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Speaker 1: dot com use the code toodcast. So just because local
Speaker 1: news Day has come and gone, doesn't mean I'm done
Speaker 1: wanting to feature different life local news entrepreneurs as we
Speaker 1: essentially try to solve this problem of improving the nation's
Speaker 1: information ecosystem. Many of you know my philosophy. We got
Speaker 1: to we got to repair local before we'll ever repair
Speaker 1: trust in the national. My next the guests I have
Speaker 1: today this is a little more personal for me. Many
Speaker 1: of you know I spend a lot of time in
Speaker 1: Pensacola and essentially the Pensacola media market. As I've learned
Speaker 1: over my twenty years of being being an aggressive visitor.
Speaker 1: I guess or I'm not a native. My wife is
Speaker 1: the native. Is that Mobile and Pennsylvania are one media market,
Speaker 1: so that this joining me today are the founders of
Speaker 1: the lan yapp daily, based in Mobile but basically covering
Speaker 1: the Alabama Gulf Coast. That is, those of us that
Speaker 1: live in the just on the other side of the
Speaker 1: Florabama line. You know what happened. It's in the Alabama
Speaker 1: Golf Coast matters to the Florida Golf Coast too. So
Speaker 1: Ashley Trice and Rob Hulbert are joining me. Welcome to
Speaker 1: the podcast.
Speaker 2: Thanks for having us, Chuck. We're excited to be here,
Speaker 2: glad to be here.
Speaker 1: So, you know, I'm always curious how this got. Uh,
Speaker 1: you know, let's give me the origin story. How how
Speaker 1: did you come to be? I know that advanced media
Speaker 1: and Alabama dot Com. Al dot com has been a
Speaker 1: sort of the primary you know, the old mobile Press
Speaker 1: register and things like that paint a picture of the
Speaker 1: landscape and mobile and and what got you started in
Speaker 1: your origin.
Speaker 2: Story got well, so I moved back from Austin, Texas,
Speaker 2: and I really while I lived in Austin. I really
Speaker 2: enjoyed the Austin Chronicle, their alternative paper, and I'm from
Speaker 2: this area, and so I moved back home. And Rob
Speaker 2: and I had mutual friends who was actually a journalism
Speaker 2: professor of mine at one time, and we start we're
Speaker 2: talking of it was like, I can't believe this was
Speaker 2: back in two thousand and two that my bill doesn't
Speaker 2: have an alternative paper in a market that size. You know,
Speaker 2: we were one of the largest markets without an all weekly.
Speaker 2: And Rob and I started talking and we raised the
Speaker 2: astronomical sum of five thousand dollars to start a really
Speaker 2: sad looking twenty page newspaper that I'm embarrassed to look
Speaker 2: at to this day. But we got to go in
Speaker 2: with a five thousand circulation. You know, we thought we
Speaker 2: would have you know, hundreds of advertisers by in six months,
Speaker 2: and it probably is. We're still waiting for that to happen.
Speaker 2: But we kept it going somehow, and we were about
Speaker 2: twenty five years. We'll celebrate twenty five years next year.
Speaker 2: But you mentioned, you know, the Press Register Advanced Media.
Speaker 2: They you know, when they decided we were bi weekly
Speaker 2: at first, and when they decided to they were going
Speaker 2: to be a digital first publication. They went to three
Speaker 2: times a week first and then now they've dropped to
Speaker 2: only digital and that really you know, and they became
Speaker 2: a statewide focused paper instead of Golf Coast and.
Speaker 1: So they combined there, they basically combined the Birmingham and
Speaker 1: mobile operations, all.
Speaker 2: Of them together. So it really gave us the opportunity
Speaker 2: to step up hyper local coverage. We were more entertainment
Speaker 2: at first. Now we are really heavy on local news,
Speaker 2: investigative recording, and you know, so that really opened the
Speaker 2: door for us and it's really helped. I mean, you know,
Speaker 2: I would say help us. I guess it's not the
Speaker 2: right word, but it gave us opportunity. So yeah, so
Speaker 2: here we are.
Speaker 1: Give me the give me the revenue stream models. I mean,
Speaker 1: I know everybody works on a combination of advertising, membership.
Speaker 1: Are you a nonprofit or for profit? I ought to
Speaker 1: probably start for that.
Speaker 2: We're for profit. We sort of have a hybrid model.
Speaker 2: The paper started off as a free paper, or as
Speaker 2: most all papers are. What we have done is our website.
Speaker 2: We've transformed that into sort of the daily paper. So
Speaker 2: if you want access to that is behind a paywall.
Speaker 1: So Okay, well you.
Speaker 2: Can still if you want the readers digest can you know,
Speaker 2: can readers digest version of the paper. You can still
Speaker 2: pick it up for free if you want daily you know,
Speaker 2: seven eight non stories a day that we're doing. You've
Speaker 2: got to pay for the paywall. So and it's been great.
Speaker 2: I mean, we we print is still our biggest revenue stream,
Speaker 2: but we can survive without the digital income either.
Speaker 1: At this point, it's interesting that you say prints the
Speaker 1: biggest revenue stream because I've learned this as I've been
Speaker 1: doing I've spent about the last year or so trying to,
Speaker 1: you know, figure out, you know, what's you know it's this,
Speaker 1: is it scalable? What's something that could be done that
Speaker 1: could help sort of because you know a lot of
Speaker 1: these startups have hit you hit a ceiling, right and
Speaker 1: the next phase of expansion, you know it would if
Speaker 1: you could create a network effect, then then everybody could
Speaker 1: sort of break through to the next level. And just
Speaker 1: trying to figure out what would work and what doesn't.
Speaker 1: And I've run into quite a few entrepreneurs who now
Speaker 1: who make money on print now, but waited to do
Speaker 1: it until they knew that it wasn't going to cost
Speaker 1: them money, right, like they waited to do the You know,
Speaker 1: they in some ways print once a week and that
Speaker 1: does well. They don't try to push it, you know,
Speaker 1: anymore unless they have the ad dollars to support it.
Speaker 1: How would you describe and how often do you still
Speaker 1: print just one weekly or doprint more often than that.
Speaker 3: Yeah, we're doing just once a week still, you know
Speaker 3: it is it's still as she said, it's still it's
Speaker 3: the biggest part of our revenue. But the daily the
Speaker 3: paper is daily at this point, and you know, we're
Speaker 3: sixty seventy stories a week online would probably as far
Speaker 3: as news stories, we're probably putting seven or eight of
Speaker 3: those in the papers. So there's huge difference in what
Speaker 3: people can read online versus what they're reading in the
Speaker 3: print version.
Speaker 2: But there's no appetite I will tell you for us
Speaker 2: to become a daily printed product ever, right, that will
Speaker 2: not happen.
Speaker 1: I mean, I mean there's not the demand for it, correct,
Speaker 1: And it's just.
Speaker 2: The expense, is right, I mean, it's it's crazy. I mean,
Speaker 2: after payroll, it's our biggest expense and you know it,
Speaker 2: and finding a printer is even getting more and more difficult.
Speaker 2: I mean, there are two printers in the entire southeast
Speaker 2: that can do a publication like ourselves, kidding, So that's.
Speaker 4: A big issue.
Speaker 3: I mean, I think that's a huge issue for small newspapers,
Speaker 3: is right, printers. I mean I've often said that I
Speaker 3: think that the printers will be the biggest recent newspapers
Speaker 3: go away versus the Internet. Is printers fail.
Speaker 4: There's just not.
Speaker 3: Very many around and have very few options, you know,
Speaker 3: from here we're printing Baton Rouge right now.
Speaker 4: We have the next option is outside Atlanta.
Speaker 1: So my word, yeah, that's just yeah, you know, so
Speaker 1: having to deal with that.
Speaker 2: On a daily with a daily publication, there's no way.
Speaker 1: Yeah, let me go to something you still consider your
Speaker 1: in this day and age of independent media, Does alts
Speaker 1: mean anything anymore?
Speaker 2: Well not to us, I mean, like we're still members
Speaker 2: of the Association of Alternative News Media, but we always
Speaker 2: feel like we're like the step children of it at
Speaker 2: this point. But I mean, especially since we are, I
Speaker 2: think everyone considers us the paper record here in Mobile
Speaker 2: Now I don't, I don't.
Speaker 1: You're now the Mobile paper. And because the Press Register
Speaker 1: really is more of a state.
Speaker 2: Wide paper, right exactly, so you know, I mean, and
Speaker 2: it was really important for us. I mean, one of
Speaker 2: our driving philosophies is not to take you know, a
Speaker 2: political lean to one side or the other. We want
Speaker 2: to be the paper for everyone, not just one side
Speaker 2: of the aisle. I mean, and we're in Alabama. I
Speaker 2: mean it would certainly probably be advantageous for us to
Speaker 2: be conservative, but we we thought we would. We don't
Speaker 2: want to lose readership, so it's very important. I mean,
Speaker 2: of course we have opinion pieces and stuff like that,
Speaker 2: but as far as the new coverage, we.
Speaker 1: Try to well because I mean, look, let's be honest.
Speaker 1: You hear the words Alt Weekly, and there's an automatic
Speaker 1: assumption that it's super lefty, not just liberal right, super lefty.
Speaker 3: I mean they are, yeah, they are. And it's I mean,
Speaker 3: we are always a sort of strange animal when we
Speaker 3: go to the conventions, but it's like, yeah, it is,
Speaker 3: you know. I think the big thing for us always,
Speaker 3: I mean, when we we wrote up our statement of
Speaker 3: principles to begin with, you know, just to sit down
Speaker 3: and say, like a big thing for us is to
Speaker 3: make a newspaper that people are dying to read, because
Speaker 3: then everybody's going to happen because you got to read it.
Speaker 2: Ye at least like the you know, the county's biggest
Speaker 2: yam on the front page either were not paper either.
Speaker 2: So yeah, I think we were.
Speaker 3: I think we were in the state's most aggressive investigative
Speaker 3: newspaper without doubt.
Speaker 2: I mean you did. So we have been venturing into
Speaker 2: the Florida market a little because our next governor is
Speaker 2: actually a Florida resident instead of.
Speaker 1: One of my favorite stories I've seen that ad. So
Speaker 1: I we have. You know, I'm probably given away too much,
Speaker 1: but you know, we we spent a lot of time
Speaker 1: on Pennscula Beach and they have this little cable access
Speaker 1: channel about sort of you know the area if you will.
Speaker 1: It's probably more geared towards I'm still struggling with this
Speaker 1: calling it the thirty A district. You know, I know
Speaker 1: that that's got it's become branded and like you know,
Speaker 1: yeah right, the Amptons of the South rank. You know,
Speaker 1: I'm sure that the reality shows are all checking in
Speaker 1: on that. And I remember when Coach Tupperville would talk
Speaker 1: about how great it was to live in North Yeah,
Speaker 1: I mean those hats were right there. It was just
Speaker 1: little tourist AADs it might have been for Navarre Beach
Speaker 1: actually that he was doing it.
Speaker 2: He is closer to between the bar and seaside. But yeah,
Speaker 2: our investigative reporter, though, has spent i mean hours going
Speaker 2: through all of the expenses, and you know, I mean
Speaker 2: it's pretty clear.
Speaker 1: I mean, if you really follow the letter of the law,
Speaker 1: there ain't seven years there. And he kind of knows it,
Speaker 1: doesn't he it's pretty tall.
Speaker 3: He can't, he won't, he won't address it. So it
Speaker 3: seems like a simple thing to me go away.
Speaker 1: Yeah, is it done? I mean, if they've already allowed
Speaker 1: him to be on the ballot, right he is. His name.
Speaker 2: Only only mechanism at this point is the court system.
Speaker 2: And I don't think that I do anything unless his competitor,
Speaker 2: Doug Jones also and the Democratic Party also files something along.
Speaker 2: He's got a editor, a Republican candidate that has filed
Speaker 2: something at this point, but they haven't really moved on it.
Speaker 4: So yeah, I mean, I.
Speaker 3: Think it's a done deal as far as you know,
Speaker 3: actual any sort of legal remedy. But you know, is
Speaker 3: it done in terms of voters?
Speaker 4: I don't know. I don't know, you know, I don't
Speaker 4: think they love that.
Speaker 2: I mean everyone just assumed. I mean, do I think
Speaker 2: you will be the next governor?
Speaker 1: Yes, But I will tell you this, I look at
Speaker 1: one of those right in fact, I just.
Speaker 4: People.
Speaker 1: I always say this about governor's races, and it's true.
Speaker 1: In every state, no matter how red or blue it is,
Speaker 1: governor's races have more voters who take it more personally
Speaker 1: rather than ideologically. Like it's just there's a reason to
Speaker 1: get a Republican governor of Massachusetts at a fairly reasonable frequency.
Speaker 1: There's a reason to get a Republican governor of Maryland.
Speaker 1: There's a reason to get a democratic governor of Kansas,
Speaker 1: you know. And you get so close in a place
Speaker 1: like Mississippi, right there is it is. You don't see
Speaker 1: it in the center races. You don't see it in
Speaker 1: the federal races. That's a lot people usually wear. The
Speaker 1: voters wear their jersey colors in federal races, but governor's
Speaker 1: races it can be different. So I'm and you.
Speaker 2: Want your governor to actually live in the state.
Speaker 1: Yeah, there is that I I you know, and Doug
Speaker 1: Jones is no shrinking violet. I mean, if I expect
Speaker 1: that race to be under five points at a minimum.
Speaker 3: I think I think we you know, we've had a
Speaker 3: pretty good history lately of of whoever the anointed one
Speaker 3: is South loses and that's.
Speaker 4: Not quite a bit. And so you know, we'll see,
Speaker 4: we'll see.
Speaker 3: I think it's gonna be a lot tighter than people
Speaker 3: would suspect.
Speaker 1: Oh, I think so too. I mean, you know, there's
Speaker 1: also just governor's races in general. When you've had one
Speaker 1: party more than a decade, there is just fatigue, you know,
Speaker 1: there is there's a little bit of fatigue, and then
Speaker 1: you throw in the national wins and the other you know,
Speaker 1: and the idea of there may be needs to be
Speaker 1: a check right, a check on on super majority power
Speaker 1: and things like that.
Speaker 3: Coming home very inactive governor at this point, and so
Speaker 3: we'll see what happens.
Speaker 1: You that's a that's a that's a very generous.
Speaker 4: I'm being generous today.
Speaker 1: The very generous description of the governor. You know, she's
Speaker 1: she's an enigma to me. I mean, she doesn't she's
Speaker 1: been pretty low key the entire time she's been there.
Speaker 4: I think that would be also very generous.
Speaker 2: I think that was her appeal though, because we had
Speaker 2: to come off you know.
Speaker 1: A couple of scandalous things as well.
Speaker 2: Yeah, gives us plenty to write about. So you know, we're.
Speaker 1: I will say this, I'm going to miss that k
Speaker 1: Ivy pistol ad.
Speaker 3: You know, yes, I think Tommy can probably match her
Speaker 3: in colloquialisms. We'll see. You know, he's got plenty of
Speaker 3: his sleeve.
Speaker 1: It's interesting to me that it's the Auburn coaches that
Speaker 1: I'll want to run for office and not the Alabama Yeah.
Speaker 1: I mean, I mean, I assume burst Borough will run
Speaker 1: at some point. I mean, yeah, I want to go
Speaker 1: back to how you're so when so you start as
Speaker 1: an all weekly, the Mobile Press Register starts to sort
Speaker 1: of shift its focus, uh, and you start to add reporters.
Speaker 1: Was it gradual? And and when do you feel like,
Speaker 1: you know, local government understood, Oh, these guys are going
Speaker 1: to cover what we do and the Mobile Press Register
Speaker 1: isn't anymore. Was it just sort of one of those
Speaker 1: all of a sudden it happened or was it a
Speaker 1: gradual shift?
Speaker 4: I mean I think it was.
Speaker 3: We started really dipping our toe into more investigative reporting
Speaker 3: and doing story I think people realized, even when we
Speaker 3: were a biweekly that we were doing stories that the
Speaker 3: Press Register wasn't doing. I thing really weird. We probably
Speaker 3: got a lot of people's attention was in a previous
Speaker 3: mayor's race that we really did a lot of reporing
Speaker 3: about some expenditure issues and going off to the city.
Speaker 3: And I think I had a big part of that
Speaker 3: mayor being replaced.
Speaker 1: And establishing a little credibility.
Speaker 3: Yeah, And I think that's really where And then you know,
Speaker 3: once they once the press resister said they were going
Speaker 3: to go three days a week, we just realized we've
Speaker 3: got to go weekly to be.
Speaker 4: We're really filling the gaps.
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Speaker 1: Do you still feel like you compete against them.
Speaker 4: No, not at all. They don't do anything here.
Speaker 2: Really interesting reporters here, I think that's all that's.
Speaker 3: Honestly, don't even read it. It's rare that we even
Speaker 3: I mean, they're nice guys, but I just don't. It's
Speaker 3: rare that we It's very rare.
Speaker 2: But everything they're doing is really stated.
Speaker 3: They're really Birmingham Center, very Birmingham Center. They spend most
Speaker 3: of the time there, very little down here. It's very
Speaker 3: rare that.
Speaker 1: They break that's sort of surprising to me. Isn't the
Speaker 1: fastest growing part of the state the Gulf Coast.
Speaker 2: Yes, and which is right next to you know, is
Speaker 2: the fastest.
Speaker 3: We could probably spend several hours of dissecting their whole plan.
Speaker 3: Ail dot com.
Speaker 1: And is it still new house or did they get advanced?
Speaker 3: Yeah?
Speaker 1: Yeah, yeah, it's interesting, you know, it does. I think
Speaker 1: one of the most innovative UH local news sites going
Speaker 1: is an advanced media site in Massachusetts, mass Line. They've
Speaker 1: been incredible and and and they've been expansive and they've
Speaker 1: been though also a statewide focus, I think, but but.
Speaker 2: You know, and it might work in other states. I
Speaker 2: mean mobile, I mean and I know every city likes
Speaker 2: to think of themselves as the speciality.
Speaker 1: Sure there is sort of a coo. Yeah, but but
Speaker 1: in the South in general, where it's a little more parochial,
Speaker 1: right yeah.
Speaker 2: And I think, I mean, we consider ourselves more closely
Speaker 2: related to New Orleans than we do Montgomery or Birmingham,
Speaker 2: you know. So yeah, I think along.
Speaker 1: The right, I mean Mobile and Pensacola, Like I I
Speaker 1: you know, one of the things I've learned over the years,
Speaker 1: I worked at NBC and the Pensacola NBC affiliate is
Speaker 1: in Mobile, you know, And so it was you know
Speaker 1: where you have one of these where pet Sicole actually
Speaker 1: only has one affiliate that's technically in penscol And I think,
Speaker 1: what both CBS at CBS, Fox and NBC are automobile.
Speaker 3: Right, yeah, I mean it's it's a we have a
Speaker 3: lot more in common with the coast. Along the coast,
Speaker 3: I mean, it really feels more like a similar state.
Speaker 4: If you go New Orleans down to know more to I.
Speaker 1: Mean, you probably could go start at the thirty A
Speaker 1: and go all the way to New Orleans.
Speaker 2: Right And when they start talking about Montgomery and Birmingham things,
Speaker 2: no one cares down here, so you know it's I mean,
Speaker 2: they care, but you know, not as much.
Speaker 3: As it's a there's a big political divide in the state,
Speaker 3: and it really it does feel like Mobile is often
Speaker 3: left out, and I feel like that's kind of the
Speaker 3: way it is this in media coverage from ail dot com.
Speaker 3: It feels very much like I'm not to beat on them.
Speaker 3: I mean they are, they are, They're just they've sort
Speaker 3: of said, sort.
Speaker 4: Of done this area. I mean they rolled up the newspaper.
Speaker 2: They've really they built a giant builtuilding a huge building
Speaker 2: and then just shuddered it right main corridor.
Speaker 4: So one of the last big presses in the United States,
Speaker 4: the Mobile Press registered, I mean.
Speaker 3: It was and then they just sold it for parts,
Speaker 3: strapped thing and just they don't have really very much.
Speaker 4: It's not a big pro to them.
Speaker 1: So one of my thesis and one of my beliefs
Speaker 1: is that the best way to sort of grow local
Speaker 1: news is through youth sports and local sports and high
Speaker 1: school sports. Tell me about how you guys cover that.
Speaker 1: Is it an audience builder or not?
Speaker 2: Yes? And no, I mean you know it. I mean
Speaker 2: we have a full sports section and we focus I
Speaker 2: mean we have prep sports are definitely the main focus,
Speaker 2: but we also have Alabama and Auburn football, which is
Speaker 2: what everyone really really focused. So also have South Alabama football,
Speaker 2: which has just become the farm team for everyone else.
Speaker 2: But the but yeah, I mean, I think when you
Speaker 2: have coverage of you know, playoff games and you know
Speaker 2: a star, you know, we had Brian Williams come out
Speaker 2: of it to get Albama, I think you get more attention. Otherwise,
Speaker 2: if it's just you know, little Johnny having the fastest
Speaker 2: time at the cross country made, that doesn't really grow
Speaker 2: it as much as you know, the bigger you know stories.
Speaker 3: Yeah, I mean, I think I think from the standpoint
Speaker 3: you know, the big issue for us is always trying
Speaker 3: to get more subscriptions, because that's really the lifeblood.
Speaker 1: Where and what do you think grows subscriptions? What have
Speaker 1: you seen what works?
Speaker 4: I mean, it's like.
Speaker 3: It's something scandless happening in the rich.
Speaker 4: Part of town.
Speaker 1: Yes, that will okay, subscription, that's a little both little gossipy, right,
Speaker 1: Just get that to.
Speaker 3: Happen every day with being great shape.
Speaker 2: Yeah, yeah, scandals for sure. And stories animal stories, yes,
Speaker 2: it's always. But I mean and if no one else
Speaker 2: is doing it. Obviously, if we're having to compete with
Speaker 2: the TV stations for a story, I mean, you know,
Speaker 2: I mean it has to be something that only that
Speaker 2: we're the only ones doing it, you know, in which
Speaker 2: we have a lot of those.
Speaker 1: So well, I was just going to say, you know,
Speaker 1: one of the I'm not one hundred percent familiar with,
Speaker 1: uh the ownership status of the affiliates and mobile, But
Speaker 1: with the next tr Techno merger that's coming, you're going
Speaker 1: to see a gutting of local. We're going to see
Speaker 1: another sort of consolidation gutting right in my hometown in Miami.
Speaker 1: We already have the duopoly is in effect, Clara, And
Speaker 1: so there's a which which affiliates are they?
Speaker 4: In?
Speaker 2: The NBC and ABC affiliates are clear.
Speaker 1: And I didn't okay, I thought the NBC was Sinclaire.
Speaker 1: I didn't realize that that we're which is I guess
Speaker 1: technically Pensacola, right, yes, yeah, So and they have they
Speaker 1: done a merged newsroom.
Speaker 2: Well, they've cut their newsroom down to almost nothing in
Speaker 2: the weather personally.
Speaker 1: I mean, I bring this up because I think it's
Speaker 1: an opportunity. Yeah, because you're going to see and you
Speaker 1: might even find you know, you might even find people
Speaker 1: that worked at those stations that might be great assets
Speaker 1: for you guys.
Speaker 2: I think so because we really see ourselves becoming more
Speaker 2: of a full multimedia.
Speaker 1: Not just you have to. I mean, I you know,
Speaker 1: even if you didn't want to, there's no choice, platforms demanded.
Speaker 1: I don't mean, I'm mean, I'll be honest. I don't
Speaker 1: always love that this podcast is video and audio. I
Speaker 1: just love the audio part. I'm an audio listener, but
Speaker 1: we couldn't grow without the video. Course.
Speaker 3: Yeah, we're finding doing more of that.
Speaker 4: It's helpful. You know.
Speaker 3: The big issue is when we see what we've seen
Speaker 3: with subscription browth, it was going up up the plateau, right,
Speaker 3: we're plateaued.
Speaker 4: And it kind of staying there.
Speaker 2: The turn, of course is always you know.
Speaker 3: In the yeah and so, I mean, one of the
Speaker 3: things for us that is kind of a unique problem
Speaker 3: is that we do give the paper away, and when
Speaker 3: we do pulling and surveying, it's we're our number one competition.
Speaker 4: You know, you ask people why don't you subscribe?
Speaker 2: We'll get it for free, And the second most popular answer, though,
Speaker 2: is I'm never going to pay for news because we
Speaker 2: have trained people for the last thirty plus years, not
Speaker 2: that they should never have to pay for.
Speaker 1: News, although they always did pay for news put a
Speaker 1: quarter and used to put a quarter in that machine.
Speaker 4: You know it is.
Speaker 3: But those are the people that still subscribe. When we
Speaker 3: look at our age group of subscribers, they are the
Speaker 3: people who used to put a quarter in a machine,
Speaker 3: the people who can twenty years before.
Speaker 1: So obviously getting readers under thirty, I mean, if you
Speaker 1: don't do it digitally, you're just not going to do it.
Speaker 2: I mean we're you know, we're coming to do the TikTok.
Speaker 3: You know, they turned into readers who are forty, who
Speaker 3: have houses and all those things.
Speaker 1: Now I accept the premise that eventually people that I
Speaker 1: joke people will age into the demos. Just I used
Speaker 1: to reassure my bosses at it, you know, meet the press,
Speaker 1: I say, you know, look, there are there is a sense.
Speaker 1: When I was in my twenties, I curated my own news.
Speaker 1: Then you have kids, you have ball games you have
Speaker 1: to go to on weekends and all the extracurricular Suddenly
Speaker 1: I don't have time to curate my own news. I
Speaker 1: need somebody else. Sendbody else's health.
Speaker 3: Yeah, that's that's the really I mean, the big thing,
Speaker 3: you know, the big part we're trying to like everybody
Speaker 3: is trying to figure out how do you get these
Speaker 3: people to give you thirty cents.
Speaker 2: A day to remain and also you know, while also
Speaker 2: you know, we're constantly having to evolve with the technology,
Speaker 2: and of course AI is everyone has that. I actually
Speaker 2: asked chat GPT a couple of weeks ago. I was like,
Speaker 2: you know, I find you a really useful tool. I'm
Speaker 2: not scared of you, but are you going to uh
Speaker 2: what are you going to do to business? And it said, well,
Speaker 2: I'm not going to ruin it, but I probably will
Speaker 2: erode it.
Speaker 1: And I was like, you know, it's interesting on that front.
Speaker 1: I I you know, I'm one of those if if
Speaker 1: you if you have a business that can get cannibalized,
Speaker 1: then you better do the cannibalizing, right, you know, if
Speaker 1: somebody if it's that vulnerable. But there's some things with
Speaker 1: AI that AI is never going to be able to replace,
Speaker 1: and that's live and in person. Right, what's the event
Speaker 1: situation look like? And do you guys is that becoming
Speaker 1: is that a big.
Speaker 4: Do you.
Speaker 1: Know what do you what kind of events do you
Speaker 1: do when you go to the event space and are
Speaker 1: they money makers?
Speaker 2: Well, one of our biggest money makers of the year
Speaker 2: is our Reader's Choice Awards. That's a huge and that's
Speaker 2: still from all world, you know, that's still the best
Speaker 2: of in every all paper is still their biggest money maker.
Speaker 1: And that's like whether it's doctors, that's it's about foreigners, burgers, right,
Speaker 1: all that stuff.
Speaker 3: Right, if you come to mobile, you will see signs
Speaker 3: everywhere for Matthew Awards. Yeah, awards, and then they're just
Speaker 3: like it is. Yeah, it's ubiquitous. People love it. They
Speaker 3: got their banners hanging everywhere.
Speaker 2: Yeah, I mean we're right in the middle of it
Speaker 2: right now. I mean it's it gets insane and pretty cut, right,
Speaker 2: but people trying to get other people disqualified for not
Speaker 2: being board certified and that kind.
Speaker 1: Of thing stuff.
Speaker 2: But it's still a big money maker, I mean, and
Speaker 2: that we have a huge ceremony.
Speaker 1: Well, in some ways, I'm guessing these things, you know,
Speaker 1: replace what people used to do in the Yellow pages, right,
Speaker 1: you know, meaning very much needed and looking for a
Speaker 1: vet and you know, I know we're aging ourselves, right,
Speaker 1: I'm looking for a vet and then the you know,
Speaker 1: you just look in the yellow pages and you you know,
Speaker 1: look and now you might look at your local you
Speaker 1: know here we have the news organization around here that
Speaker 1: does these things is usually a magazine called Washingtonian. They
Speaker 1: love the best of doctor's issues or this issue, that issue,
Speaker 1: all that' stuff. So I imagine they all are pretty important
Speaker 1: to these small businesses.
Speaker 3: They are.
Speaker 2: I mean, look, I use it to for doctor for finding,
Speaker 2: and I know better to do that because.
Speaker 3: If I don't know, if I don't know who I'm
Speaker 3: looking for, I'll go to the finalist pick one of those, okay,
Speaker 3: you know, somewhat by the community. Yeah, and I've always
Speaker 3: been happy.
Speaker 4: Yeah, so it does. It serves that first.
Speaker 2: Yeah, I mean, but that's probably our you know, I
Speaker 2: mean we do a lot of like, uh, radio appearances
Speaker 2: and stuff like that, but not you know, as far
Speaker 2: as the public goes, probably the Reader's choice ceremony is
Speaker 2: the biggest one we do.
Speaker 1: If you had a million dollar windfall for your budget,
Speaker 1: what what would you invest in.
Speaker 2: About ten more investigative reporters.
Speaker 3: Definitely more people's Definitely more reporters.
Speaker 2: Yeah, that's what that's what makes I mean that's what
Speaker 2: gets loyalty and creates subscribers. It's great coverage. I mean,
Speaker 2: that is just it. It doesn't matter if we say, oh,
Speaker 2: you can have two years for free, or you know,
Speaker 2: or we'll send you a T shirt if you want
Speaker 2: to sign up or whatever. It is good coverage. That's
Speaker 2: what creates a loyal subscriber. And that's what and what
Speaker 2: does that take? More records?
Speaker 1: So how do you cover Montgomery and Washington? And how much?
Speaker 1: How how important our stories that impact Alabama in Washington,
Speaker 1: impact Mobile in Montgomery? And how do you I mean,
Speaker 1: do you have a bureaus, do you have bureaus? Do
Speaker 1: you have sort of freelance relationships.
Speaker 4: We don't have a bureau.
Speaker 3: We do cover Montgomery pretty heavily, and you know, we
Speaker 3: just try to keep up with what's going on.
Speaker 1: It's sort of in session. You'll have a couple of.
Speaker 3: And and things that are affecting us from there. As
Speaker 3: far as national stuff, you know, if it touches us,
Speaker 3: we tend to we do something with it. I mean,
Speaker 3: certainly things like coal, ash and EPA and things like
Speaker 3: that that are around here. We cover a lot of that.
Speaker 3: But I mean, are we you know, we don't try
Speaker 3: to get into the whole day to day Trumpton thing
Speaker 3: is I mean.
Speaker 2: Sure, right, people have enough places to find.
Speaker 1: That, right, No, I guess I'm just thinking more of well,
Speaker 1: I mean, I mean I was surprised did Pensacola beat
Speaker 1: out Mobile for a shipbuilder contract recently? If they did, okay,
Speaker 1: because there was something that's coming to Pensacola. And I
Speaker 1: thought Mobile built our ships and then once they were built,
Speaker 1: they hung out in Pensacola. I thought that was the
Speaker 1: relationship the two cities had with each other.
Speaker 2: We are currently dismantling one that we we were, We
Speaker 2: are the s s U y.
Speaker 4: Yeah, we're supposed to.
Speaker 2: Dismail and then we're sending the US over to Fort
Speaker 2: Walton to make a read.
Speaker 1: Yeah no kidding, that'll be.
Speaker 4: Yeah. Yeah.
Speaker 2: That was in you know what New York?
Speaker 1: What what is growing in bill I mean we.
Speaker 2: Have airbus here, you know.
Speaker 1: So that's I mean, that's right, that's a big it's.
Speaker 4: A big ship building that's brung a lot.
Speaker 1: I twoured that hostile plant. That's an impressive facility.
Speaker 3: They've kind of flipped from just being aluminum based.
Speaker 5: Ships to now with steel and so they changed quite
Speaker 5: a bit, but I mean Airbus behind to Loose, France
Speaker 5: were the largest, you know, aerospace manufacturer in the world.
Speaker 3: It's growing tremendously. That is, that's become a big thing.
Speaker 3: You know, those big things I think that are really
Speaker 3: happening here. University has grown a.
Speaker 1: Lot, oh I know. I mean my my nephew went
Speaker 1: to South and we actually looked at it with my
Speaker 1: son before we ended up going somewhere. I was just
Speaker 1: blown away and how big the campus is. This felt
Speaker 1: like a felt like an old fashioned land Grant University campus.
Speaker 1: There was just land really is.
Speaker 2: Really grown and it scut you know. I actually went
Speaker 2: to South and it felt like you were going to
Speaker 2: college at a shopping center because quite literally, that is.
Speaker 1: Not what it felt like when we toured. My goodness,
Speaker 1: years later it is.
Speaker 2: It feels, it feels great, it's I'm proud of it.
Speaker 4: I went to.
Speaker 3: Spring Hill, you know, right down the street, and I
Speaker 3: came here in eighty five and with the South.
Speaker 4: And just thought, what is this.
Speaker 3: It's like treats out there and things, and now I
Speaker 3: don't want for eleven years anyways.
Speaker 1: You know which in Florida and South Florida, I used
Speaker 1: to you know, feel that way about FIU FAU U
Speaker 1: c f U S if they were all commuter schools,
Speaker 1: they were all these sort of little okays, but they
Speaker 1: were just sort of well, I didn't get into Florida,
Speaker 1: Florida State or Miami and you know, well not anymore.
Speaker 1: And it feels like South's that same way. You see
Speaker 1: that there and probably Troy too, right.
Speaker 3: Yeah, yeah, they're really blown up a lot. So that's
Speaker 3: that's really a big area. But the the medical is
Speaker 3: really going, uh, they're really trying to push. They really
Speaker 3: are trying to create sort of the same kind of
Speaker 3: thing that they have at uav Immobile.
Speaker 2: Of course, the port too, got about the port that
Speaker 2: one's a bait when we have the deepest port on
Speaker 2: the Gulf of Mexico and now right thought about that.
Speaker 2: But we've been fighting over what they do with the
Speaker 2: dredge sopoils that come from that because they go dump
Speaker 2: it into bay and that makes everyone who loves the
Speaker 2: fishing around here a very unhappy sit right.
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Speaker 1: so use that code. No, it's interesting. My daughter did
Speaker 1: an internship at the Scambia County Department of Resources Border
Speaker 1: Scamby County, and learning the language of conservation to talk
Speaker 1: to people on all parts of the political spectrum was
Speaker 1: just such a terrific education for her. And she would
Speaker 1: come back and you know, she didn't grow up down there,
Speaker 1: her mom diad, but you know, and we would say
Speaker 1: these things and then she really understood it. Oh, you
Speaker 1: got it. If you make it all about fishing, suddenly
Speaker 1: you'll be surprised at how many people care about conservation.
Speaker 2: Oh yeah, I mean, look, one of our big investigative
Speaker 2: pieces that we did is Alabama power dumping coal ash
Speaker 2: right now to the Delta, which is called America's Amazon.
Speaker 2: It's got the most biodiverse, you know, waterway system in
Speaker 2: the entire country. And you know there's no political will
Speaker 2: to make them stop doing it. But you know, and
Speaker 2: you would think here in conservative Alabama it'll be oh,
Speaker 2: that's just a bunch of tree hugging hippies trying to
Speaker 2: stop him. But now it is pretty people are pretty
Speaker 2: united and saying this is not right.
Speaker 4: And and it's people who are not in office are
Speaker 4: united against it.
Speaker 1: Yeah, those who are not getting campaign contribution. Yes, I'm
Speaker 1: curious the how much the other independent media in the region.
Speaker 1: I think about my friend Warick Sabing Deep South today.
Speaker 1: I'm sure you guys are familiar with what they're what
Speaker 1: they're doing in Mississippi and Louisiana, and I think they
Speaker 1: want to expand Arkansas pretty soon. Do you do any
Speaker 1: of these? Is there a is there formalized networks that
Speaker 1: you think would be helpful to you guys?
Speaker 2: I think it would be helpful, but we don't. I mean,
Speaker 2: you know, I think the last time I made all
Speaker 2: of those Veen calls, I was like, hey, you're having
Speaker 2: a problem with our print or who do that?
Speaker 3: Right? Right?
Speaker 4: That it's just that, right, Yeah, I think it's just
Speaker 4: one of those things. Everybody's too busy.
Speaker 1: And yeah, well that's the sense I've gotten. It's like
Speaker 1: you could all use a lot. There are a lot
Speaker 1: of things that could be helpful in a scalable or
Speaker 1: a network effect. The problem is you just you know,
Speaker 1: like any startup, you know, you don't have time.
Speaker 4: You're taking the card all the other stuff.
Speaker 3: You know. It's like, I mean, you know, it's it's
Speaker 3: a it's a small business. You're busy everything, and it's
Speaker 3: it is hard. I would love to sit around and
Speaker 3: have and shoot a fact with these people and exchange
Speaker 3: ideas and think about ways we could help one another.
Speaker 4: But and even when that.
Speaker 3: Does occasionally come across radar iteverably comes to provision, right. No.
Speaker 1: I you know, I've been involved with these various summits
Speaker 1: in different states, and there's a lot of do gooders
Speaker 1: out there. And I mean that in the best sense
Speaker 1: of the word, right, whether it's the Night Foundation, whether
Speaker 1: it's MacArthur and Press Forward and what they're trying to do,
Speaker 1: and a few other but it is it is hard.
Speaker 1: I think because you guys are too busy. Yeah, I
Speaker 1: mean to sort of fully take advantage of those resources.
Speaker 2: I mean it's we're non stop on.
Speaker 3: If somebody says, okay, let's stop what you're doing and
Speaker 3: let's spend three weeks training this on this.
Speaker 4: And what.
Speaker 3: What?
Speaker 1: What have you learned about Google ads network and small
Speaker 1: business demands when it comes to advertising, And do you
Speaker 1: feel like you have convinced a small business operator that
Speaker 1: it's better to deal with you than to just use
Speaker 1: Google Ads.
Speaker 2: Well, we did have a man walk up to the
Speaker 2: door yesterday and say he was sick of using that
Speaker 2: and he he was going to try try us to
Speaker 2: get in it.
Speaker 1: So I mean, I mean, I hear this anecdotally all
Speaker 1: the time, right that the small business is are like,
Speaker 1: you know this automated stuff. I don't know who to
Speaker 1: deal with. I don't know who to talk to when
Speaker 1: you have an issue, and they sort of miss having
Speaker 1: an ad sales rep. I mean, to be totally, we
Speaker 1: do a lot of.
Speaker 2: The digital advertising for our clients now, so that's one
Speaker 2: part of you know.
Speaker 1: Well that's interesting. Like you so a business comes to
Speaker 1: you and says, hey, we want to penetrate the entire region,
Speaker 1: and you will place ads beyond just what's in yours
Speaker 1: of Facebook and Google it.
Speaker 3: You know, we have a far we have far more
Speaker 3: Facebook friends than they do. And so you know what
Speaker 3: we're selling ads, whether it's a print ad, there's going
Speaker 3: to be a digital that comes with that, and we've packaged.
Speaker 2: All that stuff and then we boost it and I'll
Speaker 2: do all that.
Speaker 4: I mean, were is someone who just wanted to do digital.
Speaker 3: Most people want to do print, and that did some
Speaker 3: digital with it, and then they can and think, Okay,
Speaker 3: I'm handling all this stuff and I don't have to
Speaker 3: talk to Google or Facebook and all that. Yeah, that's
Speaker 3: been sort of our solution to it is is to
Speaker 3: be a one stop shop for them a little bit
Speaker 3: and help them in that regard.
Speaker 2: We advertisers love that.
Speaker 1: Yeah, well, somebody to deal with and somebody else is
Speaker 1: going to navigate this mess and you guys have to
Speaker 1: become experts in it because you're trying to spread your
Speaker 1: own brand and do all those things. So that that
Speaker 1: seems like a really I assume that's a pretty good
Speaker 1: that's that's helped your advertising that you're also a vendor.
Speaker 2: Yeah, I mean, and we're not. I mean, we we
Speaker 2: are very aware that print will go away at some point.
Speaker 2: I mean, and we would all still like to eat
Speaker 2: for a few more decades around here, So we are
Speaker 2: we're trying to be nimble.
Speaker 1: So you know, I'm I'm I'm starting to be convinced
Speaker 1: that maybe print never he dies because we're seeing it.
Speaker 1: I mean, you know, the to watch the plateauing of
Speaker 1: digital books right and independent bookstores are thriving around this
Speaker 1: country now. They've been very event driven. I'm very friendly
Speaker 1: with an independent bookstore owner and he and he'll say,
Speaker 1: if we didn't have events, I wouldn't have anybody browsing.
Speaker 1: That's the only you got to bring people in. But
Speaker 1: the fact that there's still something about the tangible nature
Speaker 1: of things, and you know, I had one local proprietor
Speaker 1: tell me, you know, I realized people want the obituaries,
Speaker 1: and they want obituaries in print.
Speaker 3: Yes, yeah, but you know, I think that there's still
Speaker 3: I would agree with you completely. I do think that
Speaker 3: there's there's a level at which print may go down.
Speaker 3: But I do think that there will still be print
Speaker 3: for some length of time, maybe forever.
Speaker 4: I don't know.
Speaker 3: I think you know, it is just becomes less and less.
Speaker 3: I mean, the Internet becomes less believable every day. And
Speaker 3: you know, there is that tangibility, there is this this
Speaker 3: isn't fake well, I mean.
Speaker 2: Even I mean I think that's true with advertisers too,
Speaker 2: but I mean I see it with our own reporters.
Speaker 2: It means more to them when they have their words
Speaker 2: in print.
Speaker 1: Ye. Well, And the thing is, we're all learning and
Speaker 1: cognition stuff. Right What you read physic tangibly you remember
Speaker 1: better than what you read on a screen.
Speaker 3: Yeah, it's I think there's still room for it. And
Speaker 3: we you know, we're seeing growth this year in print
Speaker 3: sales are are going up again. We've had I think
Speaker 3: we're on pace for our best years since twenty nineteen
Speaker 3: right now.
Speaker 1: It's interesting, that would be that would be good. You
Speaker 1: have any specific reason.
Speaker 4: You think it's adjustments and hiring. We got somebody in
Speaker 4: gotcha really help and a.
Speaker 2: Sales manager, somebody who used to be a TV station
Speaker 2: and you.
Speaker 1: Understanding, No, I think there's going to be a lot
Speaker 1: of those. Uh. On those opportunities, we'll get you out
Speaker 1: of here.
Speaker 4: On that.
Speaker 1: You're in a community. I love them, I love visiting.
Speaker 1: We get over there a reasonable amount. Although I love
Speaker 1: my little pen I love my little Pensacola community, and
Speaker 1: we're I feel like we're twin cities right where, these
Speaker 1: twin little Gulf coast cities, and I feel like Mobile
Speaker 1: and Pensacola. You know, It's funny you tell people. I
Speaker 1: tell people who don't know the Panhandle very well, they
Speaker 1: just make an assumption based on the you know, And
Speaker 1: I'm like, now, these coastal cities are just they're different,
Speaker 1: you know, and it's everybody's pretty proud of them. And
Speaker 1: they're not a polarizing place. So how do you export that?
Speaker 1: Because it really is. Pensacola is less polarized than what
Speaker 1: anybody might think. And I feel the same way about Mobile.
Speaker 1: And yet people that don't live in the region are like, well,
Speaker 1: how's that the case? Well what would you say?
Speaker 2: I will tell you why. I mean, everyone has their
Speaker 2: own political beliefs, but we all live together down here,
Speaker 2: and we know that someone who might votes differently than
Speaker 2: you might would probably come and change your tire if
Speaker 2: you needed it, or would come and help, you know,
Speaker 2: bring you a casse role if your grandmother dies. And
Speaker 2: we don't hate each other as much. I think as
Speaker 2: sometimes if you're not living with people who are all
Speaker 2: different than you and they're all the same, you know,
Speaker 2: So that's my I mean, I'm never going to hate
Speaker 2: someone because they have some sort of political sign in
Speaker 2: their yard that I don't agree with, because I know
Speaker 2: they're not, you know, one hundred entirely, you know, terrible persons.
Speaker 2: And I think people we all live and work together,
Speaker 2: So it's just it's like that and we realize that.
Speaker 3: I think it's the coastal nature as well. You know,
Speaker 3: it's just the fact that people are coming in and
Speaker 3: out and who are from different places.
Speaker 1: And you know, you've got a little more transient.
Speaker 4: Yeah, it's transit. I mean it's Cola for sure. I
Speaker 4: mean there's a lot more with the with all.
Speaker 2: The base we have, all these international companies here. I mean,
Speaker 2: we've just got a very diverse population.
Speaker 3: There are a lot of people here who've been somewhere else. Unfortunately,
Speaker 3: for a lot of places that's.
Speaker 2: An elspare in the state, it's not like that as much.
Speaker 3: So yeah, well it's.
Speaker 1: Great to get to know you guys. And like I said,
Speaker 1: you know, I'm a I'm a part time you know,
Speaker 1: not not part time enough to get any of the
Speaker 1: advantages that your next governor takes advantage of. Bye by
Speaker 1: you know, by.
Speaker 3: Being wondering mobile right downtown to the line and stop,
Speaker 3: will go get somebody.
Speaker 1: Well, absolutely well. Good to get to know you. And
Speaker 1: where can people find your stuff, find your work?
Speaker 2: You can find us at lean outmobill dot com which
Speaker 2: is l A G N I A P p embill
Speaker 2: dot com.
Speaker 1: There it is uh great to get to know you,
Speaker 1: Ashley rob Thanks for the time.
Speaker 3: Thanks appreciate it.
Speaker 2: You got it.
Speaker 3: M