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Speaker 1: Earners. What's up.

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Speaker 2: You ever walk into a small business and everything just

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Speaker 2: works like The checkout is fast, the receipts are digital,

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Speaker 2: tipping is a breeze, and you're out the door before

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Speaker 2: love supporting businesses that run on Square because it just

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Speaker 2: at a pop up market, or even one of our

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Speaker 2: merch partners, Square makes it easy for them to take payments,

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Speaker 2: manage inventory, and run their business with confidence, all from

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Speaker 2: one simple system. If you're a business owner or even

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Speaker 2: just thinking about launching something soon, Square is hands down

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Speaker 2: you time back so you can focus on what matters

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Speaker 2: can keep pushing your vision forward. This episode is brought

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Speaker 2: to you by P and C Bank, a lot of

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Speaker 2: people think podcasts about work are boring, and sure they

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Speaker 2: Financial Service Group, Inc. P and C Bank National Association

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Speaker 2: Member FDIC.

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Speaker 3: I just wanted to ask you a question, like, as

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Speaker 3: far for people that's out there from a branding standpoint,

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Speaker 3: can you talk about branding because okay, you've obviously branded

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Speaker 3: yourself from a variety of different angles, but let's just

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Speaker 3: talk about investmentst you you you went out on a

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Speaker 3: whim and put together extremely elaborate booth and that paid

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Speaker 3: dividends for you. And you did that and now you

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Speaker 3: want even bigger and took over the whole entire end

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Speaker 3: the marketplace. So what is your thought process when you

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Speaker 3: are looking at like I need to brand my business,

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Speaker 3: my company, my name.

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Speaker 1: Brandon is so important.

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Speaker 4: So when I'm thinking so every single year, my goal

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Speaker 4: in the vendor marketplace is how can I stand out? Right,

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Speaker 4: So that's what everyone should be thinking about. How can

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Speaker 4: I stand out? How am I going to get people

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Speaker 4: to come over to my booth? So when I was

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Speaker 4: creating my booth, I never thought, oh, I need to

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Speaker 4: have the best booth. My thought process was how can

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Speaker 4: I attract people? How can I engage them? And also

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Speaker 4: how can I get them to remember me? So therefore,

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Speaker 4: in the fewture, whether I get that contact at investments

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Speaker 4: or they remember me in the future, in some way,

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Speaker 4: I still take up real estate in their head because

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Speaker 4: you can't deny that you've seen this big twenty by

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Speaker 4: twenty booth and we're playing games and we're interacting. And

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Speaker 4: so when it comes to brand and I think that

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Speaker 4: is so important. But I think that there's two sides

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Speaker 4: of branding, right. So there's the branding where you you

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Speaker 4: let people know, hey, this is my brand, this is

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Speaker 4: what I stand for, this is my ethics, this is

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Speaker 4: how I operate, right, And then obviously you're engaging with them,

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Speaker 4: and then you get.

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Speaker 1: Them as a client.

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Speaker 4: Then there's another aspect of branding where you actually have

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Speaker 4: to touch people. And so for me, I this year

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Speaker 4: the reason why I decided not to do a booth

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Speaker 4: because I do feel like I'm the queen.

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Speaker 1: Of the marketplace and every year I have.

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Speaker 4: The best booth, And so I said, you know what,

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Speaker 4: how about I take a step back and not be

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Speaker 4: competition but be help. How can I serve the vendors?

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Speaker 4: So every single year, people are like, what's your return

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Speaker 4: on investment? How are you doing it? How are you

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Speaker 4: doing these big boots? Does it make sense for you?

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Speaker 1: You know, what are you doing? How do you think of.

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Speaker 4: These concepts like why do you go so big? Or

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Speaker 4: how did you start out? Because I started out with

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Speaker 4: a ten x ten right first ten. So for me,

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Speaker 4: this year is about giving back and letting vendors like

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Speaker 4: just we're going to be literally boots on the ground, right,

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Speaker 4: it is going to be a team of us, an

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Speaker 4: army of us really, just they're dedicated to helping the vendors.

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Speaker 4: So we've hosted webinars. I think I have an upcoming

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Speaker 4: webinar coming.

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Speaker 2: Up in the Yeah, it was fire, it was.

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Speaker 4: And my entire presentation is talking to them about not

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Speaker 4: only first how do you prepare for the vendor marketplace.

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Speaker 1: Ben, how do you actually how do you.

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Speaker 4: When you're there? How do you grasp the attention? How

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Speaker 4: do you actually create that transaction? And most times people

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Speaker 4: are thinking about how can I make the money just today?

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Speaker 4: And it's not about just today, it's about how are

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Speaker 4: you collecting those contacts? So we went over that. We

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Speaker 4: so basically I'm teaching them how to prepare, how to

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Speaker 4: be present when you're there, and then after what do

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Speaker 4: you need to do to make sure that you were

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Speaker 4: able to not only leave an impression but also turn

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Speaker 4: that into dollars. So that has been great. My entire team.

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Speaker 4: We are going to be there, so whether the vendors

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Speaker 4: need helps getting content, they need something to eat, they

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Speaker 4: need a break, they need people to come over to

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Speaker 4: their booth, it's gonna be amazing. And we're doing like

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Speaker 4: a competition, right, you know, always got to make you

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Speaker 4: always gotta So we are making We are asking the

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Speaker 4: attendees to vote, so we will have different categories. The

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Speaker 4: team will be there, so just figuring out ways to

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Speaker 4: one bring that energy to the marketplace, but then also

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Speaker 4: showing business owners like how to make investments the most like.

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Speaker 2: Twenty people there, where's this webinary?

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Speaker 4: So actually on the seventh is on the seventh at

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Speaker 4: eight pm.

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Speaker 2: Once she's referring to the inside of EYL You she's

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Speaker 2: been gracious enough to give her time and her knowledge

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Speaker 2: to our community to help them prepare.

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Speaker 3: And but that's not uyo you though, that's for every.

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Speaker 1: Vey right right, that's right, that's fact.

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Speaker 2: I want to stay it.

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Speaker 1: I'm proud of you.

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Speaker 2: Let's just start there, like I'm proud of Like we

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Speaker 2: talk all the time about until everybody, let everybody know

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Speaker 2: that we're proud of you.

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Speaker 1: I'm proud of you.

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Speaker 2: We're busy during the investmentst week and for obvious reasons,

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Speaker 2: but I think like next to us, like you're right

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Speaker 2: on that next level of super big. Last year you

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Speaker 2: were on both stages. You were in up in the marketplace,

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Speaker 2: you were networking. How are you preparing this year yourself? Right,

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Speaker 2: Like obviously you have a business and your network, how

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Speaker 2: are you preparing? What guidance?

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Speaker 3: What you know?

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Speaker 2: Two ledge would you give to people who are going

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Speaker 2: there for the first time who we're like, wait, I'm

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Speaker 2: doing all these things.

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Speaker 1: I didn't manage.

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Speaker 2: What's the management plan for that?

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Speaker 1: Listen, it's a lot. It is a lot.

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Speaker 4: Yes, maybe after you guys, I may be I may

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Speaker 4: be the next busiest.

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Speaker 1: Person after you all. So this year I'm giving back

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Speaker 1: to the attendees. Right, I'm doing the Entrepreneur's boardroom.

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Speaker 4: I have a two hour seminar on Friday, owners how

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Speaker 4: to generate profits in their business, how to save on taxes,

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Speaker 4: how to actually use their business to retire rich and

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Speaker 4: build wealth, because most of us were not really thinking

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Speaker 4: about like okay, we're thinking about okay, I need this

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Speaker 4: business to help me make money, but not really thinking

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Speaker 4: about how to use it for retirement and to build wealth,

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Speaker 4: the same thing that you know wealthy people do.

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Speaker 1: When they start businesses.

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Speaker 4: So I do have that workshop on Thursday, but I

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Speaker 4: mean sorry, on Friday at one thirty five, I believe.

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Speaker 4: But for me, when I'm thinking about investments, I look

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Speaker 4: at you have an opportunity to touch twenty thousand people

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Speaker 4: sleep on.

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Speaker 1: Monday, right, And it's so for me, I'm.

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Speaker 4: Consistently and for those of you who have booths. My

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Speaker 4: thing always and I tell everybody people will forget what

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Speaker 4: you said to them.

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Speaker 1: They will never forget how you made them feel.

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Speaker 4: Absolutely, they will never forget how you made them feel.

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Speaker 4: So for me, whether somebody want to take a photo

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Speaker 4: with me, they need to ask me a question, I

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Speaker 4: will literally stop anything that I'm doing to make sure

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Speaker 4: that I'm touching the people. Because seeing someone on you know,

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Speaker 4: on Instagram or YouTube, it's very different. Right when you

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Speaker 4: actually get to see someone, someone may have wanted to

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Speaker 4: ask you a question or wanted to speak with you.

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Speaker 4: So I do take the time to just touch them.

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Speaker 4: I take time to spend at my booth. I may

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Speaker 4: not be there the entire time right, my team may

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Speaker 4: be there, but I do take time to spend.

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Speaker 1: At my booth.

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Speaker 4: This year, I'll be all around the marketplace, but I

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Speaker 4: still do designate that time when I'm not on the

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Speaker 4: stage to walk around and speak to people.

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Speaker 1: And sometimes people won't speak to you.

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Speaker 4: Sometimes people are staring at you, and I'll just be

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Speaker 4: like hi, right because people are like staring, And so

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Speaker 4: I just make it my business throughout investments to touch

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Speaker 4: as many people, and so to any vendor or any

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Speaker 4: attendee or any person like you have an opportunity and

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Speaker 4: you're in a space with amazing people that have decided

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Speaker 4: to invest in themselves as well.

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Speaker 1: Everybody there is a winner.

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Speaker 4: Everybody has taken that step to invest in themselves. So

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Speaker 4: take that opportunity to network, to show up and to

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Speaker 4: just make people feel good.

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Speaker 1: You can't go on with that.

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Speaker 5: An illegal alien from Guatemala charged with raping a child

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Speaker 5: in Massachusetts. An MS thirteen gang member from El Salvador

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Speaker 5: accused of murdering a Texas man of Venezuelan charged with

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Speaker 5: filming and selling child pornography in Michigan. These are just

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Speaker 5: some of the heinous migrant criminals caught because of President

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Speaker 5: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 5: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 5: crossings are at the lowest levels ever recorded, and over

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Speaker 5: one hundred thousand illegal aliens have been arrested. If you

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Speaker 5: are here illegally, your next you will be fine nearly

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Speaker 5: one thousand dollars a day, imprisoned and deported, you will

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Speaker 5: never return. But if you register using our CBP home

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Speaker 5: app and leave now, you could be allowed to return legally.

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Speaker 5: Do what's right.

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Speaker 1: Leave now.

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Speaker 5: Under President Trump America's laws, border and families will be

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Speaker 5: protected sponsored by the United States Department of Homeland Security,