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Speaker 1: Bloomberg Audio Studios, podcasts, radio news. Prime Day is in

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Speaker 1: full swing. We are stretching now over four days this year,

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Speaker 1: up from two and twenty twenty four. That it remains

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Speaker 1: to be seen whether that will entice shoppers and sellers alike. This,

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Speaker 1: of course in the context of rising tariffs and rising prices.

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Speaker 1: Let's get more on the inside track. Jamial Gharni's with

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Speaker 1: US vice president of Amazon Prime, and you're really already

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Speaker 1: seeing Jamil Adobe Analytics saying that US retailers drove close

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Speaker 1: to eight billion in online spending on July eighth, up

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Speaker 1: almost ten percent, the single biggest e commerce day so

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Speaker 1: far this year. Has that have been good therefore?

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Speaker 2: Yeah, we just started the event yesterday, so it's very early,

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Speaker 2: but we're really pleased by the engagement that we're getting

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Speaker 2: from our customers and our members. Not only is event

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Speaker 2: twice as long, so four days, as you mentioned, but

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Speaker 2: we're also offering more than double the number of deals

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Speaker 2: that are fifty per sent off or more. That's striving

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Speaker 2: engagement across the millions of deals we have in thirty

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Speaker 2: five categories. So we're really pleased. But it's very early,

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Speaker 2: of course.

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Speaker 1: Why make it four days, and how is that affecting

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Speaker 1: the pace of spending do.

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Speaker 2: You think, Well, we listen to our members and they

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Speaker 2: told us they needed more time to shop the millions

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Speaker 2: of deals that we offer across our entire store. This

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Speaker 2: gives them that. We're also offering new AI tools to

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Speaker 2: get a more personalized, more targeted experience that allows our

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Speaker 2: members to shop both the needs that are on their

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Speaker 2: list but also the wants. And you see that in

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Speaker 2: the data already. The top categories that our members are

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Speaker 2: engaging with are health and personal care, apparel, beauty, home, kitchen,

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Speaker 2: and really it's stretching the entire entirety of the store

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Speaker 2: and members need time to shop it, and so we've

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Speaker 2: given them double that time.

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Speaker 1: Needs and wants. That's an interesting way of putting it.

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Speaker 1: We've seen a lot of spend galvanizing groceries, for example

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Speaker 1: some of the competitors. Is that an area you're feeling

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Speaker 1: you're having to make more inroads in when you show

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Speaker 1: that you can discount in this particular.

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Speaker 2: Time, you know, grocery and everyday essentials, which is the

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Speaker 2: broader definition we use internally to describe those things that

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Speaker 2: a busy household needs to keep running. And you know,

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Speaker 2: deal with all the things that come their way, and

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Speaker 2: we're investing heavily. That's the fastest growing part of our store.

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Speaker 2: And you know, some of the items that are really

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Speaker 2: resonating with our members during prime day already are like

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Speaker 2: down Platinum powerwash, disphrase something that my household, your household

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Speaker 2: likely has it under the cupboards. It's also Crest three

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Speaker 2: D white strips, Amazon Basic Triple A batteries. It's these

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Speaker 2: essentials that you need for modern life, but it's also

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Speaker 2: the other end of the spectrum. Beauty is a really

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Speaker 2: exciting part of our store. Medicube has a number of

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Speaker 2: fantastic products on sale. One of the top products so

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Speaker 2: far is their zero core pads. So you can see

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Speaker 2: just even in the data of what members are scooping

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Speaker 2: up in terms of savings. It's stretching from you know,

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Speaker 2: the things you need to do in order to keep

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Speaker 2: life moving all the way to what you would consider

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Speaker 2: more wants as well, things you might have had on

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Speaker 2: your list for a while.

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Speaker 1: Parently white teeth needed to keep life moving. Jim Hill

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Speaker 1: talk to us about Jenai though, because you just mentioned

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Speaker 1: how that's helping it become more personalized. How's Rufus the

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Speaker 1: shopping assistant doing. How more broadly is alexaplus doing because

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Speaker 1: I think as Adobe again saying that we're going to

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Speaker 1: see more than three thousand percent increase in the use

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Speaker 1: of Jenai in this particular spending spree.

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Speaker 2: Yeah, Caroline, you're absolutely right. We've been investing for years,

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Speaker 2: from the very beginning of Amazon, at the beginning of

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Speaker 2: Amazon Prime, which is celebrating its twentieth anniversary this year,

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Speaker 2: in all forms of AI. This year, we're bringing Rufus.

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Speaker 2: As you said, is Rufus is smarter about Prime day.

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Speaker 2: Rufus is smarter about your interests and can respond to

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Speaker 2: natural language queries and bring back those deals that match

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Speaker 2: those interests. We also have a product called Interest where

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Speaker 2: you can go in and with a simple set of statements,

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Speaker 2: you can say, I'd like to remodel my living room

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Speaker 2: in mid century modern. Please show me deals that are

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Speaker 2: less than one hundred dollars, and it will proactively make

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Speaker 2: that into the recommendations you see throughout the store. We

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Speaker 2: also have shopping guides for those items that are a

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Speaker 2: bit more considered. You know, I'm in the I'm in

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Speaker 2: the shopping mode for a laptop for my eldest daughter,

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Speaker 2: who's eight, I don't buy a laptop that often, and

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Speaker 2: these AI power shopping guides have been invaluable. And then lastly,

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Speaker 2: Alexa plus is rolling out. Millions of members have access

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Speaker 2: now and they're using it to check, you know, the

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Speaker 2: timing for Prime Day, but also to get recommendations on

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Speaker 2: deals and to be alerted when something that they've looked

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Speaker 2: at previously is now on sale.

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Speaker 1: Okay, so you're in the market to how you're eight

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Speaker 1: year old. But what's interesting is Amazon seems to be

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Speaker 1: in the market to lore more young adults. Right That

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Speaker 1: is such a push right now? Why is that the

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Speaker 1: area you want to make in roads?

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Speaker 2: Well, we recognize that, you know, Prime exists to deliver

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Speaker 2: three things convenience, savings, and entertainment behind one simple member,

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Speaker 2: and we hold ourselves to the bar of delivering disproportionate value.

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Speaker 2: Everybody today and likely always wants to make a dollar stretch,

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Speaker 2: and for younger customers that's more true than maybe for

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Speaker 2: most and so we're reinventing our young adult program. Prime

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Speaker 2: for young adults is fifty percent off, but now on

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Speaker 2: top of that, we also are offering an evergreen five

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Speaker 2: percent discount that for Prime Day is ten percent, so

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Speaker 2: our members cannot only avail the great deals across the

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Speaker 2: entire store that we've been talking about, but also add

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Speaker 2: to it ten percent in categories that they really care about,

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Speaker 2: like beauty, apparel, electronics, and so we're really proud of

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Speaker 2: that program that offering to that key customer segment.

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Speaker 1: See how much they love the lebron adds to Jimmy

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Speaker 1: el Ghani. Great to have some time with you. Amazon

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Speaker 1: Prime Worldwide