WEBVTT - Sarah Frier on Meta (Audio)

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<v Speaker 1>It was a sharply lower session on Wall Street where

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<v Speaker 1>we had a lot of aggressing, aggressive selling that was

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<v Speaker 1>mostly tied to macro conditions, very aggressive commentary from the FED,

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<v Speaker 1>but also a lot of interesting individual stories. One we're

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<v Speaker 1>about to talk about at Facebook Corp. Metta and also

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<v Speaker 1>at Apple with that stock down nearly five percent, and

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<v Speaker 1>often we can say that as Apple goes, so goes

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<v Speaker 1>the NASDAC and the broader indexes. Well, let's take a

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<v Speaker 1>look at this meta story though. The CEO Mark Zuckerberg

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<v Speaker 1>outlining plans to reorganize the company, reorganized teams and reduce

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<v Speaker 1>the headcount for the first time ever, and joining us

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<v Speaker 1>to discuss this is Sarah Fryer, Bloomberg News, Big Tech

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<v Speaker 1>team leader. So this is a big story, first time

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<v Speaker 1>since two thousand and four, I guess to see this

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<v Speaker 1>sort of restructuring. It also has some big implications about

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<v Speaker 1>advertising revenue growth. Maybe save that for a moment and

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<v Speaker 1>just walk us through if you could share how they're

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<v Speaker 1>going to do this is just through um sort of

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<v Speaker 1>you know, just people leaving and not being replaced, or

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<v Speaker 1>will they actually lay off people. Well, I think it's

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<v Speaker 1>a little bit the same thing Basically, what they're saying

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<v Speaker 1>is that teams across the board at Meta are going

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<v Speaker 1>to have their budgets reduced, and how the teams manage

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<v Speaker 1>that is going to be up to them. UM, but

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<v Speaker 1>they are going to rely, as you said, eleettrition, if

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<v Speaker 1>people believe their jobs, they may not fill those roles.

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<v Speaker 1>In Overall, they do ext to be a smaller company

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<v Speaker 1>by the end of This is significant because, as you noted,

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<v Speaker 1>Meta for its entire history has been growing and growing

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<v Speaker 1>and growing UM using it's it's advertising business, which essentially

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<v Speaker 1>prince cash to fund these grand visions like like growing

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<v Speaker 1>into the metaverse, which is Mark Zuckerberg's idea of how

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<v Speaker 1>we'll all be hanging out in virtual reality in the future.

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<v Speaker 1>Now that, it's a lot harder when a few factors

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<v Speaker 1>come to account, namely UM, the economy is slowing, so

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<v Speaker 1>advertisers spending less UM, there have been some privacy restrictions

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<v Speaker 1>by Apple Inc. On iPhones that make it harder for

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<v Speaker 1>Meta to target advertising effectively. And UM people are being

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<v Speaker 1>drawn away from from Facebook and Instagram to new products

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<v Speaker 1>like TikTok. So you have this this UM, this the

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<v Speaker 1>set of factors that make it difficult for this company

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<v Speaker 1>to grow revenue in the way that they used to grow. Plus,

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<v Speaker 1>they're spending billions on this metaverse vision that is unlikely

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<v Speaker 1>to contribute to the bottom line for years now. During

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<v Speaker 1>let's during the first quarter, earning school better so that

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<v Speaker 1>the annual expenses would be roughly three billion dollars low

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<v Speaker 1>than initially projected. And what was the reading from that, Well,

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<v Speaker 1>the reading from that was that you know, they were

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<v Speaker 1>they were being responsible. Investors were UM, you know, pleased

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<v Speaker 1>to hear at UM. Now it's a little different. I mean,

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<v Speaker 1>I think this with this announcement, we're seeing an era

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<v Speaker 1>of UM a lot of limited opportunities for Meta. They

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<v Speaker 1>don't really have a backup plan for the way their

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<v Speaker 1>business is working right now. UM they need to grow

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<v Speaker 1>advertising revenue, but their their legacy services are not adding

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<v Speaker 1>users the way they used to. UM they need to

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<v Speaker 1>come up with their next big business model after advertising,

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<v Speaker 1>but things like e commerce haven't worked and they haven't

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<v Speaker 1>come up with a new blockbuster idea. UM. They've basically

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<v Speaker 1>acquired UM they're big growth areas like like Instagram and WhatsApp,

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<v Speaker 1>and they can't make a major acquisition like that again

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<v Speaker 1>because of antitrust pressure. So so they're really in a

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<v Speaker 1>tough spot here. Uh and they've lost more than half

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<v Speaker 1>of their value this year, um and and it is

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<v Speaker 1>it is a sort of an existential moment for this company.

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<v Speaker 1>And you know, it's not surprising that they're going to

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<v Speaker 1>have to cut cost, but how they recover from it

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<v Speaker 1>is going to be what's worth watching. Well, it's a

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<v Speaker 1>tough period of time for sure. I mean other companies

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<v Speaker 1>also reducing headcount and struggling with how to get leaner

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<v Speaker 1>going into the next year. Out of time now, Sarah,

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<v Speaker 1>but thanks very much for joining us. Sarah Fryar, Bloomberg

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<v Speaker 1>News Big Tech team Leader,