WEBVTT - #465 - Music Panel with Drew Baldridge, Chris Owen & Eddie 0:00:06.920 --> 0:00:08.720 If you're a newer artist only has one or two 0:00:08.800 --> 0:00:10.640 hits and it spends fifty weeks on the chart and 0:00:10.680 --> 0:00:12.640 it tests well as a public heer. That's the kind 0:00:12.640 --> 0:00:15.400 of hit you want more than a song by Luke 0:00:15.480 --> 0:00:17.840 or Morgan or somebody that's just gonna fly up and 0:00:17.880 --> 0:00:18.480 come back down. 0:00:21.040 --> 0:00:24.960 Episode four sixty five Drew Baldridge, who was on weeks ago. 0:00:25.520 --> 0:00:29.319 His whole story is had a record deal, lost a 0:00:29.320 --> 0:00:33.280 record deal because his record company went could put years 0:00:33.320 --> 0:00:36.760 and years, struggled to get by with playing people's backyards, 0:00:36.920 --> 0:00:39.040 had a song go viral, played more backyards. 0:00:39.200 --> 0:00:40.519 Then it was like, I'm just gonna. 0:00:40.280 --> 0:00:42.559 Start my own label, run his own label now, and 0:00:42.600 --> 0:00:44.120 he has a soul them that's about to go number one. 0:00:44.159 --> 0:00:45.320 It is a wild story. 0:00:45.560 --> 0:00:47.280 If you get a couple of minutes, go back a 0:00:47.320 --> 0:00:48.920 few episodes, listen to that. 0:00:49.320 --> 0:00:50.519 Drew Baldridge show. 0:00:51.800 --> 0:00:54.760 What he's been able to do with the resources he 0:00:54.800 --> 0:00:57.600 has had quite amazing. But I wanted to bring him 0:00:57.600 --> 0:00:59.480 in again and not just talk about that because he 0:00:59.520 --> 0:01:02.760 had to learn so much about the industry. Also, Chris Owen, 0:01:02.800 --> 0:01:05.880 somebody that followed on social media. He is a savant 0:01:05.880 --> 0:01:06.920 with music data. 0:01:07.280 --> 0:01:11.120 And he worked in radio up in the Northeast. 0:01:11.200 --> 0:01:14.360 Now he works for corn Man Records, right, Cornman Music, Yeah, 0:01:14.400 --> 0:01:17.800 corn Man, it's corn Man is a Cornman or corn 0:01:17.840 --> 0:01:22.360 Man Okay, And so the guy he's like a rain 0:01:22.400 --> 0:01:25.080 man of like musical facts and why I sort of 0:01:25.080 --> 0:01:27.680 following what social media was. He just randomly pos statistics 0:01:27.720 --> 0:01:29.800 all the time. But he has a really good idea 0:01:29.840 --> 0:01:31.800 of what's happening now in the music industry, like the 0:01:31.840 --> 0:01:34.120 industry part of it. And you know, we have some 0:01:34.160 --> 0:01:35.800 ideas and how we can fix it, some ideas and 0:01:35.800 --> 0:01:36.759 how we've screwed it up. 0:01:37.200 --> 0:01:38.240 So Eddie's also here. 0:01:38.240 --> 0:01:41.240 But we had a roundtable with Drew Baldridge, which you 0:01:41.240 --> 0:01:48.480 can go Drew Baldridge Music, Chris Owen at Chris Owen Country, Oh, Edward, 0:01:48.760 --> 0:01:51.960 and myself. This is episode four sixty five. This one 0:01:52.000 --> 0:01:55.040 was super fun. This is definitely in the weeds, meaning 0:01:55.080 --> 0:01:58.400 we talk about a lot of inside industry. They call 0:01:58.440 --> 0:02:01.240 it inside baseball, although there will be no baseball discussed 0:02:01.520 --> 0:02:05.240 episode four to sixty five of the Bobby Cast. Something 0:02:05.240 --> 0:02:06.920 in this will get me in trouble for sure, but 0:02:06.960 --> 0:02:09.600 I hope you enjoy it. So the first time we've 0:02:09.600 --> 0:02:12.720 done this this is like a panel where we're just 0:02:12.840 --> 0:02:16.960 gonna talk about music from the different Oh, my shoes 0:02:16.960 --> 0:02:18.600 are in here. I was doing a job interview with 0:02:18.600 --> 0:02:19.960 somebody a few minutes ago. I let my shoes right 0:02:20.000 --> 0:02:20.800 in the floor in the studio. 0:02:21.480 --> 0:02:23.240 Hey, you can't see it on the cameras though. 0:02:23.639 --> 0:02:24.040 Thanks true. 0:02:24.400 --> 0:02:25.760 Yeah, oh you're Birkenstocks. 0:02:26.040 --> 0:02:27.000 Yeah yeah. 0:02:27.639 --> 0:02:29.480 I was down here like twenty minutes ago interviewing someone 0:02:29.480 --> 0:02:32.519 for a position, and my shoes are just right in 0:02:32.560 --> 0:02:37.320 the floor. My bad. So okay, I want to intruce everybody. 0:02:37.800 --> 0:02:41.760 Chris Owen, I know Chris from Twitter. I don't know Chris, 0:02:41.760 --> 0:02:43.520 but I know Chris from Twitter because he's always like 0:02:43.960 --> 0:02:47.480 shut up. He's always like, seventeen years ago, this was 0:02:47.520 --> 0:02:52.280 the number seven song according to all diaries in the Meridian, 0:02:52.360 --> 0:02:53.240 Mississippi market. 0:02:53.240 --> 0:02:54.600 He's so detailed, he knows. 0:02:55.120 --> 0:02:56.720 Yeah, sounds much cooler than what I do. 0:02:56.919 --> 0:02:58.639 Yeah, Chris, what's the deal? 0:02:58.680 --> 0:03:01.400 Like, what what are you doing now? Because you live 0:03:01.440 --> 0:03:01.720 here now? 0:03:01.800 --> 0:03:01.920 Right? 0:03:02.160 --> 0:03:02.320 Yeah? 0:03:02.360 --> 0:03:02.560 Yeah? 0:03:02.560 --> 0:03:04.800 Because when I start first started following you, I think 0:03:04.800 --> 0:03:05.760 you're like upstate New. 0:03:05.760 --> 0:03:09.280 York YEP, Western New York YEP. From Buffalo. 0:03:09.400 --> 0:03:11.080 So what do you do now? What's your job? 0:03:11.360 --> 0:03:13.960 I am the creative director at Cornman Music with Brett 0:03:14.040 --> 0:03:15.040 James and Nate Lowry. 0:03:15.360 --> 0:03:16.480 Oh so you get a real job. 0:03:16.639 --> 0:03:16.880 Yeah. 0:03:17.560 --> 0:03:20.079 What's really cool is and I could be wrong with this, 0:03:20.760 --> 0:03:22.040 but and we've had a couple of people in here 0:03:22.040 --> 0:03:24.840 who have really prominent positions in the Nashville music community 0:03:25.040 --> 0:03:29.519 who started out writing comments or tweeting, and people went, oh, 0:03:29.520 --> 0:03:31.240 they actually kind of know what they're talking about. Let 0:03:31.280 --> 0:03:33.639 me learn more about them than it was. Oh, they 0:03:33.680 --> 0:03:35.680 actually do know, let me hire them. 0:03:35.720 --> 0:03:36.760 Is that kind of what happened for you. 0:03:36.840 --> 0:03:38.120 That's pretty much how it happened. 0:03:38.200 --> 0:03:39.640 How did that job position come about? 0:03:40.080 --> 0:03:41.560 I mean I was coming down here for like a 0:03:41.640 --> 0:03:44.400 year and a half before I actually got hired. So 0:03:44.680 --> 0:03:46.200 I didn't think I was going to do the music 0:03:46.200 --> 0:03:47.520 industry thing. I thought I was just. 0:03:47.440 --> 0:03:48.440 Going to do radio forever. 0:03:49.040 --> 0:03:51.560 And then I had one interview that turned into two 0:03:51.560 --> 0:03:53.680 interviews and three and then it's kind of snowballed. And 0:03:54.200 --> 0:03:56.640 so I met Jesse Frazier, and Jesse's written a bunch 0:03:56.680 --> 0:03:59.000 of hits before, and he put me in touch with 0:03:59.080 --> 0:04:02.720 then Vaughn, who who runs Warner Chapel, and Ben put 0:04:02.760 --> 0:04:04.720 me in touch with Brett James, and Nate Lowry not 0:04:04.840 --> 0:04:07.000 with them for about an hour. I thought it went great. 0:04:07.040 --> 0:04:08.960 Didn't know much about corn Man, but I knew a 0:04:08.960 --> 0:04:11.120 lot about Brett. And then a week and a half later, 0:04:11.400 --> 0:04:12.640 I get the call asking if I. 0:04:12.560 --> 0:04:13.160 Wanted the job. 0:04:13.240 --> 0:04:14.600 So what job were you doing? 0:04:14.800 --> 0:04:17.160 I was doing radio, So I actually got promoted to 0:04:17.200 --> 0:04:20.440 the assistant PD back in Buffalo at the station I 0:04:20.480 --> 0:04:21.800 worked at last summer. 0:04:22.040 --> 0:04:23.920 Is there like a wing place there that's awesome? For real? 0:04:24.200 --> 0:04:24.479 Yes? 0:04:24.720 --> 0:04:27.640 Like, I haven't found good wings yet in Nashville, okay, 0:04:27.720 --> 0:04:30.200 so and please tell me if you found them, so 0:04:30.600 --> 0:04:31.120 wings here? 0:04:31.240 --> 0:04:32.200 Yeah okay? 0:04:32.400 --> 0:04:34.080 But also I don't have the palette to understand what 0:04:34.160 --> 0:04:40.960 a great wing is. But sometimes the cliche isn't always true, 0:04:41.240 --> 0:04:43.719 meaning Buffalo, the inventor of the Buffalo wing must have 0:04:43.720 --> 0:04:44.960 the greatest Buffalo wings. 0:04:45.000 --> 0:04:45.800 But you're saying they do. 0:04:46.080 --> 0:04:46.440 They do. 0:04:46.640 --> 0:04:48.840 You just gotta know what places to go to, so 0:04:49.000 --> 0:04:53.200 don't go to the quote unquote tourist traps. 0:04:52.960 --> 0:04:54.359 BW three in Buffalo. 0:04:56.120 --> 0:04:58.080 It's like the office where Michael stop. 0:04:58.120 --> 0:04:59.600 He's in New York and he's gonna get the New 0:04:59.640 --> 0:05:04.040 York slo I, but he goes to uh yeah, So. 0:05:03.960 --> 0:05:05.880 You're telling you're telling me wings are from Buffalo, Like, 0:05:05.920 --> 0:05:07.080 that's why they're called buffalos. 0:05:07.440 --> 0:05:09.120 Yeah, they're Buffalo's. 0:05:09.279 --> 0:05:11.760 I mean there's a there's a like og spot there. 0:05:11.800 --> 0:05:14.599 Yeah, mind blown. 0:05:14.600 --> 0:05:16.719 I did not know that the actual sauce and everything 0:05:17.160 --> 0:05:18.880 you know Butters and Frank's red Hot is. 0:05:18.800 --> 0:05:19.520 Where did you grow up? 0:05:19.960 --> 0:05:21.800 Buffalo? Oh that's home born and raised. 0:05:21.839 --> 0:05:24.000 Yeah, and so and said, I say this in the 0:05:24.000 --> 0:05:25.760 most positive way because I am one as well. 0:05:26.560 --> 0:05:30.200 You're a nerd I am now about music and dad, yeah, and. 0:05:30.240 --> 0:05:31.360 Not a nerd about anything else. 0:05:31.400 --> 0:05:33.000 But I think that's what got you here again to 0:05:33.200 --> 0:05:35.159 say that in the most complimentary way. 0:05:35.400 --> 0:05:37.440 When did you become so nerdy about music? 0:05:37.720 --> 0:05:40.000 I think it was like maybe around middle school or 0:05:40.080 --> 0:05:43.320 high school, where I would listen to the countdown shows. 0:05:43.360 --> 0:05:45.520 I would listen to like Lon Helton and Bob Kingsley, 0:05:45.640 --> 0:05:47.920 And then I found out that you actually see these 0:05:48.000 --> 0:05:51.920 charts online a week before they actually have them on. Yeah, 0:05:51.960 --> 0:05:54.040 and then that just opened up a whole new world, 0:05:54.120 --> 0:05:57.159 and I started doing like predictions for the chart and 0:05:57.200 --> 0:05:59.719 all this stuff and wasting class time. And I don't 0:05:59.720 --> 0:06:01.760 know it, like it always fascinated me to do that. 0:06:01.839 --> 0:06:03.720 Did you ever reach out to any of the Countdown guys, 0:06:04.240 --> 0:06:05.599 like any of the host or anything, or even in 0:06:05.640 --> 0:06:06.800 local the local I think I. 0:06:06.760 --> 0:06:09.960 Used to like write some stuff for them, you know 0:06:10.080 --> 0:06:12.279 where you do like the email or like you try 0:06:12.279 --> 0:06:14.400 to send a letter to Bob Kingsley and stuff like that. 0:06:14.600 --> 0:06:16.000 Ever get on the air, and I would like no, 0:06:17.920 --> 0:06:20.279 And I would reach out to the local station that 0:06:20.360 --> 0:06:22.680 I got hired at years later about the charts and 0:06:22.680 --> 0:06:25.479 about music and became friends with Brett Allen who does 0:06:25.800 --> 0:06:27.800 mid Days up there, and. 0:06:28.320 --> 0:06:30.159 So I would like reach out, but I wouldn't. Like 0:06:30.640 --> 0:06:31.880 I didn't think I could. 0:06:31.760 --> 0:06:33.960 Make a career out of radio or make a career 0:06:34.000 --> 0:06:36.560 certainly at the music industry until like years later, and 0:06:36.600 --> 0:06:38.240 my dad's like, you can actually go to college for 0:06:38.279 --> 0:06:38.680 this stuff. 0:06:38.720 --> 0:06:43.240 And also in here is Drew Baldridge, who I don't know. 0:06:43.240 --> 0:06:46.200 He runs a label, he's an artist. He digs ditches. 0:06:46.760 --> 0:06:48.039 If the ditch will actually get you. 0:06:48.040 --> 0:06:52.919 To number one, he'll dig Yes, where are you this week? 0:06:53.200 --> 0:06:55.080 As we number eight? 0:06:55.480 --> 0:06:55.920 Right now? 0:06:56.000 --> 0:07:00.640 What's hold on? Chris? What the advanced show? 0:07:00.680 --> 0:07:01.760 Do you still keep up with the chart? 0:07:01.880 --> 0:07:02.080 Yeah? 0:07:02.080 --> 0:07:05.640 I do, It's like less time now just because I'm 0:07:05.680 --> 0:07:07.360 so busy every day, but I try to like log 0:07:07.400 --> 0:07:09.400 onto the media base account as much as possible. 0:07:09.720 --> 0:07:11.160 How's Chris's momentum? 0:07:12.240 --> 0:07:15.480 Yeah, about to say my momentums. 0:07:15.960 --> 0:07:17.400 How's Drew's momentum right now? At eight? 0:07:17.680 --> 0:07:18.360 It's doing great? 0:07:18.400 --> 0:07:20.520 And what makes it more impressive is the fact that 0:07:20.600 --> 0:07:23.840 you have Morgan has two songs one with Post right 0:07:23.880 --> 0:07:26.560 now in the top three or top two, and then 0:07:26.600 --> 0:07:29.480 you have the Cody Johnson single and the Shaboozia thing, 0:07:29.560 --> 0:07:32.080 which is this flying up. Sure, there's so much competition 0:07:32.200 --> 0:07:34.160 right now and Drew is still crushing it. 0:07:34.480 --> 0:07:36.520 How do you feel, Drew about your spot? Do you 0:07:36.600 --> 0:07:39.280 feel are you getting tighter every week? Going just last 0:07:39.320 --> 0:07:40.920 another week? Get me one more spot? 0:07:41.120 --> 0:07:41.360 Yeah? 0:07:41.440 --> 0:07:43.840 I feel I'll be honest, Like when we were here 0:07:43.920 --> 0:07:45.600 last time a couple of weeks ago, I was like 0:07:45.720 --> 0:07:48.640 pretty stressed, you know, of like what's going to happen? 0:07:48.640 --> 0:07:51.600 And now I feel like we're in a good groove. 0:07:51.520 --> 0:07:52.720 Like every week. 0:07:53.080 --> 0:07:55.000 Oh no, you don't want to get in that place. 0:07:55.080 --> 0:07:58.080 I know that's the worst place to be, Like, dud confidence. 0:07:57.680 --> 0:08:00.680 Is deadly really good though, just like Chris that I've 0:08:00.680 --> 0:08:03.160 just been watching it and seeing, like you know, our 0:08:03.240 --> 0:08:05.680 upspins and radio friends that you know. I think the 0:08:05.720 --> 0:08:09.920 coolest thing is they are cheering us on like the 0:08:09.920 --> 0:08:12.480 the you know, obviously we did this kind of by ourselves, 0:08:12.480 --> 0:08:12.920 crazy way. 0:08:13.040 --> 0:08:13.760 We talked about it. 0:08:13.760 --> 0:08:16.320 Last time, and they are hitting me up like, we 0:08:16.320 --> 0:08:17.960 want to see this happen for you, you know, we 0:08:18.000 --> 0:08:19.720 want to try to try to champion that. 0:08:19.760 --> 0:08:21.200 Hey, what do you think about Drew song? Does this 0:08:21.600 --> 0:08:24.840 good or suck? It's awesome. 0:08:24.840 --> 0:08:26.240 He's got to say that I'm here. I'm here, Bob, 0:08:26.320 --> 0:08:26.720 I trust me. 0:08:26.760 --> 0:08:30.800 He doesn't have to say that. No, not at all. Drew, 0:08:30.840 --> 0:08:33.200 you have the odd roll. 0:08:34.559 --> 0:08:40.360 Of spearheading your entire promotion you as an artist. It's 0:08:40.960 --> 0:08:44.160 a multi pronged approach to having a record that's number one, 0:08:44.200 --> 0:08:45.080 but you're all the prongs. 0:08:45.280 --> 0:08:47.719 Yeah, And since we talked last week, talked on here 0:08:47.720 --> 0:08:50.160 about maybe signing with UT I actually got a booking 0:08:50.200 --> 0:08:50.600 agent now. 0:08:50.600 --> 0:08:53.040 I went with UTA, which is super exciting. 0:08:53.040 --> 0:08:54.720 So I don't have to book my own shows now, 0:08:55.080 --> 0:08:56.959 which I was doing for the last year five years. 0:08:56.960 --> 0:08:57.600 Thank you, Bobby. 0:08:57.679 --> 0:08:59.600 He's got himself to a numberrate by himself. But I 0:08:59.600 --> 0:09:02.680 take it for one interview where we're talking, I'm totally 0:09:02.720 --> 0:09:03.600 kidding when I said. 0:09:03.800 --> 0:09:07.160 But yeah, it's been you know, super super crazy ride. 0:09:07.200 --> 0:09:12.040 And I think, now what's the hardest thing is enjoying 0:09:12.040 --> 0:09:14.960 it because everybody's like, what's next, what's your next single? 0:09:15.000 --> 0:09:15.800 Where are you at with that? 0:09:15.840 --> 0:09:17.839 And I'm just like, dang, dude, I just feel like 0:09:17.880 --> 0:09:20.840 I've been fighting goliath this whole time, and now like 0:09:21.240 --> 0:09:24.280 I'm having trouble enjoying the top ten because I'm stressed 0:09:24.320 --> 0:09:27.760 about what the next single is and and because this 0:09:27.840 --> 0:09:31.600 town moves so fast all the time, and is that 0:09:31.640 --> 0:09:33.640 next single gonna be me again by myself? 0:09:34.840 --> 0:09:36.560 Right now? Yeah? You know, I don't have like a 0:09:36.559 --> 0:09:37.920 bunch of labels calling or anything. 0:09:38.480 --> 0:09:40.520 I would still say. I would say, no, it will 0:09:40.520 --> 0:09:42.480 not be by yourself. That's what I would guess. Listen, 0:09:42.520 --> 0:09:50.720 Success draws attention, draws people who want to make money, 0:09:50.800 --> 0:09:52.199 and if they say you can make the money, I 0:09:52.240 --> 0:09:52.480 mean this. 0:09:52.480 --> 0:09:53.560 Is we're in capitalist world. 0:09:53.640 --> 0:09:54.520 Yeah, one hundred percent. 0:09:54.640 --> 0:09:57.679 I think you just got a booking agent. Far too 0:09:57.720 --> 0:09:59.640 late for that to actually have happened. But it's gonna 0:10:00.000 --> 0:10:01.840 this stuff's gonna start stumbling in when you're not even 0:10:01.840 --> 0:10:03.560 gonna want some of it. Honestly, You're gonna have learned 0:10:03.600 --> 0:10:05.440 things where you're going, Oh, I don't even need to 0:10:05.480 --> 0:10:07.160 have this type of person because I know how to 0:10:07.200 --> 0:10:08.839 do it, or I don't have to have a full 0:10:08.880 --> 0:10:09.800 capacity person. 0:10:10.080 --> 0:10:11.880 Yeah, and I think I'm to that point where I 0:10:11.880 --> 0:10:14.120 do want somebody, you know, if anybody's. 0:10:13.679 --> 0:10:15.559 Listening out there, and once it's time in a record deal, 0:10:15.600 --> 0:10:15.840 come on. 0:10:16.480 --> 0:10:21.679 But but okay, great, great point you do. But I 0:10:21.720 --> 0:10:24.480 would say, like a Cody Johnson, for example, signs to Warner, 0:10:24.880 --> 0:10:29.400 but still he had created a business, his own path, 0:10:29.480 --> 0:10:33.000 owns owns basically everything, had the leverage to make that 0:10:33.040 --> 0:10:35.120 deal a little better. I think you'll have either the 0:10:35.200 --> 0:10:37.920 leverage to make it a little better or not take one. Yeah, 0:10:37.920 --> 0:10:39.400 which is the best place to be, do you know 0:10:39.440 --> 0:10:40.560 at the Cody Johnson situation? 0:10:40.679 --> 0:10:40.839 Oh? 0:10:40.880 --> 0:10:42.599 Yeah, for sure he has. He has one of the 0:10:42.640 --> 0:10:45.000 best record deals in town. He gets i mean full 0:10:45.040 --> 0:10:49.000 creative control, and he gets so much of his music 0:10:49.080 --> 0:10:51.199 back in terms of just you know, the masters and 0:10:51.320 --> 0:10:53.480 money and all that. And I mean he had all 0:10:53.480 --> 0:10:55.520 the leverage before he signed with Warner. He could have 0:10:55.600 --> 0:10:57.959 just like stayed Indie and still sold out every single 0:10:57.960 --> 0:11:00.400 show he played. But he decided to part orner with 0:11:00.440 --> 0:11:02.760 Warner because it was the best opportunity to help him 0:11:02.760 --> 0:11:05.400 with mainstream radio, but still keep all the stuff that 0:11:05.440 --> 0:11:06.240 he wanted to keep. 0:11:06.280 --> 0:11:08.120 So it's like, what advice the world would you give 0:11:08.160 --> 0:11:10.720 Drew here about because he's gonna he's going to have 0:11:10.800 --> 0:11:15.439 labels coming at him and it may not be the 0:11:15.480 --> 0:11:17.040 biggest or it may not be the most money, or 0:11:17.040 --> 0:11:19.520 it might be right or maybe people that can provide 0:11:19.559 --> 0:11:22.160 a certain type of service that you need. What what 0:11:22.200 --> 0:11:24.400 advice would you give Drew about labels when they come calling? 0:11:24.520 --> 0:11:27.760 I would say, definitely try to explore every single option 0:11:28.040 --> 0:11:30.840 in terms of what what does this record deal give 0:11:30.880 --> 0:11:33.520 to me that I can't do on my own? And 0:11:33.559 --> 0:11:35.160 what do I need help with? What do I not 0:11:35.280 --> 0:11:38.320 need help with? And then all of the you know, 0:11:38.480 --> 0:11:40.920 all the money that you could be making with a 0:11:41.000 --> 0:11:43.360 record deal, and how did the masters look and all 0:11:43.400 --> 0:11:45.280 this other stuff. You have the factor and so definitely 0:11:45.360 --> 0:11:47.319 don't like take the first thing that's offered to you. 0:11:47.400 --> 0:11:50.320 And again you you know, I mean, Drew holds all 0:11:50.360 --> 0:11:52.520 the leverage right now. And when you have a number 0:11:52.559 --> 0:11:56.600 one song like this where you're doing it all yourself, Yeah, so. 0:11:57.040 --> 0:11:59.520 I think a problem that you could get into as well, 0:12:00.120 --> 0:12:01.480 and it's a great problem to have. And I have 0:12:01.520 --> 0:12:04.280 a bit of this where I just did everything myself 0:12:04.320 --> 0:12:06.160 for so long that it's just expected, even though I 0:12:06.160 --> 0:12:07.640 have teams that I'm just gonna do it myself. 0:12:08.040 --> 0:12:09.280 Yeah, where they're. 0:12:09.040 --> 0:12:10.480 Like, oh, you know that he's already done this. It's 0:12:10.520 --> 0:12:15.400 like even the radio show when I started, I was 0:12:15.440 --> 0:12:16.920 paying for the whole thing. I was funding the whole thing, 0:12:16.920 --> 0:12:19.000 even the syndication. I was buying the equipment. I was 0:12:19.040 --> 0:12:21.559 calling the stations. I was hustling station. I was losing money, 0:12:21.800 --> 0:12:24.240 broken equipment didn't work half the time. We were syndicating 0:12:24.240 --> 0:12:25.959 the like two cities, I'm not I'm sure they're real cities, 0:12:26.000 --> 0:12:29.800 you know. And so but because I made it work 0:12:30.160 --> 0:12:31.360 without any sort of budget for. 0:12:31.400 --> 0:12:33.280 Promotion, like oh, we don't have given promotion. He can 0:12:33.320 --> 0:12:33.880 do it himself. 0:12:34.320 --> 0:12:34.640 Yeah. 0:12:34.720 --> 0:12:37.079 And see, that's something that I think about all the 0:12:37.120 --> 0:12:39.560 time now, is like, you know, if you go to 0:12:39.600 --> 0:12:43.080 one of these labels, I know how it works, you know. 0:12:43.200 --> 0:12:45.160 So they can't really pull the wool over. They can't. 0:12:45.200 --> 0:12:46.320 There's no wool, you know. 0:12:46.440 --> 0:12:48.959 Like there I'm gonna know, like, hey, did you call 0:12:49.040 --> 0:12:50.320 so and so to about this? 0:12:50.920 --> 0:12:51.960 Because that's what we did. 0:12:51.840 --> 0:12:56.079 On this last one, and I think I don't know 0:12:56.120 --> 0:12:58.559 if that's a good thing or a bad thing in 0:12:58.600 --> 0:13:01.360 their eyes, but I will say, like I do have 0:13:01.400 --> 0:13:04.760 a problem now of a little bit of like control 0:13:04.880 --> 0:13:07.200 of my business and what's going on, because I'm like, 0:13:07.600 --> 0:13:09.400 I've been doing this alone for a long time and 0:13:09.440 --> 0:13:11.120 it's all your money now, Yeah, it's. 0:13:10.960 --> 0:13:11.440 All my money. 0:13:11.480 --> 0:13:14.040 I fund it all, you know, and it's it's a 0:13:14.080 --> 0:13:15.880 lot when you start looking back at it, but obviously 0:13:15.960 --> 0:13:18.960 it's an investment in us moving forward. But yeah, just 0:13:19.000 --> 0:13:21.040 like you said, funding your own show, buying your own gear, 0:13:21.559 --> 0:13:24.240 you know, it's like that's what we're doing right now, 0:13:24.280 --> 0:13:26.720 funding it, buying it, going on tour, paying for the guys. 0:13:26.720 --> 0:13:29.160 And I saw your post just last week breakdown of 0:13:29.240 --> 0:13:32.040 artists pay you know, and stuff that's real, you know, 0:13:32.160 --> 0:13:35.319 of like artists normally makes about fifteen percent when after 0:13:35.400 --> 0:13:38.120 the show's done or whatever. We're very lucky that the 0:13:38.160 --> 0:13:39.040 Masters don't do that. 0:13:39.160 --> 0:13:42.240 But but what do you Chris with with TikTok? The 0:13:42.280 --> 0:13:46.359 longevity of songs and we can even say chart specific, 0:13:46.679 --> 0:13:48.040 how has TikTok affected that? 0:13:49.080 --> 0:13:50.680 I think it's pretty interesting. 0:13:50.720 --> 0:13:52.280 It's changed a lot in the past two or three 0:13:52.360 --> 0:13:54.760 years where I think three years ago you saw radio 0:13:54.800 --> 0:13:58.320 stations really not not that they didn't pay attention to TikTok, 0:13:58.440 --> 0:14:01.120 they just didn't jump on the old trend right when 0:14:01.160 --> 0:14:03.400 it was happening. And then after Last Night by Morgan, 0:14:03.480 --> 0:14:05.720 they're like, no, we're gonna like jump on this immediately. 0:14:06.200 --> 0:14:08.480 You're seeing it with the Shaboozie song right now, like 0:14:08.600 --> 0:14:10.440 radio loves it and people love it. 0:14:10.440 --> 0:14:13.360 Fought it though for a long time too, right, I mean, I. 0:14:13.280 --> 0:14:15.360 Mean it's almost like you have to start playing when 0:14:15.360 --> 0:14:16.120 it's that success. 0:14:16.120 --> 0:14:17.800 Walker Hayes was the first one that I saw and 0:14:17.800 --> 0:14:20.680 see like, yeah, radio fight, but then lose and they 0:14:20.680 --> 0:14:22.720 were like fine, we'll freaking play and it was massive 0:14:22.760 --> 0:14:25.040 and it tested massive. But it's like I think that 0:14:25.120 --> 0:14:29.720 taught radio lesson like sometimes get out of your own way. Yeah, 0:14:29.800 --> 0:14:31.200 and it still doesn't all the way all the time. 0:14:31.200 --> 0:14:32.040 Most of the time it doesn't. 0:14:32.080 --> 0:14:34.400 And that's what our song was at, you know. But 0:14:34.440 --> 0:14:37.480 it took two years to like put it out to radio. 0:14:37.560 --> 0:14:38.760 But you mentioned Applebe's in the song. 0:14:39.920 --> 0:14:40.600 It would have worked. 0:14:41.440 --> 0:14:44.240 But I just think too, like the testing is what 0:14:44.480 --> 0:14:46.560 is so big, and they send it out to their listeners. 0:14:46.600 --> 0:14:48.720 They already know it because of this. 0:14:48.640 --> 0:14:52.400 App great point about testing, because research, testing, whatever you 0:14:52.400 --> 0:14:55.520 want to call it, what happens is at least my verse. 0:14:55.600 --> 0:14:57.800 And I haven't been in the music part of the 0:14:57.840 --> 0:15:00.240 world I'm in in years, right, So I play a 0:15:00.240 --> 0:15:01.640 song if I like it, but I don't get involved 0:15:01.640 --> 0:15:04.520 in that anymore. I'm just there to create compelling content 0:15:04.560 --> 0:15:07.760 with my buddy Eddie, and then we tour and then 0:15:07.760 --> 0:15:08.280 we come home. 0:15:08.360 --> 0:15:11.000 That's it, right, That's. 0:15:10.040 --> 0:15:14.080 All we do. So I was the first part of 0:15:14.080 --> 0:15:15.920 my Nashville stay. I was breaking artist. You could break 0:15:15.920 --> 0:15:16.520 anartists like crazy. 0:15:16.560 --> 0:15:19.680 I could at the platform I had, So I would 0:15:19.960 --> 0:15:25.160 try to understand more about the charts and what to play, 0:15:25.160 --> 0:15:26.280 when to play that type of thing. 0:15:26.960 --> 0:15:29.080 What's my point? I don't know. I was going somewhere 0:15:29.120 --> 0:15:31.440 really good. What are we talking about testing? Thank you? 0:15:32.880 --> 0:15:34.160 We researched these songs. 0:15:34.400 --> 0:15:35.800 I would never research them, but I would see the 0:15:35.800 --> 0:15:37.400 results of the research, and I sometimes I see the 0:15:37.400 --> 0:15:40.320 results now. I never asked for it, but someone will 0:15:40.320 --> 0:15:41.560 come to me and go like, hey, what do you 0:15:41.600 --> 0:15:43.480 think about this song? And I'm like, I don't know it, 0:15:44.960 --> 0:15:46.040 and they're like, what do you mean You don't know 0:15:46.040 --> 0:15:48.560 what I'm like. I hear like six songs we might 0:15:48.640 --> 0:15:51.400 play if in two hours. 0:15:51.160 --> 0:15:57.320