Speaker 1: You're listening to Comedy Central. Hello friends, It's June, which
Speaker 1: means this is the first month of the year where
Speaker 1: it's just hot enough outside to not be sexy. But
Speaker 1: in America, we know June also means gay pride man,
Speaker 1: So I want to wish everyone abby bride, and I'm
Speaker 1: not the only one. This year, it feels like every
Speaker 1: damn company with a logo is going full rainbow. You've
Speaker 1: probably seen these ads like Burger King offering whoppers with
Speaker 1: two top buns and two bottom buns. Listen, it's still bread,
Speaker 1: and every gay man, I know it's not eating bread
Speaker 1: in the summer. They're doing keto and crunches until October.
Speaker 1: But don't forget companies weren't always jumping on the pride
Speaker 1: float looking like a Lisa Frank trapper keeper. When the
Speaker 1: gay rights movement first began in nineteen sixty nine, most
Speaker 1: companies were too afraid to advertise to gay people. They
Speaker 1: didn't want to offend the rest of America, especially religious conservatives.
Speaker 1: They were so uptight they thought pretzels are too sexy.
Speaker 1: All those twists, Oh, it's so sinful, So companies kept
Speaker 1: their distance, except for Absolute Vodka. Absolute was one of
Speaker 1: the first big companies to market to the clear community,
Speaker 1: because those suites don't give a shit about the religious right.
Speaker 1: They were like, who cares if the right doesn't like us?
Speaker 1: All they drink his milk. So thanks to Absolute for
Speaker 1: being a true alli. It's a good year. I didn't
Speaker 1: drink the whole day because I gotta work meeting after this,
Speaker 1: and they said, I got to be sober this time. Anyway,
Speaker 1: as gay people became more visible in society, some advertisers
Speaker 1: slowly started reaching out into the community until the AIDS
Speaker 1: epidemic blew up. That's sick companies flame for the hills again. Ohn,
Speaker 1: know what if the gay is look at our ads?
Speaker 1: Is that that you get in? But you know what
Speaker 1: company doubled down on their advertising during the AIDS crisis?
Speaker 1: That's right, Absolute Vodka. It's like I half got a kick.
Speaker 1: Damn all right? Where was that? Right? By the ninety
Speaker 1: nine is the queer community had once again fought its
Speaker 1: way into greater acceptance. So brands once again tried to
Speaker 1: dip their toes into the pool party, but they were
Speaker 1: still too nervous to jump all the way in. So
Speaker 1: American advertising into the phase now known as gay they
Speaker 1: which sounds a lot like being in a fraternity. Basically,
Speaker 1: it was companies hinting at possible homosexuality, like this voicewagon
Speaker 1: add were two dudes are driving in a car and
Speaker 1: then pick up this dirty ass share off the sidewalk.
Speaker 1: So the ad leaves it open to interpretation. Are they roommate?
Speaker 1: Are they lovers? Are they roommate lovers? Because that's the
Speaker 1: worst kind of hook up. You gotta wait for them
Speaker 1: to text you back and finish up in the bathroom. Now.
Speaker 1: A few times during this era a brand tried to
Speaker 1: make an outright gay ad like Benaton and i Kia
Speaker 1: and the ad completely one over the religious right and
Speaker 1: they apologize for everything. Psych One Ikia in Long Island
Speaker 1: even got a bomb threat. What is wrong with these
Speaker 1: religious fanatics? They know the furniture isn't gay right. Plus,
Speaker 1: if there's one place that can reassemble after a bombing,
Speaker 1: it isn't i Keia. Unfortunately for the religious right, but
Speaker 1: luckily for everyone else, their time was ended. Over the
Speaker 1: next two decades, Americans started to realize that gay people
Speaker 1: were just the same as everyone else, except with better apps,
Speaker 1: and as popular opinion improved, companies finally felt it was
Speaker 1: safe enough to take Gay Month, and this time it
Speaker 1: was major brands. Amazon started advertising the gay people, Coca
Speaker 1: Cola air the commercial with two dads during the Super Bowl,
Speaker 1: and Just Salad even had a big gay salad, which,
Speaker 1: come on, that was just a regular salad. At least
Speaker 1: saw some glittering in it. And that brings us to
Speaker 1: today when practically every company does Pride Month marketing. But
Speaker 1: just because every June of business acts like they're auditioning
Speaker 1: for Joseph and the Amazing Technicolor Dreamcoat, it doesn't mean
Speaker 1: their values line up with their tweets. Take a T
Speaker 1: and T for example, they love to show everyone how
Speaker 1: much they support Pride while also giving one million dollars
Speaker 1: to anti LGBTQ politicians and packs, or how retailers like
Speaker 1: H and M or launching Pride collections with items made
Speaker 1: in countries that criminalize homosexuality, which is another reason where
Speaker 1: in this ugly ass top should be a crime. And
Speaker 1: they aren't the only hypocrites donating to anti queer causes,
Speaker 1: but hey, why go through all the trouble of listing
Speaker 1: them here? I'm hater? Oh that one too, Okay? Are
Speaker 1: we done. Listen, let's make it the same. The point is,
Speaker 1: enjoy all those gay whoppers and paint toyotas, but don't
Speaker 1: forget what this month is about prior to the time
Speaker 1: to celebrate the right to love who you want, and
Speaker 1: to honor the people who fought to give us that
Speaker 1: break back when no brand was on their side except
Speaker 1: for Absolute mh. You know what, one of those gay
Speaker 1: whopper sounds real good about now, I'm dizzy. The Daily
Speaker 1: Show with Trevor no Ears Edition. Subscribe to The Daily
Speaker 1: Show on YouTube for exclusive contents, and stream full episodes
Speaker 1: anytime on Paramount Plus. This has been a Comedy Central
Speaker 1: podcast