WEBVTT - Short Stuff: Chia Pet

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<v Speaker 1>Hey, yeah, it's Josh and Chuck and Jerry here too,

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<v Speaker 1>And this is short stuff.

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<v Speaker 2>That's right, another one of our pop culture icons episodes.

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<v Speaker 1>That wasn't quite big enough to do an entire episode on.

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<v Speaker 2>In the old days, we might have stretched it.

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<v Speaker 1>We definitely would have. No, That's why we came up

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<v Speaker 1>with short stuff, because we're like, hey, there's a lot

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<v Speaker 1>of stuff out there that just isn't quite big enough.

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<v Speaker 1>So hence short stuff, and hence our episode on the

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<v Speaker 1>chia pet.

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<v Speaker 2>That's right. And thank you Patty Rasmussen of HowStuffWorks dot com.

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<v Speaker 1>Plus our friends at me too.

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<v Speaker 2>Of course, I always love the mental floss folks. The

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<v Speaker 2>chia pet. Everyone knows what a chia pet is, right

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<v Speaker 2>if you don't look it up, because it is an

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<v Speaker 2>adorable little planter, terra cotta planter that is shaped like

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<v Speaker 2>a little figurine like a maybe a Mister t or

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<v Speaker 2>a Homer Simpson or maybe just a dog or a

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<v Speaker 2>kitty cat. And if you buy this thing, and if

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<v Speaker 2>you and we'll talk about how to do it later,

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<v Speaker 2>and if you spread the spread your seed, spread your

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<v Speaker 2>seed on it, it will grow chia sprouts that end

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<v Speaker 2>up looking like hair on the thing on the figurine.

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<v Speaker 1>Well put, I think that's actually verbatim the description on

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<v Speaker 1>the box.

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<v Speaker 2>Yeah, so, mister T. The mohawk would be green chia.

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<v Speaker 1>The cleverest one i've seen, Chuck is a zombie hand

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<v Speaker 1>like stretching out of the ground, and the chia seeds

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<v Speaker 1>grow around the arm like it's coming out of grass,

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<v Speaker 1>like in a cemetery. I love it.

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<v Speaker 2>I like the I was looking at their more recent offerings,

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<v Speaker 2>and as you will see, they have they got in

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<v Speaker 2>like a mentioned Homer Simpson or mister T. They got

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<v Speaker 2>into licensing. And we'll tell that story here in a second.

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<v Speaker 2>But I like the Grogo Star Wars chia pet. It's

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<v Speaker 2>really really cute, like all things grow gou is.

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<v Speaker 1>That baby Yoda?

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<v Speaker 2>Uh huh?

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<v Speaker 1>Okay, did not know that was the name of that thing.

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<v Speaker 2>Yeah, the name came later. We found out the name later.

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<v Speaker 1>I saw Guardians of the Galaxy three in the theater yesterday.

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<v Speaker 1>That is really good.

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<v Speaker 2>I loved that movie. I loved the three. It's my

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<v Speaker 2>favorite of the Marble stuff. But that movie was so

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<v Speaker 2>upsetting for the animal stuff. Yes, almost tough to sit through.

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<v Speaker 1>Oh, it was super tough to sit through. But but

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<v Speaker 1>there's a whole generation of PG thirteen going moviegoers that

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<v Speaker 1>are like that age that now have a really bad

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<v Speaker 1>view of animal testing and animal experimentation, and true think

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<v Speaker 1>it could be worth it because it was really tough.

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<v Speaker 1>But that was a huge message in that movie, like

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<v Speaker 1>that's not good stuff.

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<v Speaker 2>Yeah, agreed, Yeah, very hard though. I told Emily is

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<v Speaker 2>like just and she loves Guardians. I was like, you're

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<v Speaker 2>not gonna want to.

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<v Speaker 1>See the third No, definitely not.

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<v Speaker 2>Don't even bother. All right, Well back to the That

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<v Speaker 2>Was movie with Josh Clark. The chia planters are terra cotta.

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<v Speaker 2>Like I said, they used to make them in Wojaca, Mexico. Yeah,

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<v Speaker 2>who knew, Well, Joe Pettot did, because Joe in the

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<v Speaker 2>nineteen seventies was the founder of Joseph Enterprises. He went

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<v Speaker 2>to a trade show in Chicago. These little chia pets,

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<v Speaker 2>I don't know what they were called at the time,

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<v Speaker 2>were selling like hotcakes, and he said, I want to

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<v Speaker 2>buy a bunch of those and brand them and sell

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<v Speaker 2>them as chia pets. Yeah.

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<v Speaker 1>Apparently he went to department stores and drug stores at

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<v Speaker 1>that trade show and said, hey, you got anything that

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<v Speaker 1>sells out reliably every year, and a couple of them

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<v Speaker 1>pointed to those. Yeah, I don't know what they were

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<v Speaker 1>called before either, but what would come to be known

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<v Speaker 1>as chia pets. And they figured out that these things

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<v Speaker 1>sell themselves with very little advertising. And if you stop,

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<v Speaker 1>I did not realize this. I thought I saw them

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<v Speaker 1>throughout the year, But if you stop and think about

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<v Speaker 1>when you see chia pet ads, it's almost strictly around

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<v Speaker 1>the holidays. And that's for a reason. They sell over

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<v Speaker 1>of their inventory that they sell every year around the holidays.

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<v Speaker 1>And they figured out that they just need to advertise

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<v Speaker 1>a little bit around Christmas and Hanukkah and Kwanza and

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<v Speaker 1>tet and there you go. That's all. That's all they

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<v Speaker 1>need to do.

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<v Speaker 2>That's all they need to do. So the first of

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<v Speaker 2>these chia pets were the first actual animals, were the

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<v Speaker 2>chia bull and the chia ram. But the very first one,

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<v Speaker 2>period I think, was a dude, right, like a chia guy.

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<v Speaker 1>Yeah. Our friends at Mental Floss kind of nailed it.

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<v Speaker 1>They said, he looks like a cross between Homer Simpson

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<v Speaker 1>and Woody from Toy Story, And he looks exactly like that. Yeah,

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<v Speaker 1>it's like a goofy looking guy with a big nose.

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<v Speaker 1>But apparently that was the first chia pet.

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<v Speaker 2>Yeah at chia dude. They got into licensing in the

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<v Speaker 2>early eighties with Looney Tunes characters Taz, Elmer Fudd and Tweety.

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<v Speaker 1>Oh wait, Chuck before we move on, I love this

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<v Speaker 1>house stuff works article put in parentheses, Taz parentheses, Tasmanian Devil.

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<v Speaker 1>I thought that was adorable.

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<v Speaker 2>That was pretty funny, and then you know, licensing became

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<v Speaker 2>a big deal. They I think they license like three

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<v Speaker 2>or four things a year generally, and then they always

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<v Speaker 2>have their stable of little animals.

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<v Speaker 1>Yeah. They also are known for predicting presidential elections. Actually,

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<v Speaker 1>like they'll release the like chia versions of the presidential

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<v Speaker 1>candidates each year, and usually the one that sells the

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<v Speaker 1>most is the candidate that goes on to win the presidency.

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<v Speaker 2>Yeah, it's interesting. Yeah. I think there's a few little

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<v Speaker 2>weird cultural predictors like that.

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<v Speaker 1>Yeah. Like, and they're an octopus that can predict the

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<v Speaker 1>World Cup.

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<v Speaker 2>Yeah, and I feel like there was something else for

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<v Speaker 2>the Super Bowl.

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<v Speaker 1>There's a hedgehog that can produce some predictable where they

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<v Speaker 1>can predict the weather. Yeah, whether it's going to turn

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<v Speaker 1>to spring or not. I heard about him.

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<v Speaker 2>The other thing they do to make money, the chia folks,

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<v Speaker 2>is they will license it out. They'll like partner up

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<v Speaker 2>with pro sports teams, like you might get a chia

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<v Speaker 2>La Dodger or something like that. And then I didn't

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<v Speaker 2>know this. You could if you were a company. You

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<v Speaker 2>can imagine. It's not cheap, but you can get a

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<v Speaker 2>chia pet logo of your company made.

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<v Speaker 1>Yes, isn't that neat? I did not realize that. Yeah.

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<v Speaker 1>I ran across instructions for growing chia on your Chiahad

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<v Speaker 1>Bryce Harper. It was like, all right, this works. It

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<v Speaker 1>probably applies to all of them, as we'll see.

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<v Speaker 2>All right, shall we take a break.

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<v Speaker 1>Let's take a break.

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<v Speaker 2>All right, we'll come right back. Talk a little bit

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<v Speaker 2>more about these little pets right after this.

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<v Speaker 1>Okay, Chuck. So we're talking about chia pets. It turns out,

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<v Speaker 1>and I think we should talk about how you grow them.

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<v Speaker 2>I've never had a chiapet of you. Nope, we should

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<v Speaker 2>exchange cheapets.

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<v Speaker 1>When you're my friend, you have one on your on

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<v Speaker 1>its way. The delivery window begins in ten minutes.

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<v Speaker 2>Are you serious?

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<v Speaker 1>It's a chia Richard Simmons, he has like a chest head.

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<v Speaker 1>I saw it and I was like, Chuck's getting this.

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<v Speaker 1>Oh so the exchange is half done.

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<v Speaker 2>All right, Well I got to step up. Richard Simmons

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<v Speaker 2>tying in episodes, I love it. Gonna be tough, all right,

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<v Speaker 2>I'm gonna hey, man, got me, Okay, your time? Uh

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<v Speaker 2>if you grow one of these, and I guess I

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<v Speaker 2>could wait either ten minutes or several hours and read

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<v Speaker 2>it off the box. But I think what you want

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<v Speaker 2>to do is you want to completely soak that planner

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<v Speaker 2>for a few hours, right, yes.

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<v Speaker 1>And the reason why you want to do this with

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<v Speaker 1>any terra cotta pot that you're growing stuff in is

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<v Speaker 1>terra cotta, we'll suck water right out of the dirt

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<v Speaker 1>in this case, right out of the water holding cavity

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<v Speaker 1>for itself, and it pulls it away from the plants

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<v Speaker 1>that need it. Whereas if you soak it, it's like, Okay,

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<v Speaker 1>I'm satiated, literally stuffed with water. I don't need any more.

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<v Speaker 1>And so any water you put into it is going

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<v Speaker 1>to not get sucked into the terra cotta. So this

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<v Speaker 1>is an essential step for chia pets in particular.

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<v Speaker 2>That's right. You also want to soak the seeds. It

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<v Speaker 2>is chia. Gia is a kind of sage, and I

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<v Speaker 2>think you eventually make like a sort of like a

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<v Speaker 2>paste and you spread that paste on there. I've seen

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<v Speaker 2>them talk about like rubber spatuls and things like that,

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<v Speaker 2>But I would just use my fingies if I was

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<v Speaker 2>doing and when I do my Richard Simmons, I'm gonna

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<v Speaker 2>do my fingies.

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<v Speaker 1>Use my fingers, okay, good, good butt chuck, Do not

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<v Speaker 1>lick your fingers afterwards. These are chia seeds, and people

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<v Speaker 1>eat cheeseeds. I put gia seeds in my smoothies because

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<v Speaker 1>they're full omega three, although I was disappointed to find

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<v Speaker 1>there's not a lot of studies that show conclusively that

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<v Speaker 1>we get that omega three from the seeds. But anyway,

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<v Speaker 1>these particular chia seeds are not grown for human consumption.

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<v Speaker 1>They're grown to grow on your chia pet.

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<v Speaker 2>That's right, So use whatever spretterer you want if you

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<v Speaker 2>don't feel comfortable using your digits. And once that thing

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<v Speaker 2>is covered up to your likeness, you want to put

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<v Speaker 2>that chia pet in the sun, and you want to

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<v Speaker 2>water it and then just sit back and let the

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<v Speaker 2>fun begin.

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<v Speaker 1>Yeah. And I was like, Okay, so if this is

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<v Speaker 1>these chia plants grow to be like six feet tall

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<v Speaker 1>and flour and everything. Yeah, and I wanted to see, like,

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<v Speaker 1>if you just keep your chia going, like, we'll it

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<v Speaker 1>get to that point. I saw one site reference that

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<v Speaker 1>your chia pet would crumble like eventually. It's like under

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<v Speaker 1>the weight of the plant. I think the bigger thing

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<v Speaker 1>is the sprouts that grow just aren't viable to grow

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<v Speaker 1>into actual plants. So apparently after about six weeks, maybe

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<v Speaker 1>four weeks, they all turn brown. You pull off the

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<v Speaker 1>old growth, dump out the water, and start over again.

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<v Speaker 2>Oh, you can do they you can reuse the same.

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<v Speaker 1>I saw on their site that you can reuse them indefinitely.

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<v Speaker 1>You just need chia.

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<v Speaker 2>Seeds, Okay. And I guess it makes sense that they

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<v Speaker 2>won't just eventually you won't have like a chia pet

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<v Speaker 2>that looks like like Richard Simmons, won't end up looking

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<v Speaker 2>like Greg Almon.

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<v Speaker 1>That'd be pretty cool though. It's a great crossover.

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<v Speaker 2>It's a good crossover because you would you would need

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<v Speaker 2>like soil to keep everything stable.

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<v Speaker 1>That's what I'm thinking. I think they just don't have

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<v Speaker 1>the nutrients to grow beyond the sprout stage.

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<v Speaker 2>Yeah, that's gotta be it.

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<v Speaker 1>So who knows, Maybe you could add nutrients and grow

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<v Speaker 1>them like hydroponically and see what happens. All right, That's

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<v Speaker 1>one of the nerdiest things I said this month.

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<v Speaker 2>Regardless, gias have become very very popular over the years

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<v Speaker 2>that they are, like I said, sort of an iconic

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<v Speaker 2>fun gift that you can get someone, So much so

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<v Speaker 2>that the Smithsonian National Museum of American History requested and

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<v Speaker 2>I assume received some of this stuff from the Joseph Company.

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<v Speaker 1>Yeah, in particular the advertising tapes, because that's one of

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<v Speaker 1>the reasons Chia Pets were so huge. Somebody either at

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<v Speaker 1>an advertising meeting or at a bar one night said

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<v Speaker 1>chu Chi Chi Chia, and apparently Joe Purdat said that's perfect.

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<v Speaker 1>I'm going to turn that into the jingle, and that

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<v Speaker 1>was I mean, I would attribute most of the Chia

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<v Speaker 1>pets success to that jingle. It was so catchy that

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<v Speaker 1>people were just walking around going ch ch Chichiya were

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<v Speaker 1>they really? All of my friends were up in Ohio.

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<v Speaker 1>I guess that's Sohio though.

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<v Speaker 2>That is Ohio, uh, And that's kind of it. I

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<v Speaker 2>mean they're in the like I said, the Smithsonian, and

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<v Speaker 2>I think they're in a time capsule in New York

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<v Speaker 2>City that's going to be unearthed in three thousand, the

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<v Speaker 2>year three thousand.

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<v Speaker 1>In the year three thousand.

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<v Speaker 2>Very nice. What a great bit that was. So you know,

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<v Speaker 2>it's it's one of those things. If you're going to

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<v Speaker 2>include it in the Smithsonian and of time capsule, then

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<v Speaker 2>it has done its job as far as a cultural staple.

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<v Speaker 1>Absolutely, so hats off to you, Chia Pets, we love you.

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<v Speaker 2>That's right, and I will, I promise, I will, I

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<v Speaker 2>will do an Instagram series following the growth of my

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<v Speaker 2>Richard Simmons.

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<v Speaker 1>Oh, great idea, fantastic at what Chuck the podcaster, Chuck

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<v Speaker 1>the podcaster, great handle. So again, hats off to you,

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<v Speaker 1>Chia Pets, We love you. Wait, you have to say

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<v Speaker 1>short stuff. I'll say it. Then short Stuff is out.

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<v Speaker 2>Stuff you should know is a production of iHeartRadio. For

0:12:38.720 --> 0:12:42.920
<v Speaker 2>more podcasts my Heart Radio, visit the iHeartRadio app, Apple Podcasts,

0:12:43.040 --> 0:12:43.079
<v Speaker 2>or

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<v Speaker 1>Wherever you listen to your favorite shows.