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Speaker 1: This is the business of sports. Should Major League Baseball

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Speaker 1: shorten up the season? How do we present football to

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Speaker 1: the audience of the future. I don't think that most

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Speaker 1: players understand the power that they have. Michael vaugh The

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Speaker 1: future of IndyCar racing is looking bright. Scott Sashnik very

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Speaker 1: basic math here, more bidders means more money. Evan Nobody Williams.

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Speaker 1: The team value has essentially quadruples. And the leaders in

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Speaker 1: the sports industry time to bring in our guest, al Steinbrunner,

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Speaker 1: National Hockey League Commissioner Gary Betman, Atlanta Braves president Derek Schiller,

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Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Scott, I'm Evan, Novie Williams, and I'm Michael barn

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Speaker 1: This is the Bloomberg Business of Sports podcast. And if

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Speaker 1: we sound strongest because we have an extra guest, we

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Speaker 1: are not three, we are four. We are four today

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Speaker 1: we are four. So hello, Max cast Halter, Hello, Hi,

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Speaker 1: want to introduce yourself to the audience. Who you are,

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Speaker 1: what you're doing? Max cast Talter, Yeah, Age, I'm eleven

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Speaker 1: years old, school and cars day in New York. And

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Speaker 1: what are you doing here, buddy? Why why are you

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Speaker 1: here for a research project from my school? You want

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Speaker 1: to like the sports broadcaster, so you came in to

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Speaker 1: see what we do. And anybody who listens to the

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Speaker 1: show regularly would tell you Max a little bit of advice.

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Speaker 1: Listen to some of what Evans says, none of what

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Speaker 1: Michael Barr says, and whatever I say, that's what you

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Speaker 1: want to take back to school. Alright, good, I like

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Speaker 1: this guy. This guy, he's got it. Whatever I say,

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Speaker 1: I love this guy perfect. Alright, what are we starting

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Speaker 1: out with a surprise? I'm rather surprise r J. Hampton.

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Speaker 1: He has decided to go play in Australia. And let's

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Speaker 1: set up what the surprise is all about. Well, the

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Speaker 1: surprise is the kid is one of the top recruits

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Speaker 1: in high school basketball top five consensus, had offers from

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Speaker 1: Duke Kentucky, Kansas, Memphis, and has said, you know what,

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Speaker 1: I don't want to do the fraud thing. I don't

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Speaker 1: want to do the books in basketball because, frankly, his

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Speaker 1: goal is to go to the NBA. He said, I

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Speaker 1: don't really have the desire to play college basketball, never did.

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Speaker 1: The goal is the NBA. He thinks going to play

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Speaker 1: in the Australian League against professionals, by the way, where

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Speaker 1: he'll make a salary pretty good seven hundred hundred thousand dollars.

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Speaker 1: That's the route he chose, leaving those top programs without

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Speaker 1: that star player. He's not, obviously not the first high

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Speaker 1: school basketball player to a shoe going to college. You know,

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Speaker 1: we've seen Brandon Jennings, Emmanuel Moodai that there's a number

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Speaker 1: of folks who have decided, you know, I'm gonna make

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Speaker 1: money in that one year between after graduating high school

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Speaker 1: and before I can enter the NBA draft. He's the

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Speaker 1: first to my knowledge to go to Australia. He's playing

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Speaker 1: for a team in New Zealand, but it's the Australian

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Speaker 1: Basketball Ball League. Um. But we are continually seeing a

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Speaker 1: market pop up now for under nineteen basketball players right

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Speaker 1: this this this gap year that is demanded at least

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Speaker 1: for now, and we'll talk about that in the second

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Speaker 1: between high school and college. The g League is increasing

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Speaker 1: its salaries. The n c a A is looking at

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Speaker 1: maybe changing that rule. You know, we've had guys who

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Speaker 1: are playing in Europe, We've had guys now going to Australia.

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Speaker 1: There seems to be more and more options now if

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Speaker 1: you are an elite high school basketball player, and more

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Speaker 1: people are taking those options. So Max, if you were

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Speaker 1: a star basketball player, we know you love baseball the most.

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Speaker 1: But if you were a star basketball player and Duke

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Speaker 1: and Kentucky and Kansas and Memphis said we want you

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Speaker 1: to come play, but you have eyes on the NBA,

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Speaker 1: would you go to college for that one year or

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Speaker 1: would you go make money and play somewhere else? Definitely,

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Speaker 1: I get to college. So you go to college? Why

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Speaker 1: is that because you see it on TV. You see

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Speaker 1: it on TV. The NBA is always looking at the

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Speaker 1: college scouts. Okay, um, you probably have a better chance

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Speaker 1: of going to college and then playing in the NBA

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Speaker 1: instead of going off to New Zealand. So that that

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Speaker 1: off to New Zealand. I like it. So that's the

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Speaker 1: argument that some have made, like look at Zion Williamson,

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Speaker 1: what he did for his brand and in that one

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Speaker 1: year of televised, nationally televised game could not have happened

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Speaker 1: had he gone to play in New Zealand. Definitely not. Okay,

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Speaker 1: I like your thinking because if you play here in

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Speaker 1: the college, your name is going to get out there,

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Speaker 1: and if you're out in Australia, he's going too are

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Speaker 1: exactly You're you're playing games when you know the East

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Speaker 1: Coast is sleeping essentially right um. And And the argument

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Speaker 1: often against going over overseas to play for a lot

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Speaker 1: of kids has been it's a culture shock. Right. Often

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Speaker 1: you're going to a place where you know it's a

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Speaker 1: totally different language. This is not a problem that he's

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Speaker 1: going to have in New Zealand and Australia. Um. But yes,

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Speaker 1: the big question, the unknown question here, he's gonna make

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Speaker 1: a lot more money in the next year than he

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Speaker 1: would have playing in college. The question will will he

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Speaker 1: be just from a basketball perspective development, will he be

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Speaker 1: better off the pro he's playing against pros? That and

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Speaker 1: it's a singular focus. He doesn't have to go to class.

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Speaker 1: His singular focus will be basketball. The con is he's

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Speaker 1: playing against older pros who may look to beat him

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Speaker 1: up because of who you would know better than me.

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Speaker 1: Brandon Jennings was a highly touted high school player. He

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Speaker 1: ended up being drafted I think tenth overall in the NBA.

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Speaker 1: Was the general consensus that playing overseas Italy I believe

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Speaker 1: was good for him that he entered the NBA maybe

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Speaker 1: with a different level used to a different level of

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Speaker 1: opponent than he would have if he had gone to

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Speaker 1: Ohio Statters. Yeah. I mean, you look at some of

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Speaker 1: the European players that come in at the younger ages,

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Speaker 1: and they just seem a little more better prepared because

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Speaker 1: they had been playing against professional since age fifteen, sixteen seventeen.

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Speaker 1: They just seem a little bit of prepared. The games

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Speaker 1: are a little more roundly developed. I thought when you

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Speaker 1: said that you know better, I thought you're gonna say

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Speaker 1: that you got beat up more. That's a story. Your

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Speaker 1: job is not the jokes too, That's my job. Two

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Speaker 1: other real quick things here, Scott, you should talk a

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Speaker 1: bit about the Next Stars program and how that works

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Speaker 1: in the Australian Basketball League, because this seems like a sweetheart.

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Speaker 1: This is a home run for the team, the New

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Speaker 1: Zealand Breakers. This is the Next Stars program. They want

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Speaker 1: this guy. The league wants guys just like this to

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Speaker 1: come and play. So the team isn't even paying his salary.

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Speaker 1: The league will pay his salary. And the way the

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Speaker 1: international agreements work is if he is picked in the

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Speaker 1: first round of draft guess what, that NBA team will

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Speaker 1: pay an eight hundred thousand dollar buy out to the team.

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Speaker 1: So not only are they not paying his salary and essence,

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Speaker 1: they're gonna make a ton of cash when and if

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Speaker 1: he becomes a first round play. This is the part

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Speaker 1: that to me, if I was a you know, a

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Speaker 1: college basketball administrator, this is the part that would worry

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Speaker 1: me a little bit. Right when when when leagues overseas

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Speaker 1: leagues are sweetening the pot as we're seeing the G

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Speaker 1: League doing as they're they're sweetening the pot more and

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Speaker 1: more to try to attack attract more talent like this. Yeah,

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Speaker 1: that's the part that would concern me a bit. The

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Speaker 1: part that wouldn't concern me is that the NBA and

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Speaker 1: the Union are not stupid. They know that this is

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Speaker 1: going on, and it seems they are far down the

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Speaker 1: road toward eliminating that that rule where says you need

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Speaker 1: to go to school for so and that won't I mean,

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Speaker 1: not everybody's going to make the jump from high school

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Speaker 1: to but but you're right, yeah, that would change the

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Speaker 1: equation pretty significantly. Speaking of draft picks going to go overseas,

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Speaker 1: let's go to Carter Stewart. Now, he was picked eighth

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Speaker 1: overall by the atlnt of Braves. Uh last year and

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Speaker 1: uh he went to college instead of signing with Braves.

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Speaker 1: Now he's gonna go out and play in Japan. I

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Speaker 1: think that Carter Stewart is a is a more interesting

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Speaker 1: case study right now than R. J. Hampton is. You know,

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Speaker 1: this is a guy who, as you said, Michael, drafted

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Speaker 1: by the Braves eighth overall, should have made about five

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Speaker 1: million dollars, but he failed as physical they only only

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Speaker 1: offered him two million. He decided not to take that,

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Speaker 1: He went to college, and now he decides I'm gonna

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Speaker 1: go make money in Japan. So he'll be paid more

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Speaker 1: in the immediacy right than than he would have in

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Speaker 1: the minor leagues. But and this is probably most important

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Speaker 1: for him and his agent, Scott Boris, he's going to

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Speaker 1: be a free agent. He's gonna be a free agent

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Speaker 1: at eligible to it to go to the big leagues,

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Speaker 1: be a free agent at twenty five years old, which

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Speaker 1: is two three, maybe four years younger than he would

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Speaker 1: have been had he decided to go to the minors

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Speaker 1: for a couple of years and then start that six

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Speaker 1: year MLB clock when he got called up Um. To

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Speaker 1: my knowledge, he's the first, if not one of the first,

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Speaker 1: to consider this route. But I'm definitely interested to see if,

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Speaker 1: especially now as as as we've talked about, you know,

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Speaker 1: there's so much labor discord right now in Major League

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Speaker 1: baseball if this might be a route that elite baseball

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Speaker 1: players choose to take it until they closed the loophole.

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Speaker 1: And I never say loophole as a as a bad

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Speaker 1: dirty word. I love the agents that find the loopholes

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Speaker 1: because their job is to get their client what they want,

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Speaker 1: and if this is what the client wanted, he found

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Speaker 1: a way to do it. Kudos to Scott boards Sure

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Speaker 1: and the model here. Max. I know you like massa

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Speaker 1: hero Tanaka. There are a number of Japanese player pitchers

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Speaker 1: specifically who when they were between twenty five and twenty seven,

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Speaker 1: which is what Carter will be when he's eligible to

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Speaker 1: come come to the Major League Baseball He's nineteen now. Yeah,

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Speaker 1: so you Darvish Dice came back, Suzaka, Masahiro Tanaka. There's

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Speaker 1: a number of pictures who have you know, commanded real,

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Speaker 1: real large dollars coming over from Japan too, major league based.

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Speaker 1: Come on, he's a Yankee fan. You have to bring

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Speaker 1: up headeci Arrabu, the guy who didn't work out had

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Speaker 1: to take the uber back and forth from Scranton because

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Speaker 1: you know, I don't know what he couldn't couldn't pinch

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Speaker 1: at all? Terrible? Do you even think about this, Max,

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Speaker 1: when you're watching games? I'm curious. I know when I

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Speaker 1: was your age, I did not, so you don't have

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Speaker 1: to feel pressure here. But did any of does any

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Speaker 1: of this cross your mind, like all this business of

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Speaker 1: sports while you're watching, or just the games being played?

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Speaker 1: The games? Okay? Are you interested in all that happens

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Speaker 1: around the game now? Like when they built a new

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Speaker 1: Yankee stadium? Did you wonder, hey, who paid for it?

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Speaker 1: How did the money get there? And what are they

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Speaker 1: charging me for a coke? For? No? Because your dad pays. Okay,

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Speaker 1: that's that's how my go to. We've all had, We've

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Speaker 1: all been there, right bar Oh my god, I was

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Speaker 1: gonna Max, you know how old I am. I'm just

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Speaker 1: very I used to watch Sachel Page, okay, well, far

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Speaker 1: are used to long tossing with him in the park.

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Speaker 1: I used to watch the games on an old black

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Speaker 1: and white television. I bet you don't even know what

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Speaker 1: black and white TV is. It's pretty self explanatory. Yeah,

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Speaker 1: I've seen a few there. You go, no, right, when

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Speaker 1: his father knows what black and white TV and you

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Speaker 1: had to turn the dial with a pair of pliers

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Speaker 1: to get what channel you wanted. That's why my father

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Speaker 1: had the fourth kid. Somebody had to stand the remote

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Speaker 1: wasn't right, there was no remote. I was the one

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Speaker 1: who stood there and had to sit through the commercials

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Speaker 1: of the Love Boat and Fantasy. Well, see that was

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Speaker 1: modern man, I'm talking about going back to I dream

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Speaker 1: of Genie. Dude, you're old even to meet anyway. Let's

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Speaker 1: let's talk about the sale of Sports Illustrated and then

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Speaker 1: bring it up. Uh Sports Illustrated. Uh. It was sold

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Speaker 1: for a hundred ten million dollars to Authentic Brands, which

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Speaker 1: is looking to make money licensing out the iconic name. Now,

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Speaker 1: the first thing that hit me when I saw this

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Speaker 1: was a hundred ten million dollars in today's world is

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Speaker 1: kind of cheap. Well like Bleacher Reports, so hundred and

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Speaker 1: fifty I mean talk about the iconic brand bleacher Report,

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Speaker 1: yah and s I And by the way they say

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Speaker 1: the values in the brand, it's not even in the content. Yeah,

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Speaker 1: this is actually a good question for Max Max Sports

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Speaker 1: Illustrated me much to you. Um, I read it daily,

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Speaker 1: so you do. Okay, okay, how about Bleacher Report? Um

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Speaker 1: not okay? Interesting? Do you have ESPN magazine? Did you?

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Speaker 1: Did you ever read them? Alright? So he's old school.

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Speaker 1: I like it goes for the long form. I like it.

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Speaker 1: I like that. I like it. Yeah, I like it.

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Speaker 1: I like I like the long form. But it just

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Speaker 1: seems so I mean, when you think about iconic brands

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Speaker 1: and and if you playing family feud and some and

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Speaker 1: here comes Steve Harvey says no no, no, no no

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Speaker 1: no no no no no no no no read bar bar.

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Speaker 1: I'm not letting you go, Harvey. Richard Dawson. Sorry, you're right,

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Speaker 1: thank you. This sounds more like and you don't get

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Speaker 1: a kiss out of this one, thank god. But I

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Speaker 1: always think of Sports Illustrated number one magazine, and it's

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Speaker 1: only granted. What they're doing is that they're going to

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Speaker 1: use to sell the name and this plaster it all

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Speaker 1: over the place to make money that I'm still going

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Speaker 1: to operate it, and the Meredith and still operated authentic brands.

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Speaker 1: They have things like Shack and I believe Muhammad Ali,

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Speaker 1: it's what can you do with the brand sports gambling?

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Speaker 1: That's one thing they're looking at. Shure, Yeah, it is

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Speaker 1: a valuable brand. You just wonder does it translate to

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Speaker 1: the consumer today or are we pasted it already. I

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Speaker 1: think the dream here and for for listeners who are

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Speaker 1: kind of trying to understand exactly what we're talking about here,

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Speaker 1: authentic Brands is going to take sys name and use

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Speaker 1: it for products, you know, Sports Illustrated branded soccer goals,

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Speaker 1: maybe live events, when break Sports Illustrated, FOTA branded soccer camps. Um.

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Speaker 1: They also may do you know, certainly some content along

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Speaker 1: the lines of what s I has done. UM. But

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Speaker 1: the uh, the model I think here is Playboy, right,

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Speaker 1: another magazine that built a tremendous brand. I'm not going

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Speaker 1: to another tremendous brand that didn't the readership for the

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Speaker 1: actual magazine wasn't necessarily where the money was in the

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Speaker 1: value of the brand. UM. And I think that Authentic

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Speaker 1: Brands hopes that Sports Illustrated is like that, that that

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Speaker 1: there are tremendous business opportunities outside of just magazine publishing

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Speaker 1: and written word that Sports Illustrated. I'm not. I'm not

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Speaker 1: sure the brand affinity exists anymore. I'm a little nervous

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Speaker 1: if if I'm doing this deal. I mean within S I,

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Speaker 1: S S I Kids, there's Sportsman of the Year, which

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Speaker 1: is an award property that might actually have some value.

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Speaker 1: There's the swimsuit issue, which you know is the money

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Speaker 1: making part of the operation. So yeah, unclear exactly how

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Speaker 1: how much opportunity there is there. Obviously authentic brands thinks

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Speaker 1: there is, but as you said, it's a weird deal. Meredith,

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Speaker 1: which you know, bought tim In a couple of years

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Speaker 1: ago and immediately put the magazine, uh and for sale.

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Speaker 1: They're going to keep for at least two years publishing

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Speaker 1: and printing the magazine, right, So so nothing immediately. I

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Speaker 1: don't think it's going to change. But long term, Scott,

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Speaker 1: are we expecting the journalism side of of s I.

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Speaker 1: Is there a ticking clock now on it? Well, there's

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Speaker 1: been a ticking clock on it, absolutely yeah. And you'll

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Speaker 1: see what these branding opportunities are. Number one I would

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Speaker 1: think would be sports betting, some sort of platform there

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Speaker 1: content plaics at camps. I just don't know if I'm

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Speaker 1: looking to Sports Illustrated camp other than something else locally

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Speaker 1: or sure the pro athlete name I know sha Basketball.

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Speaker 1: There you go. This is the Bloomberg Business of Sports

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Speaker 1: podcast Michael bar along with Scott slash Nick and where

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Speaker 1: each and every Monday, Wednesday and Thursday, exploring the world

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Speaker 1: of money and sports. Join us again at the end

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Speaker 1: of the week when we speak with Dan Reid out

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Speaker 1: of Sports Partnerships at Facebook. Max, you have a Twitter account, now, oh,

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Speaker 1: we gotta get come on, Jonathan, Dad, we gotta get

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Speaker 1: him a Twitter account. So we could have promoted that,

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Speaker 1: get him some followers and earning some cash. I only

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Speaker 1: have like about absolutely. You should see Bar monetizing these

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Speaker 1: four hundreds. He would next would be pasted you in

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Speaker 1: a week. He would too. If you're listening to Bloomberg

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Speaker 1: Business of Sports on Bloomberg Radio around the world and

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Speaker 1: online where you get your podcasts,