1 00:00:09,039 --> 00:00:11,360 Speaker 1: Hello, and welcome to Saber production of iHeart Radio. I'm 2 00:00:11,360 --> 00:00:13,880 Speaker 1: Any and I'm Lauren Vogelbam, and today we have an 3 00:00:13,880 --> 00:00:19,639 Speaker 1: episode for you about pop Tarts pop Tarts pop Yes, yeah, 4 00:00:19,720 --> 00:00:24,400 Speaker 1: not a sponsor, not a sponsor, no, no, any reason 5 00:00:24,480 --> 00:00:28,560 Speaker 1: this one was on your mind, Lauren, Oh it could 6 00:00:28,560 --> 00:00:32,879 Speaker 1: have been anything. Um yeah, yeah, I'm I love that 7 00:00:32,960 --> 00:00:37,920 Speaker 1: y'all are getting to experience, like my slow descent into 8 00:00:38,360 --> 00:00:45,360 Speaker 1: complete chaos. Um yeah, maybe maybe the last time that 9 00:00:45,400 --> 00:00:48,560 Speaker 1: I was searching for brands, um and I and and 10 00:00:48,560 --> 00:00:53,640 Speaker 1: and and we landed on pop Rocks. M hmm, there 11 00:00:53,720 --> 00:00:58,960 Speaker 1: there was Yeah. I was like, whoo, different quest, different day, 12 00:00:59,200 --> 00:01:02,200 Speaker 1: and now is the day. Now is the they And 13 00:01:02,320 --> 00:01:05,920 Speaker 1: this one, as with many of these brand episodes, is 14 00:01:06,240 --> 00:01:12,680 Speaker 1: super fun. It goes all over the place. Um, it's 15 00:01:12,720 --> 00:01:16,760 Speaker 1: just They're They're always such a delight to research are 16 00:01:17,120 --> 00:01:19,720 Speaker 1: And then I feel and then I feel weird about 17 00:01:19,760 --> 00:01:26,240 Speaker 1: about feeling so like like enthused about a commercial product. 18 00:01:27,120 --> 00:01:38,520 Speaker 1: I'm like, oh, man, capitalism so good is the season? Lauren? Heartwarming? Well, 19 00:01:38,560 --> 00:01:42,640 Speaker 1: it's just so interesting though, Like there's something that is 20 00:01:42,680 --> 00:01:49,240 Speaker 1: fascinating to me about someone, a company, an entity, or 21 00:01:49,320 --> 00:01:51,240 Speaker 1: just people who work for that company, who are so 22 00:01:52,120 --> 00:01:57,520 Speaker 1: into a product, who think so deeply about all of 23 00:01:57,560 --> 00:02:00,919 Speaker 1: the marketing and all the flavors, all of these different 24 00:02:00,960 --> 00:02:02,960 Speaker 1: ideas that they tried, which, by the way, we're going 25 00:02:03,000 --> 00:02:05,080 Speaker 1: to discuss they tried a lot of different things with 26 00:02:05,120 --> 00:02:11,359 Speaker 1: pop tarts. They just really fascinating to me. Yeah, that 27 00:02:11,440 --> 00:02:15,720 Speaker 1: like pop tarts of all things, like something that that 28 00:02:15,960 --> 00:02:19,000 Speaker 1: is to us um or I mean to me anyway, 29 00:02:19,120 --> 00:02:22,639 Speaker 1: so kind of like back of mind and and benign. 30 00:02:23,480 --> 00:02:28,600 Speaker 1: Like it's just not really like I'm never really thinking 31 00:02:28,639 --> 00:02:33,120 Speaker 1: about pop tarts. M Wow. We have a great Jerry 32 00:02:33,120 --> 00:02:38,840 Speaker 1: Seinfeld factor ended this one about that. But yeah, I don't. 33 00:02:39,160 --> 00:02:41,760 Speaker 1: I think I've talked about this before. I don't really 34 00:02:42,440 --> 00:02:45,000 Speaker 1: I don't dislike pop tarts, but they're definitely not my thing. 35 00:02:45,040 --> 00:02:47,600 Speaker 1: They've never been my thing except for a very very 36 00:02:47,720 --> 00:02:51,000 Speaker 1: brief period in middle school. I think, oh middle school. Wow. 37 00:02:51,760 --> 00:02:54,680 Speaker 1: I wasn't allowed to have them when I was growing up. 38 00:02:55,120 --> 00:02:58,640 Speaker 1: It was one of those like banned processed foods that 39 00:02:58,680 --> 00:03:03,959 Speaker 1: my dad was like, no, um, like jarred cheese, whiz yes, 40 00:03:04,120 --> 00:03:09,400 Speaker 1: pop tarts ridiculous, which meant that when I went to college, 41 00:03:10,200 --> 00:03:11,800 Speaker 1: I was like, Okay, I need to try all of 42 00:03:11,840 --> 00:03:15,720 Speaker 1: these um, and I did have like a like a 43 00:03:15,760 --> 00:03:18,239 Speaker 1: little bit like a couple of years in college where 44 00:03:18,760 --> 00:03:24,120 Speaker 1: I think the round sugar and cinnamon non frosted pop 45 00:03:24,160 --> 00:03:26,120 Speaker 1: tarts those were my thing. And I don't think I 46 00:03:26,160 --> 00:03:29,840 Speaker 1: ever heated them up. Just yeah, I didn't either, but 47 00:03:30,040 --> 00:03:32,880 Speaker 1: I wish I had. I think I would have liked 48 00:03:32,919 --> 00:03:36,160 Speaker 1: them more if I had. I there was a kind 49 00:03:36,200 --> 00:03:38,560 Speaker 1: of I I always found that that there was something 50 00:03:38,560 --> 00:03:41,240 Speaker 1: about that like sort of chemical flavor that you get 51 00:03:41,280 --> 00:03:43,880 Speaker 1: from them that sort of intensifies when they're warm, and 52 00:03:43,920 --> 00:03:49,360 Speaker 1: I didn't appreciate that. So Okay, Well it's interesting because 53 00:03:49,400 --> 00:03:52,960 Speaker 1: I when I went through my pop dart phase, strawberry 54 00:03:53,040 --> 00:03:56,720 Speaker 1: was definitely my favorite, UM, but I ate them cold. 55 00:03:56,800 --> 00:04:01,040 Speaker 1: I went through a much bigger toaster strudal thing, which 56 00:04:01,560 --> 00:04:04,880 Speaker 1: is hilarious because I read so many articles about like 57 00:04:05,080 --> 00:04:07,880 Speaker 1: why have no other products been able to compete with 58 00:04:08,400 --> 00:04:10,680 Speaker 1: pop tarts? And toast shrewdle was a big one where 59 00:04:10,520 --> 00:04:14,880 Speaker 1: the like, no, it didn't didn't. No. But when I 60 00:04:14,880 --> 00:04:19,160 Speaker 1: got to college, um, a lot of people I met 61 00:04:19,800 --> 00:04:23,920 Speaker 1: loved pop tarts and I loved hearing them rate the 62 00:04:24,000 --> 00:04:26,479 Speaker 1: flavors and do you heat it up or do you 63 00:04:26,520 --> 00:04:28,000 Speaker 1: not heat it up? How do you cut it? Do 64 00:04:28,040 --> 00:04:32,800 Speaker 1: you not cut it? Those preferences. I just very much 65 00:04:32,880 --> 00:04:39,279 Speaker 1: enjoyed hearing about, Oh my gosh, and people do love them, 66 00:04:39,360 --> 00:04:44,440 Speaker 1: oh my goodness, which I guess brings us to our 67 00:04:44,560 --> 00:04:54,880 Speaker 1: question pop tarts. What are they? Well? Uh, pop tarts 68 00:04:54,960 --> 00:04:59,680 Speaker 1: are a brand of sweet, prepackaged pastries um that are 69 00:05:00,080 --> 00:05:03,239 Speaker 1: hypothetically meant to be warmed in a pop up toaster 70 00:05:03,440 --> 00:05:07,120 Speaker 1: before eating as a breakfast food or a snack. They 71 00:05:07,120 --> 00:05:10,360 Speaker 1: come in a number of flavors and formats, but generally 72 00:05:10,760 --> 00:05:13,840 Speaker 1: what you're you're talking about when you're talking about pop 73 00:05:13,880 --> 00:05:17,679 Speaker 1: tart is a is a flat rectangle of um like firmed, 74 00:05:17,800 --> 00:05:22,120 Speaker 1: crumbly cookie type dough, like like like biscuit type dough, 75 00:05:22,160 --> 00:05:25,760 Speaker 1: maybe um, sort of small like like like three by 76 00:05:25,800 --> 00:05:30,280 Speaker 1: five inches that's a scant eight by thirteen centimeters um uh. 77 00:05:30,320 --> 00:05:32,800 Speaker 1: And there's like a thin layer of jam type filling 78 00:05:33,160 --> 00:05:36,720 Speaker 1: sandwiched in in the middle um, and maybe a layer 79 00:05:36,760 --> 00:05:40,440 Speaker 1: of stiff icing topping one side for extra sweetness in 80 00:05:40,600 --> 00:05:44,080 Speaker 1: or flavor and or visual interest. Uh. They come packaged too, 81 00:05:44,440 --> 00:05:48,839 Speaker 1: in a little foiled plastic envelope. They do not necessarily 82 00:05:48,880 --> 00:05:53,599 Speaker 1: taste like food um. But they're sweet and and filling 83 00:05:54,000 --> 00:05:58,320 Speaker 1: and delicious in a in a kind of sciency way. Um, 84 00:05:58,360 --> 00:06:04,200 Speaker 1: they're like a Okay, have have y'all seen those those 85 00:06:04,240 --> 00:06:10,480 Speaker 1: medieval illustrations of animals where it's clear that the illustrator 86 00:06:10,720 --> 00:06:14,120 Speaker 1: had never seen a lion or you know whatever it 87 00:06:14,200 --> 00:06:18,360 Speaker 1: is that it was in person, but you know someone 88 00:06:18,520 --> 00:06:20,960 Speaker 1: had given them the general concept and like they did 89 00:06:20,960 --> 00:06:24,320 Speaker 1: their best. M h yeah. Pop tarts are like that. 90 00:06:24,360 --> 00:06:31,880 Speaker 1: But with pastries. Um, they're almost entirely unlike handpies, but 91 00:06:32,000 --> 00:06:38,680 Speaker 1: the general concept is there and like blessom, they're enthusiastic. Yeah, 92 00:06:39,120 --> 00:06:42,279 Speaker 1: once again on point I agree. I think like I 93 00:06:42,320 --> 00:06:43,919 Speaker 1: can't wait until we get to some of the stuff 94 00:06:43,920 --> 00:06:46,080 Speaker 1: in the history section, but a lot of people who 95 00:06:46,160 --> 00:06:50,279 Speaker 1: love pop tarts. I love them almost because of this. 96 00:06:50,400 --> 00:06:54,720 Speaker 1: It's so like enthusiastic, bright and so different from the 97 00:06:54,760 --> 00:06:58,240 Speaker 1: rest of the breakfast landscape when they came out. Certainly 98 00:06:58,960 --> 00:07:05,080 Speaker 1: yeah uh yeah. The Kellogg Company manufacturers pop tarts. Um, 99 00:07:05,200 --> 00:07:10,200 Speaker 1: they have a dizzy ng array of flavors historically speaking. Um, 100 00:07:10,640 --> 00:07:16,280 Speaker 1: right now, the ones that are featured on the brand's website. Um, okay, 101 00:07:16,280 --> 00:07:20,080 Speaker 1: all right, first, I guess the crusts come in generally 102 00:07:20,160 --> 00:07:24,320 Speaker 1: to formats either like a plane uh, slightly salted pastry crust, 103 00:07:24,520 --> 00:07:27,200 Speaker 1: um like like sweet like like tiny bit of salt 104 00:07:27,200 --> 00:07:30,320 Speaker 1: in there um, or like a cocoa pastry crest. Yeah. 105 00:07:30,600 --> 00:07:36,400 Speaker 1: Fillings currently include the fruit related category um strawberry and blueberry, 106 00:07:36,440 --> 00:07:42,520 Speaker 1: which come either unfrosted or frosted then frosted, cherry frosted grape, 107 00:07:42,520 --> 00:07:51,880 Speaker 1: frosted raspberry, and frosted wild delicious wild berry. Yeah. Um, 108 00:07:52,600 --> 00:07:58,200 Speaker 1: I you know it's wild delicious. Uh. They're also um, 109 00:07:58,440 --> 00:08:03,680 Speaker 1: simply frosted harvest strawberry pop tarts, which are made without 110 00:08:03,840 --> 00:08:07,320 Speaker 1: artificial dyes, and they use regular corn syrup instead of 111 00:08:07,400 --> 00:08:14,000 Speaker 1: high fructose corn syrup. Yeah, so much more natural. Um, 112 00:08:14,040 --> 00:08:18,280 Speaker 1: and they are made with non GMO ingredients. Not there's 113 00:08:18,320 --> 00:08:21,160 Speaker 1: anything wrong with GMO as a category, but that's a 114 00:08:21,160 --> 00:08:25,440 Speaker 1: different episode. Yeah, okay, um. And then all right, so 115 00:08:25,480 --> 00:08:27,840 Speaker 1: those are the fruit related flavors. Then we've got like 116 00:08:27,880 --> 00:08:33,200 Speaker 1: the more straightforwardly dessert related flavors um, including the aforementioned 117 00:08:33,280 --> 00:08:36,559 Speaker 1: brown sugar and cinnamon, which also comes frosted or unfrosted 118 00:08:36,880 --> 00:08:43,239 Speaker 1: then uh frosted, chocolate chip, frosted, chocolate fudge, frosted confetti cupcake, 119 00:08:43,720 --> 00:08:49,800 Speaker 1: frosted Cookies and cream, frosted hot fudge, Sunday frosted s'mores, eggo, 120 00:08:50,440 --> 00:09:04,280 Speaker 1: frosted maple flavor yeah okay, um, and snickerdoodle which is 121 00:09:04,360 --> 00:09:11,760 Speaker 1: unfrosted but does have a sprinkle of cinnamon sugar on top. Wow. Yeah, okay, okay. 122 00:09:12,000 --> 00:09:15,880 Speaker 1: There are also some some like limited seasonal flavors. Right now, 123 00:09:16,080 --> 00:09:22,800 Speaker 1: frosted gingerbread is out, and I've also seen frosted sugar cookie. 124 00:09:23,440 --> 00:09:30,640 Speaker 1: And I am so confused about cookie flavored pastry, Like 125 00:09:30,720 --> 00:09:35,720 Speaker 1: what is that combination of words just doesn't mm hm, 126 00:09:36,640 --> 00:09:39,640 Speaker 1: because like I understand some mores filling, right, like there's 127 00:09:39,679 --> 00:09:42,440 Speaker 1: like marshmallow, there's like chocolate stuff like okay, like that's 128 00:09:42,520 --> 00:09:46,200 Speaker 1: like that's but but what is what is it filled 129 00:09:46,240 --> 00:09:54,800 Speaker 1: with listeners? I did read a couple of like tasting 130 00:09:54,880 --> 00:09:58,720 Speaker 1: notes that people would taste all of the current flavors 131 00:09:59,400 --> 00:10:03,880 Speaker 1: and it was fascinating. Um, some moores frequently came out 132 00:10:03,920 --> 00:10:11,200 Speaker 1: on top, So I don't know, yeah, listeners again, yeah, 133 00:10:11,480 --> 00:10:15,560 Speaker 1: uh yep, yep. They also The brand also makes pop 134 00:10:15,600 --> 00:10:19,640 Speaker 1: tarts bites, which are little bags of bite sized pastries 135 00:10:19,880 --> 00:10:21,680 Speaker 1: and they come in a few of the popular flavors, 136 00:10:21,880 --> 00:10:28,040 Speaker 1: plus also frosted strawberry banana. Yeah. They're also pop tarts crisps, 137 00:10:28,920 --> 00:10:33,640 Speaker 1: which are like like skinnier sticks. Um that I guess 138 00:10:33,679 --> 00:10:38,400 Speaker 1: are crisp crispier interesting, I don't know, um right in 139 00:10:39,320 --> 00:10:42,120 Speaker 1: uh yeah, and it various times, you know, they've done 140 00:10:42,320 --> 00:10:45,520 Speaker 1: tie ins with other brands, like, um, Disney, they did 141 00:10:45,720 --> 00:10:51,280 Speaker 1: a Disney Princess jewel berry uh huh um. They did 142 00:10:51,280 --> 00:10:54,840 Speaker 1: a tie in with the US Olympic team, um, which 143 00:10:54,840 --> 00:10:57,160 Speaker 1: was also a mixed berry flavor and it came in 144 00:10:57,360 --> 00:11:01,839 Speaker 1: gold colored foil packets. Um. And then Hello Kitty Mio berry. 145 00:11:02,679 --> 00:11:07,000 Speaker 1: Oh yeah, of course, yeah yeah, and they sometimes I 146 00:11:07,040 --> 00:11:11,000 Speaker 1: remember where they used to do those like fancy drawings 147 00:11:11,080 --> 00:11:15,120 Speaker 1: on them. Oh sure, yeah. I think maybe the gingerbread 148 00:11:15,160 --> 00:11:19,840 Speaker 1: ones have like a little like printed gingerbread man on them. Um. 149 00:11:19,880 --> 00:11:22,520 Speaker 1: And they also come with instructions for making a little 150 00:11:23,080 --> 00:11:29,199 Speaker 1: gingerbread pop tart house. Yeah okay, alright, sure. I mean 151 00:11:29,440 --> 00:11:33,800 Speaker 1: you can also make similarly shaped hand pies at home 152 00:11:34,080 --> 00:11:35,720 Speaker 1: if if you if that's the thing that you want 153 00:11:35,760 --> 00:11:39,440 Speaker 1: to do. Um. But if you sold them and called 154 00:11:39,480 --> 00:11:43,120 Speaker 1: them pop tarts, then Kellogg's would probably come after you. Yes, 155 00:11:43,320 --> 00:11:52,439 Speaker 1: and we wipe our hands of it. Yeah, we warned, Well, 156 00:11:52,480 --> 00:11:56,880 Speaker 1: what about the nutrition. Okay, a pop tart is a 157 00:11:56,960 --> 00:12:00,800 Speaker 1: calorically dense food. Um, a lot of show ger like, 158 00:12:00,800 --> 00:12:07,720 Speaker 1: like about half of your daily recommended intake of added sugars. Um. 159 00:12:08,280 --> 00:12:11,199 Speaker 1: Got got got some fats in there too, not much 160 00:12:11,200 --> 00:12:13,520 Speaker 1: in the way of protein. Has a few minerals that 161 00:12:13,559 --> 00:12:16,000 Speaker 1: they add in. That's nice, um, And definitely a treat 162 00:12:16,040 --> 00:12:18,120 Speaker 1: because of the sugar, and treats are nice. Treats are 163 00:12:18,200 --> 00:12:20,120 Speaker 1: nice if you like pop tarts, eat pop tarts man, 164 00:12:20,840 --> 00:12:27,280 Speaker 1: m m yeah. Um. I will say. Research into one 165 00:12:27,280 --> 00:12:31,040 Speaker 1: of the preservatives that's commonly used in processed foods, including 166 00:12:31,080 --> 00:12:39,440 Speaker 1: most pop tarts, UM called hurt beautile hydro quineome. I 167 00:12:39,520 --> 00:12:43,000 Speaker 1: didn't look that up. It's you can. You can also 168 00:12:43,080 --> 00:12:46,520 Speaker 1: call it tbh Q because that's a lot easier to 169 00:12:46,600 --> 00:12:50,439 Speaker 1: call something. Um. Yeah, but yeah, it might damp in 170 00:12:50,480 --> 00:12:54,800 Speaker 1: your immune system. Um. That's probably not great. Um. And 171 00:12:54,840 --> 00:12:57,559 Speaker 1: this is one of the many reasons that nutritionists will 172 00:12:57,600 --> 00:13:02,920 Speaker 1: generally recommend choosing ash are frozen products over shelf stable 173 00:13:02,960 --> 00:13:09,040 Speaker 1: processed products whenever you can. But you know, I I 174 00:13:09,120 --> 00:13:12,560 Speaker 1: doubt you need to worry about it too. Deeply unless 175 00:13:12,920 --> 00:13:15,440 Speaker 1: you are eating a number of pop tarts that is 176 00:13:15,480 --> 00:13:22,040 Speaker 1: worrisome on its own level. Indeed, indeed, will we do 177 00:13:22,200 --> 00:13:25,320 Speaker 1: have some numbers? Goodness, we do, and some of them 178 00:13:25,360 --> 00:13:29,160 Speaker 1: are quite astounding. Uh. Sales of pop tarts reached eight 179 00:13:29,240 --> 00:13:36,719 Speaker 1: hundred million dollars in twenty UM. According to some sources, 180 00:13:37,000 --> 00:13:43,240 Speaker 1: Kellogg's sells more than two billion billion pop tarts each year, 181 00:13:43,679 --> 00:13:46,559 Speaker 1: and this is pretty amazing since they're primarily distributed in 182 00:13:46,600 --> 00:13:51,000 Speaker 1: the US, like mostly the US, but they are also 183 00:13:51,200 --> 00:13:54,640 Speaker 1: in Canada, the UK, and Ireland and at one point Australia, 184 00:13:54,720 --> 00:13:59,000 Speaker 1: New Zealand, though I read that they were discontinued there 185 00:13:59,080 --> 00:14:03,319 Speaker 1: and then maybe we're like recontinued there again, listeners, Right 186 00:14:03,360 --> 00:14:06,920 Speaker 1: in two thousand five they stopped being available there, but wow, yeah, 187 00:14:06,960 --> 00:14:09,839 Speaker 1: and especially, oh my goodness, if they have other flavors 188 00:14:09,880 --> 00:14:12,480 Speaker 1: than the ones that I've just outlined, like like, oh, 189 00:14:12,760 --> 00:14:18,240 Speaker 1: let me know, is there is there a vegemite pop tart? Oh? 190 00:14:18,800 --> 00:14:24,840 Speaker 1: I can only hope there is a very popularly circulated number. 191 00:14:25,760 --> 00:14:29,320 Speaker 1: Um that as of sales of pop tarts had gone 192 00:14:29,400 --> 00:14:35,080 Speaker 1: up every thirty two years, which was like unheard, every 193 00:14:35,120 --> 00:14:38,720 Speaker 1: every year four thirty two years two years exactly yes, 194 00:14:39,480 --> 00:14:45,520 Speaker 1: which is it's very very impressive but surprising to me. Yeah, 195 00:14:47,080 --> 00:14:51,000 Speaker 1: um right right, because was was kind of after a 196 00:14:51,040 --> 00:14:55,040 Speaker 1: lot of sales of similar products had been kind of slagging, 197 00:14:55,680 --> 00:14:59,920 Speaker 1: um slagging, slacking going down. There you go, um, we're 198 00:15:00,160 --> 00:15:05,600 Speaker 1: record world record time. The record for the largest box 199 00:15:05,640 --> 00:15:10,000 Speaker 1: of pop tarts was set in spring of h Kellogg's 200 00:15:10,120 --> 00:15:13,200 Speaker 1: and seven eleven teamed up to create like a like 201 00:15:13,240 --> 00:15:18,120 Speaker 1: a large refrigerator sized box um and then filled it 202 00:15:18,160 --> 00:15:21,280 Speaker 1: with one thousand, three hundred and thirty one pounds of 203 00:15:21,320 --> 00:15:29,960 Speaker 1: pop tarts pounds. Yeah, yeah, okay yeah. The pop tarts 204 00:15:29,960 --> 00:15:33,920 Speaker 1: in question were then donated to the North Texas Food Bank. Okay, 205 00:15:34,160 --> 00:15:38,640 Speaker 1: there you go. Wow. Um. I found this interesting. This 206 00:15:38,720 --> 00:15:44,280 Speaker 1: wasn't a super scientific study our survey, but it found 207 00:15:44,320 --> 00:15:48,160 Speaker 1: that half of pop tart consumers don't toast them. Okay 208 00:15:48,320 --> 00:15:54,920 Speaker 1: yeah yeah. And according to Country Living, Walmart sees a 209 00:15:55,000 --> 00:15:58,240 Speaker 1: dramatic increase of the sale of strawberry pop tarts specifically 210 00:15:58,320 --> 00:16:03,880 Speaker 1: during hurricanes, um, like, alongside things like bread, water, and batteries. 211 00:16:04,480 --> 00:16:07,920 Speaker 1: Since these pop charts are pretty shell stable and don't 212 00:16:07,960 --> 00:16:12,120 Speaker 1: require heating. I just thought that was really interesting. Yeah 213 00:16:12,440 --> 00:16:18,280 Speaker 1: m hm, Well, the history is quite interesting too. It is, 214 00:16:18,360 --> 00:16:20,040 Speaker 1: it is, and we are going to get into that 215 00:16:20,080 --> 00:16:21,600 Speaker 1: as soon as we get back from a quick break 216 00:16:21,640 --> 00:16:32,880 Speaker 1: for a word from our sponsors, and we're back. Thank 217 00:16:32,920 --> 00:16:37,520 Speaker 1: you sponsored, Yes, thank you. So Yes, the tradition of 218 00:16:37,600 --> 00:16:40,720 Speaker 1: handheld pies is thousands of years old. Which, yes, you 219 00:16:40,760 --> 00:16:43,600 Speaker 1: can argue about pop charts and whether they qualified, but 220 00:16:43,640 --> 00:16:49,600 Speaker 1: I would say they are in that vain somewhat. Yeah. Yeah, 221 00:16:49,640 --> 00:16:52,680 Speaker 1: Like like I said, like like they're they're doing their best. 222 00:16:52,720 --> 00:16:59,560 Speaker 1: They're so enthusiastic, they are doing their best. And uh, honestly, 223 00:16:59,600 --> 00:17:03,640 Speaker 1: the or story is fascinating, it's really really interesting. Okay. 224 00:17:03,640 --> 00:17:08,600 Speaker 1: So post cereals invented what would go on to inspire 225 00:17:08,640 --> 00:17:11,959 Speaker 1: the pop tart in the nineteen sixties, but there were 226 00:17:12,000 --> 00:17:15,560 Speaker 1: several steps along the way. Um, and this was like 227 00:17:16,560 --> 00:17:19,800 Speaker 1: kind of key, I guess, you know. During the fifties 228 00:17:19,800 --> 00:17:22,600 Speaker 1: and sixties was when all those kind of sciency foods 229 00:17:22,600 --> 00:17:26,600 Speaker 1: are coming out, um, and pop charts was very much, 230 00:17:26,960 --> 00:17:31,119 Speaker 1: very much in that group that category. And yeah, speaking 231 00:17:31,160 --> 00:17:33,040 Speaker 1: of one of the biggest steps they had to figure 232 00:17:33,080 --> 00:17:35,000 Speaker 1: out to make pop tarts was how to keep the 233 00:17:35,040 --> 00:17:41,240 Speaker 1: fruit filling from spoiling. Mm hmmm. So the post research 234 00:17:41,280 --> 00:17:44,080 Speaker 1: and Development department figured out a way to adapt the 235 00:17:44,119 --> 00:17:47,560 Speaker 1: same technology they used in things like dog foods to 236 00:17:48,640 --> 00:17:52,600 Speaker 1: zog food baggaging I should say, um to inhibit bacteria 237 00:17:52,640 --> 00:17:55,720 Speaker 1: growth and prevent spoilage. So they would wrap the food 238 00:17:55,800 --> 00:17:58,560 Speaker 1: in the spoil and it would keep it very fresh. Um. 239 00:17:58,600 --> 00:18:01,959 Speaker 1: The wrapped pastries would be easily shipped and didn't need 240 00:18:02,000 --> 00:18:06,479 Speaker 1: to be refrigerated. Also very important during this time, um okay. 241 00:18:06,480 --> 00:18:13,120 Speaker 1: So Post announced their toaster prepared breakfast pastry in nineteen 242 00:18:13,160 --> 00:18:16,440 Speaker 1: sixty three or nineteen sixty four. They called them Country 243 00:18:16,480 --> 00:18:20,520 Speaker 1: squares okay um, and they were intended to be a 244 00:18:20,520 --> 00:18:24,639 Speaker 1: compliment to Cereal, which I find fascinating going back to 245 00:18:24,680 --> 00:18:29,879 Speaker 1: your point earlier, jeez. But they jumped the gun a 246 00:18:29,920 --> 00:18:33,440 Speaker 1: little bit because their product wasn't quite ready for launch 247 00:18:33,480 --> 00:18:38,399 Speaker 1: when they announced it. And their competitor, Kellogg's heard this 248 00:18:38,440 --> 00:18:43,120 Speaker 1: announcement and got to work creating their own version, right. 249 00:18:43,720 --> 00:18:48,920 Speaker 1: They created their own version within six months. Um. They 250 00:18:48,960 --> 00:18:51,679 Speaker 1: developed their own similar product and rushed to get it 251 00:18:51,680 --> 00:18:56,080 Speaker 1: out before Post got theirs out. At first, Kellogg's product 252 00:18:56,119 --> 00:19:01,600 Speaker 1: was called fruit scones, but they were soon renamed pop charts, 253 00:19:02,440 --> 00:19:06,720 Speaker 1: which was a reference to Andy Warhol's popular pop art 254 00:19:06,920 --> 00:19:09,800 Speaker 1: movement at the time. Yeah. Yeah, the the pop art 255 00:19:09,840 --> 00:19:13,520 Speaker 1: movement in which Warhol was a major player along with 256 00:19:13,560 --> 00:19:18,240 Speaker 1: other artists like like Roy Lichtenstein. Um moment, the Museum 257 00:19:18,440 --> 00:19:22,359 Speaker 1: of Modern Art had just held in like nineteen sixty 258 00:19:22,400 --> 00:19:25,600 Speaker 1: two a symposium on the genre. It was like a 259 00:19:25,680 --> 00:19:28,959 Speaker 1: really big cultural phenomenon at the time, and so so 260 00:19:29,000 --> 00:19:32,159 Speaker 1: the phrase pop art would have been really front of 261 00:19:32,200 --> 00:19:35,480 Speaker 1: mind for a lot of Americans right right in that moment. 262 00:19:35,560 --> 00:19:37,840 Speaker 1: And I cannot believe that I never had and put 263 00:19:37,880 --> 00:19:45,160 Speaker 1: that pun together. Me too, me too, It's so fun. Um. Also, 264 00:19:45,359 --> 00:19:50,240 Speaker 1: I believe that my previous note was was off. I 265 00:19:50,359 --> 00:19:52,520 Speaker 1: was about to say, camera, we're not on camera where 266 00:19:52,560 --> 00:19:54,480 Speaker 1: I mean, I guess we're talking to each other via camera. 267 00:19:54,520 --> 00:19:59,080 Speaker 1: But um, okay uh Annie's note about the cereal Um. 268 00:19:59,119 --> 00:20:02,520 Speaker 1: Before we were cording, I was talking about how it 269 00:20:02,560 --> 00:20:05,560 Speaker 1: always cracks me up watching commercials for products like pop Tarts, 270 00:20:05,600 --> 00:20:08,760 Speaker 1: because like it'll be a whole heck in full breakfast 271 00:20:09,080 --> 00:20:11,119 Speaker 1: with like a couple of pop Tarts smack in the 272 00:20:11,160 --> 00:20:13,640 Speaker 1: center of it, like like as though you were going 273 00:20:13,680 --> 00:20:16,560 Speaker 1: to eat like a bowl of cereal, a glass of milk, 274 00:20:16,640 --> 00:20:18,800 Speaker 1: a glass of orange juice and to pop tarts, and 275 00:20:18,840 --> 00:20:22,719 Speaker 1: that is going to be what you're up to. Yeah, daily, 276 00:20:24,240 --> 00:20:27,200 Speaker 1: that's what gets me. That's like a special breakfast maybe. 277 00:20:27,320 --> 00:20:30,359 Speaker 1: But the implication is there, like this, this is what 278 00:20:30,440 --> 00:20:33,320 Speaker 1: a balanced breakfast is. This is how pop tarts are 279 00:20:33,320 --> 00:20:36,320 Speaker 1: part of a balanced breakfast. So this is normal. And 280 00:20:36,320 --> 00:20:43,640 Speaker 1: I'm like, yes, okay, all right, so yeah, yeah, yeah, 281 00:20:43,680 --> 00:20:45,960 Speaker 1: we we often do this, Lauren. We always have these 282 00:20:46,000 --> 00:20:48,720 Speaker 1: conversations right before that we should really just include in 283 00:20:48,760 --> 00:20:52,479 Speaker 1: the podcast the nature of how we record it is 284 00:20:52,680 --> 00:20:57,760 Speaker 1: it is. But anyway, yes, uh So. The first flavors 285 00:20:57,800 --> 00:21:03,040 Speaker 1: of pop tarts were blueberry, strawberry, apple current, and brown 286 00:21:03,080 --> 00:21:06,160 Speaker 1: sugar cinnamon, and they were meant to be cut diagonally 287 00:21:06,680 --> 00:21:11,040 Speaker 1: along the dotted lines. Yeah, and they were pretty much 288 00:21:11,040 --> 00:21:15,680 Speaker 1: an immediate hit, to the point consumers wiped them out. 289 00:21:16,720 --> 00:21:20,280 Speaker 1: It was sold out within two weeks after its first shipment, 290 00:21:20,840 --> 00:21:23,520 Speaker 1: and they were first introduced in test markets in Ohio, 291 00:21:23,560 --> 00:21:27,840 Speaker 1: specifically Cleveland. But after this like great reception, they went 292 00:21:27,960 --> 00:21:33,560 Speaker 1: national in nineteen Um. I do love the pop Tart 293 00:21:33,800 --> 00:21:39,520 Speaker 1: official website. Uh is very snarky in a way that's fun. 294 00:21:40,200 --> 00:21:42,919 Speaker 1: Um And they make fun of apple currents as like, 295 00:21:42,960 --> 00:21:44,760 Speaker 1: no one knew what it was, so we changed the name. 296 00:21:45,040 --> 00:21:49,880 Speaker 1: It's just it's just a fun little company website. Uh. 297 00:21:49,880 --> 00:21:53,920 Speaker 1: And speaking of it's very very interesting to me that 298 00:21:54,040 --> 00:21:58,080 Speaker 1: this official website, Kellogg's Timeline of pop Tarts on it 299 00:21:58,640 --> 00:22:03,240 Speaker 1: claims that the companies chairman tasked some employees with creating 300 00:22:03,240 --> 00:22:07,280 Speaker 1: a breakfast pastry riff on jam and toast in nine three. 301 00:22:07,280 --> 00:22:12,040 Speaker 1: So that doesn't really it doesn't quite match up, is what. Yeah, 302 00:22:12,119 --> 00:22:15,720 Speaker 1: it sort of takes that like like mercenary pop tart 303 00:22:15,760 --> 00:22:22,920 Speaker 1: development versus post Um. Yes, which is another interesting thing. 304 00:22:23,960 --> 00:22:26,280 Speaker 1: You can read a lot of interviews with a man 305 00:22:26,440 --> 00:22:29,960 Speaker 1: named Bill Post, who is not related to the Post company. 306 00:22:30,160 --> 00:22:34,040 Speaker 1: Very confusing by the way, and he was at the 307 00:22:34,040 --> 00:22:37,879 Speaker 1: heart of coming up with the process of making these 308 00:22:37,880 --> 00:22:42,760 Speaker 1: pop charts these pastries. According to him, Kellogg contacted him 309 00:22:42,840 --> 00:22:45,119 Speaker 1: in nineteen s four, so again the dates are a 310 00:22:45,160 --> 00:22:49,119 Speaker 1: little messy, asking to see some of the equipment that 311 00:22:49,200 --> 00:22:53,119 Speaker 1: Post used as the plant manager at Keebler, like the 312 00:22:53,240 --> 00:22:57,560 Speaker 1: Keebler rills Um because they wanted to design a product 313 00:22:57,600 --> 00:23:01,679 Speaker 1: for the toaster but couldn't quite gure it out. So 314 00:23:01,680 --> 00:23:05,879 Speaker 1: so he gets this question from Kellogg and postmind his 315 00:23:05,960 --> 00:23:09,080 Speaker 1: mind starts worrying, like, oh, I gotta figure this out, 316 00:23:10,040 --> 00:23:16,360 Speaker 1: And basically he arrived at stacking two sheeters on top 317 00:23:16,400 --> 00:23:19,680 Speaker 1: of each other and a sheeters like this device, each 318 00:23:19,720 --> 00:23:23,560 Speaker 1: one weighing about sixty tons that you used to make 319 00:23:23,840 --> 00:23:27,200 Speaker 1: kind of like dough in a in a line. Um, 320 00:23:27,240 --> 00:23:29,280 Speaker 1: and it allowed for stacking them on top of each other, 321 00:23:29,320 --> 00:23:31,639 Speaker 1: allowed for two dough sheets to come out with filling 322 00:23:31,720 --> 00:23:35,520 Speaker 1: inserted in between them. Um. And yeah, as with many 323 00:23:35,560 --> 00:23:38,399 Speaker 1: of these stories that we tell about these products, he 324 00:23:38,440 --> 00:23:42,760 Speaker 1: allegedly tested pop tarts out on his kids. It's okay, 325 00:23:42,840 --> 00:23:45,440 Speaker 1: is this any good? You're a target audience, and like, yeah, 326 00:23:45,920 --> 00:23:50,920 Speaker 1: that's some frosting. Yeah, yeah, right, m m. He also said. 327 00:23:50,960 --> 00:23:54,240 Speaker 1: Post also said that the reason that there are two 328 00:23:54,280 --> 00:23:57,720 Speaker 1: pop tarts in a package is purely economic because if 329 00:23:57,760 --> 00:24:00,160 Speaker 1: you put two in a package, especially in the early 330 00:24:00,240 --> 00:24:02,480 Speaker 1: days when they weren't quite sure how long the shelf 331 00:24:02,520 --> 00:24:04,800 Speaker 1: life was going to be, Uh, it cut the cost 332 00:24:04,880 --> 00:24:08,280 Speaker 1: in half because of the cost of the foils. Oh sure, 333 00:24:08,600 --> 00:24:13,560 Speaker 1: okay uh. And also it's worth noting pop tarts really 334 00:24:14,200 --> 00:24:19,520 Speaker 1: revolutionized how people viewed toasters, which had previously been pretty 335 00:24:19,600 --> 00:24:22,840 Speaker 1: much a single use item for toasting bread. Um, that 336 00:24:22,960 --> 00:24:26,000 Speaker 1: was it. People were big fans of the idea that 337 00:24:26,040 --> 00:24:28,719 Speaker 1: breakfast could be ready in thirty seconds just by popping 338 00:24:28,760 --> 00:24:33,440 Speaker 1: these tarts in the toaster. I mean, pop Tarts works 339 00:24:33,440 --> 00:24:35,440 Speaker 1: on multiple levels. I don't know if they planned that, 340 00:24:36,400 --> 00:24:40,040 Speaker 1: but it's kind of brilliant. It really is, it really is. 341 00:24:40,720 --> 00:24:43,360 Speaker 1: But yeah, after that, other companies were like, what else 342 00:24:43,400 --> 00:24:50,840 Speaker 1: can we put in the toaster? Yeah? Um, Because Kellogg's 343 00:24:50,920 --> 00:24:54,159 Speaker 1: rushed pop Darts out, they were still refining the product 344 00:24:54,240 --> 00:24:57,080 Speaker 1: in the early days, they hadn't had time to test 345 00:24:57,160 --> 00:25:01,639 Speaker 1: if frosting could withstand the toaster, so that's why at 346 00:25:01,680 --> 00:25:07,080 Speaker 1: first they were unfrosted. However, uh, when testing proved that 347 00:25:07,080 --> 00:25:09,520 Speaker 1: frosting could stand up to toasters, which was something else 348 00:25:09,680 --> 00:25:12,639 Speaker 1: Post was integral in. He he seems like somebody who 349 00:25:12,760 --> 00:25:15,520 Speaker 1: was just never deterred by like that will never work. 350 00:25:15,640 --> 00:25:20,800 Speaker 1: He was like, watch me, watch me, and my kids 351 00:25:21,040 --> 00:25:25,040 Speaker 1: want frosting on their pop tarts. Uh. Frosted pop Tarts 352 00:25:25,080 --> 00:25:29,439 Speaker 1: debuted in nineteen sixty seven. Sprinkles were added into the 353 00:25:29,440 --> 00:25:34,640 Speaker 1: equation in ninety, and by nineteen seventy three the product 354 00:25:34,840 --> 00:25:41,840 Speaker 1: came in nineteen flavors. Nineteen flavors. That's a That's another 355 00:25:41,840 --> 00:25:44,200 Speaker 1: thing we were talking about before we started recording, Like, 356 00:25:44,200 --> 00:25:47,760 Speaker 1: like the pop Tart humans play fast and loose with 357 00:25:47,880 --> 00:25:53,040 Speaker 1: big flavors. They're they are not afraid of innovation. They 358 00:25:53,359 --> 00:25:58,600 Speaker 1: do go for it, yep, enthusiastic. It's very very interesting. 359 00:25:58,600 --> 00:26:00,800 Speaker 1: We're gonna talk about that more later, but it's interesting 360 00:26:00,840 --> 00:26:03,840 Speaker 1: to me that they will introduce a flavor or a 361 00:26:03,920 --> 00:26:07,840 Speaker 1: product idea and within months will be like, yeah, yeah, 362 00:26:08,000 --> 00:26:12,200 Speaker 1: did worked on and then there's a group of people 363 00:26:12,200 --> 00:26:14,400 Speaker 1: who love it and like campaign to get it back. 364 00:26:15,119 --> 00:26:20,040 Speaker 1: Oh my gosh, um okay. As more women entered the 365 00:26:20,119 --> 00:26:23,080 Speaker 1: U S workforce in the nineteen eighties and nineteen nineties, 366 00:26:23,160 --> 00:26:26,480 Speaker 1: sales of pop tarts jumped. And this is really interesting 367 00:26:26,600 --> 00:26:29,200 Speaker 1: because we've talked about that time period before. It's an 368 00:26:29,200 --> 00:26:34,000 Speaker 1: interesting intersection of people were really wanting healthier items, but 369 00:26:34,200 --> 00:26:39,200 Speaker 1: also convenience was so important. Um and and pop Tarts 370 00:26:39,280 --> 00:26:41,280 Speaker 1: was able to ride this kind of healthy train for 371 00:26:41,320 --> 00:26:43,280 Speaker 1: a while, which is something else we're going to talk about. 372 00:26:44,960 --> 00:26:48,399 Speaker 1: Over the years, Yeah, pop Tarts have been the source 373 00:26:48,480 --> 00:26:53,000 Speaker 1: of several lawsuits, some of which you we're gonna briefly cover. 374 00:26:53,760 --> 00:26:56,680 Speaker 1: One of the first took place in nineteen two when 375 00:26:56,680 --> 00:26:59,960 Speaker 1: a man sued Kellogg's after a pop tart got stuck 376 00:27:00,040 --> 00:27:06,000 Speaker 1: in his toaster and call fire. Yes, the case caught 377 00:27:06,119 --> 00:27:10,280 Speaker 1: national attention when a humor columnist wrote about a pop 378 00:27:10,320 --> 00:27:13,800 Speaker 1: tart catching fire in his own toaster. This was such 379 00:27:13,840 --> 00:27:17,240 Speaker 1: a story at a time. Texas A and M University 380 00:27:17,280 --> 00:27:23,639 Speaker 1: professor Joseph Delgado did a somewhat playful experiment in found 381 00:27:23,640 --> 00:27:26,639 Speaker 1: that strawberry pop tarts could produce flames over a foot 382 00:27:26,760 --> 00:27:30,760 Speaker 1: high when left in the toaster too long. Um, you 383 00:27:30,760 --> 00:27:32,879 Speaker 1: can find the you can find the study. It's complete 384 00:27:32,880 --> 00:27:37,080 Speaker 1: with pictures. It's actually it is really fun. Um. It 385 00:27:37,200 --> 00:27:40,840 Speaker 1: wasn't so fun for Kelloggs, though, because in a wave 386 00:27:40,920 --> 00:27:44,600 Speaker 1: of lawsuits and prompted Kellogg's to add this warning to 387 00:27:44,640 --> 00:27:47,840 Speaker 1: the product due to possible risk of fire, never leave 388 00:27:47,880 --> 00:27:53,440 Speaker 1: your toasting appliance or microwave unattended. And this whole thing 389 00:27:54,119 --> 00:27:58,240 Speaker 1: was sort of mocked in comedian Brian Reagan's bit pop 390 00:27:58,240 --> 00:28:01,879 Speaker 1: tarts shouldn't have instructions where he just reads the instructions 391 00:28:01,880 --> 00:28:10,080 Speaker 1: of pop tarts to comedic effect. Oh um, okay, so yes, 392 00:28:10,320 --> 00:28:14,080 Speaker 1: Kellogg's has tried a lot when it comes to pop 393 00:28:14,119 --> 00:28:18,439 Speaker 1: tart flavors. And different iterations of their products. Many that 394 00:28:18,480 --> 00:28:22,639 Speaker 1: did end up discontinued. Limited flavor offerings got going in 395 00:28:22,680 --> 00:28:27,320 Speaker 1: the nineteen nineties. Pop Tart crunch cereal was introduced, in 396 00:28:28,200 --> 00:28:32,639 Speaker 1: which it looks like wheaties but pop tarts okay, alright, sure, 397 00:28:33,760 --> 00:28:36,680 Speaker 1: go tarts I remember. Go Tarts, which was a thicker, 398 00:28:37,440 --> 00:28:41,360 Speaker 1: narrower product were introduced into thousands six, but we're discontinued 399 00:28:41,400 --> 00:28:44,040 Speaker 1: in two thousand and eight. They've also tried all kinds 400 00:28:44,040 --> 00:28:48,120 Speaker 1: of things when it comes to advertising, including a pop 401 00:28:48,280 --> 00:28:53,880 Speaker 1: Tart pop up in Times Square. Yeah had pop Tart sushi, 402 00:28:55,680 --> 00:28:59,840 Speaker 1: Yeah yeah, um and and there I found a whole 403 00:29:00,160 --> 00:29:03,240 Speaker 1: essay about the history of their marketing and it was 404 00:29:03,240 --> 00:29:06,800 Speaker 1: really fascinating. So if that's something you're into, I recommend 405 00:29:06,840 --> 00:29:09,120 Speaker 1: looking it up because they got some interesting There was 406 00:29:09,120 --> 00:29:13,360 Speaker 1: a lawsuit around that as well. M mm hmmm. The 407 00:29:13,480 --> 00:29:16,760 Speaker 1: nineties is also when pop Tarts started to go international, 408 00:29:16,840 --> 00:29:20,000 Speaker 1: first in the UK, where they were fairly successful, but 409 00:29:20,160 --> 00:29:25,480 Speaker 1: nowhere near like the US market. Again, listeners, please write in. 410 00:29:26,960 --> 00:29:30,320 Speaker 1: The US military dropped two point four million pop tarts 411 00:29:30,360 --> 00:29:33,320 Speaker 1: over Afghanistan in two thousand and one. This was not 412 00:29:33,880 --> 00:29:37,400 Speaker 1: part of the weapons program. Um. This This was part 413 00:29:37,440 --> 00:29:41,560 Speaker 1: of a program to deliver rations amidst the supply chain 414 00:29:41,640 --> 00:29:45,080 Speaker 1: cut offs that the US had instigated as part of 415 00:29:45,120 --> 00:29:48,680 Speaker 1: its war effort. UM. So the rations did also include 416 00:29:48,680 --> 00:29:51,400 Speaker 1: things like rice and beans, peanut butter, and jelly, and 417 00:29:51,600 --> 00:29:56,560 Speaker 1: they termed the pop tarts and ice breaker. That's a 418 00:29:56,560 --> 00:30:01,600 Speaker 1: direct quote to introduce the Afghan people to American food. 419 00:30:01,880 --> 00:30:04,880 Speaker 1: And that is the most embarrassing sentence I think I've 420 00:30:04,920 --> 00:30:12,120 Speaker 1: ever said. Yeah, m hm, and we've said many embarrassing 421 00:30:13,280 --> 00:30:20,440 Speaker 1: basically all of them. Yeah, So that happened. That did happen. Uh, 422 00:30:20,560 --> 00:30:24,959 Speaker 1: and then more lawsuits. Beginning in the early two housings, 423 00:30:25,400 --> 00:30:28,880 Speaker 1: pop Tarts became the target of health groups, especially around 424 00:30:28,960 --> 00:30:32,600 Speaker 1: children's health, for what they claimed were misleading advertising around 425 00:30:32,720 --> 00:30:37,520 Speaker 1: nutrition and fruit content. The Children's Advertising Review Units or 426 00:30:37,640 --> 00:30:40,520 Speaker 1: c a r U of the Council of Better Business 427 00:30:40,520 --> 00:30:44,000 Speaker 1: Bureaus called for the removal of the phrase made with 428 00:30:44,120 --> 00:30:49,400 Speaker 1: real fruit from pop tart packaging and advertising. Kelloggs agreed 429 00:30:49,440 --> 00:30:52,880 Speaker 1: to do so and modified their ads and packaging UM, 430 00:30:52,920 --> 00:30:57,280 Speaker 1: but this is still ongoing. In Kellogg's faced a five 431 00:30:57,400 --> 00:31:01,840 Speaker 1: million dollar lawsuit about how they're pop tarts didn't contain 432 00:31:02,040 --> 00:31:06,120 Speaker 1: enough strawberries Um. There was a similar lawsuit that same 433 00:31:06,200 --> 00:31:10,000 Speaker 1: year about their fudge line of pop tarts basing it 434 00:31:10,080 --> 00:31:13,880 Speaker 1: wasn't fudge, don't use the name fudge. Yeah, which is 435 00:31:13,960 --> 00:31:17,920 Speaker 1: which is I'm positive, which is why the EGO co 436 00:31:18,120 --> 00:31:23,960 Speaker 1: branded pop tarts are called maple flavored not a yeah. 437 00:31:24,080 --> 00:31:27,320 Speaker 1: But right now, the the strawberry pop tarts, this, this 438 00:31:27,480 --> 00:31:32,320 Speaker 1: class action lawsuit claims um shouldn't be called are misrepresenting 439 00:31:32,480 --> 00:31:34,960 Speaker 1: the amount of strawberry involved in the pop tarts because 440 00:31:34,960 --> 00:31:38,400 Speaker 1: there's also a significant amount of dried apple and dried 441 00:31:38,480 --> 00:31:45,920 Speaker 1: pear in addition to the dried strawberry. So yeah, yeah, um, 442 00:31:46,000 --> 00:31:50,360 Speaker 1: so well, I guess we'll check in on that one day. Um. 443 00:31:50,440 --> 00:31:55,160 Speaker 1: In April, the original neon cat, which is you know 444 00:31:55,240 --> 00:31:58,000 Speaker 1: that cat with a pop tart for a body that 445 00:31:58,080 --> 00:32:02,400 Speaker 1: leaves a rainbow trail because it's out of floats through space, 446 00:32:05,000 --> 00:32:11,000 Speaker 1: was first introduced. I always think of Andrew. I don't know, uh, 447 00:32:11,040 --> 00:32:14,120 Speaker 1: And the video has over one hundred million views and 448 00:32:14,120 --> 00:32:16,120 Speaker 1: I couldn't find any information about this, but it is 449 00:32:16,160 --> 00:32:20,320 Speaker 1: one of the icons on Google docs when that happens. 450 00:32:20,400 --> 00:32:24,760 Speaker 1: But yeah, it is a thing that did happen. I 451 00:32:24,520 --> 00:32:27,920 Speaker 1: I am, I can't I can't argue with yon Cat. 452 00:32:27,960 --> 00:32:33,720 Speaker 1: I'm just like, yeah, that's delightful. Well, not so delightful. 453 00:32:34,000 --> 00:32:42,960 Speaker 1: This fact in the disgusting pop tart sandwich meme took off. 454 00:32:43,880 --> 00:32:45,880 Speaker 1: I've never heard of this, but you know, I said 455 00:32:45,920 --> 00:32:48,959 Speaker 1: it was delightful, but it actually was very funny. But 456 00:32:49,200 --> 00:32:52,680 Speaker 1: basically what happened was this college student in Iowa posted 457 00:32:52,680 --> 00:32:54,640 Speaker 1: a picture of a pop tart with a slice of 458 00:32:54,680 --> 00:32:58,320 Speaker 1: American cheese on it with a caption that read, you 459 00:32:58,360 --> 00:33:00,880 Speaker 1: ain't from Iowa if You've never had had one of these, 460 00:33:01,640 --> 00:33:06,360 Speaker 1: and he was widely mocked, including by the police IWA police, 461 00:33:06,880 --> 00:33:09,719 Speaker 1: and it started this meme of you ain't from x 462 00:33:10,080 --> 00:33:12,360 Speaker 1: if you never had one of these with pop tarts 463 00:33:12,440 --> 00:33:18,960 Speaker 1: and basically trying to make the grossest okay sure um, 464 00:33:19,000 --> 00:33:23,520 Speaker 1: and the official pop Tarts Twitter account got involved, tweeting 465 00:33:23,920 --> 00:33:27,040 Speaker 1: where is the respect these days? And they responded a 466 00:33:27,080 --> 00:33:29,080 Speaker 1: lot like you can read a whole threat about it. 467 00:33:29,080 --> 00:33:33,080 Speaker 1: It is quite funny. Honestly, that's great, that's great. I 468 00:33:33,240 --> 00:33:35,080 Speaker 1: you know, I was curious when you I didn't I 469 00:33:35,080 --> 00:33:37,600 Speaker 1: didn't look into this one myself, so I was curious 470 00:33:37,640 --> 00:33:39,320 Speaker 1: when you wrote the note. I was like police, the 471 00:33:39,360 --> 00:33:43,520 Speaker 1: band like did the band police gett I have a police? Okay, 472 00:33:43,520 --> 00:33:50,680 Speaker 1: they might have. People were into it, people had opinions, thoughts, 473 00:33:51,640 --> 00:33:54,840 Speaker 1: this is a whole thing somehow bypass me. But yeah, yeah, 474 00:33:54,920 --> 00:34:00,880 Speaker 1: me too, Uh, but yeah, I'm pop tarts are really 475 00:34:00,920 --> 00:34:04,880 Speaker 1: really iconic in American culture, and these are just a 476 00:34:04,880 --> 00:34:07,160 Speaker 1: few examples that I thought of. In the two thousand 477 00:34:07,160 --> 00:34:10,440 Speaker 1: three film Elf Buddy, the Elf uses pop tarts as 478 00:34:10,440 --> 00:34:14,400 Speaker 1: a topping for spaghetti. A song about how pop tarts 479 00:34:14,480 --> 00:34:18,480 Speaker 1: with butter on them, how how amazing that combination is 480 00:34:18,600 --> 00:34:22,880 Speaker 1: was in a episode of Family Guy that is also 481 00:34:23,000 --> 00:34:26,960 Speaker 1: in there frequently Asked Questions section of their website, not 482 00:34:27,040 --> 00:34:29,680 Speaker 1: the Family Guy referenced specifically, but they're like, can you 483 00:34:29,680 --> 00:34:32,120 Speaker 1: put butter on a pop tart? And they're like yes, 484 00:34:33,280 --> 00:34:38,279 Speaker 1: um yeah uh. Just just another example when when the 485 00:34:38,320 --> 00:34:43,239 Speaker 1: iPhone six line came out in someone put together like 486 00:34:43,280 --> 00:34:48,600 Speaker 1: a size chart of the of the most newly available 487 00:34:49,280 --> 00:34:52,799 Speaker 1: iPads and iPhones and it included in the lineup a 488 00:34:52,840 --> 00:34:55,640 Speaker 1: pop tart for visual reference, Like like, this is the 489 00:34:55,719 --> 00:35:00,279 Speaker 1: standard that everyone will understand, right, we all know the size, 490 00:35:00,360 --> 00:35:01,920 Speaker 1: we all know the size of a pop tart. So 491 00:35:02,040 --> 00:35:07,160 Speaker 1: here's a really good visual guide. Wow, yeah, alright, Well 492 00:35:07,200 --> 00:35:09,520 Speaker 1: this brings us to our Jerry Siebel fact that I 493 00:35:09,560 --> 00:35:14,640 Speaker 1: alluded to. Uh, he's a huge fan of pop tarts. 494 00:35:15,719 --> 00:35:18,839 Speaker 1: He has this whole joke about pop tarts. Um and 495 00:35:18,880 --> 00:35:21,800 Speaker 1: in fact, you can see a making of the joke 496 00:35:22,560 --> 00:35:25,720 Speaker 1: feature on New York Times New York Times YouTube about 497 00:35:25,719 --> 00:35:27,680 Speaker 1: it where he just talks about how he wrote this 498 00:35:27,760 --> 00:35:32,160 Speaker 1: joke and it's actually really interesting. Um. But I mean 499 00:35:32,400 --> 00:35:36,480 Speaker 1: the premises basically growing up in the sixties as a kid, 500 00:35:36,480 --> 00:35:40,000 Speaker 1: when the pop tart arrived on the scene, it was 501 00:35:40,080 --> 00:35:42,360 Speaker 1: like a new science thing had been invented. It was 502 00:35:42,400 --> 00:35:46,839 Speaker 1: the best thing ever stopped trying, scientists, you're done, um, 503 00:35:47,120 --> 00:35:49,000 Speaker 1: like like that, that's enough science. You can all go 504 00:35:49,080 --> 00:35:51,680 Speaker 1: home now, right exactly, this is the best thing you've 505 00:35:51,719 --> 00:35:54,040 Speaker 1: ever done. Stop it. In fact, one of the lines 506 00:35:54,040 --> 00:36:00,359 Speaker 1: in there is don't you see it's over? They can't 507 00:36:00,360 --> 00:36:08,280 Speaker 1: go stale because they were never fresh. It's very very silly. 508 00:36:08,360 --> 00:36:13,880 Speaker 1: It's very very silly. But in early Steinfeld announced he 509 00:36:13,960 --> 00:36:17,600 Speaker 1: was working on an entire movie about pop tarts, the 510 00:36:17,600 --> 00:36:20,880 Speaker 1: origin of pop tarts, called Unfrosted for Netflix, and it 511 00:36:20,960 --> 00:36:29,760 Speaker 1: has quite a budget. So that is fascinating. Okay, I'm 512 00:36:29,760 --> 00:36:33,960 Speaker 1: telling you when people love a product that that brand 513 00:36:34,000 --> 00:36:40,359 Speaker 1: loyalty yeah, oh my gosh. And final note related I 514 00:36:40,400 --> 00:36:42,640 Speaker 1: wasn't even going to mention this, but I could not 515 00:36:43,040 --> 00:36:47,960 Speaker 1: after I read more about it. Um. In May of two, 516 00:36:48,560 --> 00:36:53,040 Speaker 1: pop Tarts re released a fan favorite flavor from the 517 00:36:53,080 --> 00:36:58,040 Speaker 1: early two thousand's, Frosted Great Um, and all of the 518 00:36:58,080 --> 00:37:03,959 Speaker 1: marketing was why too hathy. The campaign was called why 519 00:37:04,000 --> 00:37:08,279 Speaker 1: Too Great and involved a sweepstakes to win a y 520 00:37:08,360 --> 00:37:14,000 Speaker 1: two K time capsule. Winners not only received a year's 521 00:37:14,040 --> 00:37:18,480 Speaker 1: supply a year's supply of frosted Grape pop Tarts, but 522 00:37:18,520 --> 00:37:22,239 Speaker 1: to quote, seventy five dollars Steve Madden gift card to 523 00:37:22,280 --> 00:37:27,560 Speaker 1: purchase the perfect purple jelly sandals, a purple y two 524 00:37:27,600 --> 00:37:31,759 Speaker 1: K purs, one ten dollar Manic Panic gift card, some 525 00:37:31,800 --> 00:37:36,600 Speaker 1: purple grape lip gloss, a pack of metallic gel roll pins, 526 00:37:37,480 --> 00:37:40,400 Speaker 1: one pack of y two K butterfly hair clips, and 527 00:37:40,520 --> 00:37:48,319 Speaker 1: a purple hat. Look too many memories were awakened by 528 00:37:48,400 --> 00:37:51,520 Speaker 1: that list that I had to include it. I don't 529 00:37:51,560 --> 00:37:55,800 Speaker 1: think I've ever felt as tired from reading a sentence. 530 00:38:01,600 --> 00:38:05,919 Speaker 1: I was like, oh, my arthritis. Heck, I still got 531 00:38:05,960 --> 00:38:11,800 Speaker 1: my shel pins in my butterfly clips. Oh my gosh. 532 00:38:12,400 --> 00:38:15,680 Speaker 1: I At the same time, I cannot deny that that 533 00:38:16,120 --> 00:38:20,880 Speaker 1: Y two K Lauren would have been psyched to to 534 00:38:21,000 --> 00:38:25,080 Speaker 1: win that prize package. So so good on them, Good 535 00:38:25,080 --> 00:38:28,759 Speaker 1: on them. It was well, you can tell somebody from 536 00:38:28,800 --> 00:38:32,719 Speaker 1: the era was on the board of deciding what should 537 00:38:32,719 --> 00:38:37,400 Speaker 1: be in this prize back it was it was strange 538 00:38:37,440 --> 00:38:40,160 Speaker 1: to feel so seen by what is just a the 539 00:38:40,280 --> 00:38:50,440 Speaker 1: company sweepstakes. Yeah, we'll wrestle with that later again, right, 540 00:38:50,560 --> 00:38:52,799 Speaker 1: Like it's so it's so weird. I'm like, yeah, no, 541 00:38:52,960 --> 00:38:56,160 Speaker 1: capitalism is really doing its job because I found I 542 00:38:56,280 --> 00:38:59,800 Speaker 1: found this heartwarming. Like I was like, oh, that's so sweet, 543 00:39:00,120 --> 00:39:03,360 Speaker 1: Like that's like they really really got their finger on 544 00:39:03,480 --> 00:39:08,960 Speaker 1: it there. I feel like the people who won, they 545 00:39:09,000 --> 00:39:15,000 Speaker 1: had to post their best, like grape looks. I mean, 546 00:39:15,040 --> 00:39:18,719 Speaker 1: that's what. There's a part of me that wants to 547 00:39:18,719 --> 00:39:20,120 Speaker 1: look more into that, and a part of me that 548 00:39:20,160 --> 00:39:27,120 Speaker 1: desperately doesn't. Anyway, there are so many of these kinds 549 00:39:27,120 --> 00:39:30,520 Speaker 1: of stories with this company, this brand that we could 550 00:39:30,520 --> 00:39:34,960 Speaker 1: have included and didn't, Like, they are filled throughout their 551 00:39:35,040 --> 00:39:40,399 Speaker 1: history with this kind of stuff that's brilliant. I mean, 552 00:39:40,480 --> 00:39:44,000 Speaker 1: I mean, there's there's there's a reason other than like 553 00:39:44,160 --> 00:39:47,759 Speaker 1: it's it's sweet. It's it's it's got sugar and fat, 554 00:39:47,880 --> 00:39:52,440 Speaker 1: and it's it's kind of crumbly crunchy and it's you know, 555 00:39:52,600 --> 00:39:55,560 Speaker 1: so it's tasty, like like humans enjoy eating that kind 556 00:39:55,560 --> 00:39:58,720 Speaker 1: of thing. But there are clearly reasons like that alone 557 00:39:59,160 --> 00:40:02,480 Speaker 1: does not make an eye conic brand, and so and 558 00:40:02,520 --> 00:40:05,560 Speaker 1: this one is so iconic and oh it's really fascinating 559 00:40:05,600 --> 00:40:08,680 Speaker 1: to me. I also, um, I kind of failed to 560 00:40:08,920 --> 00:40:11,840 Speaker 1: get together the science of how they make pop Tarts 561 00:40:11,920 --> 00:40:15,799 Speaker 1: so um shelf stable, but um and I kind of 562 00:40:15,840 --> 00:40:17,520 Speaker 1: like it's one of those things that sometimes you're like, oh, 563 00:40:17,560 --> 00:40:21,200 Speaker 1: there's really nothing out there? Is there really nothing out there? 564 00:40:21,360 --> 00:40:24,440 Speaker 1: Or am I using the wround keywords um to to 565 00:40:24,520 --> 00:40:27,399 Speaker 1: try to search And so, I mean, you know, I'm 566 00:40:27,440 --> 00:40:29,600 Speaker 1: not a professional food scientist. This is not stuff that 567 00:40:29,640 --> 00:40:31,120 Speaker 1: I just know off the top of my head. So like, 568 00:40:31,160 --> 00:40:33,440 Speaker 1: maybe if I can, if I can dig into the 569 00:40:33,480 --> 00:40:39,080 Speaker 1: patents and figure out which ones actually like are applicable 570 00:40:39,200 --> 00:40:46,360 Speaker 1: to the pop Tarts brand, then I'll update y'all. Yes please, 571 00:40:47,040 --> 00:40:50,200 Speaker 1: what a wacky job? Yeah yeah, because so so far 572 00:40:50,200 --> 00:40:52,239 Speaker 1: I've found a couple that I think are for the 573 00:40:52,280 --> 00:41:00,200 Speaker 1: pop Tarts brand um that involve low moisture coding to 574 00:41:00,680 --> 00:41:04,200 Speaker 1: keep to keep the moisture contained. And also there's a 575 00:41:04,200 --> 00:41:08,040 Speaker 1: lot of talk about slurries as it relates to the filling. 576 00:41:11,440 --> 00:41:14,680 Speaker 1: That's fascinating. I love a good love a good slurry, 577 00:41:14,840 --> 00:41:18,680 Speaker 1: love good slurry. Yes, And we have listeners who are 578 00:41:18,960 --> 00:41:23,880 Speaker 1: very science minded, have some experience training. So if you 579 00:41:25,120 --> 00:41:27,680 Speaker 1: if you have the secrets of the pop yeah, I mean, 580 00:41:27,800 --> 00:41:29,839 Speaker 1: don't don't like break an n D A on our 581 00:41:30,200 --> 00:41:38,040 Speaker 1: our behalf. But that's all right. But you can give 582 00:41:38,120 --> 00:41:40,600 Speaker 1: us like a wink wink cloak in this direction. Yeah, 583 00:41:40,960 --> 00:41:47,480 Speaker 1: that'd be cool. Yeah. Well, I think that's what we 584 00:41:47,520 --> 00:41:49,759 Speaker 1: have to say about pop arts for now. It is. 585 00:41:50,239 --> 00:41:52,640 Speaker 1: We do have some listener mail for you, though, and 586 00:41:52,680 --> 00:41:54,080 Speaker 1: we are going to get into that as soon as 587 00:41:54,080 --> 00:41:55,719 Speaker 1: we get back from one more quick break for a 588 00:41:55,760 --> 00:42:07,399 Speaker 1: word from our sponsors. And we're back, Thank you sponsor, Yes, 589 00:42:07,440 --> 00:42:24,880 Speaker 1: thank you, And we're back with like a toaster yeah okay, okay, 590 00:42:24,880 --> 00:42:29,120 Speaker 1: So this first listener mail I adore because we love 591 00:42:29,239 --> 00:42:33,880 Speaker 1: hearing from multiple people from a family or from a 592 00:42:33,880 --> 00:42:38,000 Speaker 1: friend group or whatever writing in about about the same 593 00:42:38,040 --> 00:42:41,120 Speaker 1: things or what have you. It's just such a delight 594 00:42:41,160 --> 00:42:44,040 Speaker 1: to hear like, oh yeah, my mom wrote in about this, 595 00:42:44,239 --> 00:42:48,040 Speaker 1: Let me clarify, let me out of this. It's wonderful, 596 00:42:48,960 --> 00:42:52,440 Speaker 1: genuinely is so good. Yes, so we have one of 597 00:42:52,480 --> 00:42:56,480 Speaker 1: those letters to start, Becky wrote. My husband and mother 598 00:42:56,520 --> 00:42:59,000 Speaker 1: in law recently wrote in about Dill, and after hearing 599 00:42:59,040 --> 00:43:02,040 Speaker 1: you ask for Annam photos, I knew it was my 600 00:43:02,200 --> 00:43:06,160 Speaker 1: time to shine. I am Becky, wife of Andrew, daughter 601 00:43:06,160 --> 00:43:08,640 Speaker 1: in law Melissa, and eater of peanut butter and pickle 602 00:43:08,719 --> 00:43:14,520 Speaker 1: sandwiches and Dill Ranch oyster crackers. Dogs are a huge 603 00:43:14,719 --> 00:43:17,200 Speaker 1: part of our lives. We have three of our own 604 00:43:17,239 --> 00:43:19,840 Speaker 1: and have fostered ten, one of the many purse of 605 00:43:19,880 --> 00:43:22,960 Speaker 1: working from home the last couple of years. While we 606 00:43:23,000 --> 00:43:26,280 Speaker 1: haven't been overly created with costumes, one of our dogs, Luna, 607 00:43:26,600 --> 00:43:29,760 Speaker 1: is a literal angel, so we got her an angel 608 00:43:29,800 --> 00:43:33,600 Speaker 1: costume for Halloween this year. We're not picking favorites, but man, 609 00:43:33,680 --> 00:43:36,720 Speaker 1: is it nice to have one that listens to us. 610 00:43:37,320 --> 00:43:39,600 Speaker 1: Since she is so well behaved, she gets to go 611 00:43:39,719 --> 00:43:42,640 Speaker 1: with us most places. Attached to a picture of her 612 00:43:42,719 --> 00:43:45,320 Speaker 1: at an Easter egg hunt for dogs, at a beer event, 613 00:43:45,760 --> 00:43:49,759 Speaker 1: ailes for adoptable Tale, at one of our favorite local breweries, 614 00:43:49,880 --> 00:43:52,480 Speaker 1: the same one with the dill slash sea salt slash 615 00:43:52,560 --> 00:43:56,200 Speaker 1: sunflower seed beer that Andrew previously ruined in about one 616 00:43:56,280 --> 00:43:59,440 Speaker 1: in my hospital bed and when she got her Hogwarts 617 00:43:59,520 --> 00:44:04,439 Speaker 1: letter all. She is a pitbull Australian Shepherd chow Chow mix. 618 00:44:04,800 --> 00:44:08,600 Speaker 1: Our thirteen year old grumpy Jack Russell mix. Jace is 619 00:44:08,640 --> 00:44:12,440 Speaker 1: pictured in his Devils student. While he is not as 620 00:44:12,520 --> 00:44:14,680 Speaker 1: much of a devil as Luna is an angel, he 621 00:44:14,840 --> 00:44:18,200 Speaker 1: sure has his moments, including the time he jumped up 622 00:44:18,200 --> 00:44:20,359 Speaker 1: on the kitchen table and helped himself to a dish 623 00:44:20,360 --> 00:44:23,960 Speaker 1: of green beans, and the times he unwrapped gifts under 624 00:44:23,960 --> 00:44:27,520 Speaker 1: the tree so he could eat them. And yes, that 625 00:44:27,640 --> 00:44:30,400 Speaker 1: was meant to be plural, because I clearly did not 626 00:44:30,520 --> 00:44:33,120 Speaker 1: learn my lesson the first time did not think a 627 00:44:33,120 --> 00:44:37,440 Speaker 1: wrapped candle would trigger him. I have also included a 628 00:44:37,440 --> 00:44:40,160 Speaker 1: picture of him on the kitchen table, separate from the 629 00:44:40,160 --> 00:44:43,600 Speaker 1: green beans event, and one of him in his slitherin shirt. 630 00:44:44,200 --> 00:44:48,120 Speaker 1: Our most recent addition is Izzy. She is a foster 631 00:44:48,280 --> 00:44:52,120 Speaker 1: fail and is a lab Pointer mix. Attaches a picture 632 00:44:52,160 --> 00:44:55,399 Speaker 1: from March of where she is wearing her adorable St. 633 00:44:55,400 --> 00:44:58,640 Speaker 1: Patrick's Stay hat. A couple of pictures of her playing 634 00:44:58,680 --> 00:45:00,920 Speaker 1: with some of her favorite toys. Even though she is 635 00:45:00,960 --> 00:45:04,040 Speaker 1: almost two now, we still refer to her as our puppy. 636 00:45:04,200 --> 00:45:07,560 Speaker 1: She is one of the funniest and weirdest dogs I 637 00:45:07,600 --> 00:45:10,760 Speaker 1: have ever known. I could talk about these pups for hours, 638 00:45:10,800 --> 00:45:13,160 Speaker 1: but I won't subject you to that. You're lucky. I 639 00:45:13,239 --> 00:45:17,600 Speaker 1: only sent you thirteen photos because my phone has hundreds. 640 00:45:17,640 --> 00:45:19,480 Speaker 1: But thank you for being a shining light and this 641 00:45:19,600 --> 00:45:25,640 Speaker 1: sometimes dark world. I love listening to your podcast. And again, listeners, 642 00:45:25,680 --> 00:45:28,600 Speaker 1: I'm so sorry. The pictures are so cute. Yeah, they're 643 00:45:28,640 --> 00:45:34,040 Speaker 1: so cute. And Becky did give permission to post, so 644 00:45:34,960 --> 00:45:39,400 Speaker 1: we'll see. But that's that's adorable. Looks like you all 645 00:45:39,520 --> 00:45:44,520 Speaker 1: have so much fun. These are great stories. Yeah, and oh, 646 00:45:44,600 --> 00:45:48,640 Speaker 1: I'm so glad it's it's It is genuinely heartwarming to 647 00:45:48,640 --> 00:45:52,040 Speaker 1: hear about people fostering pups. That is that is always 648 00:45:52,080 --> 00:45:56,080 Speaker 1: always so good. So good it is it is, And 649 00:45:56,080 --> 00:45:59,640 Speaker 1: and once again, just hearing from multiple members of family 650 00:46:00,280 --> 00:46:08,200 Speaker 1: is delightful. Oh so wonderful. Um okay uh. Marnie wrote, 651 00:46:08,960 --> 00:46:11,600 Speaker 1: oh MG, I'm listening right now and had to send this. 652 00:46:11,760 --> 00:46:14,879 Speaker 1: My grandparents and dad grew up in Eastern Europe. What's 653 00:46:14,880 --> 00:46:18,440 Speaker 1: now Bosnia, However they're ectically German, living in that area 654 00:46:18,520 --> 00:46:22,040 Speaker 1: for hundreds of years. Any who, my grandmother always made 655 00:46:22,160 --> 00:46:25,840 Speaker 1: two hazelnut things. One was a cake with like seven layers. 656 00:46:26,080 --> 00:46:29,160 Speaker 1: It used hazelnuts instead of flower and had jam layers 657 00:46:29,200 --> 00:46:32,759 Speaker 1: and hazelnut butter cream to die for. Um. Then she 658 00:46:32,880 --> 00:46:36,680 Speaker 1: also made a cookie called um aldis brief German for 659 00:46:36,800 --> 00:46:40,799 Speaker 1: love letters. Um. They these have a flaky dough that's 660 00:46:40,880 --> 00:46:43,719 Speaker 1: rolled into this small circle and then inside is a 661 00:46:43,760 --> 00:46:46,680 Speaker 1: hazelnut meringue that you PLoP in the middle and then 662 00:46:46,719 --> 00:46:49,880 Speaker 1: folding the sides like an envelope. My sister followed my 663 00:46:49,920 --> 00:46:53,120 Speaker 1: grandmother around before she passed to measure behind her, and 664 00:46:53,200 --> 00:46:56,160 Speaker 1: now she makes these cookies as a gift her almost 665 00:46:56,200 --> 00:46:59,520 Speaker 1: eighty year old father. The memories I have now are 666 00:46:59,520 --> 00:47:06,160 Speaker 1: so shall so thank you, oh thank you, thank you, 667 00:47:06,400 --> 00:47:11,600 Speaker 1: and those Steve sound absolutely delicious, right, oh goodness. UM. 668 00:47:11,640 --> 00:47:13,960 Speaker 1: One of the one of the things that I make 669 00:47:14,080 --> 00:47:16,360 Speaker 1: that my dad made, not that I think it was 670 00:47:16,400 --> 00:47:19,400 Speaker 1: like a traditional family thing, but because he you know, 671 00:47:19,480 --> 00:47:23,960 Speaker 1: trained um in cooking and pastry was a lenser tort um, 672 00:47:24,000 --> 00:47:28,959 Speaker 1: which is an almond flower thing with with raspberry filling. UM. 673 00:47:29,000 --> 00:47:34,080 Speaker 1: That sounds like like categorically related and you rate to 674 00:47:34,160 --> 00:47:38,279 Speaker 1: the to that first one. Um oh, but that those 675 00:47:38,320 --> 00:47:42,600 Speaker 1: sound those both sound delicious. Yes, oh my gosh. Yes. 676 00:47:42,600 --> 00:47:44,520 Speaker 1: And so many of you have written in about hazelnuts, 677 00:47:44,520 --> 00:47:49,760 Speaker 1: so that's that's very exciting because we were like Della's 678 00:47:49,840 --> 00:47:53,320 Speaker 1: more about nut desert said, you all answered, So thank 679 00:47:53,360 --> 00:47:59,120 Speaker 1: you as always, and thanks to these two listeners for 680 00:47:59,280 --> 00:48:02,319 Speaker 1: writing into us. If you would like to write to 681 00:48:02,320 --> 00:48:04,759 Speaker 1: into us that you can our email as hello at 682 00:48:04,800 --> 00:48:07,280 Speaker 1: saber pod dot com, and we are also on social media. 683 00:48:07,360 --> 00:48:10,239 Speaker 1: You can find us on Twitter, Facebook, and Instagram at 684 00:48:10,280 --> 00:48:12,080 Speaker 1: saver pod, and we do hope to hear from you. 685 00:48:12,560 --> 00:48:14,600 Speaker 1: Saver is a production of I Heart Radio. For more 686 00:48:14,600 --> 00:48:16,760 Speaker 1: podcasts from my heart Radio, you can visit the iHeart 687 00:48:16,800 --> 00:48:19,560 Speaker 1: Radio app, Apple Podcasts, or wherever you listen to your 688 00:48:19,560 --> 00:48:23,240 Speaker 1: favorite shows. Thanks as always to our superproducers Dylan Fagan 689 00:48:23,320 --> 00:48:25,600 Speaker 1: and Andrew Howard. Thanks to you for listening, and we 690 00:48:25,640 --> 00:48:35,360 Speaker 1: hope that lots more good things are coming your way.