1 00:00:00,280 --> 00:00:03,400 Speaker 1: This is the business of sports. Let's talk Super Bowl 2 00:00:03,520 --> 00:00:06,600 Speaker 1: and Fox Sports, every single thing that occurs. I want 3 00:00:06,600 --> 00:00:08,880 Speaker 1: people to remember, this is a business. Guaranteed money isn't 4 00:00:08,920 --> 00:00:13,520 Speaker 1: necessarily guaranteed. Michael Ball, how high can these valuations go? Scott, 5 00:00:14,800 --> 00:00:17,880 Speaker 1: everybody loves rooting against him, right, Evan, nobody Williams off 6 00:00:17,920 --> 00:00:19,840 Speaker 1: the field, The NBA has never been buzzier. And the 7 00:00:19,960 --> 00:00:23,080 Speaker 1: leaders in the sports industry Major League Baseball Commissioner Rob 8 00:00:23,079 --> 00:00:26,360 Speaker 1: Manfredd Micha Riscoe is the commissioner of the American Athletic Conference. 9 00:00:26,400 --> 00:00:28,960 Speaker 1: Here In Smith, President of Ticketmasters in the Race card 10 00:00:29,080 --> 00:00:32,560 Speaker 1: driver Elio Castro, and Evs. Bloomberg Business of Sports from 11 00:00:32,640 --> 00:00:36,879 Speaker 1: Bloomberg Radio. Hello, I'm Michael Blant, I'm Evan Nobi Williams, 12 00:00:36,880 --> 00:00:40,320 Speaker 1: and I'm Scottshnik. Every week at this time, plus Mondays 13 00:00:40,360 --> 00:00:42,479 Speaker 1: and Wednesdays, we explore the big money issues in the 14 00:00:42,520 --> 00:00:45,400 Speaker 1: world of sports. Today, we sit down with media consultant 15 00:00:45,479 --> 00:00:47,720 Speaker 1: Lee Berg. But first let's look at some of the 16 00:00:47,800 --> 00:00:51,640 Speaker 1: top stories of the week. And let's begin with the 17 00:00:51,800 --> 00:00:56,200 Speaker 1: NFL labor talks. And they're talking about everything. They're talking now, 18 00:00:56,640 --> 00:01:00,240 Speaker 1: first of all about the seventeen game regular see Sason, 19 00:01:00,640 --> 00:01:04,560 Speaker 1: adding two teams to the playoffs, on and on. We've 20 00:01:04,640 --> 00:01:08,320 Speaker 1: known for a while the NFL wants additional games. And 21 00:01:08,560 --> 00:01:11,440 Speaker 1: do you know why they want additional games. It's because 22 00:01:11,480 --> 00:01:14,840 Speaker 1: the TV networks want additional games. More NFL means more 23 00:01:14,880 --> 00:01:18,800 Speaker 1: money on Evan tech on that in a second. If 24 00:01:18,800 --> 00:01:21,600 Speaker 1: we had one, that would be it um Right now, 25 00:01:22,680 --> 00:01:26,720 Speaker 1: it seems as if the players are inclined, seems as 26 00:01:26,720 --> 00:01:29,679 Speaker 1: if to agree to the seventeen games. They were. There 27 00:01:29,680 --> 00:01:32,399 Speaker 1: were some concerns about health and safety about playing more football, 28 00:01:32,720 --> 00:01:36,160 Speaker 1: but it was their biggest negotiating chip, that was the 29 00:01:36,240 --> 00:01:38,160 Speaker 1: leverage they had. They knew the owners wanted this because 30 00:01:38,160 --> 00:01:40,920 Speaker 1: it means a lot more money from the TV networks. 31 00:01:41,160 --> 00:01:44,840 Speaker 1: In exchange, of course, the players themselves will get more money. 32 00:01:44,880 --> 00:01:48,920 Speaker 1: So no deal yet, No deal yet, But it seems 33 00:01:49,320 --> 00:01:53,640 Speaker 1: as if the sides are marching toward each other instead 34 00:01:53,640 --> 00:01:55,760 Speaker 1: of away from each other like the last time. Yeah, 35 00:01:55,800 --> 00:01:57,520 Speaker 1: I think it's it's fair to say, and we've seen 36 00:01:57,520 --> 00:02:00,240 Speaker 1: this in other sports as well, that when the media 37 00:02:00,320 --> 00:02:03,880 Speaker 1: money is flush and that is the motivator, Uh, it's 38 00:02:03,880 --> 00:02:05,760 Speaker 1: easier to get deals done, you know. And that happened 39 00:02:05,800 --> 00:02:08,160 Speaker 1: with the NBA a number of years ago. Um, and 40 00:02:08,280 --> 00:02:09,960 Speaker 1: it certainly seems this way with the NFL. You know, 41 00:02:10,000 --> 00:02:13,960 Speaker 1: they they're renegotiating right now, starting renegotiations on you know, 42 00:02:14,000 --> 00:02:16,680 Speaker 1: over six and a half billion dollars and TV deals, 43 00:02:16,760 --> 00:02:20,960 Speaker 1: right that's the ESPN deal, that's the three major broadcast CBS, Fox, 44 00:02:21,320 --> 00:02:23,760 Speaker 1: UH and NBC, and that's also Direct TV, the Sunday 45 00:02:23,760 --> 00:02:27,040 Speaker 1: ticket deal, you know, and these major changes. Adding a 46 00:02:27,040 --> 00:02:30,720 Speaker 1: regular season game, adding two playoff games, two more playoff teams, 47 00:02:31,160 --> 00:02:33,800 Speaker 1: will give the NFL more freedom if they want to 48 00:02:33,840 --> 00:02:36,280 Speaker 1: slice and dice things up, give up, give just the 49 00:02:36,400 --> 00:02:40,760 Speaker 1: added game as an international package, playoff games to Apple 50 00:02:40,760 --> 00:02:42,359 Speaker 1: if they want. What did friend of the program Mark 51 00:02:42,360 --> 00:02:45,400 Speaker 1: Gaddis called the NFL is like Game of Thrones and 52 00:02:45,560 --> 00:02:50,720 Speaker 1: something on billions on steroids every week. It's guaranteed you're 53 00:02:50,720 --> 00:02:53,320 Speaker 1: gonna get the eyeballs. It actually was up this past 54 00:02:53,320 --> 00:02:57,000 Speaker 1: season after a couple of years down. But NFL programming 55 00:02:57,080 --> 00:02:59,800 Speaker 1: is actually up this year on all their networks, on 56 00:03:00,040 --> 00:03:03,000 Speaker 1: their partners. So that obviously bodes well going into the 57 00:03:03,040 --> 00:03:05,639 Speaker 1: new talks. And we spoke with METEA rights wizard Lee 58 00:03:05,680 --> 00:03:07,880 Speaker 1: Burke earlier this week, and one one of the things 59 00:03:07,919 --> 00:03:10,320 Speaker 1: he said just to put it in context, NFL rights 60 00:03:10,320 --> 00:03:11,880 Speaker 1: were always going to go up, right if they didn't 61 00:03:11,880 --> 00:03:15,680 Speaker 1: make these changes. We're looking at fifty rights increase with 62 00:03:15,800 --> 00:03:19,160 Speaker 1: these changes. Uh, maybe even doubling the rights. Right, So 63 00:03:19,200 --> 00:03:22,400 Speaker 1: that's a two billion dollar swing just for adding that 64 00:03:22,520 --> 00:03:25,400 Speaker 1: extra regular season game and adding some playoff games. So 65 00:03:25,400 --> 00:03:28,440 Speaker 1: you can certainly understand why the two sides faced with 66 00:03:28,480 --> 00:03:31,360 Speaker 1: the reality there might be a little more hasty to 67 00:03:31,360 --> 00:03:33,680 Speaker 1: get a deal done. And the plan if they want 68 00:03:33,760 --> 00:03:37,840 Speaker 1: to add two teams or the playoffs include that only 69 00:03:37,960 --> 00:03:40,760 Speaker 1: the top seeds will get the buy. It will be 70 00:03:40,800 --> 00:03:43,880 Speaker 1: seven teams for each conference, but only the top team 71 00:03:43,920 --> 00:03:46,240 Speaker 1: would get the buy, as opposed to what's happened, more 72 00:03:46,360 --> 00:03:50,559 Speaker 1: games at the most valuable time of the year, the postseason, 73 00:03:50,600 --> 00:03:54,120 Speaker 1: when people are more inclined to tune it. No reason 74 00:03:54,160 --> 00:03:57,120 Speaker 1: to think at this point that anybody's gonna walk away 75 00:03:57,120 --> 00:03:59,400 Speaker 1: from the table, because these talks have been over for 76 00:03:59,440 --> 00:04:01,440 Speaker 1: a while, they were are no surprises in any of 77 00:04:01,480 --> 00:04:04,040 Speaker 1: these things. Let's talk since we're talking about the NFL, 78 00:04:04,120 --> 00:04:08,800 Speaker 1: let's talk about two Patriots safeties. And thank you to 79 00:04:09,080 --> 00:04:12,640 Speaker 1: Owen Scannell because he's a friend of the show and 80 00:04:12,760 --> 00:04:16,560 Speaker 1: he tweeted this to us. Uh, he would love to 81 00:04:16,640 --> 00:04:22,440 Speaker 1: hear about the two Patriots buying Major League rugby. They're 82 00:04:22,480 --> 00:04:25,599 Speaker 1: talking about getting their coins together and doing this. I 83 00:04:25,640 --> 00:04:28,000 Speaker 1: think one is Patrick Chung Patrick Chung and the other 84 00:04:28,080 --> 00:04:30,680 Speaker 1: Nate Ebner, who, if you remember, took a break from 85 00:04:30,720 --> 00:04:32,920 Speaker 1: the Patriots back in two thousand and sixteen to play 86 00:04:33,000 --> 00:04:35,960 Speaker 1: in the Olympics, the first time that rugby rugby sevens 87 00:04:35,960 --> 00:04:38,880 Speaker 1: was in the games. Uh. They're both invested in the 88 00:04:40,040 --> 00:04:42,080 Speaker 1: Boston Free Jacks with the New England New England Free 89 00:04:42,160 --> 00:04:43,960 Speaker 1: jack don't lie yourself start a city when you're gonna 90 00:04:43,960 --> 00:04:48,880 Speaker 1: have a whole region. Um. But yeah, I imagine that 91 00:04:49,000 --> 00:04:51,159 Speaker 1: they're not. They don't have huge stakes, although the team 92 00:04:51,200 --> 00:04:55,880 Speaker 1: valuation is probably not particularly high. But they but you 93 00:04:55,880 --> 00:04:58,000 Speaker 1: know Major leage rugby, which launched a couple of years ago. 94 00:04:58,240 --> 00:05:00,680 Speaker 1: Umair but no wants do what I talk about this. 95 00:05:00,720 --> 00:05:02,280 Speaker 1: This are some of those active folks, I mean, the 96 00:05:02,320 --> 00:05:04,560 Speaker 1: rugby folks have been coming. It as hard to discuss 97 00:05:04,640 --> 00:05:07,200 Speaker 1: rugby and to have some of the folks on and 98 00:05:07,400 --> 00:05:09,360 Speaker 1: absolutely yeah, I know some folks who have gone to 99 00:05:09,360 --> 00:05:11,480 Speaker 1: to some of the games. Uh for the New York team, 100 00:05:11,560 --> 00:05:13,919 Speaker 1: you know, which which had a great opening season. UM. 101 00:05:14,080 --> 00:05:16,000 Speaker 1: And yeah, you know, there have been attempts at at 102 00:05:16,400 --> 00:05:19,880 Speaker 1: professional rugby in the US before this one seems to 103 00:05:19,880 --> 00:05:22,400 Speaker 1: be you know, this is the latest obviously, and and 104 00:05:22,560 --> 00:05:24,520 Speaker 1: you know, good luck to them. One thing that that 105 00:05:24,600 --> 00:05:30,440 Speaker 1: would concern me there was there was a time a 106 00:05:30,440 --> 00:05:32,159 Speaker 1: couple of years ago where rugby was one of the 107 00:05:32,160 --> 00:05:36,559 Speaker 1: fastest growing sports participation wise in the US. UM, and 108 00:05:37,279 --> 00:05:39,719 Speaker 1: recent numbers show a little bit of a dip. Just 109 00:05:39,720 --> 00:05:41,520 Speaker 1: looking at what the s f i A, the Sports 110 00:05:41,720 --> 00:05:45,120 Speaker 1: Fitness and Industry Association, put out a couple of days ago. UM, 111 00:05:45,200 --> 00:05:48,760 Speaker 1: in the past two years, rugby participation is down. UM. 112 00:05:48,800 --> 00:05:52,320 Speaker 1: There's about one point four million rugby players in the 113 00:05:52,400 --> 00:05:55,039 Speaker 1: US right now, which is lower than or smaller number 114 00:05:55,080 --> 00:05:56,960 Speaker 1: than than roller hockey just because it was in the 115 00:05:57,080 --> 00:05:59,720 Speaker 1: RS and that's the sport above it. UM. But that 116 00:05:59,760 --> 00:06:02,000 Speaker 1: would concerned me a little bit. But right now, as 117 00:06:02,040 --> 00:06:04,440 Speaker 1: we talk about all the time, media is driving things, 118 00:06:04,480 --> 00:06:08,560 Speaker 1: sports media driving things, uh, and direct to can you 119 00:06:08,600 --> 00:06:10,640 Speaker 1: make can make a living if just on a rugby 120 00:06:10,720 --> 00:06:13,360 Speaker 1: channel content of all sorts? And as you said, Scott, 121 00:06:13,400 --> 00:06:15,000 Speaker 1: you know this is an avid group of people and 122 00:06:15,160 --> 00:06:16,880 Speaker 1: you know they support the sport a lot, So good 123 00:06:16,920 --> 00:06:19,320 Speaker 1: luck to them. I could see that though, and Rugby 124 00:06:19,680 --> 00:06:22,520 Speaker 1: bless their hearts because you talk about some rugged dudes 125 00:06:22,560 --> 00:06:26,720 Speaker 1: playing this game. You you thought that at you know 126 00:06:26,880 --> 00:06:29,680 Speaker 1: that we were, you know, just I don't want to 127 00:06:29,680 --> 00:06:31,560 Speaker 1: see I see those guys. I don't want to play 128 00:06:31,640 --> 00:06:34,800 Speaker 1: rugby against them. I would like to celebrate after the 129 00:06:34,800 --> 00:06:40,400 Speaker 1: game with We are joined by sports media consultant Lee Burke. 130 00:06:40,839 --> 00:06:45,320 Speaker 1: He has advised on a number of deals throughout the 131 00:06:45,320 --> 00:06:47,760 Speaker 1: media world. Evan, you know many of them. Yeah, he's 132 00:06:47,800 --> 00:06:52,040 Speaker 1: the CEO namesake LHB Sports Entertainment and Media some of 133 00:06:52,040 --> 00:06:55,560 Speaker 1: those deal Scott. He's worked with MSG MSG Network, Yes network. 134 00:06:55,600 --> 00:06:57,880 Speaker 1: I would say he's one of the foremost minds right 135 00:06:57,880 --> 00:07:01,000 Speaker 1: now on what's happening both on the TV wide world 136 00:07:01,120 --> 00:07:03,760 Speaker 1: and in the digital world regarding sports. Lee, thanks so 137 00:07:03,839 --> 00:07:06,719 Speaker 1: much for joining us. Glad to be here. Lee. Starting out, 138 00:07:07,120 --> 00:07:10,680 Speaker 1: let's talk about sports in general, and we've been talking 139 00:07:10,680 --> 00:07:15,720 Speaker 1: about this on this show for numerous years, that the 140 00:07:15,760 --> 00:07:20,800 Speaker 1: media rights to any major sports entity, and right now 141 00:07:20,840 --> 00:07:24,320 Speaker 1: the NFL is going through bargaining they want to add 142 00:07:24,400 --> 00:07:28,560 Speaker 1: a seventeenth game uh to the regular season along with 143 00:07:29,040 --> 00:07:33,800 Speaker 1: extra playoff teams. How high can this go in terms 144 00:07:33,840 --> 00:07:37,600 Speaker 1: of the contracts that the media has to pay. You know, 145 00:07:37,720 --> 00:07:40,760 Speaker 1: several years ago, somebody sent me a headline story from 146 00:07:40,800 --> 00:07:43,320 Speaker 1: the New York Times and it was about the bubble 147 00:07:43,360 --> 00:07:46,200 Speaker 1: in sports media rights. Was a front page story and 148 00:07:46,240 --> 00:07:52,480 Speaker 1: it was from October and hasn't popped. You Now, Don 149 00:07:52,520 --> 00:07:54,720 Speaker 1: Garber is not gonna like this lead. But the analogy 150 00:07:54,760 --> 00:07:56,760 Speaker 1: I would make is that I think people are saying 151 00:07:56,760 --> 00:08:01,840 Speaker 1: soccer is the sport of the future since ninety five. Well, 152 00:08:01,880 --> 00:08:05,280 Speaker 1: you know, look, it's that's gone up in in media 153 00:08:05,400 --> 00:08:08,240 Speaker 1: value as well. And and look, as you mentioned with 154 00:08:08,680 --> 00:08:11,280 Speaker 1: NBC has done with the Premier League. So I mean, look, 155 00:08:11,800 --> 00:08:15,600 Speaker 1: the reality is, and the funny part of it is, 156 00:08:16,280 --> 00:08:19,960 Speaker 1: it's not like people got together at the dawn of 157 00:08:20,040 --> 00:08:25,160 Speaker 1: time and said, let's create a content category that will 158 00:08:25,280 --> 00:08:31,920 Speaker 1: survive multiple media platforms that fans will watch and listen 159 00:08:32,000 --> 00:08:37,000 Speaker 1: to and adopt and be retained by, uh, you know, 160 00:08:37,040 --> 00:08:41,559 Speaker 1: as compared to sitcoms and dramas and movies. It wasn't 161 00:08:41,880 --> 00:08:44,839 Speaker 1: developed with that sort of intention and strategy in mind. 162 00:08:44,920 --> 00:08:48,240 Speaker 1: But that's what sports has become. It's become the last 163 00:08:48,280 --> 00:08:52,360 Speaker 1: bastion of a tent of of appointment television. It's become 164 00:08:52,920 --> 00:08:58,079 Speaker 1: a critical part of everybody's media strategy, every media company's 165 00:08:58,600 --> 00:09:04,800 Speaker 1: UH platforms. UH. It has been adaptable from everything from 166 00:09:04,800 --> 00:09:10,720 Speaker 1: from radio rights to broadcast TV, to cable and pay TV, 167 00:09:11,040 --> 00:09:14,520 Speaker 1: to v o D and wireless, to satellite and now 168 00:09:14,559 --> 00:09:20,320 Speaker 1: to streaming, and so it is the key element for 169 00:09:20,360 --> 00:09:24,560 Speaker 1: everybody's programming strategy. It's it's you know, the programming strategy 170 00:09:24,600 --> 00:09:26,560 Speaker 1: tends to be can be a lot of different things 171 00:09:26,559 --> 00:09:30,319 Speaker 1: and when to offer up movies, sitcom, stars, celebrities, but 172 00:09:30,480 --> 00:09:34,240 Speaker 1: the big fallback is always we got to get life sports. 173 00:09:34,440 --> 00:09:36,800 Speaker 1: I like the parlance v o D video on demand, 174 00:09:36,840 --> 00:09:39,080 Speaker 1: but let's have some fun because you and I have 175 00:09:39,120 --> 00:09:41,199 Speaker 1: a certain age and Evan has no idea what I'm 176 00:09:41,200 --> 00:09:45,640 Speaker 1: about to talk about. Bark created this stuff. But do 177 00:09:45,679 --> 00:09:47,960 Speaker 1: you remember the Friday night lineup on ABC? You had 178 00:09:48,040 --> 00:09:52,240 Speaker 1: Love Boat followed by Fantasy Island. I don't think my son, 179 00:09:52,320 --> 00:09:55,480 Speaker 1: who was tending, would have any idea. Remember the cliffhanger? 180 00:09:56,040 --> 00:09:58,760 Speaker 1: Oh yeah, I mean that was effective, but you had 181 00:09:58,800 --> 00:10:01,120 Speaker 1: to wait a week to find out what happened to 182 00:10:01,200 --> 00:10:04,600 Speaker 1: Crystal Carrington or somebody else on one of these shows. 183 00:10:05,080 --> 00:10:08,920 Speaker 1: It's an absurd notion. Now, could you imagine kids today 184 00:10:09,240 --> 00:10:11,560 Speaker 1: having to wait a week to find out how something ends. 185 00:10:11,720 --> 00:10:15,320 Speaker 1: You know that they're gonna download Breaking Bad or Better 186 00:10:15,320 --> 00:10:18,680 Speaker 1: Called Saul, or you know, or the latest Star Trek 187 00:10:18,760 --> 00:10:22,160 Speaker 1: series and want to binge on the episodes and and 188 00:10:22,520 --> 00:10:25,360 Speaker 1: be satisfied immediately. And not only that, they're gonna want 189 00:10:25,360 --> 00:10:30,040 Speaker 1: to watch these shows. When a sitcom debuts or drama debuts, 190 00:10:30,200 --> 00:10:33,280 Speaker 1: it's there and it's available on every platform until the 191 00:10:33,400 --> 00:10:35,240 Speaker 1: end of time. So youss, we have to watch it. 192 00:10:35,400 --> 00:10:37,520 Speaker 1: You know, when it comes out, you can watch it 193 00:10:37,760 --> 00:10:40,160 Speaker 1: a day from now, or a year from now, or 194 00:10:40,440 --> 00:10:43,440 Speaker 1: a decade from now. But when it comes to sports, 195 00:10:43,960 --> 00:10:46,120 Speaker 1: you know, when the game is on, the game is on. 196 00:10:46,200 --> 00:10:49,200 Speaker 1: If you don't watch it live or near live, then 197 00:10:49,400 --> 00:10:53,520 Speaker 1: you're lost in terms of water cooler conversation, particularly these days, 198 00:10:53,520 --> 00:10:55,400 Speaker 1: you're lost in terms of gambling. I mean, if you're 199 00:10:55,440 --> 00:10:58,920 Speaker 1: making proposition bets on something that has a latency delay 200 00:10:58,960 --> 00:11:02,280 Speaker 1: of thirty seconds, you're in a lot of trouble. Uh So, 201 00:11:02,320 --> 00:11:07,080 Speaker 1: I mean there's that quality of sports that has you know, 202 00:11:07,440 --> 00:11:10,120 Speaker 1: every other aspect that you mentioned, Scott, in terms of 203 00:11:10,320 --> 00:11:14,760 Speaker 1: network television, in terms of episodic television has fallen by 204 00:11:14,800 --> 00:11:17,880 Speaker 1: the wayside, and in fact, most of the broadcast networks, 205 00:11:17,920 --> 00:11:21,960 Speaker 1: particularly somebody like Fox have become de facto sports networks 206 00:11:22,000 --> 00:11:25,319 Speaker 1: because they're offering a primetime sports on Fox three, four 207 00:11:25,360 --> 00:11:30,760 Speaker 1: or five nights a week, because that's the final area 208 00:11:30,800 --> 00:11:34,840 Speaker 1: where you can offer up mass appealing, mass audience content. 209 00:11:36,040 --> 00:11:37,840 Speaker 1: And Lucklin said, get rid of everything else. We don't 210 00:11:37,840 --> 00:11:42,320 Speaker 1: need it. They've got what the mass singer and uh 211 00:11:42,760 --> 00:11:46,520 Speaker 1: and and then you know Thursday night football, Major League 212 00:11:46,520 --> 00:11:50,280 Speaker 1: Baseball playoffs, uh w w E SmackDown fifty two weeks 213 00:11:50,280 --> 00:11:53,200 Speaker 1: a year, boxing on Saturday nights, which talking about a 214 00:11:53,200 --> 00:11:55,480 Speaker 1: throwback that was back in the fifties when you had 215 00:11:55,480 --> 00:11:57,480 Speaker 1: boxing on. And the whole plan, by the way of 216 00:11:57,559 --> 00:11:59,679 Speaker 1: throwing smack down in the middle was let's own the 217 00:11:59,720 --> 00:12:02,240 Speaker 1: week and then on Thursday night was let's extend the weekend. 218 00:12:02,280 --> 00:12:04,960 Speaker 1: It was all about dominating at not only time of 219 00:12:05,120 --> 00:12:08,440 Speaker 1: year when advertisers care the most, but when people of 220 00:12:08,480 --> 00:12:11,559 Speaker 1: course are watching. Yeah, and Fox in particularly, I mean 221 00:12:11,559 --> 00:12:14,959 Speaker 1: when they sold off essentially their studio to Disney, they 222 00:12:14,960 --> 00:12:19,120 Speaker 1: don't have that resource of scripted series anymore, so where 223 00:12:19,120 --> 00:12:21,320 Speaker 1: else they fall back to it for a programming strategy 224 00:12:21,400 --> 00:12:24,160 Speaker 1: at sports, and that's what everybody else is doing too, 225 00:12:25,120 --> 00:12:28,679 Speaker 1: so obviously the rights bubble is not popping, or has 226 00:12:28,679 --> 00:12:31,160 Speaker 1: not popped, and probably won't anytime soon. I think we're 227 00:12:31,200 --> 00:12:34,360 Speaker 1: kind of entering this era right now where sports leagues 228 00:12:34,480 --> 00:12:37,679 Speaker 1: are starting to make even more drastic changes to their schedule, 229 00:12:37,760 --> 00:12:40,640 Speaker 1: their layout just to make media companies happy. You know, 230 00:12:40,679 --> 00:12:44,160 Speaker 1: the NFL is obviously discussing more playoffs in the seventeenth game. 231 00:12:44,440 --> 00:12:47,560 Speaker 1: The NBA is considering a kind of mid season playoff 232 00:12:47,640 --> 00:12:50,320 Speaker 1: that has effects for later on. Major League Baseball also 233 00:12:50,400 --> 00:12:53,480 Speaker 1: considering some some pretty drastic changes. Do you think we 234 00:12:53,640 --> 00:12:57,080 Speaker 1: potentially maybe reach a point where, you know, it becomes 235 00:12:57,160 --> 00:12:59,280 Speaker 1: infinitely clear to people who want to go to games 236 00:12:59,280 --> 00:13:02,680 Speaker 1: that they are no longer the priority for a league 237 00:13:02,679 --> 00:13:05,040 Speaker 1: like the NFL and the NBA, that that those leagues 238 00:13:05,080 --> 00:13:07,840 Speaker 1: are just increasingly willing to do whatever it is that 239 00:13:07,920 --> 00:13:11,880 Speaker 1: they think we'll get them an extra billion dollars. Sports 240 00:13:12,000 --> 00:13:14,520 Speaker 1: leagues and teams are walking a fine line here, and 241 00:13:14,559 --> 00:13:19,040 Speaker 1: they know it because from a revenue standpoint, the majority 242 00:13:19,080 --> 00:13:21,720 Speaker 1: of the revenues are coming from media. At the same time, 243 00:13:21,760 --> 00:13:23,520 Speaker 1: you don't want to be seen as a studio sport 244 00:13:23,600 --> 00:13:27,880 Speaker 1: with an empty venue, empty stadium, empty arena, so you're 245 00:13:27,920 --> 00:13:31,480 Speaker 1: offering up in venue, you know, multiple video streams and 246 00:13:31,640 --> 00:13:35,640 Speaker 1: essentially sports bar type gathering areas and all sorts of 247 00:13:35,679 --> 00:13:38,760 Speaker 1: amenities that you can't get from watching at home. But 248 00:13:39,280 --> 00:13:42,000 Speaker 1: you know, the reality is, bottom line, if push comes 249 00:13:42,000 --> 00:13:46,600 Speaker 1: to shove, what you have to emphasize is ways to 250 00:13:46,760 --> 00:13:50,360 Speaker 1: keep on maximizing your media revenues. That's where your growth 251 00:13:50,480 --> 00:13:53,480 Speaker 1: is going to be. You don't want to abandon your 252 00:13:53,559 --> 00:13:57,680 Speaker 1: fans that are attending. Uh, they provide the audience noise 253 00:13:57,720 --> 00:14:03,360 Speaker 1: for the TV telecasts, but overall, if you're not focused 254 00:14:03,360 --> 00:14:07,040 Speaker 1: on your media as your key driver, than then you're lost. 255 00:14:07,160 --> 00:14:09,280 Speaker 1: The one that I always think about is the MAC 256 00:14:09,440 --> 00:14:11,720 Speaker 1: the College conference right that they play football games on 257 00:14:11,760 --> 00:14:14,600 Speaker 1: Tuesday and Wednesday. Not because fans want to go then, 258 00:14:14,640 --> 00:14:16,680 Speaker 1: not because it's easier for the academic schedule. They do 259 00:14:16,679 --> 00:14:18,839 Speaker 1: it for one reason. Jimmy par said, I want it. 260 00:14:18,840 --> 00:14:21,160 Speaker 1: It's exactly. It's because the TV networks were willing to 261 00:14:21,200 --> 00:14:23,360 Speaker 1: take live live college football in the in the middle 262 00:14:23,400 --> 00:14:25,880 Speaker 1: of the week. Um, and I do wonder if you know, 263 00:14:25,920 --> 00:14:28,880 Speaker 1: eventually those types of decisions get made at a higher 264 00:14:28,880 --> 00:14:32,040 Speaker 1: and higher level at the NFL and the NBA, where 265 00:14:32,080 --> 00:14:34,320 Speaker 1: you know it's much worse for fans who want to 266 00:14:34,360 --> 00:14:36,640 Speaker 1: go to games, are much worse for for the people 267 00:14:36,640 --> 00:14:39,480 Speaker 1: who are participating in the games, but it continues to 268 00:14:39,520 --> 00:14:42,640 Speaker 1: make the network's happy. Well, look at the possibility that 269 00:14:42,640 --> 00:14:46,080 Speaker 1: that for the NFL that Sunday games may be flex 270 00:14:46,120 --> 00:14:48,760 Speaker 1: to Monday, or Monday games will be flex to Sunday exactly. 271 00:14:48,800 --> 00:14:51,480 Speaker 1: I mean, it's a tremendous amount of inconvenience from a 272 00:14:51,520 --> 00:14:54,640 Speaker 1: fan standpoint, But you're gonna have to put some sort 273 00:14:54,680 --> 00:14:57,200 Speaker 1: of guardrails in place where you can't make those decisions, 274 00:14:57,240 --> 00:14:59,880 Speaker 1: you know, three days in advance, and or allow fan 275 00:15:00,160 --> 00:15:03,160 Speaker 1: to get ticket refunds or things like that. I mean, 276 00:15:03,200 --> 00:15:06,400 Speaker 1: you're already essentially saying, you know, on Sundays, a game 277 00:15:06,440 --> 00:15:09,320 Speaker 1: that's at one o'clock could be at at at a 278 00:15:09,440 --> 00:15:12,240 Speaker 1: p m. For Sunday Night football or vice versa. That's 279 00:15:12,240 --> 00:15:14,760 Speaker 1: fun in January in the Northeast. Yeah, there's those are 280 00:15:14,880 --> 00:15:18,720 Speaker 1: substantial changes in people's schedules. You know, changing from one 281 00:15:18,800 --> 00:15:21,480 Speaker 1: pm to four pm not a big deal, but changing 282 00:15:21,680 --> 00:15:25,080 Speaker 1: you know, seven eight hours, changing a day. It's it's 283 00:15:25,520 --> 00:15:29,160 Speaker 1: increasingly going to happen because if you're not maximizing your 284 00:15:29,200 --> 00:15:33,040 Speaker 1: media revenues, then then you're not going to be able 285 00:15:33,080 --> 00:15:36,080 Speaker 1: to achieve the growth that the league is looking for, 286 00:15:36,400 --> 00:15:38,480 Speaker 1: that your sponsors are looking for, and that your owners 287 00:15:38,520 --> 00:15:41,120 Speaker 1: are looking for in terms of maximizing the growth of 288 00:15:41,200 --> 00:15:45,440 Speaker 1: their value of their franchises. Lee, we hear so much 289 00:15:45,760 --> 00:15:49,520 Speaker 1: about the NFL, what's going on, labor talks, two fluid situation, 290 00:15:49,560 --> 00:15:55,120 Speaker 1: will they whatever. The question is how valuable is this 291 00:15:55,240 --> 00:16:01,800 Speaker 1: programming to who and why? You know, from a value standpoint, 292 00:16:02,080 --> 00:16:06,520 Speaker 1: there's been you know, things that Sports Business Journal has 293 00:16:06,560 --> 00:16:10,200 Speaker 1: done over the last couple of years essentially listing the 294 00:16:10,200 --> 00:16:16,360 Speaker 1: the highest rated shows of the year, and forty four 295 00:16:16,600 --> 00:16:20,040 Speaker 1: roughly of the top fifty highest rated shows of the 296 00:16:20,080 --> 00:16:24,400 Speaker 1: year in two thousand nineteen were sports and of those 297 00:16:24,560 --> 00:16:29,880 Speaker 1: approximate thirty seven were NFL football. So it is dominant. 298 00:16:30,160 --> 00:16:31,640 Speaker 1: And if you can actually take a look at some 299 00:16:31,720 --> 00:16:36,040 Speaker 1: of the other non sports shows that were in the 300 00:16:36,120 --> 00:16:39,960 Speaker 1: top fifty, uh, then a couple of those are sixty 301 00:16:39,960 --> 00:16:43,280 Speaker 1: minutes because the lead out from NFL football to sixty 302 00:16:43,280 --> 00:16:47,200 Speaker 1: minutes provides a substantial audience overflow that that drives the 303 00:16:47,240 --> 00:16:52,400 Speaker 1: success of that programming. So it is absolutely critical. I 304 00:16:52,440 --> 00:16:57,479 Speaker 1: mean live sports is critical. Name brand live sports, particularly 305 00:16:57,480 --> 00:17:01,000 Speaker 1: the Pro League's particularly things, which is, uh, you know, 306 00:17:01,040 --> 00:17:04,880 Speaker 1: the the top Power five college conferences are critical, but 307 00:17:05,320 --> 00:17:07,840 Speaker 1: first among equals is the NFL. It's funny you mentioned 308 00:17:07,880 --> 00:17:11,040 Speaker 1: sixty minutes. I'm curious if anybody again around our age 309 00:17:11,040 --> 00:17:14,159 Speaker 1: has the similar Pavlovian response that I used to have 310 00:17:14,240 --> 00:17:16,640 Speaker 1: when Pet Summer All, because he usually did the late 311 00:17:16,680 --> 00:17:19,280 Speaker 1: game on Sunday. When Pet Summer All, which say stay 312 00:17:19,320 --> 00:17:22,439 Speaker 1: tuned for sixty minutes, I'd be like, oh man, the 313 00:17:22,440 --> 00:17:25,480 Speaker 1: weekends over, it's time for school. And my friend Neil Pilson, 314 00:17:26,080 --> 00:17:29,480 Speaker 1: who used to be president at CBS Sports, the most 315 00:17:29,640 --> 00:17:34,240 Speaker 1: valuable promo on television is that blurb that Pet Summer 316 00:17:34,280 --> 00:17:37,399 Speaker 1: All Jim Nance does saying you know, sixty minutes will 317 00:17:37,400 --> 00:17:39,520 Speaker 1: be on at seven o'clock and uh, you know we'll 318 00:17:39,520 --> 00:17:42,720 Speaker 1: be or later on the West coast. That is the 319 00:17:42,840 --> 00:17:46,240 Speaker 1: most valuable promo. And the cloud, by the way of 320 00:17:46,280 --> 00:17:50,199 Speaker 1: the Masters, is they can't read that promo because the 321 00:17:50,200 --> 00:17:54,200 Speaker 1: Masters controls everything on screen. But uh, it's it's so 322 00:17:54,359 --> 00:17:57,760 Speaker 1: valuable the audience flow coming out of that programming, out 323 00:17:57,760 --> 00:18:01,840 Speaker 1: of sports programming to drive everybody's day night lineup, NBC 324 00:18:02,680 --> 00:18:05,320 Speaker 1: highest rated show over the past I think nine or 325 00:18:05,359 --> 00:18:09,240 Speaker 1: ten years has been Sunday Night Football in Sunday primetime 326 00:18:09,680 --> 00:18:13,199 Speaker 1: h Fox, the Sunday late game in the America's Game 327 00:18:13,240 --> 00:18:17,520 Speaker 1: of the Week has been just a huge ratings grabb Er. Uh, 328 00:18:17,560 --> 00:18:20,960 Speaker 1: you know, everybody talks about Thursday Night football, and you know, 329 00:18:21,160 --> 00:18:24,960 Speaker 1: there's questions about how good the games are. They dominate 330 00:18:25,080 --> 00:18:28,600 Speaker 1: Thursday nights, you know, and take a look at at 331 00:18:28,680 --> 00:18:31,520 Speaker 1: all the media companies, how they're positioning and and and 332 00:18:32,119 --> 00:18:36,159 Speaker 1: making moves to court the NFL already. Uh you know, 333 00:18:36,640 --> 00:18:42,840 Speaker 1: ABC is simulcasting the draft for the NFL, which by 334 00:18:42,840 --> 00:18:45,080 Speaker 1: the way, does a pretty good number in itself. Yeah. 335 00:18:45,119 --> 00:18:48,719 Speaker 1: Absolutely for essentially for people walking up to a stage 336 00:18:48,800 --> 00:18:54,760 Speaker 1: and been shaking hands with a commissioner, it does substantial ratings. Overall. 337 00:18:54,960 --> 00:18:58,440 Speaker 1: This is just the critical content for all of these 338 00:18:58,480 --> 00:19:02,720 Speaker 1: distributors going forward, all these media companies. Uh, NBC would 339 00:19:02,760 --> 00:19:06,560 Speaker 1: be loath to want to lose Sunday Night Football. CBS, 340 00:19:06,720 --> 00:19:10,959 Speaker 1: Bob Back is the new you know, CEO of Viacom. 341 00:19:11,040 --> 00:19:14,840 Speaker 1: CBS came out immediately and said we're ready to put 342 00:19:14,880 --> 00:19:17,679 Speaker 1: on the new you know, and and and negotiate a 343 00:19:17,720 --> 00:19:21,920 Speaker 1: new deal for NFL football. Had had those negotiations yet 344 00:19:21,920 --> 00:19:24,520 Speaker 1: but essentially put himself on the line saying we have 345 00:19:24,640 --> 00:19:28,000 Speaker 1: to have NFL football. NBC has to have it. ABC 346 00:19:28,200 --> 00:19:30,480 Speaker 1: is eager to expand they may take Monday Night football 347 00:19:30,720 --> 00:19:33,639 Speaker 1: and put on ABC or get a package of Sunday games. 348 00:19:34,040 --> 00:19:37,480 Speaker 1: I mean, every major media company is making moves to 349 00:19:37,600 --> 00:19:41,000 Speaker 1: try to court the NFL to get this content on 350 00:19:41,080 --> 00:19:45,320 Speaker 1: because they realized the upside of having NFL football on 351 00:19:45,680 --> 00:19:49,040 Speaker 1: and also they realize the downside of not having it on. 352 00:19:49,480 --> 00:19:51,720 Speaker 1: If you take a look, give you a specific example, 353 00:19:52,119 --> 00:19:56,280 Speaker 1: if you go to Detroit, the Fox affiliate. By the way, 354 00:19:56,280 --> 00:20:00,440 Speaker 1: Michael bart is a Detroit native, so careful, Well, I 355 00:20:00,520 --> 00:20:03,120 Speaker 1: went to University of Michigan, so a lot of time there. 356 00:20:03,160 --> 00:20:06,959 Speaker 1: And and look if you as you know, then Channel 357 00:20:07,000 --> 00:20:10,679 Speaker 1: two in Detroit used to be a CBS affiliate, and 358 00:20:10,720 --> 00:20:14,240 Speaker 1: then the eighties, CBS lost NFL football and the ownership 359 00:20:14,240 --> 00:20:17,280 Speaker 1: of that station shifted over to Fox. And now that's 360 00:20:17,320 --> 00:20:20,920 Speaker 1: a Fox station, the CBS affiliate, and Detroit is Channel fifty. 361 00:20:22,160 --> 00:20:25,600 Speaker 1: And so you lose affiliates when you don't have NFL football. 362 00:20:25,680 --> 00:20:27,720 Speaker 1: We have may have never had the Simpsons without the 363 00:20:27,840 --> 00:20:31,920 Speaker 1: NFL promotion on Fox. That's correct. Well, now I'm sorry, 364 00:20:31,920 --> 00:20:36,800 Speaker 1: it's sixty two, isn't. It isn't. The reality is that 365 00:20:37,359 --> 00:20:42,679 Speaker 1: you need this content NBC. NBC famously said in the 366 00:20:43,280 --> 00:20:46,280 Speaker 1: in the late nineties were out of the NFL business, 367 00:20:46,920 --> 00:20:48,720 Speaker 1: and then they went back in in a big way. 368 00:20:48,520 --> 00:20:51,919 Speaker 1: They couldn't afford to be out of it, and and 369 00:20:52,240 --> 00:20:55,199 Speaker 1: they came up with Sunday night football. So it is 370 00:20:55,359 --> 00:21:00,199 Speaker 1: a substantial driver for it, not only for the the 371 00:21:00,280 --> 00:21:03,719 Speaker 1: profitability of the sport itself, and no question that they 372 00:21:03,800 --> 00:21:05,920 Speaker 1: become profitable, but you have to work really hard because 373 00:21:05,960 --> 00:21:12,360 Speaker 1: the rights, no question or expensive, but it infuses momentum 374 00:21:12,520 --> 00:21:16,919 Speaker 1: and success across your entire media company. If you're watching 375 00:21:16,920 --> 00:21:18,960 Speaker 1: a game on a Sunday night, then you're set is 376 00:21:18,960 --> 00:21:22,000 Speaker 1: probably left on that channel for for Monday. You can 377 00:21:22,040 --> 00:21:24,680 Speaker 1: cross promote, as you said, the Simpsons, you can cross 378 00:21:24,720 --> 00:21:27,240 Speaker 1: promote all the shows that you have on your network. 379 00:21:27,600 --> 00:21:32,280 Speaker 1: And now when you're talking about all these multi platform distributors, 380 00:21:32,320 --> 00:21:36,480 Speaker 1: you can sell subscriptions to Peacock into the next version 381 00:21:36,480 --> 00:21:39,560 Speaker 1: of CBS all Access into This is when my head 382 00:21:39,600 --> 00:21:46,000 Speaker 1: starts to Hurtle, but it's they're all The reality is 383 00:21:46,040 --> 00:21:49,240 Speaker 1: regardless of what the product is, what the services that 384 00:21:49,320 --> 00:21:53,080 Speaker 1: the media company has the NFL. Football is just a 385 00:21:53,320 --> 00:21:57,960 Speaker 1: terrific platform for cross promoting and selling. So it creates momentum, 386 00:21:58,080 --> 00:22:03,320 Speaker 1: creates success, and converse, not having it can impede your progress. Lee. 387 00:22:03,400 --> 00:22:06,080 Speaker 1: You know, you just went through TV providers and how 388 00:22:06,080 --> 00:22:09,280 Speaker 1: important the NFL is to them. In this next negotiation, 389 00:22:09,359 --> 00:22:11,760 Speaker 1: we're going to see an increased presence from the digital 390 00:22:11,800 --> 00:22:16,399 Speaker 1: companies as well. Probably not Facebook, but certainly Amazon, Google, Apple. 391 00:22:16,480 --> 00:22:18,920 Speaker 1: I think they'll all be at the table. I'm curious 392 00:22:18,920 --> 00:22:21,159 Speaker 1: if you think that kind of on the whole media. 393 00:22:21,320 --> 00:22:22,840 Speaker 1: And you know, I think all three of us on 394 00:22:22,880 --> 00:22:24,840 Speaker 1: this podcast have been guilty of this in some degree, 395 00:22:25,160 --> 00:22:28,840 Speaker 1: have maybe overstated the presence that that digital media is 396 00:22:28,840 --> 00:22:30,960 Speaker 1: going to have in negotiations like this. Are are those 397 00:22:30,960 --> 00:22:33,679 Speaker 1: companies ready to take a big chunk? And they have 398 00:22:33,760 --> 00:22:36,120 Speaker 1: the money, but are they ready tech wise to take 399 00:22:36,119 --> 00:22:38,200 Speaker 1: a big chump? Alive? All right, right, Yeah, it's it's 400 00:22:38,200 --> 00:22:39,919 Speaker 1: a really good question. But I think you sort of 401 00:22:39,920 --> 00:22:41,800 Speaker 1: have to take a step back and take a look 402 00:22:41,800 --> 00:22:44,679 Speaker 1: at how the NFL has been preparing the market for 403 00:22:44,760 --> 00:22:47,919 Speaker 1: the past five six years or more. Yeah, explain that 404 00:22:48,119 --> 00:22:52,520 Speaker 1: in terms of streaming, I mean, yeah, I mean, we're 405 00:22:52,520 --> 00:22:55,439 Speaker 1: forgetting a lot of deals here that led up to 406 00:22:55,480 --> 00:22:59,000 Speaker 1: what's about to take place. I was actually doing work 407 00:22:59,080 --> 00:23:03,760 Speaker 1: with Eyes and Gosh about ten plus years ago and 408 00:23:04,119 --> 00:23:07,320 Speaker 1: was working the NFL and negotiated the first streaming deal 409 00:23:07,359 --> 00:23:09,600 Speaker 1: for Thursday Night Football. And it wasn't seen by too 410 00:23:09,600 --> 00:23:13,160 Speaker 1: many people when it was launched, but it was Verizon 411 00:23:13,200 --> 00:23:14,879 Speaker 1: was eager for it, and the NFL was eager to 412 00:23:14,920 --> 00:23:18,359 Speaker 1: try it out. And since then, the NFL has done 413 00:23:19,240 --> 00:23:24,600 Speaker 1: streaming deals for specific games such as the London games. Uh, 414 00:23:24,720 --> 00:23:30,239 Speaker 1: such as Thursday Night Football with Twitter, with YouTube. You know, 415 00:23:30,440 --> 00:23:34,720 Speaker 1: they've experimented these games on a various platforms and part 416 00:23:34,760 --> 00:23:37,760 Speaker 1: of it is to get people and get companies up 417 00:23:37,800 --> 00:23:40,480 Speaker 1: to speed. As you noted, and I saw, you know, 418 00:23:40,520 --> 00:23:44,640 Speaker 1: Brian Rolapp, who heads up NFL Media, was speaking recently 419 00:23:44,720 --> 00:23:47,880 Speaker 1: and he said this before another other public venues. He said, 420 00:23:47,920 --> 00:23:50,320 Speaker 1: you know, I'm and I'm paraphrasing here. He says, I'm 421 00:23:50,440 --> 00:23:53,120 Speaker 1: very confident that that any of these media companies can 422 00:23:53,240 --> 00:23:56,840 Speaker 1: write a check for NFL content. The question is can 423 00:23:56,880 --> 00:24:01,600 Speaker 1: they handle fifteen million, twenty million, twenty five million unique 424 00:24:01,800 --> 00:24:05,680 Speaker 1: viewers watching a game? And I think that has been 425 00:24:05,680 --> 00:24:09,000 Speaker 1: a question mark. Uh, you know, three or four or 426 00:24:09,000 --> 00:24:11,080 Speaker 1: five six years ago, I think it's less of a 427 00:24:11,160 --> 00:24:14,240 Speaker 1: question mark now. Interesting. We hosted a Super Bowl party 428 00:24:14,240 --> 00:24:16,240 Speaker 1: in my apartment. I caught the cord a year ago. 429 00:24:16,560 --> 00:24:19,360 Speaker 1: I was like, I don't have the confidence in digital 430 00:24:19,680 --> 00:24:21,320 Speaker 1: to stream the super Bowl right now. So I went 431 00:24:21,359 --> 00:24:23,440 Speaker 1: out and had to, you know, get a new antenna 432 00:24:23,480 --> 00:24:26,040 Speaker 1: chord essentially so that, yeah, that I could get the 433 00:24:26,080 --> 00:24:30,359 Speaker 1: Fox Fox on my TV because I had so little. 434 00:24:30,359 --> 00:24:31,800 Speaker 1: By the way, part, did you know that he had 435 00:24:31,840 --> 00:24:35,600 Speaker 1: a Super Bowl party? No? I didn't know either, Thank you, Evan. 436 00:24:35,760 --> 00:24:39,000 Speaker 1: That was that was by design. Guys. I think we've 437 00:24:39,000 --> 00:24:42,040 Speaker 1: all been shut out. We've all been shut out. Unbelievable 438 00:24:42,480 --> 00:24:46,160 Speaker 1: was invited, but you guys are not. But let's let's 439 00:24:46,160 --> 00:24:47,800 Speaker 1: actual pivot away from the NFL for a second to 440 00:24:47,920 --> 00:24:50,160 Speaker 1: I want to hear your thoughts on the NBA um 441 00:24:50,160 --> 00:24:52,199 Speaker 1: a league that is, you know, kind of in this 442 00:24:52,200 --> 00:24:56,040 Speaker 1: odd dichotomy right now where they are tremendously popular from 443 00:24:56,080 --> 00:24:59,679 Speaker 1: a you know, cultural relevant standpoint, and yet you know, 444 00:24:59,760 --> 00:25:01,560 Speaker 1: the a trick that I think baby Adam Silver might 445 00:25:01,600 --> 00:25:04,879 Speaker 1: care the most about, you know, ratings is going down. 446 00:25:05,280 --> 00:25:07,720 Speaker 1: How how healthy do you think the NBA is right now? 447 00:25:07,800 --> 00:25:09,760 Speaker 1: From a media Let's say, but I mean Adam said 448 00:25:09,800 --> 00:25:12,040 Speaker 1: it people of any of us because of our our 449 00:25:12,119 --> 00:25:17,119 Speaker 1: young demo. But those those folks are not consuming our 450 00:25:17,200 --> 00:25:19,760 Speaker 1: game on broadcast. They don't want it the way we're 451 00:25:19,760 --> 00:25:22,600 Speaker 1: presenting it. So how do you fix that? Well, I 452 00:25:22,920 --> 00:25:24,920 Speaker 1: think it's going to be fixed over the course of 453 00:25:24,920 --> 00:25:27,520 Speaker 1: the next several years. In terms of distribution, I mean, 454 00:25:27,760 --> 00:25:31,240 Speaker 1: they have what every sports league is eager for, which 455 00:25:31,320 --> 00:25:35,560 Speaker 1: is a young demo that's your next generation of fans. 456 00:25:35,640 --> 00:25:37,960 Speaker 1: I mean, ultimately, you take a look and you get 457 00:25:37,960 --> 00:25:40,520 Speaker 1: away from the you know, the day to day of 458 00:25:40,680 --> 00:25:43,119 Speaker 1: who's you know, who's beating home and what the scores 459 00:25:43,160 --> 00:25:46,600 Speaker 1: are and what the standings are. There's longer term strategies 460 00:25:46,640 --> 00:25:50,320 Speaker 1: in play here, and from a any sports league standpoint, 461 00:25:50,720 --> 00:25:53,560 Speaker 1: it's where my next generation of fans coming from. And 462 00:25:53,720 --> 00:25:58,080 Speaker 1: the NBA has been tremendously successful and attaching itself to 463 00:25:58,760 --> 00:26:01,240 Speaker 1: and presenting its game in a way and attaching itself 464 00:26:01,240 --> 00:26:04,000 Speaker 1: to music in the culture in a way that generates 465 00:26:04,119 --> 00:26:07,359 Speaker 1: new generations of fans that are really tuned into what 466 00:26:07,440 --> 00:26:10,520 Speaker 1: the NBA has to offer. No question that in the 467 00:26:10,560 --> 00:26:14,040 Speaker 1: most recent television they did, they increased their rights fees 468 00:26:14,320 --> 00:26:16,840 Speaker 1: roughly by two and after three times their previous deal. 469 00:26:17,320 --> 00:26:19,440 Speaker 1: So they're getting what two point five two point six 470 00:26:19,480 --> 00:26:22,240 Speaker 1: billion versus the nine hundred million that was called hedging 471 00:26:22,280 --> 00:26:25,520 Speaker 1: against the decline of broadcast TV. Yeah, and then they 472 00:26:25,560 --> 00:26:28,800 Speaker 1: made a substantial and gain in terms of offering up 473 00:26:28,840 --> 00:26:31,959 Speaker 1: content on ESPN and and T N T and they 474 00:26:32,000 --> 00:26:36,119 Speaker 1: still wanted a broadcast presence. Would they have reduced that 475 00:26:36,359 --> 00:26:40,400 Speaker 1: broadcast presence today versus what when they did this deal originally? 476 00:26:40,640 --> 00:26:44,480 Speaker 1: Probably at the same time, though, broadcasters, and you're gonna 477 00:26:44,520 --> 00:26:48,440 Speaker 1: see this with the NFL negotiations, broadcasters are tremendously eager 478 00:26:48,480 --> 00:26:50,520 Speaker 1: to put on sports on any night of the week 479 00:26:50,840 --> 00:26:52,720 Speaker 1: because again, it's one of the few things they know 480 00:26:52,840 --> 00:26:55,920 Speaker 1: they can generate a large audience. Here's where I would 481 00:26:55,960 --> 00:26:58,440 Speaker 1: push back on that a little bit, because Adam Silver 482 00:26:58,560 --> 00:27:00,600 Speaker 1: is very much in this boat where you know, we 483 00:27:00,680 --> 00:27:03,479 Speaker 1: have young fans and they consume things differently. I wonder 484 00:27:03,640 --> 00:27:06,160 Speaker 1: if you know, young fans who love the NFL are 485 00:27:06,160 --> 00:27:08,840 Speaker 1: finding their way to watch live NFL games, they just 486 00:27:08,840 --> 00:27:10,560 Speaker 1: don't seem to be doing so in the NBA. I 487 00:27:10,600 --> 00:27:13,640 Speaker 1: wonder if there is something about the nature of basketball 488 00:27:13,920 --> 00:27:16,199 Speaker 1: where there's a lot more games in the NFL you know, 489 00:27:16,280 --> 00:27:19,080 Speaker 1: the first three quarters are not particularly relevant or exciting. 490 00:27:19,320 --> 00:27:22,440 Speaker 1: I wonder if the NBA has built a product that 491 00:27:22,560 --> 00:27:25,000 Speaker 1: is much more exciting to be consumed when you're not 492 00:27:25,040 --> 00:27:28,240 Speaker 1: watching live games, but you're following the drama off the course. 493 00:27:29,560 --> 00:27:32,000 Speaker 1: Won't make a free throw, You'll be okay? Yeah? Are 494 00:27:32,040 --> 00:27:33,920 Speaker 1: people are gonna want to bet on that? That's my question. 495 00:27:34,000 --> 00:27:36,240 Speaker 1: Is there something inherent about the way the NBA game 496 00:27:36,280 --> 00:27:38,359 Speaker 1: and schedule is set up that might make it actually 497 00:27:38,440 --> 00:27:41,440 Speaker 1: less of a of a positive TV product despite its popularity. 498 00:27:41,920 --> 00:27:44,680 Speaker 1: I think the rating story of Oh my God, the 499 00:27:44,920 --> 00:27:47,320 Speaker 1: NBA ratings are down for me, it's in the same 500 00:27:47,359 --> 00:27:49,960 Speaker 1: category as from several years ago, is oh my God, 501 00:27:50,000 --> 00:27:52,840 Speaker 1: the NFL ratings are down. First of all, in terms 502 00:27:52,880 --> 00:27:57,680 Speaker 1: of comparisons to other content, it's far far stronger than 503 00:27:57,760 --> 00:28:00,199 Speaker 1: than most of the content that have dropped much or 504 00:28:00,240 --> 00:28:04,960 Speaker 1: in terms of ratings comprehend comparatively. Beyond that, there's specific 505 00:28:04,960 --> 00:28:06,960 Speaker 1: things that have happened to the NBA this year this 506 00:28:07,000 --> 00:28:10,880 Speaker 1: season that they couldn't control, you know, the load management issue, 507 00:28:11,320 --> 00:28:15,359 Speaker 1: Zion being injured, a variety of particular issues, and the 508 00:28:15,359 --> 00:28:17,840 Speaker 1: fact that the reality is regular season games and this 509 00:28:17,960 --> 00:28:20,760 Speaker 1: is something specifically the NBA, and they're trying to address 510 00:28:21,119 --> 00:28:23,400 Speaker 1: you know, they count in the standings, but it's not 511 00:28:23,440 --> 00:28:27,120 Speaker 1: like the NFL, where every game counts so much towards 512 00:28:27,200 --> 00:28:30,040 Speaker 1: the playoffs and towards success. HEYY, can I say let 513 00:28:30,040 --> 00:28:31,960 Speaker 1: me just jump in for one second. I think I 514 00:28:31,960 --> 00:28:34,960 Speaker 1: would say that the biggest boost for the NBA is 515 00:28:35,000 --> 00:28:37,960 Speaker 1: that the true heavy lifting. And yes they'll experiment with 516 00:28:37,960 --> 00:28:40,040 Speaker 1: in season, tournament, they can adjust the schedule and things 517 00:28:40,080 --> 00:28:43,880 Speaker 1: like that, but the true heavy lifting will fall upon 518 00:28:43,920 --> 00:28:46,320 Speaker 1: their partners, and they're already doing it, whether it's a 519 00:28:46,480 --> 00:28:49,640 Speaker 1: T and T, whether it's ESPN, and we know they're 520 00:28:49,720 --> 00:28:53,479 Speaker 1: rushing to migrate as many customers they can to ESPN plus, 521 00:28:53,600 --> 00:28:56,280 Speaker 1: so the heavy lifting, it's sort of it'll benefit both, 522 00:28:56,760 --> 00:29:00,040 Speaker 1: but it's it's incumbent upon the partners to do it, 523 00:29:00,200 --> 00:29:02,840 Speaker 1: no question, And all the partners you just discussed, I mean, 524 00:29:03,360 --> 00:29:07,480 Speaker 1: certainly ESPN is going to be offering up because they're 525 00:29:07,520 --> 00:29:09,880 Speaker 1: offering up on virtual m v p d s right 526 00:29:09,920 --> 00:29:12,520 Speaker 1: now in terms of the ESPN suite of networks. You 527 00:29:12,520 --> 00:29:14,800 Speaker 1: can see them on on a T and T TV, 528 00:29:15,000 --> 00:29:18,480 Speaker 1: you can see them on on on YouTube YouTube TV, 529 00:29:18,640 --> 00:29:21,960 Speaker 1: so you can see these games streamed right now as 530 00:29:22,000 --> 00:29:25,720 Speaker 1: part of these virtual cable, virtual pay TV packages that 531 00:29:25,800 --> 00:29:28,400 Speaker 1: the streamers are offering, uh, the same as going to 532 00:29:28,440 --> 00:29:31,160 Speaker 1: be happening with Turner. I mean, they're offering up HBO Max, 533 00:29:31,200 --> 00:29:33,440 Speaker 1: and who knows, they may strike deals to put some 534 00:29:33,480 --> 00:29:36,440 Speaker 1: of their their NBA content there as well, since it's 535 00:29:36,440 --> 00:29:39,880 Speaker 1: all tied into t n T and TBS. But I 536 00:29:39,920 --> 00:29:42,320 Speaker 1: do believe that it's cyclical for the NBA in the 537 00:29:42,400 --> 00:29:47,640 Speaker 1: sense that the look this past July, ESPN was running 538 00:29:47,680 --> 00:29:51,480 Speaker 1: for four hour live uh, you know, free agency specials. 539 00:29:51,520 --> 00:29:55,080 Speaker 1: That's the fact that players were signing with other teams. 540 00:29:55,560 --> 00:29:57,920 Speaker 1: Was had had this league at a fever pitch, and 541 00:29:57,960 --> 00:30:00,160 Speaker 1: people were probably watching that more than they were watching 542 00:30:00,160 --> 00:30:04,640 Speaker 1: baseball at that point. So I'm fully confident that I 543 00:30:04,640 --> 00:30:06,520 Speaker 1: think we've already seen it with the All Star Game 544 00:30:06,520 --> 00:30:09,959 Speaker 1: and the aftermath. People get into gear in terms of 545 00:30:10,080 --> 00:30:14,400 Speaker 1: following the NBA after the holidays, and by the time 546 00:30:14,440 --> 00:30:16,400 Speaker 1: the playoffs roll around, it will be at a fever 547 00:30:16,480 --> 00:30:19,080 Speaker 1: pitch again and a lot of this stuff will be forgotten. 548 00:30:19,600 --> 00:30:22,160 Speaker 1: But I do believe that in the next set of 549 00:30:22,160 --> 00:30:24,960 Speaker 1: media deals, you're gonna see much more of an emphasis 550 00:30:25,000 --> 00:30:28,200 Speaker 1: on streaming. You want to be where your audiences are. 551 00:30:28,280 --> 00:30:30,400 Speaker 1: You want to be where your consumers and your next 552 00:30:30,440 --> 00:30:33,920 Speaker 1: generation the fans are. They are streaming, You're right there, 553 00:30:33,960 --> 00:30:36,680 Speaker 1: not watching broadcast television is the extent they used to. 554 00:30:37,160 --> 00:30:39,080 Speaker 1: So you have to be able to offer up more 555 00:30:39,080 --> 00:30:41,760 Speaker 1: of your content to where your fans are. And for 556 00:30:41,800 --> 00:30:43,880 Speaker 1: the NBA, that has to be in a range of 557 00:30:43,920 --> 00:30:47,719 Speaker 1: streaming platforms, which, as you noted, it's got uh you know, 558 00:30:48,040 --> 00:30:53,160 Speaker 1: ESPN and and Turners certainly have a substantial presence. Here's 559 00:30:53,200 --> 00:30:54,720 Speaker 1: what I gotta We'll let you get out on this. 560 00:30:54,880 --> 00:30:56,360 Speaker 1: What do you got at your house? What's your setup? 561 00:30:57,480 --> 00:31:03,560 Speaker 1: I'm insane. I have I have direct TV because I 562 00:31:03,600 --> 00:31:05,400 Speaker 1: like to be able to have all the additional sports 563 00:31:05,440 --> 00:31:07,600 Speaker 1: packages to go along with it. But that's not gonna 564 00:31:07,760 --> 00:31:10,920 Speaker 1: That's not gonna have Sunday Ticket anymore, is it? Or well, 565 00:31:11,120 --> 00:31:13,160 Speaker 1: what do you offincially two or three years down? Yeah, 566 00:31:13,280 --> 00:31:15,240 Speaker 1: that's one of the things. I think one of the 567 00:31:15,280 --> 00:31:18,760 Speaker 1: questions that you had previously was will the streamers be involved? 568 00:31:18,800 --> 00:31:21,280 Speaker 1: As far as the NFL is concerned. I think Sunday 569 00:31:21,320 --> 00:31:23,520 Speaker 1: Ticket is a prime operas perfect place for them to 570 00:31:23,520 --> 00:31:25,800 Speaker 1: do it. Yeah. Look, look, going back the history of it, 571 00:31:25,960 --> 00:31:28,720 Speaker 1: Sunday Ticket was on satellite because there wasn't the bandwidth 572 00:31:28,720 --> 00:31:31,959 Speaker 1: I'm cable to have, you know, ten twelve channels. Certainly 573 00:31:31,960 --> 00:31:35,640 Speaker 1: satellite has it going forward, infinite bandwidth on the streamers, 574 00:31:35,640 --> 00:31:38,200 Speaker 1: A T and T has expressed potential interest in not 575 00:31:38,320 --> 00:31:41,400 Speaker 1: being the exclusive partner for Sunday tickets, So I think 576 00:31:41,440 --> 00:31:44,360 Speaker 1: that any number of streamers could be putting on Sunday ticket. 577 00:31:44,360 --> 00:31:46,440 Speaker 1: All right, berk, we have thirty seconds. Can continue with 578 00:31:46,480 --> 00:31:47,840 Speaker 1: what you got your crazy? You got? You got the 579 00:31:47,880 --> 00:31:49,800 Speaker 1: direct TV? What else you got in your hookup? I 580 00:31:49,960 --> 00:31:54,640 Speaker 1: have a Netflix, I have Hulu, I have ESPN Plus, 581 00:31:55,600 --> 00:32:01,800 Speaker 1: I have Prime Video. Uh, and just it's just insane. 582 00:32:01,960 --> 00:32:04,040 Speaker 1: You really don't want to see my pay TV bill 583 00:32:04,120 --> 00:32:07,760 Speaker 1: and streaming bill. How many remote controls? It's about three 584 00:32:07,840 --> 00:32:10,880 Speaker 1: or four, and we try to organize them. My wife 585 00:32:10,960 --> 00:32:13,400 Speaker 1: is not overly thrilled with app but she realizes I 586 00:32:13,440 --> 00:32:17,080 Speaker 1: tell her it's business. I have to watch sports, it's business, 587 00:32:17,120 --> 00:32:21,280 Speaker 1: So she she appreciates that. Thank you very much, lee 588 00:32:21,320 --> 00:32:24,560 Speaker 1: Burg Media Consultant. I get it because we lose remote 589 00:32:24,600 --> 00:32:27,600 Speaker 1: controls in our house too. Yeah, whoever serves the universal 590 00:32:27,640 --> 00:32:29,800 Speaker 1: remote think give me small. It works across you know, 591 00:32:30,040 --> 00:32:32,600 Speaker 1: platform agnostic that that's coming in for me. That's what 592 00:32:32,640 --> 00:32:35,800 Speaker 1: I need, Lee, Thank you so much, sir glad To. 593 00:32:36,480 --> 00:32:40,400 Speaker 1: There was a moment and Lee was talking about sports 594 00:32:40,440 --> 00:32:45,200 Speaker 1: and how the intro too from football heading into the 595 00:32:45,240 --> 00:32:48,320 Speaker 1: next show after that like sixty minutes, and it made 596 00:32:48,360 --> 00:32:51,240 Speaker 1: me think all of that started from the Heidie Bowl, 597 00:32:51,760 --> 00:32:54,880 Speaker 1: and I remember the Hide Bowl the New York Jets. 598 00:32:54,920 --> 00:32:58,480 Speaker 1: It's well that game that was the that was Yeah, 599 00:32:58,640 --> 00:33:02,280 Speaker 1: that was that with Oakland Raiders. Yeah, And in case 600 00:33:02,320 --> 00:33:06,440 Speaker 1: anybody is not familiar with it, the NBC was broadcasting 601 00:33:06,480 --> 00:33:10,160 Speaker 1: the game and we're coming up on seven o'clock and 602 00:33:10,200 --> 00:33:14,600 Speaker 1: at that time, Disney was highly rated and it was 603 00:33:14,960 --> 00:33:16,920 Speaker 1: Heidi that was going to be shown. All the contract 604 00:33:16,960 --> 00:33:19,960 Speaker 1: called for, yeah, from the movie to start at seven, right, 605 00:33:20,040 --> 00:33:22,120 Speaker 1: But it was a close game, and now they were 606 00:33:22,120 --> 00:33:26,320 Speaker 1: trying to get into the executives, hey stay with the game, 607 00:33:26,800 --> 00:33:29,880 Speaker 1: but the network said, nope, We're going to Heidi and 608 00:33:29,920 --> 00:33:32,120 Speaker 1: then running for the for the winning score and they 609 00:33:32,160 --> 00:33:34,080 Speaker 1: cut to the cut to the credits for the movie 610 00:33:34,120 --> 00:33:37,400 Speaker 1: that they but the opening credit and then Oakland scored 611 00:33:37,560 --> 00:33:39,960 Speaker 1: and they lost. So that but that's how that whole 612 00:33:40,000 --> 00:33:44,480 Speaker 1: thing started, with staying with the game from this point forward. Yeah, 613 00:33:44,480 --> 00:33:47,280 Speaker 1: I thought Lead had had a good defense. Or you know, 614 00:33:47,560 --> 00:33:50,320 Speaker 1: don't worry about the NBA right the It's one of 615 00:33:50,320 --> 00:33:52,680 Speaker 1: the fascinating topics that I like to think about a lot. 616 00:33:52,760 --> 00:33:55,800 Speaker 1: Right now, is what I really think about the NBA's 617 00:33:55,840 --> 00:33:59,240 Speaker 1: media presence. I'm not sure I fully agree that you 618 00:33:59,280 --> 00:34:01,320 Speaker 1: were contorting of face. You were contorting your face. I 619 00:34:02,240 --> 00:34:04,360 Speaker 1: continue to believe that the problem is not that young 620 00:34:04,400 --> 00:34:06,480 Speaker 1: people don't want to watch cable TV or don't want 621 00:34:06,480 --> 00:34:08,480 Speaker 1: to watch TV. I think the problem for the NBA 622 00:34:08,520 --> 00:34:10,359 Speaker 1: is that young people don't want to watch games live. 623 00:34:11,080 --> 00:34:14,320 Speaker 1: I think the NBA is a tremendously popular and compelling product, 624 00:34:14,560 --> 00:34:18,680 Speaker 1: but unfortunately that's the games are not the compelling part 625 00:34:18,719 --> 00:34:21,279 Speaker 1: of it. Um And I don't think the answer is 626 00:34:21,440 --> 00:34:24,200 Speaker 1: finding a way to stream games on people's phones and 627 00:34:24,239 --> 00:34:26,360 Speaker 1: be able to make them available on their smart TVs, 628 00:34:26,360 --> 00:34:28,960 Speaker 1: are on their computers. But you know, Lee is a 629 00:34:28,960 --> 00:34:30,920 Speaker 1: smarter man than I am, um And it's I think 630 00:34:30,960 --> 00:34:33,480 Speaker 1: it's good for for the NBA to hear someone like 631 00:34:33,560 --> 00:34:35,560 Speaker 1: him saying, listen, you know, the NBA is totally fine. 632 00:34:35,560 --> 00:34:37,719 Speaker 1: These things are cyclical. They will figure it out. You know, 633 00:34:37,760 --> 00:34:39,759 Speaker 1: the most important thing is their popularity, which I don't 634 00:34:39,760 --> 00:34:42,040 Speaker 1: think anybody can doubt. You know that the NBA, you know, 635 00:34:42,120 --> 00:34:45,560 Speaker 1: culturally is is tremendously relevant. Um, but yeah, very interested 636 00:34:45,560 --> 00:34:47,160 Speaker 1: in that conversation. I think we're going to continue to 637 00:34:47,200 --> 00:34:49,560 Speaker 1: have talks about where the NBA is and I'm very 638 00:34:49,560 --> 00:34:51,960 Speaker 1: curious about playoff ratings when when we do get there 639 00:34:52,000 --> 00:34:55,160 Speaker 1: and there is only one takeaway novihe Williams is a 640 00:34:55,239 --> 00:35:01,239 Speaker 1: jerk super Bowl party at the apartment in knowing we 641 00:35:01,239 --> 00:35:04,680 Speaker 1: were like, listen, we weren't going. He knows, darn well. 642 00:35:04,760 --> 00:35:07,879 Speaker 1: I probably like, you make the invitation knowing, darn well, 643 00:35:07,920 --> 00:35:09,879 Speaker 1: neither one of us is coming because we just there's 644 00:35:09,880 --> 00:35:12,239 Speaker 1: just too much going on. I didn't even get the invitation. 645 00:35:12,480 --> 00:35:14,920 Speaker 1: This is how we find out there will be retribution. 646 00:35:15,040 --> 00:35:17,239 Speaker 1: My apartment is smaller than the studio. There will be 647 00:35:17,480 --> 00:35:20,160 Speaker 1: We already said we're not coming. You know we're not coming. 648 00:35:20,200 --> 00:35:22,120 Speaker 1: You have to extend it. That's like you make the 649 00:35:22,160 --> 00:35:24,000 Speaker 1: offer to drive some of the airport and then like 650 00:35:24,040 --> 00:35:25,839 Speaker 1: they don't need the ride. You guys having a party 651 00:35:25,960 --> 00:35:30,239 Speaker 1: get some points you can't make You can't make it. Sorry, man, 652 00:35:30,239 --> 00:35:34,440 Speaker 1: I can't make it, man, Pringles, Sorry you don't want 653 00:35:36,160 --> 00:35:38,040 Speaker 1: It feels better to be number one than number five. 654 00:35:38,080 --> 00:35:39,680 Speaker 1: I'll wear a number because of Mike. We have a 655 00:35:39,760 --> 00:35:41,600 Speaker 1: chance to go for three in a row. Kod numbers 656 00:35:41,600 --> 00:35:43,760 Speaker 1: in a a good time. When I first started wearing the number, 657 00:35:43,840 --> 00:35:47,359 Speaker 1: how would just have the Floomberg business of sports the 658 00:35:47,480 --> 00:35:50,560 Speaker 1: number of the week? Time now for the number of 659 00:35:50,600 --> 00:35:53,640 Speaker 1: the week, and you can play along at home. I'm 660 00:35:53,640 --> 00:35:58,160 Speaker 1: going to give four clues to this so and you 661 00:35:58,200 --> 00:36:00,280 Speaker 1: know we have a time of it. I know about 662 00:36:00,280 --> 00:36:02,480 Speaker 1: every ten seconds. I'm gonna move on to the next clue, 663 00:36:02,680 --> 00:36:07,400 Speaker 1: every ten seconds, every two seconds. Whatever. Uh, here's the 664 00:36:07,400 --> 00:36:10,320 Speaker 1: first one. It was valued that six hundred fifty million 665 00:36:10,320 --> 00:36:18,680 Speaker 1: dollars in Okay? Uh little basketball team? Was that? Iron Man? Wow, 666 00:36:19,480 --> 00:36:24,800 Speaker 1: you're right here. It's the term. What is happening? Wanda Sports, 667 00:36:24,840 --> 00:36:28,680 Speaker 1: the China based sports marketing and event promoter, confirmed that 668 00:36:28,719 --> 00:36:32,640 Speaker 1: it is engaging in preliminary discussions on a potential sale 669 00:36:33,000 --> 00:36:36,080 Speaker 1: of its iron Man triathlon business. I was going to 670 00:36:36,200 --> 00:36:38,919 Speaker 1: give four. You would have gotten four, Evan because as 671 00:36:38,920 --> 00:36:47,840 Speaker 1: the terms include Aquabike, Clydesdale's and negative split. Would glad 672 00:36:47,920 --> 00:36:51,200 Speaker 1: we got it? You have been listening to the Bloomberg 673 00:36:51,200 --> 00:36:53,319 Speaker 1: Business of Sports. We're here each and every week at 674 00:36:53,360 --> 00:36:56,440 Speaker 1: the same time. Scott is good plus online wherever you 675 00:36:56,480 --> 00:36:58,800 Speaker 1: get your podcast and you can catch those Mondays, Wednesdays 676 00:36:58,800 --> 00:37:01,400 Speaker 1: and Thursdays. Michael Bar on Twitter at Big bar Sports, 677 00:37:02,280 --> 00:37:06,239 Speaker 1: Williams at Novie Underscore Williams and I'm Scott. When you're 678 00:37:06,280 --> 00:37:11,200 Speaker 1: proud of something I do, you're cavelling, Yes, you're cavelling, 679 00:37:11,280 --> 00:37:13,440 Speaker 1: and then you want to say you're for Clint. So 680 00:37:13,600 --> 00:37:15,279 Speaker 1: watch the view and now you'll get it all. You 681 00:37:15,320 --> 00:37:18,360 Speaker 1: can follow me on Twitter at sasnik. Thanks for joining us. 682 00:37:18,360 --> 00:37:20,040 Speaker 1: Please show it next week when we speak with the 683 00:37:20,040 --> 00:37:22,880 Speaker 1: biggest and brightest in the sports business industry. Here listening 684 00:37:22,920 --> 00:37:25,200 Speaker 1: to the Bloomberg business of sports, and you can catch 685 00:37:25,239 --> 00:37:28,040 Speaker 1: the show wherever you get your podcasts.