WEBVTT - Lamborghini CEO Talks Keys To Success and What's Ahead

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News. I'm Matt Miller and

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<v Speaker 1>I'm Hannah Elliott, and this is Hot Pursuit.

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<v Speaker 2>All right, we have a very special guest this week,

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<v Speaker 2>Stephen Winkleman, who is the CEO right now of Lamborghini.

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<v Speaker 2>But he's worn so many hats in the automotive industry.

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<v Speaker 1>He has to be one of the most interesting automotive

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<v Speaker 1>chiefs around. You know, he was at Bugatti, he had

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<v Speaker 1>the dual role of head of Bugatti and Lamborghini at

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<v Speaker 1>the same time, which seems like insane, an insane job,

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<v Speaker 1>but very fascinating guy.

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<v Speaker 2>And at Audi Renschport and before that he was at Fiat.

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<v Speaker 2>So yeah, I agree, he's up there with like Sergio

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<v Speaker 2>Marcioni for me, yes, as one of the most interesting

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<v Speaker 2>characters with some of the most experience of any of

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<v Speaker 2>the execs that we talked to. So looking forward to

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<v Speaker 2>that interview. I also want to hear a little bit

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<v Speaker 2>more about your trip, because last time I talked to you,

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<v Speaker 2>you said you were headed to Spain. I know you

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<v Speaker 2>went to Sevilla or Seville as we call it here,

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<v Speaker 2>and you know it's one of my favorite places. So

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<v Speaker 2>how was it It.

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<v Speaker 1>Was really fun, I have to say. Unfortunately the days

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<v Speaker 1>that I was there Friday and Saturday, were the days

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<v Speaker 1>that it rained.

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<v Speaker 2>It's always at.

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<v Speaker 1>I know, out of a whole month of beautiful skies,

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<v Speaker 1>but it was wonderful. I went with Aston Martin to

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<v Speaker 1>drive the new Vantage, which is the next generation, completely

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<v Speaker 1>new performance numbers, some updated looks. Drove it on the

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<v Speaker 1>Monteblanco circuit in Seville or outside of Seville, and then

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<v Speaker 1>drove it for a couple hours in the rural areas

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<v Speaker 1>around town, which was gorgeous.

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<v Speaker 2>Very cool. I would drive straight over to Cordoba, Oh

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<v Speaker 2>I love I mean, and check out the temple or

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<v Speaker 2>whatever it is and all the cool houses there to.

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<v Speaker 1>Say, Seville is so beautiful. Of course the old cathedral there.

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<v Speaker 1>And I did not know this, but that was where

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<v Speaker 1>Christopher Columbus sailed out of Oh yeah, on his way

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<v Speaker 1>to the quote.

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<v Speaker 2>Unquote Crystal Ball Cologne. Yeah. I love it, and I

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<v Speaker 2>did love the Asston when I saw the pictures at

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<v Speaker 2>first when it came out, I thought, wow, it's it's beautiful.

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<v Speaker 2>Now you posted some on Instagram that I thought it

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<v Speaker 2>looked a little bit too much like the Nissan Z

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<v Speaker 2>for me think.

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<v Speaker 1>At least coloring. Yeah, that that has to be a

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<v Speaker 1>color thing. And I have to say I can't really

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<v Speaker 1>talk about driving impressions yet because I'm under an embargo,

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<v Speaker 1>but I can talk about how it looks. And I

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<v Speaker 1>think your take is because the one that I drove

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<v Speaker 1>was like a Nissan orange with black wheels, and I

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<v Speaker 1>don't recommend it an orange, but I think there are

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<v Speaker 1>some gorgeous silvers and sort of gold colors and gray

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<v Speaker 1>colors that make it look really pretty. This car, this

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<v Speaker 1>vantage is actually a little bit wider than the previous

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<v Speaker 1>generation and has got some you.

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<v Speaker 2>Know, yips, got some hips on it, got some.

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<v Speaker 1>Hips on it, and got some air vents and sort

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<v Speaker 1>of new arrow and the grills slightly even bigger. Yeah,

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<v Speaker 1>it doesn't bother me. I thought it looked great. I

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<v Speaker 1>would not get an orange, I think, I don't think.

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<v Speaker 2>I agree. I think with Lamborghini, I would never do that.

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<v Speaker 2>I would get orange or like acid green. But with

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<v Speaker 2>the with the ones that you had at least on

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<v Speaker 2>your Instagram at Hannah Elliott X Oh, I like the silver.

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<v Speaker 2>I'd go with the more s dude color.

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<v Speaker 1>And let's be honest, that instantly makes you think of

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<v Speaker 1>a dB five or dB six. It takes you back

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<v Speaker 1>to the Bond days. You cannot go wrong. Actually, Aston

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<v Speaker 1>Martin says their most popular color is there green. They're

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<v Speaker 1>racing green, which is the same color as their Formula

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<v Speaker 1>One team, and they said when they debuted this, this

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<v Speaker 1>particular green with their racing team, that is the moment

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<v Speaker 1>when in the production cars this green became the most

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<v Speaker 1>popular color. It's interesting though it's not a true British

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<v Speaker 1>racing green has a little bit of blue in it.

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<v Speaker 1>It's very specific to Asston Martin. But yeah, they did

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<v Speaker 1>tell me that that is their most popular color for

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<v Speaker 1>their production cars. But yeah, I would get personally, I

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<v Speaker 1>like a silver Do you have silver?

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<v Speaker 2>Do you have a favorite Bond car or a Bond vehicle?

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<v Speaker 1>No, I don't. I would tell you the Lotus just

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<v Speaker 1>to be contrarian a suir, of course, just to be just.

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<v Speaker 2>I mean when I first saw that, I think I

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<v Speaker 2>saw that movie in the theater. That thing goes amphibious

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<v Speaker 2>and it's awesome.

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<v Speaker 1>Yeah, it's very cool.

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<v Speaker 3>I know.

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<v Speaker 1>I don't. I can't say that I'm a massive Bond fan.

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<v Speaker 1>I mean, of course it's iconic and I do like

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<v Speaker 1>Daniel Craig as as Bond. He's probably to answer your

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<v Speaker 1>unasked question, He's probably my favorite Bond. But I also

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<v Speaker 1>didn't have a problem with Pierce Brosnan either.

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<v Speaker 2>I agree with you on Daniel Craig, you know, I

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<v Speaker 2>mean everyone, the automatic answer is Sean Connery, and because

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<v Speaker 2>he's got for me in it for so long, I

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<v Speaker 2>loved or More as well. Sure, but I think Daniel

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<v Speaker 2>Craig is the best Bond. I was only asking because

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<v Speaker 2>I recently saw in bat that Moke has a Bond edition,

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<v Speaker 2>because in the first few movies, I guess there was

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<v Speaker 2>a Moke somewhere in the film, and so there's a

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<v Speaker 2>Bond Moke, which is pretty awesome. I also like the

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<v Speaker 2>Triumph Scrambler that he wrote in the last one. I

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<v Speaker 2>love a scrambler, but I didn't like the last movie

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<v Speaker 2>so much. I digress, I digress.

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<v Speaker 1>Yes, anyway, Saville was great, amazing food, of course, as

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<v Speaker 1>you might expect, and yeah, just any I didn't see

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<v Speaker 1>any flamenco unfortunately, you know. To be quite honest, I

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<v Speaker 1>was there for about thirty six to forty eight hours,

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<v Speaker 1>and most of that time was on a rape on

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<v Speaker 1>the racetrack, so I didn't I need to go back

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<v Speaker 1>and have some actual cultural moments there.

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<v Speaker 4>I agree.

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<v Speaker 2>The car it's such a it's such a hot place

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<v Speaker 2>for car and motorcycle debuts because the weather's so nice.

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<v Speaker 1>There are many in Spain this year, Bentley, Porsche, Aston Martin.

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<v Speaker 1>There are going to be.

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<v Speaker 2>Quite It's also did you know, I'm sure you do

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<v Speaker 2>that almost all Lamborghinis are named after famous Spanish bulls. Yes,

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<v Speaker 2>which is weird because Lamborghini's obviously very Italian, right, but

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<v Speaker 2>they name all of their cars after Spanish bulls.

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<v Speaker 1>Yeah.

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<v Speaker 2>I like that, you know what. Let's change the subject

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<v Speaker 2>and we'll go to the CEO of the Spanish bull

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<v Speaker 2>car maker. Let's get more from our interview now with

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<v Speaker 2>Stefan Winckelmann. Let's get you first to give us a

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<v Speaker 2>little bit of your CV or your timeline, because you've

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<v Speaker 2>had important positions at some of the most impressive car

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<v Speaker 2>makers in the world. So how did you get started

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<v Speaker 2>and how did you do this round trip from Lambo

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<v Speaker 2>to Lambo.

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<v Speaker 3>I was more into motorbikes actually when I grow up,

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<v Speaker 3>because I grew up in Rome, and in Rome, due

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<v Speaker 3>to the weather, there was no law for helmet. So

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<v Speaker 3>for me was the first love was driving motorbikes. And

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<v Speaker 3>then when I studied, I studied political sciences. I wanted

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<v Speaker 3>to be a professional soldier and I did the two

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<v Speaker 3>years in the army and then I decided not to

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<v Speaker 3>do it, and so I had to reinvent myself and

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<v Speaker 3>by chance I started with a trainee in the commercial

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<v Speaker 3>department of Mercedes Benz and then they were looking for bilingual,

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<v Speaker 3>perfect bilingual German and Italians in Fiatauto at that time.

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<v Speaker 2>So you were born in Berlin and then your parents

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<v Speaker 2>moved to Romani exactly.

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<v Speaker 4>I was born in Berlin.

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<v Speaker 3>My parents moved to Italy to Rome when I was

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<v Speaker 3>a baby, and when I joined Fiat, I was there

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<v Speaker 3>for eleven years.

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<v Speaker 4>And then there.

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<v Speaker 3>Came a call from the Volkslan group and they offered

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<v Speaker 3>me the position of CEO of Lamborghini. A lot of

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<v Speaker 3>my friends said not to go because it was a

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<v Speaker 3>hire and fireplace, and I said, at the end of

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<v Speaker 3>the day, this is an opportunity which is coming once

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<v Speaker 3>in a lifetime that you have and let's say responsibility,

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<v Speaker 3>a global responsibility from development or purchasing, production, marketing and sales,

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<v Speaker 3>which was my let's say my starting point in Fiat

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<v Speaker 3>and Mercedes, and so I started and I never regretted.

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<v Speaker 3>There were eleven years which were outstanding. We had a

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<v Speaker 3>lot of things we achieved. I had the opportunity and

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<v Speaker 3>or to make the launch of the Aventa or of

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<v Speaker 3>the Hura Can, to introduce all the the dairy ways,

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<v Speaker 3>also to have the one offs and a few off

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<v Speaker 3>strategies started, and to work a lot on the brand.

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<v Speaker 3>This was something which is incredible. And then the group

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<v Speaker 3>asked me to move to our the Sport Our. The

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<v Speaker 3>Sport is a company in embedded and the Audi AG

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<v Speaker 3>so it's a different approach.

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<v Speaker 4>It was interesting.

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<v Speaker 3>But then there was the opportunity to go to Bugatti

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<v Speaker 3>because Bugatti was let's say a company which they wanted

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<v Speaker 3>to develop and they asked me. At the time Mattias

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<v Speaker 3>Muller told me what you did in Lamborghini was something

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<v Speaker 3>which we would like also to see happening with Bugatti.

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<v Speaker 4>And then he was gone after four months.

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<v Speaker 2>And Mattis Muller, that was sad for me because he

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<v Speaker 2>was like my German namesake. Okay, you know running Volkswagen.

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<v Speaker 2>You so you started under Pich.

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<v Speaker 4>I started at that time it was no, it was

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<v Speaker 4>not Pie.

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<v Speaker 3>It was Pitchitzi at that time, and then Wintercon. Then

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<v Speaker 3>it was Mattias Muller, and then at the NDS, and

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<v Speaker 3>now it's Olive O Bloom.

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<v Speaker 1>What was your key to success working with those guys?

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<v Speaker 1>I mean, those are those are some sort of notorious bosses.

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<v Speaker 1>What did you learn from working around them? And what

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<v Speaker 1>was the key to your survival navigating that time?

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<v Speaker 3>You know, the toughest school I had was in Fiat Auto,

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<v Speaker 3>and I have to say that my mentors in Fiat

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<v Speaker 3>without having official mentors, this was something which was not existing.

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<v Speaker 4>In Fiat at that time.

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<v Speaker 3>They teach me always to face your fears, never to

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<v Speaker 3>give up, always to go ahead, and to be honest

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<v Speaker 3>because all along you have to watch in the mirror

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<v Speaker 3>every day, so you cannot hide from the truth. And

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<v Speaker 3>this was something which I appreciated because it's easy to say,

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<v Speaker 3>but if you are always and let's say in a

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<v Speaker 3>sandwich position and big corporations are like this, it was

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<v Speaker 3>important for me and from in the folks line group

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<v Speaker 3>for me, let's say, the longest CEO I was serving

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<v Speaker 3>for was Martin mintach On as the and he was

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<v Speaker 3>the maniac I sally. He is, in my opinion, about products,

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<v Speaker 3>about details, so he.

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<v Speaker 4>Gave us.

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<v Speaker 3>The focus on the product, which I really appreciated. Mattias

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<v Speaker 3>Muller is wasn't He's a friend, so we always had

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<v Speaker 3>a very good relation and he trusted me. And Oliver

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<v Speaker 3>Bloomer is a different type of style, but he's somebody

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<v Speaker 3>who is looking very much into the future. He has

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<v Speaker 3>a strategy and I really appreciate to be in his team.

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<v Speaker 2>By the way I want, I feel like Matthias Muller

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<v Speaker 2>is a true Faber. You know. I guess this won't

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<v Speaker 2>be as interesting for everybody around the world, but in

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<v Speaker 2>Germany people are very different if they're from you know,

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<v Speaker 2>the Black Forest exactly, or Berlin.

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<v Speaker 3>Matthias Muller was from eastern Germany by burs Or. He

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<v Speaker 3>is from eastern Germany by Bursa, but he is more

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<v Speaker 3>He worked then for Porsche, but he was for the

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<v Speaker 3>longest time of.

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<v Speaker 4>His career he was in Audi so his dialect is

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<v Speaker 4>very Bavarian. I don't know if you remember that. And

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<v Speaker 4>when he moved and I think he still lives in Shortga.

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<v Speaker 2>Now I was just guessing I was wrong. I I

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<v Speaker 2>just feel like I just feel like he would look

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<v Speaker 2>good with the mustache, and that's like, what the schwab do?

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<v Speaker 4>You know?

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<v Speaker 1>So, who were you looking at as people that you

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<v Speaker 1>admired and respected, either you know, just personally or professionally.

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<v Speaker 1>And I'm asking because you know, we've known each other

0:12:18.920 --> 0:12:21.199
<v Speaker 1>for so long at this point, but most of our

0:12:21.679 --> 0:12:25.400
<v Speaker 1>conversations are very focused on the business. But I kind

0:12:25.400 --> 0:12:28.520
<v Speaker 1>of wanted to learn more about you and your development

0:12:28.640 --> 0:12:31.880
<v Speaker 1>because you've been around for you know, you've been at

0:12:31.920 --> 0:12:32.720
<v Speaker 1>the turk for a while.

0:12:33.040 --> 0:12:36.240
<v Speaker 3>Yeah, it's difficult to say. For most my father he

0:12:36.520 --> 0:12:40.240
<v Speaker 3>was somebody I was looking up to. He was never

0:12:40.400 --> 0:12:42.560
<v Speaker 3>somebody who was telling me what to do and how

0:12:42.640 --> 0:12:45.679
<v Speaker 3>to do, but he was always giving me guidelines and

0:12:47.520 --> 0:12:50.640
<v Speaker 3>something which I appreciate now that he's not in this

0:12:50.760 --> 0:12:54.280
<v Speaker 3>world anymore. And I understood a lot at my age

0:12:54.360 --> 0:12:57.000
<v Speaker 3>today on how he acted and why. So it was

0:12:57.080 --> 0:13:00.920
<v Speaker 3>always a given that he was present the moments when

0:13:00.960 --> 0:13:03.719
<v Speaker 3>I needed the most, and it was clear that I

0:13:03.800 --> 0:13:06.719
<v Speaker 3>had to study after after high school, but he was

0:13:06.840 --> 0:13:10.520
<v Speaker 3>never pushing me in one direction. And and also when

0:13:10.559 --> 0:13:13.319
<v Speaker 3>I said that I wanted to be a professional soldier,

0:13:13.480 --> 0:13:14.520
<v Speaker 3>he was.

0:13:14.600 --> 0:13:16.480
<v Speaker 4>Maybe shocked, was he not.

0:13:16.679 --> 0:13:18.520
<v Speaker 1>He was not a military man, No, he was.

0:13:18.679 --> 0:13:23.079
<v Speaker 3>He was a diplomat for the United Nations for this

0:13:23.600 --> 0:13:26.319
<v Speaker 3>special organization which is the headquarter in Rome, which is

0:13:26.400 --> 0:13:30.480
<v Speaker 3>called the Food and Agricultural Organization the FAO. So this

0:13:30.679 --> 0:13:34.800
<v Speaker 3>is the reason why I grew up in Italyan and Rome.

0:13:35.480 --> 0:13:37.199
<v Speaker 2>And you would have been an Italian soldier or you

0:13:37.240 --> 0:13:38.240
<v Speaker 2>were to join the Bundesweer.

0:13:38.440 --> 0:13:42.040
<v Speaker 3>I was in the German Army. I was a paratrooper,

0:13:42.200 --> 0:13:44.640
<v Speaker 3>and I wanted to This was what I wanted to be.

0:13:44.720 --> 0:13:46.559
<v Speaker 3>I wanted to be in the in the now, in

0:13:46.640 --> 0:13:47.920
<v Speaker 3>the culture.

0:13:48.440 --> 0:13:50.120
<v Speaker 4>Exactly, very cool.

0:13:50.720 --> 0:13:53.679
<v Speaker 2>It's also interesting to me that you were in the

0:13:53.800 --> 0:13:57.959
<v Speaker 2>kind of Agnelli clan like you were in the Ferrari group,

0:13:58.240 --> 0:14:02.160
<v Speaker 2>and then you went to run Lamborghini. What what's that relationship?

0:14:02.400 --> 0:14:02.439
<v Speaker 1>Like?

0:14:02.640 --> 0:14:05.840
<v Speaker 2>Is there a rivalry? They're both in the motor valley, right,

0:14:05.920 --> 0:14:09.040
<v Speaker 2>but they're very they're seen I think, very differently culturally.

0:14:09.240 --> 0:14:11.959
<v Speaker 2>They have very different clientele. I would think, how do

0:14:12.000 --> 0:14:12.480
<v Speaker 2>you view that.

0:14:13.720 --> 0:14:16.560
<v Speaker 3>Fiat Auto is something which is not existing today anymore?

0:14:17.320 --> 0:14:25.240
<v Speaker 3>And Ferrari is in let's say, is a made in

0:14:25.360 --> 0:14:28.960
<v Speaker 3>Italy and it's an icon not only in Italy but

0:14:29.120 --> 0:14:36.080
<v Speaker 3>worldwide and Lamborghini was an underdog for decades now, it

0:14:36.320 --> 0:14:39.680
<v Speaker 3>was not very successful company. Only in the last time

0:14:40.640 --> 0:14:43.480
<v Speaker 3>we were or we are working on eye level. In

0:14:43.600 --> 0:14:47.320
<v Speaker 3>my opinion, we are very different in terms of approach.

0:14:47.640 --> 0:14:53.760
<v Speaker 3>Our careers are very recognizable, and I think it's good

0:14:53.960 --> 0:14:58.680
<v Speaker 3>to be let's say, rivals, but also very close because

0:14:58.720 --> 0:15:03.000
<v Speaker 3>we learn. At least I learned a lot from Fiata Auto,

0:15:03.120 --> 0:15:07.960
<v Speaker 3>but also from my the Ferrari guys. I know a

0:15:08.040 --> 0:15:11.200
<v Speaker 3>lot of them and I only can tell positive things,

0:15:11.640 --> 0:15:15.640
<v Speaker 3>so there is rivalry. We have different products, very different

0:15:15.920 --> 0:15:18.440
<v Speaker 3>from the DNA and the approach, but at the end

0:15:18.680 --> 0:15:21.880
<v Speaker 3>we serve the same customer type.

0:15:22.200 --> 0:15:26.600
<v Speaker 2>Rich because I think of you know, if I go

0:15:26.760 --> 0:15:29.960
<v Speaker 2>to if I go to a Ferrari challenge, you know,

0:15:30.080 --> 0:15:35.840
<v Speaker 2>weekend Lime Rock or like a Lamborghini driving school in Vegas.

0:15:36.200 --> 0:15:39.320
<v Speaker 2>There's a different kind of yes, dude.

0:15:39.600 --> 0:15:46.800
<v Speaker 3>For sure, we have younger customers with people which want

0:15:46.840 --> 0:15:50.680
<v Speaker 3>to be recognized in their cars. They're very proud, they

0:15:50.760 --> 0:15:53.560
<v Speaker 3>love made in Italy. But also the Ferai guys. I

0:15:53.640 --> 0:15:56.320
<v Speaker 3>have this attitude and I would never say something negative

0:15:56.400 --> 0:15:57.040
<v Speaker 3>about Ferrari.

0:15:57.240 --> 0:15:57.600
<v Speaker 4>You will not.

0:15:58.920 --> 0:16:00.320
<v Speaker 2>I'm not trying to tease that out of you.

0:16:00.400 --> 0:16:05.600
<v Speaker 1>I'm just I'm curious. Did you watch the Ferrari movie partially?

0:16:05.680 --> 0:16:12.120
<v Speaker 1>Did you? What was your impression boring? I saw the

0:16:12.160 --> 0:16:15.680
<v Speaker 1>whole thing at a screening, and I love Penelope Crews. Okay,

0:16:15.840 --> 0:16:16.640
<v Speaker 1>that's my take.

0:16:16.800 --> 0:16:17.040
<v Speaker 4>Okay.

0:16:17.200 --> 0:16:19.400
<v Speaker 2>But the thing that was impressed upon me in that movie,

0:16:19.400 --> 0:16:21.840
<v Speaker 2>and I guess I knew already, was that Enzo Ferrari

0:16:22.920 --> 0:16:26.560
<v Speaker 2>sold cars to race, whereas I think a company like

0:16:26.640 --> 0:16:30.280
<v Speaker 2>Portia races to sell cars, right. But for Lamborghini, there

0:16:30.360 --> 0:16:33.160
<v Speaker 2>is really I mean, there is racing, but it's not

0:16:33.320 --> 0:16:35.800
<v Speaker 2>really part of your DNA like those other companies.

0:16:36.400 --> 0:16:40.240
<v Speaker 3>Flamborghini. When he founded the company, he said, I don't

0:16:40.280 --> 0:16:43.560
<v Speaker 3>have to prove that I'm able to do the best guys,

0:16:44.520 --> 0:16:48.280
<v Speaker 3>the best super spots guards. So I am not going

0:16:48.360 --> 0:16:51.800
<v Speaker 3>into racing because it's a matter of fact that ours

0:16:51.840 --> 0:16:54.000
<v Speaker 3>are the best in my opinion.

0:16:54.120 --> 0:16:54.800
<v Speaker 4>Things change.

0:16:55.120 --> 0:16:57.720
<v Speaker 3>So we started with the one make race series in

0:16:57.800 --> 0:17:00.560
<v Speaker 3>two thousand and nine, which we called super Trofeit we

0:17:00.640 --> 0:17:03.640
<v Speaker 3>start at first in Europe, then we have also won

0:17:03.800 --> 0:17:07.400
<v Speaker 3>in North America and one in Asia. It's very successful

0:17:07.520 --> 0:17:10.800
<v Speaker 3>until today, and then we stepped up into GT.

0:17:10.960 --> 0:17:11.160
<v Speaker 4>Three.

0:17:11.760 --> 0:17:15.199
<v Speaker 3>All these type of races have a similarity to oh

0:17:15.280 --> 0:17:20.760
<v Speaker 3>they are still into gentlemen drivers' attitude. You can recognize

0:17:21.240 --> 0:17:25.320
<v Speaker 3>the street legal car on the racetrack, so our Hura

0:17:25.400 --> 0:17:27.320
<v Speaker 3>can looks very much the same if it's a.

0:17:27.520 --> 0:17:29.159
<v Speaker 4>GT three or street legal car.

0:17:29.280 --> 0:17:32.960
<v Speaker 3>Also super trofil And now we entered this LMDh or

0:17:32.960 --> 0:17:37.199
<v Speaker 3>the hypercar idea, and this was a tough decision for us,

0:17:37.560 --> 0:17:39.800
<v Speaker 3>but it came at the right time. Why because we

0:17:39.920 --> 0:17:42.800
<v Speaker 3>have a hybrid system, which.

0:17:42.640 --> 0:17:45.160
<v Speaker 4>Is now what we're doing with all our lineup.

0:17:45.720 --> 0:17:49.880
<v Speaker 3>We were racing with WEC and IMSA, which is also

0:17:50.000 --> 0:17:54.280
<v Speaker 3>very positive, so we have a worldwide visibility. They told

0:17:54.359 --> 0:17:58.000
<v Speaker 3>us that it's going to be an overseeable budget, so

0:17:58.160 --> 0:18:01.359
<v Speaker 3>this was another reason why. And last but not least,

0:18:01.400 --> 0:18:05.800
<v Speaker 3>also the fact that you have it's endurance racing, so

0:18:05.920 --> 0:18:07.840
<v Speaker 3>you have a lot of good results in terms of

0:18:07.960 --> 0:18:11.280
<v Speaker 3>testing materials and things like this, which is then also

0:18:11.440 --> 0:18:14.359
<v Speaker 3>useful in the serious production. So these are the things

0:18:14.640 --> 0:18:17.040
<v Speaker 3>we came late. We came one year later than the others.

0:18:17.760 --> 0:18:21.440
<v Speaker 3>And yeah, now we're looking forward to Lemon this year,

0:18:21.560 --> 0:18:23.680
<v Speaker 3>which is the will be the most important.

0:18:23.359 --> 0:18:24.000
<v Speaker 4>Race of the year.

0:18:32.119 --> 0:18:33.800
<v Speaker 1>I guess now we can sort of dig into the

0:18:33.920 --> 0:18:37.159
<v Speaker 1>car thing. And you know you mentioned that it was

0:18:38.040 --> 0:18:41.000
<v Speaker 1>not a foregone conclusion that you would get into racing,

0:18:41.080 --> 0:18:43.720
<v Speaker 1>and that it was a difficult decision. What were some

0:18:43.960 --> 0:18:48.200
<v Speaker 1>of the arguments to not get involved, just so we

0:18:48.320 --> 0:18:50.720
<v Speaker 1>can understand what's the debate on the other side of

0:18:50.840 --> 0:18:51.320
<v Speaker 1>not doing it.

0:18:53.040 --> 0:18:55.119
<v Speaker 3>That you don't have the money, that you don't have

0:18:55.240 --> 0:18:59.879
<v Speaker 3>the head count, that you don't have time to do so,

0:19:00.560 --> 0:19:04.160
<v Speaker 3>that you're losing, so that you're not competitive. All these

0:19:04.320 --> 0:19:07.399
<v Speaker 3>fears are part of the business because you have a

0:19:07.520 --> 0:19:11.600
<v Speaker 3>name which you have to defend. And so when we

0:19:11.760 --> 0:19:14.880
<v Speaker 3>decide that we decided to start slow with the one

0:19:15.000 --> 0:19:21.280
<v Speaker 3>makes a serious and therefore to step into it peer

0:19:21.359 --> 0:19:23.880
<v Speaker 3>a peer, and it worked out so far. It's it's

0:19:23.960 --> 0:19:26.720
<v Speaker 3>I think it's the right approach because we are not

0:19:26.960 --> 0:19:30.280
<v Speaker 3>having a company in the company because Big OEMs they

0:19:30.359 --> 0:19:35.760
<v Speaker 3>really have hundreds of people working for motorsports, which we don't.

0:19:36.240 --> 0:19:38.560
<v Speaker 3>We have a very limited budget, so we have to

0:19:38.640 --> 0:19:42.680
<v Speaker 3>work with partners and this is limiting also the opportunities

0:19:42.760 --> 0:19:45.360
<v Speaker 3>not to be to be big and to to win

0:19:45.440 --> 0:19:49.280
<v Speaker 3>big races. But I think it's the it's what people

0:19:49.359 --> 0:19:51.560
<v Speaker 3>expect and first of all is what we want to

0:19:52.560 --> 0:19:56.000
<v Speaker 3>be because we want to, let's say, challenge ourselves also

0:19:56.119 --> 0:19:59.000
<v Speaker 3>in racing and not only in street legal.

0:19:58.920 --> 0:20:00.400
<v Speaker 2>By the way. By the way, the Event to Door

0:20:00.560 --> 0:20:03.239
<v Speaker 2>was for a long time my all time favorite car.

0:20:03.520 --> 0:20:06.280
<v Speaker 2>I actually met you on the circuit they f one

0:20:06.359 --> 0:20:08.600
<v Speaker 2>circuit in Barcelona when I first drove the Event to

0:20:08.680 --> 0:20:12.440
<v Speaker 2>Door SV, which was awesome. Recently I got to drive

0:20:12.560 --> 0:20:13.439
<v Speaker 2>the what happened?

0:20:13.840 --> 0:20:16.560
<v Speaker 4>That was the day when they gave us the okay

0:20:16.680 --> 0:20:16.960
<v Speaker 4>on the.

0:20:19.040 --> 0:20:24.879
<v Speaker 2>Yes so long ago. Yeah, anyway, that was a very

0:20:24.920 --> 0:20:28.600
<v Speaker 2>memorable time for me. So but recently I got to

0:20:28.680 --> 0:20:32.000
<v Speaker 2>drive the Hurrican Stato. And I've driven the Hurrican before

0:20:32.200 --> 0:20:34.720
<v Speaker 2>at different racing schools and stuff, and it's obviously the

0:20:35.040 --> 0:20:39.480
<v Speaker 2>track focused weapon of your arsenal, but the Strato changed

0:20:39.560 --> 0:20:42.359
<v Speaker 2>everything for me. I think it was the most fun

0:20:42.840 --> 0:20:45.720
<v Speaker 2>I've ever had driving a car off the track, you know,

0:20:46.240 --> 0:20:47.840
<v Speaker 2>not off road, because I wasn't allowed to take it

0:20:47.920 --> 0:20:48.320
<v Speaker 2>off road.

0:20:48.359 --> 0:20:51.320
<v Speaker 1>But I think the question is do you get many

0:20:51.440 --> 0:20:55.960
<v Speaker 1>customers crying in your cars, because apparently the car broped

0:20:56.000 --> 0:20:57.080
<v Speaker 1>Matt to tears in.

0:20:57.080 --> 0:20:59.639
<v Speaker 2>A happy one. What he said, it was just the

0:20:59.680 --> 0:21:05.160
<v Speaker 2>brute of the engine combined with you know, the compliance

0:21:05.280 --> 0:21:09.600
<v Speaker 2>of the suspension was just such an amazing experience, and

0:21:10.560 --> 0:21:13.560
<v Speaker 2>the ultimate question is what comes next because the eventa

0:21:13.600 --> 0:21:15.560
<v Speaker 2>door has been replaced now by the rib Welto, so

0:21:15.640 --> 0:21:19.600
<v Speaker 2>we know what the twelve cylinder follow on is what

0:21:19.800 --> 0:21:21.760
<v Speaker 2>comes now after the hurrican.

0:21:22.240 --> 0:21:23.879
<v Speaker 4>But we will have the new Racan.

0:21:24.000 --> 0:21:26.280
<v Speaker 3>We will present the second part in the second part

0:21:26.359 --> 0:21:28.360
<v Speaker 3>of the year here in the US, so it will

0:21:28.400 --> 0:21:30.119
<v Speaker 3>be a very important event.

0:21:30.240 --> 0:21:32.440
<v Speaker 4>It will be the world premiere.

0:21:33.080 --> 0:21:35.879
<v Speaker 3>And what we're trying to do in Lamborghini, even with

0:21:36.040 --> 0:21:39.359
<v Speaker 3>limited resources, is always to, let's say, to do something

0:21:39.400 --> 0:21:42.960
<v Speaker 3>which is unexpected now, and the Serrato was something like this,

0:21:43.160 --> 0:21:44.920
<v Speaker 3>and we said, we have a four wheel drive system,

0:21:44.960 --> 0:21:47.960
<v Speaker 3>we have Araca, which is a robust, we have the

0:21:48.080 --> 0:21:50.960
<v Speaker 3>best quality. Ever, why can't we do something which is

0:21:51.680 --> 0:21:55.480
<v Speaker 3>not off fraud but off the concrete. No strato means

0:21:55.600 --> 0:21:57.240
<v Speaker 3>the one which is on dusty roads.

0:21:57.480 --> 0:21:59.320
<v Speaker 2>I took it, by the way, on the oldest unpaved

0:21:59.400 --> 0:22:02.040
<v Speaker 2>road in America. Oh yeah, you see, yeah, from the

0:22:02.080 --> 0:22:05.159
<v Speaker 2>Revolutionary War, just about fifty miles north of here. It

0:22:05.240 --> 0:22:05.840
<v Speaker 2>was very cool.

0:22:06.640 --> 0:22:09.480
<v Speaker 3>So, and it's a car which is not only lifestyle

0:22:09.560 --> 0:22:12.000
<v Speaker 3>and it's for example, I think in the US, but

0:22:12.119 --> 0:22:14.320
<v Speaker 3>also and the rest of the world. With all the

0:22:14.440 --> 0:22:17.040
<v Speaker 3>potholes in the cities. It's a car which is even

0:22:18.080 --> 0:22:21.080
<v Speaker 3>more easy to drive than comfortable. And on top of that,

0:22:21.240 --> 0:22:25.280
<v Speaker 3>if you go on the race, seg off road so

0:22:25.400 --> 0:22:28.800
<v Speaker 3>much fun. And I think that a car company like

0:22:28.920 --> 0:22:33.240
<v Speaker 3>ours can do things like this, and we were daring

0:22:33.320 --> 0:22:35.960
<v Speaker 3>to do so, and the success for me was expected.

0:22:36.040 --> 0:22:38.239
<v Speaker 3>For others was unexpected, but for me it was very

0:22:38.320 --> 0:22:39.000
<v Speaker 3>much expected.

0:22:39.600 --> 0:22:42.639
<v Speaker 1>It does seem to me that Lamborghini is a company

0:22:42.760 --> 0:22:45.840
<v Speaker 1>that isn't afraid to have a little bit of fun.

0:22:46.840 --> 0:22:51.240
<v Speaker 1>I know, certainly your protective of the brand and the image,

0:22:51.400 --> 0:22:54.400
<v Speaker 1>and it's really a good point when you say, look,

0:22:54.440 --> 0:22:56.640
<v Speaker 1>you have to worry about losing it. When you join

0:22:56.720 --> 0:23:00.960
<v Speaker 1>a racing series, you could lose and that doesn't reflect well.

0:23:01.400 --> 0:23:06.240
<v Speaker 1>But it does seem like Lamborghini is a little more

0:23:06.440 --> 0:23:10.720
<v Speaker 1>open to playfulness. Is that accurate? And how do you

0:23:11.720 --> 0:23:15.920
<v Speaker 1>give that image without actually exposing yourself to too big

0:23:16.359 --> 0:23:16.960
<v Speaker 1>of a risk.

0:23:18.320 --> 0:23:20.440
<v Speaker 3>But I think that if you buy a Lamborghini, you

0:23:20.520 --> 0:23:22.760
<v Speaker 3>don't buy the car because you need it, but because

0:23:22.800 --> 0:23:26.119
<v Speaker 3>you want to have a dream fulfilled And also in

0:23:26.240 --> 0:23:29.320
<v Speaker 3>terms of racing, maybe I forgot to say if we lose,

0:23:29.359 --> 0:23:33.080
<v Speaker 3>we lose in style, not because everybody recognizes that we

0:23:33.200 --> 0:23:36.240
<v Speaker 3>are the smallest or we am in a big series,

0:23:36.400 --> 0:23:39.120
<v Speaker 3>so they see what is happening. When we have one

0:23:39.200 --> 0:23:41.080
<v Speaker 3>car on the grid, there are others which have three

0:23:41.240 --> 0:23:45.040
<v Speaker 3>or five and this is clearly then giving you the

0:23:45.160 --> 0:23:47.960
<v Speaker 3>idea of what is happening. And for sure we have

0:23:48.160 --> 0:23:52.440
<v Speaker 3>to do things which others don't dare to do, and

0:23:52.560 --> 0:23:55.480
<v Speaker 3>in my opinion, this is one of the things. And

0:23:55.640 --> 0:23:57.880
<v Speaker 3>we always talk to our people and we ask them

0:23:57.960 --> 0:24:00.920
<v Speaker 3>to come up with ideas and they set out to

0:24:00.920 --> 0:24:05.160
<v Speaker 3>as just an example, and who knows what is coming next.

0:24:05.440 --> 0:24:08.800
<v Speaker 3>So all the attempts we did on the essents I

0:24:08.880 --> 0:24:11.320
<v Speaker 3>know which was the last of a kind in terms

0:24:11.400 --> 0:24:15.320
<v Speaker 3>of B twelve based on the Aventa thor as a

0:24:15.800 --> 0:24:19.920
<v Speaker 3>not amligated car, which is it was an incredible success

0:24:20.080 --> 0:24:23.320
<v Speaker 3>and we did it and we risk to lose, but

0:24:24.080 --> 0:24:27.040
<v Speaker 3>it was very well perceived.

0:24:27.160 --> 0:24:29.240
<v Speaker 2>I would like to have one of those. By the way,

0:24:29.400 --> 0:24:34.920
<v Speaker 2>after you work at Audi, Rnchport and Bugatti and Lamborghini,

0:24:35.280 --> 0:24:38.120
<v Speaker 2>I would expect that if I go into your personal

0:24:38.200 --> 0:24:41.520
<v Speaker 2>garage at home, you've got a hirone sitting there, maybe

0:24:41.560 --> 0:24:42.520
<v Speaker 2>in RS six.

0:24:42.960 --> 0:24:44.879
<v Speaker 1>I mean I've seen him in a Bugatti, you know.

0:24:45.600 --> 0:24:47.879
<v Speaker 2>An eventa door like one of the limited editions. What

0:24:48.000 --> 0:24:48.680
<v Speaker 2>have you got at home?

0:24:49.200 --> 0:24:50.680
<v Speaker 4>So, first of all, I'm not that rich.

0:24:52.560 --> 0:24:56.240
<v Speaker 3>Second, I don't have any car which is belonging to

0:24:56.400 --> 0:24:59.600
<v Speaker 3>me because I don't have space. And frankly speaking, I

0:24:59.720 --> 0:25:03.160
<v Speaker 3>love to drive cars, but I also know that if

0:25:03.240 --> 0:25:06.760
<v Speaker 3>you have historical cars, which I like and I appreciate,

0:25:07.200 --> 0:25:10.520
<v Speaker 3>you have to take care of them. And I don't

0:25:10.600 --> 0:25:13.200
<v Speaker 3>have time, and I don't want to bother others to

0:25:13.320 --> 0:25:15.879
<v Speaker 3>take care of my staff. There are cars which I

0:25:16.040 --> 0:25:20.119
<v Speaker 3>love but I cannot afford for sure, and others I

0:25:20.160 --> 0:25:22.880
<v Speaker 3>could afford, but I never bought because of what I said.

0:25:22.920 --> 0:25:26.000
<v Speaker 1>Now, but when you one day, So you don't own

0:25:26.040 --> 0:25:30.560
<v Speaker 1>a single car, no, no one, Okay, what about a motorcycle?

0:25:30.640 --> 0:25:32.320
<v Speaker 1>Motorcycles don't have the space issue.

0:25:32.600 --> 0:25:34.119
<v Speaker 2>Yeah, you're right, but.

0:25:35.600 --> 0:25:37.040
<v Speaker 4>It's no.

0:25:37.160 --> 0:25:41.560
<v Speaker 3>I don't own a motorbike, but I still I'm always

0:25:41.640 --> 0:25:42.560
<v Speaker 3>tempted to buy one.

0:25:42.560 --> 0:25:45.600
<v Speaker 2>I can't believe like Cloudio dominically doesn't at least give

0:25:45.720 --> 0:25:46.480
<v Speaker 2>you a motorbike.

0:25:46.600 --> 0:25:49.200
<v Speaker 3>Just now. You always asked me if I want to,

0:25:49.320 --> 0:25:51.800
<v Speaker 3>I can drive whatever I want. He gives me always

0:25:51.840 --> 0:25:52.560
<v Speaker 3>the opportunity.

0:25:53.960 --> 0:25:57.399
<v Speaker 1>You might actually have a very smart idea, which is

0:25:57.480 --> 0:25:59.359
<v Speaker 1>you get access to all of these things, but you

0:25:59.440 --> 0:26:05.000
<v Speaker 1>don't have the headache and the responsibility of actually owning

0:26:05.119 --> 0:26:05.680
<v Speaker 1>any of them.

0:26:06.320 --> 0:26:06.680
<v Speaker 4>So far.

0:26:06.840 --> 0:26:12.280
<v Speaker 3>Yes, yes, if we speak about let's say today's production cars,

0:26:12.320 --> 0:26:16.000
<v Speaker 3>if we speak about let's say historic cars, then for

0:26:16.119 --> 0:26:16.440
<v Speaker 3>sure or not.

0:26:16.760 --> 0:26:19.439
<v Speaker 4>No, but this is something which I could not afford.

0:26:19.480 --> 0:26:23.200
<v Speaker 1>I have to say, but you clearly do love driving

0:26:23.400 --> 0:26:29.080
<v Speaker 1>and experiencing the automobiles, and I my memory of you

0:26:29.320 --> 0:26:32.520
<v Speaker 1>is on the Milli Milia. You were in a Bugatti

0:26:32.600 --> 0:26:36.800
<v Speaker 1>with a beautiful woman along the route. Not to say

0:26:36.880 --> 0:26:40.479
<v Speaker 1>too much, but she was gorgeous and it just I mean,

0:26:40.600 --> 0:26:42.639
<v Speaker 1>in the middle of Italy in the summer, it just

0:26:42.880 --> 0:26:47.560
<v Speaker 1>was the most beautiful scene, and I know it just

0:26:47.680 --> 0:26:50.240
<v Speaker 1>seemed very much like, oh, this is such a beautiful

0:26:50.680 --> 0:26:54.240
<v Speaker 1>slice of life in that moment. You certainly do enjoy

0:26:55.160 --> 0:26:58.560
<v Speaker 1>the experience of driving roads in wonderful cars.

0:27:00.080 --> 0:27:02.840
<v Speaker 3>Have to say that, I'm one of the few lucky

0:27:02.960 --> 0:27:09.440
<v Speaker 3>persons which can combine this type of atmosphere and experience

0:27:10.240 --> 0:27:12.760
<v Speaker 3>with your job now and also to test those cards

0:27:12.800 --> 0:27:16.560
<v Speaker 3>in different different environments. So for me, this is something

0:27:16.640 --> 0:27:22.159
<v Speaker 3>which I I am very happy and glad that I

0:27:22.240 --> 0:27:26.320
<v Speaker 3>have the opportunity to do so. And therefore I feel blessed.

0:27:26.480 --> 0:27:27.360
<v Speaker 3>What that's Can I say?

0:27:27.560 --> 0:27:32.600
<v Speaker 2>Yes? Congratulations? Congratulations, dude, you win. Let me ask about

0:27:33.280 --> 0:27:35.440
<v Speaker 2>a little bit about the ev future because you now

0:27:35.560 --> 0:27:39.760
<v Speaker 2>have basically two plug in hybrids, right, I mean.

0:27:40.359 --> 0:27:41.960
<v Speaker 4>Two, and we will get the third one.

0:27:42.040 --> 0:27:44.600
<v Speaker 3>You have the revwelto, we have the awerdo that now,

0:27:44.640 --> 0:27:47.360
<v Speaker 3>the Urus essay, and then there will be the follower

0:27:47.480 --> 0:27:48.960
<v Speaker 3>of the Huracan, and.

0:27:49.040 --> 0:27:50.880
<v Speaker 2>The follow of the Hurricane also will be a plug

0:27:50.960 --> 0:27:51.399
<v Speaker 2>in hybrid.

0:27:51.720 --> 0:27:52.920
<v Speaker 4>Also would be a plug in hybrid.

0:27:52.920 --> 0:27:54.720
<v Speaker 2>Can you tell us any more about the power train? No?

0:27:55.040 --> 0:27:55.080
<v Speaker 1>No?

0:27:55.440 --> 0:27:59.439
<v Speaker 2>All right? So what about the full battery electric vehicle

0:27:59.600 --> 0:28:02.840
<v Speaker 2>that you have in store the Lanza door? Is that

0:28:03.040 --> 0:28:05.639
<v Speaker 2>gonna be? Is there any chance there will be like

0:28:05.720 --> 0:28:08.760
<v Speaker 2>an internal combustion what they used to call a range extender,

0:28:09.040 --> 0:28:10.480
<v Speaker 2>because I was thinking if you put one of the

0:28:10.560 --> 0:28:14.520
<v Speaker 2>Ducati Panagali V fours in there, it could help with

0:28:14.680 --> 0:28:17.680
<v Speaker 2>the sound and with the vibes, the smells. You know,

0:28:17.720 --> 0:28:19.480
<v Speaker 2>it wouldn't be fully evy.

0:28:20.880 --> 0:28:24.240
<v Speaker 4>We would never put something which is not our engine

0:28:24.280 --> 0:28:25.879
<v Speaker 4>inside our cars.

0:28:26.040 --> 0:28:28.800
<v Speaker 2>But you know the things, you know that there was

0:28:28.840 --> 0:28:33.119
<v Speaker 2>a there was a concept with the Panagali twin, with

0:28:33.240 --> 0:28:36.400
<v Speaker 2>the eleven ninety nine twin I remember, I'm pretty sure.

0:28:37.240 --> 0:28:38.160
<v Speaker 4>Not for Lamborghini.

0:28:38.200 --> 0:28:39.680
<v Speaker 2>No, it was just was it just a Volkswagen?

0:28:40.080 --> 0:28:42.880
<v Speaker 4>Was not for Lambo? No, no, it was not for Lambo.

0:28:43.080 --> 0:28:45.520
<v Speaker 4>But what I can tell you is that we think

0:28:45.720 --> 0:28:49.200
<v Speaker 4>a lot. The first of all, the meta of sustainability

0:28:49.400 --> 0:28:50.400
<v Speaker 4>is not coming.

0:28:51.600 --> 0:28:56.160
<v Speaker 3>From out of this world. It's a meta which everybody

0:28:56.200 --> 0:28:59.920
<v Speaker 3>has to take care of. There are people which these

0:29:00.280 --> 0:29:02.680
<v Speaker 3>which were democratically elected.

0:29:03.720 --> 0:29:05.000
<v Speaker 4>They make the rules.

0:29:05.080 --> 0:29:05.360
<v Speaker 1>We have.

0:29:06.960 --> 0:29:10.000
<v Speaker 3>A few requests as a manufacturer of our size, that

0:29:10.120 --> 0:29:14.040
<v Speaker 3>there is a let's say that the rules are the

0:29:14.160 --> 0:29:16.680
<v Speaker 3>same all over the world, which will should be one

0:29:16.720 --> 0:29:19.320
<v Speaker 3>of the things we have to take care And then

0:29:19.360 --> 0:29:23.160
<v Speaker 3>it's clear that if the rules and the laws are

0:29:23.240 --> 0:29:27.040
<v Speaker 3>coming quicker than the technology is accepted, or if the

0:29:27.120 --> 0:29:30.600
<v Speaker 3>infrastructure is in place, then it has to be adjusted.

0:29:30.640 --> 0:29:32.640
<v Speaker 3>It can be diluted. But at the end of the day,

0:29:32.760 --> 0:29:35.440
<v Speaker 3>we all have our responsibility, which is greater than just

0:29:36.040 --> 0:29:38.480
<v Speaker 3>driving a super sports car. So I would always say

0:29:39.040 --> 0:29:42.440
<v Speaker 3>that if we would be the only ones exempt to

0:29:43.160 --> 0:29:47.400
<v Speaker 3>do I don't know, sustainable cars, this would be very

0:29:47.480 --> 0:29:50.840
<v Speaker 3>bad for our image and we would disappear from the market.

0:29:51.240 --> 0:29:51.960
<v Speaker 4>I'm sure about that.

0:29:52.360 --> 0:29:55.640
<v Speaker 3>So we have to do something which is accepting the

0:29:55.800 --> 0:30:03.560
<v Speaker 3>challenge and continuing to do cars really dream, make the

0:30:03.680 --> 0:30:07.160
<v Speaker 3>people dream. In my opinion, the opportunities also for electric

0:30:07.480 --> 0:30:12.000
<v Speaker 3>cars to be very, very emotional. This is not the

0:30:12.080 --> 0:30:14.200
<v Speaker 3>case today, in my opinion, is a bit too early.

0:30:14.280 --> 0:30:17.240
<v Speaker 3>But the five six also ten years down the road,

0:30:17.720 --> 0:30:20.600
<v Speaker 3>with all the technology which is coming up, I see

0:30:20.760 --> 0:30:23.680
<v Speaker 3>that there is a good opportunity that the things are

0:30:23.760 --> 0:30:26.560
<v Speaker 3>going to change for us. We don't need to decide.

0:30:26.640 --> 0:30:30.040
<v Speaker 3>Now we have the hybrid cars, we can keep them running.

0:30:30.280 --> 0:30:33.880
<v Speaker 3>Also after thirty five, if synthetic fuel is going to

0:30:33.960 --> 0:30:37.360
<v Speaker 3>be an option, for example, this is something we always

0:30:37.400 --> 0:30:41.240
<v Speaker 3>look into. The first full electric car will not be

0:30:41.480 --> 0:30:44.560
<v Speaker 3>the pure super sports car like the Reuerto, but more

0:30:44.680 --> 0:30:47.960
<v Speaker 3>daily driver. The Lansador is a two plus two GT

0:30:48.160 --> 0:30:53.080
<v Speaker 3>car with more let's say, ground clearance, and this is

0:30:53.160 --> 0:31:01.280
<v Speaker 3>something which in our opinion could work also for Lamborghini Enthosiassy.

0:31:00.160 --> 0:31:03.200
<v Speaker 1>Bridgs to me for a minute, seem like it was

0:31:03.440 --> 0:31:05.880
<v Speaker 1>just a bit of a bridge technology to go from

0:31:05.920 --> 0:31:09.600
<v Speaker 1>combustion to ELEC track. But now it's starting to feel

0:31:09.680 --> 0:31:12.680
<v Speaker 1>like they're here to stay the reviable platform and they

0:31:12.760 --> 0:31:15.160
<v Speaker 1>have a lot of benefits on both sides. And this

0:31:15.360 --> 0:31:18.920
<v Speaker 1>is an actual part of the business planet. It's not

0:31:19.000 --> 0:31:21.520
<v Speaker 1>just a stepping stone. It sounds like that's what you're

0:31:21.520 --> 0:31:22.920
<v Speaker 1>saying for Lamborghini as well.

0:31:23.160 --> 0:31:26.800
<v Speaker 3>Yes, for sure, because if for us it's clear now,

0:31:26.880 --> 0:31:29.560
<v Speaker 3>we have always to promise that the next car is

0:31:29.640 --> 0:31:32.400
<v Speaker 3>going to be more performing than the actual one. And

0:31:33.320 --> 0:31:36.560
<v Speaker 3>the new commitment we have to give is also that

0:31:36.680 --> 0:31:42.120
<v Speaker 3>they are less emissions included, so the CO two missions

0:31:42.160 --> 0:31:44.680
<v Speaker 3>have to drop dramatically also for our type of car,

0:31:45.120 --> 0:31:47.720
<v Speaker 3>even though we are not making the difference now in

0:31:48.360 --> 0:31:51.680
<v Speaker 3>the CO two emissions worldwide with our few thousand cars

0:31:51.720 --> 0:31:54.080
<v Speaker 3>a year which are not even driven on a daily base.

0:31:54.560 --> 0:31:57.320
<v Speaker 3>But it's also a matter of but our footprint of

0:31:57.400 --> 0:31:59.880
<v Speaker 3>the brand is much bigger than the footprint of the cars,

0:32:00.000 --> 0:32:03.120
<v Speaker 3>so we have to take care. And in my opinion,

0:32:03.720 --> 0:32:06.000
<v Speaker 3>this challenge to be accepted, and we see it with

0:32:06.160 --> 0:32:08.440
<v Speaker 3>the WELT to that WEL, so we call it not

0:32:08.640 --> 0:32:12.760
<v Speaker 3>a plug in hybrid but a high performance electric vehicle.

0:32:12.880 --> 0:32:15.520
<v Speaker 3>So we inverted the P and H and this is

0:32:15.600 --> 0:32:19.160
<v Speaker 3>working I gave, but all of us accepted. This is

0:32:19.520 --> 0:32:24.000
<v Speaker 3>a very simple briefing to the engineers by saying that

0:32:24.120 --> 0:32:27.480
<v Speaker 3>if I go on the racetrack with the Riulto and

0:32:27.640 --> 0:32:30.760
<v Speaker 3>he comes back into the pit lane. Then the battery

0:32:30.920 --> 0:32:33.520
<v Speaker 3>never has to be empty, which in other words means

0:32:33.680 --> 0:32:38.560
<v Speaker 3>that you never drive around with an additional weight which

0:32:38.600 --> 0:32:40.640
<v Speaker 3>is not used because the battery is empty. And this

0:32:40.800 --> 0:32:44.240
<v Speaker 3>is something which is happening, and you can do a

0:32:44.360 --> 0:32:47.280
<v Speaker 3>lot of labs and the battery is still reloaded and

0:32:47.400 --> 0:32:49.760
<v Speaker 3>it's giving you the additional power but also the reduction

0:32:49.880 --> 0:32:52.120
<v Speaker 3>of the seattle emissions. So this is something which we

0:32:52.280 --> 0:32:56.320
<v Speaker 3>think is here to stay, but it needs also to

0:32:56.480 --> 0:32:58.240
<v Speaker 3>have an update when it comes.

0:32:58.040 --> 0:32:59.280
<v Speaker 4>To the year thirty five.

0:33:00.000 --> 0:33:02.680
<v Speaker 3>Here in the US, for example, in California, you are

0:33:03.120 --> 0:33:06.920
<v Speaker 3>this zero emission vehicle legislation which is not one hundred

0:33:06.960 --> 0:33:10.160
<v Speaker 3>percent clear on how this is going to be ending up.

0:33:10.520 --> 0:33:13.400
<v Speaker 3>But in Europe today is thirty five or thirty six.

0:33:13.480 --> 0:33:16.960
<v Speaker 3>For the small manufacturers you have to have electric cars.

0:33:17.120 --> 0:33:20.600
<v Speaker 3>If this is changing into synthetic fuels and something which

0:33:20.680 --> 0:33:25.120
<v Speaker 3>is changing in this direction, we would be happy. But

0:33:25.280 --> 0:33:29.360
<v Speaker 3>also for all the hundreds of millions of cars which

0:33:29.400 --> 0:33:32.920
<v Speaker 3>will run in ee eenterin so in internal combustion engines

0:33:32.920 --> 0:33:36.440
<v Speaker 3>after thirty five, to have synthetic fuel would be a

0:33:36.520 --> 0:33:37.000
<v Speaker 3>big help.

0:33:37.400 --> 0:33:40.840
<v Speaker 1>How much time do you need to pivot in order

0:33:40.920 --> 0:33:43.960
<v Speaker 1>to hit those targets which do seem to be changing.

0:33:44.360 --> 0:33:47.040
<v Speaker 1>I know, obviously you want to allow yourself a little

0:33:47.080 --> 0:33:49.880
<v Speaker 1>bit of space to change direction if you need.

0:33:49.840 --> 0:33:53.520
<v Speaker 3>To, but usually you develop a car, you need four

0:33:54.400 --> 0:33:57.280
<v Speaker 3>four to five years. So this is something we are

0:33:57.360 --> 0:34:00.120
<v Speaker 3>lucky because we are changing all the lineup. Now we

0:34:00.160 --> 0:34:03.880
<v Speaker 3>don't have to decide immediately, and we can also see

0:34:04.000 --> 0:34:06.680
<v Speaker 3>what is going to happen. But sooner or later you

0:34:06.800 --> 0:34:08.000
<v Speaker 3>have to put the cards down.

0:34:08.800 --> 0:34:11.640
<v Speaker 1>Can you just educate us a little bit about the

0:34:11.800 --> 0:34:16.520
<v Speaker 1>considerations going into how you price something like an urus

0:34:16.840 --> 0:34:19.480
<v Speaker 1>and then how you would price the hybrid compared to

0:34:19.760 --> 0:34:22.600
<v Speaker 1>the internal combustion version. I'm just actually curious. I've never

0:34:22.680 --> 0:34:23.520
<v Speaker 1>asked you that before.

0:34:24.400 --> 0:34:26.600
<v Speaker 4>So for us, the roots are a bit different. Now

0:34:26.680 --> 0:34:31.040
<v Speaker 4>you have high investments, low volumes. This is the trigger.

0:34:31.160 --> 0:34:33.520
<v Speaker 4>So high investments, low volumes, you need.

0:34:33.480 --> 0:34:36.960
<v Speaker 3>To have a price positioning, and we are not positioning

0:34:37.480 --> 0:34:41.880
<v Speaker 3>because it's luxury. We are positioning because we have the

0:34:42.000 --> 0:34:46.480
<v Speaker 3>latest technology. We have very exclusive materials in the cards,

0:34:46.840 --> 0:34:49.040
<v Speaker 3>so there is a reason why, and it's for sure

0:34:49.280 --> 0:34:54.040
<v Speaker 3>that we need to have enough earnings to reinvest in

0:34:54.080 --> 0:34:56.600
<v Speaker 3>the future. We are in front of the biggest investment

0:34:56.680 --> 0:34:59.759
<v Speaker 3>into the future of this company. So it's hear that

0:34:59.880 --> 0:35:01.680
<v Speaker 3>we need to have this and if we want to

0:35:01.800 --> 0:35:06.719
<v Speaker 3>stay exclusive, if we want not to spoil it, then

0:35:06.800 --> 0:35:09.600
<v Speaker 3>we have to have, let's say, a price stability and

0:35:09.640 --> 0:35:10.600
<v Speaker 3>a price positioning.

0:35:11.200 --> 0:35:13.279
<v Speaker 4>The pricing is not out of this world.

0:35:13.520 --> 0:35:16.759
<v Speaker 3>So also in our range you have a comparison with

0:35:16.880 --> 0:35:20.520
<v Speaker 3>the other manufacturers, you position yourself because there is a

0:35:20.600 --> 0:35:22.879
<v Speaker 3>size of the segment of the market of the day

0:35:22.960 --> 0:35:28.040
<v Speaker 3>weight and this is the point. The step between in

0:35:28.120 --> 0:35:32.440
<v Speaker 3>turn combustion engines and the plug in hybrids is an

0:35:32.480 --> 0:35:35.400
<v Speaker 3>important one. We have to say it's an increase of

0:35:35.800 --> 0:35:40.000
<v Speaker 3>the price tag because there is a higher cost inside.

0:35:40.680 --> 0:35:44.160
<v Speaker 3>And this is something which is accepted by our customers

0:35:44.200 --> 0:35:47.279
<v Speaker 3>because they see that this is the next technology and

0:35:47.400 --> 0:35:49.880
<v Speaker 3>it is so far more expensive.

0:35:49.440 --> 0:35:50.640
<v Speaker 2>Than a substantial increase.

0:35:50.719 --> 0:35:54.640
<v Speaker 4>Right, Well, it depends on the car. But on the

0:35:54.719 --> 0:35:57.080
<v Speaker 4>for example, on the on the Urtles is not the case,

0:35:57.160 --> 0:35:59.399
<v Speaker 4>but on the Reworld it was the case. But because

0:35:59.440 --> 0:36:02.319
<v Speaker 4>it's a complet new developmental for a complete new car.

0:36:02.760 --> 0:36:05.320
<v Speaker 2>All right, So that was our interview with Stefan Winckelman.

0:36:05.400 --> 0:36:06.440
<v Speaker 2>It was awesome having him here.

0:36:06.760 --> 0:36:10.279
<v Speaker 1>I cannot believe he admitted to not owning a car.

0:36:10.480 --> 0:36:13.920
<v Speaker 1>I think he's the first automotive boss that has ever

0:36:14.080 --> 0:36:15.840
<v Speaker 1>said that, and it's very cool.

0:36:16.040 --> 0:36:17.839
<v Speaker 2>Yeah, that's in a way I think takes a little

0:36:17.880 --> 0:36:20.799
<v Speaker 2>bit of kahonas for sure.

0:36:21.040 --> 0:36:23.440
<v Speaker 1>I mean he doesn't. He's just like, hey, he doesn't.

0:36:23.560 --> 0:36:24.680
<v Speaker 1>He's got access to everything.

0:36:24.760 --> 0:36:27.279
<v Speaker 2>I mean, so I thought, you have to buy a

0:36:27.320 --> 0:36:30.440
<v Speaker 2>Bugatti after you've been working in Mulheim and you know,

0:36:30.560 --> 0:36:32.799
<v Speaker 2>running the company. But he makes a very good point.

0:36:33.000 --> 0:36:35.839
<v Speaker 2>They are three million dollars. Not everybody has that kind

0:36:35.880 --> 0:36:36.840
<v Speaker 2>of disposal income.

0:36:37.360 --> 0:36:41.400
<v Speaker 1>Well, when his first reaction is he can't afford it, honestly,

0:36:41.520 --> 0:36:43.080
<v Speaker 1>my thought is, can't you get a deal?

0:36:43.520 --> 0:36:46.040
<v Speaker 2>Yes, that's a good thing. That's a good point. But

0:36:46.160 --> 0:36:48.320
<v Speaker 2>he gets to drive him whenever he wants. I was

0:36:48.440 --> 0:36:50.840
<v Speaker 2>with him in the bilster Berg when I had my

0:36:51.080 --> 0:36:53.120
<v Speaker 2>turn on the Hirona and it was amazing.

0:36:53.440 --> 0:36:53.879
<v Speaker 4>That's cool.

0:36:54.640 --> 0:36:57.120
<v Speaker 2>And obviously he gets drive Lambos all the time, and

0:36:57.320 --> 0:36:59.920
<v Speaker 2>he can probably take anything from the Volkswagen stable.

0:37:00.719 --> 0:37:00.919
<v Speaker 1>Yeah.

0:37:00.960 --> 0:37:02.640
<v Speaker 2>I guess he's friends of the Ferrari people, so you

0:37:02.680 --> 0:37:04.799
<v Speaker 2>can take some of their cars once in a while too,

0:37:04.960 --> 0:37:05.359
<v Speaker 2>for sure.

0:37:05.480 --> 0:37:07.279
<v Speaker 1>I mean there's so much there. I really want to

0:37:07.360 --> 0:37:09.640
<v Speaker 1>dig into this whole idea that he wanted to be

0:37:09.760 --> 0:37:12.600
<v Speaker 1>a military man. I think that is so interesting, and

0:37:12.680 --> 0:37:16.520
<v Speaker 1>that's another I don't know, it's just very unique. You

0:37:16.560 --> 0:37:18.680
<v Speaker 1>don't hear many people say they had wanted to join

0:37:18.719 --> 0:37:20.759
<v Speaker 1>the military and then they had to do with sort

0:37:20.760 --> 0:37:21.320
<v Speaker 1>of a plan. B.

0:37:21.960 --> 0:37:24.800
<v Speaker 2>By the way, I mentioned a Lamborghini concept with a

0:37:25.280 --> 0:37:29.160
<v Speaker 2>Dukati motor. I was wrong. I've googled it now. It

0:37:29.360 --> 0:37:32.480
<v Speaker 2>was a Volkswagen concept. It looked a little bit like

0:37:32.520 --> 0:37:36.040
<v Speaker 2>a Lamborghini, but it was the Folkswagen XL Sport. It

0:37:36.200 --> 0:37:39.319
<v Speaker 2>was their hybrid that had a Panagali motor, back when

0:37:39.320 --> 0:37:43.000
<v Speaker 2>the Panagali was only two cylinders but still making one

0:37:43.040 --> 0:37:46.000
<v Speaker 2>hundred and ninety seven horsepower. I just think it's so cool,

0:37:46.200 --> 0:37:49.560
<v Speaker 2>and because to me, you know, when BMW had the

0:37:49.680 --> 0:37:52.840
<v Speaker 2>I three with the range extender, that's what they called it.

0:37:53.000 --> 0:37:54.919
<v Speaker 2>It was just I think a one point three leader

0:37:55.000 --> 0:37:57.560
<v Speaker 2>three cylinder motor. I thought it was a great idea

0:37:57.600 --> 0:37:59.719
<v Speaker 2>because then you you know, you're going to use the

0:38:00.000 --> 0:38:02.800
<v Speaker 2>all electric normally, but at least you have the sound

0:38:03.040 --> 0:38:05.279
<v Speaker 2>or the possibility of extending your range or like the

0:38:05.400 --> 0:38:08.359
<v Speaker 2>vibes in the little gasoline smell, you know. I think

0:38:08.360 --> 0:38:10.279
<v Speaker 2>it'd be cool if they did that with the Lanza door,

0:38:10.360 --> 0:38:11.239
<v Speaker 2>but they're not gonna do it.

0:38:12.040 --> 0:38:14.839
<v Speaker 1>Yeah, I think it'll be really interesting to see. I mean,

0:38:14.960 --> 0:38:20.560
<v Speaker 1>I don't sense that they are necessarily going to go

0:38:20.800 --> 0:38:23.759
<v Speaker 1>any which way by twenty twenty. I mean, they can

0:38:23.840 --> 0:38:24.399
<v Speaker 1>pivot again.

0:38:25.080 --> 0:38:27.000
<v Speaker 2>It's getting close, though, he said, you know, four to

0:38:27.080 --> 0:38:29.399
<v Speaker 2>five years is the runway for a car developing a car,

0:38:29.520 --> 0:38:32.640
<v Speaker 2>and twenty twenty eight is like four years away. Kind

0:38:32.680 --> 0:38:34.919
<v Speaker 2>of what have you got coming up this week?

0:38:35.680 --> 0:38:39.600
<v Speaker 1>Well, you know what. This weekend is Miami Formula one,

0:38:39.800 --> 0:38:42.759
<v Speaker 1>so it's going to be a very intense weekend. I'm

0:38:42.800 --> 0:38:46.360
<v Speaker 1>going to head down there. Ferrari will be unveiling a

0:38:46.520 --> 0:38:49.520
<v Speaker 1>new car in Miami, so I'm very excited about that.

0:38:50.120 --> 0:38:52.000
<v Speaker 2>Do you know anything about what kind of car?

0:38:52.719 --> 0:38:54.320
<v Speaker 1>They are very tight lipped on.

0:38:54.480 --> 0:38:57.520
<v Speaker 2>Four door sedan. Possibly that'll be the day.

0:38:57.680 --> 0:38:59.760
<v Speaker 1>No, if that is the car, I will be shocked.

0:39:00.000 --> 0:39:01.239
<v Speaker 1>I think we can rule that off.

0:39:01.239 --> 0:39:02.279
<v Speaker 2>That's never happened, right.

0:39:02.400 --> 0:39:02.600
<v Speaker 1>Yeah.

0:39:03.480 --> 0:39:06.440
<v Speaker 2>I have been riding motorcycles a lot, so, oh what

0:39:06.520 --> 0:39:09.720
<v Speaker 2>have you been on? I've been riding my Ducati Monster

0:39:10.000 --> 0:39:12.640
<v Speaker 2>S four r s desperately trying to get out for

0:39:12.680 --> 0:39:15.040
<v Speaker 2>a ride. The first day, as soon as I got

0:39:15.280 --> 0:39:17.239
<v Speaker 2>like a mile away from the house, the battery died

0:39:17.680 --> 0:39:21.200
<v Speaker 2>and wouldn't and wouldn't be jumped. So I had to

0:39:21.239 --> 0:39:22.960
<v Speaker 2>spend the most rest of the day. I had to

0:39:23.080 --> 0:39:25.960
<v Speaker 2>go over to Hudson Valley Motorcycles and Richie had an

0:39:26.040 --> 0:39:28.920
<v Speaker 2>old school like lead acid battery for me. Then the

0:39:29.000 --> 0:39:31.440
<v Speaker 2>next day, I got like a mile away from my

0:39:31.480 --> 0:39:33.279
<v Speaker 2>house and I ran out of gas, and so I

0:39:33.320 --> 0:39:36.280
<v Speaker 2>had to spend to get walk back to the house,

0:39:36.360 --> 0:39:39.239
<v Speaker 2>get in my car, go get a camp for gasoline.

0:39:40.440 --> 0:39:41.560
<v Speaker 2>So it was a difficult, but.

0:39:41.560 --> 0:39:44.480
<v Speaker 1>I find I mean, this is oh for two in

0:39:44.560 --> 0:39:44.839
<v Speaker 1>a way.

0:39:45.040 --> 0:39:47.200
<v Speaker 2>Well it happens when you're like kicking off the season,

0:39:47.280 --> 0:39:48.560
<v Speaker 2>but we're now.

0:39:48.480 --> 0:39:50.759
<v Speaker 1>We're there, all right, all right, third time is going

0:39:50.800 --> 0:39:51.359
<v Speaker 1>to be the charm.

0:39:51.440 --> 0:39:53.480
<v Speaker 2>So I'm focused. That's my focus right now, riding.

0:39:53.640 --> 0:39:54.319
<v Speaker 1>Good, good good.

0:39:56.400 --> 0:39:59.600
<v Speaker 2>I guess that's it for this week's episode. YE look

0:39:59.640 --> 0:40:02.080
<v Speaker 2>forward to hearing back from you after your weekend in Miami.

0:40:02.560 --> 0:40:05.440
<v Speaker 1>I think it's going to be quite an intense weekend.

0:40:05.680 --> 0:40:06.600
<v Speaker 2>I'm Matt Miller and

0:40:06.680 --> 0:40:08.800
<v Speaker 1>I'm Hannah Elliott, and this is Bloomberg