1 00:00:02,520 --> 00:00:07,440 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. 2 00:00:07,880 --> 00:00:10,119 Speaker 2: Shares of stub Hub. We'll start trading today with the 3 00:00:10,160 --> 00:00:12,879 Speaker 2: shares haveing in priced at twenty three dollars fifty. That 4 00:00:13,039 --> 00:00:15,240 Speaker 2: values the company in around eight point six billion dollars. 5 00:00:15,360 --> 00:00:17,680 Speaker 2: The ticket reseller is the latest company to go public 6 00:00:17,880 --> 00:00:19,920 Speaker 2: in a USIPO market. Experience a bit of a hot 7 00:00:19,920 --> 00:00:23,160 Speaker 2: Streak's speak with StubHub CEO Eric Baker, who joins us 8 00:00:23,160 --> 00:00:26,840 Speaker 2: now from the nys E. Eric, the history. You set 9 00:00:26,960 --> 00:00:29,520 Speaker 2: up this company in the year two thousand, sold it 10 00:00:29,560 --> 00:00:32,520 Speaker 2: to eBay, bought it back, amalgamated with a European giant 11 00:00:32,520 --> 00:00:34,599 Speaker 2: you'd already built, and now it goes public. How does 12 00:00:34,640 --> 00:00:35,040 Speaker 2: it feel. 13 00:00:36,400 --> 00:00:39,040 Speaker 1: It's it's tremendous, a lot of gratitude to reach the 14 00:00:39,040 --> 00:00:42,120 Speaker 1: smilestone for the company. It's certainly been a long journey, 15 00:00:42,159 --> 00:00:44,720 Speaker 1: as you say, from two thousand, but now we're really 16 00:00:44,720 --> 00:00:46,800 Speaker 1: focused on the next twenty five years and the bright 17 00:00:46,840 --> 00:00:47,440 Speaker 1: future ahead. 18 00:00:47,680 --> 00:00:50,519 Speaker 2: Take us to the next twenty five years. Because there 19 00:00:50,560 --> 00:00:53,479 Speaker 2: are regulatory headwinds, there are people worrying about bots. There 20 00:00:53,520 --> 00:00:55,840 Speaker 2: are a way in which you can beef up this 21 00:00:55,960 --> 00:00:58,960 Speaker 2: business to add more things in secondary market ticket sales 22 00:00:59,320 --> 00:01:00,720 Speaker 2: where do you go when do you focus? 23 00:01:01,840 --> 00:01:04,840 Speaker 1: Yeah, So our focus really is we've always wanted to 24 00:01:04,880 --> 00:01:07,760 Speaker 1: make it easier for people to access live events, and 25 00:01:07,840 --> 00:01:10,120 Speaker 1: so what we started with is, as you noted many 26 00:01:10,200 --> 00:01:12,880 Speaker 1: years ago, was to make the resale market safe and 27 00:01:12,920 --> 00:01:15,520 Speaker 1: secure and easier for people to access tickets. What we're 28 00:01:15,560 --> 00:01:18,039 Speaker 1: focused on now is we realize consumers don't care whether 29 00:01:18,040 --> 00:01:20,560 Speaker 1: it's a primary ticket or a secondary ticket. They just 30 00:01:20,600 --> 00:01:22,679 Speaker 1: want to access the live events that they want to 31 00:01:22,720 --> 00:01:26,600 Speaker 1: go to and discover easily, safely, and so forth. And 32 00:01:26,600 --> 00:01:28,720 Speaker 1: that system has been pretty broken for a long time 33 00:01:28,760 --> 00:01:31,520 Speaker 1: how those tickets are originally distributed. So we're really working 34 00:01:31,560 --> 00:01:34,640 Speaker 1: on creating a better experience, and we've already had exciting 35 00:01:34,680 --> 00:01:37,720 Speaker 1: partners like the Yankees and Major League Baseball. We started 36 00:01:37,760 --> 00:01:40,440 Speaker 1: selling tickets directly in this open distribution network. 37 00:01:42,080 --> 00:01:45,479 Speaker 3: You look at going public in a time where Taylor 38 00:01:45,520 --> 00:01:48,160 Speaker 3: Swift had gone through the EARS tool, there was a 39 00:01:48,160 --> 00:01:50,960 Speaker 3: lot of hype and mentum and you hit pause. You're 40 00:01:51,000 --> 00:01:53,680 Speaker 3: doing it now, And I think a big question everyone's 41 00:01:53,720 --> 00:01:55,680 Speaker 3: got for you, Eric, whether they're a consumer or not, 42 00:01:56,320 --> 00:01:59,520 Speaker 3: is what happens next with a regulatory crackdown. The practices 43 00:01:59,560 --> 00:02:02,680 Speaker 3: of your industry are very much under the microscope at 44 00:02:02,720 --> 00:02:03,080 Speaker 3: the moment. 45 00:02:04,560 --> 00:02:07,000 Speaker 1: Well, I think, first of all, we're always excited to 46 00:02:07,040 --> 00:02:09,360 Speaker 1: be at the intersection of technology and live events because 47 00:02:09,360 --> 00:02:12,080 Speaker 1: we're very bullish on the future live events, and we 48 00:02:12,120 --> 00:02:16,040 Speaker 1: think that doesn't change to your question about regulatory focus, 49 00:02:16,360 --> 00:02:18,359 Speaker 1: I think two of the things really people have looked at. 50 00:02:18,440 --> 00:02:21,760 Speaker 1: One was transparency and pricing that we at subub have 51 00:02:21,760 --> 00:02:24,960 Speaker 1: always advocated for, and that all in pricing that we 52 00:02:25,040 --> 00:02:27,239 Speaker 1: lobbied for a pass at the federal level in May, 53 00:02:27,480 --> 00:02:29,600 Speaker 1: and that's just a better experience for consumers, and the 54 00:02:29,680 --> 00:02:32,320 Speaker 1: key is it's now a level playing field for everyone 55 00:02:32,360 --> 00:02:35,120 Speaker 1: in the market. I think the second real regulatory focus, 56 00:02:35,240 --> 00:02:38,000 Speaker 1: quite frankly, has been what the Justice Department is looking 57 00:02:38,040 --> 00:02:40,959 Speaker 1: at with the primary issuance of tickets and making sure 58 00:02:40,960 --> 00:02:43,600 Speaker 1: that networks are open and fan friendly, and that is 59 00:02:43,600 --> 00:02:46,560 Speaker 1: something we certainly applaud because you know, we're on the 60 00:02:46,560 --> 00:02:49,119 Speaker 1: side of the fan. Eric. 61 00:02:49,280 --> 00:02:52,520 Speaker 3: Is aus Fisher Intelligence a headwind or a tailwind for 62 00:02:52,600 --> 00:02:54,120 Speaker 3: the secondary ticketing market. 63 00:02:55,600 --> 00:02:58,880 Speaker 1: Yeah, we see it as a tremendous opportunity to tremendous tailwind. 64 00:02:58,880 --> 00:03:00,880 Speaker 1: And I think if you think think about it again, 65 00:03:00,919 --> 00:03:04,480 Speaker 1: we're a technology and product company and I think Alex 66 00:03:04,560 --> 00:03:07,160 Speaker 1: Karp at Palentier, I don't want to miss a tribute 67 00:03:07,160 --> 00:03:09,240 Speaker 1: and put it really well that he said, the artificial 68 00:03:09,240 --> 00:03:13,240 Speaker 1: and talence technology for companies that have tremendous data allows 69 00:03:13,280 --> 00:03:16,440 Speaker 1: you to provide a better product while increasing your revenue 70 00:03:16,440 --> 00:03:20,000 Speaker 1: tremendously and reducing costs so that everyone wins. And we're 71 00:03:20,000 --> 00:03:22,600 Speaker 1: seeing that across the board, how we deal with customer service, 72 00:03:22,840 --> 00:03:25,799 Speaker 1: how we're releasing new features in the product to make 73 00:03:25,800 --> 00:03:28,120 Speaker 1: it easier for people to locate the tickets they want. 74 00:03:28,200 --> 00:03:30,600 Speaker 1: So we're very excited about it. And again with the 75 00:03:30,680 --> 00:03:34,480 Speaker 1: leadership position we have and the scaled proprietary or proprietary 76 00:03:34,600 --> 00:03:36,720 Speaker 1: data we have, we think this guy's the limit. 77 00:03:37,440 --> 00:03:40,200 Speaker 2: We are speaking with Eric Baker, founder CEO stub Hub 78 00:03:40,280 --> 00:03:43,040 Speaker 2: to our radio and TV audiences. You say AI could 79 00:03:43,040 --> 00:03:46,880 Speaker 2: help drive revenue tremendously. Let's talk about your revenue thus far, 80 00:03:46,920 --> 00:03:49,040 Speaker 2: because the first half of the year is about three 81 00:03:49,080 --> 00:03:52,120 Speaker 2: percent growth. That is significantly slower than the previous Now 82 00:03:52,160 --> 00:03:54,840 Speaker 2: we know that maybe we haven't had Tata Swift on 83 00:03:54,880 --> 00:03:58,119 Speaker 2: tour this year, but Eric, are you seeing a slowdown 84 00:03:58,120 --> 00:03:58,640 Speaker 2: in demand? 85 00:04:00,120 --> 00:04:00,280 Speaker 3: Yeah? 86 00:04:00,360 --> 00:04:03,680 Speaker 1: So, thank you. Note we're really seeing people continuing to 87 00:04:03,720 --> 00:04:06,320 Speaker 1: buy tickets and growth. I think you note it's important 88 00:04:06,360 --> 00:04:07,960 Speaker 1: to note two of the things that happened that are 89 00:04:08,040 --> 00:04:11,400 Speaker 1: unique this year. One is Taylor Swift and her tours 90 00:04:11,440 --> 00:04:13,520 Speaker 1: behind us, and there is only one Taylor Swift, so 91 00:04:13,560 --> 00:04:16,120 Speaker 1: I think she's so tremendous. We even broke her out 92 00:04:16,160 --> 00:04:18,640 Speaker 1: in the S one, so it's great to be that popular. 93 00:04:19,160 --> 00:04:21,760 Speaker 1: Second is, as I mentioned all in pricing past in May, 94 00:04:22,160 --> 00:04:23,880 Speaker 1: and when we lobbied for it, we knew that that 95 00:04:23,920 --> 00:04:26,760 Speaker 1: creates a one time hit to the market as consumers 96 00:04:26,839 --> 00:04:29,520 Speaker 1: just adjust. We've seen that already in states like New 97 00:04:29,560 --> 00:04:31,960 Speaker 1: York that had passed it before. So when you look 98 00:04:32,000 --> 00:04:35,440 Speaker 1: through those headwinds, the business is growing extremely nicely, north 99 00:04:35,480 --> 00:04:36,200 Speaker 1: of twenty percent. 100 00:04:37,200 --> 00:04:41,760 Speaker 2: I'm interested, though, on your profitability or lack thereof, Eric, 101 00:04:42,160 --> 00:04:45,800 Speaker 2: because it's interesting you've gone to public without that story 102 00:04:45,839 --> 00:04:48,880 Speaker 2: to tell. When will it become the story you can tell? 103 00:04:49,040 --> 00:04:51,680 Speaker 1: Yeah? No, I think what you're referring to is by 104 00:04:51,800 --> 00:04:54,680 Speaker 1: the accounting metrics like net income that it shows a loss. 105 00:04:55,200 --> 00:04:56,840 Speaker 1: But I think when we went on the road show 106 00:04:56,880 --> 00:04:59,240 Speaker 1: and when investors look, they really look at EBITDAH, which 107 00:04:59,279 --> 00:05:02,600 Speaker 1: is your earnings before more interest, tax, appreciation, amortization, as 108 00:05:02,640 --> 00:05:05,159 Speaker 1: well as your cash flow, and on that dimension, we've 109 00:05:05,160 --> 00:05:07,760 Speaker 1: been profitable for a long time and generating hundreds of 110 00:05:07,760 --> 00:05:10,320 Speaker 1: millions of dollars. That's the way we've been able to 111 00:05:10,360 --> 00:05:13,760 Speaker 1: service the debt that we've had, and obviously now that 112 00:05:13,800 --> 00:05:16,560 Speaker 1: we're deleveraging and taking the debt down, our cash flow 113 00:05:16,600 --> 00:05:18,840 Speaker 1: will even go up further. So I think that's one 114 00:05:18,880 --> 00:05:20,880 Speaker 1: of the many reasons that our story was very well 115 00:05:20,880 --> 00:05:23,440 Speaker 1: received when we went out on the road show and 116 00:05:23,480 --> 00:05:24,440 Speaker 1: buy our new partners. 117 00:05:25,720 --> 00:05:28,920 Speaker 3: Eric Bloomberg did some deep reporting on the FTC looking 118 00:05:29,000 --> 00:05:33,840 Speaker 3: at ticket master arrival on the issue of bots hoovering 119 00:05:33,920 --> 00:05:37,400 Speaker 3: up sale tickets for resale, and they're inaction. Have you 120 00:05:37,480 --> 00:05:40,039 Speaker 3: discussed that issue with the regulator and how are you 121 00:05:40,080 --> 00:05:41,719 Speaker 3: addressing the problem. 122 00:05:42,279 --> 00:05:45,359 Speaker 1: Yes, we've always in bots, and it's interesting, as you note, 123 00:05:45,640 --> 00:05:47,520 Speaker 1: is really about how these tickets are distributed in the 124 00:05:47,520 --> 00:05:49,960 Speaker 1: first place, and so one of the things we've always 125 00:05:50,000 --> 00:05:52,640 Speaker 1: lobbied for is enforcement of the Bots Act, and that's 126 00:05:52,680 --> 00:05:55,440 Speaker 1: really because we believe that these tickets need to be 127 00:05:55,480 --> 00:05:59,480 Speaker 1: distributed in a way that's safe, secure, democratic, through open channels. 128 00:05:59,680 --> 00:06:02,479 Speaker 1: As you mentioned, they're looking at I believe ticket Master 129 00:06:02,560 --> 00:06:06,480 Speaker 1: and others who are handling the primary issues of the tickets, 130 00:06:06,680 --> 00:06:08,680 Speaker 1: and they really need to make sure that their technology 131 00:06:08,680 --> 00:06:11,200 Speaker 1: and safeguards are in place to make sure this doesn't happen. 132 00:06:11,400 --> 00:06:14,479 Speaker 1: But again it's something that we're very pro consumer. That's 133 00:06:14,520 --> 00:06:17,640 Speaker 1: how we win. So we hope that all that stuff 134 00:06:17,880 --> 00:06:18,760 Speaker 1: gets cleaned. 135 00:06:18,520 --> 00:06:23,200 Speaker 3: Up, Eric, very quickly. Next year's soccer or football World Cup. 136 00:06:23,640 --> 00:06:26,159 Speaker 3: How big an opportunity is that for Subhub. 137 00:06:27,200 --> 00:06:30,760 Speaker 1: Look, we love the World Cup. It's been a phenomenal 138 00:06:30,800 --> 00:06:33,440 Speaker 1: event because think about it, we run the largest global 139 00:06:33,440 --> 00:06:36,520 Speaker 1: platform in the world for ticket exchange for all kinds 140 00:06:36,560 --> 00:06:38,560 Speaker 1: of events. And if you had to say what is 141 00:06:38,600 --> 00:06:41,320 Speaker 1: the largest global event in the world, I think you 142 00:06:41,320 --> 00:06:44,360 Speaker 1: canonymously say it's the World Cup. It's people from all 143 00:06:44,400 --> 00:06:46,680 Speaker 1: over the world traveling to come see events. It's going 144 00:06:46,720 --> 00:06:50,120 Speaker 1: to be in North America. It's extremely exciting and we're 145 00:06:50,120 --> 00:06:53,400 Speaker 1: excited to hopefully help as many fans as possible make 146 00:06:53,400 --> 00:06:56,720 Speaker 1: their dreams come true to access getting to the World Cup. 147 00:06:56,800 --> 00:07:00,240 Speaker 1: So we're all football fans, so to speak, and twenty 148 00:07:00,279 --> 00:07:01,040 Speaker 1: twenty six. 149 00:07:01,920 --> 00:07:05,359 Speaker 3: Were football fancied too. Eric Baker, founder and CEO Stubbub 150 00:07:05,400 --> 00:07:07,200 Speaker 3: Holding's great to have you on the program. Thank you