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Speaker 1: Welcome into another edition of Building Brownstown, and today we

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Speaker 1: are thrilled to be joined by Lance Evans, the venue

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Speaker 1: designs director and principal at HKS.

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Speaker 2: Lance, great to talk with you again.

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Speaker 1: We talked with you a while ago when this was

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Speaker 1: kind of a thought in the sky getting the designs going,

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Speaker 1: but now we know we are going ahead with the

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Speaker 1: enclosed stadium and closed Huntington Bank Field in brook Park.

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Speaker 2: Great to be with you again. Hope Paul's been well

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Speaker 2: since we last talked.

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Speaker 3: Yeah, good to see again, Nathan. Yeah, everything's been fantastic.

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Speaker 3: And excited about the progress that we've been making in

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Speaker 3: northeast Ohio and happy to be here with you today.

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Speaker 1: All right, let's go back for people who maybe didn't

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Speaker 1: see our previous conversation. You're firm designed the Great US

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Speaker 1: Bank Stadium in Minneapolis, Sofi Stadium, and many many others.

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Speaker 1: What did you learn from those projects that you're excited

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Speaker 1: to implement here at Huntingdon Bankfield.

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Speaker 3: You know, each one of those Nathan venues that we've

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Speaker 3: had a chance to work on early or about creating

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Speaker 3: and crafting a one on one experience for those fans

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Speaker 3: they were tied to their community, and fabric and creating

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Speaker 3: one to one design, you know, the designs that couldn't

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Speaker 3: exist anywhere else in the world. And I think what

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Speaker 3: we're most proud of is those venues consistently rank in

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Speaker 3: the top five as it relates to fan experiences in

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Speaker 3: the league. And I think what we've learned there and

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Speaker 3: that we're continuing in and pulling the best of those

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Speaker 3: projects forward into the new Hunting Today. Bank Field is

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Speaker 3: really about how to amplify that fan experience.

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Speaker 2: How to put it.

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Speaker 3: Number one, If you design for the experience on the inside,

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Speaker 3: you do it in an authentic way that really resonates

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Speaker 3: with a fan base. That's what's going to create something

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Speaker 3: lasting and memorable and really just energetic and powerful for

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Speaker 3: the region.

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Speaker 1: All Right, So you talked about two things there, and

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Speaker 1: we're going to get into you know, this about the

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Speaker 1: region and then that fan experience.

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Speaker 2: We're going to come back that. But this is the

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Speaker 2: same that's going to transform this region in.

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Speaker 1: Terms of the opportunities it's going to bring to this region,

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Speaker 1: the economic impact all of it. When you say you

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Speaker 1: want to factor that design, So what are some of

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Speaker 1: the things you think to make a unique and lasting

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Speaker 1: kind of representative of Northeast Ohio in the new and

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Speaker 1: closed Huntington Bankfield.

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Speaker 3: Yeah, you know, Nathan, our design philosophy really starts with

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Speaker 3: conversations and research about how to embody the character of

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Speaker 3: Northeast Ohio.

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Speaker 2: You know, how do we.

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Speaker 3: Take its grit, its fortitude, its architectural lineage, the use

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Speaker 3: of authentic materials and expressive forms, and to create an

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Speaker 3: architecture that really, you know, talks about celebrating the legacy

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Speaker 3: of the Browns, but boldly projecting that brand forward, you know,

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Speaker 3: and today and into the future. We're talking about really

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Speaker 3: a design that anchors a thriving mixed use development around here,

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Speaker 3: a new neighborhood in the community. And at the end

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Speaker 3: of the day, our goal is that we set a

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Speaker 3: new bar for fan experience in the league, you know,

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Speaker 3: something that takes an unexpected approach to the way fans

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Speaker 3: interact with the game, have sound and energy and life

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Speaker 3: really around the idea of entertainment in the region.

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Speaker 1: All right, So with that in mind, you mentioned fan experience,

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Speaker 1: what are some of the innovations that fans can expect

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Speaker 1: to see at the new and closed Huntington Bank Field

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Speaker 1: that will make the game day experience better for fans

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Speaker 1: and address some of the issues that our current stadium

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Speaker 1: has for fans.

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Speaker 3: Yeah, I mean it really starts for us with designing

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Speaker 3: the venue before you get into the venue. With the

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Speaker 3: mixed use district. The stadium features two anchored fan plazas

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Speaker 3: at both end zones, and what we've done is we've

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Speaker 3: increased the ticketed zone of a fan, so once you

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Speaker 3: enter that plaza, you're a ticketed guest into the concourse

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Speaker 3: and you're free to roam around around the stadium grounds.

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Speaker 3: And so we've taken that idea of all that congestion

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Speaker 3: that fans experience now in the current venue, we've really

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Speaker 3: dispersed that and to create an entertainment experience before you

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Speaker 3: even walk in the door, which we think is going

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Speaker 3: to really elevate the game day. You know, kind of

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Speaker 3: notion for what the fans are receiving tied into those

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Speaker 3: plaza is the notion of the grand concourse. And I

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Speaker 3: think once you get into the building and you're greeted

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Speaker 3: with this majestic concourse, really expansive and open. It's the

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Speaker 3: largest concourse in the league. I'm talking about coming from

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Speaker 3: the side of the river to this it really will

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Speaker 3: be quite a different experience. A cultural destination that's anchored

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Speaker 3: with food markets, fash casual restaurants, a connected team store,

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Speaker 3: unique moments to connect with the brand and tie into

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Speaker 3: the action. And this is really something that we've tried

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Speaker 3: to do is really separate, not create any separations between

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Speaker 3: the fans and the game and when they want to

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Speaker 3: go back and get their favorite concession. So you're always

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Speaker 3: going to be connected to the sound, energy, the atmosphere

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Speaker 3: of that game day. You're not going to miss anything,

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Speaker 3: you know, when you're coming to coming into the new

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Speaker 3: Huntington bank Field, and then as you come into the stadium.

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Speaker 3: I think the other thing that's really kind of cool

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Speaker 3: about our design is we've continued our conversations with the

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Speaker 3: HASLMS about how to enhance what the fans are going

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Speaker 3: to get here at the game and how do we

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Speaker 3: make it something really bold and memorable. The idea of

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Speaker 3: unique video activation throughout, so our plausas that are mentioned

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Speaker 3: are anchored by large video screens that will be able

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Speaker 3: to project entertainment in the game both you know, during

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Speaker 3: the during the football game, both pregame and postgame, when

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Speaker 3: you go into the stadium, you're greeted.

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Speaker 2: By two.

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Speaker 3: Really large video elements on the end zones, one low

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Speaker 3: situated low in the seating bowl, really hugging and integrated

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Speaker 3: into that environment, and a really large video board that

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Speaker 3: hovers above our new dog Pound in the stadium. And

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Speaker 3: I think you start to tie in Nathan, the plaza

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Speaker 3: of the Grand Concourse and that video activation into kind

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Speaker 3: of a whole list new experience on game day. It's

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Speaker 3: gonna be unrivaled.

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Speaker 1: It's so exciting, and I know people we've seen the

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Speaker 1: models and everybody's wow, this is incredible. And one of

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Speaker 1: the things that I think ties into that is that, yes,

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Speaker 1: you're gonna be indoors. You are going to be away

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Speaker 1: from the elements, but because of the roof, you're still

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Speaker 1: going to have the sunlight. You're still going to feel

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Speaker 1: like you're outdoors, but you're just gonna be temperature controlled

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Speaker 1: and comfortable, which is great away free from the element.

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Speaker 2: So a lot of people want to know about that roof.

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Speaker 1: Tell us about the beautiful roof, what it's made of,

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Speaker 1: and how you guys came up with those unique angles

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Speaker 1: in that design.

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Speaker 3: Yeah, the overall design is really inspired by the great

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Speaker 3: kind of glass roofed indoor rooms in Cleveland, you know,

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Speaker 3: the Arcade, the Museum of Art, the Hall of Fame,

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Speaker 3: the Rock Hall of Fame, all you've kind of as

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Speaker 3: you experienced the city, you have these great moments. And

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Speaker 3: we were, as we were starting to understand the city,

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Speaker 3: understand the team, you know, and thinking about what the

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Speaker 3: space wanted to feel like inside the stadium, we couldn't

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Speaker 3: help but think about, well, what if we did that

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Speaker 3: at the scale of a stadium, you know, and the

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Speaker 3: magnitude of it, the grandness of it. So we took

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Speaker 3: that inspiration. It was really also borne out of the

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Speaker 3: climbate of the region. So the geometry, the folded plate

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Speaker 3: nature of it, the simple pitched roof was all about

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Speaker 3: how to create an appropriate design for the harsh winters

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Speaker 3: that you get in Cleveland, but it also creates a

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Speaker 3: unique architectural identity tied with it. The third thing that

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Speaker 3: we needed the roof to do was to amplify the

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Speaker 3: sound of the game, you know, And so all those

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Speaker 3: angles that you see in the design, the way that

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Speaker 3: the clear roof material works with the other surfaces in

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Speaker 3: the stadium were all tuned almost like an amplifier.

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Speaker 2: If you will for the.

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Speaker 3: Fan noise coming down to the end of the stadium.

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Speaker 3: Something we learned, you know, from US Bank, and we

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Speaker 3: brought that forward here in Cleveland.

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Speaker 2: And we're pretty sure that.

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Speaker 3: It's going to be one of the loudest, loudest venues

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Speaker 3: in the league when this thing opens.

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Speaker 2: That's awesome.

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Speaker 1: Earlier, the new dog Pound, I'm sure that's where a

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Speaker 1: lot of that sound is going to be coming from.

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Speaker 1: I know people are very excited about the notion of

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Speaker 1: that one wall for the dog pount. Just give us

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Speaker 1: all the background you can about what this dog Pound

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Speaker 1: is going to be, what it's going to be like

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Speaker 1: to be somebody who's in that area, and what comes along.

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Speaker 2: With, you know, being in the dog Pound.

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Speaker 3: Yeah. So I think if you come off that main plaza,

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Speaker 3: as I mentioned, when you come through the doors, the

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Speaker 3: first thing you're greeted with is the wall you know

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Speaker 3: of that dog Pound. You know, it really is the

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Speaker 3: heart of the fan base and it was the start

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Speaker 3: of our design. You know, from this we have over

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Speaker 3: six thousand fans connected that it connects right from the

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Speaker 3: field level all the way up to the Grand Concourse

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Speaker 3: and a singular rake they're standing rail seats there, So

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Speaker 3: that allows us to bring the fans closer to the action,

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Speaker 3: allow the fans and the players to interact like they do,

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Speaker 3: and just enhance ways. You know, in the dog Pound.

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Speaker 3: All that sound too is going to be you know,

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Speaker 3: broughtard into the into the design. And I think another

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Speaker 3: really great moment I mentioned this before was at the

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Speaker 3: top of the dog Pound. Hovering above it is a

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Speaker 3: large video video board and that acts kind of as

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Speaker 3: a as a member of the dog Pound in it itself.

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Speaker 3: So as you think of, you know, a Browns player

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Speaker 3: come in celebrating a touchdown as they leap into the

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Speaker 3: leap into the stands, and the shots of the energy

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Speaker 3: and the fantom coming up in that video element kind

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Speaker 3: of celebrating that victory, or as an opposing player coming

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Speaker 3: down and trying to score on that on that zone,

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Speaker 3: good luck, you know, with all that sound and and

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Speaker 3: energy and atmosphere coming in there. I think from a

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Speaker 3: fans perspective, if you're if you're lucky enough to be

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Speaker 3: one of those fans that are sitting in the in

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Speaker 3: the dog Pound section, you have your own dedicated food

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Speaker 3: and beverage amenities that are just for just for those

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Speaker 3: hardcore fans you know at the dog Pound, really celebrating

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Speaker 3: not only you know, what that fandom does for the community,

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Speaker 3: but the atmosphere that they bring into the game day.

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Speaker 2: And that's something that the Hasms are really.

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Speaker 3: Expressed to us as important from day one is to

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Speaker 3: you know, for us to in the design to celebrate

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Speaker 3: exactly what the dog Pound means to the organization and

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Speaker 3: the players, you know, and ultimately the intensity of the

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Speaker 3: venue it.

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Speaker 2: So that's awesome.

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Speaker 1: This is the fortieth anniversary of the dog Pound dog

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Speaker 1: Pound Excel and so to hear that is going to

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Speaker 1: carry forward into the future obviously is incredibly exciting. Just

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Speaker 1: want to kind of tie things up on this because

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Speaker 1: I know everybody's excited about this. You guys are the

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Speaker 1: best in the world of what you do. This is

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Speaker 1: going to be the best stadium in the world, certainly

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Speaker 1: for a period of time. Are there any other kind

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Speaker 1: of maybe design elements that we didn't touch on that

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Speaker 1: you know you're excited about, that you want people to

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Speaker 1: know about.

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Speaker 3: Yeah, there's Nathan, you know, go on for hours on

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Speaker 3: this podcast talking about this. But you know, I think

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Speaker 3: what's really important for us from a fans perspective. You know,

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Speaker 3: we have some great amenities in and around the Grand

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Speaker 3: Concourse and distributed throughout the seating bowl. We call them

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Speaker 3: bowl facing bars. But think about the best sports bar

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Speaker 3: and all of sports distributed along the Grand Concourse, right

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Speaker 3: at the edge of the seating bowl. So you're looking

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Speaker 3: grabbing your your favorite beer, looking over your shoulder, and

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Speaker 3: there's the NFL game. The venue is also an ultimate transformer.

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Speaker 3: You know, it's gonna be able to scale from five

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Speaker 3: thousand seats all the way up to you know, the

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Speaker 3: Super Bowl atmosphere of the seventy plus and the concert.

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Speaker 3: So the idea of this being the ultimate transformer is

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Speaker 3: something that is really unique for this venue. And make

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Speaker 3: sure that you know it is a destination for all

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Speaker 3: of Northeast Ohio. And then the last thing I think

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Speaker 3: it's really important is we're designing for all the seasons.

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Speaker 3: You know, we want this to be really special in winter,

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Speaker 3: you know, and so we're designing, you know, almost a

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Speaker 3: winter wonderland out here with our plazas and the and

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Speaker 3: the notion of coming to a game day but celebrating

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Speaker 3: the summer and the spring in the fall. I think

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Speaker 3: our design has the ability to change, you know, with

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Speaker 3: the seasons and give fans something really unique.

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Speaker 2: Well Lance, I mean I'm giddy. I can't wait for it.

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Speaker 1: I'm sure you can't wait see this design come to

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Speaker 1: life as we start breaking ground and getting this thing

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Speaker 1: ready for the twenty twenty nine season. But really appreciate

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Speaker 1: the time and again, Lance Evans, Venue Designs Director and

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Speaker 1: principle at HGS, thanks for being with us and we

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Speaker 1: can't wait to see your vision for the enclosed Huntington

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Speaker 1: Bankfield and Brook Park come to life. So thanks for

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Speaker 1: the time and you got us all excited, that's for sure.

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Speaker 2: Yeah, good talking to you.

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Speaker 3: Nathan,