1 00:00:08,560 --> 00:00:12,280 Speaker 1: Welcome, Welcome, Welcome back to the Bob left That's Podcast. 2 00:00:12,680 --> 00:00:16,960 Speaker 1: My guest this week is truly alleged the soundtrack of 3 00:00:17,040 --> 00:00:22,040 Speaker 1: my growing up, the one and only cousin Brucing. Thank you, 4 00:00:22,079 --> 00:00:26,120 Speaker 1: what a lovely introduction. Well so nice to not only 5 00:00:26,200 --> 00:00:29,640 Speaker 1: hear you, right, but also to see you. A pleasure, 6 00:00:29,920 --> 00:00:32,080 Speaker 1: and thank you so much for the invitation. Really do 7 00:00:32,159 --> 00:00:34,880 Speaker 1: appreciate it. I gotta tell you what a huge influencial. 8 00:00:34,920 --> 00:00:36,360 Speaker 1: I mean, I'm sure you know you hear this all 9 00:00:36,360 --> 00:00:39,159 Speaker 1: the time, but when I went to college, I had 10 00:00:39,200 --> 00:00:42,560 Speaker 1: a radio show and I immediately called myself cousin Bobby. 11 00:00:42,880 --> 00:00:46,000 Speaker 1: And there are people to this day who say, hey, couse, 12 00:00:46,800 --> 00:00:49,800 Speaker 1: so this is not something you know that I'm blowing smoke. 13 00:00:49,920 --> 00:00:53,040 Speaker 1: This is a real thing. So were you always Brucy? No, 14 00:00:53,680 --> 00:00:57,440 Speaker 1: My parents at time, especially when they needed a babysitter 15 00:00:57,440 --> 00:01:01,080 Speaker 1: I couldn't get one, had other names for me. I 16 00:01:01,080 --> 00:01:03,279 Speaker 1: don't want to say what they were, but yeah, it's 17 00:01:03,480 --> 00:01:06,720 Speaker 1: my name is Brucey. It's always been brucy. Yeah. And 18 00:01:06,760 --> 00:01:08,640 Speaker 1: so when you've been on the radio, from the moment 19 00:01:08,680 --> 00:01:12,240 Speaker 1: you're on radio, was also brucy. Yeah. Well no that's 20 00:01:12,240 --> 00:01:16,200 Speaker 1: not true. No, my real name is Bruce Morrow. Most thing, 21 00:01:16,440 --> 00:01:19,440 Speaker 1: most people think my name is Bruce Cousins. You see, 22 00:01:19,600 --> 00:01:22,200 Speaker 1: they think my last name is Cousin. Uh No, it's 23 00:01:22,280 --> 00:01:26,440 Speaker 1: but it's Bruce Morrow. I got my name actually. Uh. 24 00:01:26,480 --> 00:01:28,479 Speaker 1: I was on W Y and S in New York City. 25 00:01:28,480 --> 00:01:30,360 Speaker 1: Were like, here a nice story. It's kind of a 26 00:01:30,400 --> 00:01:33,280 Speaker 1: fun story. It's it's fun. Uh. So I'm in the 27 00:01:33,280 --> 00:01:37,280 Speaker 1: studio and uh security guarden. Those days we were allowed 28 00:01:37,319 --> 00:01:39,320 Speaker 1: to have people come up. We didn't think they were 29 00:01:39,319 --> 00:01:43,400 Speaker 1: gonna come inteer the radio station. So so he brings 30 00:01:43,440 --> 00:01:46,640 Speaker 1: in this a little silver haired lady. She walks and 31 00:01:46,680 --> 00:01:48,600 Speaker 1: he says, Mr Tomorrow, is this all right? To bring 32 00:01:48,640 --> 00:01:52,000 Speaker 1: her in? I said this, pre cousin Brucy, and uh, 33 00:01:52,080 --> 00:01:54,040 Speaker 1: I said, please bring her in. I love people. I 34 00:01:54,440 --> 00:01:56,480 Speaker 1: like people. She owed me open the door and it's 35 00:01:56,520 --> 00:02:00,960 Speaker 1: little silver haired, twinkly eyed lady walks in. She locks 36 00:02:01,000 --> 00:02:03,920 Speaker 1: on my eyes immediately, Bob cousin, Bob, if i'm me, 37 00:02:05,200 --> 00:02:08,160 Speaker 1: when somebody locks on eyes like I'm doing to yours 38 00:02:08,480 --> 00:02:12,960 Speaker 1: right now, whether we're we're on the screen, um, they 39 00:02:13,000 --> 00:02:16,000 Speaker 1: get you. That's the big secret of life. When you 40 00:02:16,040 --> 00:02:18,880 Speaker 1: want to talk to somebody, you want something luck on 41 00:02:19,120 --> 00:02:21,720 Speaker 1: their eyes, not they knows, not them. I'll hit the 42 00:02:21,760 --> 00:02:24,240 Speaker 1: eyes immediately. So she locks on my eyes and she 43 00:02:24,240 --> 00:02:27,720 Speaker 1: says to me, quote, excuse me, uh, sir. And I 44 00:02:27,800 --> 00:02:30,360 Speaker 1: knew she didn't know who I was. She wasn't sitting 45 00:02:30,440 --> 00:02:33,880 Speaker 1: hearing Elvis and Jerry Lee Lewis or anybody else. She 46 00:02:33,919 --> 00:02:37,760 Speaker 1: said to me, do you believe her overlated? And I said, oh, 47 00:02:37,840 --> 00:02:42,400 Speaker 1: I'm a Brooklyn kid, so I know somebody's after something. Money, money, money, money, 48 00:02:42,600 --> 00:02:45,160 Speaker 1: So I said, yes, I do believe her overlated. And 49 00:02:45,240 --> 00:02:48,080 Speaker 1: I do believe that Bob all right somewhere along the line, 50 00:02:48,560 --> 00:02:52,840 Speaker 1: and she said, well, listen, I'm broke. And I said, 51 00:02:52,840 --> 00:02:55,040 Speaker 1: hold on one second, man, and I queue up my record. 52 00:02:55,320 --> 00:02:57,280 Speaker 1: And those days we played these little black things with 53 00:02:57,400 --> 00:02:59,639 Speaker 1: holes in them, and I used to queue up a record. 54 00:03:00,080 --> 00:03:02,280 Speaker 1: We didn't have any digital starts or anything. And I 55 00:03:02,320 --> 00:03:05,400 Speaker 1: said okay. She said, well, cousin, i'm broke. Let me 56 00:03:05,480 --> 00:03:08,120 Speaker 1: fifty cents to get home. And I looked at her 57 00:03:08,120 --> 00:03:10,240 Speaker 1: and she had these smiling eyes, and I said, sure, 58 00:03:10,720 --> 00:03:14,520 Speaker 1: I gave a fifty cents, right, And she said, thanks, cousin, 59 00:03:15,240 --> 00:03:17,760 Speaker 1: talk to you. She leaves. I never see her again 60 00:03:17,960 --> 00:03:20,680 Speaker 1: that night in the Brooklyn Battery tunnel. I lived in Brooklyn, 61 00:03:20,639 --> 00:03:22,480 Speaker 1: and those days I was on the way home, and 62 00:03:24,000 --> 00:03:27,400 Speaker 1: in the middle of that tunnel I hear cousin, cousin, 63 00:03:27,800 --> 00:03:30,760 Speaker 1: cousin brucie. That's it. I got it. I got my stick, 64 00:03:31,080 --> 00:03:34,320 Speaker 1: I got my handle. The next morning, I go in 65 00:03:35,000 --> 00:03:36,880 Speaker 1: and I speak to the program director, and he says, 66 00:03:36,880 --> 00:03:40,120 Speaker 1: are you crazy? You can't goin to the cousin bruci 67 00:03:40,160 --> 00:03:42,360 Speaker 1: There is the big apple man. This is New York City. 68 00:03:42,520 --> 00:03:46,280 Speaker 1: This is not Fargo, this is not Morgantown, West Virginia. 69 00:03:46,480 --> 00:03:49,200 Speaker 1: This is New York City. Forget it, I said, sir, 70 00:03:49,360 --> 00:03:51,280 Speaker 1: let me ask you something. When you were a kid 71 00:03:51,480 --> 00:03:53,720 Speaker 1: not so long ago, I was small enough to say 72 00:03:53,720 --> 00:03:55,440 Speaker 1: that to him, to butt them up a little bit. 73 00:03:55,920 --> 00:03:57,160 Speaker 1: Who did you like to go to Didn't you like 74 00:03:57,280 --> 00:03:59,680 Speaker 1: to go to your homes of your cousins. They had 75 00:03:59,720 --> 00:04:01,920 Speaker 1: the best toys, and your aunt and uncle will always 76 00:04:01,920 --> 00:04:04,920 Speaker 1: treat you nice with food and snacks. He said, yeuh, 77 00:04:05,440 --> 00:04:08,040 Speaker 1: all right, he said, I'll tell you what, kid, do 78 00:04:08,120 --> 00:04:11,680 Speaker 1: this sparingly tonight. Don't overdo it, because if you overdo it, 79 00:04:12,120 --> 00:04:14,960 Speaker 1: you're gonna be in trouble deep Well, that night, Bob 80 00:04:15,360 --> 00:04:17,159 Speaker 1: I went on the air. I don't think there was 81 00:04:17,200 --> 00:04:19,080 Speaker 1: more than three and a half words that went by 82 00:04:19,320 --> 00:04:22,880 Speaker 1: without me saying because I cousin them. I even wanted 83 00:04:22,920 --> 00:04:25,800 Speaker 1: to the bathroom. My cousin dom I did everything. I 84 00:04:25,839 --> 00:04:28,680 Speaker 1: didn't stop. That next morning, at six o'clock, I get 85 00:04:28,720 --> 00:04:32,680 Speaker 1: a call. It's the program director and he says to me, Bruce, 86 00:04:32,839 --> 00:04:38,640 Speaker 1: I said, yes, get your posterior midsection in here, quick, 87 00:04:39,240 --> 00:04:42,200 Speaker 1: get it in here. Now you're in trouble. I got scared, stiff. 88 00:04:42,240 --> 00:04:44,560 Speaker 1: I called my father. Now, I've never been fired. I 89 00:04:44,560 --> 00:04:46,560 Speaker 1: thought maybe he would hit me, and this guy would 90 00:04:46,560 --> 00:04:48,240 Speaker 1: smack me or something. I didn't know what they were 91 00:04:48,240 --> 00:04:50,159 Speaker 1: gonna do. So my dad goes in with me. He 92 00:04:50,200 --> 00:04:52,800 Speaker 1: was a street smart guy, grew up in East New York, 93 00:04:53,240 --> 00:04:56,240 Speaker 1: and uh, we're going together and Leeds says to me, 94 00:04:56,279 --> 00:04:59,679 Speaker 1: sit over the airpirs and I'm scared stiff. My father says, 95 00:04:59,720 --> 00:05:02,440 Speaker 1: next his desk and says, well, what's the problem. He said, 96 00:05:02,480 --> 00:05:04,800 Speaker 1: I told your son not to overdo it, and I'm 97 00:05:04,839 --> 00:05:07,480 Speaker 1: gonna tell you something. He didn't stop last night. The cousin. 98 00:05:08,240 --> 00:05:10,200 Speaker 1: I said, well, is that okay? He says, I want 99 00:05:10,200 --> 00:05:13,919 Speaker 1: to show you something, and then it's funny. He opens 100 00:05:13,960 --> 00:05:15,720 Speaker 1: It wasn't funny at that. He opens his desk raw 101 00:05:16,200 --> 00:05:19,960 Speaker 1: and he pulls out hundreds of yellow envelopes, hundreds, and 102 00:05:19,960 --> 00:05:22,680 Speaker 1: they're spilling off his hands all over his desk. Now, 103 00:05:22,720 --> 00:05:26,680 Speaker 1: these yellow envelopes were precursor to the email crieze, right, 104 00:05:26,800 --> 00:05:30,560 Speaker 1: They were called Western Union telegrams. He received hundreds of 105 00:05:30,600 --> 00:05:34,960 Speaker 1: Western Union telegrams wanting cousin Brucy. So my father smartly says, well, 106 00:05:35,000 --> 00:05:37,360 Speaker 1: what's wrong with that? Says I told him about too. 107 00:05:37,360 --> 00:05:40,039 Speaker 1: I'm firing him on the spot. So my father looks 108 00:05:40,080 --> 00:05:42,000 Speaker 1: at him and he says, but I'm gonna put him 109 00:05:42,000 --> 00:05:46,320 Speaker 1: on a seven year contract immediately. Cousin, cousin bry That's 110 00:05:46,360 --> 00:05:49,359 Speaker 1: a long story, but Cousin Brucy was born Bob. Okay, 111 00:05:49,400 --> 00:05:51,960 Speaker 1: that's okay. You are such a character. You know a 112 00:05:51,960 --> 00:05:55,000 Speaker 1: lot of people they're on mike or they're on stage, 113 00:05:55,040 --> 00:05:58,359 Speaker 1: personality is totally different. But we got on and you 114 00:05:58,360 --> 00:06:01,680 Speaker 1: were immediately Cousin Brucy. No, there is no you know, 115 00:06:01,760 --> 00:06:04,839 Speaker 1: can I tell you something? Maybe I shouldn't say this, 116 00:06:04,920 --> 00:06:07,640 Speaker 1: you can. You're gonna tell everybody. I'm told that. You 117 00:06:07,640 --> 00:06:09,440 Speaker 1: you tell what you want to tell, which is good, 118 00:06:09,480 --> 00:06:12,480 Speaker 1: so do I There was no cousin Brucey. It's Bruce. 119 00:06:12,520 --> 00:06:16,880 Speaker 1: It's Bruce, Bruce Morrow. Bruce Morrow is cousin Bruci. There 120 00:06:16,960 --> 00:06:20,640 Speaker 1: is no comic character. It's me. What can I tell you? 121 00:06:20,920 --> 00:06:24,440 Speaker 1: I sleep this way, I talk of my sleep this way. 122 00:06:24,480 --> 00:06:26,480 Speaker 1: I go to the bathroom this way, I take showers, 123 00:06:26,720 --> 00:06:30,040 Speaker 1: I get up and I'm me. Now. Am I unhappy 124 00:06:30,080 --> 00:06:33,240 Speaker 1: at times? Oh? Yeah, yeah, I'm just like everybody else. 125 00:06:33,400 --> 00:06:36,359 Speaker 1: I have my moments, but generally I'm a pretty happy camper. 126 00:06:36,640 --> 00:06:40,320 Speaker 1: I love life, and Bob, I love what I am doing. 127 00:06:40,839 --> 00:06:46,240 Speaker 1: Underline bold underline, I love what I'm doing. I'm happy. Okay. 128 00:06:46,320 --> 00:06:52,640 Speaker 1: So you grew up in Brooklyn? Yes? What I hesitated? Yes? Okay? 129 00:06:52,800 --> 00:06:56,479 Speaker 1: And were your parents were they born in America? Yes? 130 00:06:56,600 --> 00:06:59,599 Speaker 1: My parents were born in America. My grandparents one was 131 00:06:59,760 --> 00:07:03,160 Speaker 1: via these huh, that's why I walked so well, I guess, 132 00:07:03,400 --> 00:07:07,719 Speaker 1: and my grandma was Russian. My parents were both born here. Yes. 133 00:07:08,080 --> 00:07:12,440 Speaker 1: And what did your parents or your do for a living? Well? 134 00:07:12,560 --> 00:07:18,360 Speaker 1: My father, uh stole automobile caps, caps and my dad 135 00:07:18,440 --> 00:07:23,000 Speaker 1: was in the garment business. He manufactured and designed children's clothing. 136 00:07:23,400 --> 00:07:27,160 Speaker 1: And my mother was a Brooklyn housewife, took care of 137 00:07:27,200 --> 00:07:30,240 Speaker 1: the family, shopped and she was terrific, never really had 138 00:07:30,560 --> 00:07:35,160 Speaker 1: an occupation. My dad was the breadwinner, the right breadwinner. 139 00:07:35,560 --> 00:07:38,119 Speaker 1: And then how many kids in the family, my brother 140 00:07:38,160 --> 00:07:42,680 Speaker 1: and myself, And which one is older? Well, I'm younger, 141 00:07:42,720 --> 00:07:46,520 Speaker 1: but he's he's younger. And explain it. Now you figured 142 00:07:46,560 --> 00:07:49,880 Speaker 1: out out. I said, I'm younger, but he's younger. Oh, 143 00:07:49,920 --> 00:07:52,040 Speaker 1: I got it, now, I got I have heard it first. 144 00:07:52,440 --> 00:07:56,000 Speaker 1: What what does his life look like? Well, Bobby was 145 00:07:56,280 --> 00:07:59,520 Speaker 1: in marketing. My brother, Bob's in marketing. He's I guess 146 00:07:59,520 --> 00:08:03,600 Speaker 1: SMI tired. Now he's down in Florida. See, I don't 147 00:08:03,640 --> 00:08:08,000 Speaker 1: have the word retired him of my vocabulary. I refuse. 148 00:08:08,320 --> 00:08:10,240 Speaker 1: I don't like the what I call the R word. 149 00:08:10,720 --> 00:08:13,560 Speaker 1: I believe, as long as you have energy and you 150 00:08:13,640 --> 00:08:17,080 Speaker 1: have desire, and you have an enjoyment of what you're doing, 151 00:08:17,440 --> 00:08:19,400 Speaker 1: you should do it. You should do it. I mean, 152 00:08:19,440 --> 00:08:22,040 Speaker 1: if you can't get out of bed, you are having 153 00:08:22,040 --> 00:08:24,720 Speaker 1: a problem. That's another story. But I speak to people 154 00:08:24,760 --> 00:08:26,760 Speaker 1: all the time on the air who should not be 155 00:08:26,880 --> 00:08:31,240 Speaker 1: retired their board and they're angry there, hustile, And I 156 00:08:31,280 --> 00:08:35,400 Speaker 1: don't believe people should retire unless they absolutely after. Now, 157 00:08:35,600 --> 00:08:37,840 Speaker 1: weren't there moments though, when you were not on the 158 00:08:37,920 --> 00:08:41,000 Speaker 1: air you were on the business side of it. Yes, 159 00:08:41,679 --> 00:08:44,240 Speaker 1: I think you've done some research. I'm getting a feeling 160 00:08:44,960 --> 00:08:47,360 Speaker 1: I really hadn't. I said, I know your story, you know, 161 00:08:47,400 --> 00:08:50,800 Speaker 1: because I know I know Bob Sherman, a friend of mine, 162 00:08:50,800 --> 00:08:52,760 Speaker 1: hooked me up with him. And then of course you 163 00:08:52,840 --> 00:08:56,400 Speaker 1: work with Stiller men, so you know, said you're an 164 00:08:56,440 --> 00:09:00,240 Speaker 1: on air guy. I was wondering what motivated you, how 165 00:09:00,280 --> 00:09:03,040 Speaker 1: you felt when you were not in front of a mic. Yeah, 166 00:09:03,080 --> 00:09:06,160 Speaker 1: well I was never really through not being in front 167 00:09:06,200 --> 00:09:10,160 Speaker 1: of a mic. Um. I became a businessman. Bob Silliman 168 00:09:10,160 --> 00:09:12,360 Speaker 1: and I and we lost him about a year or 169 00:09:12,360 --> 00:09:16,040 Speaker 1: so ago, and uh, he and I formed the Silliman 170 00:09:16,120 --> 00:09:19,800 Speaker 1: Morrow Broadcast Group, and we bought radio stations and a 171 00:09:19,800 --> 00:09:23,120 Speaker 1: couple of television stations. And I used to fly in 172 00:09:23,240 --> 00:09:27,080 Speaker 1: a twin engine something or other um lego, I don't 173 00:09:27,080 --> 00:09:29,320 Speaker 1: know what it was. And we had a pilot and 174 00:09:29,360 --> 00:09:32,240 Speaker 1: he fly me to different my different radio stations with Bob, 175 00:09:32,679 --> 00:09:35,040 Speaker 1: and every day I'd be in a different market, I'd 176 00:09:35,080 --> 00:09:36,960 Speaker 1: go on the air, and then after the year I'd 177 00:09:37,000 --> 00:09:40,760 Speaker 1: go sell because you know, people love to meet characters 178 00:09:40,800 --> 00:09:44,240 Speaker 1: like us. They enjoyed people in you know, the business wheel. 179 00:09:44,480 --> 00:09:47,400 Speaker 1: They enjoy you know, saying hey, how you doing, price 180 00:09:47,679 --> 00:09:50,040 Speaker 1: heard you last night? They get a kick out of it. 181 00:09:50,160 --> 00:09:53,000 Speaker 1: So I used to fly to different markets almost every day. 182 00:09:53,040 --> 00:09:55,959 Speaker 1: I did that for about seven years. We we guarded 183 00:09:56,000 --> 00:10:00,400 Speaker 1: about well seven major radio stations. It became any more 184 00:10:00,400 --> 00:10:04,200 Speaker 1: than that a couple of television stations. And I enjoyed 185 00:10:04,240 --> 00:10:06,600 Speaker 1: it very much. I used to sit and I do 186 00:10:06,720 --> 00:10:09,480 Speaker 1: my shows on each station that I sit in the office, 187 00:10:09,520 --> 00:10:12,480 Speaker 1: and the kids would come in or pardon me for saying, kids, 188 00:10:12,640 --> 00:10:14,280 Speaker 1: but these are the people who were for me young 189 00:10:14,679 --> 00:10:17,160 Speaker 1: using young guys or gals, and they sit with me 190 00:10:17,240 --> 00:10:20,280 Speaker 1: and they'd make exchooses. Why I caught him making a mistake, 191 00:10:21,080 --> 00:10:23,080 Speaker 1: and I'd look him in the eye. This is Brucey 192 00:10:23,200 --> 00:10:26,719 Speaker 1: now in his jacket and a tie, which is not me, 193 00:10:27,240 --> 00:10:30,280 Speaker 1: and I'd say, no, listen, don't try to bowld me. 194 00:10:30,400 --> 00:10:33,080 Speaker 1: I invented what you're telling me. Don't tell me, don't 195 00:10:33,080 --> 00:10:36,000 Speaker 1: tell me that that's my story. I invent that stuff. 196 00:10:36,080 --> 00:10:37,760 Speaker 1: So that is what I want you to do. I 197 00:10:37,800 --> 00:10:40,360 Speaker 1: want you to make your mistakes. Feel good about that. 198 00:10:40,600 --> 00:10:43,320 Speaker 1: But Lord help you if you do it again, I 199 00:10:43,360 --> 00:10:46,000 Speaker 1: want you to correct your mistakes. So I became a 200 00:10:46,080 --> 00:10:49,240 Speaker 1: business executive and after a while, I don't know, I 201 00:10:49,559 --> 00:10:53,400 Speaker 1: just didn't didn't enjoy it. I missed my microphones. So 202 00:10:53,480 --> 00:10:55,600 Speaker 1: I continued doing a lot of Michael and work on 203 00:10:55,640 --> 00:10:59,000 Speaker 1: our own radio stations, selling and and they're going on 204 00:10:59,040 --> 00:11:03,120 Speaker 1: the air. And then day Joe McCoy and Rod Coraco, 205 00:11:03,240 --> 00:11:06,760 Speaker 1: these are two executives at CBSFM, called me and he 206 00:11:06,840 --> 00:11:09,720 Speaker 1: said to me, you know, Bruce, because it's time to 207 00:11:09,760 --> 00:11:12,360 Speaker 1: come home, time to come home to New York. And 208 00:11:12,360 --> 00:11:14,720 Speaker 1: I said, well, I can I own a d radio 209 00:11:14,800 --> 00:11:18,800 Speaker 1: stations and some television properties. I have some problems. She says, no, 210 00:11:18,880 --> 00:11:21,320 Speaker 1: you gotta come home. So they came out. They came 211 00:11:21,360 --> 00:11:24,320 Speaker 1: out to my station and Randolph, New Jersey, and we 212 00:11:24,360 --> 00:11:27,600 Speaker 1: found a little sandwich shop and we sat down and 213 00:11:27,679 --> 00:11:30,520 Speaker 1: we talked. And of course it didn't take much to 214 00:11:30,559 --> 00:11:33,200 Speaker 1: sell me. I'm a sucker. I mean, I'm an easy mark. 215 00:11:33,880 --> 00:11:38,360 Speaker 1: I really missed being on the air. And they talked me. Oh, 216 00:11:38,440 --> 00:11:41,280 Speaker 1: actually maybe I talked to him. I said maybe, how 217 00:11:41,280 --> 00:11:44,199 Speaker 1: about once a week? No, that's so much, how about 218 00:11:44,200 --> 00:11:46,200 Speaker 1: once a month? So I did it for a once 219 00:11:46,200 --> 00:11:49,360 Speaker 1: a month on CBS FM. The once a month became 220 00:11:49,480 --> 00:11:53,160 Speaker 1: twice a month, thrice a month, and then quadruple a month, 221 00:11:53,480 --> 00:11:55,560 Speaker 1: and I just fell in love with it again. And 222 00:11:55,559 --> 00:11:59,200 Speaker 1: then Bob and I, after a while we decided to sell. 223 00:11:59,280 --> 00:12:01,360 Speaker 1: It was during the DEAs to believe, when it was 224 00:12:01,360 --> 00:12:03,800 Speaker 1: still time to sell. That's why you see me smile, 225 00:12:03,880 --> 00:12:05,560 Speaker 1: by the way. I know I've got to ask you 226 00:12:05,600 --> 00:12:08,760 Speaker 1: that next. That's why I'm still a character. Let me 227 00:12:08,760 --> 00:12:12,080 Speaker 1: tell you we did knock Wood very very well, and uh, 228 00:12:12,440 --> 00:12:14,960 Speaker 1: you know, just everything worked out for me. But my 229 00:12:15,120 --> 00:12:18,840 Speaker 1: love from broadcasting, I believe is the most important part 230 00:12:18,840 --> 00:12:21,680 Speaker 1: of my life. I love what I do. I really 231 00:12:21,880 --> 00:12:24,480 Speaker 1: adore this audience. And when I get on the mic, 232 00:12:24,600 --> 00:12:27,920 Speaker 1: Bob Hope, I'm not answering all your questions, but when 233 00:12:28,000 --> 00:12:31,560 Speaker 1: you I get on the microphone, I feel them. I'm 234 00:12:31,559 --> 00:12:35,760 Speaker 1: not talking through a mic right now. Uh, this blue 235 00:12:36,200 --> 00:12:40,079 Speaker 1: white Snowbird or whatever it's called. I'm talking directly to 236 00:12:40,200 --> 00:12:44,000 Speaker 1: people at their homes. I know that I'm in bed 237 00:12:44,040 --> 00:12:47,040 Speaker 1: with people. I know that I'm showering with people. I 238 00:12:47,080 --> 00:12:49,760 Speaker 1: know that I'm taking a bathroom people, I'm shopping, I'm 239 00:12:49,760 --> 00:12:53,360 Speaker 1: in cars, I'm just walking with people. And I feel it. 240 00:12:53,679 --> 00:12:55,839 Speaker 1: I feel in my in my heart, I feel it 241 00:12:55,920 --> 00:12:59,040 Speaker 1: in my gut, and it comes across. I forget where 242 00:12:59,040 --> 00:13:01,400 Speaker 1: I am. I forget that them in a studio. That's 243 00:13:01,400 --> 00:13:05,320 Speaker 1: always the sentiser things and wires and all kinds of 244 00:13:05,360 --> 00:13:09,439 Speaker 1: glass between me. It doesn't matter. I'm at home. I'm 245 00:13:09,559 --> 00:13:12,280 Speaker 1: very much at home. Now. I'm not gonna answer the 246 00:13:12,320 --> 00:13:14,280 Speaker 1: next question. Let me see you answer it, because I 247 00:13:14,280 --> 00:13:17,000 Speaker 1: want to continue on this. Okay, Well, you know you're 248 00:13:17,000 --> 00:13:20,319 Speaker 1: doing telling great stories. But do you need the audience 249 00:13:20,360 --> 00:13:23,840 Speaker 1: to complete you? Or without the audience, do you feel 250 00:13:23,880 --> 00:13:27,720 Speaker 1: like something is missing and you get depressed. Well, I 251 00:13:27,800 --> 00:13:29,800 Speaker 1: need an audience, There's no doubt about it. I have 252 00:13:29,880 --> 00:13:32,559 Speaker 1: to feel the audience. Now, how do you feel an audience? 253 00:13:32,600 --> 00:13:35,840 Speaker 1: I mean, that's something that God's God given. It's something 254 00:13:35,880 --> 00:13:38,480 Speaker 1: that's in my soul. It's in my heart. I know 255 00:13:38,600 --> 00:13:44,360 Speaker 1: they're they're obviously the physical reaction telephones, emails now right 256 00:13:44,720 --> 00:13:49,360 Speaker 1: and uh, twitters and twitters and modyrs whatever they're doing today. 257 00:13:49,600 --> 00:13:52,240 Speaker 1: But I know the audience is there because as soon 258 00:13:52,280 --> 00:13:56,120 Speaker 1: as I say something, there is a physical reaction. But 259 00:13:56,280 --> 00:14:00,200 Speaker 1: besides that, quite wait, a physical reaction in you, No 260 00:14:00,679 --> 00:14:03,480 Speaker 1: physical reaction from the audience to me, I mean, you 261 00:14:03,520 --> 00:14:07,600 Speaker 1: see it, the screens light up, the telephones light up. Uh. 262 00:14:07,640 --> 00:14:09,880 Speaker 1: I'll tell you something I'm very proud of and maybe 263 00:14:09,880 --> 00:14:12,360 Speaker 1: you'll get a kick out of this. I broke the 264 00:14:12,440 --> 00:14:16,960 Speaker 1: telephone system last Saturday. I love that and I always 265 00:14:16,960 --> 00:14:18,640 Speaker 1: say that to be but come on, call me, let's 266 00:14:18,640 --> 00:14:21,720 Speaker 1: break the system. It broke. We had an overload. It 267 00:14:21,800 --> 00:14:25,240 Speaker 1: was wonderful years ago when I was a w ABC. 268 00:14:25,320 --> 00:14:28,440 Speaker 1: You know I left w ABC. Oh gosh, my forty 269 00:14:28,480 --> 00:14:31,320 Speaker 1: six years ago. Last time I was on besides now 270 00:14:31,760 --> 00:14:35,120 Speaker 1: and uh, we used today threatened to shut down the system, 271 00:14:35,320 --> 00:14:39,360 Speaker 1: the telephone system. I'd say bi monthly, every time I'm on, 272 00:14:39,800 --> 00:14:42,840 Speaker 1: I'd get telephone calls and then sometimes will be the 273 00:14:42,880 --> 00:14:46,360 Speaker 1: surge and it would break down the exchange today, Today's today. 274 00:14:46,400 --> 00:14:48,800 Speaker 1: You don't have to break down exchange, but systems do 275 00:14:49,480 --> 00:14:52,200 Speaker 1: get into ill repair, and they did that last Saturday. 276 00:14:52,320 --> 00:14:55,760 Speaker 1: So the question, the answer is I feel them because 277 00:14:55,800 --> 00:14:59,640 Speaker 1: I have a physical field telephones, emails, etcetera. And I 278 00:14:59,720 --> 00:15:02,280 Speaker 1: know this. I know this in my body. I can 279 00:15:02,320 --> 00:15:09,080 Speaker 1: feel it. Yes, But do you need it to complete you? Yes? Absolutely. 280 00:15:09,640 --> 00:15:12,280 Speaker 1: I am happy as when I have an audience. I 281 00:15:12,320 --> 00:15:15,680 Speaker 1: love being on the stage. I'm a ham I love it. 282 00:15:15,960 --> 00:15:19,000 Speaker 1: I love the feeling. I like the feeling of making 283 00:15:19,000 --> 00:15:22,440 Speaker 1: people happy. I know they smile. Some people probably get 284 00:15:22,440 --> 00:15:23,960 Speaker 1: mad at me, and why don't they say I wanted 285 00:15:23,920 --> 00:15:26,600 Speaker 1: to be quiet? Knock it off. I know that. But 286 00:15:28,320 --> 00:15:32,080 Speaker 1: of the people are loving what they're hearing, I'm I'm 287 00:15:32,080 --> 00:15:35,480 Speaker 1: reaching them. I'm crossing that bridge. So it makes me happy. 288 00:15:35,640 --> 00:15:37,160 Speaker 1: I love to be in front of an audience on 289 00:15:37,240 --> 00:15:41,280 Speaker 1: the stage show. I love doing Broadway. I love live television, 290 00:15:41,520 --> 00:15:44,280 Speaker 1: but my favorite is what we're doing now. I love 291 00:15:44,320 --> 00:15:46,840 Speaker 1: being on the air. I like I like my radio. 292 00:15:47,160 --> 00:15:50,720 Speaker 1: I love I love doing talk shows. You know my shows, Bob, 293 00:15:51,480 --> 00:15:53,720 Speaker 1: there's all with one breath. You know that right since 294 00:15:53,760 --> 00:16:00,800 Speaker 1: you started, uh, my shows have changed amazingly. UH. When 295 00:16:00,800 --> 00:16:04,360 Speaker 1: I first started, obviously, it was very mechanical. I was 296 00:16:04,360 --> 00:16:07,800 Speaker 1: in Bermuda, my first job when I graduated from New 297 00:16:07,880 --> 00:16:10,680 Speaker 1: York University, where I founded the radio station. By the way, 298 00:16:10,960 --> 00:16:14,000 Speaker 1: I went to Bermuda, I sent out my uh my demos. 299 00:16:14,400 --> 00:16:16,640 Speaker 1: So I spent the yuran Bermuda, and I came back 300 00:16:16,640 --> 00:16:19,320 Speaker 1: and had different jobs and became a producer and everything. 301 00:16:19,560 --> 00:16:22,280 Speaker 1: But when I went on the Era, the old days 302 00:16:22,640 --> 00:16:29,760 Speaker 1: w ABC and even CBSFM. It was really UH music, news, weather, 303 00:16:30,160 --> 00:16:35,560 Speaker 1: I did jingles, I did uh telephoned, uh exchanges, but 304 00:16:35,680 --> 00:16:40,400 Speaker 1: I it wasn't really a talk tipe show. It has evolved. 305 00:16:40,480 --> 00:16:45,560 Speaker 1: It has metamorphized, metamorphis sisto to bed word and to 306 00:16:45,840 --> 00:16:47,920 Speaker 1: uh you let it that I know you won't, but 307 00:16:48,040 --> 00:16:52,360 Speaker 1: it's okay. Uh. It has changed into a variety show today. 308 00:16:52,360 --> 00:16:56,120 Speaker 1: It is no longer UH music, time and weather. It 309 00:16:56,240 --> 00:17:00,200 Speaker 1: is now brucie and variety and music and people want 310 00:17:00,200 --> 00:17:03,400 Speaker 1: to hear ideas. The audience of you has become so 311 00:17:04,080 --> 00:17:09,520 Speaker 1: amazingly hyper sophisticated that they demand certain content and playing 312 00:17:09,680 --> 00:17:13,640 Speaker 1: records as a jukebox is not enough, and giving him 313 00:17:13,640 --> 00:17:16,200 Speaker 1: a weather break once in a while with a temperature 314 00:17:16,240 --> 00:17:19,360 Speaker 1: reading is not enough. They want to hear ideas, They 315 00:17:19,400 --> 00:17:22,400 Speaker 1: want to hear other people. They want to hear exchanges 316 00:17:22,600 --> 00:17:25,960 Speaker 1: like you do. You are a communicator. I have become 317 00:17:26,000 --> 00:17:28,880 Speaker 1: a communicator and I'm very proud of that. I love 318 00:17:28,960 --> 00:17:33,040 Speaker 1: to talk and the the connection I have and is 319 00:17:33,080 --> 00:17:37,480 Speaker 1: a big word with me. Connection capital c underlined. My 320 00:17:37,720 --> 00:17:41,720 Speaker 1: bold with my audience is amazing. What has developed over 321 00:17:41,760 --> 00:17:44,919 Speaker 1: the past many years. So I have this connection, and 322 00:17:44,960 --> 00:17:47,760 Speaker 1: I've learned how to use it. Well, it was easy 323 00:17:47,760 --> 00:17:50,760 Speaker 1: for me to learn because it's me. Okay, let's go 324 00:17:50,840 --> 00:17:52,840 Speaker 1: back to Brooklyn. What kind of kid were you? You 325 00:17:53,000 --> 00:17:54,879 Speaker 1: are a loner? Were you the leader of the band? 326 00:17:54,920 --> 00:17:58,400 Speaker 1: You remember the group? Well, I'm gonna shock you now, 327 00:17:58,880 --> 00:18:01,360 Speaker 1: maybe not. You probably know this. I was a shy kid. 328 00:18:02,119 --> 00:18:04,840 Speaker 1: I was always kind of a semi leader because I 329 00:18:04,920 --> 00:18:07,679 Speaker 1: was always big. I was always the tallest in my class, 330 00:18:07,960 --> 00:18:10,840 Speaker 1: or one of them. Anyhow, I was kind of shy 331 00:18:10,960 --> 00:18:14,240 Speaker 1: in class. I would make a deal with the teacher 332 00:18:14,280 --> 00:18:16,560 Speaker 1: not to call me. I get my bees and my 333 00:18:16,640 --> 00:18:19,320 Speaker 1: cs C plus is, but I didn't want to stand 334 00:18:19,400 --> 00:18:21,800 Speaker 1: up in front of class. I was shyny. I was 335 00:18:21,840 --> 00:18:25,960 Speaker 1: a very shy kid. One day, a very astute teacher, 336 00:18:26,080 --> 00:18:29,360 Speaker 1: my English teacher, Mrs fry Lesher, and I believe it's 337 00:18:29,359 --> 00:18:31,719 Speaker 1: a PS two oh six in Brooklyn, New York. I 338 00:18:31,760 --> 00:18:35,560 Speaker 1: love that love that school asked me to try out 339 00:18:35,600 --> 00:18:39,159 Speaker 1: for a hygiene play. Now, you're probably too young to 340 00:18:39,200 --> 00:18:42,040 Speaker 1: remember the word hygiene. Not that you don't have hygiene. 341 00:18:42,160 --> 00:18:44,480 Speaker 1: I didn't say that, said don't go after me, right, 342 00:18:44,800 --> 00:18:47,760 Speaker 1: I didn't say that. We used to have hygiene plays. 343 00:18:47,800 --> 00:18:51,080 Speaker 1: Because in those days we couldn't have sex education. It 344 00:18:51,160 --> 00:18:54,480 Speaker 1: was not permitted the word high sex, or maybe it 345 00:18:54,520 --> 00:18:57,880 Speaker 1: was education. So we had hygiene place and one day 346 00:18:57,920 --> 00:19:01,000 Speaker 1: I did Finally she convinced me to try out, and 347 00:19:01,040 --> 00:19:06,920 Speaker 1: I won the part of a cavity. Are you laughing 348 00:19:06,960 --> 00:19:10,399 Speaker 1: at me? All right? I won the part of that part. Yeah, 349 00:19:10,480 --> 00:19:12,600 Speaker 1: And it's a good line. A lot of people still 350 00:19:12,640 --> 00:19:15,159 Speaker 1: think I am one. And I was on that stage 351 00:19:15,160 --> 00:19:17,240 Speaker 1: that day. You let't forget it. This is in my 352 00:19:17,320 --> 00:19:20,040 Speaker 1: heart and my body. And they had me dressed up 353 00:19:20,080 --> 00:19:22,560 Speaker 1: as a big tooth with a black spot somewhere in 354 00:19:22,600 --> 00:19:26,000 Speaker 1: the top, and I sang something like, uh, I never 355 00:19:26,080 --> 00:19:28,760 Speaker 1: brushed my teeth. Amy doesn't let me brush my teeth, 356 00:19:28,840 --> 00:19:31,399 Speaker 1: you know, I kind of think. And something happened to 357 00:19:31,440 --> 00:19:33,600 Speaker 1: me on the on the stage that day. I looked 358 00:19:33,600 --> 00:19:37,040 Speaker 1: out of a little window, you know, the window that 359 00:19:37,119 --> 00:19:40,800 Speaker 1: bad tooth, and I saw the audience laughing, and I 360 00:19:40,880 --> 00:19:43,600 Speaker 1: felt the heat and the warmth of the audience coming 361 00:19:43,640 --> 00:19:46,800 Speaker 1: at me. I never stopped. I never stopped from that 362 00:19:46,880 --> 00:19:48,879 Speaker 1: day because I knew this is what I wanted to do. 363 00:19:49,240 --> 00:19:53,560 Speaker 1: I stopped my Uh, I was gonna maybe study medicine, right, 364 00:19:53,840 --> 00:19:56,439 Speaker 1: I was maybe gonna become I didn't know about being 365 00:19:56,480 --> 00:19:58,760 Speaker 1: an astronaut, but I wanted to be a pilot. I 366 00:19:58,840 --> 00:20:02,480 Speaker 1: never thought of this, and on that stage, the heat 367 00:20:02,560 --> 00:20:06,199 Speaker 1: and warmth and reception of that audience, I realized what 368 00:20:06,240 --> 00:20:08,000 Speaker 1: I was going to do for the rest of my life. 369 00:20:08,400 --> 00:20:10,719 Speaker 1: And here where we are today. Yeah, so you were 370 00:20:10,720 --> 00:20:13,439 Speaker 1: in high school? Were you in the school plays? Yeah? 371 00:20:13,680 --> 00:20:16,920 Speaker 1: Doing school plays and what he called public school too, 372 00:20:16,920 --> 00:20:19,160 Speaker 1: as I said, PS. Two six. So I started really 373 00:20:19,160 --> 00:20:22,479 Speaker 1: in elementary school, and then I graduated to high school. 374 00:20:22,640 --> 00:20:25,040 Speaker 1: And while I was in high school, I wanted to 375 00:20:25,200 --> 00:20:28,360 Speaker 1: audition to what they call the Old City Radio Workshop, 376 00:20:28,640 --> 00:20:31,359 Speaker 1: and that's where my radio career really started. Well, but well, 377 00:20:31,440 --> 00:20:34,080 Speaker 1: let's let's slow down for a second. Since you love 378 00:20:34,160 --> 00:20:37,399 Speaker 1: the heat of the audience, did you contemplate going the 379 00:20:37,520 --> 00:20:40,159 Speaker 1: Broadway or being in the movies or was it always 380 00:20:40,280 --> 00:20:44,240 Speaker 1: radio now? At one time, I always like radio because 381 00:20:44,280 --> 00:20:46,480 Speaker 1: it was fun. It seemed to be an easier way 382 00:20:46,520 --> 00:20:50,120 Speaker 1: of life. But I went to drama school. My girlfriend's 383 00:20:50,160 --> 00:20:52,439 Speaker 1: mother convinced me to go to drama school, and I 384 00:20:52,520 --> 00:20:56,080 Speaker 1: was going to become an actor. I enjoyed being on 385 00:20:56,119 --> 00:20:59,640 Speaker 1: the stage, and I realized pretty quickly that I don't 386 00:20:59,640 --> 00:21:02,560 Speaker 1: think an actor's life was for me high didda e 387 00:21:02,640 --> 00:21:06,080 Speaker 1: d No, it was not for me. Uh. When I 388 00:21:06,119 --> 00:21:10,000 Speaker 1: got to the last part of high elementary school, radio 389 00:21:10,440 --> 00:21:13,680 Speaker 1: and television pointed its way to me. It was pretty 390 00:21:13,680 --> 00:21:16,520 Speaker 1: obvious what I wanted to do. Okay, So you're talking 391 00:21:16,560 --> 00:21:20,440 Speaker 1: about the All City all see the Radio Workshop in Brooklyn, 392 00:21:20,440 --> 00:21:23,200 Speaker 1: New York or the New York City Board of Education 393 00:21:23,280 --> 00:21:25,919 Speaker 1: system they used to have. I hope they still have 394 00:21:26,000 --> 00:21:28,280 Speaker 1: it because this is where I got my education, really 395 00:21:28,400 --> 00:21:32,119 Speaker 1: honestly and everything. I won the audition and I stayed 396 00:21:32,160 --> 00:21:34,359 Speaker 1: with them for about three and a half years. This 397 00:21:34,600 --> 00:21:37,040 Speaker 1: they had their own radio station. It was called w 398 00:21:37,280 --> 00:21:40,359 Speaker 1: n y E FM w n y E f M, 399 00:21:40,600 --> 00:21:43,960 Speaker 1: and it was housed in studios at Brooklyn Technical High 400 00:21:43,960 --> 00:21:46,960 Speaker 1: School downtown Brooklyn, and I stayed there for three and 401 00:21:46,960 --> 00:21:49,919 Speaker 1: a half years. I did shows, I did acting, Okay, 402 00:21:49,920 --> 00:21:54,359 Speaker 1: but just where could one hear that station today? No? No, 403 00:21:54,520 --> 00:21:57,000 Speaker 1: back then? Was it over the year watch? Was it 404 00:21:57,040 --> 00:21:59,439 Speaker 1: a wired situation? No? No, no, that was out. That 405 00:21:59,520 --> 00:22:02,000 Speaker 1: was something that was later that was an over the 406 00:22:02,080 --> 00:22:06,040 Speaker 1: air broadcast station. I don't remember ninety probably the lower 407 00:22:06,800 --> 00:22:09,159 Speaker 1: two point one or something. That's where they have you 408 00:22:09,200 --> 00:22:12,399 Speaker 1: know a Board of Education frequency and uh, we were 409 00:22:12,440 --> 00:22:15,360 Speaker 1: actually on the air and I played I remember Paul Bunyan. 410 00:22:15,800 --> 00:22:18,440 Speaker 1: I played all different kind of dramatic parts. I wasn't 411 00:22:18,480 --> 00:22:21,480 Speaker 1: doing music in those days. I did reporting, I did 412 00:22:21,640 --> 00:22:26,600 Speaker 1: uh poetry readings. But my biggest advancement was playing Paul Bunyan. 413 00:22:27,440 --> 00:22:32,680 Speaker 1: It was me, it was not it was it was typecast. Okay, 414 00:22:32,720 --> 00:22:35,720 Speaker 1: this was while you were in high school. Yeah. And 415 00:22:35,760 --> 00:22:38,919 Speaker 1: so then you decide to go to college. This is 416 00:22:38,920 --> 00:22:41,040 Speaker 1: a business where many people did not go to college. 417 00:22:41,040 --> 00:22:44,399 Speaker 1: How did you end up going to college? Well, my 418 00:22:44,520 --> 00:22:49,919 Speaker 1: parents offered me a car. That was a little incentive, 419 00:22:50,040 --> 00:22:51,679 Speaker 1: right to offered me a car if I went to 420 00:22:51,720 --> 00:22:54,639 Speaker 1: college because I wanted to go out. I wanted to 421 00:22:54,640 --> 00:22:57,080 Speaker 1: go on the stage. I wanted to study a little 422 00:22:57,119 --> 00:23:00,359 Speaker 1: more acting. I still had the acting bug and I 423 00:23:00,400 --> 00:23:02,919 Speaker 1: wanted to go on radio because I had that bug too. 424 00:23:03,280 --> 00:23:06,080 Speaker 1: But they convinced me that college would be the right 425 00:23:06,080 --> 00:23:09,080 Speaker 1: way to go. So I remember I was the recipient 426 00:23:09,119 --> 00:23:13,480 Speaker 1: of a beautiful two door Uh. It was a Ford 427 00:23:13,520 --> 00:23:16,879 Speaker 1: at two door Ford and it was green and white 428 00:23:17,040 --> 00:23:19,720 Speaker 1: cream topped. It was a beautiful car. How did I 429 00:23:19,760 --> 00:23:24,560 Speaker 1: am radio? It was brand new Oh yeah, Oh, that's 430 00:23:24,600 --> 00:23:27,760 Speaker 1: quite an attentive Mario was. My parents were really great. 431 00:23:27,960 --> 00:23:30,520 Speaker 1: I mean that was an expensive carmer those days. Probably course, 432 00:23:30,560 --> 00:23:36,520 Speaker 1: at least three dollars, I don't know, Probably more like, okay, 433 00:23:36,600 --> 00:23:42,040 Speaker 1: so you start school where college? College? Now you're gonna 434 00:23:42,040 --> 00:23:45,320 Speaker 1: embarrass me. See, you know you are a very smart, 435 00:23:45,440 --> 00:23:48,280 Speaker 1: shy guy. You sly guy. I know what you're doing here, 436 00:23:48,440 --> 00:23:52,240 Speaker 1: all right? I went me you, I know what you're doing. 437 00:23:52,320 --> 00:23:55,359 Speaker 1: I went to Brooklyn College, right. I lasted there for 438 00:23:55,400 --> 00:23:58,000 Speaker 1: six months. You're gonna embarrass me now, but I'm gonna now, 439 00:23:58,040 --> 00:24:00,159 Speaker 1: I'm I'm in it. I gotta tell him. I went 440 00:24:00,200 --> 00:24:03,840 Speaker 1: to Brooking College for six months. For some reason, I 441 00:24:03,840 --> 00:24:11,400 Speaker 1: couldn't find the classes. Yeah, they kept moving the classes. 442 00:24:11,640 --> 00:24:15,680 Speaker 1: So I I left obviously, or maybe I was requested 443 00:24:15,680 --> 00:24:18,040 Speaker 1: to leave. I don't know. It was maybe a combination 444 00:24:18,080 --> 00:24:22,520 Speaker 1: that too, Bob cousin Bob Um. I started talking to 445 00:24:22,560 --> 00:24:25,760 Speaker 1: people who went to New York University, and it sounded good. 446 00:24:25,920 --> 00:24:28,080 Speaker 1: It sounds like I wanted to do something there. So 447 00:24:28,119 --> 00:24:31,160 Speaker 1: I enrolled at n y U. And what was there 448 00:24:31,160 --> 00:24:33,679 Speaker 1: In the first year. I decided they needed a radio 449 00:24:33,760 --> 00:24:36,440 Speaker 1: station and then we didn't have when we had a 450 00:24:36,560 --> 00:24:40,240 Speaker 1: radio club, you know, was held at an Arizat studio 451 00:24:40,960 --> 00:24:44,240 Speaker 1: and we had a microphone and uh a little control 452 00:24:44,320 --> 00:24:47,000 Speaker 1: room and we practiced radio. But it wasn't going anywhere 453 00:24:47,160 --> 00:24:51,160 Speaker 1: but into somebody's web corps or something or wire recorder 454 00:24:51,200 --> 00:24:53,639 Speaker 1: in those days. So I decided I was gonna go 455 00:24:54,200 --> 00:24:56,720 Speaker 1: this is this is typical me. Now, I was gonna 456 00:24:56,760 --> 00:24:59,480 Speaker 1: go see a dean. I looked up to dean, my dean, 457 00:25:00,040 --> 00:25:03,160 Speaker 1: and uh, I was gonna go ask him to get 458 00:25:03,160 --> 00:25:05,600 Speaker 1: me a radio station for the college. We needed a 459 00:25:05,720 --> 00:25:09,360 Speaker 1: radio station. It really was important part of the community. 460 00:25:09,480 --> 00:25:13,320 Speaker 1: So it was snowing. It was a bad snowy, nasty day, 461 00:25:13,520 --> 00:25:19,000 Speaker 1: muddy snow, slush, and I tripped into the dean's office 462 00:25:19,080 --> 00:25:22,399 Speaker 1: with my gloshes. Now, in those days, Bobby probably remember, 463 00:25:22,640 --> 00:25:26,600 Speaker 1: we used to wear these over shoes called galoshes. Terrible. 464 00:25:26,680 --> 00:25:29,399 Speaker 1: I mean, you know, forget it. So I went in 465 00:25:29,640 --> 00:25:32,240 Speaker 1: and I didn't take my glashes off, and I brought 466 00:25:32,240 --> 00:25:34,800 Speaker 1: in a lot of slush with me. He looked down 467 00:25:34,840 --> 00:25:37,760 Speaker 1: at his beautiful new carpet, and I knew right away 468 00:25:37,800 --> 00:25:39,800 Speaker 1: he looked back at me once again the eyes he 469 00:25:39,880 --> 00:25:42,000 Speaker 1: was not happy. He says, what can I do? For you, 470 00:25:42,240 --> 00:25:45,040 Speaker 1: Mr Morrow, And I said, well, sir, I want to 471 00:25:45,040 --> 00:25:47,919 Speaker 1: build a radio station. We need a radio station, the 472 00:25:47,920 --> 00:25:51,400 Speaker 1: community needs one, the college needs one. So he looked 473 00:25:51,400 --> 00:25:53,480 Speaker 1: at me and said, you know what, I think it's 474 00:25:53,480 --> 00:25:55,920 Speaker 1: a good idea. I'm gonna get you twenty eight dollars. 475 00:25:55,960 --> 00:26:00,560 Speaker 1: Get out. Literally, he didn't want me. I'm I messed 476 00:26:00,600 --> 00:26:04,000 Speaker 1: up his office. He gave me eventually twenty eight dollars 477 00:26:04,000 --> 00:26:08,800 Speaker 1: to professor my professors. I went and board wire. I 478 00:26:08,840 --> 00:26:13,320 Speaker 1: bought a used Dina box phonograph, and we had a microphone, 479 00:26:13,880 --> 00:26:16,000 Speaker 1: and I formed the club of people who really wanted 480 00:26:16,000 --> 00:26:19,280 Speaker 1: to be on the radio. I took the wire from 481 00:26:19,280 --> 00:26:22,600 Speaker 1: the back of the console, dropped it four stories out 482 00:26:22,640 --> 00:26:25,639 Speaker 1: of window, and I connected it with solder to the 483 00:26:25,680 --> 00:26:29,080 Speaker 1: back of two radios in a lounge in the green 484 00:26:29,160 --> 00:26:33,720 Speaker 1: room down there upstairs. We had microphone and a Dina box. 485 00:26:33,960 --> 00:26:36,040 Speaker 1: I went over to London Records at r C A, 486 00:26:36,080 --> 00:26:39,879 Speaker 1: and I begged them for their catalogs. I had, you know, 487 00:26:40,040 --> 00:26:44,040 Speaker 1: Cosmo music, and I had Semi pop music, had all that. Well, 488 00:26:44,119 --> 00:26:46,919 Speaker 1: we started doing shows. We did news, we did music, 489 00:26:47,119 --> 00:26:49,639 Speaker 1: and it went to the fourth four stories below the 490 00:26:49,800 --> 00:26:53,520 Speaker 1: two radios. But we were on the air. That's how 491 00:26:53,600 --> 00:26:56,240 Speaker 1: it started. That's my career. That's how the career started. 492 00:26:56,400 --> 00:26:58,880 Speaker 1: I knew that to really gets this out of me. Okay. 493 00:26:58,920 --> 00:27:01,600 Speaker 1: And then was at the extent of the radio station 494 00:27:01,680 --> 00:27:05,440 Speaker 1: during your whole college career or did they ultimately get 495 00:27:05,480 --> 00:27:08,000 Speaker 1: it over the year broadcast? Yeah they did, they did. 496 00:27:08,119 --> 00:27:10,800 Speaker 1: Uh what was it called carry a current? I think 497 00:27:10,800 --> 00:27:13,840 Speaker 1: they did carry according after a while. Yeah, carry accurrent 498 00:27:13,960 --> 00:27:16,760 Speaker 1: is not really over the year. We never had a transmitter, 499 00:27:16,800 --> 00:27:20,080 Speaker 1: so to speak, but we somehow the technicians we now, 500 00:27:20,160 --> 00:27:24,080 Speaker 1: we hired a technician. He the UH cabled us into 501 00:27:24,200 --> 00:27:28,080 Speaker 1: the electrical circus throughout the college, and the electrical circus 502 00:27:28,280 --> 00:27:31,040 Speaker 1: carried this UH the signal. So we were on the air. 503 00:27:31,080 --> 00:27:34,800 Speaker 1: I saw it selling time to local sponsors. I got 504 00:27:34,800 --> 00:27:38,000 Speaker 1: a lot of records. We had newscasters, I mean a group. 505 00:27:38,280 --> 00:27:41,240 Speaker 1: I had a radio station and it worked. And today 506 00:27:41,640 --> 00:27:44,760 Speaker 1: that radio station uh w n y U FM is 507 00:27:44,840 --> 00:27:49,320 Speaker 1: on the air and gets all kinds of awards. Yeah. Absolutely, okay, 508 00:27:49,720 --> 00:27:56,000 Speaker 1: So what do you study in college? Uh? I studied 509 00:27:56,119 --> 00:28:00,439 Speaker 1: UH radio I UH. I very rarely went to class. 510 00:28:00,520 --> 00:28:03,720 Speaker 1: The My professor's all excuse me, because they knew what 511 00:28:03,760 --> 00:28:07,200 Speaker 1: I was doing. And everybody wanted a radio station. Albeit 512 00:28:07,240 --> 00:28:09,240 Speaker 1: even though it was only two speakers at the time, 513 00:28:09,880 --> 00:28:13,159 Speaker 1: I was kind of excused. So my college career was 514 00:28:13,240 --> 00:28:18,040 Speaker 1: really building that radio station. But I learned finance, I 515 00:28:18,119 --> 00:28:23,720 Speaker 1: learned history, I learned geography, I learned sociology, I learned psychology. 516 00:28:23,920 --> 00:28:26,520 Speaker 1: I had the best, the best education of my life. 517 00:28:26,680 --> 00:28:29,320 Speaker 1: My parents paid a lot of money for that education, 518 00:28:29,359 --> 00:28:31,639 Speaker 1: but it was well worth while. Right but you, but 519 00:28:31,720 --> 00:28:35,080 Speaker 1: you did graduate, you did get a degree. O start 520 00:28:35,200 --> 00:28:37,159 Speaker 1: somewhere behind me and something. In fact, I even have 521 00:28:37,240 --> 00:28:39,720 Speaker 1: a a an honorary degree. I have a pH d. 522 00:28:40,280 --> 00:28:42,720 Speaker 1: You know, it's Dr Cousin Bruce. You know. No, I'm 523 00:28:42,840 --> 00:28:45,760 Speaker 1: very proud that I graduated, n y U. It was 524 00:28:45,800 --> 00:28:47,920 Speaker 1: tough at times. It was tough of times because my 525 00:28:47,960 --> 00:28:53,040 Speaker 1: head was always outside the classroom wanting to do things. 526 00:28:53,240 --> 00:28:56,360 Speaker 1: But I did it. I graduated, and uh, I'm very 527 00:28:56,360 --> 00:29:04,480 Speaker 1: proud of that, very proud of n Yu. You graduated. 528 00:29:04,520 --> 00:29:07,400 Speaker 1: What was the next step in your career? Well, when 529 00:29:07,440 --> 00:29:11,080 Speaker 1: I graduated, I sent out demo tapes or if you 530 00:29:11,080 --> 00:29:13,680 Speaker 1: remember those days. But we didn't have uh, you know, 531 00:29:13,720 --> 00:29:16,000 Speaker 1: we didn't have the Internet or anything. We had to 532 00:29:16,000 --> 00:29:19,400 Speaker 1: send tapes out. So I uh, sent out eight tapes 533 00:29:19,760 --> 00:29:23,360 Speaker 1: under the under the supervision of my professor's Professor Falk, 534 00:29:23,480 --> 00:29:26,600 Speaker 1: Professor Emerson. Funny while I'm talking, I remembering names here, 535 00:29:27,000 --> 00:29:30,200 Speaker 1: And I sent these tapes out to different radio stations. Now, 536 00:29:30,560 --> 00:29:33,080 Speaker 1: I've always, Bob, I've always wanted to be a warm climate. 537 00:29:33,640 --> 00:29:36,320 Speaker 1: I don't like being cold, and I don't like being 538 00:29:36,360 --> 00:29:38,520 Speaker 1: I don't like to this day. And so I sent 539 00:29:38,600 --> 00:29:41,360 Speaker 1: them out to warm climates, which is a very bad 540 00:29:41,400 --> 00:29:45,280 Speaker 1: thing to do because you're really narrowing the pickings. So 541 00:29:45,480 --> 00:29:48,440 Speaker 1: out of about eight tapes, I got four or five 542 00:29:48,480 --> 00:29:51,840 Speaker 1: back that said, kid, you're very very nice going to 543 00:29:51,920 --> 00:29:55,680 Speaker 1: your father's business. All right, forget it. And a couple 544 00:29:55,760 --> 00:30:01,480 Speaker 1: of them came back very positively. One was in Panama City, Florida. 545 00:30:01,720 --> 00:30:04,080 Speaker 1: Perfect nice weather, you know, a little cool once in 546 00:30:04,160 --> 00:30:06,640 Speaker 1: a while, nice weather. And one day the owner of 547 00:30:06,640 --> 00:30:09,480 Speaker 1: the radio station called, and once again, my dad was 548 00:30:09,520 --> 00:30:12,760 Speaker 1: standing by Dad and he's on the phone. I'm on 549 00:30:12,840 --> 00:30:15,160 Speaker 1: the other phone, and uh, he gets on him. Yes, 550 00:30:15,200 --> 00:30:18,120 Speaker 1: he said, this is Mrs so and so of whatever 551 00:30:18,120 --> 00:30:20,360 Speaker 1: the radio station was, and still there by the way, 552 00:30:20,440 --> 00:30:23,440 Speaker 1: Panama City, Florida. We'd like to offer your son a job. 553 00:30:24,200 --> 00:30:27,960 Speaker 1: So my father answered, I was like throat stopped, and 554 00:30:27,960 --> 00:30:30,240 Speaker 1: he said, yeah, well, what's the job. Well, we'd like 555 00:30:30,280 --> 00:30:32,840 Speaker 1: to give him a job, and uh, he'd work in 556 00:30:32,880 --> 00:30:38,160 Speaker 1: both our businesses. My father said, really, what both businesses? Well, 557 00:30:38,240 --> 00:30:40,440 Speaker 1: he said he was very cagy the guy. He said, 558 00:30:40,560 --> 00:30:43,080 Speaker 1: he'd been on the air for about four hours. He'll 559 00:30:43,120 --> 00:30:45,520 Speaker 1: do a two hour show and then he'll go out 560 00:30:45,520 --> 00:30:48,320 Speaker 1: and sell for two hours out small stations. Right, we'll 561 00:30:48,320 --> 00:30:51,120 Speaker 1: pay him eighty five dollars a week, and we'll help 562 00:30:51,200 --> 00:30:53,720 Speaker 1: him get settled and everything. Eighty five a week. And 563 00:30:53,760 --> 00:30:56,600 Speaker 1: then my father knew something was wrong and he said, okay, 564 00:30:56,920 --> 00:30:58,840 Speaker 1: that sounds all right for this time, because he was 565 00:30:58,880 --> 00:31:01,840 Speaker 1: going to supplement myself. I'll read what's the other business? 566 00:31:02,400 --> 00:31:05,920 Speaker 1: My father very shrewd once again, so the older of 567 00:31:06,000 --> 00:31:11,640 Speaker 1: the stations as well, Mrmorrow, we also own a car wash. 568 00:31:11,960 --> 00:31:14,360 Speaker 1: What are you laughing at? That's serious stuff. Listen, how 569 00:31:14,400 --> 00:31:17,200 Speaker 1: would you like that? He said, he'll work four hours 570 00:31:17,560 --> 00:31:21,120 Speaker 1: in our car wash. Now, my dad and I looked 571 00:31:21,120 --> 00:31:24,680 Speaker 1: at each other and we said, no, no, I wasn't 572 00:31:24,680 --> 00:31:28,120 Speaker 1: gonna carry eight hundred towels down to Florida. So we 573 00:31:28,360 --> 00:31:32,080 Speaker 1: turned that one down. About a week later, I received 574 00:31:32,080 --> 00:31:34,880 Speaker 1: a call from I guess the station of my dreams, 575 00:31:35,520 --> 00:31:38,240 Speaker 1: z B M, or as we say, z B M 576 00:31:38,680 --> 00:31:43,520 Speaker 1: z B M in Bermuda. Down in Bermuda Paradise for 577 00:31:43,600 --> 00:31:46,680 Speaker 1: two I met my loved one deep in the Blue 578 00:31:46,840 --> 00:31:50,080 Speaker 1: remember that song? Alright, anyway you do not recognize all right? 579 00:31:50,400 --> 00:31:53,120 Speaker 1: I go down to Bermuda, and I really had my 580 00:31:53,240 --> 00:31:56,560 Speaker 1: education there, Bob. This is where I learned radio. You know, 581 00:31:56,720 --> 00:31:59,800 Speaker 1: you can stay in college and high school and read 582 00:32:00,000 --> 00:32:03,280 Speaker 1: books and go to a broadcast school all your life, 583 00:32:03,400 --> 00:32:07,120 Speaker 1: but until you're on the professionally, until you're on that 584 00:32:07,280 --> 00:32:09,760 Speaker 1: radio and doing it and you feel that feeling in 585 00:32:09,800 --> 00:32:12,680 Speaker 1: your belly and you're so scared, right because it's so new, 586 00:32:12,920 --> 00:32:15,880 Speaker 1: you don't know what to do. That's when the education began. 587 00:32:16,280 --> 00:32:18,040 Speaker 1: So one year and a little bit of a couple 588 00:32:18,080 --> 00:32:21,560 Speaker 1: of months in Bermuda and I did everything from well, 589 00:32:21,600 --> 00:32:23,560 Speaker 1: I I brought rock and roll music down to that 590 00:32:23,640 --> 00:32:26,560 Speaker 1: quiet island. They used to call me the Hammer. By 591 00:32:26,640 --> 00:32:29,040 Speaker 1: the way, I still have listeners down there that right 592 00:32:29,120 --> 00:32:32,120 Speaker 1: to me. Email me. They love it, uh, that hammer 593 00:32:32,160 --> 00:32:35,920 Speaker 1: because they never heard anybody speak with the cacophony of 594 00:32:35,960 --> 00:32:38,720 Speaker 1: the music that we were playing. Suddenly they were hearing 595 00:32:38,880 --> 00:32:42,520 Speaker 1: Fats Domino and Elvis Presley and the Everly Brothers, and 596 00:32:42,600 --> 00:32:45,520 Speaker 1: yet that whole thing drifters, and they were getting a 597 00:32:45,520 --> 00:32:49,400 Speaker 1: whole new beat this once quiet Calypsonian Island, and the 598 00:32:49,520 --> 00:32:52,600 Speaker 1: Hammer was on the radio with him. I did shows, 599 00:32:53,480 --> 00:32:56,560 Speaker 1: I did stage shows. I started a show called The 600 00:32:56,600 --> 00:32:59,959 Speaker 1: Search Party. That's where I got in trouble. I mixed 601 00:33:00,480 --> 00:33:04,080 Speaker 1: black and white audience once again. I love my audience. 602 00:33:04,320 --> 00:33:06,640 Speaker 1: I was dead, so I was really wanting to have 603 00:33:06,680 --> 00:33:08,600 Speaker 1: an audience in front of me, even in those days. 604 00:33:08,640 --> 00:33:11,800 Speaker 1: I knew it. And they didn't like this too much. 605 00:33:12,120 --> 00:33:15,640 Speaker 1: They didn't like the idea of mixing audiences. So at 606 00:33:15,720 --> 00:33:17,920 Speaker 1: night I used to get threatening. When I was on 607 00:33:17,920 --> 00:33:20,480 Speaker 1: the radio, I used to get threatening phone calls. It 608 00:33:20,600 --> 00:33:23,240 Speaker 1: got so bad. And this is the old days of 609 00:33:23,240 --> 00:33:26,000 Speaker 1: the Beater's not today that things have changed. I used 610 00:33:26,040 --> 00:33:29,080 Speaker 1: to walk home with a lead pipe at the ready 611 00:33:29,160 --> 00:33:31,760 Speaker 1: in my pocket, real big pipe, and I used to 612 00:33:32,000 --> 00:33:34,360 Speaker 1: put it under my shirt because and every time a 613 00:33:34,400 --> 00:33:37,920 Speaker 1: palm tree would sway, I jumped ten feet in the 614 00:33:37,920 --> 00:33:41,480 Speaker 1: air getting ready for something. So they threatened me right 615 00:33:41,800 --> 00:33:43,600 Speaker 1: until I got home, and I used to get into 616 00:33:43,640 --> 00:33:47,040 Speaker 1: my little bed that I paid. I think, uh, ninety 617 00:33:47,120 --> 00:33:49,960 Speaker 1: dollars a month. I was on the eve of on 618 00:33:50,000 --> 00:33:51,920 Speaker 1: the eve of a roof, and if I got up, 619 00:33:51,960 --> 00:33:54,640 Speaker 1: I'd smashed my head on it. But I gotta tell 620 00:33:54,640 --> 00:33:58,880 Speaker 1: you some that was probably the most important poignant part 621 00:33:58,960 --> 00:34:04,880 Speaker 1: of my education, my radio education. I left there, go 622 00:34:04,920 --> 00:34:07,640 Speaker 1: away before you go there? Yeah, what's what's happening with 623 00:34:07,720 --> 00:34:12,840 Speaker 1: you in romance along the road here? What? Wait a minute? 624 00:34:13,320 --> 00:34:15,640 Speaker 1: Oh wait, I'm not gonna talk about that. You gotta 625 00:34:15,680 --> 00:34:19,920 Speaker 1: we only get me in trouble. I can't. I can't 626 00:34:19,920 --> 00:34:23,680 Speaker 1: afford a divorce this year. No, I guess uh I 627 00:34:23,719 --> 00:34:26,600 Speaker 1: did you have dates in high school? In college? Did 628 00:34:26,600 --> 00:34:30,680 Speaker 1: you have relationships? Sure? Oh, absolutely had a lot of girlfriends. 629 00:34:30,840 --> 00:34:33,840 Speaker 1: I thought you were talking about one specific one in Bermuda. 630 00:34:34,800 --> 00:34:36,800 Speaker 1: It was that I had my research. Does not go 631 00:34:36,920 --> 00:34:42,959 Speaker 1: that day, Thank goodness. Hold on a second, okay, okay, yeah, yeah, 632 00:34:43,000 --> 00:34:48,440 Speaker 1: of course you did have one specific person in Bermuda. 633 00:34:48,440 --> 00:34:52,400 Speaker 1: You were not homesick, well, I was homesick. I was homesick, 634 00:34:52,520 --> 00:34:55,399 Speaker 1: but there were times it was not homesick because we 635 00:34:55,400 --> 00:34:58,160 Speaker 1: were making nice. We had a good time. My uh 636 00:34:58,400 --> 00:35:02,400 Speaker 1: my two door forward, which I had pre Bermuda, was 637 00:35:02,440 --> 00:35:06,799 Speaker 1: now being used for another kind of education. I didn't 638 00:35:06,840 --> 00:35:10,239 Speaker 1: know there was a back seat there. Okay, but you 639 00:35:10,320 --> 00:35:13,439 Speaker 1: took the Ford to Bermuda too, No, no, no, I said, 640 00:35:13,480 --> 00:35:18,080 Speaker 1: I used the Ford pre Bermuda for you talking about girlfriend. Okay, 641 00:35:18,320 --> 00:35:21,280 Speaker 1: so that how do you get out of Bermuda. Well, 642 00:35:22,239 --> 00:35:25,440 Speaker 1: that's kind of a story that twenty century Fox bought 643 00:35:25,840 --> 00:35:28,880 Speaker 1: in my book, right, and that was that could have 644 00:35:29,120 --> 00:35:32,120 Speaker 1: that was almost a movie. Uh. There was a church 645 00:35:32,160 --> 00:35:36,560 Speaker 1: in Bermuda outside of Hamilton's that burned down, and this 646 00:35:36,719 --> 00:35:40,680 Speaker 1: church was in dire needs of funds they had to rebuild. 647 00:35:41,200 --> 00:35:44,799 Speaker 1: So I decided very wisely, I think to this day, 648 00:35:44,840 --> 00:35:48,399 Speaker 1: to hold a big record hop and a dance at 649 00:35:48,400 --> 00:35:51,400 Speaker 1: a huge hall in Hamilton's harbor. So we hired this 650 00:35:51,440 --> 00:35:54,320 Speaker 1: hard It could have held thousands of people. And uh, 651 00:35:54,400 --> 00:35:57,400 Speaker 1: I was going to raise money to read help rebuild 652 00:35:57,440 --> 00:36:01,400 Speaker 1: the church, which I did. I raised some funds. Um 653 00:36:01,480 --> 00:36:06,160 Speaker 1: after this was over, I was invited to leave. I 654 00:36:06,239 --> 00:36:09,200 Speaker 1: was invited to leave Bermuda. Now once again, I love 655 00:36:09,239 --> 00:36:12,320 Speaker 1: Bermuda and I've been back a couple of times since. 656 00:36:13,000 --> 00:36:15,840 Speaker 1: At this time, Bermuda was kind of living in a 657 00:36:15,880 --> 00:36:19,480 Speaker 1: different world. They weren't in today's world. They really didn't. 658 00:36:20,480 --> 00:36:27,400 Speaker 1: I think if you weren't uh British Anglo Protestant Um, 659 00:36:27,719 --> 00:36:31,440 Speaker 1: you were not acceptable. They had a lot of different 660 00:36:31,480 --> 00:36:34,319 Speaker 1: laws which have changed, you know. So I was right 661 00:36:34,320 --> 00:36:36,239 Speaker 1: there in the middle of all this stuff. So, as 662 00:36:36,239 --> 00:36:39,239 Speaker 1: I said, I got a letter and I suggested that 663 00:36:39,320 --> 00:36:42,160 Speaker 1: I leave. Okay, let's let's let's let's hold back for 664 00:36:42,200 --> 00:36:45,879 Speaker 1: a second. To what degree if you encountered anti Semitism 665 00:36:45,920 --> 00:36:53,680 Speaker 1: in your career, very little to none. Honestly, No, I've 666 00:36:53,680 --> 00:36:58,759 Speaker 1: discovered I've encountered anti humanism many times. I've never had 667 00:37:00,040 --> 00:37:05,200 Speaker 1: the unhappiness of anti Semitism or anti anything. The only 668 00:37:05,239 --> 00:37:08,000 Speaker 1: anti I really had was in Bermuda. That was just 669 00:37:08,600 --> 00:37:11,759 Speaker 1: not nice. It wasn't right. Okay. So if you were 670 00:37:11,840 --> 00:37:15,719 Speaker 1: raising money for the church, what was their problem with you? Well, 671 00:37:15,760 --> 00:37:20,879 Speaker 1: I was helping a black church. It was a black church. See, 672 00:37:20,920 --> 00:37:24,959 Speaker 1: that's what happened. So they were invited to leave. Yeah, 673 00:37:25,000 --> 00:37:28,520 Speaker 1: I started to leave, and I accepted it. I left, 674 00:37:29,320 --> 00:37:32,520 Speaker 1: and uh I went home and I got a job 675 00:37:32,560 --> 00:37:35,360 Speaker 1: in Miami. I probably had another job before that. I know, 676 00:37:35,440 --> 00:37:38,520 Speaker 1: it's getting a little kind of mushy now. Uh, I 677 00:37:38,560 --> 00:37:40,960 Speaker 1: get a job in Miami and I go to w 678 00:37:41,080 --> 00:37:44,719 Speaker 1: Y n Z in Miami, broadcasting from high you top 679 00:37:44,760 --> 00:37:49,640 Speaker 1: the beautiful Biscaine Bay, overlooking beautiful, beautiful Florida. So I 680 00:37:49,719 --> 00:37:52,160 Speaker 1: was in the there for W Y and Z for 681 00:37:52,200 --> 00:37:55,840 Speaker 1: about a year. One day I'm walking on Biscaye Boulevard 682 00:37:56,280 --> 00:37:59,840 Speaker 1: out here speak about things that you never forget. I 683 00:38:00,120 --> 00:38:03,640 Speaker 1: suddenly see Santa Claus under a palm tree. It's not 684 00:38:03,760 --> 00:38:07,680 Speaker 1: in December Christmas time, wearing Bermuda shorts and a T shirt. 685 00:38:08,280 --> 00:38:11,719 Speaker 1: And I said, boy, you're out of here. That was 686 00:38:12,200 --> 00:38:15,799 Speaker 1: I got enough see Santa Claus and shorts, you know. 687 00:38:16,160 --> 00:38:18,600 Speaker 1: So it was time to leave, and I left in 688 00:38:18,680 --> 00:38:22,080 Speaker 1: the I got jobs, So I got his producers jobs, 689 00:38:22,120 --> 00:38:25,200 Speaker 1: and I went to W I and S in New York. 690 00:38:25,840 --> 00:38:29,600 Speaker 1: When you how long were you off the air from 691 00:38:29,600 --> 00:38:34,840 Speaker 1: Remuta to your next job? Maybe three months? Pretty quick. 692 00:38:35,360 --> 00:38:38,799 Speaker 1: Do you ever think it might not work? No? I 693 00:38:38,920 --> 00:38:41,719 Speaker 1: never did. I always had. You know, I'm very lucky. 694 00:38:41,719 --> 00:38:44,440 Speaker 1: I have great faith in me. I believe in what 695 00:38:44,520 --> 00:38:47,880 Speaker 1: I do, and I ain't a feard. I'm not afraid. 696 00:38:48,000 --> 00:38:51,120 Speaker 1: I'm not a scaredy kid. I'm a Brooklyn kid. Nothing 697 00:38:51,200 --> 00:38:54,440 Speaker 1: scares me. Okay, So when you leave Miami, do you 698 00:38:54,480 --> 00:38:57,000 Speaker 1: continue to stay on the air or there are times 699 00:38:57,000 --> 00:39:00,200 Speaker 1: when you're behind the mic, behind the MICU of the 700 00:39:00,200 --> 00:39:04,600 Speaker 1: first jobs, I was at Mutual Broadcasting as a producer 701 00:39:05,440 --> 00:39:09,640 Speaker 1: and then Fate stepped in. This you're gonna like, I 702 00:39:09,680 --> 00:39:12,320 Speaker 1: am hired a w Y and as my dad parents. 703 00:39:12,640 --> 00:39:16,080 Speaker 1: My mother had a friend who was parents parents of 704 00:39:16,320 --> 00:39:18,600 Speaker 1: a young lady who worked at w I and S. 705 00:39:18,840 --> 00:39:21,160 Speaker 1: In those days, w Y and S was music. It 706 00:39:21,280 --> 00:39:25,759 Speaker 1: wasn't an old talk or all news stations. So they 707 00:39:25,880 --> 00:39:29,480 Speaker 1: hired me as a producer. Once again, Fate here it 708 00:39:29,600 --> 00:39:33,600 Speaker 1: is mom Ba bamb Homema bam home. Fate steps in. 709 00:39:34,600 --> 00:39:39,400 Speaker 1: There's a strike after calls a strike. Now what happens 710 00:39:39,400 --> 00:39:43,120 Speaker 1: when there's a strike, all of the on air personalities leave, 711 00:39:43,640 --> 00:39:45,360 Speaker 1: They go out and they pick it or they just 712 00:39:45,480 --> 00:39:49,640 Speaker 1: leave and uh. Then the other unions like what was it? 713 00:39:51,000 --> 00:39:53,640 Speaker 1: Navid was something? I believe it was NAVID, the engineering unit. 714 00:39:53,960 --> 00:39:57,160 Speaker 1: They could not cross the picket line, so we were 715 00:39:57,440 --> 00:40:00,919 Speaker 1: without operating personnel. So what are you do? Well, as 716 00:40:00,960 --> 00:40:04,360 Speaker 1: a you know, a broadcaster, you do what comes dentually. 717 00:40:04,640 --> 00:40:07,800 Speaker 1: You get everybody that works for you that's non union 718 00:40:08,000 --> 00:40:09,880 Speaker 1: and you put them on the air and all the 719 00:40:09,920 --> 00:40:13,120 Speaker 1: ancelory jobs that's what you do. So they knew I 720 00:40:13,200 --> 00:40:17,000 Speaker 1: had experience. They put me on the air. Okay, but 721 00:40:17,560 --> 00:40:21,040 Speaker 1: did your the people broadcasting were on strike. Did they 722 00:40:21,080 --> 00:40:23,879 Speaker 1: see you as a scab or did they excell Let's 723 00:40:23,880 --> 00:40:26,480 Speaker 1: put it this way. At first, well I was that's 724 00:40:26,520 --> 00:40:28,440 Speaker 1: after the fact. But I went on the air, So 725 00:40:28,600 --> 00:40:31,600 Speaker 1: just no preceding. That went on the air, and I 726 00:40:31,680 --> 00:40:34,400 Speaker 1: stayed on the air for quite some time. Cousin Brusci 727 00:40:34,480 --> 00:40:38,640 Speaker 1: was born on the air. That's what happened. My enthusiasm, 728 00:40:38,719 --> 00:40:42,200 Speaker 1: my energy was now developing, and they kept me on 729 00:40:42,239 --> 00:40:45,160 Speaker 1: the air. Now, when the strike ended, they gave me 730 00:40:45,200 --> 00:40:48,719 Speaker 1: a contract. I stayed on the air. I went on 731 00:40:48,760 --> 00:40:53,120 Speaker 1: the air. Uh. The union members, well, at first they 732 00:40:53,120 --> 00:40:55,879 Speaker 1: were kind of cold, I remember, but after a while 733 00:40:55,960 --> 00:40:59,279 Speaker 1: they warmed up. I'm a very kissy, huggy guy, and 734 00:40:59,320 --> 00:41:02,359 Speaker 1: they saw the young guy, young kid. Right, I wasn't 735 00:41:02,400 --> 00:41:05,239 Speaker 1: doing anything wrong. I was doing what I was instructed 736 00:41:05,280 --> 00:41:08,480 Speaker 1: to by executives. So I had no choice either that 737 00:41:08,840 --> 00:41:11,000 Speaker 1: or I was gonna be fired. So one on the year. 738 00:41:11,160 --> 00:41:13,839 Speaker 1: So after a while they warmed up to me. Right. 739 00:41:14,040 --> 00:41:17,719 Speaker 1: How long was the strike, Oh, I don't know. It 740 00:41:18,080 --> 00:41:21,200 Speaker 1: was a pretty good one. It was a pretty long strike. 741 00:41:21,440 --> 00:41:24,800 Speaker 1: I mean, it wasn't years or anything. I think several months. Okay, 742 00:41:24,840 --> 00:41:28,520 Speaker 1: so what year are we in? All right, now, you're 743 00:41:28,520 --> 00:41:32,560 Speaker 1: gonna have to use your research. I really, my research 744 00:41:32,640 --> 00:41:38,000 Speaker 1: is my whole life. But it's obviously pre w ABC. Wait, okay, 745 00:41:38,080 --> 00:41:39,919 Speaker 1: let me let me switch it a little bit. Because 746 00:41:39,920 --> 00:41:43,480 Speaker 1: something you've mentioned, you have a love for being performing, 747 00:41:43,600 --> 00:41:47,080 Speaker 1: You liked the connection with your audience. To what degree 748 00:41:47,280 --> 00:41:52,240 Speaker 1: was the music important to you at that time? Absolutely everything? 749 00:41:52,760 --> 00:41:55,480 Speaker 1: The music I believe was my connection. The music was 750 00:41:55,480 --> 00:42:00,719 Speaker 1: in my absolute absolute bridge to that audi. It's I 751 00:42:00,840 --> 00:42:03,240 Speaker 1: was playing that music and I sounded like that music 752 00:42:03,440 --> 00:42:06,359 Speaker 1: because I learned how to sound like that music from 753 00:42:06,360 --> 00:42:09,839 Speaker 1: Alan Freed, who was my mentor back in the old days. 754 00:42:09,840 --> 00:42:13,000 Speaker 1: Alan Freed probably the granddaddy of Top forty and rock 755 00:42:13,040 --> 00:42:15,480 Speaker 1: and roll radio when I was a kid, when I 756 00:42:15,560 --> 00:42:17,000 Speaker 1: was in high school, I used to go once in 757 00:42:17,000 --> 00:42:18,880 Speaker 1: a while up to w y and S where he 758 00:42:18,920 --> 00:42:21,360 Speaker 1: was on. Came out of Cleveland and came to Wyns. 759 00:42:21,560 --> 00:42:24,560 Speaker 1: Pressed my nose against the glass, and one day he 760 00:42:24,680 --> 00:42:26,840 Speaker 1: noticed me because I came up pretty often, and he 761 00:42:27,200 --> 00:42:29,840 Speaker 1: signaled me to come in with his hand, come on in, 762 00:42:30,239 --> 00:42:32,000 Speaker 1: and he went in. He says, kid, you like this? 763 00:42:32,120 --> 00:42:34,839 Speaker 1: I said, yes, sir. He says, don't do it going 764 00:42:34,880 --> 00:42:38,920 Speaker 1: to your father's business. It's boring, boring, and you know something, 765 00:42:39,040 --> 00:42:41,560 Speaker 1: Thank god I didn't listen to him, right. I was 766 00:42:41,600 --> 00:42:44,560 Speaker 1: so enamored because this man sounded like rock and roll, 767 00:42:44,719 --> 00:42:46,919 Speaker 1: but I sounded like it. And the music, to answer 768 00:42:46,920 --> 00:42:50,840 Speaker 1: your question, was the entire absolute bridge to where I 769 00:42:50,880 --> 00:42:55,360 Speaker 1: am today. Okay, Now, Alan Freed ultimately went up the 770 00:42:55,440 --> 00:42:58,440 Speaker 1: river as a result of Paola. To what degree did 771 00:42:58,480 --> 00:43:02,880 Speaker 1: Payola permeate the business? This back then completely? But fortunately 772 00:43:02,960 --> 00:43:06,160 Speaker 1: for me, I was a kid. I took Payola once 773 00:43:06,160 --> 00:43:07,759 Speaker 1: and I'm gonna admit it to you know, you're gonna 774 00:43:07,760 --> 00:43:12,040 Speaker 1: be shocked. Are you ready for this? All? Right? I 775 00:43:12,160 --> 00:43:16,640 Speaker 1: accepted a cherry and an apple pie from somebody once 776 00:43:17,560 --> 00:43:19,920 Speaker 1: he came up. This man who was a record promoter, 777 00:43:21,400 --> 00:43:24,120 Speaker 1: offered me, wanted me to play one of his new records, 778 00:43:24,440 --> 00:43:26,320 Speaker 1: and I he knew I could get it past and 779 00:43:26,360 --> 00:43:29,400 Speaker 1: the music meeting, and uh, he gave me a cherry 780 00:43:29,400 --> 00:43:32,160 Speaker 1: pie and an apple pie. I didn't know it was Payola. 781 00:43:32,640 --> 00:43:34,600 Speaker 1: It was pie Ola. I don't know what the heck 782 00:43:34,600 --> 00:43:39,319 Speaker 1: it was. They were very good pies. I witnessed those 783 00:43:39,400 --> 00:43:44,400 Speaker 1: days of payola, program directors, music directors, getting television sets, 784 00:43:44,840 --> 00:43:49,040 Speaker 1: cases of booze cars. I mean there was one guy 785 00:43:49,080 --> 00:43:53,320 Speaker 1: and even had a wedding. Uh, an amazing thing happened. 786 00:43:53,320 --> 00:43:56,320 Speaker 1: I had no idea. I was so young. Nobody really 787 00:43:56,360 --> 00:43:59,400 Speaker 1: ever approached me. I could have, I could have probably 788 00:43:59,400 --> 00:44:02,840 Speaker 1: followed it, but I never did. I just told you 789 00:44:02,920 --> 00:44:05,279 Speaker 1: that apple pie and cherry pie. That was okay. So 790 00:44:05,360 --> 00:44:07,680 Speaker 1: how long were you all? You went directly from w 791 00:44:07,719 --> 00:44:13,960 Speaker 1: I n S ten ten wins to w ABC. Correct? Uh, yeah, 792 00:44:14,000 --> 00:44:17,120 Speaker 1: I think you know, I think that's pretty right. I 793 00:44:17,160 --> 00:44:19,760 Speaker 1: think how long were you at ten ten wins before 794 00:44:20,320 --> 00:44:23,400 Speaker 1: you went to ABC? And what was that transition about? What? 795 00:44:23,480 --> 00:44:26,480 Speaker 1: It was? Two years? Two years at w I n S. 796 00:44:26,640 --> 00:44:30,279 Speaker 1: It ended kind of unhappily. There was a DJ named 797 00:44:30,320 --> 00:44:33,840 Speaker 1: Murray the K and Murray wanted my hours. And I 798 00:44:33,880 --> 00:44:36,280 Speaker 1: was a young guy. I didn't know how to protect myself. 799 00:44:36,320 --> 00:44:40,120 Speaker 1: I was still you know, my early early twenties, and uh, 800 00:44:40,239 --> 00:44:42,880 Speaker 1: Murray was a season veteran and he wanted those hours. 801 00:44:43,400 --> 00:44:48,600 Speaker 1: And you're talking about quantity or specific time time, which 802 00:44:48,640 --> 00:44:51,239 Speaker 1: was when oh I was on from uh, I think 803 00:44:51,280 --> 00:44:54,600 Speaker 1: ten to midnight in those days. Why did he want 804 00:44:54,640 --> 00:44:57,200 Speaker 1: those hours because he was on at night later and 805 00:44:57,280 --> 00:44:59,680 Speaker 1: he wanted the extra hours, So we wanted the hours, 806 00:44:59,680 --> 00:45:03,080 Speaker 1: and he was very friendly with the sales manager and 807 00:45:03,120 --> 00:45:05,719 Speaker 1: then they made a deal. So I was put on 808 00:45:05,760 --> 00:45:09,319 Speaker 1: a different time and eventually I left, but I was 809 00:45:09,400 --> 00:45:13,239 Speaker 1: I was really forced forced out. So murray, Uh it was. 810 00:45:13,280 --> 00:45:17,680 Speaker 1: It was not a happy moment in my life. And eventually, unfortunately, 811 00:45:17,880 --> 00:45:21,240 Speaker 1: uh it came to pass whereby he paid the piper 812 00:45:21,280 --> 00:45:23,920 Speaker 1: for that, paid the piper with his with his life. 813 00:45:24,120 --> 00:45:27,959 Speaker 1: Nothing to do with me, But that's another story he developed. Yeah, 814 00:45:28,000 --> 00:45:33,520 Speaker 1: he got very sick, right, But staying with you, how 815 00:45:33,520 --> 00:45:35,960 Speaker 1: did you did you quit? Iron asked? Or you were 816 00:45:36,000 --> 00:45:38,759 Speaker 1: you recruited by ABC? Or do you look for another job? 817 00:45:38,800 --> 00:45:41,319 Speaker 1: How did that transition happen? You know, I just want 818 00:45:41,400 --> 00:45:44,560 Speaker 1: to think. I don't think I was let go. I 819 00:45:44,640 --> 00:45:48,000 Speaker 1: looked for another job. I looked for another job and 820 00:45:48,080 --> 00:45:50,640 Speaker 1: at the time, but see none I went. I'm pretty 821 00:45:50,680 --> 00:45:54,160 Speaker 1: sure I went to W Y and Z before I went. Yeah, 822 00:45:54,160 --> 00:45:56,480 Speaker 1: I'm pretty sure that. You know what. There's so much 823 00:45:56,520 --> 00:46:00,000 Speaker 1: going on with my chronology. It's like word but as 824 00:46:00,040 --> 00:46:02,480 Speaker 1: you're talking and sort of lights up a pinball, A 825 00:46:02,520 --> 00:46:06,920 Speaker 1: little glimmer. Um, I got a job from Wins and 826 00:46:07,080 --> 00:46:11,239 Speaker 1: Wins in Miami, Florida. That's where I went. So I 827 00:46:11,280 --> 00:46:13,640 Speaker 1: went out of Florida. I was pretty I was known 828 00:46:13,680 --> 00:46:16,120 Speaker 1: by that in Florida because New Yorkers, you know a 829 00:46:16,200 --> 00:46:18,080 Speaker 1: lot of New Yorkers are there, right, and that's how 830 00:46:18,080 --> 00:46:22,000 Speaker 1: they advertise it. So a guy named Rex rand Oldness 831 00:46:22,200 --> 00:46:24,920 Speaker 1: radio station w Y and C. I think this is 832 00:46:24,960 --> 00:46:27,120 Speaker 1: where this came in because we talked about this came 833 00:46:27,239 --> 00:46:29,879 Speaker 1: terrorists before and I went down there and I spent 834 00:46:29,960 --> 00:46:32,439 Speaker 1: that year. That's where this happened. While I was down 835 00:46:32,480 --> 00:46:36,319 Speaker 1: there that year, I was recruited for w ABC. That's 836 00:46:36,320 --> 00:46:38,759 Speaker 1: when they were starting out to look and see what 837 00:46:38,800 --> 00:46:41,400 Speaker 1: they wanted to do. They were becoming they were the 838 00:46:41,480 --> 00:46:45,160 Speaker 1: seven Swinging Gentleman that they became the All Americans. And 839 00:46:45,200 --> 00:46:47,560 Speaker 1: I got the job there. I got the job. There 840 00:46:48,160 --> 00:46:52,040 Speaker 1: was Rick Sklar already the program director. Yes she was. 841 00:46:52,480 --> 00:46:55,560 Speaker 1: Rick was my program director. I think what I got there. 842 00:46:55,600 --> 00:46:59,000 Speaker 1: There was a guy leaving in transition, but Rick was 843 00:46:59,040 --> 00:47:02,200 Speaker 1: my program director and uh he called me into his 844 00:47:02,280 --> 00:47:05,200 Speaker 1: office one day and uh, I was on the air 845 00:47:05,719 --> 00:47:08,839 Speaker 1: and he goes into his draw and he pulls out 846 00:47:09,239 --> 00:47:12,120 Speaker 1: a folder when these vanilla folders and the en folder 847 00:47:12,200 --> 00:47:14,800 Speaker 1: was a star. And he said to me, Bruce, this 848 00:47:14,800 --> 00:47:18,719 Speaker 1: is Rick Slane. This is your star. This is you 849 00:47:18,840 --> 00:47:21,520 Speaker 1: from now on, and he gave me the break. I 850 00:47:21,560 --> 00:47:25,400 Speaker 1: went on the air seven to ten. Okay, and so 851 00:47:25,520 --> 00:47:28,880 Speaker 1: immediately you were at seven to ten. Let's see, right, 852 00:47:29,160 --> 00:47:33,840 Speaker 1: how long after you went on ABC did the Beatles break? 853 00:47:34,600 --> 00:47:37,600 Speaker 1: Oh many years after, because I think I'd say two 854 00:47:37,680 --> 00:47:40,800 Speaker 1: to three years later. I was starting to get records, 855 00:47:40,920 --> 00:47:44,080 Speaker 1: uh from England with them before they broke, you know, 856 00:47:44,120 --> 00:47:46,920 Speaker 1: with Swan Records VJ. And we bring him to music 857 00:47:47,239 --> 00:47:50,640 Speaker 1: meetings and we all said, well, tell a bunch of Brits, 858 00:47:51,120 --> 00:47:54,200 Speaker 1: make him believe that the Everly Brothers and Chuck Bury 859 00:47:54,320 --> 00:47:56,800 Speaker 1: we were very, very genius as we turned them down 860 00:47:57,200 --> 00:48:00,760 Speaker 1: right until we started noticing a lot of things happening 861 00:48:01,560 --> 00:48:04,560 Speaker 1: in Europe, Riots and what was going on with the Beatles. 862 00:48:04,560 --> 00:48:07,960 Speaker 1: They were growing popularity until eventually they were ready to 863 00:48:08,000 --> 00:48:10,680 Speaker 1: come over here and I get very involved with them. 864 00:48:10,719 --> 00:48:13,279 Speaker 1: I introduced them at Chase Stadium with wall wa wa wa, 865 00:48:13,640 --> 00:48:15,600 Speaker 1: this is what I want to hear. So let's slow 866 00:48:15,640 --> 00:48:19,680 Speaker 1: down a little bit. When the Beatles break in sixty four, 867 00:48:20,280 --> 00:48:23,000 Speaker 1: do you immediately, when do you sense that this is 868 00:48:23,040 --> 00:48:26,560 Speaker 1: something different? This is just not another act and other 869 00:48:26,600 --> 00:48:28,680 Speaker 1: than the Beach Boys in the Four Seasons, pretty much 870 00:48:28,680 --> 00:48:31,640 Speaker 1: gonna wipe everybody else off the radio. Kind of a 871 00:48:31,680 --> 00:48:33,480 Speaker 1: fun story. First of all, it took a little time. 872 00:48:34,200 --> 00:48:36,760 Speaker 1: Uh it was another great group and they were making 873 00:48:36,760 --> 00:48:39,280 Speaker 1: a lot of noise in Europe, and nothing really happened 874 00:48:39,280 --> 00:48:42,319 Speaker 1: till that become part of market one. Well we find 875 00:48:42,320 --> 00:48:46,760 Speaker 1: out they're gonna be coming over here, and uh uh 876 00:48:46,800 --> 00:48:49,640 Speaker 1: we started playing Beatle records. I remember the very first 877 00:48:49,640 --> 00:48:52,680 Speaker 1: Beatle record I got. I mean officially, because I had 878 00:48:52,719 --> 00:48:55,760 Speaker 1: other ones that were non official. We s get bootleg records, 879 00:48:55,800 --> 00:48:58,239 Speaker 1: of course, but officially, I gotta want to hold your head. 880 00:48:58,760 --> 00:49:02,320 Speaker 1: That was delivered to me by an armed security guard 881 00:49:02,400 --> 00:49:05,120 Speaker 1: with a promotion man with him. He had an ant 882 00:49:05,320 --> 00:49:08,600 Speaker 1: this is true, this great story. He had a had 883 00:49:08,640 --> 00:49:12,360 Speaker 1: to shade case, handcuffed to his right wrist. I always 884 00:49:12,400 --> 00:49:16,480 Speaker 1: remember the right wrist, right wrist. And the promotion man 885 00:49:16,520 --> 00:49:19,799 Speaker 1: who escorted the security guard said, you can't have what's 886 00:49:19,840 --> 00:49:22,520 Speaker 1: in there. That's a record, the first Beatle record for 887 00:49:22,560 --> 00:49:26,279 Speaker 1: you exclusively until nine o'clock. I don't know what the 888 00:49:26,320 --> 00:49:29,320 Speaker 1: nine o'clock was But then I realized at nine o'clock 889 00:49:29,600 --> 00:49:32,320 Speaker 1: he hands me the record. Mob. I played that record 890 00:49:32,680 --> 00:49:36,279 Speaker 1: eight times that night. Now here's what happened at nine 891 00:49:36,320 --> 00:49:40,600 Speaker 1: o'clock on AM radio. The atmosphere that the signal bounces 892 00:49:40,640 --> 00:49:44,520 Speaker 1: off reaches pretty high, and by the time it bounces back, 893 00:49:44,520 --> 00:49:47,160 Speaker 1: I'm reaching over forty states. That's why I got my 894 00:49:47,239 --> 00:49:51,720 Speaker 1: national limits. While that record is on about a hundred 895 00:49:51,760 --> 00:49:55,080 Speaker 1: and someone around radio stations AM radio stations all over 896 00:49:55,080 --> 00:49:59,200 Speaker 1: the country are copying recording the song that I'm playing. 897 00:49:59,360 --> 00:50:01,879 Speaker 1: That was my eclusive. They knew exactly what they were doing, 898 00:50:02,160 --> 00:50:06,000 Speaker 1: so huh. The next day, being a pretty good businessman, right, 899 00:50:06,520 --> 00:50:10,440 Speaker 1: I developed a thing called blocking out the sound. I 900 00:50:11,040 --> 00:50:15,200 Speaker 1: recorded something called because of Brucie Exclusive Exclusive. Every ten seconds, 901 00:50:15,520 --> 00:50:18,280 Speaker 1: I would play that thing on the air, destroying the record. 902 00:50:18,760 --> 00:50:22,840 Speaker 1: Nobody can copy anymore on my records Exclusive Exclusive Brusie Exclusive. 903 00:50:23,120 --> 00:50:25,760 Speaker 1: And uh, that was the end of the Beatle battle 904 00:50:26,160 --> 00:50:29,120 Speaker 1: of the broadcast airways. That stopped that for a while. 905 00:50:29,600 --> 00:50:35,040 Speaker 1: They grew tremendously in uh popularity. Give you a good example, 906 00:50:35,239 --> 00:50:37,880 Speaker 1: and this is I'm gonna this is not made up. 907 00:50:37,920 --> 00:50:41,160 Speaker 1: This is pretty close. Little Joey from the Bronx would 908 00:50:41,160 --> 00:50:45,040 Speaker 1: call me two weeks before the Beatles came to New 909 00:50:45,120 --> 00:50:48,600 Speaker 1: York and Joey would say, hey, Brucie, Hey man, we're 910 00:50:48,640 --> 00:50:51,360 Speaker 1: digging your show because we really like it. When you 911 00:50:51,400 --> 00:50:53,960 Speaker 1: play a record for me, my girl the name of Susie. 912 00:50:54,000 --> 00:50:58,960 Speaker 1: Play somebody every brothers. Two weeks after the Beatles come 913 00:50:59,239 --> 00:51:05,640 Speaker 1: listen this same kid. Hello, is this so Brucie, This 914 00:51:05,880 --> 00:51:10,080 Speaker 1: is suburb of bronx Shire on the Grand Course Shire. 915 00:51:10,400 --> 00:51:12,120 Speaker 1: Would you play a record for me and me bird? 916 00:51:12,400 --> 00:51:15,440 Speaker 1: Her name is Lady Suzanne. Now what I'm trying to 917 00:51:15,520 --> 00:51:19,920 Speaker 1: say here is that everybody became an anglophile. People started 918 00:51:19,960 --> 00:51:22,520 Speaker 1: developing the accents. They talked to me. Everyone was a 919 00:51:22,560 --> 00:51:26,919 Speaker 1: brit They dress, they look, they get quaffed, they dye 920 00:51:27,000 --> 00:51:30,640 Speaker 1: their hair, they do everything. And everybody was aware of 921 00:51:30,680 --> 00:51:33,120 Speaker 1: the mother country. That's what the Beatles did. So the 922 00:51:33,120 --> 00:51:36,280 Speaker 1: Beatles when they came over, not only gave us music 923 00:51:36,320 --> 00:51:42,680 Speaker 1: at that time, but they also gave us language, dress 924 00:51:43,400 --> 00:51:47,319 Speaker 1: and how we behaved ourselves. Everybody was suddenly speaking with 925 00:51:47,360 --> 00:51:52,160 Speaker 1: clip tongue. They also thought with king author. So what 926 00:51:52,320 --> 00:51:56,399 Speaker 1: was your relationship with Brian Epstein? And also the four 927 00:51:56,440 --> 00:51:59,560 Speaker 1: individual Beatles who all had a great relationship with them. 928 00:52:00,160 --> 00:52:02,319 Speaker 1: Brian just to call me every once in a while 929 00:52:02,440 --> 00:52:04,880 Speaker 1: we'd have a nice talk. But the Beatles I I 930 00:52:04,960 --> 00:52:07,839 Speaker 1: really got involved with. I met them at UH at 931 00:52:07,880 --> 00:52:12,080 Speaker 1: idle Wild Airport that became JFK. We were there at 932 00:52:12,080 --> 00:52:15,239 Speaker 1: that first press conference, which was kind of that was 933 00:52:15,280 --> 00:52:18,120 Speaker 1: a little rough. The press corps was not nice to them. 934 00:52:18,320 --> 00:52:20,840 Speaker 1: They were the boys were a little snippy, but the 935 00:52:20,840 --> 00:52:22,759 Speaker 1: press corps was kind of out to get him because 936 00:52:22,800 --> 00:52:25,600 Speaker 1: you know, the press represented mom and dad. There was 937 00:52:25,640 --> 00:52:28,720 Speaker 1: not nobody cared about the kids. There was no youth market, 938 00:52:29,000 --> 00:52:31,799 Speaker 1: so to speak at this time. UH. Then they came 939 00:52:31,920 --> 00:52:35,799 Speaker 1: up there with me. There's a very famous picture of 940 00:52:35,840 --> 00:52:39,640 Speaker 1: me with the boys broadcasting at W A Beatles c 941 00:52:39,920 --> 00:52:45,480 Speaker 1: Bob w A Beatles see right Chime Time, which I'm 942 00:52:45,480 --> 00:52:48,040 Speaker 1: still doing today by the way, which is really makes 943 00:52:48,040 --> 00:52:50,959 Speaker 1: me very happy. So I got involved with him many 944 00:52:51,040 --> 00:52:54,200 Speaker 1: times at UH where they were staying in hotels and 945 00:52:54,280 --> 00:52:57,600 Speaker 1: I saw some wild, wild things, those hells out. I 946 00:52:57,680 --> 00:53:00,840 Speaker 1: used to broadcast their arrival, say to a Warwick hotel 947 00:53:01,280 --> 00:53:04,799 Speaker 1: and uh Rick Sklar was our program director who has 948 00:53:04,840 --> 00:53:08,880 Speaker 1: a book called UH Rocket in America. I think it's 949 00:53:08,920 --> 00:53:11,400 Speaker 1: called good Book and has a story about that, and 950 00:53:11,480 --> 00:53:13,839 Speaker 1: my books have this story too. He held me out 951 00:53:13,840 --> 00:53:15,719 Speaker 1: by the seat of my pants. We didn't have any 952 00:53:15,760 --> 00:53:20,680 Speaker 1: real wireless um wireless equipment in those days, so he 953 00:53:20,680 --> 00:53:22,760 Speaker 1: held me out by the seat of my pants, my belt. 954 00:53:23,480 --> 00:53:25,640 Speaker 1: If he let go, I would have been a lot 955 00:53:25,680 --> 00:53:28,279 Speaker 1: of trouble. I was on like the eighth floor of 956 00:53:28,360 --> 00:53:32,520 Speaker 1: the of Warwick Hotel and I broadcast I'm arriving. The 957 00:53:32,600 --> 00:53:37,719 Speaker 1: kids five thousand, six thousand supposedly were herded across the 958 00:53:37,760 --> 00:53:40,720 Speaker 1: street sixth Avenue by what is now the Hilton Hotel, 959 00:53:41,280 --> 00:53:44,759 Speaker 1: and they were behind police Marricaye's horses, wooden horses. The 960 00:53:44,840 --> 00:53:48,480 Speaker 1: boys came up the one way street I think fifty 961 00:53:48,560 --> 00:53:52,280 Speaker 1: fourth Street to be Shepherd and immediately into the Warwick 962 00:53:52,280 --> 00:53:56,440 Speaker 1: Hotel when that car came, and I was broadcasting because 963 00:53:56,480 --> 00:53:59,600 Speaker 1: every kid in that audience had the radio tuned to 964 00:53:59,719 --> 00:54:02,600 Speaker 1: Duble Do a Beetle c that was that was their news, 965 00:54:02,920 --> 00:54:05,160 Speaker 1: that was their news station. So they said, the boys 966 00:54:05,160 --> 00:54:07,200 Speaker 1: are here. They comes, it's coming up the one way 967 00:54:07,320 --> 00:54:11,720 Speaker 1: and I was. The horses went down across the street, 968 00:54:11,760 --> 00:54:15,600 Speaker 1: the wooden horses. I also saw police horses being knocked 969 00:54:15,600 --> 00:54:19,920 Speaker 1: out of the way by this this delusies Suzami of 970 00:54:20,000 --> 00:54:23,479 Speaker 1: people coming across the street. It was like a tidal wave, 971 00:54:23,840 --> 00:54:27,360 Speaker 1: and they came and they rushed the entrance at Warwick 972 00:54:27,360 --> 00:54:30,120 Speaker 1: Hotel now at the Warwick Hotel. Some of them got 973 00:54:30,160 --> 00:54:33,359 Speaker 1: through and a couple of individuals grabbed the boys used 974 00:54:33,400 --> 00:54:36,279 Speaker 1: to grab their hair, hoping to get a snippet of hair. 975 00:54:36,719 --> 00:54:39,680 Speaker 1: They grabbed shirts, hoping to get a piece of fabric. 976 00:54:40,120 --> 00:54:43,839 Speaker 1: One grabbed He's saying, Christopher's medal. Great story, you want 977 00:54:43,840 --> 00:54:45,719 Speaker 1: to hear a great story. This is this is how 978 00:54:45,719 --> 00:54:50,239 Speaker 1: I got involved. You'll love this. This young girl and 979 00:54:50,320 --> 00:54:51,719 Speaker 1: I'll give you her name in a couple of moments 980 00:54:51,760 --> 00:54:55,120 Speaker 1: because I stole him in touch with her grabbed Ringlar Star. 981 00:54:56,280 --> 00:54:58,880 Speaker 1: But she did. There was an accident, right, It was 982 00:54:58,920 --> 00:55:02,680 Speaker 1: an accident. She grabbed the Saint Christopher's Medal and had it. 983 00:55:02,840 --> 00:55:04,600 Speaker 1: She didn't even know she had it, put in a 984 00:55:04,680 --> 00:55:09,200 Speaker 1: purse or something. About an hour later, Ringo and Paul 985 00:55:09,680 --> 00:55:12,080 Speaker 1: and I think John was there, and I don't remember 986 00:55:12,080 --> 00:55:14,759 Speaker 1: George there. They came in and I said to Ringo 987 00:55:14,880 --> 00:55:17,319 Speaker 1: and this is by the way, Uh, there were this 988 00:55:17,440 --> 00:55:19,480 Speaker 1: film and this and there's a lot of h I 989 00:55:19,600 --> 00:55:22,239 Speaker 1: have audio of this, and I said, ringo, I was 990 00:55:22,320 --> 00:55:24,880 Speaker 1: very nervous. I was very young and very nervous. You know, 991 00:55:25,120 --> 00:55:27,279 Speaker 1: a little insecure would have the beatles in front. I 992 00:55:27,280 --> 00:55:28,960 Speaker 1: didn't know what to do. I knew we had a 993 00:55:29,000 --> 00:55:32,000 Speaker 1: news story here, and I said, you don't look too good. 994 00:55:33,040 --> 00:55:35,480 Speaker 1: That's what I said to him. Foolish, but it was true. 995 00:55:35,560 --> 00:55:38,120 Speaker 1: He says, I don't feel too good because of Brucy. 996 00:55:38,640 --> 00:55:43,040 Speaker 1: Somebody called me St. Christopher's middle. I said, you kidding? 997 00:55:43,360 --> 00:55:45,319 Speaker 1: You got my auntie gave it to me, and I said, 998 00:55:45,360 --> 00:55:48,360 Speaker 1: stupidly was a real gold. I mean, what a stupid 999 00:55:48,360 --> 00:55:50,279 Speaker 1: thing to say. I mean, I was nervous. Come on, 1000 00:55:50,440 --> 00:55:53,200 Speaker 1: you know, it was like the moment that on the 1001 00:55:53,320 --> 00:55:55,920 Speaker 1: moment and he says, he, oh, I only wear a 1002 00:55:55,960 --> 00:55:58,839 Speaker 1: real goal causing Brucey. That's how he asked me. He 1003 00:55:59,000 --> 00:56:02,680 Speaker 1: suddenly got is snipping his back, so I said, let 1004 00:56:02,680 --> 00:56:05,359 Speaker 1: me ask you something. If I can get your St. 1005 00:56:05,440 --> 00:56:10,040 Speaker 1: Christomas metal back right away, Bob, the wheels started turning 1006 00:56:10,160 --> 00:56:12,560 Speaker 1: right and you know what I'm gonna say. I said, 1007 00:56:12,560 --> 00:56:15,319 Speaker 1: would you be willing to meet that person to give 1008 00:56:15,360 --> 00:56:22,560 Speaker 1: them a kiss? And you'd hear outside you hear the crowd, 1009 00:56:23,120 --> 00:56:26,560 Speaker 1: thousands of screaming right, And he said, yes, I want 1010 00:56:26,600 --> 00:56:30,360 Speaker 1: that St. Christmas medal back, all documented stuff by the way, 1011 00:56:31,040 --> 00:56:35,320 Speaker 1: And I said, whoever found I took it? Whoever found 1012 00:56:35,320 --> 00:56:38,279 Speaker 1: the St. Christmas mean, you're not in trouble. I want 1013 00:56:38,280 --> 00:56:40,719 Speaker 1: you to call me at this number as soon as 1014 00:56:40,719 --> 00:56:42,880 Speaker 1: I get off the air, and we're gonna make arrangements 1015 00:56:42,920 --> 00:56:46,040 Speaker 1: for you to meet Wringle and get a kiss, and 1016 00:56:46,080 --> 00:56:48,680 Speaker 1: he's gonna give you a thank you. Well, sure enough, 1017 00:56:48,719 --> 00:56:51,160 Speaker 1: I get off the air and people went wild outside. 1018 00:56:51,280 --> 00:56:54,440 Speaker 1: You hear the audience went crazy. I get a call 1019 00:56:54,520 --> 00:56:58,440 Speaker 1: from Mrs McGowan. I believe Ms McGowan. They lived in 1020 00:56:58,480 --> 00:57:01,640 Speaker 1: the Bronx. That's the mother of a child. The child's name, 1021 00:57:01,680 --> 00:57:06,279 Speaker 1: the young lady's name was Angela mcgewan. Angela and I 1022 00:57:06,360 --> 00:57:08,120 Speaker 1: still talk once in a while, and I think she 1023 00:57:08,200 --> 00:57:13,080 Speaker 1: lives down south somewhere. Well, mother said, uh, my daughter, 1024 00:57:13,280 --> 00:57:16,080 Speaker 1: is she in any trouble? I said no, Mrs McGowan, 1025 00:57:16,120 --> 00:57:19,040 Speaker 1: and this said, she didn't become a hero overnight. Uh, 1026 00:57:19,120 --> 00:57:21,480 Speaker 1: this is what I want you to do. I got 1027 00:57:21,480 --> 00:57:24,760 Speaker 1: ahold of Rick's carr. We got a suite of rooms 1028 00:57:25,160 --> 00:57:29,360 Speaker 1: at the hotel across street, away from away from uh 1029 00:57:29,640 --> 00:57:32,040 Speaker 1: you know, the Warwick And he said, I want you 1030 00:57:32,080 --> 00:57:34,160 Speaker 1: to bring Angie there and she can bring a couple 1031 00:57:34,160 --> 00:57:37,080 Speaker 1: of friends, right or one of them friends and at 1032 00:57:37,160 --> 00:57:39,280 Speaker 1: eight o'clock we're gonna come and get you or whatever 1033 00:57:39,320 --> 00:57:42,120 Speaker 1: the time was. Well, it happened. She got there with 1034 00:57:42,280 --> 00:57:44,760 Speaker 1: Angie was scared, so for a couple of friends. They 1035 00:57:44,800 --> 00:57:48,360 Speaker 1: shepherded her over very carefully to uh our eight floor 1036 00:57:48,840 --> 00:57:53,680 Speaker 1: where Ringo came in and Paul and we reunited Angie 1037 00:57:54,200 --> 00:57:57,800 Speaker 1: the St. Christopher's Medal and Ringo star. He talked to 1038 00:57:57,800 --> 00:57:59,920 Speaker 1: her on the air hugg during gave her a kids. 1039 00:58:00,320 --> 00:58:04,000 Speaker 1: She then gave him the Ringo in the St. Christopher's Medal. 1040 00:58:04,240 --> 00:58:07,280 Speaker 1: There's the St. Christmas Medal story, and that really cemented 1041 00:58:07,880 --> 00:58:17,440 Speaker 1: my relationship with him and with Sir Paul. Okay, did 1042 00:58:17,520 --> 00:58:21,040 Speaker 1: they see you primarily as the DJ or were you 1043 00:58:21,080 --> 00:58:24,800 Speaker 1: actually friends with the Beatles? No, I'd I'd say most 1044 00:58:24,840 --> 00:58:27,320 Speaker 1: of us a d J. I don't. I don't think 1045 00:58:27,360 --> 00:58:31,040 Speaker 1: we've ever. I got pretty friendly with John, but you know, 1046 00:58:31,080 --> 00:58:33,680 Speaker 1: I never I don't think we were friends. Friends. I'd 1047 00:58:33,680 --> 00:58:36,720 Speaker 1: say business friends would be more like it. And they 1048 00:58:36,720 --> 00:58:38,760 Speaker 1: were very fond of me. Look I made them a 1049 00:58:38,760 --> 00:58:42,040 Speaker 1: lot of money day, played their music, talked about him constantly. 1050 00:58:42,280 --> 00:58:44,920 Speaker 1: I mean never stopped. I mean you couldn't go anywhere 1051 00:58:44,920 --> 00:58:48,480 Speaker 1: in those days without one of the boys appearing. I 1052 00:58:48,480 --> 00:58:50,680 Speaker 1: remember this is I guess I can say this. I 1053 00:58:50,720 --> 00:58:53,960 Speaker 1: remember going to the bathroom at some hotel and in 1054 00:58:54,080 --> 00:58:57,080 Speaker 1: one of the stalls, right there was pictures of John 1055 00:58:57,600 --> 00:59:01,520 Speaker 1: and Paul right in there. You couldn't go anywhere without 1056 00:59:01,520 --> 00:59:05,640 Speaker 1: a representation of the Beatles. The Beatles arrived, but here 1057 00:59:05,680 --> 00:59:08,360 Speaker 1: was a very important PostScript that I want the audience 1058 00:59:08,400 --> 00:59:12,840 Speaker 1: to know. The Beatles just did not happen right, because 1059 00:59:12,840 --> 00:59:16,440 Speaker 1: the Lord didn't come down and say, my children, I 1060 00:59:16,560 --> 00:59:19,560 Speaker 1: shall be got the Beatles to the right. You've been good. 1061 00:59:19,800 --> 00:59:22,720 Speaker 1: I'm giving you something. No, it happened with a lot 1062 00:59:22,760 --> 00:59:26,720 Speaker 1: of money, a lot of hype, a lot of promotion, 1063 00:59:27,280 --> 00:59:29,840 Speaker 1: a lot of sweat, a lot of guys like me 1064 00:59:30,120 --> 00:59:33,520 Speaker 1: promoting the Beatles. Did we ever think that they were 1065 00:59:33,520 --> 00:59:38,880 Speaker 1: going to become a sociological phenomenon surpassing their music. No, no, 1066 00:59:39,120 --> 00:59:41,880 Speaker 1: we never thought. Nobody was that smart. We were not 1067 00:59:42,000 --> 00:59:44,760 Speaker 1: that smart. I never thought that would happen because by 1068 00:59:44,760 --> 00:59:48,400 Speaker 1: the time I introduced him at Shase Stadium, I'm jumping again, right. 1069 00:59:48,440 --> 00:59:51,560 Speaker 1: I introduced him with with that Sullivan Schase Stadium. The 1070 00:59:51,640 --> 00:59:54,360 Speaker 1: people were there really to be with him. The music 1071 00:59:54,480 --> 00:59:59,520 Speaker 1: was almost secondary because you couldn't hear it anyhow. Okay, now, 1072 01:00:00,880 --> 01:00:03,360 Speaker 1: when the Beatles arrived, there's sort of a fight in 1073 01:00:03,440 --> 01:00:06,640 Speaker 1: New York to own the Beatles. Your nemesis, Marie the 1074 01:00:06,720 --> 01:00:09,920 Speaker 1: Case says he's the fifth Beatle. To what degree were 1075 01:00:09,920 --> 01:00:12,680 Speaker 1: you conscious of the conscious of that and trying to 1076 01:00:12,720 --> 01:00:15,960 Speaker 1: win the Beatle war? Very conscious? Now, First of all, 1077 01:00:16,200 --> 01:00:19,240 Speaker 1: the Beatles never liked this fifth Beatle because the fifth Beatle, 1078 01:00:19,280 --> 01:00:23,080 Speaker 1: thinks spread about four or five other jocks quote in 1079 01:00:23,200 --> 01:00:27,560 Speaker 1: the country. Uh, they adopted that moniker. They never liked that. 1080 01:00:28,240 --> 01:00:32,200 Speaker 1: The Beatle battle was tremendous. We became w a Beatles 1081 01:00:32,240 --> 01:00:36,200 Speaker 1: c We put out cards and prices, and I mean 1082 01:00:36,240 --> 01:00:39,600 Speaker 1: we did everything. We gave away tickets to their concerts, 1083 01:00:39,880 --> 01:00:44,040 Speaker 1: We gave away Beetles, sweaters and mufflers and gloves, anything 1084 01:00:44,080 --> 01:00:46,600 Speaker 1: Beatles we would do. So we were very connizant of 1085 01:00:46,640 --> 01:00:49,920 Speaker 1: the UH and aware of what was happening with the 1086 01:00:49,920 --> 01:00:53,640 Speaker 1: other radio stations. And uh, we were hell bent on 1087 01:00:53,800 --> 01:00:55,960 Speaker 1: winning this one. And I believe we did. And I 1088 01:00:56,000 --> 01:00:59,320 Speaker 1: think well, first of all, the year's size of his 1089 01:00:59,560 --> 01:01:02,360 Speaker 1: radio station, which I was always very proud of, fifty 1090 01:01:02,360 --> 01:01:05,680 Speaker 1: thou watts clear channel and in the other stations in 1091 01:01:05,760 --> 01:01:08,360 Speaker 1: town could not even hold a candle to it. It 1092 01:01:08,480 --> 01:01:10,959 Speaker 1: was small. I used to call them tea pots, right, 1093 01:01:11,120 --> 01:01:13,640 Speaker 1: and they were tiny compared to this. So just how 1094 01:01:13,720 --> 01:01:17,800 Speaker 1: sheer power alone gave us the upper hand? No, I 1095 01:01:17,880 --> 01:01:19,880 Speaker 1: just certainly remember because there were three. It was w 1096 01:01:20,040 --> 01:01:22,120 Speaker 1: m c A, w ABC in ten ten wins. I 1097 01:01:22,160 --> 01:01:24,920 Speaker 1: was always an ABC guy. But as you say, winds 1098 01:01:24,920 --> 01:01:28,160 Speaker 1: Win News and then m c A fitted out. We 1099 01:01:28,400 --> 01:01:31,560 Speaker 1: know that radio. In radio, you live and die by 1100 01:01:31,560 --> 01:01:35,960 Speaker 1: the book. The ratings when you went on ABC, how 1101 01:01:36,000 --> 01:01:40,160 Speaker 1: are the ratings? Did the Beatles uh improve your ratings? 1102 01:01:40,200 --> 01:01:42,960 Speaker 1: Personal ratings? And how are your ratings relative to the 1103 01:01:43,000 --> 01:01:46,160 Speaker 1: other jocks? Well, but the ratings on w ABC were 1104 01:01:46,160 --> 01:01:49,840 Speaker 1: always amazing. It took a little while to establish. But well, 1105 01:01:49,840 --> 01:01:51,800 Speaker 1: I don't know what that there's a statistic comes in 1106 01:01:51,920 --> 01:01:54,960 Speaker 1: my mind. One in four radios were always listening to 1107 01:01:55,000 --> 01:01:58,080 Speaker 1: custom Brucey. Now, if you think of that, you translate 1108 01:01:58,160 --> 01:02:01,280 Speaker 1: that that is cannot be done. It cannot happen. Went 1109 01:02:02,240 --> 01:02:05,000 Speaker 1: on the beach if you want on any beach, Jones Beach, 1110 01:02:05,040 --> 01:02:10,000 Speaker 1: Brighton Beach, Conyana. You remember this if you climbed over bodies. 1111 01:02:10,480 --> 01:02:13,320 Speaker 1: Everybody had a radio, and I'd say four out of 1112 01:02:13,320 --> 01:02:17,440 Speaker 1: five radios were listening to w ABC even before the Beatles. 1113 01:02:17,680 --> 01:02:21,240 Speaker 1: Now would answer you a question Beatles came on. Uh, 1114 01:02:21,240 --> 01:02:24,280 Speaker 1: did they improve the ratings? Oh? I mean, I don't 1115 01:02:24,280 --> 01:02:27,720 Speaker 1: know how money the percentage, but tremendous because everybody was 1116 01:02:27,800 --> 01:02:31,480 Speaker 1: listening for a new Beatles record, new Beatles record. I 1117 01:02:31,560 --> 01:02:34,120 Speaker 1: knew we'd have them first. Just because of the size 1118 01:02:34,120 --> 01:02:38,400 Speaker 1: of this station. We got all the exclutions and okay, 1119 01:02:38,440 --> 01:02:41,959 Speaker 1: you were bookended by Dan Ingram and Scott Muni. Did 1120 01:02:42,040 --> 01:02:44,640 Speaker 1: you become the star of the stage? When did you 1121 01:02:44,720 --> 01:02:47,760 Speaker 1: realize you were such a star? Were you the star 1122 01:02:47,840 --> 01:02:51,200 Speaker 1: of the station? And were the other jock's jealous Well, 1123 01:02:51,600 --> 01:02:54,640 Speaker 1: you know, in those days w ABC, it looked like 1124 01:02:54,680 --> 01:02:57,880 Speaker 1: we were one happy family. That was never the case. 1125 01:02:58,320 --> 01:03:01,360 Speaker 1: We were a professional family. We're never a happy family. 1126 01:03:01,440 --> 01:03:03,320 Speaker 1: Some of the guys gets to get together with others, 1127 01:03:03,560 --> 01:03:07,360 Speaker 1: but there was always professional jealousy. I never looked at 1128 01:03:07,360 --> 01:03:11,200 Speaker 1: myself as the star of the station, albeit maybe the 1129 01:03:11,240 --> 01:03:15,400 Speaker 1: executives and the salespeople did. Uh. I just did my job. 1130 01:03:15,760 --> 01:03:17,880 Speaker 1: I did my shows, and I love my audience. I 1131 01:03:18,000 --> 01:03:21,480 Speaker 1: never had really time to really think about being a 1132 01:03:21,520 --> 01:03:24,920 Speaker 1: star or you know, getting getting involved. All the television 1133 01:03:24,960 --> 01:03:27,600 Speaker 1: stuff came to me, the newspapers came to me. I 1134 01:03:27,640 --> 01:03:30,680 Speaker 1: did my Palisades Park shows, which gave me a tremendous, 1135 01:03:30,960 --> 01:03:36,000 Speaker 1: tremendous leeway on everybody else. Everybody loved going to Palisades Park. 1136 01:03:36,320 --> 01:03:38,760 Speaker 1: But so you know, Bob, I never really and did 1137 01:03:38,800 --> 01:03:41,680 Speaker 1: this day this. This might sound a little corny in 1138 01:03:41,760 --> 01:03:45,240 Speaker 1: my bath, I don't look at myself as a radio star. 1139 01:03:46,240 --> 01:03:49,800 Speaker 1: I'm cousin Brucie. I'm doing my thing and I'm keeping 1140 01:03:49,800 --> 01:03:52,640 Speaker 1: this audience. And I know they loved me because I 1141 01:03:52,680 --> 01:03:55,680 Speaker 1: love them, right. That's so, That's as far as it goes. Now, 1142 01:03:55,720 --> 01:03:58,120 Speaker 1: if somebody is going to make a marble model that 1143 01:03:58,280 --> 01:04:01,640 Speaker 1: for me, uh and put it in Time Square someday, great, 1144 01:04:01,800 --> 01:04:04,000 Speaker 1: I won't know it. Well, maybe I will, I don't know. 1145 01:04:04,560 --> 01:04:06,400 Speaker 1: Maybe I will be able to come back. I'll make 1146 01:04:06,440 --> 01:04:09,120 Speaker 1: a deal if I can. I know how to make deals. 1147 01:04:09,440 --> 01:04:12,240 Speaker 1: But I don't know. I just do my thing, and 1148 01:04:12,280 --> 01:04:15,680 Speaker 1: I'm really not interested in how do you say being 1149 01:04:15,720 --> 01:04:19,320 Speaker 1: a star? Facts? Kind of interesting. Anytime a young person 1150 01:04:19,400 --> 01:04:21,720 Speaker 1: comes to me and I give a lot of advice. 1151 01:04:21,760 --> 01:04:24,600 Speaker 1: I'm an advice guy. I like to help people, right 1152 01:04:25,120 --> 01:04:28,360 Speaker 1: and uh, if one of them says to me, hey, 1153 01:04:28,560 --> 01:04:31,840 Speaker 1: I want to be a recording star, that turns me 1154 01:04:31,880 --> 01:04:34,440 Speaker 1: off right away. I want to become a recording artist. 1155 01:04:34,720 --> 01:04:37,440 Speaker 1: I'll talk with him for an hour. Ep So the word, 1156 01:04:37,680 --> 01:04:40,560 Speaker 1: the word star, I don't know what that means. I 1157 01:04:40,880 --> 01:04:43,960 Speaker 1: think I do my thing. I love it, I have 1158 01:04:44,080 --> 01:04:46,680 Speaker 1: my heart, my soul in it, and to this day 1159 01:04:47,120 --> 01:04:50,720 Speaker 1: I am as excited. Uh. But that, like says Brucey, 1160 01:04:50,800 --> 01:04:55,120 Speaker 1: you're on the air, my little heart pounds and I 1161 01:04:55,200 --> 01:04:58,560 Speaker 1: have that little butterfly on my stomach and I'm so happy. 1162 01:04:58,960 --> 01:05:01,720 Speaker 1: I am happy, to a matter of fact, on the air, 1163 01:05:01,920 --> 01:05:05,120 Speaker 1: I'm back at w ABC. I'm home now. How did 1164 01:05:05,120 --> 01:05:08,800 Speaker 1: that happen? Wow? A complete circle. But I'm so happy 1165 01:05:09,040 --> 01:05:11,680 Speaker 1: this has happened because I have that feeling again. I 1166 01:05:11,720 --> 01:05:14,840 Speaker 1: haven't had that feeling in quite a while, but it's returned. 1167 01:05:14,880 --> 01:05:19,560 Speaker 1: It's good. Let's go back to the sixties. Historically, even 1168 01:05:19,560 --> 01:05:24,360 Speaker 1: to today, radio is not a lucrative profession. So you 1169 01:05:24,400 --> 01:05:27,320 Speaker 1: were on the biggest station. You had a huge audience, 1170 01:05:27,360 --> 01:05:31,160 Speaker 1: how are you doing financially? Very well? Remember you know 1171 01:05:31,200 --> 01:05:34,720 Speaker 1: when you're in this market now, and we were making millions. No, 1172 01:05:35,560 --> 01:05:39,840 Speaker 1: we were making times more than anybody else anywhere in 1173 01:05:39,840 --> 01:05:42,680 Speaker 1: the country. L A does pretty well, maybe a little 1174 01:05:42,720 --> 01:05:45,840 Speaker 1: bit of Chicago, but New York City always was very 1175 01:05:45,880 --> 01:05:48,040 Speaker 1: good to me, and it were good to most of 1176 01:05:48,040 --> 01:05:52,200 Speaker 1: the guys today. Can I skipped today for one minute? Today, 1177 01:05:53,520 --> 01:05:59,040 Speaker 1: Cousin John, who bought this man, who purchased this mega station, this, 1178 01:05:59,560 --> 01:06:03,720 Speaker 1: this all, this of power right, offered me the best 1179 01:06:03,760 --> 01:06:07,080 Speaker 1: contract of my career. So I'm sitting here today saying 1180 01:06:07,360 --> 01:06:09,960 Speaker 1: to my wife Judy, I got the best contract I've 1181 01:06:09,960 --> 01:06:13,040 Speaker 1: ever had. I've always done well. I mean, cousin Bruce 1182 01:06:13,240 --> 01:06:16,440 Speaker 1: is very very happy sold by radio stations. Television stations 1183 01:06:16,600 --> 01:06:19,280 Speaker 1: always made a lot of money with radio. So you're 1184 01:06:19,320 --> 01:06:21,600 Speaker 1: looking at a guy. That's That's why I'm smiling, and 1185 01:06:21,760 --> 01:06:23,560 Speaker 1: I feel good. I can do what I want for 1186 01:06:23,560 --> 01:06:25,760 Speaker 1: any risk of my life. This is out of love. 1187 01:06:26,200 --> 01:06:30,760 Speaker 1: So I was very happy they paid me well. Could 1188 01:06:30,760 --> 01:06:32,800 Speaker 1: they have paid me more? Of course, you always think 1189 01:06:33,000 --> 01:06:35,720 Speaker 1: you're worth more than you get. But I've always been 1190 01:06:35,760 --> 01:06:38,880 Speaker 1: managing very well over my career. I mean when I 1191 01:06:38,920 --> 01:06:42,840 Speaker 1: came back. I guess some bermuda. I decided that day 1192 01:06:43,240 --> 01:06:46,520 Speaker 1: and look that I'm never gonna be I'm never gonna 1193 01:06:46,520 --> 01:06:50,040 Speaker 1: be poor. I'm gonna have money and I'm gonna make 1194 01:06:50,080 --> 01:06:52,320 Speaker 1: it doing what I want to do, being on the 1195 01:06:52,400 --> 01:06:55,840 Speaker 1: radio and it and it worked. So yes, I lived 1196 01:06:55,840 --> 01:06:58,479 Speaker 1: in Connecticut, certainly didn't have a driver's license, and only 1197 01:06:58,560 --> 01:07:01,200 Speaker 1: wished I could go to Palisades Park. How did that 1198 01:07:01,240 --> 01:07:04,720 Speaker 1: come together? That was, I'd say, next to the Beatles 1199 01:07:05,440 --> 01:07:09,160 Speaker 1: introducing with Chase Stadium, probably the most important part of 1200 01:07:09,200 --> 01:07:12,800 Speaker 1: my life. Um, while I was at UH because it 1201 01:07:12,880 --> 01:07:14,960 Speaker 1: was W I and S. That's where it really started. 1202 01:07:15,600 --> 01:07:20,600 Speaker 1: Or the owner, Irving Rosenthal, was very friendly with the 1203 01:07:20,640 --> 01:07:26,120 Speaker 1: owners and the executives of the radio station. And I 1204 01:07:26,200 --> 01:07:28,800 Speaker 1: was on at night and people like you say, I 1205 01:07:28,920 --> 01:07:31,600 Speaker 1: was there, their boy. I was there. Rick gave me 1206 01:07:31,680 --> 01:07:35,000 Speaker 1: a star. I was their star, and he asked them 1207 01:07:35,040 --> 01:07:37,800 Speaker 1: if I can be, you know, covering to Palisades Park 1208 01:07:38,000 --> 01:07:41,280 Speaker 1: and do shows. Well, long story short, I stayed at 1209 01:07:41,320 --> 01:07:45,000 Speaker 1: Palisades Park doing shows, producing them put in it together 1210 01:07:45,200 --> 01:07:47,560 Speaker 1: and him seeing them for over a decade and a half. 1211 01:07:48,080 --> 01:07:50,160 Speaker 1: And that was an important part of my life to 1212 01:07:50,240 --> 01:07:54,360 Speaker 1: this day. I do Palisades Park reunions because the Palisades 1213 01:07:54,440 --> 01:07:58,400 Speaker 1: Park is ingrained in my audience. And no matter where 1214 01:07:58,440 --> 01:08:01,560 Speaker 1: that audience is, they know Palisades Park. They know it. 1215 01:08:01,960 --> 01:08:05,760 Speaker 1: And we used to be there on weekends. Rain storm, thunder, 1216 01:08:05,960 --> 01:08:08,640 Speaker 1: didn't matter, snow. We'd have that show. That show we'd 1217 01:08:08,640 --> 01:08:11,760 Speaker 1: go on and we had every every major star there 1218 01:08:12,080 --> 01:08:16,760 Speaker 1: lip sinking lip syncing records. We couldn't afford to pay 1219 01:08:16,880 --> 01:08:19,920 Speaker 1: people to have a live man, so those days it 1220 01:08:20,000 --> 01:08:23,920 Speaker 1: was socially acceptable to lip sync. So I stayed there 1221 01:08:23,960 --> 01:08:26,160 Speaker 1: for a year and a half and I love it 1222 01:08:26,479 --> 01:08:29,479 Speaker 1: to this day. Well you can list to my shows 1223 01:08:29,520 --> 01:08:32,639 Speaker 1: and you'll always hear somebody saying, Brucie played Palisades Park 1224 01:08:32,680 --> 01:08:35,960 Speaker 1: by Freddie Boom boom cannon. Right course, can you sing 1225 01:08:35,960 --> 01:08:39,479 Speaker 1: the commercial? Can you sing the jingle? Right? Palisades has 1226 01:08:39,520 --> 01:08:43,679 Speaker 1: the fun? Palisades is the place. Come on over, remember 1227 01:08:43,720 --> 01:08:45,920 Speaker 1: that and this one, of course, and say you're some 1228 01:08:45,920 --> 01:08:49,000 Speaker 1: one you're like, take let's see, uh, skip the bother 1229 01:08:49,120 --> 01:08:52,879 Speaker 1: and skip the fuss. Take a public service bus, public 1230 01:08:52,960 --> 01:08:56,320 Speaker 1: service shower is great. Take it right up to the gate, 1231 01:08:56,600 --> 01:09:01,200 Speaker 1: so we said, And people still remember those commercial Palisades 1232 01:09:01,400 --> 01:09:04,120 Speaker 1: as a place we grew up. We all grew up, 1233 01:09:04,640 --> 01:09:08,559 Speaker 1: and I was a babysitter for thousands of young people 1234 01:09:08,840 --> 01:09:12,360 Speaker 1: and adults, and it come over in those sunny Saturdays 1235 01:09:12,400 --> 01:09:17,920 Speaker 1: and Sundays and we'd have one great free show time. Okay, 1236 01:09:18,160 --> 01:09:21,519 Speaker 1: now today's DJs, of course, the classic example being Ryan 1237 01:09:21,600 --> 01:09:25,439 Speaker 1: Seacrest there on the radio. They're doing television because traditionally 1238 01:09:25,439 --> 01:09:28,040 Speaker 1: you're only on the radio for like four hours. In 1239 01:09:28,080 --> 01:09:32,120 Speaker 1: your days at w ABC, you were on the air 1240 01:09:32,160 --> 01:09:35,360 Speaker 1: for four hours, seven to eleven. What was the rest 1241 01:09:35,400 --> 01:09:39,280 Speaker 1: of your day, looking like well, I would do uh appearances. 1242 01:09:39,840 --> 01:09:42,200 Speaker 1: I even taught at New York University for a while. 1243 01:09:42,600 --> 01:09:47,400 Speaker 1: I taught. I always delivered lectures. I'd be invited to schools. 1244 01:09:47,840 --> 01:09:50,759 Speaker 1: I'd be invited to people's homes for dinner, for lunch. 1245 01:09:51,040 --> 01:09:55,000 Speaker 1: I'd be invited to bomb Mitzvah's confirmations, baptisms. I became 1246 01:09:55,120 --> 01:09:57,880 Speaker 1: part of a family. And this is what I realized 1247 01:09:58,160 --> 01:10:02,519 Speaker 1: that this is more than just microphone and a guy 1248 01:10:02,880 --> 01:10:05,960 Speaker 1: who was a DJ. I never liked that word just jockey. 1249 01:10:06,560 --> 01:10:10,000 Speaker 1: I'm a I'm a radio guy. I'm a broadcaster. Um. 1250 01:10:10,080 --> 01:10:12,920 Speaker 1: I realized very early in my career that this was 1251 01:10:12,920 --> 01:10:17,639 Speaker 1: gonna go much further than playing records and giving time 1252 01:10:17,640 --> 01:10:21,439 Speaker 1: and weather. This was gonna become part of family. I 1253 01:10:21,520 --> 01:10:25,360 Speaker 1: was going to become part of people's lives. Okay, So 1254 01:10:25,479 --> 01:10:30,320 Speaker 1: if someone reached out, you would always respond just about um. 1255 01:10:30,439 --> 01:10:32,840 Speaker 1: You know what I always say is ten percent of 1256 01:10:32,880 --> 01:10:37,640 Speaker 1: the public is certifiably insane, literally should be institutionalized. But 1257 01:10:37,720 --> 01:10:40,679 Speaker 1: you never know which ten percent? Do you think percent? 1258 01:10:40,760 --> 01:10:42,679 Speaker 1: Maybe I know, no, you're know what I'm talking about. 1259 01:10:42,680 --> 01:10:45,920 Speaker 1: It We've all had bad experiences. So since you were 1260 01:10:45,960 --> 01:10:48,880 Speaker 1: so open, I would assume you occasionally had a bad experience. 1261 01:10:49,960 --> 01:10:53,679 Speaker 1: I had to listen. I've been attacked a couple of times, 1262 01:10:54,160 --> 01:10:58,320 Speaker 1: you know, physically, Earth's Earth's let's life threatening. Once there 1263 01:10:58,360 --> 01:11:01,519 Speaker 1: was a woman that decided that I destroyed her life. 1264 01:11:01,520 --> 01:11:04,760 Speaker 1: I mean, we're we're open to everything, but fortunately for me, 1265 01:11:05,000 --> 01:11:07,960 Speaker 1: hasn't happened too often. This woman decided that I wrecked 1266 01:11:07,960 --> 01:11:10,040 Speaker 1: her life. That I was in the windshield of a 1267 01:11:10,160 --> 01:11:13,320 Speaker 1: car every time she opened her refrigerator. I was there. 1268 01:11:13,920 --> 01:11:16,920 Speaker 1: I mean, whoa a little what? Well? One day I'm up. 1269 01:11:17,640 --> 01:11:19,800 Speaker 1: I think it was at NBC d's and have these 1270 01:11:19,880 --> 01:11:22,240 Speaker 1: Uh that's when I was in my NBC days. I 1271 01:11:22,400 --> 01:11:25,519 Speaker 1: miss was on that I was on. Uh interesting days. 1272 01:11:25,760 --> 01:11:28,600 Speaker 1: He used to have these guided tours at Rock and 1273 01:11:28,680 --> 01:11:30,559 Speaker 1: Fellow Center a NBC. I don't know if you have 1274 01:11:30,560 --> 01:11:32,320 Speaker 1: a one on one of those things, and one day 1275 01:11:32,479 --> 01:11:35,720 Speaker 1: I did you. One day, there's a woman outside the 1276 01:11:35,720 --> 01:11:40,280 Speaker 1: glass with the scissors, a large, not a little like 1277 01:11:40,479 --> 01:11:43,479 Speaker 1: you know. Cuticle says, it's a large son of a 1278 01:11:43,520 --> 01:11:47,120 Speaker 1: gun turkey carving scissors right, and she's gone with our 1279 01:11:47,120 --> 01:11:50,080 Speaker 1: hands up in the air and using this as threatening 1280 01:11:50,200 --> 01:11:52,800 Speaker 1: and pounding on the glass or needless to say, we 1281 01:11:52,880 --> 01:11:55,760 Speaker 1: had her removed very quickly. That was the first time. 1282 01:11:56,320 --> 01:11:58,960 Speaker 1: The next time I met her again, I was doing 1283 01:11:58,960 --> 01:12:03,840 Speaker 1: a live performance. I'm doing a live performance and at 1284 01:12:03,840 --> 01:12:06,080 Speaker 1: the end of the performance, people come up for autographs. 1285 01:12:06,400 --> 01:12:10,639 Speaker 1: She came running on the stage with a knife, a knife. 1286 01:12:11,120 --> 01:12:13,840 Speaker 1: I literally grabbed her. I'm a pretty pretty big guy, 1287 01:12:14,240 --> 01:12:16,439 Speaker 1: and I have good reflections. I'm a Brooklyn kid, you know, 1288 01:12:16,600 --> 01:12:19,679 Speaker 1: bot on the streets. I grabbed her wrist, held him back. 1289 01:12:19,960 --> 01:12:22,639 Speaker 1: Guards came over, We had the police come in. Her 1290 01:12:22,680 --> 01:12:24,479 Speaker 1: mother then came in to talk to me. And I 1291 01:12:24,560 --> 01:12:26,439 Speaker 1: have her name, but I don't even want to mention 1292 01:12:26,439 --> 01:12:28,880 Speaker 1: her name. But I remember that name very well. Let 1293 01:12:28,880 --> 01:12:32,400 Speaker 1: me tell you. That was scary. Uh. The mother promised 1294 01:12:32,400 --> 01:12:35,240 Speaker 1: to have her institutionalized if I didn't press charges. Now 1295 01:12:35,840 --> 01:12:38,760 Speaker 1: I might get a press charges. Sport woman is so sick. 1296 01:12:38,920 --> 01:12:42,520 Speaker 1: I'm in a refrigerator, and maybe I go in a refrigerator, 1297 01:12:42,600 --> 01:12:45,599 Speaker 1: but I wasn't in there, so I never heard from 1298 01:12:45,640 --> 01:12:49,080 Speaker 1: her again. The next problem, Oh wait, I'm not dead. 1299 01:12:49,120 --> 01:12:51,559 Speaker 1: I'm gonna give you. I mean, it's not well. Our 1300 01:12:51,600 --> 01:12:54,160 Speaker 1: lives are not easy. People think, oh boy, they make 1301 01:12:54,200 --> 01:12:56,200 Speaker 1: all this money and a corne air for a few 1302 01:12:56,240 --> 01:12:59,639 Speaker 1: hours and play the Beatles and the Everly Brothers and 1303 01:12:59,640 --> 01:13:03,360 Speaker 1: and uh Elvis and they go home. No, I'm in 1304 01:13:03,400 --> 01:13:09,040 Speaker 1: the h local Supermark with my kids. I'm a regular 1305 01:13:09,040 --> 01:13:12,320 Speaker 1: guy and I go out and people always people nine point. 1306 01:13:12,360 --> 01:13:15,880 Speaker 1: I just hey, Bercy, hey, cous hey, Cousin's very nice 1307 01:13:15,920 --> 01:13:18,400 Speaker 1: to be really nice. I'm walking down on the aisle. 1308 01:13:19,000 --> 01:13:20,960 Speaker 1: My kids are on the side of me, looking, you know, 1309 01:13:21,160 --> 01:13:24,080 Speaker 1: to buy things. And suddenly I looked down the aisle 1310 01:13:24,439 --> 01:13:26,320 Speaker 1: at the beginning of the aisle and I see a 1311 01:13:26,360 --> 01:13:29,400 Speaker 1: man with a love of jacket, kind of strange looking, 1312 01:13:29,479 --> 01:13:32,720 Speaker 1: big guy. And I see him on zippers jacket and 1313 01:13:32,760 --> 01:13:35,120 Speaker 1: he's walking towards me, and he puts his hand in 1314 01:13:35,240 --> 01:13:37,920 Speaker 1: the side the jacket as if he's gonna grab something. 1315 01:13:38,040 --> 01:13:41,080 Speaker 1: All right, you just pulled back. I said to the kids, 1316 01:13:41,479 --> 01:13:45,640 Speaker 1: leave now, daddy, I leave now. I got where my 1317 01:13:45,720 --> 01:13:48,719 Speaker 1: kids quick because the Lord of him and he's walking 1318 01:13:48,800 --> 01:13:52,120 Speaker 1: towards me, and he's walking towards me, and he's reaching 1319 01:13:52,160 --> 01:13:55,479 Speaker 1: and reaching and reaching, and I'm ready to meet my maker. 1320 01:13:55,920 --> 01:13:58,920 Speaker 1: I figured I was gonna finally see the golden microphone 1321 01:13:58,960 --> 01:14:02,760 Speaker 1: in the sky. And he pulls his hand out of 1322 01:14:02,800 --> 01:14:04,680 Speaker 1: his jacket says, hey, can I give your load of 1323 01:14:04,720 --> 01:14:09,800 Speaker 1: grandfrom this? So it's now the damage was done. I 1324 01:14:09,800 --> 01:14:11,640 Speaker 1: don't know what my blood pressure went to. Let me 1325 01:14:11,640 --> 01:14:14,920 Speaker 1: tell you, I was kind of scared. I was kind 1326 01:14:14,920 --> 01:14:18,320 Speaker 1: of scared. So you know, every single day, you know, 1327 01:14:18,360 --> 01:14:20,640 Speaker 1: when you when you're out in public, you never know. 1328 01:14:20,800 --> 01:14:23,960 Speaker 1: You said that ten percent, that's a big percentage. Ten percent. 1329 01:14:24,360 --> 01:14:28,760 Speaker 1: You never know what's gonna happen. So am I on guard? Yeah? 1330 01:14:28,880 --> 01:14:33,000 Speaker 1: Part of me is always always waiting for something. I 1331 01:14:33,040 --> 01:14:36,559 Speaker 1: watched my my love is there. But there's that maybe 1332 01:14:36,560 --> 01:14:40,040 Speaker 1: ten percent of me that's looking around for watching for 1333 01:14:40,120 --> 01:14:42,680 Speaker 1: that woman again with the scissors. I don't know. So 1334 01:14:42,720 --> 01:14:45,759 Speaker 1: it's it's not easy just it's not an easy life. 1335 01:14:46,280 --> 01:14:51,720 Speaker 1: Let's go back to if I somehow got through to you, 1336 01:14:51,720 --> 01:14:55,840 Speaker 1: you would come to my house for dinner if I 1337 01:14:55,880 --> 01:14:59,080 Speaker 1: like you, not only when it comes to your house. 1338 01:14:59,120 --> 01:15:01,120 Speaker 1: I might even do a show from my house. I 1339 01:15:01,160 --> 01:15:04,240 Speaker 1: has to do shows. If I like somebody, we go 1340 01:15:04,320 --> 01:15:06,599 Speaker 1: to somebody's house and they have a black party, people 1341 01:15:06,600 --> 01:15:08,600 Speaker 1: would come in and be wild. We do shows in 1342 01:15:08,720 --> 01:15:11,040 Speaker 1: the house. I mean, I would go to everybody's house. 1343 01:15:11,080 --> 01:15:13,600 Speaker 1: You know, that's impossible. We had tens and tens of 1344 01:15:13,640 --> 01:15:16,840 Speaker 1: how many hundreds of thousands of people listening one time, 1345 01:15:17,080 --> 01:15:19,080 Speaker 1: but every once in a while somebody would get to 1346 01:15:19,120 --> 01:15:22,240 Speaker 1: me and I before I befriend them. I still have 1347 01:15:22,320 --> 01:15:25,160 Speaker 1: friends from those days to this day listening to me 1348 01:15:25,479 --> 01:15:28,519 Speaker 1: on my shows today. That's still that's still have my 1349 01:15:28,640 --> 01:15:31,439 Speaker 1: heart and I know them. You know. Look, I love 1350 01:15:31,520 --> 01:15:33,360 Speaker 1: my audience, and there's a guys, you know how many 1351 01:15:33,360 --> 01:15:37,439 Speaker 1: millions are listening, but there's always that little cadre right 1352 01:15:37,760 --> 01:15:40,240 Speaker 1: that have been with me all my life. And when 1353 01:15:40,320 --> 01:15:42,320 Speaker 1: I go to their house for dinner, I go to 1354 01:15:42,360 --> 01:15:46,840 Speaker 1: their weddings, I go to their kids baptisms. Yeah, they're 1355 01:15:46,920 --> 01:15:49,320 Speaker 1: part of my life. And that's when an audience has 1356 01:15:49,360 --> 01:15:52,439 Speaker 1: to be part of your life. Now, going back to 1357 01:15:52,479 --> 01:15:56,439 Speaker 1: the sixties, all young kids teenagers had a transistor radio 1358 01:15:56,840 --> 01:15:59,639 Speaker 1: and I vividly remember doing my homework with my blodder 1359 01:15:59,720 --> 01:16:03,320 Speaker 1: and the transistor right next to me. But the key 1360 01:16:03,520 --> 01:16:09,559 Speaker 1: night was Tuesday when you did the countdown dollar. How 1361 01:16:09,560 --> 01:16:13,240 Speaker 1: did you end up getting the countdown? Well, I guess 1362 01:16:13,280 --> 01:16:17,639 Speaker 1: that program director decided that's where they can look when 1363 01:16:17,680 --> 01:16:20,120 Speaker 1: I was on at night. You know, during the day, 1364 01:16:20,280 --> 01:16:23,479 Speaker 1: during the morning, you had commuters, you had people going 1365 01:16:23,560 --> 01:16:25,960 Speaker 1: to business, you had some of the moms that it 1366 01:16:26,160 --> 01:16:29,160 Speaker 1: then it became mom time, right, and then it became 1367 01:16:29,520 --> 01:16:32,400 Speaker 1: maybe coming back from business time at night that's when 1368 01:16:32,439 --> 01:16:35,600 Speaker 1: the kids were listening. So who would a survey A 1369 01:16:35,680 --> 01:16:38,960 Speaker 1: Sylvan that called the Silvan Dollar Survey appealed to. Now 1370 01:16:39,000 --> 01:16:40,760 Speaker 1: these were a little so in the audience of those 1371 01:16:41,120 --> 01:16:44,120 Speaker 1: These are little slips of paper maybe three inches wide 1372 01:16:44,160 --> 01:16:47,920 Speaker 1: by maybe six inches deep right length, and it would 1373 01:16:47,920 --> 01:16:51,120 Speaker 1: say top forty and don't have a picture of the 1374 01:16:51,200 --> 01:16:53,840 Speaker 1: All American of the year, it's what would call and 1375 01:16:53,840 --> 01:16:56,200 Speaker 1: it would have a print out of the top songs 1376 01:16:56,320 --> 01:17:00,840 Speaker 1: numerically listed in order of how they ranked ranked of 1377 01:17:00,840 --> 01:17:04,240 Speaker 1: that particular week on the back of that particular slip 1378 01:17:04,840 --> 01:17:08,720 Speaker 1: wasn't add uh huh. They never lost a beat. They 1379 01:17:08,800 --> 01:17:11,640 Speaker 1: knew they could sell that because we gave out thousands 1380 01:17:11,640 --> 01:17:16,000 Speaker 1: of these things. They were in record stores, supermarkets, anywhere 1381 01:17:16,040 --> 01:17:19,400 Speaker 1: you can. You know, layer lay a bunch of papers down. 1382 01:17:19,680 --> 01:17:22,559 Speaker 1: They were, They were taken and people love them. People 1383 01:17:22,600 --> 01:17:25,479 Speaker 1: love them. I still get them to this day and 1384 01:17:25,560 --> 01:17:27,880 Speaker 1: I love to see them. It was really good. But 1385 01:17:27,920 --> 01:17:30,880 Speaker 1: I got it because they programmed it, because they wanted 1386 01:17:30,920 --> 01:17:34,559 Speaker 1: the teens. I had all the teams. It's so funny 1387 01:17:34,600 --> 01:17:37,680 Speaker 1: that morning drive time became the slot because I grew 1388 01:17:37,760 --> 01:17:40,240 Speaker 1: up when, of course evening radio was the key. Now, 1389 01:17:40,280 --> 01:17:45,599 Speaker 1: as the sixties evolved, really things change culturally, things change musically. 1390 01:17:45,640 --> 01:17:47,960 Speaker 1: We have the British invase and then we have the 1391 01:17:48,000 --> 01:17:51,960 Speaker 1: San Francisco sound. As the sound evolves, are you still 1392 01:17:52,000 --> 01:17:54,479 Speaker 1: a fan of the music, Yes, very very much. I 1393 01:17:54,560 --> 01:17:57,800 Speaker 1: love the music. Uh, the Motown sound, of course, the 1394 01:17:57,840 --> 01:18:00,439 Speaker 1: Brits sound evolved amazingly and I did a lot of 1395 01:18:00,680 --> 01:18:05,680 Speaker 1: television shows for ABC Television and NBC two. I was 1396 01:18:05,680 --> 01:18:08,439 Speaker 1: sent over to UH to England and I did a 1397 01:18:08,439 --> 01:18:11,599 Speaker 1: lot of shows in those days, talking and being with 1398 01:18:11,880 --> 01:18:16,520 Speaker 1: the great stars of England. Motown the same thing San Francisco, 1399 01:18:16,720 --> 01:18:20,800 Speaker 1: you name it, the New York Sound, the Los Angeles sound, Boston, 1400 01:18:21,040 --> 01:18:24,240 Speaker 1: wherever the sound was evolving, I was sent and I 1401 01:18:24,240 --> 01:18:28,360 Speaker 1: would go and Uh. I was always very cognizant of 1402 01:18:28,439 --> 01:18:31,040 Speaker 1: what was going on in music. I love the music. 1403 01:18:31,360 --> 01:18:33,320 Speaker 1: I was never a hip hop fan. As hip hop 1404 01:18:33,400 --> 01:18:37,800 Speaker 1: started developing, I didn't understand it. I never really I'll 1405 01:18:37,800 --> 01:18:41,599 Speaker 1: admit this, I never really understood jazz. Uh. I like 1406 01:18:42,400 --> 01:18:45,320 Speaker 1: jazz for Rainy Dave, very soft jazz, but I've never 1407 01:18:45,360 --> 01:18:49,439 Speaker 1: been a jazz fan. I never appreciated it. Maybe someday 1408 01:18:49,479 --> 01:18:52,920 Speaker 1: I will. I have plenty of time. But hip hop, No, 1409 01:18:53,320 --> 01:18:55,040 Speaker 1: that's not what I wanted. It's not where I wanted 1410 01:18:55,040 --> 01:18:57,720 Speaker 1: the music to go. Uh, not what I wanted. I 1411 01:18:57,720 --> 01:19:00,200 Speaker 1: wanted my R and B sound. I wanted to be 1412 01:19:00,280 --> 01:19:03,040 Speaker 1: comfortable with what I was listening to, and I wanted 1413 01:19:03,240 --> 01:19:06,800 Speaker 1: my audience to be comfortable what they were listening to. Obviously, 1414 01:19:07,040 --> 01:19:11,120 Speaker 1: you can't stop progress, you know. I always said every 1415 01:19:11,160 --> 01:19:16,560 Speaker 1: decade of music, fifties borrows from the forties, the sixties 1416 01:19:16,600 --> 01:19:19,520 Speaker 1: borrowed from the fifties, and it's always like a transition 1417 01:19:19,600 --> 01:19:23,320 Speaker 1: period of music from the preceding time and it evolves 1418 01:19:23,560 --> 01:19:27,640 Speaker 1: and it transforms into what we're listening to. Well, it 1419 01:19:27,720 --> 01:19:30,280 Speaker 1: was so by the eighties. By the late eighties, it 1420 01:19:30,400 --> 01:19:32,960 Speaker 1: was getting a little bit out of my reach. I 1421 01:19:33,000 --> 01:19:37,160 Speaker 1: didn't really understand what was happening. Albeit I like a 1422 01:19:37,160 --> 01:19:40,519 Speaker 1: lot of the music today. I enjoy listening to it because, 1423 01:19:40,520 --> 01:19:42,879 Speaker 1: you know why, I hear a lot of my sixties 1424 01:19:42,880 --> 01:19:45,759 Speaker 1: and that music. I hear a lot of the stuff 1425 01:19:45,840 --> 01:19:49,839 Speaker 1: that I helped develop and what's going on today. Music evolves, 1426 01:19:50,160 --> 01:19:53,120 Speaker 1: and it revolves, and it makes a circle, it comes back, 1427 01:19:53,439 --> 01:19:56,160 Speaker 1: it changes quite a bit. That's what the Beatles did. 1428 01:19:56,479 --> 01:19:59,599 Speaker 1: Beatles took our music of the fifties and they gave 1429 01:19:59,600 --> 01:20:02,160 Speaker 1: it a sick cease flavor, you know, with a different, 1430 01:20:02,840 --> 01:20:06,200 Speaker 1: different accent, different feeling, and a different genius. They had 1431 01:20:06,240 --> 01:20:08,559 Speaker 1: genius in it. And by the end of the fifties 1432 01:20:08,560 --> 01:20:13,719 Speaker 1: and sixties music, the whole industry was changed. Technology changed, 1433 01:20:14,080 --> 01:20:20,120 Speaker 1: distribution changed. There's a big word record distribution, records. People 1434 01:20:20,200 --> 01:20:23,439 Speaker 1: still buying a lot of records. Was distribution change. Has 1435 01:20:23,520 --> 01:20:27,320 Speaker 1: distribution change. We got larger radio stations, got more powerful 1436 01:20:27,640 --> 01:20:31,559 Speaker 1: and more powerful and reaching people, and we started getting 1437 01:20:31,640 --> 01:20:36,599 Speaker 1: wonderful producers and poets into the music. Industry, and things 1438 01:20:36,600 --> 01:20:39,920 Speaker 1: started growing. So by the late sixties we were really 1439 01:20:39,920 --> 01:20:43,439 Speaker 1: going to town. Everything was going well. Okay. So if 1440 01:20:43,439 --> 01:20:45,880 Speaker 1: one listens to your show, one of the features is 1441 01:20:45,960 --> 01:20:49,479 Speaker 1: you frequently have stars of the past come on the radio. 1442 01:20:50,160 --> 01:20:52,599 Speaker 1: Are there two or three of these people that are 1443 01:20:52,680 --> 01:20:55,200 Speaker 1: genuine friends that you've maintained a relationship or was it 1444 01:20:55,320 --> 01:20:58,799 Speaker 1: more of a professional relationship. No. You become very close, 1445 01:20:59,600 --> 01:21:03,160 Speaker 1: very good, very institute. Bobby become very close to some 1446 01:21:03,280 --> 01:21:06,480 Speaker 1: of them, think a lot of them. I become extremely 1447 01:21:06,560 --> 01:21:13,160 Speaker 1: close to Tony Orlando. I love Tony Orlando. Um, I'm 1448 01:21:13,160 --> 01:21:15,240 Speaker 1: gonna I don't want to a friend anyway, because I 1449 01:21:15,320 --> 01:21:18,200 Speaker 1: have so many friends. I lost a dear friend, Leslie Gore. 1450 01:21:18,720 --> 01:21:20,720 Speaker 1: I lost, sir. You know, we've lost a lot of 1451 01:21:21,400 --> 01:21:26,040 Speaker 1: great stars. I'm friends with Charlie Thomas, the Drifters, I'm 1452 01:21:26,080 --> 01:21:31,440 Speaker 1: friends Gosh, Bobby Rydell Dion. I'm friends with Paul McCartney 1453 01:21:31,439 --> 01:21:35,760 Speaker 1: and Ringo. Sir Paul, I mean we're hugging friends. Who 1454 01:21:35,760 --> 01:21:39,240 Speaker 1: are hugging friends? We uh whenever we get together, whenever 1455 01:21:39,280 --> 01:21:41,040 Speaker 1: we see each other. In the days when we were 1456 01:21:41,040 --> 01:21:43,280 Speaker 1: allowed to get together all right and see each other, 1457 01:21:43,560 --> 01:21:48,240 Speaker 1: we were very very close. Um uh, Tommy James, you 1458 01:21:48,280 --> 01:21:50,679 Speaker 1: know I'm gonna let out. I'm gonna leave out so many, 1459 01:21:50,720 --> 01:21:53,720 Speaker 1: but so many people that are are the air, that 1460 01:21:53,760 --> 01:21:56,960 Speaker 1: are you we called stars, I recognized stars I've become 1461 01:21:57,040 --> 01:21:59,360 Speaker 1: very close to and they've become very close to me. 1462 01:22:00,240 --> 01:22:04,040 Speaker 1: Now talking about your personal life, you reach literally millions. 1463 01:22:04,479 --> 01:22:07,160 Speaker 1: Are those your friends or do you have one or 1464 01:22:07,240 --> 01:22:09,760 Speaker 1: two if any best friends in your regular life other 1465 01:22:09,800 --> 01:22:12,439 Speaker 1: than your wife? Oh yeah, I have a very dear 1466 01:22:12,479 --> 01:22:15,559 Speaker 1: friend my one of my best friends. Well, Joe McCoy 1467 01:22:15,640 --> 01:22:18,120 Speaker 1: is one of my very dear friends. Joe was program 1468 01:22:18,200 --> 01:22:21,840 Speaker 1: director of CBS FM, very important part of my life. 1469 01:22:22,479 --> 01:22:27,120 Speaker 1: Les Marshak, who was the voice of the Macy's Thanksgiving 1470 01:22:27,200 --> 01:22:31,760 Speaker 1: Parade that we're gonna have again somehow virtually looks like uh. So, 1471 01:22:31,840 --> 01:22:34,840 Speaker 1: I have a lot of very close friends of mine 1472 01:22:35,200 --> 01:22:38,040 Speaker 1: that you know, we we uh we get together with 1473 01:22:38,280 --> 01:22:41,920 Speaker 1: and now of course Michael Michael and Barbara the Alertsmans. 1474 01:22:42,080 --> 01:22:46,320 Speaker 1: So we we have a very wonderful personal life aside 1475 01:22:46,320 --> 01:22:50,000 Speaker 1: from my other personal life. See, I don't I know 1476 01:22:50,160 --> 01:22:54,160 Speaker 1: it upsets my wife sometimes because we'll be eating uh 1477 01:22:54,479 --> 01:22:58,000 Speaker 1: and a restaurant and people automatically come over to my 1478 01:22:58,040 --> 01:23:02,080 Speaker 1: table and sit down because they know me. They feel 1479 01:23:02,080 --> 01:23:05,160 Speaker 1: on part of their families. It's not some bozo on 1480 01:23:05,240 --> 01:23:08,800 Speaker 1: the radio a thousand miles away, but it's somebody who's 1481 01:23:08,840 --> 01:23:11,640 Speaker 1: part of their lives. And I accept this. And I 1482 01:23:11,920 --> 01:23:14,720 Speaker 1: see Jody's uncomfortable with it sometimes she's used to it now, 1483 01:23:15,080 --> 01:23:18,519 Speaker 1: but I love it. I love the idea that they 1484 01:23:18,600 --> 01:23:21,880 Speaker 1: feel that I'm really part of their lives. And I 1485 01:23:21,920 --> 01:23:24,320 Speaker 1: know I am. I know I am, so I accept this. 1486 01:23:24,720 --> 01:23:27,760 Speaker 1: It's an important part and I think I think that 1487 01:23:27,880 --> 01:23:29,920 Speaker 1: is what's so important. When I go on the air 1488 01:23:30,479 --> 01:23:33,280 Speaker 1: at people know I'm talking to them. You know, Bob, 1489 01:23:34,120 --> 01:23:37,120 Speaker 1: I'm talking to you right now, one on one. Now 1490 01:23:37,360 --> 01:23:39,920 Speaker 1: you know me for a little while. I think you've 1491 01:23:39,920 --> 01:23:44,120 Speaker 1: listened to me for a few years growing up, and Unstan, well, 1492 01:23:44,160 --> 01:23:47,120 Speaker 1: thank you. I appreciate that. But I talked to you 1493 01:23:47,360 --> 01:23:50,080 Speaker 1: personally when you were a kid. I never talked at you. 1494 01:23:50,600 --> 01:23:54,680 Speaker 1: I always talked directly to you, and I maintain that 1495 01:23:54,800 --> 01:23:58,040 Speaker 1: is a religion with me. It is one on one. 1496 01:23:58,360 --> 01:24:00,160 Speaker 1: I can be at a radio station and I know 1497 01:24:00,320 --> 01:24:02,519 Speaker 1: there are a lot of people that sting out there, 1498 01:24:02,680 --> 01:24:06,120 Speaker 1: but I'm talking directly to that one person. It's personal 1499 01:24:06,479 --> 01:24:10,479 Speaker 1: it's sensitive. That's what radio was. Now, you mentioned your 1500 01:24:10,520 --> 01:24:14,840 Speaker 1: present wife your first wife. Did radio and your success 1501 01:24:15,040 --> 01:24:20,720 Speaker 1: impact that relationship and calls it to end? Uh? I 1502 01:24:20,760 --> 01:24:23,519 Speaker 1: don't think so. It might have had a tiny bit 1503 01:24:23,560 --> 01:24:25,519 Speaker 1: to do with it, but no, I just think I 1504 01:24:25,560 --> 01:24:29,320 Speaker 1: think my first marriage, we we outgrew each other. I 1505 01:24:29,360 --> 01:24:31,640 Speaker 1: don't think radio, if I go back and think about it, 1506 01:24:31,720 --> 01:24:34,519 Speaker 1: I don't think radio had anything really to do with that, 1507 01:24:34,720 --> 01:24:37,000 Speaker 1: at least I hope not. I never That's funny. I 1508 01:24:37,040 --> 01:24:42,400 Speaker 1: never had that thought. Uh. Jody, my wife is my partner, 1509 01:24:42,520 --> 01:24:45,439 Speaker 1: she's my my best friend. She's on the air with me. 1510 01:24:45,520 --> 01:24:48,360 Speaker 1: The audience loves her. Jody gets a huge amount of email. 1511 01:24:49,360 --> 01:24:51,440 Speaker 1: How long? How long have you been together with Jody? 1512 01:24:51,800 --> 01:24:55,400 Speaker 1: We're married now forty I think forty three years. And 1513 01:24:55,439 --> 01:24:59,360 Speaker 1: how did you meet her? Briand date blind date some 1514 01:24:59,439 --> 01:25:01,880 Speaker 1: friends of our He introduced each other to each other, 1515 01:25:02,240 --> 01:25:05,240 Speaker 1: and Jody met me. I came out of the I 1516 01:25:05,240 --> 01:25:07,479 Speaker 1: think it was CBS, I guess came out of the 1517 01:25:07,560 --> 01:25:11,000 Speaker 1: radio station that day, and there was It's been a 1518 01:25:11,080 --> 01:25:13,880 Speaker 1: romance ever since. And we went down a little literally 1519 01:25:14,160 --> 01:25:16,479 Speaker 1: and it's uh. Jody was born here in New York 1520 01:25:16,920 --> 01:25:19,599 Speaker 1: and she was a teacher. And it's funny I met her. 1521 01:25:20,120 --> 01:25:23,240 Speaker 1: Years before I met her, my brother was dating her. 1522 01:25:23,600 --> 01:25:25,639 Speaker 1: We keep things on the film. I didn't know this, 1523 01:25:25,960 --> 01:25:29,000 Speaker 1: and he brought her up. Bobby used to bring his 1524 01:25:29,120 --> 01:25:31,719 Speaker 1: dates up to the radio station to make some points, 1525 01:25:32,000 --> 01:25:33,640 Speaker 1: you know, so he can have a good time. And 1526 01:25:33,680 --> 01:25:35,599 Speaker 1: it was cheap. And it was cheap also, you know. 1527 01:25:35,920 --> 01:25:38,240 Speaker 1: So he brings up this uh young lady who was 1528 01:25:38,280 --> 01:25:40,800 Speaker 1: a teacher happens to be Jody, And I didn't know. 1529 01:25:41,280 --> 01:25:45,320 Speaker 1: And Uh, she was teaching UH in law Old City 1530 01:25:45,400 --> 01:25:47,599 Speaker 1: or something, And I asked her what she did. Always 1531 01:25:47,640 --> 01:25:49,360 Speaker 1: talk to people when they come in the studio. I 1532 01:25:49,400 --> 01:25:52,000 Speaker 1: will always talk to them, you know, I said, I 1533 01:25:52,040 --> 01:25:55,280 Speaker 1: am so related to people that again I'll resist. So 1534 01:25:55,360 --> 01:25:58,040 Speaker 1: she said she teaches at UH. I forgot the name 1535 01:25:58,040 --> 01:26:00,479 Speaker 1: of the school in Long Island City, and I said 1536 01:26:00,520 --> 01:26:03,719 Speaker 1: on the air, I said, your teacher is here, Miss 1537 01:26:03,720 --> 01:26:07,599 Speaker 1: Berlin is here, and whoever's in miss Berlin's class tomorrow, 1538 01:26:07,760 --> 01:26:12,240 Speaker 1: you do not have to do homework. I'm choosing you 1539 01:26:12,320 --> 01:26:15,040 Speaker 1: from more work. Is that alright, Miss Berlin? Yes? Well, 1540 01:26:15,120 --> 01:26:17,720 Speaker 1: the next morning she walked into the school. Remember four 1541 01:26:17,880 --> 01:26:22,920 Speaker 1: every five radios, they went crazy. Well, a little that 1542 01:26:23,040 --> 01:26:26,840 Speaker 1: I know, maybe fifteen or twenty years later, Jody and 1543 01:26:26,880 --> 01:26:30,639 Speaker 1: I got together on this blind date and we were married, 1544 01:26:31,000 --> 01:26:33,880 Speaker 1: and I remember that incident when she came up with 1545 01:26:33,920 --> 01:26:36,840 Speaker 1: my as my brother's date. Fortunately she did not like 1546 01:26:36,960 --> 01:26:42,960 Speaker 1: my brother. Okay, So as the sixties progress, the FCC 1547 01:26:43,280 --> 01:26:47,640 Speaker 1: changes the rule so you can't simulcast on the FM 1548 01:26:47,680 --> 01:26:51,479 Speaker 1: what you have on a M. As a result, all 1549 01:26:51,560 --> 01:26:55,200 Speaker 1: all the stations that you're talking about had an FM component. 1550 01:26:55,840 --> 01:26:59,080 Speaker 1: Now you ultimately were on the FM a certain amount. 1551 01:26:59,400 --> 01:27:01,920 Speaker 1: Scott and he went first. You know, there was w 1552 01:27:01,960 --> 01:27:04,920 Speaker 1: o R, then there was w A b CFM. There 1553 01:27:05,000 --> 01:27:08,920 Speaker 1: was ultimately any W or Scott changed. Tell me about 1554 01:27:08,920 --> 01:27:12,639 Speaker 1: that transition. That was a tough time. I really didn't 1555 01:27:12,720 --> 01:27:16,240 Speaker 1: understand it. I didn't pay too much attention at the beginning. 1556 01:27:16,680 --> 01:27:19,360 Speaker 1: And then we saw numbers, you know, like you said before, 1557 01:27:19,360 --> 01:27:23,559 Speaker 1: our important ratings are numbers were eroting. And suddenly this 1558 01:27:23,800 --> 01:27:27,120 Speaker 1: uh up start called FM, which really has been a 1559 01:27:27,200 --> 01:27:29,400 Speaker 1: round since. I feel to go back in your history, 1560 01:27:29,400 --> 01:27:33,200 Speaker 1: probably find it in the twenties, I mean, experimental and everything. 1561 01:27:33,479 --> 01:27:37,120 Speaker 1: World War two stopped the development of it, and then 1562 01:27:37,160 --> 01:27:41,240 Speaker 1: suddenly we're now back in the sixties and FM starting 1563 01:27:41,360 --> 01:27:45,600 Speaker 1: to make some points. We were making all the money 1564 01:27:45,680 --> 01:27:49,560 Speaker 1: because we had the most listeners. FM was getting a 1565 01:27:49,600 --> 01:27:55,280 Speaker 1: reputation of being a radio radio without commercials, alright, radio 1566 01:27:55,320 --> 01:27:58,840 Speaker 1: without commercials for a good reason. They didn't have any listeners, right, 1567 01:27:58,960 --> 01:28:02,720 Speaker 1: but well, you know, so look sponsors clients by when 1568 01:28:02,760 --> 01:28:05,960 Speaker 1: you when they know that Cousin Brucie has listeners. Cousin 1569 01:28:06,000 --> 01:28:08,200 Speaker 1: Brucie had half of the listeners, I'd have half of 1570 01:28:08,200 --> 01:28:10,720 Speaker 1: the revenue coming in. Well, a little by little, low 1571 01:28:11,320 --> 01:28:15,800 Speaker 1: FM was developing and they started getting numbers. AM was 1572 01:28:15,880 --> 01:28:19,120 Speaker 1: really starting to get hurt. And that's when I realized, 1573 01:28:19,120 --> 01:28:21,760 Speaker 1: you know, this was getting to a time what we 1574 01:28:21,800 --> 01:28:26,559 Speaker 1: have to think about changing our lifestyle. And AM radio 1575 01:28:26,880 --> 01:28:30,040 Speaker 1: started going down the tubes a little bit terrestrial radio. 1576 01:28:30,240 --> 01:28:33,080 Speaker 1: I don't know if I AM ever really recovered. Part 1577 01:28:33,160 --> 01:28:37,120 Speaker 1: is gonna recover now, Oh boy, it's gonna recover now, 1578 01:28:37,160 --> 01:28:41,360 Speaker 1: I'm telling you all right. So, uh, I started buying 1579 01:28:41,439 --> 01:28:46,000 Speaker 1: radio stations. I started, I went to the CBSFM and 1580 01:28:46,120 --> 01:28:49,640 Speaker 1: I did. I did a lot of things to rejuvenate 1581 01:28:49,840 --> 01:28:52,640 Speaker 1: my career because all I cared about I wanted to 1582 01:28:52,640 --> 01:28:55,360 Speaker 1: be on the radio. I didn't want to lose my audience. 1583 01:28:55,479 --> 01:28:58,680 Speaker 1: That audience was now growing up having kids. They were 1584 01:28:58,760 --> 01:29:02,880 Speaker 1: my kids, I would their godfather, and that's what happened. 1585 01:29:02,920 --> 01:29:07,400 Speaker 1: So I was became aware of it slowly. The Needles 1586 01:29:07,400 --> 01:29:10,840 Speaker 1: just say, the radio landscape is completely changed. Since the sixties, 1587 01:29:11,160 --> 01:29:15,439 Speaker 1: there were a handful of dominant UH stations in every market. 1588 01:29:15,479 --> 01:29:20,040 Speaker 1: You could break a record regionally. Ultimately that was changed 1589 01:29:20,080 --> 01:29:24,320 Speaker 1: by MTV and today we have the Internet. Records tend 1590 01:29:24,360 --> 01:29:27,679 Speaker 1: to break first on the Internet and then go to radio. 1591 01:29:28,240 --> 01:29:32,880 Speaker 1: In addition, statistics tell us the younger generation tends not 1592 01:29:33,000 --> 01:29:36,640 Speaker 1: to be addicted to the radio as much as their forebears. 1593 01:29:37,280 --> 01:29:40,680 Speaker 1: So I ask you, obviously, you will survive no matter what. 1594 01:29:40,920 --> 01:29:44,200 Speaker 1: But in general, what is the future of radio? I 1595 01:29:44,240 --> 01:29:46,360 Speaker 1: think the future of radio is terrific, and I think 1596 01:29:46,680 --> 01:29:49,800 Speaker 1: I think the audience has become so sophisticated that I 1597 01:29:49,840 --> 01:29:52,160 Speaker 1: don't know if they care if they're listening in a 1598 01:29:52,720 --> 01:29:56,840 Speaker 1: pod and iPod uh uh, if they're listening uh to 1599 01:29:57,160 --> 01:30:01,080 Speaker 1: uh Internet radio or what have a device they're listening 1600 01:30:01,080 --> 01:30:04,960 Speaker 1: to it today. I think the audience wants content. So therefore, 1601 01:30:05,560 --> 01:30:09,120 Speaker 1: if you give them content, no matter what device you're on, 1602 01:30:09,360 --> 01:30:12,640 Speaker 1: whether it be a m FM, satellite, if it be 1603 01:30:13,320 --> 01:30:15,479 Speaker 1: a pot in your ear. You know, I have a 1604 01:30:16,560 --> 01:30:19,559 Speaker 1: I have a prediction. In fifty years infants are going 1605 01:30:19,600 --> 01:30:23,000 Speaker 1: to be born with transistors and resistance behind the right 1606 01:30:23,040 --> 01:30:24,920 Speaker 1: of Earth, and you're gonna be able to think, get 1607 01:30:24,920 --> 01:30:27,960 Speaker 1: me cousin brucie, and that's all they need. They got 1608 01:30:27,960 --> 01:30:31,000 Speaker 1: it a little silly, but that's what's happening today. You 1609 01:30:31,120 --> 01:30:36,360 Speaker 1: have Alexa, you have Google Assistant. People listen to me. 1610 01:30:36,400 --> 01:30:38,920 Speaker 1: Now with Alexa, you have Syria you can listen to. 1611 01:30:39,120 --> 01:30:42,200 Speaker 1: You have I Heart Radio. So there's so many ways 1612 01:30:42,800 --> 01:30:47,160 Speaker 1: of garnering communication. But the most important thing I think 1613 01:30:47,200 --> 01:30:51,519 Speaker 1: today the audience is that sophisticated. They want content. Give 1614 01:30:51,600 --> 01:30:54,720 Speaker 1: them content. They will go whether it's a M f 1615 01:30:54,920 --> 01:30:57,679 Speaker 1: M or whatever it is, they will find you because 1616 01:30:57,720 --> 01:31:00,160 Speaker 1: they want to listen to something that they hear in 1617 01:31:00,200 --> 01:31:06,960 Speaker 1: their lifestyle. Okay. Now, MTV ultimately evolved played fewer videos, 1618 01:31:07,040 --> 01:31:10,240 Speaker 1: primarily for ratings, but then as the twenty one century 1619 01:31:10,320 --> 01:31:14,759 Speaker 1: came along, the people in MTV said, even though people 1620 01:31:14,760 --> 01:31:18,760 Speaker 1: are clamoring for the days of yesterday, we know that 1621 01:31:19,000 --> 01:31:23,000 Speaker 1: video is now an on demand item. Okay, so we're 1622 01:31:23,000 --> 01:31:26,720 Speaker 1: not playing videos. Music is an on demand item. You 1623 01:31:26,760 --> 01:31:30,360 Speaker 1: talked earlier. You talked earlier about your present show that's 1624 01:31:30,360 --> 01:31:33,360 Speaker 1: more of a talk show. So I ask you, in 1625 01:31:33,400 --> 01:31:38,439 Speaker 1: addition to yourself, what works on radio today. Well, once again, 1626 01:31:38,840 --> 01:31:41,599 Speaker 1: I keep going back to that word content. I think 1627 01:31:41,640 --> 01:31:44,679 Speaker 1: what will work on radio today is that you give 1628 01:31:44,760 --> 01:31:47,920 Speaker 1: people what they want, which is not just playing a 1629 01:31:47,960 --> 01:31:50,639 Speaker 1: stream of music like a jukebox, but that they can't 1630 01:31:50,640 --> 01:31:54,559 Speaker 1: get anywhere. They don't need radio radio. When you say 1631 01:31:54,560 --> 01:31:59,200 Speaker 1: the word radio, radio to me means communication one on 1632 01:31:59,200 --> 01:32:01,240 Speaker 1: one or to a group. If you want to do 1633 01:32:01,280 --> 01:32:05,080 Speaker 1: a podcast type thing, that's fine, you're getting a special audience. 1634 01:32:05,360 --> 01:32:08,120 Speaker 1: But I believe my kind of radio and radio at 1635 01:32:08,200 --> 01:32:13,880 Speaker 1: large is reaching out for people with ideas and with lifestyle, 1636 01:32:14,840 --> 01:32:18,920 Speaker 1: entertainment and information. You put that in that pod, I 1637 01:32:18,960 --> 01:32:22,640 Speaker 1: think you'll always capture an audience. Uh. I. Recently, if 1638 01:32:22,680 --> 01:32:26,479 Speaker 1: I may went back, I completed my circle. I went 1639 01:32:26,479 --> 01:32:29,320 Speaker 1: back to w ABC Radio. I left there forty six 1640 01:32:29,400 --> 01:32:31,800 Speaker 1: years ago. Now forty six years ago was a very 1641 01:32:31,840 --> 01:32:35,439 Speaker 1: different form of broadcasting. As I said, we did music, news, 1642 01:32:35,800 --> 01:32:38,559 Speaker 1: I did weather and things like that, very little talk, 1643 01:32:38,960 --> 01:32:41,599 Speaker 1: just a lot of jingles and stuff like that. And 1644 01:32:41,640 --> 01:32:44,799 Speaker 1: also there were no devices. You listened to a local 1645 01:32:44,880 --> 01:32:47,960 Speaker 1: AM band, you listen to it, and then FM came in. 1646 01:32:48,400 --> 01:32:54,280 Speaker 1: Today we have such a variety of how to listen 1647 01:32:54,280 --> 01:32:56,800 Speaker 1: to communication on and this is just a tip of 1648 01:32:56,840 --> 01:33:00,240 Speaker 1: the iceberg because seems like every week something else came out. 1649 01:33:00,640 --> 01:33:03,439 Speaker 1: So I come back to w ABC and what am 1650 01:33:03,439 --> 01:33:06,160 Speaker 1: I doing? Now? Am I doing the same thing? No? 1651 01:33:06,640 --> 01:33:09,920 Speaker 1: Am I doing some of it? Yeah? Because people want it. 1652 01:33:10,320 --> 01:33:13,320 Speaker 1: You know, how I decided what to do on my 1653 01:33:13,400 --> 01:33:17,760 Speaker 1: current shows in w ABC, I used the Internet. I 1654 01:33:17,880 --> 01:33:21,360 Speaker 1: use my cousin Bruci Facebook page and other things that 1655 01:33:21,760 --> 01:33:25,120 Speaker 1: the U other the bulletin boards and things like that. 1656 01:33:25,479 --> 01:33:27,840 Speaker 1: And the question was what am I gonna do with 1657 01:33:27,880 --> 01:33:31,120 Speaker 1: this show? So originally I said, you know, but in 1658 01:33:31,200 --> 01:33:33,599 Speaker 1: the press had a lot of press when it was announced. 1659 01:33:33,600 --> 01:33:36,880 Speaker 1: I'm coming back to this to seventies seven. I think 1660 01:33:36,880 --> 01:33:40,599 Speaker 1: I'll be doing uh, fifties, sixties, seventies and eighties. Well 1661 01:33:41,040 --> 01:33:44,679 Speaker 1: all hell broke procluse bombs. They wanted You're not doing eighties. 1662 01:33:44,720 --> 01:33:49,240 Speaker 1: No eighties for you. Everybody's doing eighties. Hell are the eighties, Percy. 1663 01:33:49,360 --> 01:33:53,040 Speaker 1: We want fifties, sixties and seventies. We want your echo back. 1664 01:33:53,880 --> 01:33:58,280 Speaker 1: What I don't want echo? It's coming here. Twenty one 1665 01:33:58,280 --> 01:34:00,519 Speaker 1: I'm gonna do. Hey, everybody gets a I don't want 1666 01:34:00,520 --> 01:34:06,000 Speaker 1: to do. I'm doing echo vox popular the people's voices heard. 1667 01:34:06,160 --> 01:34:09,320 Speaker 1: They want jingles. I swear to god I can play 1668 01:34:09,360 --> 01:34:12,680 Speaker 1: as many jingles as as records. They'll be happy. They 1669 01:34:12,720 --> 01:34:15,160 Speaker 1: want the records. Now, what is this, teddy? They want 1670 01:34:15,160 --> 01:34:18,080 Speaker 1: to jingles? This tells you they want that connection to 1671 01:34:18,120 --> 01:34:22,320 Speaker 1: the past. Everybody today we are in a bubble. We 1672 01:34:22,479 --> 01:34:25,799 Speaker 1: all want to escape. I am part of that escape, 1673 01:34:25,880 --> 01:34:29,360 Speaker 1: Bob all right. My music is that escape. My jingles, 1674 01:34:29,640 --> 01:34:32,800 Speaker 1: my reverb as part of that escape. They want to 1675 01:34:32,800 --> 01:34:35,280 Speaker 1: go back and they want to leave this bubble that 1676 01:34:35,360 --> 01:34:37,559 Speaker 1: we're in for those few hours. And when I go 1677 01:34:37,600 --> 01:34:39,840 Speaker 1: on the air today, I don't know if you've heard 1678 01:34:39,880 --> 01:34:42,519 Speaker 1: me yet, but when I opened a show, first thing 1679 01:34:42,600 --> 01:34:46,800 Speaker 1: I say, Becausins, here's the deal. You can't listen. You 1680 01:34:46,920 --> 01:34:51,799 Speaker 1: can listen to me. There's no politics on this show. None. 1681 01:34:52,720 --> 01:34:57,360 Speaker 1: There's no talk about COVID none. You have a problem 1682 01:34:57,400 --> 01:35:00,360 Speaker 1: that you really need solved, and it's personal. I'll talk 1683 01:35:00,360 --> 01:35:02,960 Speaker 1: to you, but I'm talking politics no matter what. And 1684 01:35:03,000 --> 01:35:05,880 Speaker 1: if anyone talks politics, you're out. And I said, now, 1685 01:35:05,920 --> 01:35:08,200 Speaker 1: if you can't go by those rules, go get some 1686 01:35:08,280 --> 01:35:11,360 Speaker 1: ice cream somewhere, leave me alone. And that's what I do. 1687 01:35:11,560 --> 01:35:13,840 Speaker 1: And I go on and everyone loves it. They love 1688 01:35:13,920 --> 01:35:18,360 Speaker 1: the idea to escape our streets right now. And Bob, 1689 01:35:18,720 --> 01:35:21,240 Speaker 1: you are as you are like I. You would like 1690 01:35:21,320 --> 01:35:24,880 Speaker 1: to run away a little bit too, We all would. Okay, 1691 01:35:24,880 --> 01:35:28,040 Speaker 1: speaking of running away, you're now on the air one 1692 01:35:28,080 --> 01:35:30,639 Speaker 1: time a week. What is the rest of Brucie's week 1693 01:35:30,760 --> 01:35:35,320 Speaker 1: look like? What was Shodi wash to answer that? I 1694 01:35:35,360 --> 01:35:39,080 Speaker 1: go shopping order supermarket. I have been in the pharmacy 1695 01:35:39,160 --> 01:35:41,439 Speaker 1: more than they've ever been in these four months in 1696 01:35:41,520 --> 01:35:44,400 Speaker 1: my whole life. I don't know what we're doing. We're buying. 1697 01:35:44,560 --> 01:35:46,960 Speaker 1: I have no idea. We're in the pharmacy. So what 1698 01:35:47,000 --> 01:35:50,639 Speaker 1: we do is it's home. Jody and I go for walks. Well, 1699 01:35:50,840 --> 01:35:52,479 Speaker 1: I love to hike. I keep it. I keep in 1700 01:35:52,520 --> 01:35:55,160 Speaker 1: great shape. I really, I'm in good shape. Still feel 1701 01:35:55,240 --> 01:35:58,680 Speaker 1: very powerful, so I stay young. I watch what I eat, 1702 01:35:58,720 --> 01:36:03,080 Speaker 1: I don't drink too much. I miss visiting friends. I 1703 01:36:03,160 --> 01:36:06,320 Speaker 1: missed the personal relationship of hugging. I'm a hugger. I'm 1704 01:36:06,320 --> 01:36:10,880 Speaker 1: a toucher. I like touching, touching people. I like skin. Right, 1705 01:36:11,200 --> 01:36:14,000 Speaker 1: we can't touch anymore that is breaking my heart. Um, 1706 01:36:14,920 --> 01:36:19,800 Speaker 1: I watch television a lot, were watching series we stream. 1707 01:36:19,920 --> 01:36:23,200 Speaker 1: I go on my computer constantly. I answer my mail, 1708 01:36:23,760 --> 01:36:26,919 Speaker 1: which takes me a huge number of hours. The emails 1709 01:36:26,920 --> 01:36:30,960 Speaker 1: are great. Everybody's requesting this is from last Saturday's show. 1710 01:36:31,520 --> 01:36:33,400 Speaker 1: I don't know if you can see it. No, it's 1711 01:36:33,439 --> 01:36:36,360 Speaker 1: really it's I'll flip it for those people. And these 1712 01:36:36,360 --> 01:36:40,160 Speaker 1: are printed out emails, a huge stack. That's one one day. 1713 01:36:40,479 --> 01:36:41,880 Speaker 1: What am I gonna do with these things? Am I 1714 01:36:41,880 --> 01:36:44,320 Speaker 1: gonna answer? You know? You know I'm gonna answer everyone. 1715 01:36:44,680 --> 01:36:47,240 Speaker 1: I'm gonna play everyone they're requesting. But it's gonna take 1716 01:36:47,280 --> 01:36:52,559 Speaker 1: me for Christmas? Is it's it's but so that's my point. 1717 01:36:52,880 --> 01:36:57,240 Speaker 1: The response is terrific. People want content, they want to 1718 01:36:57,280 --> 01:36:59,960 Speaker 1: find what they would like to listen to. I'm gonna escape. 1719 01:37:00,720 --> 01:37:04,280 Speaker 1: I have that bridge and uh we have three hours 1720 01:37:04,280 --> 01:37:07,360 Speaker 1: now once a week. We'll see what happens for that. 1721 01:37:07,640 --> 01:37:11,200 Speaker 1: I have a feeling. Let's go back to the vall 1722 01:37:11,280 --> 01:37:14,280 Speaker 1: for one more time. How did the four seasons end 1723 01:37:14,360 --> 01:37:18,639 Speaker 1: up doing your jingle? I have no idea, however, all 1724 01:37:18,680 --> 01:37:21,200 Speaker 1: I know is I received a phone call from Bob 1725 01:37:21,200 --> 01:37:24,960 Speaker 1: Gordion and Frankie Valley and they said, I have a 1726 01:37:25,000 --> 01:37:27,479 Speaker 1: present for you. Guys, I have a present for you. 1727 01:37:27,800 --> 01:37:29,800 Speaker 1: About a week later, they came up with a five 1728 01:37:29,800 --> 01:37:33,280 Speaker 1: inch reel of real to real tape. A lot of 1729 01:37:33,280 --> 01:37:36,200 Speaker 1: the audience might not remember what tapers that little uh. 1730 01:37:36,240 --> 01:37:38,920 Speaker 1: It's on a plastic reel, round reel and it's like 1731 01:37:38,960 --> 01:37:41,479 Speaker 1: maybe a quarter inch stick and you played it on 1732 01:37:41,520 --> 01:37:45,280 Speaker 1: a tape recorder. They brought me this thing and they said, play. 1733 01:37:45,320 --> 01:37:47,759 Speaker 1: This is for you. It's a gift. That's how it happened. 1734 01:37:47,840 --> 01:37:51,080 Speaker 1: They gave me a gift. Now that gift has followed 1735 01:37:51,120 --> 01:37:54,080 Speaker 1: me everywhere I go, no matter if I even do 1736 01:37:54,120 --> 01:37:57,400 Speaker 1: a guest spot out of station, if I do interviews. 1737 01:37:58,120 --> 01:38:01,400 Speaker 1: You probably have that song the four season singing, right, 1738 01:38:01,479 --> 01:38:04,720 Speaker 1: go go cousin, Brucy, that was a beautiful gift. How 1739 01:38:04,920 --> 01:38:06,920 Speaker 1: I came about and you know, I never really found out. 1740 01:38:07,080 --> 01:38:09,920 Speaker 1: It's a very good question, Brucy. This has been wonderful. 1741 01:38:09,960 --> 01:38:12,719 Speaker 1: You're a fount of knowledge. In addition to telling your story, 1742 01:38:12,760 --> 01:38:16,280 Speaker 1: there's a lot of wisdom. I learned certain things. You know. 1743 01:38:16,400 --> 01:38:18,880 Speaker 1: I love talking to you. I look forward to talking 1744 01:38:18,880 --> 01:38:21,000 Speaker 1: to you in the future. This has just been wonderful. Well, listen, 1745 01:38:21,000 --> 01:38:23,559 Speaker 1: this is only part one. You think you hurt stories 1746 01:38:25,880 --> 01:38:31,080 Speaker 1: listening more stories, We'll do part two. Bob, Really, I 1747 01:38:31,200 --> 01:38:35,240 Speaker 1: know about you. Your reputation really precedes you. You have 1748 01:38:35,320 --> 01:38:40,120 Speaker 1: a great, great reputation. I congratulate you. I love to 1749 01:38:40,240 --> 01:38:43,920 Speaker 1: meet people who love broadcasting, and you are a broadcaster. 1750 01:38:44,280 --> 01:38:48,679 Speaker 1: And I'm thrilled to be part of your your family. Now, well, 1751 01:38:48,800 --> 01:38:51,760 Speaker 1: to hear that from cousin Brucy himself, I'm cpelling. It's 1752 01:38:51,800 --> 01:38:57,000 Speaker 1: like unbelievableing. That's Greek. I know that work. Listen. I'm 1753 01:38:57,000 --> 01:38:58,880 Speaker 1: not gonna let you do any more. Stick right now 1754 01:38:59,040 --> 01:39:01,400 Speaker 1: until next time. This has been Bob Left since