1 00:00:02,279 --> 00:00:05,640 Speaker 1: It gives them an opportunity to reflect on why they're 2 00:00:05,640 --> 00:00:07,680 Speaker 1: not getting more playing time, and then it gives them 3 00:00:07,680 --> 00:00:10,880 Speaker 1: an opportunity to go speak to coach about why they're 4 00:00:10,920 --> 00:00:13,239 Speaker 1: not getting playing time, which is a very hard thing 5 00:00:13,320 --> 00:00:15,400 Speaker 1: for like an eight year old girl to go approach 6 00:00:15,520 --> 00:00:18,040 Speaker 1: a forty five year old man her coach and like 7 00:00:18,239 --> 00:00:20,160 Speaker 1: lift them in the eyes and asked them why they're 8 00:00:20,160 --> 00:00:22,040 Speaker 1: not getting playing time. I just feel like there's a 9 00:00:22,079 --> 00:00:25,000 Speaker 1: lot of life lessons there and we shouldn't rob the 10 00:00:25,079 --> 00:00:28,200 Speaker 1: kids of doing that. This is the Reform Sports Project, 11 00:00:28,280 --> 00:00:31,600 Speaker 1: a podcast about restoring healthy balance and perspective in all 12 00:00:31,720 --> 00:00:35,720 Speaker 1: areas of sports through education and advocacy. Hi, this is 13 00:00:35,800 --> 00:00:39,360 Speaker 1: Nick Bonacoor from the Reform Sports Project podcast. Today, I'm 14 00:00:39,360 --> 00:00:42,840 Speaker 1: speaking with Ian Goldberg, founder of I Sport three sixty, 15 00:00:42,960 --> 00:00:45,920 Speaker 1: a leading sports technology platform designed to help change the 16 00:00:45,960 --> 00:00:49,280 Speaker 1: culture of youth sports. A fellow sports parent and coach, 17 00:00:49,440 --> 00:00:51,560 Speaker 1: Ian and I discussed his goal to make youth sports 18 00:00:51,600 --> 00:00:54,640 Speaker 1: more centered on the kids, the importance of empowering children 19 00:00:54,680 --> 00:00:57,600 Speaker 1: to take ownership over their athletic experience, and why he 20 00:00:57,640 --> 00:01:00,800 Speaker 1: believes playing sports gives kids the oppera ttunity to build 21 00:01:00,840 --> 00:01:05,639 Speaker 1: life skills. Back in the saddle freaking fired up. We spoke, 22 00:01:06,000 --> 00:01:08,720 Speaker 1: God Almighty, we spoke probably when I was just trying 23 00:01:08,720 --> 00:01:11,200 Speaker 1: to I'm still trying to figure out exactly what the 24 00:01:11,200 --> 00:01:14,080 Speaker 1: hell I'm doing. But this was really in the beginning 25 00:01:14,120 --> 00:01:16,120 Speaker 1: when I had no idea what I was doing. But 26 00:01:16,240 --> 00:01:18,400 Speaker 1: I was following my heart, following my passion, and I 27 00:01:18,520 --> 00:01:21,240 Speaker 1: found others out there that we're doing the same. They 28 00:01:21,240 --> 00:01:23,440 Speaker 1: were just light years ahead of me, had something going. 29 00:01:23,520 --> 00:01:25,560 Speaker 1: This is one of them. Super pumped to happen as 30 00:01:25,560 --> 00:01:29,959 Speaker 1: a youth sports advocate, sports parents, UH coach, founder CEO 31 00:01:30,160 --> 00:01:33,400 Speaker 1: of the company I Sport three sixty. Ian Goldberg, Ian, 32 00:01:33,440 --> 00:01:36,119 Speaker 1: thanks so much for hopping on. Man. Hey, Nick, It's 33 00:01:36,160 --> 00:01:38,600 Speaker 1: great to reconnect with you for sure, for sure and 34 00:01:38,720 --> 00:01:40,560 Speaker 1: and as we just kind of touch base, Man, it 35 00:01:40,680 --> 00:01:42,680 Speaker 1: was in April, will be four years, but I mean 36 00:01:42,720 --> 00:01:44,680 Speaker 1: we're talking that long ago. I know, we follow each 37 00:01:44,720 --> 00:01:47,520 Speaker 1: other on social media and uh, you know, I'm really 38 00:01:47,560 --> 00:01:49,760 Speaker 1: pumped the circle back and have you on here and 39 00:01:50,400 --> 00:01:52,480 Speaker 1: where I'd love to start with the ian is what 40 00:01:52,760 --> 00:01:56,000 Speaker 1: started you on the path to start I've Sport three sixty. 41 00:01:56,080 --> 00:01:58,600 Speaker 1: What moved you to kind of just become a voice 42 00:01:58,920 --> 00:02:01,960 Speaker 1: and an advocate for youth sports out there. Yeah, it 43 00:02:02,040 --> 00:02:05,240 Speaker 1: was definitely my experience UM coaching. As soon as I 44 00:02:05,240 --> 00:02:08,320 Speaker 1: started coaching my two they were little girls at the time. 45 00:02:08,360 --> 00:02:11,040 Speaker 1: Now they're teenagers. But as soon as I started coaching 46 00:02:11,080 --> 00:02:16,160 Speaker 1: them and seeing the dynamics and the culture in youth 47 00:02:16,200 --> 00:02:19,840 Speaker 1: sports today, UM, I knew that there was something broken. UM. 48 00:02:19,880 --> 00:02:21,960 Speaker 1: To be a little more specific, you know, I would 49 00:02:21,960 --> 00:02:25,640 Speaker 1: observe as a coach of uh, let's say a youth 50 00:02:25,720 --> 00:02:30,400 Speaker 1: seven soccer team at the time, I would observe kids 51 00:02:30,600 --> 00:02:34,120 Speaker 1: who didn't, um know how to communicate with their coaches 52 00:02:34,200 --> 00:02:37,360 Speaker 1: because their parents were just talking for them all the time. 53 00:02:38,000 --> 00:02:40,640 Speaker 1: We had kids on the field who were listening to 54 00:02:40,680 --> 00:02:43,960 Speaker 1: my instructions but also dealing with the fact that their 55 00:02:44,000 --> 00:02:47,840 Speaker 1: parents were on the other sideline yelling the complete opposite instructions, 56 00:02:48,000 --> 00:02:52,880 Speaker 1: and I just saw a communication breakdown UM. And I realized, 57 00:02:53,000 --> 00:02:56,360 Speaker 1: we need to fix youth sports, make it more centered 58 00:02:56,440 --> 00:03:00,200 Speaker 1: on the kids, less centered on the parents, but need 59 00:03:00,240 --> 00:03:04,560 Speaker 1: to take into account everyone's kind of needs and sensitivities. UM. 60 00:03:04,600 --> 00:03:07,000 Speaker 1: And so that's what inspired me to start this company, 61 00:03:07,400 --> 00:03:11,160 Speaker 1: very very similar to you know what caused me. I 62 00:03:11,240 --> 00:03:13,000 Speaker 1: kind of felt more that I felt like there was 63 00:03:13,280 --> 00:03:15,639 Speaker 1: just a disconnected as you bring up, and I got 64 00:03:15,639 --> 00:03:17,920 Speaker 1: a visualization as you were as you were describing that. 65 00:03:18,560 --> 00:03:20,799 Speaker 1: You know, when kids are looking to their parents when 66 00:03:20,800 --> 00:03:22,799 Speaker 1: they're on the fields or whatever. I always feel like 67 00:03:22,840 --> 00:03:26,280 Speaker 1: that's a borderline red flag. However, I get it when 68 00:03:26,400 --> 00:03:28,360 Speaker 1: kids are six, seven, eight, you know, when you're really 69 00:03:28,440 --> 00:03:30,840 Speaker 1: really young. But when you start getting an older rages 70 00:03:31,360 --> 00:03:34,480 Speaker 1: and you know, you're almost looking for validation to your parents. Like, 71 00:03:34,880 --> 00:03:36,240 Speaker 1: is that kind of what you make because I feel 72 00:03:36,240 --> 00:03:39,440 Speaker 1: like we see that all the time. Um, that's that's correct. 73 00:03:39,480 --> 00:03:42,600 Speaker 1: I think there's an age when kids start to need 74 00:03:42,640 --> 00:03:46,160 Speaker 1: to start to take ownership over their own development, over 75 00:03:46,200 --> 00:03:49,400 Speaker 1: their own youth sports experience. You know, some some people 76 00:03:49,520 --> 00:03:52,360 Speaker 1: may say it's eight years old. Maybe some kids are 77 00:03:52,440 --> 00:03:55,320 Speaker 1: mature at that age. For others, maybe boys who are 78 00:03:55,320 --> 00:03:57,240 Speaker 1: a little slower to mature, there might be ten or 79 00:03:57,280 --> 00:04:00,960 Speaker 1: twelve years old. But um, everything that we do, um 80 00:04:01,000 --> 00:04:05,920 Speaker 1: helps to enable kids to take ownership and accountability over 81 00:04:05,960 --> 00:04:08,840 Speaker 1: their own youth sports experience. And is that true? I 82 00:04:08,880 --> 00:04:11,840 Speaker 1: mean I would imagine it translates into the classroom and 83 00:04:11,840 --> 00:04:14,480 Speaker 1: and and everything in life. Well, not only did it 84 00:04:14,560 --> 00:04:17,520 Speaker 1: translate into the classroom, but a lot of things that 85 00:04:17,560 --> 00:04:20,719 Speaker 1: were applying. The best practices and the tools were building 86 00:04:21,000 --> 00:04:23,680 Speaker 1: came from the classroom. I mean, we did a lot 87 00:04:23,720 --> 00:04:27,400 Speaker 1: of research because nick coaches, as you know, can learn 88 00:04:27,440 --> 00:04:31,200 Speaker 1: a lot from just watching teachers and how they work 89 00:04:31,240 --> 00:04:36,120 Speaker 1: with kids, communicate with kids, collaborate with parents. But unfortunately 90 00:04:36,160 --> 00:04:39,320 Speaker 1: a lot of those best practices and tools are not 91 00:04:39,400 --> 00:04:42,560 Speaker 1: being used on the ball fields. But you're leaving out 92 00:04:42,640 --> 00:04:45,440 Speaker 1: one key ingredient here, and that is that I mean, 93 00:04:45,720 --> 00:04:48,320 Speaker 1: especially if you're a volunteer coach. I mean, I'm a parent. 94 00:04:48,360 --> 00:04:50,920 Speaker 1: I know way more than you do. Um, you know, 95 00:04:51,040 --> 00:04:53,760 Speaker 1: I know way more than my kids teacher does. Not 96 00:04:53,800 --> 00:04:56,120 Speaker 1: only am I gonna, you know, email the coaches and 97 00:04:56,160 --> 00:04:58,400 Speaker 1: teachers and tell them that, but I'm also going to 98 00:04:58,520 --> 00:05:01,400 Speaker 1: tell my kid what you know? How much there which 99 00:05:01,520 --> 00:05:03,760 Speaker 1: doesn't know? I mean obviously I'm being facetious here and 100 00:05:03,800 --> 00:05:07,160 Speaker 1: being a joke, but I mean that is what we see, right, 101 00:05:07,200 --> 00:05:11,640 Speaker 1: how do you combat that influence? Right, the parent influence 102 00:05:11,680 --> 00:05:13,839 Speaker 1: where and I know it's not everybody, but how do 103 00:05:13,880 --> 00:05:17,200 Speaker 1: you combat that, you know with I mean, let's face it, 104 00:05:17,320 --> 00:05:20,360 Speaker 1: that's the most influential person in a kid's life. Right. Well, 105 00:05:20,400 --> 00:05:24,000 Speaker 1: you're absolutely right, where we've all been guilty um as 106 00:05:24,120 --> 00:05:28,160 Speaker 1: parents of thinking we always know what's best for our kids, 107 00:05:28,160 --> 00:05:30,839 Speaker 1: and maybe we do, by the way, um better we 108 00:05:30,880 --> 00:05:33,360 Speaker 1: know better than their teachers, better than their coaches. But 109 00:05:33,520 --> 00:05:37,400 Speaker 1: the really unique difference between the classroom environment and the 110 00:05:37,400 --> 00:05:40,240 Speaker 1: ball fields is that in the classroom you don't have 111 00:05:40,400 --> 00:05:45,000 Speaker 1: parents sitting on the sidelines watching the teacher and yelling 112 00:05:45,000 --> 00:05:47,680 Speaker 1: out to the students in the middle of class. But 113 00:05:47,800 --> 00:05:51,520 Speaker 1: at the ball fields you do have that, um and 114 00:05:51,560 --> 00:05:54,560 Speaker 1: then just you know, ratchet up the emotions and the 115 00:05:54,720 --> 00:05:58,159 Speaker 1: stress because there's competition on ball fields, which makes it 116 00:05:58,160 --> 00:06:01,840 Speaker 1: a little different than the classroom. So this is a 117 00:06:02,120 --> 00:06:08,120 Speaker 1: very hard problem to solve. And it also involves psychology 118 00:06:08,160 --> 00:06:12,880 Speaker 1: of parents and kids and coaches, physiology, um, you know, 119 00:06:12,920 --> 00:06:15,800 Speaker 1: the dynamics of learning. So there's just there's just so 120 00:06:15,920 --> 00:06:18,000 Speaker 1: much involved and you know, let me know where you 121 00:06:18,000 --> 00:06:20,000 Speaker 1: want to dig in. I'm glad you said that because 122 00:06:20,120 --> 00:06:22,719 Speaker 1: you know, you mentioned earlier a ton of research I 123 00:06:22,720 --> 00:06:25,080 Speaker 1: believe you said in data or whatever went into the 124 00:06:25,080 --> 00:06:27,599 Speaker 1: development of I Sport three sixty and kind of you know, 125 00:06:27,680 --> 00:06:30,520 Speaker 1: your methods and and the platform. What is some of 126 00:06:30,520 --> 00:06:32,680 Speaker 1: the research that you circle back to. Our r has 127 00:06:32,720 --> 00:06:36,440 Speaker 1: been the main driver for development. Yeah, well, it started 128 00:06:36,440 --> 00:06:41,480 Speaker 1: with the kids, like understanding UM in the educational world, 129 00:06:41,680 --> 00:06:45,640 Speaker 1: understanding the needs of kids and how they learn, and like, 130 00:06:45,720 --> 00:06:48,440 Speaker 1: there's a hundred and fifty years of good research on 131 00:06:48,680 --> 00:06:55,440 Speaker 1: educating kids, UM and how to develop them UM emotionally, socially, academically. 132 00:06:56,240 --> 00:06:59,400 Speaker 1: We needed to start with focusing on the kids, but 133 00:06:59,480 --> 00:07:02,800 Speaker 1: we also did a lot of research on the psychology 134 00:07:02,839 --> 00:07:06,120 Speaker 1: and physiology of adults. Like let's think about that crazy 135 00:07:06,160 --> 00:07:09,040 Speaker 1: sideline parent, who, by the way, may be the nicest 136 00:07:09,080 --> 00:07:12,280 Speaker 1: person when you're out socializing with them in a different environment, 137 00:07:12,400 --> 00:07:15,560 Speaker 1: but when they're on the sideline, they're losing their minds, 138 00:07:15,560 --> 00:07:20,000 Speaker 1: screaming out. There's a lot of psychology and physiology behind 139 00:07:20,280 --> 00:07:24,240 Speaker 1: why that parent is behaving like a lunatic right there 140 00:07:24,240 --> 00:07:26,880 Speaker 1: in fight or flight mode on the sideline. Um. You know. 141 00:07:26,920 --> 00:07:29,480 Speaker 1: And then there's a lot of research that we looked 142 00:07:29,520 --> 00:07:34,200 Speaker 1: into about coaching and best practices in coaching. And today, unfortunately, 143 00:07:34,560 --> 00:07:37,200 Speaker 1: not only do coaches need to take into account how 144 00:07:37,360 --> 00:07:41,120 Speaker 1: to develop this young athlete into a better athlete, but 145 00:07:41,160 --> 00:07:43,960 Speaker 1: a better person, but the coach needs to take into 146 00:07:44,000 --> 00:07:47,440 Speaker 1: account the role that the parents play. In fact, today 147 00:07:47,480 --> 00:07:49,360 Speaker 1: it may be a little too much of a role 148 00:07:49,680 --> 00:07:54,240 Speaker 1: and coaches need to um be diplomats and the psychologists 149 00:07:54,320 --> 00:07:57,720 Speaker 1: and the educators for the parents as well. So that 150 00:07:57,880 --> 00:08:00,200 Speaker 1: is kind of a summary of what we learned or on. 151 00:08:00,720 --> 00:08:03,160 Speaker 1: So I got a text message from uh. I gotta 152 00:08:03,280 --> 00:08:05,200 Speaker 1: keep it very anonymous here, but I gotta. I got 153 00:08:05,320 --> 00:08:09,960 Speaker 1: a text from a very close friend yesterday and she 154 00:08:10,080 --> 00:08:12,880 Speaker 1: was asking me, um, and I think she was asking 155 00:08:12,880 --> 00:08:16,560 Speaker 1: me in a very joking way, like is it okay 156 00:08:16,600 --> 00:08:20,840 Speaker 1: for UH coach of a thirteen you team to say 157 00:08:20,880 --> 00:08:25,640 Speaker 1: this to the team. And she went on to basically say, um. 158 00:08:25,960 --> 00:08:28,440 Speaker 1: I guess apparently the coach stood there after a tournament 159 00:08:28,440 --> 00:08:31,680 Speaker 1: and it was like you kids effing stink um. I 160 00:08:31,720 --> 00:08:34,280 Speaker 1: mean it sounded like as I'm reading the text, I 161 00:08:34,320 --> 00:08:37,439 Speaker 1: asked her like, is this a joke? Like people heard this? Yeah, 162 00:08:37,480 --> 00:08:39,520 Speaker 1: all the kids said it. They came back, But I 163 00:08:39,520 --> 00:08:42,160 Speaker 1: guess this coach it gets like that, Um, the kids 164 00:08:42,200 --> 00:08:45,040 Speaker 1: don't take it seriously. And I'm going, well, Mike could 165 00:08:45,040 --> 00:08:47,240 Speaker 1: be off that team in a heartbeat. And her first 166 00:08:47,320 --> 00:08:50,360 Speaker 1: response was I couldn't do that because all of his 167 00:08:50,520 --> 00:08:54,040 Speaker 1: friends are on that team. And I'm thinking to myself, dude, like, 168 00:08:54,520 --> 00:08:56,440 Speaker 1: is that what it's come down like like, are we 169 00:08:56,520 --> 00:09:00,320 Speaker 1: unable to differentiate you know, what's logical and versus wasn't? 170 00:09:00,360 --> 00:09:01,800 Speaker 1: Like what if that was in the classroom, Like you 171 00:09:01,840 --> 00:09:04,120 Speaker 1: make a great point, what if your teacher was cursing 172 00:09:04,160 --> 00:09:06,720 Speaker 1: your kid out? Like what would would you sit back? 173 00:09:06,960 --> 00:09:10,800 Speaker 1: Like how do we give Because I'm all about parents 174 00:09:10,920 --> 00:09:13,760 Speaker 1: advocating for coaches, but in this circumstance, like what do 175 00:09:13,800 --> 00:09:16,440 Speaker 1: you give me by cursing at twelve year olds telling 176 00:09:16,480 --> 00:09:18,160 Speaker 1: them that they need to go back to the hotel, 177 00:09:18,240 --> 00:09:20,839 Speaker 1: question whether they should never play baseball again, and and 178 00:09:20,880 --> 00:09:23,320 Speaker 1: throw their jerseys away like those types of things being 179 00:09:23,360 --> 00:09:26,040 Speaker 1: said to twelve thirteen year old Why would we ever 180 00:09:26,160 --> 00:09:28,280 Speaker 1: give a coach like that a pass? And I mean, 181 00:09:28,320 --> 00:09:31,200 Speaker 1: I just got this text, so it's a great question. 182 00:09:31,240 --> 00:09:33,520 Speaker 1: Let's take let's dig in here a little bit because 183 00:09:34,000 --> 00:09:37,120 Speaker 1: I am not sure that I agree with you. You 184 00:09:37,120 --> 00:09:39,560 Speaker 1: said you would take your kid off that team basically 185 00:09:39,559 --> 00:09:42,200 Speaker 1: because it sounds like that that coach is burning the 186 00:09:42,280 --> 00:09:44,600 Speaker 1: kids down to the ground and that's not good. But 187 00:09:45,000 --> 00:09:48,600 Speaker 1: we are looking at one moment in time. Let's back 188 00:09:48,720 --> 00:09:51,920 Speaker 1: up just a little bit, and I'm wondering if this 189 00:09:52,080 --> 00:09:56,280 Speaker 1: coach has built rapport with the kids I'm wondering if 190 00:09:56,320 --> 00:10:01,080 Speaker 1: this coach has shown love and built rust with the kids, 191 00:10:01,400 --> 00:10:04,080 Speaker 1: and I wonder if these families and these kids believe 192 00:10:04,200 --> 00:10:06,720 Speaker 1: that the coach really wants every one of these kids 193 00:10:06,760 --> 00:10:11,160 Speaker 1: to succeed, because that's the foundation of coaching. Now, if 194 00:10:11,200 --> 00:10:14,880 Speaker 1: that coach one day was so ticked off at the 195 00:10:14,920 --> 00:10:18,680 Speaker 1: team because they performed poorly or they weren't paying attention 196 00:10:18,679 --> 00:10:21,080 Speaker 1: to practice, and that out an f bomb with a 197 00:10:21,080 --> 00:10:23,960 Speaker 1: bunch of twelve and thirteen year old out of maybe 198 00:10:24,280 --> 00:10:28,000 Speaker 1: passion or frustration the way like sometimes you or I 199 00:10:28,080 --> 00:10:30,560 Speaker 1: might do on a call. I don't know that that's 200 00:10:30,600 --> 00:10:33,600 Speaker 1: the end of the world. So I would say, like, 201 00:10:33,720 --> 00:10:36,600 Speaker 1: you know, what, what was the context and what is 202 00:10:36,640 --> 00:10:41,320 Speaker 1: the relationship that existed prior to this out first, because 203 00:10:41,559 --> 00:10:45,079 Speaker 1: I think there's a bunch of shades of gray here. Um, 204 00:10:45,120 --> 00:10:46,959 Speaker 1: you know what do you think? Nick? You know it's 205 00:10:46,960 --> 00:10:50,600 Speaker 1: a great point, But I will tell you because I 206 00:10:50,679 --> 00:10:53,480 Speaker 1: have kids, I do coach. I was actually on a 207 00:10:53,559 --> 00:10:56,040 Speaker 1: team when I was an American Legions team and coach 208 00:10:56,080 --> 00:10:58,720 Speaker 1: has since passed on. But I mean he spoke to 209 00:10:58,760 --> 00:11:02,160 Speaker 1: us exactly like the I mean cursed us out. It 210 00:11:02,320 --> 00:11:05,040 Speaker 1: was I mean said some of the most ridiculous things 211 00:11:05,040 --> 00:11:07,160 Speaker 1: that we laugh and you know, Joe, but I mean 212 00:11:07,320 --> 00:11:10,240 Speaker 1: we're also sixteen, seventeen and some kid, you know, eighteen 213 00:11:10,320 --> 00:11:13,960 Speaker 1: years old, and there's a big difference between twelve and 214 00:11:14,000 --> 00:11:16,600 Speaker 1: thirteen year olds and seventeen eighteen year old you know, 215 00:11:16,679 --> 00:11:21,040 Speaker 1: young men, you know. Uh So, while I get it, 216 00:11:21,040 --> 00:11:22,880 Speaker 1: and again, I am also one of these where I 217 00:11:22,880 --> 00:11:25,680 Speaker 1: can get passionate, I can. I can curse on occasion. 218 00:11:25,760 --> 00:11:28,440 Speaker 1: I I do curse, probably more than I should, at 219 00:11:28,480 --> 00:11:31,520 Speaker 1: least my wife tells me I do. But but I 220 00:11:31,640 --> 00:11:35,280 Speaker 1: have restraint and I feel like I have the ability 221 00:11:35,320 --> 00:11:38,240 Speaker 1: to shut it off when I'm coaching young kids. Um So, 222 00:11:38,320 --> 00:11:40,120 Speaker 1: I think there's a time and a place where you're 223 00:11:40,160 --> 00:11:41,800 Speaker 1: talking to a seventeen year old kid you need to, 224 00:11:42,000 --> 00:11:44,000 Speaker 1: you know, sometimes it's kind of knowing the difference between 225 00:11:44,080 --> 00:11:46,240 Speaker 1: who you need to put your arm around and coddle 226 00:11:46,280 --> 00:11:48,320 Speaker 1: a little bit versus we need to kind of you know, 227 00:11:48,480 --> 00:11:50,800 Speaker 1: the old expression of foot in the rear end type thing. 228 00:11:51,280 --> 00:11:53,599 Speaker 1: I just don't think it's at twelve years old. I 229 00:11:53,679 --> 00:11:55,520 Speaker 1: got a problem if you're telling my kid that team 230 00:11:55,559 --> 00:11:58,520 Speaker 1: is effing terrible. But again, context is everything. I just 231 00:11:58,520 --> 00:12:01,120 Speaker 1: think there's an age appropriate and then there's not You're 232 00:12:01,200 --> 00:12:04,560 Speaker 1: You're absolutely right. I agree with that, and I'm not 233 00:12:04,640 --> 00:12:07,680 Speaker 1: dropping of bombs with my twelve year old soccer team, 234 00:12:07,760 --> 00:12:10,200 Speaker 1: that's for sure. When we come back, Ian and I 235 00:12:10,280 --> 00:12:13,920 Speaker 1: discussed how transparency and open communication during the season can 236 00:12:13,960 --> 00:12:16,840 Speaker 1: help parents feel less stressed on the sidelines and give 237 00:12:16,920 --> 00:12:27,400 Speaker 1: kids ownership over their experience. Welcome back where we left off. 238 00:12:27,520 --> 00:12:29,440 Speaker 1: Ian and I were about to talk about the value 239 00:12:29,440 --> 00:12:32,800 Speaker 1: of letting kids learn accountability and life lessons new sports. 240 00:12:34,120 --> 00:12:36,120 Speaker 1: So how do you all right? So let's bring this 241 00:12:36,120 --> 00:12:38,000 Speaker 1: back because I feel like this is a conversation we 242 00:12:38,040 --> 00:12:40,480 Speaker 1: can really dig into. But I mean, how does I 243 00:12:40,520 --> 00:12:43,640 Speaker 1: sport three six help parents navigate these types of things 244 00:12:43,800 --> 00:12:46,040 Speaker 1: or situations like this which come up? You know, is 245 00:12:46,080 --> 00:12:48,080 Speaker 1: it the right coach, is it the right program? How 246 00:12:48,120 --> 00:12:50,080 Speaker 1: do I stay organized? How do I know what's age 247 00:12:50,120 --> 00:12:53,640 Speaker 1: appropriate what's not? Do cover all those things? We do? 248 00:12:53,800 --> 00:12:56,320 Speaker 1: We do so we have a newsletter that reaches two 249 00:12:56,400 --> 00:13:01,280 Speaker 1: hundred thousand sports parents and coaches and really helps to 250 00:13:01,880 --> 00:13:04,440 Speaker 1: convey best practices and as you know, Nick, like we 251 00:13:04,559 --> 00:13:06,559 Speaker 1: cover a lot of the same topics you do. Um 252 00:13:06,600 --> 00:13:09,720 Speaker 1: And then we have software. We have a software subscription 253 00:13:09,800 --> 00:13:12,840 Speaker 1: that we sell that actually gives coaches and players and 254 00:13:12,920 --> 00:13:16,400 Speaker 1: parents tools on their phone in their hand to use 255 00:13:16,480 --> 00:13:19,760 Speaker 1: to help reinforce all these best practices. But you know, 256 00:13:19,840 --> 00:13:24,360 Speaker 1: I think it starts with um. It starts with the parents, 257 00:13:24,720 --> 00:13:29,760 Speaker 1: and UM I believe that if parents feel like they 258 00:13:29,800 --> 00:13:33,439 Speaker 1: are part of the process, they will be happy. If 259 00:13:33,480 --> 00:13:37,040 Speaker 1: they feel informed, if they feel part of the feedback loop, 260 00:13:37,080 --> 00:13:39,600 Speaker 1: if they know why their child didn't start the game today, 261 00:13:39,679 --> 00:13:42,360 Speaker 1: or why their child didn't get a lot of playing time, 262 00:13:42,800 --> 00:13:46,720 Speaker 1: they will be happy and they will be UM way 263 00:13:46,800 --> 00:13:50,439 Speaker 1: less stressed on the sideline. So there's kind of thesis 264 00:13:50,520 --> 00:13:54,400 Speaker 1: number one. Thesis number two is that we're trying to 265 00:13:54,440 --> 00:13:58,120 Speaker 1: make youth sports more about the kids. And the very 266 00:13:58,200 --> 00:14:00,640 Speaker 1: unique thing about our platform form, and this is going 267 00:14:00,679 --> 00:14:04,960 Speaker 1: to sound silly, is that youth sports apps generally were 268 00:14:04,960 --> 00:14:09,840 Speaker 1: built for adults, the parents, the coaches, the tournament organizers. 269 00:14:10,520 --> 00:14:15,000 Speaker 1: We built our app for use by kids, kids of 270 00:14:15,040 --> 00:14:18,520 Speaker 1: all ages in a way that's compliant with child privacy 271 00:14:18,600 --> 00:14:21,600 Speaker 1: laws and safe sport. So we really put a lot 272 00:14:21,640 --> 00:14:24,880 Speaker 1: of the onus on the kids to communicate on their 273 00:14:24,920 --> 00:14:28,720 Speaker 1: own behalf. So for example, if coach adds something to 274 00:14:28,760 --> 00:14:32,720 Speaker 1: the team's schedule, maybe an upcoming practice or speed magility 275 00:14:32,800 --> 00:14:36,360 Speaker 1: training on our app it's the job of the child 276 00:14:37,160 --> 00:14:40,160 Speaker 1: to m communicate to the coach that they will be 277 00:14:40,240 --> 00:14:42,160 Speaker 1: there or they will not be there. It's not the 278 00:14:42,160 --> 00:14:44,560 Speaker 1: parents job. And I'm talking about eight year old, ten 279 00:14:44,640 --> 00:14:47,120 Speaker 1: year old, twelve year old even though they're not driving 280 00:14:47,160 --> 00:14:50,600 Speaker 1: themselves there. So those are the two kind of important 281 00:14:50,600 --> 00:14:53,440 Speaker 1: parts of this conversation. One is about making parents feel 282 00:14:53,440 --> 00:14:55,200 Speaker 1: like they're part of the process and in the know. 283 00:14:56,160 --> 00:14:58,760 Speaker 1: And the other part is about giving kids ownership and 284 00:14:58,840 --> 00:15:02,320 Speaker 1: letting them kind of take back their youth sports experience. 285 00:15:03,040 --> 00:15:05,080 Speaker 1: I feel like that brings it all back. And as 286 00:15:05,120 --> 00:15:07,800 Speaker 1: I'm listening to you from the very beginning, you mentioned 287 00:15:07,800 --> 00:15:10,920 Speaker 1: and you kind of caught up where the lack of communication. 288 00:15:11,200 --> 00:15:13,520 Speaker 1: It doesn't matter whether you're a leader of a of 289 00:15:13,560 --> 00:15:16,000 Speaker 1: a country, or whether your business or whether you're a 290 00:15:16,080 --> 00:15:20,760 Speaker 1: husband and what whatever the cases, communication is critical. And 291 00:15:20,800 --> 00:15:24,040 Speaker 1: having expectations. I think that is one of the biggest 292 00:15:24,440 --> 00:15:27,640 Speaker 1: you know, managing expectations. But if I'm a coach and 293 00:15:27,640 --> 00:15:30,360 Speaker 1: I'm a volunteer coach, because I am a volunteer coach, 294 00:15:30,920 --> 00:15:34,840 Speaker 1: how do you manage expectations? If how do you you know, 295 00:15:34,880 --> 00:15:37,160 Speaker 1: here I am a volunteer coaching. Right, I'm giving up 296 00:15:37,160 --> 00:15:38,960 Speaker 1: my time. No one else has stepped up. I didn't 297 00:15:38,960 --> 00:15:41,440 Speaker 1: play soccer, um so I'm gonna coach my kids eight 298 00:15:41,480 --> 00:15:44,280 Speaker 1: years soccer team because no one else will. All right, well, 299 00:15:44,480 --> 00:15:46,400 Speaker 1: I don't even know what the hell to do to 300 00:15:46,400 --> 00:15:49,200 Speaker 1: to run a practice one and now I got to 301 00:15:49,320 --> 00:15:52,960 Speaker 1: organize in two. I gotta foster relationships and manage expectations 302 00:15:53,000 --> 00:15:54,800 Speaker 1: with the parents, like how do I do that? And 303 00:15:54,800 --> 00:15:57,800 Speaker 1: and does your company? Are there ways that you can 304 00:15:57,840 --> 00:16:01,520 Speaker 1: help people or coaches navigate that? Yes? So I want 305 00:16:01,520 --> 00:16:03,880 Speaker 1: to go back to two important words that are at 306 00:16:03,880 --> 00:16:08,360 Speaker 1: the foundation of coaching. One is trust and one is love. 307 00:16:09,000 --> 00:16:12,600 Speaker 1: And I think you've you've probably coached enough to know 308 00:16:12,800 --> 00:16:17,880 Speaker 1: if a parent believes that their child trusts you and 309 00:16:17,920 --> 00:16:20,960 Speaker 1: that you love their child, and I mean love in 310 00:16:20,960 --> 00:16:23,200 Speaker 1: in the way that you want them to be successful, 311 00:16:23,760 --> 00:16:26,360 Speaker 1: I think that parent is going to lay off of 312 00:16:26,440 --> 00:16:28,320 Speaker 1: you as a coach. They're not going to be on 313 00:16:28,400 --> 00:16:32,040 Speaker 1: your case about every little detail like why why didn't 314 00:16:32,080 --> 00:16:34,480 Speaker 1: you play my son at third dase today? Or you know, 315 00:16:34,520 --> 00:16:38,920 Speaker 1: why didn't you start my child so our app um 316 00:16:39,040 --> 00:16:43,800 Speaker 1: let's coaches show how much they love the players and 317 00:16:43,840 --> 00:16:46,720 Speaker 1: how much they can help the players and build trust 318 00:16:47,760 --> 00:16:51,440 Speaker 1: on a mobile platform, which is because it's just not 319 00:16:51,520 --> 00:16:55,360 Speaker 1: done in person nearly enough, So we're using smartphones to 320 00:16:55,400 --> 00:16:59,960 Speaker 1: do that. So coach is sharing practice assignments, training video, 321 00:17:00,000 --> 00:17:06,840 Speaker 1: those motivational videos, feedback after games, progress reports, player evaluations, 322 00:17:07,359 --> 00:17:11,159 Speaker 1: all of the things that will show a parent this coach, 323 00:17:11,240 --> 00:17:13,440 Speaker 1: whether it's a volunteer coach or it's a paid coach, 324 00:17:13,640 --> 00:17:17,240 Speaker 1: like this coach is thinking about my child, is looking 325 00:17:17,280 --> 00:17:20,359 Speaker 1: for ways to help my child succeed, is giving my 326 00:17:20,480 --> 00:17:25,040 Speaker 1: child feedback. And these are all elements of communication. Um, 327 00:17:25,320 --> 00:17:28,360 Speaker 1: like you talked about communication, there's so many facets to it. 328 00:17:28,400 --> 00:17:31,800 Speaker 1: But it is about managing expectations. It's about a healthy 329 00:17:31,960 --> 00:17:34,840 Speaker 1: feedback loop. It's about setting goals at the beginning of 330 00:17:34,840 --> 00:17:38,919 Speaker 1: a season, it's about tracking progress. So this is how 331 00:17:38,960 --> 00:17:43,520 Speaker 1: our app sort of levels the field, lowers the stress level, 332 00:17:43,800 --> 00:17:49,040 Speaker 1: and increases everyone's satisfaction with the communication going on during 333 00:17:49,040 --> 00:17:51,159 Speaker 1: the season, which at the end of the day, if 334 00:17:51,160 --> 00:17:53,040 Speaker 1: I'm a parent, you know, all you want to know 335 00:17:53,240 --> 00:17:55,240 Speaker 1: is exactly like you said, the coach has the best 336 00:17:55,280 --> 00:17:58,200 Speaker 1: interest and I think it's important to focus on what's 337 00:17:58,200 --> 00:18:02,159 Speaker 1: in the best interests of young people, or what I 338 00:18:02,320 --> 00:18:05,720 Speaker 1: perceived to be isn't necessarily what the and this is 339 00:18:05,760 --> 00:18:08,000 Speaker 1: what the big you know, the big issue always this 340 00:18:08,080 --> 00:18:11,119 Speaker 1: is playing time, right and my kids in the people correlate, 341 00:18:11,320 --> 00:18:14,480 Speaker 1: you know, a coach's vested interest in a child based 342 00:18:14,480 --> 00:18:17,280 Speaker 1: off of where they play them position wise, how much 343 00:18:17,320 --> 00:18:20,200 Speaker 1: they play well. I think it's important and I'm gonna 344 00:18:20,280 --> 00:18:22,919 Speaker 1: keep beating down this door forever because this is one 345 00:18:22,920 --> 00:18:25,080 Speaker 1: of the main reasons I started Reform Sports Project is 346 00:18:25,320 --> 00:18:28,639 Speaker 1: sometimes as a coach, I care about your kids and 347 00:18:28,680 --> 00:18:31,600 Speaker 1: I demonstrate that by not putting them in a certain position. 348 00:18:31,960 --> 00:18:34,760 Speaker 1: And case in point is baseball, like especially when kids 349 00:18:34,760 --> 00:18:38,080 Speaker 1: are just starting. Um, some kids are so not ready 350 00:18:38,119 --> 00:18:40,120 Speaker 1: to be on the field that if I put them 351 00:18:40,119 --> 00:18:43,080 Speaker 1: in the infield they are very much exposed to getting 352 00:18:43,160 --> 00:18:45,719 Speaker 1: crushed by a baseball coming at him hot. So you 353 00:18:45,800 --> 00:18:48,080 Speaker 1: have to start those kids in the outfield and learn 354 00:18:48,160 --> 00:18:50,280 Speaker 1: to work them in. But again it's me as a 355 00:18:50,320 --> 00:18:53,600 Speaker 1: coach saying, hey, listen, here's where we're at development wise. 356 00:18:53,680 --> 00:18:55,359 Speaker 1: My goal by the end, by the middle and the 357 00:18:55,440 --> 00:18:57,440 Speaker 1: end of this years to see them, you know, being 358 00:18:57,440 --> 00:18:59,919 Speaker 1: in thefl being comfortable putting them everywhere. So to the 359 00:19:00,000 --> 00:19:03,399 Speaker 1: communication piece, but it's also understanding, like it's more about 360 00:19:03,480 --> 00:19:05,800 Speaker 1: looking out for the kid's best interests. I want to 361 00:19:05,920 --> 00:19:08,679 Speaker 1: keep them coming back as a coach, I had a 362 00:19:08,720 --> 00:19:10,879 Speaker 1: successful season, if your kid wants to play again the 363 00:19:10,920 --> 00:19:14,439 Speaker 1: following year, and of course got better from the beginning 364 00:19:14,480 --> 00:19:16,760 Speaker 1: of the year to end. So with that being said, 365 00:19:16,760 --> 00:19:20,880 Speaker 1: it's managing the X for me, managing the parents expectations, 366 00:19:20,920 --> 00:19:22,919 Speaker 1: letting them know. It's kind of like you mentioned the 367 00:19:22,920 --> 00:19:26,280 Speaker 1: progress support, but being transparent with that. It's not always 368 00:19:26,320 --> 00:19:30,440 Speaker 1: about just playing time. It's about how and why and communication. 369 00:19:30,560 --> 00:19:33,520 Speaker 1: Can you just talk about that a little Yeah, so, Um, 370 00:19:33,560 --> 00:19:37,439 Speaker 1: you're right, playing time is such a it's it's it's 371 00:19:37,440 --> 00:19:41,800 Speaker 1: such an emotional topic, right, especially for parents. But you know, 372 00:19:42,000 --> 00:19:44,760 Speaker 1: in my experience now I'm going to talk from the 373 00:19:44,760 --> 00:19:48,720 Speaker 1: sports parents side. Um, when my older daughter wasn't getting 374 00:19:48,720 --> 00:19:52,880 Speaker 1: a lot of playing time, my wife really wanted to 375 00:19:52,920 --> 00:19:56,520 Speaker 1: address that and get involved, and I actually saw it 376 00:19:56,520 --> 00:19:59,000 Speaker 1: as a learning opportunity for my daughter and for a 377 00:19:59,000 --> 00:20:02,360 Speaker 1: lot of kids. Number one, it gives them an opportunity 378 00:20:02,400 --> 00:20:05,800 Speaker 1: to reflect on why they're not getting more playing time, 379 00:20:06,440 --> 00:20:08,840 Speaker 1: and then it gives them an opportunity to go speak 380 00:20:08,840 --> 00:20:11,600 Speaker 1: to coach about why they're not getting playing time, which 381 00:20:11,680 --> 00:20:13,640 Speaker 1: is a very hard thing for like an eight year 382 00:20:13,640 --> 00:20:16,520 Speaker 1: old girl to go approach a forty five year old 383 00:20:16,560 --> 00:20:19,120 Speaker 1: man her coach and like look them in the eyes 384 00:20:19,160 --> 00:20:21,760 Speaker 1: and asked them why they're not getting playing time. But 385 00:20:21,880 --> 00:20:24,800 Speaker 1: these are opportunities to build life skills. It also gives 386 00:20:24,800 --> 00:20:27,560 Speaker 1: you a chance to look around at the other teammates 387 00:20:27,600 --> 00:20:30,480 Speaker 1: on your team and think about why they may be 388 00:20:30,920 --> 00:20:33,600 Speaker 1: getting more playing time. So I just feel like there's 389 00:20:33,640 --> 00:20:36,800 Speaker 1: a lot of life lessons there and we shouldn't rob 390 00:20:36,880 --> 00:20:40,200 Speaker 1: the kids of doing that. But the word transparency is 391 00:20:40,240 --> 00:20:44,600 Speaker 1: really important too, and that's a very very important part 392 00:20:44,720 --> 00:20:48,439 Speaker 1: of our software, our app our platform is having that 393 00:20:48,560 --> 00:20:53,119 Speaker 1: transparency because the coach doesn't want to communicate with the 394 00:20:53,359 --> 00:20:56,919 Speaker 1: child about playing time and then have to separately have 395 00:20:57,000 --> 00:21:00,400 Speaker 1: a second conversation with the parents. It's in a efficient 396 00:21:00,520 --> 00:21:03,480 Speaker 1: it's annoying UM as a coach to spend all your 397 00:21:03,480 --> 00:21:07,159 Speaker 1: time doing that. On our platform, every communication between a 398 00:21:07,200 --> 00:21:11,080 Speaker 1: coach and a child is also seen by the parent 399 00:21:11,240 --> 00:21:14,960 Speaker 1: in the parent accounts, So coaches can communicate things that practice, 400 00:21:15,359 --> 00:21:18,919 Speaker 1: share feedback, talk about playing time with the player, but 401 00:21:19,000 --> 00:21:21,760 Speaker 1: it also gets seen by the parents, so UM it's 402 00:21:21,760 --> 00:21:25,600 Speaker 1: about efficiency too. I We're gonna have to do another 403 00:21:25,640 --> 00:21:28,399 Speaker 1: one of these. This is absolute gold. I love what 404 00:21:28,440 --> 00:21:31,600 Speaker 1: you do. And you've got a two hundred people email as, 405 00:21:31,600 --> 00:21:33,800 Speaker 1: you've got software, you've got platforms, you've got all this. 406 00:21:34,200 --> 00:21:36,399 Speaker 1: Where can people find you? How can they connect to 407 00:21:36,480 --> 00:21:38,760 Speaker 1: get more content and to be able to understand exactly 408 00:21:38,760 --> 00:21:41,080 Speaker 1: what you've got going on? Thank you so, first of all, 409 00:21:41,160 --> 00:21:44,320 Speaker 1: thank you so much for having me on this podcast today, Nick. 410 00:21:44,720 --> 00:21:47,200 Speaker 1: For anyone interested in learning more, you can visit our 411 00:21:47,240 --> 00:21:51,400 Speaker 1: website which is I Sport three six dot com. That's 412 00:21:51,480 --> 00:21:56,520 Speaker 1: I s p O rto dot com. We have a 413 00:21:56,600 --> 00:21:59,640 Speaker 1: downloadable app. If you are a coach and you want 414 00:21:59,640 --> 00:22:01,800 Speaker 1: to try this out with your team, we have a 415 00:22:01,840 --> 00:22:04,880 Speaker 1: twenty one day trial. UM see how it works out 416 00:22:04,960 --> 00:22:08,240 Speaker 1: for you. If you are the administrator of a club, 417 00:22:08,640 --> 00:22:11,520 Speaker 1: we sell subscriptions to clubs as well, and you could 418 00:22:11,600 --> 00:22:13,399 Speaker 1: use this for all of your teams and all of 419 00:22:13,440 --> 00:22:17,520 Speaker 1: your coaches. UM. So I encourage you please reach out, 420 00:22:18,680 --> 00:22:21,440 Speaker 1: visit the contact us page, tell us what you think. 421 00:22:21,880 --> 00:22:25,200 Speaker 1: We are very very responsive and is it all sports? 422 00:22:26,119 --> 00:22:29,199 Speaker 1: So we have nine of the biggest team sports and 423 00:22:29,240 --> 00:22:35,000 Speaker 1: we will definitely be expanding. But it's soccer, basketball, baseball, softball, volleyball, 424 00:22:35,119 --> 00:22:40,520 Speaker 1: across ice, hockey, foot salt, and cheerleading. Holy smokes, some 425 00:22:40,680 --> 00:22:43,400 Speaker 1: you've got a lot of bases covered there that is outside. 426 00:22:43,400 --> 00:22:47,159 Speaker 1: Ian Goldberg, I Sport three sixty. Brother, I appreciate you. 427 00:22:47,280 --> 00:22:49,240 Speaker 1: I can't thank you enough for coming on, your passing, 428 00:22:49,280 --> 00:22:52,159 Speaker 1: your energy is infectious and I just truly am humbled 429 00:22:52,160 --> 00:22:53,960 Speaker 1: that you have the opportunity to come on. I appreciate 430 00:22:53,960 --> 00:22:57,000 Speaker 1: you man. All the same Back to you, Nick. That's 431 00:22:57,000 --> 00:23:00,399 Speaker 1: Ian Goldberg, founder of I Sport three sixty. Thanks for 432 00:23:00,480 --> 00:23:03,879 Speaker 1: listening to the Reform Sports Project podcast Dominic Bonacourt and 433 00:23:03,920 --> 00:23:06,399 Speaker 1: our goal is to restore a healthy balance and perspective 434 00:23:06,520 --> 00:23:10,440 Speaker 1: in all areas of sports through education and advocacy. For updates, 435 00:23:10,480 --> 00:23:13,760 Speaker 1: please follow us on Facebook, Twitter, and Instagram, or check 436 00:23:13,760 --> 00:23:16,560 Speaker 1: out our website by searching for the Reform Sports Project