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Speaker 1: This is Bloomberg Business of Sports. The cold heart truth

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Speaker 1: about the Olympic journey is not really been financially incentivized

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Speaker 1: in the same way that many of the professional sports are.

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Speaker 1: But this is a basketball involved nb A, Blivills are

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Speaker 1: linsing arm thing for fifty. All of those things will

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Speaker 1: make up what that looks like money in sports. It's

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Speaker 1: one of the reasons why I enjoy doing on money

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Speaker 1: that countdown, Let's talk about some of the more interesting

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Speaker 1: aspects of business of sports. When you're talking sports, discipline

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Speaker 1: is the bridge from being good to ultimately being great

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Speaker 1: at whatever it is that you're trying to be your

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Speaker 1: accomplished as your profession. Bloomberg Business of Sports from Bloomberg Radio.

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Speaker 1: Happy fourth of July. Everybody, Bang boom. This is the

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Speaker 1: Bloomberg Business of Sports show, where we explore the big

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Speaker 1: money issues in the world of sports. Michael Blark and

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Speaker 1: I'm Scarlett Folk. Coming up today, we'll be hearing a

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Speaker 1: few thoughts from Super Bowl winning former NFL quarterback Joe Thisman,

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Speaker 1: plus talking the latest Gulf. But first let's begin with

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Speaker 1: some This is Seize. It is College Football News U

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Speaker 1: s C and U C l A. They are both

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Speaker 1: in talks to join the Big Ten. Scarlett. This is huge.

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Speaker 1: This is if this comes off, this will be the

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Speaker 1: first college conference from the East coast to the West coast.

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Speaker 1: It's gonna be massive in terms of the reach. And

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Speaker 1: really what it does is create two big leagues, right,

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Speaker 1: the Big Ten and the SEC. And all of this

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Speaker 1: goes back Michael bar two things we were talking about

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Speaker 1: last year when Oklahoma and Texas said they were leaving

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Speaker 1: the Big Twelve Conference for the SEC, which basically got

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Speaker 1: everyone thinking and a round of realignment. The Big Ten

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Speaker 1: will now include schools like Michigan, Nebraska, Ohio State, Penn State, Wisconsin,

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Speaker 1: U C L, a USC. I mean, think of the

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Speaker 1: poor athletes who are going to have to be traveling

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Speaker 1: from the West coast to the East coast for a

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Speaker 1: game and then back again. I better get an n

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Speaker 1: I L deal if I'm one of these athletes on

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Speaker 1: this team and I gotta go from here to that.

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Speaker 1: But let's be honest, this is about the money, of course,

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Speaker 1: you know, let's let's just cut to the chase here,

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Speaker 1: but the product. You can't argue with the product, I mean,

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Speaker 1: especially as you get into the latter part of the

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Speaker 1: season USC maybe against Michigan. Oh my o MG. If

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Speaker 1: I sound excited, it's because I am this. I can't

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Speaker 1: describe how this is. Because you know, if you're a

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Speaker 1: college football fan, and I know some college football fans

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Speaker 1: are out there the pit twelve and is it well yeah,

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Speaker 1: sorry man and see. And that's another point when we

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Speaker 1: talk about this big deal with the USC and U

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Speaker 1: c l A. This, Yes, football was the catalyst, but

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Speaker 1: we're talking about all sports involved in this Big Ten Basketball.

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Speaker 1: Can you imagine in basketball you've got USC, U c

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Speaker 1: l A, Michigan, Michigan State. This is huge. It is huge.

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Speaker 1: I mean I also I want to go back to

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Speaker 1: that money point because it all comes back to TV contracts,

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Speaker 1: and the Big Ten currently has a six year, two

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Speaker 1: point six four billion dollar TV deal that expires in

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Speaker 1: three So it's in a great position to come up

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Speaker 1: with a huge new contract at a time when the

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Speaker 1: TV audience market is really fragmented and every streaming service,

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Speaker 1: every network is trying to get the most bang for

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Speaker 1: their buck with attracting live viewers because there's only one

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Speaker 1: thing that people will watch on appointment, and that's live sports.

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Speaker 1: I think the numbers here are critical because in the

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Speaker 1: most recent fiscal year, you look at a conference like

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Speaker 1: the Southeastern Conference, they distributed to each member school and

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Speaker 1: average of fifty four point six million dollars. So if

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Speaker 1: you belong to one of these richer conferences, you get

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Speaker 1: paid out more. If you get paid out more, then

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Speaker 1: you can put more money into your letic program. The

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Speaker 1: Big Ten reported paying about fifty four point three million

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Speaker 1: to each of its um member school, so comparable the

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Speaker 1: PAC twelve. Guess how much they paid each school in

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Speaker 1: the last fIF school year. I'm going to change my

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Speaker 1: voice just to compare it. How much less than twenty million.

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Speaker 1: So from fifty four point six million for the SEC

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Speaker 1: and Big ten to less than twenty million Pack twelve.

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Speaker 1: That explains why U, c, l A, and USC are

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Speaker 1: making the moves they are. And by the way, if

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Speaker 1: you want to impress your friends playing Trivial Pursuit, when

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Speaker 1: you get the four edition, because that's when if this

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Speaker 1: all goes down, when this is supposed to take place,

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Speaker 1: and the question comes up, how many teams are in

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Speaker 1: the Big Ten and someone's gonna say, oh, that's an

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Speaker 1: easy one, Maroon ten. No, it's gonna be sixteen teams

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Speaker 1: in this conference. Now I have to think about do

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Speaker 1: we have to change the name with a big tent.

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Speaker 1: I think that's part of its appeal. Whether it's Big

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Speaker 1: ten or I mean, whether it has sixteen schools or

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Speaker 1: ted schools. It doesn't even matter at this point. Big

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Speaker 1: ten just rolls off the tongue. Let's not forget to

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Speaker 1: u C, l A, U s C. They're based in

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Speaker 1: the nation's number two media markets, Greater l A. So

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Speaker 1: you talked about rich TV contracts, you know, for the

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Speaker 1: Big Ten to now get two premier schools in l A,

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Speaker 1: that contract deal is going to be rich. As my

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Speaker 1: mom used to say, Oh lord, this is going to

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Speaker 1: be a big I think we need to get Greg

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Speaker 1: Sanky back on yes, yes, with that missure of the

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Speaker 1: SEC Yeah, I'm sure he has some comments about it.

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Speaker 1: Speaking of California, which we just brought up, we had

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Speaker 1: just had a conversation with Oakland Athletics president Dave Cabell,

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Speaker 1: who we spoke about, you know, projects moving forward, about

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Speaker 1: building a new stadium where they're going to play just

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Speaker 1: that small matter location, Yeah, where they're going to play. Well,

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Speaker 1: one hurdle got cleared last week. California Agency cleared the

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Speaker 1: way for the AIDS to continue planning a twelve billion

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Speaker 1: dollar waterfront ballpark project. The San Francisco Bay Conservation and

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Speaker 1: Development Commission voted three two three classify fifties six acres

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Speaker 1: a terminal at the Port of Oakland as a mixed

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Speaker 1: use area where a new ballpark could be built. And

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Speaker 1: that's that's one of the major steps that the a's

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Speaker 1: needed to build that new ballpark Scarlet right. If they

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Speaker 1: didn't get this yes vote, they basically would have said

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Speaker 1: goodbye to Oakland at that point, and Dave Cavill would

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Speaker 1: have then continued to look for sites in Las Vegas

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Speaker 1: or anywhere else that might prove appealing. But this allows

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Speaker 1: the ACE to continue moving forward with plants to stay

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Speaker 1: in Oakland. Now, it's as far from a done deal, folks,

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Speaker 1: but this was the first step. If you're an ACE

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Speaker 1: fan and you want them to stay in Oakland, the

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Speaker 1: first step in the right direction. There's still lots of

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Speaker 1: other agencies that need to approve everything, including let's just

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Speaker 1: throw one out there, the California Department of Toxic Substances Control,

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Speaker 1: which needs to prove a plan for toxic remediation around

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Speaker 1: the area of the proposed site. Then there's um they

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Speaker 1: need to develop a binding development agreement and community benefits

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Speaker 1: packaged to address the details of the project with Oakland.

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Speaker 1: So there's still a lot of work to be done now.

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Speaker 1: The Mayor of Oakland, Libby schaff Happy, said the approval

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Speaker 1: moved the city closer to bringing as a quote, this

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Speaker 1: bold vision into a beautiful reality and keep our AI's

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Speaker 1: rooted in Oakland for generations to come. That's important because

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Speaker 1: now the A's they're the only team, major league team

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Speaker 1: of the major food groups that's in Oakland, because the

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Speaker 1: Raiders obviously now they're they're in Vegas. So they need

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Speaker 1: to keep the A's in Oakland. I hope moving along.

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Speaker 1: Ah boy, the Live Golf Series Civil War, Yeah, this

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Speaker 1: is not going away. Seven more players have been indefinitely

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Speaker 1: suspended because of their participation in Live Golf event and

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Speaker 1: we're talking about the one that pretty much just wrapped

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Speaker 1: up and this thing is not going to go. So

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Speaker 1: it's what seven players in addition to the sevent team

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Speaker 1: that have already been suspended. So now twenty four players

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Speaker 1: in the PGA Tour are no longer welcome to play

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Speaker 1: for PGA Tour because they participated with Live right, that's correct.

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Speaker 1: And one of those players, Patrick Reid, he has moved

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Speaker 1: now and here's my card and see you later. By

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Speaker 1: now he's playing in the list. He resigned his tour

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Speaker 1: memberships right now. Let's show you something though that you

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Speaker 1: know this, this is real. There are families that are

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Speaker 1: in the Oregon area, North Plains, Oregon to be exact. Um,

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Speaker 1: they're angry that the Live Golf tournament, the event te

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Speaker 1: it off there because they some of their family members

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Speaker 1: were lost in the nine eleven attempts. Right in Saudi

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Speaker 1: Arabia was one of the sponsoring countries of some of

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Speaker 1: the terrorists who hijacked the plane. Yeah, they want the

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Speaker 1: Saudi government to be held accountable for the terrorist attacks.

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Speaker 1: Never mind what happened to the journalist about the latest

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Speaker 1: like a Showgi Jamalica Shogi. And so this is real, folks,

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Speaker 1: And I know it's you know, there's a lot of

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Speaker 1: money out there. I get it. But again, let's keep

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Speaker 1: it in perspective about what this really is all about.

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Speaker 1: But that brings us talking about golf. You know who

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Speaker 1: loves golf, Joe thiseman and Joan is a man of

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Speaker 1: many talents, yes, he see. I always say that it's

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Speaker 1: like athletes can do other things. Me I could bowl

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Speaker 1: and maybe pitch horseshoes and that's about it. And I'm

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Speaker 1: not a lot of other things. But Joe Eisman, he

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Speaker 1: loves playing golf. He has actually, he had a great

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Speaker 1: way of describing, you know, the thought process that goes

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Speaker 1: a long when you're actually playing golf. I don't know

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Speaker 1: if it's love. Yeah, you're right, uh, Olivia, that he

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Speaker 1: is getting. That's very good. He's participating in the American

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Speaker 1: Century Championship celebrity golf event that is coming up very shortly.

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Speaker 1: We have him and uh, he's going to come up

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Speaker 1: later on for our Business of Sports show later on

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Speaker 1: share his thoughts on golf. But let's just take a

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Speaker 1: peek into his thoughts show. It looks it looks simple.

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Speaker 1: The ball isn't moving, it's sitting there. Okay, so you

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Speaker 1: say to yourself, I can hit this thing. But yet

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Speaker 1: it's it's an individual sport, um. I mean, obviously when

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Speaker 1: you're at the professional level, and that's the thing that

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Speaker 1: amazes me. A lot of people hit the golf ball

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Speaker 1: off the team pretty well, but when you get to

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Speaker 1: the fairway your second shot, your shots in putting, chipping

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Speaker 1: and all that stuff is where you really see the

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Speaker 1: separation of the really great players and and and those

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Speaker 1: that you know that think they can be great. But

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Speaker 1: I love the game. It's every it seems like every

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Speaker 1: other sporting event that people participate in. Its action and reaction. Tennis, hockey, football, basketball, baseball,

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Speaker 1: the cross cricket. You're reacting. In golf, you hit a

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Speaker 1: shot and then you get to beat yourself up over

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Speaker 1: a four minute over a four minute walk and ask yourself,

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Speaker 1: why did I hit that shot? Should Should I have

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Speaker 1: pressed the club a little bit more forward. I've got

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Speaker 1: to stay in the shot. I've got to fire my hips.

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Speaker 1: Is my grip Okay, the grip's wet? Is the is

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Speaker 1: the grass wet? What's the lie look like below my feet?

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Speaker 1: Now this is the conversation you have with yourself over

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Speaker 1: the next foremute. Now you get over the ball again

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Speaker 1: and you and you've got to hit it and it's

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Speaker 1: still not moving, but it's almost I swear those little

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Speaker 1: dimples looking at you, they're they're like little smiles, like

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Speaker 1: you think you're really going to hit me. I know

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Speaker 1: that you are taking part at the UM American Century

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Speaker 1: Championship at the thirty third rendition. It's a celebrity golf

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Speaker 1: pre eminent tournament. This is my thirty first year playing

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Speaker 1: in of the thirty three and um you know the

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Speaker 1: July eighth on the Golf Channel and then on NBC

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Speaker 1: Saturday and Sunday to night and tenth and I mean,

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Speaker 1: you know, Patrick, Patrick, Mahomes, Matthew Staffords a new edition

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Speaker 1: this year. Dwayne Wade is going to play this year.

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Speaker 1: Alex Caruso, John Lester and our new players and the

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Speaker 1: curries you know, Steph and and Seth and you know,

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Speaker 1: I mean everybody, everybody, the whole entire family plays. Delt.

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Speaker 1: I played with Dell a few years back. And the

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Speaker 1: great thing about the American Century Tournament is a lot

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Speaker 1: of We've praised over six million dollars for charities, but

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Speaker 1: the American Century Investment Company gives away over forty of

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Speaker 1: their earnings to the Stour Institute for Medical Research in

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Speaker 1: Kansas City. Over of their net profits are given to

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Speaker 1: the Stour Institute and for other charities to be able

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Speaker 1: to do medical research. UM and and the Stour Institute

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Speaker 1: has only been established since two thousand one. Point eight

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Speaker 1: billion dollars has been given. It's just this company is

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Speaker 1: so incredible and they've been behind this tournament. They do

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Speaker 1: a fabulous job, and it's just it's it's it's a

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Speaker 1: thrill to be able to play in this tournament. It's

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Speaker 1: an honor. Guys and gals just want to get Annaka

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Speaker 1: for examples playing And she she she didn't play for

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Speaker 1: a couple of years and then she came back and

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Speaker 1: she she almost wanted like you know, I mean, the

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Speaker 1: names go on. Tony Romo, Justin Timberley, uh, John Smoltz,

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Speaker 1: Benny del Negro wonted last year. Benny's father had passed

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Speaker 1: away the previous week in hospice, and he beat John

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Speaker 1: Smalts in the playoffs last year. I mean, there's guys,

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Speaker 1: there's guys that complaining this is. It isn't just a

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Speaker 1: bunch of guys banging the ball around. Guys and gals

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Speaker 1: just hitting the ball around. This is this is competitive.

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Speaker 1: Everybody wants to do well and they're the six thousand

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Speaker 1: dollar steak at money. And when it comes to surprise, Bunny,

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Speaker 1: Super Bowl winning champion quarterback Joe Tisman laying some knowledge

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Speaker 1: on us again He's going to be taking center stage

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Speaker 1: at Edgewood, Tahoe July six through the tenth for the

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Speaker 1: American Century Championship Celebrity Golf Tournament. He's pretty good. I mean,

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Speaker 1: he puts a lot of thought into it, and he

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Speaker 1: definitely like has his approach and has his philosophy and

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Speaker 1: appreciates how other people have kind of framed the game

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Speaker 1: the philosophy of golf as well. You know, like a Zen. Yes,

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Speaker 1: you take a you take a golf club and you

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Speaker 1: hold it up. Now I'm gonna get all his Zen

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Speaker 1: like now. Uh. This has been the Bloomberg Business of

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Speaker 1: Sports podcast Zen. I'm Michael Barr along with Scarlet Food Zen.

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Speaker 1: Catch us here each and every Monday, Wednesday and Thursday Explore,

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Speaker 1: Explore the world and against sports. But you can catch

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Speaker 1: me on Twitter at Big Bar Sports. You know, I

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Speaker 1: Twitter and Zen just don't go together. They're they're like

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Speaker 1: complete opposites. Twitter is the opposite of Zen. So you

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Speaker 1: can catch me on Twitter at Scarlet poo that glass yaddering.

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Speaker 1: That was right. You're listening to the Bloomberg Business of

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