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Speaker 1: The black Market is an initiative created by eighty five

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Speaker 1: Self Media to highlight, amplify, and showcase leaders, entrepreneur us,

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Speaker 1: and educators from our community. The show tapes monthly at

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Speaker 1: our studio in Atlanta, Georgia, to submitting you and your

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Speaker 1: organization for consideration. Called eighty five Self Show dot Com

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Speaker 1: backslash black market regular ones like how do you know

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Speaker 1: that they don't have a lot of those red crazy Yeah,

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Speaker 1: that's said. That's that's why it's always one red one

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Speaker 1: at the top. I think that red one this is

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Speaker 1: more expensive than the blackness, which is racism, always racism.

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Speaker 1: Just I'm just saying many, let me ask you this

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Speaker 1: before we start this, se what do you think could

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Speaker 1: be the best way black people can profit off of racism?

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Speaker 1: That's the way basically profit off of racism. Like we

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Speaker 1: see it's not going anywhere. How can we profit off

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Speaker 1: of it? Y'all? Let's get together and buy racism dot com?

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Speaker 1: Always put in twenty bucks, go by racism dot com

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Speaker 1: and then uh trick them, tricked them racist to come

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Speaker 1: in and signing up. You know what I'm saying, get

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Speaker 1: some web traffic week we would have manufactural racism to

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Speaker 1: the people that we control it though it's our own

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Speaker 1: version of you know what I'm saying I used to do.

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Speaker 1: I T man. I'm telling you got folks going to

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Speaker 1: Google every day and type in racism, just like looking

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Speaker 1: for the most racist. What if we actually controlled that,

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Speaker 1: You know how much you can much you know the

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Speaker 1: number I would I would imagine it's over a million

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Speaker 1: searches a day for the word racism. Imagine if we

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Speaker 1: control the platform where all that traffic got directed to. Yeah,

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Speaker 1: they should pay us a nickel for every time you

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Speaker 1: can get all that ad revenue. You can trick peep,

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Speaker 1: even get them when they get there, you know, just

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Speaker 1: be your black ass just there, like I know what

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Speaker 1: I'm saying. They can't even do something you white you

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Speaker 1: definition of it. You know what I'm saying. I think

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Speaker 1: we just gotta get together, you know, get all our

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Speaker 1: resources together. Be like, you know what we've just spent

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Speaker 1: about racist, about dot com, dot net, biz, dot org.

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Speaker 1: You know what I mean, Start a nonprofit all that

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Speaker 1: ship started for profit, started for profit and a nonprofit

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Speaker 1: four yeah, nonprofit just to Yeah, they're gonna think they're

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Speaker 1: gonna think they found something. You know what I'm saying,

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Speaker 1: they're gonna be signing up joined the email list, but

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Speaker 1: they know, hey, welcome back to the black market. We

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Speaker 1: just over strategaz and is trying to figure out, you know,

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Speaker 1: how we can take over the world. I was just

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Speaker 1: on the Instagram, but the A t L got a

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Speaker 1: special guest in the house with me today. Man, I

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Speaker 1: don't know who's in the trap with us. Brandon Butler,

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Speaker 1: executive director of founder of Butter at L. Man, We'll

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Speaker 1: see what I'm saying. Yeah, you know Atlanta's culture channel. Man.

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Speaker 1: We h. We launched back in eighteen in partnership with

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Speaker 1: A Dagger, which is an agency out here, and then

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Speaker 1: it kind of just blew up and it got so

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Speaker 1: big that we actually split it off from Dagger. And

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Speaker 1: I'm being area specific when I say that because a

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Speaker 1: lot of y'all think that white folks behind me pulling

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Speaker 1: the strings and it ain't. We got our own thing now,

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Speaker 1: we got our own business. We got an all black team,

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Speaker 1: super proud of it do right here in Atlanta. We

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Speaker 1: just make dope content about the city. And uh, you know,

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Speaker 1: we started off as just like an Instagram and page,

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Speaker 1: you know, meme account. But I always told folks, I

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Speaker 1: ain't uh, I ain't get my NBA in Georgia tech

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Speaker 1: to to do no Instagram page, so I should have

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Speaker 1: though it's money, and I mean I know how to

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Speaker 1: build Instagram, but now is the time, right, So we

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Speaker 1: took that platform, we leveraged it. UM started getting noticed

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Speaker 1: in the city, kind of became like the new creative

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Speaker 1: low thing, the new Atlanta magazine. A lot of senses

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Speaker 1: people started coming to us, like news and information kept

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Speaker 1: you know, expanding. You know, in the last few months,

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Speaker 1: Ludicrous just named his new single, butter a t l

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Speaker 1: after us. Uh. We did a we did a we

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Speaker 1: did a dope collaboration shout out the loot and DCP

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Speaker 1: did did the artwork for the single. UM. So that

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Speaker 1: just dropped a few weeks ago. And then UM a

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Speaker 1: couple of weeks ago too, we just opened up. We

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Speaker 1: just partner with Crystal, the fast food chain up here. Yeah.

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Speaker 1: So so funny story about Fabo. So I was the

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Speaker 1: one that helped get Fabo connected with Crystal because that's

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Speaker 1: one of my clients. So UM, you know, he we

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Speaker 1: were talking, we just knew each other, and I actually

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Speaker 1: was like pitching them on. I said y'all Eve knew spokesperson,

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Speaker 1: and it was like, who do you think we should get?

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Speaker 1: And I was like, y'all ain't gonna you ain't gonna

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Speaker 1: believe me. But I said Fabo and I got to

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Speaker 1: tex I got the dems and text to prove it.

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Speaker 1: I literally hit him up, was like, yo, I got it.

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Speaker 1: I got this crazy idea with Crystal. You down And

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Speaker 1: he was like, I'm down next to you know, Fabo

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Speaker 1: was the spokesperson for Crystal that started popping off, said

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Speaker 1: that ship like two years ago. Yeah, I've been told

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Speaker 1: him it was crazy. So that popped off, and then

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Speaker 1: we kept on, you know, just building a relationship. And

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Speaker 1: then they basically gave us our own location. So if

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Speaker 1: you go down to fourteenth in North Side here in Atlanta,

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Speaker 1: we just completely rebranded that that location right there, Yeah,

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Speaker 1: it's the Crystal by Butter So we repainted it inside, outside,

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Speaker 1: decked it out. We had a big launch event. Um,

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Speaker 1: I'm I'm doing activations, events and stuff out there. So

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Speaker 1: again we're making it like a landmark in the city

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Speaker 1: for just you know, the culture and everything dope, and

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Speaker 1: we just wanted to doing cool ship out there. Man,

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Speaker 1: what's up? Man at Lata one of the coolest cities

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Speaker 1: out here. Man, Like, what's what's the process of keeping

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Speaker 1: up with everything that's going on? No, you can't, man,

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Speaker 1: I think you know, there's so much, just so many

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Speaker 1: dope people don't stuff going on in Atlanta. Man, you

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Speaker 1: try to kind of keep your finger on the poles.

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Speaker 1: One of the things I had to do was I

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Speaker 1: had to just surround myself with like younger cats. You

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Speaker 1: know what I'm saying, folks is in the know because

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Speaker 1: you know, I ain't out there in the streets like

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Speaker 1: I used to be. I'm out here trying to you know,

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Speaker 1: build a business and then build a brand. So one

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Speaker 1: of the most important things I always say is you

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Speaker 1: gotta surround yourself with people that you know. I always

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Speaker 1: see my team only do what you can do right,

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Speaker 1: And so like I made at the point to get

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Speaker 1: you know, young young cats, you know, guys, girls, people

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Speaker 1: this in the music people just in the finance, and

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Speaker 1: I just surround myself with them and I let them

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Speaker 1: tell me what's caught. And you know, I always say,

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Speaker 1: like my dad told me, there's a difference between old

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Speaker 1: heads and o g s. Right, Like old heads they

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Speaker 1: hate on the new stuff. They're like, oh, I wish

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Speaker 1: it was like back in my day, this and that,

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Speaker 1: and I mean I'm the biggest outcast fan in the world,

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Speaker 1: but I respect what these young cats and these new

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Speaker 1: cats are doing now. So when you know these they

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Speaker 1: come and they tell me what's popping. They tell me

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Speaker 1: about you know, artists and musical I might not have heard.

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Speaker 1: I don't hate on it. I just said, all right,

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Speaker 1: let's rock with in and see and like the audience

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Speaker 1: is gonna tell us what pops, right, So I try

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Speaker 1: to definitely be you know, more of a o g

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Speaker 1: to them than an old head and just be open

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Speaker 1: to just knowing what I don't know when surrounding myself

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Speaker 1: with people that are, you know, got the ear to

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Speaker 1: the streets in areas that I might not be in

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Speaker 1: right right, Georgia Tech and you was you said, your

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Speaker 1: background is in I t Yeah, it's in tech man.

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Speaker 1: Uh went the Georgia Southern undergrad you know what I'm saying,

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Speaker 1: that came back, got my NBA from Georgia and the Eagles,

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Speaker 1: you know what I'm saying. Uh, And got my NBA

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Speaker 1: Georgia Tech. I was a number one in my class

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Speaker 1: for the NBA program. NERD, I am ned. I we're

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Speaker 1: the same thing every day, man, Like I kind of

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Speaker 1: changed the job. Black tea, shirting, jeans, every day man outfit. Yeah, bro,

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Speaker 1: Like you know I can get away with it now too,

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Speaker 1: Like I got enough, I got enough credibility. Now I

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Speaker 1: can cut that and everybody knows. It's kind of my uniform,

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Speaker 1: you know what I'm saying. But No tech was cool, man,

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Speaker 1: you know, had a had an interestant time. Spent a

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Speaker 1: few months in China, UM traveling the world doing you man,

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Speaker 1: oh man, we're doing you know, lots of you know,

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Speaker 1: interested in collaboration. No man, we we spent we spent

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Speaker 1: some time in a Beijing and Shanghai. It was a

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Speaker 1: part of an international residency. So I got a certificate

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Speaker 1: from the University of Beijing UM in the international business

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Speaker 1: at work coming out there. Uh and just again we

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Speaker 1: were like working with like the Georgia Tech equivalent of h.

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Speaker 1: Georgian's tech out there in China. UM. So that was cool.

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Speaker 1: It was part of the NBA program. Came back we um,

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Speaker 1: you know, part of the part of the program you have.

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Speaker 1: It's kind of called a capstone projects. You basically spent

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Speaker 1: like a year and a half. We're on the start

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Speaker 1: up idea, um our idea and up coming in first place.

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Speaker 1: If we had the only all black team. We kicked

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Speaker 1: everybody assh. We kicked the ass so bad. If the uh,

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Speaker 1: they should try to change the rules on us, you

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Speaker 1: know what I'm saying. So they were like, whoa, whoa,

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Speaker 1: y'all can't be that good and have you know all

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Speaker 1: the black folks on the team. But I love y'all anyway,

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Speaker 1: you know what I'm saying. Uh, did that raise some money,

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Speaker 1: had a little start up, and then um, after that

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Speaker 1: got done, kind of rolled this in the butter at

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Speaker 1: l now and now I'm running this. Man, that's the

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Speaker 1: best story. I mean, that's that's that's that's just the

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Speaker 1: last five years. Man. I got you know, some other

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Speaker 1: stuff beyond that. What uh you know, just again, I

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Speaker 1: got got this history of you know, tech so um

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Speaker 1: if you out here in Atlanta, there was a big

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Speaker 1: spit a radio station called seven ninth Zone for a

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Speaker 1: long time, I was the first head of digital for them,

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Speaker 1: um head a digital for public broadcasts in Atlanta. I

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Speaker 1: ran digital in tech for the biggest PR firm in

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Speaker 1: the world, it's called Edelman out here in Atlanta for

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Speaker 1: like six years. Um, so again, man, just come to

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Speaker 1: be behind the scenes. I even at one point had

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Speaker 1: a chain of web design stores inside malls that was

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Speaker 1: like my first little you know for it in like

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Speaker 1: real entrepreneurship and actually want some awards from like black

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Speaker 1: enterprise and raise some money off that. For I sold

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Speaker 1: that business. So you know, man, just been out here

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Speaker 1: trying to put into work. Man, you're doing it. You

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Speaker 1: know what I am doing it. Man, I appreciate that.

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Speaker 1: You know, you don't be downplaying stuff. My homeboy and

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Speaker 1: my boy, my boy band get on me about that

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Speaker 1: all the time. Man, He's like, you ain't you ain't trying.

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Speaker 1: You're doing So leta see black folks out here doing it.

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Speaker 1: Letacy folks out here making it happen. Because it's like

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Speaker 1: we said, but I think Atlanta is one of those

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Speaker 1: places where it's still possible. It is, man, because it's

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Speaker 1: such a given place. Man, this city. It's like the

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Speaker 1: energy here is like it wants you to thrive. Man. Yeah,

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Speaker 1: I mean it's you know, and I mean for for

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Speaker 1: folks who are haven't traveled as much. One of the

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Speaker 1: things I always say is. You know, just next time

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Speaker 1: you you leave Atlanta and when you come back, when

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Speaker 1: you get off the plane at the airport, just look around.

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Speaker 1: You're never gonna see that many black people and all

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Speaker 1: walks of life, you know, from the janitors, the business people,

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Speaker 1: the pilots, all kind of folks in the airport. I mean,

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Speaker 1: when you travel to other places, you don't see nothing

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Speaker 1: like that in this country. When you touched down in Atlanta,

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Speaker 1: from the moment you walk off that plane, you see

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Speaker 1: black faces, um, everything. And I think that's just what

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Speaker 1: makes it so special out here. You know what, It's

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Speaker 1: like a whole another country. Yeah, it is. It's like

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Speaker 1: its own world. I mean, you really appreciate it. When

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Speaker 1: you travel. You know, you can go other places, you'd

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Speaker 1: be like, yo, what black folks saying? You know what

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Speaker 1: I'm saying. I know I'll be traveling. I'll be all

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Speaker 1: Google like, all right, where the black folks go? You

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Speaker 1: know what I'm saying, trying to figure out where where

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Speaker 1: I feels safe at. You know, I mean, how deep

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Speaker 1: are you right now? In the tech game? I still

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Speaker 1: rock with it, man, I mean, you know, I'm again,

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Speaker 1: I'm focused on butter stuff, but I still know what's

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Speaker 1: going on. You know, I'm I'm big into kind of

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Speaker 1: like crypto and just making sure people are aware of

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Speaker 1: that stuff. You know what I'm saying. I just think

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Speaker 1: again right now, Well, you know, the biggest crypto advice

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Speaker 1: man is ah, I think every person should own at

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Speaker 1: least uh you know what they call one million satoshi's,

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Speaker 1: which is essentially like a fraction of a bitcoin. So

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Speaker 1: I think that like every black person should at least

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Speaker 1: on because you least on like a tenth of a bitcoin.

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Speaker 1: And the reason why I say that is is there's

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Speaker 1: a very good chance, um in the future there's not

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Speaker 1: going to really be a millionaire anymore because especially if

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Speaker 1: we get off of dollars become like not necessarily that

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Speaker 1: the world standard, and people start moving towards crypto, there's

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Speaker 1: a big opportunity I think right now for you to

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Speaker 1: get in. Like again, a couple of years ago, man,

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Speaker 1: you could have bought bitcoin for a couple hundred bucks.

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Speaker 1: Now it's at you know, what is it fifty thousand

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Speaker 1: now now, So there's a lot of folks that you know,

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Speaker 1: kind of went all in on it. I think if

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Speaker 1: you'd put like a thousand bucks in, you know, ten

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Speaker 1: years ago, you'd be in the hundreds of millions of

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Speaker 1: dollars now UM. And there's still you know, some other

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Speaker 1: cryptos out there besides Bitcoin that have a lot of

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Speaker 1: opportunity Ethereum it is probably the next biggest one that's

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Speaker 1: essentially programmable money. So anything dealing with money in the

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Speaker 1: financial space, you know, I learned a long time ago,

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Speaker 1: Like that's where you want to kind of be paying

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Speaker 1: attention to, because then folks don't play about the money,

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Speaker 1: you know, right You're you're dropping game over here. And man,

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Speaker 1: I try to you know, I try to give you.

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Speaker 1: I just you know, try to share some of the

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Speaker 1: stuff that I learned over the years because I had

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Speaker 1: to think this stuff out myself, you know what I'm saying, Like,

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Speaker 1: ain't nobody lay it out for me. So I had

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Speaker 1: to kind of piece it together from different places. And

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Speaker 1: I'll be the first one to kind of say, yo,

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Speaker 1: do this, look at this UM, And I think there's again,

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Speaker 1: there's just a lot of opportunity. There's a lot of

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Speaker 1: there's a lot of money in the system right now,

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Speaker 1: you know, like um, even when you know, like the

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Speaker 1: pandemic and stuff hit last year and like everything shut down.

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Speaker 1: Like these folks ain't stupid. They knew what they were doing.

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Speaker 1: And I just think, you know, you gotta you know,

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Speaker 1: like a Warren Buffett says, man, like when everybody's being fearful,

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Speaker 1: you gotta be greedy. And so like, when these big

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Speaker 1: things kind of happened in the world, you really got

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Speaker 1: to kind of take a step back and be like,

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Speaker 1: especially you gotta follow the money. Always follow the money.

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Speaker 1: I don't care what nobody says. Always follow the money,

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Speaker 1: because you know who's in control of the money. And

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Speaker 1: until they start tripping you just you just do what

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Speaker 1: they're doing, and you'll be good, good, good good. They're

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Speaker 1: having folks, they don't get no really than that. So like,

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Speaker 1: have you always been interested in like the Internet and

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Speaker 1: ship like that? Yeah? Man, Um, you know, my dad

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Speaker 1: was a music producer growing up. He actually did a

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Speaker 1: bunch of stuff. He helped produced a bunch of albums

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Speaker 1: from Michael Jackson back in the day. Man, you think

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Speaker 1: you're just gonna sit here and say that type of

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Speaker 1: ship and justly your dad was producing albums from Michael Jackson. Yeah,

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Speaker 1: I remember growing up. He's so like us. He used

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Speaker 1: to fly back and forth to l A and UM.

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Speaker 1: I used to go out there with him and stay

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Speaker 1: out there sometimes, and I remember it took this dude

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Speaker 1: house named Bruce with Dean. You can look him up.

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Speaker 1: Bruce is like Mike's like number one producers, old fat

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Speaker 1: white guy. Right. I remember went to Bruce's house and

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Speaker 1: I've never seen this. This dude had you know how

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Speaker 1: folks have like a piano in their house. His mother

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Speaker 1: had a Bentley in his house, like just you walk

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Speaker 1: into four and it was just like a white Bentley

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Speaker 1: right there. And he was like, yeah, Mike gave this

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Speaker 1: to me. And so like we're walking around the compound.

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Speaker 1: He's like, yeo, let me show you around. So we

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Speaker 1: get in the golf cart and we're like riding around.

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Speaker 1: It's like huge like compound he has, right, And I

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Speaker 1: never forget this. He's like, we go to this one

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Speaker 1: part of the area, that one part of the area, right,

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Speaker 1: and he's got like three full sized houses, like not

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Speaker 1: his house, he's got like this humongous mansion, but he's

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Speaker 1: got you know, three like you know, two story houses. Right.

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Speaker 1: He's like, yeah, he's at the guest houses. He said,

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Speaker 1: let me show you some crazy ship. So we go

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Speaker 1: to one house. We opened up the door and I

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Speaker 1: swear bro it was a million cats inside that house.

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Speaker 1: And he was like, my wife loves cats. I can't

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Speaker 1: stand him. I totally put all the cats in here.

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Speaker 1: So think about how rich you gotta be to have

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Speaker 1: a two story house with nothing but cats in it. Heard,

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Speaker 1: I mean, you open the door, they're gonna stop and

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Speaker 1: look at you. You know what I'm saying, Like, you

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Speaker 1: ain't going in there, so you're telling me to do?

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Speaker 1: Who produced music from? Michael Jackson got a house full

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Speaker 1: of cats? He had a he had a house full

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Speaker 1: of cats, man next to his other three houses on

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Speaker 1: it you saw. I saw him a whole as his house,

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Speaker 1: the whole house full of cats. And this was in

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Speaker 1: you know, probably like the mid nineties. You know what

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Speaker 1: I'm saying. He probably got two houses full of cats

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Speaker 1: now damn maybe three. So that's what I'm saying. Man,

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Speaker 1: When you get exposure to stuff like that at an

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Speaker 1: early age and you start seeing how other people are

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Speaker 1: living and like how crazy this game is? It just

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Speaker 1: that's the one thing I always appreciated, Like my dad,

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Speaker 1: you know, I mean, he didn't he didn't stay in

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Speaker 1: the business, you know, he got out and started doing

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Speaker 1: some other stuff. But like he gave me exposure because

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Speaker 1: even with him, I remember he was first person gave

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Speaker 1: me a computer. I remember he came home, probably one

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Speaker 1: of Michael Jackson checks, and I remember he brought up

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Speaker 1: a computer home, and I remember clear as day he

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Speaker 1: was like funk with this. He just was like he

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Speaker 1: was like, don't do what I'm doing. He was like

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Speaker 1: funk with this. And so I just started taking the

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Speaker 1: computer apart, messing with it, figuring out how it worked,

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Speaker 1: rebuilding it, you know, and started like working on computers

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Speaker 1: and all that kind of stuff. And like, you know,

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Speaker 1: even when I was in college, you know, when everybody

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Speaker 1: else is like, you know, working little side jobs at

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Speaker 1: restaurants and stuff, I was able to be out, you know,

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Speaker 1: building websites and getting paid, you know, thirty forty bucks

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Speaker 1: an hour as a nineteen year old, you know what

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Speaker 1: I mean. And this is again back into early two thousand's,

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Speaker 1: you know, and like sat for folks to know Georgia

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Speaker 1: Southern No States Boro. You know, that's like making a

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Speaker 1: million dollars a year, you know what I'm saying. So um,

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Speaker 1: I've always you know, been attached to it. It's always

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Speaker 1: been a part of me. And I think that's even

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Speaker 1: what makes Butter so successful now is you know, I

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Speaker 1: know how these guys that build this technology thing. So

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Speaker 1: we even try to like engineer some of our content

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Speaker 1: so that it really works with the system and the algorithms,

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Speaker 1: so we kind of get the most out of it.

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Speaker 1: You know what I'm saying, Well, ship man, anything we

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Speaker 1: can do overhead the eighty five South show, like market

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Speaker 1: to help push you on to the next level, because

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Speaker 1: what you're doing over that is dope, man. Man, We're

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Speaker 1: just trying to spread the word. Man. I think you

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Speaker 1: know again, like, um, a lot of folks think of

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Speaker 1: you know, there's a lot of there's a lot of

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Speaker 1: crazy content and stuff online right now, especially in the

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Speaker 1: social space, and I think a lot of folks think

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Speaker 1: that because we don't get into that stuff, like we

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Speaker 1: ain't black or black enough. And I always tell folks,

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Speaker 1: I don't associate you you you black dude, man, what

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Speaker 1: you're supposed to do? Yeah, I just say, like, we

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Speaker 1: don't have to associate you know, crime and all that

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Speaker 1: stuff with blackness, right. I think we're trying to kind

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Speaker 1: of show the other side of Atlanta. You know, the

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Speaker 1: other side of being black, not just like the crazy

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Speaker 1: ship you see all the time, right, So I just

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Speaker 1: want people to know there's, you know, more options for

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Speaker 1: content out here. You know, I always say there's three

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Speaker 1: kinds of content. Right. There's vitamin, candy and painkillers. And

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Speaker 1: you know, I think, um, there's a lot of candy

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Speaker 1: content out there right now, and like, candy taste good,

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Speaker 1: but if all you eat is candy, is gonna rock

390
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Speaker 1: your teeth. If you watch this Fox News, you're gonna

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Speaker 1: be thinking about crazy stuff, right, So you can't just

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Speaker 1: live off a candy you know. On the flip side,

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Speaker 1: you know, there's a lot of vitamin content, right, There's

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Speaker 1: a lot of like motivational, go hustle content. But here's

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Speaker 1: the thing, if you don't actually do the work, you

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Speaker 1: don't matter how many vitamins. You can take vitamins all

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Speaker 1: day long, but if you don't go to the gym,

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Speaker 1: ain't gonna happen, right. And then there's pain killers. There's

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Speaker 1: content to solve problems, and so like, we try to

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Speaker 1: have a balance of all those things. And I think

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00:18:06,600 --> 00:18:08,480
Speaker 1: there's a lot of folks out here that get a

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Speaker 1: little bit too caught up in one or the other,

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Speaker 1: um and I just want people to know there's other alternatives,

404
00:18:12,880 --> 00:18:16,080
Speaker 1: there's other platforms of the voices. And we're also just

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Speaker 1: trying to get put at Lant in a certain kind

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Speaker 1: of light, because when people see all that crime, they

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Speaker 1: think that's what the city is about, and they come here,

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Speaker 1: they think that everybody down here is gonna get shot

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Speaker 1: at Lenox. They think something crazy is gonna happen. And

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Speaker 1: we're just trying to show folks like Atlanta, it's never

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Speaker 1: just been that and it's way more than that, you

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Speaker 1: know what I'm saying. Those are just like certain voices

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Speaker 1: that are just loudus in the room. But we're trying to,

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Speaker 1: you know, kind of round out a little bit there.

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Speaker 1: You having folks over here at the black market. My man, Brandon,

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Speaker 1: Hey man, you know, appreciate you all, man. You know

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Speaker 1: what what what what can butter do for y'all? Man?

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00:18:51,200 --> 00:18:53,040
Speaker 1: How can how can I help you? What? What you got?

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00:18:53,080 --> 00:18:55,440
Speaker 1: What you need? How can I help you? I don't know, man,

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Speaker 1: We'll figure it out though. Black Market away, m