WEBVTT - The New Yorker Goes Deep on LIV Golf

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<v Speaker 1>I miss a green, for example, I'm already upset. When

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<v Speaker 1>I find my ball in the bunker, I'm really upset.

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<v Speaker 1>And when I find my ball.

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<v Speaker 2>In a brid Egg Friday Egg, the dreaded Frida Egg,

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<v Speaker 2>Frida Egg, Frida Egg Egg, Frida Egg Bride Egg Lie,

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<v Speaker 2>I'm about ready to run off of the hump. Welcome

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<v Speaker 2>to the Frida Egg Podcast. I'm Garrett Morrison, and today

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<v Speaker 2>we're talking about what happens when The New Yorker magazine

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<v Speaker 2>does a deep dive on live golf. My guest today

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<v Speaker 2>is Zach Helfand, who's a writer and editor at The

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<v Speaker 2>New Yorker and for the past few months he's been

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<v Speaker 2>reporting a big feature story on the conflict between the

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<v Speaker 2>Sadi backed live circuit and the PGA Tour. That piece

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<v Speaker 2>will appear in the next edition of the magazine and

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<v Speaker 2>was published online earlier this week under the catchy title

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<v Speaker 2>will the Saudi's and Donald Trump Save Golf or reckon? Now?

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<v Speaker 2>Since it's part of my job to follow golf news,

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<v Speaker 2>I didn't really expect to learn anything new from this article,

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<v Speaker 2>but I actually did. Zach does some really fresh reporting here,

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<v Speaker 2>even getting a sit down interview with Majed Alsor, who

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<v Speaker 2>doesn't do much media and is one of liv's most

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<v Speaker 2>important decision makers. So I thought it would be good

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<v Speaker 2>to bring Zach on the podcast and talk about why

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<v Speaker 2>The New Yorker got interested in live and what he,

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<v Speaker 2>as a relative outsider to golf media, made of it.

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<v Speaker 1>All.

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<v Speaker 2>To keep up with the Frida Egg, including our commentary

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<v Speaker 2>on the Battle for professional Golf, you can subscribe to

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<v Speaker 2>our newsletter at the fridagg dot com. So, Zach, you

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<v Speaker 2>are the editor of the New Yorkers Talk of the

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<v Speaker 2>Town section, right, Is that kind of what you're mainly

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<v Speaker 2>doing at the magazine right now?

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<v Speaker 1>Yeah? So I'm one of the editors. So it's me,

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<v Speaker 1>me and my boss, Susan. That's my day job.

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<v Speaker 2>I ed to Talk in the Town and it's the

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<v Speaker 2>it's the section of short pieces that appears toward the

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<v Speaker 2>front of the magazine. I think people who've seen The

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<v Speaker 2>New Yorker will be familiar with it. Often very charming,

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<v Speaker 2>sometimes a little hard to figure out, and that's that's

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<v Speaker 2>part of the mystery and a lure of them. So

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<v Speaker 2>you are not a golf reporter. I just want to

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<v Speaker 2>make that very clear. That's not your full time job.

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<v Speaker 2>But you became a golf reporter to do this article.

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<v Speaker 2>But my understanding is that you have a background in

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<v Speaker 2>sports reporting, so maybe you could tell me about that.

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<v Speaker 2>What did you what did you write about previously?

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<v Speaker 1>I have been a temporary golf reporter on a few occasions.

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<v Speaker 1>I'm definitely not a full time golf reporter, and I

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<v Speaker 1>think that it was to my advantage. You get kind

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<v Speaker 1>of the aliens view of the world that I think

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<v Speaker 1>people seem to have enjoyed. My first job was at

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<v Speaker 1>the La Times. I was a sports reporter there, mainly

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<v Speaker 1>USC and UCLA football basketball, a little bit of Dodgers

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<v Speaker 1>and a little bit of this and that here and there.

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<v Speaker 1>Before I was in LA when I was, you know,

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<v Speaker 1>interning at various newspapers, I covered a couple golf tournaments

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<v Speaker 1>here and there. So I did one FedEx Cup event

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<v Speaker 1>in New Jersey, which I think might be the only

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<v Speaker 1>golf tournament ever interrupted by an earthquake and a tornado.

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<v Speaker 1>There was a mini earthquake which interrupted I think Jim

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<v Speaker 1>Pureck's press conference and that's why I remember that. And

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<v Speaker 1>then I did a US Open at Marion when I

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<v Speaker 1>was an intern of the Philly inquirer, and that was

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<v Speaker 1>my only golf experience other than playing once or twice

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<v Speaker 1>a year myself, and that that's it.

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<v Speaker 2>So the justin rose us open is what you covered

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<v Speaker 2>when you were at the Philly Enchoir exactly.

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<v Speaker 1>Yeah, And I was mainly the gopher, just getting quotes

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<v Speaker 1>and running them back to the actual reporters.

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<v Speaker 2>Well, so I wanted to establish that because you know,

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<v Speaker 2>although you have covered some golf tournaments, although you certainly

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<v Speaker 2>know enough to have reported this story, you do come

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<v Speaker 2>into it as something of an outsider, which, as you

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<v Speaker 2>alluded to, can be really really useful with a subject

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<v Speaker 2>like this that golf reporters live every single day and

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<v Speaker 2>kind of may end up taking a too narrow a

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<v Speaker 2>view of and so it's really useful to come in

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<v Speaker 2>from the outside. Did did you find that as you

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<v Speaker 2>were starting to report this story? Did you see that

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<v Speaker 2>as kind of a strength from the get go?

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<v Speaker 1>I think it helped me in two ways, the first

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<v Speaker 1>being this fresh view of it. There are things that

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<v Speaker 1>if you're a golf reporter there just covering the beat,

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<v Speaker 1>you probably get numb too. There are things that amused me,

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<v Speaker 1>things that people would say. Just one of the things

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<v Speaker 1>is just kind of the self regard that golfers have.

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<v Speaker 1>It's you know, they kind of I think, you make

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<v Speaker 1>a lot of money and they give money to charity,

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<v Speaker 1>and you think, all of a sudden, you're like this

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<v Speaker 1>great pillar of the community, and all you do is

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<v Speaker 1>just hit a golf ball, and they repeat it so

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<v Speaker 1>much that I think, if you're there every day, it

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<v Speaker 1>just just becomes numb. But those one of the things

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<v Speaker 1>that's like out to me. It's just kind of the

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<v Speaker 1>self regard. And I think it was that that the

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<v Speaker 1>fresh view helped. Also. The second thing is I I

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<v Speaker 1>came away. I wanted to be fair. I wanted to,

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<v Speaker 1>you know, take the merits of examine the merits of

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<v Speaker 1>both sides, but I also wanted to be to examine

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<v Speaker 1>the the ways in which both sides are being ridiculous. Uh,

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<v Speaker 1>And when I needed to criticize. It's easier to criticize

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<v Speaker 1>when you then don't have to cover the beat every

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<v Speaker 1>day and you have to, you know, try to get

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<v Speaker 1>information from people the next day, Hey can you you

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<v Speaker 1>know what's going on with this story, and they don't

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<v Speaker 1>want to tell you because maybe they didn't like the

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<v Speaker 1>thing you wrote. So you feel like you could really

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<v Speaker 1>be free to to let it rip.

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<v Speaker 2>So in other words, you're you're not as worried about

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<v Speaker 2>burning sources when you're when you're just kind of dropping

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<v Speaker 2>in and writing one feature piece.

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<v Speaker 1>Exactly. If if if they told me, you know, you'll

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<v Speaker 1>never write another golf story in your life, I'd say,

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<v Speaker 1>all right, well that's that's that's okay.

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<v Speaker 2>Yeah, Well, so I wanted to get an idea of

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<v Speaker 2>what made you interested and what made The New Yorker

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<v Speaker 2>interested in this story in particular. You know, as somebody

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<v Speaker 2>who's in the golf world every day, I find myself

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<v Speaker 2>a little bit amused by the interest in live. You know,

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<v Speaker 2>I get asked about it at parties now, you know,

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<v Speaker 2>just like people as soon as they hear that I

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<v Speaker 2>work in golf, they're going to ask me about live.

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<v Speaker 2>And so this story really has kind of spread its

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<v Speaker 2>tentacles out to places that I wouldn't necessarily expect. And

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<v Speaker 2>although The New Yorker has done some fantastic golf journalism before,

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<v Speaker 2>especially by David Owen and others, usually The New Yorker

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<v Speaker 2>is not doing huge pieces on golf unless it's about

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<v Speaker 2>the Masters or something like that. So what was fascinating

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<v Speaker 2>about this story to you, and you know what made

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<v Speaker 2>you believe that you could find something kind of new

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<v Speaker 2>about it in reporting?

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<v Speaker 1>To me, it was this relatively unimportant thing. It's a

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<v Speaker 1>relatively trivial thing. At the end of the day, it's

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<v Speaker 1>just golf. We like it, I like I like watching

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<v Speaker 1>and I want it to be a good product to watch.

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<v Speaker 1>But at the end of the day, there are more

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<v Speaker 1>important things going on in the world. So it was

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<v Speaker 1>this relatively trivial thing that just touched on so many different,

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<v Speaker 1>maybe more important or more extension existential problems or issues

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<v Speaker 1>in the world. There's the geopolitics with the Saudi's, there's

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<v Speaker 1>the identity politics, and I you know, the the culture

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<v Speaker 1>wars that you kind of saw playing out between the

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<v Speaker 1>tour and Live. There is the question of morality and

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<v Speaker 1>when do you sell out and when do you not?

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<v Speaker 1>You know, I thought that's a really interesting question. I

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<v Speaker 1>didn't feel particularly finger waggy toward the Live guys. I

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<v Speaker 1>kind of viewed it as I think everyone's gonna everyone's

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<v Speaker 1>gonna have a price. And if I was offered one

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<v Speaker 1>hundred million dollars to go work for Live tomorrow, you know,

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<v Speaker 1>I think anyone would have to think about it. So

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<v Speaker 1>it was this small trivial thing that it could be

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<v Speaker 1>amusing that touched on so many different things in amusing ways.

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<v Speaker 1>And then also, I mean the thing that drew me

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<v Speaker 1>in was was the Michelson quote. Initially is you just

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<v Speaker 1>don't see people given quotes like that, you know, the

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<v Speaker 1>scary motherfuckers. You don't see quotes like that. And then

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<v Speaker 1>the backlash people were very honest. It was it was

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<v Speaker 1>like this excuse for everyone to kind of drop the

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<v Speaker 1>facade or drop the walls a little bit and to

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<v Speaker 1>just kind of say what they were feeling. And you

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<v Speaker 1>don't see, especially in sports, you don't see that that often.

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<v Speaker 1>And it was amusing and refreshing in a lot of ways.

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<v Speaker 1>To me.

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<v Speaker 2>Yeah, it was bizarre, is what it was. I couldn't

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<v Speaker 2>quite believe my eyes when that article by Alan Schipnook

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<v Speaker 2>with those quotes from Phil Nicholson came out in February.

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<v Speaker 2>Was that the first time that you had heard about live.

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<v Speaker 2>Those of us in in the golf world had been

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<v Speaker 2>thinking about this since the emergence of the idea of

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<v Speaker 2>the Premiere Golf League in early twenty twenty, and we

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<v Speaker 2>were aware early on that the Saudis were involved in that,

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<v Speaker 2>and so was February twenty twenty two with those Phil

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<v Speaker 2>Nicholson quotes the first time that you really stood up

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<v Speaker 2>and took notice of what was happening.

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<v Speaker 1>More or less. Yeah, I think I had heard the

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<v Speaker 1>term like Saudi Golf League or whatever they were calling

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<v Speaker 1>it in different.

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<v Speaker 2>Areas league SGL.

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<v Speaker 1>Yeah, yeah, SGL. I think that had crossed like my

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<v Speaker 1>Twitter feed or you know, i'd heard it on a

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<v Speaker 1>sports talk radio or something like that. But hadn't it

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<v Speaker 1>just kind of had rolled off because there's nothing to

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<v Speaker 1>grab onto, at least for me. I didn't. It didn't didn't,

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<v Speaker 1>you know, affect me all that much. But the Mickelson

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<v Speaker 1>quote and that article from Shipnok was the first time

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<v Speaker 1>that I had really not only like passively consumed it,

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<v Speaker 1>but like actively was like, huh, what is what is

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<v Speaker 1>this thing?

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<v Speaker 2>Yeah? Yeah, I think I think you're You're with a

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<v Speaker 2>lot of people there. But then by August you find

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<v Speaker 2>yourself at the Tour Championship, the final event of the

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<v Speaker 2>PGA Tour season. Tell me what it was like reporting

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<v Speaker 2>at that event. You got some really good quotes from

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<v Speaker 2>like Roy McElroy Max Homa and so clearly you were

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<v Speaker 2>well prepared to operate in that environment. But what did

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<v Speaker 2>you find surprising or notable or any anything else about

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<v Speaker 2>being at that event and observing.

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<v Speaker 1>I have to say the tour is a very pleasant

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<v Speaker 1>place to report. You've got the media ten, you've got

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<v Speaker 1>food all ready for you. You know, in some cases

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<v Speaker 1>there's like beers in the fridge, which is unusual for

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<v Speaker 1>for covering sports and covering anything really, and then you're

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<v Speaker 1>out on this nice golf course and people are generally

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<v Speaker 1>friendly and they're helpful. So it was it was nice.

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<v Speaker 1>I I you know, reporting golf is a lot of

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<v Speaker 1>reporting baseball, and that you're kind of just standing around

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<v Speaker 1>for hours on end, and then occasionally, you know, you're

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<v Speaker 1>standing around with people who are practicing and also kind

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<v Speaker 1>of standing around themselves, and then you just kind of

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<v Speaker 1>start talking. It helped I think that, you know, being

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<v Speaker 1>able to say you work in the New Yorker always

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<v Speaker 1>helps people recognize it even if they don't read it,

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<v Speaker 1>and kind of have some level of respect for it

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<v Speaker 1>maybe or at least just think, hey, this is the

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<v Speaker 1>thing I've heard of. So people are generally willing to

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<v Speaker 1>talk and engage, and then it's just kind of the

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<v Speaker 1>matter of finding smart people or funny people. Max Homa

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<v Speaker 1>smart and funny. Rory McIlroy's a smart guy. I'm very

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<v Speaker 1>very well researched on this on the tour Versus Live

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<v Speaker 1>really knows this stuff very well, so the tour is

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<v Speaker 1>easier to report live. On the other hand, there are

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<v Speaker 1>a lot of barriers. I didn't get credentialed for my

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<v Speaker 1>first event in Bedminster at Trump National, so they ended

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<v Speaker 1>up giving me a ticket for free, which saved me

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<v Speaker 1>I think three dollars because they were selling for a

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<v Speaker 1>dollar on stuff up. So I just had a regular

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<v Speaker 1>general ticket and walked around the grounds and it was

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<v Speaker 1>very hard to talk to golfers. No one would really

0:12:08.840 --> 0:12:10.720
<v Speaker 1>want to talk. They're all being kind of cagy, which

0:12:10.720 --> 0:12:13.640
<v Speaker 1>I understood, but couldn't really get any interviews set up.

0:12:14.200 --> 0:12:16.200
<v Speaker 1>And then I read the story in the Wall Street

0:12:16.280 --> 0:12:18.120
<v Speaker 1>Journal that a lot of these guys, or maybe all

0:12:18.160 --> 0:12:21.040
<v Speaker 1>of them, have clauses in their contract where they have

0:12:21.080 --> 0:12:25.960
<v Speaker 1>to get interviews approved by the Live mothership, so to speak.

0:12:26.120 --> 0:12:28.640
<v Speaker 1>So the tour was very easy. The tour was, you know,

0:12:29.000 --> 0:12:31.720
<v Speaker 1>the usual kind of American sports model. It's like, you know,

0:12:31.720 --> 0:12:34.280
<v Speaker 1>we're open, go go talk to who you want to

0:12:34.320 --> 0:12:36.280
<v Speaker 1>talk to, and Live was very much, you know, kind

0:12:36.280 --> 0:12:38.079
<v Speaker 1>of top down controlled. No.

0:12:38.200 --> 0:12:40.079
<v Speaker 2>I found the same thing when I covered the Live

0:12:40.120 --> 0:12:42.360
<v Speaker 2>Portland event. And we can talk a little bit more

0:12:42.520 --> 0:12:45.280
<v Speaker 2>about Bedminster. I want to get there. But at the

0:12:45.280 --> 0:12:48.640
<v Speaker 2>Tour Championship, what was the impression that you picked up

0:12:49.240 --> 0:12:53.760
<v Speaker 2>about the nature of the conflict between PGA tour loyalists

0:12:54.080 --> 0:12:55.920
<v Speaker 2>and the guys who had jumped to live.

0:12:57.120 --> 0:13:00.400
<v Speaker 1>There's a variety of views, but generally I think that

0:13:00.440 --> 0:13:05.160
<v Speaker 1>there's kind of two camps. The one camp that is

0:13:05.240 --> 0:13:08.920
<v Speaker 1>maybe it's a mix of people who are maybe interested

0:13:08.920 --> 0:13:13.800
<v Speaker 1>in live and those people and also the people who

0:13:13.800 --> 0:13:17.199
<v Speaker 1>are not interested in live but understand why people are going.

0:13:17.600 --> 0:13:19.719
<v Speaker 1>You talk like Billy Horschel, there's a lot, not a

0:13:19.760 --> 0:13:22.400
<v Speaker 1>lot of ill will from him to a lot of

0:13:22.600 --> 0:13:25.000
<v Speaker 1>live golfers, and they understand, you know, you want to

0:13:25.040 --> 0:13:26.960
<v Speaker 1>go get money, that's that's fine. I would rather stay here,

0:13:27.280 --> 0:13:29.760
<v Speaker 1>but you know, that's an understandable choice. And then there's

0:13:29.800 --> 0:13:32.920
<v Speaker 1>the people who who feel and I think that there's

0:13:33.280 --> 0:13:35.400
<v Speaker 1>it's they will never say this, but it's a mix

0:13:35.400 --> 0:13:37.280
<v Speaker 1>of people who are maybe jealous or a mix of

0:13:37.280 --> 0:13:40.120
<v Speaker 1>people who maybe feel spurned or wanted the deal or

0:13:40.200 --> 0:13:43.000
<v Speaker 1>still chasing a deal and having a tough time, who

0:13:43.040 --> 0:13:45.880
<v Speaker 1>are more of the hardliners who are really kind of

0:13:45.880 --> 0:13:49.240
<v Speaker 1>pissed off about this. So I think there's there's there's

0:13:49.320 --> 0:13:51.480
<v Speaker 1>kind of those two camps. The one people who are like,

0:13:51.800 --> 0:13:53.120
<v Speaker 1>you know, I don't like the way a lot of

0:13:53.160 --> 0:13:54.800
<v Speaker 1>people have gone about it. I don't like you suing

0:13:54.880 --> 0:13:57.320
<v Speaker 1>us even there's the other people who are like, these

0:13:57.360 --> 0:13:59.880
<v Speaker 1>people are horrible and uh and I hate them.

0:14:01.160 --> 0:14:03.760
<v Speaker 2>What's the sense that you picked up from Roy McElroy

0:14:03.800 --> 0:14:06.280
<v Speaker 2>about where he is in relation to those two groups.

0:14:07.640 --> 0:14:11.320
<v Speaker 1>Rory is interesting. He plays it kind of close to

0:14:11.360 --> 0:14:15.679
<v Speaker 1>the vest. Maybe he's a little bit of a I

0:14:15.679 --> 0:14:18.800
<v Speaker 1>would say he's more of the first group, where I

0:14:18.840 --> 0:14:22.280
<v Speaker 1>think he understands the motivations of a lot of these people,

0:14:22.720 --> 0:14:25.280
<v Speaker 1>and I think that he really resents the fact that

0:14:26.400 --> 0:14:31.240
<v Speaker 1>this is affecting his tour, which he really likes. I found,

0:14:31.280 --> 0:14:33.520
<v Speaker 1>and it's it's hard to tell, but I found that

0:14:33.560 --> 0:14:36.680
<v Speaker 1>he was one of the people who and probably he

0:14:36.680 --> 0:14:39.080
<v Speaker 1>would I think you would admit this, probably because he

0:14:39.120 --> 0:14:41.000
<v Speaker 1>has a lot of money to begin with, and he

0:14:41.040 --> 0:14:42.600
<v Speaker 1>has a lot of sponsorships, and he's spending a lot

0:14:42.600 --> 0:14:46.640
<v Speaker 1>of money on the tour. He is less motivated by

0:14:47.040 --> 0:14:49.920
<v Speaker 1>money than I think a lot of people. And I

0:14:49.920 --> 0:14:54.000
<v Speaker 1>think he really does genuinely love the tour and this

0:14:54.040 --> 0:14:55.760
<v Speaker 1>is what he dreamed of, and he wants to protect

0:14:55.760 --> 0:14:57.000
<v Speaker 1>the thing that he dreamed of. And there are a

0:14:57.000 --> 0:14:59.160
<v Speaker 1>few people like that. A lot of people are just

0:14:59.280 --> 0:15:04.760
<v Speaker 1>motivated simp by the money or by resentment. But so

0:15:04.840 --> 0:15:07.280
<v Speaker 1>I think he resents in a way that they're messing

0:15:07.360 --> 0:15:10.720
<v Speaker 1>up his tour. But I don't think that he really

0:15:10.840 --> 0:15:13.000
<v Speaker 1>hates a lot of the people that went. But one

0:15:13.000 --> 0:15:14.520
<v Speaker 1>of the things that he told me this didn't make

0:15:14.520 --> 0:15:16.480
<v Speaker 1>it in the THEECE is we're talking about how this

0:15:16.480 --> 0:15:18.760
<v Speaker 1>thing might end, and he was like, there has to

0:15:18.840 --> 0:15:22.600
<v Speaker 1>be some sort of punishment to people who come back, otherwise,

0:15:22.640 --> 0:15:26.120
<v Speaker 1>you know, if live folds or some people want to

0:15:26.120 --> 0:15:30.600
<v Speaker 1>defect back. He feels like everyone could have just gone.

0:15:30.680 --> 0:15:32.280
<v Speaker 1>He could have just gone and got it in, you know,

0:15:32.320 --> 0:15:34.800
<v Speaker 1>one hundred something million dollars and then come back with

0:15:34.840 --> 0:15:37.320
<v Speaker 1>no punishment. He still feels like, you know, there's got

0:15:37.320 --> 0:15:40.240
<v Speaker 1>to be some sort of you know, penance paid by

0:15:40.240 --> 0:15:41.840
<v Speaker 1>these golf guys. So I think there's a little bit

0:15:41.880 --> 0:15:44.520
<v Speaker 1>of a mix like it's it's it's it's personal for him,

0:15:44.840 --> 0:15:47.480
<v Speaker 1>even if I think he understands on an intellectual level

0:15:47.520 --> 0:15:50.240
<v Speaker 1>that you know, these guys are allowed to go get

0:15:50.240 --> 0:15:51.000
<v Speaker 1>money and that's fine.

0:15:51.600 --> 0:15:54.240
<v Speaker 2>Yeah, Rory is such a fascinating figure in all this

0:15:54.320 --> 0:15:57.160
<v Speaker 2>because he obviously is very smart and I think he's

0:15:57.200 --> 0:16:02.320
<v Speaker 2>thinking of all of this pretty strategically. But but he

0:16:02.400 --> 0:16:05.000
<v Speaker 2>has a lot of power, right He He's almost sort

0:16:05.040 --> 0:16:08.240
<v Speaker 2>of like a shadow commissioner in a way because if he,

0:16:08.360 --> 0:16:12.359
<v Speaker 2>if he wants something, then Jay Monahan, the PGA Tourist commissioner,

0:16:12.800 --> 0:16:16.000
<v Speaker 2>is not really in that strong of a position to

0:16:16.080 --> 0:16:19.480
<v Speaker 2>say no to him. And so, you know, getting getting

0:16:19.560 --> 0:16:23.360
<v Speaker 2>Roy's take on things is always really interesting and important.

0:16:23.760 --> 0:16:28.880
<v Speaker 2>So you went to Trump Bedminster, so you were not

0:16:28.960 --> 0:16:31.280
<v Speaker 2>credentialed at this event. The New Yorker sent in a

0:16:31.280 --> 0:16:34.840
<v Speaker 2>credential application and was rejected by by liv Golf. Do

0:16:34.920 --> 0:16:36.160
<v Speaker 2>I have that? Do I have that right?

0:16:36.840 --> 0:16:37.040
<v Speaker 1>Yes?

0:16:37.200 --> 0:16:38.440
<v Speaker 2>And I have.

0:16:38.720 --> 0:16:42.200
<v Speaker 1>I've never been rejected in a credential application for a

0:16:42.200 --> 0:16:46.200
<v Speaker 1>sporting event. Ever, I don't think that's crazy. The one tournament,

0:16:46.320 --> 0:16:50.520
<v Speaker 1>the FedEx Cup tournament I covered in New Jersey was

0:16:50.560 --> 0:16:53.520
<v Speaker 1>at Plainfield Country Club and I was an intern at

0:16:53.520 --> 0:16:57.840
<v Speaker 1>the Trentonian, which is like a small, very small tabloids.

0:16:57.920 --> 0:17:00.960
<v Speaker 1>That's my freshman year of college, very small tablet in

0:17:00.960 --> 0:17:03.080
<v Speaker 1>New Jersey. And the PJ was like, yeah, sure come,

0:17:03.240 --> 0:17:05.720
<v Speaker 1>it's been all week there, so it was unusual.

0:17:06.280 --> 0:17:08.840
<v Speaker 2>Yeah, okay, that's that is really interesting to me. I

0:17:08.840 --> 0:17:11.359
<v Speaker 2>think we we sent in a credential application for the

0:17:11.400 --> 0:17:14.800
<v Speaker 2>Frida Egg and got approved maybe thirty minutes later. I'm

0:17:14.800 --> 0:17:18.400
<v Speaker 2>not sure there's necessarily a rhyme or reason to who

0:17:18.440 --> 0:17:20.680
<v Speaker 2>they're letting in and who they're trying to keep out.

0:17:20.880 --> 0:17:22.920
<v Speaker 2>So you were just there. They ended up giving you

0:17:22.960 --> 0:17:25.400
<v Speaker 2>a free ticket. You were just there essentially as a fan.

0:17:25.920 --> 0:17:29.159
<v Speaker 2>I'm not sure that fans that reporters at live events

0:17:29.200 --> 0:17:33.159
<v Speaker 2>have meaningfully more access to players than fans do in

0:17:33.240 --> 0:17:37.439
<v Speaker 2>the end. But what was your experience like at Bedminster?

0:17:38.400 --> 0:17:41.080
<v Speaker 1>It was It was bizarre. It was a weird experience.

0:17:42.080 --> 0:17:43.879
<v Speaker 1>I would describe it as kind of like a MAGA

0:17:43.960 --> 0:17:47.720
<v Speaker 1>rally with some golf mixed in. That was the crowd.

0:17:48.040 --> 0:17:50.840
<v Speaker 1>I talked to one woman who said I wouldn't be

0:17:50.840 --> 0:17:54.520
<v Speaker 1>able to tell my friends and clients that I was here.

0:17:54.840 --> 0:17:56.879
<v Speaker 1>She lived in Florida, so she had a mix of

0:17:56.920 --> 0:17:59.000
<v Speaker 1>Republican and Democrat friends. She said, I won't be able

0:17:59.040 --> 0:18:00.680
<v Speaker 1>to tell friends and clients at all here or else.

0:18:00.680 --> 0:18:02.800
<v Speaker 1>A lot of my clients would not talk to me

0:18:02.960 --> 0:18:07.679
<v Speaker 1>ever again because it was it was basically a Trump rally.

0:18:08.680 --> 0:18:10.520
<v Speaker 1>There was also a mix of like kind of curious

0:18:10.560 --> 0:18:13.080
<v Speaker 1>bro types. The way I described this to friends is

0:18:13.440 --> 0:18:15.360
<v Speaker 1>the guys that kind of you know, they wear there

0:18:15.400 --> 0:18:17.000
<v Speaker 1>the like the flat brim HAPs like kind of on

0:18:17.040 --> 0:18:19.040
<v Speaker 1>a tilt, like on their forehead and kind of like

0:18:19.080 --> 0:18:23.080
<v Speaker 1>rest on top of their forehead. I kind of connected

0:18:23.160 --> 0:18:26.760
<v Speaker 1>to to the lax bros that I grew up with.

0:18:26.800 --> 0:18:28.919
<v Speaker 1>I grew up not far away, so I kind of

0:18:29.000 --> 0:18:33.479
<v Speaker 1>understood the archetype, and that was not I was myself

0:18:33.560 --> 0:18:35.159
<v Speaker 1>was not too far off from the archetype at some

0:18:35.200 --> 0:18:37.600
<v Speaker 1>points in my life. But it was like, you know,

0:18:37.880 --> 0:18:39.480
<v Speaker 1>it was I think it was like the curious bro

0:18:39.600 --> 0:18:41.919
<v Speaker 1>types and then like the hardcore maga people. There were

0:18:41.920 --> 0:18:43.640
<v Speaker 1>a lot of jokes about Hillary, a lot of jokes

0:18:43.680 --> 0:18:46.760
<v Speaker 1>about Biden, a lot of let's go Brandon chance, and

0:18:46.800 --> 0:18:51.280
<v Speaker 1>then Trump himself gave a speech. He as the players

0:18:51.280 --> 0:18:53.199
<v Speaker 1>were coming through the sixteen tee box, which is this

0:18:53.320 --> 0:18:56.280
<v Speaker 1>par three right by the clubhouse. He just got a

0:18:56.320 --> 0:18:58.520
<v Speaker 1>microphone and started giving a little speech and then had

0:18:58.560 --> 0:19:01.320
<v Speaker 1>a guy saying God bless America as the golfers were

0:19:01.320 --> 0:19:04.160
<v Speaker 1>like continuing to play. So it was it was almost

0:19:04.160 --> 0:19:06.200
<v Speaker 1>like people forgot that there was golf going on, and

0:19:06.240 --> 0:19:08.960
<v Speaker 1>people just kind of flocked to this area where Trump

0:19:09.080 --> 0:19:13.560
<v Speaker 1>was with Tucker Carlson and with Marjorie Taylor Green and

0:19:13.680 --> 0:19:16.080
<v Speaker 1>that whole cast of characters. People just flock to just

0:19:16.320 --> 0:19:17.320
<v Speaker 1>go see them.

0:19:18.000 --> 0:19:22.080
<v Speaker 2>Yeah, yeah, I mean so beyond the absurdity of this scene.

0:19:22.280 --> 0:19:25.240
<v Speaker 2>And it is completely absurd to think that a golf

0:19:25.320 --> 0:19:28.240
<v Speaker 2>event could take on the you know, character of a

0:19:28.640 --> 0:19:32.600
<v Speaker 2>political rally, But that is what happened here. This indicates

0:19:32.600 --> 0:19:37.320
<v Speaker 2>something I think about the way that the Live versus

0:19:37.359 --> 0:19:42.720
<v Speaker 2>PGA Tour conflict has become absorbed into the larger culture wars, right,

0:19:43.119 --> 0:19:45.720
<v Speaker 2>And I've been trying to figure this out because it

0:19:45.760 --> 0:19:49.239
<v Speaker 2>doesn't map on perfectly. You know, the PGA Tour is

0:19:49.280 --> 0:19:53.280
<v Speaker 2>not woke, as much as people want to portray it

0:19:53.320 --> 0:19:57.760
<v Speaker 2>as that in opposition to Live Golf's sort of resistance,

0:19:57.920 --> 0:20:02.000
<v Speaker 2>but there is something like that there there is something

0:20:02.040 --> 0:20:05.240
<v Speaker 2>political about this conflict, and I was wondering if you

0:20:05.400 --> 0:20:08.080
<v Speaker 2>ever got to a point where you could explain that

0:20:08.160 --> 0:20:11.359
<v Speaker 2>to yourself. You know, what, how does this whole thing

0:20:11.600 --> 0:20:13.720
<v Speaker 2>intersect with the culture wars?

0:20:14.240 --> 0:20:17.160
<v Speaker 1>I think the best way I could break it down

0:20:17.920 --> 0:20:25.120
<v Speaker 1>is that the live seems to attract the a lot

0:20:25.119 --> 0:20:28.440
<v Speaker 1>of people that grew up with with not as much

0:20:28.480 --> 0:20:31.560
<v Speaker 1>money or resources, So people who were maybe grew up

0:20:31.560 --> 0:20:34.439
<v Speaker 1>a little bit more blue collar, or people who just

0:20:34.840 --> 0:20:38.119
<v Speaker 1>this is this is I think where the culture politics

0:20:38.160 --> 0:20:39.960
<v Speaker 1>comes into it. There's some people who grew up with,

0:20:40.119 --> 0:20:42.520
<v Speaker 1>you know, plenty of money but identify kind of with

0:20:42.600 --> 0:20:46.280
<v Speaker 1>like the white working class in some ways. And the

0:20:46.320 --> 0:20:49.560
<v Speaker 1>people who more strongly associated I think with those groups

0:20:50.280 --> 0:20:54.320
<v Speaker 1>also tended to be more Trump Republicans rather the mainline Republicans.

0:20:54.560 --> 0:20:58.360
<v Speaker 1>They tended to go to live. Now. That's that's the golfers,

0:20:58.359 --> 0:21:00.920
<v Speaker 1>and I also think that's that's the view. I think

0:21:00.920 --> 0:21:04.720
<v Speaker 1>the kind of the distrust of elites is is how

0:21:04.760 --> 0:21:09.679
<v Speaker 1>I would classify the like main appeal. If you know,

0:21:09.680 --> 0:21:11.560
<v Speaker 1>if you distrust the elites, the PGA tour is like

0:21:11.840 --> 0:21:16.000
<v Speaker 1>represents the elites in a lot of ways. And the

0:21:16.200 --> 0:21:18.439
<v Speaker 1>people I met, even the fans who kind of had

0:21:18.440 --> 0:21:23.000
<v Speaker 1>that suspicion or presentment toward the elites flocked toward live more.

0:21:23.119 --> 0:21:24.520
<v Speaker 1>Not that there are a ton of live fans, but

0:21:24.560 --> 0:21:28.240
<v Speaker 1>you'd meet people who were pro live these tournaments, and

0:21:28.280 --> 0:21:31.720
<v Speaker 1>the PGA is more for like the Mitt Romney kind

0:21:31.760 --> 0:21:34.400
<v Speaker 1>of mainline Republicans. There are not a lot of Democrats.

0:21:34.440 --> 0:21:36.000
<v Speaker 1>I'm kind of leaving them out of this conversation. There

0:21:36.000 --> 0:21:39.439
<v Speaker 1>are not a lot of Democrats on the tour, and

0:21:39.600 --> 0:21:42.520
<v Speaker 1>I think there's some people that view it and you know,

0:21:42.560 --> 0:21:45.000
<v Speaker 1>those people have are a little bit more principled and

0:21:45.000 --> 0:21:47.560
<v Speaker 1>and think that somethings are more important than money. There's

0:21:47.600 --> 0:21:51.080
<v Speaker 1>other people that say they grew up wealthier and so

0:21:51.200 --> 0:21:53.920
<v Speaker 1>have the privilege and have the wherewithal of be able

0:21:53.920 --> 0:21:55.720
<v Speaker 1>to say, oh, I don't need this money. I could

0:21:55.760 --> 0:21:57.959
<v Speaker 1>stick with my principals as I have plenty of money already.

0:21:58.920 --> 0:22:01.280
<v Speaker 1>So I think that's kind of how it broke down.

0:22:01.720 --> 0:22:04.800
<v Speaker 1>Elizabeth Nelson, who's a golf rider. Sure it's for the ringer.

0:22:05.000 --> 0:22:08.680
<v Speaker 2>Yeah, the paranoid style on Twitter. Yeah, Indie rocker.

0:22:08.920 --> 0:22:09.720
<v Speaker 1>She's great.

0:22:09.880 --> 0:22:11.320
<v Speaker 2>Yeah, multi talented.

0:22:11.160 --> 0:22:13.520
<v Speaker 1>Rocker, rock critic. She has a day job. Also, I

0:22:13.520 --> 0:22:15.360
<v Speaker 1>don't know how she has the time. But the way

0:22:15.400 --> 0:22:19.359
<v Speaker 1>she broke it down was that it Live kind of

0:22:19.480 --> 0:22:22.159
<v Speaker 1>embodies trump Ism in a lot of ways in the

0:22:22.160 --> 0:22:24.199
<v Speaker 1>way they kind of step over boundaries and things like that.

0:22:25.080 --> 0:22:28.000
<v Speaker 1>And the PGA tour kind of fashions itself or maybe

0:22:28.040 --> 0:22:30.920
<v Speaker 1>thinks of itself as like Abraham Lincoln. But the way

0:22:30.960 --> 0:22:33.919
<v Speaker 1>she put it is the PGA Tour is more like

0:22:33.960 --> 0:22:36.880
<v Speaker 1>Mitch McConnell. That you know, we're fine with the lead

0:22:36.880 --> 0:22:39.560
<v Speaker 1>of elitist, destructive behavior as long as we're able to

0:22:39.600 --> 0:22:41.679
<v Speaker 1>do it, but the minute it starts being bad for

0:22:41.760 --> 0:22:44.040
<v Speaker 1>business is the minute we say, whoahoa wo, we don't

0:22:44.040 --> 0:22:44.639
<v Speaker 1>we don't love this.

0:22:45.320 --> 0:22:47.239
<v Speaker 2>Yeah, And I want to make clear that that what

0:22:47.240 --> 0:22:50.000
<v Speaker 2>you're laying out here is a very general map. I

0:22:50.000 --> 0:22:52.800
<v Speaker 2>don't think your article implies that every person who goes

0:22:52.840 --> 0:22:55.200
<v Speaker 2>to a live event is a is a MAGA Republican,

0:22:55.800 --> 0:22:58.639
<v Speaker 2>or that all of this is, you know, perfectly predictive

0:22:58.720 --> 0:23:04.760
<v Speaker 2>of a person's affiliation. But there's an undeniable tenor to

0:23:05.359 --> 0:23:09.199
<v Speaker 2>how Live puts itself out in the world that you know,

0:23:09.400 --> 0:23:14.679
<v Speaker 2>obviously Donald Trump himself has found it appealing. And you know,

0:23:15.160 --> 0:23:18.680
<v Speaker 2>one question that's often been on my mind, aside from

0:23:18.880 --> 0:23:23.080
<v Speaker 2>again the absurdity and the ridiculousness of this whole thing

0:23:23.880 --> 0:23:27.600
<v Speaker 2>is that I wonder what this how this will play

0:23:27.640 --> 0:23:32.639
<v Speaker 2>out as a strategic choice for Live, if associating itself

0:23:33.200 --> 0:23:37.280
<v Speaker 2>with Trump and Marjorie Taylor Green and Tucker Carlson at

0:23:37.320 --> 0:23:42.080
<v Speaker 2>this particular event, but also for other events and kind

0:23:42.080 --> 0:23:44.680
<v Speaker 2>of in general, whether that's going to be a good

0:23:44.680 --> 0:23:48.120
<v Speaker 2>strategic choice for Live or whether you think maybe Live

0:23:48.160 --> 0:23:50.200
<v Speaker 2>has kind of painted itself into a corner here.

0:23:51.160 --> 0:23:53.920
<v Speaker 1>This is one of the things that Rory McElroy was

0:23:53.960 --> 0:23:58.840
<v Speaker 1>asking me, actually was about the fans that Live was

0:23:58.880 --> 0:24:03.240
<v Speaker 1>attracting and kind of what the general vibe around it was.

0:24:04.160 --> 0:24:08.320
<v Speaker 1>I think Rory thinks and a lot of people might

0:24:08.359 --> 0:24:11.840
<v Speaker 1>think and reasonably that they are turning off half of

0:24:11.880 --> 0:24:16.320
<v Speaker 1>their potential viewership. If half the country won't watch a

0:24:16.359 --> 0:24:18.960
<v Speaker 1>product you see you associated with Trump, that puts you behind

0:24:18.960 --> 0:24:21.439
<v Speaker 1>the eight ball, especially when you're already struggling to attract viewers.

0:24:22.240 --> 0:24:24.960
<v Speaker 1>I think on the flip side, there's also this model

0:24:24.960 --> 0:24:29.280
<v Speaker 1>that we've seen a lot in media with podcasters on

0:24:29.320 --> 0:24:32.720
<v Speaker 1>the right and media figures on the right, where it's

0:24:32.760 --> 0:24:34.560
<v Speaker 1>fine to turn off half the country, and in fact

0:24:34.560 --> 0:24:37.800
<v Speaker 1>that's actually to your advantage because it activates the other half.

0:24:37.840 --> 0:24:40.640
<v Speaker 1>Of the country, and people that might not watch golf

0:24:40.720 --> 0:24:44.480
<v Speaker 1>at all might now watch you because they associate you

0:24:44.520 --> 0:24:47.800
<v Speaker 1>with Trump and they like Trump. So I could see

0:24:47.800 --> 0:24:50.359
<v Speaker 1>it going both ways. I do think that Live was

0:24:50.359 --> 0:24:53.600
<v Speaker 1>a little bit surprised by how politicized the event was,

0:24:53.920 --> 0:24:57.760
<v Speaker 1>So I don't know that this is a I don't

0:24:57.760 --> 0:25:00.840
<v Speaker 1>know that it's an intentional strategy. I just got the

0:25:00.880 --> 0:25:02.920
<v Speaker 1>sense that they thought it was going to be a

0:25:02.960 --> 0:25:05.439
<v Speaker 1>little bit more about the golf and less about Trump

0:25:06.200 --> 0:25:08.320
<v Speaker 1>than it was, which is crazy because this is what

0:25:08.520 --> 0:25:12.000
<v Speaker 1>Trump does. He becomes the center of attention, and that's

0:25:12.040 --> 0:25:15.880
<v Speaker 1>his main skill and talent is kind of drawing all

0:25:15.960 --> 0:25:19.040
<v Speaker 1>the attention to himself. So if they were caught off guard,

0:25:19.760 --> 0:25:21.480
<v Speaker 1>I think that was a miscalculation.

0:25:22.119 --> 0:25:25.520
<v Speaker 2>Yeah, yeah, a little naive, but yeah. I mean, I

0:25:25.560 --> 0:25:29.439
<v Speaker 2>think that it's legitimately up in the air as to

0:25:29.560 --> 0:25:33.320
<v Speaker 2>which direction Live is going to go next year and

0:25:33.560 --> 0:25:36.679
<v Speaker 2>the years after that, whether they're going to try to

0:25:36.720 --> 0:25:41.560
<v Speaker 2>strike a less controversial pose, because you know, whether that

0:25:41.600 --> 0:25:44.520
<v Speaker 2>means anything for their affiliation with Trump, I don't know,

0:25:44.640 --> 0:25:48.919
<v Speaker 2>but certainly when it comes to Greg Norman, who is

0:25:48.960 --> 0:25:52.800
<v Speaker 2>currently the CEO of Live Golf, it seems like rumor

0:25:52.880 --> 0:25:57.080
<v Speaker 2>has it that power players within Live are starting to

0:25:57.400 --> 0:26:01.440
<v Speaker 2>look around for other options for leaders who might be

0:26:02.320 --> 0:26:07.600
<v Speaker 2>somewhat less willing to fight in public right and somewhat

0:26:07.640 --> 0:26:13.040
<v Speaker 2>more under control and disciplined than Greg Norman has traditionally been.

0:26:13.480 --> 0:26:15.800
<v Speaker 2>And so I wonder whether Live is going to try

0:26:15.840 --> 0:26:19.280
<v Speaker 2>to kind of smooth out its public stance a little

0:26:19.320 --> 0:26:22.720
<v Speaker 2>bit and be somewhat less bellicos in the future.

0:26:23.640 --> 0:26:26.680
<v Speaker 1>There's been this kind of like normanology where people are

0:26:26.720 --> 0:26:30.040
<v Speaker 1>trying to figure out how the strategy has shifted or

0:26:30.160 --> 0:26:32.919
<v Speaker 1>not shifted. And now he's trying to play nice, and

0:26:32.960 --> 0:26:34.920
<v Speaker 1>now he's going at a little bit more at bellicos

0:26:35.000 --> 0:26:37.040
<v Speaker 1>and what's the chess move? And I don't know that

0:26:37.080 --> 0:26:38.919
<v Speaker 1>there is, Like it seems to just kind of like,

0:26:39.640 --> 0:26:41.560
<v Speaker 1>you know, it varies day to day. If he's angry

0:26:41.600 --> 0:26:43.320
<v Speaker 1>about something, he's going to be angry about something, And

0:26:43.320 --> 0:26:45.479
<v Speaker 1>I don't know that there's a deeper strategy behind that,

0:26:46.119 --> 0:26:47.840
<v Speaker 1>And if there is, it certainly doesn't seem to be

0:26:47.880 --> 0:26:50.600
<v Speaker 1>working because it's hard to tell even what the strategy

0:26:50.680 --> 0:26:53.440
<v Speaker 1>is because it shifts a lot in terms of we're

0:26:53.440 --> 0:26:56.280
<v Speaker 1>trying to play nice and the PJ Tour is blackballing us,

0:26:56.280 --> 0:26:58.560
<v Speaker 1>but we're still trying to engage with them, and now

0:26:58.600 --> 0:27:00.359
<v Speaker 1>they're horrible and resuing them and it's you know, it

0:27:00.359 --> 0:27:02.040
<v Speaker 1>seems to be kind of all over the place. I

0:27:02.040 --> 0:27:07.119
<v Speaker 1>don't have any reporting on Norman's status within Live, but

0:27:07.280 --> 0:27:12.000
<v Speaker 1>it wouldn't surprise me if the strategy from the Saudi

0:27:12.040 --> 0:27:16.040
<v Speaker 1>executives from the outset was Norman is a polarizing figure

0:27:16.080 --> 0:27:17.800
<v Speaker 1>and we need someone who's kind of not afraid to

0:27:17.840 --> 0:27:20.639
<v Speaker 1>take on the establishment and also take a lot of

0:27:20.440 --> 0:27:24.720
<v Speaker 1>the bullets, as Norman has done. He's been the face

0:27:24.720 --> 0:27:28.000
<v Speaker 1>of this even though he is he's the CEO, but

0:27:28.320 --> 0:27:32.679
<v Speaker 1>he still is answering to in particular Magi Alsa and

0:27:32.800 --> 0:27:35.879
<v Speaker 1>Yaser al Rumayan, who are the two Saudi executives that

0:27:35.960 --> 0:27:39.160
<v Speaker 1>are kind of this is their remit and they are

0:27:39.240 --> 0:27:42.560
<v Speaker 1>certainly part of the decision making here. But you just

0:27:42.600 --> 0:27:45.359
<v Speaker 1>hear like this is Norman's grand plan, when really he

0:27:45.440 --> 0:27:47.720
<v Speaker 1>was just hired on his CEO. So I think if

0:27:47.760 --> 0:27:49.440
<v Speaker 1>there was a strategy there, it may have been to

0:27:49.520 --> 0:27:52.120
<v Speaker 1>hire someone who's a little bit more bellicose like Norman,

0:27:52.440 --> 0:27:54.520
<v Speaker 1>and then as it establishes itself and as you get

0:27:54.520 --> 0:27:57.280
<v Speaker 1>through the turbulent early year or two you might turn

0:27:57.280 --> 0:27:59.720
<v Speaker 1>to someone who's a little bit more of a stable,

0:28:00.440 --> 0:28:02.159
<v Speaker 1>more traditional CEO type.

0:28:02.640 --> 0:28:05.359
<v Speaker 2>Right, Yeah, And if there's any strategy and Live Golf,

0:28:05.400 --> 0:28:08.679
<v Speaker 2>it certainly must be coming from the Saudi executives that

0:28:08.720 --> 0:28:12.240
<v Speaker 2>you mentioned, rather than Greg Norman, who's not necessarily known

0:28:12.280 --> 0:28:15.920
<v Speaker 2>for his calculating strategic mind. He's a man who's a

0:28:15.960 --> 0:28:19.760
<v Speaker 2>little more driven by emotion. But speaking of those executives,

0:28:20.280 --> 0:28:23.159
<v Speaker 2>one of the major gets in your piece was a

0:28:23.200 --> 0:28:27.200
<v Speaker 2>sit down interview with Magic Alsoar, who is the CEO

0:28:27.280 --> 0:28:30.159
<v Speaker 2>of the Saudi Golf Federation. So first of all, I

0:28:30.160 --> 0:28:32.840
<v Speaker 2>mean a lot of listeners might not be familiar with

0:28:32.960 --> 0:28:37.000
<v Speaker 2>Alsore or how powerful he is, how important he is,

0:28:37.640 --> 0:28:40.200
<v Speaker 2>So could you just set up what his role is

0:28:40.800 --> 0:28:45.560
<v Speaker 2>and how he's connected to other powerful people associated with.

0:28:45.560 --> 0:28:49.000
<v Speaker 1>Live Okay, so to zoom all the way out. Basically,

0:28:49.000 --> 0:28:51.680
<v Speaker 1>at the top of the Saudi Rabian government that the

0:28:51.760 --> 0:28:54.280
<v Speaker 1>royal family is is Mohammad ben Salman, who's the Crown

0:28:54.320 --> 0:28:59.240
<v Speaker 1>Prince effectively wields absolute power. His father's the king, but

0:28:59.720 --> 0:29:02.080
<v Speaker 1>he is able to do most of what he wants

0:29:02.120 --> 0:29:04.280
<v Speaker 1>within the country. So that's that's NBS is at the

0:29:04.280 --> 0:29:07.960
<v Speaker 1>top within his circle of close advisors. Is a guy

0:29:08.040 --> 0:29:11.520
<v Speaker 1>named Yaser al Rumayan, and he's the guy who runs

0:29:11.600 --> 0:29:16.200
<v Speaker 1>the Saudi Wealth Fund, the Sovereign Wealth Fund, which funds LIVE.

0:29:16.440 --> 0:29:19.800
<v Speaker 1>So he's the one ultimately who's you know, the buck stops.

0:29:19.880 --> 0:29:22.360
<v Speaker 1>They are essentially at Rumyan in terms of of Live.

0:29:22.440 --> 0:29:24.640
<v Speaker 1>He's not running all the day to day stuff because

0:29:24.640 --> 0:29:26.680
<v Speaker 1>he's got a big remit. He's also the chairman of

0:29:26.680 --> 0:29:29.000
<v Speaker 1>a Ramco, which I think is still the biggest company

0:29:29.040 --> 0:29:33.360
<v Speaker 1>in the world. But he's he's the first big name

0:29:33.400 --> 0:29:38.200
<v Speaker 1>is Yaser al Rumayan. Now he appointed or under his

0:29:38.280 --> 0:29:42.920
<v Speaker 1>tenure a high school friend of his name Magid al Soorar,

0:29:43.760 --> 0:29:46.480
<v Speaker 1>who's a former soccer player turned businessman. He lives in

0:29:46.520 --> 0:29:49.040
<v Speaker 1>the US. He was a point of the head of

0:29:49.200 --> 0:29:52.520
<v Speaker 1>the Saudi golf Federations, so he's in charge of the

0:29:52.560 --> 0:29:57.320
<v Speaker 1>sport essentially within the country. That means investments in new

0:29:57.320 --> 0:30:00.200
<v Speaker 1>golf courses and they're building tons of golf courses. Uh.

0:30:00.240 --> 0:30:02.640
<v Speaker 1>And he also was the one who had been looking

0:30:02.720 --> 0:30:06.440
<v Speaker 1>for investments like Live. So really those are the two

0:30:06.560 --> 0:30:10.560
<v Speaker 1>main players. Is al soor who I talked to, and

0:30:11.240 --> 0:30:14.520
<v Speaker 1>Yasser al Roumayan, who is his boss. He refers to

0:30:14.560 --> 0:30:17.360
<v Speaker 1>him as the boss and those are the two main

0:30:17.400 --> 0:30:20.560
<v Speaker 1>players here, so there's kind of three, you know, two

0:30:20.680 --> 0:30:24.240
<v Speaker 1>degrees of separation between Soro to Ramon to n b.

0:30:24.360 --> 0:30:27.800
<v Speaker 2>S got it? Okay? Now how did you end up

0:30:27.880 --> 0:30:31.600
<v Speaker 2>getting to talk to Alsor? Because he he hasn't given

0:30:32.240 --> 0:30:34.920
<v Speaker 2>many interviews to national media.

0:30:35.520 --> 0:30:41.000
<v Speaker 1>So I was at Live's event in it's called Live

0:30:41.280 --> 0:30:45.600
<v Speaker 1>Live Boston. It's really uh like an hour maybe for

0:30:45.920 --> 0:30:46.120
<v Speaker 1>it was.

0:30:46.200 --> 0:30:48.760
<v Speaker 2>It was Live Live Bolton, Lived.

0:30:48.560 --> 0:30:55.280
<v Speaker 1>Bolton, Yeah, exactly at the International in Bolton, and I

0:30:55.320 --> 0:30:58.840
<v Speaker 1>had just was hanging around all week, was at the

0:30:58.840 --> 0:31:02.800
<v Speaker 1>pro am and guy announcing all the names that the

0:31:02.800 --> 0:31:06.440
<v Speaker 1>pro am was this guy named Frank McNamara, just a

0:31:06.600 --> 0:31:11.000
<v Speaker 1>very friendly, talkative guy, and we had just kind of

0:31:11.040 --> 0:31:15.720
<v Speaker 1>been hanging around each other for a few days, Frank

0:31:15.760 --> 0:31:17.960
<v Speaker 1>and I, and it was kind of a mover and

0:31:18.000 --> 0:31:22.040
<v Speaker 1>shaker type, knows everyone knows how to get whatever he

0:31:22.080 --> 0:31:25.920
<v Speaker 1>needs to get in any moment. He carried a clipboard

0:31:25.920 --> 0:31:27.360
<v Speaker 1>around to kind of seem officials so he could just

0:31:27.400 --> 0:31:30.040
<v Speaker 1>go wherever he wanted and was helping out in a

0:31:30.080 --> 0:31:33.400
<v Speaker 1>volunteer capacity. I had been with him. I think this

0:31:33.480 --> 0:31:35.960
<v Speaker 1>was on the second round. The morning of the second round,

0:31:36.800 --> 0:31:39.720
<v Speaker 1>and there's me and a couple of people hanging around,

0:31:40.040 --> 0:31:41.880
<v Speaker 1>and he said, oh, I'll be right back there. Someone

0:31:41.880 --> 0:31:44.000
<v Speaker 1>I want to introduce you guys to, and he brought

0:31:44.040 --> 0:31:48.680
<v Speaker 1>over Magid. And one of the first things Magic said

0:31:48.720 --> 0:31:50.800
<v Speaker 1>to us is, you know, they I'm the guy that

0:31:50.960 --> 0:31:53.600
<v Speaker 1>they called this scary motherfucker, kind of in the tone

0:31:53.600 --> 0:31:55.120
<v Speaker 1>of like, can you believe that? Because you know, even

0:31:55.240 --> 0:31:57.280
<v Speaker 1>you talk to a person, it's just a person. He's

0:31:57.320 --> 0:32:00.920
<v Speaker 1>a you know, pretty nice, friendly guy when you interact

0:32:00.960 --> 0:32:03.280
<v Speaker 1>with him. So he said, you know, can you believe this?

0:32:03.320 --> 0:32:05.720
<v Speaker 1>They called me a scary motherfucker? And we started walking

0:32:05.800 --> 0:32:09.000
<v Speaker 1>up the first the first hole together, and I introduced

0:32:09.120 --> 0:32:10.840
<v Speaker 1>who I was, I said, him with the New Yorker.

0:32:10.920 --> 0:32:13.840
<v Speaker 1>I said, I would have been wanting to talk to

0:32:13.920 --> 0:32:18.200
<v Speaker 1>you or or or he refers to his excellency has

0:32:18.280 --> 0:32:21.160
<v Speaker 1>been wanting to talk to you or his excellency for

0:32:21.200 --> 0:32:22.800
<v Speaker 1>a long time, and you know, I would love to

0:32:22.800 --> 0:32:27.000
<v Speaker 1>ask you about live and he he said, you know,

0:32:27.080 --> 0:32:30.760
<v Speaker 1>he said, okay. We started talking and we walked a

0:32:30.840 --> 0:32:35.040
<v Speaker 1>couple holes together and ended up going to one of

0:32:34.880 --> 0:32:37.680
<v Speaker 1>the private suites with him and talking with him for

0:32:38.480 --> 0:32:41.640
<v Speaker 1>some length or talking with him at some length. So

0:32:41.720 --> 0:32:45.120
<v Speaker 1>it was we just kind of met him more impromptu, uh,

0:32:45.200 --> 0:32:47.320
<v Speaker 1>and and ended up speaking for a while.

0:32:48.200 --> 0:32:50.240
<v Speaker 2>Well, first of all, let me just get a sense

0:32:50.280 --> 0:32:53.480
<v Speaker 2>of of how he presents himself, because it's you know,

0:32:53.560 --> 0:32:58.080
<v Speaker 2>seeing pictures of him. He uh, there's a persona there,

0:32:58.200 --> 0:33:00.360
<v Speaker 2>So what what would you how would you just describe

0:33:00.400 --> 0:33:01.480
<v Speaker 2>that persona.

0:33:02.840 --> 0:33:07.719
<v Speaker 1>Appearance wise, He's he's very fit. He's a former soccer player,

0:33:08.840 --> 0:33:12.280
<v Speaker 1>and you know, got big arms and and is you know,

0:33:12.600 --> 0:33:15.360
<v Speaker 1>it seems to be in good shape. He loves wearing aviators.

0:33:15.880 --> 0:33:18.160
<v Speaker 1>When I met him, I think he's wearing pink pants,

0:33:18.840 --> 0:33:24.320
<v Speaker 1>you know, dresses in the typical golf fashion. And he's

0:33:24.320 --> 0:33:27.440
<v Speaker 1>a businessman, so he he he He's run a lot

0:33:27.480 --> 0:33:32.320
<v Speaker 1>of businesses in the US and elsewhere, and he speaks

0:33:32.480 --> 0:33:34.360
<v Speaker 1>kind of at that language. He kind of views himself

0:33:34.400 --> 0:33:37.040
<v Speaker 1>as a businessman in the business world, and and that's

0:33:37.120 --> 0:33:39.480
<v Speaker 1>how he frames a lot of his conversations.

0:33:39.960 --> 0:33:43.360
<v Speaker 2>He did say a number of really memorable things to you,

0:33:43.520 --> 0:33:47.480
<v Speaker 2>including that introduction where he essentially quoted Phil Mickelson but

0:33:47.520 --> 0:33:52.040
<v Speaker 2>didn't attribute the scary motherfucker quote to Phil Ncholson. He

0:33:52.120 --> 0:33:54.280
<v Speaker 2>goes on to tell you we don't kill gays. I'll

0:33:54.320 --> 0:33:57.040
<v Speaker 2>just tell you that, and there's a great little kind

0:33:57.080 --> 0:33:59.800
<v Speaker 2>of fact check of that parenthetically and in the p

0:34:00.600 --> 0:34:03.880
<v Speaker 2>but this was, you know, he was very blunt with you.

0:34:04.400 --> 0:34:06.360
<v Speaker 2>One of the things that he said was, if the

0:34:06.400 --> 0:34:10.680
<v Speaker 2>majors decide not to have our players play, I will celebrate.

0:34:10.920 --> 0:34:14.640
<v Speaker 2>I will create my own majors for my players. So

0:34:15.000 --> 0:34:18.960
<v Speaker 2>when he said this, was he being like really genuine

0:34:19.040 --> 0:34:20.560
<v Speaker 2>or do you think this would sort of a pose?

0:34:21.640 --> 0:34:25.319
<v Speaker 1>That's an interesting question. I think I think in some

0:34:25.440 --> 0:34:27.360
<v Speaker 1>ways it's posturing, you know, it's a little bit of

0:34:29.560 --> 0:34:33.000
<v Speaker 1>it's a negotiating tactic in a lot of ways, I think,

0:34:33.960 --> 0:34:37.160
<v Speaker 1>and this is just my opinion. I think the ideal

0:34:37.200 --> 0:34:39.239
<v Speaker 1>outcome is that the Live guys are allowed to play

0:34:39.239 --> 0:34:41.520
<v Speaker 1>in majors and then end up winning some majors. And

0:34:41.560 --> 0:34:44.800
<v Speaker 1>I think that's what Live would and maybe should want

0:34:45.360 --> 0:34:49.880
<v Speaker 1>above all. But he also was when we were speaking

0:34:49.880 --> 0:34:53.160
<v Speaker 1>about this, was viewing it kind of from a businessman sense,

0:34:53.200 --> 0:34:54.759
<v Speaker 1>and he was also gaming out, you know, if I

0:34:54.800 --> 0:34:57.600
<v Speaker 1>were the tour and I was a commissioner, here's how

0:34:57.600 --> 0:34:59.520
<v Speaker 1>I would handle the majors. Because the tour doesn't get

0:34:59.520 --> 0:35:02.160
<v Speaker 1>any revenue from the majors, yet all the players are

0:35:02.200 --> 0:35:04.600
<v Speaker 1>the ones that are playing in the majors, So he

0:35:04.680 --> 0:35:07.080
<v Speaker 1>was kind of gaming this out from a business perspective,

0:35:07.719 --> 0:35:12.759
<v Speaker 1>and the Saudi's are the Wealth Fund is they're very

0:35:12.760 --> 0:35:16.960
<v Speaker 1>long term investors. So I think if had anyone else

0:35:17.200 --> 0:35:20.279
<v Speaker 1>made that statement, people would have said, Okay, sure, yeah,

0:35:20.360 --> 0:35:21.920
<v Speaker 1>you're going to create your own major. Now you're not.

0:35:22.800 --> 0:35:26.400
<v Speaker 1>You kind of have to take with at least a

0:35:26.400 --> 0:35:29.880
<v Speaker 1>little bit of seriousness the idea coming from people who

0:35:29.920 --> 0:35:33.680
<v Speaker 1>associated with the Wealth Fund because they their time horizons

0:35:33.719 --> 0:35:36.160
<v Speaker 1>are very long and they have enough capital too if

0:35:36.200 --> 0:35:39.960
<v Speaker 1>they wanted to start to create events running opposite the

0:35:40.000 --> 0:35:43.040
<v Speaker 1>majors that they're calling their own majors, and they understand

0:35:43.040 --> 0:35:46.680
<v Speaker 1>that wouldn't have the same cachet, at least in the

0:35:46.719 --> 0:35:48.799
<v Speaker 1>short term. But I think they think in the long term,

0:35:48.800 --> 0:35:51.640
<v Speaker 1>if we get the best players, then our events aren't

0:35:51.719 --> 0:35:55.239
<v Speaker 1>going to become de facto majors because we have the

0:35:55.239 --> 0:35:56.440
<v Speaker 1>best players playing them.

0:35:56.760 --> 0:35:58.880
<v Speaker 2>Hey, just cutting in here real quick. A couple of

0:35:58.880 --> 0:36:03.000
<v Speaker 2>hours after Zach and I recorded our conversation, Golf Saudi

0:36:03.040 --> 0:36:06.640
<v Speaker 2>released a statement from majidl Soor that said, in part,

0:36:07.080 --> 0:36:11.319
<v Speaker 2>the story wrongfully expressed and misrepresented my views and he's

0:36:11.360 --> 0:36:14.720
<v Speaker 2>talking about his views on the majors. Now, I should

0:36:14.719 --> 0:36:18.840
<v Speaker 2>mention that the article doesn't represent Sora's views on the

0:36:18.840 --> 0:36:22.000
<v Speaker 2>majors one way or another. It just quotes him, and

0:36:22.080 --> 0:36:25.440
<v Speaker 2>Soora is not saying that he was misquoted. So it

0:36:25.480 --> 0:36:28.960
<v Speaker 2>seems like this is damage control. But I thought i'd

0:36:28.960 --> 0:36:31.799
<v Speaker 2>mention it because I didn't get a chance to ask

0:36:31.920 --> 0:36:34.479
<v Speaker 2>Zach about it. If this statement had come out before

0:36:34.520 --> 0:36:37.120
<v Speaker 2>the podcast, I certainly would have brought it up. Just

0:36:37.160 --> 0:36:40.400
<v Speaker 2>wanted to put that out there, all right, that's it, absolutely.

0:36:40.560 --> 0:36:42.799
<v Speaker 2>I mean, I think that one thing that people who

0:36:42.840 --> 0:36:45.600
<v Speaker 2>are in the traditional golf world have a hard time

0:36:45.719 --> 0:36:50.080
<v Speaker 2>doing is imagining a world five years from now or

0:36:50.120 --> 0:36:53.560
<v Speaker 2>ten years from now when Live might very well have

0:36:54.080 --> 0:36:57.920
<v Speaker 2>most of the best golfers in the world. And you know,

0:36:58.000 --> 0:37:00.600
<v Speaker 2>right now they have a lot of really great golfers,

0:37:00.600 --> 0:37:02.279
<v Speaker 2>but some of them are a bit over the hill,

0:37:02.800 --> 0:37:05.440
<v Speaker 2>and they don't have some of the key players on

0:37:05.480 --> 0:37:08.120
<v Speaker 2>the PGA Tour who are really in form right now.

0:37:08.560 --> 0:37:11.080
<v Speaker 2>But that might not be the case in five to

0:37:11.160 --> 0:37:15.239
<v Speaker 2>ten years. And so how does everything change then if

0:37:15.320 --> 0:37:19.360
<v Speaker 2>Live really kind of owns most of the best male

0:37:19.600 --> 0:37:23.120
<v Speaker 2>professional golfers in the world, you know, if they create

0:37:23.160 --> 0:37:25.759
<v Speaker 2>their own majors and the players have to play in those,

0:37:25.840 --> 0:37:31.520
<v Speaker 2>then my goodness, that that would be something pretty significant, right.

0:37:32.120 --> 0:37:36.760
<v Speaker 1>Yeah, I think the possibility right now looks fairly remote.

0:37:37.280 --> 0:37:41.239
<v Speaker 1>There's just not enough revenue coming in to sustain this,

0:37:43.680 --> 0:37:48.040
<v Speaker 1>and the going rate for the top golfers right now

0:37:49.200 --> 0:37:51.880
<v Speaker 1>is so high that I don't know that even the

0:37:51.920 --> 0:37:56.000
<v Speaker 1>Saudis would want to stomach it. I think what people

0:37:56.040 --> 0:37:59.200
<v Speaker 1>have to remember is that this is they're investing two

0:37:59.239 --> 0:38:03.760
<v Speaker 1>billion dollars or more, and that is a huge amount

0:38:03.800 --> 0:38:07.600
<v Speaker 1>of money, certainly in the context of the golf world,

0:38:08.040 --> 0:38:13.800
<v Speaker 1>but this is not a major strategic enterprise for the Saudis. Generally,

0:38:14.440 --> 0:38:17.640
<v Speaker 1>the people within the Saudi government who are making other

0:38:17.680 --> 0:38:22.399
<v Speaker 1>financial decisions know about this, but to them it's kind

0:38:22.400 --> 0:38:26.080
<v Speaker 1>of a small thing. The wealth Fund right now has

0:38:26.120 --> 0:38:28.680
<v Speaker 1>more than six hundred billion dollars in assets and they're

0:38:28.680 --> 0:38:33.319
<v Speaker 1>hoping to grow it into the trillions very soon. So

0:38:33.400 --> 0:38:37.759
<v Speaker 1>two billion dollars is not a huge amount. And if

0:38:37.800 --> 0:38:40.200
<v Speaker 1>they're going to have to pay one hundred and fifty

0:38:40.480 --> 0:38:44.400
<v Speaker 1>to two hundred million dollars or more to get the

0:38:44.440 --> 0:38:48.520
<v Speaker 1>top players, I just think that becomes so expensive that

0:38:48.680 --> 0:38:50.640
<v Speaker 1>they might not even want to pay it. Now if

0:38:50.680 --> 0:38:53.239
<v Speaker 1>they do get the top players, You're right. I think

0:38:53.760 --> 0:38:57.440
<v Speaker 1>the people within the tour view this as kind of

0:38:57.440 --> 0:39:01.319
<v Speaker 1>an existential battle. If you talk to Davis Love, he'll

0:39:01.320 --> 0:39:05.080
<v Speaker 1>tell you that LIVE says it wants to coexist. But really,

0:39:05.120 --> 0:39:07.160
<v Speaker 1>if they get the top players, then that kind of

0:39:07.160 --> 0:39:09.760
<v Speaker 1>turns the tour into just a minor league feeder system

0:39:09.800 --> 0:39:11.799
<v Speaker 1>that Okay, you've developed some good talent and now we're

0:39:11.800 --> 0:39:14.040
<v Speaker 1>going to pay him and pick them off. So they

0:39:14.080 --> 0:39:16.239
<v Speaker 1>do kind of view this as you know, this is

0:39:16.480 --> 0:39:19.000
<v Speaker 1>life or death. That if LIV does get the top players,

0:39:19.000 --> 0:39:21.080
<v Speaker 1>and I think they realize that the tour as as

0:39:21.120 --> 0:39:22.720
<v Speaker 1>we know it kind of ceases to exist.

0:39:23.640 --> 0:39:27.080
<v Speaker 2>Yeah, but your point that that possibility is remote, partly

0:39:27.080 --> 0:39:30.640
<v Speaker 2>because Live is such a small thing in the general

0:39:30.719 --> 0:39:35.320
<v Speaker 2>picture of the of Saudi Arabia's strategy in the world,

0:39:35.440 --> 0:39:39.839
<v Speaker 2>is well taken. You know that Live Golf was sort

0:39:39.880 --> 0:39:43.960
<v Speaker 2>of lightly formed. You know, in your article you mentioned

0:39:44.000 --> 0:39:47.000
<v Speaker 2>that it's not even super clear how much this was

0:39:47.120 --> 0:39:51.160
<v Speaker 2>communicated to MBS himself, though he certainly would have had

0:39:51.200 --> 0:39:54.359
<v Speaker 2>to at some point engage with the idea and sign

0:39:54.440 --> 0:39:57.440
<v Speaker 2>off on it. But if it was so easy to

0:39:57.520 --> 0:40:01.000
<v Speaker 2>kind of form this under the umbrella of the public

0:40:01.040 --> 0:40:04.560
<v Speaker 2>Investment Fund. Then surely it would also be easy just

0:40:04.600 --> 0:40:08.440
<v Speaker 2>to dissolve it. And so that's that's a looming possibility

0:40:08.440 --> 0:40:12.680
<v Speaker 2>here as well, and perhaps the fantasy outcome for PGA

0:40:12.760 --> 0:40:17.600
<v Speaker 2>tour people. Now, I want to get to this strategic,

0:40:17.800 --> 0:40:21.600
<v Speaker 2>this political question of sports washing. You've already said that

0:40:21.640 --> 0:40:24.960
<v Speaker 2>you're skeptical of this. You quote a couple of very

0:40:25.000 --> 0:40:29.400
<v Speaker 2>serious experts in your article, including David Schanker, the Assistant

0:40:29.440 --> 0:40:33.040
<v Speaker 2>Secretary of State for Near Eastern Affairs, and Joseph Westfall,

0:40:33.520 --> 0:40:38.440
<v Speaker 2>US Ambassador to Saudi Arabia formerly both both are former positions,

0:40:38.480 --> 0:40:41.320
<v Speaker 2>the ones that I mentioned, and they too are you know,

0:40:41.400 --> 0:40:46.000
<v Speaker 2>think that sports washing, that term doesn't really represent what

0:40:46.120 --> 0:40:48.920
<v Speaker 2>Saudi Arabia is doing here. So why don't you tell

0:40:48.960 --> 0:40:53.279
<v Speaker 2>me why you're suspicious of that interpretation and what you

0:40:53.320 --> 0:40:54.560
<v Speaker 2>think is really going on here.

0:40:55.160 --> 0:40:56.920
<v Speaker 1>Well, so, I think if you just look at this

0:40:57.080 --> 0:41:01.640
<v Speaker 1>from bigger pictures perspective, spending two billion dollars on this

0:41:02.239 --> 0:41:05.600
<v Speaker 1>and you could you could buy a pretty serious advertising,

0:41:05.640 --> 0:41:10.480
<v Speaker 1>traditional advertising campaign for two billion dollars. It just seems

0:41:10.520 --> 0:41:13.280
<v Speaker 1>like a very roundabout way if you wanted to improve

0:41:13.800 --> 0:41:16.759
<v Speaker 1>your your reputation. It seems like a roundabout way. There

0:41:16.760 --> 0:41:19.400
<v Speaker 1>are more efficient ways to do it. And as a

0:41:19.440 --> 0:41:22.920
<v Speaker 1>result of live people are talking more about show Kei

0:41:23.239 --> 0:41:28.480
<v Speaker 1>and about even Saudi Arabia's role in nine to eleven,

0:41:29.160 --> 0:41:31.560
<v Speaker 1>which they weren't talking about at all before. So I

0:41:31.600 --> 0:41:33.040
<v Speaker 1>think if you were looking at as kind of a

0:41:33.080 --> 0:41:36.919
<v Speaker 1>reputational game, it wouldn't it wouldn't be worth anything right now.

0:41:37.520 --> 0:41:39.959
<v Speaker 1>But certainly there are more effective ways to improve one's

0:41:40.000 --> 0:41:43.879
<v Speaker 1>reputation if you wanted to. But if if you talk

0:41:43.920 --> 0:41:47.920
<v Speaker 1>to people who are more insidery, people who communicate with Nebs,

0:41:49.040 --> 0:41:52.920
<v Speaker 1>they'll tell you that he and the royal family generally

0:41:53.120 --> 0:41:55.879
<v Speaker 1>has kind of given up on trying to improve their

0:41:55.880 --> 0:42:01.560
<v Speaker 1>reputation personally, that they they've realized that the West is

0:42:01.680 --> 0:42:05.600
<v Speaker 1>never going to love them for a number of reasons,

0:42:06.480 --> 0:42:09.200
<v Speaker 1>and they are just not so naive that they could

0:42:09.200 --> 0:42:15.520
<v Speaker 1>fix their reputation in any shorter, medium term length of time.

0:42:16.760 --> 0:42:20.040
<v Speaker 1>And now what I what I what what people like

0:42:20.080 --> 0:42:26.080
<v Speaker 1>Shanker and others will tell you is is that the

0:42:26.120 --> 0:42:28.880
<v Speaker 1>Saudis right now are are kind of in this rivalry

0:42:30.080 --> 0:42:34.479
<v Speaker 1>with the Emiordes and with Dubai. Saudi Arabia is trying

0:42:34.560 --> 0:42:37.839
<v Speaker 1>very rapidly to diversify their economy. They've for a long

0:42:37.880 --> 0:42:42.080
<v Speaker 1>time been very reliant on oil, almost totally reliant on

0:42:42.120 --> 0:42:45.880
<v Speaker 1>oil revenues, and realize that the days of relying on

0:42:45.920 --> 0:42:49.360
<v Speaker 1>oil revenues are numbered. So they are very rapidly trying

0:42:49.400 --> 0:42:52.160
<v Speaker 1>to diversify and modernize their economy, and they're trying to

0:42:52.200 --> 0:42:55.920
<v Speaker 1>develop all these new sectors. One of the things nbs

0:42:56.000 --> 0:42:59.360
<v Speaker 1>IS is very uh pays a lot of attention to

0:42:59.840 --> 0:43:02.759
<v Speaker 1>is the fact that a lot of young, wealthy Saudis

0:43:03.239 --> 0:43:05.200
<v Speaker 1>end up leaving the country if they want to go

0:43:05.239 --> 0:43:08.400
<v Speaker 1>on vacation, if they want to get medical care, if

0:43:08.440 --> 0:43:11.759
<v Speaker 1>they want certain jobs. Western tourists when they come to

0:43:11.800 --> 0:43:14.160
<v Speaker 1>the Middle East, or Western businessmen when they come to

0:43:14.200 --> 0:43:16.400
<v Speaker 1>the Middle East they go to places like Dubai. They

0:43:16.400 --> 0:43:18.720
<v Speaker 1>don't come to Saudi Arabia. So they're trying to develop

0:43:18.800 --> 0:43:22.319
<v Speaker 1>Saudi business and they're trying to develop Saudi tourism. And

0:43:22.719 --> 0:43:24.560
<v Speaker 1>one of the big groups of people that they want

0:43:24.560 --> 0:43:30.480
<v Speaker 1>to attract is wealthy Westerners. And one thing that they

0:43:30.480 --> 0:43:34.040
<v Speaker 1>know appeals to wealthy Westerners is golf. So it's kind

0:43:34.080 --> 0:43:36.760
<v Speaker 1>of you know, there's the question of what is sports

0:43:36.800 --> 0:43:39.440
<v Speaker 1>watching and what's not but I don't view this as

0:43:39.440 --> 0:43:42.600
<v Speaker 1>a reputation laundering game for MBS. I view this as

0:43:42.680 --> 0:43:45.880
<v Speaker 1>kind of like an advertising marketing vehicle for Saudi Arabia

0:43:45.920 --> 0:43:47.560
<v Speaker 1>to say, hey, you don't think of us as a

0:43:47.560 --> 0:43:50.920
<v Speaker 1>golf destination because we're mostly desert, we're very weater, scarce,

0:43:51.440 --> 0:43:53.600
<v Speaker 1>and there's traditionally not a lot to do in the country.

0:43:53.880 --> 0:43:56.120
<v Speaker 1>But actually we're pumping a lot of money into the

0:43:56.120 --> 0:43:59.480
<v Speaker 1>golf sector and people start associating Saudi Arabia with golf,

0:44:00.040 --> 0:44:02.440
<v Speaker 1>and that, I think, from a strategic aim is what

0:44:02.440 --> 0:44:05.680
<v Speaker 1>Saudi Arabia is after is they're trying to position themselves

0:44:05.719 --> 0:44:09.279
<v Speaker 1>as a place to do business, to visit, and this

0:44:09.360 --> 0:44:12.360
<v Speaker 1>serves to reinforce that point. I also think and a

0:44:12.360 --> 0:44:14.319
<v Speaker 1>lot of people discount this. I also think that they

0:44:14.400 --> 0:44:17.640
<v Speaker 1>do view this as a legitimate business. I think they

0:44:17.640 --> 0:44:20.200
<v Speaker 1>wouldn't be spending two billion dollars if they didn't think

0:44:20.239 --> 0:44:22.920
<v Speaker 1>that they could make some sort of money. And their

0:44:23.320 --> 0:44:26.480
<v Speaker 1>time horizons are a lot longer than most, so they

0:44:26.480 --> 0:44:29.120
<v Speaker 1>are okay with losing money in the short term. But

0:44:29.239 --> 0:44:31.600
<v Speaker 1>I do think that they believe that they can turn

0:44:31.640 --> 0:44:34.080
<v Speaker 1>this into a legitimate business. They think they could sell

0:44:34.120 --> 0:44:37.600
<v Speaker 1>off these franchises for hundreds of billion, hundreds of millions

0:44:37.600 --> 0:44:40.120
<v Speaker 1>of dollars or maybe even a billion dollars each for

0:44:40.160 --> 0:44:42.360
<v Speaker 1>their twelve franchises, and that's how they're going to recoup

0:44:42.400 --> 0:44:44.360
<v Speaker 1>their money. If you talk to people were involved in

0:44:44.400 --> 0:44:48.880
<v Speaker 1>the Premier Golf League deals and talks, they are highly

0:44:48.880 --> 0:44:50.680
<v Speaker 1>skeptical of this. They just think the Saudis are spending

0:44:50.680 --> 0:44:53.600
<v Speaker 1>way too much money and more money, and they don't

0:44:53.600 --> 0:44:56.160
<v Speaker 1>have enough money coming in to recoup their investment. But

0:44:56.239 --> 0:44:59.160
<v Speaker 1>I do think that it shouldn't be discounted that the

0:44:59.160 --> 0:45:02.000
<v Speaker 1>Saudis you believe that they can turn this into a

0:45:02.000 --> 0:45:03.000
<v Speaker 1>profitable business.

0:45:03.520 --> 0:45:05.720
<v Speaker 2>Do you think that that's a delusional position?

0:45:06.560 --> 0:45:14.480
<v Speaker 1>I I think most people that I've talked to think so. Yeah.

0:45:14.920 --> 0:45:17.560
<v Speaker 1>The people who really know the business side of this

0:45:18.680 --> 0:45:22.160
<v Speaker 1>just don't think it's possible. Now, people are hesitant to

0:45:22.520 --> 0:45:26.799
<v Speaker 1>completely write off the idea because sports franchises tend to

0:45:26.840 --> 0:45:30.000
<v Speaker 1>be very lucrative and they go up in value, and

0:45:30.440 --> 0:45:33.200
<v Speaker 1>they appeal to people who have a lot of money

0:45:33.200 --> 0:45:36.280
<v Speaker 1>to spend and maybe want to hang around some golfers.

0:45:36.880 --> 0:45:38.719
<v Speaker 1>So there might be people willing to shell out money

0:45:38.719 --> 0:45:42.200
<v Speaker 1>for these franchises. But right now, you know, sports franchises

0:45:42.280 --> 0:45:45.880
<v Speaker 1>are lucrative because they have lots of money and TV deals.

0:45:46.400 --> 0:45:50.239
<v Speaker 1>The NFL attracts so many people and they have so

0:45:50.400 --> 0:45:54.080
<v Speaker 1>much TV revenue, and that's really the reason why NFL

0:45:54.120 --> 0:45:57.480
<v Speaker 1>franchises are worth so much. There are on YouTube, like

0:45:57.800 --> 0:46:00.719
<v Speaker 1>you know, not many thousands of people watching these live

0:46:00.760 --> 0:46:04.000
<v Speaker 1>golf events right now. So if something needs to change drastically,

0:46:04.520 --> 0:46:06.239
<v Speaker 1>I think in terms of the revenue they're bringing in

0:46:06.280 --> 0:46:09.880
<v Speaker 1>to actually become a viable business, and I think that's unlikely.

0:46:10.320 --> 0:46:13.120
<v Speaker 2>Yeah, yeah, I mean that's what I've heard from a

0:46:13.120 --> 0:46:15.719
<v Speaker 2>lot of people as well. But on the other hand,

0:46:15.760 --> 0:46:19.200
<v Speaker 2>I don't think I'm smart enough or knowledgeable enough about

0:46:19.320 --> 0:46:22.480
<v Speaker 2>international business in order to say for sure whether these

0:46:22.520 --> 0:46:26.240
<v Speaker 2>franchises are never going to be worth what the Saudis

0:46:26.280 --> 0:46:29.040
<v Speaker 2>think they're going to be worth. Because you know, just

0:46:29.120 --> 0:46:33.719
<v Speaker 2>imagine like there's a eventually, maybe a Team Japan or

0:46:33.760 --> 0:46:39.160
<v Speaker 2>a Team South Korea that's backed by some massive business

0:46:39.200 --> 0:46:43.320
<v Speaker 2>in one of those countries that could potentially be very valuable.

0:46:43.440 --> 0:46:46.720
<v Speaker 2>But there do seem to be quite a few smart

0:46:46.719 --> 0:46:51.400
<v Speaker 2>people who are skeptical, skeptical that that could ever come about.

0:46:51.600 --> 0:46:53.680
<v Speaker 2>But I want to return for a moment to the

0:46:53.680 --> 0:46:59.080
<v Speaker 2>sportswa washing question, because what you described about the Saudi

0:46:59.160 --> 0:47:06.080
<v Speaker 2>rivalry with the UAE and the intention to turn Saudi

0:47:06.120 --> 0:47:12.919
<v Speaker 2>Arabia into a destination, including a golf destination for wealthy Westerners,

0:47:13.680 --> 0:47:18.800
<v Speaker 2>that for me, aligns with what I've always understood sportswashing

0:47:18.960 --> 0:47:22.600
<v Speaker 2>partially to be. And you know, maybe this ultimately boils

0:47:22.640 --> 0:47:25.600
<v Speaker 2>down to an uninteresting issue of semantics. What do we

0:47:25.680 --> 0:47:29.360
<v Speaker 2>call sports washing and what do we not call sports washing?

0:47:29.920 --> 0:47:35.319
<v Speaker 2>But I think that trying to portray a nation to

0:47:35.600 --> 0:47:39.160
<v Speaker 2>the world in a different way is a kind of

0:47:39.440 --> 0:47:43.240
<v Speaker 2>marketing tactic and does involve some sort of reputation laundering,

0:47:43.719 --> 0:47:49.040
<v Speaker 2>even if that marketing isn't necessarily targeted at everyone, It's

0:47:49.080 --> 0:47:52.879
<v Speaker 2>targeted towards someone, in this case, toward wealthy Westerners who

0:47:52.880 --> 0:47:57.080
<v Speaker 2>are interested in golf and might be, you know, willing

0:47:57.200 --> 0:47:59.520
<v Speaker 2>to see Saudi Arabia as a place that they could

0:47:59.560 --> 0:48:03.200
<v Speaker 2>potentially go and spend money. I think of that as

0:48:03.600 --> 0:48:07.160
<v Speaker 2>being sort of what most people have described sportswa washing

0:48:07.239 --> 0:48:10.120
<v Speaker 2>to be. To me, where do you do you see

0:48:10.120 --> 0:48:14.759
<v Speaker 2>an important distinction between what, say, you know, Joseph Westfall

0:48:15.440 --> 0:48:18.120
<v Speaker 2>was describing as sports washing, and he sort of rejected

0:48:18.120 --> 0:48:22.080
<v Speaker 2>the idea. I think that idea is ridiculous what he

0:48:22.120 --> 0:48:24.520
<v Speaker 2>thinks of as sportswa washing. Do you think there's an

0:48:24.520 --> 0:48:28.640
<v Speaker 2>important distin distinction between that and this kind of you know,

0:48:29.320 --> 0:48:33.320
<v Speaker 2>marketing tactic to turn Saudi Arabia into a golf destination.

0:48:34.680 --> 0:48:37.600
<v Speaker 1>It's an interesting question, and I made the point in

0:48:37.640 --> 0:48:40.880
<v Speaker 1>the piece that you could view this as Joseph Westfall

0:48:40.920 --> 0:48:43.759
<v Speaker 1>does and a lot of other Saudi watchers that I

0:48:43.840 --> 0:48:46.760
<v Speaker 1>talked to, that the idea that this is sports watching

0:48:46.840 --> 0:48:49.759
<v Speaker 1>is ridiculous. You could view it that way. If you

0:48:49.920 --> 0:48:52.360
<v Speaker 1>view this, you know, this sportswa washing aim to be

0:48:52.440 --> 0:48:55.759
<v Speaker 1>to launder the reputation of NBS and the royal family specifically.

0:48:57.000 --> 0:48:59.239
<v Speaker 1>I think another way that you could look at this

0:48:59.480 --> 0:49:03.719
<v Speaker 1>is this is sportswashing of a more familiar type. That

0:49:03.960 --> 0:49:10.480
<v Speaker 1>you are taking something or some people with a reputation

0:49:10.880 --> 0:49:14.000
<v Speaker 1>that is one thing, and you are using this sport

0:49:14.040 --> 0:49:17.280
<v Speaker 1>of golf to turn it into something else. I think

0:49:17.400 --> 0:49:20.400
<v Speaker 1>that there is a fine you know there there are

0:49:20.880 --> 0:49:23.399
<v Speaker 1>kind of a spectrum of this, and one end there's

0:49:23.440 --> 0:49:25.319
<v Speaker 1>just you know, regular marketing, and one end there's you know,

0:49:25.320 --> 0:49:28.040
<v Speaker 1>the sportswashing is just for laundering the reputation of a

0:49:28.600 --> 0:49:31.719
<v Speaker 1>despot or a leader of a country or whatever it

0:49:31.800 --> 0:49:34.640
<v Speaker 1>might be. But I think you could make the case

0:49:34.680 --> 0:49:39.440
<v Speaker 1>that golf generally and the Tour has engaged in things

0:49:39.480 --> 0:49:42.480
<v Speaker 1>like this. There are a lot of golfers that are

0:49:42.560 --> 0:49:46.520
<v Speaker 1>unseemly or do unseemly things, even kind of the icons

0:49:46.560 --> 0:49:50.160
<v Speaker 1>that that everyone worships, like Jack Nicholas has dodgy parts

0:49:50.200 --> 0:49:52.640
<v Speaker 1>of his past, He's made some racist statements, and yet

0:49:52.680 --> 0:49:54.879
<v Speaker 1>the Tour has been very good at using the game

0:49:54.920 --> 0:49:58.759
<v Speaker 1>of golf and its association with things like character and

0:49:58.800 --> 0:50:03.680
<v Speaker 1>integrity and charity to turn these men who are imperfect

0:50:03.680 --> 0:50:05.840
<v Speaker 1>and just human. You know. It's I don't think that

0:50:05.880 --> 0:50:08.479
<v Speaker 1>they're any worse than than you or I or anyone else,

0:50:08.520 --> 0:50:13.040
<v Speaker 1>but turning them from flawed humans into these like paragons

0:50:13.080 --> 0:50:16.799
<v Speaker 1>of character and integrity and like the gentleman that everyone

0:50:16.800 --> 0:50:19.439
<v Speaker 1>should aspire to and and and because of that, making

0:50:19.480 --> 0:50:21.440
<v Speaker 1>them ideal vessels to sell, like role X's and things

0:50:21.520 --> 0:50:26.080
<v Speaker 1>like that. So I think that you could you could

0:50:26.080 --> 0:50:29.160
<v Speaker 1>make the case that a lot lots of things are sportswashing,

0:50:29.520 --> 0:50:31.440
<v Speaker 1>and that maybe a lot of you know, what golf

0:50:31.480 --> 0:50:34.320
<v Speaker 1>does from the business side is been sportswa washing all along.

0:50:34.840 --> 0:50:39.000
<v Speaker 1>I do think that there is is a it's it's

0:50:39.360 --> 0:50:43.560
<v Speaker 1>maybe a subtle distinction, but an important distinction between laundering

0:50:43.640 --> 0:50:47.480
<v Speaker 1>say NBS's reputation and MBS. You could point to a

0:50:47.520 --> 0:50:52.160
<v Speaker 1>lot of actions of his that are really horrible and

0:50:52.719 --> 0:50:56.000
<v Speaker 1>laundering the reputation of even a country that he runs,

0:50:56.760 --> 0:50:59.520
<v Speaker 1>because that is, you know, it is going to have

0:50:59.600 --> 0:51:01.200
<v Speaker 1>a pause of effect on a lot of people if

0:51:01.280 --> 0:51:03.960
<v Speaker 1>if you know, there is a thriving economy and lots

0:51:04.000 --> 0:51:06.960
<v Speaker 1>of opportunities for men and women. I think that there's

0:51:07.000 --> 0:51:10.279
<v Speaker 1>an important dissinction to be made there. And also I

0:51:10.320 --> 0:51:12.960
<v Speaker 1>think that laundering the reputation of just one person kind

0:51:12.960 --> 0:51:14.279
<v Speaker 1>of strikes a lot of people. It's just like this

0:51:14.320 --> 0:51:17.239
<v Speaker 1>is a vanity project that's pointless, you know, it's it's

0:51:17.320 --> 0:51:20.800
<v Speaker 1>just for this person's ego, Whereas you know, kind of

0:51:20.800 --> 0:51:25.759
<v Speaker 1>a broader economic thing can have positive effects on a

0:51:25.760 --> 0:51:26.760
<v Speaker 1>broader set of people.

0:51:27.960 --> 0:51:31.839
<v Speaker 2>And there's an argument that some pro live people make

0:51:32.480 --> 0:51:36.040
<v Speaker 2>that live could be part of a project that sees

0:51:36.320 --> 0:51:41.239
<v Speaker 2>Saudi Arabia quote unquote modernize or to kind of root

0:51:41.280 --> 0:51:46.120
<v Speaker 2>out some of the destructive, destructive practices that many Westerners

0:51:47.080 --> 0:51:50.520
<v Speaker 2>abhorror now I want to be careful in my language here,

0:51:50.600 --> 0:51:55.640
<v Speaker 2>because you know, talking about this can sometimes feel like

0:51:55.680 --> 0:52:00.960
<v Speaker 2>it verges on Islamophobia, right where where we're demasizing a

0:52:00.960 --> 0:52:04.400
<v Speaker 2>certain people and and and saying that, you know, the

0:52:04.440 --> 0:52:07.040
<v Speaker 2>way that these people can redeem themselves is to become

0:52:07.080 --> 0:52:10.120
<v Speaker 2>more like us. That there's something icky about that, but

0:52:10.280 --> 0:52:14.200
<v Speaker 2>it is a line that many people have used to

0:52:14.440 --> 0:52:19.359
<v Speaker 2>support what Live is doing, including Graham McDowell, who made

0:52:19.400 --> 0:52:22.520
<v Speaker 2>a comment of this sort in London. And so what

0:52:22.560 --> 0:52:25.080
<v Speaker 2>do you make of that argument that this, you know,

0:52:25.200 --> 0:52:29.200
<v Speaker 2>could be something that does a service to Saudi Arabia

0:52:29.640 --> 0:52:32.080
<v Speaker 2>and to the rest of the world. Is that as

0:52:32.160 --> 0:52:36.239
<v Speaker 2>much bullshit as the gentleman narrative on the PGA tour is.

0:52:37.680 --> 0:52:41.120
<v Speaker 1>I I was, first of all, just you know, amused

0:52:41.160 --> 0:52:45.360
<v Speaker 1>by how poorly, uh, this idea was presented by a

0:52:45.400 --> 0:52:49.400
<v Speaker 1>lot of golfers, like like Graham McDowell Bath he was.

0:52:49.560 --> 0:52:51.760
<v Speaker 2>He was not ready for it. He was not prepared

0:52:51.800 --> 0:52:52.840
<v Speaker 2>for that at all.

0:52:53.560 --> 0:52:56.560
<v Speaker 1>Which is amazing because you have you have to anticipate

0:52:56.600 --> 0:52:58.600
<v Speaker 1>that these are the questions you're going to get. Uh.

0:52:58.920 --> 0:53:01.239
<v Speaker 1>Someone was asked about if they would play for Vladimir

0:53:01.239 --> 0:53:03.440
<v Speaker 1>Putin and they just wouldn't answer it. You could just

0:53:03.480 --> 0:53:06.720
<v Speaker 1>say no, it's never going to become a real choice,

0:53:07.040 --> 0:53:11.560
<v Speaker 1>you know, you could just say no. And and Graham McDowell,

0:53:11.560 --> 0:53:13.840
<v Speaker 1>who could talk about in one breath the murder of

0:53:13.880 --> 0:53:17.440
<v Speaker 1>a journalist and the brutal murder of a journalist and

0:53:17.480 --> 0:53:19.239
<v Speaker 1>then say, but you know, if the Saudis want to

0:53:19.320 --> 0:53:22.520
<v Speaker 1>use golf and help them to improve themselves, great, I'm

0:53:22.520 --> 0:53:25.640
<v Speaker 1>happy to be proud to do that. I was just

0:53:25.719 --> 0:53:30.000
<v Speaker 1>kind of a gast and and amused in a way

0:53:30.360 --> 0:53:34.000
<v Speaker 1>by the the just how poorly they answered some of

0:53:34.000 --> 0:53:38.480
<v Speaker 1>these questions. I think a small scale, you could you

0:53:38.480 --> 0:53:40.400
<v Speaker 1>could make the argument that golf has been good for

0:53:40.719 --> 0:53:46.360
<v Speaker 1>regular Saudis. They have women who who who play at

0:53:46.400 --> 0:53:50.160
<v Speaker 1>the Saudi stops on the tour, on their tour talk

0:53:50.200 --> 0:53:55.680
<v Speaker 1>about it really positively. They're treated very well. They're they're

0:53:55.719 --> 0:54:00.320
<v Speaker 1>trying to get Saudi women into the game. But I

0:54:00.600 --> 0:54:05.680
<v Speaker 1>think on a grander scale, whether or not live golf

0:54:06.400 --> 0:54:11.640
<v Speaker 1>existed ever or you know, or didn't, it's not going

0:54:11.719 --> 0:54:14.320
<v Speaker 1>to make that big of a difference on the lives

0:54:14.320 --> 0:54:20.160
<v Speaker 1>of any everyday Saudis. It's it's really I think it's

0:54:20.200 --> 0:54:22.799
<v Speaker 1>this is kind of a symptom of the general kind

0:54:22.800 --> 0:54:25.799
<v Speaker 1>of self importance that a lot of golfers seem to

0:54:25.800 --> 0:54:29.759
<v Speaker 1>have imbibed, or as most throughout the years, it's it's

0:54:29.840 --> 0:54:32.239
<v Speaker 1>just golf, you know. It's it's really not going to

0:54:32.280 --> 0:54:34.440
<v Speaker 1>make that big of a difference. And I think it's

0:54:34.440 --> 0:54:38.000
<v Speaker 1>okay to say, you know, your interest in this is

0:54:38.520 --> 0:54:40.640
<v Speaker 1>because they're paying you a lot of money, and that's understandable.

0:54:40.640 --> 0:54:42.680
<v Speaker 1>People work for money, and I think people would would

0:54:43.719 --> 0:54:45.960
<v Speaker 1>identify with that a little bit more and saying, you know,

0:54:46.000 --> 0:54:48.280
<v Speaker 1>we're doing this to change the world because it's golf.

0:54:48.360 --> 0:54:51.440
<v Speaker 1>It's it's really not going to change the world, all right.

0:54:51.480 --> 0:54:53.399
<v Speaker 2>I think that's a good place to wrap up. Zach.

0:54:53.760 --> 0:54:57.400
<v Speaker 2>Your piece again online is called will the Saudi's and

0:54:57.480 --> 0:54:59.759
<v Speaker 2>Donald Trump Save Golf or Wreck It? It's on the

0:54:59.840 --> 0:55:02.480
<v Speaker 2>New dot com right now, and am I right that

0:55:02.560 --> 0:55:05.720
<v Speaker 2>it's coming out in the print magazine next in next

0:55:05.760 --> 0:55:06.880
<v Speaker 2>week's issue.

0:55:07.520 --> 0:55:12.920
<v Speaker 1>It's this week, so if you subscribe, it may have

0:55:13.239 --> 0:55:17.600
<v Speaker 1>reached you already, and it's a newsstands now this week.

0:55:28.360 --> 0:55:31.120
<v Speaker 2>This episode of the Frida Egg Podcast was edited by

0:55:31.200 --> 0:55:34.160
<v Speaker 2>Meg Atkins. If you'd like to support the Frida Egg,

0:55:34.400 --> 0:55:38.560
<v Speaker 2>check out our online store at proshop dot Thefridagg dot com.

0:55:38.920 --> 0:55:41.200
<v Speaker 2>We have all sorts of cool stuff in there right now,

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<v Speaker 2>including headwear and layers for the fall season, and a

0:55:45.200 --> 0:55:49.640
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<v Speaker 2>more at proshop dot Thefridagg dot com. Thanks for listening

0:55:59.320 --> 0:56:00.680
<v Speaker 2>and we'll be back next week.