WEBVTT - Scaling or Selling Out?

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<v Speaker 1>Yeah, Yeah, that's.

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<v Speaker 2>What's up. Family. It's your girl to mek A D.

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<v Speaker 3>Mallard and your boy, my son and gentlemen.

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<v Speaker 2>And we are your host of t M I.

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<v Speaker 1>Tamika and my song's information, truth, motivation and inspiration.

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<v Speaker 2>I'm feeling you get about like a lot of people

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<v Speaker 2>like t M I.

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<v Speaker 3>What's that?

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<v Speaker 4>I like?

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<v Speaker 2>Like, I'm not already had anyone say I don't think well,

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<v Speaker 2>actually moste mallories like I like street politicians.

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<v Speaker 1>I don't understand why I'm what you are, but you know,

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<v Speaker 1>sometimes you gotta grow. We always gonna street polists, always always.

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<v Speaker 2>But I'm feeling it. I'm feeling it. I'm feeling it.

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<v Speaker 2>What's up family out there? Thanks for tuning in for

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<v Speaker 2>yet another week of t M I.

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<v Speaker 1>The Week of tm You know, it's been a long week.

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<v Speaker 1>It's been along a couple of weeks. A lot of

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<v Speaker 1>things been going on. So I'm really just back into

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<v Speaker 1>my whole workout thing. You know, probably working out like

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<v Speaker 1>three or four days a week, and my body is

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<v Speaker 1>just really sore, like really really sore. But I've been

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<v Speaker 1>working out with my little brother. I've been taking him

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<v Speaker 1>to the gym and you know, a lot of these

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<v Speaker 1>young boys think that they can really do it until

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<v Speaker 1>they actually get in the gym. You know what I'm saying.

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<v Speaker 1>You get him in the gym and he's talking to yeah, come,

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<v Speaker 1>we're gonna go work out. And after about we jogged

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<v Speaker 1>for about ten fifteen minutes and he's like, yeah, I

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<v Speaker 1>got this. Next, you know, we do two workouts. He's

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<v Speaker 1>about to pass out in the gym. He drinking water

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<v Speaker 1>every five seconds. He's sitting out. We've been all hard

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<v Speaker 1>and it's crazy just to watch. And I see this

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<v Speaker 1>happen all the times with younger individuals. They just think

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<v Speaker 1>because you're older, that they got more energy than you.

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<v Speaker 1>And I'll be trying to tell you, I can't just

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<v Speaker 1>come to that gym playing around. You know, it's a

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<v Speaker 1>serious thing in that gym. So, you know, that's been

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<v Speaker 1>the thing I've been doing, like really getting back into.

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<v Speaker 3>Health because health as well.

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<v Speaker 1>You know, I used to really you know, I used

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<v Speaker 1>to be a personal train I used to do all

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<v Speaker 1>those things. In probably the last couple of months, I've

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<v Speaker 1>got that love for working out again.

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<v Speaker 3>So young boys coming to gym with me, you may

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<v Speaker 3>be ready to work out.

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<v Speaker 2>I love for work it out.

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<v Speaker 3>It's a little it's extreme. Love is a love thing.

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<v Speaker 2>I do it. I like it, but I don't know

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<v Speaker 2>about loving it. I don't know about loving it. But

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<v Speaker 2>what I am doing that you know, I've really been

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<v Speaker 2>focusing on for the last several months, is really trying

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<v Speaker 2>to find a balance between craziness at work and your

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<v Speaker 2>own personal peace of mind. That has been that, that's

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<v Speaker 2>like the next thing, get the workout together. I got

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<v Speaker 2>the scheduling around that together. But now it's more so

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<v Speaker 2>like people like, how do you balance to two? Because

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<v Speaker 2>every I used to be and I used to live

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<v Speaker 2>by the idea that there is no balance. And I

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<v Speaker 2>still know that the idea of balance sounds really good,

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<v Speaker 2>but it's not necessar severally realistic because at times, either

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<v Speaker 2>your family life, your personal life, your work life, all

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<v Speaker 2>of those things require a little bit more from everybody.

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<v Speaker 2>So balance is real difficult, but you have to do.

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<v Speaker 2>You do have to have a balance over your peace

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<v Speaker 2>of mind, and that through therapy, through going through so

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<v Speaker 2>many trials and tribulations, I began to understand that the

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<v Speaker 2>balance of peace of mind is not the same thing

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<v Speaker 2>like balancing work and play or work home life. I'm

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<v Speaker 2>talking about being able to control how much you sit

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<v Speaker 2>and obsess over getting things done, responding to everybody, and

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<v Speaker 2>how you could just be okay with the fact that

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<v Speaker 2>maybe this person is going to be upset. I may

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<v Speaker 2>not have I may not have shown up for all

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<v Speaker 2>the things the way that people wanted me to, But

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<v Speaker 2>when it got to the point that I felt it

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<v Speaker 2>was too much, I pulled away. And that for me,

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<v Speaker 2>is a very difficult task. It's a very difficult task,

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<v Speaker 2>but it's something that I realized I have to work on.

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<v Speaker 2>And I wouldn't say it comes with the privilege since

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<v Speaker 2>we're talking about age. It comes with the privilege of age,

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<v Speaker 2>because when you're younger and you're trying to find your

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<v Speaker 2>way in the world, you just kind of like go

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<v Speaker 2>not just young in age, also young in time in

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<v Speaker 2>a space. So you're the new hairstylist, you the new whatever.

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<v Speaker 2>You going hard trying to get yourself known. Once you

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<v Speaker 2>come to a place where you have already established a brand,

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<v Speaker 2>you do have to find a way to back yourself

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<v Speaker 2>up a little bit to and also to have ability

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<v Speaker 2>to get a vision for what life looks like going forward.

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<v Speaker 1>I think for me, you know, my experience in my

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<v Speaker 1>life experiences being incarcerated and losing out on a lot

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<v Speaker 1>of things, a lot of different opportunities. I think my

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<v Speaker 1>mind stay, it's hard for me to do that, right

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<v Speaker 1>because when you when you're twenty years old and you're

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<v Speaker 1>on the custom of being the next big, biggest hip

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<v Speaker 1>hop artist, and then it's taken from you and you

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<v Speaker 1>spend seven years in prison, right, you never get that back.

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<v Speaker 1>You don't even know what it looks like. And then

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<v Speaker 1>you become content with that reality. You just say, hey,

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<v Speaker 1>that's what happened. That was God's plan. But you don't

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<v Speaker 1>ever want to lose any other opportunities, So you don't

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<v Speaker 1>want to stop doing anything or stop working. Wow, you're

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<v Speaker 1>creating what you're creating, so you don't even know what

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<v Speaker 1>it's like to be able to sell O care. I'm

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<v Speaker 1>gonna step back from some because there's no guarantee. I

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<v Speaker 1>realized in my life that there's no guarantee. There's no

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<v Speaker 1>guarantee to anything and certain there I don't think I'm

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<v Speaker 1>in a position where I've created generation of well like,

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<v Speaker 1>if I don't work for a few weeks, if I

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<v Speaker 1>don't do things or create things, there's a strong possibility

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<v Speaker 1>that I won't be able to survive in real time.

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<v Speaker 1>And I think a lot of us that come from

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<v Speaker 1>you know where I come from. That's how that's the

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<v Speaker 1>way that we operate. So it's hard. So I hear

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<v Speaker 1>people say and I see people do it all the time,

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<v Speaker 1>and to me, it's kind of like a luxury because

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<v Speaker 1>it's a luxury that I would love to be able

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<v Speaker 1>to say, you know what, let me just deal with

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<v Speaker 1>my mentor I don't even know what that looks like,

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<v Speaker 1>you know what I'm saying. Hard, it's a real hard

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<v Speaker 1>thing to do because I want to be able to

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<v Speaker 1>just but every day I'll be like, Okay, I gotta

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<v Speaker 1>figure this out, and I gotta move in this and

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<v Speaker 1>I gotta work, and I gotta figure these things out.

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<v Speaker 1>So you know, it's a lot.

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<v Speaker 2>Well, I think that it's also a tool of white

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<v Speaker 2>supremacy to make us believe that we have to be

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<v Speaker 2>on a hamster will all the time, because I think

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<v Speaker 2>management of our time and management of our money better,

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<v Speaker 2>because we as American and probably everybody over in the world,

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<v Speaker 2>there's so much waste if we really just look at

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<v Speaker 2>like the difference between how often we cook, which by

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<v Speaker 2>the way, groceries is ridiculous. But just saying how often

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<v Speaker 2>we cook versus how often we eat out, you know,

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<v Speaker 2>whether or not. My dad will say in a minute,

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<v Speaker 2>y'all need to learn how to do your own hair.

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<v Speaker 2>Like why y'all always got to pay people to do

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<v Speaker 2>your hair? Whatnot? Right, So I know we're not gonna

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<v Speaker 2>do those things. It's not gonna happen. It's our guilty

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<v Speaker 2>pleasures and whatever else. But if we just look at

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<v Speaker 2>how many times we drink during a week or two,

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<v Speaker 2>how much gas we spend without just walking to a

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<v Speaker 2>place or whatever. If you if you add it up,

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<v Speaker 2>you will find that there are resources there for us

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<v Speaker 2>to be a little bit more like, Okay, I don't

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<v Speaker 2>have to kill myself, but we want to live with

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<v Speaker 2>the luxuries of LFE. It's actually the opposite, and my

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<v Speaker 2>opinion of what you're saying. The luxury is that we

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<v Speaker 2>want to have these things and go these places because

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<v Speaker 2>I'm not going to miss one thing that somebody invites

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<v Speaker 2>me to that I want to go to. So I

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<v Speaker 2>have a schedule from April all the way until July. People,

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<v Speaker 2>my cousins, this thing, somebody having this that I want

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<v Speaker 2>to go. So what am I going to do in

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<v Speaker 2>order for me to get there? I gotta spend money,

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<v Speaker 2>I gotta be able to pay my credit card. I

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<v Speaker 2>gotta be able to do all these things. So it

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<v Speaker 2>does make me hustle. But if I took if I

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<v Speaker 2>just said, you know what, I'm just gonna sit at home,

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<v Speaker 2>make sure I do the bare minimum and then I

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<v Speaker 2>can focus on my mental health and whatever, I could

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<v Speaker 2>actually probably do that.

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<v Speaker 1>But the idea is, but I hear what you're saying,

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<v Speaker 1>and I mean cut you off. What is that actually

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<v Speaker 1>you doing what you want to do?

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<v Speaker 5>Right?

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<v Speaker 1>Because if you're saying that I'm not going to miss

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<v Speaker 1>none of these events, right, because that means.

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<v Speaker 3>That you want to go to the events.

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<v Speaker 1>But it's a sacrifice, you sacrificing what for what you

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<v Speaker 1>second for your men's comfort, for your mental health?

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<v Speaker 2>Well yeah, because because because because mental health is a

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<v Speaker 2>different type of thing. I'm saying that, yes, your comfort

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<v Speaker 2>is a part of the enjoyment that helps you find peace.

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<v Speaker 2>But if you are working yourself literally to death where

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<v Speaker 2>you are not able to calm down and relax for

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<v Speaker 2>a minute and have days where you just lay still

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<v Speaker 2>or you just sit quietly and you're not on the

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<v Speaker 2>time clock. If I gotta answer the phone, do the thing,

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<v Speaker 2>get it up. That is a problem. It's an issue,

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<v Speaker 2>and it's a lot of us. It's not just the

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<v Speaker 2>black thing, it's not just whatever. The reason why I

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<v Speaker 2>say it's a toulo white supremacy is because we have

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<v Speaker 2>been taught that being an overachiever is what makes us

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<v Speaker 2>a great example of you know whatever, and that that

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<v Speaker 2>mindset is actually not helpful. It's also a tool of

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<v Speaker 2>white white supremacy to make us believe that we have

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<v Speaker 2>to be perfect, right, perfection, all of these things, they

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<v Speaker 2>have been tools that make you feel like you're a

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<v Speaker 2>failure when you're actually not. You're not a failure because

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<v Speaker 2>you're not you. It's okay to be missing sometimes from

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<v Speaker 2>the conversation. You don't have to be at the front

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<v Speaker 2>every time. It's something that we're driven by because we

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<v Speaker 2>believe that if we're not, then we're going to be

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<v Speaker 2>out of what you call it, out of sight, out

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<v Speaker 2>of mind.

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<v Speaker 1>It's also it's also what we see, right, It's what

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<v Speaker 1>we celebrate. It's who we celebrate, right, we don't the

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<v Speaker 1>people that we celebrate and we call successful in our

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<v Speaker 1>culture are the people who are always present, right or

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<v Speaker 1>when they present, or that when they are present, it's.

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<v Speaker 2>Damn But that's the thing, and that that what you

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<v Speaker 2>just said is exactly the point, and thank you for

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<v Speaker 2>bringing it home. It's that sometimes the more you do,

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<v Speaker 2>the less quality that is existing because you don't have

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<v Speaker 2>time to prepare. Right, you're moving from one place to that.

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<v Speaker 2>I've been in that where I'm moving from this place

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<v Speaker 2>to that place. I feel tired. I'm not myself. I

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<v Speaker 2>walk in the room, my speech is not finished. I

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<v Speaker 2>don't feel as confident. But when I have time to

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<v Speaker 2>focus on the big things. And that's why I shout

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<v Speaker 2>out to Marvette Brittle, publicists and brand manager forever for

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<v Speaker 2>a whole bunch of people, from Ria, Carrey, the you

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<v Speaker 2>name it. She's worked with the greats. She will tell

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<v Speaker 2>you that it's important, like you can't take everything that

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<v Speaker 2>comes your way. And a lot of times we find

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<v Speaker 2>ourselves we want the fifteen hundred dollars, the three thousand,

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<v Speaker 2>the five thousand, to twenty thousand and twenty five thousand,

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<v Speaker 2>and instead we should really be again sacrificing. It's saying

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<v Speaker 2>no to some things, not the things that's important to you.

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<v Speaker 2>Some people don't got money to pay you a lot,

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<v Speaker 2>But the things that are important to you you have

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<v Speaker 2>to do. But the things that are not you kind

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<v Speaker 2>of say no sometimes so that you could focus on

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<v Speaker 2>being your best self when you do get the ten

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<v Speaker 2>thousand to five thousand, two twenty five thousand dollars speaking engagement,

0:12:02.600 --> 0:12:05.160
<v Speaker 2>because if you're running yourself ragging, you're not showing up

0:12:05.200 --> 0:12:07.600
<v Speaker 2>as your best self. So I'm just trying to figure

0:12:07.640 --> 0:12:11.040
<v Speaker 2>out what that looks like. Because what we do with

0:12:11.120 --> 0:12:14.360
<v Speaker 2>this work that is constantly trauma and going and going.

0:12:15.320 --> 0:12:17.760
<v Speaker 2>It's not easy to tell some a family or not

0:12:17.880 --> 0:12:20.840
<v Speaker 2>to be present in places. But I am finding a

0:12:20.880 --> 0:12:23.200
<v Speaker 2>way to be okay with not being there and not

0:12:23.320 --> 0:12:26.600
<v Speaker 2>sitting at home beating myself to death that oh my god,

0:12:26.920 --> 0:12:28.600
<v Speaker 2>I should have gone, I should have done it, I

0:12:28.600 --> 0:12:30.840
<v Speaker 2>should have wanted it, not because I would make myself

0:12:30.880 --> 0:12:33.040
<v Speaker 2>feel bad. So anyway, it's not something I have an

0:12:33.040 --> 0:12:37.360
<v Speaker 2>answer to. But my therapist says that it is very

0:12:37.480 --> 0:12:39.960
<v Speaker 2>necessary because if you don't do it, you find yourself

0:12:40.000 --> 0:12:43.960
<v Speaker 2>spiraling backwards. And then his other point has been that

0:12:44.080 --> 0:12:47.920
<v Speaker 2>when you finally get to a place where you can't

0:12:47.960 --> 0:12:50.240
<v Speaker 2>where you're not in demand, or you're not whatever. You

0:12:50.240 --> 0:12:52.200
<v Speaker 2>don't even know what to do with yourself at that

0:12:52.280 --> 0:12:55.920
<v Speaker 2>point because you're so used to being out. So you

0:12:56.000 --> 0:12:58.760
<v Speaker 2>have to train yourself that it's okay that sometimes y'all

0:12:58.760 --> 0:13:03.160
<v Speaker 2>don't hear from me. You know, there are many viral

0:13:03.280 --> 0:13:10.000
<v Speaker 2>videos out there that shows bouncers, club, bouncers, security body

0:13:10.040 --> 0:13:13.120
<v Speaker 2>slamming people doing whatever. I've had my own, you know,

0:13:13.480 --> 0:13:17.800
<v Speaker 2>I have literally gotten into almost physical altercations with a

0:13:17.880 --> 0:13:25.640
<v Speaker 2>number of bouncers, and I've had experiences that other people

0:13:25.679 --> 0:13:27.880
<v Speaker 2>that I know or places that I've been, they have

0:13:28.000 --> 0:13:33.800
<v Speaker 2>been significant, significant issues. And of course, as I said,

0:13:33.840 --> 0:13:35.680
<v Speaker 2>there are viral videos. I think it was a video

0:13:35.920 --> 0:13:39.320
<v Speaker 2>just in April with some women was into it with

0:13:39.400 --> 0:13:42.800
<v Speaker 2>the bouncer or the bouncer whatever, whatever, and the bouncers

0:13:42.840 --> 0:13:45.200
<v Speaker 2>started slamming them, went out into the parking lot to

0:13:45.280 --> 0:13:48.320
<v Speaker 2>continue to deal with whatever. Once they get you out

0:13:48.440 --> 0:13:52.320
<v Speaker 2>the venue, it should be done from their perspective, and

0:13:52.360 --> 0:13:54.959
<v Speaker 2>now you're in the street, So then at that point

0:13:55.000 --> 0:13:58.360
<v Speaker 2>there should be no reason for a bouncer to even

0:13:58.600 --> 0:14:01.680
<v Speaker 2>be behind you or with you at your car, or

0:14:01.760 --> 0:14:04.960
<v Speaker 2>down in the parking lot or any of that. This

0:14:05.240 --> 0:14:09.640
<v Speaker 2>last week, a young person that I know in Atlanta

0:14:09.679 --> 0:14:15.720
<v Speaker 2>was beaten and followed by the way. Even the uber

0:14:15.800 --> 0:14:19.080
<v Speaker 2>driver says, no, no, I was already outside. I watched it.

0:14:19.080 --> 0:14:22.520
<v Speaker 2>It didn't just happen right outside the door. Three bounces

0:14:22.640 --> 0:14:25.880
<v Speaker 2>followed this young man into the parking lot, which was

0:14:25.920 --> 0:14:30.320
<v Speaker 2>disconnected from the bar where he was, and they commenced

0:14:30.400 --> 0:14:32.920
<v Speaker 2>to beating him up and whatever, and it all. I

0:14:33.040 --> 0:14:35.600
<v Speaker 2>understand that when you are in an environment where people

0:14:35.680 --> 0:14:39.720
<v Speaker 2>are intoxicated, if you don't maintain a certain level of

0:14:39.800 --> 0:14:42.840
<v Speaker 2>discipline and control over a space, it could get out

0:14:42.880 --> 0:14:46.240
<v Speaker 2>of hand. It's unsafe for everybody, including you as security

0:14:46.360 --> 0:14:49.520
<v Speaker 2>as well as other patrons. Things could get completely out

0:14:49.520 --> 0:14:52.600
<v Speaker 2>of hand. And people do drink a lot, so when

0:14:52.600 --> 0:14:55.440
<v Speaker 2>it go out, you're not as and I know it's

0:14:55.440 --> 0:15:00.200
<v Speaker 2>happened to me, you're not as aware. Your self awareness

0:15:00.240 --> 0:15:03.720
<v Speaker 2>certainly tampered or whatever you call it. It's it's not

0:15:03.880 --> 0:15:06.440
<v Speaker 2>at the level that it should be when you have

0:15:06.600 --> 0:15:11.560
<v Speaker 2>been drinking alcohol, right, and then some people are doing

0:15:11.600 --> 0:15:13.960
<v Speaker 2>other drugs, so it's a lot of things that goes

0:15:14.000 --> 0:15:20.840
<v Speaker 2>on right. However, there is an issue with the emotional

0:15:20.840 --> 0:15:25.440
<v Speaker 2>intelligence and the level of de escalation skills that bouncers

0:15:25.960 --> 0:15:31.000
<v Speaker 2>have across the country, and it is a problem. They

0:15:31.160 --> 0:15:35.880
<v Speaker 2>start more ship than they actually do to diffuse and

0:15:36.000 --> 0:15:40.000
<v Speaker 2>keep things under in control. Now there are some places

0:15:40.240 --> 0:15:44.200
<v Speaker 2>where there are bouncers and and and very very much.

0:15:45.760 --> 0:15:50.760
<v Speaker 2>I would say that one of the groups that a

0:15:51.000 --> 0:15:59.680
<v Speaker 2>group that has let me, a group that has produced

0:16:00.080 --> 0:16:03.000
<v Speaker 2>many of the bounces that we see out here, people

0:16:03.000 --> 0:16:06.480
<v Speaker 2>who are supposed to be security or whatever. One of

0:16:06.480 --> 0:16:08.840
<v Speaker 2>the groups that has produced lots of them is the FOI,

0:16:08.920 --> 0:16:10.280
<v Speaker 2>which is the food of this mom.

0:16:11.640 --> 0:16:12.000
<v Speaker 5>They have.

0:16:12.440 --> 0:16:16.720
<v Speaker 2>And you can tell when you are being approached by

0:16:16.760 --> 0:16:21.440
<v Speaker 2>someone that is FOI who is working at a club.

0:16:21.680 --> 0:16:25.440
<v Speaker 2>You can tell the way in which they speak to you.

0:16:25.600 --> 0:16:25.960
<v Speaker 3>Sister.

0:16:26.840 --> 0:16:28.840
<v Speaker 2>You know, I need you to calm down. You guys

0:16:28.920 --> 0:16:31.320
<v Speaker 2>have to move out the way. They're not to say

0:16:31.440 --> 0:16:34.480
<v Speaker 2>that they're pushovers, because we all know they're firmed, but

0:16:34.560 --> 0:16:37.320
<v Speaker 2>it's a certain way that they deal with you, and

0:16:37.360 --> 0:16:41.200
<v Speaker 2>you can tell. But these other people that somehow are

0:16:41.280 --> 0:16:43.600
<v Speaker 2>beget I don't know, and I need to do Oh

0:16:43.680 --> 0:16:45.920
<v Speaker 2>by the way, I'm going to do the research because

0:16:46.000 --> 0:16:48.720
<v Speaker 2>I'm going to be the person that is going to

0:16:48.920 --> 0:16:52.720
<v Speaker 2>fight for whether it be legislative changes or for there

0:16:52.800 --> 0:16:57.600
<v Speaker 2>to be some way that people can hold no. I

0:16:57.720 --> 0:17:03.600
<v Speaker 2>want to see venues held responsible for incidents with their

0:17:03.680 --> 0:17:07.240
<v Speaker 2>bounces in a stronger way. It's not as much as

0:17:07.280 --> 0:17:10.080
<v Speaker 2>it should be. There are a lot of these owners

0:17:10.440 --> 0:17:13.479
<v Speaker 2>that either close the door, don't answer the phone calls,

0:17:13.840 --> 0:17:18.280
<v Speaker 2>and their security people are treating people with a level

0:17:18.359 --> 0:17:21.359
<v Speaker 2>of disrespect that is not okay. It's not okay.

0:17:21.480 --> 0:17:22.919
<v Speaker 3>It's a liability, so they should be.

0:17:22.960 --> 0:17:25.640
<v Speaker 1>They should be liable if you're doing something where you're

0:17:25.720 --> 0:17:29.680
<v Speaker 1>violating people's rights, and.

0:17:29.640 --> 0:17:33.800
<v Speaker 2>There should be a way to determine when people's rights

0:17:33.800 --> 0:17:37.159
<v Speaker 2>are being violated. I believe that we may even be

0:17:37.320 --> 0:17:40.240
<v Speaker 2>at the point where at a lot of these popular

0:17:40.520 --> 0:17:43.800
<v Speaker 2>nightclubs or whatever, some of these bounces need to have

0:17:43.880 --> 0:17:48.080
<v Speaker 2>body cameras on them because the way, and by the way,

0:17:48.240 --> 0:17:52.760
<v Speaker 2>the terminology bouncer, I don't know where it came from,

0:17:52.800 --> 0:17:55.280
<v Speaker 2>because this is all the research that I'm seriously gonna do.

0:17:55.880 --> 0:17:58.639
<v Speaker 2>My friend's son, he is a young boy who is

0:17:58.720 --> 0:18:02.399
<v Speaker 2>not problematic, and what happened to him is dead wrong,

0:18:03.000 --> 0:18:06.400
<v Speaker 2>and by all accounts of the people around, the bouncer

0:18:06.600 --> 0:18:11.160
<v Speaker 2>was an antagonist. He was basically picking on this young kid.

0:18:11.200 --> 0:18:15.920
<v Speaker 2>And I have seen it happen so many times and

0:18:16.080 --> 0:18:19.560
<v Speaker 2>and and the way in which you you know people,

0:18:19.640 --> 0:18:22.280
<v Speaker 2>especially when you know people have been drinking, you have

0:18:22.480 --> 0:18:26.320
<v Speaker 2>to actually get your tone and the way in which

0:18:26.359 --> 0:18:29.720
<v Speaker 2>you're approaching them, you know, in a manner that allows

0:18:29.800 --> 0:18:32.680
<v Speaker 2>them to feel respected while being able to move them.

0:18:33.040 --> 0:18:34.800
<v Speaker 2>I don't know who's training them.

0:18:35.160 --> 0:18:39.480
<v Speaker 5>I don't know where they're where there, what accreditation they

0:18:39.560 --> 0:18:40.040
<v Speaker 5>have or.

0:18:41.760 --> 0:18:43.480
<v Speaker 2>But it must it must change.

0:18:43.560 --> 0:18:47.359
<v Speaker 1>Then it is different criterias, right, So they got you

0:18:47.440 --> 0:18:50.320
<v Speaker 1>got the guys are just big, so they just say, hey,

0:18:50.320 --> 0:18:52.919
<v Speaker 1>you can be the security, have any criteria.

0:18:53.240 --> 0:18:56.360
<v Speaker 3>Then you got off duty police officers who don't who.

0:18:56.240 --> 0:18:58.919
<v Speaker 2>Have the same mindset as on duty ones that we

0:18:59.040 --> 0:18:59.600
<v Speaker 2>already have.

0:19:00.520 --> 0:19:02.800
<v Speaker 1>So you're dealing with You're dealing with those things right there.

0:19:03.000 --> 0:19:05.320
<v Speaker 1>And they think they especially when they're in that situe,

0:19:05.359 --> 0:19:07.560
<v Speaker 1>they just think they're all way above the law. They

0:19:07.720 --> 0:19:10.080
<v Speaker 1>still got the street element because now on they're outside,

0:19:10.119 --> 0:19:12.600
<v Speaker 1>they ain't got they they're not tied to the uniform

0:19:12.640 --> 0:19:15.520
<v Speaker 1>as much, but they still know that they got their badge.

0:19:15.840 --> 0:19:18.640
<v Speaker 3>So they dealing with you from that aspect.

0:19:18.760 --> 0:19:22.800
<v Speaker 1>And then like you said, people are intoxicated and nobody

0:19:22.880 --> 0:19:24.520
<v Speaker 1>wants to be told to sit on the line or

0:19:24.560 --> 0:19:26.520
<v Speaker 1>way to move so you got to understand that. And

0:19:26.560 --> 0:19:28.480
<v Speaker 1>there's no real training. I'm telling you. I know, I

0:19:28.560 --> 0:19:31.439
<v Speaker 1>know people who've been bouncers that's never done anything. They

0:19:31.520 --> 0:19:32.600
<v Speaker 1>just the bouncer at the club.

0:19:32.760 --> 0:19:36.879
<v Speaker 2>That's not that That to me is unhealthy. It doesn't work,

0:19:37.240 --> 0:19:40.800
<v Speaker 2>and there has to be some way that that is changed.

0:19:40.840 --> 0:19:44.239
<v Speaker 2>And I am going to investigate and be reporting on

0:19:44.320 --> 0:19:45.879
<v Speaker 2>what it looks like. And I know there are a

0:19:45.920 --> 0:19:48.159
<v Speaker 2>lot of people that's like, oh, there you go, like

0:19:48.200 --> 0:19:50.720
<v Speaker 2>you now all of a sudden, you know, here you

0:19:50.840 --> 0:19:53.080
<v Speaker 2>come into an environment when these people, some of them

0:19:53.200 --> 0:19:56.480
<v Speaker 2>just coming home, some of them are coming from different situations,

0:19:56.520 --> 0:19:59.440
<v Speaker 2>can't get this job, need extra pay, And I think

0:19:59.440 --> 0:20:02.080
<v Speaker 2>we should do all of that. I think that you

0:20:02.119 --> 0:20:05.240
<v Speaker 2>know that as a space that especially a lot of

0:20:05.280 --> 0:20:07.840
<v Speaker 2>men are in where they could get income. I support

0:20:07.840 --> 0:20:09.600
<v Speaker 2>it one hundred percent. But it does not mean that

0:20:09.640 --> 0:20:11.600
<v Speaker 2>people need to be abused or that you're going to

0:20:11.720 --> 0:20:15.280
<v Speaker 2>you should be able to bring that nastiness that too

0:20:15.400 --> 0:20:18.440
<v Speaker 2>many of these people have and the way in which

0:20:18.480 --> 0:20:20.800
<v Speaker 2>they treat people. There has to be and I think

0:20:20.840 --> 0:20:26.000
<v Speaker 2>that yes, absolutely the actual security person needs to help

0:20:26.040 --> 0:20:28.920
<v Speaker 2>be held accountable. But the way to actually address it

0:20:28.960 --> 0:20:32.560
<v Speaker 2>is to make the owners of these properties, the owners

0:20:32.600 --> 0:20:37.199
<v Speaker 2>of these clubs, make them responsible when these issues come up,

0:20:37.240 --> 0:20:39.800
<v Speaker 2>and I and going forward, I'm going to make myself

0:20:39.840 --> 0:20:44.200
<v Speaker 2>available to be more involved in cases where people feel

0:20:44.240 --> 0:20:47.520
<v Speaker 2>they have been harmed, discriminated against, or whatever, because that's

0:20:47.560 --> 0:20:49.840
<v Speaker 2>a call that in the past, if I get a

0:20:49.880 --> 0:20:54.000
<v Speaker 2>call about, you know, a bouncer beat me up or

0:20:54.160 --> 0:20:57.440
<v Speaker 2>something happened, it's not necessarily something that I would get

0:20:57.480 --> 0:21:00.399
<v Speaker 2>to involve them because I don't have the capacity. But

0:21:00.640 --> 0:21:03.880
<v Speaker 2>I am definitely going to make myself available going forward

0:21:03.880 --> 0:21:06.480
<v Speaker 2>because I hear about it too often and when people

0:21:06.480 --> 0:21:10.040
<v Speaker 2>are like, well the patron, they was drunk the while

0:21:10.080 --> 0:21:12.560
<v Speaker 2>they was doing a list. That is what happens when

0:21:12.600 --> 0:21:15.479
<v Speaker 2>you work somewhere. And it's the same thing that we

0:21:15.520 --> 0:21:19.399
<v Speaker 2>say about police officers. If the police officer and the

0:21:19.960 --> 0:21:23.840
<v Speaker 2>civilian are acting the same way and carrying on the

0:21:23.880 --> 0:21:27.200
<v Speaker 2>same way and have the same attitude, and the civilian

0:21:29.080 --> 0:21:35.200
<v Speaker 2>or the police officers responding to the civilian without the professionalism,

0:21:35.440 --> 0:21:37.440
<v Speaker 2>then what the hell do we need the police officer?

0:21:37.680 --> 0:21:40.720
<v Speaker 2>Officer for the point of having the police officers. You've

0:21:40.720 --> 0:21:43.159
<v Speaker 2>been to the training, you have a weapon, you have

0:21:43.240 --> 0:21:46.879
<v Speaker 2>a responsibility. So when you pull over a civilian who

0:21:47.280 --> 0:21:50.040
<v Speaker 2>is late to work or not in the mood, or

0:21:50.080 --> 0:21:53.000
<v Speaker 2>maybe they have done something wrong. It is not your

0:21:53.160 --> 0:21:57.760
<v Speaker 2>responsibility or even your privilege to be the judge, the

0:21:57.840 --> 0:22:03.840
<v Speaker 2>jury and every adam executioner in some instances, right there

0:22:03.840 --> 0:22:06.600
<v Speaker 2>on the spot. You have a job to do where

0:22:06.600 --> 0:22:09.359
<v Speaker 2>you are supposed to be professional. And it's too many

0:22:09.480 --> 0:22:12.880
<v Speaker 2>of the culture of the security guards. Because, by the way,

0:22:12.960 --> 0:22:15.960
<v Speaker 2>a lot of people don't have power in their own life,

0:22:16.359 --> 0:22:19.160
<v Speaker 2>in their own world where they traveling from one place

0:22:19.200 --> 0:22:20.320
<v Speaker 2>to the next, they.

0:22:20.119 --> 0:22:21.080
<v Speaker 3>Have no power.

0:22:21.520 --> 0:22:25.280
<v Speaker 2>They have no power. So therefore, when they get into

0:22:25.520 --> 0:22:29.040
<v Speaker 2>environments where they've been given a little badge or a

0:22:29.200 --> 0:22:32.439
<v Speaker 2>flashlight or something, now, all of a sudden, you the

0:22:32.480 --> 0:22:35.000
<v Speaker 2>big guy, and because you got muscles or whatever, or

0:22:35.000 --> 0:22:37.639
<v Speaker 2>some of these females, because you're in a position of

0:22:37.720 --> 0:22:40.000
<v Speaker 2>power now it gives you. It makes you feel you

0:22:40.119 --> 0:22:43.760
<v Speaker 2>have the right to be disrespectful and harmful to people.

0:22:43.880 --> 0:22:46.640
<v Speaker 2>It's correction offices. It's all of those people that are

0:22:46.680 --> 0:22:50.040
<v Speaker 2>in that lane around security. And there's so many cops

0:22:50.320 --> 0:22:53.320
<v Speaker 2>that are on the beat at night at these clubs

0:22:53.720 --> 0:22:56.880
<v Speaker 2>that they end up becoming friendly with the club owners.

0:22:56.920 --> 0:22:59.760
<v Speaker 2>And therefore, when you have a complaint. They don't even

0:22:59.760 --> 0:23:04.320
<v Speaker 2>want to like in this particular situation, the young man

0:23:04.520 --> 0:23:08.720
<v Speaker 2>was abused and the report says nothing about what he states.

0:23:08.760 --> 0:23:11.880
<v Speaker 2>They automatically called him the aggressive and if it were

0:23:11.920 --> 0:23:14.280
<v Speaker 2>not for the uber driver saying no, I saw with

0:23:14.400 --> 0:23:17.280
<v Speaker 2>my own eyes, he would have nobody to back him up,

0:23:17.960 --> 0:23:20.200
<v Speaker 2>because you know, the club's gonna say they lost the footage.

0:23:20.240 --> 0:23:23.159
<v Speaker 2>They don't have the footage. It renews every night, and

0:23:23.200 --> 0:23:27.480
<v Speaker 2>he wants the bouncer arrested and he should be.

0:23:27.720 --> 0:23:30.160
<v Speaker 1>You know, I have a lot of experience with bounces

0:23:30.200 --> 0:23:32.800
<v Speaker 1>in the club. You know, a lot of them go

0:23:32.880 --> 0:23:34.760
<v Speaker 1>away above and beyond. A lot of them want to

0:23:34.800 --> 0:23:38.200
<v Speaker 1>impose it well, especially when you have some level of

0:23:38.280 --> 0:23:40.200
<v Speaker 1>notoriety in the name, they want to show that they're

0:23:40.200 --> 0:23:42.600
<v Speaker 1>tougher than you. It's a lot of things that they're

0:23:42.680 --> 0:23:45.600
<v Speaker 1>going to that and I think definitely, you know, the.

0:23:47.440 --> 0:23:49.640
<v Speaker 3>Establishments need to be held accountable for that.

0:23:50.119 --> 0:23:54.199
<v Speaker 1>They should be They should be forced to hire the

0:23:54.280 --> 0:23:57.959
<v Speaker 1>proper kindages training. There should be protocol, they should be training.

0:23:58.000 --> 0:24:00.639
<v Speaker 1>There should be you know, levels of ds just like

0:24:00.680 --> 0:24:02.520
<v Speaker 1>anybody else. I want to give a shout out to

0:24:02.640 --> 0:24:05.480
<v Speaker 1>officer who pulled me over this morning. You know, I

0:24:05.560 --> 0:24:08.600
<v Speaker 1>was fumbling with my phone and then a little bit

0:24:08.640 --> 0:24:11.320
<v Speaker 1>of traffic on the George Washington Bridge. He pulled me

0:24:11.359 --> 0:24:13.960
<v Speaker 1>over and I explained to him here, I was fumbling.

0:24:14.000 --> 0:24:16.560
<v Speaker 1>I was trying to get an address. I apologize, you know,

0:24:17.160 --> 0:24:19.880
<v Speaker 1>and he looked at me and he was like, I'm

0:24:19.880 --> 0:24:21.760
<v Speaker 1>going to give you a warning, man, because you respect

0:24:21.800 --> 0:24:22.120
<v Speaker 1>for it.

0:24:22.359 --> 0:24:23.800
<v Speaker 3>You know. I don't want to hold you up.

0:24:24.680 --> 0:24:26.200
<v Speaker 1>And he's like, you know, you just need to be

0:24:26.320 --> 0:24:28.920
<v Speaker 1>more careful, more mind phone. I said, I appreciate you, officer,

0:24:29.119 --> 0:24:31.359
<v Speaker 1>and it was respectful, and so it just goes to

0:24:31.400 --> 0:24:33.600
<v Speaker 1>show you that it is possible. And they are office.

0:24:33.600 --> 0:24:36.120
<v Speaker 1>I don't know the officer's name, but they are officers

0:24:36.160 --> 0:24:38.040
<v Speaker 1>will respect you. And he probably doesn't want his name.

0:24:38.119 --> 0:24:40.680
<v Speaker 1>But he had his camera on so he wasn't out

0:24:40.680 --> 0:24:42.439
<v Speaker 1>of the skin. He didn't do anything illegal, but he

0:24:42.560 --> 0:24:45.359
<v Speaker 1>just realized I have the discretion to be able to

0:24:45.359 --> 0:24:47.520
<v Speaker 1>give you a warning based on the way that you

0:24:47.640 --> 0:24:50.520
<v Speaker 1>handle the situation, based on just the situation in general.

0:24:50.600 --> 0:24:55.719
<v Speaker 1>And it shows that there is the possibility that there

0:24:55.760 --> 0:24:57.240
<v Speaker 1>are are officers who understand.

0:24:57.359 --> 0:25:02.040
<v Speaker 4>Of course, there are security guy exactly said the nation,

0:25:02.240 --> 0:25:05.000
<v Speaker 4>like I go to spots and I see the nation's

0:25:05.119 --> 0:25:08.280
<v Speaker 4>security and the first thing they say is hold on, brother,

0:25:08.320 --> 0:25:08.840
<v Speaker 4>how you doing?

0:25:09.040 --> 0:25:09.240
<v Speaker 3>You know?

0:25:11.800 --> 0:25:13.040
<v Speaker 2>Wait, no, not, you know.

0:25:13.800 --> 0:25:16.520
<v Speaker 1>There's no levels of aggression. These are big strone dudes.

0:25:16.520 --> 0:25:19.920
<v Speaker 1>They're not soft, but they humble. How you doing, brother?

0:25:19.960 --> 0:25:21.280
<v Speaker 1>This kid, you give me a second cause you move

0:25:21.320 --> 0:25:23.520
<v Speaker 1>to the sude because we're dealing with this and and

0:25:23.560 --> 0:25:28.040
<v Speaker 1>I have no problem with you know, just respect, having

0:25:28.119 --> 0:25:31.800
<v Speaker 1>respect and reissue and that respect. So you know, shout

0:25:31.800 --> 0:25:34.000
<v Speaker 1>out to the offices who do it right. But and

0:25:34.800 --> 0:25:37.560
<v Speaker 1>we got a hold accountable those who do it wrong

0:25:38.520 --> 0:25:41.480
<v Speaker 1>for sure. So that brings me to my music segment.

0:25:44.119 --> 0:25:46.679
<v Speaker 1>You know, there's something poet of our newer segments, and

0:25:48.320 --> 0:25:53.200
<v Speaker 1>we highlight music either from up and coming artists or

0:25:53.520 --> 0:25:58.200
<v Speaker 1>established artists that has like a positive message good. Well,

0:25:58.240 --> 0:26:01.840
<v Speaker 1>I think it's good and positive. It's reality based, you

0:26:01.880 --> 0:26:03.280
<v Speaker 1>know what I'm saying, because I think a lot of

0:26:03.320 --> 0:26:07.359
<v Speaker 1>music is not reality based. And being an artist, I

0:26:07.400 --> 0:26:11.159
<v Speaker 1>know that positivity doesn't look the same in everybody, you

0:26:11.240 --> 0:26:15.440
<v Speaker 1>know what I'm saying. So when like when I thought

0:26:15.440 --> 0:26:19.080
<v Speaker 1>about Slipping and Falling and Dmax the song him telling

0:26:19.160 --> 0:26:21.800
<v Speaker 1>his story and how you related to that, like damn

0:26:21.840 --> 0:26:23.879
<v Speaker 1>I went through all that. Some people are like, damn,

0:26:24.119 --> 0:26:26.639
<v Speaker 1>the situation to them might have been crazy, but it

0:26:26.760 --> 0:26:28.439
<v Speaker 1>was something that I was able to relate to.

0:26:28.880 --> 0:26:29.440
<v Speaker 3>You know what I'm saying.

0:26:29.440 --> 0:26:31.640
<v Speaker 1>It's something that a lot of people from our communities

0:26:31.640 --> 0:26:33.800
<v Speaker 1>were able to relate to, and it actually got you

0:26:33.960 --> 0:26:38.080
<v Speaker 1>thinking outside of just, you know, the normal things that

0:26:38.080 --> 0:26:40.359
<v Speaker 1>we see in our communities, and it woke you up

0:26:40.400 --> 0:26:43.359
<v Speaker 1>to certain realities that people are dealing with. So this

0:26:43.480 --> 0:26:46.560
<v Speaker 1>song right here is from you know, one of my

0:26:46.680 --> 0:26:51.520
<v Speaker 1>young boys, five year four Rent, and it's Cooled Storytime,

0:26:51.600 --> 0:26:56.160
<v Speaker 1>and it's him telling the story about a guy that's

0:26:56.600 --> 0:27:00.119
<v Speaker 1>in the hood. You know, he gets locked up and

0:27:00.119 --> 0:27:02.679
<v Speaker 1>he goes through all types of things in jail, and

0:27:03.119 --> 0:27:04.520
<v Speaker 1>you know, you just I want you to go look

0:27:04.520 --> 0:27:04.960
<v Speaker 1>at the video.

0:27:05.080 --> 0:27:06.280
<v Speaker 3>You don't if you haven't seen it.

0:27:06.320 --> 0:27:08.159
<v Speaker 1>So I don't want to give the whole story with

0:27:08.320 --> 0:27:11.160
<v Speaker 1>but it's a it's a real compelling telle that if

0:27:11.200 --> 0:27:13.639
<v Speaker 1>I was a young boy and I'm following the drill

0:27:13.720 --> 0:27:16.480
<v Speaker 1>scene and all listen and I hear five year who's

0:27:16.520 --> 0:27:19.520
<v Speaker 1>one of like the premier drill artists, and he gives

0:27:19.640 --> 0:27:24.720
<v Speaker 1>this perspective, it would make me just listen, Damn, it's

0:27:24.720 --> 0:27:26.720
<v Speaker 1>called Storytime.

0:27:26.880 --> 0:27:28.159
<v Speaker 3>Storytime. Go look it up.

0:27:28.200 --> 0:27:30.679
<v Speaker 1>Man shout out to five years for this video. You know,

0:27:30.760 --> 0:27:32.840
<v Speaker 1>five years. Like I said, he's one on my young boys.

0:27:32.840 --> 0:27:35.120
<v Speaker 1>I always kick it to kick it with him from.

0:27:35.000 --> 0:27:35.520
<v Speaker 3>Time to time.

0:27:35.600 --> 0:27:39.040
<v Speaker 1>Sometimes he's a little you know, he goes on the

0:27:39.080 --> 0:27:42.000
<v Speaker 1>customers some saying some things that I don't always agree with.

0:27:42.680 --> 0:27:46.960
<v Speaker 1>But I'm into counsel culture that cancel culture. So a

0:27:47.040 --> 0:27:48.879
<v Speaker 1>lot of times I sit and have comps. I might

0:27:48.960 --> 0:27:51.679
<v Speaker 1>da him as, hey, you know, just understand that this

0:27:51.760 --> 0:27:53.760
<v Speaker 1>is what your platform is. And when you say such

0:27:53.760 --> 0:27:57.840
<v Speaker 1>and such, you know you're inspiring and motivating these type

0:27:57.880 --> 0:27:59.680
<v Speaker 1>people or these type of activities.

0:28:00.119 --> 0:28:02.560
<v Speaker 3>So I do that to him a lot. Yeah.

0:28:02.760 --> 0:28:07.200
<v Speaker 2>I mean every time we have been in space with him,

0:28:07.359 --> 0:28:11.480
<v Speaker 2>he seems to be just a very just a good guy,

0:28:12.119 --> 0:28:14.679
<v Speaker 2>you know, a nice kind person. Of course, when I

0:28:14.720 --> 0:28:17.560
<v Speaker 2>heard him say recently, first of all, I'm gonna go

0:28:17.600 --> 0:28:20.359
<v Speaker 2>listen to a storytime so I can be up on

0:28:20.480 --> 0:28:23.480
<v Speaker 2>these these songs, I think it's like you said, it's

0:28:23.480 --> 0:28:27.159
<v Speaker 2>a message, whether or not everybody thinks it's a positive

0:28:27.240 --> 0:28:29.680
<v Speaker 2>message or I'm not saying storytime isn't. I'm just saying

0:28:29.720 --> 0:28:33.520
<v Speaker 2>whatever in this segment. The message, whether you think it's

0:28:33.600 --> 0:28:36.320
<v Speaker 2>positive or not. Sometimes it's just what someone needs to

0:28:36.400 --> 0:28:38.640
<v Speaker 2>hear in order for them to make a change or

0:28:38.680 --> 0:28:43.880
<v Speaker 2>to keep going in a difficult situation. So for our

0:28:44.160 --> 0:28:48.880
<v Speaker 2>Women's History Month segment today, I'm really into this topic

0:28:49.160 --> 0:28:54.920
<v Speaker 2>because you know, online there's a lot of people who

0:28:54.960 --> 0:28:56.680
<v Speaker 2>have so many opinion You know how I feel. I

0:28:56.720 --> 0:28:58.800
<v Speaker 2>think I feel like every week I'm talking about the

0:28:58.920 --> 0:29:01.720
<v Speaker 2>opinions on the internet. But there's a difference between the

0:29:01.760 --> 0:29:06.640
<v Speaker 2>opinions of those of us who are somewhat more mainly

0:29:06.760 --> 0:29:11.080
<v Speaker 2>inexperienced in areas and people who actually have experience, who

0:29:11.120 --> 0:29:14.959
<v Speaker 2>are actually doing business and who have actually grown businesses

0:29:15.000 --> 0:29:17.680
<v Speaker 2>from start to finish and really you know, got themselves

0:29:17.760 --> 0:29:22.640
<v Speaker 2>into these places that become a beacon for the rest

0:29:22.680 --> 0:29:25.480
<v Speaker 2>of us who are working towards it. And so today

0:29:25.640 --> 0:29:28.680
<v Speaker 2>there is a black woman that we're bringing on who

0:29:28.720 --> 0:29:31.480
<v Speaker 2>has a brand that is well known to black people.

0:29:31.520 --> 0:29:33.280
<v Speaker 2>You're not going to really know, even though she might

0:29:33.360 --> 0:29:34.720
<v Speaker 2>have some tips for you too.

0:29:36.360 --> 0:29:40.400
<v Speaker 3>You don't know.

0:29:41.760 --> 0:29:46.720
<v Speaker 2>Yes, anyway, See this is why I can't, I really can't.

0:29:47.000 --> 0:29:47.760
<v Speaker 3>But we are.

0:29:50.200 --> 0:29:54.800
<v Speaker 2>Just because your grandma, anyway, can we talk about it?

0:29:55.720 --> 0:29:59.960
<v Speaker 2>And so we're bringing a beautiful woman on today with us.

0:30:00.480 --> 0:30:05.800
<v Speaker 2>Mahisha Dellinger and Mahesha launched Curls, a beauty brand that

0:30:05.960 --> 0:30:09.400
<v Speaker 2>began in two thousand and two. I know curls, like

0:30:09.520 --> 0:30:13.560
<v Speaker 2>all the girls know curls, especially you know Black women

0:30:13.600 --> 0:30:16.680
<v Speaker 2>who have natural hair or like to wear their locks

0:30:16.720 --> 0:30:20.960
<v Speaker 2>and their curls. She started this brand in two thousand

0:30:20.960 --> 0:30:25.160
<v Speaker 2>and two from her home in her garage in Sacramento.

0:30:26.040 --> 0:30:29.840
<v Speaker 2>And at the time, there were no textured brands, like

0:30:29.920 --> 0:30:32.880
<v Speaker 2>textured hair aisles. So when you go into the store,

0:30:32.920 --> 0:30:35.480
<v Speaker 2>you know, they got everything for everybody else but us.

0:30:35.640 --> 0:30:38.280
<v Speaker 2>But that's changing. And I like to think, and I'm

0:30:38.280 --> 0:30:41.240
<v Speaker 2>sure you know, as we bring Mahisha on, she can

0:30:41.320 --> 0:30:44.400
<v Speaker 2>talk about how her brand was one of those to

0:30:44.480 --> 0:30:48.280
<v Speaker 2>sort of begin the process of people paying attention to

0:30:48.760 --> 0:30:52.440
<v Speaker 2>the kinks, the coils, the curls, and our hair, our

0:30:52.520 --> 0:30:57.040
<v Speaker 2>actual natural texture. And today I'm really excited that this

0:30:57.120 --> 0:31:01.280
<v Speaker 2>woman who has built an empire of estimated to be

0:31:01.480 --> 0:31:06.880
<v Speaker 2>over twenty million dollars in this haircare world in one

0:31:07.040 --> 0:31:08.680
<v Speaker 2>hundred thousand stores.

0:31:09.080 --> 0:31:09.400
<v Speaker 3>Wow.

0:31:10.080 --> 0:31:14.480
<v Speaker 2>Huge, huge, So let's let's let's welcome our guest. Ms Dellon,

0:31:14.560 --> 0:31:17.960
<v Speaker 2>Jermis Mahisha to the show today and I love it

0:31:18.000 --> 0:31:20.400
<v Speaker 2>too because she's got a black name like Tamika Mas.

0:31:20.600 --> 0:31:29.000
<v Speaker 2>You know what I'm saying, Thank you Black Month, and

0:31:29.120 --> 0:31:32.040
<v Speaker 2>we just finished Black and Black Month and now it's

0:31:32.040 --> 0:31:33.719
<v Speaker 2>Happy Women's History.

0:31:34.160 --> 0:31:37.320
<v Speaker 5>Yes, Happy Women's History months, all my beautiful black women.

0:31:37.400 --> 0:31:41.640
<v Speaker 5>And otherwise red is your colors. Thank you, darling, thank

0:31:41.680 --> 0:31:44.200
<v Speaker 5>you so tell us.

0:31:44.160 --> 0:31:46.840
<v Speaker 2>Tell us. I mean there's so much that we can discuss.

0:31:47.160 --> 0:31:51.040
<v Speaker 2>We ultimately want to get to this idea. You know,

0:31:51.200 --> 0:31:53.680
<v Speaker 2>Black folks be like, why we why we can't just

0:31:54.080 --> 0:31:56.520
<v Speaker 2>keep all of our stuff? Why we got to involve

0:31:56.600 --> 0:31:59.240
<v Speaker 2>other people in our stuff? And you know, every time

0:31:59.280 --> 0:32:03.600
<v Speaker 2>we see the my Ls and the main Choices and others,

0:32:03.640 --> 0:32:07.479
<v Speaker 2>these brands that really came behind you, right when they

0:32:08.040 --> 0:32:11.400
<v Speaker 2>scale they sell, you know, people feel a way about it.

0:32:11.440 --> 0:32:14.480
<v Speaker 2>They feel the product has changed, They feel so many things,

0:32:14.480 --> 0:32:16.520
<v Speaker 2>and we want to get into that. But before we

0:32:16.600 --> 0:32:20.400
<v Speaker 2>go there, talk to us about your journey Sacramento in

0:32:20.480 --> 0:32:23.360
<v Speaker 2>the garage. To get to where you are now, you

0:32:23.440 --> 0:32:25.440
<v Speaker 2>have to have some faith and some talent.

0:32:26.280 --> 0:32:28.120
<v Speaker 5>Yes, well, it was a lot of faith and a

0:32:28.120 --> 0:32:31.360
<v Speaker 5>lot of frustration obviously in corporate America because I was

0:32:31.400 --> 0:32:35.400
<v Speaker 5>dealing with the racist manager at Intel Corporation that targeted

0:32:35.440 --> 0:32:37.920
<v Speaker 5>me and was helping on getting rid of me. Despite

0:32:37.960 --> 0:32:42.640
<v Speaker 5>being an exceptional employee, despite you know, killing every single

0:32:42.960 --> 0:32:46.280
<v Speaker 5>level of achievement I'm supposed to, despite being the first

0:32:46.320 --> 0:32:49.000
<v Speaker 5>one in, the last one out, I was targeted. And

0:32:49.080 --> 0:32:51.320
<v Speaker 5>so when I was put on a corrective action plan

0:32:52.000 --> 0:32:53.600
<v Speaker 5>to get rid of me in six months, I was

0:32:53.640 --> 0:32:57.280
<v Speaker 5>a young single mother without anyone to look for to

0:32:57.320 --> 0:32:59.760
<v Speaker 5>help me. My mom love me, but she can provide

0:32:59.760 --> 0:33:02.440
<v Speaker 5>a resources. Her dad left me when I was six

0:33:02.480 --> 0:33:06.200
<v Speaker 5>months pregnant. It was all on me. So that really

0:33:06.320 --> 0:33:10.440
<v Speaker 5>changed how I viewed corporate America how I viewed because

0:33:10.480 --> 0:33:13.560
<v Speaker 5>I thought before that I was gonna retire from Mentel.

0:33:14.040 --> 0:33:16.320
<v Speaker 5>I was a proud and tell employee. I was looking

0:33:16.360 --> 0:33:18.680
<v Speaker 5>forward to doing all the things and just scale up

0:33:18.720 --> 0:33:24.000
<v Speaker 5>that ladder quickly. And I was disillusioned really quickly, right size,

0:33:24.080 --> 0:33:26.920
<v Speaker 5>left sized, ostracized in corporate America, and realized that that

0:33:27.000 --> 0:33:31.200
<v Speaker 5>wasn't the path for me. So that experience ultimately led

0:33:31.240 --> 0:33:35.360
<v Speaker 5>me to my destiny. And so I thanked this gentleman

0:33:35.840 --> 0:33:38.600
<v Speaker 5>on Facebook because I saw how he you know, he

0:33:38.680 --> 0:33:40.880
<v Speaker 5>steals an Intel. I found him and sent him a

0:33:40.920 --> 0:33:45.719
<v Speaker 5>to word google our message and Facebook and said google

0:33:45.800 --> 0:33:48.680
<v Speaker 5>me because I want him to know that what he

0:33:48.880 --> 0:33:52.240
<v Speaker 5>tried to do wasn't gonna happen. I actually scaled to

0:33:52.280 --> 0:33:54.120
<v Speaker 5>where I needed to be, So I thanked him for that.

0:33:54.600 --> 0:33:58.480
<v Speaker 5>But you know, my journey was one that was because

0:33:58.680 --> 0:34:02.440
<v Speaker 5>I felt my back was against the wall in corporate

0:34:02.520 --> 0:34:04.920
<v Speaker 5>I had no one else to fall back on. I

0:34:04.960 --> 0:34:08.799
<v Speaker 5>had to find another path and I was newly natural mother.

0:34:08.840 --> 0:34:11.760
<v Speaker 5>As I mentioned, I had a young daughter. Was looking

0:34:11.760 --> 0:34:15.000
<v Speaker 5>for products for me and my daughter. The aisle, as

0:34:15.040 --> 0:34:18.279
<v Speaker 5>you mentioned and for us, was non existent, and the

0:34:18.320 --> 0:34:23.520
<v Speaker 5>options we had were like pink lotion, breeze, Jerry Cole juice,

0:34:23.719 --> 0:34:26.560
<v Speaker 5>all the things we've used going up. And sometimes my

0:34:26.600 --> 0:34:28.960
<v Speaker 5>hair looked cool. Sometimes it would look like Jerry curl,

0:34:29.040 --> 0:34:32.280
<v Speaker 5>sometimes it looked like all whatever. Right, It was never consistent,

0:34:32.320 --> 0:34:35.600
<v Speaker 5>but most importantly I wanted something that was natural, and

0:34:35.719 --> 0:34:37.560
<v Speaker 5>she was young. I don't want to call the chemicals

0:34:37.600 --> 0:34:38.040
<v Speaker 5>on her hair.

0:34:38.520 --> 0:34:39.920
<v Speaker 2>And that's how it was birth.

0:34:40.040 --> 0:34:43.720
<v Speaker 5>So the frustration of corporate America, the lack of options

0:34:43.760 --> 0:34:47.560
<v Speaker 5>on market, and being a consumer myself, that trifecta brought

0:34:47.600 --> 0:34:51.279
<v Speaker 5>together the birth of curls. And I don't think that

0:34:51.360 --> 0:34:53.960
<v Speaker 5>without that experience in corporate that I may have, I

0:34:54.080 --> 0:34:56.799
<v Speaker 5>may I might have stepped out into that path. But

0:34:56.880 --> 0:34:59.560
<v Speaker 5>I was pushed because I saw that in six months

0:34:59.600 --> 0:35:02.000
<v Speaker 5>I was about to be let go and I had

0:35:02.040 --> 0:35:05.000
<v Speaker 5>to start working out the path to get to something else.

0:35:06.320 --> 0:35:09.520
<v Speaker 1>So what was that journey? Like, I hear the path?

0:35:09.600 --> 0:35:11.719
<v Speaker 1>So when you first, what was the first thing you did?

0:35:11.760 --> 0:35:15.319
<v Speaker 1>Because just meet this hearing. Okay, you know what, it's

0:35:15.360 --> 0:35:18.160
<v Speaker 1>not the like a lot of people, especially people in

0:35:18.160 --> 0:35:21.600
<v Speaker 1>our communities, we feel impression like we want to do things,

0:35:21.840 --> 0:35:24.839
<v Speaker 1>but we see the end and we were like it's

0:35:24.840 --> 0:35:25.319
<v Speaker 1>too hard.

0:35:25.400 --> 0:35:26.560
<v Speaker 3>I can't. I gotta do this.

0:35:26.640 --> 0:35:28.400
<v Speaker 1>I'm gonna do that. I'm gotta do this. So what

0:35:28.640 --> 0:35:30.799
<v Speaker 1>what did you do? Like how did you just start

0:35:30.880 --> 0:35:32.440
<v Speaker 1>and just get up and say look, I'm gonna look.

0:35:32.640 --> 0:35:33.720
<v Speaker 1>Did you do some research?

0:35:33.840 --> 0:35:36.840
<v Speaker 5>Like what was that process that I'm gonna tell you

0:35:36.920 --> 0:35:39.000
<v Speaker 5>that process before? I want to say though that the

0:35:39.080 --> 0:35:44.160
<v Speaker 5>black female entrepreneurs are the fastest growing segment of entrepreneurs

0:35:44.440 --> 0:35:48.040
<v Speaker 5>because we are so disenfranchised with corporate that we're finding

0:35:48.120 --> 0:35:51.520
<v Speaker 5>other ways to make our livelihood happen. But what I

0:35:51.560 --> 0:35:54.640
<v Speaker 5>did was I started by doing my due diligence which

0:35:54.680 --> 0:35:57.360
<v Speaker 5>was my research and I wanted to see, one, what

0:35:57.480 --> 0:35:59.640
<v Speaker 5>does it take to start a business in hair care?

0:36:00.040 --> 0:36:01.680
<v Speaker 5>And the first thing I learned, of course, I needed

0:36:01.880 --> 0:36:04.560
<v Speaker 5>was a cosmetic chemist, someone that was going to make

0:36:04.600 --> 0:36:07.960
<v Speaker 5>the formula of the recipe right. And finding that person,

0:36:08.920 --> 0:36:11.840
<v Speaker 5>I was like, Okay, cosmetic chemists, Awesome, where I go now?

0:36:12.160 --> 0:36:15.440
<v Speaker 5>So I went to the Society Cosmetic Chemists and joined

0:36:15.440 --> 0:36:19.239
<v Speaker 5>that organization and met some chemists and interviewed through that process,

0:36:19.440 --> 0:36:23.440
<v Speaker 5>and then from there I found someone and Gary Gallanti,

0:36:23.560 --> 0:36:27.240
<v Speaker 5>I've never forget his name, Gary Gallanti, and I hired

0:36:27.320 --> 0:36:31.840
<v Speaker 5>him and he started. We started with four initial products,

0:36:31.920 --> 0:36:35.279
<v Speaker 5>just four, and we went through the process of R

0:36:35.280 --> 0:36:38.239
<v Speaker 5>and D, which looked like, let's talk about what you

0:36:38.280 --> 0:36:40.680
<v Speaker 5>want in the products, what don't you want in the products?

0:36:40.760 --> 0:36:43.720
<v Speaker 5>And then it would sample them, send me batch samples

0:36:43.760 --> 0:36:46.480
<v Speaker 5>of each like eight or so or ten each of

0:36:46.480 --> 0:36:49.799
<v Speaker 5>the products. I would test them, give back feedback, and

0:36:49.840 --> 0:36:52.200
<v Speaker 5>then we kept going. That was a nine month process

0:36:52.280 --> 0:36:54.640
<v Speaker 5>right until we got it perfect it. And along the

0:36:54.640 --> 0:36:57.879
<v Speaker 5>way as he was doing that, we created the website.

0:36:57.960 --> 0:37:01.480
<v Speaker 5>We started to design the low go, the labels, you know,

0:37:01.840 --> 0:37:06.239
<v Speaker 5>picking packaging all that. So during that whole process, of

0:37:06.760 --> 0:37:09.200
<v Speaker 5>R and D, which is nine months. I'm doing everything

0:37:09.200 --> 0:37:13.680
<v Speaker 5>else also, so then we're ready to launch right April second,

0:37:14.040 --> 0:37:16.920
<v Speaker 5>turn the switch on the on the website. And it

0:37:16.960 --> 0:37:19.400
<v Speaker 5>was funny, I had eight orders that day. I was like, whoa,

0:37:20.040 --> 0:37:20.960
<v Speaker 5>I have eight orders.

0:37:21.040 --> 0:37:21.279
<v Speaker 1>Yay.

0:37:21.360 --> 0:37:24.200
<v Speaker 2>I was so excited, and it was.

0:37:24.320 --> 0:37:26.040
<v Speaker 5>That was the beginning of it. It was an e

0:37:26.080 --> 0:37:30.160
<v Speaker 5>commerce only journey for a few years, several years. And

0:37:30.200 --> 0:37:32.719
<v Speaker 5>so one thing I do when I mentor my mentees,

0:37:33.680 --> 0:37:36.120
<v Speaker 5>do not think when you launch a product and have

0:37:36.520 --> 0:37:39.480
<v Speaker 5>something in the market two point five seconds, that you

0:37:39.480 --> 0:37:44.000
<v Speaker 5>should go straight to retail. Retail can wipe you clean

0:37:44.640 --> 0:37:47.760
<v Speaker 5>if you do not have a good structure in place,

0:37:48.120 --> 0:37:51.919
<v Speaker 5>if you don't have the turns. Every store every week

0:37:52.000 --> 0:37:54.440
<v Speaker 5>has to sell a certain amount. If you don't keep up,

0:37:54.520 --> 0:37:58.080
<v Speaker 5>they will delete you. And with that deletion comes bill

0:37:58.239 --> 0:38:00.960
<v Speaker 5>that will hit you in the post that will can

0:38:01.000 --> 0:38:05.279
<v Speaker 5>take your business out. So I did it the conservative

0:38:05.360 --> 0:38:08.640
<v Speaker 5>and strategic way, which was dot com for a while.

0:38:08.760 --> 0:38:12.920
<v Speaker 5>Built up my demand, my consumer base understood her needs,

0:38:12.960 --> 0:38:15.200
<v Speaker 5>wants and demands on what she was looking for, what

0:38:15.280 --> 0:38:18.400
<v Speaker 5>she was missing. So we instantly went from just four

0:38:19.120 --> 0:38:21.040
<v Speaker 5>to eight. We bought in the kids line and then

0:38:21.120 --> 0:38:23.680
<v Speaker 5>from that we grew to like twenty five and then

0:38:23.719 --> 0:38:27.960
<v Speaker 5>we kept going, so twenty five meeting between two lines

0:38:28.000 --> 0:38:30.480
<v Speaker 5>of kids of blind and adult life, and then we

0:38:30.600 --> 0:38:33.720
<v Speaker 5>perfected them before we're ready to be exposed on that level.

0:38:34.000 --> 0:38:37.080
<v Speaker 5>So take the time, and I always say to take

0:38:37.120 --> 0:38:40.799
<v Speaker 5>the time that while you're kind of obscure, to get

0:38:40.840 --> 0:38:44.200
<v Speaker 5>those things right and understand your market, understand that you

0:38:44.239 --> 0:38:47.080
<v Speaker 5>have enough of a base to support retail, and then

0:38:47.160 --> 0:38:49.120
<v Speaker 5>go pitch. And that's the little proach I took.

0:38:49.560 --> 0:38:52.640
<v Speaker 2>And you used your products on your yourself and your

0:38:52.800 --> 0:38:55.839
<v Speaker 2>daughter for a while before you decide, and I'm sure

0:38:55.960 --> 0:38:59.480
<v Speaker 2>friends or who never was in your your space that

0:38:59.560 --> 0:39:01.680
<v Speaker 2>you could use it on. That's another thing that I

0:39:02.400 --> 0:39:05.080
<v Speaker 2>notice that there are a lot of people who want

0:39:05.120 --> 0:39:07.719
<v Speaker 2>to sell a product and they're so quick to try

0:39:07.719 --> 0:39:10.480
<v Speaker 2>to get it out there right, But it takes time.

0:39:10.560 --> 0:39:13.759
<v Speaker 2>It sounds like you were baking for a while and

0:39:13.800 --> 0:39:18.040
<v Speaker 2>figuring it out that and I think social media has really,

0:39:18.800 --> 0:39:25.960
<v Speaker 2>unfortunately given us the impression that the timeline can be

0:39:26.040 --> 0:39:29.239
<v Speaker 2>so quick, and it doesn't give people an opportunity to

0:39:29.239 --> 0:39:31.680
<v Speaker 2>build their business beyond their product, like you may have

0:39:31.719 --> 0:39:34.439
<v Speaker 2>been using your shade, but a mixture for a while,

0:39:34.480 --> 0:39:36.760
<v Speaker 2>But that doesn't mean that it's ready to be sold

0:39:36.880 --> 0:39:40.640
<v Speaker 2>to other people and that you have the capacity to

0:39:40.760 --> 0:39:44.880
<v Speaker 2>take on what it looks like to have an actual business.

0:39:44.880 --> 0:39:46.720
<v Speaker 2>I mean, I think that's what I hear you saying

0:39:47.160 --> 0:39:50.479
<v Speaker 2>absolutely one hundred and ten percent. You have to have

0:39:50.800 --> 0:39:54.320
<v Speaker 2>the systems in place, you have to have operations solid,

0:39:54.360 --> 0:39:58.840
<v Speaker 2>you have to have a strong consumer monthly demand every

0:39:58.920 --> 0:40:00.839
<v Speaker 2>single month. You have to to a point to know

0:40:01.000 --> 0:40:03.279
<v Speaker 2>that when you're slow month sard. If you don't know

0:40:03.320 --> 0:40:05.160
<v Speaker 2>that already, then you have been in business long enough.

0:40:05.480 --> 0:40:09.040
<v Speaker 5>I'm slow between January and February, or I'm slow October

0:40:09.040 --> 0:40:10.920
<v Speaker 5>and November, that's the time to re up. Or do

0:40:11.520 --> 0:40:14.680
<v Speaker 5>you know more investment or I know that you know

0:40:14.840 --> 0:40:19.080
<v Speaker 5>that my customer base is eighteen to twenty five and

0:40:19.200 --> 0:40:21.640
<v Speaker 5>therefore they need X y Z for me. If you

0:40:21.680 --> 0:40:24.799
<v Speaker 5>don't know your base, your processes, who you are, who

0:40:24.840 --> 0:40:28.080
<v Speaker 5>you're selling to, and what your levels of commitment could

0:40:28.080 --> 0:40:31.000
<v Speaker 5>be to a retailer because they're going to expect a

0:40:31.160 --> 0:40:34.239
<v Speaker 5>lot from you, then you're not ready. And I just

0:40:34.320 --> 0:40:40.120
<v Speaker 5>had someone come to me that went to retail and

0:40:40.520 --> 0:40:44.520
<v Speaker 5>she her company got they brought them in during after

0:40:44.600 --> 0:40:47.080
<v Speaker 5>George Floyd. Right, they carriated this, you know, this whole

0:40:47.360 --> 0:40:51.120
<v Speaker 5>accelerator program for black brands. And now fast forward to today,

0:40:51.840 --> 0:40:55.160
<v Speaker 5>no more focused. She's an indie brand and a sauce business.

0:40:55.160 --> 0:40:58.319
<v Speaker 5>She has a sauce, a wing sauce brand, and they're

0:40:58.320 --> 0:41:02.040
<v Speaker 5>deleting her. So the support went away. She's getting deleted now.

0:41:02.040 --> 0:41:05.239
<v Speaker 5>I helped her negotiate to not have that chargeback feet

0:41:05.239 --> 0:41:07.279
<v Speaker 5>I told you about that would let you come for

0:41:07.360 --> 0:41:10.439
<v Speaker 5>your pocketbook. I helped to negotiate that out, so she's

0:41:10.480 --> 0:41:13.720
<v Speaker 5>at least exiting without that big bill. That doesn't usually happen.

0:41:14.080 --> 0:41:19.240
<v Speaker 5>But we're gonna use that story and her experience to teach.

0:41:19.719 --> 0:41:21.319
<v Speaker 5>So we're gonna have this big We're gonna do a

0:41:21.360 --> 0:41:24.120
<v Speaker 5>live We're gonna do an event to talk about retail

0:41:24.160 --> 0:41:28.640
<v Speaker 5>readiness with a buyer that buys for a national retailer,

0:41:29.080 --> 0:41:32.960
<v Speaker 5>so that we can help other brands blackbrass specifically know

0:41:33.239 --> 0:41:34.200
<v Speaker 5>how to do this right.

0:41:35.239 --> 0:41:37.279
<v Speaker 1>So I want to ask another question before we get

0:41:37.680 --> 0:41:41.560
<v Speaker 1>into that. You know, you started your business before there

0:41:41.640 --> 0:41:44.600
<v Speaker 1>was really like a big Internet presence and a lot

0:41:44.600 --> 0:41:48.799
<v Speaker 1>of Internet marketing, and that was in two thousand and two.

0:41:48.800 --> 0:41:51.120
<v Speaker 1>Do you do you think it's easier now or do

0:41:51.200 --> 0:41:53.640
<v Speaker 1>you feel like it's helped your business or was it

0:41:53.680 --> 0:41:56.080
<v Speaker 1>a lot better for you be forwards Internet because you

0:41:56.160 --> 0:42:02.480
<v Speaker 1>were more into it, or there was a ground.

0:42:00.960 --> 0:42:04.760
<v Speaker 5>What are you compared to I think it's definitely easier

0:42:04.960 --> 0:42:07.000
<v Speaker 5>back then or worth you know, you can go hire

0:42:07.239 --> 0:42:11.040
<v Speaker 5>an influencer or influencers to support your brand, your launch.

0:42:11.120 --> 0:42:13.000
<v Speaker 5>It was definitely a lot more gorilla marketing if you

0:42:13.000 --> 0:42:16.080
<v Speaker 5>didn't have the dollars supporting you to do the heavy marketing,

0:42:16.080 --> 0:42:17.759
<v Speaker 5>which I did not, So it was a lot of

0:42:17.800 --> 0:42:20.680
<v Speaker 5>definitely going where the consumer, was a lot of sampling,

0:42:20.800 --> 0:42:25.640
<v Speaker 5>et cetera. But definitely it was before MySpace, I mean

0:42:25.680 --> 0:42:27.759
<v Speaker 5>think about it. So it was a different approach then,

0:42:28.200 --> 0:42:30.840
<v Speaker 5>and so the brand grew over time, and so now

0:42:30.920 --> 0:42:34.120
<v Speaker 5>you know, after over one hundred and you know, eighty

0:42:34.160 --> 0:42:36.760
<v Speaker 5>million dollars worth of sales. You know, over the course

0:42:36.760 --> 0:42:41.920
<v Speaker 5>of the time, we've seen the different different the lifespans

0:42:41.400 --> 0:42:45.239
<v Speaker 5>of this industry, from the life of the industry to

0:42:45.360 --> 0:42:49.320
<v Speaker 5>technology to how to go to market, it's changed substantially.

0:42:50.560 --> 0:42:52.640
<v Speaker 5>And so one of the things what was your.

0:42:52.600 --> 0:42:57.840
<v Speaker 2>Marketing too then? Without so I feel like it means

0:42:59.360 --> 0:43:01.680
<v Speaker 2>your product must have been and must be and of

0:43:01.719 --> 0:43:03.759
<v Speaker 2>course I know it because I know your product, like

0:43:03.840 --> 0:43:06.920
<v Speaker 2>you're a legend and your products are legendary. But you

0:43:07.040 --> 0:43:10.160
<v Speaker 2>must have had some real good shit, because how did

0:43:10.200 --> 0:43:12.759
<v Speaker 2>you get you know what I mean? It must have

0:43:12.840 --> 0:43:16.759
<v Speaker 2>been a staple brand for people to love it the way.

0:43:16.920 --> 0:43:18.920
<v Speaker 5>Well, you know a lot of things that people that

0:43:19.000 --> 0:43:21.920
<v Speaker 5>we did then at the beginning was a lot of sampling.

0:43:22.400 --> 0:43:25.200
<v Speaker 5>You we not those little packets you get when you

0:43:25.239 --> 0:43:27.799
<v Speaker 5>go to like get in a magazine, No, I mean

0:43:27.840 --> 0:43:31.080
<v Speaker 5>those premium two ounces. We invested in that because that's

0:43:31.080 --> 0:43:33.719
<v Speaker 5>going to give you one enough of experience to feel it, right.

0:43:34.160 --> 0:43:37.120
<v Speaker 5>But we know that if a black woman fought loved

0:43:37.120 --> 0:43:39.560
<v Speaker 5>something and she loves it, so she'll buy it again.

0:43:39.880 --> 0:43:42.680
<v Speaker 5>So we needed her to experience it. So we invested

0:43:42.680 --> 0:43:45.040
<v Speaker 5>heavily and sampling and then went to where she was

0:43:45.239 --> 0:43:48.720
<v Speaker 5>right So whether that be you know, concerts were sampling

0:43:48.760 --> 0:43:51.680
<v Speaker 5>at or events wherever black women were didn't have to

0:43:51.680 --> 0:43:54.919
<v Speaker 5>be hair related, just where audience was that that's where

0:43:54.920 --> 0:43:57.160
<v Speaker 5>we would be. And so we were on the ground

0:43:57.160 --> 0:44:00.440
<v Speaker 5>a lot, and we had lots of curls and backs

0:44:00.480 --> 0:44:02.480
<v Speaker 5>that were out all the different cities doing a lot

0:44:02.520 --> 0:44:06.200
<v Speaker 5>of sampling, and you know, no, no, no requirements, do anything.

0:44:06.520 --> 0:44:09.200
<v Speaker 5>Here's you know the product, tell you about it, how

0:44:09.239 --> 0:44:10.520
<v Speaker 5>you can love it, it's great for you. Hear what

0:44:10.600 --> 0:44:13.440
<v Speaker 5>to do with it and where to buy it. And

0:44:13.560 --> 0:44:18.160
<v Speaker 5>that turned over to continual and repeat customers. You spent

0:44:18.280 --> 0:44:21.400
<v Speaker 5>a lot of money. Yeah, and I think it's an investment.

0:44:21.440 --> 0:44:24.719
<v Speaker 5>I'm always you. You want people to really experience the brand.

0:44:24.719 --> 0:44:26.719
<v Speaker 5>But then as they got to love the brand, then

0:44:26.719 --> 0:44:28.480
<v Speaker 5>you need to bring it back to what is the

0:44:28.480 --> 0:44:31.560
<v Speaker 5>brand offering for me beyond just a product. So that's

0:44:31.600 --> 0:44:35.040
<v Speaker 5>where you know, bringing that DNA of the brand owner

0:44:35.200 --> 0:44:39.319
<v Speaker 5>into the product. For me, it's giving back to black entrepreneurs.

0:44:39.360 --> 0:44:42.160
<v Speaker 5>And I created my Black Women and Million's Academy. That

0:44:42.239 --> 0:44:45.600
<v Speaker 5>academy helping women become millionaires is to help them when

0:44:45.600 --> 0:44:48.440
<v Speaker 5>you launch a product, usher them to and through success.

0:44:48.800 --> 0:44:50.799
<v Speaker 5>So that's a part of the DNA. What else am

0:44:50.840 --> 0:44:53.880
<v Speaker 5>I going to do for my consumers besides give her

0:44:53.920 --> 0:44:57.120
<v Speaker 5>a product? I can help her. She's the fastest growing

0:44:57.120 --> 0:45:01.880
<v Speaker 5>segment of entrepreneurs become successful through this program. So, and

0:45:01.920 --> 0:45:04.920
<v Speaker 5>it's something I was doing before curl LL before I

0:45:04.960 --> 0:45:09.640
<v Speaker 5>became successful during Curls, helping people with their businesses. So

0:45:09.760 --> 0:45:13.359
<v Speaker 5>I think it's twofold, and people really buy into when

0:45:13.360 --> 0:45:16.960
<v Speaker 5>they see something authentic, right, you can't get that from

0:45:17.000 --> 0:45:19.520
<v Speaker 5>a pantein. You're never gonna be the touch of panteen,

0:45:19.600 --> 0:45:20.920
<v Speaker 5>you know, the founder that you're not going to be

0:45:20.960 --> 0:45:23.760
<v Speaker 5>the connect. They're not going to care about the community.

0:45:24.040 --> 0:45:28.160
<v Speaker 5>And I think supporting black brands and black brands are

0:45:28.160 --> 0:45:30.640
<v Speaker 5>getting back should be where we place our money.

0:45:31.400 --> 0:45:32.959
<v Speaker 3>So that brings me to my question.

0:45:33.360 --> 0:45:38.479
<v Speaker 1>So we know that black brands have you know, we

0:45:38.600 --> 0:45:41.520
<v Speaker 1>I listen to content a lot of times, although kindes

0:45:41.520 --> 0:45:44.040
<v Speaker 1>are crazy, but he says a lot of things that

0:45:44.160 --> 0:45:47.360
<v Speaker 1>I've realized that this seems to be a ceiling for

0:45:47.440 --> 0:45:50.759
<v Speaker 1>black brands. There's always the siling for black brands. And

0:45:51.160 --> 0:45:53.279
<v Speaker 1>no matter how big you are, how big you are,

0:45:53.280 --> 0:45:55.799
<v Speaker 1>you don't reach to be the Pantings. You don't.

0:45:56.040 --> 0:45:57.640
<v Speaker 3>They don't allow you to do that.

0:45:57.760 --> 0:46:00.040
<v Speaker 1>And a lot of times what we do is we

0:46:00.080 --> 0:46:03.480
<v Speaker 1>merge with other companies. We merge bigger you know, parents

0:46:03.480 --> 0:46:06.280
<v Speaker 1>and companies, and sometimes it works up, sometimes it doesn't.

0:46:06.440 --> 0:46:10.040
<v Speaker 1>What do you think is going to take, as somebody

0:46:10.360 --> 0:46:14.399
<v Speaker 1>who's done probably everything possible in this business, is going

0:46:14.440 --> 0:46:18.439
<v Speaker 1>to take for black businesses to emerge without the health

0:46:18.560 --> 0:46:22.480
<v Speaker 1>of the you know, other organizations of other people.

0:46:25.200 --> 0:46:28.719
<v Speaker 2>Would I like people, Okay, collaboration.

0:46:29.480 --> 0:46:31.440
<v Speaker 5>Bottom line, we're gonna have to be the work together

0:46:31.480 --> 0:46:35.520
<v Speaker 5>the way that other communities do. We unfortunately don't do

0:46:35.719 --> 0:46:39.759
<v Speaker 5>that well. Yet some do, but I strive not on

0:46:39.800 --> 0:46:43.440
<v Speaker 5>a big enough platform to impact change. If all of

0:46:43.480 --> 0:46:46.360
<v Speaker 5>the people say, think about all the how many billionaires

0:46:46.440 --> 0:46:48.560
<v Speaker 5>we have in our community? I know they're not a

0:46:48.560 --> 0:46:50.920
<v Speaker 5>lot of billionaires in our community. How many millionaires? How

0:46:50.920 --> 0:46:54.480
<v Speaker 5>many multi millionaires? Like it has to be a strategic

0:46:54.640 --> 0:46:58.480
<v Speaker 5>approach to this that we want to build something that

0:46:58.520 --> 0:47:02.719
<v Speaker 5>we can you know, others and also build others up.

0:47:02.719 --> 0:47:05.480
<v Speaker 5>I think Richly was trying to do that, right, but

0:47:05.520 --> 0:47:07.640
<v Speaker 5>we need more than just the one right? How many

0:47:07.640 --> 0:47:08.520
<v Speaker 5>are doing that?

0:47:09.400 --> 0:47:09.600
<v Speaker 1>You know?

0:47:09.760 --> 0:47:12.279
<v Speaker 5>Like what if what if Okay, Beyonce just created her

0:47:12.280 --> 0:47:14.920
<v Speaker 5>hair Caroline right, I don't know if you try to yet. Okay,

0:47:14.920 --> 0:47:19.040
<v Speaker 5>what if jay Z and they're not they're not cool anymore?

0:47:19.080 --> 0:47:21.960
<v Speaker 5>But jay Z and Kanye came together and created some

0:47:21.960 --> 0:47:25.520
<v Speaker 5>sort of platform that could bring together a whole bunch

0:47:25.520 --> 0:47:28.359
<v Speaker 5>of black brands and the umbrella and lift them up

0:47:28.400 --> 0:47:30.840
<v Speaker 5>and bring and give them a level of education, the

0:47:30.920 --> 0:47:34.600
<v Speaker 5>level the access, the resource, the tools whatever they need

0:47:34.640 --> 0:47:39.720
<v Speaker 5>to get to an acquisition, right from maybe another black brand.

0:47:39.719 --> 0:47:42.920
<v Speaker 5>What if Magic Johnson bought black brands instead of his

0:47:43.280 --> 0:47:45.720
<v Speaker 5>what all the different brands he's buying and Shaquille O'Neil

0:47:46.080 --> 0:47:47.919
<v Speaker 5>and you know, the people who are investing in other

0:47:48.320 --> 0:47:51.560
<v Speaker 5>white brands, we need them to invest in the black brands.

0:47:51.560 --> 0:47:52.840
<v Speaker 5>That's what's gonna take collaboration.

0:47:53.800 --> 0:47:58.400
<v Speaker 2>Okay, So I like that. I mean I see a

0:47:58.440 --> 0:48:03.720
<v Speaker 2>lot of pushback of that out the mergers and the acquisitions,

0:48:03.800 --> 0:48:07.319
<v Speaker 2>as you said online right, as we see some of

0:48:07.360 --> 0:48:10.239
<v Speaker 2>the ladies and men. But it's generally, as you said,

0:48:10.360 --> 0:48:13.399
<v Speaker 2>at this point, a lot of women brands, once they

0:48:13.800 --> 0:48:17.120
<v Speaker 2>get to a particular place, they're looking to scale, they're

0:48:17.120 --> 0:48:19.600
<v Speaker 2>looking to sell their bit. Especially you want to sell

0:48:19.640 --> 0:48:22.680
<v Speaker 2>while you're hot, right, because that's that's the time when

0:48:22.719 --> 0:48:26.879
<v Speaker 2>you're when you're going to be most successful. But there

0:48:26.920 --> 0:48:29.440
<v Speaker 2>are people who feel like, why do we have to

0:48:29.480 --> 0:48:32.920
<v Speaker 2>sell outside of our community? To Maison's point, like, and

0:48:33.000 --> 0:48:35.839
<v Speaker 2>we know we don't have propit and gambles, you don't

0:48:35.920 --> 0:48:40.200
<v Speaker 2>have those big things. Would you say, like, what is it?

0:48:40.880 --> 0:48:43.920
<v Speaker 2>I mean, I want to articulate properly what I'm thinking

0:48:44.600 --> 0:48:48.399
<v Speaker 2>It's like, what's the point if you build something and

0:48:48.440 --> 0:48:50.640
<v Speaker 2>then you just have to sit in your in your

0:48:51.080 --> 0:48:54.400
<v Speaker 2>small studio with it. Is it not the point that

0:48:54.480 --> 0:48:57.560
<v Speaker 2>you're trying to grow to the to the place where

0:48:57.600 --> 0:49:01.359
<v Speaker 2>you become a multimillion if not billion dollar brand that

0:49:01.520 --> 0:49:07.640
<v Speaker 2>hires your own people, that allows other artists, talented whatever

0:49:07.760 --> 0:49:10.240
<v Speaker 2>we want to call them, chemists and all the things,

0:49:10.560 --> 0:49:13.359
<v Speaker 2>to then therefore start their own brands. But I think

0:49:13.400 --> 0:49:16.400
<v Speaker 2>that a lot of people don't know is that even possible.

0:49:16.440 --> 0:49:19.880
<v Speaker 2>Once these folks come in, they buy you, do you

0:49:20.000 --> 0:49:23.840
<v Speaker 2>still are you still in a position to grow other

0:49:24.320 --> 0:49:27.480
<v Speaker 2>smaller businesses once you get to that place or do

0:49:27.560 --> 0:49:29.440
<v Speaker 2>you just kind of get knocked out the box and

0:49:29.480 --> 0:49:33.000
<v Speaker 2>now it's just your face and someone else is running everything.

0:49:33.880 --> 0:49:36.440
<v Speaker 5>Well, it can work different ways depending on whatever structure

0:49:36.480 --> 0:49:39.800
<v Speaker 5>you put in place, right, but you could there For example,

0:49:40.040 --> 0:49:42.320
<v Speaker 5>say I want to say before I go into an answer,

0:49:42.920 --> 0:49:45.640
<v Speaker 5>when you create a business, you should have the end

0:49:45.680 --> 0:49:48.520
<v Speaker 5>goal in mind. You need to know that the exit

0:49:48.560 --> 0:49:51.480
<v Speaker 5>plan should be known when you launch. So if my

0:49:51.640 --> 0:49:54.520
<v Speaker 5>plan is to launch a brand and I know that

0:49:54.600 --> 0:49:56.960
<v Speaker 5>in five years, ten years i'm a scale and sell it,

0:49:57.960 --> 0:50:01.280
<v Speaker 5>that's fine, Or is my goal to create this business,

0:50:01.520 --> 0:50:03.719
<v Speaker 5>have generational wealth and have my children take it over.

0:50:04.160 --> 0:50:06.799
<v Speaker 5>That's fine. Whatever your plan is, you need to know

0:50:06.800 --> 0:50:09.600
<v Speaker 5>what the exit is because we don't live forever, you know, right,

0:50:09.680 --> 0:50:12.719
<v Speaker 5>We're not we have mortality here, So figure out that

0:50:12.760 --> 0:50:16.760
<v Speaker 5>exit plan out the gate. But can you like celebrate

0:50:16.880 --> 0:50:20.360
<v Speaker 5>and then scal others? Absolutely, it's a choice of deciding

0:50:20.400 --> 0:50:23.400
<v Speaker 5>how you use your resources, how use your talent, how

0:50:23.520 --> 0:50:27.440
<v Speaker 5>use your treasures? Right, so, as you sell and you

0:50:27.520 --> 0:50:30.759
<v Speaker 5>make your change and put some in your pocketbook, are

0:50:30.760 --> 0:50:33.359
<v Speaker 5>you reaching back to up others? Are you gonna, you know,

0:50:33.440 --> 0:50:36.760
<v Speaker 5>bring another another business to up? That's a personal decision

0:50:36.800 --> 0:50:39.680
<v Speaker 5>and that's what I hope that we are able to create.

0:50:39.719 --> 0:50:42.239
<v Speaker 5>And that was to my other point about collaboration. We

0:50:42.320 --> 0:50:46.959
<v Speaker 5>need to find a way to do that. And each

0:50:47.000 --> 0:50:49.160
<v Speaker 5>person has their own way and their own approach. And

0:50:49.280 --> 0:50:51.720
<v Speaker 5>for me, it's always been to who much is given,

0:50:51.760 --> 0:50:53.960
<v Speaker 5>much is required. So I have been doing this before

0:50:54.080 --> 0:50:56.120
<v Speaker 5>the sell. Now I can do it a larger sale

0:50:56.160 --> 0:50:58.279
<v Speaker 5>and a larger scale I can. I'm able to help

0:50:58.320 --> 0:51:03.000
<v Speaker 5>more businesses with free resources and make when people partner

0:51:03.040 --> 0:51:04.400
<v Speaker 5>with me, they know they're going have to give back

0:51:04.400 --> 0:51:07.319
<v Speaker 5>to my community in some way, So it's gonna be

0:51:07.520 --> 0:51:10.719
<v Speaker 5>it's gonna come to territory. We can ask that when

0:51:10.760 --> 0:51:13.040
<v Speaker 5>you're on at the top of your game and you

0:51:13.120 --> 0:51:16.000
<v Speaker 5>have buyers wanting you, you can then put that into

0:51:16.000 --> 0:51:16.640
<v Speaker 5>your deal.

0:51:16.800 --> 0:51:20.319
<v Speaker 2>Right, you can negotiate what's absolutely right.

0:51:20.400 --> 0:51:22.879
<v Speaker 5>Yeah, and I like, you know, I totally If you're

0:51:22.920 --> 0:51:24.800
<v Speaker 5>talking to me and you're bringing something to the table,

0:51:25.520 --> 0:51:28.239
<v Speaker 5>you better believe you're gonna expect something that's going to

0:51:28.280 --> 0:51:30.239
<v Speaker 5>be given back to my people as well, because that's

0:51:30.280 --> 0:51:32.160
<v Speaker 5>just a part of my DNA.

0:51:32.280 --> 0:51:35.640
<v Speaker 2>So what does it so do they control or is

0:51:35.680 --> 0:51:38.920
<v Speaker 2>that something you can negotiate. Also, the integrity of the brand,

0:51:39.000 --> 0:51:42.080
<v Speaker 2>because I think that's the critique that I hear the most,

0:51:42.320 --> 0:51:44.800
<v Speaker 2>is that people feel like when they love the product

0:51:45.120 --> 0:51:47.839
<v Speaker 2>and then it sells and now it's not the same

0:51:47.920 --> 0:51:51.759
<v Speaker 2>product anymore. Talk about that process.

0:51:51.800 --> 0:51:55.839
<v Speaker 5>Well, if you say your brand is sold, and they

0:51:55.920 --> 0:51:59.239
<v Speaker 5>come together and usually these people are being counters, so

0:51:59.640 --> 0:52:03.400
<v Speaker 5>they are counting the beans at a higher level and go, Okay,

0:52:03.440 --> 0:52:07.719
<v Speaker 5>it's costing you, Mahisha fifty cents to make this amazing

0:52:07.719 --> 0:52:10.760
<v Speaker 5>condition everyone loves. But if we move it over to China,

0:52:10.840 --> 0:52:13.879
<v Speaker 5>we can make it for twelve cents. We're gonna say

0:52:14.480 --> 0:52:16.719
<v Speaker 5>X amount of million a year, we're moving to China.

0:52:16.800 --> 0:52:18.880
<v Speaker 5>They can do that, and a lot of times those

0:52:19.000 --> 0:52:22.960
<v Speaker 5>bean counter decisions can negatively impact the business, the brand.

0:52:23.080 --> 0:52:25.640
<v Speaker 5>It can negative impact the experience with the customer, and

0:52:25.719 --> 0:52:29.680
<v Speaker 5>sometimes they don't care. So you have to be involved

0:52:29.800 --> 0:52:32.800
<v Speaker 5>at the level where you go. I'm not changing my formalsts,

0:52:32.800 --> 0:52:36.200
<v Speaker 5>I'm not changing my people. When Coma Coatreil sold pro

0:52:36.320 --> 0:52:38.160
<v Speaker 5>Line back in the eighties, he was one of the

0:52:38.440 --> 0:52:42.560
<v Speaker 5>pioneering brands you know of our time, right black brands.

0:52:42.600 --> 0:52:44.920
<v Speaker 5>He sold all the you know, hair food, all the

0:52:44.920 --> 0:52:47.719
<v Speaker 5>hair greases. We used to buy Coma control. When he

0:52:47.920 --> 0:52:50.799
<v Speaker 5>sold to Lorel, he put in his deal that all

0:52:50.840 --> 0:52:54.760
<v Speaker 5>his people had to go to Lorel with his company.

0:52:55.040 --> 0:52:56.839
<v Speaker 5>So you can do those kind of things if you're

0:52:56.840 --> 0:52:59.440
<v Speaker 5>looking out for your people, your brand, your products. It's

0:52:59.480 --> 0:53:03.040
<v Speaker 5>a matter of if you Sometimes some people may say

0:53:03.040 --> 0:53:04.880
<v Speaker 5>no and walk away from a deal. You just got to,

0:53:04.960 --> 0:53:07.719
<v Speaker 5>you know, see if you're really about that life or not.

0:53:08.040 --> 0:53:09.080
<v Speaker 3>Yes, And that's what I said.

0:53:09.120 --> 0:53:11.399
<v Speaker 1>I said, you know for me, because we was having

0:53:11.400 --> 0:53:13.920
<v Speaker 1>a conversation and I'm like, for me, like when I

0:53:14.040 --> 0:53:17.719
<v Speaker 1>like a brand, you know, there's certain things I like

0:53:17.760 --> 0:53:19.759
<v Speaker 1>about the brand and what I know, this is a

0:53:19.840 --> 0:53:23.080
<v Speaker 1>lot of times when certain brands that you get, when

0:53:23.080 --> 0:53:26.239
<v Speaker 1>they're in the infantry of you know, their production, the

0:53:26.400 --> 0:53:28.960
<v Speaker 1>quality is just different, you know, and the once it's

0:53:29.000 --> 0:53:31.400
<v Speaker 1>taken over about correlations, it just it just lacks a

0:53:31.440 --> 0:53:33.920
<v Speaker 1>little bit of a lot of quality certain things that

0:53:33.960 --> 0:53:36.000
<v Speaker 1>you enjoy about.

0:53:35.760 --> 0:53:37.360
<v Speaker 3>You know. And so I understand.

0:53:37.400 --> 0:53:39.600
<v Speaker 1>And then when we were talking about we understand that

0:53:39.680 --> 0:53:42.479
<v Speaker 1>the price points and you know that the company gets

0:53:42.480 --> 0:53:43.719
<v Speaker 1>in and they were trying to figure out how they

0:53:43.719 --> 0:53:46.400
<v Speaker 1>make the most money to spend the less. I just

0:53:46.440 --> 0:53:48.960
<v Speaker 1>think for me as a consumer, you know, we want

0:53:48.960 --> 0:53:51.200
<v Speaker 1>to keep we want to keep the things as pure

0:53:51.640 --> 0:53:54.440
<v Speaker 1>and natural from the beginning of it. So I just

0:53:54.480 --> 0:53:56.600
<v Speaker 1>want I just my last question for you is what

0:53:56.800 --> 0:54:00.719
<v Speaker 1>advice would you just give someone just entering into this

0:54:00.880 --> 0:54:03.680
<v Speaker 1>as you know, ambitious as you are, you know, based

0:54:03.680 --> 0:54:05.759
<v Speaker 1>on stakes, based on the things that you've done.

0:54:05.760 --> 0:54:10.279
<v Speaker 3>That's right, just one good piece of advice that you

0:54:10.280 --> 0:54:10.719
<v Speaker 3>would give.

0:54:11.480 --> 0:54:14.000
<v Speaker 5>Absolutely, But before I do give that, I want to

0:54:14.000 --> 0:54:15.800
<v Speaker 5>say that I don't want to scare some away, someone

0:54:15.840 --> 0:54:18.799
<v Speaker 5>away from potentially selling by saying that your you know,

0:54:18.840 --> 0:54:22.719
<v Speaker 5>your your formas could be impacted if you have the

0:54:22.800 --> 0:54:26.200
<v Speaker 5>right partner that cares about it. You can have a

0:54:26.200 --> 0:54:29.000
<v Speaker 5>great experience where your brand is not impact in a

0:54:29.040 --> 0:54:30.799
<v Speaker 5>way that they're going to change your foremasts, because that

0:54:30.880 --> 0:54:33.200
<v Speaker 5>hasn't happened for everyone, right, So I just want to

0:54:33.200 --> 0:54:35.359
<v Speaker 5>make that clear because there are people who care about

0:54:35.440 --> 0:54:38.360
<v Speaker 5>keeping that integrity there. And so if you're a brand

0:54:38.480 --> 0:54:41.560
<v Speaker 5>owner and looking to sell, just your due diligence. And

0:54:41.600 --> 0:54:45.279
<v Speaker 5>this is to my now to my my answer. If

0:54:45.320 --> 0:54:47.600
<v Speaker 5>you're looking to sell, I have a few different pieces

0:54:47.600 --> 0:54:50.479
<v Speaker 5>of advice. If you're a product owner and you're looking

0:54:50.480 --> 0:54:53.960
<v Speaker 5>to sell, my biggest piece of advice is to court

0:54:54.040 --> 0:54:58.680
<v Speaker 5>them like you're courting and dating for a potential husband

0:54:58.800 --> 0:55:02.600
<v Speaker 5>or wife. Pray about it. Number one, lay it before

0:55:02.680 --> 0:55:06.360
<v Speaker 5>God and see what their tensions are for your brand.

0:55:06.800 --> 0:55:09.800
<v Speaker 5>Don't be so thirsty to take what you see on paper,

0:55:10.160 --> 0:55:12.160
<v Speaker 5>but get an understand as to what they plan to

0:55:12.239 --> 0:55:14.160
<v Speaker 5>do with their brand. Now, they're going to come with

0:55:14.200 --> 0:55:16.680
<v Speaker 5>the money, but what happens after you signed on that

0:55:16.719 --> 0:55:20.240
<v Speaker 5>dot line? Are they gonna protect what your legacy created?

0:55:20.760 --> 0:55:23.080
<v Speaker 5>That is one thing that you want to be sure of.

0:55:23.560 --> 0:55:26.719
<v Speaker 5>So you know, do your little happy dance. We see

0:55:26.719 --> 0:55:29.840
<v Speaker 5>those zeros, but make sure you keep the integrative of

0:55:29.840 --> 0:55:31.920
<v Speaker 5>your brand. Now, if you're starting out as a new

0:55:31.920 --> 0:55:35.879
<v Speaker 5>brand owner of any company, the biggest thing I say

0:55:35.960 --> 0:55:39.799
<v Speaker 5>is definitely do your due diligence. This sounds simple, but

0:55:40.000 --> 0:55:42.479
<v Speaker 5>really a lot of people tend to have a great

0:55:42.480 --> 0:55:44.920
<v Speaker 5>idea and then go to market and I see it

0:55:45.040 --> 0:55:47.520
<v Speaker 5>time and time again. I mentor a lot of people

0:55:47.640 --> 0:55:51.120
<v Speaker 5>and I have to remind them, like we'll wind it

0:55:51.160 --> 0:55:54.400
<v Speaker 5>backwards and do your research to see is this a

0:55:54.440 --> 0:55:55.799
<v Speaker 5>sustainable business?

0:55:56.160 --> 0:55:57.480
<v Speaker 2>How many is it really is?

0:55:57.560 --> 0:56:00.400
<v Speaker 5>It's a great idea, but do I have customers for it?

0:56:00.440 --> 0:56:03.239
<v Speaker 5>Is there a customer demand for it? That's research that's

0:56:03.280 --> 0:56:06.120
<v Speaker 5>going to be you diving in and figuring out who

0:56:06.160 --> 0:56:09.839
<v Speaker 5>my competitors are. And if there aren't any competitors, that

0:56:09.880 --> 0:56:11.840
<v Speaker 5>could be a good thing, or it could be a

0:56:11.920 --> 0:56:13.759
<v Speaker 5>sign that that's not a need for that product that

0:56:13.800 --> 0:56:16.720
<v Speaker 5>you have or a service. So before you launch, because

0:56:16.760 --> 0:56:21.000
<v Speaker 5>eighty percent will fail within five years, make sure that

0:56:21.160 --> 0:56:24.120
<v Speaker 5>take the time to dig into that research. And then

0:56:24.200 --> 0:56:27.560
<v Speaker 5>another thing I want to say is your operations. So

0:56:27.640 --> 0:56:30.520
<v Speaker 5>many great business leaders that I see that have so

0:56:30.760 --> 0:56:34.880
<v Speaker 5>much potential and great products, but the operations it's like

0:56:34.920 --> 0:56:39.480
<v Speaker 5>building a house on sand. The foundational work isn't done,

0:56:40.600 --> 0:56:43.759
<v Speaker 5>and so you're spending money without knowing that you've overspent

0:56:44.160 --> 0:56:46.920
<v Speaker 5>because you're not following these pos or knowing how much

0:56:46.960 --> 0:56:49.960
<v Speaker 5>you should spend, and you're just throwing money at problems

0:56:50.000 --> 0:56:53.839
<v Speaker 5>without knowing what you're doing. So the operational foundation has

0:56:53.880 --> 0:56:57.120
<v Speaker 5>to be in place and strong, and I think that

0:56:57.120 --> 0:57:02.520
<v Speaker 5>that comes with sometimes lack of experience. Also from us

0:57:02.680 --> 0:57:05.600
<v Speaker 5>always feel like we are matriarchs and we should do

0:57:05.640 --> 0:57:08.040
<v Speaker 5>it and go it alone and not asking for help,

0:57:08.800 --> 0:57:11.640
<v Speaker 5>ask for help, don't. It's not a don't be prideful.

0:57:12.120 --> 0:57:14.120
<v Speaker 5>Don't be prideful. Ask for help for things you'll know.

0:57:14.640 --> 0:57:17.600
<v Speaker 5>You shouldn't know everything. You shouldn't. If you know everything,

0:57:17.640 --> 0:57:21.280
<v Speaker 5>then you probably spread too thin. The hire people smarter

0:57:21.360 --> 0:57:24.120
<v Speaker 5>than you to give you those answers that you need.

0:57:24.960 --> 0:57:28.960
<v Speaker 5>The operations will matter. You can make twenty million and

0:57:29.040 --> 0:57:31.240
<v Speaker 5>if you if you spend nineteen, then.

0:57:31.080 --> 0:57:31.720
<v Speaker 3>What have you done?

0:57:32.200 --> 0:57:35.320
<v Speaker 5>Okay? So I think those are two biggest things for

0:57:35.480 --> 0:57:37.640
<v Speaker 5>the brand new owners. But then you know, I would

0:57:37.680 --> 0:57:41.560
<v Speaker 5>love for us to also find a mentor that's really

0:57:41.560 --> 0:57:45.000
<v Speaker 5>invested in your growth, join a program like my Black

0:57:45.040 --> 0:57:47.480
<v Speaker 5>Women Make a Man's Academy that that's what we're doing

0:57:47.560 --> 0:57:50.360
<v Speaker 5>is really helping women get to success, find a way

0:57:50.480 --> 0:57:53.440
<v Speaker 5>to find people like you that you can touch and

0:57:53.480 --> 0:57:54.000
<v Speaker 5>tap into.

0:57:54.400 --> 0:57:56.480
<v Speaker 2>Yeah, you know, and we have to wrap, and I

0:57:56.520 --> 0:57:57.920
<v Speaker 2>know you have to go. Thank you so much for

0:57:58.000 --> 0:58:02.480
<v Speaker 2>your time. And he said, I'm sitting here thinking as

0:58:02.480 --> 0:58:06.200
<v Speaker 2>you're talking, and you've already answered this question. But the

0:58:06.280 --> 0:58:11.320
<v Speaker 2>woman or the younger girl, woman who's in her garage

0:58:11.680 --> 0:58:15.920
<v Speaker 2>right now, doing what you did, starting where you started,

0:58:16.480 --> 0:58:21.160
<v Speaker 2>what would you say to her about the journey and

0:58:22.080 --> 0:58:24.560
<v Speaker 2>having to have that faith to keep going.

0:58:24.320 --> 0:58:27.480
<v Speaker 5>When you just don't know if it's going to work out.

0:58:28.920 --> 0:58:31.960
<v Speaker 5>I would say to her, keep going, baby girl. The

0:58:32.040 --> 0:58:34.280
<v Speaker 5>harder you work, and the more committee you are to

0:58:34.320 --> 0:58:37.240
<v Speaker 5>your path and your journey, and the more open you

0:58:37.280 --> 0:58:40.360
<v Speaker 5>are to receive help, you will get to where you

0:58:40.400 --> 0:58:43.920
<v Speaker 5>want to be. Just don't be discouraged. You will have

0:58:43.960 --> 0:58:46.560
<v Speaker 5>bumps along the way. It's part of the journey.

0:58:46.640 --> 0:58:47.480
<v Speaker 3>Just receive it.

0:58:47.960 --> 0:58:52.080
<v Speaker 5>But most importantly, do not let it any of those

0:58:52.200 --> 0:58:58.040
<v Speaker 5>challenges or failures disrupt your heart or make you feel

0:58:58.040 --> 0:59:00.720
<v Speaker 5>bad about yourself. Don't take it personally. Make sure you

0:59:00.880 --> 0:59:05.000
<v Speaker 5>separate your your being and your feelings from those failures,

0:59:05.480 --> 0:59:09.800
<v Speaker 5>and remember that failure isn't final. Failure is a lesson

0:59:09.800 --> 0:59:12.320
<v Speaker 5>and a part of the journey.

0:59:12.760 --> 0:59:16.520
<v Speaker 2>Legendary, legendary Mansiadllinger.

0:59:16.680 --> 0:59:21.480
<v Speaker 1>We appreciate you continue, thank you, and you deserve all

0:59:21.560 --> 0:59:22.280
<v Speaker 1>the flowers.

0:59:22.760 --> 0:59:24.960
<v Speaker 3>You know, you've been doing this work for so long.

0:59:25.520 --> 0:59:27.040
<v Speaker 3>And I know the brain even.

0:59:26.880 --> 0:59:30.479
<v Speaker 1>Though I don't, you know, men know really most music.

0:59:30.560 --> 0:59:35.720
<v Speaker 1>But I've seen it in sisters, mothers, everybody's house. Continue

0:59:35.760 --> 0:59:39.440
<v Speaker 1>to be a household name and continue to break down areas.

0:59:39.000 --> 0:59:42.400
<v Speaker 2>And men, can you really don't they didn't?

0:59:44.600 --> 0:59:47.480
<v Speaker 5>We do? We tell you guys take it from there,

0:59:47.520 --> 0:59:49.680
<v Speaker 5>the women's showers whatever.

0:59:49.760 --> 0:59:51.640
<v Speaker 1>I've used it once in a while. I know I've

0:59:51.720 --> 0:59:53.280
<v Speaker 1>used it because IVE seen it in the shadow.

0:59:53.000 --> 0:59:57.440
<v Speaker 2>When you just put it in whatever you're saying, it

0:59:57.480 --> 1:00:01.440
<v Speaker 2>hasn't been intentional. Well, we got the words the curls.

1:00:01.440 --> 1:00:03.200
<v Speaker 3>I'm like that, I'm not I'm supposed to use this

1:00:03.280 --> 1:00:04.640
<v Speaker 3>your sneaky using real quickly.

1:00:06.560 --> 1:00:08.320
<v Speaker 5>Thank you guys for having me. This is a pleasure.

1:00:08.320 --> 1:00:08.880
<v Speaker 5>I had a good time.

1:00:09.000 --> 1:00:13.480
<v Speaker 2>Thank you so much. Thank you.

1:00:13.640 --> 1:00:17.440
<v Speaker 1>A lot of people they do just listening to her.

1:00:17.720 --> 1:00:21.760
<v Speaker 1>You tell her she's very intentional about wanting to, you know,

1:00:21.920 --> 1:00:24.960
<v Speaker 1>pass the knowledge forward and you know, leave a legacy

1:00:25.000 --> 1:00:26.840
<v Speaker 1>and see someone else be successful.

1:00:27.000 --> 1:00:29.800
<v Speaker 2>Yeah, yeah, I mean yeah. I mean she talked about

1:00:30.240 --> 1:00:34.640
<v Speaker 2>when signing deals, you have to make sure that you

1:00:34.800 --> 1:00:38.480
<v Speaker 2>put in your deal that this partner, whoever you're working with,

1:00:38.560 --> 1:00:41.560
<v Speaker 2>whoever is purchasing your brand or whatever, that they have

1:00:41.600 --> 1:00:44.880
<v Speaker 2>to give back to your community. And oftentimes we're so

1:00:45.560 --> 1:00:50.640
<v Speaker 2>it's not I'm not even gonna I will not judge everybody,

1:00:50.640 --> 1:00:54.120
<v Speaker 2>because sometimes you just don't know. And that's one area

1:00:54.320 --> 1:00:57.800
<v Speaker 2>that while we have learned how to be good workers,

1:00:58.240 --> 1:01:02.840
<v Speaker 2>we've learned everything as black and brown people about being

1:01:02.960 --> 1:01:07.640
<v Speaker 2>good workers. And we get some of our leadership qualities

1:01:07.920 --> 1:01:11.080
<v Speaker 2>from watching how our grandmothers and grandfathers and how they

1:01:11.120 --> 1:01:14.160
<v Speaker 2>had the little restaurant in the community and they did,

1:01:14.200 --> 1:01:17.160
<v Speaker 2>you know, washing clothes for people in the back in

1:01:17.240 --> 1:01:20.880
<v Speaker 2>the backyard, like we know, but no one has really

1:01:20.960 --> 1:01:25.960
<v Speaker 2>sat us down and taught us business like real business.

1:01:26.040 --> 1:01:27.840
<v Speaker 2>You can go to business school and even we know

1:01:28.200 --> 1:01:30.320
<v Speaker 2>you go to people who go to these business schools.

1:01:30.480 --> 1:01:32.640
<v Speaker 1>You know what you know, I want to say, it's

1:01:32.760 --> 1:01:35.200
<v Speaker 1>a lot of before there was business, there was people

1:01:35.200 --> 1:01:37.480
<v Speaker 1>who was leading, there were people who created. So the

1:01:37.560 --> 1:01:41.040
<v Speaker 1>business model, I think that's something that has been created,

1:01:41.120 --> 1:01:44.920
<v Speaker 1>I think, but I think the leadership and the willingness

1:01:44.960 --> 1:01:46.840
<v Speaker 1>to do it has to be something that you're born.

1:01:47.240 --> 1:01:49.000
<v Speaker 1>I don't think you could teach someone how to lead

1:01:49.080 --> 1:01:51.800
<v Speaker 1>like you if you if you're teaching a bunch of

1:01:51.800 --> 1:01:53.920
<v Speaker 1>fathers how to lead, they never going to be a lead.

1:01:54.000 --> 1:01:57.160
<v Speaker 1>Like I've seen people who who you know, are in

1:01:57.240 --> 1:01:59.480
<v Speaker 1>position leadership that just will you like, I don't even

1:01:59.520 --> 1:02:01.919
<v Speaker 1>know how you in this position because you're not really leader.

1:02:02.120 --> 1:02:04.680
<v Speaker 1>And then I've seen people who are not in position

1:02:04.800 --> 1:02:07.320
<v Speaker 1>leadership that you can just tell a born leaders because

1:02:07.440 --> 1:02:10.360
<v Speaker 1>they leave innate, because they just do what comes natural

1:02:10.400 --> 1:02:12.440
<v Speaker 1>to them, because they understand.

1:02:12.000 --> 1:02:15.560
<v Speaker 3>That the time is to lead. So, you know, you

1:02:15.600 --> 1:02:16.560
<v Speaker 3>can teach people.

1:02:16.280 --> 1:02:18.680
<v Speaker 2>What I'm saying business, that's what I'm saying. I'm saying

1:02:18.720 --> 1:02:21.560
<v Speaker 2>that we learned leadership because, like I said, our families

1:02:21.840 --> 1:02:27.600
<v Speaker 2>have always owned the local restaurant, the you know, like

1:02:27.640 --> 1:02:32.400
<v Speaker 2>I said, cleaner services shoot without even having an actual

1:02:32.480 --> 1:02:36.920
<v Speaker 2>cleaners building. Our families we had elderly people, or at

1:02:36.960 --> 1:02:39.840
<v Speaker 2>that time they weren't necessarily elderly, but they were washing

1:02:39.880 --> 1:02:42.200
<v Speaker 2>clothes for the neighbors in the in their yard or

1:02:42.280 --> 1:02:45.840
<v Speaker 2>in their home, like we have always had businesses, but

1:02:46.200 --> 1:02:50.800
<v Speaker 2>learning how to operate a business. She talked about operations.

1:02:51.000 --> 1:02:55.320
<v Speaker 2>That's a very important thing. We know so many of

1:02:55.520 --> 1:02:59.280
<v Speaker 2>our businesses. You try to go online, or you try

1:02:59.320 --> 1:03:02.880
<v Speaker 2>to get your hand done, or you're whatever, and people

1:03:02.880 --> 1:03:06.600
<v Speaker 2>don't have good business acumen. They just don't they their

1:03:06.760 --> 1:03:12.680
<v Speaker 2>business skills and their and their communication and keeping the

1:03:12.800 --> 1:03:17.520
<v Speaker 2>time being timely, you know, just all of that it's off.

1:03:17.760 --> 1:03:20.480
<v Speaker 2>It's off the products, how they send things to you,

1:03:21.120 --> 1:03:25.120
<v Speaker 2>making sure they follow up. It's really a challenge. And

1:03:25.200 --> 1:03:28.080
<v Speaker 2>I think more that's something like what she was talking about.

1:03:28.120 --> 1:03:30.240
<v Speaker 2>And you can tell this is a woman who knows

1:03:30.320 --> 1:03:32.720
<v Speaker 2>what the hell she's.

1:03:32.200 --> 1:03:36.120
<v Speaker 3>But it also was just just listening to her story.

1:03:36.400 --> 1:03:39.480
<v Speaker 1>Right, she was working and she was doing and then

1:03:39.520 --> 1:03:42.760
<v Speaker 1>she won't realize that I have to do something different, right, Like,

1:03:42.840 --> 1:03:45.960
<v Speaker 1>that's what the leadership because the business like it's so

1:03:46.000 --> 1:03:48.560
<v Speaker 1>many different, you know, situations I can talk about. I

1:03:48.600 --> 1:03:52.360
<v Speaker 1>was listening to an interview today about Anthony Davidson and

1:03:52.800 --> 1:03:55.200
<v Speaker 1>Charles Balffley has said he's just never been a leader.

1:03:55.520 --> 1:03:58.080
<v Speaker 1>And he's always been the top scorer on this team.

1:03:58.120 --> 1:04:00.880
<v Speaker 1>He's always been, you know, the premium player, but he

1:04:01.040 --> 1:04:04.240
<v Speaker 1>just lacked the leadership quality, and he never wanted to

1:04:04.280 --> 1:04:04.800
<v Speaker 1>be the leader.

1:04:04.800 --> 1:04:05.600
<v Speaker 3>And he said, he's like.

1:04:05.600 --> 1:04:08.160
<v Speaker 1>You know, I don't have the I don't have the meaning,

1:04:08.240 --> 1:04:10.240
<v Speaker 1>I don't have all the things that people might say

1:04:10.280 --> 1:04:12.400
<v Speaker 1>as a leader. So I don't lead in that way,

1:04:12.440 --> 1:04:14.160
<v Speaker 1>but I don't want to not be in So a

1:04:14.200 --> 1:04:16.480
<v Speaker 1>lot of times people are pushing positions that they're not

1:04:16.480 --> 1:04:18.520
<v Speaker 1>supposed to be in. But then a lot of times

1:04:18.520 --> 1:04:21.920
<v Speaker 1>the people like her who identify leadership and then they

1:04:22.120 --> 1:04:24.400
<v Speaker 1>they grab on to the business Appramen.

1:04:24.440 --> 1:04:26.800
<v Speaker 3>They get talked about the business and they want to learn.

1:04:27.080 --> 1:04:30.320
<v Speaker 2>Right, if you don't run, if you don't run the

1:04:30.360 --> 1:04:35.320
<v Speaker 2>business of your home properly, more than likely when if

1:04:35.360 --> 1:04:39.280
<v Speaker 2>you start a business, it doesn't transfer well, you know

1:04:39.320 --> 1:04:41.760
<v Speaker 2>what I'm saying. So that's so you have to and

1:04:41.760 --> 1:04:46.720
<v Speaker 2>that's what I'm saying. Other communities, from young they are

1:04:46.840 --> 1:04:50.760
<v Speaker 2>learning about business and they're they're there, they are around

1:04:50.880 --> 1:04:54.320
<v Speaker 2>and in environments that teach it as a second language,

1:04:54.360 --> 1:04:57.760
<v Speaker 2>like it's just a part of their every day. With us,

1:04:57.800 --> 1:05:03.480
<v Speaker 2>as black folks, we don't necessarily learn money management right as.

1:05:03.360 --> 1:05:08.280
<v Speaker 1>Creatives, right because if you look at Black people just

1:05:08.280 --> 1:05:12.560
<v Speaker 1>just historically, we're very creative, very creative, so we we

1:05:12.600 --> 1:05:16.680
<v Speaker 1>are sold in the process of the creativity that the

1:05:16.720 --> 1:05:19.000
<v Speaker 1>monetization of all those things we don't even think, we

1:05:19.120 --> 1:05:22.080
<v Speaker 1>just we so well, that's creativity.

1:05:22.160 --> 1:05:24.960
<v Speaker 2>That's why I always say it's important for us to

1:05:25.120 --> 1:05:30.000
<v Speaker 2>understand from whence we came to know where we are going, right.

1:05:30.080 --> 1:05:33.600
<v Speaker 2>I truly believe that because in all the environments that

1:05:33.640 --> 1:05:36.320
<v Speaker 2>I've been in, where my teachings have come from, and

1:05:36.520 --> 1:05:40.600
<v Speaker 2>the study of our elders, they always talk about understanding

1:05:41.200 --> 1:05:44.320
<v Speaker 2>where we came from, and this is and this is

1:05:44.400 --> 1:05:49.760
<v Speaker 2>and this is, this is important. The creative side of

1:05:49.840 --> 1:05:54.919
<v Speaker 2>us was exploited, so they always encouraged us to be created, right,

1:05:55.000 --> 1:05:59.160
<v Speaker 2>because they needed our creativity to build every damn thing

1:05:59.280 --> 1:06:04.160
<v Speaker 2>that this world, everything we have. Somewhere along the line,

1:06:04.320 --> 1:06:09.320
<v Speaker 2>African people or people of African descent were involved in

1:06:09.800 --> 1:06:13.360
<v Speaker 2>how it came to be. They did not want us

1:06:13.400 --> 1:06:18.000
<v Speaker 2>to read books stuff right. They did not want us

1:06:18.080 --> 1:06:22.280
<v Speaker 2>to learn business acumen or to learn how to operate

1:06:22.400 --> 1:06:25.040
<v Speaker 2>business because they did not want us to be educated

1:06:25.080 --> 1:06:27.560
<v Speaker 2>in that way. So that's why I'm saying that other

1:06:27.640 --> 1:06:31.040
<v Speaker 2>communities is just a part of what they do. I

1:06:31.080 --> 1:06:34.240
<v Speaker 2>think about when we think about Linda, right, Linda Sarsua,

1:06:34.360 --> 1:06:38.120
<v Speaker 2>our dear Muslim sister, and I just think about the

1:06:38.160 --> 1:06:40.600
<v Speaker 2>way in which her mind works and how much she

1:06:40.760 --> 1:06:44.680
<v Speaker 2>has taught me over time. You know that she was

1:06:44.920 --> 1:06:50.800
<v Speaker 2>raised in a household where learning how to operate businesses,

1:06:51.400 --> 1:06:55.480
<v Speaker 2>how to deal with money, you know, money management, all

1:06:55.480 --> 1:06:58.360
<v Speaker 2>of that. That's something that was very, very much so

1:06:58.760 --> 1:07:02.840
<v Speaker 2>ingrained in her. When she when she brings that to us,

1:07:03.000 --> 1:07:06.480
<v Speaker 2>and then we have all the other components. It builds

1:07:06.520 --> 1:07:10.720
<v Speaker 2>the soup. The pot is rich, and it's great. But

1:07:10.720 --> 1:07:13.280
<v Speaker 2>but I'm just saying, we work. That's not something that

1:07:13.320 --> 1:07:16.240
<v Speaker 2>they ever really wanted us to learn. It was actually

1:07:16.320 --> 1:07:19.360
<v Speaker 2>stripped from us on purpose so that we would only

1:07:19.440 --> 1:07:22.960
<v Speaker 2>be able to work for the man and help them

1:07:23.000 --> 1:07:24.240
<v Speaker 2>build what they wanted to do.

1:07:24.400 --> 1:07:29.240
<v Speaker 1>Because it was you took advantage something you've seen. You've

1:07:29.240 --> 1:07:33.880
<v Speaker 1>seen how a person was, you know, pretty much cash cow.

1:07:34.080 --> 1:07:36.400
<v Speaker 1>You're like, wow, this person is so talented. I don't

1:07:36.440 --> 1:07:40.640
<v Speaker 1>even know how to exactly. Don't understand that they work

1:07:40.720 --> 1:07:42.880
<v Speaker 1>millions and billions of dollars. So I ain't gonna tell them.

1:07:42.880 --> 1:07:45.360
<v Speaker 3>You know, I'm gonna get them there and here sign this.

1:07:45.760 --> 1:07:48.040
<v Speaker 3>You know you would me were good. You're gonna be good, and.

1:07:49.600 --> 1:07:52.960
<v Speaker 1>You don't know how much you actually exactly by the

1:07:53.000 --> 1:07:55.640
<v Speaker 1>time you realize that they don't have one hundred million

1:07:55.680 --> 1:07:59.560
<v Speaker 1>and you don't have five hundred thousand, and all the

1:07:59.640 --> 1:08:02.800
<v Speaker 1>time and music all the time, it's like, you.

1:08:02.720 --> 1:08:05.120
<v Speaker 3>Know, I think, I think, I think we're at stage

1:08:05.160 --> 1:08:06.440
<v Speaker 3>now as.

1:08:06.360 --> 1:08:09.480
<v Speaker 1>Just you know, as creators, as business people, just as

1:08:09.520 --> 1:08:11.360
<v Speaker 1>just individuals that we understand that.

1:08:11.440 --> 1:08:13.800
<v Speaker 2>We're coming up. Oh no, that that whole. I mean,

1:08:13.840 --> 1:08:18.280
<v Speaker 2>now you've got you have you have economic development becoming

1:08:18.280 --> 1:08:20.599
<v Speaker 2>a part of the second language of us as well. Now,

1:08:20.640 --> 1:08:23.360
<v Speaker 2>I mean there we're teaching kids. They are a program.

1:08:23.439 --> 1:08:25.840
<v Speaker 2>I promise you that as soon as my grand daughter

1:08:25.960 --> 1:08:30.480
<v Speaker 2>is able to talk, to speak well enough and understand

1:08:30.920 --> 1:08:34.320
<v Speaker 2>she already understand, but to speak, she is going to

1:08:34.360 --> 1:08:38.559
<v Speaker 2>be in some type of class for little people knowing

1:08:38.600 --> 1:08:42.040
<v Speaker 2>how to use money, how to save money, and what's

1:08:42.080 --> 1:08:45.280
<v Speaker 2>how to even invest these There are kids out here

1:08:45.320 --> 1:08:47.960
<v Speaker 2>that are learning that now. And I love how black

1:08:48.000 --> 1:08:51.080
<v Speaker 2>people are developing and growing in this area. But I

1:08:51.200 --> 1:08:53.599
<v Speaker 2>just want us to be clear that as people are

1:08:53.640 --> 1:08:56.960
<v Speaker 2>listening in, don't think that there's something wrong with you

1:08:57.040 --> 1:08:59.160
<v Speaker 2>because you don't know. You should you need to be

1:08:59.600 --> 1:09:03.679
<v Speaker 2>away that this was actually designed to be this way

1:09:03.760 --> 1:09:06.040
<v Speaker 2>where we would only be as good as to help

1:09:06.120 --> 1:09:10.000
<v Speaker 2>build something for somebody else. So yeah, so what you're

1:09:10.000 --> 1:09:10.640
<v Speaker 2>donna get to that?

1:09:13.200 --> 1:09:16.360
<v Speaker 1>So as me talking about music business, you know businessness

1:09:16.479 --> 1:09:21.519
<v Speaker 1>online chatter ever since pretty much, you know, killing Mike

1:09:21.600 --> 1:09:25.040
<v Speaker 1>one Grandmy, there's been just a lot of chatter here

1:09:25.080 --> 1:09:25.439
<v Speaker 1>and there.

1:09:25.600 --> 1:09:29.080
<v Speaker 3>They were talking about NAS winning, you know, willing to Grandy.

1:09:28.840 --> 1:09:32.760
<v Speaker 1>Had the last Hip Hop Awards and I'm at the

1:09:32.840 --> 1:09:35.200
<v Speaker 1>Greens and he won the last Grammys, and it's just

1:09:35.240 --> 1:09:37.880
<v Speaker 1>been this chatter and it was based off you know

1:09:37.960 --> 1:09:41.240
<v Speaker 1>something I heard Gilly said and who also is an

1:09:41.280 --> 1:09:48.400
<v Speaker 1>elder the rapper, and he was saying, yeah, yeah, he

1:09:48.479 --> 1:09:51.280
<v Speaker 1>started off rapping and and it's it's it's something that

1:09:51.320 --> 1:09:54.840
<v Speaker 1>a lot of people say and they don't see why,

1:09:55.040 --> 1:09:57.439
<v Speaker 1>you know, older hip hop artists are getting awards while

1:09:57.439 --> 1:09:58.080
<v Speaker 1>they don't stop.

1:09:58.600 --> 1:09:59.519
<v Speaker 3>And for me, what I.

1:09:59.479 --> 1:10:01.639
<v Speaker 2>Don't get what do you mean why they gonna stop

1:10:02.160 --> 1:10:03.679
<v Speaker 2>just pretty much stop rapping.

1:10:04.080 --> 1:10:08.760
<v Speaker 3>They want No, it's not he didn't say that.

1:10:09.080 --> 1:10:12.519
<v Speaker 1>I'm this is this is a common theme and it

1:10:12.640 --> 1:10:15.400
<v Speaker 1>started out when we were young, you know, like I

1:10:15.479 --> 1:10:17.040
<v Speaker 1>don't nobody want to hit the old rappers.

1:10:17.040 --> 1:10:19.559
<v Speaker 3>You're too old. You got too old. You got too old.

1:10:20.000 --> 1:10:23.920
<v Speaker 1>And what I don't get that's starting to be older

1:10:23.920 --> 1:10:26.439
<v Speaker 1>and realizing that I can actually rap, I'll rap most

1:10:26.479 --> 1:10:29.400
<v Speaker 1>of the young dudes in my mind is shopper. You know,

1:10:29.479 --> 1:10:32.120
<v Speaker 1>It's not like a sport where you're playing sports and

1:10:32.160 --> 1:10:35.519
<v Speaker 1>you physically can't move your knees hurt, you can't jump

1:10:35.520 --> 1:10:38.000
<v Speaker 1>as high, you know what I'm saying, You can't play

1:10:38.040 --> 1:10:39.720
<v Speaker 1>on the court that well. You can see that you're

1:10:39.720 --> 1:10:45.200
<v Speaker 1>diminishing in your skills set. Why in hip hop is

1:10:45.240 --> 1:10:50.720
<v Speaker 1>the only genre of music that we think that our

1:10:50.880 --> 1:10:55.360
<v Speaker 1>artists as their age have to disappear or we want

1:10:55.360 --> 1:10:57.680
<v Speaker 1>to discredit them, or we want to say that they

1:10:57.720 --> 1:11:00.960
<v Speaker 1>need to retire, like you know, and all time I

1:11:01.080 --> 1:11:04.799
<v Speaker 1>watched Kenny Rodgers winning awards at seventy years old winning.

1:11:04.880 --> 1:11:06.600
<v Speaker 3>Paltrow is still getting very like.

1:11:06.760 --> 1:11:10.280
<v Speaker 1>So for me, it's like, why do hip hop artists

1:11:10.680 --> 1:11:14.400
<v Speaker 1>and and people of the hip hop culture want to

1:11:14.479 --> 1:11:17.160
<v Speaker 1>tell older hip hop artists that they need to sound

1:11:17.720 --> 1:11:20.200
<v Speaker 1>or they don't give them the same credit that every

1:11:20.280 --> 1:11:23.680
<v Speaker 1>other form of music gives their elders. So, you know,

1:11:23.920 --> 1:11:25.519
<v Speaker 1>I just really don't get it, and I think that

1:11:25.640 --> 1:11:28.240
<v Speaker 1>we have to move past that and hip hop, you know,

1:11:28.439 --> 1:11:30.839
<v Speaker 1>because first of all, it's a lot of older rappers

1:11:30.880 --> 1:11:34.599
<v Speaker 1>that will wrap a lot of younger rappers around the pole,

1:11:35.200 --> 1:11:38.639
<v Speaker 1>you know, And just there should be levels of respect,

1:11:38.800 --> 1:11:41.320
<v Speaker 1>right if somebody's been doing something and they have a

1:11:41.400 --> 1:11:44.040
<v Speaker 1>level of skill, and they've been doing something for long,

1:11:44.080 --> 1:11:47.439
<v Speaker 1>there's a level of mastery that right. So not to

1:11:47.680 --> 1:11:52.000
<v Speaker 1>knowledge the mastery that comes with age in an off

1:11:52.040 --> 1:11:55.240
<v Speaker 1>form like music, it's crazy to me, Like you, those

1:11:55.280 --> 1:11:57.320
<v Speaker 1>are people you should want to learn from, you know, you.

1:11:57.280 --> 1:11:59.200
<v Speaker 3>Should want to sit up and listen.

1:11:58.960 --> 1:12:02.519
<v Speaker 1>Because they probably forget not more about it, probably about rapping.

1:12:02.600 --> 1:12:05.200
<v Speaker 1>You probably will ever know the things that I've learned

1:12:05.520 --> 1:12:08.640
<v Speaker 1>over the last twenty plus years about music that I

1:12:08.680 --> 1:12:12.120
<v Speaker 1>didn't know, that I possibly couldn't have known. That I

1:12:12.200 --> 1:12:15.599
<v Speaker 1>was taught by elder individuals, that people like DMX taught

1:12:15.640 --> 1:12:19.360
<v Speaker 1>me about cadence and taught me about infliction and taught

1:12:19.360 --> 1:12:22.759
<v Speaker 1>me about you know, just doing so many different things.

1:12:22.960 --> 1:12:26.599
<v Speaker 1>Double Triple On Turna just taught me about everything within

1:12:26.680 --> 1:12:27.080
<v Speaker 1>hip hop.

1:12:27.120 --> 1:12:29.479
<v Speaker 3>The things that you can learn from somebody that's been

1:12:29.600 --> 1:12:30.720
<v Speaker 3>here long enough, Like.

1:12:30.720 --> 1:12:33.519
<v Speaker 1>You should want that, and we we should never wanted

1:12:33.840 --> 1:12:39.400
<v Speaker 1>to violate the ends and people who've done because it's

1:12:39.439 --> 1:12:43.800
<v Speaker 1>a violation, because if you tell me, I would say, well,

1:12:43.840 --> 1:12:46.200
<v Speaker 1>I think it's a violation to me because if I've

1:12:46.200 --> 1:12:49.559
<v Speaker 1>been if it's like your grandmother, right, good grandmothers gave

1:12:49.640 --> 1:12:51.000
<v Speaker 1>you don't know nothing, grandmother.

1:12:50.680 --> 1:12:51.720
<v Speaker 3>That's a violation to me.

1:12:52.280 --> 1:12:55.800
<v Speaker 2>Well that's but that's not well. I mean, I listened

1:12:55.840 --> 1:12:58.760
<v Speaker 2>to some of this commentary in different places, and I

1:12:58.760 --> 1:13:02.200
<v Speaker 2>don't think that people are saying you don't know anything.

1:13:02.240 --> 1:13:05.040
<v Speaker 2>I think they're saying that as the younger generation is

1:13:05.080 --> 1:13:08.719
<v Speaker 2>coming getting you know, the younger generation is coming into

1:13:08.760 --> 1:13:14.520
<v Speaker 2>their own, there needs to be things and a celebration

1:13:14.680 --> 1:13:18.320
<v Speaker 2>of their art form as well. Right, and and that

1:13:19.000 --> 1:13:23.000
<v Speaker 2>at some point, which I do understand, you give people

1:13:23.080 --> 1:13:26.280
<v Speaker 2>flowers when their time, when they're in their prime, and

1:13:26.320 --> 1:13:29.960
<v Speaker 2>therefore it makes room for more people to be acknowledged.

1:13:30.360 --> 1:13:32.360
<v Speaker 2>I think one of the biggest issues, and I think

1:13:32.400 --> 1:13:36.639
<v Speaker 2>we're talking about two different things, is that is that

1:13:36.680 --> 1:13:39.200
<v Speaker 2>the Grammys, in and of itself, it is just way

1:13:39.240 --> 1:13:39.960
<v Speaker 2>too important.

1:13:40.200 --> 1:13:42.080
<v Speaker 3>It's not so much. I don't think it's that. I

1:13:42.120 --> 1:13:43.000
<v Speaker 3>think it is.

1:13:43.600 --> 1:13:44.160
<v Speaker 2>I think it's.

1:13:46.640 --> 1:13:48.360
<v Speaker 3>But the thing is.

1:13:47.880 --> 1:13:50.360
<v Speaker 1>That the hip hop artists be talking about now they

1:13:50.520 --> 1:13:53.880
<v Speaker 1>created what it is to win it bring me in

1:13:53.960 --> 1:13:57.519
<v Speaker 1>that category. Right, So this new sound and the sub

1:13:57.600 --> 1:14:00.200
<v Speaker 1>gene that the new kids, they have to define what

1:14:00.240 --> 1:14:02.880
<v Speaker 1>that is like, you got to create your own. When

1:14:02.920 --> 1:14:04.960
<v Speaker 1>when hip hop first came out and they was doing

1:14:05.280 --> 1:14:06.679
<v Speaker 1>it wasn't accepted in the Grammy.

1:14:06.760 --> 1:14:08.880
<v Speaker 3>There wasn't there wasn't no Hip Hop War Awards in

1:14:08.920 --> 1:14:13.439
<v Speaker 3>the Grammar. And they still they still fighting for that.

1:14:13.520 --> 1:14:15.360
<v Speaker 1>So what I'm trying to say is in order for

1:14:15.479 --> 1:14:17.960
<v Speaker 1>you to be celebrated for what it is that you do,

1:14:18.400 --> 1:14:20.680
<v Speaker 1>you have to make what you do something that they

1:14:20.680 --> 1:14:21.960
<v Speaker 1>feel like they need to celebrate.

1:14:22.080 --> 1:14:25.320
<v Speaker 3>So the BT was not no it is it is

1:14:25.560 --> 1:14:26.400
<v Speaker 3>And that's what I'm saying.

1:14:26.520 --> 1:14:29.320
<v Speaker 1>So what happens that the BT Awards takes at the

1:14:29.360 --> 1:14:31.960
<v Speaker 1>new genre of rap that they come They have their

1:14:31.960 --> 1:14:35.080
<v Speaker 1>own categories, right, That's why you you you listen, you

1:14:35.439 --> 1:14:37.880
<v Speaker 1>very rarely are going to hear older rappers in those

1:14:37.920 --> 1:14:41.120
<v Speaker 1>categories because it's more pop music, and it's more extream,

1:14:41.200 --> 1:14:45.400
<v Speaker 1>it's more what's popular to the new the culture right now,

1:14:45.600 --> 1:14:50.200
<v Speaker 1>and and and you know, in contrary to what the

1:14:50.200 --> 1:14:54.400
<v Speaker 1>world has already gravitated to. So what has to happen

1:14:54.760 --> 1:14:56.840
<v Speaker 1>is I think that the young artists who are paving

1:14:56.880 --> 1:14:59.759
<v Speaker 1>their way and hit are hot. You gotta get hot

1:15:00.280 --> 1:15:03.559
<v Speaker 1>in Europe, you gotta get hot in Germany, you gotta

1:15:03.600 --> 1:15:04.559
<v Speaker 1>get hot in Dubai.

1:15:05.000 --> 1:15:07.800
<v Speaker 3>Right, the sound that you have has to go over

1:15:07.840 --> 1:15:09.400
<v Speaker 3>there and be like, No.

1:15:09.640 --> 1:15:13.160
<v Speaker 2>I'm saying that because because the pushback that I got

1:15:13.240 --> 1:15:17.759
<v Speaker 2>on the Killer Mike piece was he can't be better

1:15:17.800 --> 1:15:20.800
<v Speaker 2>than Drake, right, which you know, now there is debate

1:15:20.800 --> 1:15:23.439
<v Speaker 2>about whether Drake is even hip hop but whatever, but

1:15:23.600 --> 1:15:28.040
<v Speaker 2>Drake was nominated for But that's the thing, right, So

1:15:28.080 --> 1:15:31.080
<v Speaker 2>that's what they're trying to say. They're like, why would which,

1:15:31.080 --> 1:15:32.960
<v Speaker 2>by the way, I still think killing. I know that

1:15:33.040 --> 1:15:34.559
<v Speaker 2>you conserve it, but I'm just saying what.

1:15:34.560 --> 1:15:37.479
<v Speaker 1>Happen is this. Let me explain to you. There's pop music,

1:15:38.200 --> 1:15:41.439
<v Speaker 1>and there's grammy music. There's substance music. Like Drake put

1:15:41.520 --> 1:15:45.360
<v Speaker 1>together a body of work that was to disappeal to

1:15:45.600 --> 1:15:47.639
<v Speaker 1>people who like pop music.

1:15:47.720 --> 1:15:50.640
<v Speaker 3>He put he didn't there's no there's no real substance.

1:15:50.840 --> 1:15:51.759
<v Speaker 3>It's dope music.

1:15:52.000 --> 1:15:53.759
<v Speaker 1>When you listen to it, you can go to covet

1:15:54.200 --> 1:15:57.759
<v Speaker 1>but there's no direction, right, There's no there's no movie

1:15:57.800 --> 1:16:01.360
<v Speaker 1>in it. There's nothing in this in Drake's new album.

1:16:01.640 --> 1:16:04.200
<v Speaker 1>That's gonna tell you something about Drake we didn't know before.

1:16:04.479 --> 1:16:06.800
<v Speaker 1>That's gonna make you feel like, damn, I connect through

1:16:06.840 --> 1:16:09.639
<v Speaker 1>Drake on a different level. When you listen to Grammy music,

1:16:09.640 --> 1:16:11.519
<v Speaker 1>it's like it's just like going to the Oscars when

1:16:11.680 --> 1:16:15.360
<v Speaker 1>they want you to play a role that when they

1:16:15.400 --> 1:16:17.080
<v Speaker 1>look at it, people identify.

1:16:17.200 --> 1:16:20.280
<v Speaker 3>People might cry about it, people are like, damn you,

1:16:20.439 --> 1:16:21.760
<v Speaker 3>that touched me in a different way.

1:16:21.960 --> 1:16:24.040
<v Speaker 1>So if you just putting out a body of work,

1:16:24.320 --> 1:16:26.599
<v Speaker 1>that's okay. I know the sounds that everybody want to hear.

1:16:26.680 --> 1:16:28.880
<v Speaker 1>Right now, I'm put to get all these beats and

1:16:28.920 --> 1:16:30.840
<v Speaker 1>I'm just gonna put some dope raps on him, put

1:16:31.000 --> 1:16:33.000
<v Speaker 1>the features that I want to put on him. That's

1:16:33.040 --> 1:16:35.519
<v Speaker 1>not what the Grammy looks for. The Grammy's gonna look

1:16:35.560 --> 1:16:37.400
<v Speaker 1>for that in music. So it's not saying he's better

1:16:37.439 --> 1:16:39.320
<v Speaker 1>than Drake. Will not better than Drake. It's just the

1:16:39.360 --> 1:16:42.320
<v Speaker 1>body of work that he put out. Wasn't a Grammy

1:16:42.479 --> 1:16:45.040
<v Speaker 1>nominated by his work. And it's a lot of artists

1:16:45.080 --> 1:16:47.160
<v Speaker 1>that make good music. I'm not saying that they don't

1:16:47.200 --> 1:16:49.320
<v Speaker 1>make good music. I'm just saying, if you're looking for

1:16:49.360 --> 1:16:51.919
<v Speaker 1>a criteria that comes with the Grammys.

1:16:51.960 --> 1:16:52.800
<v Speaker 3>There's a certain day.

1:16:53.000 --> 1:16:56.280
<v Speaker 1>Explain to you the the guy who wanted who you know,

1:16:56.439 --> 1:16:59.519
<v Speaker 1>is the Grammy, the person who's in charge of Grammys.

1:16:59.600 --> 1:17:03.040
<v Speaker 1>He broke down exactly what they look for when they're

1:17:03.040 --> 1:17:05.639
<v Speaker 1>looking for albums and rings, when they're looking for songs

1:17:05.640 --> 1:17:06.240
<v Speaker 1>and rings.

1:17:06.439 --> 1:17:09.439
<v Speaker 3>If you are not checking those boxes, you will not win.

1:17:09.520 --> 1:17:09.960
<v Speaker 3>To grant me.

1:17:10.120 --> 1:17:13.400
<v Speaker 1>So what I'm trying to say is, well, I'm not

1:17:13.439 --> 1:17:17.439
<v Speaker 1>saying they're always right. Of course, it's a lot because

1:17:17.720 --> 1:17:21.160
<v Speaker 1>you know why, because hip hop culture is black culture.

1:17:21.439 --> 1:17:24.800
<v Speaker 1>Black culture is black people are thirteen percent of the population.

1:17:25.000 --> 1:17:27.120
<v Speaker 1>That's just the reality of what it is. And it's

1:17:27.240 --> 1:17:29.679
<v Speaker 1>moved past that. The reason why they have t acknowledge

1:17:29.720 --> 1:17:32.880
<v Speaker 1>because we've infiltrated into every other population.

1:17:33.240 --> 1:17:36.200
<v Speaker 3>So what I'm trying to say is the new subgenre of.

1:17:36.280 --> 1:17:40.960
<v Speaker 1>Hip hop has not integrated that far into the culture

1:17:41.000 --> 1:17:44.960
<v Speaker 1>to different cultures. Yet they're still deigning what the drill

1:17:45.080 --> 1:17:47.679
<v Speaker 1>music is and they still they hear it and it's great,

1:17:47.760 --> 1:17:51.360
<v Speaker 1>but it has not infiltrated into the culture like pure

1:17:51.479 --> 1:17:54.120
<v Speaker 1>hip hop and what we call pure hip hop is.

1:17:54.160 --> 1:17:56.440
<v Speaker 1>And that's why you see a lot of this pushback

1:17:56.600 --> 1:17:59.320
<v Speaker 1>from pioneers and hip hop. They're saying, well, you know

1:17:59.760 --> 1:18:01.920
<v Speaker 1>that's the music, but they need to call it something

1:18:01.920 --> 1:18:03.160
<v Speaker 1>different because it does.

1:18:03.360 --> 1:18:06.280
<v Speaker 3>It just doesn't have the same appeal. It doesn't have

1:18:06.360 --> 1:18:07.320
<v Speaker 3>the same thing.

1:18:07.560 --> 1:18:10.840
<v Speaker 2>I mean all the time, I want to say this.

1:18:10.840 --> 1:18:12.880
<v Speaker 1>But we don't call Louise music and R and B

1:18:13.000 --> 1:18:16.040
<v Speaker 1>the same thing. Lose and R and B is something different.

1:18:16.400 --> 1:18:18.800
<v Speaker 1>And even though they came from hip, r and B

1:18:19.000 --> 1:18:21.120
<v Speaker 1>came from blues and it came from rhythm.

1:18:21.360 --> 1:18:23.080
<v Speaker 3>But if they don't call it the same thing, they

1:18:23.080 --> 1:18:25.840
<v Speaker 3>don't just keep putting everything in one category. And I

1:18:25.880 --> 1:18:26.439
<v Speaker 3>think that's what.

1:18:26.400 --> 1:18:30.400
<v Speaker 2>The problem is different from hip hop exactly. So that's

1:18:30.439 --> 1:18:33.640
<v Speaker 2>what you so you wouldn't get nominated in the category

1:18:33.680 --> 1:18:36.720
<v Speaker 2>because it's hip hop, Well, then the Grammys is wrong

1:18:36.800 --> 1:18:41.080
<v Speaker 2>because they should be. I'm find a way to make

1:18:41.200 --> 1:18:42.240
<v Speaker 2>it that they.

1:18:42.080 --> 1:18:42.439
<v Speaker 3>Need to do.

1:18:42.560 --> 1:18:45.840
<v Speaker 1>The thing is also we need to do better too,

1:18:45.880 --> 1:18:47.960
<v Speaker 1>because you know what, if they're not respect they're just like,

1:18:48.000 --> 1:18:49.960
<v Speaker 1>if they don't respect what you do, you got to go.

1:18:49.920 --> 1:18:50.400
<v Speaker 3>Do it harder.

1:18:50.760 --> 1:18:54.360
<v Speaker 2>If people want to create your own and really focus

1:18:54.439 --> 1:18:56.760
<v Speaker 2>on it, and that's a whole other. When I say

1:18:56.840 --> 1:19:00.519
<v Speaker 2>your own about your own award shows your own likes

1:19:01.240 --> 1:19:05.520
<v Speaker 2>and people have to actually show up take it seriously.

1:19:06.800 --> 1:19:09.880
<v Speaker 2>Got to create it, people have to show up. They

1:19:09.920 --> 1:19:13.200
<v Speaker 2>have to take it seriously, be invested in it the

1:19:13.240 --> 1:19:16.439
<v Speaker 2>same way they are when they win the Grammys.

1:19:16.000 --> 1:19:19.840
<v Speaker 1>Or how people feel like if you created something and

1:19:19.880 --> 1:19:22.439
<v Speaker 1>you expected somebody to be more serious about what you create.

1:19:22.479 --> 1:19:25.000
<v Speaker 2>You know, that's not what I'm saying. What I'm saying

1:19:25.120 --> 1:19:29.040
<v Speaker 2>is that the experiences like these award chills and what

1:19:29.080 --> 1:19:32.360
<v Speaker 2>we put into it right. Because you hear people talking

1:19:32.360 --> 1:19:34.880
<v Speaker 2>about the BET Awards and a lot of people go

1:19:35.200 --> 1:19:37.679
<v Speaker 2>and people do take it seriously. I'm not saying they don't,

1:19:37.800 --> 1:19:40.479
<v Speaker 2>but it'll be like, uh, you know, it's like, oh, yeah,

1:19:40.479 --> 1:19:43.000
<v Speaker 2>I'm just going to the BET Awards. Now You've got

1:19:43.000 --> 1:19:46.040
<v Speaker 2>folks showing up at the BET Awards dressed like, you know,

1:19:46.160 --> 1:19:47.679
<v Speaker 2>I don't know what this stuff is.

1:19:48.120 --> 1:19:48.559
<v Speaker 3>I don't know.

1:19:49.880 --> 1:19:54.040
<v Speaker 2>You're not going to the Grammys with that same attitude.

1:19:54.120 --> 1:19:56.240
<v Speaker 2>When people go to the Grammys, they act like they're

1:19:56.240 --> 1:19:58.800
<v Speaker 2>going to the biggest moment of the life, like this

1:19:59.200 --> 1:20:03.439
<v Speaker 2>is it. So we have to approach our own things.

1:20:03.720 --> 1:20:05.600
<v Speaker 2>If it might not be to b ET Awards, but

1:20:05.680 --> 1:20:07.720
<v Speaker 2>whatever it is, which I think it should be. But

1:20:07.800 --> 1:20:10.080
<v Speaker 2>it doesn't have to be whatever it is. We need

1:20:10.120 --> 1:20:13.360
<v Speaker 2>to approach it like it is that type of quality,

1:20:13.439 --> 1:20:15.920
<v Speaker 2>because when we put that much interest into it, the

1:20:15.960 --> 1:20:19.320
<v Speaker 2>world will recognize it, and therefore we get an opportunity

1:20:19.360 --> 1:20:22.720
<v Speaker 2>to acknowledge and do all the things for all the

1:20:22.800 --> 1:20:25.439
<v Speaker 2>different genres and all the things that our people are

1:20:25.520 --> 1:20:29.720
<v Speaker 2>interested in. But when we are so quick to celebrate

1:20:29.760 --> 1:20:33.400
<v Speaker 2>and to hold up a hold so high something that's

1:20:33.439 --> 1:20:37.280
<v Speaker 2>been created by somebody else that made their definition of

1:20:37.320 --> 1:20:40.520
<v Speaker 2>what it should be, then we're beholding to their standards.

1:20:40.600 --> 1:20:46.240
<v Speaker 1>So I agree with that. I don't know first of all.

1:20:47.960 --> 1:20:51.760
<v Speaker 2>Yes, Mahisha Deelinger of Curls of.

1:20:51.880 --> 1:20:55.880
<v Speaker 1>Curls, she's amazing just what she's done, you know, and

1:20:55.920 --> 1:20:58.800
<v Speaker 1>I know she's inspired so many others to do the same.

1:20:58.880 --> 1:21:01.720
<v Speaker 1>So continue to do what you do, Queen. We appreciate you.

1:21:02.320 --> 1:21:06.839
<v Speaker 1>Another great episode with tm my. You know what I'm saying, formally,

1:21:07.040 --> 1:21:12.480
<v Speaker 1>three politicians, new new name.

1:21:14.960 --> 1:21:22.400
<v Speaker 2>My song information to marriage could say my whole government email. No,

1:21:22.520 --> 1:21:26.160
<v Speaker 2>but that's not in the title. The title is my song.

1:21:26.680 --> 1:21:32.439
<v Speaker 3>It's not oh, it's not you, it's Tamika and my songs.

1:21:33.000 --> 1:21:34.080
<v Speaker 3>So we'll get into that.

1:21:34.920 --> 1:21:37.280
<v Speaker 1>I'm not gonna always be right to me, is not

1:21:37.280 --> 1:21:40.320
<v Speaker 1>gonna always be wrong. We're both always and I mean

1:21:40.520 --> 1:21:41.519
<v Speaker 1>always that.

1:21:42.080 --> 1:21:54.160
<v Speaker 3>Please check out the.

1:21:54.160 --> 1:21:57.519
<v Speaker 5>Video version of t M every single Wednesday on I

1:21:57.760 --> 1:21:58.799
<v Speaker 5>Woman dot TV.

1:21:59.360 --> 1:22:00.280
<v Speaker 2>That's how we are on me