1 00:00:00,320 --> 00:00:04,440 Speaker 1: So if you're like me, and you're got your head 2 00:00:04,640 --> 00:00:09,200 Speaker 1: buried in current events and constantly looking for things that 3 00:00:10,000 --> 00:00:15,040 Speaker 1: provoke a deeper emotional reaction to emidst all of the 4 00:00:15,200 --> 00:00:19,000 Speaker 1: madness and the chaos going on in life, I got 5 00:00:19,040 --> 00:00:23,000 Speaker 1: to tell you this. This group came across my feet 6 00:00:23,040 --> 00:00:26,560 Speaker 1: on x Man, and it stopped me in my tracks. 7 00:00:28,440 --> 00:00:32,640 Speaker 1: It's you know, under the name Beefinitiative dot Com. And 8 00:00:33,280 --> 00:00:35,680 Speaker 1: I stopped on this and I started to dig into it, 9 00:00:35,720 --> 00:00:40,600 Speaker 1: and I saw this incredible organization that is really dedicated 10 00:00:40,680 --> 00:00:44,680 Speaker 1: to bringing ranchers back to the forefront of the food 11 00:00:44,760 --> 00:00:48,040 Speaker 1: supply chain and to try and get rid of all 12 00:00:48,080 --> 00:00:52,920 Speaker 1: of the other corporate entities that are trying to disrupt 13 00:00:53,080 --> 00:00:57,360 Speaker 1: our connection to nature and to to our food supply. 14 00:00:57,520 --> 00:01:02,160 Speaker 1: And so when I saw this, man, I just got overwhelmed, uh, 15 00:01:02,200 --> 00:01:06,080 Speaker 1: and reached out through direct message, which I have a 16 00:01:06,160 --> 00:01:09,640 Speaker 1: tendency to do for people, and and lo and behold 17 00:01:10,200 --> 00:01:14,040 Speaker 1: this wonderful gentleman that is on with us today. Reached 18 00:01:14,040 --> 00:01:16,679 Speaker 1: back out and was like, uh, yeah, I'd love to 19 00:01:16,760 --> 00:01:20,520 Speaker 1: come on. So, without further ado, I'd like to welcome 20 00:01:20,640 --> 00:01:22,440 Speaker 1: or as June, to the to the ship. 21 00:01:22,480 --> 00:01:24,720 Speaker 2: It's a pleasure to be here, David. I really appreciate 22 00:01:24,760 --> 00:01:27,560 Speaker 2: you reaching out. Like I was telling you just before 23 00:01:27,600 --> 00:01:30,400 Speaker 2: we started. Man, it took took a lot of courage 24 00:01:30,400 --> 00:01:32,720 Speaker 2: to come out and say sort of where this came 25 00:01:32,720 --> 00:01:36,640 Speaker 2: from and you know how this all started. But you know, 26 00:01:36,680 --> 00:01:39,240 Speaker 2: I'm glad that that you responded to it well. And 27 00:01:39,319 --> 00:01:42,280 Speaker 2: you know, being a Navy seal and a CIA contractor, 28 00:01:42,360 --> 00:01:45,479 Speaker 2: I was like, I think I could roll with this 29 00:01:45,520 --> 00:01:47,200 Speaker 2: guy for a little bit here. 30 00:01:50,480 --> 00:01:53,720 Speaker 1: Well, I appreciate that there's there's plenty of us out 31 00:01:53,720 --> 00:01:56,600 Speaker 1: there in the world that are knuckleheads, but I try, 32 00:01:57,000 --> 00:01:59,360 Speaker 1: I try and be as genuine to my true self 33 00:01:59,360 --> 00:02:05,560 Speaker 1: as possible. You know, all right, Ris, before we you know, 34 00:02:05,720 --> 00:02:09,480 Speaker 1: just can you just give us a topical introduction to 35 00:02:09,560 --> 00:02:14,079 Speaker 1: what it is you all are doing and just what 36 00:02:14,120 --> 00:02:17,520 Speaker 1: it is, where people can find it, and the overall 37 00:02:17,760 --> 00:02:20,440 Speaker 1: general idea of of what's going on. 38 00:02:20,680 --> 00:02:23,200 Speaker 2: So the Beef Initiative, I like to say, is a 39 00:02:23,240 --> 00:02:27,480 Speaker 2: think Tank's essentially what it is. It's a modern day 40 00:02:27,520 --> 00:02:32,359 Speaker 2: cattle organization with a focus on truth in food and 41 00:02:32,600 --> 00:02:36,600 Speaker 2: truth in journalism. You can't have one without the other. 42 00:02:37,000 --> 00:02:39,959 Speaker 2: You need to educate people about where your food comes from, 43 00:02:40,480 --> 00:02:43,480 Speaker 2: what all this policy stuff is in the background. Why 44 00:02:43,600 --> 00:02:46,560 Speaker 2: beef costs what it does, Why you don't have access 45 00:02:46,560 --> 00:02:50,600 Speaker 2: to your local rancher, So all that, all that has 46 00:02:50,639 --> 00:02:53,240 Speaker 2: to happen first before you get people to divorce from 47 00:02:53,240 --> 00:02:57,600 Speaker 2: the grocery store. And so that's really the main idea. 48 00:02:57,880 --> 00:03:00,639 Speaker 2: You know, we're not not against grocery stores. You know, 49 00:03:00,680 --> 00:03:03,639 Speaker 2: if grocery stores carried local beef, that you know, that'd 50 00:03:03,680 --> 00:03:08,079 Speaker 2: be the thing. But that's not what's happening here. We 51 00:03:08,120 --> 00:03:11,880 Speaker 2: live in a condition where eighty five percent of the 52 00:03:11,919 --> 00:03:15,600 Speaker 2: beef in this country runs through just four multinational corporations, 53 00:03:17,360 --> 00:03:21,760 Speaker 2: one of them coming from Brazil. That name is JBS. 54 00:03:22,760 --> 00:03:26,200 Speaker 2: And these guys are These guys are bad. They're bad, bad, bad, 55 00:03:26,280 --> 00:03:32,600 Speaker 2: bad bad. So you know we've lost we're losing about 56 00:03:32,639 --> 00:03:37,520 Speaker 2: seventy seven family farms a day in this country. What what, Yes, 57 00:03:37,560 --> 00:03:40,600 Speaker 2: seventy seven family farms a day are gone. I think 58 00:03:40,600 --> 00:03:43,160 Speaker 2: it's a one hundred and around one hundred and fifty 59 00:03:43,200 --> 00:03:47,800 Speaker 2: thousand family farms have vanished in the past five years. 60 00:03:48,880 --> 00:03:52,600 Speaker 3: I don't even are you kidding me right now? Or 61 00:03:52,760 --> 00:03:54,720 Speaker 3: is that that's a real number? 62 00:03:55,080 --> 00:03:57,440 Speaker 2: Yeah, I think it was between like twenty seventeen and 63 00:03:57,520 --> 00:04:00,760 Speaker 2: twenty twenty two, and that number is only accelerated. 64 00:04:01,400 --> 00:04:04,240 Speaker 3: Oh my, I don't know what to say right now. 65 00:04:04,280 --> 00:04:04,960 Speaker 3: I'm in shock. 66 00:04:05,040 --> 00:04:06,880 Speaker 2: Yeah, there's a lot of numbers that are shocking when 67 00:04:06,880 --> 00:04:10,920 Speaker 2: you start to sort of circle around what's going on. Yeah, 68 00:04:11,000 --> 00:04:14,400 Speaker 2: so four multinational corporations control eighty five percent of the 69 00:04:14,400 --> 00:04:17,280 Speaker 2: flow of beef in this country. We lose seventy seven 70 00:04:17,320 --> 00:04:23,200 Speaker 2: family farms a day. Obesity and diabetes has increased like 71 00:04:23,279 --> 00:04:30,080 Speaker 2: one under. You know, our cities are chaos. The countryside 72 00:04:30,080 --> 00:04:34,599 Speaker 2: has filled nothing but dollar stores and vape shops, you know, 73 00:04:34,760 --> 00:04:37,960 Speaker 2: same as the city. Really, so you know, we're all 74 00:04:38,000 --> 00:04:40,120 Speaker 2: the same here, We're all sitting here in the same boat. 75 00:04:40,320 --> 00:04:42,520 Speaker 2: We're all filled. We're also rounded by dollar stores and 76 00:04:42,600 --> 00:04:45,360 Speaker 2: vape shops, and no one's got access to local food anymore. 77 00:04:46,440 --> 00:04:51,200 Speaker 2: And and so yeah, so the Beef Initiative is out here, 78 00:04:51,400 --> 00:04:55,320 Speaker 2: you know, hopefully on the forefront of connecting people directly 79 00:04:55,400 --> 00:04:58,080 Speaker 2: to their local rancher. And when I say directly, I 80 00:04:58,200 --> 00:05:02,080 Speaker 2: mean that in the most thorough set the word. We 81 00:05:02,120 --> 00:05:07,960 Speaker 2: connect people directly to the rancher's domain names, their websites. Right, 82 00:05:08,279 --> 00:05:10,000 Speaker 2: We're not trying to sit in the way of things 83 00:05:10,040 --> 00:05:11,560 Speaker 2: We're not trying to get in the middle of things. 84 00:05:11,960 --> 00:05:14,840 Speaker 2: Seventy seven farms a day are lost in this country. 85 00:05:15,000 --> 00:05:18,280 Speaker 2: There ain't no room for a middleman, right this This 86 00:05:18,400 --> 00:05:22,440 Speaker 2: is a rebuilding project. So so there's a lot that 87 00:05:22,480 --> 00:05:26,800 Speaker 2: goes into it. You know, the Rancher direct is a 88 00:05:27,200 --> 00:05:31,960 Speaker 2: is a structure and a philosophy that we take all 89 00:05:32,000 --> 00:05:34,240 Speaker 2: the way down to the code on the internet. 90 00:05:34,920 --> 00:05:37,200 Speaker 3: Wow. Wow, that's that's brilliant. 91 00:05:37,400 --> 00:05:39,640 Speaker 1: You know. One of the things that you that really 92 00:05:39,640 --> 00:05:43,200 Speaker 1: stuck with me right there is you know, for for many, 93 00:05:43,279 --> 00:05:48,400 Speaker 1: many years, I think there was always a pretty distinct 94 00:05:48,440 --> 00:05:53,800 Speaker 1: division between you know, people in urban environments and people 95 00:05:53,839 --> 00:05:57,599 Speaker 1: in rural lands. And and the thing that you said 96 00:05:57,640 --> 00:06:00,880 Speaker 1: that that we're all connected now because of the disruption 97 00:06:01,000 --> 00:06:04,680 Speaker 1: and our food systems and supply chains and our access 98 00:06:04,720 --> 00:06:08,880 Speaker 1: to the fundamental foods that keep us healthy, which is protein. 99 00:06:09,040 --> 00:06:13,200 Speaker 1: Right that there is this cross This is connection. It's 100 00:06:13,279 --> 00:06:18,880 Speaker 1: we're interwoven together. And you know what was really I 101 00:06:18,880 --> 00:06:22,000 Speaker 1: think the hook for me is when you responded to me, 102 00:06:22,360 --> 00:06:25,599 Speaker 1: you know, on on x you know, you shared really 103 00:06:25,680 --> 00:06:29,679 Speaker 1: briefly with me your background and story out of Philly. 104 00:06:30,839 --> 00:06:34,040 Speaker 1: Could you kind of talk through that background a little 105 00:06:34,080 --> 00:06:37,440 Speaker 1: bit and what ended up getting you to where you're 106 00:06:37,480 --> 00:06:38,359 Speaker 1: at right now. 107 00:06:38,600 --> 00:06:41,040 Speaker 2: So yeah, so really the story starts of my entrance 108 00:06:41,080 --> 00:06:44,960 Speaker 2: into the beef industry, you know about five years ago 109 00:06:46,080 --> 00:06:50,000 Speaker 2: is really one of things kind of took a turn 110 00:06:50,080 --> 00:06:53,880 Speaker 2: for the worse in my life. You know, that story 111 00:06:53,960 --> 00:06:55,599 Speaker 2: kind of starts back in two thousand and eight with 112 00:06:55,640 --> 00:06:59,760 Speaker 2: the financial collapse. That's when you know, everything kind of 113 00:07:00,040 --> 00:07:04,200 Speaker 2: turned upside down for me. But you know, ten fifteen 114 00:07:04,320 --> 00:07:10,800 Speaker 2: years later, you know, I found myself, I guess, with 115 00:07:10,880 --> 00:07:15,280 Speaker 2: the chip on my shoulder and you know, kind of 116 00:07:15,280 --> 00:07:18,880 Speaker 2: a hardened heart. And uh, I was actually working as 117 00:07:18,920 --> 00:07:21,920 Speaker 2: an artist and designer. I was a sculptor and I 118 00:07:21,960 --> 00:07:24,080 Speaker 2: helped you know, I helped a couple of guys build 119 00:07:24,080 --> 00:07:27,040 Speaker 2: some companies. And one of the things that I was 120 00:07:27,040 --> 00:07:29,840 Speaker 2: doing before I was, before I became homeless, was I 121 00:07:29,920 --> 00:07:35,160 Speaker 2: was building two hundred and fifty million dollars sculptures getting 122 00:07:35,160 --> 00:07:39,280 Speaker 2: paid twelve bucks an hour to do it. So that 123 00:07:39,440 --> 00:07:41,960 Speaker 2: was basically like the top, like I had hit like 124 00:07:42,000 --> 00:07:45,480 Speaker 2: the peak of like I'm a very skilled designer. These 125 00:07:45,480 --> 00:07:48,640 Speaker 2: people trust me. But you know, lo and bull hold, 126 00:07:48,680 --> 00:07:52,760 Speaker 2: of course, that whole that whole market's a scam and 127 00:07:52,760 --> 00:07:54,400 Speaker 2: and and I ended up where I was, So I 128 00:07:54,480 --> 00:07:57,760 Speaker 2: ended up hitting the road from that, and uh, you know, 129 00:07:58,080 --> 00:08:01,120 Speaker 2: a series of combinations of circumstance has led me to 130 00:08:01,440 --> 00:08:03,280 Speaker 2: you know, being out on the street for a little bit. 131 00:08:04,520 --> 00:08:08,080 Speaker 2: A little bit turned into a little while. A little 132 00:08:08,080 --> 00:08:10,240 Speaker 2: while turned into a couple of trips back and forth 133 00:08:10,280 --> 00:08:14,400 Speaker 2: from Philly to Jersey, sleeping on the train, and you know, 134 00:08:14,440 --> 00:08:16,000 Speaker 2: it took a little while for me to get up 135 00:08:16,000 --> 00:08:20,080 Speaker 2: on my feet. You know, it's a little funny about 136 00:08:20,080 --> 00:08:21,880 Speaker 2: that story, is one of the things that helped me 137 00:08:21,880 --> 00:08:26,160 Speaker 2: get off on my feet was bitcoin. So I ended 138 00:08:26,240 --> 00:08:29,240 Speaker 2: up finding bitcoin while I was basically run around the streets, 139 00:08:29,320 --> 00:08:32,559 Speaker 2: run around the train tracks, and I was working a stuff. 140 00:08:32,440 --> 00:08:35,839 Speaker 2: Of course, I was still pulling money in but at 141 00:08:35,880 --> 00:08:39,120 Speaker 2: that time, I mean, you couldn't get a place in 142 00:08:39,240 --> 00:08:44,440 Speaker 2: Kensington under the train tracks, in that neighborhood where kids 143 00:08:44,480 --> 00:08:47,199 Speaker 2: are walking over dope fiends shooting dope in between their 144 00:08:47,200 --> 00:08:51,080 Speaker 2: toes for less than nine hundred dollars a month. That's 145 00:08:51,160 --> 00:08:55,320 Speaker 2: like the worst neighborhood in this planet, right, So you know, 146 00:08:55,800 --> 00:08:58,680 Speaker 2: I decided to kind of make my own way. I 147 00:08:58,760 --> 00:09:01,760 Speaker 2: discovered bitcoin because I was you know, when you run 148 00:09:01,800 --> 00:09:04,240 Speaker 2: around people on the streets. They got all sorts of ideas, 149 00:09:06,600 --> 00:09:08,800 Speaker 2: and uh but this one was a good one, and 150 00:09:08,880 --> 00:09:11,240 Speaker 2: uh so I just started stacking and I ended up 151 00:09:11,280 --> 00:09:13,360 Speaker 2: being able to save enough because you know, price went 152 00:09:13,480 --> 00:09:15,920 Speaker 2: up that I wasn't I didn't have enough to get 153 00:09:15,920 --> 00:09:19,840 Speaker 2: an apartment of my own because you know, first and 154 00:09:19,880 --> 00:09:22,640 Speaker 2: last month all that stuff. Right, So but I did 155 00:09:22,640 --> 00:09:26,160 Speaker 2: figure out that I could sublet, and uh so I 156 00:09:26,200 --> 00:09:28,719 Speaker 2: figured out, oh, I just gotta I just got to 157 00:09:28,760 --> 00:09:31,120 Speaker 2: save up four hundred and I'm good. Five hundred, I'm good. 158 00:09:31,160 --> 00:09:33,880 Speaker 2: So that's really where it started. That's where things started 159 00:09:33,880 --> 00:09:36,720 Speaker 2: to really level up. You know, I got on my feet, 160 00:09:37,480 --> 00:09:39,240 Speaker 2: started making a little bit of money, started digging a 161 00:09:39,280 --> 00:09:42,679 Speaker 2: little bit deeper into what you know, value meant, right, 162 00:09:42,760 --> 00:09:45,240 Speaker 2: That's what really Bitcoin taught me. I'm not all you know, 163 00:09:45,320 --> 00:09:48,080 Speaker 2: bitcoined out or nothing, but you know, Bitcoin taught me 164 00:09:48,120 --> 00:09:51,000 Speaker 2: what money was and what value was, and it taught 165 00:09:51,080 --> 00:09:56,120 Speaker 2: me to look a little bit deeper into things. And 166 00:09:56,200 --> 00:10:00,960 Speaker 2: so once I crossed that path of money understanding, I 167 00:10:01,080 --> 00:10:04,200 Speaker 2: ended up meeting a guy named Texas Slim, and Texas 168 00:10:04,200 --> 00:10:08,160 Speaker 2: Slim was the founder of the Beef Initiative. Now he's 169 00:10:08,480 --> 00:10:11,640 Speaker 2: like me, man he's he's he's like the he's like 170 00:10:11,679 --> 00:10:13,920 Speaker 2: the West Texas version of this Philly kid who was 171 00:10:13,920 --> 00:10:17,640 Speaker 2: sleeping on the streets. Right. I don't know. I don't 172 00:10:17,640 --> 00:10:20,000 Speaker 2: know if you've ever been out to Canyon or Amarillo, 173 00:10:20,160 --> 00:10:22,679 Speaker 2: but they got a look in their eyes. They have 174 00:10:22,800 --> 00:10:24,760 Speaker 2: a look in their eyes out there. It's where people 175 00:10:24,800 --> 00:10:25,319 Speaker 2: get lost. 176 00:10:25,400 --> 00:10:25,600 Speaker 1: Right. 177 00:10:25,679 --> 00:10:32,600 Speaker 2: So he saw yes, sir, So you know he saw 178 00:10:32,640 --> 00:10:34,800 Speaker 2: something in me. Well. I reached out to him and 179 00:10:34,840 --> 00:10:39,120 Speaker 2: I said, look, I don't know who you are. Something 180 00:10:39,120 --> 00:10:42,880 Speaker 2: about you man, like, let's go. Here's what I do. 181 00:10:43,120 --> 00:10:45,040 Speaker 2: I put together a little video for him because I 182 00:10:45,040 --> 00:10:47,360 Speaker 2: have a little bit of you know, digital skills, and 183 00:10:47,400 --> 00:10:50,320 Speaker 2: he was like, Okay, there we go. You're my man, 184 00:10:50,400 --> 00:10:55,320 Speaker 2: let's roll. A couple months later, we ended up I 185 00:10:55,400 --> 00:10:59,760 Speaker 2: moved from Philly down to Florida, and we ended up 186 00:10:59,760 --> 00:11:02,120 Speaker 2: going down to Miami for the first time and he 187 00:11:02,200 --> 00:11:04,440 Speaker 2: went on, uh on the John Pump Show. And that's 188 00:11:04,440 --> 00:11:06,920 Speaker 2: really where where the whole thing started. I didn't have 189 00:11:07,600 --> 00:11:10,880 Speaker 2: I didn't have, you know, real digital design skills like 190 00:11:10,960 --> 00:11:13,680 Speaker 2: web design or you know, anything like that. I didn't know. 191 00:11:14,600 --> 00:11:18,960 Speaker 2: I didn't know shit about the beef industry. I didn't. 192 00:11:19,240 --> 00:11:22,400 Speaker 2: But but Here's what I did know, because this is 193 00:11:22,400 --> 00:11:26,600 Speaker 2: what the Beef Initiative taught me, is that our mothers 194 00:11:26,679 --> 00:11:32,600 Speaker 2: used to cook with tallow from a local farm. My 195 00:11:32,760 --> 00:11:37,680 Speaker 2: mom grew up cooking microwave meals. She died young in 196 00:11:37,760 --> 00:11:44,560 Speaker 2: the streets and everything, you know. After she died, I 197 00:11:44,640 --> 00:11:50,000 Speaker 2: pointed at everything. Everything was the problem. It's capitalism, it's this, 198 00:11:50,320 --> 00:11:52,920 Speaker 2: it's that, it's the other thing, right, And so I 199 00:11:53,000 --> 00:11:55,960 Speaker 2: learned about the cow, and I learned about what happened 200 00:11:55,960 --> 00:11:59,240 Speaker 2: to our nutrition and our health. And I started looking 201 00:11:59,400 --> 00:12:02,080 Speaker 2: back on pictures like in the seventies, and I'm like, 202 00:12:04,280 --> 00:12:07,320 Speaker 2: everybody looks normal, right, Like everybody looks good. All the 203 00:12:07,400 --> 00:12:11,599 Speaker 2: girls look good, guys look handsome. Like why is everybody 204 00:12:11,760 --> 00:12:16,000 Speaker 2: so disgustingly ugly today? And why is everything around me 205 00:12:16,160 --> 00:12:20,040 Speaker 2: breaking down? And why is everyone kind of swirling around 206 00:12:20,080 --> 00:12:26,360 Speaker 2: and chaos, pointing fingers at some boogeyman when really the 207 00:12:26,440 --> 00:12:29,080 Speaker 2: problem is, when you come down to it, the problem 208 00:12:29,160 --> 00:12:32,360 Speaker 2: is is a loss of value of our currency and 209 00:12:32,400 --> 00:12:35,440 Speaker 2: the loss of our connection to our local food. And 210 00:12:35,440 --> 00:12:37,480 Speaker 2: that's it. You fix those two things, and you start 211 00:12:37,520 --> 00:12:40,160 Speaker 2: with food. Don't start with the currency that's too big, 212 00:12:41,040 --> 00:12:45,000 Speaker 2: start with the food. You want to build a self 213 00:12:45,080 --> 00:12:47,280 Speaker 2: sovereign life for yourself. You want to build a life 214 00:12:47,280 --> 00:12:51,360 Speaker 2: of freedom where your mind clears up, where you suddenly 215 00:12:51,360 --> 00:12:55,800 Speaker 2: have access to God and spirituality again, and you have 216 00:12:55,880 --> 00:12:58,960 Speaker 2: access to all those feelings that you have when you 217 00:12:58,960 --> 00:13:02,720 Speaker 2: were a kid. Remember those when you felt free. You know, 218 00:13:02,800 --> 00:13:04,120 Speaker 2: you just kind of lay it on the bed and 219 00:13:04,200 --> 00:13:07,600 Speaker 2: you were good. You know, you weren't feeling like something 220 00:13:08,240 --> 00:13:12,200 Speaker 2: something could happen. Right. That's that's what beef. That's what 221 00:13:12,360 --> 00:13:15,600 Speaker 2: that's what local beef brings you, you know. And so 222 00:13:15,679 --> 00:13:18,040 Speaker 2: that that's really what I discovered. And so you know, 223 00:13:18,240 --> 00:13:20,319 Speaker 2: I was running around with a chip on my shoulder. 224 00:13:20,400 --> 00:13:23,480 Speaker 2: I was, you know, traumatized by everything that happened with 225 00:13:23,559 --> 00:13:27,640 Speaker 2: Mom and all that stuff. But man, once I met 226 00:13:27,640 --> 00:13:30,040 Speaker 2: Slim and once I started working with the Beef Initiative, 227 00:13:30,679 --> 00:13:35,320 Speaker 2: all that anger turned into something else. It wasn't just 228 00:13:35,400 --> 00:13:40,200 Speaker 2: like you know, running around like foaming out the mouth angry. 229 00:13:40,760 --> 00:13:45,200 Speaker 2: It was very very disciplined. Now and you know, the 230 00:13:45,240 --> 00:13:48,680 Speaker 2: Beef Initiative for me, you know, take a take it 231 00:13:48,720 --> 00:13:50,840 Speaker 2: for what it is, man, But the Beef Initiative for 232 00:13:50,880 --> 00:13:54,880 Speaker 2: me is is revenge. That's what it is. I lost 233 00:13:54,880 --> 00:13:58,640 Speaker 2: my mom, I lost a lot of friends I've lost. 234 00:13:59,120 --> 00:14:02,200 Speaker 2: I didn't really have much, but I also never had nothing. 235 00:14:02,200 --> 00:14:05,679 Speaker 2: I never gained much, you know, until now. So this 236 00:14:05,720 --> 00:14:08,160 Speaker 2: is a revenge move for me. You know, this is it. 237 00:14:08,400 --> 00:14:09,719 Speaker 2: And so you can kind of see them by the 238 00:14:09,760 --> 00:14:13,439 Speaker 2: way I act on on X. You know that's it. 239 00:14:13,920 --> 00:14:17,520 Speaker 2: I'm done with the BS. It's no more asking for permission. 240 00:14:17,960 --> 00:14:19,920 Speaker 2: I'm not going to sit here and pretend like I'm 241 00:14:19,920 --> 00:14:21,760 Speaker 2: the one who's out of place and I'm the one 242 00:14:21,760 --> 00:14:26,320 Speaker 2: who's coming from the outside. No, We've had decades to 243 00:14:26,400 --> 00:14:30,120 Speaker 2: correct this situation. Eighty percent of this country lives in 244 00:14:30,160 --> 00:14:34,160 Speaker 2: the city. How many of those are in poverty. So 245 00:14:34,720 --> 00:14:37,720 Speaker 2: we have to have a new pathway and we have 246 00:14:37,800 --> 00:14:41,880 Speaker 2: to speak from a place that includes everybody. And if 247 00:14:41,920 --> 00:14:44,720 Speaker 2: you ask me, you want to solve the problem of 248 00:14:44,760 --> 00:14:47,520 Speaker 2: the city and the country coming at each other like this, 249 00:14:49,240 --> 00:14:53,000 Speaker 2: Feed the city local beef from their local ranchers. Is 250 00:14:53,040 --> 00:14:55,560 Speaker 2: that it is that simple? Filled the Boatdeggas with local 251 00:14:55,560 --> 00:14:58,880 Speaker 2: ground beef. It's it's that simple. 252 00:15:00,160 --> 00:15:05,360 Speaker 3: David Rutherford, my best friend. Welcome to the show, Sean. 253 00:15:05,640 --> 00:15:07,520 Speaker 3: Thank you for having me. It's an honor to be here. 254 00:15:07,680 --> 00:15:08,440 Speaker 3: What's up, Team? 255 00:15:08,760 --> 00:15:11,760 Speaker 1: I recently had the incredible honor of joining my best 256 00:15:11,760 --> 00:15:14,880 Speaker 1: friend Sean Ryan on his show, and as a token 257 00:15:14,880 --> 00:15:18,400 Speaker 1: of my appreciation for him and his audience, I want 258 00:15:18,400 --> 00:15:21,840 Speaker 1: to do something special for you. For thirty years, I've 259 00:15:21,840 --> 00:15:25,720 Speaker 1: been helping individuals and teams to discover how to utilize 260 00:15:25,760 --> 00:15:29,520 Speaker 1: pain and suffering to propel their performance. From the World 261 00:15:29,600 --> 00:15:33,600 Speaker 1: Series champions the Boston Red Sox to elite operators, top 262 00:15:33,760 --> 00:15:37,600 Speaker 1: entrepreneurs and business owners, I want to offer the first 263 00:15:37,640 --> 00:15:41,600 Speaker 1: three foundational Frog Logic courses that I've been developing for 264 00:15:41,680 --> 00:15:47,240 Speaker 1: the past decade. Embrace Fear, Forging, self Confidence, and Team Life. 265 00:15:47,440 --> 00:15:50,880 Speaker 1: These courses come straight from the painful stories and lessons 266 00:15:50,960 --> 00:15:54,440 Speaker 1: learned I talked about on Shawn's podcast, and they also 267 00:15:54,480 --> 00:15:58,280 Speaker 1: emerged from the thousands of people I've instructed. Normally, these 268 00:15:58,320 --> 00:16:02,240 Speaker 1: courses are two hundred dollars each, but until September fifteenth, 269 00:16:02,440 --> 00:16:05,240 Speaker 1: you can get all three for just two hundred dollars. 270 00:16:05,440 --> 00:16:08,120 Speaker 1: That's three courses for the price of one. Please go 271 00:16:08,200 --> 00:16:10,840 Speaker 1: to David Brutherford dot com or click the link in 272 00:16:10,880 --> 00:16:12,880 Speaker 1: the description to get the bundle. 273 00:16:13,520 --> 00:16:16,920 Speaker 3: Thank you very much, who Yah, and god speed. You 274 00:16:16,960 --> 00:16:18,160 Speaker 3: know I when I. 275 00:16:18,120 --> 00:16:21,640 Speaker 1: Think about it, obviously, you know I grew up and 276 00:16:22,280 --> 00:16:26,320 Speaker 1: involved in the military industrial complex, and you know from 277 00:16:26,320 --> 00:16:29,760 Speaker 1: the moment I was a frogman and seeing how that worked, 278 00:16:29,840 --> 00:16:33,360 Speaker 1: and you know where we go and what conflicts we 279 00:16:33,400 --> 00:16:36,640 Speaker 1: would be involved in and for why, and then you know, 280 00:16:36,720 --> 00:16:40,520 Speaker 1: working for the military industrial complex directly at Blackwater and 281 00:16:40,520 --> 00:16:43,480 Speaker 1: then for the intelligence world, you know, you get an 282 00:16:43,480 --> 00:16:44,120 Speaker 1: eye opening. 283 00:16:44,280 --> 00:16:47,200 Speaker 3: Right, You're not that innocent. 284 00:16:46,880 --> 00:16:51,760 Speaker 1: Kind of naive young boy that thinks America is one thing, 285 00:16:51,800 --> 00:16:55,400 Speaker 1: but it's really another. And you know, if you understand 286 00:16:55,400 --> 00:16:58,640 Speaker 1: the story of that industry, you understand that it was 287 00:16:58,880 --> 00:17:06,080 Speaker 1: a monstrous consolidation of defense contractors post Vietnam and if 288 00:17:06,119 --> 00:17:09,199 Speaker 1: I'm understanding you correctly. And by the way, I just 289 00:17:09,240 --> 00:17:12,040 Speaker 1: want to throw a little tidbit in for you guys 290 00:17:12,119 --> 00:17:18,679 Speaker 1: listening RS. When he was down in Miami meeting Texas 291 00:17:18,720 --> 00:17:22,280 Speaker 1: Slim for the first time, he actually met Jordie because 292 00:17:22,359 --> 00:17:27,240 Speaker 1: Jordie was the producer for Anthony Pompliano and his Bitcoin show. 293 00:17:27,359 --> 00:17:30,400 Speaker 1: So we just had a little reunion before we got on, 294 00:17:30,440 --> 00:17:33,680 Speaker 1: which was man, there's nothing better now that proves how 295 00:17:33,720 --> 00:17:37,679 Speaker 1: small this world is and how impactful we can really 296 00:17:37,760 --> 00:17:42,800 Speaker 1: be through these random connections and getting together. So side 297 00:17:42,840 --> 00:17:46,719 Speaker 1: note there, but you know as I began to realize 298 00:17:47,600 --> 00:17:49,920 Speaker 1: what was taking place. And I think we've also seen 299 00:17:50,000 --> 00:17:54,399 Speaker 1: that recently with the banking industry post two thousand and 300 00:17:54,440 --> 00:17:58,040 Speaker 1: eight collapse. Right, I don't even know how many small 301 00:17:58,520 --> 00:18:01,520 Speaker 1: local banks have been to my by the Big five. 302 00:18:01,680 --> 00:18:04,280 Speaker 1: And just a couple of years ago a bunch of 303 00:18:04,880 --> 00:18:09,720 Speaker 1: regional banks collapsed and went away, one out in California there. 304 00:18:10,160 --> 00:18:14,200 Speaker 1: Uh And and if I'm not mistaken, what I'm reading 305 00:18:14,280 --> 00:18:19,840 Speaker 1: off off Beefinitiative dot com is is this is what's 306 00:18:20,000 --> 00:18:27,760 Speaker 1: taking place and in our beef industry right now. Tell 307 00:18:27,800 --> 00:18:31,000 Speaker 1: me what your learning curve was like and what were 308 00:18:31,040 --> 00:18:34,720 Speaker 1: the finer points that's that that Slim. 309 00:18:34,600 --> 00:18:37,719 Speaker 3: Introduced you to? What was what were the ideas the 310 00:18:37,760 --> 00:18:40,440 Speaker 3: main core ideas that hooked you? 311 00:18:40,560 --> 00:18:45,320 Speaker 1: Like, whoa, this this is worth dedicating my my life 312 00:18:45,320 --> 00:18:47,560 Speaker 1: to in support of this man. 313 00:18:47,640 --> 00:18:51,040 Speaker 2: Well, you know, everybody's got a different entry point into beef. 314 00:18:52,160 --> 00:18:55,639 Speaker 2: You know, it's it's it's getting really popular now. A 315 00:18:55,640 --> 00:18:58,320 Speaker 2: lot of people's entry point is is nutrition and health. 316 00:18:59,160 --> 00:19:01,680 Speaker 2: And I think that's great, uh that you know, it's 317 00:19:01,720 --> 00:19:05,439 Speaker 2: it's definitely something very close to me, of course, but 318 00:19:05,600 --> 00:19:07,840 Speaker 2: for me coming from where I come from, and you know, 319 00:19:07,920 --> 00:19:10,119 Speaker 2: saying everything that I just said about, you know, loss 320 00:19:10,119 --> 00:19:12,800 Speaker 2: of access to tallow all that stuff, right, how do 321 00:19:12,840 --> 00:19:17,040 Speaker 2: you get tallow got process that cow? So for me, 322 00:19:17,680 --> 00:19:22,040 Speaker 2: it all came down to when Slim explained that four 323 00:19:22,119 --> 00:19:25,639 Speaker 2: multinationals control of the processing in this country, you know, 324 00:19:25,760 --> 00:19:29,119 Speaker 2: and that we have lost he says, Slim likes to 325 00:19:29,119 --> 00:19:32,440 Speaker 2: say Texas had two hundred has two hundred and fifty 326 00:19:32,480 --> 00:19:34,440 Speaker 2: four counties. They used to have two hundred and fifty 327 00:19:34,440 --> 00:19:39,960 Speaker 2: four processing centers, not anymore. And so that's what fixes 328 00:19:40,000 --> 00:19:45,920 Speaker 2: our society. That's what brings local beef into local schools, 329 00:19:45,960 --> 00:19:50,879 Speaker 2: into local corner stores and fees, these people meeting them 330 00:19:50,880 --> 00:19:53,720 Speaker 2: where they're at, you know. And so it was really 331 00:19:53,760 --> 00:19:56,560 Speaker 2: it's all about the processing center, man, It's all about 332 00:19:56,600 --> 00:20:02,040 Speaker 2: the processing center. Everything else comes after that, the education 333 00:20:02,280 --> 00:20:05,240 Speaker 2: and the marketing. Of course, it's a huge, huge, important 334 00:20:05,280 --> 00:20:10,320 Speaker 2: part of it. But for me, when I learned that 335 00:20:10,400 --> 00:20:13,160 Speaker 2: we have lost all of our processing centers and that's 336 00:20:13,200 --> 00:20:16,920 Speaker 2: the reason we don't have access to cows anymore, that 337 00:20:17,119 --> 00:20:21,000 Speaker 2: was like, holy crap. And when when when I met 338 00:20:21,040 --> 00:20:24,320 Speaker 2: with Slim out in Texas, Cause about a year and 339 00:20:24,320 --> 00:20:27,320 Speaker 2: a half after meeting Jordy and all those down in Miami. 340 00:20:29,680 --> 00:20:33,080 Speaker 2: Slim went out to Thailand because Slim's Slim's like I 341 00:20:33,200 --> 00:20:39,440 Speaker 2: like to call Slim to Steve Irwin a beef, crazy uncle, 342 00:20:39,480 --> 00:20:42,600 Speaker 2: Slim to Steve Irwin a beef. So he went out 343 00:20:42,640 --> 00:20:47,320 Speaker 2: to Thailand because he was doing some investigations. He wanted 344 00:20:47,320 --> 00:20:51,320 Speaker 2: to build, rebuild this global cattle industry, peer to peer 345 00:20:51,440 --> 00:20:54,560 Speaker 2: with local beef. And when you go out there, the 346 00:20:54,720 --> 00:20:57,800 Speaker 2: same shit's happening out there, same stuff. They don't got 347 00:20:57,840 --> 00:21:01,120 Speaker 2: access to cows, their food supplies filled with seed oils. 348 00:21:02,119 --> 00:21:04,040 Speaker 2: Most of our seed oils come from out there. I know, 349 00:21:04,240 --> 00:21:05,600 Speaker 2: I don't know if you know that, but all the 350 00:21:05,680 --> 00:21:10,600 Speaker 2: vegetableil you oil palm oil rather palm oil. But but yeah, 351 00:21:10,680 --> 00:21:13,920 Speaker 2: so so he was seeing the same things. He hit 352 00:21:13,960 --> 00:21:15,680 Speaker 2: me up when he was out in Thailand. He kind 353 00:21:15,680 --> 00:21:19,040 Speaker 2: of left me back here to run you know, the 354 00:21:19,080 --> 00:21:22,879 Speaker 2: Beef Initiative or whatever, you know, which was maintained in 355 00:21:22,880 --> 00:21:25,960 Speaker 2: the website, all the stuff, right, like communicate when people 356 00:21:28,119 --> 00:21:30,200 Speaker 2: I did not have the confidence to communicate with all 357 00:21:30,200 --> 00:21:31,480 Speaker 2: these ranchers. Man I'm from. 358 00:21:31,600 --> 00:21:35,840 Speaker 1: I can't imagine man coming off the streets getting thrown 359 00:21:35,920 --> 00:21:38,280 Speaker 1: into this. Now all of a sudden, you're talking to 360 00:21:38,920 --> 00:21:42,240 Speaker 1: not only ranchers, which are are some of the hardest 361 00:21:42,320 --> 00:21:45,199 Speaker 1: human beings out there on the planet. Shout out to 362 00:21:45,240 --> 00:21:49,760 Speaker 1: Braxton McCoy right and his folk, right. But it's it's 363 00:21:49,840 --> 00:21:53,879 Speaker 1: also it's I mean, these people are are angry and 364 00:21:54,720 --> 00:21:59,719 Speaker 1: they're distrustful, and yeah, they're distrustful for good reason. So 365 00:22:00,359 --> 00:22:03,000 Speaker 1: but what did Slim I mean, he just was like, 366 00:22:03,040 --> 00:22:05,919 Speaker 1: hey man, figure this out or pretty. 367 00:22:05,720 --> 00:22:08,520 Speaker 2: Much, I mean, you know, figure it out. But you 368 00:22:08,560 --> 00:22:10,600 Speaker 2: know he wouldn't he wouldn't have thrown me in a 369 00:22:10,640 --> 00:22:12,439 Speaker 2: deep end if he didn't believe. I mean, because my 370 00:22:12,520 --> 00:22:15,199 Speaker 2: spirit was there. You know, I had that chip on 371 00:22:15,280 --> 00:22:17,800 Speaker 2: my shoulder, the same chip that he had, right, Like 372 00:22:18,160 --> 00:22:20,680 Speaker 2: the kind of chip that doesn't go away, like chip 373 00:22:20,720 --> 00:22:24,520 Speaker 2: that keeps hurting and pinging you and reminding you everything 374 00:22:24,560 --> 00:22:25,159 Speaker 2: that's happened. 375 00:22:25,200 --> 00:22:25,520 Speaker 4: And so. 376 00:22:27,160 --> 00:22:31,040 Speaker 2: Look, I was a guy with with, you know, everything 377 00:22:31,480 --> 00:22:35,320 Speaker 2: everything in front of me, and the spirit was alive. 378 00:22:35,560 --> 00:22:39,760 Speaker 2: The beef was fundamental, my you know, my perspective of 379 00:22:40,119 --> 00:22:43,240 Speaker 2: of you know, when I understood the tallow thing, the cooking, 380 00:22:43,320 --> 00:22:48,040 Speaker 2: a tallow thing, the processing, he was like, June, you 381 00:22:48,160 --> 00:22:52,159 Speaker 2: don't have the confidence right now, but I know that 382 00:22:52,280 --> 00:22:55,040 Speaker 2: you have all of the knowledge already. You know, you 383 00:22:55,200 --> 00:22:59,280 Speaker 2: know a hundred times more then a lot of these 384 00:22:59,359 --> 00:23:01,639 Speaker 2: ranchers that you're going to go interact with. You need 385 00:23:01,680 --> 00:23:04,480 Speaker 2: to believe in that and believe in yourself because you're 386 00:23:04,520 --> 00:23:07,639 Speaker 2: coming from a place that no one is coming from, 387 00:23:08,200 --> 00:23:11,399 Speaker 2: and that's your power move. And it took about it. 388 00:23:11,520 --> 00:23:13,919 Speaker 2: I mean, honestly, it took about a year and a half, 389 00:23:14,280 --> 00:23:17,560 Speaker 2: you know, or more probably up until a couple of 390 00:23:17,600 --> 00:23:20,720 Speaker 2: months back to really really start to own that. 391 00:23:22,320 --> 00:23:25,400 Speaker 1: Tell me what some of those first conversations with ranchers 392 00:23:25,400 --> 00:23:27,080 Speaker 1: that you were approaching, Hey, we're. 393 00:23:26,920 --> 00:23:28,880 Speaker 3: Doing this thing? What what what did they? 394 00:23:29,200 --> 00:23:29,280 Speaker 4: Was? 395 00:23:29,280 --> 00:23:29,600 Speaker 2: It? Like? 396 00:23:29,760 --> 00:23:30,119 Speaker 3: Click? 397 00:23:31,119 --> 00:23:32,960 Speaker 2: It was a lot of disrespect. It was a lot 398 00:23:33,000 --> 00:23:38,240 Speaker 2: of disrespect. I bet didn't. It didn't rub me right way, 399 00:23:38,280 --> 00:23:40,680 Speaker 2: I'll tell you that. I was like, this is what 400 00:23:40,720 --> 00:23:41,760 Speaker 2: I'm doing right now. 401 00:23:42,760 --> 00:23:43,640 Speaker 3: You're from Philly. 402 00:23:43,880 --> 00:23:49,080 Speaker 2: I'm like, exactly right. So I have a bad attitude already, 403 00:23:49,480 --> 00:23:51,080 Speaker 2: I got a bad as to already. So you come 404 00:23:51,119 --> 00:23:54,560 Speaker 2: at me sideways, I'm it's gonna come right back to you. 405 00:23:54,600 --> 00:23:57,240 Speaker 2: I'm not a salesman. I'm kind of more like a hustler, 406 00:23:57,359 --> 00:23:59,919 Speaker 2: right Like, that's that's my deal. So you are the 407 00:24:00,119 --> 00:24:04,520 Speaker 2: you like it you don't, okay, But that's why I 408 00:24:04,560 --> 00:24:07,440 Speaker 2: have a good team around me. Now, Ranch Mama Shannon. 409 00:24:07,880 --> 00:24:09,959 Speaker 2: Shout out to Ranch Mama Shannon. You know the kid 410 00:24:10,040 --> 00:24:12,960 Speaker 2: who lost his mom, Grewton, came up on the streets, 411 00:24:13,240 --> 00:24:17,600 Speaker 2: found Ranch Mama Shannon and ebers In Keller to Iowa, 412 00:24:19,560 --> 00:24:25,520 Speaker 2: and she, like slim, she believed in me. I don't 413 00:24:25,520 --> 00:24:29,360 Speaker 2: know why, but she did. And so I keep those 414 00:24:29,400 --> 00:24:32,600 Speaker 2: people super duper close, you know, I keep them very 415 00:24:32,600 --> 00:24:36,760 Speaker 2: close because, yeah, man, I've been called I told people 416 00:24:36,800 --> 00:24:39,080 Speaker 2: a little bit of the story. Told a rancher from Jersey. 417 00:24:39,640 --> 00:24:42,240 Speaker 2: I was like, this is my guy. We're gonna connect, man, 418 00:24:42,280 --> 00:24:44,240 Speaker 2: this is gonna be my guy. Man, this is awesome. 419 00:24:44,920 --> 00:24:48,080 Speaker 2: He was like, basically, f off, you're a marketing company. 420 00:24:48,160 --> 00:24:50,440 Speaker 2: Don't give a crap, get out of here. I'm like, bro, 421 00:24:51,600 --> 00:24:56,040 Speaker 2: you're listing has been on our map for free. I 422 00:24:56,160 --> 00:24:58,159 Speaker 2: just came off the streets. Bro, you're listing is on 423 00:24:58,240 --> 00:25:00,560 Speaker 2: there for free. It's only twenty five bucks marketing company. 424 00:25:00,600 --> 00:25:03,239 Speaker 2: I don't want nothing to do with it. Yeah, so 425 00:25:03,480 --> 00:25:07,800 Speaker 2: there was Man, it's been a long road, but but yeah. 426 00:25:07,680 --> 00:25:11,800 Speaker 3: Not a ranch. What what did ranch Mama teach you 427 00:25:11,800 --> 00:25:15,520 Speaker 3: about talking to ranchers, because they are They're just a 428 00:25:15,600 --> 00:25:16,879 Speaker 3: different cut of people. 429 00:25:17,000 --> 00:25:21,080 Speaker 1: Man. They're when you live in the saddle and you 430 00:25:21,119 --> 00:25:24,520 Speaker 1: live in that butcher shop, and you live, you know, 431 00:25:24,680 --> 00:25:27,199 Speaker 1: with the worry that you know you might lose a 432 00:25:27,359 --> 00:25:30,640 Speaker 1: hundred head and with some kind of bizarre disease. Every 433 00:25:30,680 --> 00:25:33,800 Speaker 1: single day you got your family out there ranching with you. Man, 434 00:25:34,280 --> 00:25:37,800 Speaker 1: those are hard human beings, and they, like we said, 435 00:25:37,880 --> 00:25:41,520 Speaker 1: there's a reason when you've got you said, seventy five 436 00:25:41,600 --> 00:25:46,640 Speaker 1: percent of the whole UH processing industry with with three 437 00:25:46,720 --> 00:25:51,119 Speaker 1: American companies and one mega corporation, JBS from Brazil. You 438 00:25:51,160 --> 00:25:54,200 Speaker 1: know I'd be pissed too. So what what advice did. 439 00:25:54,080 --> 00:25:54,640 Speaker 3: She give you? 440 00:25:57,720 --> 00:26:03,399 Speaker 2: I mean, it wasn't so much advice. I'm a little hardheaded. No, 441 00:26:03,680 --> 00:26:06,399 Speaker 2: I try, I try to. I do take the wisdom 442 00:26:06,400 --> 00:26:09,240 Speaker 2: of these people around me. Of course, there's a I 443 00:26:09,280 --> 00:26:11,040 Speaker 2: come with. I come with what I come with, and 444 00:26:11,080 --> 00:26:15,880 Speaker 2: there's a lot to learn and and so I mean, 445 00:26:16,000 --> 00:26:20,400 Speaker 2: really it wasn't necessarily advice. It was just practice and practice, 446 00:26:20,520 --> 00:26:23,200 Speaker 2: and and I mean, you know what, I guess really 447 00:26:23,240 --> 00:26:28,320 Speaker 2: her advice to me most recently was, you know, you're 448 00:26:28,320 --> 00:26:32,480 Speaker 2: getting kind of loud, and you know, you're getting kind 449 00:26:32,480 --> 00:26:35,560 Speaker 2: of bold and it's having a big impact and it's 450 00:26:35,680 --> 00:26:41,360 Speaker 2: it's working. But don't forget that you're you are talking 451 00:26:41,440 --> 00:26:44,840 Speaker 2: to a population that is a little bit quieter than 452 00:26:44,880 --> 00:26:46,040 Speaker 2: you and. 453 00:26:47,960 --> 00:26:48,200 Speaker 1: June. 454 00:26:48,280 --> 00:26:50,639 Speaker 3: I've been told that once or twice myself. 455 00:26:52,680 --> 00:26:59,680 Speaker 2: Yeah, yeah, so you know. But look, there doesn't need 456 00:26:59,720 --> 00:27:03,200 Speaker 2: to be one way that we do beef, or one 457 00:27:03,280 --> 00:27:06,080 Speaker 2: way that we sell beef, for one way that we 458 00:27:06,160 --> 00:27:11,720 Speaker 2: market beef right with four Look, if we can deport hashtag, 459 00:27:11,800 --> 00:27:15,680 Speaker 2: deport JBS, these Brazilian bastards, get these guys out of here. 460 00:27:16,119 --> 00:27:20,000 Speaker 2: If we can deport hashtag to port JBS, we can 461 00:27:20,040 --> 00:27:24,040 Speaker 2: free up twenty percent of beef industry for American ranchers. 462 00:27:24,200 --> 00:27:26,720 Speaker 2: Now they didn't do that before because JBS is too 463 00:27:26,720 --> 00:27:28,640 Speaker 2: big to fail. I forget who said it, some guy 464 00:27:28,640 --> 00:27:32,359 Speaker 2: in Congress whatever. I don't plan politics that much, but 465 00:27:32,760 --> 00:27:35,320 Speaker 2: I've been dabbling, dabbling into a little bit more because 466 00:27:35,320 --> 00:27:39,280 Speaker 2: I'm getting really good at writing about policy. But I 467 00:27:39,280 --> 00:27:46,119 Speaker 2: don't play politics, and so I forget where I was 468 00:27:46,160 --> 00:27:47,000 Speaker 2: I was going with that. 469 00:27:47,080 --> 00:27:56,199 Speaker 1: But uh, the lessons from ranch Mama, and then just 470 00:27:56,320 --> 00:28:00,240 Speaker 1: how you're taking that to bring these ranchers into the 471 00:28:00,280 --> 00:28:03,760 Speaker 1: initiative I think because that's your main objective, right you 472 00:28:03,760 --> 00:28:06,920 Speaker 1: You want to get you want to convince that these 473 00:28:06,960 --> 00:28:11,479 Speaker 1: family owned ranches that do not have marketing backgrounds, that 474 00:28:11,560 --> 00:28:15,280 Speaker 1: do not know how to connect to customers not only 475 00:28:15,400 --> 00:28:18,960 Speaker 1: in their own state, but in all the states around them. 476 00:28:19,040 --> 00:28:21,720 Speaker 1: I mean, you know, I went to your beefmap dot com, 477 00:28:21,720 --> 00:28:26,000 Speaker 1: which is I highly recommend anybody listening if you're interested 478 00:28:26,080 --> 00:28:29,879 Speaker 1: in really understanding where you can source locally, process locally 479 00:28:30,359 --> 00:28:35,480 Speaker 1: farm beef. This organization have this has beefmaps dot com 480 00:28:36,000 --> 00:28:39,880 Speaker 1: and you can find all of the ranchers that support 481 00:28:39,960 --> 00:28:43,080 Speaker 1: this initiative on this map. And you know, as June 482 00:28:43,160 --> 00:28:45,200 Speaker 1: just said, you know, he had one listed in Jersey 483 00:28:45,240 --> 00:28:48,760 Speaker 1: for free without even charging them anything for for that 484 00:28:48,760 --> 00:28:52,080 Speaker 1: that service. So you know, how are you can what 485 00:28:52,280 --> 00:28:55,560 Speaker 1: is you and Slim and and and who are the 486 00:28:55,600 --> 00:28:59,520 Speaker 1: other people in your initiative? And how are you convincing 487 00:28:59,560 --> 00:29:01,480 Speaker 1: these people to join? Sure? 488 00:29:01,560 --> 00:29:06,200 Speaker 2: Sure? Well okay, so so in the back here of course, 489 00:29:06,240 --> 00:29:09,360 Speaker 2: you know, in order to be to have the confidence 490 00:29:09,360 --> 00:29:11,720 Speaker 2: that I have currently, you know in the cattle industry, 491 00:29:11,800 --> 00:29:14,320 Speaker 2: is because I got some people behind me that advise 492 00:29:14,440 --> 00:29:18,960 Speaker 2: and and tell me, like, dude, you're just crushing it 493 00:29:19,040 --> 00:29:21,320 Speaker 2: right now. I don't understand how no one is getting 494 00:29:21,320 --> 00:29:23,600 Speaker 2: at what you're getting at. So one of those people 495 00:29:23,720 --> 00:29:26,920 Speaker 2: that's really close to me is Cole Bolton. Cole Bolton 496 00:29:27,000 --> 00:29:29,640 Speaker 2: from K and C Cattle. He recently sold K and 497 00:29:29,720 --> 00:29:30,280 Speaker 2: SE cattle. 498 00:29:30,720 --> 00:29:30,840 Speaker 4: Uh. 499 00:29:30,960 --> 00:29:34,640 Speaker 2: He was a processing center owner out outside of Austin, Texas. 500 00:29:35,200 --> 00:29:41,240 Speaker 2: He processed four hundred ranchers beafs. Four hundred local ranchers 501 00:29:41,280 --> 00:29:44,200 Speaker 2: had access to processing because of that man. And so 502 00:29:44,280 --> 00:29:46,120 Speaker 2: that's why I got on my phone all the time. 503 00:29:46,480 --> 00:29:49,560 Speaker 2: And you know, he said to me the other day, 504 00:29:50,760 --> 00:29:54,520 Speaker 2: he was like he was a June. You know, sometimes 505 00:29:54,560 --> 00:29:56,520 Speaker 2: I really wish I was from the East Coast because 506 00:29:56,520 --> 00:29:58,680 Speaker 2: it would just be so much easier to be direct. 507 00:29:58,760 --> 00:30:05,440 Speaker 4: Like you, You're like, you got to live in Philly. 508 00:30:05,480 --> 00:30:07,840 Speaker 4: The only way you get that way is if you 509 00:30:07,920 --> 00:30:10,400 Speaker 4: and if you're on the streets in Philly. I'll tell 510 00:30:10,400 --> 00:30:13,040 Speaker 4: you what to all my Philly brothers from Penn State, man, 511 00:30:13,120 --> 00:30:15,800 Speaker 4: God bless you, I miss you all. In fact, one 512 00:30:15,840 --> 00:30:18,640 Speaker 4: of my best friends right now from the Sealed Teams 513 00:30:18,720 --> 00:30:23,160 Speaker 4: is a firefighter in Chinatown in Philly, and uh, he's 514 00:30:23,240 --> 00:30:25,560 Speaker 4: meeting a lot of people on the street and just. 515 00:30:25,680 --> 00:30:29,440 Speaker 3: He's like He's like, what Philly's different. I was like, 516 00:30:29,560 --> 00:30:31,280 Speaker 3: I know, bro, it's. 517 00:30:31,200 --> 00:30:36,360 Speaker 2: Different, man, it's different. It's like, hey, look swear sweart 518 00:30:36,360 --> 00:30:40,480 Speaker 2: of declaration of the pencil sign right. I mean we're lead, 519 00:30:40,640 --> 00:30:43,160 Speaker 2: you lead out there. So things are a little bit different. 520 00:30:43,440 --> 00:30:46,120 Speaker 2: You know, culture is a little bit different. Religions are 521 00:30:46,160 --> 00:30:50,680 Speaker 2: all mixed up and not from not from immigration, you 522 00:30:50,760 --> 00:30:53,120 Speaker 2: know what I mean. Like you got you got freaking 523 00:30:53,160 --> 00:30:56,600 Speaker 2: million Muslims out there that generations were born there, right, 524 00:30:56,680 --> 00:31:00,840 Speaker 2: So it's not it's a unique melting pot of a place. 525 00:31:00,880 --> 00:31:03,960 Speaker 2: And you know, it took me a while to kind 526 00:31:03,960 --> 00:31:08,240 Speaker 2: of love Philadelphia again because it's dark. It took everything 527 00:31:08,240 --> 00:31:11,400 Speaker 2: from it took my mom from me. It's man, it's 528 00:31:11,400 --> 00:31:13,800 Speaker 2: so bad. There's more dope that runs through that neighborhood 529 00:31:13,800 --> 00:31:18,400 Speaker 2: that I'm from than anywhere else on this planet. Wow, 530 00:31:18,480 --> 00:31:22,040 Speaker 2: that's a fact. All the dope runs through Philly so 531 00:31:22,560 --> 00:31:26,200 Speaker 2: and and Kensington so so anyway, So you know, with 532 00:31:26,240 --> 00:31:28,600 Speaker 2: all that, Cole's just like, you know, it was just 533 00:31:28,760 --> 00:31:31,440 Speaker 2: you know, one of my advisors and supporters here on 534 00:31:31,480 --> 00:31:35,880 Speaker 2: the back, you know, he he he kind of guides 535 00:31:35,920 --> 00:31:39,200 Speaker 2: me in certain ways. You know, some of the JBS 536 00:31:39,200 --> 00:31:43,960 Speaker 2: stuff that we're writing about right now? He's like, careful, man, 537 00:31:45,920 --> 00:31:47,640 Speaker 2: I'm like, bro, I've been, I've been, Button has a 538 00:31:47,720 --> 00:31:49,239 Speaker 2: drug dealers my whole life. Let's go. 539 00:31:50,520 --> 00:31:53,160 Speaker 1: So well, that's what I'm I'm thinking, Like, as you're 540 00:31:53,160 --> 00:31:54,920 Speaker 1: telling me this, and I read a couple of your 541 00:31:55,000 --> 00:31:57,720 Speaker 1: articles that you have on written there, and and man, 542 00:31:57,760 --> 00:32:00,920 Speaker 1: you're throwing blows for your You're you're throwing some haymakers 543 00:32:00,920 --> 00:32:04,680 Speaker 1: out there. Are you guys nervous about trying to take 544 00:32:04,720 --> 00:32:08,440 Speaker 1: on any of these mega corporations? Are you guys nervous 545 00:32:08,480 --> 00:32:12,560 Speaker 1: about what might be the ramifications not only for you guys, 546 00:32:12,600 --> 00:32:15,680 Speaker 1: but for the beef industry, for ranchers out there. I mean, 547 00:32:15,720 --> 00:32:20,160 Speaker 1: obviously they already feel like they're under assault. But you 548 00:32:20,160 --> 00:32:24,080 Speaker 1: know what types of things attacks have you seen, not 549 00:32:24,120 --> 00:32:27,280 Speaker 1: only against ranchers, but you know, this whole initiative to 550 00:32:27,320 --> 00:32:30,600 Speaker 1: get people back to locally sourced beef. 551 00:32:31,000 --> 00:32:35,400 Speaker 2: I mean, the attacks are already underway. You don't need 552 00:32:35,440 --> 00:32:38,480 Speaker 2: to attack anymore. Like I said, we'll losing seventy seven 553 00:32:38,520 --> 00:32:40,720 Speaker 2: farms a day. That's not about to be a war. 554 00:32:41,560 --> 00:32:45,920 Speaker 2: That's war, right, So, like the way that I see 555 00:32:45,920 --> 00:32:49,600 Speaker 2: it is, this is already happening. This war has already 556 00:32:50,120 --> 00:32:54,360 Speaker 2: been going on. Do I see any additional threats? Nah? 557 00:32:54,440 --> 00:32:58,920 Speaker 2: Not really, because what else could they do, you know 558 00:32:58,960 --> 00:33:01,960 Speaker 2: what I mean, like already in control and they know that. 559 00:33:02,360 --> 00:33:04,320 Speaker 2: Who's this little guy from Philly going to come out 560 00:33:04,320 --> 00:33:07,240 Speaker 2: here and say jbs jbs. They're not worried about that, 561 00:33:07,480 --> 00:33:11,560 Speaker 2: and I ain't say nothing new. Al Jazeera wrote about it, 562 00:33:11,800 --> 00:33:16,200 Speaker 2: Bloomberg wrote about it, Reuters ap freaking crocket. You know, 563 00:33:16,240 --> 00:33:19,600 Speaker 2: ask Groc about it. Groc will tell you. So it's 564 00:33:19,800 --> 00:33:24,000 Speaker 2: we're just putting the pieces together. I happen to be, 565 00:33:24,200 --> 00:33:27,520 Speaker 2: you know, really good at technology, you know, coming up 566 00:33:27,520 --> 00:33:30,720 Speaker 2: off the streets and progresses so quickly. Technology was definitely 567 00:33:30,760 --> 00:33:34,840 Speaker 2: part of that, right, and so you know, and my 568 00:33:34,960 --> 00:33:37,280 Speaker 2: kind of like human connection thing. I really love to 569 00:33:37,320 --> 00:33:39,720 Speaker 2: make human connections, which is why it really pisses me 570 00:33:39,800 --> 00:33:46,320 Speaker 2: off from people are mean to me, you know, in 571 00:33:46,480 --> 00:33:48,120 Speaker 2: the in the industry and everything. 572 00:33:48,160 --> 00:33:54,520 Speaker 3: But tell me about Jason Rich. 573 00:33:55,080 --> 00:33:58,520 Speaker 2: Jason Rick is another one. Yeah, Jason Rick is another one. Uh. 574 00:33:58,560 --> 00:34:02,640 Speaker 2: He's out there in Crawford, Colorado. He's got some of 575 00:34:02,680 --> 00:34:07,960 Speaker 2: the cleanest soil. He's He's rebuilt his ranch from scratch. 576 00:34:08,680 --> 00:34:13,600 Speaker 2: He laid the he laid the plumbing or they laid 577 00:34:13,640 --> 00:34:18,000 Speaker 2: the irrigation and he's got something really really special. And 578 00:34:18,080 --> 00:34:20,480 Speaker 2: he's one of the co founders of the Beef Initiative too, 579 00:34:22,280 --> 00:34:27,040 Speaker 2: So it was Texas Slim, Jason Rick, Cole Bolton, myself, 580 00:34:28,280 --> 00:34:32,759 Speaker 2: Ranch Mala, Shannon comes along and that's really the core group. 581 00:34:32,800 --> 00:34:40,280 Speaker 2: And and Jason's out there. He recently put up his 582 00:34:40,280 --> 00:34:43,640 Speaker 2: his his his ranch home and his guest his guest 583 00:34:43,680 --> 00:34:46,400 Speaker 2: house for the ranch. So now he's got another another 584 00:34:46,400 --> 00:34:50,040 Speaker 2: piece of income coming. And part of that I'm very 585 00:34:50,120 --> 00:34:53,200 Speaker 2: very honored to be able to say this. Part of 586 00:34:53,239 --> 00:34:57,000 Speaker 2: that money, ten thousand dollars the Beef Initiative and the 587 00:34:57,040 --> 00:35:00,919 Speaker 2: I Am Texas Slim Foundation gave to Jason Rick for 588 00:35:01,000 --> 00:35:02,320 Speaker 2: his internship building. 589 00:35:03,000 --> 00:35:04,280 Speaker 3: So oh wow, that's cool. 590 00:35:04,480 --> 00:35:08,680 Speaker 2: Yeah. Yeah. So so you know, we're we try to 591 00:35:08,760 --> 00:35:12,600 Speaker 2: lead with with by serving other people, you know, first 592 00:35:12,640 --> 00:35:15,759 Speaker 2: and foremost we lead through service. At said that, you know, 593 00:35:15,800 --> 00:35:18,680 Speaker 2: we do have some free listings on there, the listings 594 00:35:18,719 --> 00:35:22,200 Speaker 2: that are on beefmaps dot com. They started out not 595 00:35:22,320 --> 00:35:25,000 Speaker 2: because you know, I scammed the internet and started, you know, 596 00:35:25,120 --> 00:35:27,959 Speaker 2: just adding ranches. We had a portal when we first 597 00:35:28,040 --> 00:35:32,640 Speaker 2: launched for consumers, Hey tell us where your rancher is 598 00:35:32,800 --> 00:35:35,560 Speaker 2: put them on the list. Let's get these guys some business. 599 00:35:35,560 --> 00:35:38,560 Speaker 2: And so the first one hundred and sixty ranches came 600 00:35:38,600 --> 00:35:42,759 Speaker 2: from consumers just adding the ranch themselves. Yeah, and so 601 00:35:42,800 --> 00:35:44,399 Speaker 2: we've been following up as we go. 602 00:35:45,360 --> 00:35:48,960 Speaker 3: What's up, Team, I've been writing for over forty years. 603 00:35:49,440 --> 00:35:52,640 Speaker 3: Finally I've decided to bring to life a character that 604 00:35:52,680 --> 00:35:55,720 Speaker 3: has been on my heart since my experiences of carrying 605 00:35:55,719 --> 00:35:58,360 Speaker 3: a gun for a living. If you recently watched my 606 00:35:58,480 --> 00:36:01,440 Speaker 3: episode with my best friend on his show, The Sean 607 00:36:01,520 --> 00:36:05,240 Speaker 3: Ryan Show, you heard some of my real world experiences 608 00:36:05,320 --> 00:36:08,800 Speaker 3: that shape this character and the story of The Poet Warrior. 609 00:36:09,200 --> 00:36:13,200 Speaker 3: Can a poet's soul survive the crucible of war? The 610 00:36:13,239 --> 00:36:17,880 Speaker 3: Poet Warrior follows Adam Ferguson, a reclusive teenage artist haunted 611 00:36:17,880 --> 00:36:21,719 Speaker 3: by his father's early death, as he transforms into a 612 00:36:21,760 --> 00:36:25,279 Speaker 3: battle scarred Navy seal through the chaos of combat in 613 00:36:25,320 --> 00:36:28,400 Speaker 3: the shadow of nine to eleven, Adam grapples with the 614 00:36:28,520 --> 00:36:32,320 Speaker 3: raw truth of mortality. His journey is a searing odyssey 615 00:36:32,360 --> 00:36:36,920 Speaker 3: of heartbreak, failure, and the relentless search for identity amidst 616 00:36:36,920 --> 00:36:40,280 Speaker 3: the ruins of lost loved ones, set against the turbulent 617 00:36:40,400 --> 00:36:43,000 Speaker 3: dawn of the global war on terror. This is a 618 00:36:43,040 --> 00:36:46,160 Speaker 3: story of a young man torn between his poetic heart 619 00:36:46,600 --> 00:36:49,840 Speaker 3: and the hardened warrior he's become. If this sounds like 620 00:36:49,880 --> 00:36:53,040 Speaker 3: a story that might pull you in, please visit my 621 00:36:53,120 --> 00:36:56,720 Speaker 3: website at David Rutherford dot com or click the link 622 00:36:56,760 --> 00:37:00,320 Speaker 3: in the description below, and if you pre order new now, 623 00:37:00,440 --> 00:37:04,040 Speaker 3: your signed copy will be delivered before the holidays. Thank 624 00:37:04,080 --> 00:37:07,040 Speaker 3: you very much in godspeed. That's cool. 625 00:37:07,080 --> 00:37:11,320 Speaker 1: And as the tell me what kind of the response, 626 00:37:11,400 --> 00:37:13,360 Speaker 1: I mean, obviously you've you've quoted a little bit of 627 00:37:13,360 --> 00:37:17,879 Speaker 1: a trepidation first initially with ranchers and you reaching out, 628 00:37:17,920 --> 00:37:20,640 Speaker 1: but now as they get into the system, how many 629 00:37:20,760 --> 00:37:24,399 Speaker 1: total ranchers do you have in the initiative? And what 630 00:37:24,440 --> 00:37:27,719 Speaker 1: does the increase in business look like on average for 631 00:37:27,760 --> 00:37:31,920 Speaker 1: these people because of joining forces like they have with 632 00:37:31,960 --> 00:37:32,279 Speaker 1: you all? 633 00:37:32,719 --> 00:37:37,520 Speaker 2: Oh man, So it's hard to Okay, So the first 634 00:37:37,880 --> 00:37:41,080 Speaker 2: question is we've got I don't know the exact number 635 00:37:41,120 --> 00:37:43,000 Speaker 2: because I'm just kind of adding them as we go, 636 00:37:43,120 --> 00:37:45,520 Speaker 2: but I think we're probably up to like one hundred 637 00:37:45,560 --> 00:37:52,520 Speaker 2: and ninety or so ranches on there. We've added like 638 00:37:53,160 --> 00:37:58,719 Speaker 2: formally paying subscribers, We've added maybe like fifteen or sixteen 639 00:37:58,760 --> 00:38:03,640 Speaker 2: in the past two months, So that's really good. And 640 00:38:03,680 --> 00:38:08,000 Speaker 2: they're mostly around along the bottom bar are featured rancher 641 00:38:08,040 --> 00:38:13,440 Speaker 2: direct certified ranchers and so that's that's a certification system 642 00:38:13,560 --> 00:38:19,360 Speaker 2: that we created. It's a standard mark and and really 643 00:38:19,400 --> 00:38:23,480 Speaker 2: what it what it's about is UH single source beef 644 00:38:24,200 --> 00:38:29,960 Speaker 2: fulfilled directly from the rancher without UH, you know, a 645 00:38:30,040 --> 00:38:34,840 Speaker 2: supplier in the middle of it. Awesome, super super simple. 646 00:38:34,880 --> 00:38:38,000 Speaker 2: But we had to do it because, look, I do 647 00:38:38,120 --> 00:38:41,640 Speaker 2: believe we're gonna get JBS out of here. I'm fully 648 00:38:41,640 --> 00:38:44,680 Speaker 2: confident we're gonna do that. As as a country, we 649 00:38:44,800 --> 00:38:47,319 Speaker 2: need to do that, and I believe that it's gonna happen. 650 00:38:47,360 --> 00:38:49,839 Speaker 2: Trump's making some moves right now. Very interesting. 651 00:38:51,200 --> 00:38:54,960 Speaker 1: Oh, there's there's a truck going, truckload going on right now. Brazil, 652 00:38:55,040 --> 00:38:59,200 Speaker 1: they're the head of their UH Supreme Court has been 653 00:38:59,320 --> 00:39:00,640 Speaker 1: kind of a busted. 654 00:39:00,760 --> 00:39:04,640 Speaker 3: They've liquid they sat on his assets. 655 00:39:04,640 --> 00:39:08,640 Speaker 1: In America, there's a probe because if you follow a 656 00:39:08,640 --> 00:39:13,480 Speaker 1: guy named Mike Ben's at all, he basically exposed how 657 00:39:13,600 --> 00:39:17,200 Speaker 1: the State Department and the agency supported getting Lula, who's 658 00:39:17,239 --> 00:39:20,640 Speaker 1: a criminal in in Bolsnaro out and how they were 659 00:39:20,640 --> 00:39:23,480 Speaker 1: going at him. So, you know, I think you're going 660 00:39:23,560 --> 00:39:25,799 Speaker 1: to see tariffs on Brazil that are going to be 661 00:39:26,000 --> 00:39:29,040 Speaker 1: absolute out of control. And I also think there's a 662 00:39:29,160 --> 00:39:31,640 Speaker 1: there's a heavy lobby in DC right now from the 663 00:39:31,719 --> 00:39:35,919 Speaker 1: ranching world saying hey, you know, let's get this these 664 00:39:35,960 --> 00:39:39,840 Speaker 1: people in check and let's start having Americans buy directly 665 00:39:39,880 --> 00:39:42,279 Speaker 1: from the ranchers. So I think you're in just an 666 00:39:42,360 --> 00:39:45,840 Speaker 1: absolutely amazing time right now. 667 00:39:45,880 --> 00:39:47,239 Speaker 3: Do you guys feel. 668 00:39:46,960 --> 00:39:50,560 Speaker 1: That you said you weren't involved in any lobbying, but 669 00:39:50,800 --> 00:39:54,160 Speaker 1: you know, obviously, you know, maybe your pieces are being spread. 670 00:39:55,120 --> 00:39:57,839 Speaker 1: Is there any initiative for you guys to get into 671 00:39:57,960 --> 00:40:02,440 Speaker 1: lobbying or content or work with local congressman or anybody 672 00:40:02,520 --> 00:40:04,760 Speaker 1: in in Texas or any of these other places. 673 00:40:05,160 --> 00:40:07,400 Speaker 2: I don't know about the lobbying thing. I don't know 674 00:40:07,440 --> 00:40:10,680 Speaker 2: a lot about that world we were written about once. 675 00:40:11,480 --> 00:40:16,640 Speaker 2: Uh So our senior writer and research analysts who we 676 00:40:16,680 --> 00:40:19,000 Speaker 2: bring in from time to time, Brianna Sagdal If you 677 00:40:19,040 --> 00:40:25,839 Speaker 2: haven't checked her out, Wow, she's amazing. Brianna nine b 678 00:40:26,120 --> 00:40:34,399 Speaker 2: r E E A U n A Brianna nine on Twitter. Yeah, 679 00:40:34,440 --> 00:40:37,680 Speaker 2: she's a powerhouse. She works with us, you know, from 680 00:40:37,680 --> 00:40:45,160 Speaker 2: time to time, and she uh, she spoke independently, you know, 681 00:40:45,280 --> 00:40:49,600 Speaker 2: just as a citizen up in South Dakota and our 682 00:40:49,760 --> 00:40:56,680 Speaker 2: push to get three D printed meat band from taxpayer 683 00:40:57,280 --> 00:41:00,400 Speaker 2: you know stuff. So we succeeded in that, and they 684 00:41:01,160 --> 00:41:03,560 Speaker 2: gave us, they gave the Beef Initiative a shout out 685 00:41:03,640 --> 00:41:06,720 Speaker 2: in the recording it was amazing. And then somebody wrote 686 00:41:06,719 --> 00:41:10,440 Speaker 2: about it and they called the Beef Initiative an en 687 00:41:10,560 --> 00:41:17,280 Speaker 2: g O and a lobbying organization. Both of those things 688 00:41:17,320 --> 00:41:22,800 Speaker 2: are incorrect. Okay, we are we are a think tank. 689 00:41:23,400 --> 00:41:25,920 Speaker 2: The Beef Initiative itself is for profit. 690 00:41:27,040 --> 00:41:27,239 Speaker 3: Yeah. 691 00:41:27,440 --> 00:41:30,359 Speaker 2: The I Am Texas Slim Foundation, which is the BF 692 00:41:30,360 --> 00:41:34,439 Speaker 2: Initiatives Foundation, is nonprofit and that's it. So we work 693 00:41:34,520 --> 00:41:38,040 Speaker 2: with on the foundation side is relief efforts and some 694 00:41:38,080 --> 00:41:41,560 Speaker 2: policy work, you know with Brionna, a little bit of support. 695 00:41:41,680 --> 00:41:44,040 Speaker 2: It's a startup, you know, foundation, so we don't have 696 00:41:44,040 --> 00:41:45,600 Speaker 2: a lot of flow there, but I get a little 697 00:41:45,600 --> 00:41:51,320 Speaker 2: bit of support for beef news and beef maps and 698 00:41:51,320 --> 00:41:52,080 Speaker 2: and yeah. 699 00:41:52,160 --> 00:41:54,120 Speaker 3: Yeah, well that. 700 00:41:55,760 --> 00:41:58,960 Speaker 1: I just think what you're doing is really interesting. As 701 00:41:58,960 --> 00:42:03,239 Speaker 1: I scrolled through some these these these uh ranchers right 702 00:42:03,360 --> 00:42:10,120 Speaker 1: Eversaw Cattle Company, Browsie Acres, Beck Ranch, shirt Tail Creek Farm, 703 00:42:10,440 --> 00:42:17,239 Speaker 1: car Carter Country meets Chap Chapman, three c cattle. Tell 704 00:42:17,280 --> 00:42:19,759 Speaker 1: me about these people, some of them, and tell me 705 00:42:19,800 --> 00:42:24,240 Speaker 1: about who they are and and kind of their stories. 706 00:42:24,280 --> 00:42:26,759 Speaker 1: Maybe pick one of them and and and share their 707 00:42:26,840 --> 00:42:28,759 Speaker 1: story right now with the listeners. 708 00:42:28,880 --> 00:42:33,799 Speaker 2: All right, sure, sure, Well I think you know, I 709 00:42:33,840 --> 00:42:36,359 Speaker 2: got to really really talk about ever saw cattle. That's 710 00:42:36,440 --> 00:42:43,120 Speaker 2: ranch Mama Shannon, Ranch Mama Shannon and her family. Uh, 711 00:42:43,280 --> 00:42:46,080 Speaker 2: she likes to talk about how she was She wasn't 712 00:42:46,080 --> 00:42:49,520 Speaker 2: really a cowgirl. She she would never she would never 713 00:42:49,640 --> 00:42:52,759 Speaker 2: eat anything that had to die in order to be eaten, right, 714 00:42:53,239 --> 00:42:55,960 Speaker 2: and then she met a cattle man, and well things 715 00:42:56,040 --> 00:42:59,400 Speaker 2: kind of changed since then, and uh, she became she 716 00:42:59,440 --> 00:43:02,839 Speaker 2: became a woman. And now she's leading that charge from 717 00:43:02,880 --> 00:43:06,279 Speaker 2: her ranch and helping me lead this with with with 718 00:43:06,320 --> 00:43:11,120 Speaker 2: the beefmaps dot com. And so they're out in Kellerton, Iowa. 719 00:43:11,880 --> 00:43:15,839 Speaker 2: They're grass fed, grass finished, they have access to their 720 00:43:15,960 --> 00:43:23,640 Speaker 2: local processing center, not the Big four. They they're they're 721 00:43:24,960 --> 00:43:27,680 Speaker 2: The breed of cow that they have is Maine on 722 00:43:27,920 --> 00:43:35,719 Speaker 2: jew right. H sounds fancy and it is. It's it's 723 00:43:35,800 --> 00:43:38,520 Speaker 2: a different kind of breed, right. A lot of the 724 00:43:38,560 --> 00:43:41,040 Speaker 2: cows that you see out here in America for damn 725 00:43:41,080 --> 00:43:44,399 Speaker 2: good reasons, Black Angus and beef Master, because it's really 726 00:43:44,440 --> 00:43:50,120 Speaker 2: damn good. But there is there is a whole world 727 00:43:51,000 --> 00:43:56,879 Speaker 2: of cows with different taste profiles, different nutrition profiles. And 728 00:43:57,680 --> 00:44:01,520 Speaker 2: what I love about what she's doing out there is 729 00:44:01,560 --> 00:44:05,560 Speaker 2: that she's bringing that education of you know, it's not 730 00:44:05,840 --> 00:44:08,560 Speaker 2: just black. It's a cow's not just a cow. Cows 731 00:44:08,600 --> 00:44:10,759 Speaker 2: not a cow's not a cow, right, It's like they're 732 00:44:10,800 --> 00:44:14,200 Speaker 2: all different, and it's really about how you raise it, 733 00:44:14,680 --> 00:44:18,560 Speaker 2: how you process, how you process it, and the care 734 00:44:18,680 --> 00:44:21,279 Speaker 2: that you take both before and after to make sure 735 00:44:21,320 --> 00:44:24,239 Speaker 2: that that cow both lives a good life. But it's 736 00:44:24,239 --> 00:44:27,000 Speaker 2: also expressed to the consumer in a way that they know. 737 00:44:28,640 --> 00:44:31,759 Speaker 2: And she I told you that, she kind of gave 738 00:44:31,800 --> 00:44:34,160 Speaker 2: me some advice before, like, you know, don't forget who 739 00:44:34,200 --> 00:44:36,360 Speaker 2: you're you know, don't forget who you're speaking to. I 740 00:44:36,400 --> 00:44:43,120 Speaker 2: love the energy, June, but don't forget who you're talking to. Loudmouth, okay, And. 741 00:44:43,040 --> 00:44:45,120 Speaker 3: She's old, she's smart woman. 742 00:44:45,480 --> 00:44:51,560 Speaker 2: Yeah as ranch mama. Yeah, So so I listen to her. 743 00:44:51,719 --> 00:44:55,360 Speaker 2: I listen when she speaks. I listen to her, and 744 00:44:55,400 --> 00:44:57,600 Speaker 2: it's just a really it's a really good relationship the 745 00:44:58,120 --> 00:44:59,680 Speaker 2: Browsie Acres. On that I can tell you a little 746 00:44:59,680 --> 00:45:03,440 Speaker 2: bit about them, you know, the part that I really 747 00:45:03,480 --> 00:45:05,880 Speaker 2: love about Browsey Acres, aside from the fact that it's 748 00:45:06,000 --> 00:45:15,239 Speaker 2: Ronda Rousey from the WWE H aside from that, which 749 00:45:15,320 --> 00:45:17,480 Speaker 2: we kind of keep that in the background a little bit, 750 00:45:18,880 --> 00:45:21,480 Speaker 2: you know, for her to respect their their privacy and everything, 751 00:45:21,480 --> 00:45:24,280 Speaker 2: and and of course her husband Travis, who's the MMA 752 00:45:24,640 --> 00:45:29,120 Speaker 2: you know, yeah, king right. So anyway, but as tough 753 00:45:29,320 --> 00:45:33,560 Speaker 2: as they are, they're regenerative ranchers. And they're not just 754 00:45:33,680 --> 00:45:39,040 Speaker 2: regenerative ranchers grass fed and grass finished. They're grass fed 755 00:45:39,239 --> 00:45:44,520 Speaker 2: and regenerative grain finished. That's different. What the heck does 756 00:45:44,560 --> 00:45:47,600 Speaker 2: that mean? June. That means that the grains that they 757 00:45:47,640 --> 00:45:51,520 Speaker 2: feed them move around in the pasture with them, and 758 00:45:51,560 --> 00:45:53,799 Speaker 2: the grains are grown on the farm. So when you 759 00:45:53,880 --> 00:45:56,919 Speaker 2: hear people talking about it's only great you can only 760 00:45:57,040 --> 00:46:01,200 Speaker 2: grass fed, everything else is unhealthy as garb. That's that 761 00:46:01,360 --> 00:46:04,680 Speaker 2: is a syop right there, because there are so many 762 00:46:04,719 --> 00:46:06,799 Speaker 2: ways to raise a cow. Whenever I hear I call 763 00:46:06,840 --> 00:46:12,960 Speaker 2: them grass fed, Nazis, I love grass fed, grass finished. 764 00:46:13,200 --> 00:46:15,000 Speaker 2: The beef that I get down here in Florida is 765 00:46:15,000 --> 00:46:17,719 Speaker 2: grass fed, grass finished. I can't tell you where I 766 00:46:17,719 --> 00:46:20,040 Speaker 2: get it there the Mennonites, and they prefer their privacy. 767 00:46:20,080 --> 00:46:25,160 Speaker 2: But you know, like that's just you have to dig 768 00:46:25,200 --> 00:46:27,600 Speaker 2: deep into this industry. You have to dig deep because 769 00:46:27,640 --> 00:46:32,520 Speaker 2: the stories, the experiences, the different protocols, the different ways 770 00:46:32,520 --> 00:46:36,440 Speaker 2: of raising cattle. If the different breeds talk about you 771 00:46:36,480 --> 00:46:40,399 Speaker 2: go into different regions and things start to change, Right, 772 00:46:40,440 --> 00:46:43,799 Speaker 2: You're not going to raise a cow in in you know, 773 00:46:44,280 --> 00:46:46,040 Speaker 2: You're not going to raise the same cow in Florida 774 00:46:46,040 --> 00:46:49,719 Speaker 2: that you do in Colorado, although you might be able 775 00:46:49,719 --> 00:46:52,719 Speaker 2: to cross breed and have pretty good results. You know, 776 00:46:52,800 --> 00:46:54,600 Speaker 2: one of these guys I know down here, he cross 777 00:46:54,640 --> 00:47:03,080 Speaker 2: breeds red Angus and beef Master, or sorry, black Angus 778 00:47:03,080 --> 00:47:05,840 Speaker 2: and beef Master, which is a different kind of a 779 00:47:05,880 --> 00:47:09,000 Speaker 2: different kind of deal. And a lot of the cows 780 00:47:09,000 --> 00:47:13,200 Speaker 2: down here, you know, it's sandy soil. What are you 781 00:47:13,239 --> 00:47:13,640 Speaker 2: gonna do? 782 00:47:15,360 --> 00:47:16,000 Speaker 3: His beef? 783 00:47:16,560 --> 00:47:21,480 Speaker 2: His beef is so just marbled, and man, I'm like, 784 00:47:21,560 --> 00:47:23,719 Speaker 2: how the heck did you pull this off? Well, it's 785 00:47:23,760 --> 00:47:27,160 Speaker 2: a closed herd. He's been raising these cattle in a 786 00:47:27,200 --> 00:47:31,759 Speaker 2: closed herd on his land from five generations. Wow, So 787 00:47:32,680 --> 00:47:35,080 Speaker 2: that's what you get when you dig deeper. Right, that's 788 00:47:35,120 --> 00:47:39,000 Speaker 2: what you get when you depart from the multinational beef system, 789 00:47:39,000 --> 00:47:41,600 Speaker 2: when you stop shopping at the grocery store. And let 790 00:47:41,600 --> 00:47:45,680 Speaker 2: me just say this, my experience of going from eating 791 00:47:45,719 --> 00:47:48,319 Speaker 2: beef at the grocery store to eating beef from my 792 00:47:48,400 --> 00:47:52,720 Speaker 2: local rancher, it is quantifiable. 793 00:47:52,960 --> 00:47:53,120 Speaker 4: Right. 794 00:47:53,200 --> 00:47:57,080 Speaker 2: So I was fasting when I first started to kind 795 00:47:57,080 --> 00:48:01,439 Speaker 2: of change my diet. I needed to resell fasting. Wake up, 796 00:48:02,520 --> 00:48:04,600 Speaker 2: you know, I go to the store before, get some 797 00:48:04,840 --> 00:48:07,400 Speaker 2: grass fed beef, you know, front front of grocery store. 798 00:48:07,719 --> 00:48:12,360 Speaker 2: Cook it, man, It's damn good, lots of butter, super good. 799 00:48:12,680 --> 00:48:16,960 Speaker 2: I am full. I'm nourished for like five hours. I'm like, 800 00:48:17,120 --> 00:48:20,120 Speaker 2: damn off of an eight ounce steak. That's amazing. Well 801 00:48:21,200 --> 00:48:24,279 Speaker 2: that ain't that? Ain't nothing. I started buying beef from 802 00:48:24,280 --> 00:48:30,279 Speaker 2: my local rancher, same eight ounce steak. Now I wasn't 803 00:48:30,360 --> 00:48:32,600 Speaker 2: hungry for seven hours? 804 00:48:33,239 --> 00:48:33,560 Speaker 1: Wow? 805 00:48:33,719 --> 00:48:37,120 Speaker 2: Why why is that? And how much money did I 806 00:48:37,280 --> 00:48:41,440 Speaker 2: just save not buying snacks and this, that and the 807 00:48:41,440 --> 00:48:44,200 Speaker 2: other thing. And it's not just about like what you're 808 00:48:44,200 --> 00:48:48,680 Speaker 2: not hungry from when you eat actually nutritious local beef. 809 00:48:50,280 --> 00:48:54,719 Speaker 2: Your entire desire structure changes interesting. 810 00:48:54,840 --> 00:48:55,640 Speaker 3: Yeah, you don't. 811 00:48:55,840 --> 00:48:59,400 Speaker 2: You just don't need things anymore. Right, you're good? What 812 00:48:59,480 --> 00:49:05,080 Speaker 2: a king's they eat steak? They're kings? Right, you want 813 00:49:05,080 --> 00:49:07,959 Speaker 2: to live a life of luxury, Just shake your answers hand, 814 00:49:08,160 --> 00:49:10,279 Speaker 2: We'll cut out all the bs. Is that some. 815 00:49:11,760 --> 00:49:13,160 Speaker 3: Well? 816 00:49:13,280 --> 00:49:18,480 Speaker 1: R s June Man. I can't thank you enough. This 817 00:49:18,520 --> 00:49:24,280 Speaker 1: has been absolutely educational for me. Your story alone makes 818 00:49:24,320 --> 00:49:29,080 Speaker 1: it incredible. And the fact that you have these really 819 00:49:29,120 --> 00:49:33,719 Speaker 1: amazing people behind you and supporting you and working with 820 00:49:33,760 --> 00:49:37,960 Speaker 1: you to create something that can probably you know, what 821 00:49:38,120 --> 00:49:40,520 Speaker 1: is it, go to war like you said in the beginning, 822 00:49:40,600 --> 00:49:43,960 Speaker 1: and take our food sources back and give it back 823 00:49:44,000 --> 00:49:46,799 Speaker 1: to the people, whether they're from the streets or they're 824 00:49:46,920 --> 00:49:49,440 Speaker 1: they're you know, in the suburbs, or they're out in 825 00:49:49,480 --> 00:49:54,719 Speaker 1: the rural, rural, beautiful lands of this great nation. So 826 00:49:55,480 --> 00:49:59,040 Speaker 1: I really appreciate Why don't you tell everybody where they 827 00:49:59,080 --> 00:50:03,480 Speaker 1: can find how they can participate and uh, what you 828 00:50:03,480 --> 00:50:05,040 Speaker 1: guys got coming in the future. 829 00:50:05,360 --> 00:50:09,799 Speaker 2: Absolutely, So if you want to connect with me directly, 830 00:50:10,840 --> 00:50:14,160 Speaker 2: you can follow us on beef at Beef Initiative on 831 00:50:14,520 --> 00:50:17,520 Speaker 2: X That's really where we're the most active, that's where 832 00:50:17,560 --> 00:50:20,759 Speaker 2: the truth is at currently. You know, Yeah, it might 833 00:50:20,800 --> 00:50:23,600 Speaker 2: be one big honeypot operation for the AI apocalypse of 834 00:50:23,640 --> 00:50:27,040 Speaker 2: the future, but for now it's really doing a great job. 835 00:50:27,239 --> 00:50:29,640 Speaker 2: So if you want to connect with me, you can, uh, 836 00:50:29,760 --> 00:50:31,600 Speaker 2: you know, you can connect with me there if you 837 00:50:31,600 --> 00:50:35,080 Speaker 2: would like to support me and my work through through 838 00:50:35,440 --> 00:50:36,040 Speaker 2: beef collection. 839 00:50:36,760 --> 00:50:36,880 Speaker 1: Uh. 840 00:50:37,080 --> 00:50:40,640 Speaker 2: We just launched the rough Shot collection and you can 841 00:50:40,719 --> 00:50:45,880 Speaker 2: visit one rancher dot com. One rancher, just one source, 842 00:50:46,880 --> 00:50:48,920 Speaker 2: not a lot of ranchers, right if you go if 843 00:50:48,920 --> 00:50:50,880 Speaker 2: you go to the if you go to the grocery store, now, 844 00:50:50,880 --> 00:50:52,920 Speaker 2: how many cows are on one pack of ground beef? 845 00:50:53,200 --> 00:50:55,360 Speaker 2: About one hundred? Yikes. 846 00:50:55,440 --> 00:50:55,720 Speaker 3: Wow. 847 00:50:55,880 --> 00:50:58,600 Speaker 2: So if you would like to go to one rancher 848 00:50:58,719 --> 00:51:01,360 Speaker 2: dot com, we've got a nice collection of rancher direct 849 00:51:01,480 --> 00:51:08,000 Speaker 2: certified beef. Visit beefmaps dot com and connect with your 850 00:51:08,120 --> 00:51:12,960 Speaker 2: local rancher directly. We do have e commerce functionality on there, 851 00:51:13,040 --> 00:51:16,439 Speaker 2: but that's really that's for that's the second tier. We 852 00:51:16,520 --> 00:51:20,239 Speaker 2: really encourage you to visit your rancher's website, even if 853 00:51:20,280 --> 00:51:23,600 Speaker 2: they just have a Facebook page. Just connect with them 854 00:51:23,640 --> 00:51:28,280 Speaker 2: directly and let's let's build this thing out. I'm also 855 00:51:28,360 --> 00:51:32,640 Speaker 2: the editor in chief and uh writer over at Beefnews 856 00:51:32,680 --> 00:51:35,759 Speaker 2: dot org. So I'm doing a lot of work, uh 857 00:51:36,000 --> 00:51:40,200 Speaker 2: and and you know, uh, with journalism and and showing 858 00:51:40,239 --> 00:51:43,640 Speaker 2: people really the the ins and outs of what's going on. 859 00:51:43,760 --> 00:51:45,800 Speaker 2: I'm trying to drip out a lot of good information. 860 00:51:45,960 --> 00:51:50,879 Speaker 2: So three sites there beefmaps dot com. That's number one. 861 00:51:51,040 --> 00:51:54,719 Speaker 2: Go support your local rancher. There's beef price at everyone's 862 00:51:54,800 --> 00:51:57,680 Speaker 2: price point. Do not think that because it's grass fed 863 00:51:57,680 --> 00:52:01,720 Speaker 2: that it's super expensive. Look around. Everybody's got a different 864 00:52:01,760 --> 00:52:06,120 Speaker 2: situation going on, right. So that's that's decentralization right there. 865 00:52:06,400 --> 00:52:10,120 Speaker 2: Number two is one Rancher dot com o n E. 866 00:52:10,200 --> 00:52:12,919 Speaker 2: One rancher dot com. You can buy from the rough 867 00:52:12,960 --> 00:52:18,200 Speaker 2: Shot collection, single source beef rancher direct, certified fulfilled directly 868 00:52:18,239 --> 00:52:23,240 Speaker 2: from the ranch. And number three is stay stay tuned 869 00:52:23,280 --> 00:52:27,399 Speaker 2: to beefnews dot org. We've got a great conversation coming 870 00:52:27,440 --> 00:52:32,240 Speaker 2: up on there with Sally Fallon from Wess and a Price, 871 00:52:32,440 --> 00:52:35,680 Speaker 2: who we have been very blessed to be partners with 872 00:52:35,800 --> 00:52:39,200 Speaker 2: the past couple of months. Certain folks see what we're doing, 873 00:52:39,400 --> 00:52:42,200 Speaker 2: and Wess and a Price is one of them. Also 874 00:52:42,320 --> 00:52:45,840 Speaker 2: our supporter this week this month at the Beef Initiative 875 00:52:45,960 --> 00:52:49,520 Speaker 2: is the I Am Texas Slim Foundation. So I would 876 00:52:49,560 --> 00:52:53,960 Speaker 2: encourage everyone to please visit imtexasslim dot org. If you 877 00:52:54,080 --> 00:52:56,200 Speaker 2: got a few bucks, go ahead and donate. You know 878 00:52:56,400 --> 00:52:58,600 Speaker 2: it'll go to help everything that we're doing over here. 879 00:52:59,160 --> 00:53:03,640 Speaker 2: If you're looking for real raw local milk, wes and 880 00:53:03,680 --> 00:53:06,880 Speaker 2: a price built a map called realmilk dot com. So 881 00:53:07,800 --> 00:53:09,520 Speaker 2: don't want to throw it too much at you. Really, 882 00:53:09,520 --> 00:53:12,239 Speaker 2: the main thing is beefmaps dot com. You can get 883 00:53:12,280 --> 00:53:16,440 Speaker 2: to everywhere else from there, and that's. 884 00:53:16,280 --> 00:53:22,400 Speaker 1: It all right, June, thank you so much. You were fantastic. 885 00:53:23,440 --> 00:53:28,240 Speaker 1: And just one last thing, man, I am. I am 886 00:53:28,320 --> 00:53:31,839 Speaker 1: for sure. I know that your mom would be incredibly 887 00:53:31,880 --> 00:53:33,960 Speaker 1: proud of who you are and what you're doing in 888 00:53:34,000 --> 00:53:36,760 Speaker 1: your life right now. Man, So God bless you and 889 00:53:36,920 --> 00:53:38,480 Speaker 1: God bless the Beef Initiative. 890 00:53:40,000 --> 00:53:42,759 Speaker 2: I can't thank you enough. Man, God bless yourself. Absolutely 891 00:53:43,120 --> 00:53:44,440 Speaker 2: absolutely thank you