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Visit audible dot com, slash I 27 00:01:21,040 --> 00:01:24,399 Speaker 1: heart or text I Heeart to five hundred five hundred. 28 00:01:24,480 --> 00:01:27,800 Speaker 1: But next test joined forces were with retired NFL Hall 29 00:01:27,840 --> 00:01:31,240 Speaker 1: of Famer Michael Strahan and Launch s M, a c 30 00:01:31,720 --> 00:01:37,360 Speaker 1: entertainment that sports media and culture, a multidimensional talent management, music, 31 00:01:37,480 --> 00:01:41,240 Speaker 1: branding and production company. Please welcome with the money making conversation. 32 00:01:41,640 --> 00:01:50,560 Speaker 1: Constance Swartz Marini good morning or good cost is wow. 33 00:01:50,960 --> 00:01:54,120 Speaker 1: I'll tell you something. This is great. This is my 34 00:01:54,400 --> 00:01:56,920 Speaker 1: staff called me to say, would you like to innstute 35 00:01:57,960 --> 00:02:01,880 Speaker 1: the name sounds for me? Yes, yes, I want the 36 00:02:01,920 --> 00:02:05,200 Speaker 1: end of the year. How are you doing? I'm so 37 00:02:05,240 --> 00:02:08,640 Speaker 1: good and I see it's a Dion Sanders themed morning. 38 00:02:08,760 --> 00:02:13,400 Speaker 1: And I'm so happy that Tacy and Dion Arngate praise 39 00:02:13,520 --> 00:02:16,480 Speaker 1: the Lord on many levels. I love both of them 40 00:02:16,480 --> 00:02:18,880 Speaker 1: and I love them even more together. So I told 41 00:02:18,960 --> 00:02:20,720 Speaker 1: him that if you listen to the interview, that's all 42 00:02:20,760 --> 00:02:23,440 Speaker 1: I talked about two beautiful people and uh, you played 43 00:02:23,480 --> 00:02:26,040 Speaker 1: important role in Dion's career and now you have I 44 00:02:26,080 --> 00:02:28,839 Speaker 1: think now you kind of like if you let let's 45 00:02:28,880 --> 00:02:31,320 Speaker 1: let me say just right, you know, now you are 46 00:02:31,440 --> 00:02:33,959 Speaker 1: a you've been a brand maker. Now you kind of 47 00:02:34,000 --> 00:02:37,200 Speaker 1: like at the forefront and being recognized as a talent 48 00:02:38,080 --> 00:02:41,440 Speaker 1: yourself and producing and you're you're more on the forefront. 49 00:02:41,480 --> 00:02:43,640 Speaker 1: Now will I say that? Am I right when staying that? Now? 50 00:02:45,400 --> 00:02:49,560 Speaker 1: M very regret regrettably, Yes, I'm starting to come out 51 00:02:49,560 --> 00:02:53,799 Speaker 1: in the forefront. I think you probably can relate a 52 00:02:53,840 --> 00:02:56,600 Speaker 1: little bit like we've been behind the sn for many 53 00:02:56,680 --> 00:03:01,160 Speaker 1: years helping you know, architect and craft the talents with 54 00:03:01,840 --> 00:03:04,520 Speaker 1: and UH and I have to give major props to 55 00:03:04,680 --> 00:03:06,840 Speaker 1: my talent because they're the ones that have been kicking 56 00:03:06,880 --> 00:03:09,000 Speaker 1: me in the behind saying, you know, you've got to 57 00:03:09,000 --> 00:03:10,440 Speaker 1: get out there, You've got to get out there. I think, 58 00:03:10,560 --> 00:03:13,480 Speaker 1: especially with what's happening in the world, you know, just 59 00:03:13,760 --> 00:03:18,360 Speaker 1: with with uh, you know, diversity and gender equality and 60 00:03:18,360 --> 00:03:21,360 Speaker 1: and uh, just just as you can tell them. Stuttering 61 00:03:21,360 --> 00:03:23,919 Speaker 1: a little bit because I hate talking about myself, but 62 00:03:24,440 --> 00:03:26,959 Speaker 1: if someone said to me, you know, think about how 63 00:03:27,000 --> 00:03:29,799 Speaker 1: it's helping the people coming after us as well as 64 00:03:30,320 --> 00:03:32,360 Speaker 1: you know, our company, and we've got a lot of 65 00:03:32,400 --> 00:03:34,560 Speaker 1: young people that work with us here at SMACK who 66 00:03:34,600 --> 00:03:37,120 Speaker 1: I just love and respect, and if it's going to 67 00:03:37,200 --> 00:03:39,840 Speaker 1: help you know, our business grow and their careers, and 68 00:03:39,920 --> 00:03:42,080 Speaker 1: this is sort of what's doing it. So long way 69 00:03:42,120 --> 00:03:44,280 Speaker 1: to say thank you for having me, Well, that's what 70 00:03:44,400 --> 00:03:46,200 Speaker 1: I'm saying is that that's why I developed the show. 71 00:03:46,320 --> 00:03:48,920 Speaker 1: You know, I developed the show, and uh because I couldn't. 72 00:03:49,080 --> 00:03:51,880 Speaker 1: I could not stop being as they say famous. You know, 73 00:03:51,960 --> 00:03:55,480 Speaker 1: people will find you, people will follow you, and so 74 00:03:55,600 --> 00:03:58,640 Speaker 1: either you do two things. You go with flow, which 75 00:03:58,680 --> 00:04:01,200 Speaker 1: I decided to go with the flow and build my 76 00:04:01,280 --> 00:04:04,520 Speaker 1: brand out and it's becoming an incredibly the next level. 77 00:04:04,680 --> 00:04:06,280 Speaker 1: You know. I built it with Steve and then all 78 00:04:06,280 --> 00:04:07,800 Speaker 1: of a sudden it took me like a little bit 79 00:04:07,840 --> 00:04:10,400 Speaker 1: too nurture and let everybody know that this is what 80 00:04:10,480 --> 00:04:15,440 Speaker 1: Sean McDonald's brand. And now it is growing exponential and 81 00:04:15,480 --> 00:04:17,839 Speaker 1: I feel that's happening to you because and I'm gonna 82 00:04:17,880 --> 00:04:20,800 Speaker 1: tell you this constant. I can tell in your personality 83 00:04:21,160 --> 00:04:24,240 Speaker 1: there's a difference, and that's a positive thing because you know, 84 00:04:24,360 --> 00:04:26,719 Speaker 1: your energy level when we used to talk was a 85 00:04:26,760 --> 00:04:30,720 Speaker 1: little bit lower, a little bit different, you know, and 86 00:04:30,760 --> 00:04:32,760 Speaker 1: now it's it's it seems to be bigger, and it 87 00:04:32,800 --> 00:04:36,960 Speaker 1: seems to be more more um promotional. And because you're 88 00:04:36,960 --> 00:04:40,400 Speaker 1: willing to talk about your success story, your your your 89 00:04:40,440 --> 00:04:42,760 Speaker 1: side of the story, which is a very important story 90 00:04:42,760 --> 00:04:46,720 Speaker 1: to be told nowadays. Correct, Thank you. Yeah, I agree. 91 00:04:46,720 --> 00:04:49,800 Speaker 1: And I think probably um, as you get older and 92 00:04:50,040 --> 00:04:52,480 Speaker 1: have a lot of you know, trials and tribulations and 93 00:04:52,960 --> 00:04:56,240 Speaker 1: failures which you can turn into success, it um brings 94 00:04:56,320 --> 00:04:59,960 Speaker 1: I think a level of confidence and maybe some calmness. 95 00:04:59,720 --> 00:05:02,039 Speaker 1: And and you know, this is a big step for 96 00:05:02,080 --> 00:05:03,839 Speaker 1: me because I'm going to be fifty in a couple 97 00:05:03,880 --> 00:05:07,400 Speaker 1: of weeks and you look fantastic. You know, you look fantastic, 98 00:05:07,520 --> 00:05:13,000 Speaker 1: right I don't, but thank you for saying it. I'll uh. 99 00:05:13,040 --> 00:05:15,480 Speaker 1: I think when I'm fifty in one day, I'm gonna 100 00:05:15,520 --> 00:05:18,039 Speaker 1: own it and I'm gonna just say the heck with it. 101 00:05:18,160 --> 00:05:19,600 Speaker 1: And it is what it is. And I think that's 102 00:05:19,640 --> 00:05:23,080 Speaker 1: a lot of what transferred over into sort of you know, 103 00:05:23,160 --> 00:05:26,160 Speaker 1: the business of it all is just also finding some 104 00:05:26,200 --> 00:05:28,479 Speaker 1: confidence in your looks too. Is you're about to turn 105 00:05:28,520 --> 00:05:30,840 Speaker 1: this milestone birthday. Well, you know, I did a big 106 00:05:31,720 --> 00:05:36,200 Speaker 1: video that we're viral about not having age as an excuse. 107 00:05:36,560 --> 00:05:38,400 Speaker 1: You know that you can do whatever you want to do, 108 00:05:38,520 --> 00:05:40,760 Speaker 1: whatever age you are. And a lot of people when 109 00:05:40,760 --> 00:05:43,520 Speaker 1: you hit a certain platform with it's fifty or sixty, 110 00:05:43,880 --> 00:05:46,760 Speaker 1: they there, this is it. I can't dream anymore, I 111 00:05:46,800 --> 00:05:49,520 Speaker 1: can't play anymore. And I know that when I'm looking 112 00:05:49,520 --> 00:05:54,360 Speaker 1: at your what you're doing now, it's this guy's the limit. 113 00:05:54,440 --> 00:05:57,280 Speaker 1: Now you might be turning fifty, but wow, you're gonna 114 00:05:57,279 --> 00:06:01,440 Speaker 1: be busy to your hundred hopefully not. I'm trying to 115 00:06:01,480 --> 00:06:03,799 Speaker 1: figure out when this retirement plan is going to happen. 116 00:06:04,920 --> 00:06:07,680 Speaker 1: It's not gonna happen, you know, it's not. I know 117 00:06:07,720 --> 00:06:09,880 Speaker 1: everyone says, who are you kidding? You're not a lunching, 118 00:06:10,000 --> 00:06:13,480 Speaker 1: uh lady, you know, shopping type of person. And I 119 00:06:13,600 --> 00:06:16,120 Speaker 1: know deep down that's the truth. And and I think 120 00:06:16,279 --> 00:06:20,040 Speaker 1: you know spiritually and and just my soul and my spirit, 121 00:06:20,080 --> 00:06:23,080 Speaker 1: I definitely don't feel fifty. And I also think you 122 00:06:23,120 --> 00:06:24,960 Speaker 1: know that your the truths, and what you're saying is 123 00:06:24,960 --> 00:06:27,040 Speaker 1: I'm just getting started. Okay, before we get to the 124 00:06:27,680 --> 00:06:30,680 Speaker 1: management company. They sent me some recent interviews, you know, 125 00:06:30,760 --> 00:06:33,880 Speaker 1: because I and these some of the titles of the 126 00:06:33,920 --> 00:06:36,120 Speaker 1: interviews that they said, what is really like to be 127 00:06:36,160 --> 00:06:38,680 Speaker 1: a female boss in the male dominated industry? That was 128 00:06:38,760 --> 00:06:41,120 Speaker 1: one title, how to make it as a woman in 129 00:06:41,120 --> 00:06:44,240 Speaker 1: an NFL, And then the one I really like is 130 00:06:44,400 --> 00:06:48,320 Speaker 1: uh uh conscert Swatch Marina on why she works ten 131 00:06:48,400 --> 00:06:56,320 Speaker 1: time hearted than members of the Lucky sparm Club. That's 132 00:06:56,360 --> 00:07:00,680 Speaker 1: my favorite. That's my favorite. Oh my good. That was 133 00:07:00,760 --> 00:07:03,560 Speaker 1: one of my first interviews when I realized that they're 134 00:07:03,600 --> 00:07:05,520 Speaker 1: always going to pull that. One line out that you 135 00:07:05,560 --> 00:07:08,960 Speaker 1: don't realize, as you're saying, is that it's a list. 136 00:07:09,800 --> 00:07:13,720 Speaker 1: Polarizing maybe, but it's the truth. Well that's why, that's 137 00:07:13,760 --> 00:07:16,680 Speaker 1: why I got you on the phone, because of the 138 00:07:16,720 --> 00:07:19,480 Speaker 1: fact that you know a lot of it's the advice show. 139 00:07:19,520 --> 00:07:22,160 Speaker 1: It's an informational show. It's a show about what can 140 00:07:22,200 --> 00:07:27,120 Speaker 1: you do? And you know, men dominate this business and 141 00:07:27,440 --> 00:07:32,120 Speaker 1: sometimes women, attractive women can be perceived as just attractive women, 142 00:07:32,640 --> 00:07:35,040 Speaker 1: and you have to fight even harder to get your 143 00:07:35,080 --> 00:07:37,440 Speaker 1: voice heard. As you know, for as you know, you 144 00:07:37,440 --> 00:07:40,440 Speaker 1: are an attractive young lady and so and so you 145 00:07:40,440 --> 00:07:42,840 Speaker 1: can't run from that, but you also shouldn't be held 146 00:07:43,160 --> 00:07:46,400 Speaker 1: held uh that is the negative, and and be treated 147 00:07:46,400 --> 00:07:50,000 Speaker 1: a certain way. And tell me about that journey a 148 00:07:50,000 --> 00:07:52,320 Speaker 1: little bit of being able to get your voice in 149 00:07:52,360 --> 00:07:54,160 Speaker 1: this business, because you're still getting it, just like I'm 150 00:07:54,160 --> 00:07:57,560 Speaker 1: still getting my voice of being a female in this business. 151 00:07:57,600 --> 00:08:01,840 Speaker 1: And you know it's male dominated. It started for me 152 00:08:02,160 --> 00:08:04,240 Speaker 1: back in my twenties when I was at the NFL, 153 00:08:04,680 --> 00:08:08,040 Speaker 1: and I realized that a lot of times, because you're 154 00:08:08,040 --> 00:08:10,840 Speaker 1: saying it you are an attractive female, people look at 155 00:08:10,840 --> 00:08:12,360 Speaker 1: you differently. They don't want to hear what you have 156 00:08:12,440 --> 00:08:16,480 Speaker 1: to say. Um, nothing against you know, attractive women that 157 00:08:16,560 --> 00:08:18,960 Speaker 1: are pursuing, you know, a business as a cheerleader, which 158 00:08:18,960 --> 00:08:21,600 Speaker 1: I think is a very lucrative business, but that wasn't 159 00:08:21,640 --> 00:08:24,200 Speaker 1: my path. And so when you just I think looked 160 00:08:24,240 --> 00:08:26,680 Speaker 1: at differently when you're trying to be the person that's 161 00:08:26,680 --> 00:08:29,640 Speaker 1: commanding the room. I dressed differently. I mean I was 162 00:08:29,800 --> 00:08:32,160 Speaker 1: wearing clothes a size too big for me. You know, 163 00:08:32,200 --> 00:08:36,079 Speaker 1: I wasn't being myself. I was you know, oversized golf shirts. 164 00:08:36,080 --> 00:08:37,760 Speaker 1: When we're at our events because you wanted to be 165 00:08:37,800 --> 00:08:40,960 Speaker 1: taken seriously. And I think there was a moment that 166 00:08:41,000 --> 00:08:45,560 Speaker 1: came where I had a really successful event and my 167 00:08:45,600 --> 00:08:48,080 Speaker 1: boss at the time acknowledged it and started really paying 168 00:08:48,120 --> 00:08:51,320 Speaker 1: attention to me and giving me, you know, the confidence 169 00:08:51,360 --> 00:08:54,360 Speaker 1: and just I guess, the power and the respect to 170 00:08:54,400 --> 00:08:57,000 Speaker 1: walk into a room and command that seat at the table. 171 00:08:57,400 --> 00:08:59,480 Speaker 1: And it was that defining moment for me where I 172 00:08:59,520 --> 00:09:01,160 Speaker 1: was like, you know, I'm going to show up in 173 00:09:01,160 --> 00:09:03,680 Speaker 1: my jeans, in my sports coat, like I'm gonna show 174 00:09:03,760 --> 00:09:05,480 Speaker 1: up at these events and wear my heels and not 175 00:09:05,559 --> 00:09:09,360 Speaker 1: worry about being in in flat shoes and baggy khakis. 176 00:09:09,400 --> 00:09:13,680 Speaker 1: And it sounds stupid, but mentally it meant so much 177 00:09:13,720 --> 00:09:16,679 Speaker 1: to say this is who I am, and this is 178 00:09:16,720 --> 00:09:18,640 Speaker 1: who I'm going to be, and you know, take it 179 00:09:18,679 --> 00:09:22,280 Speaker 1: or leave it. Basically, you know, I understand believe that 180 00:09:22,360 --> 00:09:25,440 Speaker 1: because of the fact that you know, even I like 181 00:09:25,520 --> 00:09:29,959 Speaker 1: to dress. And this is not nowhere close to your conversation, 182 00:09:30,040 --> 00:09:32,680 Speaker 1: but it is about perception and what people can say 183 00:09:32,720 --> 00:09:34,880 Speaker 1: how are you supposed to look? And when I was right, 184 00:09:34,960 --> 00:09:36,800 Speaker 1: I mean my early years of writing, when everybody will 185 00:09:36,840 --> 00:09:38,360 Speaker 1: come in blue jeans and T shirt, I come in 186 00:09:38,480 --> 00:09:41,240 Speaker 1: the suit or vest or tie, and they will go, 187 00:09:41,240 --> 00:09:43,160 Speaker 1: why are you dressing like that? That said because I 188 00:09:43,240 --> 00:09:46,200 Speaker 1: like dressing like that. So people will will say, there's 189 00:09:46,240 --> 00:09:47,959 Speaker 1: a standard and the way you're supposed to look and 190 00:09:47,960 --> 00:09:51,319 Speaker 1: where you're supposed to act, and it will treat you accordingly. Well, 191 00:09:51,320 --> 00:09:53,960 Speaker 1: I fought, I fought in held onto my values and 192 00:09:54,000 --> 00:09:56,800 Speaker 1: that's all you're saying, hold on to your values, hold 193 00:09:56,840 --> 00:09:59,640 Speaker 1: on to you. Oh you are and you have a career. 194 00:10:00,160 --> 00:10:03,600 Speaker 1: But if you succumbed to the circumstances what people tell 195 00:10:03,679 --> 00:10:06,280 Speaker 1: you should look like, or you'd be comparing or with 196 00:10:06,720 --> 00:10:09,080 Speaker 1: what other females think about how you are moving up 197 00:10:09,120 --> 00:10:12,079 Speaker 1: the success ladder, then that can hold you back and 198 00:10:12,120 --> 00:10:14,600 Speaker 1: calls you to be not not reap the benefits of 199 00:10:14,640 --> 00:10:17,880 Speaker 1: your talent. And that's what you said. You just said, Hey, 200 00:10:18,360 --> 00:10:21,160 Speaker 1: this is who I am. Okay, deal with it, And 201 00:10:21,200 --> 00:10:24,599 Speaker 1: that's basically what you're saying in this interview. Correct a 202 00:10:24,800 --> 00:10:27,520 Speaker 1: thousand percent. You said it way more eloquently than I did. 203 00:10:27,600 --> 00:10:29,439 Speaker 1: But you've got that right, and you know, and it's 204 00:10:29,520 --> 00:10:32,000 Speaker 1: it continues and it still carries on. And you know, 205 00:10:32,040 --> 00:10:35,000 Speaker 1: when I was managing Snoop half the time, you know, 206 00:10:35,440 --> 00:10:39,319 Speaker 1: I'm dealing with other managers that just assumed that I 207 00:10:39,400 --> 00:10:42,920 Speaker 1: was not the person making the decisions. And in the beginning, 208 00:10:43,000 --> 00:10:46,040 Speaker 1: I think Snoop didn't think I was serious, and I'm like, watch, 209 00:10:46,040 --> 00:10:48,320 Speaker 1: they're not paying any attention to me. He's like, you're crazy, 210 00:10:48,559 --> 00:10:51,000 Speaker 1: and sure enough, like there was we were I forget 211 00:10:51,080 --> 00:10:53,920 Speaker 1: where we were, but at an event and someone was 212 00:10:53,960 --> 00:10:56,199 Speaker 1: pitching him on a big idea and they just completely 213 00:10:56,200 --> 00:10:58,160 Speaker 1: ignored me, look down on me. So I just walked 214 00:10:58,160 --> 00:11:00,320 Speaker 1: away from the conversation. And at the end of it, 215 00:11:00,360 --> 00:11:01,839 Speaker 1: the guy was like, well, where's your manager so I 216 00:11:01,840 --> 00:11:03,520 Speaker 1: can hit him up and you know, close the deal. 217 00:11:03,559 --> 00:11:05,920 Speaker 1: And Snoop just started laughing. He said, you know the 218 00:11:05,960 --> 00:11:07,640 Speaker 1: woman that was just standing here And the guy was 219 00:11:07,679 --> 00:11:10,320 Speaker 1: like mm hmmm, and he said, that's the manager. Are 220 00:11:10,400 --> 00:11:15,920 Speaker 1: good luck, brother. And I think that's such a key 221 00:11:16,000 --> 00:11:18,760 Speaker 1: thing is that I've always had the support of my clients, 222 00:11:18,840 --> 00:11:21,720 Speaker 1: you know, whether it's Dion or stray Hand or Snoop 223 00:11:21,800 --> 00:11:24,640 Speaker 1: or with Khalifa. I think that's so important that they're 224 00:11:24,679 --> 00:11:27,120 Speaker 1: the ones that are just helping because I say it 225 00:11:27,160 --> 00:11:29,880 Speaker 1: all the time, Yes women need to lift women up, 226 00:11:30,200 --> 00:11:32,440 Speaker 1: but without the support of the men we work with 227 00:11:32,960 --> 00:11:35,480 Speaker 1: it's a feudal effort. And and that's the thing something 228 00:11:35,520 --> 00:11:38,800 Speaker 1: that people are starting to realize is it's it's good 229 00:11:38,840 --> 00:11:41,080 Speaker 1: to help each other. Like we all succeed, we win 230 00:11:41,160 --> 00:11:43,440 Speaker 1: as a team, we lose as a team. You know, 231 00:11:43,520 --> 00:11:46,120 Speaker 1: that's a big ethos for us here at SMACK is 232 00:11:46,840 --> 00:11:49,200 Speaker 1: if you don't play your position, we're not gonna win. 233 00:11:49,440 --> 00:11:52,440 Speaker 1: And no matter if you're the person getting someone a 234 00:11:52,520 --> 00:11:55,800 Speaker 1: coffee or a Starbucks or a t or you're the 235 00:11:55,800 --> 00:11:58,040 Speaker 1: person that's working on the budget for the next big 236 00:11:58,080 --> 00:12:02,120 Speaker 1: television show, everyone has an important role. And that's important. 237 00:12:02,160 --> 00:12:03,679 Speaker 1: So let me ask you this, because you know you 238 00:12:04,080 --> 00:12:14,240 Speaker 1: mentioned four very distinct individuals, Khalifa, Snoop the Um straight hand. 239 00:12:15,240 --> 00:12:17,760 Speaker 1: How do you balance that? How have you balanced that? 240 00:12:18,320 --> 00:12:21,080 Speaker 1: You know, because they all have opinions, they all are successful, 241 00:12:21,120 --> 00:12:23,240 Speaker 1: they're all right, they can they can go, they can 242 00:12:23,280 --> 00:12:26,520 Speaker 1: walk away, and they have continue to be successful at 243 00:12:26,559 --> 00:12:28,600 Speaker 1: a certain degree. I always like to believe that you 244 00:12:28,679 --> 00:12:30,920 Speaker 1: walk away with me, you're gonna stumble, you know, That's 245 00:12:30,960 --> 00:12:33,240 Speaker 1: that's that's the goal. Walk with me, You're stumbling. I'm 246 00:12:33,280 --> 00:12:35,319 Speaker 1: just telling you right now. So how do you deal 247 00:12:35,360 --> 00:12:38,040 Speaker 1: with how you balance their opinions? And what you feel 248 00:12:38,040 --> 00:12:41,280 Speaker 1: they should be doing from a suggestive standpoint, because you 249 00:12:41,280 --> 00:12:43,120 Speaker 1: don't want to act like you're telling them, but you 250 00:12:43,160 --> 00:12:46,199 Speaker 1: want to suggest this is directions or these are things 251 00:12:46,240 --> 00:12:50,480 Speaker 1: they should be doing. I always start the conversation off 252 00:12:50,520 --> 00:12:53,760 Speaker 1: when we're when we're talking to a new potential clients. 253 00:12:53,920 --> 00:12:56,959 Speaker 1: If you don't want my honest opinion, don't ask me, 254 00:12:57,160 --> 00:12:59,280 Speaker 1: because that's all I know how to be. It's just 255 00:12:59,520 --> 00:13:02,600 Speaker 1: keeping it one And I'm sure there have been times 256 00:13:02,600 --> 00:13:04,960 Speaker 1: that I probably could have been a little bit maybe 257 00:13:04,960 --> 00:13:09,480 Speaker 1: more subtle, but it's just the only way I know. Um. 258 00:13:09,520 --> 00:13:11,480 Speaker 1: But at the end of the day, you know, when 259 00:13:11,480 --> 00:13:14,240 Speaker 1: I do voice my opinion, I always remind them that 260 00:13:14,280 --> 00:13:17,040 Speaker 1: they're the boss and they have the final say. But 261 00:13:18,160 --> 00:13:20,760 Speaker 1: there's the big butt. You know, I'm able to come 262 00:13:20,800 --> 00:13:23,360 Speaker 1: at things from an objective standpoint, you know, way more 263 00:13:23,400 --> 00:13:26,480 Speaker 1: than they can. Just like I'm the worst negotiator for myself, 264 00:13:27,200 --> 00:13:29,600 Speaker 1: but for everybody around me, I will kill for them. 265 00:13:29,720 --> 00:13:32,640 Speaker 1: So I think it's a similar, um you know sort 266 00:13:32,640 --> 00:13:35,880 Speaker 1: of idea is that I really do have their best interests, 267 00:13:36,040 --> 00:13:39,360 Speaker 1: and you know, I think one of the main ways 268 00:13:39,400 --> 00:13:42,560 Speaker 1: that they understand that is if they're not making money, 269 00:13:43,080 --> 00:13:46,320 Speaker 1: I'm not making money. Right back, right back with more 270 00:13:46,480 --> 00:13:51,400 Speaker 1: constants and um money making Conversations, be right back. We'll 271 00:13:51,440 --> 00:13:54,240 Speaker 1: be right back with more from Martha McDonald and money 272 00:13:54,280 --> 00:14:00,960 Speaker 1: Making Conversations. Don't touch that down. I'm ras Sean McDonald. 273 00:14:01,000 --> 00:14:03,920 Speaker 1: My guests, he joined forces, were retired NFL Hall of 274 00:14:03,960 --> 00:14:07,280 Speaker 1: Fame at Michael Straighthand and launched Smack Entertainment, a sports 275 00:14:07,320 --> 00:14:11,480 Speaker 1: media and culture and multidimensional talent management, music branding and 276 00:14:11,559 --> 00:14:15,960 Speaker 1: production company. Please welcome back to money Making Conversation. Conscance Sworts, 277 00:14:15,960 --> 00:14:20,400 Speaker 1: Marini Constance. Let's get into the business side. My staff 278 00:14:20,400 --> 00:14:22,440 Speaker 1: and there they was like so impressed. They were like wow. 279 00:14:22,480 --> 00:14:24,200 Speaker 1: It was a lot of people going wow, you know, 280 00:14:24,280 --> 00:14:28,200 Speaker 1: because you know you you know, first of all, the 281 00:14:28,280 --> 00:14:32,320 Speaker 1: diversity of your roster, the personalities of roster. Now let's 282 00:14:32,320 --> 00:14:36,160 Speaker 1: get to the point of what you do. Executive producing 283 00:14:36,480 --> 00:14:40,560 Speaker 1: The Jokers Wild on TBS, one hundred thousand dollar Pyramid 284 00:14:40,640 --> 00:14:46,520 Speaker 1: on ABC, UH commercial Oreo commercials with wiz Um, launching 285 00:14:46,600 --> 00:14:54,920 Speaker 1: fashion lines with J. C. Penny for Michael Straighthand. Okay, now, okay, 286 00:14:55,000 --> 00:14:58,280 Speaker 1: now we'll see the people don't realize that, you know, 287 00:14:58,960 --> 00:15:02,040 Speaker 1: is that when you when you're management business is that 288 00:15:02,640 --> 00:15:05,400 Speaker 1: it's a different game. It's not an agency because you 289 00:15:05,640 --> 00:15:09,000 Speaker 1: you you you you're more of you're the brother, you're 290 00:15:09,040 --> 00:15:11,760 Speaker 1: the sister sometimes you know you know, you know you 291 00:15:12,360 --> 00:15:15,640 Speaker 1: the minister, you know you know you know mother, the father, 292 00:15:15,800 --> 00:15:19,840 Speaker 1: the uh, the the it's it's it's it can be 293 00:15:19,920 --> 00:15:23,160 Speaker 1: overwhelmed me and so I have to commend you on. 294 00:15:23,400 --> 00:15:24,960 Speaker 1: I know what it took with me and Steve, and 295 00:15:25,000 --> 00:15:27,680 Speaker 1: Steve became so big. It was just like whoa, because 296 00:15:27,720 --> 00:15:30,080 Speaker 1: you have to it's this negative stuff to come at you, 297 00:15:30,120 --> 00:15:32,760 Speaker 1: it's positive stuff coming you. Just it's just so many things. 298 00:15:32,800 --> 00:15:35,200 Speaker 1: You have to shield your clients. When your clients down, 299 00:15:35,240 --> 00:15:39,680 Speaker 1: you have to stay up. And so it's it's it's 300 00:15:39,680 --> 00:15:41,600 Speaker 1: really that people just don't understand you. You can't have 301 00:15:41,640 --> 00:15:43,960 Speaker 1: a bad day around your client because guess what, you 302 00:15:44,040 --> 00:15:46,160 Speaker 1: come around depressed. Guess what, that's not gonna work for 303 00:15:46,160 --> 00:15:48,280 Speaker 1: them because they're dealing with stuff you don't even know. 304 00:15:48,520 --> 00:15:51,520 Speaker 1: They can't go to a grocery store, they can't go outside. 305 00:15:51,920 --> 00:15:54,960 Speaker 1: Somebody post something, they post something, you know something they 306 00:15:55,000 --> 00:15:57,240 Speaker 1: if their social media can be un their attack. But 307 00:15:57,320 --> 00:15:59,600 Speaker 1: no reason. They all just wake up. Somebody just said 308 00:15:59,600 --> 00:16:02,000 Speaker 1: I don't stay I don't like this person, and you 309 00:16:02,040 --> 00:16:04,480 Speaker 1: have to protect that brand. And that's what you're doing. 310 00:16:04,480 --> 00:16:07,960 Speaker 1: You're protecting the brand and you growing brands, which is 311 00:16:08,000 --> 00:16:12,480 Speaker 1: more difficult. The growing Paul or the protection Paul depends 312 00:16:12,520 --> 00:16:14,440 Speaker 1: what day of the week and depends with what the 313 00:16:14,520 --> 00:16:17,800 Speaker 1: problems with your challenge we're facing. And you nailed it, 314 00:16:17,840 --> 00:16:20,280 Speaker 1: you know, because I don't know, you know what they're 315 00:16:20,320 --> 00:16:22,640 Speaker 1: going through. So I have to do my best. As 316 00:16:22,680 --> 00:16:25,120 Speaker 1: you say, we call it protect the asset, and that 317 00:16:25,240 --> 00:16:27,880 Speaker 1: does fall into many categories. I mean, my clients call 318 00:16:27,960 --> 00:16:29,880 Speaker 1: me Ray Donovan. You know half the time, I haven't 319 00:16:29,960 --> 00:16:33,960 Speaker 1: killed anybody, but you know, but you know what, you 320 00:16:33,960 --> 00:16:36,520 Speaker 1: know what what we have to do. Um. So I 321 00:16:36,560 --> 00:16:40,000 Speaker 1: think once you get that level of trust with your clients, 322 00:16:40,760 --> 00:16:42,760 Speaker 1: then you can grow the brand. You know, so they 323 00:16:42,800 --> 00:16:44,720 Speaker 1: know that you're going to protect them. I mean I 324 00:16:44,760 --> 00:16:46,720 Speaker 1: get the first phone call, you know, I always tell them. 325 00:16:46,720 --> 00:16:49,240 Speaker 1: I said, I don't care what you tell your spouse, 326 00:16:49,280 --> 00:16:50,840 Speaker 1: I don't care what you tell your parents. I don't 327 00:16:50,840 --> 00:16:52,840 Speaker 1: even care what you tell your publicist or your lawyer. 328 00:16:53,360 --> 00:16:56,240 Speaker 1: I need to know the truth because in order for 329 00:16:56,280 --> 00:16:59,640 Speaker 1: me to navigate what our plan and our strategy is, 330 00:16:59,720 --> 00:17:01,600 Speaker 1: you know, if it. If we're dealing with a challenge, 331 00:17:01,920 --> 00:17:04,000 Speaker 1: then I have to know every side of it. And 332 00:17:04,040 --> 00:17:06,480 Speaker 1: so I think that's a big, big piece of it. 333 00:17:06,520 --> 00:17:08,399 Speaker 1: And you know that better than anybody's. You've got to 334 00:17:08,440 --> 00:17:11,879 Speaker 1: get that trust. Once that's established, then you grow the brand. 335 00:17:12,000 --> 00:17:15,240 Speaker 1: And it's not easy. Everyone has a different um, you know, 336 00:17:15,480 --> 00:17:18,560 Speaker 1: goal in different paths. You know, I worked really closely 337 00:17:18,600 --> 00:17:20,399 Speaker 1: with Aaron Andrews for a couple of years now, and 338 00:17:20,840 --> 00:17:24,359 Speaker 1: what we're doing with hers is really exciting because she's 339 00:17:24,400 --> 00:17:27,480 Speaker 1: the best in the business. She's she checks all the boxes, 340 00:17:27,920 --> 00:17:30,879 Speaker 1: you know, for sports and entertainment, and it's like, what's 341 00:17:30,880 --> 00:17:33,080 Speaker 1: the next step for her? And so, you know, we 342 00:17:33,119 --> 00:17:35,399 Speaker 1: sit down and we have so many meetings and whether 343 00:17:35,440 --> 00:17:38,159 Speaker 1: it's figuring out a scripted project or executive producing a 344 00:17:38,240 --> 00:17:41,320 Speaker 1: non scripted project, a clothing line for her, you know, 345 00:17:41,480 --> 00:17:44,119 Speaker 1: something with an anchor in sports. So it really is 346 00:17:44,200 --> 00:17:47,360 Speaker 1: just doing deep does with everybody and figuring it out. 347 00:17:47,359 --> 00:17:50,480 Speaker 1: I mean, hopefully you saw Dion's thirty for thirty that 348 00:17:50,520 --> 00:17:53,919 Speaker 1: aired on ESPN a couple of weeks ago. He didn't 349 00:17:54,040 --> 00:17:56,240 Speaker 1: you know how many years it took us to get 350 00:17:56,320 --> 00:17:58,320 Speaker 1: him to open up. I mean, I've been working with 351 00:17:58,400 --> 00:18:02,880 Speaker 1: him now for ten plus years, and it was just finally, 352 00:18:02,960 --> 00:18:06,200 Speaker 1: I think the trust the right time. He knew that, 353 00:18:06,280 --> 00:18:08,960 Speaker 1: you know, Strahan and I were co executive producing with 354 00:18:09,119 --> 00:18:11,919 Speaker 1: NFL Films, and his story would be told in the 355 00:18:12,000 --> 00:18:16,560 Speaker 1: right manner. And it was not in the easy process 356 00:18:16,680 --> 00:18:20,440 Speaker 1: because as you're seeing, you know, the story evolved. There's 357 00:18:20,480 --> 00:18:22,760 Speaker 1: two sides to every story, and so we had to 358 00:18:22,840 --> 00:18:26,000 Speaker 1: get him really comfortable with the other side, you know, 359 00:18:26,080 --> 00:18:28,680 Speaker 1: giving their point of view and knowing that in his heart, 360 00:18:29,200 --> 00:18:31,439 Speaker 1: how he played it was a thousand percent right. And 361 00:18:31,520 --> 00:18:34,120 Speaker 1: so I think that sort of checked all the boxes 362 00:18:34,440 --> 00:18:37,679 Speaker 1: of protecting the brand and growing the brand, because the 363 00:18:37,720 --> 00:18:40,680 Speaker 1: one thing that everyone was saying across the board about 364 00:18:40,720 --> 00:18:44,240 Speaker 1: that was wow, I had no idea what a great 365 00:18:44,240 --> 00:18:46,600 Speaker 1: athlete he was. I had no idea what he went 366 00:18:46,640 --> 00:18:50,119 Speaker 1: through and the message that he's giving for kids in 367 00:18:50,200 --> 00:18:54,520 Speaker 1: today's world that it's okay to play to sports, it's 368 00:18:54,520 --> 00:18:56,639 Speaker 1: okay to go after two majors, it's okay to have 369 00:18:57,040 --> 00:19:00,199 Speaker 1: two different careers in mind, It's okay, you can do it. 370 00:19:00,280 --> 00:19:04,439 Speaker 1: And this is you know, years ago, so and it 371 00:19:04,520 --> 00:19:07,280 Speaker 1: was so perfectly tied with the Kyler Murray situation that 372 00:19:07,440 --> 00:19:11,840 Speaker 1: popped up was like wow. It was wow. But here's 373 00:19:11,840 --> 00:19:14,399 Speaker 1: the cool thing about we just say, just like my 374 00:19:14,440 --> 00:19:17,600 Speaker 1: little brother, you know. And because he is a person 375 00:19:17,640 --> 00:19:20,159 Speaker 1: who has the you know, I would tell Dion and 376 00:19:20,160 --> 00:19:23,280 Speaker 1: we're gonna is that he created Brandy because here's a 377 00:19:23,280 --> 00:19:27,800 Speaker 1: guy eighteen years old prime time. He figured it out. 378 00:19:27,880 --> 00:19:30,000 Speaker 1: He figured out, Okay, I'm gonna just keep saying prime 379 00:19:30,040 --> 00:19:34,600 Speaker 1: time because somebody understand that's me. He started athletes, he 380 00:19:34,720 --> 00:19:37,159 Speaker 1: started Brandon before Brandon was even relevant, and he just 381 00:19:37,160 --> 00:19:39,280 Speaker 1: took it to the next level. And that's why it's 382 00:19:39,320 --> 00:19:42,159 Speaker 1: important when I look at talent like you because of 383 00:19:42,200 --> 00:19:45,120 Speaker 1: the word management. And so because I had to deal 384 00:19:45,160 --> 00:19:46,720 Speaker 1: with this, and I know you're dealt with it. Because 385 00:19:46,720 --> 00:19:49,040 Speaker 1: people hear the word manager, they just they would dismiss 386 00:19:49,080 --> 00:19:53,200 Speaker 1: you like your buddy, like you're their friends, the babysitter. 387 00:19:53,480 --> 00:19:56,240 Speaker 1: And I was always tell people. I was telling, Okay, okay, 388 00:19:56,440 --> 00:19:58,320 Speaker 1: you're gonna come back and talk to me in a minute. 389 00:20:01,600 --> 00:20:03,800 Speaker 1: She said the story about somebody was talking about I 390 00:20:03,800 --> 00:20:05,720 Speaker 1: remember what was at the Magic show, Magic Show of 391 00:20:05,720 --> 00:20:08,280 Speaker 1: where you're going do all these clothing lines? And she 392 00:20:08,320 --> 00:20:11,280 Speaker 1: knows about the Magic Show in Las Vegas, and and 393 00:20:11,280 --> 00:20:13,720 Speaker 1: and Steve Harvin was walking and they just ignoring me, 394 00:20:14,160 --> 00:20:16,840 Speaker 1: and and I just let them walk with Steve and 395 00:20:16,600 --> 00:20:18,720 Speaker 1: and they said, and they finally go, who should we 396 00:20:18,720 --> 00:20:22,520 Speaker 1: talk to? That guy will over there that was with 397 00:20:22,640 --> 00:20:25,720 Speaker 1: us is the one you should be talking to because 398 00:20:28,520 --> 00:20:30,920 Speaker 1: because he thought I was just born, this boy don't 399 00:20:30,920 --> 00:20:33,520 Speaker 1: know anything. And I know that's really important for you 400 00:20:33,600 --> 00:20:36,360 Speaker 1: that you know the business. And people need to understand 401 00:20:36,400 --> 00:20:39,120 Speaker 1: is that when you get into business, know the business. 402 00:20:39,280 --> 00:20:41,399 Speaker 1: That's the only way you're gonna hang around. She's just 403 00:20:41,480 --> 00:20:44,360 Speaker 1: not a name of an executiveduce. A lot of people 404 00:20:44,400 --> 00:20:47,160 Speaker 1: do that. They put their name on executive. She's an active, 405 00:20:47,280 --> 00:20:50,600 Speaker 1: working executive producer. She knows that the budget, she knows 406 00:20:50,680 --> 00:20:54,160 Speaker 1: the cast, he knows the production schedule. That's so important 407 00:20:54,200 --> 00:20:57,199 Speaker 1: in this process if you're gonna get the trust of 408 00:20:57,280 --> 00:21:01,160 Speaker 1: your talent, because your talent as your question you can't answer, 409 00:21:01,200 --> 00:21:03,200 Speaker 1: and they keep asking that same question and you don't 410 00:21:03,240 --> 00:21:07,680 Speaker 1: have an answer, they're actually gonna look someplace else. It's 411 00:21:07,760 --> 00:21:10,200 Speaker 1: very true. And I think what's important, which which you've 412 00:21:10,240 --> 00:21:12,560 Speaker 1: mastered as well, is when we don't know the answer, 413 00:21:12,680 --> 00:21:14,720 Speaker 1: it's okay for us to say we're going to go 414 00:21:14,800 --> 00:21:16,880 Speaker 1: find out from someone that does. And I think that's 415 00:21:16,880 --> 00:21:20,080 Speaker 1: a really important skill set because we don't know everything. 416 00:21:20,080 --> 00:21:22,159 Speaker 1: We can't know everything, you know what. That's where we 417 00:21:22,200 --> 00:21:25,439 Speaker 1: have great teams of agents and lawyers and publicists and 418 00:21:25,480 --> 00:21:29,320 Speaker 1: specialists and researchers, because it's how can we know all 419 00:21:29,359 --> 00:21:31,320 Speaker 1: of this? That's why all those people are getting paid 420 00:21:31,320 --> 00:21:33,960 Speaker 1: a lot of money. So I tap into our team 421 00:21:34,600 --> 00:21:37,920 Speaker 1: daily only. Let let's get to my my favorite part 422 00:21:37,960 --> 00:21:42,600 Speaker 1: of the interview. You launched with Michael straighthand clothing Lot 423 00:21:42,760 --> 00:21:46,000 Speaker 1: and clothing Accessory with J. C. Patty? How did that 424 00:21:46,040 --> 00:21:49,359 Speaker 1: come about? And and and tell me the backstory on that. 425 00:21:51,200 --> 00:21:54,000 Speaker 1: A very good friend of mine, Arian Romano, who we 426 00:21:54,040 --> 00:21:58,240 Speaker 1: worked together at the NFL, works for PVH And when 427 00:21:58,280 --> 00:22:02,840 Speaker 1: Strahan started working on Kelly and Michael, he needed a 428 00:22:02,880 --> 00:22:05,919 Speaker 1: lot of suits and ties. And so I went to 429 00:22:05,920 --> 00:22:07,520 Speaker 1: her and I said, hey, can you help me out, 430 00:22:07,600 --> 00:22:09,959 Speaker 1: you know, with whatever you guys have for him. You know, 431 00:22:10,160 --> 00:22:12,679 Speaker 1: we'll figure something out. She said, I can only do 432 00:22:12,800 --> 00:22:15,439 Speaker 1: the ties, but let me introduce you to a guy 433 00:22:15,520 --> 00:22:18,080 Speaker 1: named Richie Wertzburger over at Peerless, and I'm sure they 434 00:22:18,080 --> 00:22:19,840 Speaker 1: can work something out with you guys or some suits. 435 00:22:20,280 --> 00:22:22,840 Speaker 1: So we go over there and they couldn't have been nicer. 436 00:22:22,920 --> 00:22:25,800 Speaker 1: And you know, Michael and Richie and his father had 437 00:22:25,800 --> 00:22:29,040 Speaker 1: a great relationship, and a few I think probably a 438 00:22:29,040 --> 00:22:31,760 Speaker 1: few months after it, Richie said to us, listen, um, 439 00:22:31,800 --> 00:22:36,360 Speaker 1: you know Michael wear suits so well. J C. Pennies, Yes, 440 00:22:36,400 --> 00:22:39,160 Speaker 1: he does. And J. C. Pennies is looking for, um, 441 00:22:39,359 --> 00:22:42,080 Speaker 1: you know, expanding in the men's line. And I said, well, 442 00:22:42,119 --> 00:22:45,360 Speaker 1: who better than Michael because six days, sometimes seven days 443 00:22:45,359 --> 00:22:47,760 Speaker 1: a week, twice a day, this guy's wearing a suit. 444 00:22:48,400 --> 00:22:51,600 Speaker 1: And we we met with them, um goll yeah. I 445 00:22:51,640 --> 00:22:54,840 Speaker 1: think it was about six years ago, but the timing 446 00:22:54,880 --> 00:22:57,040 Speaker 1: wasn't right and they said, we get it, but we're 447 00:22:57,080 --> 00:22:59,880 Speaker 1: just not ready. And we said, we understand, and we're 448 00:23:00,080 --> 00:23:03,080 Speaker 1: to wait because who wants to rush into a bad deal. 449 00:23:03,520 --> 00:23:05,439 Speaker 1: And so they came back to us about a year 450 00:23:05,520 --> 00:23:08,240 Speaker 1: later and they said, let's develop this and we just 451 00:23:08,280 --> 00:23:12,240 Speaker 1: started with suits, shirts and ties. And I got to say, 452 00:23:12,280 --> 00:23:14,359 Speaker 1: and you know, your boy, he is so hands on 453 00:23:14,480 --> 00:23:18,120 Speaker 1: with this and not one article of clothing that hits 454 00:23:18,200 --> 00:23:20,520 Speaker 1: the stories that he hasn't felt the fabric, moved the 455 00:23:20,600 --> 00:23:25,639 Speaker 1: zipp or changed the button, change the fabric. It's you know, authenticity. 456 00:23:25,680 --> 00:23:28,719 Speaker 1: I mean that's the key to success, authenticity. If your 457 00:23:28,800 --> 00:23:30,960 Speaker 1: name's on it, you better own it, good and bad. 458 00:23:31,160 --> 00:23:35,520 Speaker 1: He Constance. Here's here's a deal. First of all, we connected, Um, 459 00:23:36,119 --> 00:23:38,720 Speaker 1: I want to tell your story more. I hope you 460 00:23:38,760 --> 00:23:40,320 Speaker 1: have to help your time in the future. I'm not 461 00:23:40,320 --> 00:23:42,280 Speaker 1: gonna bug you next month, but I want to bring 462 00:23:42,280 --> 00:23:45,440 Speaker 1: you back on and I would love it. And let's 463 00:23:45,440 --> 00:23:47,959 Speaker 1: talk because everybody just do you. Was blown away by 464 00:23:48,000 --> 00:23:49,960 Speaker 1: your story, because that's why I wanted to bring you 465 00:23:50,000 --> 00:23:53,080 Speaker 1: on the show. Because you're so strong, You're you. You're 466 00:23:53,080 --> 00:23:55,560 Speaker 1: a dynamic, polite what I'm saying, you know, you're a 467 00:23:55,560 --> 00:23:59,320 Speaker 1: tough guy. You are Ray Donovan, the female version without 468 00:23:59,359 --> 00:24:09,000 Speaker 1: the murders suited up. I will do that. Listening makes 469 00:24:09,080 --> 00:24:12,440 Speaker 1: us smarter, more connected people. It makes us better partners, parents, 470 00:24:12,480 --> 00:24:15,199 Speaker 1: and leaders. And there's no better place to start listening 471 00:24:15,280 --> 00:24:18,600 Speaker 1: than audible. Audible is where so many inspiring voices and 472 00:24:18,640 --> 00:24:21,879 Speaker 1: compelling stories open listeners up to new experiences and ways 473 00:24:21,920 --> 00:24:24,720 Speaker 1: of thinking. Audible members now get more than ever before. 474 00:24:24,920 --> 00:24:28,080 Speaker 1: Members choose three titles every month, one audiobook plus two 475 00:24:28,080 --> 00:24:31,120 Speaker 1: audible originals that you can't hear anywhere else. Members also 476 00:24:31,119 --> 00:24:33,800 Speaker 1: have unlimited access to more than a hundred audio guided 477 00:24:33,840 --> 00:24:37,720 Speaker 1: fitness and meditation programs. 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