1 00:00:08,640 --> 00:00:10,920 Speaker 1: Hell though, and welcome to Savor Production of iHeart Radio. 2 00:00:10,960 --> 00:00:12,920 Speaker 1: I'm Annie Reese and I'm more in Vocal Balm. And 3 00:00:12,920 --> 00:00:17,840 Speaker 1: today we have an episode for you about no alcohol beers, 4 00:00:18,239 --> 00:00:22,239 Speaker 1: no and low alcohol beers. Yes, yes, yes, yes yes, 5 00:00:22,280 --> 00:00:24,680 Speaker 1: and I'm excited about this one. Did you have any 6 00:00:24,680 --> 00:00:29,880 Speaker 1: particular reason for choosing this topic? Did I? I feel 7 00:00:29,920 --> 00:00:34,479 Speaker 1: like the answer every time ism, which could have been anything. 8 00:00:34,800 --> 00:00:42,560 Speaker 1: I chose it three days ago. Wasn't tired then past. 9 00:00:43,800 --> 00:00:46,680 Speaker 1: It feels that way. It feels that way. Yeah, I 10 00:00:46,720 --> 00:00:48,839 Speaker 1: think that I was. I think it was kind of 11 00:00:48,880 --> 00:00:53,960 Speaker 1: like time in my rotation for for another beverage, and 12 00:00:54,320 --> 00:00:57,560 Speaker 1: I was looking into a few different types of beers. 13 00:00:57,880 --> 00:01:03,320 Speaker 1: And I did not want to study medieval European beer law. 14 00:01:04,120 --> 00:01:07,000 Speaker 1: I just didn't want to. I didn't want to intensely 15 00:01:07,120 --> 00:01:10,120 Speaker 1: at all, um, like like mid medieval going up through 16 00:01:10,160 --> 00:01:15,039 Speaker 1: like the Industrial Revolution, like I couldn't this week. So um, 17 00:01:15,319 --> 00:01:23,280 Speaker 1: so it's like, what about non alcoholic beer? Yeah, totally legitimate. Also, 18 00:01:23,880 --> 00:01:27,720 Speaker 1: I've been I've been getting more into trying um products 19 00:01:27,720 --> 00:01:30,959 Speaker 1: from this category recently, um partially you know, like I've 20 00:01:31,000 --> 00:01:33,280 Speaker 1: just been trying to cut down on my on my 21 00:01:33,319 --> 00:01:36,040 Speaker 1: alcohol intake and um one of our one of our 22 00:01:36,080 --> 00:01:40,160 Speaker 1: good work friends, uh, super producer Miranda Um has been 23 00:01:40,360 --> 00:01:43,400 Speaker 1: on a on a sober kick lately, and a bunch 24 00:01:43,440 --> 00:01:46,000 Speaker 1: of my other friends have as well. Actually so um 25 00:01:46,040 --> 00:01:49,800 Speaker 1: So yeah, yeah, I've just been been curious about it. Yeah, 26 00:01:50,000 --> 00:01:57,640 Speaker 1: me too. So my younger brother doesn't drink. And one 27 00:01:57,680 --> 00:02:01,480 Speaker 1: of the things I feel like doing the research for this, 28 00:02:01,680 --> 00:02:03,720 Speaker 1: there are several things I want to try. Number one, 29 00:02:03,720 --> 00:02:05,960 Speaker 1: I found something called hot water. I really really want 30 00:02:06,000 --> 00:02:10,000 Speaker 1: to try it, Okay, but also business idea for anybody 31 00:02:10,000 --> 00:02:12,320 Speaker 1: in Atlanta I can't find, like every time he comes 32 00:02:12,360 --> 00:02:15,720 Speaker 1: to hang out with me, I try to find low 33 00:02:15,760 --> 00:02:22,480 Speaker 1: alcohol new alcohol beers and it's hard. It's surprisingly hard, 34 00:02:22,639 --> 00:02:28,040 Speaker 1: even for like bigger things. It has become easier recently, 35 00:02:28,400 --> 00:02:31,440 Speaker 1: and I will like caveat this. I shop at a 36 00:02:31,520 --> 00:02:35,239 Speaker 1: very small grocery store. Um. But also the liquor store 37 00:02:35,400 --> 00:02:39,200 Speaker 1: doesn't have that I go to, which kind of makes sense, 38 00:02:39,200 --> 00:02:40,720 Speaker 1: but also I feel like they should have a non 39 00:02:40,760 --> 00:02:45,280 Speaker 1: alcohol so I should. Yeah, and it's not it's not 40 00:02:45,400 --> 00:02:48,040 Speaker 1: robust at all. And also like I'm very careful with 41 00:02:48,120 --> 00:02:50,240 Speaker 1: him about like what kind of flavor are you actually 42 00:02:50,320 --> 00:02:54,320 Speaker 1: looking for? Endeavor? Um? But that being said, I think 43 00:02:54,320 --> 00:02:56,440 Speaker 1: it would be cool if there was a store in 44 00:02:56,440 --> 00:02:59,320 Speaker 1: Atlanta that like specialized in this because there's a lot 45 00:02:59,360 --> 00:03:01,600 Speaker 1: of stuff now ow there didn't used to be, but 46 00:03:01,639 --> 00:03:04,760 Speaker 1: there's a lot of stuff now. Oh yeah, that you 47 00:03:04,760 --> 00:03:06,839 Speaker 1: could have a lot of options. I think that would 48 00:03:06,840 --> 00:03:10,040 Speaker 1: be really cool absolutely. Um yeah it is. It is 49 00:03:10,040 --> 00:03:13,520 Speaker 1: difficult to find around Atlanta. Um. And we'll be talking 50 00:03:13,520 --> 00:03:15,919 Speaker 1: about this a little bit later on too. But um, 51 00:03:16,000 --> 00:03:18,200 Speaker 1: A place that I've had good luck, like a like 52 00:03:18,240 --> 00:03:20,040 Speaker 1: a store that you can go to in Atlanta that 53 00:03:20,040 --> 00:03:23,480 Speaker 1: I've had good luck finding stuff out is Elemental uh 54 00:03:23,720 --> 00:03:29,680 Speaker 1: Distribution Company. It's a spit there you go, thank you, 55 00:03:29,760 --> 00:03:32,200 Speaker 1: thank you. Um. Yeah, they're they're on the corner with 56 00:03:32,240 --> 00:03:35,440 Speaker 1: a with Manuel's tavern um in the Virginia Highlands. And 57 00:03:35,480 --> 00:03:40,240 Speaker 1: they've got a few options for uh in a um 58 00:03:40,760 --> 00:03:44,080 Speaker 1: uh the cores and wines and I think they've got 59 00:03:44,080 --> 00:03:46,680 Speaker 1: a couple of beers as well. Um. But yeah, it's 60 00:03:46,680 --> 00:03:49,800 Speaker 1: difficult to find in bars to like like places will 61 00:03:49,840 --> 00:03:54,160 Speaker 1: have like one option maybe maybe too if you're like 62 00:03:54,240 --> 00:03:59,120 Speaker 1: super lucky. Yeah, but and even that is super recent, 63 00:04:00,160 --> 00:04:03,240 Speaker 1: It's true. Yeah, it has changed a lot, and we're 64 00:04:03,240 --> 00:04:07,240 Speaker 1: going to talk about that through the course of this episode. Um, 65 00:04:07,280 --> 00:04:09,800 Speaker 1: and you can see our past episodes on beer, yes, 66 00:04:09,840 --> 00:04:13,360 Speaker 1: of which there have been many. Also the interview we 67 00:04:13,440 --> 00:04:19,000 Speaker 1: did with Julia Bainbridge on non alcoholic cocktails and drinks. Yes, right, 68 00:04:19,120 --> 00:04:21,800 Speaker 1: and the beautiful book that she put out in the 69 00:04:21,839 --> 00:04:28,039 Speaker 1: intervening time period called Good Drinks. Yes, yes, but okay 70 00:04:28,560 --> 00:04:32,040 Speaker 1: in the meantime, I guess this brings us to all question. 71 00:04:32,200 --> 00:04:41,520 Speaker 1: It does no and low alcohol beers? What are they? Well? Uh, 72 00:04:41,839 --> 00:04:45,240 Speaker 1: low and no alcohol beers are beers brewed to have 73 00:04:45,720 --> 00:04:50,080 Speaker 1: no or low alcohol content? Yeah? There their beverages that 74 00:04:50,120 --> 00:04:54,400 Speaker 1: have similar ingredients as regular role alcoholic beers and usually 75 00:04:54,480 --> 00:04:58,120 Speaker 1: go through a very similar brewing process, but then extra 76 00:04:58,160 --> 00:05:01,120 Speaker 1: steps are taken to remove most or all of the 77 00:05:01,160 --> 00:05:06,600 Speaker 1: alcohol and preserve or create the flavor and carbonation that 78 00:05:06,680 --> 00:05:10,400 Speaker 1: you would get from regular beer. Legally speaking, here in 79 00:05:10,400 --> 00:05:12,760 Speaker 1: the United States, you're looking for something with an alcohol 80 00:05:12,839 --> 00:05:16,520 Speaker 1: content of less than a one half of one percent, 81 00:05:17,600 --> 00:05:22,599 Speaker 1: yeah zero. If you don't get it quite right, the 82 00:05:22,640 --> 00:05:25,839 Speaker 1: result can be kind of like flat in both taste 83 00:05:25,920 --> 00:05:30,840 Speaker 1: and texture. But at its best, you know it's a 84 00:05:30,839 --> 00:05:35,679 Speaker 1: beer without the alcohol content, fizzy and balanced with sweet 85 00:05:35,720 --> 00:05:39,680 Speaker 1: grains and bitter hops and complex yeast flavors. Uh. You 86 00:05:39,720 --> 00:05:41,719 Speaker 1: know it's not going to have the same alcohol burn 87 00:05:41,800 --> 00:05:45,840 Speaker 1: or sting or heat as an alcoholic beer. But it's 88 00:05:45,880 --> 00:05:52,960 Speaker 1: like a beer. M my most poetic I know. I mean, 89 00:05:53,360 --> 00:06:00,160 Speaker 1: you ain't wrong, but I guess the bigger question in 90 00:06:00,240 --> 00:06:06,600 Speaker 1: hare is but how um? And Okay, before we get 91 00:06:06,640 --> 00:06:11,280 Speaker 1: into the how of making a beer not alcoholic, let's 92 00:06:11,279 --> 00:06:14,640 Speaker 1: do a quick rundown of how to make a beer alcoholic. Okay, So, 93 00:06:15,240 --> 00:06:18,440 Speaker 1: to make beer, you take roasted grains and then heat 94 00:06:18,480 --> 00:06:21,640 Speaker 1: them in water that's warp and then you ferment the 95 00:06:21,680 --> 00:06:24,800 Speaker 1: wart with yeast. These yeasts eat some of the sugars 96 00:06:24,800 --> 00:06:28,000 Speaker 1: from the grains and poop alcohol and carbon dioxide and 97 00:06:28,160 --> 00:06:34,000 Speaker 1: flavor um at yeast poop. Yeah. Um. You probably also 98 00:06:34,040 --> 00:06:36,960 Speaker 1: add some hops at some point during this process. Hops 99 00:06:37,000 --> 00:06:40,440 Speaker 1: are the flower of this climbing plant that add flavors, 100 00:06:40,560 --> 00:06:44,160 Speaker 1: especially better flavors and super bonus, inhibit the growth of 101 00:06:44,240 --> 00:06:48,200 Speaker 1: unwanted microorganisms, especially bacteria, in your beer. They also help 102 00:06:48,240 --> 00:06:51,440 Speaker 1: stabilize a beer's foam. Um. Still need to do a 103 00:06:51,440 --> 00:06:55,480 Speaker 1: whole other episode on hops, yes, yes, uh, And then 104 00:06:55,520 --> 00:06:57,400 Speaker 1: you might add other stuff to help flavor your beer. 105 00:06:57,680 --> 00:07:01,440 Speaker 1: Fruit herbs more other yeasts or bacteria that poop more 106 00:07:01,600 --> 00:07:07,320 Speaker 1: other flavors whatever. So uh, that's how beer works. Um. 107 00:07:07,400 --> 00:07:11,840 Speaker 1: You can make low alcohol beer by simply stopping the 108 00:07:11,880 --> 00:07:16,600 Speaker 1: fermentation process before very much alcohol is created. There are 109 00:07:16,600 --> 00:07:20,880 Speaker 1: also modified strains of yeasts that don't digest moltose so 110 00:07:20,960 --> 00:07:24,480 Speaker 1: they don't produce alcohol, or strains that produce alcohol like 111 00:07:24,600 --> 00:07:29,080 Speaker 1: really slowly. Um, but you're also not letting very much 112 00:07:29,160 --> 00:07:34,600 Speaker 1: flavor or carbonation develop in those cases. Uh So, most 113 00:07:34,840 --> 00:07:38,560 Speaker 1: non alcoholic beer goes through the full brewing process. But 114 00:07:38,680 --> 00:07:42,240 Speaker 1: then then you get the alcohol out in one of 115 00:07:42,280 --> 00:07:46,080 Speaker 1: a couple different ways. The easiest way is to heat 116 00:07:46,280 --> 00:07:51,040 Speaker 1: it out. Uh. So everything has a different boiling point, right, Um. 117 00:07:51,080 --> 00:07:54,440 Speaker 1: Alcohol's boiling point is about a hundred and seventy three fahrenheit. 118 00:07:54,600 --> 00:07:58,120 Speaker 1: That's seventy eight celsius, much lower than the boiling point 119 00:07:58,160 --> 00:08:01,920 Speaker 1: of water. So easy, you heat your beer two alcohol's 120 00:08:01,920 --> 00:08:04,720 Speaker 1: boiling point, that alcohol releases his gas, you have non 121 00:08:04,760 --> 00:08:11,000 Speaker 1: alcoholic beer. However, Um, the problems here are that are 122 00:08:11,080 --> 00:08:15,360 Speaker 1: that some of the flavor compounds in beer are alcohol soluble, 123 00:08:15,840 --> 00:08:17,960 Speaker 1: so when you boil off the alcohol, that will take 124 00:08:18,000 --> 00:08:20,560 Speaker 1: them out as well, which really just means that you 125 00:08:20,560 --> 00:08:23,200 Speaker 1: have to recapture them later and add them back in. 126 00:08:23,680 --> 00:08:28,720 Speaker 1: But be more complicated. Lee heating or reheating your beer 127 00:08:29,200 --> 00:08:32,880 Speaker 1: enough to boil out the alcohol can break down or 128 00:08:32,960 --> 00:08:36,760 Speaker 1: alter your flavor compounds in ways that will make the 129 00:08:36,800 --> 00:08:43,920 Speaker 1: final product taste like not beer. Mm hmm yeah. Um. 130 00:08:43,960 --> 00:08:48,040 Speaker 1: So the workaround here is to rig physics so that 131 00:08:48,120 --> 00:08:54,640 Speaker 1: you can boil the alcohol off at a lower temperature. Yeah. 132 00:08:54,679 --> 00:08:59,720 Speaker 1: And and you do that by lowering the pressure by 133 00:08:59,760 --> 00:09:03,360 Speaker 1: puting the brew into a vacuum chamber. Uh, because at 134 00:09:03,360 --> 00:09:08,520 Speaker 1: lower pressures, the boiling points of stuff are lower. Uh. 135 00:09:08,559 --> 00:09:10,720 Speaker 1: The exact pressure you go down to, and thus the 136 00:09:10,760 --> 00:09:14,760 Speaker 1: boiling point you go down to depends on your equipment. Um. Generally, 137 00:09:14,800 --> 00:09:17,400 Speaker 1: the lower it can go, the more expensive the equipment is. 138 00:09:18,200 --> 00:09:21,520 Speaker 1: I've read about temperatures for this process ranging from like 139 00:09:21,559 --> 00:09:24,080 Speaker 1: a hundred and twenty fahrenheight all the way down to 140 00:09:24,240 --> 00:09:29,319 Speaker 1: eighty fahrenheight. Um, that's forty nine to c h. So 141 00:09:29,360 --> 00:09:32,440 Speaker 1: this more gently cooks the alcohol out, and then you 142 00:09:32,440 --> 00:09:35,920 Speaker 1: can recapture those alcohol soluble flavor compounds and add them 143 00:09:35,920 --> 00:09:40,200 Speaker 1: back in. Yeah. So that is the vacuum distillation method 144 00:09:40,480 --> 00:09:44,080 Speaker 1: of an a beer. The other main method you can 145 00:09:44,200 --> 00:09:49,160 Speaker 1: use is filtration also called reverse osmosis. UM. In this process, 146 00:09:49,640 --> 00:09:52,960 Speaker 1: you take your beer and then you force it using 147 00:09:53,000 --> 00:09:59,040 Speaker 1: applied pressure through ultrafine filters like so fine that only 148 00:09:59,360 --> 00:10:03,120 Speaker 1: molecule of alcohol and water can pass through them because 149 00:10:03,160 --> 00:10:06,760 Speaker 1: they're so tiny. Um. Pretty much all the other stuff 150 00:10:06,800 --> 00:10:10,079 Speaker 1: that the flavor stuff gets trapped. Uh. You can then 151 00:10:10,120 --> 00:10:13,800 Speaker 1: take your alcoholic water, boil out the alcohol like the 152 00:10:13,880 --> 00:10:17,240 Speaker 1: normal boiling temperature, and add the flavor stuff back into 153 00:10:17,280 --> 00:10:20,280 Speaker 1: the resulting plane water. This is like a little bit 154 00:10:20,280 --> 00:10:24,680 Speaker 1: fancier uh and more expensive than vacuum distillation. Either way, 155 00:10:25,000 --> 00:10:27,920 Speaker 1: You're probably going to need to add carbonation at the 156 00:10:28,080 --> 00:10:32,520 Speaker 1: end of this de alcoholization process because those bubbles have 157 00:10:32,679 --> 00:10:36,640 Speaker 1: not survived the process. UH, So you carbonate it like 158 00:10:36,720 --> 00:10:39,480 Speaker 1: you would a soda. UM. This can also add like 159 00:10:39,480 --> 00:10:42,640 Speaker 1: a slightly sour or metallic taste to it, um that 160 00:10:42,679 --> 00:10:45,520 Speaker 1: you have to take into consideration. You might also doctor 161 00:10:45,520 --> 00:10:49,000 Speaker 1: the flavor a little more at the end of this process. Uh. 162 00:10:49,040 --> 00:10:53,160 Speaker 1: But yeah, just as there are thousands of types of beer, 163 00:10:53,600 --> 00:10:56,360 Speaker 1: you can make non alcoholic beer with any number of 164 00:10:56,440 --> 00:11:00,640 Speaker 1: grains and yeasts and hops and resulting flavors. UH. A 165 00:11:00,679 --> 00:11:03,199 Speaker 1: couple of decades ago, there was like a really pervasive concept, 166 00:11:03,320 --> 00:11:06,320 Speaker 1: especially here in the States, that nonalcoholic beer is like 167 00:11:06,440 --> 00:11:09,719 Speaker 1: flat and terrible all the time. Um, but brewers are 168 00:11:09,720 --> 00:11:13,280 Speaker 1: producing some like really good ones these days. Um. The 169 00:11:13,360 --> 00:11:15,480 Speaker 1: kind that I found that I found that I like 170 00:11:15,720 --> 00:11:20,280 Speaker 1: in my recent adventures has been uh Brooklyn Brewery are 171 00:11:20,320 --> 00:11:25,800 Speaker 1: making some really good ones. Yeah, okay, yeah. Um. Of 172 00:11:25,840 --> 00:11:30,200 Speaker 1: course these methods all result in something that does have 173 00:11:30,240 --> 00:11:35,240 Speaker 1: a negligible amount of alcohol. Um. I mean it's not 174 00:11:35,320 --> 00:11:37,640 Speaker 1: a lot of alcohol, but it's still some amount of alcohol. 175 00:11:37,720 --> 00:11:41,520 Speaker 1: So they're not suitable for everyone. Um. So I guess 176 00:11:42,320 --> 00:11:44,800 Speaker 1: you know, this brings us back to what we said 177 00:11:44,840 --> 00:11:48,040 Speaker 1: in uh in that episode with with Julia on Um. 178 00:11:48,080 --> 00:11:50,120 Speaker 1: You know, if you offer someone to drink and they 179 00:11:50,200 --> 00:11:53,760 Speaker 1: don't want it, believe them, offer them something else. It's fine. 180 00:11:54,200 --> 00:11:59,720 Speaker 1: It's totally fine and very polite and kind, which drive 181 00:11:59,840 --> 00:12:04,080 Speaker 1: to be at any rate, right, Yes, unless they're a 182 00:12:04,160 --> 00:12:06,960 Speaker 1: terrible person, in case I would not recommend giving them 183 00:12:07,000 --> 00:12:08,199 Speaker 1: a drink they don't want, but you don't want to 184 00:12:08,240 --> 00:12:13,040 Speaker 1: be polite to them they're anyway, that's neither here nor there. Um. 185 00:12:13,080 --> 00:12:15,920 Speaker 1: I do love all of the science approach to this 186 00:12:16,120 --> 00:12:22,120 Speaker 1: is fascinating. M Well, but what about the nutrition. This 187 00:12:22,160 --> 00:12:24,320 Speaker 1: is normally the part where I would say drink responsibly, 188 00:12:24,400 --> 00:12:30,319 Speaker 1: but you are so bizarre. Um. Alcohol is a calorie 189 00:12:30,720 --> 00:12:35,920 Speaker 1: dense um substance, and so removing the alcohol um from 190 00:12:35,960 --> 00:12:38,480 Speaker 1: a from a beverage is going to leave you with 191 00:12:38,800 --> 00:12:42,360 Speaker 1: a lower calorie beverage. But there are still you know, 192 00:12:42,440 --> 00:12:44,720 Speaker 1: some some sugars and stuff that are going on in there. 193 00:12:44,800 --> 00:12:47,200 Speaker 1: So uh, I mean it's not a it's not a 194 00:12:47,240 --> 00:12:50,959 Speaker 1: health food. Um, it's it's some some of it is 195 00:12:51,000 --> 00:12:56,360 Speaker 1: being marketed as a health food, which I think is silly. Um. 196 00:12:56,400 --> 00:13:01,000 Speaker 1: But yeah, in general, you should aim to not drink 197 00:13:01,080 --> 00:13:06,840 Speaker 1: your calories when possible. Um. But yes, it is a 198 00:13:06,840 --> 00:13:12,800 Speaker 1: more reasonable option calorie wise than like a sugared soda pop. 199 00:13:13,000 --> 00:13:18,480 Speaker 1: So yeah, I mean, you know, always check your labels. 200 00:13:18,880 --> 00:13:21,400 Speaker 1: Yeah you know what you're going into. Yeah. Yeah, I 201 00:13:21,400 --> 00:13:26,679 Speaker 1: guess that that brings me back to drink responsibly. Sure. Always. Uh, 202 00:13:26,880 --> 00:13:31,560 Speaker 1: we do have some numbers for you, we do, okay. So, oh, Duels, 203 00:13:32,040 --> 00:13:34,440 Speaker 1: which I would guess many of you have heard of, 204 00:13:35,200 --> 00:13:38,679 Speaker 1: is the best selling non alcohol non alcohol beer in 205 00:13:38,720 --> 00:13:42,319 Speaker 1: the United States, but it's getting a lot more competition. Um. 206 00:13:42,520 --> 00:13:45,760 Speaker 1: Not only from huge brands like Heineken, Cores Miller, and 207 00:13:45,800 --> 00:13:52,360 Speaker 1: Guinness and interestingly Coca Cola. Yeah, I was fascinated by that. 208 00:13:53,559 --> 00:13:57,160 Speaker 1: But anyway, yeah, Coca Cola is entering the fray, but 209 00:13:57,240 --> 00:14:00,280 Speaker 1: also craft breweries too, and we're gonna talk at that 210 00:14:00,360 --> 00:14:03,560 Speaker 1: some more in the history part. Um. And yes, I 211 00:14:03,600 --> 00:14:05,520 Speaker 1: know some of those are owned by the same company. 212 00:14:05,840 --> 00:14:08,520 Speaker 1: Don't at me, but I do think. You know, if 213 00:14:08,520 --> 00:14:12,960 Speaker 1: you don't know that and you've just got some brand loyalty, uh, 214 00:14:13,000 --> 00:14:15,839 Speaker 1: then you're seeing like, oh, Heineken has one, Guinness has one, 215 00:14:15,880 --> 00:14:18,360 Speaker 1: of course has one. Oh Miller has one. Um, that 216 00:14:18,480 --> 00:14:23,240 Speaker 1: kind of thing. Yeah, yes, And the non alcoholic beer 217 00:14:23,320 --> 00:14:29,240 Speaker 1: market has gone through an explosion of growth recently. As 218 00:14:29,240 --> 00:14:34,040 Speaker 1: a non alcoholic beer made up only two percent of 219 00:14:34,080 --> 00:14:37,520 Speaker 1: the American beer market, coming out at about twenty seven 220 00:14:37,520 --> 00:14:41,600 Speaker 1: million dollars, but by twenty nineteen, retail sales were up 221 00:14:41,720 --> 00:14:47,640 Speaker 1: twenty three percent, breaking in about one fifty one million dollars. 222 00:14:48,040 --> 00:14:53,600 Speaker 1: That's huge. Um by six market analysts predict that this 223 00:14:53,680 --> 00:14:58,680 Speaker 1: market will be worth six point four billion dollars billion, 224 00:14:58,760 --> 00:15:01,640 Speaker 1: with a b in North of America and twenty nine 225 00:15:01,680 --> 00:15:06,520 Speaker 1: billion dollars globally. Yeah. Um. The pandemic years have seen 226 00:15:06,680 --> 00:15:09,520 Speaker 1: a really big boom in this category. In the United States, 227 00:15:09,560 --> 00:15:15,240 Speaker 1: sales were up thirty eight percent in Yeah, and America 228 00:15:15,760 --> 00:15:19,800 Speaker 1: is not alone in this, but we are in fact 229 00:15:19,880 --> 00:15:23,080 Speaker 1: a little behind the curve on this one compared to 230 00:15:23,160 --> 00:15:27,520 Speaker 1: other countries like Germany, because from eleven to sixteen, non 231 00:15:27,560 --> 00:15:32,800 Speaker 1: alcoholic beer consumption jumped by for in that country. Yeah. 232 00:15:32,880 --> 00:15:36,760 Speaker 1: In sixteen, almost thirty percent of new beers launched in 233 00:15:36,880 --> 00:15:42,000 Speaker 1: China or non alcoholic. Uh. Yeah. As of one UM, 234 00:15:42,040 --> 00:15:44,920 Speaker 1: non alcoholic beers were ten percent of the market in 235 00:15:45,040 --> 00:15:49,040 Speaker 1: Sweden um and in Spain they were fourteen So big. 236 00:15:49,520 --> 00:15:54,120 Speaker 1: And the global market as of two is worth about 237 00:15:54,200 --> 00:15:57,960 Speaker 1: twenty billion dollars UM and it's expected it's expected to 238 00:15:58,120 --> 00:16:01,920 Speaker 1: double to like sally, more than double over the next 239 00:16:01,960 --> 00:16:07,360 Speaker 1: ten years. Wow. Wow. Uh. There is a little beer 240 00:16:07,400 --> 00:16:13,240 Speaker 1: festival that I found in Duluth, Georgia. Yeah, interested in that, 241 00:16:13,400 --> 00:16:17,840 Speaker 1: interested in that. But yes, we do have a lot 242 00:16:17,920 --> 00:16:21,640 Speaker 1: of interesting history at how we reached this point that 243 00:16:21,680 --> 00:16:24,320 Speaker 1: we are at right now. Yeah, we do, and we 244 00:16:24,360 --> 00:16:25,960 Speaker 1: are going to get into that as soon as we 245 00:16:26,000 --> 00:16:27,440 Speaker 1: get back from a quick break for a word from 246 00:16:27,440 --> 00:16:39,440 Speaker 1: our sponsors, So we're back, Thank you. Sponsor. Yes, thank you, 247 00:16:39,920 --> 00:16:41,760 Speaker 1: and we're going to start this one like we start 248 00:16:41,800 --> 00:16:45,320 Speaker 1: every episode we do on beer. So beer is like 249 00:16:45,640 --> 00:16:51,920 Speaker 1: ancient yeah, not not new. Um Like, best estimate is 250 00:16:52,000 --> 00:16:56,480 Speaker 1: that beer has been around for some ten thousand years 251 00:16:56,880 --> 00:17:01,280 Speaker 1: maybe more. Um. Like, the theory goes that making beer 252 00:17:01,960 --> 00:17:04,960 Speaker 1: was the impetus for humans to move away from hunting 253 00:17:05,040 --> 00:17:11,359 Speaker 1: gathering and into organized agriculture. Wow, like like we we 254 00:17:11,400 --> 00:17:14,680 Speaker 1: hadn't come up with the wheel yet, but we already 255 00:17:14,680 --> 00:17:18,400 Speaker 1: had beer. Every time we say it, and every time 256 00:17:18,440 --> 00:17:25,160 Speaker 1: I'm a little shocked. Yeah, yeah, quite a fact. Yeah, okay, 257 00:17:25,240 --> 00:17:30,440 Speaker 1: So the history of non or low alcohol beers goes 258 00:17:30,480 --> 00:17:33,640 Speaker 1: back to at least medieval Europe, though I suspect they 259 00:17:33,640 --> 00:17:37,919 Speaker 1: are much older. Um. These small beers, as they were called, 260 00:17:37,960 --> 00:17:40,600 Speaker 1: were brewed with just a little alcohol to kill the 261 00:17:40,640 --> 00:17:44,280 Speaker 1: bacteria often present in drinking water at the time. And 262 00:17:44,440 --> 00:17:47,080 Speaker 1: while they may have been meant for the working man, 263 00:17:47,320 --> 00:17:51,440 Speaker 1: and in fact workers were paid with these beers, sometimes 264 00:17:51,840 --> 00:17:54,679 Speaker 1: people of all types strength them because they were at 265 00:17:54,680 --> 00:17:59,040 Speaker 1: the time safer than water. Yeah, small beers would have 266 00:17:59,080 --> 00:18:01,600 Speaker 1: had like two point five to three point five percent 267 00:18:01,640 --> 00:18:05,399 Speaker 1: alcohol content. Um. You might have made them by employing 268 00:18:05,560 --> 00:18:08,919 Speaker 1: a short brewing time, or you might have done like 269 00:18:08,960 --> 00:18:12,520 Speaker 1: a second run of beer off of a single grain mash, 270 00:18:12,880 --> 00:18:16,359 Speaker 1: um and and the lower number of sugars left in 271 00:18:16,359 --> 00:18:18,920 Speaker 1: the mash at that point would have produced less alcohol 272 00:18:18,960 --> 00:18:24,080 Speaker 1: in the final product. And it was popular um all 273 00:18:24,119 --> 00:18:27,639 Speaker 1: all over um up through up through the eighteen hundreds 274 00:18:27,640 --> 00:18:31,320 Speaker 1: and nineteen hundreds. Even um there are like recipes from 275 00:18:31,320 --> 00:18:35,200 Speaker 1: George Washington's estate for making these low alcohol beers um 276 00:18:35,240 --> 00:18:38,320 Speaker 1: with evidence that it was being distributed to uh to 277 00:18:38,600 --> 00:18:43,400 Speaker 1: servants and enslaved people and children um where and and 278 00:18:43,400 --> 00:18:47,879 Speaker 1: and and troops um where like more alcoholic beer was 279 00:18:48,000 --> 00:18:54,040 Speaker 1: considered uh too fancy for them or too drinking for them. Yeah, 280 00:18:54,080 --> 00:18:56,960 Speaker 1: like it have impact their work or some share yeah 281 00:18:57,520 --> 00:19:02,359 Speaker 1: right UM. Perhaps obvious non alcoholic or low alcohol beers 282 00:19:02,440 --> 00:19:07,160 Speaker 1: rose in popularity in the United States during Prohibition, when 283 00:19:07,160 --> 00:19:10,360 Speaker 1: the vol Said Act limited the alcohol content of all 284 00:19:10,400 --> 00:19:14,720 Speaker 1: beverages to point five per cent. In order to stay afloat, 285 00:19:14,760 --> 00:19:20,240 Speaker 1: many breweries pivoted towards making so called tonics that met 286 00:19:20,280 --> 00:19:27,119 Speaker 1: these requirements. AH. Jumping ahead. Vacuum distillation hit the scene 287 00:19:27,240 --> 00:19:30,879 Speaker 1: in the nineteen eighties, UM, which really expanded the possibilities 288 00:19:30,920 --> 00:19:35,000 Speaker 1: for brewers looking to make non alcoholic beer and then 289 00:19:35,080 --> 00:19:39,520 Speaker 1: stepping back because we're not constrained by the laws of 290 00:19:39,640 --> 00:19:45,280 Speaker 1: time in this episode. No no, uh. Anhuser Busch was 291 00:19:45,359 --> 00:19:49,200 Speaker 1: founded in eighteen fifty two. Okay, so that's a far 292 00:19:49,280 --> 00:19:53,959 Speaker 1: back date. Yeah, but based on our current trajectory, our 293 00:19:54,040 --> 00:19:58,480 Speaker 1: currentte year, over thirty years ago they started offering a 294 00:19:58,560 --> 00:20:03,240 Speaker 1: nonalcoholic beer. You have probably heard of, Oh Duels Um, 295 00:20:03,280 --> 00:20:07,560 Speaker 1: which launched with a nationwide ad campaign in nine with 296 00:20:07,600 --> 00:20:10,960 Speaker 1: the slogan the taste will when you over. I don't 297 00:20:11,000 --> 00:20:12,720 Speaker 1: think I did that very well, but you get the point. 298 00:20:14,359 --> 00:20:19,240 Speaker 1: And also Old Duels for every occasion. I really didn't 299 00:20:19,240 --> 00:20:21,000 Speaker 1: do that one well, but you get that point. Yeah, 300 00:20:21,040 --> 00:20:28,879 Speaker 1: there's there's like an oh apostrophe. Yeah, it's occasion anyway. Yeah, anyway. 301 00:20:29,160 --> 00:20:31,720 Speaker 1: It was brew traditionally with the alcohol removed at the end, 302 00:20:32,160 --> 00:20:37,679 Speaker 1: rendering it two point four A b v H. Miller 303 00:20:37,760 --> 00:20:42,439 Speaker 1: Cores launched non alcoholic options under their Becks and Cores brands. 304 00:20:42,480 --> 00:20:50,320 Speaker 1: In Heineken launched one, and I think that, ironically, the 305 00:20:50,400 --> 00:20:54,000 Speaker 1: craft beer explosion of the nineties and early two thousand's 306 00:20:54,040 --> 00:20:56,560 Speaker 1: moving through to today really paved the way for non 307 00:20:56,600 --> 00:20:59,800 Speaker 1: alcoholic beers to to come back. Um, because you have 308 00:21:00,119 --> 00:21:04,240 Speaker 1: this expanse of categories UM and a wider willingness to 309 00:21:04,240 --> 00:21:08,399 Speaker 1: to try new or different brewis and a capacity for 310 00:21:08,520 --> 00:21:13,439 Speaker 1: smaller producers to try new things. Absolutely totally agree and 311 00:21:13,520 --> 00:21:17,600 Speaker 1: going off of that uh no, no or low alcohol 312 00:21:17,640 --> 00:21:22,400 Speaker 1: beers are experiencing a real renaissance right now, and there 313 00:21:22,440 --> 00:21:25,560 Speaker 1: are several reasons for that. For one thing, yes, this 314 00:21:25,760 --> 00:21:30,479 Speaker 1: craft beer boom. With that, it made sense that brews 315 00:21:30,520 --> 00:21:35,399 Speaker 1: would want to offer a craft nonalcoholic option as well. 316 00:21:36,600 --> 00:21:41,960 Speaker 1: Another big reason health. According to a twenty nineteen Vox article, 317 00:21:42,040 --> 00:21:46,240 Speaker 1: almost of global consumers reported wanting to cut back on 318 00:21:46,320 --> 00:21:53,040 Speaker 1: alcohol consumption for health reasons. The other is technology. Uh yeah. 319 00:21:53,119 --> 00:21:57,560 Speaker 1: Non Alcoholic beer has long been hounded by the understanding 320 00:21:57,640 --> 00:22:01,560 Speaker 1: right or room that removing the alcohol hall removed the flavor, 321 00:22:02,440 --> 00:22:05,280 Speaker 1: coupled with the harmful thinking that it was for a 322 00:22:05,400 --> 00:22:10,159 Speaker 1: week heavy quotes people who weren't cool. Uh and also 323 00:22:10,280 --> 00:22:14,320 Speaker 1: that nonalcoholic options should be cheaper, despite the fact that 324 00:22:14,359 --> 00:22:18,199 Speaker 1: production cost is often about the same, if not probably 325 00:22:18,240 --> 00:22:20,200 Speaker 1: slightly higher due to those extra stats you have to 326 00:22:20,240 --> 00:22:25,760 Speaker 1: take right exactly recent innovations and things like yes, filtration techniques, 327 00:22:26,040 --> 00:22:29,720 Speaker 1: vacuum evaporation and other things in that vein that allow 328 00:22:29,800 --> 00:22:33,320 Speaker 1: brewers to extract alcohol without negatively impacting the taste. Has 329 00:22:33,440 --> 00:22:37,600 Speaker 1: really allowed for a lot more a lot more options 330 00:22:37,640 --> 00:22:41,200 Speaker 1: that I would say. I was looking through the options 331 00:22:42,040 --> 00:22:44,720 Speaker 1: today and I was there's just so much. There's just 332 00:22:44,800 --> 00:22:50,200 Speaker 1: so much, which is fantastic. It's really it's really exciting. 333 00:22:50,240 --> 00:22:56,119 Speaker 1: I'm excited devetailing with all of this. Since about in 334 00:22:56,160 --> 00:22:58,720 Speaker 1: the US and other places, there has been a rise 335 00:22:58,800 --> 00:23:03,520 Speaker 1: in sober or sober curious social spaces and restaurants expanding 336 00:23:03,560 --> 00:23:07,240 Speaker 1: their nonalcoholic beverage options. Uh. And to be clear, a 337 00:23:07,240 --> 00:23:10,720 Speaker 1: lot of people who drink nonalcoholic beers still drink alcohol. 338 00:23:10,800 --> 00:23:13,280 Speaker 1: They just want to balance it out sometimes to keep 339 00:23:13,359 --> 00:23:15,879 Speaker 1: drinking without getting drunk after they've already had one or 340 00:23:15,920 --> 00:23:18,440 Speaker 1: two that have alcohol. This is something that my mom does, 341 00:23:18,520 --> 00:23:24,920 Speaker 1: like she'll switch to a nonalcoholic option. Yeah, yeah, yeah, yeah. Um, 342 00:23:25,320 --> 00:23:27,920 Speaker 1: it's it's partially at this point a matter of right 343 00:23:27,960 --> 00:23:32,080 Speaker 1: of getting these beverages distributed. Um, you know, non alcoholic 344 00:23:32,119 --> 00:23:34,040 Speaker 1: beers and wines, as we were talking about at the 345 00:23:34,040 --> 00:23:36,880 Speaker 1: top of the show, are still like a specialty purchase 346 00:23:37,040 --> 00:23:39,520 Speaker 1: in the United States. Um, and right, Like I do 347 00:23:39,640 --> 00:23:43,480 Speaker 1: know a few places around Atlanta where you can get 348 00:23:43,520 --> 00:23:48,720 Speaker 1: a couple, but like they're not in bars or supermarkets 349 00:23:48,760 --> 00:23:51,760 Speaker 1: the way that alcoholic wine and beer are certainly not 350 00:23:51,800 --> 00:23:55,639 Speaker 1: in Atlanta at any rate. UM So right, yeah, like 351 00:23:55,640 --> 00:23:58,800 Speaker 1: like like y'all right in UM and let experiences with this. 352 00:23:58,920 --> 00:24:02,159 Speaker 1: I'm really curious we also also, I will say, like, 353 00:24:02,240 --> 00:24:04,840 Speaker 1: there's there's a we got an ad askin the other 354 00:24:04,920 --> 00:24:08,600 Speaker 1: day for a company that does uh distribute non alcoholic 355 00:24:08,680 --> 00:24:11,719 Speaker 1: beers and wines and other beverages. Um. So I'm curious 356 00:24:11,760 --> 00:24:16,200 Speaker 1: to see if that winds up being an extremely well 357 00:24:16,280 --> 00:24:23,400 Speaker 1: placed and completely coincidental ad in this episode. If it does. 358 00:24:23,480 --> 00:24:26,000 Speaker 1: They were not a sponsor at of this episode at 359 00:24:26,000 --> 00:24:29,000 Speaker 1: that time. UM just just a thing that we're interested 360 00:24:29,040 --> 00:24:32,600 Speaker 1: in talking about. UM at any rate. A couple of 361 00:24:32,680 --> 00:24:37,040 Speaker 1: couple more timeline things for you in A professional group 362 00:24:37,119 --> 00:24:41,159 Speaker 1: called the Adult Non Alcoholic Beverage Association started up to 363 00:24:41,400 --> 00:24:44,560 Speaker 1: help write build this segment of the industry. As of 364 00:24:44,640 --> 00:24:48,680 Speaker 1: January two, they had over fifty members, including seventeen brewers, 365 00:24:49,760 --> 00:24:54,200 Speaker 1: and in February of this year, researchers out of Denmark 366 00:24:54,359 --> 00:24:58,800 Speaker 1: published this study about a method of producing hop flavor 367 00:24:58,840 --> 00:25:03,560 Speaker 1: molecules use UM using yeast colonies. Uh, and they specifically 368 00:25:03,600 --> 00:25:06,520 Speaker 1: earmarked it as something that could be added at the 369 00:25:06,680 --> 00:25:09,880 Speaker 1: end of making non alcoholic beer to make it taste 370 00:25:10,440 --> 00:25:14,199 Speaker 1: more beer e Uh. It's also a lot cheaper and 371 00:25:14,280 --> 00:25:17,600 Speaker 1: like less resource intensive than growing hops in general, so 372 00:25:17,800 --> 00:25:20,920 Speaker 1: I could see it having a lot of market applications. 373 00:25:20,960 --> 00:25:24,280 Speaker 1: Although who I do not want to I am. I 374 00:25:24,280 --> 00:25:27,680 Speaker 1: am putting up my hands defensively. I don't want to 375 00:25:27,720 --> 00:25:29,960 Speaker 1: mess with your hops. If you're I'm not here. I'm 376 00:25:29,960 --> 00:25:36,480 Speaker 1: not here to take your hops, y'all Like I thought, Hm, No, 377 00:25:36,680 --> 00:25:41,959 Speaker 1: I would not. I would not dare UM. But yeah, 378 00:25:42,359 --> 00:25:46,160 Speaker 1: this this process using using yeaster or bacterial colonies is 379 00:25:46,320 --> 00:25:50,280 Speaker 1: how a lot of flavors are already produced um in 380 00:25:50,280 --> 00:25:52,879 Speaker 1: in the in the food industry, and so I think 381 00:25:52,920 --> 00:25:56,000 Speaker 1: it's gonna be really interesting to see what people do 382 00:25:56,320 --> 00:26:00,359 Speaker 1: with this development. UM. And whether I didn't read I 383 00:26:00,359 --> 00:26:03,159 Speaker 1: didn't I didn't read the full scientific article UM that 384 00:26:03,160 --> 00:26:07,159 Speaker 1: they published about it, So I'm not sure. Uh whether 385 00:26:07,800 --> 00:26:13,000 Speaker 1: the anti microbial properties that you're partially brewing with hops 386 00:26:13,040 --> 00:26:16,120 Speaker 1: in order to get UM, I'm not sure whether that 387 00:26:16,320 --> 00:26:20,520 Speaker 1: is part of part of these flavor molecules or not 388 00:26:20,760 --> 00:26:25,040 Speaker 1: um so, so I don't know. I don't know, but 389 00:26:25,119 --> 00:26:29,840 Speaker 1: I'm curious to learn more. Me too, me too. And yeah, 390 00:26:29,960 --> 00:26:35,359 Speaker 1: as you said, listeners, if you've got any suggestions, uh 391 00:26:35,400 --> 00:26:38,840 Speaker 1: information about how it is in your area, we would 392 00:26:38,880 --> 00:26:44,600 Speaker 1: love to recommendations for different brands. Yeah, yes, but in 393 00:26:44,640 --> 00:26:46,160 Speaker 1: the meantime, I think that's what we have to say 394 00:26:46,160 --> 00:26:49,520 Speaker 1: on this topic for now. It is. We do have 395 00:26:49,760 --> 00:26:53,560 Speaker 1: some listener mail for you prepared, but first we've got 396 00:26:53,600 --> 00:26:55,720 Speaker 1: one more quick break for a word from our sponsors. 397 00:27:04,640 --> 00:27:07,439 Speaker 1: And we're back. Thank you, sponds, Yes, thank you, and 398 00:27:07,480 --> 00:27:22,080 Speaker 1: we're back with lovely time. Yeah yeah, yeah, Well we 399 00:27:22,160 --> 00:27:26,960 Speaker 1: have to letters about espresso, okay, and I think we 400 00:27:27,040 --> 00:27:28,400 Speaker 1: have some more coming. There were a lot of thoughts 401 00:27:28,400 --> 00:27:36,440 Speaker 1: about espresso usually oh indeed, indeed John wrote, So it 402 00:27:36,520 --> 00:27:39,359 Speaker 1: was the nineties. A number of us were at a 403 00:27:39,400 --> 00:27:44,240 Speaker 1: martini bar in Norfolk, Virginia. There was an espresso martini 404 00:27:44,320 --> 00:27:47,640 Speaker 1: on the menu. Being a caffeine addict, I ordered one, 405 00:27:48,200 --> 00:27:52,800 Speaker 1: so wonderful. Being a trained investigator, I finangled the recipe 406 00:27:52,920 --> 00:27:56,280 Speaker 1: from the bartender. Over the years, I refined the recipe. 407 00:27:56,600 --> 00:27:59,320 Speaker 1: I would make it literally by the gallon for our 408 00:27:59,400 --> 00:28:08,240 Speaker 1: yearly Smiss party and the recipe wasn't closed a talent. Heck. Yeah, 409 00:28:08,280 --> 00:28:11,119 Speaker 1: that reminds me of a good friend and co worker 410 00:28:11,160 --> 00:28:14,680 Speaker 1: Alex egg nog, which we've talked about his egg no 411 00:28:14,680 --> 00:28:16,680 Speaker 1: aggressive he does every year, but I think he does 412 00:28:16,760 --> 00:28:19,719 Speaker 1: it by like it's a lot. It's quite a bit 413 00:28:19,720 --> 00:28:24,200 Speaker 1: of eggnog. Yeah. And also the speaking of the Washington Estate. Yeah, 414 00:28:25,000 --> 00:28:26,760 Speaker 1: by the way, if you write if you if you 415 00:28:26,800 --> 00:28:32,960 Speaker 1: want to make Washington's eggnog or uh they're small beer, 416 00:28:33,240 --> 00:28:37,640 Speaker 1: then those recipes are available on the internet, you can 417 00:28:37,760 --> 00:28:40,960 Speaker 1: you can go find him. Um yeah, and home brewis 418 00:28:41,040 --> 00:28:43,920 Speaker 1: I read a lot of articles about homebrewing a non alcoholic, 419 00:28:43,920 --> 00:28:45,640 Speaker 1: low alcoholic beers. So I would love if any of 420 00:28:45,640 --> 00:28:49,640 Speaker 1: you were doing that, if you were, Yeah, yeah, totally Yeah. 421 00:28:49,760 --> 00:28:54,880 Speaker 1: Homebrewing is so cool, okay, right dangerous from that's why 422 00:28:54,920 --> 00:28:58,160 Speaker 1: I'm not allowed to do it. That's I've also like 423 00:28:58,240 --> 00:29:02,040 Speaker 1: I've I I think I picked like my my one 424 00:29:02,760 --> 00:29:08,160 Speaker 1: overly expensive chemistry experiment for my house, and that is 425 00:29:08,360 --> 00:29:12,480 Speaker 1: keeping an aquarium. Um don't and it's like way less 426 00:29:12,520 --> 00:29:17,600 Speaker 1: likely to explode then beer is, I mean hard? Say 427 00:29:19,320 --> 00:29:23,720 Speaker 1: what are you feeding those snails? Lauren? It's a fifth 428 00:29:23,720 --> 00:29:30,560 Speaker 1: fire this week and then my snail, My snails have 429 00:29:30,640 --> 00:29:33,720 Speaker 1: never caught fire. I'm glad to hear that as well, 430 00:29:34,120 --> 00:29:41,800 Speaker 1: aren't saying very relieved? My goodness? Oh heck um okay, alright, alright, 431 00:29:41,960 --> 00:29:45,120 Speaker 1: ostensibly a food show, here we go. Brittany wrote, I 432 00:29:45,200 --> 00:29:47,880 Speaker 1: recently listened to your espresso episode and it brought back 433 00:29:47,920 --> 00:29:50,640 Speaker 1: some fantastic memories for me of a trip to Italy. 434 00:29:51,160 --> 00:29:53,600 Speaker 1: One of the things you mentioned was the government fixing 435 00:29:53,640 --> 00:29:56,720 Speaker 1: the price of espresso. The first night we were in Rome, 436 00:29:57,000 --> 00:29:58,840 Speaker 1: we did a food tour best way to learn a 437 00:29:58,840 --> 00:30:01,959 Speaker 1: new city. Agree um uh, and our host told us 438 00:30:02,000 --> 00:30:04,200 Speaker 1: that the government does fix the price of a cup 439 00:30:04,240 --> 00:30:07,600 Speaker 1: of espresso. However, the restaurants are allowed to charge you 440 00:30:07,720 --> 00:30:10,960 Speaker 1: for a sitting fee, So in the touristy parts of town, 441 00:30:11,120 --> 00:30:13,800 Speaker 1: the espresso maybe one euro or whatever it is, and 442 00:30:13,840 --> 00:30:17,680 Speaker 1: the sitting fee for that espresso is ten euros or more. 443 00:30:17,800 --> 00:30:21,000 Speaker 1: There's no regulation on this charge. This is why you 444 00:30:21,040 --> 00:30:24,760 Speaker 1: don't see Italians sitting down to drink their espressos. We 445 00:30:24,880 --> 00:30:26,600 Speaker 1: got a good laugh a few days later when we 446 00:30:26,600 --> 00:30:29,400 Speaker 1: were exploring and wandering around Rome and decided to grab 447 00:30:29,440 --> 00:30:31,760 Speaker 1: an espresso. We walked into a coffee shop and put 448 00:30:31,760 --> 00:30:34,320 Speaker 1: in our order. The person behind the counter kept trying 449 00:30:34,320 --> 00:30:36,960 Speaker 1: to get us to sit down at their table, no 450 00:30:37,000 --> 00:30:38,719 Speaker 1: matter how many times we told him that we were 451 00:30:38,760 --> 00:30:41,400 Speaker 1: good standing. He only gave up when we paid for 452 00:30:41,400 --> 00:30:44,680 Speaker 1: our drinks. We were very thankful for that tip from 453 00:30:44,680 --> 00:30:49,360 Speaker 1: our food tour host. It's a good tip. Wow, I 454 00:30:49,480 --> 00:30:54,640 Speaker 1: felt hilarious. I forgot about fees. I when I was 455 00:30:54,680 --> 00:30:58,440 Speaker 1: in London the first time I paid a pretty substantial 456 00:30:58,480 --> 00:31:04,080 Speaker 1: sitting fee for a kebab. Yeah, and I didn't realize 457 00:31:04,080 --> 00:31:06,280 Speaker 1: what was going on. It was like the menu says 458 00:31:06,320 --> 00:31:09,640 Speaker 1: the kebab is like four pounds. Oh yeah, why am 459 00:31:09,640 --> 00:31:18,840 Speaker 1: I paying pounds? Yeah? Yeah, okay, I'm bough, he wrote 460 00:31:18,840 --> 00:31:22,280 Speaker 1: in that makes sense. Yeah, yeah, that totally clears up 461 00:31:22,320 --> 00:31:26,480 Speaker 1: for me, Like the the intense opinion that um that 462 00:31:26,560 --> 00:31:29,880 Speaker 1: I've read that like you don't sit down to drink espresso, 463 00:31:30,000 --> 00:31:31,560 Speaker 1: like you kind of shoot it and you move on 464 00:31:31,560 --> 00:31:38,120 Speaker 1: your way. Yeah, you're right, it's all coming together. That's great, 465 00:31:38,400 --> 00:31:42,480 Speaker 1: that's great. I love I don't know why I just 466 00:31:42,520 --> 00:31:46,280 Speaker 1: got so happy about the fleecing of Tourists's terrible, but 467 00:31:46,400 --> 00:31:50,920 Speaker 1: I don't know, you know, human human innovation find a 468 00:31:50,960 --> 00:31:57,240 Speaker 1: way to make more money off of each other. Yeah, 469 00:31:57,360 --> 00:32:00,920 Speaker 1: yeah and all. As always, thank you listeners for answering 470 00:32:00,920 --> 00:32:04,360 Speaker 1: the call and solving these mysteries for us. Yes, uh 471 00:32:04,400 --> 00:32:06,520 Speaker 1: and yeah. Thanks to both of these listeners for writing. 472 00:32:06,560 --> 00:32:08,080 Speaker 1: If you'd like to write to us that you can 473 00:32:08,200 --> 00:32:11,360 Speaker 1: or email us hello at saborpod dot com. We're also 474 00:32:11,440 --> 00:32:14,280 Speaker 1: on social media. You can find us on Twitter, Facebook, 475 00:32:14,360 --> 00:32:16,840 Speaker 1: and Instagram at saver pod and we do hope to 476 00:32:16,880 --> 00:32:19,440 Speaker 1: hear from you. Sabor is production of I Heart Radio. 477 00:32:19,560 --> 00:32:21,680 Speaker 1: For more podcasts to my heart Radio, you can visit 478 00:32:21,680 --> 00:32:24,600 Speaker 1: the i heart Radio app, Apple Podcasts, or wherever you 479 00:32:24,680 --> 00:32:27,280 Speaker 1: listen to your favorite shows. Thanks as always to our 480 00:32:27,320 --> 00:32:30,200 Speaker 1: superproducers Bill and Fagan and Andrew Howard. Thanks to you 481 00:32:30,240 --> 00:32:32,040 Speaker 1: for listening, and we hope that lots more good things 482 00:32:32,120 --> 00:32:33,600 Speaker 1: are coming your way