WEBVTT - Episode 352 "Wafi" 0:00:00.200 --> 0:00:01.960 They get a little They called me. 0:00:06.880 --> 0:00:10.399 Broadcasting live from Atlanta, GEORGIAIL. Welcome to the ball Alert Show. 0:00:10.440 --> 0:00:11.920 I go by the name of Ferrari Simmis. I go 0:00:12.000 --> 0:00:14.160 to that you know, bt hey Man, Waffie from Julia 0:00:14.200 --> 0:00:14.600 or Liberty. 0:00:14.640 --> 0:00:15.280 This in the building. 0:00:17.880 --> 0:00:18.360 All right, this is. 0:00:18.360 --> 0:00:21.640 Actually our real friend and our real jeweler. You introduced 0:00:21.640 --> 0:00:24.040 me to Waffi. I met Wifie and I spent money 0:00:24.040 --> 0:00:24.800 with him the same day. 0:00:25.280 --> 0:00:28.480 I think of everybody that I introduced to wafing the 0:00:28.640 --> 0:00:29.319 same day. 0:00:30.000 --> 0:00:33.400 I'm not like wealthy though. I mean, hell man, I'm 0:00:33.440 --> 0:00:35.560 up an exche line. But I ain't up there either. 0:00:36.400 --> 0:00:38.280 Swaffe, how many times I asked him for discounts? 0:00:39.000 --> 0:00:42.240 Every time I don't necessarily ask for a discount, but 0:00:42.280 --> 0:00:44.479 I say, hey, man, you know, look this is I 0:00:44.520 --> 0:00:46.320 bought my wife's engagement ring from Waffi. 0:00:46.920 --> 0:00:48.000 You actually built it for me. 0:00:48.120 --> 0:00:51.159 Yeah, thank you. I did not know that he like 0:00:51.280 --> 0:00:51.839 created it. 0:00:51.880 --> 0:00:55.400 That was what like three four years now, twenty nineteen, 0:00:56.000 --> 0:00:56.680 okay five. 0:00:56.800 --> 0:00:57.920 I paid a lot of money. 0:00:58.920 --> 0:00:59.960 I mean, you make a lot of money. 0:01:00.160 --> 0:01:02.680 You made, but like that was the first. 0:01:02.720 --> 0:01:05.039 That was the highest thing I ever got for somebody 0:01:05.319 --> 0:01:06.240 outside of myself. 0:01:06.920 --> 0:01:09.080 And I think I need to wear to say that. 0:01:09.840 --> 0:01:12.200 Not for sure that is normal. 0:01:12.000 --> 0:01:16.800 But yeah, but Waffi, Waffee does everybody's jewelry, like you. 0:01:16.760 --> 0:01:18.679 Know, little baby. 0:01:18.720 --> 0:01:23.319 Mostly I saw that falcons Shane, Yeah is crazy. I 0:01:23.319 --> 0:01:25.839 believe you did like the other stuff like you did 0:01:27.040 --> 0:01:31.640 one of his first big change too, like back in seventeen. 0:01:31.880 --> 0:01:34.720 Yeah, like for PF chains back in the day. 0:01:35.600 --> 0:01:38.640 Yeah, who was like the first I would say, like 0:01:38.720 --> 0:01:42.319 the first artists that that really you know, uh shot 0:01:42.400 --> 0:01:44.600 with you and you know just started, you know you 0:01:44.600 --> 0:01:47.080 you kind of seen the influence. Like I just remember 0:01:47.120 --> 0:01:50.760 when I first came to your shop, because first of all. 0:01:50.640 --> 0:01:53.760 How did you find Wiffy? Where did you find wife? 0:01:53.920 --> 0:01:57.480 Well, we have a mutual friend, so I believe Sham. 0:01:57.560 --> 0:02:00.000 They had a dinner and I went to the dinner 0:02:00.080 --> 0:02:02.720 and Waffi was there and he was like, hey man, oh, 0:02:03.200 --> 0:02:04.480 if you want to get some jury, you need to 0:02:04.480 --> 0:02:05.200 holler at Waffi. 0:02:05.560 --> 0:02:07.960 And he's like he does everybody Julie da da da. 0:02:08.040 --> 0:02:09.400 He's super cool. 0:02:09.520 --> 0:02:12.079 So I went and had a conversation with him at 0:02:12.080 --> 0:02:14.360 the dinner and I and I got his number. He said, YO, 0:02:14.480 --> 0:02:16.160 pull up on me anytime. And then I went to 0:02:16.200 --> 0:02:18.560 a store and everybody was like, yeah, we uh, what's 0:02:18.600 --> 0:02:21.320 that change? Kwavo was wearing I want to I want 0:02:21.360 --> 0:02:24.280 to change just like that, and I was like, yo, 0:02:24.760 --> 0:02:26.000 and then you know, you go in the store. 0:02:26.760 --> 0:02:28.920 You can see because that's when you was in the mall. 0:02:29.320 --> 0:02:34.560 Yeah, Northlake one of my favorite malls, hant Jay Rop. 0:02:35.000 --> 0:02:36.960 But anyway, what I was, we we had a mall 0:02:37.040 --> 0:02:39.600 conversation that went viral, still going viral on my Instagram 0:02:39.639 --> 0:02:41.960 page at Ferrari Simm's Top three malls in Atlanta. 0:02:42.040 --> 0:02:43.680 But you can't still think. 0:02:44.960 --> 0:02:46.960 But I was just saying, back in the day, I 0:02:47.040 --> 0:02:48.600 used to go to North Lake Mall all the time. 0:02:48.840 --> 0:02:49.160 Yeah. 0:02:49.320 --> 0:02:52.080 First of all, your store and an American deli at 0:02:52.120 --> 0:02:53.480 that mall was top tier. 0:02:53.639 --> 0:02:55.519 I mean I think that was the last two stories 0:02:55.560 --> 0:02:56.080 in that mall. 0:02:57.000 --> 0:02:58.880 Yo. That mall used to be so ghost. 0:02:59.480 --> 0:03:01.480 The only thing you could do while you're waiting on 0:03:01.520 --> 0:03:03.919 your jewelry is to go get some America dealing. 0:03:04.040 --> 0:03:04.480 Now. 0:03:04.800 --> 0:03:06.600 I used to see you used to see any and 0:03:06.680 --> 0:03:08.680 every celebrity in Waffie's jewelry. 0:03:08.480 --> 0:03:10.079 Store and they would be righting them all. 0:03:10.400 --> 0:03:13.440 But this is now, Wafi went, can we take it back? 0:03:13.440 --> 0:03:17.600 Though, when did you start like jewelry or when did 0:03:17.600 --> 0:03:19.360 you say, like, how does it go? 0:03:19.600 --> 0:03:21.040 Like, oh, yeah, I'm gonna be a jeweler. 0:03:21.480 --> 0:03:24.080 How does Because you're our first intervieweek, correct me if 0:03:24.080 --> 0:03:27.840 I'm wrong that we're interviewing about the jewelry business. 0:03:27.880 --> 0:03:30.440 Correct. I mean it was just ground up. It was 0:03:32.120 --> 0:03:33.359 I had access to jewelry. 0:03:33.440 --> 0:03:36.040 My dad had a Kiosk in the mall, so I 0:03:36.080 --> 0:03:39.480 had access to his wholesalers. So I just started taking 0:03:39.480 --> 0:03:44.640 that merchandise, putting it online, selling it on marketplaces like eBay, Amazon, 0:03:45.360 --> 0:03:48.040 and it was like, I mean, started with like, what 0:03:48.240 --> 0:03:51.320 twenty dollars items selling for thirty dollars. And this was 0:03:51.360 --> 0:03:53.760 while I was in college, so that ten dollars would 0:03:53.800 --> 0:03:56.240 be some money for me, you know, you know, it 0:03:56.240 --> 0:04:00.920 was something and well if you do it enough, then 0:04:00.920 --> 0:04:03.360 it becomes and then you see the value of it 0:04:03.440 --> 0:04:06.160 then once you know, like my second year, I was like, 0:04:06.280 --> 0:04:08.320 oh yeah, I can actually do something with. 0:04:08.240 --> 0:04:08.640 This, you know. 0:04:09.040 --> 0:04:12.520 And that it was just purely e commerce. That's why 0:04:12.560 --> 0:04:15.720 we had the merchandise. When I started dealing with rappers, 0:04:15.720 --> 0:04:19.680 they were I would have like paddocks and aps in 0:04:19.800 --> 0:04:20.479 North Lake Mall. 0:04:20.839 --> 0:04:21.280 Now these. 0:04:22.279 --> 0:04:24.880 No one's buying that just walking around, you know, correct, 0:04:25.160 --> 0:04:26.960 you have to come in to buy one of those. 0:04:27.640 --> 0:04:30.320 And by me having those, it was so weird for them. 0:04:30.360 --> 0:04:32.760 They would be like, what is this doing here? 0:04:33.400 --> 0:04:35.160 Why does this guy have all this stuff? 0:04:35.800 --> 0:04:38.800 And it was because I was selling him online and 0:04:38.920 --> 0:04:43.520 I just used that store as like a retail outlet 0:04:43.640 --> 0:04:46.159 if somebody wants to come look at the piece. Otherwise 0:04:46.560 --> 0:04:48.440 they would all be in the safe. We would be 0:04:48.560 --> 0:04:51.600 you know, taking calls and selling them online. So it 0:04:51.640 --> 0:04:53.240 was like a weird mix that we ended up in 0:04:53.320 --> 0:04:56.240 North Lake mal and actually having the merchandise that people 0:04:56.240 --> 0:04:59.360 wanted to buy, like high end, you know, So that's 0:04:59.400 --> 0:05:00.240 where that's. 0:05:00.120 --> 0:05:00.880 Why they pulled up. 0:05:01.520 --> 0:05:05.240 Yeah, yeah, I mean you you definitely got the big board. 0:05:05.279 --> 0:05:08.520 J My question, My next question is my bad, Betea. 0:05:09.480 --> 0:05:14.360 How do you get build a clientele as a jeweler 0:05:15.800 --> 0:05:16.600 from the ground up? 0:05:16.640 --> 0:05:18.520 Yeah? So it's just all word of mouth, will you? 0:05:18.720 --> 0:05:21.200 It's word of mouth and its relationship based, like I mean, 0:05:21.200 --> 0:05:23.159 because I was gonna say more more so this is 0:05:23.160 --> 0:05:26.160 what I meant. Did you like build relationships like you 0:05:26.200 --> 0:05:28.320 said with the up and coming wrappers and when they 0:05:28.320 --> 0:05:31.880 blew up, they stayed with you or did you like, 0:05:31.960 --> 0:05:35.080 how how did WiFi, Jewelry and Limited do it. I 0:05:35.279 --> 0:05:38.640 don't think it was ever strategic like it was. You know, 0:05:39.640 --> 0:05:42.880 you treat everybody coming in as a potential client that 0:05:43.240 --> 0:05:43.839 might spend. 0:05:44.240 --> 0:05:46.080 You are very nice to people when they walk in. 0:05:46.279 --> 0:05:46.520 Yeah. 0:05:46.640 --> 0:05:49.359 So I mean it's like if you just use a 0:05:49.440 --> 0:05:53.599 standard and be consistent, you know, I think it works 0:05:53.640 --> 0:05:56.440 out in the end, and that's it's wasn't ever like, oh, 0:05:56.480 --> 0:05:58.640 this guy's blowing up, let me hit him up and 0:05:58.760 --> 0:06:01.360 let me try to get him now before that, It 0:06:01.400 --> 0:06:03.840 wasn't like that. I don't think it was ever strategic 0:06:03.960 --> 0:06:07.080 like that. It was so like organic and chill. The 0:06:07.080 --> 0:06:09.560 reason why I asked that is because it was a 0:06:10.360 --> 0:06:14.560 it was a trend to me, all the new rappers 0:06:14.760 --> 0:06:16.400 were coming to Waffi. 0:06:16.760 --> 0:06:18.760 Because Yeah, and who came up with the word the 0:06:18.800 --> 0:06:23.679 Waffi way was that Quavo. I think it was takeoff, takeoff, 0:06:23.760 --> 0:06:25.000 long live, take off. 0:06:25.160 --> 0:06:25.440 Wow. 0:06:26.240 --> 0:06:27.880 I think it was just like he was just in 0:06:27.880 --> 0:06:28.560 the store one. 0:06:28.560 --> 0:06:32.480 Day and I pulled up my phone and I was like, hey, 0:06:32.560 --> 0:06:34.839 let me do a quick video with whatever he bought 0:06:34.839 --> 0:06:37.240 that day. And he went on this little rand and 0:06:37.279 --> 0:06:39.960 I still have that video and it goes like he's 0:06:40.000 --> 0:06:43.680 like that way, Atlanta way, Waffy way, and it was 0:06:43.760 --> 0:06:46.320 just like that, and it was I don't even think 0:06:46.320 --> 0:06:49.080 I posted it, but it was. It was cool, and 0:06:50.120 --> 0:06:53.200 I hashtagged it and people called on Yeah, I don't 0:06:53.200 --> 0:06:55.360 think it's still a thing, but yeah, yes, the hell 0:06:55.400 --> 0:06:55.760 it is. 0:06:56.080 --> 0:06:57.880 I mean we said it on the radio. 0:06:57.920 --> 0:07:02.280 Every day I see other jewelers trying to do it 0:07:02.360 --> 0:07:04.960 like this way, that way, that way, you know. Yeah, 0:07:05.040 --> 0:07:07.680 but but yeah, it was definitely take off. And I 0:07:07.920 --> 0:07:12.360 remember vividly like it was him in the store, just vibing, 0:07:12.520 --> 0:07:18.120 you know, and it was like I saw my little jeweler. 0:07:18.120 --> 0:07:19.920 I looked at the videos because I was looking when 0:07:19.960 --> 0:07:22.440 he passed away. I was looking for some videos that, 0:07:22.760 --> 0:07:25.520 you know. And now iPhones are smart, like picks up 0:07:25.560 --> 0:07:29.000 everything about that one person. And I saw that video recently. 0:07:29.080 --> 0:07:31.840 So now, who was somebody that came to your store 0:07:31.840 --> 0:07:34.520 that she was like, I can't I can't believe you 0:07:34.560 --> 0:07:38.400 know this person, this person actually knows about my company. 0:07:39.160 --> 0:07:47.640 That's interesting question. Who would just pop out like I had? 0:07:47.960 --> 0:07:48.760 I think like. 0:07:50.320 --> 0:07:50.720 I would. 0:07:50.760 --> 0:07:53.160 I usually am in the back, right, I never really 0:07:53.480 --> 0:07:55.400 come to the front, so I don't see these people 0:07:55.480 --> 0:07:57.920 walking in, but I'll get text from my employees and 0:07:57.920 --> 0:08:00.600 be like, hey, this person's here, and I I remember 0:08:00.880 --> 0:08:03.160 like was taken aback when I think it was like 0:08:03.320 --> 0:08:05.880 two Chains or like Walker Flock or I think it 0:08:05.880 --> 0:08:09.040 was Walker Flock who came like unannounced, and you know, 0:08:09.080 --> 0:08:10.920 I grew up listening to his music and it was 0:08:11.000 --> 0:08:12.680 just usually the announced, right. 0:08:12.680 --> 0:08:13.320 They'll hit me on. 0:08:13.440 --> 0:08:15.720 DM be like I want to check you out, and 0:08:16.080 --> 0:08:20.560 uh those dms get forwarded to me immediately. And but 0:08:20.720 --> 0:08:23.920 like just showing up unannounced, it it's not that often, 0:08:24.000 --> 0:08:25.559 but yeah, those two come to mind. 0:08:25.960 --> 0:08:27.520 They're just randomly just show up. 0:08:28.240 --> 0:08:29.640 And I got a text for like this guy's in 0:08:29.680 --> 0:08:31.960 the store, and I'm like, wait, are you sure? And 0:08:32.000 --> 0:08:34.359 then now I have cameras, so I'm like, yeah, okay. 0:08:34.080 --> 0:08:37.360 Okay, yeah look this, this this is how you know 0:08:37.400 --> 0:08:39.360 he's ball. He said. 0:08:39.440 --> 0:08:41.760 Now I got cameras, I can just see who you 0:08:41.760 --> 0:08:42.880 know who's in the store today. 0:08:43.240 --> 0:08:45.840 You should be I mean yeah, no, I mean like 0:08:45.880 --> 0:08:48.920 even like a little baby will come unannounced and uh 0:08:49.240 --> 0:08:52.480 be like oh he'll just come with like somebody who 0:08:52.480 --> 0:08:55.280 I knew was coming, like forty two Dugs coming and like, 0:08:55.280 --> 0:08:57.720 oh he's with baby and Rylo and everybody. 0:08:57.920 --> 0:08:58.160 You know. 0:08:58.480 --> 0:09:00.319 So it's like a whole crew that pulls up one day, 0:09:00.360 --> 0:09:00.560 you know. 0:09:00.840 --> 0:09:06.120 Yeah, Okay, Now, was there a moment where you was like, Okay, 0:09:06.160 --> 0:09:07.679 I'm outgrowing the Northlake Mall. 0:09:07.679 --> 0:09:09.079 I need my own space. 0:09:09.520 --> 0:09:09.760 You know. 0:09:10.360 --> 0:09:12.400 The North Lake Mall was like a lucky charm to me. 0:09:12.440 --> 0:09:16.240 I never really thought to leave. I was I was 0:09:16.240 --> 0:09:18.040 going to open a second store, but it was North. 0:09:17.960 --> 0:09:19.080 Lake Mall that wanted me out. 0:09:19.840 --> 0:09:23.040 And really, yeah, which is weird, right because you would 0:09:23.040 --> 0:09:25.920 think that I'm bringing in like good clients. 0:09:25.840 --> 0:09:27.439 The majority of the business of them all. 0:09:27.600 --> 0:09:33.400 Yeah, keeping American Deli alive, there's won't rule. 0:09:33.400 --> 0:09:35.240 You go to Wifie and you hit the American Deli. 0:09:35.280 --> 0:09:37.520 You go to American Deli, put the order in th 0:09:37.679 --> 0:09:41.400 handle your little Wifie, you pick it up right park, 0:09:41.640 --> 0:09:48.720 you park by the food court. Okay, Now they were 0:09:48.880 --> 0:09:50.920 I guess they didn't like the type of clientele we 0:09:51.000 --> 0:09:51.400 were bringing. 0:09:51.440 --> 0:09:52.920 You know, we have like arm guards. 0:09:53.320 --> 0:09:56.720 We had like people coming in with guns, and it's 0:09:56.800 --> 0:09:59.280 normal when you were dealing with high value pieces to 0:10:00.040 --> 0:10:02.400 walk out with security or something like that. 0:10:02.480 --> 0:10:05.000 You know, So I thought. 0:10:05.120 --> 0:10:07.040 I mean, they sole a portion of that mall to 0:10:07.080 --> 0:10:08.480 Emory and. 0:10:09.200 --> 0:10:12.600 It's just like their offices. So they thought they didn't geil. 0:10:12.640 --> 0:10:18.280 Well so okay, wait, Memory the the healthcare healthcare. 0:10:18.360 --> 0:10:20.520 Yeah, it's like their offices. 0:10:20.800 --> 0:10:21.960 Inside the mall. Yeah. 0:10:21.960 --> 0:10:25.559 Well it's converting. It's like a school too. There's a 0:10:25.600 --> 0:10:27.640 school there too. Yeah yeah, school. 0:10:27.720 --> 0:10:28.200 Yeah. 0:10:28.440 --> 0:10:31.160 So like there's saw like a J. C. Penny wing 0:10:31.360 --> 0:10:34.800 to one, the whole thing to one. God, then they 0:10:34.840 --> 0:10:35.760 converted inside. 0:10:35.880 --> 0:10:36.080 Yeah. 0:10:36.559 --> 0:10:37.120 When we went to. 0:10:37.120 --> 0:10:38.960 Shoot some content one of them, I took a little 0:10:38.960 --> 0:10:39.839 trip down memory lane. 0:10:39.840 --> 0:10:41.320 I was like, damn, it's not even here no more. 0:10:42.720 --> 0:10:45.920 They like, we don't want basically, we don't want rappers. 0:10:46.240 --> 0:10:49.200 Okay, so all right, man, so you moved to the 0:10:49.240 --> 0:10:52.560 new space. And I don't know if this was to 0:10:53.200 --> 0:10:56.760 commemorate what's what's the word commemorate the space? 0:10:57.280 --> 0:10:59.760 A lot of shoots, A video with Cardi B in 0:10:59.800 --> 0:11:03.760 your store, right, that's fire. 0:11:04.000 --> 0:11:08.560 Yeah, a lot of a lot of just a lot 0:11:08.559 --> 0:11:11.160 of has been around with us since day one. You know, 0:11:11.679 --> 0:11:14.079 I think I made her first chain. It was a 0:11:14.120 --> 0:11:16.839 little chain that said Mullah this one. She used to 0:11:16.840 --> 0:11:20.600 go by Mulatto R And uh. 0:11:20.559 --> 0:11:21.199 Yeah, So she. 0:11:22.880 --> 0:11:25.240 One of her managers, herself hit me up and we're like, hey, 0:11:25.240 --> 0:11:26.720 I want to shoot a video. And at that point 0:11:26.760 --> 0:11:29.120 she couldn't say who was it supposed to be in 0:11:29.120 --> 0:11:32.360 the video. It was like a hush hush thing, and 0:11:32.800 --> 0:11:34.600 she's like, can I use your space? And I would 0:11:34.640 --> 0:11:38.400 have said yes anyway, but then later I realized it 0:11:38.440 --> 0:11:41.000 was Cardi B with her, And yeah, it was like 0:11:41.040 --> 0:11:44.040 a whole day shoot. We had to close the store, 0:11:44.080 --> 0:11:46.439 but it's okay, you know, one day for sure. 0:11:48.760 --> 0:11:51.079 And then yeah, they just shot it. 0:11:51.120 --> 0:11:55.199 They had like a whole setup outside with their their 0:11:55.240 --> 0:12:01.679 their one of those caravans production and it's a small store, 0:12:01.920 --> 0:12:05.200 like I mean, the the show showroom is only one 0:12:05.240 --> 0:12:08.400 thousand square foot, so there was a whole production team. 0:12:08.400 --> 0:12:10.800 There's a director and there's like a lot of people. 0:12:10.840 --> 0:12:14.360 There's a tight space. And yeah, we made it work though. 0:12:14.360 --> 0:12:14.840 It was cool. 0:12:15.880 --> 0:12:17.480 Video came out fire too. 0:12:17.480 --> 0:12:19.480 I know, yeah it did it did it put a 0:12:19.520 --> 0:12:24.079 good spin on things. But now it's like, no, it 0:12:24.400 --> 0:12:25.400 it looked good in. 0:12:25.400 --> 0:12:28.040 The video for sure. Yeah I can see like they. 0:12:27.920 --> 0:12:30.640 Had the ad placements in there and we had ours, 0:12:30.679 --> 0:12:32.280 so it worked out well. 0:12:32.360 --> 0:12:34.719 Yeah, all right, so I gotta ask you a question 0:12:34.760 --> 0:12:38.400 why I need your help? Okay, Alisa. 0:12:39.880 --> 0:12:45.000 Up, Okay, What are the difference in diamonds and should 0:12:45.040 --> 0:12:48.800 people be concerned with how clear the diamonds are? Like 0:12:48.840 --> 0:12:54.800 you got vvs vs, and then what's after that s 0:12:54.880 --> 0:12:57.240 I one, S I two, I one I two, and 0:12:57.280 --> 0:13:01.240 then you also have lab diamonds. There's lab diamonds, now, yeah, okay, 0:13:01.440 --> 0:13:04.400 what are the difference between these? So the I mean 0:13:04.679 --> 0:13:07.800 first the clarity correct Yeah, yeah, So there's four seas. 0:13:07.840 --> 0:13:11.560 There's clarity, color, cut, and carrot carrott is. The size 0:13:11.960 --> 0:13:14.800 cut is actually very important which most people don't even 0:13:14.800 --> 0:13:17.360 look at, which is how well the diamond is cut, 0:13:17.600 --> 0:13:20.640 just how many facets is it an ideal cut, Like 0:13:21.000 --> 0:13:24.720 there'll be a diamond dispersion of light is if it's 0:13:24.760 --> 0:13:27.880 an ideal cut, we'll have more light dispersion than if 0:13:27.920 --> 0:13:30.400 it was a good cut or very good cut. Then 0:13:30.400 --> 0:13:34.400 there's color, which is graded from DEFG all the way 0:13:34.440 --> 0:13:37.320 down to Z. And then there's clarity. Clarity becomes the 0:13:37.320 --> 0:13:41.600 most popular thing. But clarity's VBS stands for very very 0:13:41.600 --> 0:13:46.160 small inclusions. What that is is just imperfections the diamond naturally, 0:13:46.920 --> 0:13:50.600 and so the less imperfections. The higher it is on 0:13:50.640 --> 0:13:54.760 the scale, VS goes to vs very small inclusions, then 0:13:54.800 --> 0:13:59.160 small inclusions then include it, and inclusions are just imperfection. 0:13:59.360 --> 0:14:02.560 So that's the grading. Now there's LAB diamonds is like 0:14:04.040 --> 0:14:06.400 it's like, you know, the rough comes from the earth. 0:14:08.960 --> 0:14:11.199 The rough in LAB diamonds is made in the lab. 0:14:11.520 --> 0:14:14.480 The cutting process, everything else remains the same. The grading 0:14:14.520 --> 0:14:18.440 process remains the same. Chemically they are the same, and 0:14:19.440 --> 0:14:22.000 but they were originated from the LAB. 0:14:22.160 --> 0:14:24.080 But it's but it is a real diamond. 0:14:24.800 --> 0:14:27.440 It is a diamond Chemically it's a diamond. But there's 0:14:27.480 --> 0:14:29.320 ways to tell the difference. We have machines in their 0:14:29.360 --> 0:14:33.320 store that will pick up LAB grown diamonds, you know. Yeah, 0:14:33.360 --> 0:14:36.520 so I mean they don't. I always say that once 0:14:38.280 --> 0:14:40.720 they make a handheld this machine is big, like it's 0:14:41.120 --> 0:14:44.720 ten thousand dollars machine that most you know, the kids 0:14:44.760 --> 0:14:51.600 on the street, Okay, But eventually there will be one, yeah, 0:14:51.960 --> 0:14:54.640 one handheld machine that you could just pull up on 0:14:54.680 --> 0:14:59.720 somebody and say this LAB a natural yeah, natural yeah, 0:14:59.760 --> 0:15:02.000 earth mind. Earth mind is the opposite of LAB. 0:15:02.360 --> 0:15:05.920 But should it should that matter? Should it matters? 0:15:05.960 --> 0:15:06.720 Like it's up to you. 0:15:06.840 --> 0:15:09.800 I mean, then you know you always had alternatives. If 0:15:09.800 --> 0:15:13.400 the guy who was wearing Mois and Nights, uh probably 0:15:13.440 --> 0:15:19.240 doesn't matters and nights and Nights a whole Moist Night's trash. 0:15:19.600 --> 0:15:22.600 It's like, it's it's the things be shot at what 0:15:22.680 --> 0:15:23.680 I see am on Instagram? 0:15:23.720 --> 0:15:30.080 Boy, and so so does what what is c zs okay? 0:15:31.920 --> 0:15:35.520 And that's that's fake. That's fake fake, and so is 0:15:35.560 --> 0:15:36.760 Mois and so Mois and Night. 0:15:36.840 --> 0:15:38.760 But what is that? Is that a stone or stone? 0:15:39.200 --> 0:15:41.320 It's it's its own stone that. 0:15:41.520 --> 0:15:43.440 It looks so shiny like glitter. 0:15:44.280 --> 0:15:45.720 But that thing is too shiny. 0:15:45.960 --> 0:15:50.000 It's shinier than I would say I've seen because I like, 0:15:50.120 --> 0:15:52.320 I like to look at diamonds. So I've seen a 0:15:52.440 --> 0:15:54.600 lab grow diamond and like a v V S and 0:15:54.600 --> 0:15:59.840 a VS. The lab grown looks nicer in quality than 0:15:59.880 --> 0:16:03.240 the VVS and the VS. Is that because it's lab grown. 0:16:03.680 --> 0:16:04.920 No, the VBS VS. 0:16:05.760 --> 0:16:07.960 The lab grown is graded on the same scale as 0:16:07.960 --> 0:16:10.360 diamonds are great. So you can have a VS lab 0:16:10.400 --> 0:16:12.960 grown and you can have a VVS natural. The VBS 0:16:13.040 --> 0:16:14.320 natural will shine more. 0:16:15.240 --> 0:16:16.560 And what's a bad get back? 0:16:16.600 --> 0:16:18.960 Get is a different cut of the diamond and it's 0:16:18.960 --> 0:16:22.040 still a diamond. You can cut diamonds in different shapes. 0:16:22.080 --> 0:16:24.520 You can cut them in the get cut, emerald cut, 0:16:24.600 --> 0:16:25.800 rating cut, cushion cut. 0:16:25.920 --> 0:16:29.600 You've heard of that, yeah, you know, and doing around. 0:16:31.800 --> 0:16:34.600 The round is the most popular. The round is the 0:16:34.600 --> 0:16:40.320 most expensive still, and so lab grown will lab growns 0:16:40.400 --> 0:16:45.320 you don't find included lab groans, okay, because the cutting 0:16:45.400 --> 0:16:48.560 and the making and the polishing of the diamond is 0:16:48.600 --> 0:16:52.800 all done by hand only the lab grown. The rough 0:16:52.920 --> 0:16:54.880 is made in the lab So if you get a 0:16:54.920 --> 0:16:57.840 bad rough, they're not going to go through the whole 0:16:57.880 --> 0:17:00.440 process of cutting it and making it perfect. That's all 0:17:00.480 --> 0:17:01.040 done by hand. 0:17:01.040 --> 0:17:02.040 That's expensive to do. 0:17:02.960 --> 0:17:04.600 They're just gonna throw that ship out and make a 0:17:04.640 --> 0:17:06.920 new one, you know, like because you can just make 0:17:06.960 --> 0:17:09.280 a new rough. And you've got colors because you got 0:17:09.280 --> 0:17:11.680 me these yellow canarios, right, it took you a minute 0:17:11.680 --> 0:17:12.320 to get these two. 0:17:12.680 --> 0:17:14.840 Yeah, it's like we don't you know what I mean, 0:17:14.840 --> 0:17:15.760 You had to find them for me. 0:17:15.840 --> 0:17:16.400 Yeah, it's like. 0:17:16.359 --> 0:17:20.879 It's I don't have the sources that well in the 0:17:20.920 --> 0:17:24.040 colored stones as I do with natch white stones. So 0:17:25.600 --> 0:17:28.159 but it was what a couple more phone calls than usual. 0:17:29.880 --> 0:17:32.520 Now, let me ask you this does Does the lab 0:17:32.600 --> 0:17:35.439 grown the lab diamonds? 0:17:35.720 --> 0:17:38.000 Do you think that's eventually going to affect like the 0:17:38.080 --> 0:17:39.760 jury business it already? 0:17:39.880 --> 0:17:43.199 Yeah, I think it is very much. I feel like 0:17:43.280 --> 0:17:46.240 the richest people are the ones who are like, man, 0:17:47.040 --> 0:17:49.680 I don't want to spend that much on this squear lab. 0:17:49.760 --> 0:17:50.560 No one's ever. 0:17:50.440 --> 0:17:53.360 Gonna second guess me, you know, because everyone knows who 0:17:53.400 --> 0:17:55.760 I am or how much money I got. So I 0:17:55.760 --> 0:17:58.800 feel like those I mean, I see the I see 0:17:58.800 --> 0:18:02.760 the reasoning, you know, right, Yeah, there's no way to 0:18:02.800 --> 0:18:06.080 tell the difference visually. I've seen a lot of artists 0:18:06.160 --> 0:18:09.000 also say that they have a fake set of jewelry 0:18:09.000 --> 0:18:12.080 that they'll wear out of town. So like, if they're 0:18:12.119 --> 0:18:13.879 out of town and they're traveling, they're not going to 0:18:13.920 --> 0:18:18.480 take their real jury, they'll have a fake version of it. 0:18:18.760 --> 0:18:23.080 Do people come to you for not so much artists? 0:18:23.240 --> 0:18:25.680 Artists take pride in like, yeah, I'll wear my shit 0:18:25.720 --> 0:18:28.280 whenever I go, you know, like I don't. I don't 0:18:28.280 --> 0:18:29.719 need to make a fake version of it. 0:18:29.760 --> 0:18:32.600 But I feel like like a. 0:18:32.200 --> 0:18:36.000 Lady with a big engagement ring, I've had to make, 0:18:36.119 --> 0:18:39.480 you don't replicas, So when you know, because they're susceptible 0:18:39.560 --> 0:18:42.480 regardless of where they go. Usually they're with their you know, 0:18:42.480 --> 0:18:44.359 but they don't have security and stuff like that, so 0:18:44.560 --> 0:18:45.120 they don't want. 0:18:45.040 --> 0:18:47.040 To risk taking. 0:18:47.359 --> 0:18:51.880 In fact, certain sizes of diamonds, their insurance company makes 0:18:51.920 --> 0:18:55.640