Speaker 1: They get a little They called me.
Speaker 2: Broadcasting live from Atlanta, GEORGIAIL. Welcome to the ball Alert Show.
Speaker 2: I go by the name of Ferrari Simmis. I go
Speaker 2: to that you know, bt hey Man, Waffie from Julia
Speaker 2: or Liberty.
Speaker 1: This in the building.
Speaker 3: All right, this is.
Speaker 2: Actually our real friend and our real jeweler. You introduced
Speaker 2: me to Waffi. I met Wifie and I spent money
Speaker 2: with him the same day.
Speaker 4: I think of everybody that I introduced to wafing the
Speaker 4: same day.
Speaker 2: I'm not like wealthy though. I mean, hell man, I'm
Speaker 2: up an exche line. But I ain't up there either.
Speaker 3: Swaffe, how many times I asked him for discounts?
Speaker 2: Every time I don't necessarily ask for a discount, but
Speaker 2: I say, hey, man, you know, look this is I
Speaker 2: bought my wife's engagement ring from Waffi.
Speaker 1: You actually built it for me.
Speaker 3: Yeah, thank you. I did not know that he like
Speaker 3: created it.
Speaker 2: That was what like three four years now, twenty nineteen,
Speaker 2: okay five.
Speaker 1: I paid a lot of money.
Speaker 3: I mean, you make a lot of money.
Speaker 1: You made, but like that was the first.
Speaker 2: That was the highest thing I ever got for somebody
Speaker 2: outside of myself.
Speaker 1: And I think I need to wear to say that.
Speaker 3: Not for sure that is normal.
Speaker 4: But yeah, but Waffi, Waffee does everybody's jewelry, like you.
Speaker 1: Know, little baby.
Speaker 2: Mostly I saw that falcons Shane, Yeah is crazy. I
Speaker 2: believe you did like the other stuff like you did
Speaker 2: one of his first big change too, like back in seventeen.
Speaker 1: Yeah, like for PF chains back in the day.
Speaker 4: Yeah, who was like the first I would say, like
Speaker 4: the first artists that that really you know, uh shot
Speaker 4: with you and you know just started, you know you
Speaker 4: you kind of seen the influence. Like I just remember
Speaker 4: when I first came to your shop, because first of all.
Speaker 1: How did you find Wiffy? Where did you find wife?
Speaker 4: Well, we have a mutual friend, so I believe Sham.
Speaker 4: They had a dinner and I went to the dinner
Speaker 4: and Waffi was there and he was like, hey man, oh,
Speaker 4: if you want to get some jury, you need to
Speaker 4: holler at Waffi.
Speaker 3: And he's like he does everybody Julie da da da.
Speaker 3: He's super cool.
Speaker 4: So I went and had a conversation with him at
Speaker 4: the dinner and I and I got his number. He said, YO,
Speaker 4: pull up on me anytime. And then I went to
Speaker 4: a store and everybody was like, yeah, we uh, what's
Speaker 4: that change? Kwavo was wearing I want to I want
Speaker 4: to change just like that, and I was like, yo,
Speaker 4: and then you know, you go in the store.
Speaker 3: You can see because that's when you was in the mall.
Speaker 2: Yeah, Northlake one of my favorite malls, hant Jay Rop.
Speaker 2: But anyway, what I was, we we had a mall
Speaker 2: conversation that went viral, still going viral on my Instagram
Speaker 2: page at Ferrari Simm's Top three malls in Atlanta.
Speaker 1: But you can't still think.
Speaker 2: But I was just saying, back in the day, I
Speaker 2: used to go to North Lake Mall all the time.
Speaker 3: Yeah.
Speaker 2: First of all, your store and an American deli at
Speaker 2: that mall was top tier.
Speaker 1: I mean I think that was the last two stories
Speaker 1: in that mall.
Speaker 3: Yo. That mall used to be so ghost.
Speaker 4: The only thing you could do while you're waiting on
Speaker 4: your jewelry is to go get some America dealing.
Speaker 1: Now.
Speaker 2: I used to see you used to see any and
Speaker 2: every celebrity in Waffie's jewelry.
Speaker 3: Store and they would be righting them all.
Speaker 1: But this is now, Wafi went, can we take it back?
Speaker 2: Though, when did you start like jewelry or when did
Speaker 2: you say, like, how does it go?
Speaker 1: Like, oh, yeah, I'm gonna be a jeweler.
Speaker 2: How does Because you're our first intervieweek, correct me if
Speaker 2: I'm wrong that we're interviewing about the jewelry business.
Speaker 1: Correct. I mean it was just ground up. It was
Speaker 1: I had access to jewelry.
Speaker 2: My dad had a Kiosk in the mall, so I
Speaker 2: had access to his wholesalers. So I just started taking
Speaker 2: that merchandise, putting it online, selling it on marketplaces like eBay, Amazon,
Speaker 2: and it was like, I mean, started with like, what
Speaker 2: twenty dollars items selling for thirty dollars. And this was
Speaker 2: while I was in college, so that ten dollars would
Speaker 2: be some money for me, you know, you know, it
Speaker 2: was something and well if you do it enough, then
Speaker 2: it becomes and then you see the value of it
Speaker 2: then once you know, like my second year, I was like,
Speaker 2: oh yeah, I can actually do something with.
Speaker 3: This, you know.
Speaker 2: And that it was just purely e commerce. That's why
Speaker 2: we had the merchandise. When I started dealing with rappers,
Speaker 2: they were I would have like paddocks and aps in
Speaker 2: North Lake Mall.
Speaker 1: Now these.
Speaker 2: No one's buying that just walking around, you know, correct,
Speaker 2: you have to come in to buy one of those.
Speaker 2: And by me having those, it was so weird for them.
Speaker 2: They would be like, what is this doing here?
Speaker 1: Why does this guy have all this stuff?
Speaker 2: And it was because I was selling him online and
Speaker 2: I just used that store as like a retail outlet
Speaker 2: if somebody wants to come look at the piece. Otherwise
Speaker 2: they would all be in the safe. We would be
Speaker 2: you know, taking calls and selling them online. So it
Speaker 2: was like a weird mix that we ended up in
Speaker 2: North Lake mal and actually having the merchandise that people
Speaker 2: wanted to buy, like high end, you know, So that's
Speaker 2: where that's.
Speaker 1: Why they pulled up.
Speaker 4: Yeah, yeah, I mean you you definitely got the big board.
Speaker 2: J My question, My next question is my bad, Betea.
Speaker 2: How do you get build a clientele as a jeweler
Speaker 2: from the ground up?
Speaker 3: Yeah? So it's just all word of mouth, will you?
Speaker 2: It's word of mouth and its relationship based, like I mean,
Speaker 2: because I was gonna say more more so this is
Speaker 2: what I meant. Did you like build relationships like you
Speaker 2: said with the up and coming wrappers and when they
Speaker 2: blew up, they stayed with you or did you like,
Speaker 2: how how did WiFi, Jewelry and Limited do it. I
Speaker 2: don't think it was ever strategic like it was. You know,
Speaker 2: you treat everybody coming in as a potential client that
Speaker 2: might spend.
Speaker 1: You are very nice to people when they walk in.
Speaker 3: Yeah.
Speaker 2: So I mean it's like if you just use a
Speaker 2: standard and be consistent, you know, I think it works
Speaker 2: out in the end, and that's it's wasn't ever like, oh,
Speaker 2: this guy's blowing up, let me hit him up and
Speaker 2: let me try to get him now before that, It
Speaker 2: wasn't like that. I don't think it was ever strategic
Speaker 2: like that. It was so like organic and chill. The
Speaker 2: reason why I asked that is because it was a
Speaker 2: it was a trend to me, all the new rappers
Speaker 2: were coming to Waffi.
Speaker 1: Because Yeah, and who came up with the word the
Speaker 1: Waffi way was that Quavo. I think it was takeoff, takeoff,
Speaker 1: long live, take off.
Speaker 4: Wow.
Speaker 1: I think it was just like he was just in
Speaker 1: the store one.
Speaker 2: Day and I pulled up my phone and I was like, hey,
Speaker 2: let me do a quick video with whatever he bought
Speaker 2: that day. And he went on this little rand and
Speaker 2: I still have that video and it goes like he's
Speaker 2: like that way, Atlanta way, Waffy way, and it was
Speaker 2: just like that, and it was I don't even think
Speaker 2: I posted it, but it was. It was cool, and
Speaker 2: I hashtagged it and people called on Yeah, I don't
Speaker 2: think it's still a thing, but yeah, yes, the hell
Speaker 2: it is.
Speaker 3: I mean we said it on the radio.
Speaker 2: Every day I see other jewelers trying to do it
Speaker 2: like this way, that way, that way, you know. Yeah,
Speaker 2: but but yeah, it was definitely take off. And I
Speaker 2: remember vividly like it was him in the store, just vibing,
Speaker 2: you know, and it was like I saw my little jeweler.
Speaker 2: I looked at the videos because I was looking when
Speaker 2: he passed away. I was looking for some videos that,
Speaker 2: you know. And now iPhones are smart, like picks up
Speaker 2: everything about that one person. And I saw that video recently.
Speaker 4: So now, who was somebody that came to your store
Speaker 4: that she was like, I can't I can't believe you
Speaker 4: know this person, this person actually knows about my company.
Speaker 1: That's interesting question. Who would just pop out like I had?
Speaker 1: I think like.
Speaker 3: I would.
Speaker 2: I usually am in the back, right, I never really
Speaker 2: come to the front, so I don't see these people
Speaker 2: walking in, but I'll get text from my employees and
Speaker 2: be like, hey, this person's here, and I I remember
Speaker 2: like was taken aback when I think it was like
Speaker 2: two Chains or like Walker Flock or I think it
Speaker 2: was Walker Flock who came like unannounced, and you know,
Speaker 2: I grew up listening to his music and it was
Speaker 2: just usually the announced, right.
Speaker 1: They'll hit me on.
Speaker 2: DM be like I want to check you out, and
Speaker 2: uh those dms get forwarded to me immediately. And but
Speaker 2: like just showing up unannounced, it it's not that often,
Speaker 2: but yeah, those two come to mind.
Speaker 3: They're just randomly just show up.
Speaker 2: And I got a text for like this guy's in
Speaker 2: the store, and I'm like, wait, are you sure? And
Speaker 2: then now I have cameras, so I'm like, yeah, okay.
Speaker 3: Okay, yeah look this, this this is how you know
Speaker 3: he's ball. He said.
Speaker 4: Now I got cameras, I can just see who you
Speaker 4: know who's in the store today.
Speaker 2: You should be I mean yeah, no, I mean like
Speaker 2: even like a little baby will come unannounced and uh
Speaker 2: be like oh he'll just come with like somebody who
Speaker 2: I knew was coming, like forty two Dugs coming and like,
Speaker 2: oh he's with baby and Rylo and everybody.
Speaker 3: You know.
Speaker 1: So it's like a whole crew that pulls up one day,
Speaker 1: you know.
Speaker 2: Yeah, Okay, Now, was there a moment where you was like, Okay,
Speaker 2: I'm outgrowing the Northlake Mall.
Speaker 1: I need my own space.
Speaker 3: You know.
Speaker 2: The North Lake Mall was like a lucky charm to me.
Speaker 2: I never really thought to leave. I was I was
Speaker 2: going to open a second store, but it was North.
Speaker 1: Lake Mall that wanted me out.
Speaker 2: And really, yeah, which is weird, right because you would
Speaker 2: think that I'm bringing in like good clients.
Speaker 1: The majority of the business of them all.
Speaker 4: Yeah, keeping American Deli alive, there's won't rule.
Speaker 2: You go to Wifie and you hit the American Deli.
Speaker 2: You go to American Deli, put the order in th
Speaker 2: handle your little Wifie, you pick it up right park,
Speaker 2: you park by the food court. Okay, Now they were
Speaker 2: I guess they didn't like the type of clientele we
Speaker 2: were bringing.
Speaker 1: You know, we have like arm guards.
Speaker 2: We had like people coming in with guns, and it's
Speaker 2: normal when you were dealing with high value pieces to
Speaker 2: walk out with security or something like that.
Speaker 1: You know, So I thought.
Speaker 2: I mean, they sole a portion of that mall to
Speaker 2: Emory and.
Speaker 1: It's just like their offices. So they thought they didn't geil.
Speaker 4: Well so okay, wait, Memory the the healthcare healthcare.
Speaker 1: Yeah, it's like their offices.
Speaker 3: Inside the mall. Yeah.
Speaker 1: Well it's converting. It's like a school too. There's a
Speaker 1: school there too. Yeah yeah, school.
Speaker 3: Yeah.
Speaker 2: So like there's saw like a J. C. Penny wing
Speaker 2: to one, the whole thing to one. God, then they
Speaker 2: converted inside.
Speaker 1: Yeah.
Speaker 3: When we went to.
Speaker 2: Shoot some content one of them, I took a little
Speaker 2: trip down memory lane.
Speaker 1: I was like, damn, it's not even here no more.
Speaker 3: They like, we don't want basically, we don't want rappers.
Speaker 2: Okay, so all right, man, so you moved to the
Speaker 2: new space. And I don't know if this was to
Speaker 2: commemorate what's what's the word commemorate the space?
Speaker 1: A lot of shoots, A video with Cardi B in
Speaker 1: your store, right, that's fire.
Speaker 2: Yeah, a lot of a lot of just a lot
Speaker 2: of has been around with us since day one. You know,
Speaker 2: I think I made her first chain. It was a
Speaker 2: little chain that said Mullah this one. She used to
Speaker 2: go by Mulatto R And uh.
Speaker 1: Yeah, So she.
Speaker 2: One of her managers, herself hit me up and we're like, hey,
Speaker 2: I want to shoot a video. And at that point
Speaker 2: she couldn't say who was it supposed to be in
Speaker 2: the video. It was like a hush hush thing, and
Speaker 2: she's like, can I use your space? And I would
Speaker 2: have said yes anyway, but then later I realized it
Speaker 2: was Cardi B with her, And yeah, it was like
Speaker 2: a whole day shoot. We had to close the store,
Speaker 2: but it's okay, you know, one day for sure.
Speaker 1: And then yeah, they just shot it.
Speaker 2: They had like a whole setup outside with their their
Speaker 2: their one of those caravans production and it's a small store,
Speaker 2: like I mean, the the show showroom is only one
Speaker 2: thousand square foot, so there was a whole production team.
Speaker 2: There's a director and there's like a lot of people.
Speaker 2: There's a tight space. And yeah, we made it work though.
Speaker 1: It was cool.
Speaker 3: Video came out fire too.
Speaker 2: I know, yeah it did it did it put a
Speaker 2: good spin on things. But now it's like, no, it
Speaker 2: it looked good in.
Speaker 1: The video for sure. Yeah I can see like they.
Speaker 2: Had the ad placements in there and we had ours,
Speaker 2: so it worked out well.
Speaker 1: Yeah, all right, so I gotta ask you a question
Speaker 1: why I need your help? Okay, Alisa.
Speaker 2: Up, Okay, What are the difference in diamonds and should
Speaker 2: people be concerned with how clear the diamonds are? Like
Speaker 2: you got vvs vs, and then what's after that s
Speaker 2: I one, S I two, I one I two, and
Speaker 2: then you also have lab diamonds. There's lab diamonds, now, yeah, okay,
Speaker 2: what are the difference between these? So the I mean
Speaker 2: first the clarity correct Yeah, yeah, So there's four seas.
Speaker 2: There's clarity, color, cut, and carrot carrott is. The size
Speaker 2: cut is actually very important which most people don't even
Speaker 2: look at, which is how well the diamond is cut,
Speaker 2: just how many facets is it an ideal cut, Like
Speaker 2: there'll be a diamond dispersion of light is if it's
Speaker 2: an ideal cut, we'll have more light dispersion than if
Speaker 2: it was a good cut or very good cut. Then
Speaker 2: there's color, which is graded from DEFG all the way
Speaker 2: down to Z. And then there's clarity. Clarity becomes the
Speaker 2: most popular thing. But clarity's VBS stands for very very
Speaker 2: small inclusions. What that is is just imperfections the diamond naturally,
Speaker 2: and so the less imperfections. The higher it is on
Speaker 2: the scale, VS goes to vs very small inclusions, then
Speaker 2: small inclusions then include it, and inclusions are just imperfection.
Speaker 2: So that's the grading. Now there's LAB diamonds is like
Speaker 2: it's like, you know, the rough comes from the earth.
Speaker 2: The rough in LAB diamonds is made in the lab.
Speaker 2: The cutting process, everything else remains the same. The grading
Speaker 2: process remains the same. Chemically they are the same, and
Speaker 2: but they were originated from the LAB.
Speaker 1: But it's but it is a real diamond.
Speaker 2: It is a diamond Chemically it's a diamond. But there's
Speaker 2: ways to tell the difference. We have machines in their
Speaker 2: store that will pick up LAB grown diamonds, you know. Yeah,
Speaker 2: so I mean they don't. I always say that once
Speaker 2: they make a handheld this machine is big, like it's
Speaker 2: ten thousand dollars machine that most you know, the kids
Speaker 2: on the street, Okay, But eventually there will be one, yeah,
Speaker 2: one handheld machine that you could just pull up on
Speaker 2: somebody and say this LAB a natural yeah, natural yeah,
Speaker 2: earth mind. Earth mind is the opposite of LAB.
Speaker 1: But should it should that matter? Should it matters?
Speaker 3: Like it's up to you.
Speaker 2: I mean, then you know you always had alternatives. If
Speaker 2: the guy who was wearing Mois and Nights, uh probably
Speaker 2: doesn't matters and nights and Nights a whole Moist Night's trash.
Speaker 1: It's like, it's it's the things be shot at what
Speaker 1: I see am on Instagram?
Speaker 2: Boy, and so so does what what is c zs okay?
Speaker 2: And that's that's fake. That's fake fake, and so is
Speaker 2: Mois and so Mois and Night.
Speaker 1: But what is that? Is that a stone or stone?
Speaker 1: It's it's its own stone that.
Speaker 3: It looks so shiny like glitter.
Speaker 1: But that thing is too shiny.
Speaker 2: It's shinier than I would say I've seen because I like,
Speaker 2: I like to look at diamonds. So I've seen a
Speaker 2: lab grow diamond and like a v V S and
Speaker 2: a VS. The lab grown looks nicer in quality than
Speaker 2: the VVS and the VS. Is that because it's lab grown.
Speaker 1: No, the VBS VS.
Speaker 2: The lab grown is graded on the same scale as
Speaker 2: diamonds are great. So you can have a VS lab
Speaker 2: grown and you can have a VVS natural. The VBS
Speaker 2: natural will shine more.
Speaker 1: And what's a bad get back?
Speaker 2: Get is a different cut of the diamond and it's
Speaker 2: still a diamond. You can cut diamonds in different shapes.
Speaker 2: You can cut them in the get cut, emerald cut,
Speaker 2: rating cut, cushion cut.
Speaker 1: You've heard of that, yeah, you know, and doing around.
Speaker 2: The round is the most popular. The round is the
Speaker 2: most expensive still, and so lab grown will lab growns
Speaker 2: you don't find included lab groans, okay, because the cutting
Speaker 2: and the making and the polishing of the diamond is
Speaker 2: all done by hand only the lab grown. The rough
Speaker 2: is made in the lab So if you get a
Speaker 2: bad rough, they're not going to go through the whole
Speaker 2: process of cutting it and making it perfect. That's all
Speaker 2: done by hand.
Speaker 1: That's expensive to do.
Speaker 2: They're just gonna throw that ship out and make a
Speaker 2: new one, you know, like because you can just make
Speaker 2: a new rough. And you've got colors because you got
Speaker 2: me these yellow canarios, right, it took you a minute
Speaker 2: to get these two.
Speaker 1: Yeah, it's like we don't you know what I mean,
Speaker 1: You had to find them for me.
Speaker 3: Yeah, it's like.
Speaker 2: It's I don't have the sources that well in the
Speaker 2: colored stones as I do with natch white stones. So
Speaker 2: but it was what a couple more phone calls than usual.
Speaker 3: Now, let me ask you this does Does the lab
Speaker 3: grown the lab diamonds?
Speaker 4: Do you think that's eventually going to affect like the
Speaker 4: jury business it already?
Speaker 1: Yeah, I think it is very much. I feel like
Speaker 1: the richest people are the ones who are like, man,
Speaker 1: I don't want to spend that much on this squear lab.
Speaker 1: No one's ever.
Speaker 2: Gonna second guess me, you know, because everyone knows who
Speaker 2: I am or how much money I got. So I
Speaker 2: feel like those I mean, I see the I see
Speaker 2: the reasoning, you know, right, Yeah, there's no way to
Speaker 2: tell the difference visually. I've seen a lot of artists
Speaker 2: also say that they have a fake set of jewelry
Speaker 2: that they'll wear out of town. So like, if they're
Speaker 2: out of town and they're traveling, they're not going to
Speaker 2: take their real jury, they'll have a fake version of it.
Speaker 1: Do people come to you for not so much artists?
Speaker 2: Artists take pride in like, yeah, I'll wear my shit
Speaker 2: whenever I go, you know, like I don't. I don't
Speaker 2: need to make a fake version of it.
Speaker 1: But I feel like like a.
Speaker 2: Lady with a big engagement ring, I've had to make,
Speaker 2: you don't replicas, So when you know, because they're susceptible
Speaker 2: regardless of where they go. Usually they're with their you know,
Speaker 2: but they don't have security and stuff like that, so
Speaker 2: they don't want.
Speaker 1: To risk taking.
Speaker 2: In fact, certain sizes of diamonds, their insurance company makes
Speaker 2: you make a to get it in shore. They'll be like, hey,
Speaker 2: you need to get a replica so you know, when
Speaker 2: you travel, we need you to have that.
Speaker 1: So it's once you get in a certain price point.
Speaker 2: So yeah, we do that, and it's generally gonna be
Speaker 2: like either CZ live growns are not like cheap cheap,
Speaker 2: so it's not gonna be a live grown, but it's
Speaker 2: probably a CZ.
Speaker 3: Got it.
Speaker 1: I'm learning, I'm learning these.
Speaker 2: I want to get into rolexes with you, man, because
Speaker 2: I got my we got we got our first rolex
Speaker 2: for you.
Speaker 1: I'm not wearing my BT wearing.
Speaker 2: Yeah, the rolex game is completely different than the diamond game.
Speaker 1: Is it or is it not? Yeah? The rolex or
Speaker 1: the watch game. Yeah, I mean, watches.
Speaker 2: Are so like available everywhere, right, Like especially world is
Speaker 2: a small place now, So you type in a model
Speaker 2: number of watch, you're gonna hit one hundred different sellers
Speaker 2: in your city that sell the watches. So it's a
Speaker 2: very competitive business, very competitive low margins, but you kind of.
Speaker 1: Have to low margins, meaning you don't make a big profit.
Speaker 2: No, no, like on a thirty thousand dollars watch, we'll
Speaker 2: make twenty five hundred if that, you know, which is
Speaker 2: not a great investment to prossy.
Speaker 1: You know, watch the right right right?
Speaker 2: So I mean if it sits on the shelf for
Speaker 2: six months, then it's actually not a goodbye. He'e what
Speaker 2: I'm saying, Like I could have used that thirty thousand
Speaker 2: feel true? Is it true that if when if you
Speaker 2: bust a watchdown, that loses value to the watch. That's
Speaker 2: a that's a good question. I think it's all depending
Speaker 2: on how many people are want a bust down. Like
Speaker 2: if you asked me that five years ago, I would
Speaker 2: say straight up no, you know, because five years ago
Speaker 2: people want it buzz down. So the demand is there,
Speaker 2: you're adding diamonds to it. As long as the demand
Speaker 2: is there, the value remains the supply demand. Yeah, so
Speaker 2: there was. Now people are moving away from buzz downs.
Speaker 2: I see a lot more Plane Jane watch weearers now
Speaker 2: in the hip hop community, and a lot of very
Speaker 2: expensive watches too. You know, like, and they saw the
Speaker 2: price of during COVID, the price watches were going crazy,
Speaker 2: and they saw it going up, and then you know,
Speaker 2: they saw their watch like wait this the word double now,
Speaker 2: you know, let me just get buy more of these.
Speaker 2: And I think that might have affected the trend, just
Speaker 2: like seeing it happen in front of you. But what
Speaker 2: happened was never going to happen again, that's my like.
Speaker 1: You mean during COVID with the spike and all.
Speaker 2: That, the price, I don't I feel like it was
Speaker 2: a one off thing and it didn't make any sense
Speaker 2: for a watch that is forty thousand retail to be
Speaker 2: selling for eighty thousand in the gray market. Gray market
Speaker 2: is outside of you know, anything reselling wise, it's called
Speaker 2: the gray market, and for it to be selling for
Speaker 2: double it it wasn't a sensible thing. But it did
Speaker 2: and people were buying it, you know, so it was
Speaker 2: I think that was a one off thing.
Speaker 4: Now, how influential are these rappers when it comes to
Speaker 4: what type of jury people buy in the market?
Speaker 2: Yea jury, I think very like I think the market
Speaker 2: trends are set by celebrities in general, not like ballplayers.
Speaker 1: I would say.
Speaker 2: Rappers streamers today, you know, like just celebrities in general.
Speaker 1: I feel like.
Speaker 2: You want to you know, like if Cardi b wears
Speaker 2: a Tiffany bracelet, I bet their cells go up. You
Speaker 2: know Van Cleef races, you know how there was a
Speaker 2: trend of people very popular.
Speaker 3: Yeah.
Speaker 2: I don't know who started that trend, but like you know,
Speaker 2: but it had to be one of these celebrities picking
Speaker 2: it up and introducing it to.
Speaker 3: Market.
Speaker 2: Yeah, a different market that they weren't used to seeing.
Speaker 2: You know, like Van Cleef has their regular clientele for
Speaker 2: one hundred years, but it didn't make it so mainstream
Speaker 2: until the last few years.
Speaker 4: Yeah, because now you see every It's like once you
Speaker 4: see a big celebrity wear or something, then I said, okay,
Speaker 4: this is about to go up.
Speaker 3: This is about to go up. Everybody's going to start
Speaker 3: wearing this now.
Speaker 1: Yeah, I think there is a trend. Petech Philippe.
Speaker 2: I remember I bought myself one in like twenty fifteen.
Speaker 2: It's a fifty seven eleven Nautilus, which is their basic
Speaker 2: model on the version that you guys see a lot.
Speaker 2: It's that cushion shape and I paid thirty K.
Speaker 3: You know.
Speaker 1: Now the watch is worth a hundred K.
Speaker 2: But there was a this was like before I sold it.
Speaker 2: I didn't make that hundred I sold it too early.
Speaker 2: But but what I was saying is like before even COVID,
Speaker 2: because people were icing out Paddox and like there was
Speaker 2: mentions and songs and stuff like that, there was a
Speaker 2: direct correlation to its price increase, like that twenty eight
Speaker 2: was a forty you know, And I noticed that too,
Speaker 2: right the paddic Yeah, yeah, I'm sure they do. They
Speaker 2: will never say they do, but they do.
Speaker 4: They definitely noticed that if a big rapper go out
Speaker 4: and shout them out and said this is what I'm rocking, Yeah,
Speaker 4: and they they sales are going to go up.
Speaker 1: Man.
Speaker 2: But the brands are so pretentious and like they like
Speaker 2: want to keep their origins the same. And I don't
Speaker 2: know if how they they noticed it. I wonder even
Speaker 2: I don't know how.
Speaker 1: They react to it.
Speaker 3: Is that the good thing?
Speaker 1: That thing?
Speaker 2: Like I don't know how they're actually in the back
Speaker 2: being like, hey, we want this publicity or we don't
Speaker 2: want this publicity. But I think AP for example, like
Speaker 2: they collab with rappers, like they just collabed last year,
Speaker 2: big for them, you know, before that they collabed with
Speaker 2: ball players like Lebron and I think I see the
Speaker 2: chay Z had an ap collab, so they're with it, Paddock.
Speaker 2: I haven't really heard any.
Speaker 1: Kind of collapse you know what about Rolex. No, no collapse.
Speaker 2: I only see Rolex collab with like big athletes, you know,
Speaker 2: because I go on the website and I see like
Speaker 2: the big tennis player, I forget his name, Uh one
Speaker 2: of the Yeah, yeah he had I don't know if
Speaker 2: it was his watch, but he was where it was wearing.
Speaker 2: You know what I'm saying on their website wimbled when
Speaker 2: you watch and.
Speaker 1: You'll see Rolex clock.
Speaker 3: So yeah, no, I do know exactly.
Speaker 1: So he was the champion.
Speaker 2: Whoever the champion is, they'll get their photo shoot. Ye
Speaker 2: where the I think it's that I forget the name
Speaker 2: of the.
Speaker 1: But I've never seen them do or anything with like
Speaker 1: entertainers like I've never seen it.
Speaker 2: I've seen entertainers customized, but I've never seen Rolex do
Speaker 2: a partnership or a collapse.
Speaker 1: That's interesting only athletes.
Speaker 4: Now, some rappers gonna have a deal pretty soon with Roles.
Speaker 4: Don't know, they're gonna say that I was the first rapper,
Speaker 4: I don't.
Speaker 1: Role, don't care. Rolex is like Ferrari, You're you're gonna
Speaker 1: come to me whether you want to or not.
Speaker 2: That's King King still Yeah, okay, all right, so uh
Speaker 2: two more things waffy.
Speaker 1: First thing is like, is there ever like a there's
Speaker 1: never like jewelry beef between jewelers, right or I'm just
Speaker 1: ask you what.
Speaker 3: You can say, no comment.
Speaker 1: I mean, I think it's like it's a competition.
Speaker 2: Okay, but there's I mean, do you guys often know
Speaker 2: each other privately, sometimes like friends or friends.
Speaker 1: I've been friends with every jeweler I've met.
Speaker 3: You know.
Speaker 1: In fact, I have jewelers who will call me now
Speaker 1: and be like, hey, is this fake? Is it real?
Speaker 1: Is this you know, like asking me for advice?
Speaker 2: And I'm very upfront with it because I had somebody
Speaker 2: that I got advice from when I was coming up,
Speaker 2: you know, so it's just yeah, sure, don't buy that
Speaker 2: for this price.
Speaker 1: This is the price it sells for. Don't pay more
Speaker 1: than that.
Speaker 3: You know.
Speaker 2: Even today, I get people I whole sale too, so
Speaker 2: to other jewelry stores. So if they need something, they'll
Speaker 2: call me for sale. It's you know, a sale is
Speaker 2: a sale. I understand it, you know. So I'll sell
Speaker 2: it to them at a wholesale price and they'll sell
Speaker 2: it to their retail. So you can't beef and like
Speaker 2: really be closed minded in this business and expect to
Speaker 2: grow because you're just gonna you know, you have to
Speaker 2: work together.
Speaker 4: Is there is there ever any jewelers in a business
Speaker 4: you have to say nobody name that you know that
Speaker 4: you like, Hey, man, don't don't buy from them them
Speaker 4: over there because they selling?
Speaker 3: Yeah?
Speaker 1: No man? Or do you not say anything? I tend
Speaker 1: not to. You know, there's two ways of selling jewelry.
Speaker 1: You can.
Speaker 2: You can hate on the competition and sell it that
Speaker 2: way and be like, my stuff's better, and or be like, hey,
Speaker 2: I like what you purchased, but look at what I
Speaker 2: got to you know. I choose the latter always. It's like,
Speaker 2: just look at my price point, look at what I
Speaker 2: can do if you feel like it's better.
Speaker 1: Than chop with me. If you're not, you know, and
Speaker 1: you let your your your jewelry or your work like
Speaker 1: kind of talk. And I prefer it that way.
Speaker 3: Now, how did your dad come up with with with
Speaker 3: these games?
Speaker 2: My dad, man, that's his bienness thing like at dinner
Speaker 2: table as growing up, he would have two questions for
Speaker 2: me and my sister each like, you know, some random
Speaker 2: thing he thought of or learned that day, and he
Speaker 2: would ask us a question, or it could be just
Speaker 2: the repeated questions. You know, what is a plus beat
Speaker 2: the whole cube? I know that back of my head
Speaker 2: a square plus, you know, like because I've regurgitated that
Speaker 2: so many times. And but yeah, that's been his thing.
Speaker 2: So now it's like, I think it was the first
Speaker 2: question he asked. I think it was P and B
Speaker 2: Rock again rest in Peace, and it was, and my
Speaker 2: guy filmed it and he posted and it went viral.
Speaker 1: It's still viral.
Speaker 2: Actually, you've seen that one, the P and B one. Yeah,
Speaker 2: and that's the same thing. Yeah, that's the same same thing.
Speaker 2: Like now he's kind of running out now.
Speaker 1: But man, you got two guys the feeling for you.
Speaker 1: We got you. We're gonna implement that.
Speaker 3: I'm gonna go g B T chat T. I didn't
Speaker 3: even used it yet.
Speaker 1: I haven't tried it.
Speaker 3: Every everybody's using I haven't even tried it yet.
Speaker 1: I haven't tried asking them for riddles. I bet they
Speaker 1: would be you'll probably get a limit. You'll get an
Speaker 1: unlimited amount of riddles. Too easy. All right, man, We
Speaker 1: appreciate you.
Speaker 2: Man.
Speaker 1: We got to definitely do a part two.
Speaker 3: Sir.
Speaker 2: I just you're our first jeweler we ever interviewed. I
Speaker 2: felt like, this is cool. We appreciate you. We do
Speaker 2: have something called mental health check in. Hey, guys, Waffy
Speaker 2: from Jewelry and Limited just wanted to say, you know,
Speaker 2: stay stay true to what you guys want to do
Speaker 2: and uh and work hard.
Speaker 3: Man.
Speaker 1: There's no replacement for hard work. It's coming. Just just
Speaker 1: stay true. Yeah, and then when the when the bag
Speaker 1: get there, shot with the Waffy way