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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J.

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Speaker 2: Trump's leadership.

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Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

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Speaker 1: Under President Trump, attempted illegal border crossings are at the

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Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

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Speaker 1: aliens have been arrested. If you are here illegally, your

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Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,

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Speaker 1: and deported.

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Speaker 2: You will never return.

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Speaker 1: But if you register using our CBP home app and

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Speaker 1: leave now, you could be allowed to return legally. Do

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Speaker 1: what's right.

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Speaker 2: Leave now.

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Speaker 1: Under President Trump, America's laws, border and families will be protected.

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Speaker 3: Sponsored by the United States Department of Homeland Security.

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Speaker 4: All right, welcome back, guys. Yeah, yeah, yes, we have

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Speaker 4: a great conversation ahead of us today. We have Carolyn Arison,

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Speaker 4: CEO and founder of It's a ten Enterprises, So beauty hairline.

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Speaker 4: You might be familiar with our guy Fat Joe and

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Speaker 4: recently Nori cal It and Dan Else. Yeah, Kelsey for short,

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Speaker 4: that's a big one. Then what was the model? Tyson?

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Speaker 4: Tyson Beckford. But years and years in the beauty industry

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Speaker 4: has built a beauty empire. And I don't know if

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Speaker 4: this is correct or not, but I read with it

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Speaker 4: said five hundred million dollars in annual sales and operations

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Speaker 4: in over one hundred and seven countries.

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Speaker 2: We're up to one hundred and twenty five countries, and yeah,

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Speaker 2: I would say the sales are you know, at least

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Speaker 2: that much. At least we are privately owned companies, so

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Speaker 2: we don't report to anyone, but those are retail retail

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Speaker 2: numbers is booming.

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Speaker 4: Yeah, yes, can you gradually you name you were named

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Speaker 4: Forbes fifty fifty over fifty, that's right.

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Speaker 2: Yeah, that was a complete honor.

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Speaker 4: Congratuats rewinded ten which aka Rwanda time. Yeah we know

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Speaker 4: it's been coined by cal It, Faed Joe and now

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Speaker 4: Norris involved with it. Kelsey, Travis, Kelcey and Tyson Beckford. Yeah,

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Speaker 4: so that's like the just for men kind of thing.

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Speaker 4: But right is a dive for your beer.

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Speaker 2: Is it is hair and dye beard that's in a box.

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Speaker 2: But it's very different than just for men. We've raised

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Speaker 2: the bar within that category and really have brought a quality,

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Speaker 2: professional Italian color to the masses. So you know, it's

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Speaker 2: just it's the same concept but a little better high quality.

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Speaker 5: Yes, of course, of course.

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Speaker 4: And it's all open to us. I saw it in CVS.

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Speaker 4: That's right, it's all.

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Speaker 2: Over all of these beauty I'm going in Target, about

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Speaker 2: to launch in Target.

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Speaker 4: So yeah, picking up a lot of steams, a lot of.

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Speaker 5: Things about beards. You know, we know a thing it

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Speaker 5: two about.

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Speaker 2: Them, just a little bit.

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Speaker 4: Yeah. So first and fore, well, thank you for joining us.

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Speaker 2: Appreciate it, our pleasure, my pleasure, Thank you for having

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Speaker 2: me absolutely so.

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Speaker 4: Yeah. So you've built this empire and one hundred and

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Speaker 4: twenty smidd countries and over five hundred million dollars annual sales.

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Speaker 4: But where does it start? Like, what's the origin story?

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Speaker 4: Have you become an entrepreneur? Start in this country. I'm

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Speaker 4: starting this company and in.

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Speaker 2: This country because we're blessed to be able to do that, right,

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Speaker 2: it's super important that we know we have those freedoms.

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Speaker 2: So I really started as a hairdresser. I've been in

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Speaker 2: the beauty industry for forty two years, and those annual

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Speaker 2: sales are just It's a ten haircare sales. So I

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Speaker 2: started It's a Ten Haircare eighteen years ago after I

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Speaker 2: stood behind the chair for twenty years, and so really

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Speaker 2: kind of migrated into manufacturing after being a hairdresser and

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Speaker 2: a salon owner. My first company that completely failed, lost

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Speaker 2: everything and took our last few dollars eighty thousand dollars,

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Speaker 2: me and my partner forty thousand each, and started It's

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Speaker 2: a Ten Haircare with just one bottle because that's all

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Speaker 2: we could afford. And we started with the miracle leaving product,

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Speaker 2: which now sells over eleven million bottles a year just

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Speaker 2: in the United States. So that particular company really exploded,

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Speaker 2: and in twenty seventeen, I bought my partner out, so

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Speaker 2: I'm the only Latina owned professional haircare brand of my

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Speaker 2: size in the world. And really it's just my years

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Speaker 2: of passion for the beauty industry and really looking to

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Speaker 2: raise the bar in many categories. I saw you introduce

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Speaker 2: me as It's a ten enterprises, and that's really what's

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Speaker 2: evolved out of all my years of experience is many

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Speaker 2: beauty brands, rewind At ten being one of them, and

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Speaker 2: super excited about that one, and so we're working on

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Speaker 2: Rewind her ten. So going to just keep going and

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Speaker 2: really bringing you know, great things to the consumer and

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Speaker 2: to the professional hairdresser.

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Speaker 6: So this is I mean, it's an incredible story. Right,

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Speaker 6: you start as a product, and I want to talk

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Speaker 6: about the product. The first one right to leave it

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Speaker 6: the magical leave in because as you're creating that product,

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Speaker 6: one of the toughest things to do in haircare, especially

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Speaker 6: in beauty, is to market that to the masses.

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Speaker 5: So how did you make this product? How did you

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Speaker 5: know it was the product? And how did you get

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Speaker 5: it into the right people's hands so that people can

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Speaker 5: know about it?

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Speaker 2: So, you know, I think my frustration behind the chair

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Speaker 2: really looking to create something that will see simple, easy

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Speaker 2: to use, multifunctional, not only could the hairdresser understand it,

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Speaker 2: but the consumer could understand it was really what I

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Speaker 2: sought out to do and in that process obviously getting

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Speaker 2: it into hairdresser's hands. So we started off within the

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Speaker 2: professional sector. Cosmo prof which is owned by Sally Beauty Holdings.

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Speaker 2: It's professional distribution center only so to hair salons. So

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Speaker 2: we started off with them with the one bottle only

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Speaker 2: in California. God God bless California right now with what

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Speaker 2: they're going through. I'm super supportive of them. We just

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Speaker 2: donated a half million dollars in products because that's where

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Speaker 2: we started, and we got it into hairdresser's hands, gave

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Speaker 2: out free samples, and it just went like wildfire across

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Speaker 2: the United States. So it was really about it says

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Speaker 2: ten things on the back. The names are simple, the

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Speaker 2: colors pop, they're very Latina brighten, you know, bubbly colors.

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Speaker 2: And it was really just bringing something to the industry

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Speaker 2: that I really felt it needed and really getting it

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Speaker 2: into hairdresser's hands because that's how brands are built, through

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Speaker 2: passion and through that organic really brands that last forever,

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Speaker 2: Like i mean, we're eighteen years into this now, so

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Speaker 2: ones that really have legs. I'm a strong believer in

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Speaker 2: starting slow and steady helped that mountain and so that's,

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Speaker 2: you know, that's how we started another name.

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Speaker 6: It's a tens when we think ten ten out ten.

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Speaker 6: Perfection of course is that where the origins we don't

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Speaker 6: put this product out.

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Speaker 5: It's perfection.

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Speaker 2: And not only that, I actually work with chemics to

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Speaker 2: develop the formulas excuse me. And it was that process

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Speaker 2: when I would say to them, Hey, you know what,

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Speaker 2: this is only a six, send it back, do this?

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Speaker 2: Do that add more slip? I wanted to do this

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Speaker 2: and I kind of created these hybrid products that really

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Speaker 2: became very, very loved throughout society. So that's really where

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Speaker 2: it came from. Striving for that ten always, but sometimes

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Speaker 2: it's a process and realizing that you know what, you

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Speaker 2: have to work towards that little by little.

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Speaker 4: So when you started, did you have a relationship with

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Speaker 4: the chemist, with the manufacturers, with the wholesales, or is

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Speaker 4: from your expertise in the beauty industry already or you

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Speaker 4: just kind of went and figured it out on your own.

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Speaker 2: Yeah, we figured it out little by little. We made

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Speaker 2: some connections. California is a big hub for a lot

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Speaker 2: of the manufacturing as well, and the beauty industry. A

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Speaker 2: lot of it starts there. But we had made some

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Speaker 2: connections through some other brands and people, the chemists behind them,

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Speaker 2: so we just started working with them, and you know,

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Speaker 2: I got in deep and got my hands dirty and

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Speaker 2: really worked heavy with the chemists to really create unique products.

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Speaker 4: How'd you market it?

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Speaker 2: You know, as I mentioned, a big part of it

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Speaker 2: obviously was pop of color, unique concept. It's a ten

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Speaker 2: does ten things, multifunctional, kind of very eye catching from

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Speaker 2: the beginning. But really the marketing in the beginning was

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Speaker 2: mass sampling, and that was unusual for then. You know,

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Speaker 2: they had done it years ago, but they'd gotten away

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Speaker 2: from it. So we were literally giving off full sized

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Speaker 2: bottles left and right, millions some are probably one of

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Speaker 2: the largest sampling campaigns in the history of the beauty world.

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Speaker 2: At one point we gave them so we were giving

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Speaker 2: the hairdressers, and then as we grew and scaled, we

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Speaker 2: gave two million bottles to Ulta stores across the United States.

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Speaker 2: So we really kind of to this day, when we

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Speaker 2: launch in a new country, we give out little two

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Speaker 2: around sample bottles and people get hooked once they use it.

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Speaker 2: It's one of those products. It's I call it a

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Speaker 2: golden formula within the industry. It is that life changing

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Speaker 2: to people. So and that's how we're able eighteen years later,

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Speaker 2: even being knocked off so many times, we've been able

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Speaker 2: to really keep our market share, it's quality, it's a tad,

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Speaker 2: it's a t.

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Speaker 6: So that's part of it that it's a competitive industry.

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Speaker 6: But you said something very important earlier. You said that

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Speaker 6: you're one of very few latinos in the space. And

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Speaker 6: so when you're starting this, who are you looking to

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Speaker 6: to say, like, hey, I can get advice from this

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Speaker 6: person or are you relying on your peers and pretty

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Speaker 6: much your customers as a test base to figure out

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Speaker 6: how you're going to build this?

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Speaker 2: You know, I think part of it is my years

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Speaker 2: of experience. You know, I touched thousands of heads and

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Speaker 2: use thousands of products, so I kind of have a

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Speaker 2: feeling for really what is what I should bring to

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Speaker 2: market and how. But really it is my peers. You know,

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Speaker 2: you have other hairdressers testing them, you have you know,

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Speaker 2: consumers testing them. It is a whole process, and you know,

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Speaker 2: sometimes it's not always perfect. There's times when you know,

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Speaker 2: what I put a product out and doesn't do so good,

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Speaker 2: you know, and maybe maybe I bring it back to

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Speaker 2: market later. I just remarket it marketing is really important

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Speaker 2: as well, and I think keeping things very simple and

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Speaker 2: easy for people to understand is where I kind of

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Speaker 2: came in the back door. You know, at the time

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Speaker 2: when I launched the company in two thousand and six,

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Speaker 2: as you mentioned, the market was oversaturated. It was very competitive.

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Speaker 2: I mean I was up against the Lorel P and G.

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Speaker 2: These are multimillion dollar marketing budgets and we were like

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Speaker 2: the little train that came from behind and just like

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Speaker 2: I think again, I think I can and really kind

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Speaker 2: of that came in the back door through the mass

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Speaker 2: sampling campaigns.

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Speaker 4: So you have the mass sampling campaigns is going good.

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Speaker 4: But is that you said your first attempt you actually

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Speaker 4: ended up foot failing, right.

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Speaker 6: eighteen sixty five. Brilliantly boring since eighteen sixty five is

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Speaker 6: a service mark of the PNC Financial Service Group, Inc.

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Speaker 6: P and C Bank National Association member FDIC.

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Speaker 5: Erness What's Up?

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Speaker 6: You ever walk into a small business and everything just

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Speaker 6: works like The checkout is fast, the receipts are digital,

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Speaker 6: tipping is a breeze, and you're out the door before

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Speaker 6: the line even builds odds are they're using.

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Speaker 5: We love supporting.

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Speaker 6: Businesses that run on Square because it just feels seamless.

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Speaker 6: Whether it's a local coffee shop, a vendor at a

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Speaker 6: pop up market, or even one of our merch partners.

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Speaker 6: Square makes it easy for them to take payments, manage inventory,

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Speaker 6: and run their business with confidence, all from one simple system.

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Speaker 6: If you're a business owner or even just thinking about

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Speaker 6: launching something soon, Square is hands down one of the

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Speaker 6: best tools out there to help you start, run, and grow.

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Speaker 6: It's not just about payments, it's about giving you time

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Speaker 6: back so you can focus on what matters most Ready.

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Speaker 6: To see how Square can transform your business, visit Square

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Speaker 6: dot com backslash, go backslash eyl to learn more. That's

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Speaker 6: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate,

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Speaker 6: pushing your vision forward.

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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang from Al Salvador accused

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Speaker 1: of murdering a Texas man of Venezuelan charged with filming

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Speaker 1: and selling child pornography in Michigan. These are just some

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Speaker 1: of the heinous migrant criminals caught because of President Donald J.

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Speaker 2: Trump's leadership.

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Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.

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Speaker 1: Under President Trump, attempted illegal border crossings are at the

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Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal

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Speaker 1: aliens have been arrested. If you are here illegally, your

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Speaker 1: next you will be fine nearly one thousand dollars a day,

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Speaker 1: imprisoned and deported, you will never return. But if you

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Speaker 1: register using our CBP home app and leave now, you

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Speaker 1: could be allowed to return legally. Do what's right.

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Speaker 2: Leave now.

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Speaker 1: Under President Trump, America's laws, border and families.

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Speaker 2: Will be protected.

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Speaker 3: Sponsored by the United States Department of Homeland Security.

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Speaker 4: How did that actually go from having a success to

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Speaker 4: actually not working out?

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Speaker 2: That's great question because as we all know, right our

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Speaker 2: failures are opportunities to grow and learn. So when we

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Speaker 2: first started, as you mentioned, we basically kind of just

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Speaker 2: were diving in headfirst and learning as we went, and

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Speaker 2: we really did everything to Ola Carte. You know, we

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Speaker 2: had a separate chemist and a separate ingredient company, a

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Speaker 2: separate label company, a separate sprayer company, a separate bottle company,

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Speaker 2: and to create the cohesive product on the shelf and

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Speaker 2: have all those vendors come together simultaneously was difficult. We

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Speaker 2: had a lot of QC issues, and so we learned,

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Speaker 2: I think, to really work with more one stop shops

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Speaker 2: and really finding vendors and people to help you bring

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Speaker 2: your vision to life that maybe have a few different

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Speaker 2: services under one roof, and that helps a lot. You know,

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Speaker 2: you need to streamline your manufacturing. So when you can

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Speaker 2: actually go into a house, let's say it's a bottling

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Speaker 2: house that has all the caps, it has all the

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Speaker 2: design teams, it has all the labeling companies right where

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Speaker 2: in these cohesive teams now that are out there, It's

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Speaker 2: like why go to a plumbing store or go to

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Speaker 2: an electrical store when you can go to home depot.

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Speaker 2: So understanding that sometimes working smarter and not always harder,

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Speaker 2: and I know that's a very cliche phrase. We all

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Speaker 2: work very hard, but there is there are ways that

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Speaker 2: you can make your time more proficient and really learn

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Speaker 2: the ropes and how to really truly manufacture in a

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Speaker 2: very efficient way.

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Speaker 6: Yeah, we've been, you know, standing by that line, right

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Speaker 6: you you gotta work smart. You said a lot of

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Speaker 6: things just now in terms of somebody was trying to

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Speaker 6: start about building that team, making it simple. One of

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Speaker 6: the things we always stress is in order to have

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Speaker 6: a business that's going to be successful and scalule, you

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Speaker 6: have to start with low overhead. Right, So in this

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Speaker 6: business in the early stages, I know you said you

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Speaker 6: brought out your partner, but like, how cash intensive was

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Speaker 6: it or wasn't it when you're starting to build this

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Speaker 6: and get in the bottles and getting manufacturing and finding

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Speaker 6: the simplest way to do it.

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Speaker 2: Yeah, that's a great question because I think we're definitely

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Speaker 2: one for the textbooks. I think Harvard needs to do

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Speaker 2: a study on us. We actually had very little money,

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Speaker 2: as I mentioned, so it's just me and my partner working. Originally,

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Speaker 2: I kind of ran the inside, designed everything and made

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Speaker 2: sure everything was flowing, and he was outside sales, and

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Speaker 2: so we grew very slow, but steady, and as we grew,

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Speaker 2: we just would hire only what we needed and sometimes

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Speaker 2: outside consultants. So ten ninety nine's and to this day

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Speaker 2: we run very kind of leaning me. I think we

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Speaker 2: have twenty five employees, and I think companies my side

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Speaker 2: usually have one hundred at least.

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Speaker 5: I'm just thinking about the sales. Twenty five people.

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Speaker 2: Yeah, we have twenty five employees. Yeah, so we may

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Speaker 2: even have twenty seven, now, you know what I mean.

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Speaker 2: We're growing big, hard and strong, are so? But yeah,

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Speaker 2: I think that it's it's really important, you know. I

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Speaker 2: have the mindset that growing slow and study is the

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Speaker 2: way to long term success. I think part of the

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Speaker 2: problem today and the mindset of people and entrepreneurs is

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Speaker 2: that they need to explode and they need to do

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Speaker 2: everything at once. And I'm not really a believer in that.

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Speaker 6: You know.

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Speaker 2: It's you know how they always say you're an overnight success,

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Speaker 2: But it took me eighteen years, and that's really where

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Speaker 2: we're at. It's actually forty two years. It's a lifetime

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Speaker 2: of living and breathing one thing, the beauty industry, and

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Speaker 2: staying consistent and persistent, and so you know, to me,

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Speaker 2: that's the key to success. They say that the fastest

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Speaker 2: way to the top is slow and steady.

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Speaker 4: So you so you start, you have some trouble, you

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Speaker 4: get back on track, you figure how to you know,

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Speaker 4: consolidate things. When do you really start to hit your stride, Like,

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Speaker 4: at what point do you start to really take off?

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Speaker 2: You know, it's probably two years into it we really

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Speaker 2: started seeing so it failed year one. The other company

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Speaker 2: really failed within probably the first yeah, eighteen months to

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Speaker 2: twenty four months. We kind of migrated that company into

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Speaker 2: our new one, but we had we had to shut

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Speaker 2: down the old one and literally start a whole new

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Speaker 2: brand in a new company. So but you know, we

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Speaker 2: tried to kind of take some of the inventory and

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Speaker 2: you know, work through it and do some things to

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Speaker 2: help subsidize our new company a little bit. But we

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Speaker 2: also had built some of those relationships and so we

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Speaker 2: kind of you know, worked with some of the relationships

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Speaker 2: in a way that helped us work through into the

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Speaker 2: new company. So listen, everything is is is that whole

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Speaker 2: relationship base. So much of every industry, right, it's all about.

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Speaker 4: That that working and what made it go to the

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Speaker 4: more It was.

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Speaker 2: Probably a combination of things. It was a magical recipe.

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Speaker 2: It really was. And it was a timings thing where

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Speaker 2: the distributor that we were working with, I just saw sorio.

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Speaker 2: So they were willing to give us a shot one

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Speaker 2: little bottle. Right, They were like, hey, we need, you know,

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Speaker 2: some new brands. Let's let's give it a try. And

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Speaker 2: it took off like wildfire. I mean, that's the miraculous

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Speaker 2: part of it. It truly is a miracle that has

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Speaker 2: just really you know, blossomed into this massive for a

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Speaker 2: wide brand.

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Speaker 6: So after you get the first product, this is always

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Speaker 6: tough in business knowing when to scale and create more.

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Speaker 6: I mean, I got the list here, I can run

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Speaker 6: them most So you got it's a ten herecare, it's

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Speaker 6: a ten tools extentions, how are you realizing and analyzing? Okay,

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Speaker 6: it's time to add an extension to this empire. It's

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Speaker 6: time to add an extentid to this empire. And now

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Speaker 6: you look and it's like, well, we really have an.

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Speaker 2: Empire, right, you know. I think part of it is

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Speaker 2: your gut, but also it's financial literacy. It's absolutely key

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Speaker 2: to success. Knowing when to spend, how to spend, how

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Speaker 2: to manage it, and how to manage growth. I think

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Speaker 2: that tends to be the downfall a lot of entrepreneurs.

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Speaker 2: They aren't quite sure how to actually manage that growth

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Speaker 2: and and not get themselves into much debt, not to

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Speaker 2: expand too quickly. And I mean that's that's a major

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Speaker 2: part of it, because so many people want to hurry

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Speaker 2: up and just move into the next categories and expand

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Speaker 2: when actually they haven't solidified the last one. So it's

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Speaker 2: really really important to get those legs under your initial

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Speaker 2: acquisitions and your brands. And we just made our first acquisition.

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Speaker 2: That's why I say acquisition, and so yeah, I mean

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Speaker 2: it's as I mentioned, you know, it took it took years,

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Speaker 2: and we were completely self funded the whole time, so

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Speaker 2: as money would come in, we would reinvest. And that's

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Speaker 2: really unusual. I mean a lot of companies bring a

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Speaker 2: venture to grow, and it's it's very common in today's

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Speaker 2: world obviously to borrow money. We didn't do a lot

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Speaker 2: of that. We let the company grow itself. And I'm

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Speaker 2: old school when it comes to finances. I'm kind of

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Speaker 2: like that Latina Susie Orman as far as how I

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Speaker 2: how I manage my money if I can't afford it,

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Speaker 2: I don't do it and I don't buy it, and

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Speaker 2: I live that way to this day even as someone

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Speaker 2: as a wealthy person.

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Speaker 4: So what role has like beauty influencers played. Do you

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Speaker 4: guys utilize that at all? Because that's something that's become really.

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Speaker 2: Big And listen, you know, for an eighteen year old

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Speaker 2: brand to literally migrate through the times and still remain

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Speaker 2: relevant and you know, have our demographic go down seven

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Speaker 2: years over the last few years because we are engaging

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Speaker 2: in the social media and the influencers in the ways

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Speaker 2: of today. I mean, when I started this company, we

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Speaker 2: were doing magazine's you know, I mean, technology wasn't even there.

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Speaker 2: So that's the president of the company, Jeff Aronson, who's

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Speaker 2: absolutely brilliant, who was also behind the marketing of Rewinded

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Speaker 2: ten putting the guys faces on the boxes. Got your husband,

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Speaker 2: that's my husband, yes, and so yeah, I mean that's

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Speaker 2: really keeping up with the times is such an important

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Speaker 2: part of any brand, and not only with technology in

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Speaker 2: what you're actually creating, So you know, the newness of

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Speaker 2: the products and keeping up with the styles and everything

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Speaker 2: is such a major part of it. And that's how

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Speaker 2: I think where a lot of brands get challenged time.

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Speaker 4: Did you accept that right away? Because that's difficult. Like

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Speaker 4: Blockbuster went out of business because they didn't realize what

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Speaker 4: was happening, right, So a lot of companies don't actually

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Speaker 4: understand things until it's too late. So this whole beauty

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Speaker 4: influencer thing, I would assume people kind of didn't fully

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Speaker 4: understand it at first. So did you realize right away

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Speaker 4: or was it did it take time to appreciate social media?

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Speaker 2: Great question. So in twenty seventeen, when I became sole

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Speaker 2: owner of the company, and I had so much vision

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Speaker 2: about how I was going to literally become the driver

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Speaker 2: of the brand bus and literally take control of my

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Speaker 2: distribution for the first time every really in the history

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Speaker 2: since it's been incepted, you know. So I had all

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Speaker 2: these ideas, I want to expand distribution and change the company.

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Speaker 2: But I also knew that we really needed to come

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Speaker 2: into the ages right And that's where Jeff came in

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Speaker 2: and he said a couple of things, because we negotiated

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Speaker 2: him becoming on you know and working with it a

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Speaker 2: ten and he said, I'll do it under one condition

436
00:23:44,000 --> 00:23:46,639
Speaker 2: that you come from behind the curtain, Ez and you

437
00:23:46,760 --> 00:23:50,320
Speaker 2: become the face of the brand because social media is

438
00:23:50,400 --> 00:23:52,200
Speaker 2: the way of the future and we need to also

439
00:23:52,280 --> 00:23:54,600
Speaker 2: build e commerce, and he's a genius at all of that.

440
00:23:55,320 --> 00:23:58,520
Speaker 2: And I love technology. I always have. I've always been

441
00:23:58,800 --> 00:24:02,920
Speaker 2: a Mac person and the newness and technology, so I

442
00:24:03,080 --> 00:24:05,840
Speaker 2: was very receptive to it, but also was a little

443
00:24:05,840 --> 00:24:11,639
Speaker 2: bit afraid because it's expensive. When I first owned the company,

444
00:24:11,720 --> 00:24:14,040
Speaker 2: we had a website that said hi, we're it's a

445
00:24:14,119 --> 00:24:16,040
Speaker 2: ten and had pictures of our products. Because we were

446
00:24:16,080 --> 00:24:19,560
Speaker 2: professional only, we had distributors. You couldn't buy from us directly.

447
00:24:20,240 --> 00:24:22,560
Speaker 2: The first thing he did was create a website and

448
00:24:22,680 --> 00:24:27,160
Speaker 2: we started marketing directly to consumer. And I mean that's

449
00:24:27,760 --> 00:24:31,000
Speaker 2: literally grown thousands of percent over the last few years.

450
00:24:31,400 --> 00:24:33,560
Speaker 2: It is a major part of our business, and obviously

451
00:24:33,680 --> 00:24:37,560
Speaker 2: using the technology to cultivate that business is now a

452
00:24:37,640 --> 00:24:40,040
Speaker 2: way of life for us, and it's exciting. We're getting

453
00:24:40,080 --> 00:24:43,560
Speaker 2: more and more involved in it all the time, and yeah,

454
00:24:43,880 --> 00:24:44,320
Speaker 2: I love it.

455
00:24:45,200 --> 00:24:45,880
Speaker 5: That's incredible.

456
00:24:45,960 --> 00:24:49,399
Speaker 6: So I mean that speaks a lot to having a

457
00:24:49,440 --> 00:24:52,000
Speaker 6: strong team. And when you have a lean team, like

458
00:24:52,080 --> 00:24:55,120
Speaker 6: you said, twenty five maybe twenty seven, now, you kind

459
00:24:55,160 --> 00:24:57,720
Speaker 6: of have to get it right right. You've got to

460
00:24:57,760 --> 00:24:59,920
Speaker 6: get it right when you're running that then what teams?

461
00:25:00,000 --> 00:25:02,960
Speaker 6: So what's that process like of bringing people on and

462
00:25:03,119 --> 00:25:06,119
Speaker 6: realizing it's a good fitter not for you, right, because

463
00:25:06,160 --> 00:25:09,840
Speaker 6: at some points, as you said, as you start scaling more,

464
00:25:10,280 --> 00:25:12,000
Speaker 6: you have less time for yourself, so you have to

465
00:25:12,040 --> 00:25:13,280
Speaker 6: put people in positions of.

466
00:25:13,320 --> 00:25:15,600
Speaker 5: Power, give up a little bit of control.

467
00:25:15,840 --> 00:25:18,240
Speaker 2: Delicate, it's really super important.

468
00:25:18,240 --> 00:25:19,200
Speaker 5: It's a delicate balance.

469
00:25:19,320 --> 00:25:21,720
Speaker 2: Yes, yes, And you know, I think as we talked

470
00:25:21,720 --> 00:25:26,120
Speaker 2: about networking, all of my years within this industry, I've

471
00:25:26,280 --> 00:25:29,080
Speaker 2: had a lot of experience meeting all types of people

472
00:25:29,119 --> 00:25:31,680
Speaker 2: within the industry, and I can remember literally like thinking

473
00:25:31,720 --> 00:25:33,800
Speaker 2: to myself, Oh my god, I wish I could hire

474
00:25:33,800 --> 00:25:35,359
Speaker 2: a person like that, or I wish I could have

475
00:25:35,480 --> 00:25:37,879
Speaker 2: that CFO, or I wish I could have that person

476
00:25:38,000 --> 00:25:42,200
Speaker 2: of marketing retail, you know, senior VP executive. And little

477
00:25:42,240 --> 00:25:46,040
Speaker 2: by little we've been able to actually hire them and

478
00:25:46,480 --> 00:25:48,560
Speaker 2: work with them, and it's been a dream come true

479
00:25:48,560 --> 00:25:52,399
Speaker 2: because your team is everything. They help me bring my

480
00:25:52,600 --> 00:25:55,320
Speaker 2: visions to life, and they're the experts at it, and

481
00:25:55,480 --> 00:25:58,159
Speaker 2: I learned from them and they learned from me. And

482
00:25:58,320 --> 00:26:02,760
Speaker 2: it's like this great tangle when you have those experiences

483
00:26:02,840 --> 00:26:05,639
Speaker 2: and you start feeling does this person fit or not,

484
00:26:05,920 --> 00:26:08,280
Speaker 2: you know, pretty quick, usually within ninety days, you know,

485
00:26:09,400 --> 00:26:12,480
Speaker 2: And so you know, that's really how we've been able

486
00:26:12,520 --> 00:26:15,360
Speaker 2: to grow our team and build the people that work

487
00:26:15,480 --> 00:26:17,920
Speaker 2: with us, so they you know, we're type team. So

488
00:26:18,080 --> 00:26:18,440
Speaker 2: you got it?

489
00:26:18,520 --> 00:26:18,720
Speaker 3: You do?

490
00:26:18,880 --> 00:26:20,240
Speaker 2: You have to kind of fit in the family and

491
00:26:20,320 --> 00:26:25,760
Speaker 2: fit fit in the mentality because we all wear a

492
00:26:25,840 --> 00:26:30,080
Speaker 2: lot of hats. We're not a typical corporate company. We're

493
00:26:30,160 --> 00:26:34,360
Speaker 2: extremely entrepreneurial. We turn on a dime. It's a lot

494
00:26:34,440 --> 00:26:36,960
Speaker 2: of excitement and a lot of work, but when we're

495
00:26:37,040 --> 00:26:40,240
Speaker 2: doing it, we're all really passionate about it, and we're

496
00:26:40,240 --> 00:26:43,159
Speaker 2: all really involved in building the brands and creating what

497
00:26:43,280 --> 00:26:44,399
Speaker 2: it is you see on shelf.

498
00:26:45,400 --> 00:26:49,240
Speaker 4: So the products, was it ever made for one specific demographic?

499
00:26:49,280 --> 00:26:52,160
Speaker 4: Obviously as a lattina? Was that the idea to kind

500
00:26:52,200 --> 00:26:56,480
Speaker 4: of make it for every single person? Is that even possible?

501
00:26:57,359 --> 00:26:59,600
Speaker 4: Like what was who is the products?

502
00:26:59,600 --> 00:27:04,000
Speaker 2: Actually great question because you know, back in two thousand

503
00:27:04,000 --> 00:27:07,639
Speaker 2: and five when I was formulating these products, there was

504
00:27:07,720 --> 00:27:10,400
Speaker 2: a black haircare ale and there was a Caucasian hair

505
00:27:10,440 --> 00:27:13,800
Speaker 2: care asle and really the products were able to kind

506
00:27:13,840 --> 00:27:17,680
Speaker 2: of sit on both shelves, and so in the beginning

507
00:27:17,760 --> 00:27:20,800
Speaker 2: we had a lot of organic passion from a lot

508
00:27:20,880 --> 00:27:22,919
Speaker 2: of stars that we couldn't afford to pay. We never

509
00:27:23,000 --> 00:27:26,639
Speaker 2: did pay them, but everyone from like Christina Applegate to

510
00:27:26,720 --> 00:27:31,080
Speaker 2: Gabrielle Union was literally publicly speaking on magazines, on Twitter,

511
00:27:31,160 --> 00:27:35,080
Speaker 2: on their social media about our brand, completely unsolicited. And

512
00:27:35,200 --> 00:27:39,840
Speaker 2: it was an honor because I believe it within my culture.

513
00:27:40,200 --> 00:27:43,800
Speaker 2: You know, we have everything. We have Afro Ladina, we

514
00:27:43,960 --> 00:27:46,640
Speaker 2: have we have almost you know, blonde hair, blue eye.

515
00:27:46,680 --> 00:27:48,840
Speaker 2: I mean, we are the melting the Puerto Rican Island

516
00:27:48,920 --> 00:27:54,000
Speaker 2: is the melting pot. And so that mentality really you know,

517
00:27:54,119 --> 00:27:56,240
Speaker 2: I when I stood behind the chair, I always did

518
00:27:56,280 --> 00:27:58,000
Speaker 2: every type of hair. It was one of the only

519
00:27:58,119 --> 00:28:02,200
Speaker 2: hairdressers in the salon that did everything from black hair

520
00:28:02,400 --> 00:28:06,119
Speaker 2: to Jewish hair, to Arab hair to white hair. I

521
00:28:06,280 --> 00:28:09,119
Speaker 2: was willing to embrace it all. And so maybe that

522
00:28:09,440 --> 00:28:11,879
Speaker 2: really helped in what it was that I created, because

523
00:28:11,960 --> 00:28:15,200
Speaker 2: we were inclusive long before that word was even the buzzword.

524
00:28:15,840 --> 00:28:19,840
Speaker 2: So it goes across, it goes across. And what I've

525
00:28:19,960 --> 00:28:24,240
Speaker 2: done is color coded collections for hair issues. So we

526
00:28:24,320 --> 00:28:27,879
Speaker 2: have a coothly collection, we have a scalp collection, we

527
00:28:28,080 --> 00:28:30,840
Speaker 2: have you know, all these different color coded collections. That

528
00:28:31,040 --> 00:28:34,159
Speaker 2: really are targeted. Each one has a leave in so

529
00:28:34,280 --> 00:28:37,840
Speaker 2: that's a foundation, but they're targeted to solve hair problems.

530
00:28:38,120 --> 00:28:41,000
Speaker 2: Because we are a melting pot. We are becoming more

531
00:28:41,040 --> 00:28:43,480
Speaker 2: and more mixed. So maybe you have a few different

532
00:28:43,520 --> 00:28:45,920
Speaker 2: problems and you need you know, products from each one.

533
00:28:47,160 --> 00:28:49,880
Speaker 6: I mean, yeah, that makes a lot of sense. Yeah,

534
00:28:50,000 --> 00:28:53,120
Speaker 6: so you go from here. But we also have cosmetics,

535
00:28:53,600 --> 00:28:56,400
Speaker 6: and so I mean, this is a huge industry. We've

536
00:28:56,440 --> 00:29:00,400
Speaker 6: watched entrepreneurs become billionaires in a space every where you go.

537
00:29:00,600 --> 00:29:04,360
Speaker 6: This is one of those demographics and SKUs that always

538
00:29:04,360 --> 00:29:07,560
Speaker 6: gets younger, right, Like I have a thirteen year old

539
00:29:07,880 --> 00:29:09,880
Speaker 6: she wants to go to Alta, she wants to go

540
00:29:09,960 --> 00:29:13,040
Speaker 6: to so Florida. She's buying cosmetics. It always gets younger.

541
00:29:14,160 --> 00:29:16,400
Speaker 6: What was that venture like getting into that space?

542
00:29:16,880 --> 00:29:20,040
Speaker 2: You know, Listen, I've been using cosmetics since I was

543
00:29:20,080 --> 00:29:22,880
Speaker 2: seven years old, and so it just made sense to me.

544
00:29:23,160 --> 00:29:25,640
Speaker 2: I mean, the whole it's a tent, is a head

545
00:29:25,680 --> 00:29:29,840
Speaker 2: to toe experience. So cosmetics was just a natural fit

546
00:29:29,920 --> 00:29:33,120
Speaker 2: to me. And once again, simple, easy to use, multifunctional

547
00:29:33,520 --> 00:29:36,320
Speaker 2: products that you don't need YouTube teditorials or a million

548
00:29:36,360 --> 00:29:39,040
Speaker 2: brushes or to be an expert to actually use. The

549
00:29:39,080 --> 00:29:42,320
Speaker 2: applicators are right in there, so it definitely is more

550
00:29:42,400 --> 00:29:46,479
Speaker 2: consumer friendly, but really mid price range and just something

551
00:29:46,600 --> 00:29:49,080
Speaker 2: that I think it's really easy for people to understand

552
00:29:49,120 --> 00:29:49,440
Speaker 2: and use.

553
00:29:50,120 --> 00:29:52,320
Speaker 4: So you're expanding, so you're in one hundred and twenty

554
00:29:52,320 --> 00:29:55,560
Speaker 4: five countries. How does that work? How were you able

555
00:29:55,680 --> 00:29:59,640
Speaker 4: to go to so many countries? What was the process

556
00:29:59,760 --> 00:29:59,880
Speaker 4: of that?

557
00:30:00,400 --> 00:30:03,960
Speaker 2: You know, it's interesting as we expand we started actually

558
00:30:04,040 --> 00:30:05,880
Speaker 2: is right around COVID, so that was a tough time

559
00:30:05,960 --> 00:30:08,120
Speaker 2: to start launching internationally and a lot of it was

560
00:30:08,200 --> 00:30:12,280
Speaker 2: done through Zoom. But you know, it's interesting as we

561
00:30:12,440 --> 00:30:17,800
Speaker 2: started approaching countries and distributors and once again relationships we had,

562
00:30:18,440 --> 00:30:21,480
Speaker 2: you know, obviously people who are experts and expanding beauty

563
00:30:21,520 --> 00:30:23,960
Speaker 2: brands internationally, so we partnered with them.

564
00:30:23,840 --> 00:30:24,200
Speaker 4: To do it.

565
00:30:25,040 --> 00:30:33,719
Speaker 2: But as that happened, the products actually were already recognized,

566
00:30:34,120 --> 00:30:38,440
Speaker 2: which was really great. The products were you know, people

567
00:30:38,520 --> 00:30:41,280
Speaker 2: had been bringing in their suitcases into the countries for years.

568
00:30:41,760 --> 00:30:45,600
Speaker 2: Most brands go internationally within a few years of them expanding,

569
00:30:46,160 --> 00:30:49,680
Speaker 2: and our particular brand didn't do that until we were

570
00:30:49,720 --> 00:30:53,280
Speaker 2: almost twelve years old, so that was unusual. So we

571
00:30:53,360 --> 00:30:55,920
Speaker 2: are finding as we expand, and as we go around

572
00:30:55,960 --> 00:30:59,600
Speaker 2: the world, there are just more and more countries that

573
00:30:59,720 --> 00:31:01,240
Speaker 2: are just really glad we're finally there.

574
00:31:02,560 --> 00:31:03,920
Speaker 5: I want to talk about Rewinded ten.

575
00:31:04,360 --> 00:31:07,560
Speaker 6: Yeah, it's been a great marketing plan and talking about

576
00:31:07,600 --> 00:31:10,680
Speaker 6: having the face of celebrity on it, using it as

577
00:31:10,760 --> 00:31:14,480
Speaker 6: part of the marketing strategy. Why in this moment did

578
00:31:14,520 --> 00:31:16,680
Speaker 6: you feel like it was necessary to come to market

579
00:31:16,800 --> 00:31:18,040
Speaker 6: with this right now?

580
00:31:18,640 --> 00:31:20,560
Speaker 2: Yeah, you know, that's a great question, because Joe's been

581
00:31:20,600 --> 00:31:22,760
Speaker 2: bugging me for probably like six or seven years to

582
00:31:22,840 --> 00:31:25,720
Speaker 2: do it, and you know what, I just I wasn't ready,

583
00:31:25,760 --> 00:31:28,280
Speaker 2: But also I wasn't so sure the market was ready.

584
00:31:28,720 --> 00:31:32,080
Speaker 2: And so I really feel that with the barbering world exploding,

585
00:31:32,920 --> 00:31:37,880
Speaker 2: with the men's care world exploding, which is a phenomenal thing,

586
00:31:38,040 --> 00:31:42,200
Speaker 2: I'm so glad that men are actually partaking in skincare

587
00:31:42,520 --> 00:31:46,920
Speaker 2: and you know, hair care and even just overall healthcare

588
00:31:47,080 --> 00:31:50,160
Speaker 2: right on a whole other level, I just felt like,

589
00:31:50,240 --> 00:31:52,840
Speaker 2: you know what, it was time, and it was just

590
00:31:53,440 --> 00:31:55,920
Speaker 2: a really I knew I could raise the bar I

591
00:31:56,000 --> 00:31:58,480
Speaker 2: knew that wasn't easy. I knew what it needed. You know,

592
00:31:58,560 --> 00:32:02,480
Speaker 2: the Beijings of the world were so I just knew

593
00:32:02,600 --> 00:32:06,760
Speaker 2: that really with the partnership with Joe, with with Jeff's

594
00:32:06,760 --> 00:32:09,880
Speaker 2: amazing marketing concept behind it, and us being able to

595
00:32:09,920 --> 00:32:11,360
Speaker 2: bring that to life. You know, not one of those

596
00:32:11,400 --> 00:32:14,720
Speaker 2: guys were caught a check. And it's Joe's relationships, but

597
00:32:14,840 --> 00:32:19,239
Speaker 2: it's also the marketing concept and programs that just had

598
00:32:19,280 --> 00:32:22,360
Speaker 2: put behind it that really people were excited about and

599
00:32:22,440 --> 00:32:25,000
Speaker 2: we're willing to get on board with without getting a check.

600
00:32:25,520 --> 00:32:28,440
Speaker 2: So between the three of us, it was this great

601
00:32:28,520 --> 00:32:30,720
Speaker 2: trifecta that I thought, you know what this is, this

602
00:32:30,800 --> 00:32:32,280
Speaker 2: is the perfect time to do it. So I flew

603
00:32:32,320 --> 00:32:37,480
Speaker 2: over Italy many times and really wanted to create amazing formulas.

604
00:32:37,520 --> 00:32:41,080
Speaker 2: They have natural ingredients, we have stain wipes in the box.

605
00:32:41,160 --> 00:32:42,800
Speaker 2: I mean, we just thought of all the things that

606
00:32:43,480 --> 00:32:47,160
Speaker 2: that were needed and should have been provided from day one.

607
00:32:47,480 --> 00:32:47,640
Speaker 6: You know.

608
00:32:48,440 --> 00:32:50,840
Speaker 4: So they didn't get paid so in some level of

609
00:32:50,840 --> 00:32:53,120
Speaker 4: equity that they get in Amasoma, sure, I.

610
00:32:53,160 --> 00:32:55,560
Speaker 2: Mean they're getting a cut of everything that happens.

611
00:32:55,680 --> 00:32:59,560
Speaker 4: But isn't it interest to sell absolutely the more to

612
00:32:59,640 --> 00:33:00,520
Speaker 4: sell them to get paid.

613
00:33:01,000 --> 00:33:03,959
Speaker 2: Absolutely, that's right. So they're out there promoting I mean

614
00:33:04,000 --> 00:33:08,280
Speaker 2: we're talking literally hundreds and hundreds of millions of impressions

615
00:33:08,840 --> 00:33:11,200
Speaker 2: when they do their posts, so they go to CBS.

616
00:33:11,360 --> 00:33:13,600
Speaker 2: Tyson's all over it and he's up in CBS all

617
00:33:13,640 --> 00:33:14,520
Speaker 2: the time. He's great.

618
00:33:15,000 --> 00:33:17,160
Speaker 6: How have the say, I mean, it's been I feel

619
00:33:17,200 --> 00:33:20,000
Speaker 6: like maybe eighteen months, maybe less than that, since I

620
00:33:20,080 --> 00:33:23,360
Speaker 6: feel like, yes, how has the first eighteen months been?

621
00:33:23,920 --> 00:33:27,560
Speaker 2: Oh, it's exploded. I mean, as you mentioned, there are

622
00:33:27,600 --> 00:33:30,240
Speaker 2: other brands that are running like scared a little bit.

623
00:33:30,320 --> 00:33:34,600
Speaker 2: I think they're definitely a little worried. You know, it's

624
00:33:36,040 --> 00:33:38,880
Speaker 2: it has just been really everything handsome, and I think

625
00:33:39,280 --> 00:33:42,600
Speaker 2: it's just going to continue to grow because people are

626
00:33:42,680 --> 00:33:45,360
Speaker 2: using it and realizing like, wow, this is superior product.

627
00:33:45,640 --> 00:33:47,760
Speaker 2: I actually use it, and the color is what it

628
00:33:47,800 --> 00:33:49,640
Speaker 2: says on the box. You know, half the time you

629
00:33:49,720 --> 00:33:51,440
Speaker 2: pick up other boxes and you aren't sure what you're

630
00:33:51,480 --> 00:33:54,000
Speaker 2: going to get. So just for a lot of reasons,

631
00:33:54,240 --> 00:33:54,440
Speaker 2: you know.

632
00:33:55,240 --> 00:33:58,080
Speaker 4: So who so fad Joe was the one that recruited everybody.

633
00:33:58,840 --> 00:34:02,040
Speaker 2: Yeah, pretty much. Yeah, there's some of them. There's an

634
00:34:02,160 --> 00:34:05,480
Speaker 2: MMA plant. My husband's partnering with UFC, so he's in

635
00:34:05,520 --> 00:34:08,880
Speaker 2: the MMA world. So we do have wonder Boy, who's

636
00:34:09,440 --> 00:34:12,880
Speaker 2: Worldwide Champion MMA so with UFC. So we do have

637
00:34:13,000 --> 00:34:16,239
Speaker 2: some other sports people you know, But yeah, I mean

638
00:34:16,280 --> 00:34:19,520
Speaker 2: a lot of it is Joe's contacts, relationships and listen,

639
00:34:19,800 --> 00:34:22,960
Speaker 2: if he doesn't know them, he calls them up, you

640
00:34:23,160 --> 00:34:25,239
Speaker 2: DM them and I'll be like, hey, you want to

641
00:34:25,280 --> 00:34:26,800
Speaker 2: get out of box? You know, And a lot of

642
00:34:26,800 --> 00:34:30,239
Speaker 2: people are obviously very responsive. He's well known so and

643
00:34:30,360 --> 00:34:33,440
Speaker 2: he's he's growing and exploding. I'm so happy for him

644
00:34:33,480 --> 00:34:35,560
Speaker 2: about what's going on in his life as well. He's

645
00:34:35,600 --> 00:34:38,120
Speaker 2: stayed relevant for twenty five years. How do you do

646
00:34:38,239 --> 00:34:41,399
Speaker 2: that in today's society, right, you know, especially as a rapper,

647
00:34:41,520 --> 00:34:43,759
Speaker 2: especially as a haircare brand. Haircare brands to me are

648
00:34:43,840 --> 00:34:46,399
Speaker 2: like bars. They come and go in restaurants. A lot

649
00:34:46,480 --> 00:34:48,759
Speaker 2: of haircare brands come and go. So how do you

650
00:34:49,000 --> 00:34:52,480
Speaker 2: stay relevant and successful after twenty you know years?

651
00:34:52,560 --> 00:34:54,920
Speaker 4: It's nice. I'm sure you got approach to sell your

652
00:34:54,960 --> 00:34:59,600
Speaker 4: company that was never thought for you, right number.

653
00:35:00,360 --> 00:35:03,200
Speaker 2: And have to have multiple bees and if it's not

654
00:35:03,320 --> 00:35:06,200
Speaker 2: going there, I'm really cool doing what I do. Yeah,

655
00:35:06,360 --> 00:35:08,799
Speaker 2: I mean, it have to be an insane amount of money.

656
00:35:09,040 --> 00:35:11,680
Speaker 2: So I love what I do and I love creating

657
00:35:11,760 --> 00:35:15,160
Speaker 2: and I love to continue to expand We're launching two

658
00:35:15,239 --> 00:35:20,319
Speaker 2: new brands this year as well as we made the acquisition. So, yeah,

659
00:35:20,400 --> 00:35:22,800
Speaker 2: we just launched Cloud, a retail brand that's going in

660
00:35:22,920 --> 00:35:27,120
Speaker 2: CBS and Walmarts. Listen, I've spent a lifetime building these

661
00:35:27,239 --> 00:35:31,520
Speaker 2: relationships and doing what I love, and it would take

662
00:35:31,600 --> 00:35:34,160
Speaker 2: so much money to have me stop. I don't even

663
00:35:34,239 --> 00:35:36,680
Speaker 2: know if I would really want to, you know, I mean,

664
00:35:37,480 --> 00:35:37,840
Speaker 2: I don't know.

665
00:35:38,080 --> 00:35:38,759
Speaker 4: I love what I do.

666
00:35:39,080 --> 00:35:43,560
Speaker 6: So let's talk about the acquisition, because if I read

667
00:35:43,560 --> 00:35:45,680
Speaker 6: it correctly, this is about here growth now it is

668
00:35:45,920 --> 00:35:49,239
Speaker 6: which is I mean, you're talking about full service now right. First,

669
00:35:49,320 --> 00:35:52,400
Speaker 6: it's to leave in as the miracle product.

670
00:35:52,680 --> 00:35:52,799
Speaker 4: Right.

671
00:35:52,920 --> 00:35:55,759
Speaker 6: Then we're getting cosmetics, and we're getting extensions and now

672
00:35:56,400 --> 00:36:00,000
Speaker 6: hair growth, which is something that obviously is a concert

673
00:36:00,239 --> 00:36:03,200
Speaker 6: for a lot of men. It is not speaking for myself,

674
00:36:03,560 --> 00:36:08,239
Speaker 6: but talk about that. What was that process like? Was

675
00:36:08,280 --> 00:36:10,600
Speaker 6: this the first acquisition? Is it something that you guys

676
00:36:10,600 --> 00:36:11,880
Speaker 6: are looking to do in the future as well?

677
00:36:12,080 --> 00:36:14,200
Speaker 2: Yeah, I mean it is my first acquisition. You know,

678
00:36:14,239 --> 00:36:17,160
Speaker 2: I've been approached plenty of times over the years by

679
00:36:17,239 --> 00:36:21,560
Speaker 2: people and wanting me to buy their companies, and you know,

680
00:36:21,719 --> 00:36:25,040
Speaker 2: nothing ever really felt right, but this one really felt right.

681
00:36:25,239 --> 00:36:27,640
Speaker 2: This is a brand out of Canada that had been

682
00:36:27,680 --> 00:36:30,239
Speaker 2: in business many many years by accident. They were in

683
00:36:30,320 --> 00:36:34,960
Speaker 2: forty countries and it was kind of run very small,

684
00:36:35,120 --> 00:36:38,200
Speaker 2: but was a worldwide brand. Wasn't really strong in America.

685
00:36:38,719 --> 00:36:43,160
Speaker 2: But they actually have clinicals, so it works. We have

686
00:36:43,280 --> 00:36:47,400
Speaker 2: proof it works, not of natural ingredients and amino acids.

687
00:36:47,960 --> 00:36:52,719
Speaker 2: And you know, anytime something really works, people can pick

688
00:36:52,800 --> 00:36:56,200
Speaker 2: up a bottle and feel the results instantly. It's a winner.

689
00:36:56,800 --> 00:36:58,719
Speaker 2: So I knew that it was something I really wanted

690
00:36:58,760 --> 00:37:02,680
Speaker 2: to acquire and so yeah, I mean, we were able

691
00:37:02,719 --> 00:37:05,040
Speaker 2: to make it happen. And so what we have done

692
00:37:05,200 --> 00:37:08,120
Speaker 2: is totally repackaged it, kind of even renamed parts of it.

693
00:37:09,600 --> 00:37:11,960
Speaker 2: And so we have the one brand called Fast and

694
00:37:11,960 --> 00:37:15,799
Speaker 2: it's all about growing hair faster, longer, stronger. So that's

695
00:37:15,880 --> 00:37:18,759
Speaker 2: really for maybe the you know, gen z and the

696
00:37:18,880 --> 00:37:23,080
Speaker 2: younger clientele who really wants to be able to grow

697
00:37:23,120 --> 00:37:26,359
Speaker 2: their hair very long. And that's across all cultures. That's

698
00:37:26,440 --> 00:37:30,120
Speaker 2: a problem with all cultures that they can't necessarily grow

699
00:37:30,160 --> 00:37:31,759
Speaker 2: their hair as fast as long as they want. But

700
00:37:31,880 --> 00:37:35,520
Speaker 2: then there's a rise which we are launching at the

701
00:37:35,680 --> 00:37:38,400
Speaker 2: end of this year. Fastest launching an April and a

702
00:37:38,480 --> 00:37:40,320
Speaker 2: Rise at the end of the year and that's about

703
00:37:40,480 --> 00:37:45,480
Speaker 2: truly growing back hair for men for women. It's currently

704
00:37:45,920 --> 00:37:48,120
Speaker 2: sold all over the world. A lot of it is

705
00:37:48,239 --> 00:37:52,000
Speaker 2: sold in like pharmaceutical type environments. So we change the packaging.

706
00:37:52,120 --> 00:37:54,200
Speaker 2: We raised the bar, made it much more high end

707
00:37:54,360 --> 00:37:57,160
Speaker 2: and called it a rise, So I know that's going

708
00:37:57,200 --> 00:37:58,279
Speaker 2: to do amazing as well.

709
00:37:58,880 --> 00:38:02,320
Speaker 6: How important is pricing when obviously you've created these products,

710
00:38:02,600 --> 00:38:04,560
Speaker 6: you're looking at the price that are closet to make,

711
00:38:04,600 --> 00:38:05,799
Speaker 6: where it's the price of close to sell.

712
00:38:06,280 --> 00:38:07,440
Speaker 5: There's a fine bounced between.

713
00:38:07,440 --> 00:38:10,080
Speaker 2: To me, it's very important. You know, I'm a self

714
00:38:10,160 --> 00:38:13,640
Speaker 2: made person. I was never someone who's always rolling money,

715
00:38:13,880 --> 00:38:17,719
Speaker 2: and I think it's more important to really be able

716
00:38:17,800 --> 00:38:22,120
Speaker 2: for the masses to afford things. So we're definitely more masstige,

717
00:38:22,200 --> 00:38:26,160
Speaker 2: a little bit prestigious, with more of affordable mass price,

718
00:38:27,320 --> 00:38:30,200
Speaker 2: not totally you know masks and not eight or ten

719
00:38:30,280 --> 00:38:33,360
Speaker 2: dollars a bottle, but in the twenties. So it's definitely

720
00:38:33,480 --> 00:38:37,440
Speaker 2: more more reasonably priced where a lot of people can

721
00:38:37,520 --> 00:38:39,359
Speaker 2: find a way to afford it, even if they are

722
00:38:39,440 --> 00:38:41,759
Speaker 2: on budgets, and they do, I mean when they find

723
00:38:41,800 --> 00:38:44,839
Speaker 2: something that works. Now, I've gotten handwritten letters from people

724
00:38:45,000 --> 00:38:47,200
Speaker 2: like I'm in college and I am back in cheese

725
00:38:47,239 --> 00:38:49,000
Speaker 2: this week so I could get my haircut, you know.

726
00:38:49,160 --> 00:38:52,120
Speaker 2: And that's the mentality of people today, men and women.

727
00:38:52,880 --> 00:38:55,200
Speaker 2: They're willing to make the stretch to actually have the

728
00:38:55,600 --> 00:38:57,000
Speaker 2: products that they really want to need.

729
00:38:58,160 --> 00:39:01,359
Speaker 4: So what was the process that you are you buying

730
00:39:01,360 --> 00:39:03,359
Speaker 4: out your partner? Wow?

731
00:39:03,600 --> 00:39:07,839
Speaker 2: A long one, a really long one. At that time

732
00:39:07,920 --> 00:39:11,080
Speaker 2: we had kind of thought about selling and that didn't

733
00:39:11,160 --> 00:39:13,400
Speaker 2: work out, and so we knew it was time to

734
00:39:13,480 --> 00:39:17,799
Speaker 2: kind of depart ways. And so it was an interesting one.

735
00:39:17,920 --> 00:39:19,600
Speaker 2: Definitely going to write a book about it. It's going

736
00:39:19,640 --> 00:39:22,760
Speaker 2: to be coming out because it wasn't for the weary.

737
00:39:23,680 --> 00:39:28,440
Speaker 2: It definitely was was a interesting process. But really I

738
00:39:28,520 --> 00:39:32,640
Speaker 2: stuck to my guns. I knew what I created. I

739
00:39:32,719 --> 00:39:35,600
Speaker 2: knew that I did create it, and I had to

740
00:39:35,680 --> 00:39:37,480
Speaker 2: fight for it at times, even to own my own

741
00:39:37,520 --> 00:39:40,839
Speaker 2: formulas and so some court battles, but I want them

742
00:39:41,440 --> 00:39:45,919
Speaker 2: and really made some history within the industry. So that's

743
00:39:46,000 --> 00:39:48,080
Speaker 2: one bit of advice I would give to somebody, is

744
00:39:48,280 --> 00:39:50,880
Speaker 2: fight for what's yours and what you believe in. So

745
00:39:51,000 --> 00:39:53,600
Speaker 2: many people get discouraged and walk away from what they've

746
00:39:53,719 --> 00:39:56,160
Speaker 2: truly created, and I don't recommend doing that.

747
00:39:57,680 --> 00:40:00,680
Speaker 6: So you said, this is a privately owned company. Yes,

748
00:40:02,080 --> 00:40:04,520
Speaker 6: are there ever thoughts or maybe down the road that

749
00:40:04,680 --> 00:40:08,360
Speaker 6: potentially the public could own it or maybe taking it.

750
00:40:08,600 --> 00:40:09,120
Speaker 5: To the market.

751
00:40:09,440 --> 00:40:11,560
Speaker 2: You know, I've thought about those things. A lot of

752
00:40:11,680 --> 00:40:15,320
Speaker 2: interesting things have happened in my industry. There's been some specs.

753
00:40:15,400 --> 00:40:17,239
Speaker 2: I mean, I don't know if you've looked into the

754
00:40:17,360 --> 00:40:21,240
Speaker 2: Oloplex situation and what happened there and I went public

755
00:40:21,360 --> 00:40:24,840
Speaker 2: and there respects involved in everything. So yeah, you know what,

756
00:40:25,120 --> 00:40:29,160
Speaker 2: I've thought about everything, kind of like where it's at.

757
00:40:32,800 --> 00:40:35,279
Speaker 4: What're some of the biggest hurdles that you feel, even

758
00:40:35,320 --> 00:40:39,080
Speaker 4: as a female entrepreneur, Like were there obstacles that you

759
00:40:39,200 --> 00:40:40,000
Speaker 4: had to overcome?

760
00:40:40,760 --> 00:40:43,919
Speaker 2: Yeah, I mean I'm in a man's industry, believing it around,

761
00:40:43,960 --> 00:40:47,920
Speaker 2: the beauty industry is run by men. Yeah, of course.

762
00:40:48,360 --> 00:40:50,840
Speaker 2: You know, it's taken years for me, you know, fifty

763
00:40:50,920 --> 00:40:53,640
Speaker 2: over fifty. I'm in my fifties, so I'm fifty eight

764
00:40:53,760 --> 00:40:57,040
Speaker 2: years old. It's taken me years to be actually taken

765
00:40:57,120 --> 00:41:02,719
Speaker 2: seriously and recognized. So I always say my forties I

766
00:41:02,880 --> 00:41:06,319
Speaker 2: was justified, but my fifties is a whole other level.

767
00:41:07,440 --> 00:41:11,400
Speaker 2: You know, I'm actually being recognized and it's taken a lifetime,

768
00:41:11,640 --> 00:41:13,200
Speaker 2: you know, half a lifetime. I'm going to be over

769
00:41:13,200 --> 00:41:16,600
Speaker 2: one hundred and one, you know, go so so yeah, no,

770
00:41:16,800 --> 00:41:20,400
Speaker 2: it's you have to really. Yeah, I think that we

771
00:41:20,520 --> 00:41:24,239
Speaker 2: need more women CEOs in the beauty industry and more

772
00:41:24,280 --> 00:41:26,640
Speaker 2: women coming up from the bottom and working their way

773
00:41:26,800 --> 00:41:30,160
Speaker 2: up to top positions, because we are really the mass

774
00:41:30,239 --> 00:41:34,520
Speaker 2: consumer of this industry. So I would love to see

775
00:41:34,560 --> 00:41:36,719
Speaker 2: more women in sea level positions within it.

776
00:41:37,480 --> 00:41:39,440
Speaker 6: Is there such thing as work life balance for you?

777
00:41:39,800 --> 00:41:42,760
Speaker 6: I know obviously you said that your husband's working inside

778
00:41:42,800 --> 00:41:43,200
Speaker 6: the business.

779
00:41:43,520 --> 00:41:44,120
Speaker 5: That might help.

780
00:41:44,200 --> 00:41:46,680
Speaker 6: But even when we were speaking prior to it was like,

781
00:41:46,880 --> 00:41:49,160
Speaker 6: what is leisure? We're not even sure what that means

782
00:41:49,239 --> 00:41:52,520
Speaker 6: because the work feels I mean, you do what you love,

783
00:41:52,600 --> 00:41:54,680
Speaker 6: but you are working in it, and even when you're

784
00:41:54,719 --> 00:41:56,880
Speaker 6: not working in it, you're thinking about it. Yeah, and

785
00:41:56,960 --> 00:41:58,640
Speaker 6: when you're away from it, you can't wait to get

786
00:41:58,680 --> 00:42:01,080
Speaker 6: back to it. Is there such it is work like balance?

787
00:42:01,480 --> 00:42:03,439
Speaker 2: Yeah? You know that's I asked you what is earned

788
00:42:03,440 --> 00:42:04,160
Speaker 2: your leisure meeting.

789
00:42:04,200 --> 00:42:06,080
Speaker 4: I'm not so sure what that means.

790
00:42:06,800 --> 00:42:11,400
Speaker 2: Because you know, my my balance is is work. I

791
00:42:11,680 --> 00:42:15,920
Speaker 2: love to work, and so yes, you do have to

792
00:42:16,000 --> 00:42:19,760
Speaker 2: have some balance obviously, you know and I love spending

793
00:42:19,800 --> 00:42:22,440
Speaker 2: time with my loved ones and and spending time with

794
00:42:22,840 --> 00:42:26,799
Speaker 2: my quality family and friends. But I'm my happy place

795
00:42:26,880 --> 00:42:29,279
Speaker 2: is work. It really is. I love what I do,

796
00:42:30,360 --> 00:42:33,040
Speaker 2: and I love the game. I'm addicted to the game.

797
00:42:33,840 --> 00:42:37,040
Speaker 2: So I'm not so sure there's ever really going to

798
00:42:37,080 --> 00:42:39,359
Speaker 2: be a balance for me what what most people would

799
00:42:39,400 --> 00:42:43,400
Speaker 2: consider balance, because you know, what I like to do

800
00:42:43,560 --> 00:42:46,400
Speaker 2: is different. So I'm happy doing what I like.

801
00:42:47,440 --> 00:42:50,640
Speaker 4: How you feel just being in a beauty industry target

802
00:42:51,200 --> 00:42:57,040
Speaker 4: recently they said that they're cutting back on diversity. I

803
00:42:57,120 --> 00:43:01,239
Speaker 4: forget the exact language, but just product products that but

804
00:43:01,440 --> 00:43:05,680
Speaker 4: just the products as well, right, So I mean one thing,

805
00:43:05,840 --> 00:43:08,040
Speaker 4: the d the de I thing is one thing from

806
00:43:08,080 --> 00:43:13,920
Speaker 4: a corporate employee standpoint, but now they're actually rolling back

807
00:43:14,040 --> 00:43:15,040
Speaker 4: on products as well.

808
00:43:15,560 --> 00:43:17,440
Speaker 2: So I have a hard time believing that because the

809
00:43:17,760 --> 00:43:20,879
Speaker 2: consumer is going to predict that they can say they're

810
00:43:20,920 --> 00:43:23,680
Speaker 2: going to do that. And by the way, I never

811
00:43:24,080 --> 00:43:28,040
Speaker 2: rode that wave. I've been a minority owned business, female

812
00:43:28,160 --> 00:43:36,280
Speaker 2: double minority Puerto Rican woman perto Rican owned business since inception.

813
00:43:36,680 --> 00:43:40,560
Speaker 2: I recently only got certified as a minority owned business,

814
00:43:40,840 --> 00:43:42,600
Speaker 2: and oh my god, what I had to go through.

815
00:43:42,760 --> 00:43:45,040
Speaker 2: I had to get like birth certificates from my Abuela

816
00:43:45,480 --> 00:43:52,719
Speaker 2: Miamilita was like digging in. So you know, I never

817
00:43:52,800 --> 00:43:58,920
Speaker 2: really leaned on that to build my empire. But what

818
00:43:59,080 --> 00:44:04,160
Speaker 2: I've created has been consumed by diverse people. So they

819
00:44:04,239 --> 00:44:06,920
Speaker 2: can say and do what they're going to say and do.

820
00:44:07,480 --> 00:44:10,400
Speaker 2: But the consumer is really going to predict what kind

821
00:44:10,440 --> 00:44:12,640
Speaker 2: of products they need, what kind of products they're going

822
00:44:12,719 --> 00:44:16,319
Speaker 2: to buy. Our coly collection is now launching a tight

823
00:44:16,640 --> 00:44:21,360
Speaker 2: sector to it, raising the bar. High quality products for

824
00:44:21,520 --> 00:44:24,920
Speaker 2: all hair types is what the world needs. And as

825
00:44:24,960 --> 00:44:28,320
Speaker 2: I continue to create them, no matter who claims some

826
00:44:28,640 --> 00:44:31,279
Speaker 2: you know, big corporation who claims they're gonna, you know,

827
00:44:32,920 --> 00:44:36,960
Speaker 2: bring them or not. The consumer dictates what they want

828
00:44:37,000 --> 00:44:39,719
Speaker 2: and need, and so when they hit the shelf, they sell,

829
00:44:40,480 --> 00:44:41,680
Speaker 2: and that's what it's all about.

830
00:44:42,360 --> 00:44:45,000
Speaker 6: Yeah, when you're on the shelf, obviously there's obviously competition.

831
00:44:45,600 --> 00:44:48,400
Speaker 6: You talked about creating the formulas for a lot of

832
00:44:48,440 --> 00:44:48,960
Speaker 6: the products.

833
00:44:50,760 --> 00:44:51,560
Speaker 5: How do you protect it?

834
00:44:51,880 --> 00:44:53,720
Speaker 6: Is there a patent that you have to go after

835
00:44:54,320 --> 00:44:56,840
Speaker 6: in the beauty industry, Like what is that process? We

836
00:44:56,960 --> 00:44:58,800
Speaker 6: know like a lot of times when you name a

837
00:44:58,960 --> 00:45:01,240
Speaker 6: product that you trade, but this is a little bit different.

838
00:45:01,480 --> 00:45:04,160
Speaker 6: So how do you protect the brand from from dupes?

839
00:45:04,480 --> 00:45:08,320
Speaker 2: Yeah, and super important to do from day one because

840
00:45:08,440 --> 00:45:10,279
Speaker 2: you know, when we started this company, I think we

841
00:45:10,360 --> 00:45:13,279
Speaker 2: knew we would be successful, but we never thought we'd

842
00:45:13,320 --> 00:45:16,480
Speaker 2: be this successful where people are literally trying to steal

843
00:45:16,520 --> 00:45:19,920
Speaker 2: your formulas like your Coca cola, you know, So how

844
00:45:20,000 --> 00:45:26,640
Speaker 2: do you protect that? And the process is a legal process, yes, trademarking.

845
00:45:26,880 --> 00:45:31,880
Speaker 2: You cannot actually patent formulas within the beauty industry very rarely.

846
00:45:31,960 --> 00:45:36,040
Speaker 2: You may be able to patent a process, but there's

847
00:45:36,080 --> 00:45:40,120
Speaker 2: so many common ingredients within these formulas it's really kind

848
00:45:40,120 --> 00:45:44,400
Speaker 2: of hard to pat in exact formulas. And so it

849
00:45:44,560 --> 00:45:47,120
Speaker 2: is there's a lot of legal you know te's you

850
00:45:47,200 --> 00:45:49,839
Speaker 2: got to cross eyes, you got to dot making sure

851
00:45:49,920 --> 00:45:53,799
Speaker 2: you have very solidified contracts with your fillers, with your

852
00:45:53,880 --> 00:45:57,000
Speaker 2: manufacturers so they're not, you know, trying to kind of

853
00:45:57,040 --> 00:46:02,680
Speaker 2: steal your your your ideas, what you've created, and then

854
00:46:02,840 --> 00:46:06,560
Speaker 2: really making sure that you're fully trademarked trade dressed. How

855
00:46:06,600 --> 00:46:09,480
Speaker 2: does your bottle look on shelf? That's trade dress. So

856
00:46:10,520 --> 00:46:13,560
Speaker 2: not only are you trademarking your names, but you're actually

857
00:46:14,280 --> 00:46:18,000
Speaker 2: trade dressing your actual look, of which I had to

858
00:46:18,040 --> 00:46:20,480
Speaker 2: do in China. China stole my name, so I went

859
00:46:20,520 --> 00:46:24,279
Speaker 2: into hire attorneys in China and I had to you know,

860
00:46:24,480 --> 00:46:27,120
Speaker 2: trademark my trade dress so they couldn't actually have a

861
00:46:27,160 --> 00:46:30,920
Speaker 2: bottle looking like me. So there's a lot. You know,

862
00:46:31,040 --> 00:46:33,160
Speaker 2: we created the ten bullet points on the back of

863
00:46:33,239 --> 00:46:36,160
Speaker 2: a bottle. Every single brand has knocked us off with

864
00:46:36,239 --> 00:46:39,640
Speaker 2: that concept at one point or another. Thank goodness, no

865
00:46:39,719 --> 00:46:41,719
Speaker 2: one's been able to really take our market share for

866
00:46:41,760 --> 00:46:44,800
Speaker 2: our miracle leaving with the ten bullets. But you know,

867
00:46:45,000 --> 00:46:49,400
Speaker 2: you get knocked off a lot, And truthfully, I believe

868
00:46:49,480 --> 00:46:54,040
Speaker 2: in just staying consistent and persistent, not listening to the

869
00:46:54,120 --> 00:46:56,239
Speaker 2: noise a lot, not worrying about too much what other

870
00:46:56,280 --> 00:46:58,759
Speaker 2: people are doing, and stick to what you know what

871
00:46:59,080 --> 00:46:59,520
Speaker 2: you're doing.

872
00:47:00,800 --> 00:47:02,960
Speaker 4: So you're in luxury charting and real estate as well.

873
00:47:03,280 --> 00:47:07,600
Speaker 4: You expand it, So what's your philosophy when it comes

874
00:47:07,600 --> 00:47:10,000
Speaker 4: to that, and how have those businesses worked out for you?

875
00:47:11,239 --> 00:47:14,400
Speaker 2: They're good. You know, as you expand your empire, you

876
00:47:14,520 --> 00:47:16,440
Speaker 2: realize you got to do something with that money, right,

877
00:47:16,880 --> 00:47:21,319
Speaker 2: so everything becomes a business. Everything the buildings you buy

878
00:47:21,440 --> 00:47:24,279
Speaker 2: to put your businesses in, that's a business. They rent

879
00:47:24,320 --> 00:47:26,680
Speaker 2: them back from you and then start buying off the

880
00:47:26,760 --> 00:47:29,960
Speaker 2: land around it, start becoming a commercial real estate entrepreneur.

881
00:47:31,000 --> 00:47:34,320
Speaker 2: I've always been in real estate anyway, since I was

882
00:47:34,400 --> 00:47:36,239
Speaker 2: in my twenties. It actually helped fund some of my

883
00:47:36,360 --> 00:47:39,080
Speaker 2: first companies. I was buy homes and flip them, buy

884
00:47:39,120 --> 00:47:42,960
Speaker 2: homes and flip them. So residential real estate as well,

885
00:47:43,120 --> 00:47:48,480
Speaker 2: I'm into. And then as far as you know, owning

886
00:47:48,560 --> 00:47:51,680
Speaker 2: a play, owning a vote, I mean, everything's a business.

887
00:47:51,840 --> 00:47:55,919
Speaker 2: Everything can be charted, everything can be rented, and ultimately, yes,

888
00:47:56,040 --> 00:47:58,919
Speaker 2: that's part of leisure. Those are the leisure things in life. Yes,

889
00:47:59,040 --> 00:48:02,640
Speaker 2: I fly around product, but it's a self funded business.

890
00:48:03,880 --> 00:48:06,880
Speaker 2: Yes I have a boat, but it's chartered. It becomes

891
00:48:06,960 --> 00:48:10,279
Speaker 2: part of my business. My business uses my boat, that

892
00:48:10,440 --> 00:48:14,359
Speaker 2: becomes part of the business. Everything becomes a business in life.

893
00:48:15,440 --> 00:48:19,160
Speaker 6: So that I mean it's interesting because definitely is business savvy.

894
00:48:19,600 --> 00:48:21,160
Speaker 6: It fits right in with a lot of things we

895
00:48:21,280 --> 00:48:24,040
Speaker 6: talk about. Are you learning these things at you, Bill, right,

896
00:48:24,120 --> 00:48:27,319
Speaker 6: because obviously you're an expert in the field of beauty here,

897
00:48:27,400 --> 00:48:30,359
Speaker 6: but these things are like tax strategies now are.

898
00:48:31,080 --> 00:48:34,520
Speaker 2: Level tax strategies is a major part of life. It

899
00:48:34,520 --> 00:48:36,759
Speaker 2: should be for everyone, for sure. I can remember doing

900
00:48:36,840 --> 00:48:39,200
Speaker 2: it when I had my first little business, which was

901
00:48:39,480 --> 00:48:41,360
Speaker 2: a four foot square behind a chair. I was an

902
00:48:41,400 --> 00:48:45,200
Speaker 2: independent contractor, did all my own taxes, got my four

903
00:48:45,360 --> 00:48:48,520
Speaker 2: one K my roth Ira completely self bought and funded,

904
00:48:49,000 --> 00:48:51,480
Speaker 2: got my own insurance. I had to do my own

905
00:48:51,480 --> 00:48:55,719
Speaker 2: schedule seeing I did my own taxes. So that foundation, that,

906
00:48:56,760 --> 00:49:00,640
Speaker 2: that financial literacy is a foundation of everything I do today.

907
00:49:01,120 --> 00:49:04,840
Speaker 2: It's just got a lot more zeros after it. So ultimately,

908
00:49:05,520 --> 00:49:09,400
Speaker 2: once you learn how to manage your businesses, that it

909
00:49:09,600 --> 00:49:12,080
Speaker 2: just rolls into other businesses. And yes, how do you

910
00:49:12,239 --> 00:49:15,319
Speaker 2: learn how to be a yacht owner? I'm the kind

911
00:49:15,360 --> 00:49:17,200
Speaker 2: of person my husband jokes and he says, you're the

912
00:49:17,280 --> 00:49:22,000
Speaker 2: world's greatest bonge. I love to learn. It's a big

913
00:49:22,080 --> 00:49:25,640
Speaker 2: part of my enthusiasm about life. So when I have

914
00:49:25,760 --> 00:49:27,880
Speaker 2: a boat, I learn about the engines. I learn about

915
00:49:28,239 --> 00:49:30,480
Speaker 2: what it takes to run it. I understand that it's

916
00:49:30,480 --> 00:49:32,480
Speaker 2: got one hundred and seventy two thousand pounds to throw

917
00:49:32,680 --> 00:49:35,560
Speaker 2: three role storce engines. I mean, I'm kind of the

918
00:49:36,000 --> 00:49:38,399
Speaker 2: kid that gets under the hood. I like, I don't

919
00:49:38,520 --> 00:49:41,200
Speaker 2: just like hire people to manage things. I like to know,

920
00:49:41,920 --> 00:49:44,920
Speaker 2: and so that helps me manage my businesses. When I

921
00:49:45,000 --> 00:49:49,040
Speaker 2: really understand what truly operates them and makes them home.

922
00:49:49,719 --> 00:49:51,160
Speaker 2: And so I just kind of go from there.

923
00:49:53,480 --> 00:49:56,680
Speaker 4: So when you talk about legacy, what's your what's your

924
00:49:56,760 --> 00:50:00,560
Speaker 4: idea for the company? You know, ten, fifteen, twenty years

925
00:50:00,600 --> 00:50:02,200
Speaker 4: out of line? Right, even when you may not be

926
00:50:02,320 --> 00:50:05,960
Speaker 4: running it, Have you thought about that as far as

927
00:50:06,080 --> 00:50:09,120
Speaker 4: like a legacy brand and how you want it to

928
00:50:09,200 --> 00:50:12,359
Speaker 4: be run when you're no longer running it, and your

929
00:50:12,520 --> 00:50:14,520
Speaker 4: vision for the future when it comes to your brain.

930
00:50:14,840 --> 00:50:18,400
Speaker 2: Yeah, you know what, I just never say never is

931
00:50:18,480 --> 00:50:21,800
Speaker 2: one thing I've learned in life. Never say never. I

932
00:50:21,960 --> 00:50:24,040
Speaker 2: have We have five kids. Who knows if one of

933
00:50:24,080 --> 00:50:25,800
Speaker 2: them will want to go into it. My guess is

934
00:50:25,880 --> 00:50:29,200
Speaker 2: no or any they don't have sign no no, I

935
00:50:29,320 --> 00:50:32,520
Speaker 2: mean right now, so far none of them really want

936
00:50:32,560 --> 00:50:35,800
Speaker 2: to go into it. We'll see, you know. We have

937
00:50:36,280 --> 00:50:39,000
Speaker 2: aged twenty three to three, are actually twenty four sheet

938
00:50:39,080 --> 00:50:42,080
Speaker 2: just from twenty four to three, so who knows, you know,

939
00:50:42,680 --> 00:50:45,320
Speaker 2: they're still kind of young and making their way. But

940
00:50:45,440 --> 00:50:47,560
Speaker 2: really I think my older kids no, you know, And

941
00:50:49,120 --> 00:50:54,480
Speaker 2: but my legacy is really I think might want my

942
00:50:54,600 --> 00:51:00,279
Speaker 2: legacy not to necessarily be about dollars. It's about how

943
00:51:00,360 --> 00:51:03,279
Speaker 2: I contributed to the world. That I want is what

944
00:51:03,719 --> 00:51:06,720
Speaker 2: I want my legacy to be. I believe that giving

945
00:51:06,800 --> 00:51:10,480
Speaker 2: back as a major part of business. I use my

946
00:51:10,600 --> 00:51:13,920
Speaker 2: business to get back in many ways. It's really no

947
00:51:14,120 --> 00:51:19,000
Speaker 2: business is a business without purpose. So that's what my

948
00:51:19,120 --> 00:51:22,480
Speaker 2: legacy is about. How I can use my businesses to

949
00:51:22,560 --> 00:51:26,799
Speaker 2: make people look and feel more beautiful, and then through

950
00:51:26,920 --> 00:51:29,600
Speaker 2: that vehicle, obviously, to make some changes in the world.

951
00:51:30,600 --> 00:51:33,279
Speaker 6: You talked about expansion one hundred and twenty countries. Is

952
00:51:33,320 --> 00:51:36,360
Speaker 6: there a region that you're looking to get into in

953
00:51:36,440 --> 00:51:38,719
Speaker 6: the next five years that you're like, wait, if we

954
00:51:38,800 --> 00:51:41,280
Speaker 6: could just get here, that would be amazing.

955
00:51:41,400 --> 00:51:43,920
Speaker 2: Well, over the last two years, I've been able to

956
00:51:44,000 --> 00:51:47,760
Speaker 2: hit most of them. There's not too many countries left. Actually,

957
00:51:47,840 --> 00:51:51,399
Speaker 2: we just had Cosmoproft Miami, and I opened up most

958
00:51:51,480 --> 00:51:54,680
Speaker 2: of Canada. There that's always been this kind of gray

959
00:51:54,800 --> 00:51:57,000
Speaker 2: area I couldn't quite get synk my teeth into. I

960
00:51:57,080 --> 00:52:01,799
Speaker 2: think that's coming up, So that's all launching excited about that. Australia,

961
00:52:02,560 --> 00:52:04,440
Speaker 2: that's what I've been really wanted to go into for

962
00:52:04,480 --> 00:52:06,480
Speaker 2: a lot of years, and it's been it's been tough,

963
00:52:07,120 --> 00:52:10,960
Speaker 2: you know. It's these massive, vast companies, I mean, countries

964
00:52:11,040 --> 00:52:13,360
Speaker 2: that have companies that are really kind of in the

965
00:52:13,400 --> 00:52:16,520
Speaker 2: big cities, but the outskirts aren't so catered to, so

966
00:52:16,600 --> 00:52:18,960
Speaker 2: it's really hard to kind of do the entire country

967
00:52:19,600 --> 00:52:22,759
Speaker 2: and get the distribution spansion all over the countries. So

968
00:52:23,880 --> 00:52:27,360
Speaker 2: those are two Central and South America have been always

969
00:52:27,400 --> 00:52:29,399
Speaker 2: on my bucket list, and I've been opening them. I've

970
00:52:29,440 --> 00:52:33,360
Speaker 2: literally been flying around the world opening them, especially lately.

971
00:52:33,520 --> 00:52:36,200
Speaker 2: I did three three countries in three days just you know,

972
00:52:36,239 --> 00:52:40,000
Speaker 2: a month ago I did I opened Vietnam and Taiwan,

973
00:52:40,200 --> 00:52:44,800
Speaker 2: and yeah, Japan is definitely a tough one, and that

974
00:52:45,000 --> 00:52:47,600
Speaker 2: would be probably one of the holy girls for me

975
00:52:47,760 --> 00:52:51,520
Speaker 2: to get in Japan because listen, they have exquisite, exquisite

976
00:52:51,520 --> 00:52:56,080
Speaker 2: tastes and exquisite beauty care. So they tend to stick

977
00:52:56,120 --> 00:52:59,000
Speaker 2: to their own brands because they are really amazing brands,

978
00:53:00,239 --> 00:53:02,920
Speaker 2: and they aren't as easily impressed by American brands. You know,

979
00:53:03,000 --> 00:53:05,240
Speaker 2: when you go in Vietnam and Taiwan, they're so excited

980
00:53:05,280 --> 00:53:08,640
Speaker 2: to have an American brand, you know. So yeah, it's

981
00:53:08,640 --> 00:53:10,480
Speaker 2: a different world there. That would definitely be one I

982
00:53:10,480 --> 00:53:14,320
Speaker 2: would love to expand it to and go to beautiful country.

983
00:53:14,480 --> 00:53:15,560
Speaker 5: Absolutely sure.

984
00:53:16,080 --> 00:53:18,400
Speaker 4: Well, thank you, thank you, for taking the time and

985
00:53:18,440 --> 00:53:21,640
Speaker 4: sit down with us having a conversation. Main thing that

986
00:53:21,680 --> 00:53:23,200
Speaker 4: you would like to leave the audience with before we

987
00:53:23,800 --> 00:53:24,320
Speaker 4: head out.

988
00:53:25,560 --> 00:53:29,360
Speaker 2: I would just say that, you know, we live in

989
00:53:29,400 --> 00:53:34,600
Speaker 2: an amazing country with with tremendous potential and possibilities, and

990
00:53:35,480 --> 00:53:37,560
Speaker 2: I know a lot's going on it in it the

991
00:53:37,680 --> 00:53:41,239
Speaker 2: last few years, it's kind of been crazy. But as

992
00:53:41,280 --> 00:53:45,440
Speaker 2: a Latina, as a woman and in a sector that

993
00:53:45,640 --> 00:53:49,120
Speaker 2: is run by men, I would just encourage you know,

994
00:53:49,600 --> 00:53:54,120
Speaker 2: every woman really to follow your dreams and to know

995
00:53:54,239 --> 00:53:56,160
Speaker 2: that you two can do it. I'm living proof of it.

996
00:53:57,600 --> 00:53:58,080
Speaker 5: That's a fan.

997
00:53:58,520 --> 00:54:02,160
Speaker 6: Why when you can remind the times right? I think

998
00:54:02,400 --> 00:54:05,480
Speaker 6: entrepreneurial boxes. Do you know maybe you know toed some

999
00:54:05,560 --> 00:54:08,520
Speaker 6: guys with bids that may want to try out the product.

1000
00:54:09,320 --> 00:54:12,239
Speaker 4: That's right, It's just fair. Thank you guys for rocking us.

1001
00:54:12,239 --> 00:54:12,879
Speaker 4: To see you next week.

1002
00:54:13,120 --> 00:54:13,400
Speaker 2: Thank you.

1003
00:54:14,040 --> 00:54:17,640
Speaker 1: An illegal alien from Guatemala charged with raping a child

1004
00:54:17,719 --> 00:54:21,520
Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

1005
00:54:21,760 --> 00:54:25,880
Speaker 1: accused of murdering a Texas man of Venezuelan charged with

1006
00:54:26,000 --> 00:54:29,840
Speaker 1: filming and selling child pornography in Michigan. These are just

1007
00:54:29,960 --> 00:54:33,720
Speaker 1: some of the heinous migrant criminals caught because of President

1008
00:54:33,760 --> 00:54:34,160
Speaker 1: Donald J.

1009
00:54:34,280 --> 00:54:36,680
Speaker 2: Trump's leadership. I'm Christy Noman, the.

1010
00:54:36,760 --> 00:54:41,320
Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted

1011
00:54:41,360 --> 00:54:45,040
Speaker 1: illegal border crossings are at the lowest levels ever recorded,

1012
00:54:45,400 --> 00:54:48,360
Speaker 1: and over one hundred thousand illegal aliens have been arrested.

1013
00:54:48,719 --> 00:54:52,239
Speaker 1: If you are here illegally, your next you will be

1014
00:54:52,320 --> 00:54:56,160
Speaker 1: fine nearly one thousand dollars a day, imprisoned, and deported.

1015
00:54:56,640 --> 00:54:57,800
Speaker 2: You will never return.

1016
00:54:58,160 --> 00:55:01,120
Speaker 1: But if you register using our DBP home app and

1017
00:55:01,280 --> 00:55:04,560
Speaker 1: leave now, you could be allowed to return legally. Do

1018
00:55:04,719 --> 00:55:05,279
Speaker 1: what's right.

1019
00:55:05,920 --> 00:55:06,560
Speaker 2: Leave now.

1020
00:55:07,080 --> 00:55:11,360
Speaker 1: Under President Trump, America's laws, border and families.

1021
00:55:11,040 --> 00:55:11,840
Speaker 2: Will be protected.

1022
00:55:11,960 --> 00:55:14,080
Speaker 3: Sponsored by the United States Department of Homeland Security.