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Speaker 1: This is the business of sports. Should Major League Baseball

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Speaker 1: shorten up the season? How do we present football to

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Speaker 1: the audience of the future. I don't think that most

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Speaker 1: players understand the power that they have. Michael. The future

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Speaker 1: of IndyCar racing is looking bright. Scott Shack very basic

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Speaker 1: math here, more bidders means more money. Evan Nobody Williams.

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Speaker 1: The team value has essentially quadruples. And the leaders in

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Speaker 1: the sports industry time to bring in our guest, hal Steinbrunner,

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Speaker 1: National Hockey League Commissioner Gary Bettman, Atlanta Braves president Derek Schiller,

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Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello,

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Speaker 1: I'm Scott, I'm Evan Noby Williams, and I'm Michael bar

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Speaker 1: And this is the Bloomberg Business of Sports, where we

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Speaker 1: talk about the latest topics in the world of sports.

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Speaker 1: Let's talk about the rates room in Philadelphia where you

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Speaker 1: can break stuff. I was wondering what you were gonna

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Speaker 1: do if you were going to bring it like, I

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Speaker 1: was like, is he gonna do it? He did do it?

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Speaker 1: Rerecord Ralph, Yeah, well, if you had I've never seen

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Speaker 1: a bar Anger. I've seen him tired. I've seen him hungry,

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Speaker 1: but you know U I have seen but you don't

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Speaker 1: get angry, right, Um, if you don't know what this

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Speaker 1: is about. Somebody went to one of the business ops

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Speaker 1: folks you know, at the Wells Fargo Center, said we

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Speaker 1: should do a rade room. I guess they have those

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Speaker 1: out and about in the community. In essence, you don't

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Speaker 1: break stuff, you pay money. You can bring like a

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Speaker 1: hockey stick in, and you can break TVs. And there's

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Speaker 1: just stuff in the room, and a lot of it

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Speaker 1: is adorned with the logo of the visiting team that night,

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Speaker 1: and and you break it. I mean that. I mean,

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Speaker 1: I don't know what else is other than that. I mean,

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Speaker 1: if you're really looking for differing revenue streams in sports,

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Speaker 1: all right, But Evan, you and I kind of blusted

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Speaker 1: a little bit the price here. Yeah, I love the

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Speaker 1: idea until I heard thirty five bucks for one person

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Speaker 1: sixty dollars for two. Like, if I need to break something,

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Speaker 1: I'll go break something that in my house that's less

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Speaker 1: than thirty five bucks and buy a new one. You

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Speaker 1: can go go. But uh, this is the only thing

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Speaker 1: I think Evan, you and I we touched on like

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Speaker 1: we you can sign up ahead of time, like for

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Speaker 1: the time five thirty six, six little blocks of time here.

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Speaker 1: But we thought maybe variable pricing almost like almost like

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Speaker 1: surge pricing with uber Like if your team, your hockey team,

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Speaker 1: the Flyers just coughed up a three goal lead and

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Speaker 1: lost in overtime, you want to go to the rage room.

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Speaker 1: That's gonna cost you a little bit more. Wait wait,

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Speaker 1: really that they're they're attacking on more. This is this

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Speaker 1: is what sug and like, you should be able to

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Speaker 1: book the rage room for like fires down by two,

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Speaker 1: fires down by three, and the price can change, price

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Speaker 1: can change, variable pricing depending on the situation. Betting man

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Speaker 1: on online betting. It's like when when um, when Kauai

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Speaker 1: hit the shot in Philadelphia last was that in Philly

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Speaker 1: or was it in Toronto? I don't know, but when

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Speaker 1: he hit that shot, let's just say it was in

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Speaker 1: Philly when he hit that shot to eliminate the Sixers.

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Speaker 1: Can you imagine the line of people to go into

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Speaker 1: the rage room? That would be good. Yeah, that's what

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Speaker 1: I want to see some variable pricing on this thing. Yeah,

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Speaker 1: so I think this is a good idea. I would

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Speaker 1: imagine if it is actually successful that other other arenas

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Speaker 1: will copy it. I can see some potential unintended contents

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Speaker 1: of this one. We can can't take the stick into

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Speaker 1: the concourse, you have to leave. Yeah, I mean someone

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Speaker 1: could easily get get hurt doing this. I'm sure there's

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Speaker 1: a number of waivers that you sign beforehand is hard. Yeah.

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Speaker 1: I think encouraging you know, this kind of of anger,

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Speaker 1: even in a closed environment. I might have some pitfalls,

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Speaker 1: But kudos to the Flyers. It feels very on brand,

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Speaker 1: by the way for Philadelphia to to be the team

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Speaker 1: that is doing But kudos to the Flyers for for

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Speaker 1: thinking outside the box. And I think we just Clark

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Speaker 1: and Reggie Leach there loving this. Yeah. Sometimes the Philly

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Speaker 1: fans they don't have to go to a rage room sometimes,

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Speaker 1: but they need this at the link. The Eagles need this.

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Speaker 1: They have a jail already now they need to reach.

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Speaker 1: Let's move on to the NBA. And I'm not making

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Speaker 1: light of this, but good grief, Charlie Brown one tweet

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Speaker 1: and this has set off the firestorm heard around the world.

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Speaker 1: And since the last time we talked about this a

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Speaker 1: couple of days ago, there have been more dramatic events

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Speaker 1: that has taken place. Yeah, where we stand bar as

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Speaker 1: we discussed this now is most of the Chinese sponsors

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Speaker 1: have pulled out all of the references to the game,

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Speaker 1: The murals, the signs, all that seems to be going

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Speaker 1: away being taken down, all the media opportunities and even

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Speaker 1: stuff for charity. They're not happening. Whether or not the

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Speaker 1: game takes place. The two games, we don't know yet.

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Speaker 1: And it's supposed to be the Brooklyn Nets and Lebron

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Speaker 1: James and the Lakers playing. These are some big stars

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Speaker 1: and Joe Tie owns the Nets. So right now the

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Speaker 1: games are on the questions that I'm hearing from most people.

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Speaker 1: Will will there be a crowd? Will people be afraid

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Speaker 1: to go? Will it be broadcast outside of China? Already

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Speaker 1: no CCTV has said no. Inside China. ESPN is supposed

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Speaker 1: to show it. Sure, So these are unanswered questions. And

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Speaker 1: even if you're the NBA and the participants, the answer

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Speaker 1: has to be right now, I don't know, because the

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Speaker 1: government controls everything and and beyond just these two preseason

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Speaker 1: games that are still scheduled to be you know, played

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Speaker 1: at the end of the week in in in China.

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Speaker 1: Uh the NBA is clearly worried in some capacity about

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Speaker 1: its revenue streams in China, and I actually think it

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Speaker 1: might be helpful for people if we just kind of

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Speaker 1: break down when we say the NFL does billions of

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Speaker 1: dollars a year in China, what we what what exactly

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Speaker 1: that means? And that starts, Yeah, the NBA. That starts

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Speaker 1: with two pretty huge broadcast deals, right, one of which

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Speaker 1: is a digital deal with ten Cent, It's a five

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Speaker 1: year deal, it's one point five billion dollars total. Uh.

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Speaker 1: And then a TV deal with CCTV, which is the

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Speaker 1: state run TV network. I don't have the numbers on

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Speaker 1: that one. I imagine it is also quite big. Those

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Speaker 1: are the two big ones, uh for for the NBA.

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Speaker 1: There's also obviously a lot of merchandise that gets sold

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Speaker 1: in China. There are events in China like these preseason games.

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Speaker 1: There are other tournaments and things like that. It's a

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Speaker 1: de facto licensing business throughout the country. Yeah, so's so

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Speaker 1: so there there's licensing opportunities as well. Um. And then

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Speaker 1: there's also partners, right, there are a number of Chinese

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Speaker 1: companies who sponsor the NBA league as a whole. And

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Speaker 1: then Outside of that entire ecosystem, there are individual team sponsors, right,

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Speaker 1: and the Rockets had a lot of these. They probably

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Speaker 1: had the most of any team because of how popular

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Speaker 1: the Rockets are in China. But if you were to

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Speaker 1: go to a game at the Toyota Center last year,

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Speaker 1: you would see Mandarin signage around that the Rockets had

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Speaker 1: you know, six to ten Chinese companies that paid them

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Speaker 1: sponsorship money. So so each team has sponsorship. And then

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Speaker 1: also in this ecosystem are individual players, right and Scott

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Speaker 1: you know this, There are individual players who are very

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Speaker 1: popular in China. They go over there once or twice

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Speaker 1: a year in the off season, Hardened, labraal Uh even

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Speaker 1: very often with their shoe companies. Right. Um, Kobe Bryant,

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Speaker 1: you know who is not playing anymore, obviously remains I

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Speaker 1: would imagine one of the most popular NBA players. Sure yeah, Um,

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Speaker 1: So all of this, this entire ecosystem is a multi

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Speaker 1: billion dollar a year ecosystem, and that all of that

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Speaker 1: is what the NBA, I think right now, feels might

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Speaker 1: be potentially under threatened. Well, that's the thing you talk about,

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Speaker 1: the ecosystem. I'm gonta give you three sides of this

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Speaker 1: James Harden. When this first broke, he came out and

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Speaker 1: apologized immediately, We're sorry, we we loved problem James Harden

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Speaker 1: is going to have. And I would say therefore by extension,

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Speaker 1: Adi das is that he's got the rockets on his

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Speaker 1: chest right and the anger, Yes, it's the NBA, because

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Speaker 1: Adam Silver said, well, we back Darryl Mori's free speech,

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Speaker 1: and so the the government did not find that suitable.

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Speaker 1: Get it. But this all started with with Moray. And

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Speaker 1: he's the Houston rockets right, So he's James Harden is

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Speaker 1: wearing rockets across this chest. He's right there and across

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Speaker 1: there that the second side of this. This is a

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Speaker 1: three sided triangle here. Adam Silver when he came out

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Speaker 1: the NBA commissioner and said, listen, uh, we don't you know.

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Speaker 1: This is unfortunate what has happened, but we support as

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Speaker 1: the lead were very far. There was statement number one,

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Speaker 1: which was viewed as too deferential in the US, and

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Speaker 1: then there was statement number two clarifying no, we backed

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Speaker 1: our mora, which was unacceptable to the Chinese. So Adam

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Speaker 1: Silver must be sitting here with palms up saying my

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Speaker 1: both statements and neither side is happy. He's literally caught

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Speaker 1: in the middle. I would say that that was very

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Speaker 1: intentional by the My guess is that that was intentional

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Speaker 1: by the NBA right to to give to two statements

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Speaker 1: who are that are kind of similar but have subtle differences,

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Speaker 1: neither of which make anybody happy. But I'm sure Adam

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Speaker 1: knew from the get go. You know, he he doesn't

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Speaker 1: want to He's not gonna back the Chinese government full throatedly.

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Speaker 1: He's not gonna back with Daryl Morey said, full throated

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Speaker 1: he wants to be somewhere in the middle, and of

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Speaker 1: giving two statements that you know, lean a little bit

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Speaker 1: each way, I think is the right the right way

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Speaker 1: to do that. Well, someone who's now not in the

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Speaker 1: middle is uh, the San Antonio Spurs coach Gregg Popovich.

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Speaker 1: He was way behind Adam Silver, saying he's a progressive

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Speaker 1: kind of leader for the NBA and supported Adam Silver.

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Speaker 1: So you have he supported Adams supporting the which is

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Speaker 1: free speech. So easy for Greg Papa it seems like

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Speaker 1: a no brainer from you know, from where he stands.

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Speaker 1: So here's a question that that's been you know, at

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Speaker 1: the heart of this whole thing, right, Who do we

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Speaker 1: think needs the other more? Does does the NBA need

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Speaker 1: China and that market and those billions of dollars more?

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Speaker 1: Or does China need the NBA which is tremendously popular

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Speaker 1: among its billions of people? Um, do they need the

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Speaker 1: NBA more? I think the NBA needs China and they

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Speaker 1: and they realized it real fast. There's a lot of

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Speaker 1: money over there. Well, sure, they've been working decades to

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Speaker 1: extract that money. It doesn't just happen. You just don't

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Speaker 1: show up in China say hey, we're here, open for business.

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Speaker 1: It's relationships. It's decades and even now you see, even

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Speaker 1: with all that work, one tweet and it doesn't make

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Speaker 1: a darn bit of difference. And that's a good point

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Speaker 1: that when we talk about the billions of dollars at

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Speaker 1: the NBA, does in China, the potential in the future

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Speaker 1: if you look ahead fifteen twenty years, if things were

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Speaker 1: continuing along the course that they were on, could be

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Speaker 1: much much bigger than that. Do we do, we tease

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Speaker 1: Don Cornwell, now this week's guests done, we do talk

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Speaker 1: about China with Don and his take that this whole thing,

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Speaker 1: when it's all said and done, just blip on the

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Speaker 1: radar screen for the NBA. Finally, let's talk about the

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Speaker 1: US Olympics rule forty. Yeah, the for a long time

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Speaker 1: that there's been a rule about what companies are allowed

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Speaker 1: to market during the Olympics. You just won the marathon

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Speaker 1: at the Olympics. Yeah, you are allowed to do what

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Speaker 1: So under previous rules, I was only I'm not allowed

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Speaker 1: to thank my sponsors unless my sponsors are either US

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Speaker 1: they have to be an official Olympic partner, and that

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Speaker 1: either means the top tier with the IOC right, which

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Speaker 1: is you know, Samsung, it's Coca Cola, it's Visa, or

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Speaker 1: the next tier down with the U s OPC, the

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Speaker 1: US National right, which is Nike and Polo, Ralph Laign

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Speaker 1: and United Airlines, etcetera. Those things are tremendously pricey, right, um,

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Speaker 1: And a lot of these you know, runners are perfect example.

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Speaker 1: A lot of runners are not sponsored by Nike. They're

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Speaker 1: sponsored by another company, and for a long time they

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Speaker 1: were not allowed to thank Adidas at the podium. Adidas

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Speaker 1: was not allowed to congratulate. There was also a carve

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Speaker 1: out period even before the games exactly so starting star

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Speaker 1: leading up to the Games, and you couldn't, and you

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Speaker 1: can't mention worth noting that you can't even like mention

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Speaker 1: let's say Tokyo twenty what you can't use the marks

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Speaker 1: or the the words associated with you list. So what's

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Speaker 1: been lucid now is that I am allowed as an

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Speaker 1: athlete now seven times, I believe is the total. But

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Speaker 1: I'm allowed a certain amount of times to thank a

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Speaker 1: sponsor of mine who is not an official IOC or

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Speaker 1: or USOC partner. The company that sponsors me is allowed

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Speaker 1: to congratulate me if I do well on the games,

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Speaker 1: they're allowed to congratulate me in marketing. Both those things

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Speaker 1: are new and I think those are those are nice developments.

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Speaker 1: The other big thing for for a long time, you

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Speaker 1: had to submit all of your marketing opportunity, your your

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Speaker 1: marketing plans to the U s O PC months before

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Speaker 1: the games because they had to approve everything. And one

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Speaker 1: of the biggest frustrations for brands is that, you know,

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Speaker 1: deciding in January what do you want your marketing to

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Speaker 1: look like for games that are in July. It's not easy.

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Speaker 1: It's difficult, and it and it and it constrains you.

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Speaker 1: It's a handcuff of some sort that is now lifted,

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Speaker 1: so so you can be a little bit more nimble,

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Speaker 1: you can be a little more agile with your marketing

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Speaker 1: now that you don't need to submit them all in

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Speaker 1: January six months ahead. I mean, right off the bat,

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Speaker 1: just one thing doesn't make sense. We have an athlete

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Speaker 1: who has in the past one eight gold medals in

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Speaker 1: a single Olympics, right, So this is not this is

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Speaker 1: not theoretical. This is Phelps in Beijing one eight gold medals,

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Speaker 1: and yet we're allowed seven. Thank you, at least make

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Speaker 1: it the number that's already been done. So if he's

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Speaker 1: on track, you might have to skip one early on

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Speaker 1: just that, double up on the thank you with the

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Speaker 1: with the do ski, thank you spo and uh and

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Speaker 1: under arment. Yeah, that wouldn't NASCAR wouldn't survive. And this

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Speaker 1: I like to thank the Jiffy Pop Coca Cola. That

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Speaker 1: wasn't going to happen. Man, that's that's NASCAR. I really

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Speaker 1: one other thing on this that I am curious what

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Speaker 1: for a long time obviously the fact that you know,

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Speaker 1: the only people that could reference athletes during the games

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Speaker 1: were you know, these top tier partners made those of

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Speaker 1: sponsorships very expensive, right, there was an exclusivity built into

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Speaker 1: that that made them very pricey. I am curious if

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Speaker 1: this might start shifting some money more towards athletes and

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Speaker 1: less towards the IOC and the U S O PC.

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Speaker 1: If the fact that that exclusivity no longer is is

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Speaker 1: fully exclusive, I'm gonna say no. They want those rings, baby,

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Speaker 1: you want those Yeah. This has been the Bloomberg Business

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Speaker 1: of Sports podcast. We are here every Monday, Wednesday and

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Speaker 1: Thursday for you at the same time, talking about some

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Speaker 1: of the biggest topics in sports. By the way, you

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Speaker 1: can follow me on Twitter at Big Bar Sports. You

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Speaker 1: can follow me at sas, you can follow me at

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Speaker 1: no V Underscore Williams and join us the end of

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Speaker 1: the week. Scott already said it. We're talking with Don

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Speaker 1: Cornwell partner over at p j T. He's big in

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Speaker 1: deals for team acquisitions, entertainment, fuels, gambling deals. We got

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Speaker 1: a good conversation. You have been listening to the Bloomberg

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Speaker 1: Business of Sports and you can get our show wherever

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