1 00:00:02,560 --> 00:00:05,160 Speaker 1: Beyond the Beauty is a production of I Heart Radio. 2 00:00:05,720 --> 00:00:18,160 Speaker 1: I'm your host Bobby Brown. Alicia's God is the founder 3 00:00:18,200 --> 00:00:23,000 Speaker 1: of Range Beauty. There's so much excitement around her brand. 4 00:00:23,239 --> 00:00:26,920 Speaker 1: It is exactly what is needed right now. I think 5 00:00:27,000 --> 00:00:31,159 Speaker 1: it's amazing that there's a clean option for foundation that 6 00:00:31,240 --> 00:00:34,120 Speaker 1: women of color can go to to get the right 7 00:00:34,200 --> 00:00:37,280 Speaker 1: foundation with the right formula. And that is what it 8 00:00:37,520 --> 00:00:40,400 Speaker 1: made me so excited about Alicia's God who created this 9 00:00:40,479 --> 00:00:43,000 Speaker 1: brand for a hundred and fifty dollars out of her 10 00:00:43,040 --> 00:00:46,640 Speaker 1: living room. And I'm watching her grow before my eyes 11 00:00:47,159 --> 00:00:50,080 Speaker 1: and really see a need and fill it. And I 12 00:00:50,159 --> 00:00:53,200 Speaker 1: love talking to her. I love watching her and I'm 13 00:00:53,240 --> 00:00:57,080 Speaker 1: really looking forward to asking her what's happening now? Hey, Alicia, 14 00:00:57,160 --> 00:01:00,120 Speaker 1: how are you? Hi? Bobby, and well, how are you you. 15 00:01:00,440 --> 00:01:02,480 Speaker 1: It's so nice to talk to you. And I get 16 00:01:02,520 --> 00:01:06,400 Speaker 1: the pleasure of seeing because we're recording this over zoom, 17 00:01:06,400 --> 00:01:10,680 Speaker 1: and I was, you're so beautiful, and oh, thank you. 18 00:01:10,680 --> 00:01:14,800 Speaker 1: You don't look dressed or anything, you know, never let 19 00:01:14,880 --> 00:01:19,200 Speaker 1: them see sweat. I guess, thank you so much for 20 00:01:19,280 --> 00:01:22,640 Speaker 1: having me. It's it's really an honor. Thank you, and 21 00:01:22,760 --> 00:01:26,440 Speaker 1: you are right now in Atlanta. I am I am 22 00:01:26,480 --> 00:01:29,640 Speaker 1: in my home in Atlanta. I'll head to the office 23 00:01:29,760 --> 00:01:34,240 Speaker 1: later today. But yeah, but but but I will say, 24 00:01:34,319 --> 00:01:38,800 Speaker 1: you are a Jersey girl. Yes. So, my mom's side 25 00:01:38,800 --> 00:01:41,600 Speaker 1: of the family is from Jersey Shore. My dad's side 26 00:01:41,560 --> 00:01:44,480 Speaker 1: of the family is from New York, so I'm split 27 00:01:44,720 --> 00:01:48,200 Speaker 1: between them. And so I get my seafood from the Shore. 28 00:01:48,240 --> 00:01:52,440 Speaker 1: I get my city like from New York. So, and 29 00:01:52,720 --> 00:01:55,960 Speaker 1: how long have you lived in Atlanta. It's been about 30 00:01:56,000 --> 00:01:59,040 Speaker 1: five years now since I moved to Atlanta. I actually 31 00:01:59,160 --> 00:02:03,000 Speaker 1: left for Glynn to move to Atlanta to start my business. 32 00:02:03,840 --> 00:02:07,000 Speaker 1: And when did you first have the idea for Range Beauty? 33 00:02:07,040 --> 00:02:09,239 Speaker 1: When did it even come to you that there is 34 00:02:09,320 --> 00:02:15,320 Speaker 1: a need for this? This was back in like, I 35 00:02:15,360 --> 00:02:18,720 Speaker 1: originally went to Virginia Attack for fashion design and merchandising. 36 00:02:19,200 --> 00:02:22,360 Speaker 1: After graduation, I went to New York worked lots of 37 00:02:22,360 --> 00:02:27,200 Speaker 1: different roles in the fashion industry um and throughout the 38 00:02:27,200 --> 00:02:30,280 Speaker 1: course of those roles, I often found my side myself 39 00:02:30,320 --> 00:02:34,600 Speaker 1: behind the scenes, and I noticed that black models were 40 00:02:34,600 --> 00:02:37,360 Speaker 1: coming to set with their own makeup kids. And it 41 00:02:37,400 --> 00:02:41,680 Speaker 1: didn't really strike me as anything shocking at first, because 42 00:02:41,840 --> 00:02:45,079 Speaker 1: we often would include little notes with our cast and 43 00:02:45,160 --> 00:02:47,920 Speaker 1: cause like make sure you bring, you know, a new draw, 44 00:02:48,320 --> 00:02:50,680 Speaker 1: make sure you bring miss to be prepared. And so 45 00:02:50,760 --> 00:02:52,519 Speaker 1: I thought it was just kind of a model thing, 46 00:02:52,960 --> 00:02:55,760 Speaker 1: and I finally just I was so curious. I just asked, 47 00:02:56,280 --> 00:02:59,760 Speaker 1: and a model explained the story about how a makeup 48 00:02:59,880 --> 00:03:02,720 Speaker 1: art as flat outside to her, I can't do the 49 00:03:02,760 --> 00:03:05,360 Speaker 1: look that the designer is requesting because I don't have 50 00:03:05,440 --> 00:03:09,079 Speaker 1: any products in my kit for your skin tone. And 51 00:03:09,440 --> 00:03:11,680 Speaker 1: her telling me that story, and just her explaining how 52 00:03:11,720 --> 00:03:16,000 Speaker 1: she felt so problematic and she felt embarrassed and she 53 00:03:16,120 --> 00:03:18,600 Speaker 1: thought it was her responsibility to make sure she came 54 00:03:18,680 --> 00:03:21,680 Speaker 1: prepared to set now with things that were as close 55 00:03:21,720 --> 00:03:23,799 Speaker 1: as a mutch to your skin tone as possible. It 56 00:03:23,960 --> 00:03:27,440 Speaker 1: just kind of started the wheel to turn in my mind. 57 00:03:27,520 --> 00:03:29,760 Speaker 1: And I thought about my own journey with makeup at 58 00:03:29,760 --> 00:03:33,720 Speaker 1: the time, and it was really not a real journey. 59 00:03:33,840 --> 00:03:37,600 Speaker 1: I was an eyeliner and mascara girl, because you don't 60 00:03:37,600 --> 00:03:39,720 Speaker 1: have to worry about your skin tone with that. You 61 00:03:39,720 --> 00:03:43,160 Speaker 1: can just go and makout one color and you're fine. Uh. 62 00:03:43,200 --> 00:03:45,080 Speaker 1: And so when she told me about that, I just 63 00:03:45,080 --> 00:03:48,560 Speaker 1: started thinking, you know, why do I have this this, 64 00:03:48,760 --> 00:03:51,240 Speaker 1: Why do I feel this way about makeup? And why 65 00:03:51,360 --> 00:03:53,480 Speaker 1: is it so difficult for us to find things for 66 00:03:53,520 --> 00:03:55,160 Speaker 1: our skin tone. And then for me at the time, 67 00:03:55,160 --> 00:03:58,320 Speaker 1: I dealt with really bad excellent acne. Why can't I 68 00:03:58,360 --> 00:04:01,840 Speaker 1: find products that don't inflame? This? These issues for me, 69 00:04:02,240 --> 00:04:07,040 Speaker 1: and so I really started. The seed was planted, and 70 00:04:07,400 --> 00:04:10,600 Speaker 1: I just started researching and thinking about what my dreamline 71 00:04:10,680 --> 00:04:13,280 Speaker 1: would be if I created a makeup line. So it 72 00:04:13,360 --> 00:04:15,280 Speaker 1: is a true you started this makeup line with a 73 00:04:15,320 --> 00:04:18,800 Speaker 1: hundred and fifty dollars. I did so being in New 74 00:04:18,880 --> 00:04:21,920 Speaker 1: York at the time, I did not have any savings. 75 00:04:22,240 --> 00:04:25,440 Speaker 1: I was just paying rent. I was living in the 76 00:04:25,480 --> 00:04:28,840 Speaker 1: New York lifestyle, you know. Uh. And so a big 77 00:04:28,880 --> 00:04:31,400 Speaker 1: thing for me was when I started, I wanted to 78 00:04:31,400 --> 00:04:34,520 Speaker 1: make sure I kept my cost very low. I didn't 79 00:04:34,560 --> 00:04:36,840 Speaker 1: want to be in the whole off the bat, I 80 00:04:36,920 --> 00:04:41,120 Speaker 1: didn't want to over extend myself financially. And so when 81 00:04:41,160 --> 00:04:44,719 Speaker 1: I was looking for manufacturers and I started, Google was 82 00:04:44,760 --> 00:04:46,240 Speaker 1: my best friend, by the way, at the time, I 83 00:04:46,279 --> 00:04:49,080 Speaker 1: just googled everything, and I found out that there are 84 00:04:49,160 --> 00:04:54,719 Speaker 1: manufacturers who have um m ocus minimum order quantities that 85 00:04:54,839 --> 00:04:57,320 Speaker 1: you have to hit and it's usually a very high 86 00:04:57,360 --> 00:05:00,200 Speaker 1: dollar amount. And so that was on my checklis off. 87 00:05:00,279 --> 00:05:02,640 Speaker 1: What I wanted a manufacturer. I wanted someone who would 88 00:05:02,640 --> 00:05:07,080 Speaker 1: be flexible with me not having that huge access to 89 00:05:07,120 --> 00:05:09,120 Speaker 1: capital off the bat, and I found them in a 90 00:05:09,160 --> 00:05:13,200 Speaker 1: manufacturer who I still work with today, who uh they're there. 91 00:05:13,320 --> 00:05:16,120 Speaker 1: MC was just a hundred and fifty dollars and you 92 00:05:16,200 --> 00:05:18,200 Speaker 1: were able to just kind of get what it was above. 93 00:05:18,440 --> 00:05:21,479 Speaker 1: You could just example whatever you wanted for that amount, 94 00:05:21,640 --> 00:05:24,800 Speaker 1: and I was able to create the first few shades 95 00:05:25,120 --> 00:05:28,799 Speaker 1: of the line with a hundred fifty dollars. That's amazing. 96 00:05:29,000 --> 00:05:32,119 Speaker 1: That that is amazing, and that's resourceful. But I also 97 00:05:32,200 --> 00:05:36,560 Speaker 1: wanted to tell everybody how we met. You tell the 98 00:05:36,600 --> 00:05:42,280 Speaker 1: story of how we met. Well, I received a shocking 99 00:05:42,520 --> 00:05:47,040 Speaker 1: d M from Bobby Brown herself, and it was a 100 00:05:47,160 --> 00:05:51,159 Speaker 1: GM from you saying that you see what I'm doing, Um, 101 00:05:51,320 --> 00:05:54,000 Speaker 1: you like what I'm doing, and if you could offer 102 00:05:54,000 --> 00:05:56,280 Speaker 1: any advice or we have any assistance, to just let 103 00:05:56,279 --> 00:05:59,760 Speaker 1: you know. And for me, there have been a lot 104 00:05:59,800 --> 00:06:01,880 Speaker 1: of when people say that and then you try to 105 00:06:01,880 --> 00:06:04,839 Speaker 1: reach out to them and they're like, I sent you 106 00:06:04,880 --> 00:06:07,560 Speaker 1: a message, that was it, And so I replied back 107 00:06:07,720 --> 00:06:11,400 Speaker 1: and I just you know, thank you, and I admire 108 00:06:11,480 --> 00:06:14,400 Speaker 1: you because you are one of the few makeup brands 109 00:06:14,400 --> 00:06:17,200 Speaker 1: who have created with black women in mind since the beginning. 110 00:06:17,760 --> 00:06:19,039 Speaker 1: But I replied and I was like, yeah, I would 111 00:06:19,040 --> 00:06:20,560 Speaker 1: love you know, I would love to talk to you 112 00:06:20,600 --> 00:06:23,240 Speaker 1: and get to ments for you. And you're replying with 113 00:06:23,279 --> 00:06:28,840 Speaker 1: your phone number call me any time, and I I 114 00:06:28,880 --> 00:06:31,640 Speaker 1: had to call my mom. I called my mom. I 115 00:06:31,839 --> 00:06:34,880 Speaker 1: told her that I had Bobby Brown's cell phone number 116 00:06:35,360 --> 00:06:38,320 Speaker 1: and that we were going to talk about range. And 117 00:06:38,400 --> 00:06:41,080 Speaker 1: so that's just kind of how our relationship started. And 118 00:06:41,160 --> 00:06:45,039 Speaker 1: I was so, you know, just so shocked, and and 119 00:06:45,200 --> 00:06:47,440 Speaker 1: the call that we had and the advice that you 120 00:06:47,480 --> 00:06:50,719 Speaker 1: gave in you offering to help me on this journey 121 00:06:50,800 --> 00:06:55,480 Speaker 1: and to be my mentor, was just let's even today, 122 00:06:55,520 --> 00:06:57,640 Speaker 1: I'm like I can say Bobby Proud is my mentor. 123 00:06:57,839 --> 00:07:02,080 Speaker 1: That's crazy. And just for people always ask me, how 124 00:07:02,080 --> 00:07:04,360 Speaker 1: do you find a mentor? And you know, I always say, 125 00:07:04,400 --> 00:07:08,520 Speaker 1: the relationships have to be organic, it has to just happen. 126 00:07:09,040 --> 00:07:12,280 Speaker 1: I literally found you through I don't even know where. 127 00:07:12,280 --> 00:07:14,960 Speaker 1: And I'm like, wow, I like what she's doing because 128 00:07:15,000 --> 00:07:19,000 Speaker 1: the foundations look like the people's skip and and and 129 00:07:19,040 --> 00:07:21,960 Speaker 1: it wasn't like there's no crazy makeup, there's no crazy 130 00:07:22,080 --> 00:07:26,120 Speaker 1: like you know, changing colors or contours fresh and as 131 00:07:26,160 --> 00:07:30,480 Speaker 1: the as the makeup all clean. Yes, so it's clean 132 00:07:30,560 --> 00:07:34,040 Speaker 1: beauty for the forgotten sheets. And that was a huge 133 00:07:34,200 --> 00:07:36,440 Speaker 1: thing for me because a lot of the ingredients that 134 00:07:36,480 --> 00:07:40,600 Speaker 1: would inflame my excellent acne um, like tow or fragrance 135 00:07:40,800 --> 00:07:44,120 Speaker 1: or synthetic guyes. I just knew that I didn't want 136 00:07:44,160 --> 00:07:45,880 Speaker 1: that in my line if I couldn't use the product, 137 00:07:45,960 --> 00:07:48,560 Speaker 1: and I didn't want to sell it. And so our 138 00:07:48,840 --> 00:07:52,600 Speaker 1: ingredients are clean. We mostly utilize botanicals to help with 139 00:07:52,880 --> 00:07:55,720 Speaker 1: UM acne and XML, like Clenchila flower. It came meal 140 00:07:56,840 --> 00:08:00,320 Speaker 1: and um. The part about the forgotten sheets big to 141 00:08:00,360 --> 00:08:04,640 Speaker 1: me because when I was researching about what making something 142 00:08:04,680 --> 00:08:07,800 Speaker 1: clean and and why else would that be important? And 143 00:08:07,840 --> 00:08:10,320 Speaker 1: I found that Black women are exposed to twice the 144 00:08:10,320 --> 00:08:13,560 Speaker 1: amount of toxic beauty products, mostly due to the lack 145 00:08:13,600 --> 00:08:16,640 Speaker 1: of clean alternatives in our skin tones. And so I 146 00:08:16,720 --> 00:08:19,800 Speaker 1: knew that I wanted to make sure I provided foundations 147 00:08:19,840 --> 00:08:22,840 Speaker 1: that looked like our skin, that felt like skin. It 148 00:08:22,880 --> 00:08:25,360 Speaker 1: wasn't kicking up and building up on your face. I 149 00:08:25,400 --> 00:08:27,240 Speaker 1: wanted you to feel like you didn't have anything on. 150 00:08:27,760 --> 00:08:29,680 Speaker 1: I just went to enhance what you already have not 151 00:08:29,800 --> 00:08:33,760 Speaker 1: cover it up, but you've had some you know, very cool, 152 00:08:33,880 --> 00:08:37,240 Speaker 1: interesting successes. You know, talk a little bit of how 153 00:08:37,320 --> 00:08:39,640 Speaker 1: you started growing your business and you know how you 154 00:08:39,679 --> 00:08:41,679 Speaker 1: got on the map and how you figured things out. 155 00:08:42,240 --> 00:08:45,959 Speaker 1: So really I started a soft launch. I call it 156 00:08:46,000 --> 00:08:48,760 Speaker 1: a soft launch. I launched in May of seventeen. It 157 00:08:48,800 --> 00:08:52,680 Speaker 1: was a completely different name and it was a completely 158 00:08:52,720 --> 00:08:55,480 Speaker 1: different concept that I had. The original concept was just 159 00:08:55,559 --> 00:08:58,720 Speaker 1: to focus on brown to deeper brunch sheets. So at 160 00:08:58,760 --> 00:09:02,000 Speaker 1: first I only had about sixteen shades that were just 161 00:09:02,840 --> 00:09:08,319 Speaker 1: honestly brawn to deeper brown shades. UM. And I first, 162 00:09:08,400 --> 00:09:11,280 Speaker 1: let's at the price at twelve dollars because I wanted 163 00:09:11,840 --> 00:09:16,760 Speaker 1: clean Beauty to become known as accessible and as affordable, 164 00:09:16,840 --> 00:09:19,000 Speaker 1: because that's not often what we see clean beauty as. 165 00:09:19,640 --> 00:09:22,520 Speaker 1: And so I launched, and I was about and so 166 00:09:22,679 --> 00:09:25,840 Speaker 1: for maybe two months. UM, I had a little bit 167 00:09:25,800 --> 00:09:29,400 Speaker 1: of legal trouble. In the midst of that, I actually 168 00:09:29,400 --> 00:09:32,640 Speaker 1: had someone say, oh, your name is already taken, like 169 00:09:32,720 --> 00:09:37,000 Speaker 1: you need to change your name. I didn't, okay, And 170 00:09:37,040 --> 00:09:39,480 Speaker 1: then UM, it just kind of works out because at 171 00:09:39,480 --> 00:09:41,440 Speaker 1: the same time, I didn't really like the concept that 172 00:09:41,800 --> 00:09:43,679 Speaker 1: the brand was developing. It didn't like the voice that 173 00:09:43,720 --> 00:09:45,560 Speaker 1: I was putting out, and so I went back to 174 00:09:45,600 --> 00:09:50,280 Speaker 1: the drawing board and I relaunched in August eighteen as 175 00:09:50,400 --> 00:09:55,200 Speaker 1: Range Beauty and really pushing the concept of UH makeup 176 00:09:55,200 --> 00:09:58,600 Speaker 1: with skin care benefits and making an inclusive range and 177 00:09:58,800 --> 00:10:02,480 Speaker 1: having more products. So they Noble And a few months 178 00:10:02,559 --> 00:10:05,280 Speaker 1: later I was contacted by a buyer for a Target, 179 00:10:06,200 --> 00:10:09,640 Speaker 1: which was I again it was the buyer actually deened 180 00:10:09,679 --> 00:10:13,840 Speaker 1: me and I thought it was spam, and she said 181 00:10:14,360 --> 00:10:16,640 Speaker 1: she asked him an email and that she would email me, 182 00:10:17,280 --> 00:10:19,600 Speaker 1: and she sent me an email and it was it 183 00:10:19,679 --> 00:10:21,840 Speaker 1: was an actual Target email. And said, Okay, this person 184 00:10:21,880 --> 00:10:23,319 Speaker 1: is real and I looked her up on linked and 185 00:10:23,360 --> 00:10:25,400 Speaker 1: it's like, no, this is the real buyer for Target. 186 00:10:25,440 --> 00:10:28,559 Speaker 1: This is crazy. Uh. And they actually came to Atlanta 187 00:10:28,600 --> 00:10:31,839 Speaker 1: and I presented the line to them and we had 188 00:10:31,880 --> 00:10:35,040 Speaker 1: a very open conversation just about what it takes to 189 00:10:35,120 --> 00:10:37,160 Speaker 1: be in retail, what that means for you as a 190 00:10:37,280 --> 00:10:39,080 Speaker 1: found or what it means for you as a brand, 191 00:10:39,600 --> 00:10:42,480 Speaker 1: And obviously I just let me know, this is amazing, 192 00:10:42,559 --> 00:10:45,720 Speaker 1: but I'm not ready at this time. But that opportunity 193 00:10:46,040 --> 00:10:48,840 Speaker 1: really lit a fire underneath me to want to take 194 00:10:48,880 --> 00:10:51,880 Speaker 1: this kind of from hobby and side hustle mode and 195 00:10:52,000 --> 00:10:55,120 Speaker 1: build it into a real brand and real business. And 196 00:10:55,200 --> 00:10:58,720 Speaker 1: so I continued that conversation and relationship with Target throughout 197 00:10:58,720 --> 00:11:02,160 Speaker 1: the years. I went to headquarters for a visit. We 198 00:11:02,320 --> 00:11:05,560 Speaker 1: did the Black Business Fair that they have every February there. 199 00:11:06,080 --> 00:11:10,240 Speaker 1: I did the Target Essence Market this past December. I 200 00:11:10,280 --> 00:11:13,120 Speaker 1: did the Target Takeoff Beauty program with them this past March, 201 00:11:13,600 --> 00:11:16,480 Speaker 1: and just made sure to maintain that contact with them, 202 00:11:16,600 --> 00:11:20,360 Speaker 1: ask them for advice um and and just different scenarios 203 00:11:20,400 --> 00:11:23,560 Speaker 1: like that where I realized that when I was putting 204 00:11:23,559 --> 00:11:27,520 Speaker 1: out of quality and was actually a necessity and really 205 00:11:27,559 --> 00:11:32,280 Speaker 1: filling in this this major gap, and those little instances 206 00:11:32,360 --> 00:11:36,880 Speaker 1: just kept me going. My first pitch competition, I pitched 207 00:11:36,920 --> 00:11:41,679 Speaker 1: at SPANKS headquarters and it was just it was so 208 00:11:42,200 --> 00:11:44,680 Speaker 1: everything every time I would be in these type of rooms, 209 00:11:44,679 --> 00:11:47,480 Speaker 1: and it's just so validating to know that I made 210 00:11:47,520 --> 00:11:50,880 Speaker 1: it this far. And then each time something else would happen, 211 00:11:50,880 --> 00:11:52,560 Speaker 1: then they comprec you can't beeeve I made it this far. 212 00:11:53,000 --> 00:11:56,199 Speaker 1: And so it's been really cool just having these things 213 00:11:56,280 --> 00:11:59,520 Speaker 1: pop up that you maybe don't normally have during your 214 00:11:59,640 --> 00:12:02,880 Speaker 1: entrepreneur a ship journey, but you are self funded, correct, 215 00:12:03,280 --> 00:12:07,560 Speaker 1: I am self funded. Yes, so I'm self funded. I 216 00:12:07,600 --> 00:12:11,400 Speaker 1: actually just left my nine to five in December last year. 217 00:12:11,480 --> 00:12:14,400 Speaker 1: So for most of the time that Range has been 218 00:12:14,440 --> 00:12:18,280 Speaker 1: an operation, I was working my nine five. Any extra funds, 219 00:12:18,360 --> 00:12:20,840 Speaker 1: any extra time that I had, I poured into Range 220 00:12:20,840 --> 00:12:23,440 Speaker 1: because I knew I wanted to leave eventually and and 221 00:12:23,440 --> 00:12:26,240 Speaker 1: take this on full time, and so I took the 222 00:12:26,320 --> 00:12:30,040 Speaker 1: leap in December of last year. I was just like, Wow, 223 00:12:30,400 --> 00:12:32,800 Speaker 1: this is that this is definitely meant to happen with 224 00:12:32,840 --> 00:12:36,080 Speaker 1: the timing. But I've been self funded. I do a 225 00:12:36,160 --> 00:12:40,079 Speaker 1: lot of pitch competitions, a lot of grant competitions. I 226 00:12:40,200 --> 00:12:44,160 Speaker 1: knew that I did not want to take on debt um. 227 00:12:44,320 --> 00:12:48,480 Speaker 1: I do not have any outstanding business loans or outstanding 228 00:12:48,920 --> 00:12:52,840 Speaker 1: credit card debt or anything for Range. It's been everything 229 00:12:52,880 --> 00:12:55,680 Speaker 1: for my own pockets from grants and then our profits 230 00:12:55,679 --> 00:12:57,800 Speaker 1: from the company I put right back into the business 231 00:12:58,440 --> 00:13:02,199 Speaker 1: um and just building it, just building it as I can. 232 00:13:21,600 --> 00:13:25,480 Speaker 1: So you've got foundations, we've got what else? So we 233 00:13:25,520 --> 00:13:30,480 Speaker 1: have foundations in twenty one shades and three to four undertones. 234 00:13:30,960 --> 00:13:35,280 Speaker 1: We have a bronzing primer, we have translucent powder, and 235 00:13:35,400 --> 00:13:40,040 Speaker 1: four shades. We have a dual Golden Hour which is 236 00:13:40,240 --> 00:13:43,160 Speaker 1: it's a dual I highlights. You can use us eyeshadow 237 00:13:43,280 --> 00:13:46,120 Speaker 1: and as a highlighter in five sheets. And then we 238 00:13:46,200 --> 00:13:49,160 Speaker 1: have the Body Full Body Glow, which is a face 239 00:13:49,240 --> 00:13:54,200 Speaker 1: and body oil. My faith, Yes, I love the products 240 00:13:54,240 --> 00:13:59,560 Speaker 1: and your foundation really is amazing formula. It's not share, 241 00:14:00,040 --> 00:14:04,200 Speaker 1: but it's not dense. It covers and and and the range. 242 00:14:04,640 --> 00:14:06,120 Speaker 1: First of all, I can't even believe that you have 243 00:14:06,240 --> 00:14:10,760 Speaker 1: the name range, which is incredible, but your range is 244 00:14:11,240 --> 00:14:14,600 Speaker 1: spot on. But you talk about different undertone, so I 245 00:14:14,640 --> 00:14:17,120 Speaker 1: see I mean, I see yellow, I see orange, I 246 00:14:17,160 --> 00:14:21,800 Speaker 1: see pink. What's the fourth? So we have blue um 247 00:14:21,840 --> 00:14:24,680 Speaker 1: and our fair sheets, we also have a peach undertone. 248 00:14:25,080 --> 00:14:27,880 Speaker 1: We have all of undertone so each category, so we 249 00:14:27,920 --> 00:14:31,520 Speaker 1: have light to deeper brown. Each category has three to 250 00:14:31,600 --> 00:14:35,200 Speaker 1: four different undertones and those were picked from just kind 251 00:14:35,240 --> 00:14:38,520 Speaker 1: of doing a little market research. Hearing from fair skinned 252 00:14:38,960 --> 00:14:41,320 Speaker 1: women that it's so hard for me to find a 253 00:14:41,400 --> 00:14:43,480 Speaker 1: peachy undertone. It's so hard for me to find an 254 00:14:43,480 --> 00:14:47,080 Speaker 1: olive undertone UM. And then for the deeper brown ladies, 255 00:14:47,160 --> 00:14:50,200 Speaker 1: hearing all all we have is red undertones. Where is 256 00:14:50,360 --> 00:14:55,040 Speaker 1: our yellow? Where's are coolers, our neutral, so it's about 257 00:14:55,040 --> 00:14:57,760 Speaker 1: three to four per category. And how like do you go? 258 00:14:58,840 --> 00:15:02,400 Speaker 1: We go pretty fair. So we are pretty fair. And 259 00:15:02,440 --> 00:15:06,240 Speaker 1: that's just when I originally started my thought process was 260 00:15:06,320 --> 00:15:09,360 Speaker 1: like my shade are deeper. But then I wanted to 261 00:15:09,400 --> 00:15:12,240 Speaker 1: open it up because for one, black women, black people, 262 00:15:12,280 --> 00:15:15,240 Speaker 1: we come in all different types of sheets, Like I 263 00:15:15,320 --> 00:15:17,840 Speaker 1: have a cousin that is your shade body, so it's 264 00:15:17,920 --> 00:15:20,680 Speaker 1: like we come in all different sheets. And then it's 265 00:15:20,680 --> 00:15:24,520 Speaker 1: also to open up to white women whoever, women of 266 00:15:24,560 --> 00:15:29,040 Speaker 1: color whoever, who also have trouble finding their shade, their undertone, 267 00:15:29,280 --> 00:15:33,200 Speaker 1: or finding products um that irritate their skin. So I 268 00:15:33,240 --> 00:15:35,360 Speaker 1: wanted to make sure that we were inclusive. So we 269 00:15:35,440 --> 00:15:38,360 Speaker 1: got come pretty fair. It's pretty deep, yeah, and it's 270 00:15:38,440 --> 00:15:41,280 Speaker 1: and it's pretty amazing. As a makeup artist, I have 271 00:15:41,800 --> 00:15:46,280 Speaker 1: traveled anywhere from Mexico to the UK and you just 272 00:15:46,400 --> 00:15:49,720 Speaker 1: have no idea. There's you don't even know what people's 273 00:15:49,760 --> 00:15:53,840 Speaker 1: backgrounds are, you know, depending, So I think your range 274 00:15:54,200 --> 00:15:58,440 Speaker 1: could definitely suit many different many different skin colors. And 275 00:15:58,480 --> 00:16:00,360 Speaker 1: do you have other products on the pipe line that 276 00:16:00,400 --> 00:16:04,600 Speaker 1: you're like ready to launch, dying to create? Yes, I 277 00:16:04,640 --> 00:16:08,200 Speaker 1: have three that I am so ready to launch, and 278 00:16:08,440 --> 00:16:10,480 Speaker 1: I was so sad because I wanted to launch one 279 00:16:10,480 --> 00:16:14,600 Speaker 1: of them this year. Covid really stopped that in the trucks. 280 00:16:14,720 --> 00:16:19,160 Speaker 1: But um, we have Concealer coming up, we have Bronze, 281 00:16:19,160 --> 00:16:22,240 Speaker 1: They're coming up, and then we have a liquid blush 282 00:16:22,320 --> 00:16:29,120 Speaker 1: coming out. Yeah, a liquid blush. Yeah, yeah, so cool. 283 00:16:30,040 --> 00:16:33,000 Speaker 1: You're very good on social and you seem to have 284 00:16:33,040 --> 00:16:37,600 Speaker 1: a very engaged community, So talk a little bit about 285 00:16:37,640 --> 00:16:41,720 Speaker 1: how important that is in your business. It's so important 286 00:16:41,720 --> 00:16:45,720 Speaker 1: to me to have community because I think even in 287 00:16:45,840 --> 00:16:49,480 Speaker 1: my earlier years, like in my early twenties, when I 288 00:16:49,520 --> 00:16:52,720 Speaker 1: was starting to try and maneuver, what does the makeup 289 00:16:52,720 --> 00:16:54,920 Speaker 1: industry look like? What does it say to me? We 290 00:16:55,480 --> 00:16:58,400 Speaker 1: rarely had any brands that had a face to the brand, 291 00:16:58,440 --> 00:17:00,680 Speaker 1: that had someone that spoke to so it was usually 292 00:17:00,720 --> 00:17:05,640 Speaker 1: a large corporation. There wasn't any genuine brand voice there. 293 00:17:05,680 --> 00:17:08,000 Speaker 1: There wasn't any genuine connection being built there. I was 294 00:17:08,040 --> 00:17:09,480 Speaker 1: just kind of like, give me your money and go. 295 00:17:10,119 --> 00:17:13,040 Speaker 1: And so it's really important to me to have this 296 00:17:13,119 --> 00:17:17,560 Speaker 1: community to not only build me up and and validate 297 00:17:17,600 --> 00:17:19,480 Speaker 1: what I'm doing, but also when I see them in 298 00:17:19,520 --> 00:17:22,120 Speaker 1: the complements talking to each other and they're talking, Oh 299 00:17:22,119 --> 00:17:24,199 Speaker 1: my gosh, you know, I had really bad exma. I 300 00:17:24,240 --> 00:17:25,959 Speaker 1: was told that I wouldn't be able to wear makeup. 301 00:17:26,280 --> 00:17:28,639 Speaker 1: And seeing someone comment and saying, oh my gosh, that 302 00:17:28,720 --> 00:17:30,840 Speaker 1: was the same thing I went through. And just seeing 303 00:17:30,840 --> 00:17:33,040 Speaker 1: and I'm give each other advice and telling them how 304 00:17:33,040 --> 00:17:36,199 Speaker 1: to use the products and and what they do. It's 305 00:17:36,240 --> 00:17:38,639 Speaker 1: so amazing to see kind of like this family that 306 00:17:38,680 --> 00:17:41,840 Speaker 1: we've built, and it's it's a big thing for me 307 00:17:41,880 --> 00:17:46,240 Speaker 1: to engage with them. Also, um, my personal page is 308 00:17:46,320 --> 00:17:48,840 Speaker 1: also open. I integrate a lot of things from my 309 00:17:48,880 --> 00:17:51,639 Speaker 1: personal page onto the range page and a lot of 310 00:17:51,640 --> 00:17:54,000 Speaker 1: things from the Range page onto my personal page. I 311 00:17:54,040 --> 00:17:57,080 Speaker 1: have customers who d m me on my personal page, 312 00:17:57,080 --> 00:17:59,720 Speaker 1: who support me on my personal page. So it's just 313 00:17:59,800 --> 00:18:02,960 Speaker 1: it's it's major to have that community, especially when you're 314 00:18:02,960 --> 00:18:06,119 Speaker 1: an entrepreneur. It can be such a lonely journey at times, 315 00:18:06,200 --> 00:18:10,639 Speaker 1: and so having a audience is not just your customers, 316 00:18:10,680 --> 00:18:13,480 Speaker 1: but feel like your real supporters. I think it's crucial 317 00:18:13,560 --> 00:18:16,399 Speaker 1: to your success as an indie founder. What do you 318 00:18:16,440 --> 00:18:19,320 Speaker 1: think about being a black entrepreneur. Do you think that 319 00:18:19,640 --> 00:18:21,919 Speaker 1: is something that you have to overcome or you or 320 00:18:21,960 --> 00:18:26,720 Speaker 1: do you see the positive strength that comes with it. 321 00:18:26,720 --> 00:18:30,960 Speaker 1: It is definitely something you have to overcome. I think 322 00:18:31,160 --> 00:18:36,159 Speaker 1: when I started this journey and it really opened my 323 00:18:36,240 --> 00:18:38,920 Speaker 1: eyes to the things that black black entrepreneurs go through. 324 00:18:39,520 --> 00:18:42,639 Speaker 1: For one, the huge stigma around a black owned brand 325 00:18:42,800 --> 00:18:46,520 Speaker 1: that it's not as good as quality as the other brand, 326 00:18:46,720 --> 00:18:50,880 Speaker 1: that it's not as professional UM, that it's only it's 327 00:18:50,920 --> 00:18:53,479 Speaker 1: black owned, so it's only for black people. So all 328 00:18:53,600 --> 00:18:57,639 Speaker 1: these different stigmas and stereotypes around UM being a black 329 00:18:57,720 --> 00:19:01,960 Speaker 1: lead brand was a hurdle to over UM. And speaking 330 00:19:02,000 --> 00:19:07,280 Speaker 1: in the beginning two different UM investors at the time 331 00:19:07,400 --> 00:19:09,000 Speaker 1: just to kind of get a feel of where I 332 00:19:09,040 --> 00:19:10,960 Speaker 1: would need to be if I wanted to get an investor, 333 00:19:11,240 --> 00:19:13,320 Speaker 1: and seeing that a lot of them were white men 334 00:19:13,400 --> 00:19:15,240 Speaker 1: who did not understand what it was that I was 335 00:19:15,240 --> 00:19:17,479 Speaker 1: trying to do. Who would ask me things? And I'm 336 00:19:17,520 --> 00:19:20,240 Speaker 1: just like, I wonder if you ask other Graham's the 337 00:19:20,359 --> 00:19:23,760 Speaker 1: same questions, like what kind of things UM? I like 338 00:19:24,680 --> 00:19:27,040 Speaker 1: to kind of give a comparison. I had a call 339 00:19:27,160 --> 00:19:31,679 Speaker 1: with a black woman investor and our conversation was really 340 00:19:31,840 --> 00:19:34,720 Speaker 1: just about what it is that I created, who is 341 00:19:34,800 --> 00:19:39,120 Speaker 1: my audience, how has my audience received it? She had 342 00:19:39,160 --> 00:19:43,280 Speaker 1: her own research done about the brand about me, and 343 00:19:43,359 --> 00:19:46,000 Speaker 1: it was it wasn't even like some of your numbers. 344 00:19:46,040 --> 00:19:49,720 Speaker 1: And so my cause with white men would mostly be well, 345 00:19:49,720 --> 00:19:52,080 Speaker 1: what's your customer actorisition? Right? And I'm just like, do 346 00:19:52,080 --> 00:19:54,760 Speaker 1: you want to know what I even create? When I mean, 347 00:19:55,000 --> 00:19:57,320 Speaker 1: what do you want to know what my customer is? Like? 348 00:19:57,960 --> 00:20:00,320 Speaker 1: Just these these questions Where'm so you don't even know 349 00:20:00,520 --> 00:20:01,960 Speaker 1: what it is that I do. You just want to 350 00:20:01,960 --> 00:20:04,640 Speaker 1: know what my numbers are? Off that um. And then 351 00:20:04,640 --> 00:20:07,400 Speaker 1: seeing some of the other brands that they would invest 352 00:20:07,480 --> 00:20:11,280 Speaker 1: in and seeing that their footprint wasn't even near what 353 00:20:11,400 --> 00:20:14,200 Speaker 1: it was that I was able to achieve and really 354 00:20:14,240 --> 00:20:17,879 Speaker 1: made me back away from that world and just really 355 00:20:18,280 --> 00:20:21,639 Speaker 1: taking I mean, for me, it's just I feel like 356 00:20:21,640 --> 00:20:24,440 Speaker 1: black women entrepreneurs have to work four times as hard. 357 00:20:24,640 --> 00:20:26,800 Speaker 1: We just do and we get a sliver of what 358 00:20:26,880 --> 00:20:30,359 Speaker 1: everyone else gets only I think it's like point zero 359 00:20:30,520 --> 00:20:34,160 Speaker 1: two percent of us receive investments UM, and we're putting 360 00:20:34,160 --> 00:20:38,000 Speaker 1: out these quality brands and products, and so it's it's 361 00:20:38,040 --> 00:20:40,679 Speaker 1: always going to be as a black entrepreneur, especially as 362 00:20:40,680 --> 00:20:43,359 Speaker 1: a black man entrepreneur, as having to overcome and us 363 00:20:43,400 --> 00:20:47,960 Speaker 1: having to get creative and resourceful and and just make 364 00:20:48,000 --> 00:20:51,320 Speaker 1: sure that we're being seen and received and making sure 365 00:20:51,359 --> 00:20:55,120 Speaker 1: that we validate ourselves for others basically, and you've also 366 00:20:55,119 --> 00:20:58,640 Speaker 1: got to makeup artist that I'm a makeup artist for myself. 367 00:20:59,440 --> 00:21:03,760 Speaker 1: I thought you are a pro no and that, and 368 00:21:03,800 --> 00:21:08,080 Speaker 1: that's honestly what. That's another you know, inspiration behind the line. 369 00:21:08,080 --> 00:21:10,280 Speaker 1: As you mentioned before, our makeup is pretty much like 370 00:21:10,320 --> 00:21:16,080 Speaker 1: stripped down. I am not the super glam conto girl, 371 00:21:16,200 --> 00:21:19,680 Speaker 1: like this is my everyday tank of makeup um, and 372 00:21:19,720 --> 00:21:23,760 Speaker 1: so if you are, I probably wouldn't have damned you. 373 00:21:22,160 --> 00:21:25,800 Speaker 1: So I think we're on the same lines of just 374 00:21:26,080 --> 00:21:27,960 Speaker 1: you know, it's kind of like your skin but better, 375 00:21:28,040 --> 00:21:31,280 Speaker 1: just a little bit of that whole mindset, the makeup, 376 00:21:31,320 --> 00:21:35,520 Speaker 1: the no makeup makeup look. I love fresh, dewy, clean 377 00:21:35,680 --> 00:21:38,560 Speaker 1: skin and and I don't get me wrong, I love 378 00:21:38,600 --> 00:21:41,160 Speaker 1: a high glam moment. I love a go all out 379 00:21:41,200 --> 00:21:44,119 Speaker 1: type of moment. But I'm not that girl, and so 380 00:21:44,200 --> 00:21:45,600 Speaker 1: I feel I felt like it would have been weird 381 00:21:45,640 --> 00:21:47,920 Speaker 1: if I made a line that was like that. I 382 00:21:48,000 --> 00:21:51,600 Speaker 1: hear there's some exciting news about a new retail partner, 383 00:21:51,720 --> 00:21:54,480 Speaker 1: so I'd love to hear. I'm dying to hear we 384 00:21:54,640 --> 00:21:59,600 Speaker 1: actually entered Target dot com, and I am so excited. 385 00:21:59,720 --> 00:22:03,359 Speaker 1: It's been such a great relationship with Target. They have 386 00:22:03,840 --> 00:22:06,000 Speaker 1: been so supportive of me, and I'm happy to have 387 00:22:06,080 --> 00:22:09,359 Speaker 1: them as my first retailer. And I'm excited to start 388 00:22:09,359 --> 00:22:12,399 Speaker 1: off on dot com this year, kind of learn the ropes, 389 00:22:12,520 --> 00:22:15,840 Speaker 1: see where we land, and then make sure that we're 390 00:22:15,880 --> 00:22:18,840 Speaker 1: ready to go for in store next year. Well, I'm 391 00:22:18,920 --> 00:22:23,000 Speaker 1: I'm absolutely amazed how you're not one of these founders 392 00:22:23,040 --> 00:22:24,480 Speaker 1: that are like, I have to do it tomorrow, I 393 00:22:24,480 --> 00:22:26,560 Speaker 1: have to do all this. Like you realize that these 394 00:22:26,600 --> 00:22:29,960 Speaker 1: things take time. Yes, and you've got to let you 395 00:22:30,000 --> 00:22:33,160 Speaker 1: know the brand grow. Yes. And that's when I tell 396 00:22:33,280 --> 00:22:36,280 Speaker 1: a lot of other founders when they asked about, oh 397 00:22:36,320 --> 00:22:38,080 Speaker 1: my gosh, how did you find out about this or 398 00:22:38,080 --> 00:22:39,679 Speaker 1: how did you get into retailer? Da da da da, 399 00:22:39,960 --> 00:22:43,159 Speaker 1: And I'm just like, if I would have back in 400 00:22:43,880 --> 00:22:48,240 Speaker 1: October told Target, oh yeah, I'm completely ready to be 401 00:22:48,280 --> 00:22:50,720 Speaker 1: in store, I knew that I would have set myself 402 00:22:50,800 --> 00:22:53,200 Speaker 1: up for failure. And I just help found you don't 403 00:22:53,240 --> 00:22:55,359 Speaker 1: have to jump on every opportunity that comes to you 404 00:22:55,520 --> 00:22:57,880 Speaker 1: in the moment, like there are going to be these 405 00:22:57,920 --> 00:22:59,679 Speaker 1: amazing things that come to you, and you're going to 406 00:22:59,720 --> 00:23:03,920 Speaker 1: be so excited it's gonna be unbelievable. But I am 407 00:23:03,960 --> 00:23:06,320 Speaker 1: a strong believer and what's meant for you is meant 408 00:23:06,359 --> 00:23:08,920 Speaker 1: for you, and it will come back to you in 409 00:23:09,040 --> 00:23:12,080 Speaker 1: due time. And so I think it's just you doing 410 00:23:12,119 --> 00:23:14,560 Speaker 1: your due diligence. If you want to ensure you have 411 00:23:14,680 --> 00:23:16,679 Speaker 1: that relationship for the future when you're ready, to make 412 00:23:16,720 --> 00:23:20,440 Speaker 1: sure you're doing everything to maintain that relationship. And it's 413 00:23:20,480 --> 00:23:23,080 Speaker 1: just I mean, all partnerships are not good partnerships. All 414 00:23:23,080 --> 00:23:26,000 Speaker 1: money is not good money. So just being wise and 415 00:23:26,040 --> 00:23:31,000 Speaker 1: knowing being selective, just don't say yes to everything. And 416 00:23:31,040 --> 00:23:33,359 Speaker 1: what's your advice to people that are listening that says 417 00:23:33,600 --> 00:23:35,399 Speaker 1: I want to be a brand founder, I want to 418 00:23:35,440 --> 00:23:39,800 Speaker 1: brand what's your advice to them? My biggest advice is 419 00:23:39,840 --> 00:23:43,200 Speaker 1: to just do it. I it's so easy to get 420 00:23:43,280 --> 00:23:45,520 Speaker 1: stuck in your head and to think you have to 421 00:23:45,560 --> 00:23:48,399 Speaker 1: put out this perfect brand and have to have perfect 422 00:23:48,440 --> 00:23:51,120 Speaker 1: package in the perfect website, and when you do that, 423 00:23:51,280 --> 00:23:54,200 Speaker 1: you prevent yourself from ever launching. Like, if you do that, 424 00:23:54,240 --> 00:23:56,320 Speaker 1: you're always going to stop yourself and you're never going 425 00:23:56,320 --> 00:23:58,000 Speaker 1: to put it out. And I say, put it out 426 00:23:58,040 --> 00:24:00,560 Speaker 1: into the world and see how it's received and then 427 00:24:00,640 --> 00:24:04,920 Speaker 1: go from there. And and know that I mean I start, 428 00:24:05,000 --> 00:24:09,120 Speaker 1: I've gone through four different rebrands of packaging, So don't 429 00:24:09,119 --> 00:24:13,080 Speaker 1: get so caught up on colors and packaging and design 430 00:24:13,119 --> 00:24:16,600 Speaker 1: and this. Really think about the product that you're creating, 431 00:24:16,680 --> 00:24:20,600 Speaker 1: the solution you're solving, and the quality that you're providing, 432 00:24:21,040 --> 00:24:24,159 Speaker 1: like those that's what's most important. Let that speak for 433 00:24:24,359 --> 00:24:26,399 Speaker 1: your brand first, and then you can go back and 434 00:24:26,440 --> 00:24:30,360 Speaker 1: do like the cosmetic stuff. Um. And then I always say, 435 00:24:30,480 --> 00:24:35,160 Speaker 1: just we we tend to see the bad in the situation, 436 00:24:35,280 --> 00:24:37,600 Speaker 1: like if I what if I launch and I lose money? 437 00:24:37,720 --> 00:24:40,840 Speaker 1: But if I launch and no one purchases, instead of 438 00:24:41,000 --> 00:24:44,159 Speaker 1: reaching and thinking about the good. If I launch and 439 00:24:44,240 --> 00:24:47,200 Speaker 1: someone tells me that I really solved this problem for them. 440 00:24:47,480 --> 00:24:50,720 Speaker 1: If I launch and it takes off, So I say, 441 00:24:50,800 --> 00:24:54,679 Speaker 1: you know, don't let fear overwhelm you. I have this 442 00:24:54,800 --> 00:24:56,640 Speaker 1: quote from last year that I would have to say 443 00:24:56,680 --> 00:25:00,159 Speaker 1: to myself, and it's, uh, you shouldn't fear fail, but 444 00:25:00,200 --> 00:25:02,760 Speaker 1: you should be terrified of regret. And I think it's 445 00:25:02,800 --> 00:25:05,480 Speaker 1: so true because it's like, what don't you just learn 446 00:25:05,560 --> 00:25:08,080 Speaker 1: from what you do instead of sitting there like I 447 00:25:08,119 --> 00:25:09,600 Speaker 1: wish I would have done that. I wish I would 448 00:25:09,600 --> 00:25:19,520 Speaker 1: have done that. Just starting, just do it. So this 449 00:25:19,640 --> 00:25:23,520 Speaker 1: podcast is called Beyond the Beauty, and I'm always interested 450 00:25:23,880 --> 00:25:26,480 Speaker 1: in the simple question what does beauty mean to you? 451 00:25:28,119 --> 00:25:31,960 Speaker 1: Beauty to me is it's gonna sound sound crazy, but 452 00:25:32,040 --> 00:25:34,719 Speaker 1: it's honestly whatever I define it as in the moment. 453 00:25:35,000 --> 00:25:38,919 Speaker 1: I don't think that there's an actual definition for beauty. 454 00:25:38,920 --> 00:25:43,879 Speaker 1: It's whatever an individual wants beauty to be for them. Um. 455 00:25:43,920 --> 00:25:48,880 Speaker 1: I think what the the world defines as beauty, you know, 456 00:25:49,000 --> 00:25:52,600 Speaker 1: what society defines as beauty is just so wrong. And 457 00:25:52,800 --> 00:25:55,720 Speaker 1: for me, it's just what I feel inside, how I 458 00:25:55,760 --> 00:25:59,240 Speaker 1: feel about myself, how I feel about myself inside and out, 459 00:25:59,560 --> 00:26:02,960 Speaker 1: how I take care of myself, Um, the thoughts that 460 00:26:03,040 --> 00:26:06,240 Speaker 1: I have about myself. Um, So I think beauty is 461 00:26:06,320 --> 00:26:08,960 Speaker 1: just kind of however I feel for that day, whatever 462 00:26:09,000 --> 00:26:11,720 Speaker 1: I wanted to find beauty as that day. What is 463 00:26:11,760 --> 00:26:16,040 Speaker 1: your daily beauty routine both from makeup and skincare. My 464 00:26:16,160 --> 00:26:20,840 Speaker 1: daily routine, I wake up and I always have to 465 00:26:20,920 --> 00:26:24,840 Speaker 1: take a super hot shower. I know that's so bad, 466 00:26:24,880 --> 00:26:27,040 Speaker 1: but I have to get myself like going with a 467 00:26:27,080 --> 00:26:31,040 Speaker 1: hot shower, and then I have a very simple kind 468 00:26:31,080 --> 00:26:35,760 Speaker 1: of four step morning routine for my skincare. UM, I 469 00:26:35,840 --> 00:26:39,040 Speaker 1: use a lot of very simple clean products. I do 470 00:26:39,119 --> 00:26:44,119 Speaker 1: my cleans, my tone. UM, I hydrate with a moisturizer, 471 00:26:44,760 --> 00:26:47,719 Speaker 1: and then I top it off with my sunscreen. We 472 00:26:47,800 --> 00:26:50,879 Speaker 1: have to wear sunscreen. People, Please wear sunscreen, even if 473 00:26:50,880 --> 00:26:53,040 Speaker 1: it's cloudy outside. Please wear sunscreen. Even if you're in 474 00:26:53,040 --> 00:26:56,520 Speaker 1: your house, Please wear sunscreen. Uh. And then my makeup 475 00:26:56,600 --> 00:27:00,600 Speaker 1: is so easy. I usually apply my hydrating foundation from 476 00:27:00,720 --> 00:27:04,200 Speaker 1: range with my hands or with a sponge. For the day, UM, 477 00:27:04,440 --> 00:27:08,600 Speaker 1: throw on my golden hour highlight. UM. I always have 478 00:27:08,720 --> 00:27:12,400 Speaker 1: my wing eye. So definitely the black liner is my thing. 479 00:27:13,160 --> 00:27:16,359 Speaker 1: Some clear glass and I'm get to go. So what 480 00:27:16,480 --> 00:27:19,399 Speaker 1: about too many bad habits that you think really getting 481 00:27:19,440 --> 00:27:22,480 Speaker 1: the way of your beauty? You know what my bad 482 00:27:22,520 --> 00:27:26,200 Speaker 1: habit is not drinking enough water. Like sometimes I will 483 00:27:26,240 --> 00:27:29,040 Speaker 1: get so lost in what I'm doing in the day 484 00:27:29,160 --> 00:27:30,760 Speaker 1: and I'll look up and I'm like, oh my god, 485 00:27:30,760 --> 00:27:33,320 Speaker 1: I had one glass of water today. I only had glass. 486 00:27:33,560 --> 00:27:35,280 Speaker 1: I only had a glass of water with my breakfast, 487 00:27:35,359 --> 00:27:37,280 Speaker 1: or I only had tea at breakfast. I have not 488 00:27:37,359 --> 00:27:41,480 Speaker 1: had water throughout the day. And that is that's so terrible. 489 00:27:41,680 --> 00:27:44,320 Speaker 1: I find that I drink one or two glasses of 490 00:27:44,359 --> 00:27:46,879 Speaker 1: water before I do anything in the morning. It sets 491 00:27:46,920 --> 00:27:50,160 Speaker 1: the tone for the rest of the day. Yeah, that's 492 00:27:50,200 --> 00:27:53,119 Speaker 1: made a big help. But speaking of health, what is 493 00:27:53,119 --> 00:27:58,920 Speaker 1: your health diet and exercise life like, oh, exercise life. 494 00:27:58,920 --> 00:28:03,680 Speaker 1: Will have to come back to that. Diet wise, I 495 00:28:03,760 --> 00:28:10,160 Speaker 1: actually became Peskyterian around four years ago. I cut out dairy, 496 00:28:10,400 --> 00:28:14,840 Speaker 1: like completely cut out dairy this year, and um, I 497 00:28:14,920 --> 00:28:18,800 Speaker 1: just made that change because moving down south from New York, 498 00:28:18,880 --> 00:28:23,280 Speaker 1: New York, it's open access to whatever fresh food that 499 00:28:23,280 --> 00:28:25,360 Speaker 1: you want to eat. I already was eating a lot 500 00:28:25,400 --> 00:28:28,720 Speaker 1: of seafood and vegetables because that's what was easily accessible. 501 00:28:29,040 --> 00:28:32,400 Speaker 1: When I moved on to Atlanta. It is very neat 502 00:28:32,480 --> 00:28:36,240 Speaker 1: heavy down here. There's a chicken restaurant every corner. Just 503 00:28:36,359 --> 00:28:39,280 Speaker 1: you eat chicken for breakfast, lunch, and dinner. And I 504 00:28:39,320 --> 00:28:42,640 Speaker 1: was overloading on it. And I felt a complete shift 505 00:28:42,800 --> 00:28:46,800 Speaker 1: in my body. I was sluggish, I was like moody. 506 00:28:47,000 --> 00:28:50,640 Speaker 1: It just I wasn't projective until I decided to completely 507 00:28:50,640 --> 00:28:54,120 Speaker 1: cut out meat. Um but I couldn't give up seafood. 508 00:28:54,240 --> 00:28:56,120 Speaker 1: I just te cre it is my life, and so 509 00:28:56,360 --> 00:28:58,719 Speaker 1: I held on the seafood, and then with the dairy, 510 00:28:58,800 --> 00:29:02,160 Speaker 1: I found out that the day was contributing to my 511 00:29:02,440 --> 00:29:05,520 Speaker 1: acne into my exma um, and it was also making 512 00:29:05,520 --> 00:29:07,800 Speaker 1: me very tired and sluggish, and so I cut that 513 00:29:07,880 --> 00:29:11,000 Speaker 1: out and I saw such a huge change. And the 514 00:29:11,280 --> 00:29:16,760 Speaker 1: cocktail of choice, Oh, cocktail of choices definitely tequila with 515 00:29:17,000 --> 00:29:20,040 Speaker 1: ginger beer and lime. It's kind of like a Moscow 516 00:29:20,120 --> 00:29:25,560 Speaker 1: mile um or I reached for red wine. Okay, Well, 517 00:29:25,760 --> 00:29:30,240 Speaker 1: everything you're doing seems to be working. I am really 518 00:29:30,320 --> 00:29:35,000 Speaker 1: proud of you. I love your enthusiasm, I love your tenacity. 519 00:29:35,400 --> 00:29:38,720 Speaker 1: I see, as I did from day one, so many 520 00:29:38,720 --> 00:29:40,880 Speaker 1: good things for you, and I want everyone to know 521 00:29:40,960 --> 00:29:43,560 Speaker 1: you and and you know we want to learn from you, 522 00:29:43,640 --> 00:29:46,560 Speaker 1: so keep teaching. Oh thank you, Bobby, and thank you 523 00:29:46,640 --> 00:29:50,480 Speaker 1: so much for just being a huge inspiration your own entrepreneur. 524 00:29:50,480 --> 00:29:54,000 Speaker 1: You worship journey and what you did. You saw a 525 00:29:54,120 --> 00:29:57,520 Speaker 1: void in the cosmetics industry and he created that, I believe, 526 00:29:57,600 --> 00:29:59,320 Speaker 1: right out of it. Out of your home as well. 527 00:29:59,360 --> 00:30:02,520 Speaker 1: I did my kitchen. Yeah, yes, in your kitchen, and 528 00:30:02,840 --> 00:30:06,000 Speaker 1: as I mentioned before, always making sure to include black 529 00:30:06,080 --> 00:30:09,320 Speaker 1: models in your campaigns and creating shades for us. That's 530 00:30:09,480 --> 00:30:12,440 Speaker 1: pretty significant. And just thank you for taking me on 531 00:30:12,560 --> 00:30:15,440 Speaker 1: as MNTE. It's so huge. It's so huge that I 532 00:30:15,480 --> 00:30:18,520 Speaker 1: can come to you for advice and come to you 533 00:30:18,640 --> 00:30:22,240 Speaker 1: for strategy, and it's it's major to meis and thank 534 00:30:22,240 --> 00:30:24,800 Speaker 1: you for having me my pleasure and I'll be back 535 00:30:24,840 --> 00:30:28,920 Speaker 1: at you asking you for some you know too, So 536 00:30:29,360 --> 00:30:34,360 Speaker 1: thanks so much for talking to us today. For more 537 00:30:34,440 --> 00:30:38,000 Speaker 1: podcasts from I Heart Radio, visit the I Heart Radio app, 538 00:30:38,160 --> 00:30:41,600 Speaker 1: Apple podcast, or wherever you listen to your favorite shows.