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Speaker 1: Please welcome to the stage, Chris Jenner with Bloomberg's Caroline Hyde.

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Speaker 2: What a joy to be here to discuss your business,

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Speaker 2: your success and content. But the world weighs heavy right now,

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Speaker 2: and I know we just wanted to spend one moment

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Speaker 2: thinking about how you have reamplified your daughter's voice today,

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Speaker 2: about how heavy your hearts are.

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Speaker 3: At this moment.

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Speaker 2: And I know you've been speaking to friends and loved

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Speaker 2: ones about the war between Israel and Humas, and it

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Speaker 2: must be something that you think about how you'd connect

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Speaker 2: with your audience at this moment.

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Speaker 4: Well, it is a horrible, devastating human disaster and tragedy

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Speaker 4: around the world right now.

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Speaker 1: Everybody's got a lot of fear.

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Speaker 4: And I think that just to amplify what Kim said yesterday,

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Speaker 4: was just that our thoughts and prayers are with everyone

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Speaker 4: right now, and like Kim said, check on your friends

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Speaker 4: and your family members and anybody who might be I

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Speaker 4: know so many of our friends are so fearful, and

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Speaker 4: so it's hard.

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Speaker 1: It's tough.

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Speaker 2: You have built a powerful set of not one, not

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Speaker 2: too what is it more than twenty companies that you

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Speaker 2: were involved in through your family. Ultimately, you have kept

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Speaker 2: your Hammi close at all stages. We brought you here

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Speaker 2: because it says branding.

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Speaker 3: And business Maven.

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Speaker 2: But more than that, how much was your connection with

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Speaker 2: a consumer, with an audience with people in their hearts,

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Speaker 2: brought ultimately from your early days in your childhood, you

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Speaker 2: had sort of retail in your bones, the consumer and

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Speaker 2: your bones.

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Speaker 4: Well, you know, I started working at my grandmother's store

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Speaker 4: when I was about ten years old. So the DNA,

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Speaker 4: if you will, that I had sort of in me

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Speaker 4: at a very young age, I was. I grew up

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Speaker 4: just a real people pleaser and I wanted everybody to

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Speaker 4: be happy and be proud of me. And when you

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Speaker 4: start working at a young age, I was in charge.

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Speaker 4: My grandmother had a candle store and I was in

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Speaker 4: charge of the gift wrapping station. So I had a

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Speaker 4: big job, and I was working all summer. When my

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Speaker 4: friends were at the beach, I was at the store.

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Speaker 4: And I think over the years of doing that and

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Speaker 4: graduating to the cash register and you know, interacting with

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Speaker 4: the customers, and then you know, building my little retail

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Speaker 4: entrepreneurial life when I was young and I was a

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Speaker 4: teenager and working in retail stores, I think you do

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Speaker 4: learn a certain amount of finesse with your audience, your customer,

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Speaker 4: you know, talking to people and convincing somebody how to

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Speaker 4: buy something. You know, your your paycheck sometimes, you know,

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Speaker 4: it involves how many sales you made that month if

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Speaker 4: you're on a commission and so and then it kind

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Speaker 4: of developed a little bit of my competitive spirit because

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Speaker 4: I wanted to win and make everybody proud of my

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Speaker 4: family proud of me, my grandmother proud of me, my

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Speaker 4: mom proud of me. So and just the inspiration of

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Speaker 4: watching these women get up every single day and go

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Speaker 4: to work.

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Speaker 1: That was just our way of life.

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Speaker 4: And in my family, we all worked and that was

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Speaker 4: just how it was done, and so I didn't really

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Speaker 4: know any different. And I loved it, and my grandmother

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Speaker 4: loved it, my mom loved it, and they're so proud

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Speaker 4: of my mom to this day.

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Speaker 1: She's almost ninety and.

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Speaker 5: She talks about her work life.

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Speaker 4: And her career all the time because she loves to talk,

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Speaker 4: and we reminisce and you know, she well, you know,

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Speaker 4: and I listened to her and she just tells the

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Speaker 4: same stories over and over. She loves them about her

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Speaker 4: life and her stores in La Joya, so there's.

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Speaker 2: Work ethic there. Then came the power of persuasion. Then

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Speaker 2: came the network that you built. What do you think

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Speaker 2: the skill sets have been that you've really lent upon it?

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Speaker 3: Who did you build them from.

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Speaker 4: The network of people that I think I've been around.

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Speaker 4: I think I was around so many powerful people in

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Speaker 4: my entire life, from the time I got married to

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Speaker 4: Robert Kardashian and had a whole ecosystem of businessmen and

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Speaker 4: entrepreneurs and people running studios, and you know, any given

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Speaker 4: day it would be the head of a studio and

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Speaker 4: just often paid attention without really realizing I was paying attention.

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Speaker 4: And I had a very amazing education. I was a housewife,

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Speaker 4: I was raising four kids at home. I had the

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Speaker 4: most blessed situation, but at the same time surrounded by

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Speaker 4: these business situations that I didn't even realize were happening

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Speaker 4: right in front of me. But I must have been

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Speaker 4: absorbing it, because there's so many times I've like brought

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Speaker 4: up in my mind one of those conversations that I

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Speaker 4: had learned from. And so I think I had a

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Speaker 4: very lucky and blessed existence that way, because it brought

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Speaker 4: me to some of the lessons that I've learned today.

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Speaker 4: What I did learn from that is just being able

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Speaker 4: to tap into some of those friendships and resources and

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Speaker 4: business relationships that I had. And I think that if

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Speaker 4: you look around sometimes you don't realize what's.

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Speaker 1: Right in front of you. And I think that I.

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Speaker 4: Am someone who loves to learn something every single day,

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Speaker 4: and I love to reach out to the people. And

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Speaker 4: even if I don't know someone, if they hold the

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Speaker 4: key to some magic that I would love to learn about,

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Speaker 4: I have no problem calling someone up and going, Hey,

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Speaker 4: can we have coffee or can we have lunch? I'm

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Speaker 4: really stuck and I don't know how to make this

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Speaker 4: decision and I need a little help.

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Speaker 3: So did you call on that magic to Hulu? For example?

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Speaker 2: How those conversations first to ruption with Lulu? You go

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Speaker 2: out there for that conversation that magic or do they

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Speaker 2: come to you now in this inbound moment having crescendoed

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Speaker 2: your career over this time.

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Speaker 4: You know, we had the most amazing experience at the

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Speaker 4: E Network with NBC Comcast in that whole group for.

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Speaker 1: Many many years other than twenty yeah, twenty.

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Speaker 4: Seasons, over a decade of doing business and had the

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Speaker 4: most beautiful friendship and relationship, and then I think it

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Speaker 4: was just time to have a new chapter. And I

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Speaker 4: really felt like streaming was in the cards for us,

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Speaker 4: and my family really wanted to try and tried to

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Speaker 4: take a stab at that because that was really the

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Speaker 4: future in our minds.

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Speaker 1: We wanted to elevate what we were doing and.

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Speaker 4: Streamline the show and have a new audience with you know,

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Speaker 4: it's now it's Hulu and Disney Plus around the rest

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Speaker 4: of the world, and the show's always been in so

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Speaker 4: many countries and so many languages, and we have such

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Speaker 4: an amazing following, and that transition for us, we were

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Speaker 4: very lucky because we kept that audience and gained new audience,

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Speaker 4: new friends, and we still have a wonderful relationship over

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Speaker 4: at E They're still airing some of our shows, and

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Speaker 4: so it makes it nice because now it's a much

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Speaker 4: broader audience.

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Speaker 2: You keep saying lucky, and it's interesting because it wasn't

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Speaker 2: luck that first brought you to thinking about infomercials, about

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Speaker 2: seeing what perhaps you hadn't seen at the time, which

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Speaker 2: was a champion you're married to that you wanted to

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Speaker 2: had to lean on that relationship that Bruce at that

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Speaker 2: time had with people who appreciated his sports, and then

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Speaker 2: you learn into infomercials and suddenly became linear television than

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Speaker 2: the transition to screening. How have you always been able

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Speaker 2: to see basically where the consumer's going?

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Speaker 4: I think I do like to lean into opportunity and

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Speaker 4: I do like to think about what the next thing

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Speaker 4: could look like. And in those days when it was about, Okay,

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Speaker 4: we have bills to pay, kids in school and things

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Speaker 4: going on, and how is this going to happen? And

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Speaker 4: I just had to really figure it out. And when

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Speaker 4: I created Keeping Up with the Kardashians and brought it

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Speaker 4: to Ryan Seacrest and we brought it to E and

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Speaker 4: they said yes, and thirty days later we were filming.

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Speaker 1: And I was just very.

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Speaker 4: Persistent about the direction I knew I wanted to go in,

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Speaker 4: and I think we were prepared for But it takes

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Speaker 4: a village, And I think, what is so I mean

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Speaker 4: when I say lucky, I feel lucky. I feel blessed

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Speaker 4: to have opportunity that I can, you know, extract this

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Speaker 4: amazing career out of you know, and also share that

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Speaker 4: with my family. And they have taken this and run

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Speaker 4: with it. You know, when you think about somebody in

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Speaker 4: the entertainment business. Usually they do it and they thrive

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Speaker 4: and grow and perform on their own.

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Speaker 1: And with me, we get to do it all together.

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Speaker 4: It's not just one of us trying to do it

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Speaker 4: all by ourselves and create this world for the whole family.

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Speaker 4: But we all get to have a part in our

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Speaker 4: our present and our future and what we're going to do.

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Speaker 4: So there's lots of family meetings and we discuss what

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Speaker 4: next steps are going to be. And the kids are

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Speaker 4: I mean, they've got amazing work ethic and they never stop.

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Speaker 4: So I feel like it. You know, it takes a village.

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Speaker 4: It takes all of us together, and I think that's

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Speaker 4: the magic.

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Speaker 3: And it takes you on.

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Speaker 2: I think every single company, was it more than twenty

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Speaker 2: that ultimately have been born across from clothing to skincare,

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Speaker 2: from now your own you know, cleaning products. How do

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Speaker 2: you ensure that you're remaining someone who's sat at the

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Speaker 2: table with a board presence if you want it, for example,

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Speaker 2: in private.

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Speaker 1: Equity, what's the question?

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Speaker 3: For example, how do you.

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Speaker 2: You're always wanting to be integrated with every part of

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Speaker 2: the business that happens with all parts of your ecosystem

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Speaker 2: of your family.

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Speaker 4: I think that do you mean how we decide who's

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Speaker 4: going to run the businesses?

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Speaker 3: Yeah, and how you're always having a presence within it.

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Speaker 4: Right well, I mean, listen, I like to have a

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Speaker 4: presence in the beginning and identifying what it is we're

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Speaker 4: going to do, what makes sense, what the girls are

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Speaker 4: really interested in and passionate about. There used to be

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Speaker 4: a time where we would just throw spaghetti, you know,

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Speaker 4: and take anything because we were learning and growing and

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Speaker 4: you know, lots of stuff didn't work out. But as

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Speaker 4: we've grown over the last couple of decades, I think

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Speaker 4: that we really do want to do things that we

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Speaker 4: completely enjoy and that makes sense and that we're passionate about,

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Speaker 4: you know, because it's very difficult to do something that

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Speaker 4: you're really not that into. So I think my job

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Speaker 4: is to identify a company or a product or a

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Speaker 4: business and then build helping to build the team that's

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Speaker 4: around that. It's like with Skims, for example, I can

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Speaker 4: use that Kim thought about doing a shapewear company for

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Speaker 4: ten years and Kim and I were in can and

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Speaker 4: she was with Kendall and they were going to do

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Speaker 4: the Red Carpet and I went up to get Kim

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Speaker 4: and she was leaning over a bathtub filled with warm

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Speaker 4: water and tea bags, and she was dyeing her underwear

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Speaker 4: and cutting it up.

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Speaker 1: And I said, what are you doing. You've got to

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Speaker 1: be downstairs in ten minutes. You know. She goes like,

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Speaker 1: got it in.

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Speaker 4: They're blow drying the stuff. She's this is just really

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Speaker 4: what I want to do. And she did that for

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Speaker 4: years and then, you know, suddenly it was time to

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Speaker 4: start this business. And so I asked the partners that

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Speaker 4: we have now in Skims to come on board. Would

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Speaker 4: they like to help us manufacture? Because I knew how

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Speaker 4: to make makeup and beauty, I wasn't sure exactly how

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Speaker 4: to make shapewear, you know, so I knew I had

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Speaker 4: to find somebody who was great at manufacturing clothing and

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Speaker 4: running that kind of a company. So I think that's

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Speaker 4: a good example of how we are, you know, our

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Speaker 4: ecosystem and our process works. You know, we identify a business,

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Speaker 4: we you know, get it funded and try to get

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Speaker 4: it off the ground, and then we find the best

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Speaker 4: team of people to put around that company.

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Speaker 3: When you said you threw spaghetti against the wall.

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Speaker 4: A lot of it a lot of it.

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Speaker 3: Right or was it always a learning process?

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Speaker 1: I think all of it.

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Speaker 4: At the end of the day, you know, I look

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Speaker 4: at everything as it was meant to be, and it's

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Speaker 4: always a learning process for me.

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Speaker 1: Sometimes I you know, like.

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Speaker 4: Anybody else, I'd get frustrated and you know that something's

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Speaker 4: not going perfect, but it you know, after all, you

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Speaker 4: have to have these experiences to get to another level

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Speaker 4: and to get to another chapter.

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Speaker 2: And yeah, any kind of the way ships you turned

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Speaker 2: down that you wish you hadn't.

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Speaker 1: No, I don't think so.

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Speaker 4: I mean, there might be a couple, but I think

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Speaker 4: at the at the in the end, it was the

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Speaker 4: best thing because then later years later we end up

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Speaker 4: doing it ourselves, or are we doing it with a

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Speaker 4: partner that might be you know, easier to work with,

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Speaker 4: or a better financial outcome, or however you want to

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Speaker 4: look at. There's always a you know, a reason.

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Speaker 2: And we were just talking about how the partnership was

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Speaker 2: born with Hulu and you decided this is the moment

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Speaker 2: to move from linear TV to streaming. Do you think

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Speaker 2: a show is integral to the Jena Kardashian family unit.

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Speaker 4: I think that the show has always been an amazing

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Speaker 4: foundation for everything else we do.

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Speaker 1: We love doing it.

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Speaker 4: We've had such an amazing relationship and experience with Hulu

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Speaker 4: and Disney and it's been so.

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Speaker 1: Great, and we love what we do.

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Speaker 4: And I think over the years we've been doing it

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Speaker 4: for so long that we have figured it out, you know,

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Speaker 4: like an easier schedule on some levels, and if one

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Speaker 4: of the kids is a little burnt out, somebody else

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Speaker 4: will do the heavy lifting. And our crew is so amazing.

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Speaker 4: They're like part I told you backstage, are like part

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Speaker 4: of our family, and we have such a great time

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Speaker 4: doing it and we all get to work together, so

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Speaker 4: that it's just a plus all the way around. But

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Speaker 4: Hulu's been amazing, and I think that it's given us

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Speaker 4: the chance to elevate the production value and do some

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Speaker 4: things that you know, maybe we couldn't do before.

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Speaker 1: So that's kind of fun.

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Speaker 2: I'm building new audience and from that respect, that's where

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Speaker 2: you've navigated.

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Speaker 3: You've thought about.

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Speaker 2: Audiences you've got, and how do you therefore think about

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Speaker 2: the landscape social media at the moment? Does one does

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Speaker 2: a family have to have presents everywhere? Are you relatively

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Speaker 2: thoughtful about which one you want to lean into at

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Speaker 2: a certain moment or not.

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Speaker 4: You know, that's a really good question because when we

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Speaker 4: first started doing Keeping Up with the Kardashians, there was

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Speaker 4: barely Twitter, barely Twitter.

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Speaker 1: There was Facebook and Twitter.

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Speaker 4: There was no Instagram, there was no Snapchat, there was

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Speaker 4: no TikTok, none of it. And so now I look

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Speaker 4: back on that and I think, wow, that's kind of remarkable.

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Speaker 4: I think that social media is it's crazy. It's like fire.

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Speaker 4: It can keep you warmer, it can burn your house down.

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Speaker 4: I mean, it's like so drastic, and I think about

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Speaker 4: for me, I could go on for hours about social

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Speaker 4: media and my grandchildren and you know, all over.

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Speaker 1: Of course, I worry.

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Speaker 4: I mean, it's just such a negative place at times,

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Speaker 4: but then it's such a great place at time, and

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Speaker 4: it's great for business, and it's an amazing focus group.

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Speaker 4: It's like a built in focus group. I remember when

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Speaker 4: Kim first had her first fragrance and she reached out

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Speaker 4: to her folks on Twitter and said, do you like

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Speaker 4: this bottle or that bottle?

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Speaker 1: And they told her and she did it and.

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Speaker 4: It was a huge success, and I was like, wow,

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Speaker 4: how did you figure that out? She taught the rest

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Speaker 4: of us how, you know, my family how to navigate

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Speaker 4: through social media platforms. But now it's such a special tool,

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Speaker 4: but it can be a little scary too for me.

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Speaker 4: I mean, I'm just talking personally. I just think that

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Speaker 4: for me, I have almost thirteen grandchildren, and that's a

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Speaker 4: lot of little humans to worry about, So I do think.

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Speaker 2: About protecting them in the next iteration of social media.

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Speaker 3: Do you think it'll still be around when.

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Speaker 4: They're I think that it's always going to evolve. I

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Speaker 4: think that I don't know what the next platform is

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Speaker 4: going to be, but I think for them, they have

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Speaker 4: definitely rules and parameters or how they, you know, use

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Speaker 4: social media and when they're allowed to get on. My

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Speaker 4: oldest grandson is going to be fourteen, so he has

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Speaker 4: a cell phone and all of.

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Speaker 2: That, and they, I'm sure look to you for parameters

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Speaker 2: and for guidelines. Who do you look to for parameters,

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Speaker 2: for guidelines, for mentorship? Who inspires you?

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Speaker 4: I have some amazing friends who I've been friends with

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Speaker 4: my whole since I'm twenty years old. You know, people

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Speaker 4: like Tommy Hill figure and you know, just many many

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Speaker 4: people that have kind of done some of the things

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Speaker 4: that I would love to do.

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Speaker 1: And I'm so proud of and.

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Speaker 4: Businesses that they built, and they've kind of shown me

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Speaker 4: the ropes on different things. But really, my true people

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Speaker 4: that I look up to and get inspiration from is

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Speaker 4: my mom, my grandmother who taught me so much, my

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Speaker 4: kids who inspire.

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Speaker 1: Me every day.

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Speaker 4: I mean, they drive me crazy too, don't get me wrong,

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Speaker 4: but you know, it's just I feel totally blessed to

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Speaker 4: have this many grandchildren and kids, and they keep me

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Speaker 4: really happy.

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Speaker 2: And the fact that you managed to find I'm not

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Speaker 2: going to say it's balanced. There is never balance, and

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Speaker 2: I'm sure being foro years of your lifestyle it doesn't

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Speaker 2: look like much balance sometimes. But the fact that you've

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Speaker 2: managed to weave together business with family means at least

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Speaker 2: you've always never had to worry about lack of time together.

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Speaker 2: I'm interested as to whether you think ultimately that balance

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Speaker 2: can continue going forward, and what you would give your

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Speaker 2: advice to other mothers who, at the age of fifty,

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Speaker 2: because they need to, they embrace a new career trajectory,

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Speaker 2: they decide on a new business.

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Speaker 1: What would it say.

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Speaker 4: I think that's really interesting when you say decide, because

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Speaker 4: it's a decision.

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Speaker 1: That one makes.

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Speaker 4: For me, I had to figure out how I was

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Speaker 4: going to make a living and pay bills and create

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Speaker 4: a lifestyle and a life for my kids that I

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Speaker 4: was happy and proud about.

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Speaker 1: And that meant figuring it out.

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Speaker 4: And I started filming my show when I was fifty

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Speaker 4: two years old. When you think about that and all

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Speaker 4: the time that in between, you know, it's crazy when

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Speaker 4: I think about how old I was and how I

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Speaker 4: just I.

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Speaker 5: Don't know, depending on I know, I know it.

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Speaker 1: Seems very young now.

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Speaker 4: But at the time, I thought, Oh, here we go,

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Speaker 4: We're going to start a whole new career. And Courtney

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Speaker 4: and I had a children's shop, and I thought, this

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Speaker 4: show is going to be so great. We're going to

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Speaker 4: sell so many T shirts.

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Speaker 5: I mean, when I think about that, it was so happy.

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Speaker 1: I thought.

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Speaker 5: Oh, and then the show did great.

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Speaker 4: And we couldn't even go to the store because we

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Speaker 4: didn't have security.

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Speaker 1: We were going to get bombarded.

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Speaker 4: But I feel like our journey has been one of

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Speaker 4: learnings all along, and yeah, when does it stop. Oh,

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Speaker 4: just to say one more thing, anybody that wants to

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Speaker 4: start a career, if you're fifty two, if you're sixty two,

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Speaker 4: if you're one hundred and two, I think there's nothing

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Speaker 4: more beautiful than that to be able to have that

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Speaker 4: kind of just energy, and it keeps you young and

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Speaker 4: creative and feeling worthy and worthwhile, and your self esteem

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Speaker 4: goes up. And just having a schedule and all of that.

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Speaker 4: There's so many things I could go on about about

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Speaker 4: just mental health, physical health, spiritual health, you know, just

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Speaker 4: all of that, and how great that we all felt

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Speaker 4: to be having those opportunities come our way and really

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Speaker 4: going out and searching for them.

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Speaker 3: Do you ever wake up not motivated?

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Speaker 1: Yeah?

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Speaker 3: And what you do?

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Speaker 1: Go back to sleep?

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Speaker 3: We're still someone who wakes up at what four or

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Speaker 3: five am?

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Speaker 1: I do.

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Speaker 4: Listen if I wake up at four sometimes and I think, oh,

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Speaker 4: I just can't do this, and then I go, you

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Speaker 4: know how you go back to sleep and then you

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Speaker 4: look at.

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Speaker 5: The clock and it's like six point fifty.

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Speaker 4: And I'm like, oh my god, I overslept. So yeah,

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Speaker 4: so I'm just sort of silly. But do you guys

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Speaker 4: wear an ora ring? Anybody wear an or ring? I

405
00:20:16,080 --> 00:20:18,959
Speaker 4: started wearing an or ring and now it's become this

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Speaker 4: little obsession. Oh competitive, I am so competitive with myself today.

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Speaker 4: I think I got I got an eighty seven and

408
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Speaker 4: I was so mad I didn't get a ninety. And well,

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Speaker 4: the RESTful part, I'm just a lost soul. But the

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Speaker 4: sleep I can at least excel at. So that's what

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Speaker 4: I concentrate on. And that tells you a lot about

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Speaker 4: my personality because I just want to concentrate on the

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Speaker 4: things that I actually can't do okay at and just

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Speaker 4: try my best for the next night.

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Speaker 5: But Kim beats me every noying it's so annoying.

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Speaker 3: That's a competitive instinct.

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Speaker 1: That's right.

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Speaker 2: We've run out of time. A one thing the off

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Speaker 2: the a day. Why you haven't felt mate, Oh you've

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Speaker 2: done a million and one things within twenty hours.

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Speaker 3: What do you do to relax?

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Speaker 4: I like to be I actually, okay, I just planted

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Speaker 4: a vegetable garden, Chloe and I because we live next

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Speaker 4: door to each other, and it's really great. But when

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Speaker 4: you plant a vegetable garden, you don't get like millions

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Speaker 4: of vegetables the first week or two you get it's

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Speaker 4: getting started little bits here and there, and so Chloe

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Speaker 4: and I.

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Speaker 1: Are splitting the little bits.

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Speaker 4: So it's getting kind of funny because I'll go over

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Speaker 4: and steal some of her bits and it'll steal some

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Speaker 4: of my But what I love is being I do

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Speaker 4: love doing things that are creative and you know, design things.

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Speaker 4: The vegetable garden makes me happy. Being outside makes me happy.

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Speaker 4: Going on walks makes me really happy and clears my head.

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Speaker 4: And just being with the kids. Sometimes I go to

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Speaker 4: bed very like five nights a week, and I'll count

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Speaker 4: how many grandkids I got to see that day. If

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Speaker 4: I go to Chloe's house and she's having a pumpkin

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Speaker 4: carving party and there's six grandkids, I'm like, I'm halfway there.

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Speaker 4: It's like I have a competition with myself.

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Speaker 2: Well, you're about to add a thirteenth, so yeah, congratulations

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Speaker 2: with that. Thank you for spending some time amid your

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Speaker 2: family times. I hope you get to see a few

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Speaker 2: grandchildren when you.

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Speaker 1: Head off today.

447
00:22:19,359 --> 00:22:21,200
Speaker 3: Thank you to giving out for Chris Jenna.

448
00:22:21,359 --> 00:22:22,960
Speaker 1: Thank you, Thanks you guys.

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00:22:23,480 --> 00:22:24,960
Speaker 2: Thank thank you.