WEBVTT - Consumer Outlook, Muni Bonds, And Virtual Conferences

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<v Speaker 1>Welcome to the Bloomberg Markets Podcast. I'm Paul Sweeney, alongside

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<v Speaker 1>my co host Matt Miller. Every business day we bring

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<v Speaker 1>you interviews from CEOs, market pros, and Bloomberg experts, along

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<v Speaker 1>with essential market moving news. Find the Bloomberg Markets podcast

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<v Speaker 1>called Apple Podcasts or wherever you listen to podcasts, and

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<v Speaker 1>at Bloomberg dot com slash podcast. Now, let's bring in

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<v Speaker 1>Every Sheffield, Managing Director and senior portfolio manager of long

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<v Speaker 1>short equity hedge fund Strategy at Rockefeller Asset Management. Avery's

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<v Speaker 1>great to have you back on the program again. I

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<v Speaker 1>just want to hit you first with the PPI data.

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<v Speaker 1>I'm sure you've seen, but a huge jump UM in

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<v Speaker 1>final demand year of Europe nine point six percent. Does

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<v Speaker 1>inflation concern you or do you think the Fed's gotta

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<v Speaker 1>handle on it? Yes? So I don't know. I mean

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<v Speaker 1>everything I say suggests that there's and we're nowhere near

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<v Speaker 1>the end of inflation UM, both from the PPI prices

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<v Speaker 1>and from the ability of any companies to pass on

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<v Speaker 1>inflation UM. It's really been significantly improved through UM through

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<v Speaker 1>their own analytical tools UM and and and and buying discipline.

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<v Speaker 1>So yes, that the pp. I think it's just one

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<v Speaker 1>more indicator that inflation is likely to be around longer

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<v Speaker 1>than anticipated. And you know, I almost I feel like,

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<v Speaker 1>no matter what the sent does, we're likely to see

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<v Speaker 1>this as a as a new norm. So if maybe

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<v Speaker 1>a little bit of a new norm here, UM, higher inflation,

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<v Speaker 1>maybe not obviously where we are here at six seven,

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<v Speaker 1>but certainly higher than where we were two for such

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<v Speaker 1>a long period of time. How's the consumer faring with that?

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<v Speaker 1>It seems like some of the retail numbers that we've

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<v Speaker 1>seen out of the retailers in the earnings third quarter,

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<v Speaker 1>we're pretty darn solid. There's some pretty good guidance for

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<v Speaker 1>the holidays. What's your take of the consumer and the

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<v Speaker 1>consumer space? Yes, so, UM, retailers have really been succeeding

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<v Speaker 1>for the most part in passing on this inflation UM.

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<v Speaker 1>And so I mean that's one of the reasons that

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<v Speaker 1>that I feel positive, uh, you know, constructive about UM.

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<v Speaker 1>The fact inflation is going to continue. UM. You know,

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<v Speaker 1>you're certainly seeing some pressure in the lower income consumer

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<v Speaker 1>and next year as they you know, last stimulus benefits. UM.

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<v Speaker 1>You know, I think people are gonna be very selective

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<v Speaker 1>about about where they're spending. But from a from a

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<v Speaker 1>from a kind of a company, from a stock perspective,

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<v Speaker 1>those companies that have been able to pass on higher pricing,

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<v Speaker 1>I think are our places to look for investments next

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<v Speaker 1>year UM, because those companies that have been able to

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<v Speaker 1>pass on higher pricing are those more likely to next year. UM.

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<v Speaker 1>It means that consumers like their products, there's real demand

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<v Speaker 1>for them. UM. They have underappreciated some underappreciated pricing power.

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<v Speaker 1>How do you think about oh, Macron, Paul and I've

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<v Speaker 1>been talking about the fact that what you see happen

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<v Speaker 1>in Europe, UM, the US typically follows, and we're hitting

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<v Speaker 1>a big wave or a big wave is hitting us

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<v Speaker 1>here in Europe. Now does that happen to the US later?

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<v Speaker 1>I actually don't see it because as we see so

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<v Speaker 1>much data coming in that that this variant is very mild,

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<v Speaker 1>and so I think if that continues, UM, you know,

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<v Speaker 1>Europe is going to be kind of a a place

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<v Speaker 1>to see this play out first before the US has

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<v Speaker 1>to act. I mean, certainly, if if if only com

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<v Speaker 1>becomes you know, much more of an issue in terms

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<v Speaker 1>of UM hospitalizations in death, you might see some actions here.

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<v Speaker 1>But if we continue to see it quite benign. I

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<v Speaker 1>was just reading something this morning about about some places

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<v Speaker 1>starting to reverse UM, even some of the travel band.

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<v Speaker 1>I think, you know, the U S could get through

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<v Speaker 1>this with with fewer freedoms like we're seeing. Definitely math

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<v Speaker 1>mandates UM, but not necessarily much of an economic impact

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<v Speaker 1>every what's the uh, the status of the supply chain

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<v Speaker 1>issues as you take a look at some of the

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<v Speaker 1>consumer companies out there. I mean, I'm looking at a

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<v Speaker 1>function here on a Bloomberg terminal, UH that lets me

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<v Speaker 1>it's a mapping function. Lets me see a bunch of

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<v Speaker 1>ships still docked off the ports of Los Angeles, still

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<v Speaker 1>docked off the ports of Savannah and New York and

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<v Speaker 1>so on. Is this something that we can expect to

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<v Speaker 1>resolve over some period of time or is this again

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<v Speaker 1>a little bit of a new normal here. Yes. And

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<v Speaker 1>the companies we're speaking with UM, they don't anticipate this resolving,

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<v Speaker 1>most of them until at least the second half of

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<v Speaker 1>next year UM. So they're planning for it. So they're

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<v Speaker 1>they're ordering earlier, UM, They're they're they're being much more

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<v Speaker 1>thoughtful about where they're sourcing from UM, and they're pricing

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<v Speaker 1>for it, So I think that this is likely to continue.

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<v Speaker 1>UM at some point, right, it should fully resolve. I mean,

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<v Speaker 1>just from a containership perspective, there are a lot of

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<v Speaker 1>new orders on hand going out a couple of years

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<v Speaker 1>from now, so at some point there should be a

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<v Speaker 1>lot more simple highest containers UM. But of course it

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<v Speaker 1>has to do the logistics at the ports and and

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<v Speaker 1>COVID is related to that. UM. You'd expect COVID to

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<v Speaker 1>you know, to to resolve UM at some point in

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<v Speaker 1>in in the next you know, six to twelve months.

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<v Speaker 1>So I think we should start to see the baby.

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<v Speaker 1>Some companies have actually just UM in the past couple

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<v Speaker 1>of weeks commented that they're seeing things loosen up a

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<v Speaker 1>little bit for them. But it's an overall dynamic. UM.

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<v Speaker 1>Everyone's planning for it and uh, and it looks like it,

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<v Speaker 1>you know, it might not result for another six or

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<v Speaker 1>twelve months. How do you benchmark alongshore equity hedge fund strategy?

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<v Speaker 1>I mean, can you underperform big gains and at least

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<v Speaker 1>as long as you outperform years where their losses look.

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<v Speaker 1>I mean, I think as an as an investor in

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<v Speaker 1>any entency is a fund of the stock UM, I

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<v Speaker 1>wouldn't be investing in funds that UM that that aren't

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<v Speaker 1>generating you know, real real returns. I know long short

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<v Speaker 1>equity as a category is really underperformed. But in that

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<v Speaker 1>category there are many funds UM that have actually done

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<v Speaker 1>very well and have preserved capital um during times by

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<v Speaker 1>the COVID crisis, and actually done quite well in markets

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<v Speaker 1>like we've had, and really protect for the next downturn.

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<v Speaker 1>I mean, you know, from an individual, the market as

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<v Speaker 1>a whole is gonna marched higher. You're seeing tremendous bifurcation

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<v Speaker 1>underneath the surface, and a lot of companies UM stocks

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<v Speaker 1>down meaningfully in this in this uh, you know, even

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<v Speaker 1>in the past six months. And should you see something

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<v Speaker 1>spell whether's you know, start to turn a bit um,

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<v Speaker 1>the induscries themselves might might struggle. So look, I don't

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<v Speaker 1>know what's going to happen here. But the benefit of

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<v Speaker 1>you know, of a long short strategy that considers all

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<v Speaker 1>these things and has has proven to do well through

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<v Speaker 1>the past um uh is that you know, even if

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<v Speaker 1>it turned south, you can do well. But you know,

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<v Speaker 1>I would look at every individual strategy m independently. All right,

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<v Speaker 1>every thanks so much for joining us every Sheffield, there's

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<v Speaker 1>an m D at Rockefeller Asset Management. Let's bring in

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<v Speaker 1>Shaan Karney. Now he is the head of MUNI strategy

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<v Speaker 1>over at black Rock, and that means Paul is very excited. Sean,

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<v Speaker 1>talk to me about how much does it matter if

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<v Speaker 1>we get this build back better bill past two munis?

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<v Speaker 1>Is it less important, um than than the infrastructure bill?

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<v Speaker 1>Was It matters, um? But but I would say it's

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<v Speaker 1>not as important, um. You know. Some of the keys

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<v Speaker 1>that the MUNI market has looked at is investors are

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<v Speaker 1>anticipating higher taxes as a result of the build back

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<v Speaker 1>that are plan. If we just look at a simple

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<v Speaker 1>calculation of a market implied tax benefit, it shows, you know,

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<v Speaker 1>the market pricing for a fifty top marginal tax rate,

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<v Speaker 1>which as you know, is significantly higher than this administration

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<v Speaker 1>has been has been talking. But I think that the

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<v Speaker 1>bigger impact comes from the supply side of the equation,

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<v Speaker 1>where things like Advanced were Funding bonds and Build America

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<v Speaker 1>bonds were omitted from the from the final draft, which

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<v Speaker 1>ultimately would have been a catalyst for for greater supply

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<v Speaker 1>in the market. So it does matter, h and markets

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<v Speaker 1>are paying attention. So Sean in THEMMUNI market um again

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<v Speaker 1>and I'm a big fan of the mini market, and

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<v Speaker 1>the UNI bond returns have been very strong compared with

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<v Speaker 1>other fixed income markets this year. What's behind that and

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<v Speaker 1>what's the outlook for That's a good question. So they

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<v Speaker 1>have been and a lot of people concentrate on the

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<v Speaker 1>gross returns. I think it's also important to look at

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<v Speaker 1>excess returns. So you're to date, the investment grade UNI

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<v Speaker 1>market is up about one and a half percent, but

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<v Speaker 1>in excess returns i e. When we duration match communities

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<v Speaker 1>to treasuries, unis are up three basis points, and excess

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<v Speaker 1>returns when you compare that to a U S AGG

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<v Speaker 1>or corporate i G. That's down about one and a

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<v Speaker 1>half percent. I think there are several factors that have

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<v Speaker 1>been driving this year's positive performance, and while I want

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<v Speaker 1>to say it can continue into twenty two, there's a

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<v Speaker 1>couple of things I think we need to pay attention to.

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<v Speaker 1>Like I mentioned, higher taxes on the individual side would help.

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<v Speaker 1>On the corporate side, it's still unclear the role that

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<v Speaker 1>banks and insurance companies will play. From the demand side.

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<v Speaker 1>This year's outperformance has relative value measures I e. MUNI

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<v Speaker 1>treasury ratios screening a bit rich so sub fifty in

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<v Speaker 1>the first five years of the curve and probably ten

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<v Speaker 1>ratio is rich out longer on the curve. So as

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<v Speaker 1>long as supplied demand dynamics remains skewed, positive munies will

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<v Speaker 1>hold in well. However, if that ratio goes a little sideways,

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<v Speaker 1>we could see munities come under a bit of pressure.

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<v Speaker 1>I think about the net positive months of March and

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<v Speaker 1>April and September and October, which have a little bit

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<v Speaker 1>less uh, you know, technical strength than others. And I'd

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<v Speaker 1>say the other thing to pay attention to is MUNI

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<v Speaker 1>fundamentals support continued strong performance, as does the notion interest

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<v Speaker 1>rates will rise in as munies tend to outperform in

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<v Speaker 1>a rising rate environment given their structure. Where are there places,

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<v Speaker 1>um that are most advantageous to buy MUNI is still

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<v Speaker 1>if you're looking for a tax avoidance, there are you know,

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<v Speaker 1>our the way that we've kind of been positioning portfolios,

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<v Speaker 1>and you know, positioning going into twenty two, I'd say

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<v Speaker 1>we're going into the year slightly long duration stand but

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<v Speaker 1>importantly maintaining a barbell yield curve strategy. So we prefer

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<v Speaker 1>lower rated investment grade bonds for instance, particularly in the

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<v Speaker 1>front end of the yield curve, as well as select

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<v Speaker 1>high yield credits. And we maintain a favorable view on

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<v Speaker 1>tax backed transportation, healthcare, and the education sectors. And the

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<v Speaker 1>economic recovery is positioned to continue with strong growth in

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<v Speaker 1>the tighter labor market in the coming year, you know,

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<v Speaker 1>hence our our preference for for those you know, parts

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<v Speaker 1>of the market on the yield curve and across the

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<v Speaker 1>credit spectrum. Sean, give us a sense just kind of

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<v Speaker 1>how fun flows have been into the MUNI space here.

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<v Speaker 1>I wouldn't guessing listen, talk about higher taxation out there,

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<v Speaker 1>people are more inngest in the muni's flows have been phenomenal.

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<v Speaker 1>Year to day, we've seen about eighty three billion come

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<v Speaker 1>into the market. We have three prints left, but we're

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<v Speaker 1>probably going to come in a shy of the record

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<v Speaker 1>of the year of two thousand nineteen that printed about

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<v Speaker 1>ninety four billion UM. It's been sensational. There's many different

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<v Speaker 1>ways that we can look at it. And we can

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<v Speaker 1>use MUB the largest MUNI e t f UH ticker

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<v Speaker 1>as as a way of looking at UM whether trades

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<v Speaker 1>that a discount or premium do as n a V.

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<v Speaker 1>That's ultimately kind of what fast Money will tell you

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<v Speaker 1>about the future flows, and it's been very positive. It

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<v Speaker 1>remains very positive. We've been seeing you know, good inflows

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<v Speaker 1>from from all different types of accounts, so you know,

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<v Speaker 1>one would believe that as performance continues, you know, we'll

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<v Speaker 1>see fund flows continue as well as we flip the

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<v Speaker 1>calendar into into two. All Right, Seohn, thanks so much

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<v Speaker 1>for your time. We really appreciate you sharing your thoughts

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<v Speaker 1>here on the bond marker. Shaun Carney, head of Municipal

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<v Speaker 1>Strategy at black Rock. I want to bring Shawn McCarthy.

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<v Speaker 1>He's a CEO and co founder of Build America Mutual

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<v Speaker 1>talk about the municipal bond marketing we heard earlier today.

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<v Speaker 1>We're chatting Shawn and how the good performance coming out

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<v Speaker 1>of the municipal bond market. I want to start with

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<v Speaker 1>who's buying these things? Give us a sense of who

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<v Speaker 1>are the buyers in municipal bond market, retail versus institutional.

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<v Speaker 1>What's a typical buyer like out there? Well, thanks Upo

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<v Speaker 1>met for having me join you today. UM, and so

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<v Speaker 1>the typical UH investor in the municipal bonds would be

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<v Speaker 1>somebody who plays that has in the high income tax bracket.

0:12:28.040 --> 0:12:29.920
<v Speaker 1>Do you think about the fact that the vast majority

0:12:29.920 --> 0:12:35.480
<v Speaker 1>of municipal bonds are tax exempt, that benefit really runs

0:12:35.520 --> 0:12:38.720
<v Speaker 1>to the individual who is purchasing those bonds, And so

0:12:39.160 --> 0:12:42.959
<v Speaker 1>you really think about municipal bonds generally as retail or

0:12:43.679 --> 0:12:48.120
<v Speaker 1>um investments in proxies of retail meaning funds institutional funds

0:12:48.120 --> 0:12:51.960
<v Speaker 1>that you can buy. So, um, do you have an

0:12:51.960 --> 0:12:55.080
<v Speaker 1>eye on the best places to invest right now? I

0:12:55.080 --> 0:12:58.120
<v Speaker 1>mean where if I want to avoid taxes and also

0:12:58.240 --> 0:13:00.559
<v Speaker 1>generate some returns, where do I go in this kind

0:13:00.559 --> 0:13:04.319
<v Speaker 1>of market? Well, so in the municipal bond market, I'd

0:13:04.360 --> 0:13:06.360
<v Speaker 1>say there's a couple of things that are happening. This

0:13:06.440 --> 0:13:09.600
<v Speaker 1>year will end up being about a four hundred and

0:13:09.640 --> 0:13:12.880
<v Speaker 1>sixty billion dollar market, perhaps a little bit more than that,

0:13:13.080 --> 0:13:15.640
<v Speaker 1>which is which is a record. We would anticipate that

0:13:15.720 --> 0:13:18.400
<v Speaker 1>next year would be the same. Now, when you look

0:13:18.440 --> 0:13:20.840
<v Speaker 1>at what those opportunities are going to be, UM, I

0:13:20.840 --> 0:13:24.360
<v Speaker 1>think they're going to center around, uh, some of the

0:13:24.400 --> 0:13:27.199
<v Speaker 1>things that have happened in Washington. So when the infrastructure

0:13:27.240 --> 0:13:30.160
<v Speaker 1>bill was passed, that's good and that it sort of

0:13:30.880 --> 0:13:35.040
<v Speaker 1>provides a resource for state and local governments to um

0:13:35.320 --> 0:13:38.439
<v Speaker 1>uh you know, finance and repair infrastructure that that they

0:13:38.440 --> 0:13:41.559
<v Speaker 1>have going forward. UM. One of the things that's interesting

0:13:41.559 --> 0:13:46.440
<v Speaker 1>about that that's Federal Infrastructure Bill is that really still

0:13:46.480 --> 0:13:50.480
<v Speaker 1>at the at the fundamental funding level for infrastructure. It's

0:13:50.559 --> 0:13:52.719
<v Speaker 1>done at the state and local government level. So that's

0:13:52.720 --> 0:13:57.840
<v Speaker 1>about of bonds that are issued for infrastructure are done

0:13:57.840 --> 0:14:00.720
<v Speaker 1>at state and local governments. So what we see happening

0:14:00.720 --> 0:14:02.360
<v Speaker 1>next year, it's going to be a fact that there'll

0:14:02.400 --> 0:14:05.920
<v Speaker 1>be funds that will be matched by the federal government

0:14:06.480 --> 0:14:11.000
<v Speaker 1>UH for statan local governments as they build out um

0:14:11.160 --> 0:14:14.400
<v Speaker 1>their infrastructure and repair the infrastructure that you know, this

0:14:14.760 --> 0:14:16.840
<v Speaker 1>is long overdue. So this we think is a pretty

0:14:16.840 --> 0:14:19.720
<v Speaker 1>exciting area. And I think that if investors are looking

0:14:19.760 --> 0:14:22.600
<v Speaker 1>to participate in that market, and that's going to be

0:14:22.880 --> 0:14:24.680
<v Speaker 1>there's gonna be a lot of opportunity next year to

0:14:24.680 --> 0:14:27.880
<v Speaker 1>do that. UM. Sean, I want to ask you about

0:14:28.080 --> 0:14:31.280
<v Speaker 1>just the whole E s G Green bond phenomena. We

0:14:31.280 --> 0:14:34.800
<v Speaker 1>see corporations looking for the designation of a of their

0:14:34.840 --> 0:14:37.840
<v Speaker 1>one of their issuance being a green bond or E

0:14:37.960 --> 0:14:40.040
<v Speaker 1>s G friendly bond. Is that a is that a

0:14:40.160 --> 0:14:43.680
<v Speaker 1>thing in the municipal bondmark as well. You know, it's

0:14:44.040 --> 0:14:47.520
<v Speaker 1>it's actually a growing thing. So we've at the Build

0:14:47.520 --> 0:14:52.280
<v Speaker 1>American Mutual UM, we've been designating green star bonds or

0:14:52.600 --> 0:14:57.280
<v Speaker 1>green bonds UM as part of our underwriting process UM,

0:14:57.440 --> 0:15:00.160
<v Speaker 1>you know, for four or five years now. And so

0:15:00.280 --> 0:15:03.560
<v Speaker 1>if you think about that market, this past year through

0:15:03.600 --> 0:15:07.200
<v Speaker 1>the third quarter, over twelve billion dollars of municipal green

0:15:07.240 --> 0:15:11.280
<v Speaker 1>bonds were issued in the United States UM. UH. Part

0:15:11.280 --> 0:15:14.000
<v Speaker 1>of what we do is as a service is to

0:15:14.040 --> 0:15:17.720
<v Speaker 1>make that designation. So we've actually designated one and a

0:15:17.760 --> 0:15:20.800
<v Speaker 1>half billion dollars with the transactions through the third quarter

0:15:21.440 --> 0:15:26.840
<v Speaker 1>UM as green. And that's UH an important factor because

0:15:26.840 --> 0:15:29.960
<v Speaker 1>I think there is an investor demand for not only

0:15:30.000 --> 0:15:33.640
<v Speaker 1>making smart investments, but doing well doing good for the

0:15:33.680 --> 0:15:36.600
<v Speaker 1>community at the same time. So green bonds really sort

0:15:36.600 --> 0:15:39.800
<v Speaker 1>of if you think about it, they're there. The nature

0:15:39.800 --> 0:15:43.920
<v Speaker 1>of them is sort of to finance clean water, renewable energy,

0:15:44.320 --> 0:15:49.560
<v Speaker 1>energy efficiency. And in Europe it's it's something that has

0:15:49.640 --> 0:15:53.320
<v Speaker 1>been really a part of their market for quite a while,

0:15:53.360 --> 0:15:56.760
<v Speaker 1>but it's it's definitely a growing area in terms of

0:15:56.960 --> 0:16:00.360
<v Speaker 1>UM the US municipal market. Talk to the about what

0:16:00.400 --> 0:16:02.120
<v Speaker 1>you do at BAM. I mean you have a long

0:16:02.240 --> 0:16:06.600
<v Speaker 1>history on Wall Street at uh EF Hutton and Paining Weber.

0:16:06.880 --> 0:16:12.200
<v Speaker 1>Um you were chief operating officer to shared Guarantee until

0:16:12.240 --> 0:16:15.760
<v Speaker 1>you started BAM. In what what's the main crux of

0:16:15.800 --> 0:16:19.640
<v Speaker 1>your business? So um, UH build a back and mutual.

0:16:19.760 --> 0:16:24.080
<v Speaker 1>BAM is a double A rated UH financial guarantee company. Basically,

0:16:24.120 --> 0:16:27.640
<v Speaker 1>what we do is we put our guarantee arm initial bonds.

0:16:28.040 --> 0:16:30.200
<v Speaker 1>That makes them double A in their own right. It's

0:16:30.200 --> 0:16:33.240
<v Speaker 1>a little like you co signing a student loan for

0:16:33.320 --> 0:16:35.560
<v Speaker 1>your children. UH. You hope they get a job and

0:16:35.600 --> 0:16:38.280
<v Speaker 1>you hope they tell, but UM, if they don't, where

0:16:38.320 --> 0:16:40.600
<v Speaker 1>they are standing by to make timely payment of principle

0:16:40.640 --> 0:16:43.000
<v Speaker 1>and interest when due. So why do people use us?

0:16:43.680 --> 0:16:48.600
<v Speaker 1>Issuers use us because we are UH going to lower

0:16:48.720 --> 0:16:51.480
<v Speaker 1>their cost of funding and that that's pure and simple.

0:16:51.480 --> 0:16:54.120
<v Speaker 1>So we're double A. We put our guarantee on that.

0:16:54.160 --> 0:16:57.320
<v Speaker 1>It creates creator liquidity in the paper we provide on

0:16:57.360 --> 0:17:00.000
<v Speaker 1>our website for free credit profiles, which is a summer

0:17:00.240 --> 0:17:03.880
<v Speaker 1>every transaction that we underwrite, we looked at that every year, UH,

0:17:03.880 --> 0:17:08.520
<v Speaker 1>and that creates value protection for the investor. It also

0:17:08.560 --> 0:17:12.720
<v Speaker 1>creates you know, sort of unparalleled transparency and sort of

0:17:12.880 --> 0:17:16.040
<v Speaker 1>unique to BAM um UH in the industry is that

0:17:16.119 --> 0:17:19.560
<v Speaker 1>we are a mutual insurance company, which means that our

0:17:19.640 --> 0:17:23.560
<v Speaker 1>stakeholders are the state local governments that take our insurance.

0:17:23.960 --> 0:17:27.200
<v Speaker 1>And that's important because what they want, what we want

0:17:27.280 --> 0:17:30.200
<v Speaker 1>is to be bigger and stronger and provide that guarantee

0:17:30.600 --> 0:17:34.119
<v Speaker 1>to the market in order to create greater liquidity, greater

0:17:34.240 --> 0:17:40.160
<v Speaker 1>security um UM investment portfolios that retail and institutional investors owned.

0:17:41.280 --> 0:17:43.919
<v Speaker 1>All right, Seohan, We're also doing an informal poll on

0:17:44.760 --> 0:17:47.840
<v Speaker 1>your favorite college bar in the Washington, D C. Area.

0:17:47.880 --> 0:17:51.000
<v Speaker 1>You're Georgetown grad. Where did you go? Well, you know,

0:17:51.119 --> 0:17:56.160
<v Speaker 1>when when I was at Georgetown, UM the third Edition

0:17:56.280 --> 0:18:00.080
<v Speaker 1>was a very popular place, um uh and uh and

0:18:00.119 --> 0:18:03.520
<v Speaker 1>I went to actually bartended a place called the Foundary UM.

0:18:03.600 --> 0:18:06.400
<v Speaker 1>So I'm not objective. I thought the founder was pretty

0:18:06.440 --> 0:18:09.359
<v Speaker 1>terrific as well, very cool. All right, Hey, Sean, great

0:18:09.359 --> 0:18:11.440
<v Speaker 1>having on the program. Thanks so much for joining us.

0:18:11.760 --> 0:18:15.919
<v Speaker 1>Sean McCarthy, co founder and the CEO of Build America Mutual.

0:18:20.800 --> 0:18:23.920
<v Speaker 1>Speaking just from myself, I tend to get a lot

0:18:23.960 --> 0:18:27.040
<v Speaker 1>of value out of attending conferences, and my career spent

0:18:27.119 --> 0:18:29.240
<v Speaker 1>mostly to investor conferences. I found it a good way

0:18:29.240 --> 0:18:32.080
<v Speaker 1>to you know, meet with clients, talk to other folks,

0:18:32.119 --> 0:18:35.160
<v Speaker 1>get some new ideas, see new companies, that kind of thing.

0:18:35.280 --> 0:18:38.040
<v Speaker 1>I even enjoyed the Consumer Electronics Show in Vegas, which

0:18:38.080 --> 0:18:41.160
<v Speaker 1>is a couple hundred thousand tech geeks kind of getting

0:18:41.200 --> 0:18:44.000
<v Speaker 1>together every January. But of course the pandemics put the

0:18:44.040 --> 0:18:46.600
<v Speaker 1>kai bosh on the whole conference biz and we're doing

0:18:46.600 --> 0:18:49.760
<v Speaker 1>everything virtually. So let's see how this might develop going forward.

0:18:49.800 --> 0:18:55.480
<v Speaker 1>Ben Choulder, president of Notified, joins us UH. Notified provide

0:18:55.520 --> 0:18:59.800
<v Speaker 1>software for virtual events. Uh so Ben talked to us

0:18:59.800 --> 0:19:03.520
<v Speaker 1>about what your business has experienced during this pandemic. I

0:19:03.560 --> 0:19:05.679
<v Speaker 1>gotta think there's a lot of demand for what you

0:19:05.720 --> 0:19:10.280
<v Speaker 1>guys do at Notified. Oh my, so, first, thank you

0:19:10.320 --> 0:19:13.679
<v Speaker 1>for having me on the show. I'm a big fan. Um.

0:19:13.840 --> 0:19:20.200
<v Speaker 1>But it is totally change or largest vertical and streaming

0:19:20.280 --> 0:19:25.920
<v Speaker 1>organizations actually moved right. So now it went from something

0:19:25.960 --> 0:19:28.680
<v Speaker 1>that was a great way to reach a global audience

0:19:28.760 --> 0:19:31.560
<v Speaker 1>or an extended audience to something that you had to

0:19:31.640 --> 0:19:34.800
<v Speaker 1>do in twenty so. You know, everyone used to say

0:19:34.800 --> 0:19:38.800
<v Speaker 1>that virtual events would eventually cannibalize physical events. It's not

0:19:39.000 --> 0:19:42.879
<v Speaker 1>virtual it's not virtual events that cannibalize physical events. The

0:19:42.920 --> 0:19:46.600
<v Speaker 1>world cannibalize physical events. So everyone in twenty had a

0:19:46.600 --> 0:19:50.439
<v Speaker 1>hop on board, and everyone in continued and now the

0:19:50.520 --> 0:19:54.320
<v Speaker 1>trend is heading towards you know, hybrid, right, it's time

0:19:54.359 --> 0:19:58.320
<v Speaker 1>to do both. Have bases in places and that's that

0:19:58.359 --> 0:20:01.280
<v Speaker 1>seems pretty clear. Ben. What you do it notified to

0:20:01.320 --> 0:20:06.159
<v Speaker 1>healthy industry. So we as an organization provide the platform

0:20:06.280 --> 0:20:09.960
<v Speaker 1>where the event tech platform, whether you're doing a physical

0:20:10.000 --> 0:20:13.000
<v Speaker 1>event and you wanted to manage the event, whether you're

0:20:13.040 --> 0:20:16.199
<v Speaker 1>doing a virtual event and wanted to have you know,

0:20:16.560 --> 0:20:22.200
<v Speaker 1>tens of thousands of people attend sessions and breakouts and exhibits,

0:20:23.000 --> 0:20:25.920
<v Speaker 1>or even if you're doing a hybrid, right, we were

0:20:25.960 --> 0:20:28.800
<v Speaker 1>doing hybrid pre COVID. It allows you to actually have

0:20:28.960 --> 0:20:32.239
<v Speaker 1>that physical audience and the virtual And you brought up

0:20:32.280 --> 0:20:36.239
<v Speaker 1>cs like c S last year when virtual and had

0:20:36.400 --> 0:20:40.200
<v Speaker 1>eighty thousand people attend. This year, they've decided or going

0:20:40.240 --> 0:20:42.480
<v Speaker 1>into twenty two, they decided to do it as a hybrid.

0:20:42.800 --> 0:20:44.520
<v Speaker 1>And if you read the news, you know they've had

0:20:44.520 --> 0:20:48.199
<v Speaker 1>a fifteen thousand people register in the last two weeks.

0:20:48.440 --> 0:20:51.600
<v Speaker 1>People are dying to attend, but they also know that

0:20:51.640 --> 0:20:55.440
<v Speaker 1>there will be such a demand for the virtual element

0:20:55.520 --> 0:20:58.040
<v Speaker 1>as well, So they're actually doing a true hybrid for

0:20:58.080 --> 0:21:01.600
<v Speaker 1>the first time. Alright, so cee s hybrid. We know

0:21:01.680 --> 0:21:04.880
<v Speaker 1>that as of this moment, Davos is going to be

0:21:05.560 --> 0:21:09.199
<v Speaker 1>live in Switzerland. That's another big one for global business folks.

0:21:09.720 --> 0:21:12.000
<v Speaker 1>How about some of the other conferences, whether it's just

0:21:12.080 --> 0:21:15.119
<v Speaker 1>you know, a company wants to get their salesforce together,

0:21:15.560 --> 0:21:17.960
<v Speaker 1>you know in some warm locale in Florida or the desert,

0:21:18.119 --> 0:21:21.560
<v Speaker 1>or you know, an investment bank wants to have its

0:21:21.560 --> 0:21:24.000
<v Speaker 1>a conference with its investors. What are you hearing on

0:21:24.040 --> 0:21:28.040
<v Speaker 1>that front for We're hearing that it's going to be

0:21:28.280 --> 0:21:31.160
<v Speaker 1>a hybrid if they're gonna do both. They want to

0:21:31.240 --> 0:21:34.920
<v Speaker 1>have the interaction of being at the event, but they

0:21:35.000 --> 0:21:40.080
<v Speaker 1>also understand that organizations aren't going to be feel very comfortable,

0:21:40.080 --> 0:21:42.880
<v Speaker 1>and not all organizations can feel comfortable in the beginning

0:21:42.960 --> 0:21:47.120
<v Speaker 1>of twenty two sending everyone to a location plus individuals

0:21:47.160 --> 0:21:49.520
<v Speaker 1>aren't gonna feel comfortable. So they want to give them

0:21:49.520 --> 0:21:52.359
<v Speaker 1>a choice. So you got to allow the audience to

0:21:52.400 --> 0:21:55.760
<v Speaker 1>participate in multiple ways. I mean, there's great advantages of

0:21:55.800 --> 0:21:58.760
<v Speaker 1>it too. Rite It's it's cost effective, it's better for

0:21:58.800 --> 0:22:02.159
<v Speaker 1>the environment. It's great E s G. What they what

0:22:02.280 --> 0:22:04.600
<v Speaker 1>we all learned in twenty and twenty one is it

0:22:04.640 --> 0:22:07.320
<v Speaker 1>also allows you to expand your audience. So more and

0:22:07.359 --> 0:22:10.000
<v Speaker 1>more organizations are planning their s k oh. If you

0:22:10.040 --> 0:22:13.000
<v Speaker 1>can't attend in person, pretend in person, If you need

0:22:13.080 --> 0:22:17.439
<v Speaker 1>to attend remotely, pretend remotely. So I think it just

0:22:17.560 --> 0:22:21.440
<v Speaker 1>opens up the world for you to attend a conference,

0:22:21.440 --> 0:22:25.840
<v Speaker 1>whether you're physical or virtual. So and frankly, the main

0:22:25.880 --> 0:22:28.080
<v Speaker 1>thing that Paul loves about going to the office is

0:22:28.119 --> 0:22:30.320
<v Speaker 1>it's basically a conference every day. Are I don't know

0:22:30.320 --> 0:22:33.159
<v Speaker 1>if you've been to our headquarters one Luxington Avenue, but

0:22:33.240 --> 0:22:37.760
<v Speaker 1>it's an incredible space and of course being there with

0:22:37.880 --> 0:22:41.960
<v Speaker 1>your co workers is really beneficial. The same as true

0:22:42.000 --> 0:22:44.399
<v Speaker 1>at Big Banks. We've heard all the CEOs tell us,

0:22:44.880 --> 0:22:47.240
<v Speaker 1>is it possible to have a hybrid experience like that

0:22:47.240 --> 0:22:51.720
<v Speaker 1>that works as well. It's possible to have a hybrid

0:22:51.760 --> 0:22:55.639
<v Speaker 1>experience to get people engage and delivering the content. But

0:22:55.760 --> 0:22:57.879
<v Speaker 1>nothing's going to take the place of when I'm in

0:22:57.960 --> 0:23:01.040
<v Speaker 1>your office or at a Bloomberg conference and being able

0:23:01.080 --> 0:23:03.360
<v Speaker 1>to walk up to someone and have a conversation. It's

0:23:03.359 --> 0:23:07.679
<v Speaker 1>a different kind of engagement. They both very valuable, but

0:23:07.720 --> 0:23:10.560
<v Speaker 1>it's a different engagement. And I don't think there's any technologies.

0:23:10.600 --> 0:23:13.600
<v Speaker 1>You know, the metaverse is not going to replace you

0:23:13.640 --> 0:23:16.439
<v Speaker 1>and I having a cup of coffee or a conversation together.

0:23:17.600 --> 0:23:22.520
<v Speaker 1>So how would you characterize two in terms of physical conferences?

0:23:22.960 --> 0:23:26.520
<v Speaker 1>Would it be levels or are we still well below

0:23:26.720 --> 0:23:28.600
<v Speaker 1>kind of where we were pre pandemic? Would you guess?

0:23:29.400 --> 0:23:32.879
<v Speaker 1>I think the quantity of events will be back to

0:23:33.000 --> 0:23:38.040
<v Speaker 1>pre COVID. I think the attendance level would be about less.

0:23:38.040 --> 0:23:40.639
<v Speaker 1>But by making it virtual, you have a potential even

0:23:40.720 --> 0:23:43.560
<v Speaker 1>growing your audience. And if you do a really good

0:23:43.680 --> 0:23:47.000
<v Speaker 1>virtual event, it's gonna make people want to attend. I

0:23:47.040 --> 0:23:51.080
<v Speaker 1>also think the biggest trend going into twenty two is

0:23:51.119 --> 0:23:55.920
<v Speaker 1>the seven three sixty five always on environment. The three

0:23:56.000 --> 0:23:58.080
<v Speaker 1>days of a conference is where you're gonna be there

0:23:58.119 --> 0:24:02.080
<v Speaker 1>meeting with everyone, But what about the fifty weeks the

0:24:02.119 --> 0:24:04.480
<v Speaker 1>rest of the year, you know, the other days, the

0:24:04.520 --> 0:24:07.320
<v Speaker 1>three hundred and sixty other days of the year. How

0:24:07.320 --> 0:24:09.600
<v Speaker 1>are you going to interact and keep that content going

0:24:09.640 --> 0:24:13.479
<v Speaker 1>and engage yep, And it sounds uh. The word hybrid

0:24:13.480 --> 0:24:16.040
<v Speaker 1>seems to be working forward, not just work environment, but

0:24:16.080 --> 0:24:19.320
<v Speaker 1>also potentially for other parts of the economy as well,

0:24:19.359 --> 0:24:23.720
<v Speaker 1>including live events. Ben Chowder, president of Notified, he's into

0:24:23.760 --> 0:24:26.320
<v Speaker 1>that virtual side of the business, giving us some good

0:24:26.320 --> 0:24:29.440
<v Speaker 1>color here talking to us about the whole conference biz.

0:24:29.720 --> 0:24:32.080
<v Speaker 1>Likely to be more of a hybrid offering in that

0:24:32.200 --> 0:24:34.639
<v Speaker 1>long term could be a good thing. And again consume

0:24:34.680 --> 0:24:37.679
<v Speaker 1>Electronics show in January, a couple hundred thousand people in Vegas,

0:24:37.800 --> 0:24:42.200
<v Speaker 1>Davos in Switzerland. They're back on. Thanks for listening to

0:24:42.200 --> 0:24:45.760
<v Speaker 1>the Bloomberg Markets podcast. You can subscribe and listen to

0:24:45.800 --> 0:24:49.960
<v Speaker 1>interviews with Apple Podcasts or whatever podcast platform you prefer.

0:24:50.320 --> 0:24:54.280
<v Speaker 1>I'm Matt Miller. I'm on Twitter at Matt Miller three.

0:24:54.720 --> 0:24:57.200
<v Speaker 1>Pet On Ball Sweeney I'm on Twitter at pt Sweeney.

0:24:57.280 --> 0:25:00.440
<v Speaker 1>Before the podcast, you can always catch us worldwide Bloomberg

0:25:00.480 --> 0:25:00.720
<v Speaker 1>Radio