WEBVTT - Your backdrop is your personal brand

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<v Speaker 1>Thunderstruck adjective shocked and amazed by the power of fun

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<v Speaker 1>on Carnival Riding Bolt, the world's first roller coaster, would

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<v Speaker 1>see Brian got funderstruck so hard his ninety three year

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<v Speaker 1>old grandmother felt it three thousand miles away in Nebraska

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<v Speaker 1>and immediately booked the cruise Get Understruck starting at two

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<v Speaker 1>eight nine. Carnival Shoose Fun Cruiser and us alwas pro person,

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<v Speaker 1>double documency, Texas fees and port expense Adition restrictions apply.

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<v Speaker 1>For details on Carnival dot com STIPs, Red Street, Bahamas, Panama.

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<v Speaker 1>When P. T. Barnum's Great American Museum burned to the

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<v Speaker 1>ground in eighteen sixty five, what rose from its ashes

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<v Speaker 1>would change the world? Welcome to Grim and Mild Presents,

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<v Speaker 1>an ongoing journey into the strange, the unusual, and the fascinating.

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<v Speaker 1>In our inaugural season will give you a backstage tour

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<v Speaker 1>of the complex and unusual artifact that is the American

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<v Speaker 1>Side Show. Listen to Grim and Mile Presents now on

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<v Speaker 1>the I Heart Radio app, Apple Podcasts, or wherever you

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<v Speaker 1>listen to podcasts. On April four, Dr Martin Luther King

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<v Speaker 1>was shot and killed in Memphis. A petty criminal named

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<v Speaker 1>James Earl Ray was arrested. Case closed right James eyl

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<v Speaker 1>Vay was a pawn for the official story, some of

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<v Speaker 1>the evidence, as far as I was concerned, did not

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<v Speaker 1>match the circumstances. This is the MLK Tapes. The first

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<v Speaker 1>episodes are available now. Listen on the I Heart Radio app,

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<v Speaker 1>Apple Podcasts, or wherever you get your podcasts. Good morning,

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<v Speaker 1>this is Laura. Welcome to the New Corner Office, the

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<v Speaker 1>podcast where we share strategies for thriving in the new

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<v Speaker 1>world of work, where location and ours are more flexible

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<v Speaker 1>than in the past. Today's tip is to really think

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<v Speaker 1>about your backdrop. After a month of social distancing, Eve

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<v Speaker 1>long since realized that when you're on a video call,

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<v Speaker 1>your colleagues see whatever is behind you. You may have

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<v Speaker 1>already experimented with goofy backdrops. I get it, we're all

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<v Speaker 1>desperate for entertainment in tough times. But even when things

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<v Speaker 1>return to normal, video calls are going to be a

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<v Speaker 1>more common form of communication. So now it's time to

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<v Speaker 1>recognize that your backdrop can actually be a form of

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<v Speaker 1>personal branding. By thinking about what you're sharing a screen with,

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<v Speaker 1>you have a chance to shape how people perceive you.

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<v Speaker 1>And yes, that may be superficial, just as clothes and

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<v Speaker 1>haircuts are superficial. But if you think about those things,

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<v Speaker 1>there's no reason not to put some proactive thought into

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<v Speaker 1>what's floating behind your head. I'll offer three principles for

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<v Speaker 1>thinking about your backdrop and your personal brand. First, consider

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<v Speaker 1>what message you want to convey. I would venture that

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<v Speaker 1>all of us want to communicate to our colleagues that

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<v Speaker 1>we are steady and self possessed. There may be disorder

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<v Speaker 1>and uncertainty in the world, but we are the calm

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<v Speaker 1>in the storm. You know better than to have a

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<v Speaker 1>pile of laundry or an unmade bed in your background,

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<v Speaker 1>but even chaotic bookshelves and messy stacks of paper might

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<v Speaker 1>be problematic. So either turnip minimalist or shift your position

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<v Speaker 1>until you find a view behind you that's more appropriate

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<v Speaker 1>for work. Second, be aware that anything in view in

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<v Speaker 1>the backdrop is fair game for conversation. This should be

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<v Speaker 1>taken as both warning and opportunity. If there are parts

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<v Speaker 1>of your personal life that you don't want to discuss,

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<v Speaker 1>like say, a photo of a relative who passed away recently,

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<v Speaker 1>find a new home for it. Of course, you've also

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<v Speaker 1>seen in dozens of video calls now that people are

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<v Speaker 1>often desperate for a subject for small talk, So you

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<v Speaker 1>might purposefully put something in your backdrop that allows for this.

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<v Speaker 1>Maybe it's a rotating set of house plants or fresh flowers.

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<v Speaker 1>Maybe it's your current reading material stacked so people can

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<v Speaker 1>see spines. I have a video call once a month

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<v Speaker 1>with a gentleman whose pet turtle is in view. It's

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<v Speaker 1>hard to control a pet dog's noise and cummings and goings,

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<v Speaker 1>but something like a turtle or fish don't distract as

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<v Speaker 1>much and offer ready options for conversation. If there's something

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<v Speaker 1>you're particularly proud of, you could also make sure that's visible.

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<v Speaker 1>I do video chats with a friend who's got framed

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<v Speaker 1>covers of her books behind her. You know immediately what

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<v Speaker 1>she's accomplished. You might consciously display a favorite piece of

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<v Speaker 1>art or something that conveys lesser known details about you.

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<v Speaker 1>If you're viewed as a strict task master, for instance,

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<v Speaker 1>you could lighten this image with something fun, like a

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<v Speaker 1>model airplane or a lego creation. Third, you want to

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<v Speaker 1>look good and not be upstaged. If the best spot

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<v Speaker 1>for your home office features a bright pink wall or

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<v Speaker 1>busy wallpaper, well, be careful what you're wearing. Television personalities

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<v Speaker 1>tend to wear bright, solid colors, and this is a

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<v Speaker 1>good idea for video chats too. Lighting really matters. Experiment

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<v Speaker 1>with this. If there's an open window behind you, the

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<v Speaker 1>light will put you in the shadows, so close the

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<v Speaker 1>shutters or draw the drapes. Bright overhead lights can also

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<v Speaker 1>wash you out, not to mention that the lights will

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<v Speaker 1>show up as bright dots behind your head if your

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<v Speaker 1>screen is angled in a certain way. Many people do

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<v Speaker 1>best with a lamp that is somewhere off screen, illuminating

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<v Speaker 1>your face. Of course, all of this is harder if

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<v Speaker 1>you are quarantined in a small apartment with multiple people.

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<v Speaker 1>You can use the background feature or tack a tapestry

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<v Speaker 1>to the wall, use a folding screen, or, suggest Sophie

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<v Speaker 1>Donaldson in The New York Times, a tablecloth will also do.

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<v Speaker 1>But try taking a screenshot and see what message you

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<v Speaker 1>are conveying. It's easy not to see things in our

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<v Speaker 1>homes that have long been there. Now that everyone is

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<v Speaker 1>seeing them, it's worth taking a closer look and seizing

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<v Speaker 1>this opportunity to shape perceptions in the meantime, this is Laura.

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<v Speaker 1>Thanks for listening, and here's to succeeding in the New

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<v Speaker 1>Corner Office. The New Corner Office is a production of

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<v Speaker 1>I Heart Radio. For more podcasts, visit the I Heart

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<v Speaker 1>Radio app, Apple Podcasts, or wherever you get your favorite shows.

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<v Speaker 1>Funderstruck adjective shocked and amazed by the power of fun.

0:06:33.120 --> 0:06:36.280
<v Speaker 1>On Carnival Riding Bolt, the world's first roller coaster would

0:06:36.279 --> 0:06:39.680
<v Speaker 1>see Brian got funderstruck so hard his ninety three year

0:06:39.720 --> 0:06:42.839
<v Speaker 1>old grandmother felt it three thousand miles away in Nebraska

0:06:43.080 --> 0:06:49.000
<v Speaker 1>and immediately booked a cruise. Get Understruck starting at two nine.

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<v Speaker 1>Carnival Shoes on Cruiser in US always properson, double documency,

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<v Speaker 1>Texas fees and port expense. Additional restrictions apply for detail

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<v Speaker 1>on Carnival dot com ships Red Street, Bahamas, Panama. Look

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<v Speaker 1>for your children's eyes and you will discover the true

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<v Speaker 1>magic of a forest. Find a forest near you and

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<v Speaker 1>you by the United States Forest Service and the AD Council.

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<v Speaker 1>I'm Paris Hilton and this is Trapped in Treatment, a

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<v Speaker 1>weekly podcast of shocking survivor experiences and stories from an

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<v Speaker 1>industry plagued by controversy. With my host Caroline Cole and

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<v Speaker 1>Rebecca Mellinger, we will uncover the truth of one team

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<v Speaker 1>treatment facility each season. First up Provo Canyon School. This

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<v Speaker 1>one is personal. Listen to Trapped in Treatment on the

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<v Speaker 1>I Heart Radio app, Apple Podcasts, or wherever you get

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<v Speaker 1>your podcasts.