WEBVTT - Bloomberg Businessweek Weekend-December 5, 2020

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<v Speaker 1>This is Bloomberg Business Week with Carol Masser from Bloomberg Radio. Hi,

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<v Speaker 1>I'm Carol Masser. Welcome to the weekend edition of Bloomberg

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<v Speaker 1>Business Week Week thirty eight. Working from home still for

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<v Speaker 1>so many I was back at the office, And this

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<v Speaker 1>week we've got a special edition of Bloomberg Business Week

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<v Speaker 1>we reveal the Bloomberg Fifty List. Now, covid are reckoning

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<v Speaker 1>on race and a U S election made compiling the

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<v Speaker 1>fourth annual Bloomberg Fifty easier in some ways as many

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<v Speaker 1>people are doing notable things, but harder and others because again,

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<v Speaker 1>many people were doing notable things, so many people standing

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<v Speaker 1>out in this remarkable and very challenging year. With that

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<v Speaker 1>in mind, coming up this hour, we'll find out how

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<v Speaker 1>that list of fifty was compiled, and then we're gonna

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<v Speaker 1>take you to our virtual reveal celebration of these individuals

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<v Speaker 1>held this week at Bloomberg headquarters in New York City,

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<v Speaker 1>and that included a conversation with an alum of last

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<v Speaker 1>year's B fifty list, Chipotle Mexican Grill chairman and CEO

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<v Speaker 1>Brian Nicol, plus Managing Director of the International Monetary Fund,

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<v Speaker 1>Christalina Giava, a champion of relief during the pandemic. We

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<v Speaker 1>begin though this hour with how the Bloomberg fifty comes together.

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<v Speaker 1>For that, we had to check in with the editor

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<v Speaker 1>in charge of pulling together the B fifty list, Brett Beagan. Basically,

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<v Speaker 1>what happens is in the summer, so somewhere early on

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<v Speaker 1>in the second well, I guess in the spring. It'd

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<v Speaker 1>say early on in the second quarter. I started sending

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<v Speaker 1>annoying emails out to a lot of reporters, hundreds and

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<v Speaker 1>hundreds of reporters basically around the world, saying, you know

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<v Speaker 1>who in your area of coverage is really standing out,

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<v Speaker 1>and do we think that that person or that group

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<v Speaker 1>is going to be standing outcome December. It's it's sort

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<v Speaker 1>of a hard calculation in a normal year. Then throw

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<v Speaker 1>COVID and an election and everything else on top of it.

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<v Speaker 1>That's right. Yeah, it's a miracle. We got to Carol,

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<v Speaker 1>you did get to fifty, and it's an amazing list.

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<v Speaker 1>I think it's really representative of the type of year

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<v Speaker 1>we had. Um talked to us about the categories, Right,

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<v Speaker 1>you have business, you have politics. You do break it down, Yeah,

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<v Speaker 1>we break it down into five categories. So we have business,

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<v Speaker 1>as you said, politics, entertainment, finance, and then science and

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<v Speaker 1>technology we kind of uh lump together into one category

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<v Speaker 1>that was a big one this year. And there's one

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<v Speaker 1>name that no doubt about it. I bet from the

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<v Speaker 1>get go you're like, yeah, he's going to be on

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<v Speaker 1>this list. You know who I'm talking about. I think

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<v Speaker 1>you're talking about Dr Fauci. I'm not if I'm not mistaken. Yeah,

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<v Speaker 1>there are certain people every year that are sort of

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<v Speaker 1>no brainers for this list, and uh he seemed like

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<v Speaker 1>one of them. And um, you know in any given year,

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<v Speaker 1>there's always like one or two people who you think,

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<v Speaker 1>oh they'll they'll definitely wind up on the list. But

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<v Speaker 1>this year we were pretty certain about that. Um, so,

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<v Speaker 1>yeah he's on the list. He talked to us. Um,

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<v Speaker 1>you know, there's fifty entries and we do so longer

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<v Speaker 1>in the magazine, do longer profile features on ten of them.

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<v Speaker 1>He was one of them. Um, he spoke with our

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<v Speaker 1>Michelle Fake Cortes. Um, she was our internal one of

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<v Speaker 1>our internal go to voice constantly on COVID. That's right,

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<v Speaker 1>that's right, and um he talked to her. Uh we

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<v Speaker 1>tried to so in a normal year. Also, we do

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<v Speaker 1>a lot of these interviews, maybe in early November, and

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<v Speaker 1>we kind of have a nice easy landing when it

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<v Speaker 1>comes to our deadlines. But because of the election this

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<v Speaker 1>year as well on top of COVID, we Um wanted

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<v Speaker 1>these interviews to be as fresh as possible. So she

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<v Speaker 1>talked to him really recently. Um, politics, let's go there.

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<v Speaker 1>I mean, what a year? Uh so crazy? Um, we

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<v Speaker 1>do have a president elect. Um, but we still have

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<v Speaker 1>a president at least as of this recording, who's still

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<v Speaker 1>fighting at the election outcome? Politics, How did you guys

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<v Speaker 1>approach it in terms of who you thought were some

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<v Speaker 1>of the standout voices and had to be on this list. Yeah,

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<v Speaker 1>I mean we take a pretty expansive view of what

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<v Speaker 1>we consider politics. So we have everyone from actually the

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<v Speaker 1>Chief Justice on this list, John Roberts, who in the

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<v Speaker 1>session that ended in July was in the majority of

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<v Speaker 1>the time, which is the most he's ever been in

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<v Speaker 1>the majority. Surprising, right, yes, surprise ing. Obviously things are

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<v Speaker 1>about to change with Amy Coney Barrett's arrival. Um. We

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<v Speaker 1>also looked to the founders of Black Lives Matter. We

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<v Speaker 1>actually interviewed all three of them. Rebecca Greenfield. UM talked

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<v Speaker 1>to the three of them for UM their take on,

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<v Speaker 1>you know, a year in which we saw upwards depending

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<v Speaker 1>on the estimate, of twenty six million people taking part

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<v Speaker 1>in Black Lives Matter protests. So we talked to them

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<v Speaker 1>and uh. We also did an interview with and I'm

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<v Speaker 1>I'm going to do my best with His name is

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<v Speaker 1>vit Lana skana Skaya. I've been I've been working on

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<v Speaker 1>that one, Carol. So she is the opposition leader who

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<v Speaker 1>is currently in Lithuania fighting against Lukashanko in Belarus, and

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<v Speaker 1>she's got a fascinating story. Basically was um, you know,

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<v Speaker 1>stay at home mom and her husband was sort of

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<v Speaker 1>running and then lo and behold that's uh. She finds

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<v Speaker 1>herself basically having to sub in for him and saying, okay,

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<v Speaker 1>well I'll do it, and then more and more people

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<v Speaker 1>start coming to her rallies. Upwards of sixty people come

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<v Speaker 1>to hear her speak, and now she is the principal

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<v Speaker 1>opposition figure in Belarus. So that UM really politics. We

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<v Speaker 1>go all over for that and some great contributions also

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<v Speaker 1>from the Mid East and from Africa. This year really

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<v Speaker 1>was a political year like no other, not just in

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<v Speaker 1>the US, but globally um business. I'm going to highlight

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<v Speaker 1>one because we talked about him and his company so

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<v Speaker 1>much on air John Foley of Peloton like it was

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<v Speaker 1>one of the stay at home work from home winners. Yeah,

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<v Speaker 1>I mean, I actually just want on you to see

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<v Speaker 1>how long it might take to get a bike in

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<v Speaker 1>there now upwards of four I think they were saying

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<v Speaker 1>four to eight weeks for bikes. So they've had some

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<v Speaker 1>you know, supply chain issues. But he's a great example

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<v Speaker 1>of a business that on you know, maybe on March one,

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<v Speaker 1>they're they're doing well, they're happy with how things are going,

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<v Speaker 1>and by April one, it's like whoa, you know, what's

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<v Speaker 1>happened here? And how do we how do we profit

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<v Speaker 1>from this? And how do we not only look to

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<v Speaker 1>the current moment, but what do we do when this

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<v Speaker 1>you know, not going would hopefully end soon and people

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<v Speaker 1>can return to their normal lives, Like how do we

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<v Speaker 1>continue that growth? So the story of Peloton this year

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<v Speaker 1>is is pretty fascinating. It's funny in a year where

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<v Speaker 1>we couldn't see a lot of sports, they're more more

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<v Speaker 1>people from sports on this list than ever before. And

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<v Speaker 1>that's because yeah, this is kind of world. But that's

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<v Speaker 1>because in this absence, basically a lot of them decided

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<v Speaker 1>to become really proactive to either help with COVID or

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<v Speaker 1>the fight for racial justice. That was Features editor and

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<v Speaker 1>the editor in charge of pulling together the B fifty list,

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<v Speaker 1>Brett Beak, and check out the cover story on B

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<v Speaker 1>fifty all the write ups on each member of the

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<v Speaker 1>list in this week's issue of the magazine. It's online,

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<v Speaker 1>on news stands and on the Bloomberg Coming Up shares

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<v Speaker 1>the Chipotle Mexican grill Man. They are up around four

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<v Speaker 1>hundred since he was named CEO. We will check in

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<v Speaker 1>with the Chipotle CEO, Brian Nicol as we continue our

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<v Speaker 1>special coverage of the B fifty that's next to Bloomberg

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<v Speaker 1>Business Week. This is Bloomberg is Bloomberg Business Week with

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<v Speaker 1>Pierrol Masser from Bloomberg Radio. This week, it's all about

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<v Speaker 1>the Bloomberg fifty, the people who were shaping in the

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<v Speaker 1>most unexpected ways, from real estate to banking, manufacturing to entertainment, retail,

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<v Speaker 1>to finance, politics to media. And to celebrate the list

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<v Speaker 1>this year, we tapped an a lum of last year's

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<v Speaker 1>B fifty list who continued to make a mark on

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<v Speaker 1>his companies in this difficult year. We're talking about Brian Nicol,

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<v Speaker 1>chairman and CEO of Chipotle Mexican Grill. If anyone knows

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<v Speaker 1>about how to bounce back from crisis, multiple crises, in fact,

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<v Speaker 1>that's this CEO we started with, going back to when

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<v Speaker 1>he took over. The very first step was where our

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<v Speaker 1>customers you know, uh, what are their thoughts, feelings, trust,

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<v Speaker 1>level of engagement, you know, um belief systems. So you know,

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<v Speaker 1>step one for me was understanding that and then also

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<v Speaker 1>the other piece two was understanding where employees were. You know,

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<v Speaker 1>our company, our experience is really driven by our employees,

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<v Speaker 1>so did they feel like they were on their front foot,

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<v Speaker 1>that they feel like they're on their back foot because

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<v Speaker 1>if their experiences, you know, one of defensive, I think

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<v Speaker 1>our customer feels that it's a defensive experience as well.

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<v Speaker 1>So we really spent a lot of time, frankly in

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<v Speaker 1>the first couple of months diving into understanding both of

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<v Speaker 1>those things, and frankly, that's what's driven our strategies UM

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<v Speaker 1>from day one. Well, and it's interesting, what what did

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<v Speaker 1>you maybe learn about those first two years in the

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<v Speaker 1>company and dealing with that and then getting to the

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<v Speaker 1>current crisis. And again the customer right was worried. Your

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<v Speaker 1>employees were worried as well. Yeah. Yeah, So you know,

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<v Speaker 1>look when we went back, you know, if you rewind

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<v Speaker 1>the tapes here a couple of years ago, what consumers

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<v Speaker 1>were saying to us, our customers were saying to us is,

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<v Speaker 1>you know, you guys need to get back to talk

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<v Speaker 1>what makes your special. Um, you know, remind me why

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<v Speaker 1>I feel good about eating at Chipotle. And you know

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<v Speaker 1>the answer was they felt good about eating chipol because

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<v Speaker 1>it's real culinary, it's ingredients with integrity. Um. You know,

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<v Speaker 1>we take a different approach to how we prepare and

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<v Speaker 1>cook our food. Um. And so that was really what

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<v Speaker 1>enabled strategy number one, which is around being more visible

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<v Speaker 1>and you know, frankly more loved. And you know, we

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<v Speaker 1>really set down that mission of just talking about what

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<v Speaker 1>makes Chipole unique. The other thing that we knew we

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<v Speaker 1>had to do was dial up our culture of safety

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<v Speaker 1>and wellness. And you know, our employees they viewed the

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<v Speaker 1>practices as more of an initiative, not an ongoing culture.

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<v Speaker 1>And you know, in my opinion, it's like, look, we

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<v Speaker 1>can only have employees working if they're healthy. So it

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<v Speaker 1>sounds harsh, but we had to install a zero tolerance

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<v Speaker 1>policy on this where if you don't do the wellness

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<v Speaker 1>check and you're not honest on your wellness check, you

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<v Speaker 1>will lose your job. Um, Like, we've got no tolerance

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<v Speaker 1>for that. And so that was a tough you know,

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<v Speaker 1>a couple of mounts because I got a lot of

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<v Speaker 1>emails from people saying, like, I can't believe lost my

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<v Speaker 1>job because I didn't do wellness checks. And you know,

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<v Speaker 1>it was like, look, this is our culture. If you

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<v Speaker 1>want to be a part of our company, that's what

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<v Speaker 1>we do. And also, if you're not truthful, we've got

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<v Speaker 1>two problems. One, we're a company of high integrity and too,

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<v Speaker 1>you know, you're putting our company at risk when you're

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<v Speaker 1>not truthful whether or not you have symptoms. You know,

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<v Speaker 1>by the way, we have a program where you get

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<v Speaker 1>paid sickly, so there's no incentive, you know, to not

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<v Speaker 1>tell us the truth. So, you know, doing things like

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<v Speaker 1>that that materially changed the culture. And unfortunately sometimes it

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<v Speaker 1>takes a couple of stories being retold about we're really

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<v Speaker 1>meaning business on this zero tolerance approach to the wellness

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<v Speaker 1>and food safety as well as then you know, reminding

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<v Speaker 1>our consumers why they loved Chipotle was at the forefront

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<v Speaker 1>of what were really instituted day one, and that just

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<v Speaker 1>got us back to running great restaurants again. You know.

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<v Speaker 1>It was like, look, if we know we have healthy

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<v Speaker 1>employee is we know we're practicing the right protocols, we

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<v Speaker 1>can focus on making delicious guacamole, terrific chicken, you know,

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<v Speaker 1>the rice correctly, and every detail matters in our business. So,

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<v Speaker 1>you know, this was a crazy year, disruptive, it was

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<v Speaker 1>an upsetting you as you well know you guys, you

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<v Speaker 1>do your very purpose driven. I mean it's really in

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<v Speaker 1>the DNA of your company. How have you as an

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<v Speaker 1>organization and as a company kind of demonstrated that. Yeah, Look,

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<v Speaker 1>you know, I think I'm really proud of how our

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<v Speaker 1>company has done that. Um. I think we've been tested

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<v Speaker 1>numerous times and whether or not we were going to

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<v Speaker 1>be true to our values and our purpose. Um and

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<v Speaker 1>I think we've stepped up and done that in every way.

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<v Speaker 1>You know. So, whether it was when the pandemic hit, um,

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<v Speaker 1>you know, I had a lot of employees that were

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<v Speaker 1>worried they're gonna lose their job and then when they realize,

0:11:53.120 --> 0:11:56.480
<v Speaker 1>you know what, we've got a really healthy balance sheet. Fortunately,

0:11:56.640 --> 0:11:58.360
<v Speaker 1>we are an essential business. We're gonna be able to

0:11:58.440 --> 0:12:01.160
<v Speaker 1>continue to operate now, only you're not losing your job.

0:12:01.240 --> 0:12:03.480
<v Speaker 1>We're gonna, you know, because I know other people in

0:12:03.520 --> 0:12:05.760
<v Speaker 1>your family probably have been impacted. We're going to increase

0:12:05.800 --> 0:12:11.439
<v Speaker 1>wages for temporary and we honored first quarter bonuses because look,

0:12:11.559 --> 0:12:14.080
<v Speaker 1>January and February, the guys were doing an unbelievable job.

0:12:14.480 --> 0:12:17.840
<v Speaker 1>March hit and it wiped out would have been their bonus,

0:12:17.960 --> 0:12:20.120
<v Speaker 1>and that just wasn't the right thing to do. And

0:12:20.280 --> 0:12:22.320
<v Speaker 1>you know, fortunately we were in a position to do it,

0:12:22.440 --> 0:12:24.880
<v Speaker 1>so we did it. And uh, you know, it was

0:12:24.920 --> 0:12:27.600
<v Speaker 1>those types of examples that you know, I think we

0:12:27.679 --> 0:12:30.480
<v Speaker 1>stepped up with our values and making those decisions consistent

0:12:30.520 --> 0:12:32.840
<v Speaker 1>with our values time and time again. And you know,

0:12:33.080 --> 0:12:34.680
<v Speaker 1>I don't know if you've seen our Round Up for

0:12:34.720 --> 0:12:38.400
<v Speaker 1>Real Change program that we've instituted as well, but you know,

0:12:38.720 --> 0:12:42.680
<v Speaker 1>we did that because we wanted to participate aid on

0:12:42.720 --> 0:12:46.000
<v Speaker 1>a bigger level on these various causes that are important,

0:12:46.040 --> 0:12:48.960
<v Speaker 1>from historically black colleges all the way to the farm

0:12:49.040 --> 0:12:51.520
<v Speaker 1>Link program that we're doing right now, what I was

0:12:51.520 --> 0:12:53.240
<v Speaker 1>going to ask you more specifically about some of the

0:12:53.320 --> 0:12:56.680
<v Speaker 1>investments you guys did in your people that have benefited

0:12:56.720 --> 0:13:00.920
<v Speaker 1>the organization. And also you were is thing on digital

0:13:00.920 --> 0:13:02.800
<v Speaker 1>when you hit the ground when you took over the

0:13:02.800 --> 0:13:06.679
<v Speaker 1>CEO spot. But you really, you know, ampted it up

0:13:07.080 --> 0:13:10.240
<v Speaker 1>big time in terms of what was going on in

0:13:10.240 --> 0:13:12.199
<v Speaker 1>the pandemic and reaching your customer. Talked to us a

0:13:12.200 --> 0:13:15.640
<v Speaker 1>little bit about that. Yeah, you know, Uh, look, one

0:13:15.679 --> 0:13:19.439
<v Speaker 1>of the things that was fortunate is we made one

0:13:19.480 --> 0:13:24.400
<v Speaker 1>of the early decisions to go very aggressive into digital access.

0:13:24.440 --> 0:13:26.839
<v Speaker 1>And that actually came out of that consumer study I

0:13:26.880 --> 0:13:28.480
<v Speaker 1>talked about earlier, which is a lot of our younger

0:13:28.480 --> 0:13:30.960
<v Speaker 1>consumers were saying, he's I love Chipole, but why can't

0:13:31.000 --> 0:13:35.200
<v Speaker 1>I have more access um specifically digital access. And so

0:13:35.240 --> 0:13:38.520
<v Speaker 1>we went full tilt on putting in that digital experience.

0:13:39.080 --> 0:13:42.600
<v Speaker 1>And uh, you know, luckily we finished implementing all of

0:13:42.600 --> 0:13:47.439
<v Speaker 1>that in December of nineteen and then you know, March

0:13:47.480 --> 0:13:51.160
<v Speaker 1>of twenty happens, and you know, our digital business went

0:13:51.240 --> 0:13:53.800
<v Speaker 1>from like five percent of sales to about twenty percent

0:13:53.880 --> 0:13:57.720
<v Speaker 1>of sales around January February. Than covid. Yeah, then Covid

0:13:57.800 --> 0:14:00.480
<v Speaker 1>hit became eighty percent of our business, any percent of

0:14:00.480 --> 0:14:03.960
<v Speaker 1>our business, and now it is about fifty of our business. UM,

0:14:04.040 --> 0:14:06.280
<v Speaker 1>So you know it's a it's going to be a

0:14:06.360 --> 0:14:09.560
<v Speaker 1>two and a half billion dollar business this year, UM,

0:14:09.600 --> 0:14:12.720
<v Speaker 1>which is pretty amazing. Um. You just didn you just

0:14:12.800 --> 0:14:16.959
<v Speaker 1>open your first digital store to completely digital We did. Yeah,

0:14:17.040 --> 0:14:20.240
<v Speaker 1>we did in Highland Falls, New York. And you know,

0:14:20.280 --> 0:14:21.800
<v Speaker 1>I'm happy to say that's off to a really good

0:14:21.840 --> 0:14:25.040
<v Speaker 1>start too. So you know, there's definitely demand. And the

0:14:25.080 --> 0:14:27.160
<v Speaker 1>thing I love about that Highland Falls store is if

0:14:27.200 --> 0:14:29.680
<v Speaker 1>we didn't have a digital only restaurant, we probably wouldn't

0:14:29.680 --> 0:14:32.200
<v Speaker 1>be in that trade area. So many brands understanding that

0:14:32.320 --> 0:14:35.480
<v Speaker 1>customers and their communities demanding more of them going forward.

0:14:35.480 --> 0:14:38.600
<v Speaker 1>That's Brian Nicol, chairman and CEO of Chipotle Mexican Grill.

0:14:39.040 --> 0:14:41.320
<v Speaker 1>You're listening to Bloomberg Business Week coming up. She is

0:14:41.320 --> 0:14:44.360
<v Speaker 1>the first international monetary fund. She from an emerging market.

0:14:44.600 --> 0:14:48.440
<v Speaker 1>We have done in in a couple of months, so

0:14:48.560 --> 0:14:52.440
<v Speaker 1>much and so fuss that we really don't have dressed

0:14:52.800 --> 0:14:55.400
<v Speaker 1>will hear from the I m F Managing Director Krystelina

0:14:55.440 --> 0:15:02.720
<v Speaker 1>Gorgieva managing through the crisis. This is Bloomberg. This is

0:15:02.720 --> 0:15:07.200
<v Speaker 1>Bloomberg Business Week with Garrol Masser from Bloomberg Radio. It's

0:15:07.200 --> 0:15:10.040
<v Speaker 1>a special issue and a special week at Bloomberg Business Week,

0:15:10.040 --> 0:15:12.520
<v Speaker 1>as we highlighted the Bloomberg fifty, the people who were

0:15:12.520 --> 0:15:15.560
<v Speaker 1>shaping this year in the most unexpected ways from all

0:15:15.720 --> 0:15:18.400
<v Speaker 1>walks of life, and a big one on that list

0:15:18.480 --> 0:15:22.640
<v Speaker 1>the Managing Director of the International Monetary Fund, Krystallina Gorgieva.

0:15:23.080 --> 0:15:25.720
<v Speaker 1>She's a Bulgarian economist with a doctorate from the country's

0:15:25.760 --> 0:15:30.200
<v Speaker 1>Karl Marks Higher Institute of Economics. Since the coronavirus pandemic began,

0:15:30.600 --> 0:15:32.960
<v Speaker 1>the i m F has increased lending to member nations

0:15:32.960 --> 0:15:37.400
<v Speaker 1>by fifty percent to two hundred seventy billion dollars. Through grants,

0:15:37.400 --> 0:15:39.480
<v Speaker 1>the fund has helped twenty nine of the poorest member

0:15:39.560 --> 0:15:43.520
<v Speaker 1>nations cover their I m F loan payments, and Georgieva

0:15:43.600 --> 0:15:46.680
<v Speaker 1>is raising money from rich nations for more relief. Bloomberg

0:15:46.680 --> 0:15:48.800
<v Speaker 1>Business Week editor Joe Webber sat down with the i

0:15:48.960 --> 0:15:52.920
<v Speaker 1>m F chief for more and I contended that I

0:15:53.000 --> 0:15:57.720
<v Speaker 1>came through this year feeling very proud of the staff

0:15:57.760 --> 0:16:02.040
<v Speaker 1>of the UH. We have done in in a couple

0:16:02.120 --> 0:16:06.800
<v Speaker 1>of months, so much and so fast that we really

0:16:06.840 --> 0:16:10.360
<v Speaker 1>don't have precedent in our history. We have provided financial

0:16:10.400 --> 0:16:18.080
<v Speaker 1>support to eighty three countries. But most importantly, we moved

0:16:18.680 --> 0:16:25.560
<v Speaker 1>out of the traditional or talk orthodoxy on what we're

0:16:25.560 --> 0:16:33.240
<v Speaker 1>supposed to say, which is when you're in trouble, tighten up. UM.

0:16:33.320 --> 0:16:39.720
<v Speaker 1>My best line probably during this crisis is two policy

0:16:39.800 --> 0:16:46.800
<v Speaker 1>makers spent, keep the receipts, but spent. And I don't

0:16:46.840 --> 0:16:49.480
<v Speaker 1>think there are many cases in the history of the

0:16:49.520 --> 0:16:53.720
<v Speaker 1>fund when the managing director would be appearing two countries

0:16:53.760 --> 0:17:01.239
<v Speaker 1>to spend more. Uh. The year, of course, is finishing

0:17:01.400 --> 0:17:07.800
<v Speaker 1>with the brighter light. Vaccines are coming. But I have

0:17:07.960 --> 0:17:13.080
<v Speaker 1>no doubt that one is not going to be a

0:17:13.200 --> 0:17:17.040
<v Speaker 1>simple and easy year either. So let's talk about that.

0:17:17.119 --> 0:17:20.640
<v Speaker 1>Let's look ahead. What are you most concerned about as

0:17:20.680 --> 0:17:23.359
<v Speaker 1>you look ahead? You mentioned the vaccine there's some hope there,

0:17:23.440 --> 0:17:26.359
<v Speaker 1>but what are the areas of that looks like you know,

0:17:27.040 --> 0:17:29.600
<v Speaker 1>any potential problems that you want the world to be

0:17:29.640 --> 0:17:36.280
<v Speaker 1>aware of. But the the most important policy issue next

0:17:36.359 --> 0:17:40.119
<v Speaker 1>year is going to be vaccines. Vaccines policy would be

0:17:40.160 --> 0:17:44.000
<v Speaker 1>at at the heart of economic policy. I worry about

0:17:44.080 --> 0:17:48.439
<v Speaker 1>two things. The first one is that we get carried

0:17:48.480 --> 0:17:55.920
<v Speaker 1>away vaccines are not imagic one. You do not have

0:17:56.160 --> 0:18:00.960
<v Speaker 1>them to waigh all the impact of the pandemic. They

0:18:01.000 --> 0:18:06.200
<v Speaker 1>will be scarring and we will have to manage through

0:18:06.720 --> 0:18:12.320
<v Speaker 1>a not the simplest of years. There will be structural shift.

0:18:13.280 --> 0:18:17.520
<v Speaker 1>We are saying to policymakers. Do not withdraw support prematurely,

0:18:18.640 --> 0:18:24.560
<v Speaker 1>but eventually there has to be withdrawal of this support.

0:18:25.720 --> 0:18:31.400
<v Speaker 1>And the risk of doing it either too fast or

0:18:31.440 --> 0:18:36.080
<v Speaker 1>without thinking of how you cushion the transition for firms

0:18:36.200 --> 0:18:42.520
<v Speaker 1>and workers is absolutely there. My second worry that we

0:18:42.640 --> 0:18:50.399
<v Speaker 1>will miss an opportunity for transformation. One can be a

0:18:50.560 --> 0:18:55.800
<v Speaker 1>fantastic year for the future of the world. On two counts.

0:18:56.160 --> 0:19:03.240
<v Speaker 1>Climate action, we can boost public investments to accelerate a

0:19:03.320 --> 0:19:13.680
<v Speaker 1>transition to the new climity economy, generate jobs, accelerate private investments,

0:19:14.760 --> 0:19:18.080
<v Speaker 1>and do two things at the same time, deal with

0:19:18.119 --> 0:19:22.159
<v Speaker 1>the COVID crisis and prevent the other crisis from hitting.

0:19:23.000 --> 0:19:27.439
<v Speaker 1>The second is even more important, and it is dealing

0:19:27.480 --> 0:19:32.880
<v Speaker 1>with inequalities after pandemic. In the past, we have seen

0:19:32.960 --> 0:19:39.399
<v Speaker 1>that in evidence inequality goes up the risk of inequalities

0:19:39.440 --> 0:19:45.000
<v Speaker 1>within countries like a tale of two cities, as Deckens

0:19:45.040 --> 0:19:51.879
<v Speaker 1>wrote it, and inequalities across countries is very high, and

0:19:52.000 --> 0:19:57.320
<v Speaker 1>policy makers ought to zero on that. I would be

0:19:57.440 --> 0:20:01.080
<v Speaker 1>very frank to alert people that there is some space

0:20:01.119 --> 0:20:06.880
<v Speaker 1>for more progressive taxation and certainly more space for creatively

0:20:07.320 --> 0:20:12.080
<v Speaker 1>using public money to help people to help them selves.

0:20:12.960 --> 0:20:17.840
<v Speaker 1>We work very closely with US. US is our largest shareholder,

0:20:18.640 --> 0:20:25.080
<v Speaker 1>and we are particularly close to our membership at the

0:20:25.200 --> 0:20:29.119
<v Speaker 1>time of crisis. That's Crystallina Gorgieva, Managing Director of the

0:20:29.119 --> 0:20:32.800
<v Speaker 1>International Monetary Fund. This year, Gorgeva has hired two female

0:20:32.800 --> 0:20:35.560
<v Speaker 1>department heads to replace men, raising the women share to

0:20:35.720 --> 0:20:38.520
<v Speaker 1>forty eight of twenty. The i m F has also

0:20:38.560 --> 0:20:41.399
<v Speaker 1>started a YouTube channel with videos on topics such as

0:20:41.400 --> 0:20:45.000
<v Speaker 1>how to compile macro economic statistics, improve central bank law,

0:20:45.080 --> 0:20:48.640
<v Speaker 1>and use fintech to contribute to financial inclusion. You're listening

0:20:48.640 --> 0:20:51.080
<v Speaker 1>to Bloomberg Business Week. Our coverage at the Bloomberg fifty

0:20:51.080 --> 0:21:01.359
<v Speaker 1>continues with the ones to watch. This is Bloomberg. This

0:21:01.960 --> 0:21:05.840
<v Speaker 1>is Bloomberg Business Week with cairol Mazer from Bloomberg Radio.

0:21:06.200 --> 0:21:08.760
<v Speaker 1>Our coverage of the Bloomberg fifty continues, and when we

0:21:08.800 --> 0:21:11.480
<v Speaker 1>pull together this year's list, we also take a look

0:21:11.480 --> 0:21:14.680
<v Speaker 1>back at some notable lums of past b fifty lists

0:21:14.760 --> 0:21:17.960
<v Speaker 1>that included former Georgia House Minority Leader Stacy Abrams. She

0:21:18.040 --> 0:21:20.440
<v Speaker 1>definitely stood out for lenning up people to go out

0:21:20.480 --> 0:21:23.880
<v Speaker 1>and vote in this year's presidential election. Also Jose Andress,

0:21:24.080 --> 0:21:26.880
<v Speaker 1>founder of World Central Kitchen making sure people got fed

0:21:27.000 --> 0:21:30.359
<v Speaker 1>during the pandemic, also fed chief J Powell and Cathy Woods,

0:21:30.359 --> 0:21:33.240
<v Speaker 1>CEO of Our Investment Again. Check out the magazine for

0:21:33.240 --> 0:21:35.400
<v Speaker 1>more on the reasons why. We also like to give

0:21:35.400 --> 0:21:37.600
<v Speaker 1>your heads up on some people we know you'll want

0:21:37.640 --> 0:21:40.679
<v Speaker 1>to keep an eye on this coming year. It's what

0:21:40.720 --> 0:21:43.280
<v Speaker 1>we call the ones to watch. Bloomberg fifty editor Brett

0:21:43.280 --> 0:21:46.840
<v Speaker 1>Began is back with fashion designer Tia Audiola, writer and

0:21:46.880 --> 0:21:50.040
<v Speaker 1>publisher of Notes on the Crisis, Nathan Tankus, and chef

0:21:50.040 --> 0:21:53.600
<v Speaker 1>and author Kwamie on You watch a See if you could?

0:21:53.640 --> 0:21:55.520
<v Speaker 1>Will start with you just walk us through what the

0:21:55.560 --> 0:22:03.000
<v Speaker 1>pandemic has been like. Oh god, um, it started off

0:22:03.040 --> 0:22:06.840
<v Speaker 1>pretty rough for me personally. I'm just going to be honest. Um.

0:22:07.080 --> 0:22:10.040
<v Speaker 1>I I left New York right at the beginning of

0:22:10.040 --> 0:22:13.000
<v Speaker 1>the pandemic. So in March I went to Nigeria thinking,

0:22:13.119 --> 0:22:14.800
<v Speaker 1>you know, I don't know what's going on. I'm going

0:22:14.840 --> 0:22:17.919
<v Speaker 1>to go back to my family for like two weeks

0:22:18.000 --> 0:22:19.720
<v Speaker 1>come back to New York, but then I got stuck

0:22:19.760 --> 0:22:23.760
<v Speaker 1>there and they closed the airport indefinitely. And you know,

0:22:24.080 --> 0:22:27.480
<v Speaker 1>my brand is based here, my studios here, my team's here,

0:22:28.440 --> 0:22:31.359
<v Speaker 1>and so I sort of solved for the first two weeks.

0:22:31.400 --> 0:22:33.680
<v Speaker 1>And my mom was kind of like, you're a designer,

0:22:33.800 --> 0:22:37.640
<v Speaker 1>like designed something for the pandemic. And so I started

0:22:37.680 --> 0:22:42.560
<v Speaker 1>looking back at like my umpasion history references and like

0:22:42.920 --> 0:22:46.880
<v Speaker 1>what face masks were looking like during that time period,

0:22:47.720 --> 0:22:50.560
<v Speaker 1>and I sort of just started coming up with some

0:22:50.720 --> 0:22:56.399
<v Speaker 1>face mask ideas and like put them out on social media. Um,

0:22:56.440 --> 0:22:58.720
<v Speaker 1>and people reacted really well to them. They sort of

0:22:58.720 --> 0:23:01.520
<v Speaker 1>went viral, and just sort of figured out other ways

0:23:01.640 --> 0:23:04.760
<v Speaker 1>to be of help and of use during the pandemic.

0:23:04.880 --> 0:23:08.040
<v Speaker 1>So I had a ton of contests where I had

0:23:08.119 --> 0:23:12.399
<v Speaker 1>my audience tag family members who are nurses, doctors and

0:23:12.520 --> 0:23:17.919
<v Speaker 1>sent them, um face masks, professional medical face masks that

0:23:18.000 --> 0:23:20.399
<v Speaker 1>work kind of looked kind of cool that they would

0:23:20.400 --> 0:23:24.960
<v Speaker 1>like want to wear for twenty four hours. Um. So yeah,

0:23:25.000 --> 0:23:27.800
<v Speaker 1>I would say my main thing during the pandemic has

0:23:27.800 --> 0:23:31.520
<v Speaker 1>been working on face masks and just like long term plans,

0:23:31.640 --> 0:23:37.480
<v Speaker 1>long term collaborations going with the flow great. Thank you

0:23:37.560 --> 0:23:40.080
<v Speaker 1>so much, Kwamie. Tell us what you've been up to

0:23:40.720 --> 0:23:43.679
<v Speaker 1>in the last nine months and accomplishments that you'd love

0:23:43.720 --> 0:23:47.119
<v Speaker 1>to highlight as well. I've been trying to stay saying

0:23:47.359 --> 0:23:49.160
<v Speaker 1>for the last nine months. You know, first of all,

0:23:49.160 --> 0:23:51.439
<v Speaker 1>I want to sell the managers in the house. You know,

0:23:51.480 --> 0:23:54.280
<v Speaker 1>we got to two people here from Nigeria, so that's

0:23:54.280 --> 0:23:57.200
<v Speaker 1>always nice, you know what I mean? You know what

0:23:57.280 --> 0:24:00.399
<v Speaker 1>I mean. Um, but I think you know, I'll use

0:24:00.480 --> 0:24:03.320
<v Speaker 1>the buzzword pivot. We've all had to pivot in this time.

0:24:03.359 --> 0:24:07.080
<v Speaker 1>And maybe it's our mentality. We were pivoting, um, what

0:24:07.480 --> 0:24:10.919
<v Speaker 1>we are willing to sacrifice for our happiness, you know,

0:24:11.200 --> 0:24:14.720
<v Speaker 1>how we're pivoting in that regard. And then obviously you

0:24:14.760 --> 0:24:17.080
<v Speaker 1>know we're on Bloomberg, so our business, how are we're

0:24:17.080 --> 0:24:20.480
<v Speaker 1>pivoting within that? So for me, it mainly started in

0:24:20.600 --> 0:24:23.280
<v Speaker 1>that order. It was like my mindset, you know, I

0:24:23.320 --> 0:24:26.800
<v Speaker 1>had to understand that this wasn't going anywhere, and I

0:24:26.800 --> 0:24:29.159
<v Speaker 1>can either sit back and let and and go on

0:24:29.240 --> 0:24:31.920
<v Speaker 1>a ride, or or I can jump into the driver's seat.

0:24:31.920 --> 0:24:33.760
<v Speaker 1>So I drove into the driver's seat, you know, I

0:24:33.840 --> 0:24:35.960
<v Speaker 1>left my restaurant. It didn't really make sense to operate

0:24:36.000 --> 0:24:38.040
<v Speaker 1>a restaurant in this time frame. You know, I'll be

0:24:38.080 --> 0:24:41.080
<v Speaker 1>back with a vengeance when we can have a full

0:24:41.119 --> 0:24:44.159
<v Speaker 1>dining room inside and outside. Um. I started doing a

0:24:44.200 --> 0:24:46.720
<v Speaker 1>lot of stuff on social media and getting brand partnerships,

0:24:46.960 --> 0:24:50.000
<v Speaker 1>and then I started turning towards media in general. You know,

0:24:50.040 --> 0:24:51.800
<v Speaker 1>I have the movie that's in the work, So that

0:24:51.880 --> 0:24:54.200
<v Speaker 1>got me in the rooms of a lot of production companies.

0:24:54.480 --> 0:24:56.919
<v Speaker 1>So I started pitching them ideas for TV shows, you know,

0:24:57.080 --> 0:25:00.760
<v Speaker 1>digital series, unscripted, scripted. I started are doing research on

0:25:00.760 --> 0:25:04.280
<v Speaker 1>how to write. I started taking acting classes. So UM,

0:25:04.320 --> 0:25:06.439
<v Speaker 1>I mean I was able to really thrive during this

0:25:06.520 --> 0:25:09.879
<v Speaker 1>time because I just I just didn't stop and I

0:25:10.000 --> 0:25:11.919
<v Speaker 1>kept trying to do things. I understood that we had

0:25:11.960 --> 0:25:14.679
<v Speaker 1>a lot of time and opportunity in space, and we

0:25:14.680 --> 0:25:18.080
<v Speaker 1>were also able to omit things that weren't bringing us joy.

0:25:18.400 --> 0:25:22.159
<v Speaker 1>Um that we're kind of arduous and um taking away

0:25:22.200 --> 0:25:25.880
<v Speaker 1>from who we really were. And there's no better time

0:25:25.880 --> 0:25:29.320
<v Speaker 1>than today that I've realized, especially during this pandemic, to

0:25:29.400 --> 0:25:33.280
<v Speaker 1>do exactly what you want to do in life. It's great.

0:25:33.800 --> 0:25:38.840
<v Speaker 1>Thank you, Nathan, take us through what you'ven up to. Yeah, So, UM,

0:25:38.880 --> 0:25:41.800
<v Speaker 1>my experience of the pandemic has been kind of strange

0:25:41.880 --> 0:25:45.680
<v Speaker 1>because I think, in some ways uniquely strange because it's

0:25:45.720 --> 0:25:50.600
<v Speaker 1>been frankly career making for me, UM in that, you know, uh,

0:25:50.760 --> 0:25:53.760
<v Speaker 1>the early March, let's say, like March eighth, March nine,

0:25:54.119 --> 0:25:58.120
<v Speaker 1>I started realizing what was happening, started paying attention more

0:25:58.200 --> 0:26:00.280
<v Speaker 1>to what was going on the crisis US. You know,

0:26:00.280 --> 0:26:03.760
<v Speaker 1>I work on academic policy in general, but don't necessarily, UM,

0:26:03.800 --> 0:26:06.840
<v Speaker 1>work on the week to week. And but you know,

0:26:06.920 --> 0:26:10.440
<v Speaker 1>there's certain things that happened that made me sit stand

0:26:10.520 --> 0:26:13.439
<v Speaker 1>up and take notice of what was going on a

0:26:13.480 --> 0:26:17.280
<v Speaker 1>little bit before everyone else was catching up. And I

0:26:17.359 --> 0:26:21.280
<v Speaker 1>realized that this was, you know, gonna be a gigantic

0:26:21.280 --> 0:26:25.040
<v Speaker 1>crisis UM, and that we you know, early on, I

0:26:25.040 --> 0:26:27.200
<v Speaker 1>think a little bit before other people started calling it

0:26:27.320 --> 0:26:30.600
<v Speaker 1>a depression. UM, I thought of it as a depression.

0:26:30.600 --> 0:26:33.240
<v Speaker 1>That I realized there weren't really people who were writing

0:26:33.280 --> 0:26:38.080
<v Speaker 1>about it, UM, you know, very very rapidly, especially you know,

0:26:38.160 --> 0:26:42.159
<v Speaker 1>the panoply of new programs that we were getting, the

0:26:42.200 --> 0:26:46.040
<v Speaker 1>Cares Act, but also UM, the Federal Reserves, crisis facilities,

0:26:46.400 --> 0:26:49.200
<v Speaker 1>and I saw an opportunity to just write about that

0:26:49.440 --> 0:26:51.919
<v Speaker 1>UM all the time. You know that first month I

0:26:51.960 --> 0:26:57.320
<v Speaker 1>wrote um uh twenty two pieces within a month, I

0:26:57.359 --> 0:27:01.480
<v Speaker 1>was was publishing a piece basically every weekday. And UM,

0:27:01.520 --> 0:27:03.639
<v Speaker 1>that was able. You know, that was an opportunity to

0:27:04.400 --> 0:27:07.680
<v Speaker 1>really make my make my career and get a lot

0:27:07.680 --> 0:27:11.080
<v Speaker 1>of attention for a lot of knowledge that is, you know,

0:27:11.760 --> 0:27:14.639
<v Speaker 1>most useful in a crisis, but kind of sometimes can

0:27:14.720 --> 0:27:18.320
<v Speaker 1>lay dormant um during in other periods. And so I

0:27:18.400 --> 0:27:22.760
<v Speaker 1>was able to build my own newsletter, um which is uh,

0:27:23.160 --> 0:27:27.520
<v Speaker 1>very very successful, and get a following, including a policy

0:27:27.560 --> 0:27:30.960
<v Speaker 1>following including you know, people within within the U. S

0:27:31.040 --> 0:27:36.679
<v Speaker 1>Government and within the US the next US government. So

0:27:36.760 --> 0:27:39.919
<v Speaker 1>much I just want to ask you, you know, you

0:27:40.000 --> 0:27:43.320
<v Speaker 1>all work in very different fields internally. I've been referring

0:27:43.320 --> 0:27:47.080
<v Speaker 1>to this as the fashion, finance and food panel, right,

0:27:47.520 --> 0:27:50.159
<v Speaker 1>and you all work in in very different fields. But

0:27:50.200 --> 0:27:52.720
<v Speaker 1>the thing that you have in common is that you're

0:27:52.760 --> 0:27:56.920
<v Speaker 1>all young, um, and that you're facing this pandemic really

0:27:56.960 --> 0:27:59.959
<v Speaker 1>at the at the beginning of your careers, or let's say,

0:28:00.040 --> 0:28:02.400
<v Speaker 1>in the first quarter of your careers. And I'm just curious,

0:28:02.400 --> 0:28:05.680
<v Speaker 1>do you think that that has made this harder? We're easier,

0:28:06.160 --> 0:28:08.720
<v Speaker 1>um than if you were certainly more advanced in your

0:28:08.800 --> 0:28:11.600
<v Speaker 1>in your careers, um quam me if if you don't mind,

0:28:11.640 --> 0:28:14.440
<v Speaker 1>maybe we'll start with you on this one. I mean,

0:28:14.480 --> 0:28:16.840
<v Speaker 1>I think youth is relative and it's a mindset. So

0:28:16.920 --> 0:28:18.840
<v Speaker 1>I think that there are people that are you know,

0:28:18.960 --> 0:28:21.600
<v Speaker 1>just starting out when they're at forty or fifty, um.

0:28:21.640 --> 0:28:23.240
<v Speaker 1>And there are people like me that I started when

0:28:23.240 --> 0:28:25.000
<v Speaker 1>I was five years old. So in terms of my

0:28:25.040 --> 0:28:30.200
<v Speaker 1>professional um uh history and length of time, I think

0:28:30.240 --> 0:28:32.800
<v Speaker 1>that I have a lot of experience, you know, I

0:28:32.800 --> 0:28:35.560
<v Speaker 1>have some some more experience than people that are better

0:28:35.600 --> 0:28:37.920
<v Speaker 1>older than me and in different facets. And I think

0:28:37.960 --> 0:28:42.480
<v Speaker 1>once you understand, especially within every craft but cooking, that

0:28:42.560 --> 0:28:45.480
<v Speaker 1>you know nothing um than that kind of like broadens

0:28:45.480 --> 0:28:47.800
<v Speaker 1>your mind to soaking so many different things. You know.

0:28:47.840 --> 0:28:49.600
<v Speaker 1>I've been a personal chef, I've been a chef on

0:28:49.600 --> 0:28:51.880
<v Speaker 1>the boat, I've opened a restaurant, I've written a book.

0:28:52.160 --> 0:28:55.760
<v Speaker 1>I'm just finished writing another book. So like, once this

0:28:55.840 --> 0:28:57.800
<v Speaker 1>thing hit, it was like, Okay, well I can no

0:28:57.800 --> 0:29:00.200
<v Speaker 1>longer cook for people anymore? How can I? You my

0:29:00.240 --> 0:29:02.800
<v Speaker 1>other assets? And I think as as a business, you

0:29:02.800 --> 0:29:06.280
<v Speaker 1>need to look at always diversifying your streams of income

0:29:06.640 --> 0:29:09.719
<v Speaker 1>and just diversifying who you are as a person, so

0:29:09.800 --> 0:29:12.400
<v Speaker 1>that if something hits where I can no longer serve

0:29:12.440 --> 0:29:15.760
<v Speaker 1>people directly, then do I switch to a ghost kitchen?

0:29:15.800 --> 0:29:17.880
<v Speaker 1>Do I do things online? Do I do classes? So

0:29:17.960 --> 0:29:19.680
<v Speaker 1>I do more writing? Why don't I try to sign

0:29:19.720 --> 0:29:21.800
<v Speaker 1>a book deal with him this time? And that's that's

0:29:21.840 --> 0:29:23.280
<v Speaker 1>really where I came from. So I don't really look

0:29:23.320 --> 0:29:27.080
<v Speaker 1>at my youth is something that that deters me or

0:29:27.200 --> 0:29:30.520
<v Speaker 1>or gives me an advantage? I would say my professional

0:29:30.800 --> 0:29:35.320
<v Speaker 1>um uh prowess is something that that I use to

0:29:35.360 --> 0:29:41.360
<v Speaker 1>my advantage more than um, more than others, Nathan, So

0:29:41.560 --> 0:29:44.440
<v Speaker 1>take us through. You know, obviously you said that the

0:29:44.480 --> 0:29:48.520
<v Speaker 1>pandemic really afforded you an opportunity to launch your your business.

0:29:48.840 --> 0:29:51.440
<v Speaker 1>Do you do you think that that was easier or

0:29:51.480 --> 0:29:56.360
<v Speaker 1>harder given your age? Um? I mean I think that

0:29:56.480 --> 0:29:59.280
<v Speaker 1>certain senses was easier. I'm in a more flexibility. You know,

0:29:59.320 --> 0:30:02.360
<v Speaker 1>if I had been in a conventional job, UM, I

0:30:02.400 --> 0:30:06.400
<v Speaker 1>wouldn't have been able to put everything aside. And you know,

0:30:06.440 --> 0:30:10.520
<v Speaker 1>at least the beginnings a week writing and thinking and

0:30:10.560 --> 0:30:13.280
<v Speaker 1>reading about the crisis. Um, So it was definitely an

0:30:13.280 --> 0:30:19.040
<v Speaker 1>advantage in that sense, um, and definitely uh, the motivation,

0:30:19.240 --> 0:30:22.840
<v Speaker 1>the drive to do it I'm not. You know, I can't.

0:30:23.040 --> 0:30:25.600
<v Speaker 1>I can't speak for anyone older, but I'm not. UM,

0:30:25.640 --> 0:30:29.280
<v Speaker 1>not necessarily something that someone forty five or fifty would

0:30:29.360 --> 0:30:32.160
<v Speaker 1>have done, even if they had the career flexibility to

0:30:32.240 --> 0:30:35.840
<v Speaker 1>do it. UM. Yeah, So I mean that's how that's

0:30:35.840 --> 0:30:38.880
<v Speaker 1>how I kind of think about it. Nathan, How did

0:30:38.920 --> 0:30:41.600
<v Speaker 1>you think? I'm just curious, how did you say? When

0:30:41.640 --> 0:30:44.240
<v Speaker 1>was the moment where you said I have a voice

0:30:44.280 --> 0:30:47.280
<v Speaker 1>on this and I think I'm someone that other people

0:30:47.760 --> 0:30:51.520
<v Speaker 1>with a lot of advanced degrees should be listening to. Um.

0:30:51.680 --> 0:30:54.520
<v Speaker 1>On the one hand, it's sort of it that's quite

0:30:54.600 --> 0:30:56.960
<v Speaker 1>a sort of like moment to to to reach, but

0:30:57.040 --> 0:30:59.560
<v Speaker 1>on the other hand, obviously been successful at it. When

0:30:59.560 --> 0:31:01.760
<v Speaker 1>did you is that? Hey, I guess I'm the say here.

0:31:03.720 --> 0:31:06.959
<v Speaker 1>I think. UM, I think it was really just that

0:31:07.000 --> 0:31:09.240
<v Speaker 1>no one else was writing about it. UM, I was

0:31:09.120 --> 0:31:11.800
<v Speaker 1>I was being encouraged, you know. I I you know,

0:31:11.880 --> 0:31:15.320
<v Speaker 1>my big moment has been this year, but I've already

0:31:15.360 --> 0:31:18.360
<v Speaker 1>kind of built a lot of large network. UM. I

0:31:18.440 --> 0:31:21.800
<v Speaker 1>have a lot of friends, including Bloomberg journalists friends. UM.

0:31:21.840 --> 0:31:27.440
<v Speaker 1>You know, Joe Wisenthal was extremely supportive of me, uh

0:31:27.480 --> 0:31:29.800
<v Speaker 1>and my career and basically tweeted out every piece I

0:31:29.840 --> 0:31:33.160
<v Speaker 1>wrote for the first month. That's Bloomberg fifty. Editor Brett

0:31:33.200 --> 0:31:36.880
<v Speaker 1>began with fashion designer Tia Audiola, writer and publisher of

0:31:36.960 --> 0:31:39.600
<v Speaker 1>Notes on the Crisis, Nathan Tankus, and chef and author

0:31:39.720 --> 0:31:42.440
<v Speaker 1>Kwamie on You watch a that wraps up the first

0:31:42.480 --> 0:31:44.840
<v Speaker 1>time of the weekend edition of Bloomberg Business Week, our

0:31:44.880 --> 0:31:47.920
<v Speaker 1>special coverage of the Bloomberg fifty from Bloomberg Radio. I'm

0:31:47.960 --> 0:31:51.240
<v Speaker 1>Carol Master. Morehead in our next hour, including highlights from

0:31:51.240 --> 0:31:54.120
<v Speaker 1>my panel at the B fifty Virtual Reveal and all

0:31:54.160 --> 0:31:57.320
<v Speaker 1>star lineup of CEOs and senior leaders talking about customer

0:31:57.360 --> 0:32:00.600
<v Speaker 1>centricity and running a business where the customer comes first.

0:32:00.880 --> 0:32:04.400
<v Speaker 1>On that panel, the CEO of Chewy Audion and GSK Healthcare,

0:32:04.440 --> 0:32:07.280
<v Speaker 1>the president of Nordstrom and Phila North America, the head

0:32:07.280 --> 0:32:12.040
<v Speaker 1>of global operations at Group On, and salesforces chief Growth Evangelists. Plus,

0:32:12.080 --> 0:32:13.600
<v Speaker 1>we check in with the director of the Most Watch

0:32:13.640 --> 0:32:17.120
<v Speaker 1>documentary and ESPN History. We're talking about the last dance

0:32:17.360 --> 0:32:20.280
<v Speaker 1>that's coming up on Bloomberg Business Week. This is Bloomberg.

0:32:24.120 --> 0:32:29.200
<v Speaker 1>This is Bloomberg Business Week with Carol Masser from Bloomberg Radio. Hello,

0:32:29.240 --> 0:32:31.480
<v Speaker 1>I'm Carol Master. Coming up in the second hour of

0:32:31.480 --> 0:32:34.680
<v Speaker 1>the weekend edition of Bloomberg Business Week, we continue coverage

0:32:34.680 --> 0:32:38.080
<v Speaker 1>of the Bloomberg Fifty, this week's cover story and special issue.

0:32:38.400 --> 0:32:41.960
<v Speaker 1>The list compiled with the input from Bloomberg journalists and

0:32:42.040 --> 0:32:46.400
<v Speaker 1>analysts to name the people shaping in the most unexpected ways.

0:32:46.920 --> 0:32:49.880
<v Speaker 1>And speaking of that, coming up in just a moment,

0:32:49.920 --> 0:32:52.640
<v Speaker 1>we've got an all star lineup of CEOs and senior

0:32:52.760 --> 0:32:56.160
<v Speaker 1>leaders talking about customers during the health crisis and how

0:32:56.200 --> 0:32:58.880
<v Speaker 1>to put their changing needs and demands first. And let's

0:32:58.880 --> 0:33:01.600
<v Speaker 1>get to that panel. In this segment, we hear from

0:33:01.960 --> 0:33:05.800
<v Speaker 1>Jennifer Esterbrook, President of PHILA North America, Brian McNamara, g

0:33:06.000 --> 0:33:09.680
<v Speaker 1>s K Consumer Healthcare CEO, and Summit Seeing Chewy CEO

0:33:09.840 --> 0:33:12.200
<v Speaker 1>and director. I'm going to start with Brian at g

0:33:12.440 --> 0:33:17.920
<v Speaker 1>s K Healthcare because health health care wellness never mattered

0:33:18.040 --> 0:33:21.120
<v Speaker 1>as much as it did today. Brian, what are you

0:33:21.160 --> 0:33:23.239
<v Speaker 1>seeing from your customers or what did you learn from

0:33:23.280 --> 0:33:27.760
<v Speaker 1>your customers during this crisis? Yeah? And and and you're right, um,

0:33:27.800 --> 0:33:31.280
<v Speaker 1>you know we're in the consumer healthcare business, so um,

0:33:31.320 --> 0:33:35.440
<v Speaker 1>the trends and the impact of COVID nineteen on consumers

0:33:35.480 --> 0:33:37.720
<v Speaker 1>and how they think about health and wellness has been

0:33:37.760 --> 0:33:40.520
<v Speaker 1>pretty incredible. And you know, when we looked at the

0:33:40.520 --> 0:33:44.240
<v Speaker 1>world pre COVID UH, something like sevent of the world's

0:33:44.280 --> 0:33:49.040
<v Speaker 1>population UM was interested in more proactively managing their health.

0:33:49.680 --> 0:33:53.920
<v Speaker 1>But that's been completely turbocharged. UM. You know, the the

0:33:54.040 --> 0:33:58.360
<v Speaker 1>idea of going into this health crisis healthier and and

0:33:58.520 --> 0:34:01.040
<v Speaker 1>having a much better chance of coming out the other end.

0:34:01.120 --> 0:34:04.520
<v Speaker 1>I think it's something that's really been imprinted in the

0:34:04.600 --> 0:34:08.440
<v Speaker 1>consumer psyche now. So we're seeing a big shift to

0:34:08.560 --> 0:34:12.960
<v Speaker 1>this idea of consumers really proactively managing their health, if

0:34:13.000 --> 0:34:17.600
<v Speaker 1>that's around immunity products or vitamins, minerals and supplements to

0:34:17.640 --> 0:34:21.960
<v Speaker 1>help manage their their their balance and their intake of nutrients,

0:34:22.520 --> 0:34:25.760
<v Speaker 1>to how they're actually operating beyond the categories that we

0:34:25.840 --> 0:34:28.760
<v Speaker 1>work in UM, you know, of how their own managing

0:34:28.800 --> 0:34:31.279
<v Speaker 1>their own health and their weight. UM. So it's been

0:34:31.320 --> 0:34:34.200
<v Speaker 1>a really significant shift. All right. So we just heard

0:34:34.239 --> 0:34:36.319
<v Speaker 1>from Brian Summit, come on in on this. Because the

0:34:36.360 --> 0:34:38.920
<v Speaker 1>other thing that I noticed during the pandemic as I

0:34:38.960 --> 0:34:42.200
<v Speaker 1>walked my dog every night on really quiet, dark streets,

0:34:42.239 --> 0:34:45.640
<v Speaker 1>but there were chewy boxes at the curb everywhere. The

0:34:45.760 --> 0:34:52.600
<v Speaker 1>customer cared about their pets you know, we've I mean,

0:34:52.640 --> 0:34:56.120
<v Speaker 1>this is a time when we saw customers really lean

0:34:56.200 --> 0:35:00.560
<v Speaker 1>in with engagement because it's a time off, it's a

0:35:00.600 --> 0:35:03.280
<v Speaker 1>time of solitude in some way, and it's a time

0:35:03.360 --> 0:35:07.360
<v Speaker 1>when relationships matter even more. And when everybody was in

0:35:07.360 --> 0:35:09.879
<v Speaker 1>their own houses, unable to travel. I think pets kind

0:35:09.880 --> 0:35:12.440
<v Speaker 1>of sort of brought us together and that actually formulated,

0:35:12.480 --> 0:35:14.200
<v Speaker 1>believe it or not, the central team of one of

0:35:14.239 --> 0:35:18.800
<v Speaker 1>our campaigns that we ended up launching across Zoom, gathering

0:35:18.800 --> 0:35:22.239
<v Speaker 1>people across North America, bringing them together from different kind

0:35:22.239 --> 0:35:25.120
<v Speaker 1>of ethnicities and origins and race and diversity to be

0:35:25.200 --> 0:35:27.759
<v Speaker 1>able to just you know, formulate a bond or bring

0:35:27.800 --> 0:35:30.560
<v Speaker 1>forward a bond that was formed on the relationships the

0:35:30.600 --> 0:35:33.680
<v Speaker 1>fact that they had pets, and so, you know, one

0:35:33.840 --> 0:35:37.879
<v Speaker 1>we really saw that too. What we saw is we're

0:35:37.920 --> 0:35:41.280
<v Speaker 1>a young company. We're ten years this year and we've grown,

0:35:41.680 --> 0:35:43.160
<v Speaker 1>uh you know, at the end of this year to

0:35:43.160 --> 0:35:45.960
<v Speaker 1>be close to seven billion dollars in revenue. Twenty people.

0:35:46.360 --> 0:35:49.640
<v Speaker 1>But these people are team members, have never actually worked remotely,

0:35:50.239 --> 0:35:52.360
<v Speaker 1>and so one of our greatest challenge was how do

0:35:52.400 --> 0:35:57.000
<v Speaker 1>you take a workforce that's not enabled to you know,

0:35:57.040 --> 0:35:59.960
<v Speaker 1>who was in office one day and then the global

0:36:00.040 --> 0:36:02.480
<v Speaker 1>pandemic shows up and you have to take a let's

0:36:02.480 --> 0:36:05.279
<v Speaker 1>say a customer service task force that is all North

0:36:05.320 --> 0:36:09.600
<v Speaker 1>America seven and overnight migrate them to work from home.

0:36:10.000 --> 0:36:11.839
<v Speaker 1>So we've you know, we've had those kind of sort

0:36:11.840 --> 0:36:14.720
<v Speaker 1>of internal challenges that we've navigated, keeping health and safety

0:36:14.760 --> 0:36:17.200
<v Speaker 1>of team members up front, as well as figuring out

0:36:17.280 --> 0:36:23.440
<v Speaker 1>business continuity while providing customers and experience that has been uh,

0:36:23.600 --> 0:36:27.920
<v Speaker 1>you know, completely continuous or completely coherent. And one of

0:36:27.960 --> 0:36:30.600
<v Speaker 1>the best parts of of the pandemic for us has been,

0:36:30.640 --> 0:36:32.600
<v Speaker 1>or at least a testament to our brand has been

0:36:33.280 --> 0:36:37.839
<v Speaker 1>wherever we took a bit of a pause to understand

0:36:37.920 --> 0:36:41.239
<v Speaker 1>expectations and reset our experience so that we could be

0:36:41.520 --> 0:36:45.160
<v Speaker 1>at par or better than we normally are, our loyal

0:36:45.200 --> 0:36:48.839
<v Speaker 1>customers jumped in to the rescue of the brand. Uh.

0:36:48.840 --> 0:36:50.879
<v Speaker 1>And you know, you could see this on social media

0:36:51.000 --> 0:36:54.080
<v Speaker 1>going on where when our service levels degraded at the

0:36:54.120 --> 0:36:57.600
<v Speaker 1>peak of the pandemic, let's say delivery um and new

0:36:57.640 --> 0:37:00.399
<v Speaker 1>customers were jumping in going you know, we are hearing

0:37:00.760 --> 0:37:04.480
<v Speaker 1>enough from the company, loyal customers, the older cotesel jump

0:37:04.520 --> 0:37:07.239
<v Speaker 1>in and saying, hey, this company has always been kind

0:37:07.239 --> 0:37:10.360
<v Speaker 1>of pro customer and customer centricity of the core. So

0:37:10.719 --> 0:37:12.200
<v Speaker 1>you know, why don't we kind of give the company

0:37:12.200 --> 0:37:15.080
<v Speaker 1>a break? And that was just awesome to see. I

0:37:15.120 --> 0:37:16.320
<v Speaker 1>can go on and on, but I don't want to

0:37:16.360 --> 0:37:18.359
<v Speaker 1>ramble you. Well, I'm gonna well, I'm gonna jump around.

0:37:18.400 --> 0:37:19.480
<v Speaker 1>I want to bring it some of the kind of

0:37:19.520 --> 0:37:22.000
<v Speaker 1>the other retail brands. Jennifer, come on, and what happened

0:37:22.000 --> 0:37:26.920
<v Speaker 1>to FeelA and I feel a customer during the crisis. Well, interestingly,

0:37:27.120 --> 0:37:29.920
<v Speaker 1>we have two levels of customer. We have our selling customer,

0:37:30.040 --> 0:37:32.920
<v Speaker 1>that's the retailers because we're mostly a wholesale business, and

0:37:32.960 --> 0:37:35.719
<v Speaker 1>then we have a We had actually pivoted at the

0:37:35.800 --> 0:37:38.360
<v Speaker 1>end of last year and said we've got to start

0:37:38.360 --> 0:37:42.799
<v Speaker 1>building our directed consumer. So on the cell inside, we

0:37:42.840 --> 0:37:47.279
<v Speaker 1>had a lot of retailers um canceled orders, asked for

0:37:47.360 --> 0:37:51.839
<v Speaker 1>payment extensions, uh, and so we worked with them. We

0:37:51.880 --> 0:37:55.200
<v Speaker 1>wanted to know in March, you didn't know if people

0:37:55.239 --> 0:37:57.520
<v Speaker 1>were going to survive, if the world was going to survive.

0:37:57.600 --> 0:38:00.360
<v Speaker 1>We have never as you said, there isn't any place book,

0:38:00.440 --> 0:38:03.920
<v Speaker 1>and so we did. Even though we're a much smaller

0:38:03.920 --> 0:38:07.799
<v Speaker 1>company than many of our part retailer partners, we did

0:38:07.840 --> 0:38:10.279
<v Speaker 1>everything we could to support the big ones and the

0:38:10.360 --> 0:38:13.840
<v Speaker 1>small ones, payment extensions, whatever they needed, if they wanted

0:38:13.840 --> 0:38:16.240
<v Speaker 1>to cancel orders, if they wanted to push them out,

0:38:16.640 --> 0:38:20.319
<v Speaker 1>and it was the spirit of we knew that if

0:38:20.360 --> 0:38:24.239
<v Speaker 1>the retailers went into bankruptcy we wouldn't survive. That would

0:38:24.320 --> 0:38:26.520
<v Speaker 1>also be the end of us because you need people,

0:38:26.680 --> 0:38:29.840
<v Speaker 1>We need them to sell our product. So we really

0:38:29.880 --> 0:38:33.719
<v Speaker 1>felt like part of our mission was um to do

0:38:33.760 --> 0:38:36.680
<v Speaker 1>what we needed to do and work with them and

0:38:36.760 --> 0:38:40.000
<v Speaker 1>not And there were, you know, brands, some of our larger,

0:38:40.360 --> 0:38:44.000
<v Speaker 1>largest competitors that said, no way, you're not extending, you're

0:38:44.000 --> 0:38:46.600
<v Speaker 1>not canceling, you're not doing anything. They didn't, you know,

0:38:46.680 --> 0:38:49.719
<v Speaker 1>they just didn't work with the customers. So that was

0:38:49.760 --> 0:38:52.480
<v Speaker 1>one way that we helped our retailers. And then in

0:38:52.600 --> 0:38:56.640
<v Speaker 1>terms of the consumer, it it was we had a

0:38:56.680 --> 0:38:59.840
<v Speaker 1>little bit of luck because um, we pivoted at the

0:39:00.000 --> 0:39:03.760
<v Speaker 1>exact right time. That comment, that last comment from Jennifer Estabrook,

0:39:03.880 --> 0:39:07.160
<v Speaker 1>president of Phila North America. Coming up, our panel continues.

0:39:07.360 --> 0:39:10.719
<v Speaker 1>You're listening to Bloomberg Business Week. This is Bloomberg. This

0:39:11.320 --> 0:39:15.200
<v Speaker 1>is Bloomberg Business Week with GARYL. Masser from Bloomberg Radio

0:39:15.680 --> 0:39:19.000
<v Speaker 1>continue our special coverage of the Bloomberg fifty and my

0:39:19.160 --> 0:39:21.880
<v Speaker 1>panel where we talked with a bunch of CEOs and

0:39:21.920 --> 0:39:25.080
<v Speaker 1>presidents and leaders of companies where they were talking about

0:39:25.160 --> 0:39:29.080
<v Speaker 1>customer centricity. In this excerpt here from Pete Nordstrom, President,

0:39:29.120 --> 0:39:33.080
<v Speaker 1>chief Brand Officer at Nordstrom, Peter vander Doyce, he is

0:39:33.120 --> 0:39:36.760
<v Speaker 1>the co founder and CEO of Audion, Barbara Visce, Senior

0:39:36.840 --> 0:39:41.120
<v Speaker 1>vice President, head of Global Operations Group On and Jennifer Estabrook,

0:39:41.239 --> 0:39:44.000
<v Speaker 1>President of Phila North America. What we started to do.

0:39:44.200 --> 0:39:47.239
<v Speaker 1>First of all, we we uh. We had planned a

0:39:47.239 --> 0:39:52.360
<v Speaker 1>lot of experiential events. Everything was canceled, including the first

0:39:52.440 --> 0:39:56.000
<v Speaker 1>professional sporting event that was canceled was the BNP Parrybot Open,

0:39:56.040 --> 0:39:59.640
<v Speaker 1>which we sponsor. So and everyone is in a panic.

0:39:59.719 --> 0:40:00.920
<v Speaker 1>So he said, you know what, We're going to use

0:40:00.920 --> 0:40:04.160
<v Speaker 1>our tennis athletes to convey this message of stay home.

0:40:04.719 --> 0:40:07.280
<v Speaker 1>And the athletes from were from all over the world.

0:40:08.400 --> 0:40:11.960
<v Speaker 1>So we pivoted to help people, to engage them, to

0:40:12.120 --> 0:40:16.279
<v Speaker 1>amuse them and humor them. And then from a product standpoint,

0:40:16.760 --> 0:40:20.600
<v Speaker 1>we quickly pivoted to get because just as as the

0:40:21.239 --> 0:40:26.560
<v Speaker 1>pandemic was hitting here, our sourcing operations were reopening in China,

0:40:26.600 --> 0:40:29.160
<v Speaker 1>and so we were able to quickly pivot and provide

0:40:29.160 --> 0:40:34.800
<v Speaker 1>the comfort cozy products that people wanted at home. And

0:40:34.800 --> 0:40:38.120
<v Speaker 1>and because we were building our online business, we were

0:40:38.160 --> 0:40:40.480
<v Speaker 1>able to see from the data what people were searching

0:40:40.520 --> 0:40:43.640
<v Speaker 1>for and what they wanted. And so you know, through

0:40:43.680 --> 0:40:47.400
<v Speaker 1>throughout this we've tried to engage them, keep them calm,

0:40:47.600 --> 0:40:51.560
<v Speaker 1>keep them, do public service announcements, stay home. This summer

0:40:51.600 --> 0:40:54.799
<v Speaker 1>we did a campaign to wear a mask um and

0:40:54.880 --> 0:40:59.600
<v Speaker 1>so uh it's and it has helped raise the profile

0:41:00.000 --> 0:41:02.439
<v Speaker 1>all doing some good in the world. And I think

0:41:02.520 --> 0:41:06.080
<v Speaker 1>all of our even the retailers we had one a

0:41:06.120 --> 0:41:09.840
<v Speaker 1>couple of ones that filed in bankruptcy during the period,

0:41:10.280 --> 0:41:12.839
<v Speaker 1>but everybody when it was over said thank you so

0:41:12.920 --> 0:41:15.719
<v Speaker 1>much for working with us and keeping us going. I

0:41:15.760 --> 0:41:19.799
<v Speaker 1>feel like community collaboration, digitization was a big couple of

0:41:19.800 --> 0:41:22.439
<v Speaker 1>the themes. Um Panni from Nordstrom come on in because

0:41:22.440 --> 0:41:25.759
<v Speaker 1>the retail world really it was just you know, SmackDown,

0:41:25.920 --> 0:41:28.680
<v Speaker 1>shut down. It was really hard. I know your digital sales,

0:41:28.680 --> 0:41:30.839
<v Speaker 1>I think we're up like thirty seven from last year

0:41:30.840 --> 0:41:34.799
<v Speaker 1>and your most recent update. Um to Wall Street, what

0:41:34.880 --> 0:41:39.680
<v Speaker 1>happened to your customer initially gosh, all this stuff that

0:41:39.680 --> 0:41:41.600
<v Speaker 1>I'm hearing for everyone else in the panel, it's all

0:41:41.640 --> 0:41:44.400
<v Speaker 1>super familiar. We're all in the same boat here. Um.

0:41:44.600 --> 0:41:49.279
<v Speaker 1>You know, it's just there was so much uncertainty that um,

0:41:49.560 --> 0:41:51.520
<v Speaker 1>I think that was probably the main thing and always

0:41:51.560 --> 0:41:55.960
<v Speaker 1>all do it was all uncertain and so we we

0:41:56.000 --> 0:41:59.000
<v Speaker 1>found ourselves really in the first time having an existential

0:41:59.560 --> 0:42:01.800
<v Speaker 1>threat our business. And we've been on a hundred nineteen

0:42:01.880 --> 0:42:04.640
<v Speaker 1>years and I I mean personally, I've never really been

0:42:04.680 --> 0:42:09.120
<v Speaker 1>involved in managing for cash flow and liquidity and all

0:42:09.120 --> 0:42:11.279
<v Speaker 1>that stuff that sounds kind of obvious and business, but

0:42:11.360 --> 0:42:14.319
<v Speaker 1>it's just not the position we've been in. So you know,

0:42:14.360 --> 0:42:18.040
<v Speaker 1>internally we had to really think about those things. But

0:42:18.800 --> 0:42:20.919
<v Speaker 1>that the thread that was going to pull us through.

0:42:21.000 --> 0:42:23.080
<v Speaker 1>And I'm sure everyone in the panel would say the

0:42:23.120 --> 0:42:25.400
<v Speaker 1>same thing as the relationships you have your customers and

0:42:25.440 --> 0:42:28.239
<v Speaker 1>that all the things you can do, whatever touchpoints you

0:42:28.280 --> 0:42:34.480
<v Speaker 1>have to engender trust and confidence. And luckily we've we've

0:42:34.480 --> 0:42:38.359
<v Speaker 1>got a lot of loyal customers and we were able

0:42:38.400 --> 0:42:41.200
<v Speaker 1>to pivot and find new ways how to serve them.

0:42:41.480 --> 0:42:44.640
<v Speaker 1>Luckily we are we have a big digital business, and

0:42:44.680 --> 0:42:48.320
<v Speaker 1>so that was pretty natural that that happened. Pretty easily,

0:42:49.480 --> 0:42:51.840
<v Speaker 1>but you know it was. It was so disruptive and

0:42:52.120 --> 0:42:55.040
<v Speaker 1>it continues to be UM and there's a lots we

0:42:55.120 --> 0:42:57.600
<v Speaker 1>learned from that, and I guess the silver lining of

0:42:57.719 --> 0:43:01.080
<v Speaker 1>all of it it definitely forces I think to the

0:43:01.080 --> 0:43:03.880
<v Speaker 1>team you talked about the beginning, it's like, if you

0:43:03.920 --> 0:43:06.560
<v Speaker 1>don't have customer centricity in terms of the way that

0:43:06.600 --> 0:43:08.400
<v Speaker 1>you're viewing this, you're really going to be in trouble.

0:43:08.880 --> 0:43:11.560
<v Speaker 1>And I think it kind of helped us redouble our

0:43:11.560 --> 0:43:15.919
<v Speaker 1>efforts about putting the focus in the right place. Peter

0:43:16.080 --> 0:43:19.279
<v Speaker 1>from Adan, come on in UM, you too saw some

0:43:19.360 --> 0:43:22.800
<v Speaker 1>customer behavior changes result of the pandemic, and your customers

0:43:22.800 --> 0:43:27.839
<v Speaker 1>are other businesses Uber Tiffany McDonald's group on Spotify, Microsoft.

0:43:28.120 --> 0:43:33.399
<v Speaker 1>What did you hear from them? First? It was we

0:43:33.400 --> 0:43:36.360
<v Speaker 1>were in this situation as we have officers around the world.

0:43:36.640 --> 0:43:39.600
<v Speaker 1>We had the Shanghai office was hit by the pandemic

0:43:39.719 --> 0:43:42.400
<v Speaker 1>much earlier, but also got out of it much earlier.

0:43:42.520 --> 0:43:46.120
<v Speaker 1>So our first question was what do merchants actually expect

0:43:46.120 --> 0:43:48.840
<v Speaker 1>from us? So for merchants, we helped them with the payments,

0:43:49.239 --> 0:43:52.719
<v Speaker 1>we helped them with everything around their consumer to make

0:43:52.719 --> 0:43:56.880
<v Speaker 1>sure that that they can compete on knowing everything about

0:43:56.880 --> 0:43:59.040
<v Speaker 1>their customer and the data around it will making the

0:43:59.080 --> 0:44:03.400
<v Speaker 1>payment really And what we found out in China because

0:44:03.719 --> 0:44:06.960
<v Speaker 1>we already learned our lessons there, that merchants were thanking

0:44:07.080 --> 0:44:10.160
<v Speaker 1>us for being very proactive during the approach because we

0:44:10.239 --> 0:44:12.640
<v Speaker 1>also felt a little bit like, hey, we are doing

0:44:12.719 --> 0:44:15.520
<v Speaker 1>relatively well a lot of online volumes or we see

0:44:15.560 --> 0:44:18.799
<v Speaker 1>more volume coming in. But we reached out to all

0:44:18.800 --> 0:44:22.640
<v Speaker 1>our merchants through acount Management and um, you see that

0:44:22.800 --> 0:44:27.080
<v Speaker 1>during a crisis that is really appreciated. There can be

0:44:27.160 --> 0:44:29.440
<v Speaker 1>the merchant that says, look, I have other things on

0:44:29.480 --> 0:44:31.960
<v Speaker 1>my mind. But what we found out there are merchants

0:44:31.960 --> 0:44:35.000
<v Speaker 1>which are doing a lot of refunds and then our

0:44:35.080 --> 0:44:38.520
<v Speaker 1>pricing was never intended for merchancy which Unforcity and to

0:44:38.719 --> 0:44:41.959
<v Speaker 1>refund ninety or percent of their sales of the last month.

0:44:42.600 --> 0:44:45.760
<v Speaker 1>So that stuff we came into a lot of merchants

0:44:45.800 --> 0:44:49.600
<v Speaker 1>were selling much more online or didn't have we're thinking

0:44:49.600 --> 0:44:52.200
<v Speaker 1>about an online president, didn't have it. So we were

0:44:52.239 --> 0:44:54.759
<v Speaker 1>developing new products with them to be able to get

0:44:54.840 --> 0:44:57.520
<v Speaker 1>to pay through an email so that their customers could

0:44:57.520 --> 0:45:00.040
<v Speaker 1>still shot with them. So it was a very the

0:45:00.160 --> 0:45:06.440
<v Speaker 1>intense intense time and still is with projects being canceled,

0:45:06.520 --> 0:45:09.520
<v Speaker 1>but also certainly new projects being started, because what we

0:45:09.600 --> 0:45:13.080
<v Speaker 1>typically see saw in retail is that we had merchants

0:45:13.120 --> 0:45:18.839
<v Speaker 1>where they're online volume totally compensated for their stores. So

0:45:18.960 --> 0:45:21.319
<v Speaker 1>first you of course had to dip consumers could not

0:45:21.520 --> 0:45:24.440
<v Speaker 1>come into store, but if they also had an online presence,

0:45:24.640 --> 0:45:27.440
<v Speaker 1>you sew a full compensation of that in the online world.

0:45:27.719 --> 0:45:30.120
<v Speaker 1>And then when the stores opened, you saw a lot

0:45:30.160 --> 0:45:32.560
<v Speaker 1>of that volume coming back through shore. But actually the

0:45:32.600 --> 0:45:35.680
<v Speaker 1>total was more than so some of the volume in

0:45:35.719 --> 0:45:39.920
<v Speaker 1>new patterns was actually sticking. And that's what we still

0:45:39.960 --> 0:45:42.520
<v Speaker 1>see that the total for those merchancies still more than

0:45:42.560 --> 0:45:48.239
<v Speaker 1>where they were before the pandemic. UM, Barbara, I want

0:45:48.239 --> 0:45:49.480
<v Speaker 1>to bring you into this. You see a lot of

0:45:49.560 --> 0:45:52.440
<v Speaker 1>group on UM and you've been going through your own restructuring,

0:45:52.440 --> 0:45:54.880
<v Speaker 1>but you've got B two B and BTC customers. You

0:45:54.920 --> 0:45:56.759
<v Speaker 1>work with a lot of small businesses. We have talked

0:45:56.800 --> 0:45:59.080
<v Speaker 1>a lot about the hit that small businesses have had,

0:45:59.640 --> 0:46:02.279
<v Speaker 1>certainly with the shutdown of the economy. So what have

0:46:02.360 --> 0:46:04.480
<v Speaker 1>you seen kind of from that two sided marketplace that

0:46:04.520 --> 0:46:07.560
<v Speaker 1>you've got. UM. Yeah, the main difference with the other

0:46:07.600 --> 0:46:09.640
<v Speaker 1>panelists is, like we really have like a two side

0:46:09.640 --> 0:46:13.520
<v Speaker 1>of the marketplace and obviously UM or core businesses being

0:46:13.600 --> 0:46:17.160
<v Speaker 1>local and local merchants being hit very hard this year. UM.

0:46:17.280 --> 0:46:20.200
<v Speaker 1>So very similar to what other panelists have been talking about,

0:46:20.200 --> 0:46:22.600
<v Speaker 1>which is really just listening to what their needs were.

0:46:23.000 --> 0:46:26.120
<v Speaker 1>So our businesses are like health and beauty restaurants, we

0:46:26.160 --> 0:46:29.520
<v Speaker 1>talked about this and UM and also everything around leisure,

0:46:30.040 --> 0:46:33.840
<v Speaker 1>UM and activities obviously hits their hearts. So what I

0:46:33.840 --> 0:46:38.080
<v Speaker 1>would say is like one, UM, the agility just moving

0:46:38.239 --> 0:46:41.719
<v Speaker 1>very fast and and changing based on their needs to UM.

0:46:41.800 --> 0:46:43.799
<v Speaker 1>Similar to what Peter was saying, is just helping them

0:46:43.800 --> 0:46:47.040
<v Speaker 1>with tools, helping them manage capacity with the new restrictions.

0:46:47.080 --> 0:46:50.040
<v Speaker 1>So we give them like some booking tool so that

0:46:50.080 --> 0:46:53.320
<v Speaker 1>they can manage the capacity that has been reduced UM

0:46:53.520 --> 0:46:57.479
<v Speaker 1>given the sanitary restrictions. That last comment from Barbara Vice,

0:46:57.840 --> 0:47:00.680
<v Speaker 1>senior vice president ahead of Global Operation in Group on

0:47:00.880 --> 0:47:04.239
<v Speaker 1>coming up our panel continues. You're listening to Bloomberg Business Week.

0:47:04.440 --> 0:47:09.279
<v Speaker 1>It's all about the Bloomberg fifty. This is Bloomberg. This

0:47:09.800 --> 0:47:13.680
<v Speaker 1>is Bloomberg Business Week with Carol Masser from Bloomberg Radio.

0:47:14.000 --> 0:47:15.880
<v Speaker 1>We're back with more of our special coverage at the

0:47:15.880 --> 0:47:18.680
<v Speaker 1>Bloomberg fifty. Bring you highlights from a panel I hosted

0:47:18.719 --> 0:47:21.960
<v Speaker 1>at the event. In this segment, we hear from Pete Nordstrom, President,

0:47:22.080 --> 0:47:26.720
<v Speaker 1>chief brand Officer at Nordstrom and Summit Singh Chewy CEO

0:47:26.840 --> 0:47:29.799
<v Speaker 1>and director. You know, one of my one of my

0:47:29.880 --> 0:47:35.319
<v Speaker 1>personal greatest learnings when I joined Chewi uh was, you know,

0:47:35.560 --> 0:47:38.680
<v Speaker 1>I've I'm a I was born and brought up in

0:47:38.760 --> 0:47:43.520
<v Speaker 1>a in a cost constrained environment, and I when I

0:47:43.600 --> 0:47:46.520
<v Speaker 1>came to Chewi, I really knew how to drive efficiency

0:47:46.520 --> 0:47:49.279
<v Speaker 1>in a business and customer centric city was always in

0:47:49.320 --> 0:47:50.840
<v Speaker 1>the back of the mind. But what I saw it

0:47:50.920 --> 0:47:54.120
<v Speaker 1>Chewy actually blew me away. I sat down my first

0:47:54.120 --> 0:47:56.320
<v Speaker 1>couple of weeks, I sat down with my customer service

0:47:56.320 --> 0:47:58.439
<v Speaker 1>teams and I spent some time there and customers always,

0:47:58.480 --> 0:48:00.520
<v Speaker 1>by the way, still directly reports to me. And here's

0:48:00.560 --> 0:48:04.399
<v Speaker 1>the reason for that. What I found was that we

0:48:04.800 --> 0:48:07.959
<v Speaker 1>didn't recognize customer service as a cost center at all.

0:48:08.680 --> 0:48:10.160
<v Speaker 1>And that was first of all, there was a bit

0:48:10.200 --> 0:48:12.399
<v Speaker 1>sort of bit contraintutive to me, and I was like, Okay,

0:48:12.400 --> 0:48:13.960
<v Speaker 1>I think there's something here. Let me listen a little

0:48:14.000 --> 0:48:17.439
<v Speaker 1>bit harder. And what I found was that when we said, hey,

0:48:17.480 --> 0:48:21.719
<v Speaker 1>customer service is an engagement mechanism for us or a

0:48:21.840 --> 0:48:25.359
<v Speaker 1>revenue generation center. I started listening even harder, and we're

0:48:25.400 --> 0:48:28.000
<v Speaker 1>all data driven leaders, and so went back and sort of,

0:48:28.280 --> 0:48:30.200
<v Speaker 1>you know, went back and brought some data. And what

0:48:30.239 --> 0:48:33.320
<v Speaker 1>we can say, wha data is the level of investment

0:48:33.360 --> 0:48:36.040
<v Speaker 1>that we put behind our customer service, the social media

0:48:36.120 --> 0:48:39.200
<v Speaker 1>teams that we run within our customer service, our policies

0:48:39.280 --> 0:48:42.480
<v Speaker 1>that we communicate via the experiences that we build, or

0:48:42.560 --> 0:48:46.600
<v Speaker 1>the pure investments that we make invel in delivering a

0:48:46.680 --> 0:48:50.400
<v Speaker 1>high touch, personalized service that is almost unheard of in

0:48:50.440 --> 0:48:54.080
<v Speaker 1>today's world. What what's an example of that? Even today,

0:48:54.120 --> 0:48:56.359
<v Speaker 1>at the scale that we're operating at, we don't have

0:48:56.400 --> 0:48:59.760
<v Speaker 1>any automated voicelines. We have even beings picking the phone.

0:49:00.080 --> 0:49:03.760
<v Speaker 1>Customer service agents aren't subjected to any metrics like average

0:49:03.800 --> 0:49:08.000
<v Speaker 1>handle time or productivity. They essentially are encouraged to interact

0:49:08.040 --> 0:49:10.879
<v Speaker 1>with the customer in a happy, friendly manner and take

0:49:10.920 --> 0:49:13.600
<v Speaker 1>care and solve the problem regardless of how long it takes.

0:49:14.239 --> 0:49:17.480
<v Speaker 1>And what that's done for us is we can show

0:49:17.560 --> 0:49:20.760
<v Speaker 1>why a data that the cohort of customers that interacts

0:49:20.760 --> 0:49:23.840
<v Speaker 1>with our customer service has greater lifetime value and greater

0:49:23.880 --> 0:49:28.000
<v Speaker 1>retention versus the customers who haven't been exposed yet to

0:49:28.200 --> 0:49:32.920
<v Speaker 1>our friendly, personalized or high touch customer service. So you know,

0:49:33.040 --> 0:49:37.880
<v Speaker 1>from our standpoint, investing in experience building and customer service

0:49:38.719 --> 0:49:42.080
<v Speaker 1>in some way is a way to generating profits. So

0:49:42.120 --> 0:49:45.600
<v Speaker 1>the two are actually not separate or not counter or

0:49:45.600 --> 0:49:48.799
<v Speaker 1>competitive with each other at all in my opinion. Peter

0:49:48.880 --> 0:49:50.439
<v Speaker 1>and Nordstrom, you want to come in on this because

0:49:50.440 --> 0:49:52.880
<v Speaker 1>I think about you know, I think for such a

0:49:52.880 --> 0:49:55.600
<v Speaker 1>long time Nordstrom has been really thought of as that

0:49:55.680 --> 0:49:59.239
<v Speaker 1>customer centric experience, and I'm just curious, how do you

0:49:59.280 --> 0:50:00.920
<v Speaker 1>measure it, How do make sure you're doing the right

0:50:00.960 --> 0:50:04.480
<v Speaker 1>things in terms of what your customer really wants? Well,

0:50:04.520 --> 0:50:08.360
<v Speaker 1>I like that question about if it's a competing agenda,

0:50:08.400 --> 0:50:11.120
<v Speaker 1>whether you're doing stuff for customers or shared I think

0:50:11.120 --> 0:50:13.000
<v Speaker 1>that's great. And actually one of things we talked about

0:50:13.040 --> 0:50:17.960
<v Speaker 1>recently was that when you do things that solve problems

0:50:17.960 --> 0:50:20.520
<v Speaker 1>for customers and makes them feel good, it's in the

0:50:20.560 --> 0:50:23.520
<v Speaker 1>best interests of shareholders. So I think that that's important.

0:50:23.560 --> 0:50:25.360
<v Speaker 1>I mean, you know, look at we're a public company,

0:50:25.400 --> 0:50:30.080
<v Speaker 1>and we know we're accountable for those results. Um, but

0:50:30.440 --> 0:50:32.400
<v Speaker 1>you know, you also and a lot of people have

0:50:32.440 --> 0:50:35.000
<v Speaker 1>talked about, I hear, how to engage your people and

0:50:35.040 --> 0:50:38.160
<v Speaker 1>your teams to you know, really be the face of

0:50:38.200 --> 0:50:41.080
<v Speaker 1>the brand. And you're not going to win the hearts

0:50:41.120 --> 0:50:43.399
<v Speaker 1>and minds with your team by getting behind this big

0:50:43.480 --> 0:50:47.239
<v Speaker 1>rally and cry. I'm sureholder value or you know, economic

0:50:47.280 --> 0:50:49.520
<v Speaker 1>profit or I mean, it's not that those things are

0:50:49.520 --> 0:50:52.200
<v Speaker 1>wrong and and they're fine principles, but you've got to

0:50:52.200 --> 0:50:56.239
<v Speaker 1>find things that can galvanize people on a mission that

0:50:56.320 --> 0:50:59.319
<v Speaker 1>everyone can buy into and play a role. And for us,

0:50:59.440 --> 0:51:02.280
<v Speaker 1>you know, to keep the customer stuff front and center.

0:51:02.600 --> 0:51:04.560
<v Speaker 1>You know, I think if you're a good business, if

0:51:04.560 --> 0:51:06.319
<v Speaker 1>it's good for customers, you've got to figure out how

0:51:06.360 --> 0:51:09.440
<v Speaker 1>you can make after you figure out what's great for customers. So,

0:51:10.239 --> 0:51:13.360
<v Speaker 1>you know, it's it's just been core to our DNA

0:51:13.480 --> 0:51:15.480
<v Speaker 1>that that we stick to that. I mean, obviously there's

0:51:15.480 --> 0:51:17.680
<v Speaker 1>a reactive part of what we do and having to

0:51:17.719 --> 0:51:20.959
<v Speaker 1>respond with customers want, but we we want to try

0:51:21.000 --> 0:51:25.920
<v Speaker 1>to lead to and it just try to anticipate some

0:51:26.000 --> 0:51:28.040
<v Speaker 1>of those things as well. Um and I you know,

0:51:28.080 --> 0:51:29.680
<v Speaker 1>I think one of the things that helps us do

0:51:29.760 --> 0:51:33.319
<v Speaker 1>that is, you know, how competitive the marketplace is. There's

0:51:33.320 --> 0:51:36.080
<v Speaker 1>so many great companies out there really doing innovative and

0:51:36.120 --> 0:51:39.800
<v Speaker 1>interesting things that I think that helps keep us moving

0:51:39.840 --> 0:51:43.960
<v Speaker 1>forward in acting ways this in the best interest of customers, diversity, inclusion.

0:51:44.360 --> 0:51:47.400
<v Speaker 1>How has that changed the conversation at Nordstrom because of

0:51:47.440 --> 0:51:51.920
<v Speaker 1>this year, Well, I think Brian mentioned it earlier. It's UM.

0:51:51.960 --> 0:51:54.120
<v Speaker 1>It's been really eye opening. I think to go there

0:51:54.239 --> 0:51:57.960
<v Speaker 1>and to be vulnerable and to open yourself to feedback.

0:51:58.000 --> 0:52:00.400
<v Speaker 1>You know, we're all in the customer business and I

0:52:00.440 --> 0:52:03.920
<v Speaker 1>think you know, really naturally inclined to be attuned to

0:52:03.960 --> 0:52:06.319
<v Speaker 1>what's going on with customers, and it's such you know,

0:52:06.400 --> 0:52:10.360
<v Speaker 1>an inclusive environment. It's the you know, the best environment

0:52:10.400 --> 0:52:12.640
<v Speaker 1>to have you're trying to draw a lot of customers.

0:52:12.680 --> 0:52:18.160
<v Speaker 1>But it's just was made so clear of how I

0:52:18.200 --> 0:52:21.680
<v Speaker 1>guess how much more there was behind this UM and

0:52:21.719 --> 0:52:24.520
<v Speaker 1>if you're not open to really hear it and understand

0:52:25.080 --> 0:52:28.520
<v Speaker 1>from everybody, then you wouldn't know. And it created an

0:52:28.520 --> 0:52:33.360
<v Speaker 1>opportunity for us to have a lot of great feedback.

0:52:33.840 --> 0:52:36.479
<v Speaker 1>Uh that I think it's going to serve us really well.

0:52:36.560 --> 0:52:39.000
<v Speaker 1>It's you know, it's certainly the right thing to do

0:52:39.040 --> 0:52:42.000
<v Speaker 1>in terms of how you treat employees and customers. That

0:52:42.080 --> 0:52:45.040
<v Speaker 1>last comment from Pete Nordstrom, President and Chief brand Officer

0:52:45.239 --> 0:52:48.200
<v Speaker 1>at Nordstrom. What an amazing lineup of leaders and CEOs

0:52:48.320 --> 0:52:50.960
<v Speaker 1>and talking about the changing customer landscape, how they were

0:52:51.000 --> 0:52:54.520
<v Speaker 1>impacted by the pandemic, and how these companies are innovating

0:52:54.560 --> 0:52:57.320
<v Speaker 1>going forward, straight ahead. On Bloomberg Business Week, it is

0:52:57.320 --> 0:53:00.759
<v Speaker 1>the most watch documentary ever at esp in. That's what

0:53:00.840 --> 0:53:02.400
<v Speaker 1>you get when you follow one of the most iconic

0:53:02.440 --> 0:53:04.840
<v Speaker 1>athletes in history. We hear from the director of The

0:53:04.920 --> 0:53:10.480
<v Speaker 1>Last Dance. That's next. This is Bloomberg. This is Bloomberg

0:53:10.480 --> 0:53:14.399
<v Speaker 1>Business Week with Garrol Mazer from Bloomberg Radio. We're gonna

0:53:14.400 --> 0:53:16.160
<v Speaker 1>wrap up this week with more from our coverage of

0:53:16.160 --> 0:53:18.560
<v Speaker 1>the Bloomberg fifty. It was one of the most talked

0:53:18.600 --> 0:53:21.879
<v Speaker 1>about series of the year, and no it isn't Tiger King,

0:53:21.920 --> 0:53:24.800
<v Speaker 1>but you could find it on Netflix after its debut

0:53:24.840 --> 0:53:28.520
<v Speaker 1>on ESPN. We're talking about The Last Dance. We all

0:53:28.520 --> 0:53:31.000
<v Speaker 1>needed content during the pandemic, and many found it in

0:53:31.000 --> 0:53:33.480
<v Speaker 1>the ten part series that became the most watch documentary

0:53:33.480 --> 0:53:36.839
<v Speaker 1>in ESPN history. The Last Dance won the Primetime Emmy

0:53:36.880 --> 0:53:40.440
<v Speaker 1>Award for Outstanding Documentary or Nonfiction Series at the seventies

0:53:40.440 --> 0:53:43.759
<v Speaker 1>second Primetime Emmy Awards. It was directed by seven time

0:53:43.800 --> 0:53:47.120
<v Speaker 1>Emmy winning director and producer Jason Hair. I caught up

0:53:47.120 --> 0:53:49.359
<v Speaker 1>with Jason at our B fifty virtual reveal to talk

0:53:49.360 --> 0:53:52.960
<v Speaker 1>about directing that documentary about Michael Jordan and the Chicago

0:53:53.080 --> 0:53:57.880
<v Speaker 1>Bulls championship season. I said yes before they finished the

0:53:57.880 --> 0:53:59.759
<v Speaker 1>sentence when they asked me I would be interested in

0:54:00.120 --> 0:54:02.920
<v Speaker 1>the project. I grew up in in the eighties and nineties,

0:54:02.960 --> 0:54:06.360
<v Speaker 1>so so uh, Michael Jordan's career in the Bulls Dynasty

0:54:06.880 --> 0:54:09.320
<v Speaker 1>parallels my trajectory as a sports fan and as a

0:54:09.360 --> 0:54:12.759
<v Speaker 1>pop cultural fanatic. Um. I was eight years old when

0:54:12.760 --> 0:54:14.359
<v Speaker 1>he came into the league, and that was eighty four,

0:54:14.360 --> 0:54:17.040
<v Speaker 1>and I was a senior in college in when this

0:54:17.120 --> 0:54:19.799
<v Speaker 1>season was filmed. The last dance season was filmed, So

0:54:19.880 --> 0:54:21.960
<v Speaker 1>that kind of took me through my childhood. So for

0:54:22.000 --> 0:54:24.120
<v Speaker 1>them to even mention that name or this subject, it

0:54:24.120 --> 0:54:27.160
<v Speaker 1>was an easy yes. But wasn't easy was that it

0:54:27.239 --> 0:54:29.800
<v Speaker 1>took them two years to get to the starting line

0:54:29.960 --> 0:54:33.640
<v Speaker 1>in a business sense, because you had four major entities,

0:54:33.719 --> 0:54:36.880
<v Speaker 1>but multibillion dollar entities in Jump twenty three, which is

0:54:36.880 --> 0:54:40.960
<v Speaker 1>Michael's company, the NBA, ESPN, and Netflix to all get

0:54:41.000 --> 0:54:46.120
<v Speaker 1>to the same table and to agree logistically, creatively, financially

0:54:46.400 --> 0:54:48.319
<v Speaker 1>that they were going to collaborate on something like this.

0:54:48.360 --> 0:54:50.319
<v Speaker 1>It took two full years. Actually did a full length

0:54:50.360 --> 0:54:53.480
<v Speaker 1>documentary while they were negotiating this UH, and then I

0:54:53.520 --> 0:54:55.200
<v Speaker 1>came back in the time and worked out So we

0:54:55.200 --> 0:54:58.480
<v Speaker 1>started on in January of two thousand eighteen officially, and

0:54:58.520 --> 0:55:02.480
<v Speaker 1>we finished it up while you were watching it. Well,

0:55:02.520 --> 0:55:04.640
<v Speaker 1>so tell me about I think when you described to

0:55:04.640 --> 0:55:08.760
<v Speaker 1>me getting these four behemoths together, you know, Netflix, ESPN,

0:55:08.880 --> 0:55:11.239
<v Speaker 1>Michael Jordan's company, and then the NBA, that it was

0:55:11.280 --> 0:55:14.120
<v Speaker 1>like turning an oil tanker. What were what were you

0:55:14.160 --> 0:55:16.680
<v Speaker 1>privy to in terms of the negotiations, because first of all,

0:55:16.800 --> 0:55:19.360
<v Speaker 1>I mean they were I guess maybe once or twice,

0:55:19.400 --> 0:55:20.719
<v Speaker 1>all at the same table, but a lot of it

0:55:20.760 --> 0:55:24.640
<v Speaker 1>was done virtually. Well that was afterwards the negotiations. I'm

0:55:24.680 --> 0:55:26.160
<v Speaker 1>not privy to it all because, like I said, I

0:55:26.200 --> 0:55:28.400
<v Speaker 1>was working on a different project. And when they finally

0:55:28.400 --> 0:55:31.040
<v Speaker 1>had their ducks in a row and everything was figured

0:55:31.080 --> 0:55:33.560
<v Speaker 1>out logistically and and the budget was figured out and

0:55:33.600 --> 0:55:36.759
<v Speaker 1>we could go and start to shoot. UM. It's a

0:55:36.880 --> 0:55:41.320
<v Speaker 1>challenge always to to to answer to one UH distributor,

0:55:41.400 --> 0:55:43.640
<v Speaker 1>be that a network or a production company have you.

0:55:44.080 --> 0:55:46.839
<v Speaker 1>This was four distributors and the biggest distributors you could

0:55:46.840 --> 0:55:50.080
<v Speaker 1>possibly imagine, all coming into the same into the same

0:55:50.160 --> 0:55:52.840
<v Speaker 1>virtual room. Like we're talking right now. I am a

0:55:52.840 --> 0:55:56.439
<v Speaker 1>face to face person, and I always wanted I don't

0:55:56.480 --> 0:55:59.960
<v Speaker 1>like fifteen voices on a phone, really like three voices

0:56:00.000 --> 0:56:02.279
<v Speaker 1>on the phone. So I was always endeavoring to get

0:56:02.280 --> 0:56:04.080
<v Speaker 1>people to the same table so that we could all

0:56:04.120 --> 0:56:06.640
<v Speaker 1>sit there and sketch things out literally on a pad

0:56:06.800 --> 0:56:10.040
<v Speaker 1>on an overhead, or or show slides or things like that.

0:56:10.320 --> 0:56:12.400
<v Speaker 1>We only had two times in the entire making of

0:56:12.440 --> 0:56:15.480
<v Speaker 1>this dock when we got all of the parties involved

0:56:15.560 --> 0:56:18.719
<v Speaker 1>into one room um to hash out exactly what our

0:56:18.840 --> 0:56:21.520
<v Speaker 1>likes and dislikes were about other people's visions at the table.

0:56:21.560 --> 0:56:23.200
<v Speaker 1>So there are a lot of cooks in the kitchen,

0:56:23.320 --> 0:56:26.600
<v Speaker 1>and in this case, it actually there's there's the DNA

0:56:26.680 --> 0:56:29.680
<v Speaker 1>of each of those four entities is in the finished product,

0:56:30.560 --> 0:56:32.800
<v Speaker 1>right And because you can definitely see it what happened,

0:56:32.920 --> 0:56:34.920
<v Speaker 1>because it was originally supposed to air right in the summer,

0:56:35.680 --> 0:56:38.399
<v Speaker 1>and all of a sudden with COVID and everybody kind

0:56:38.400 --> 0:56:40.960
<v Speaker 1>of just you know, dying for comment. You know, looking

0:56:41.000 --> 0:56:44.120
<v Speaker 1>for content. You guys sped up the release date. What

0:56:44.160 --> 0:56:48.239
<v Speaker 1>was that like, Yeah, we knew. Um. I think March

0:56:48.280 --> 0:56:50.799
<v Speaker 1>eleventh was what's called the Rudy Gobert game. That's when

0:56:50.880 --> 0:56:54.120
<v Speaker 1>Rudy Gobert tested positive and they canceled on site just

0:56:54.160 --> 0:56:57.000
<v Speaker 1>before tip off the Jazz and Oklahoma City Thunder game.

0:56:57.680 --> 0:57:00.160
<v Speaker 1>And after that, that's the last time I saw my

0:57:00.239 --> 0:57:03.520
<v Speaker 1>staff was the day after that, because very quickly the

0:57:03.640 --> 0:57:06.759
<v Speaker 1>lockdown went back to New York, and I was thinking,

0:57:06.800 --> 0:57:08.560
<v Speaker 1>because this is supposed to eric in junction with the

0:57:08.640 --> 0:57:11.480
<v Speaker 1>NBA Finals. June second is when it was supposed to air,

0:57:12.120 --> 0:57:14.000
<v Speaker 1>So I was thinking, Okay, the NBA Finals are now

0:57:14.040 --> 0:57:15.920
<v Speaker 1>not gonna happen until at least in our minds, it

0:57:15.960 --> 0:57:17.760
<v Speaker 1>was like they're gonna delay and maybe a month, because

0:57:17.800 --> 0:57:19.280
<v Speaker 1>I think at that point none of us had really

0:57:19.320 --> 0:57:22.120
<v Speaker 1>any idea how how severe this was, and I was thinking, oh,

0:57:22.200 --> 0:57:24.160
<v Speaker 1>we have an extra month to do this, and then

0:57:24.360 --> 0:57:27.160
<v Speaker 1>as the days passed by that weekend, I realized, oh no,

0:57:27.200 --> 0:57:30.480
<v Speaker 1>they're going to want to move this up almost two months.

0:57:30.520 --> 0:57:33.320
<v Speaker 1>So we ended up settling on April nine as our

0:57:33.360 --> 0:57:37.360
<v Speaker 1>premier date, so we were literally finishing uh Episode six

0:57:37.400 --> 0:57:40.320
<v Speaker 1>seven eight nine and ten as episodes one and two

0:57:40.400 --> 0:57:43.440
<v Speaker 1>were airing on April nineteen, So it was, Um, normally

0:57:43.480 --> 0:57:45.640
<v Speaker 1>you have some time to shoot and then edit and

0:57:45.680 --> 0:57:47.480
<v Speaker 1>then relax, and then you do a bit of promotion

0:57:47.480 --> 0:57:49.080
<v Speaker 1>that you can watch it at home with your families.

0:57:49.400 --> 0:57:52.000
<v Speaker 1>We're watching on one screen and editing another episode for

0:57:52.080 --> 0:57:55.760
<v Speaker 1>next week on another. Yeah, no relaxing here. So all right,

0:57:56.000 --> 0:57:58.400
<v Speaker 1>and everybody's waiting to talk to us about the interviews.

0:57:58.400 --> 0:57:59.920
<v Speaker 1>My understanding is I think you told me you did

0:58:00.040 --> 0:58:02.960
<v Speaker 1>hundred and five interviews, a hundred and six shoots. Um,

0:58:03.080 --> 0:58:05.440
<v Speaker 1>tell us about those interviews. They were with some pretty

0:58:05.440 --> 0:58:11.000
<v Speaker 1>amazing people. Yeah, it was, Um, we had an embarrassment

0:58:11.000 --> 0:58:13.360
<v Speaker 1>of riches. I mean, it's a testament first of all,

0:58:13.400 --> 0:58:16.560
<v Speaker 1>to to to Michael actually diving in and committing to

0:58:16.600 --> 0:58:19.640
<v Speaker 1>this and his team committing to this. That these people

0:58:19.640 --> 0:58:21.120
<v Speaker 1>who were featured in the stock a lot of them

0:58:21.120 --> 0:58:22.800
<v Speaker 1>to get these kind of phone calls all the time

0:58:22.920 --> 0:58:25.160
<v Speaker 1>to be a part of a story like this, or

0:58:25.240 --> 0:58:27.120
<v Speaker 1>to tell the Michael Jordan's story of the story of

0:58:27.160 --> 0:58:30.480
<v Speaker 1>eighties and nineties basketball, and so many times that oftentimes

0:58:30.520 --> 0:58:33.800
<v Speaker 1>they don't even pick up the phone. So, Um, Michael

0:58:33.880 --> 0:58:36.800
<v Speaker 1>and his team drafted a letter and said, Jason and

0:58:36.840 --> 0:58:38.920
<v Speaker 1>his team are going to be calling you. Michael is

0:58:38.920 --> 0:58:41.880
<v Speaker 1>participating in this one. Essentially, this is the real thing.

0:58:42.160 --> 0:58:45.320
<v Speaker 1>We're actually doing this now. Well then that greased the

0:58:45.320 --> 0:58:48.080
<v Speaker 1>wheels for myself and my team to be able to

0:58:48.120 --> 0:58:50.720
<v Speaker 1>call people. And we had already been vetted because Michael

0:58:50.760 --> 0:58:52.800
<v Speaker 1>had already notified all of the parties. We gave them

0:58:52.840 --> 0:58:54.440
<v Speaker 1>a lists about a hundred and fifty people that we

0:58:54.520 --> 0:58:56.800
<v Speaker 1>might be contacting, and then they reached out to those

0:58:56.840 --> 0:59:00.439
<v Speaker 1>one fifties. So, you know, I mean to sit down

0:59:00.440 --> 0:59:03.120
<v Speaker 1>and experience talking to these people. I wouldn't even know

0:59:03.120 --> 0:59:05.080
<v Speaker 1>where to begin if you said, who's the most interesting

0:59:05.120 --> 0:59:08.000
<v Speaker 1>interview you conducted? Because it goes all the way from

0:59:08.160 --> 0:59:12.960
<v Speaker 1>Barack Obama and President Clinton to Michael himself and his interview,

0:59:13.560 --> 0:59:16.479
<v Speaker 1>you know, dwarfed any expectations that I had or hopes

0:59:16.560 --> 0:59:19.400
<v Speaker 1>that I had. It was it was exceeded those expectations

0:59:19.640 --> 0:59:21.960
<v Speaker 1>all the way down to Steve Kerr's mom, who was

0:59:22.000 --> 0:59:24.480
<v Speaker 1>one of the most impressive people that I've ever met,

0:59:24.520 --> 0:59:27.040
<v Speaker 1>and Michael's mom herself as well. So we had a

0:59:27.120 --> 0:59:29.120
<v Speaker 1>hundred and we interviewed a hunt and five people. There

0:59:29.120 --> 0:59:31.360
<v Speaker 1>are hund six shoots, as you said, and there are

0:59:31.480 --> 0:59:34.560
<v Speaker 1>very few of any duds in that entire bunch. Well,

0:59:34.600 --> 0:59:38.320
<v Speaker 1>I did ask you when we spoke um yesterday. I said, so,

0:59:38.360 --> 0:59:41.200
<v Speaker 1>which interview stuck out? And you said, Okay, the boring

0:59:41.240 --> 0:59:45.520
<v Speaker 1>answer is Michael. But it really was the most incredible interview.

0:59:45.560 --> 0:59:48.640
<v Speaker 1>You spoke with him three times. Yeah, we spoke with

0:59:48.720 --> 0:59:52.200
<v Speaker 1>him um in January two eighteen, and then in two

0:59:52.240 --> 0:59:54.880
<v Speaker 1>thousand nineteen. We spoke of him in May and December.

0:59:54.920 --> 0:59:58.080
<v Speaker 1>He was only contracted for two interviews for his involvement

0:59:58.120 --> 1:00:01.320
<v Speaker 1>in this, and we quickly real eyes that the interviews

1:00:01.360 --> 1:00:03.360
<v Speaker 1>were going so well. They took longer than I thought

1:00:03.360 --> 1:00:05.600
<v Speaker 1>they would, and by the time the second interview ended,

1:00:05.640 --> 1:00:08.760
<v Speaker 1>we only had material for six or seven episodes. I

1:00:08.760 --> 1:00:10.680
<v Speaker 1>still hadn't gotten to episodes eight, nine and ten in

1:00:10.720 --> 1:00:14.040
<v Speaker 1>our storyline. So he and his team were gracious enough

1:00:14.040 --> 1:00:15.800
<v Speaker 1>to grant us a few more hours for me to

1:00:15.840 --> 1:00:18.160
<v Speaker 1>sit there and bug him with questions. But he came

1:00:18.160 --> 1:00:20.360
<v Speaker 1>in that day and it was very very clear. I

1:00:20.400 --> 1:00:22.280
<v Speaker 1>didn't know what Michael to expect. I didn't know if

1:00:22.280 --> 1:00:24.840
<v Speaker 1>he was going to get up after a half hour

1:00:24.880 --> 1:00:26.520
<v Speaker 1>and say that's all I'm giving you, I know, if

1:00:26.520 --> 1:00:28.600
<v Speaker 1>he was going to be offended by the questions or

1:00:28.640 --> 1:00:30.200
<v Speaker 1>if he was going to try and direct me in

1:00:30.240 --> 1:00:33.440
<v Speaker 1>some places, it was it was, uh, it was suspenseful,

1:00:33.520 --> 1:00:36.240
<v Speaker 1>to say the least. Well, Jason tell me about because

1:00:36.240 --> 1:00:38.400
<v Speaker 1>I asked you specifically, because I was, you know, going

1:00:38.400 --> 1:00:40.440
<v Speaker 1>through some of the clips and stuff, and there's that

1:00:40.480 --> 1:00:42.160
<v Speaker 1>one where he's like in the white outfit in the

1:00:42.200 --> 1:00:44.840
<v Speaker 1>white background, he's got a drink next to him and

1:00:44.880 --> 1:00:48.080
<v Speaker 1>it's got a cigar. You said that when you walked in,

1:00:48.640 --> 1:00:49.880
<v Speaker 1>you knew it was going to be a different kind

1:00:49.920 --> 1:00:57.520
<v Speaker 1>of interview. Yeah. Yeah, I'm used to seeing me. At

1:00:57.560 --> 1:00:59.840
<v Speaker 1>that point, we had done two years of research be

1:01:00.000 --> 1:01:02.160
<v Speaker 1>fo we role cameras on that interview, so I had

1:01:02.160 --> 1:01:04.480
<v Speaker 1>seen just about every Michael Jordan interview that had ever

1:01:04.520 --> 1:01:07.120
<v Speaker 1>been conducted. And what I really wanted to do with

1:01:07.200 --> 1:01:09.479
<v Speaker 1>his interview and some of the other main characters would

1:01:09.480 --> 1:01:11.240
<v Speaker 1>make this seem a little bit more relaxed in a

1:01:11.280 --> 1:01:14.120
<v Speaker 1>home setting. Oftentimes it was their home. Phil Jackson was

1:01:14.200 --> 1:01:17.560
<v Speaker 1>his backyard um to get to the real person rather

1:01:17.600 --> 1:01:20.120
<v Speaker 1>than the icon that we're used to seeing the pregame

1:01:20.200 --> 1:01:22.280
<v Speaker 1>or post game in a in a scrum of media

1:01:23.440 --> 1:01:25.280
<v Speaker 1>so for Michael to sit down in that chair and

1:01:25.320 --> 1:01:27.440
<v Speaker 1>kind of kick his legs out and be really relaxed.

1:01:27.640 --> 1:01:30.160
<v Speaker 1>He had just played golf that day, He had a cigar,

1:01:30.640 --> 1:01:32.280
<v Speaker 1>he had a drink next to him. It was clear

1:01:32.320 --> 1:01:33.920
<v Speaker 1>that this was going to be almost kind of a

1:01:33.920 --> 1:01:35.800
<v Speaker 1>window into what it's like to hang out with Michael

1:01:35.880 --> 1:01:39.920
<v Speaker 1>Jordan rather than this this, uh, you know, rigid interview

1:01:39.960 --> 1:01:42.960
<v Speaker 1>that he normally does for for other for other events.

1:01:44.320 --> 1:01:47.760
<v Speaker 1>So tell me. You did ask him to why he

1:01:47.920 --> 1:01:53.880
<v Speaker 1>wanted to do this documentary? Now what did he say? Well,

1:01:54.360 --> 1:01:56.479
<v Speaker 1>originally I asked the first time I met him was

1:01:56.560 --> 1:01:58.760
<v Speaker 1>two years before we shot, and I asked him, why

1:01:58.760 --> 1:02:00.200
<v Speaker 1>do you want to do this? And he said, I own?

1:02:00.960 --> 1:02:03.160
<v Speaker 1>And I said why not? And he said, because when

1:02:03.160 --> 1:02:06.200
<v Speaker 1>people see this footage, it's very raw, it's very revealing,

1:02:06.480 --> 1:02:08.280
<v Speaker 1>and you know, I don't think that they're going to

1:02:08.360 --> 1:02:10.680
<v Speaker 1>have the context to understand why I was acting that

1:02:10.720 --> 1:02:13.920
<v Speaker 1>way sometimes towards my teammates, towards my opponents. I mean,

1:02:13.960 --> 1:02:16.440
<v Speaker 1>as as anyone watched the series knows, he can be

1:02:16.520 --> 1:02:19.720
<v Speaker 1>a vicious guy and a ruthless competitor. So I tried

1:02:19.720 --> 1:02:22.280
<v Speaker 1>to impress upon him in that first brief meeting, that

1:02:22.760 --> 1:02:25.800
<v Speaker 1>you're gonna have ten hours of context to provide these viewers.

1:02:25.800 --> 1:02:28.240
<v Speaker 1>This is actually the time where you can silence all

1:02:28.240 --> 1:02:30.760
<v Speaker 1>of the critics that you think you have in regards

1:02:30.760 --> 1:02:33.080
<v Speaker 1>to these topics and others. So by the time he

1:02:33.120 --> 1:02:35.360
<v Speaker 1>got there two years later, I think it was twenty

1:02:35.400 --> 1:02:38.360
<v Speaker 1>minutes into that first interview, I asked him about arriving

1:02:38.400 --> 1:02:42.520
<v Speaker 1>in Chicago as a rookie, and I said that one

1:02:42.600 --> 1:02:47.120
<v Speaker 1>writer uh called that eighty four Bulls team the traveling

1:02:47.200 --> 1:02:51.800
<v Speaker 1>Chicago Bulls Cocaine circus, and Michael threw his head back

1:02:51.840 --> 1:02:54.160
<v Speaker 1>and laughed. I had never heard that laugh come out

1:02:54.160 --> 1:02:55.680
<v Speaker 1>of him and the research I've done or in the

1:02:55.960 --> 1:02:58.400
<v Speaker 1>time that I had spent with him in person, so

1:02:58.440 --> 1:03:00.880
<v Speaker 1>that would have been enough for him to validate that

1:03:00.920 --> 1:03:04.080
<v Speaker 1>statement just with his laughter. He's very adept at at

1:03:04.120 --> 1:03:06.440
<v Speaker 1>dodging a question like that. Not only did he not

1:03:06.560 --> 1:03:09.320
<v Speaker 1>dodge it, he laughed and validated it and then went

1:03:09.360 --> 1:03:12.360
<v Speaker 1>on to give us an anecdote about his time there

1:03:12.400 --> 1:03:14.680
<v Speaker 1>as a kid, coming straight from Chapel Hill and witnessing

1:03:14.720 --> 1:03:16.640
<v Speaker 1>all of these things. So we knew very early on

1:03:16.680 --> 1:03:18.920
<v Speaker 1>that he was both feed in on this. Some of

1:03:18.960 --> 1:03:22.200
<v Speaker 1>the episodes for the Last Dance broke viewership ratings for ESPN,

1:03:22.280 --> 1:03:26.080
<v Speaker 1>becoming the most watch ESPN documentary ever. Got to say

1:03:26.120 --> 1:03:27.600
<v Speaker 1>it was a lot of fun to talk with director

1:03:27.680 --> 1:03:31.480
<v Speaker 1>Jason Hair, seven time Emmy winning director and producer. And

1:03:31.480 --> 1:03:33.520
<v Speaker 1>that wraps up. The weekend edition of Bloomberg Business Week

1:03:33.560 --> 1:03:36.920
<v Speaker 1>from Bloomberg Radio are special Bloomberg fifty issue. Thanks so

1:03:37.000 --> 1:03:39.400
<v Speaker 1>much for joining us. I'm Carol Masster. Be sure to

1:03:39.440 --> 1:03:41.880
<v Speaker 1>tune in daily to Bloomberg Business Week Monday through Friday,

1:03:41.920 --> 1:03:44.400
<v Speaker 1>starting at two pm Wall Street Time on Bloomberg Radio.

1:03:44.680 --> 1:03:46.560
<v Speaker 1>You can also hear more of our Bloomberg Business Week

1:03:46.600 --> 1:03:50.160
<v Speaker 1>conversations download them at Bloomberg dot com, Apple Podcasts, or

1:03:50.160 --> 1:03:52.760
<v Speaker 1>wherever you get your podcasts. You can also watch us

1:03:52.800 --> 1:03:55.880
<v Speaker 1>on YouTube just search Bloomberg Global News, and be sure

1:03:55.880 --> 1:03:58.560
<v Speaker 1>to check out our Bloomberg Business Week Extra podcasts. It's

1:03:58.600 --> 1:04:01.280
<v Speaker 1>our Business Week talks this week featured in the magazine,

1:04:01.560 --> 1:04:03.480
<v Speaker 1>We take you to one of this year's successful I

1:04:03.600 --> 1:04:06.400
<v Speaker 1>p O S, which is up around two since its

1:04:06.400 --> 1:04:09.880
<v Speaker 1>debut on the New York Stock Exchange in September. It's

1:04:09.920 --> 1:04:12.440
<v Speaker 1>the company that has patented a synthetic version of the

1:04:12.480 --> 1:04:15.600
<v Speaker 1>active ingredient in so called magic mushrooms for use in

1:04:15.640 --> 1:04:19.440
<v Speaker 1>treatment resistant depression. We talked with Compass Pathways chairman, CEO

1:04:19.480 --> 1:04:23.240
<v Speaker 1>and co founder George Goldsmith Bloomberg Business Week. It's available

1:04:23.240 --> 1:04:26.160
<v Speaker 1>on newsstands, now online and of course on the Bloomberg.

1:04:26.320 --> 1:04:28.560
<v Speaker 1>Have a safe weekend everyone, This is Bloomberg