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Speaker 1: Hi.

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Speaker 2: I am Rashan McDonald host the weekly Money Making Conversation

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Speaker 2: Masterclass show. The interviews and information that this show provides

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Speaker 2: are for everyone. It's time to stop reading other people's

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Speaker 2: success stories and start living your own. If you want

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Speaker 2: to be a guest on my show, please visit our website,

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Speaker 2: Moneymakingconversations dot com and click to be a guest button

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Speaker 2: Chris submit and information will come directly to me. Now,

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Speaker 2: let's get this show started.

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Speaker 3: Today is the third and final episode of the Value

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Speaker 3: Proposition series seventy thousand downloads and counting. I'm so proud

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Speaker 3: of people participating and also gaining information and interests of

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Speaker 3: what I'm trying to do on this platform that I'm

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Speaker 3: just talking.

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Speaker 1: I'm talking with information.

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Speaker 3: I'm talking about motivation, motivating you to be a better

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Speaker 3: person or your company to be more successful.

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Speaker 1: That's what information does.

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Speaker 3: But one people say I went to stop, They say,

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Speaker 3: we's why are you so hyped up? By value proposition?

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Speaker 3: A value proposition and differentiates you or makes your talent,

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Speaker 3: product accompany unique and shows why you are the best

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Speaker 3: candidate for a raise or promotion at your job.

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Speaker 1: A classic example was let's go to sports.

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Speaker 3: If you don't know your value proposition, then you can

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Speaker 3: sign a contract that will be undervalued.

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Speaker 1: And one of the big.

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Speaker 3: Series that aired a few years ago was the Last

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Speaker 3: Dance Series the Chicago Bulls Hall of fameer Scottie Pippen.

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Speaker 3: He signed a contract that was under valued because he

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Speaker 3: didn't understand his value proposition. And that's what I'm trying.

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Speaker 1: To tell you.

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Speaker 3: When you have a unique skill set, then people should

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Speaker 3: pay you for that, but you have to be able

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Speaker 3: to understand how to negotiate that. And how you negotiate

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Speaker 3: that is by having the right representation around you, the

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Speaker 3: right mentorship around you, so when you walk out of there,

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Speaker 3: you are head of the game. And because he didn't

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Speaker 3: have that, he signed a contract that he's regretted all

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Speaker 3: his life. And that was something that was featured. And

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Speaker 3: this just show you how it can shift in so

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Speaker 3: many different lanes. It can be product, it can be

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Speaker 3: your talent, it can be an everyday person who works

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Speaker 3: a forty hour week job. And so as you know,

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Speaker 3: again I always emphasize this every week when you listen

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Speaker 3: to this show. They'll ever let your age be an excuse.

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Speaker 3: So many people do that. They hit forty, they think

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Speaker 3: it's all over. They hit fifty, they throw in the toil.

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Speaker 3: They hit sixty, they think there's a retirement check waiting

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Speaker 3: from them that's going to be paid to them by

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Speaker 3: the government. And there is not a check that's going

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Speaker 3: to change your life. So you should always inspire. You

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Speaker 3: should always set reachabook goals. If you missed the first

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Speaker 3: two episodes, let me just give you a quick recap.

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Speaker 3: The first value proposition episode I focused on you, if

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Speaker 3: you are employed at a company, how to build your

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Speaker 3: value proposition to increase your opportunities for raises and promotion

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Speaker 3: at your job.

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Speaker 1: That's the first episode.

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Speaker 3: And I always tell people when you listen to my

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Speaker 3: show to leave with your gifts. Don't let your friends, family,

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Speaker 3: or loved ones stop you from planning or living your dreams.

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Speaker 1: Now.

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Speaker 3: Don't let their assumptions or expectation alter your path. That's

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Speaker 3: key right there, because some people look at you and

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Speaker 3: say they feel this all you are capable of doing. Yeah,

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Speaker 3: you might have a dream that fits you, but they're

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Speaker 3: over there telling you their expectations. Their goals may not

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Speaker 3: be your goal. So always plan and set reachable goals

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Speaker 3: in place to achieve any level of success. The second

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Speaker 3: episode of the Value of Proposition series I focused on

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Speaker 3: you as an owner and maximizing your plot in your employees.

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Speaker 3: Told that story about going over by that salad bar.

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Speaker 3: You remember that episode. I've told you about employees over

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Speaker 3: there just destroying that business over there because they're not

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Speaker 3: giving one hundred percent. That shows about how to get

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Speaker 3: the most out of your employees. I give examples of

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Speaker 3: how bad employees can destroy your business if you don't

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Speaker 3: monitor or evaluate them properly. In that episode that emphasize

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Speaker 3: importance of the ninety day probation period, ninety day probation

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Speaker 3: period when you hire somebody, and the importance of job evaluations. Now,

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Speaker 3: let me just step back a little bit and explain

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Speaker 3: that ninety day probation period because a lot of people

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Speaker 3: are ignoring the importance of that ninety day probation period

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Speaker 3: of time when a new employee is carefully evaluated to

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Speaker 3: see if they be a good fit for the position

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Speaker 3: and company culture is defined.

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Speaker 1: Period.

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Speaker 3: There are three breaks in it, thirty sixty and of

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Speaker 3: course the ninety day periods. At each period, every thirty days,

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Speaker 3: you sit down and evaluate that person. Don't it just

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Speaker 3: gloss over. Don't say I don't have time for that person.

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Speaker 3: This person needs guidance because you're trying to introduce them

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Speaker 3: into their work culture. If you don't do this, if

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Speaker 3: it's not important for you, then eventually it will not

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Speaker 3: be important for that employee. When you get the sixty

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Speaker 3: day mark, you definitely sit down with that person.

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Speaker 1: Again.

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Speaker 3: This is important for the employee because it's important to

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Speaker 3: you to evaluate them and let them know. So what

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Speaker 3: is necessary for the maintain and plumbing at your company

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Speaker 3: over the next thirty days. That's why that ninety day

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Speaker 3: period is important. And so now we're now set up

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Speaker 3: here at the third value proposition episode.

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Speaker 1: That's what we're talking about today.

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Speaker 3: Advice and tips on promoting your product, customer service, and

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Speaker 3: delivering your marketing pitch to the customer.

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Speaker 1: Right there.

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Speaker 3: That's important that you hear what I'm saying, delivering your

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Speaker 3: marketing pitch to the customer. I'm gonna do a classic example.

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Speaker 3: I was spoken about this on the show. People in

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Speaker 3: the food industry they have hamburgers, pancakes, yep, chicken and

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Speaker 3: all the stuff. And as a classic two competitors, two

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Speaker 3: lead competitors in the chicken business. That's one and their commercials,

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Speaker 3: they emphasize customer service.

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Speaker 1: The other one emphasizes their product. That's key.

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Speaker 3: Now we shun. What would you prefer if you know

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Speaker 3: you have good a good product. I want to emphasize

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Speaker 3: customer service. That's me because that means that when a

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Speaker 3: person comes in there and I treat them with the

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Speaker 3: highest quality of customer service, knowing that my food's fantastic,

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Speaker 3: they'll come back. So they focused on that the customer

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Speaker 3: service part in their commercials. And guess what when you

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Speaker 3: go in there and guess what you get outstanding customer

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Speaker 3: service because they're telling you when you come there through

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Speaker 3: their commercials, that's what you're going to get, and when

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Speaker 3: you walk out of there, you happy to come back.

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Speaker 3: So know how you market your brand can lead to

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Speaker 3: your long term success stories because it's what you talk about.

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Speaker 3: Just because things look the same doesn't mean people treated

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Speaker 3: the same. That's an analogy I deal with this the

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Speaker 3: chicken versus the eagle. We shun chicken versus the eagle.

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Speaker 3: They both of birds, they both have feathers, they both

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Speaker 3: lay eggs, but neither one to walk down the same

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Speaker 3: lane of opportunity because it's a perception and what people

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Speaker 3: think of them. An eagle sores a chicken. A chicken pecks.

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Speaker 3: An eagle is well respected. An eagle is tossed food.

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Speaker 3: You will knock eat a chicken out the way to

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Speaker 3: get their egg you have to climb up to an

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Speaker 3: eagle's nest, and you're fearful as you try to retrieve

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Speaker 3: their eggs that you may be attacked. A chicken will

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Speaker 3: appear on a buffet table. An eagle is protected. Like

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Speaker 3: I go back to what I'm saying perception of success.

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Speaker 3: The eagles goes to fight to keep his place in

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Speaker 3: the game and to keep winning. A chicken's job is

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Speaker 3: just to lay eggs. So I ask you what perception

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Speaker 3: lane do you want to be in? Do you want

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Speaker 3: to be the chicken or the eagle. I want to

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Speaker 3: be the eagle all my life. I want to soar.

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Speaker 3: I want to set goals. I want to be in

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Speaker 3: front of the pack. But you said we shan Okay, cool, Okay,

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Speaker 3: this is great information you're talking about it. Where can

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Speaker 3: I go to get this advice to be able to

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Speaker 3: soar like an eagle? Well, small business administration, the local

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Speaker 3: small business administration in any major city have counselors in

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Speaker 3: there and their job is to help your business be successful.

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Speaker 3: Because your business successful, then guess what you'll pay taxes.

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Speaker 3: If you pay taxes, then guess what they'll win long term.

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Speaker 3: So that's why it's important that you understand why the

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Speaker 3: Small Business Administration now they have another part of the Small.

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Speaker 1: Business Administration called Score Score.

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Speaker 3: These are retired executives who are there to offer you mentorship.

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Speaker 1: That's key right there.

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Speaker 3: Information and mentorship if you're trying to start your business.

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Speaker 3: Information and mentorship two things that you need, two things

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Speaker 3: I did not have in nineteen ninety two when I

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Speaker 3: opened my comedy club.

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Speaker 1: Oh, I was packed.

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Speaker 3: I didn't have an HR person, I didn't have an accountant,

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Speaker 3: I didn't have none of that information because I had

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Speaker 3: no business mentorship. I didn't know what the SBA was,

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Speaker 3: I didn't know what SCORE was. I didn't know none

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Speaker 3: of that information. And so that's why I'm just on

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Speaker 3: this show to trying to help you out and say,

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Speaker 3: oh ra, Sean McDonald not over here, to acting like

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Speaker 3: he's special, like he know everything.

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Speaker 1: I've learned something. I still don't know everything.

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Speaker 3: But it's important that you know that there are organizations

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Speaker 3: out there that can help you that won't charge you,

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Speaker 3: and if you really want to be helped out, go

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Speaker 3: to YouTube. YouTube is impressive, but it all comes back

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Speaker 3: to what your product is. Your product I'm gonna talk about.

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Speaker 3: We'll give you a couple of examples I'm gonna discuss

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Speaker 3: on the show today. I'm gonna discuss a computer store

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Speaker 3: person that has been on my show. I'm gonna discuss

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Speaker 3: a pancake company they've been on my show expanding their

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Speaker 3: product capabilities. I'm gonna talk about a popcorn company upgrade, packing,

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Speaker 3: ging and planning fascessed by lining up future co packers,

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Speaker 3: planning for success. Let's start with the pancake company. How

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Speaker 3: did this pancake company get in my life? Well, pancake

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Speaker 3: company based out of a female owned, female driven driven

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Speaker 3: left her a successful positioned as an executive to start

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Speaker 3: her dream. Some friends told her that she made great

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Speaker 3: pancakes every time they came by the house. She said,

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Speaker 3: you know, I'm gonna turn this into a business. So

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Speaker 3: she launched her business and her pancake mix made pancakes

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Speaker 3: and waffles. Now how did I find out about it? Well,

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Speaker 3: through her marketing, social media, digital it came across my

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Speaker 3: feet it was black owned female. Okay, I'm curious. I

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Speaker 3: always liked to support people, so I ordered a package.

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Speaker 3: It was fantastic, came really quick. Customer service came really quick.

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Speaker 3: Customer service. I'm gonna say that twice right now. Have

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Speaker 3: to look forward. Packaging was good, Instructions on the back

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Speaker 3: were really clear.

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Speaker 1: She had done her homework, she set it up correctly.

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Speaker 3: I started using it, started using it, and I contact

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Speaker 3: her and complimented her on her pancake mix, which also

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Speaker 3: could make waffles. But along the way, because I'm a

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Speaker 3: if you don't know, I'm on the award winning chef in

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Speaker 3: the baking category, I bake a lot. If you follow

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Speaker 3: me on my social media feet when you come back,

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Speaker 3: I want to go for this break.

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Speaker 1: When you come back, I'm going.

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Speaker 3: To tell you the other side of the story where

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Speaker 3: we expanded her products and so now she's not only

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Speaker 3: not doing she's not just doing pancake mix. He's doing

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Speaker 3: other things. But it's because of my mentorship that enabled

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Speaker 3: her to now create a unique space on the grocery store. Chef,

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Speaker 3: It's about you. It's about your value, proposition, your company,

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Speaker 3: your product, separating yourself from your competition. Customer service is

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Speaker 3: always fantastic, but you better have a product when they

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Speaker 3: walk through that front door.

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Speaker 1: I'll be right back.

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Speaker 3: This is Rashaan McDonald's Money Making Conversation Masterclass show.

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Speaker 4: Please don't go anywhere. We'll be right back with more

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Speaker 4: money Making Conversations Masterclass. Welcome back to the Money Making

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Speaker 4: Conversations Masterclass hosted by Rashaan McDonald. Money Making Conversations Masterclass

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Speaker 4: continues online at Moneymakingconversations dot com and follow money Making

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Speaker 4: Conversations Masterclass on Facebook, Twitter and Instagram.

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Speaker 3: I dropped a nugget early about age should never be

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Speaker 3: a excuse.

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Speaker 1: Let me tell you this. The average person plans on

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Speaker 1: getting old. That's true.

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Speaker 3: If you can't fight it, you will get old. The

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Speaker 3: government tells you that you can retire sixty five. They

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Speaker 3: tell you that all the time, So most people make

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Speaker 3: sixty five their goal to stop working to retire. They

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Speaker 3: want to accept new technology and are ready to just

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Speaker 3: let the government, who does not care about their overall

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Speaker 3: well being, take control of their financial life. Right there,

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Speaker 3: the government is telling you you can retire sixty five,

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Speaker 3: but they're not telling you they're gonna put you in

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Speaker 3: a better state that you already are in. There are

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Speaker 3: three types of people who turn fifty, because when you

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Speaker 3: get to fifty, you shooting for sixty five because it's

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Speaker 3: real close. It's real close. See, when you're twenty, fifty

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Speaker 3: is thirty years away. When you're fifty sixty five, it

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Speaker 3: is fifteen. So hey, I'm trying to get to sixty

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Speaker 3: five so I can retire. There are three types of

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Speaker 3: people who turn fifty. The one who stops setting goals,

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Speaker 3: which I'm telling you not to do. I'm telling you

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Speaker 3: to set reachable goals. You can still start your company,

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Speaker 3: You still can go to college, You still can get

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Speaker 3: in a relationship that means something to you. The one

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Speaker 3: who's afraid of death and tries to turn back the clock.

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Speaker 3: You these people all the time thirty nine and looks

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Speaker 3: in sixty one, admit about getting the old, afraid to

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Speaker 3: tell you their age. Afraid of death. Death is going

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Speaker 3: to come. So won't you plan a path that's going

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Speaker 3: to be filled with happiness, planning out or there's a homecoming.

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Speaker 3: That's what they call it. Hop out of Just a

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Speaker 3: hold a celebration when you hit fifties. Just start celebrating

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Speaker 3: the rest of your life and enjoying it. And then

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Speaker 3: you have people like me. That's who you're talking about,

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Speaker 3: somebody who who understands that death is going to win.

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Speaker 3: And I'm not on this show to just talk negative.

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Speaker 3: I'm on this show to tell you that there are

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Speaker 3: certain things in life that are obvious. So accept the

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Speaker 3: obvious and plan on living.

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Speaker 1: A successful life.

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Speaker 3: I welcome getting old so I can reach my goals.

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Speaker 3: So here are four things I'm telling you. Stop planning you,

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Speaker 3: stop planning your death, Stop live your life, start planning

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Speaker 3: your success. That's number two. Number three, don't act young

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Speaker 3: when people ask you your age. Act on being you.

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Speaker 3: Then you can live your life. And guess what retirement

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Speaker 3: is for old people. Last time I checked, I wasn't

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Speaker 3: one of those old people, So why should you? Those

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Speaker 3: are my four tips. Hopefully you write them down, Hopefully

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Speaker 3: it makes sense to you. Now let me get back

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Speaker 3: to the pancake store. I contacted this person and asked

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Speaker 3: them to come by because I have a kitchen in

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Speaker 3: my building and let them know that, hey, I really

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Speaker 3: think they have a great product. I said, this pancake,

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Speaker 3: this waffle mix is fantastic. But I had started making

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Speaker 3: with that same mix. Biscuits. So I will that same

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Speaker 3: mix was now a pancake waffle biscuit mix. She said,

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Speaker 3: how I said, I'm just doing the same thing that

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Speaker 3: you have here. I'm not adding anything, not taking anything away.

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Speaker 3: She didn't realize that her product was about to become

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Speaker 3: very unique because you go on any grocery store shelves,

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Speaker 3: they have pancake mix, they would have waffle and pancake mix.

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Speaker 1: But there were no three and one mix.

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Speaker 3: That same product can make pancakes, waffle and biscuits. She went, wow,

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Speaker 3: I would have never thought of doing that. So her

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Speaker 3: curiosity just exploded. Syrups became an option. Her company won

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Speaker 3: an award for Outstanding Georgia Peach Syrup. See once once

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Speaker 3: we turned that corner maple syrup. So now she started

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Speaker 3: having a variety of products because I had unlocked that

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Speaker 3: creative world. And she wasn't in the box anymore because

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Speaker 3: somehow somebody told her that her pancake mix, she can

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Speaker 3: only do waffles with it. Now on her packaging, she'll

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Speaker 3: say she has a little note says three and one pancake,

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Speaker 3: waffle and biscuit mix. Understanding your product expanding being around

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Speaker 3: people who are creative and mentorship is while her product

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Speaker 3: is better. Let's go over to the popcorn company. Met

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Speaker 3: these young men, and I love popcorn. You know there

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Speaker 3: was some great popcorn people out there. You know, I

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Speaker 3: be even in Chicago, so you know Chicago got killer

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Speaker 3: popcorn up there.

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Speaker 1: That's why I fell in love with Chicago popcorn.

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Speaker 3: Met these young men and they were selling popcorn like

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Speaker 3: it was going downstairs, crab leg popcorn, jerk chicken popcorn,

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Speaker 3: tea line pie popcorn.

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Speaker 1: Look what the and people were.

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Speaker 3: Buying it and and I told them, I say hey,

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Speaker 3: and I said, can I come by and watch y'all

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Speaker 3: sell y'all popcorn?

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Speaker 1: So I went buy, stood around and watched.

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Speaker 3: Them and people that had to sign up everything I said,

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Speaker 3: And they were just selling popcorn left and right, popcorn

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Speaker 3: left and right. They had chocolate chip popcorn, had banana

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Speaker 3: pudding popcorn, they had popcorn, popcorn, popcorn.

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Speaker 1: But they packaging needed to be upgraded. So I sat

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Speaker 1: down with them.

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Speaker 3: I said, look, you guys have a great product, but

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Speaker 3: you would never get on a store shelf if you

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Speaker 3: don't improve your packaging. Your customer service is great, your

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Speaker 3: product is great, but your packaging needs to be upgraded.

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Speaker 3: That wasn't a problem with the pancake company. That packaging

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Speaker 3: was fantastic, the customer service was great, but she had

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Speaker 3: improved on her options, which she did because now she

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Speaker 3: has a three and one pancake, mixed biscuits, waffles and pancakes,

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Speaker 3: chest syrups. Now they got sixteen flavors of popcorn, from

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Speaker 3: crab legs to Dirk Chicken, to baked banana pudding, the

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Speaker 3: key Line pie, chocolate chip, every red velvet, peppermint, all

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Speaker 3: these different flavors, but the packaging was not up to standards.

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Speaker 3: So we sat down and we upgraded their standards. And

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Speaker 3: guess what they sat down said with Sean, we need

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Speaker 3: to get prepared for twenty twenty four. So they start

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Speaker 3: setting up companies with co packers who can mass produce

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Speaker 3: their products because they have a store.

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Speaker 1: Over in Conyers.

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Speaker 3: That's sting fantastic, But if you're gonna go big time,

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Speaker 3: don't let big time sneak up on you. Prepare for

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Speaker 3: big time. So now they have potential co packers who

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Speaker 3: can handle their new packaging and also handle their products

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Speaker 3: which come in these little mini buckets, these little mini

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Speaker 3: buckets and popcorn many buckets and popcorn. That's the pancut person.

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Speaker 3: That's the popcorn company. Now them step out a little different.

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Speaker 3: The computer store, the customer service of this computer store.

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Speaker 1: Complete retail.

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Speaker 3: Computer store is a franchise sales and service sorts of

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Speaker 3: all supports, all Apple products. His name is Thomas Barnes.

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Speaker 3: His customer service is fantastic from a standpoint of presenting

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Speaker 3: the product to you, because that's the bottom line. And

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Speaker 3: I asked him this question. I said, are you an

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Speaker 3: Apple guy? He said, nope, PC So he's mastering a

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Speaker 3: product that he doesn't even use, but he's providing customer

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Speaker 3: service for a product that he understands has value. And

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Speaker 3: when you come in store, you have excellent customer service.

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Speaker 3: So what's the bottom line that I'm giving you off

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Speaker 3: three of these things. Popcorn excellent customer service, pan cut

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Speaker 3: company excellent customer service. The computer store excellent customer service.

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Speaker 3: If you have a product, the bottom line is if

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Speaker 3: you say you open at eight o'clock, you can't open

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Speaker 3: it eight o five. You got to be ready when

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Speaker 3: your customers expect you to be there. You got to

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Speaker 3: be available to them. And that's the bottom line of

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Speaker 3: success and failure, success and failure, and we walk through

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Speaker 3: these whole things. A couple of things I want to

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Speaker 3: tell you guys.

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Speaker 1: It's this.

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Speaker 3: You want to start a business, You want to market

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Speaker 3: your brand successfully. You want to increase your work. You

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Speaker 3: want to have a lead. You have to build a

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Speaker 3: winning mindset for success. Create words to outperform the competition

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Speaker 3: all your co workers. Market your brand to stand out

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Speaker 3: above the crowd by excellent packaging. Developing steps to become

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Speaker 3: a responsible entrepreneur or employee. It's not about the millennials.

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Speaker 3: I go back to my four letters. It's called plan,

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Speaker 3: piece for prepare, ail, us for learn, as for adjust,

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Speaker 3: and it's for navigate. That's the last of my three

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Speaker 3: part series of value proposition. You know, this is a

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Speaker 3: series that I felt it was time for me to

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Speaker 3: deliver because my wife educated me on what my value

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Speaker 3: proposition was, and when she confronted me about my value proposition,

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Speaker 3: I couldn't tell her, so I had to do my homework,

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Speaker 3: and by doing my homework, I cannot tell you. A

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Speaker 3: value proposition differentiates you, makes your talent product accompany and unique,

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Speaker 3: and shows why you are the best candidate for a

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Speaker 3: raise or promotion at your job. More importantly, why they

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Speaker 3: should be buying your product.

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Speaker 2: This has been another edition of Money Making Conversation Masterclass

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Speaker 2: hosted by me Rashaun McDonald. Thank you to our guests

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Speaker 2: on the show today and thank you our listening to

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Speaker 2: audience now. If you want to listen to any episode

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Speaker 2: I want to be a guest on the show, visit

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Speaker 2: Moneymakingconversations dot com. Our social media handle is money Making Conversation.

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Speaker 2: Join us next week over to always leave with your gifts,

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Speaker 2: keep winning mm hmmmm

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Speaker 4: Hm hm