WEBVTT - Trailer: Making a Killing

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<v Speaker 1>Business journalism proves the old adage that truth is stranger

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<v Speaker 1>than fiction. You literally cannot make these stories up. The

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<v Speaker 1>Unrun story was a complete game changer in my career

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<v Speaker 1>because en Run became this cultural moment in American history.

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<v Speaker 1>This major American company with these executives who were supposed

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<v Speaker 1>to be the smartest guys in the room, could collapse

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<v Speaker 1>into bankruptcy in the space of about six months. I

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<v Speaker 1>had this really untraditional background for a journalist, having worked

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<v Speaker 1>in finance, and it was one of those great and

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<v Speaker 1>rare moments in life where my unconventional background turned out

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<v Speaker 1>to be exactly right for the story, because I was

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<v Speaker 1>able to look at en Run's financial statements and know

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<v Speaker 1>that the fact that I couldn't explain how it was

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<v Speaker 1>making money didn't mean that I just didn't get it.

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<v Speaker 1>It actually meant there was a problem. But a lot

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<v Speaker 1>of people who become investigative journalists set out to be

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<v Speaker 1>that they want to go shed light on wrongdoing in

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<v Speaker 1>corporate America. Necessarily set out to do that, and I

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<v Speaker 1>still don't. I'm primarily driven by curiosity. I want to

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<v Speaker 1>explain things. I'm Bethany McClain. This is making a killing

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<v Speaker 1>In this show, I cut through the hype and handwringing

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<v Speaker 1>to reframe the stories you thought you understood and uncover

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<v Speaker 1>the ones you didn't know were important through a series

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<v Speaker 1>of conversations with the likes of best selling author of

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<v Speaker 1>a million marketing books, Seth Godin, journalist and author of

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<v Speaker 1>the best selling book Black Edge, Sheelical Hatcar, Pulitzer Prize

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<v Speaker 1>winning journalist Eliza Griswold, and documentary filmmaker extraordinaire Alex Gibney.