Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News.
Speaker 2: Welcome back to The Deal everyone, I'm Jason Kelly alongside
Speaker 2: Alex Rodriguez a very special episode of The Deal Today,
Speaker 2: Magic Johnson, the one and only. We taped this live
Speaker 2: at the Milkon and Stuke Global Conference in Beverly Hills.
Speaker 2: It was electric man, so electric.
Speaker 3: Well Magic, I mean, he's one of one, right, and
Speaker 3: we were in his hometown right there in LA where
Speaker 3: he played for the Lakers and won five titles.
Speaker 1: I've known him almost thirty years.
Speaker 3: She's been a friend and a mentor, and I love
Speaker 3: the way he talked about value partnerships, demanding excellence.
Speaker 2: And he talked about some of his most recent partnerships,
Speaker 2: most notably his ownership stake in the Washington Commanders. He
Speaker 2: talked about Starbucks and a seminal deal that he made
Speaker 2: with Howard Schultz and what that took. He talked about
Speaker 2: institutional capital, and he talked about a couple iconic players.
Speaker 2: I mean a team that we followed so closely.
Speaker 3: Right, oh yeah, and that was the Olympic team in
Speaker 3: nineteen ninety two, and of course that changed the NBA,
Speaker 3: made it a global sport. And he specifically talked about
Speaker 3: none other than Larry Bird and Michael Jordan.
Speaker 2: You'll hear all of that coming up on this very
Speaker 2: special episode of the Deal. All right, So I'm gonna
Speaker 2: say just you know, as a human being, this is
Speaker 2: exciting for me. But my excitement, I'm telling you, is
Speaker 2: nothing compared to this guys. Alex Rodriguez is not He
Speaker 2: does not swoon, He does not you know, be like, oh,
Speaker 2: I'm so excited about this.
Speaker 4: He's beside himself right now. All right, So I'm Jason Kelly.
Speaker 4: This is Alex Rodriguez. We have home embarrassed.
Speaker 1: Yeah, oh just wait.
Speaker 2: We host to show a Bloomberg called The Deal, and
Speaker 2: we couldn't be more excited to have you here with
Speaker 2: us Magic.
Speaker 1: So thank you, thank you. I appreciate that.
Speaker 2: So what's so interesting is there are a lot of
Speaker 2: fans in this room of both of these guys, but
Speaker 2: there is a very special relationship between these two.
Speaker 4: It's so interesting.
Speaker 2: As Alex and I have been doing this show, we
Speaker 2: have had a north star and I know Alex has
Speaker 2: a north star in Magic and this is a this
Speaker 2: is a relationship that goes back a long way to
Speaker 2: a young Seattle Mariner who was essentially cold calling heroes
Speaker 2: and trying to learn about business. Alex, I want you
Speaker 2: to take us back happened here in Los Angeles, to
Speaker 2: what you took from what was meant to be thirty
Speaker 2: minutes turned you into a few hours.
Speaker 4: You still have the notes. What's the takeaway from magic?
Speaker 1: Yeah?
Speaker 3: Thanks Jason, and thanks everybody for being here. I'm a
Speaker 3: huge believer in the power of mentorship. So I called
Speaker 3: Lon Rosen, who's a longtime partner of Irvin, and I said,
Speaker 3: is there any way now we're with the Mariners, there's
Speaker 3: like twenty five, twenty seven years ago. I'm just a
Speaker 3: young kid, twenty two to twenty three, and I said, long,
Speaker 3: can I get thirty minutes with the guy? And I'm
Speaker 3: thinking like, yeah, maybe in a couple of years. He's like, hey,
Speaker 3: how's tomorrow night. I'm like, bet, I'm there. So we
Speaker 3: sat in a room it was supposed to be thirty minutes.
Speaker 3: That led to him with a three hour dinner where
Speaker 3: I have like nine pages of notes and there's no
Speaker 3: question in my mind that Irvin has impacted me. And
Speaker 3: without that dinner, because here's a man of color, here's
Speaker 3: a guy that was a Hall of Fame basketball player.
Speaker 3: He comes from humble beginnings, all things that I can
Speaker 3: relate with. And I said, if Magic can do it,
Speaker 3: why can't I. So anyways, I wouldn't own a team
Speaker 3: without Magic. I wouldn't have a Rod Corp Without Irvin.
Speaker 3: And I just want to say thank you, and I
Speaker 3: wanted to share that story with you.
Speaker 1: No, thank you.
Speaker 2: Well, let's talk about that, because what you have done
Speaker 2: over the course of the last you know, thirty forty years,
Speaker 2: is a series of unbelievable deals and one of the
Speaker 2: most interesting things, and Alex and I talk about this
Speaker 2: all the time, is your movement to ownership. You know,
Speaker 2: you have a partner mark in here in the front
Speaker 2: row with the Washington Commanders. We spent some time with
Speaker 2: your Josh Harris last week in Miami. That's a seminal
Speaker 2: deal for the NFL. I would argue, it's a seminal
Speaker 2: deal for you. Would you agree? And how do you.
Speaker 4: Put that in the context of your dealmaking?
Speaker 5: No, it's the greatest deal I've ever done. I mean, listen, first,
Speaker 5: as a kid, I'm already a football fan. I played football,
Speaker 5: but I knew I was better at basketball, So I
Speaker 5: gave it up in high school to concentrate on basketball.
Speaker 5: But to know that I've been a big fan of
Speaker 5: the NFL, not knowing that a man of color could
Speaker 5: actually become an owner in the NFL, but I had.
Speaker 5: Josh Harris said, hey, I want you to be a
Speaker 5: part of this ownership group. We had went after the
Speaker 5: Denver Broncos, but a young man for Walmark said I
Speaker 5: don't care what you bid. I'm gonna outbid you, so
Speaker 5: you might well just keep your money right and Josh
Speaker 5: I said, okay, we give.
Speaker 1: But the team we're supposed to own, we own.
Speaker 5: Why did I say that Josh Harris is from d C,
Speaker 5: so he watched the Redskins as a boy. Marks from
Speaker 5: d C, so he watched the Redskins as a boy.
Speaker 1: Mitch Rails is from d C.
Speaker 5: So now they got men who grew up loving this
Speaker 5: team who now become the owners and the gatekeepers. And
Speaker 5: I think, and I knew that we were going to
Speaker 5: do a fantastic job, and then for them to bring
Speaker 5: me in, it's a blessing for me, but also for
Speaker 5: men of color, but also former athletes as well. It
Speaker 5: shows them that we can go from the court to
Speaker 5: the boardroom, and I want to thank Mark because he's here,
Speaker 5: and Josh has done a wonderful job of leading our
Speaker 5: team and the ownership group.
Speaker 1: And look where we when we bought the team. Look
Speaker 1: where we are.
Speaker 5: Today, you know, and it's going up and up and up.
Speaker 5: And I'm so happy to be a part of the
Speaker 5: ownership group.
Speaker 3: Sir, that's your best deal in sports, and we agree
Speaker 3: that's just in the NFL is one of one. I mean,
Speaker 3: Roger Goodell does an incredible.
Speaker 1: Job, we know that.
Speaker 3: But going to outside of sports and business, going back
Speaker 3: to the Howard Shult stage with Starbucks one hundred and
Speaker 3: twenty five stores, Mark Master for twenty four our fitness
Speaker 3: and other deals. Also, you got an insurance business. What
Speaker 3: would you think is your seminal deal outside of sports?
Speaker 5: It have to be Starbucks because it gave me the
Speaker 5: stamp of approval. A lot of people wanted to take
Speaker 5: the meeting with me because they wanted to autograph in
Speaker 5: the picture, but then they said no, they didn't want
Speaker 5: to be in business with me.
Speaker 1: I knew we were going.
Speaker 5: To Seattle, and I knew Howard shows set court side,
Speaker 5: So I said to the PR guy or Seattle, which.
Speaker 1: One is Howard Shows and he said there, he is
Speaker 1: right there. I said, cool.
Speaker 5: I ran right over there to him right and I said, hey,
Speaker 5: I'm Irvin Johnson. I know where you are man, And
Speaker 5: I asked him, I said, could I take you to
Speaker 5: lunch or dinner the next time that we're back playing
Speaker 5: the SuperSonics and to sit down and just go over
Speaker 5: business and talk to you.
Speaker 1: And he said okay. So a few weeks later.
Speaker 5: We went back up there, and my movie Theaters was
Speaker 5: crushing it in the inner city. It showed people you
Speaker 5: can make money doing business in the inner cities of America.
Speaker 5: So I went up there. I took the numbers up
Speaker 5: to him. I showed them, Hey, we're doing great. My
Speaker 5: theaters are top ten highest grosing theaters in the nation.
Speaker 5: And nobody thought, you know, we can make money. And
Speaker 5: he looked and said wow. I said, the growth of
Speaker 5: your business would be through urban America because you got
Speaker 5: one on every corner in suburban America. So he said, Urban,
Speaker 5: let me come down see how you operate your business.
Speaker 5: But also I got to talk to the board and
Speaker 5: the shareholders. I said, okay. So he came down saw
Speaker 5: how I operated it. He was very impressed. And then
Speaker 5: the hardest thing I thought I was going to do
Speaker 5: was play against Larry Bird and Michael Jordan. The hardest
Speaker 5: thing was to go before the board and then going
Speaker 5: to a movie theater pack with good shareholders and try
Speaker 5: to convince them this is a great move for Starbucks.
Speaker 5: And sure enough I was able to do that and
Speaker 5: they all signed off, and I became the first person
Speaker 5: to ever own Starbucks. Outside of Starbucks, we built one
Speaker 5: hundred and twenty five and forty different markets across America.
Speaker 5: They all did extremely well, and that really gave me,
Speaker 5: first of all, the stamp of approval. It gave me
Speaker 5: the track record that I needed of success so I
Speaker 5: can move on to something else.
Speaker 1: And then, last but not least, Alex. This is the
Speaker 1: one thing.
Speaker 5: It gave me a chance to go up to cal
Speaker 5: Purrs and Cal Stirs. Yeah, because I was using my money,
Speaker 5: but if I wanted sustainability and growth, I had to
Speaker 5: go to institutional capital. And it took me three years
Speaker 5: man to convince cal Perrs to give me fifty million
Speaker 5: dollars and they said, uh, we.
Speaker 1: Love you magic, but Urban America, we're not too excited
Speaker 1: about it. How can we make money.
Speaker 5: But they finally gave me the fifty and they said,
Speaker 5: if you over delivered with this fifty, you can come
Speaker 5: back and get hundreds and hundreds of millions of dollars.
Speaker 5: I did that. I over delivered. I bought a shopping
Speaker 5: center only for twenty two million. It was only forty
Speaker 5: percent occupied. I made it one hundred percent occupied. I
Speaker 5: resold it for almost fifty million dollars. Took that twenty
Speaker 5: eight million dollar profit up north and they.
Speaker 1: Said, I said here go.
Speaker 5: They said, oh, okay, you do no business, let's do it.
Speaker 5: So that's when I started my fund. And then you know,
Speaker 5: I partnered with Canyon Partners to do Urban Urban America.
Speaker 1: So we started an urban.
Speaker 5: Fundah Ron Burkle and I started a private equity fund together,
Speaker 5: which was another urban fund U KAIPA Johnson, and then
Speaker 5: I just took off from there. How do you pick partners, Well,
Speaker 5: first of all, we all in here have been through
Speaker 5: a bad marriage with partners, No, every single one of us,
Speaker 5: at least one, right, So I went through one or
Speaker 5: two of those and I said never again. And I
Speaker 5: always wanted to pick partners that could teach me something
Speaker 5: that can help expand my knowledge in terms of business
Speaker 5: mentor me in a sense.
Speaker 1: So sure enough.
Speaker 5: When I think about Mark Waters and Todd Bowley, Peter Gruber,
Speaker 5: all these people that we own the Dodgers together, they
Speaker 5: have done an excellent job of allowing me to grow
Speaker 5: but also too to use my expertise as well. It's
Speaker 5: been wonderful, Bobby Patton, all of them, So it's been great.
Speaker 5: And then Mark and Mitchell and Josh is doing the
Speaker 5: same thing issues in DC that they know that, Hey,
Speaker 5: I can, you know, be a part of the board market.
Speaker 5: And I was on boards Josh assigned us too, and
Speaker 5: so it's been wonderful to be a part of and
Speaker 5: have a voice, a real voice. And so I thank
Speaker 5: Josh for that. And so I know what I know
Speaker 5: and I know what I don't know, right. I think
Speaker 5: a lot of times when athletes are trying to become businessmen,
Speaker 5: they got to take their ego out of it and
Speaker 5: back up and really understand, Hey, what do you really know?
Speaker 1: Right?
Speaker 5: And to Alice's point, you got to get mentors, and
Speaker 5: you've got to be with businessmen and women who want
Speaker 5: to help you grow, right. And so all the teams
Speaker 5: that I'm involved in It's been great to learn from
Speaker 5: the different people, men and women, and to expand my
Speaker 5: own personal growth.
Speaker 3: So I remember when you about the Dodgers we started talking,
Speaker 3: you were kind of peppering me with a questions about
Speaker 3: baseball and all that. My question to you now, as
Speaker 3: an owner of an NBA and a WNBA team, what
Speaker 3: are two or three things now you learn from the
Speaker 3: best and doctor bus you're one of the greatest of
Speaker 3: all times. What can I do to be a better owner?
Speaker 3: What are the two or three things I should be
Speaker 3: thinking about with my partner Mark Luri.
Speaker 5: Well, I think first of all, to have a three
Speaker 5: to five year plan and where you want to take
Speaker 5: the franchise.
Speaker 1: Make sure that everybody.
Speaker 5: Is on the same page and everybody in your organization
Speaker 5: understands that plan and that strategy right. And have a
Speaker 5: great relationship with your players. I think that when you
Speaker 5: have a great relationship with your players, they'll come to
Speaker 5: you and they'll come and tell you, hey.
Speaker 1: We need this, we need that to be successful.
Speaker 5: And that's very important that those men or women are
Speaker 5: very happy and that they know that you care.
Speaker 1: You know.
Speaker 5: And then, last but not least, listen, be demanding and
Speaker 5: hold everybody accountable.
Speaker 1: You know, I come around that corner.
Speaker 5: You may see a smile, but you let us be
Speaker 5: losing no smiling, right. My job is to hold everybody accountable,
Speaker 5: and so I will always talk to the guys, make
Speaker 5: sure they understand what's the identity of this franchise, right,
Speaker 5: And you have to say, this is who we are,
Speaker 5: this is who we want to be, and make sure
Speaker 5: those men or women understand that. And we've done that
Speaker 5: with we changed the whole identity with the Washington commanders.
Speaker 5: They know that we care about them, but they know
Speaker 5: we want to win, right, and the fans know that,
Speaker 5: and it's trickled down to everybody in that organization. Some
Speaker 5: day one when we had a meeting with all the staff,
Speaker 5: we told them were here to win, and we're going
Speaker 5: to change the environment that that losing environment that they
Speaker 5: were in before. And we've done that step by step
Speaker 5: by step. We changed the stadium, we changed the locker room,
Speaker 5: all the things that players were complaining about. Josh did
Speaker 5: a wonderful job of jumping on top of that, right,
Speaker 5: and so and then he sends us out and where
Speaker 5: we're strong. So you make sure Mark, you might go
Speaker 5: one way, but Alex, you might go another way because
Speaker 5: there's plenty of things to tackle and then you tackle
Speaker 5: some together. And so that's what I would say to you.
Speaker 2: So to that point, Magic, And actually I'm going to
Speaker 2: turn this question on you too, Alex. You know, this
Speaker 2: whole notion of an athlete turned owner is fascinating to me.
Speaker 4: This may come as a surprise.
Speaker 2: I did not play professional sports, but I know some
Speaker 2: people who did, and soon asked this question. As a
Speaker 2: play former player turned owner, what do you say to players?
Speaker 2: What's the sort of tack that you take to them,
Speaker 2: because maybe they're in your sport, maybe they're a baseball
Speaker 2: player or a soccer player or a football player.
Speaker 4: What's the tack you take them?
Speaker 2: What's the secrets that you can sort of the secret
Speaker 2: language if there is one that you can speak to
Speaker 2: them that you know a Josh or Mark Kent.
Speaker 5: Well, because you know, we talk about preparation and I
Speaker 5: talk to our commander players about you know, preparation.
Speaker 1: It starts in practice. You got to.
Speaker 5: Practice the way you're going to play on Sunday, so
Speaker 5: that starts on Monday all the way through, right and
Speaker 5: losing it's got to be a bad taste in your mouth, right,
Speaker 5: and then we got to be a team. We lose
Speaker 5: as a team, we win as a team.
Speaker 1: Right.
Speaker 5: It can't be hitting agendas that kills you every time
Speaker 5: everybody got there. If a player got his own agenda
Speaker 5: and it's not about team goes, it's gonna kill you, You're
Speaker 5: gonna lose, and it trickles down within the locker room.
Speaker 5: So that's what I would say. But the one thing
Speaker 5: we both have is that they respect us already. Yeah,
Speaker 5: and I can say something that Mark can't say right, right,
Speaker 5: because he's gonna look at me and say, oh, he's
Speaker 5: been through it.
Speaker 1: Right.
Speaker 4: Do you find that, Alex? I mean, like, what's your
Speaker 4: experience so far with that?
Speaker 1: Yeah?
Speaker 5: I do agree with every hold on one second, and
Speaker 5: then I walk in with seventeen damn World Series or
Speaker 5: World Championship ring, right, So I'm walking in with jewelry,
Speaker 5: so they understand that language, real fans, Okay.
Speaker 3: Go ahead, that's right.
Speaker 1: No, I think.
Speaker 4: Look, I think Irvan and I one thing we know.
Speaker 3: We know how the players feel, we know where they
Speaker 3: come from, we know the pressures, and like, make no mistake,
Speaker 3: when Irvan and I played, it was hard to be
Speaker 3: an athlete. It's no harder time to be an athlete
Speaker 3: than today. Thank God. I ain't play when at the
Speaker 3: height of social media, I got myself in enough trouble.
Speaker 3: But in New York City, gonna championship.
Speaker 4: But no one knows what you're no one, no one knows,
Speaker 4: nobody knows.
Speaker 1: Good.
Speaker 4: That is your fine? All right? Can we do the
Speaker 4: rapid fire?
Speaker 1: Let's do it?
Speaker 4: All right?
Speaker 2: We're gonna so on our show, The Deal. Please tune
Speaker 2: in and download wherever you got your podcast. We do
Speaker 2: a little rapid fire segment. So we're gonna hit you
Speaker 2: with this magic.
Speaker 4: Are you ready?
Speaker 1: I'm ready? All right?
Speaker 2: Just the first thing that comes to your mind? What's
Speaker 2: one word to describe your deal making style?
Speaker 1: One word? Wow? A lot of pressure? Yes, dang success?
Speaker 4: Oh?
Speaker 1: Or what's more important to you? Data or your gut?
Speaker 5: It's always my feel, feel, always my feel. I'm always
Speaker 5: read the data, no question about it.
Speaker 1: But it's a feel.
Speaker 5: When they walk in and we I can just feel
Speaker 5: is it gonna be a deal?
Speaker 1: And I know when it's not going to be a deal?
Speaker 2: Wow?
Speaker 4: Who's your dream deal making partner?
Speaker 1: Wow?
Speaker 4: Got a lot?
Speaker 1: Wow? That's big? Just the next guy? Growth mode.
Speaker 5: Hey, no, I'm I'm not choosy or picky the next woman,
Speaker 5: next man. Let's go get it done. And the one
Speaker 5: thing they gonna know about me, everything I'm supposed to
Speaker 5: do as Mark, I'm gonna do it in more so,
Speaker 5: whatever my role is, I'm gonna play it.
Speaker 3: What's the best piece of advice you've ever received on
Speaker 3: deal making or business?
Speaker 5: Ron Berker once told me Irvin, I brought him this
Speaker 5: little deal. He said, Irvan, the same amount of time
Speaker 5: I gotta spend on that little deal, It's the same
Speaker 5: amount of time I gotta spend making a billion dollars.
Speaker 1: I said, I got it.
Speaker 5: Thank you for that small deals.
Speaker 4: What's the worst advice you've ever been given?
Speaker 1: The worst advice?
Speaker 4: Uh?
Speaker 5: Not with smart women and men, they don't give you
Speaker 5: really worst advice.
Speaker 1: Thank God that I'm in rooms.
Speaker 5: Like this a lot, and that you with solid people
Speaker 5: and people who have really been successful at what they do.
Speaker 5: I think the worst advice Alex and I get it's
Speaker 5: usually from people that they don't have much right a
Speaker 5: success right.
Speaker 1: They always talk a.
Speaker 5: Good game, but they don't really back it up with,
Speaker 5: you know, action and what they're doing.
Speaker 3: Or what's your hype song before a big game, meeting
Speaker 3: or negotiation.
Speaker 1: Oh that's good.
Speaker 5: Anything Michael Jackson, okay, all right, anything that's my man,
Speaker 5: the greatest artists of all time to me, and and
Speaker 5: I love Prince too, So either one put them on,
Speaker 5: I'm good.
Speaker 4: All right.
Speaker 2: You want to few people to win the basketball triple
Speaker 2: Crown and the NCAA Championship, five NBA championships, and an
Speaker 2: Olympic gold medal, which meant the most too.
Speaker 1: I think the gold medal.
Speaker 5: Because of this, I finally got a chance to play
Speaker 5: with Michael and Larry.
Speaker 1: Yeah, I've always on my bucket list.
Speaker 5: I've always wanted to just throw a pass to both
Speaker 5: of those guys, like a no, look past, like come
Speaker 5: down that damn middle, and I'm coming down and there's
Speaker 5: Larry in the corner, just no, looking real fast and
Speaker 5: let him shoot that beautiful jump shot.
Speaker 4: Yeah, like Larry does.
Speaker 1: And then Larry talks to I love that day. He
Speaker 1: talks trash.
Speaker 5: And then Michael come down the middle with the tongue out.
Speaker 1: Nothing like it.
Speaker 5: And I'm telling you, when I threw the note, look
Speaker 5: past that both of them dudes, what's.
Speaker 4: Better than that?
Speaker 1: That was it?
Speaker 5: Yeah? Yeah, nothing like it. I love both of them.
Speaker 5: They both made their teammates better. Michael's the greatest has
Speaker 5: ever played this game, This dude when I played with him, Larry, So, Alex,
Speaker 5: you're gonna love this. So Larry and I got all
Speaker 5: the championships, right, Yeah, so he true story.
Speaker 1: So he walks in. It ain't Brian, you know. So
Speaker 1: we walk in and Michael comes in.
Speaker 5: Larry and I are sitting here talking and he stands
Speaker 5: right there and he says, I just want both of
Speaker 5: you guys.
Speaker 1: To know there's a new sheriff in town. And we
Speaker 1: had to bow down. You're right.
Speaker 5: And he went on to win six championships and never
Speaker 5: lost in the finals. So it's hard to argue about
Speaker 5: a man that great that could do the things that
Speaker 5: he could do. And his player got some of Michael's
Speaker 5: quality out in terms of how he can go up
Speaker 5: in the air and do some of the things that
Speaker 5: he can do.
Speaker 1: Yeah.
Speaker 4: Special, all right, last question for this room.
Speaker 2: Very successful people aren't successful but with a lot of ambition.
Speaker 2: What's your best advice to them who want a career
Speaker 2: like yours?
Speaker 1: Wow? Man, oh man? Me giving these people advice? Wow?
Speaker 5: I think really just uh you know, continue to be
Speaker 5: who they are and do what they do, and don't
Speaker 5: forget this. You know, we all you know, it's great
Speaker 5: to make a lot of money, but also we'll be
Speaker 5: remembered by also giving back and how many people we
Speaker 5: touched too, you know, and that's very important, and so
Speaker 5: I would say, don't forget that part of it as well.
Speaker 5: The impact that they can make, whether it's with their
Speaker 5: wallet or with their power and expertise, is very important,
Speaker 5: especially times like now, we really need that. And uh
Speaker 5: so I would say, continue to do what they're doing.
Speaker 5: I'm just excited to be here. Listen, Alex and I
Speaker 5: when we had that meeting, never thought we would be here.
Speaker 1: I've been friends with Michael Milkin.
Speaker 5: For probably over thirty years and the man has just
Speaker 5: been incredible in my life. And so for that Alex
Speaker 5: and I to be on this stage at the Milking Conference,
Speaker 5: oh man, this is I got goosebumps already, like I'm
Speaker 5: getting ready to go play basketball, and so this is
Speaker 5: really outstanding for me.
Speaker 2: All Right, well, magicic On behalf of Alex, the giddiest
Speaker 2: man in Hollywood right now, Thank.
Speaker 4: You so much for your time.
Speaker 1: This was God blessed everybody.
Speaker 4: Thank you everyone.
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