WEBVTT - 10 Books That Changed My Life

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<v Speaker 1>I need to tell you something about books that no

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<v Speaker 1>one really says out loud. Most books don't change your life.

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<v Speaker 1>Most books give you a little dopamine here a feeling

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<v Speaker 1>smart for a week, and then you forget ninety percent

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<v Speaker 1>of what you read and go back to operating exactly

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<v Speaker 1>the same way you did before you open page one.

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<v Speaker 1>You've experienced this. You read a book everyone raved about,

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<v Speaker 1>you nodded the whole way through, you told someone it

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<v Speaker 1>was really good, and then three months later you can't

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<v Speaker 1>remember a single idea from it that actually changed how

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<v Speaker 1>you live. That's not your fault, that's just most books.

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<v Speaker 1>They inform you without transforming you. They add to your

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<v Speaker 1>knowledge without changing your operating system. The ten books I'm

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<v Speaker 1>about to share with you are different, not because they're

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<v Speaker 1>the most popular or the most impressive on a shelf,

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<v Speaker 1>but because each one broke something in my brain. Each

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<v Speaker 1>one gave me a single idea, one idea that fundamentally

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<v Speaker 1>changed how I make decisions, how I see other people,

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<v Speaker 1>how I understand myself, or how I moved through the world.

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<v Speaker 1>And those ideas didn't stay on the page. They followed

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<v Speaker 1>me into my actual life and rearranged it. I'm not

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<v Speaker 1>going to summarize these books. Summaries are not that helpful.

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<v Speaker 1>I'm going to give you the one idea from each

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<v Speaker 1>book that hit me the hardest, explain why it matters,

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<v Speaker 1>and show you what changes when you actually absorb it.

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<v Speaker 1>Ten books, ten ideas, each one building on the last.

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<v Speaker 1>By the end of this video, you'll have a framework

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<v Speaker 1>for thinking, deciding, and living that took me years and

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<v Speaker 1>thousands of pages to assemble. And I'll tell you now,

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<v Speaker 1>Book number nine is the one that ties all the

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<v Speaker 1>others together. It's the one that made every other book

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<v Speaker 1>on the list makes sense. It's the oldest book on

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<v Speaker 1>the list by about three thousand years. I'd say, stay

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<v Speaker 1>for it, let's go. The first book on my list

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<v Speaker 1>is How to Decide by Annie Duke. Here's the lesson.

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<v Speaker 1>You were confusing the quality of your decisions with the

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<v Speaker 1>quality of your outcomes, and it's destroying your judgment. This

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<v Speaker 1>is the book I wish I'd read before I made

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<v Speaker 1>every major decision in my twenties, not because it tells

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<v Speaker 1>you what to decide, because it exposes the fundamental error

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<v Speaker 1>in how you evaluate your own decisions, an error you're

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<v Speaker 1>making every single day and don't even know it. Here's

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<v Speaker 1>the error. You judge your decisions by what happened after.

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<v Speaker 1>If the outcome was good, you assume the decision was good.

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<v Speaker 1>If the outcome was bad, you assume the decision was bad.

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<v Speaker 1>This feels so obviously correct that you've never questioned it.

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<v Speaker 1>But Annie Duke, a former professional poker player who went

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<v Speaker 1>on to study decision science, dismantles this completely. She calls

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<v Speaker 1>it resulting judging a decision by its result rather than

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<v Speaker 1>by the quality of the process that led to it.

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<v Speaker 1>And resulting is everywhere. You took a job and it

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<v Speaker 1>worked out, you think, great decision. Your friend took it's

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<v Speaker 1>the same job and it didn't work out. Bad decision.

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<v Speaker 1>But the decision was identical, the information available was identical,

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<v Speaker 1>the reasoning was identical. The only difference was what happened next, which,

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<v Speaker 1>in most real world situations involves a massive amount of luck, timing,

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<v Speaker 1>and randomness that had nothing to do with the quality

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<v Speaker 1>of the choice. Here's why this matters so much. If

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<v Speaker 1>you judge decisions only by outcomes, you learn the wrong

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<v Speaker 1>lessons from your own life. You abandon good strategies because

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<v Speaker 1>they had bad results. You double down on bad strategies

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<v Speaker 1>because they happened to work, you become superstitious instead of strategic.

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<v Speaker 1>You let randomness rewrite your playbook. The shift is this,

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<v Speaker 1>start evaluating decisions at the moment you made them with

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<v Speaker 1>the information you had at the time, not with the

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<v Speaker 1>information you have now. Ask yourself, given what I knew then,

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<v Speaker 1>was that a reasonable choice? If yes, a bad outcome

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<v Speaker 1>doesn't make it a bad decision. I'll give you an example.

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<v Speaker 1>Let's say you analyze something perfectly as an investment. You

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<v Speaker 1>got really strategic about it, you look to every part

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<v Speaker 1>of it. You finally put some money in and it

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<v Speaker 1>didn't pay off. You would say it was a bad

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<v Speaker 1>decision to invest or that your process was flawed. But

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<v Speaker 1>let's say you just threw in some money into something

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<v Speaker 1>because you felt like in you felt some moment that day,

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<v Speaker 1>and it turned into a great decision. You'll say, hey,

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<v Speaker 1>I'm a lucky person. I'm just going to do that again.

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<v Speaker 1>This distinction separating decision quality from outcome quality will make

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<v Speaker 1>you a sharper thinker than ninety nine percent of people

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<v Speaker 1>you know, because almost everyone is letting hindsight rewrite their judgment,

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<v Speaker 1>and hindsight is a liar dressed as a teacher. Book

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<v Speaker 1>number two is Finding Your Element by Ken Robinson. Here's

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<v Speaker 1>the lesson. You were not designed for one purpose. You

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<v Speaker 1>were designed for an intersection, and you've probably been looking

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<v Speaker 1>in the wrong place. Everyone wants to find their passion.

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<v Speaker 1>Ken Robinson's work helped me realize very early in my

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<v Speaker 1>life why that search feels so impossible. Because you're looking

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<v Speaker 1>for one thing, a single calling, one career, one label,

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<v Speaker 1>one answer to what will you put on earth to do?

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<v Speaker 1>And that framing, that framing of a single discoverable purpose

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<v Speaker 1>is why you feel lost. Because for most people, the

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<v Speaker 1>purpose isn't a single thing. It's an intersection. Robin calls

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<v Speaker 1>it your element, the place where natural aptitude meets personal passion.

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<v Speaker 1>Not aptitude alone. Plenty of people are good at things

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<v Speaker 1>they hate, not passion alone. Plenty of people love things

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<v Speaker 1>they'll never be good at. The element is where the

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<v Speaker 1>two overlap. And here's what Robinson understood that most career

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<v Speaker 1>advice ignores. The element is almost never found through introspection.

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<v Speaker 1>It's found through exposure. You can't think your way to

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<v Speaker 1>your purpose. You have to collide with it. You have

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<v Speaker 1>to try things, fail at things, stumble into rooms you

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<v Speaker 1>didn't plan to enter, and pay attention to the moments

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<v Speaker 1>when time disappears, when the work stops feeling like work

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<v Speaker 1>and starts feeling like breathing, And those moments will never

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<v Speaker 1>happen in the place you expected them to. The reason

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<v Speaker 1>this book changed my life is that it gave me

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<v Speaker 1>permission to stop searching for one thing and start paying

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<v Speaker 1>attention to what was already happening at the edges. The

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<v Speaker 1>skills I was developing over here, the curiosity I couldn't

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<v Speaker 1>explain over there, the conversations that energized me that had

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<v Speaker 1>nothing to do with my job title. Robinson showed me

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<v Speaker 1>that the element isn't found by narrowing down. It's found

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<v Speaker 1>by paying attention to where your different interests, skills, and

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<v Speaker 1>fascinations collide. Mine happened to be monk teachings with media

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<v Speaker 1>and with management, and when I worked in business. The

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<v Speaker 1>intersection is the purpose, and you've probably been standing in

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<v Speaker 1>it for years without recognizing it because it doesn't match

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<v Speaker 1>the single label format the world told you to look for.

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<v Speaker 1>Book number three is The Organized Mind by Daniel Levitin.

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<v Speaker 1>Here's the lesson. Your brain was never designed to hold

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<v Speaker 1>the life you're asking it to hold, and every ounce

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<v Speaker 1>of mental clutter is costing you intelligence. This is the

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<v Speaker 1>book that made me understand why I felt stupid on

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<v Speaker 1>my most productive days and sharp on my laziest ones.

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<v Speaker 1>And the reason was embarrassingly simple. I was using my

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<v Speaker 1>brain wrong, not metaphorically, neurologically. Daniel Leviton is a neuroscientist

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<v Speaker 1>at McGill University, and his core argument is devastating in

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<v Speaker 1>its clarity. Your brain's processing capacity is finite and measurable.

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<v Speaker 1>Every decision you make, what to eat, what to wear,

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<v Speaker 1>whether to answer that text, where you put your keys

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<v Speaker 1>uses the same neural resources as your most important creative

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<v Speaker 1>and analytical work. Your brain does not have separate budgets

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<v Speaker 1>for trivial decisions and important decisions. It is one budget,

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<v Speaker 1>and you are blowing most of it before noon on

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<v Speaker 1>things that don't matter. The research he sites is staggering.

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<v Speaker 1>The average person makes approximately thirty five thousand decisions per day,

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<v Speaker 1>thirty five thousand. Most of them are micro decisions you

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<v Speaker 1>don't even notice, but your prefront or cortex notices every

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<v Speaker 1>single one, and each one drains the same tank that

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<v Speaker 1>you need for the work that actually matters. Here's the

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<v Speaker 1>idea that rewired me. Every piece of information you're holding

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<v Speaker 1>in your head instead of writing down every decision you're

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<v Speaker 1>making in real time, instead of making in advance, every

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<v Speaker 1>open loop you're tracking mentally, instead of externally. All of

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<v Speaker 1>it is taxing your working memory and reducing your available

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<v Speaker 1>IQ literally, not figuratively. You're making yourself measure dumber by

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<v Speaker 1>trying to keep everything in your head. The fix is

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<v Speaker 1>not productivity hacks. The fix is externalization. Get everything out

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<v Speaker 1>of your head and into a system, any system. Write

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<v Speaker 1>down the decisions, automate the routines, put the keys in

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<v Speaker 1>the same place every day. Not because your type A,

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<v Speaker 1>because every micro decision you eliminate frees up neural bandwidth

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<v Speaker 1>for the thinking that actually matters. The most organized people

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<v Speaker 1>in the world aren't organized because they love order. They're

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<v Speaker 1>organized because they understand the neurological cost of disorder and

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<v Speaker 1>they refuse to pay it. Book number four is the

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<v Speaker 1>Courage to be disliked. Here's the lesson. You're not living

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<v Speaker 1>your life. You're living your fear of other people's judgment,

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<v Speaker 1>and it has cost you everything authentic about you. This

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<v Speaker 1>is the book that makes you angry first and feel

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<v Speaker 1>free second, because it's central argument attacks the one thing

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<v Speaker 1>most of us have built our entire identity around and

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<v Speaker 1>we don't even realize it. The book is structured as

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<v Speaker 1>a conversation between a philosopher and a young man. The

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<v Speaker 1>philosopher draws on the work of Alfred Adler, the third

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<v Speaker 1>giant of psychology alongside Freud and Young, whose ideas have

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<v Speaker 1>been largely overlooked in the West but are foundational in Japan.

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<v Speaker 1>And Adler's central claim is the one thing that will

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<v Speaker 1>make you want to throw this book across the room

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<v Speaker 1>before you realize it's true. All problems are interpersonal relationship problems,

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<v Speaker 1>every single one, not most all. Your anxiety about your career.

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<v Speaker 1>That's anxiety about how other people will judge your career.

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<v Speaker 1>Your dissatisfaction with your body. That's dissatisfaction filtered through how

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<v Speaker 1>you believe others perceive your body. Your reluctance to pursue

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<v Speaker 1>the thing you actually want. That's calculation, unconscious, instant, and

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<v Speaker 1>devastating about what pursuing it would cost you in other

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<v Speaker 1>people's eyes. Adler called this separation of tasks, and it's

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<v Speaker 1>the single most liberating frame I've ever encountered. The idea

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<v Speaker 1>is this, in any situation, there are your tasks and

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<v Speaker 1>there are other people's tasks. Your task is to live

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<v Speaker 1>according to your values, to do your best work, to

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<v Speaker 1>be honest, to act with integrity. Other people's task is

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<v Speaker 1>to have their opinion about it. Their judgment is their task,

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<v Speaker 1>not yours. And the moment you start doing your tasks

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<v Speaker 1>while also trying to manage their tasks, their perceptions, their expectations,

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<v Speaker 1>their approval, you lose the ability to do either one. Well,

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<v Speaker 1>here's what makes this so difficult. Dr Naomi Eisenberger's fMRI

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<v Speaker 1>research at UCLA, the same research that showed social rejection

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<v Speaker 1>activates the brain's physical pain matrix, explains why we're so

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<v Speaker 1>enslaved to the opinions of others. Disapproval doesn't feel like

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<v Speaker 1>an option, It feels like a threat. Your nervous system

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<v Speaker 1>processes the possibility of being disliked using the same neural

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<v Speaker 1>hardware it uses is for physical danger. So when I

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<v Speaker 1>tell you to stop caring what people think, your brain

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<v Speaker 1>here is stop protecting yourself from harm. No wonder, it

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<v Speaker 1>sounds impossible, But here's what the book showed me that

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<v Speaker 1>changed everything. The freedom you're looking for, the freedom to

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<v Speaker 1>pursue what matters to you, to be who you actually are,

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<v Speaker 1>to stop performing and start living. That freedom has a price,

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<v Speaker 1>and the price is being disliked, not by everyone, but

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<v Speaker 1>by some people, the people who preferred the performing version

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<v Speaker 1>of you, the people whose expectations you were carrying, the

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<v Speaker 1>people whose approval was running your life without your conscious permission.

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<v Speaker 1>You cannot be free and universally approved of at the

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<v Speaker 1>same time. Those two things are mutually exclusive. Every authentic

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<v Speaker 1>life in human history has been built on the willingness

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<v Speaker 1>to disappoint someone, And the person you're most afraid of

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<v Speaker 1>disappointing is almost certainly the person who's approval has been

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<v Speaker 1>costing you the most, controlling you the most. The courage

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<v Speaker 1>to be disliked is not arrogance, it's not selfishness. It's

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<v Speaker 1>the prerequisite for an honest life. An honest life, Adler

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<v Speaker 1>would argue, and I now believe, is the only life

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<v Speaker 1>that doesn't eventually collapse under the weight of its own performance.

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<v Speaker 1>Book number five, Thinking Fast and Slow by Daniel Kahnman

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<v Speaker 1>the lesson. You have two brains and they're lying to

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<v Speaker 1>each other, and the one you trust most is the

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<v Speaker 1>one that's wrong most often. This book showed me that

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<v Speaker 1>the machine I was using to navigate the world, my

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<v Speaker 1>own brain, is far less reliable than I believed. Conman,

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<v Speaker 1>who won the Nobel Prize in Economics despite being a psychologist,

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<v Speaker 1>which would tell you something about the importance of his work,

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<v Speaker 1>spend decades with his research partner Amos Twersky mapping the

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<v Speaker 1>systematic errors in human judgment, not random errors, systematic ones,

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<v Speaker 1>predictable ones, errors that repeat across every culture, every education level,

0:14:20.760 --> 0:14:24.920
<v Speaker 1>every IQ bracket. His framework is deceptively simple. You have

0:14:24.960 --> 0:14:29.840
<v Speaker 1>two cognitive systems. System one is fast, automatic, intuitive, and effortless.

0:14:30.200 --> 0:14:34.080
<v Speaker 1>It's the system that reads facial expressions, finishes sentences, and

0:14:34.160 --> 0:14:39.120
<v Speaker 1>makes snap judgments in milliseconds. System two is slow, deliberate, analytical,

0:14:39.160 --> 0:14:43.040
<v Speaker 1>and effortful. It's the system that does math, evaluates evidence,

0:14:43.320 --> 0:14:47.240
<v Speaker 1>and makes complex decisions. Here's the problem. System one runs

0:14:47.280 --> 0:14:50.880
<v Speaker 1>the show approximately ninety five percent of the time, and

0:14:50.920 --> 0:14:54.320
<v Speaker 1>System one, for all its speed and efficiency, is riddled

0:14:54.480 --> 0:14:59.400
<v Speaker 1>with biases. It uses mental shortcuts, heuristics that are often

0:14:59.520 --> 0:15:04.600
<v Speaker 1>useful but frequently catastrophically wrong. It anchors the irrelevant numbers,

0:15:04.800 --> 0:15:07.720
<v Speaker 1>It confuses how easily. It can recall something with how

0:15:07.920 --> 0:15:11.480
<v Speaker 1>likely that thing is. It substitutes easy questions for hard

0:15:11.520 --> 0:15:14.560
<v Speaker 1>ones without telling you it made the swap. The real

0:15:14.640 --> 0:15:18.800
<v Speaker 1>devastation is this System one doesn't just make errors. It

0:15:18.840 --> 0:15:21.680
<v Speaker 1>makes errors and then delivers the answer to System two

0:15:22.120 --> 0:15:26.440
<v Speaker 1>with absolute confidence. You don't feel the bias operating. You

0:15:26.520 --> 0:15:30.160
<v Speaker 1>feel the certainty. The intuition arrives and it feels right.

0:15:30.640 --> 0:15:34.240
<v Speaker 1>It feels like truth. And System two, which is supposed

0:15:34.240 --> 0:15:37.840
<v Speaker 1>to be the fact checker, is lazy. It mostly rubber

0:15:37.880 --> 0:15:41.880
<v Speaker 1>stamps whatever System one delivers, because engaging System two is

0:15:41.960 --> 0:15:47.200
<v Speaker 1>metabolically expensive. Your brain would rather be wrong effortlessly than

0:15:47.360 --> 0:15:51.120
<v Speaker 1>right effort fully, the single idea that changed my life.

0:15:51.640 --> 0:15:56.560
<v Speaker 1>The feeling of certainty is not evidence of accuracy. The

0:15:56.600 --> 0:15:59.800
<v Speaker 1>strength of your intuition about something, how right it feels,

0:16:00.080 --> 0:16:03.480
<v Speaker 1>how obvious it seems, how confident you are, has almost

0:16:03.480 --> 0:16:07.480
<v Speaker 1>no correlation with whether you're actually correct. Canman proved this

0:16:07.560 --> 0:16:11.600
<v Speaker 1>across hundreds of studies. Confidence is not a signal of truth.

0:16:12.080 --> 0:16:15.080
<v Speaker 1>It is a signal of cognitive fluency. It means the

0:16:15.160 --> 0:16:18.400
<v Speaker 1>thought was easy to produce. That's it. After this book,

0:16:18.400 --> 0:16:21.560
<v Speaker 1>I started treating my strongest intuitions with the most suspicion,

0:16:21.680 --> 0:16:24.280
<v Speaker 1>not the least, because the moments when I feel most

0:16:24.320 --> 0:16:28.120
<v Speaker 1>certain are precisely the moments when system one is most

0:16:28.240 --> 0:16:31.760
<v Speaker 1>likely to hijacked. The process and the question I now

0:16:31.840 --> 0:16:35.680
<v Speaker 1>ask myself before every important decision. Am I sure about

0:16:35.720 --> 0:16:38.440
<v Speaker 1>this because I've thought it through? Or am I sure

0:16:38.480 --> 0:16:41.880
<v Speaker 1>about this because it feels easy? Has saved me from

0:16:42.000 --> 0:16:45.520
<v Speaker 1>more bad cause than any other mental tool I own.

0:16:46.120 --> 0:16:49.760
<v Speaker 1>Book number six is called Flow by Mihai Chick sent

0:16:49.880 --> 0:16:53.960
<v Speaker 1>me Hi, here's the lesson. Happiness is not a destination

0:16:54.160 --> 0:16:57.520
<v Speaker 1>or an emotion. It's a state of absorption that you

0:16:57.600 --> 0:17:01.240
<v Speaker 1>can engineer. This is the book that's the happiness question

0:17:01.320 --> 0:17:04.280
<v Speaker 1>for me, not by answering it, by making me realize

0:17:04.280 --> 0:17:07.440
<v Speaker 1>I'd been asking the wrong question entirely. Most people spend

0:17:07.480 --> 0:17:10.359
<v Speaker 1>their twenties chasing happiness as if it were a place

0:17:10.400 --> 0:17:12.560
<v Speaker 1>they could arrive at. If they got the right job,

0:17:12.640 --> 0:17:15.000
<v Speaker 1>the right relationship, the right body, the right bank balance,

0:17:15.000 --> 0:17:18.080
<v Speaker 1>they'd arrived, they'd feel it. The pursuer would be over

0:17:18.680 --> 0:17:21.920
<v Speaker 1>Flow takes it differently me and Heichik sent me high

0:17:21.920 --> 0:17:25.040
<v Speaker 1>as psychologist whose name I practiced pronouncing for longer than

0:17:25.080 --> 0:17:28.560
<v Speaker 1>I'd like to admit. Studied happiness for decades, not by

0:17:28.560 --> 0:17:32.200
<v Speaker 1>asking people if they were happy, by interrupting people throughout

0:17:32.240 --> 0:17:35.360
<v Speaker 1>their day and asking what they were doing and how

0:17:35.400 --> 0:17:38.879
<v Speaker 1>they felt in that moment. Thousands of people, hundreds of

0:17:38.920 --> 0:17:42.880
<v Speaker 1>thousands of data points across cultures, demographics, and income levels.

0:17:43.280 --> 0:17:47.160
<v Speaker 1>What he found destroyed the conventional model. The moments when

0:17:47.200 --> 0:17:51.359
<v Speaker 1>people reported the highest levels of fulfillment, joy, and aliveness

0:17:51.720 --> 0:17:56.000
<v Speaker 1>were not moments of relaxation, leisure, or reward. There were

0:17:56.040 --> 0:18:00.480
<v Speaker 1>moments of deep absorption in a challenging task, moments where

0:18:00.480 --> 0:18:04.320
<v Speaker 1>their skill level was perfectly matched to the difficulty of

0:18:04.359 --> 0:18:07.280
<v Speaker 1>what they were doing, not too easy, not too hard,

0:18:07.480 --> 0:18:10.080
<v Speaker 1>but right at the edge of their ability. Let me

0:18:10.119 --> 0:18:13.720
<v Speaker 1>explain this. If you're doing something where your skills are

0:18:13.760 --> 0:18:17.440
<v Speaker 1>above the challenge, you'll feel bored. If you do something

0:18:17.480 --> 0:18:20.720
<v Speaker 1>where your challenge is above your skills, you'll feel lost

0:18:20.800 --> 0:18:23.840
<v Speaker 1>and confused. But if you have your challenge and your

0:18:23.840 --> 0:18:28.640
<v Speaker 1>skills match, you will experience flow. So in any given situation,

0:18:28.720 --> 0:18:32.560
<v Speaker 1>you either have to increase your skills or increase your challenge.

0:18:32.960 --> 0:18:36.040
<v Speaker 1>MIHI call this flow state. The people who experienced the

0:18:36.080 --> 0:18:38.879
<v Speaker 1>most flow and therefore the most moment to moment happiness

0:18:39.080 --> 0:18:41.800
<v Speaker 1>were not the wealthiest, not the most successful, or the

0:18:41.840 --> 0:18:44.560
<v Speaker 1>most celebrated. They were the ones who had structured their

0:18:44.600 --> 0:18:48.560
<v Speaker 1>lives around activities that demanded their full attention and pushed

0:18:48.560 --> 0:18:51.720
<v Speaker 1>the edge of their capability. This means happiness is not

0:18:51.760 --> 0:18:54.600
<v Speaker 1>something you achieve after the work is done. It's something

0:18:54.640 --> 0:18:57.439
<v Speaker 1>you experience during the work, if the work is the

0:18:57.520 --> 0:19:01.280
<v Speaker 1>right challenge and the right skill. Book Number seven is

0:19:01.280 --> 0:19:04.919
<v Speaker 1>The Lean Startup by Eric Rice. Here's the lesson. You

0:19:04.960 --> 0:19:08.040
<v Speaker 1>don't fail because you built the wrong thing. You fail

0:19:08.280 --> 0:19:12.120
<v Speaker 1>because you built the perfect version of something nobody asked for.

0:19:12.520 --> 0:19:14.760
<v Speaker 1>This is the book that cured me for the most

0:19:14.840 --> 0:19:19.520
<v Speaker 1>dangerous mindset you can develop in your twenties, perfectionism disguised

0:19:19.560 --> 0:19:22.399
<v Speaker 1>as preparation. Here's what I used to do. I'd have

0:19:22.400 --> 0:19:24.840
<v Speaker 1>an idea for a project, a business, a piece of content,

0:19:24.920 --> 0:19:29.040
<v Speaker 1>a life change, whatever, and for weeks, sometimes months, I'd

0:19:29.040 --> 0:19:33.160
<v Speaker 1>be perfecting, refining, trying to figure it out, making sure

0:19:33.200 --> 0:19:35.880
<v Speaker 1>it was exactly right before I showed it to anyone.

0:19:36.080 --> 0:19:39.480
<v Speaker 1>And then when I finally revealed this polished, meticulously crafted

0:19:39.480 --> 0:19:42.720
<v Speaker 1>thing to the world, the world would shrug, not because

0:19:42.720 --> 0:19:45.600
<v Speaker 1>the execution was bad, but because the premise was wrong.

0:19:46.000 --> 0:19:48.480
<v Speaker 1>I'd spent months building a beautiful answer to a question

0:19:48.560 --> 0:19:53.200
<v Speaker 1>nobody was asking. Eric Rice calls this the fundamental startup fallacy,

0:19:53.520 --> 0:19:56.479
<v Speaker 1>and it applies to far more than startups. It applies

0:19:56.520 --> 0:20:00.159
<v Speaker 1>to careers, creative work, to relationships, to every domain, or

0:20:00.200 --> 0:20:03.720
<v Speaker 1>you're building something you hope other people will value. The

0:20:03.760 --> 0:20:07.320
<v Speaker 1>fallacy is this, you assume you know what people want,

0:20:07.520 --> 0:20:10.640
<v Speaker 1>You build the complete version in isolation, and you treat

0:20:10.680 --> 0:20:14.000
<v Speaker 1>the launch as a single high stakes part or fail moment.

0:20:14.600 --> 0:20:17.679
<v Speaker 1>That model fails at a staggering rate, not because of

0:20:17.720 --> 0:20:22.439
<v Speaker 1>bad execution, but because of untested assumptions. Rise of solution

0:20:22.640 --> 0:20:26.760
<v Speaker 1>is the minimum viable product, the MVP, and the MVP

0:20:26.960 --> 0:20:29.879
<v Speaker 1>is not, as most people think, a worst version of

0:20:29.920 --> 0:20:34.199
<v Speaker 1>your idea. It's the smallest possible version that lets you

0:20:34.400 --> 0:20:38.520
<v Speaker 1>test whether your core assumption is correct before you invest

0:20:38.640 --> 0:20:41.560
<v Speaker 1>months or years building on top of it. It's not

0:20:41.600 --> 0:20:45.479
<v Speaker 1>about lowering your standards. It's about learning before you build,

0:20:45.840 --> 0:20:49.000
<v Speaker 1>rather than building and hoping you learn. Here's the idea

0:20:49.040 --> 0:20:52.760
<v Speaker 1>that rewired me. The fastest path to something great is

0:20:52.800 --> 0:20:57.760
<v Speaker 1>not perfecting. It's exposing your imperfect thing to reality as

0:20:57.840 --> 0:21:02.320
<v Speaker 1>early as possible. Listening to reality, says Back and iterating

0:21:02.880 --> 0:21:06.000
<v Speaker 1>ship it ugly, ship it in complete, Ship it scared

0:21:06.200 --> 0:21:09.199
<v Speaker 1>because a mediocre thing that has been tested against the

0:21:09.200 --> 0:21:13.199
<v Speaker 1>real world will evolve into something greater faster than a

0:21:13.280 --> 0:21:16.840
<v Speaker 1>perfect thing that has only been tested against your own assumptions.

0:21:17.200 --> 0:21:20.680
<v Speaker 1>This applies to everything businesses, for sure, but not just products.

0:21:21.280 --> 0:21:23.840
<v Speaker 1>That conversation you've been rehearsing in your head for weeks,

0:21:24.520 --> 0:21:27.439
<v Speaker 1>have the messy version. Now that career change you've been

0:21:27.480 --> 0:21:30.280
<v Speaker 1>planning in a spreadsheet for six months, Run a small

0:21:30.320 --> 0:21:34.240
<v Speaker 1>experiment this week. That creative project you keep perfecting in private,

0:21:34.640 --> 0:21:37.719
<v Speaker 1>Publish the rough draft, the video, the podcast, whatever it

0:21:37.760 --> 0:21:41.719
<v Speaker 1>may be. Let reality be your editor. It's better at

0:21:41.720 --> 0:21:44.560
<v Speaker 1>the job than you are. Book number eight is The

0:21:44.680 --> 0:21:48.240
<v Speaker 1>Righteous Mind by Jonathan Hyde. You can tell I've read

0:21:48.240 --> 0:21:50.560
<v Speaker 1>this one a few times. I've lost the cover. Here's

0:21:50.600 --> 0:21:53.840
<v Speaker 1>the lesson. You don't use reason to form your beliefs.

0:21:54.280 --> 0:21:58.120
<v Speaker 1>You use your beliefs to select your reasons, and everyone

0:21:58.160 --> 0:22:01.919
<v Speaker 1>you disagree with is doing the same thing. This is

0:22:01.960 --> 0:22:05.000
<v Speaker 1>the book that changed how I debate and disgust things,

0:22:05.320 --> 0:22:07.760
<v Speaker 1>how I listen, and how I think about every person

0:22:08.119 --> 0:22:11.639
<v Speaker 1>I've ever dismissed as wrong. Jonathan hy is a social

0:22:11.640 --> 0:22:14.879
<v Speaker 1>psychologist to Nyu, and his central argument is one of

0:22:14.920 --> 0:22:19.679
<v Speaker 1>the most humbling findings in modern psychology. Moral reasoning is

0:22:19.720 --> 0:22:22.240
<v Speaker 1>not what you think it is. You think you arrive

0:22:22.280 --> 0:22:26.480
<v Speaker 1>at your moral and political beliefs through careful thought, evidence, evaluation,

0:22:26.840 --> 0:22:31.200
<v Speaker 1>and logical analysis. You don't. You arrive at them through intuition,

0:22:31.440 --> 0:22:35.440
<v Speaker 1>a fast, automatic emotional response, and then you construct rational

0:22:35.520 --> 0:22:39.840
<v Speaker 1>sounding arguments after the fact to justify what you already feel.

0:22:40.240 --> 0:22:44.000
<v Speaker 1>Height's metaphor is devastating. Reason is not the driver, it's

0:22:44.040 --> 0:22:47.959
<v Speaker 1>the press secretary. The driver is intuition. The press secretary's

0:22:48.080 --> 0:22:50.840
<v Speaker 1>job is not to seek truth, it's to defend the

0:22:50.880 --> 0:22:54.480
<v Speaker 1>position the driver already took. And the press secretary is

0:22:54.560 --> 0:22:57.639
<v Speaker 1>brilliant at its job. It can find evidence for anything,

0:22:57.760 --> 0:23:00.760
<v Speaker 1>It can construct a compelling case for any position, not

0:23:00.840 --> 0:23:04.600
<v Speaker 1>because the position is correct, because that's what press secretaries do.

0:23:05.280 --> 0:23:07.800
<v Speaker 1>This means that when you're in an argument with someone

0:23:08.080 --> 0:23:12.160
<v Speaker 1>about values, about any charge topic, you're not watching two

0:23:12.240 --> 0:23:17.200
<v Speaker 1>rational minds clash. You're watching two press secretaries perform. Neither

0:23:17.240 --> 0:23:20.720
<v Speaker 1>one is seeking truth. Both are defending the intuition that

0:23:20.880 --> 0:23:24.320
<v Speaker 1>was already there before the first word was spoken. But

0:23:24.480 --> 0:23:26.840
<v Speaker 1>here's the part that should change how you engage with

0:23:26.960 --> 0:23:35.879
<v Speaker 1>everyone you disagree with. Height identify six moral foundations care, fairness, liberty, loyalty, authority,

0:23:36.080 --> 0:23:40.000
<v Speaker 1>and sanctity that function like taste buds for moral judgment.

0:23:40.440 --> 0:23:45.000
<v Speaker 1>Different people in different cultures wait these foundations differently. Liberals

0:23:45.040 --> 0:23:49.000
<v Speaker 1>tend to wait care and fairness heavily, and discount loyalty, authority,

0:23:49.040 --> 0:23:53.040
<v Speaker 1>and sanctity. Conservatives tend to wait all six more equally.

0:23:53.440 --> 0:23:57.679
<v Speaker 1>Neither configuration is wrong. They're different moral palettes. And the

0:23:57.720 --> 0:24:00.200
<v Speaker 1>person you think is insane, the person who's view who

0:24:00.320 --> 0:24:03.280
<v Speaker 1>make no sense to you, whose positions seem cruel or

0:24:03.359 --> 0:24:07.920
<v Speaker 1>naive or backwards, is not operating without morality. They're operating

0:24:07.920 --> 0:24:11.800
<v Speaker 1>on a different combination of the same moral ingredients you use.

0:24:12.240 --> 0:24:15.840
<v Speaker 1>They're tasting the same meal with a different tongue. After

0:24:15.880 --> 0:24:19.240
<v Speaker 1>this book, I stopped trying to win arguments, because winning

0:24:19.280 --> 0:24:24.320
<v Speaker 1>an argument means convincing someone's press secretary, which changes nothing. Instead,

0:24:24.359 --> 0:24:28.200
<v Speaker 1>I started trying to understand which moral foundations the other

0:24:28.280 --> 0:24:31.840
<v Speaker 1>person was weighing most heavily. What are they actually protecting,

0:24:32.280 --> 0:24:35.280
<v Speaker 1>What value are they afraid of losing? What do they

0:24:35.320 --> 0:24:38.560
<v Speaker 1>care about that I'm not seeing the moment you understand

0:24:38.600 --> 0:24:42.280
<v Speaker 1>someone's moral foundation, even if you disagree with their conclusion,

0:24:42.760 --> 0:24:46.280
<v Speaker 1>something shifts. They stop seeming like an idiot to you.

0:24:46.760 --> 0:24:50.159
<v Speaker 1>They become a person navigating the same complex world with

0:24:50.240 --> 0:24:54.719
<v Speaker 1>a different moral instrument panel. And that shift from dismissal

0:24:54.800 --> 0:24:59.760
<v Speaker 1>to understanding is not weakness. It's the beginning of actual wisdom.

0:25:00.119 --> 0:25:03.280
<v Speaker 1>Book number nine is the Bargo Gita. Here's the lesson.

0:25:03.720 --> 0:25:06.159
<v Speaker 1>You have the right to the work, but never to

0:25:06.200 --> 0:25:09.160
<v Speaker 1>the fruit of the work. And this single idea makes

0:25:09.200 --> 0:25:11.800
<v Speaker 1>every other book on this list makes sense. I told

0:25:11.800 --> 0:25:13.439
<v Speaker 1>you at the beginning to stay for this one. It's

0:25:13.480 --> 0:25:16.679
<v Speaker 1>a conversation between a warrior named Origin and his charity,

0:25:16.760 --> 0:25:20.040
<v Speaker 1>a Krishna, who also happens to be God. Origin is

0:25:20.080 --> 0:25:23.040
<v Speaker 1>standing on a battlefield about to enter a war, and

0:25:23.080 --> 0:25:28.400
<v Speaker 1>he's paralyzed not by fear, but by overthinking his calculating outcomes,

0:25:28.440 --> 0:25:31.639
<v Speaker 1>weighing consequences, trapped in the infinite loop of what if

0:25:31.680 --> 0:25:35.919
<v Speaker 1>I'm wrong? Sound familiar. Christian's instruction to Origin, the central

0:25:35.920 --> 0:25:38.879
<v Speaker 1>teaching of the entire text, is contained in one verse,

0:25:39.200 --> 0:25:43.240
<v Speaker 1>chapter two, verse forty seven, and it is, without exaggeration,

0:25:43.600 --> 0:25:47.000
<v Speaker 1>the single most powerful operating instruction I have ever encountered.

0:25:47.760 --> 0:25:50.000
<v Speaker 1>You have the right to your work, but never to

0:25:50.080 --> 0:25:52.679
<v Speaker 1>the fruit of the work. Let not the fruit of

0:25:52.800 --> 0:25:56.960
<v Speaker 1>action be your motive, nor let your attachment be inaction.

0:25:57.320 --> 0:25:59.720
<v Speaker 1>Now think about that again slowly, and let me explain it.

0:26:00.280 --> 0:26:03.520
<v Speaker 1>You have the right to the work. You control the work,

0:26:03.560 --> 0:26:07.600
<v Speaker 1>You control the process. You don't control the result. The

0:26:07.640 --> 0:26:10.879
<v Speaker 1>work is where all your focus should be, because the

0:26:10.920 --> 0:26:14.840
<v Speaker 1>result is something you don't have full control over. Here's

0:26:14.840 --> 0:26:17.359
<v Speaker 1>what this looks like in practice. It doesn't mean you

0:26:17.480 --> 0:26:20.960
<v Speaker 1>don't care about results. It doesn't mean you don't have goals.

0:26:21.440 --> 0:26:23.880
<v Speaker 1>It means you do the work with everything you have,

0:26:23.960 --> 0:26:27.320
<v Speaker 1>full effort, full presence, full integrity, and then you open

0:26:27.320 --> 0:26:30.600
<v Speaker 1>your hands. Whatever comes back comes back. If the result

0:26:30.680 --> 0:26:32.600
<v Speaker 1>is what you hope for, good. If it isn't, also

0:26:32.680 --> 0:26:35.560
<v Speaker 1>good because your self worth was never attached to it,

0:26:35.880 --> 0:26:38.639
<v Speaker 1>your identity was never riding on it. You did the work.

0:26:38.680 --> 0:26:41.480
<v Speaker 1>That's the only thing that was ever yours. Most of

0:26:41.560 --> 0:26:43.840
<v Speaker 1>us can't do this. Most of us need the result

0:26:43.880 --> 0:26:46.600
<v Speaker 1>to validate the effort. I work so hard so I

0:26:46.680 --> 0:26:49.840
<v Speaker 1>deserve the outcome. But when we work that way, we

0:26:49.880 --> 0:26:52.879
<v Speaker 1>often get depleted if we don't get the outcome. The

0:26:52.920 --> 0:26:57.080
<v Speaker 1>Geita doesn't say stop wanting. It says stop needing the

0:26:57.119 --> 0:26:59.080
<v Speaker 1>result to be the way you want it to be.

0:27:00.080 --> 0:27:02.199
<v Speaker 1>To award it, but don't need it to be the

0:27:02.240 --> 0:27:04.800
<v Speaker 1>way you want it to be, because the moment you

0:27:04.880 --> 0:27:07.479
<v Speaker 1>need it to be a certain way, you've handed your

0:27:07.520 --> 0:27:11.400
<v Speaker 1>piece to a variable you don't control. Book number ten

0:27:11.680 --> 0:27:15.960
<v Speaker 1>is Breadth by James Nestor. Here's the lesson. The most

0:27:15.960 --> 0:27:19.199
<v Speaker 1>powerful tool you have for changing your mental state is

0:27:19.240 --> 0:27:21.800
<v Speaker 1>not in your mind. It's the thing you've been doing

0:27:21.920 --> 0:27:25.720
<v Speaker 1>wrong forty thousand times a day. I'm ending with this

0:27:25.720 --> 0:27:29.200
<v Speaker 1>book because after nine books about the mind, how it thinks,

0:27:29.240 --> 0:27:32.240
<v Speaker 1>how it decides, how it deceives, how it suffers, this

0:27:32.280 --> 0:27:35.120
<v Speaker 1>book lands you back in the body, and that's exactly

0:27:35.119 --> 0:27:37.639
<v Speaker 1>where you need to end up. James Nestor is a

0:27:37.680 --> 0:27:41.879
<v Speaker 1>journalist who spent years investigating something so basic, so overlooked,

0:27:42.040 --> 0:27:45.160
<v Speaker 1>so absurdly fundamental, that the fact we ignore it should

0:27:45.160 --> 0:27:49.399
<v Speaker 1>embarrass us. Breathing the thing you do approximately twenty thousand

0:27:49.440 --> 0:27:51.639
<v Speaker 1>times a day, the thing you've never been taught to

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<v Speaker 1>do correctly, the thing that is, according to the research

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<v Speaker 1>nest To compiles, the single most direct lever you have

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<v Speaker 1>for altering your nervous system, your cognitive function, your stress response,

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<v Speaker 1>your sleep, and your emotional state. Here's the finding from

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<v Speaker 1>the book that I think about every single day. Nestor

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<v Speaker 1>participated in a study at Stanford where participants had their

0:28:14.680 --> 0:28:18.560
<v Speaker 1>noses completely blocked for ten days, forcing them to breathe

0:28:18.600 --> 0:28:23.000
<v Speaker 1>exclusively through their mouths. Within days, not weeks, their blood

0:28:23.040 --> 0:28:28.680
<v Speaker 1>pressure increased, their heart rate variably tanked, their stress hormone spiked,

0:28:28.960 --> 0:28:33.679
<v Speaker 1>their sleep quality collapsed, their cognitive performance measurably declined. They

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<v Speaker 1>experienced anxiety, brain frog and exhaustion from changing nothing in

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<v Speaker 1>their lives except the pathway through which air entered their body.

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<v Speaker 1>Then they switched back to nasal breathing and every single

0:28:45.960 --> 0:28:50.040
<v Speaker 1>metric reversed. This should stop you in your tracks. Nasal

0:28:50.080 --> 0:28:54.080
<v Speaker 1>breathing versus mouth breathing. That was the variable, and it

0:28:54.160 --> 0:28:58.840
<v Speaker 1>shifted everything to science is extensive. Nasal breathing filters and

0:28:58.920 --> 0:29:04.320
<v Speaker 1>humidifies air, increases nitric oxide production, which dilates blood vessels

0:29:04.360 --> 0:29:08.960
<v Speaker 1>and improves oxygen absorption, activates the parasympathetic nervous system, and

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<v Speaker 1>engages the diaphragm in a way that mouth breathing does not.

0:29:13.280 --> 0:29:16.200
<v Speaker 1>The body is the foundation and The single fastest way

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<v Speaker 1>to change the state of your body is the thing

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<v Speaker 1>you're doing right now as you watch this without thinking

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<v Speaker 1>about it. The breath. Slow it down, breathe through your nose,

0:29:26.400 --> 0:29:32.680
<v Speaker 1>extend the excel five seconds in seven seconds out the

0:29:32.720 --> 0:29:35.960
<v Speaker 1>way you breathe while you work, while you drive, while

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<v Speaker 1>you speak, while you work out will change your life.

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<v Speaker 1>I'm so glad you watch this video. I hope that

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<v Speaker 1>you will take a moment to dive into one of

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<v Speaker 1>these books this month. Let me know in the comments

0:29:46.640 --> 0:29:48.880
<v Speaker 1>which one you're excited to read. I can't wait to

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<v Speaker 1>see what you learn. Thank you for being here. Remember

0:29:51.800 --> 0:29:54.200
<v Speaker 1>on forever in your corner and I'm always rooting for you.

0:29:54.480 --> 0:29:57.480
<v Speaker 1>If you love this episode, you'll enjoy my interview with

0:29:57.560 --> 0:30:00.760
<v Speaker 1>doctor Daniel Ahman on how to change your lif by

0:30:00.880 --> 0:30:03.880
<v Speaker 1>changing your brain. They don't do things until someone's mad

0:30:03.920 --> 0:30:07.920
<v Speaker 1>at them to get it done. They need stress in

0:30:08.320 --> 0:30:13.080
<v Speaker 1>order to get stuff done, and that just makes everybody

0:30:13.080 --> 0:30:14.280
<v Speaker 1>around them stressed.