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Speaker 1: The majors pulsate with that tension. As you mentioned earlier,

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Speaker 1: they become more major, like they have more meaning and

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Speaker 1: so let's see it like these next three months are

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Speaker 1: gonna tell us a lot.

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Speaker 2: But it's also a throws.

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Speaker 1: Into sharp relief that the events that matter are not

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Speaker 1: on the PGA Tour or on livcol there are these

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Speaker 1: other things, and that's another structural problem for the game.

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Speaker 1: So yeah, it's it's thank god the Masters this year,

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Speaker 1: all these background issues will subside for at least four

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Speaker 1: days and we can just enjoy the competition.

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Speaker 2: But then as soon as.

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Speaker 1: It's over, who wins and who loses takes on different

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Speaker 1: shades of meaning. So uh, it's it's a fascinating moment.

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Speaker 1: I mean, and it's not.

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Speaker 2: It's just it's not done that got daunts.

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Speaker 3: Can't get them and not the thing what I'm thinking about,

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Speaker 3: can't get them out the thing well I'm thinking about.

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Speaker 1: All right, Hello and welcome back to another fire drill.

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Speaker 1: It's been a little it's been a minute here with

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Speaker 1: the Matt Janella. We are excited to kick off Masters week.

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Speaker 1: Talk about a whole bunch of things.

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Speaker 4: Hi, Matt Alan, great to be with you. As always

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Speaker 4: and excited to hear about what you know. I think

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Speaker 4: a lot of people have been asking you us and

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Speaker 4: it's time.

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Speaker 1: Indeed, Yeah, we're gonna we're gonna focus on what's happening

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Speaker 1: to professional golf and what's happening with the company. But

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Speaker 1: let's just real quick redirect folks if you haven't had

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Speaker 1: a chance to listen to Matt's episodic podcast about lab Hutters,

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Speaker 1: which is it's more than a golf story. It's really

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Speaker 1: a cool business story. It's about entrepreneurship, it's about dream

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Speaker 1: and there's all these colorful characters who come in and

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Speaker 1: out of the tale. Why did you want to tell

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Speaker 1: this story?

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Speaker 2: Matt? Just give a little tease.

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Speaker 4: I said it in part one. I had no intent

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Speaker 4: of actually an eight part. Now it's actually a nine

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Speaker 4: part of dropping a bonus today as we're recording this

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Speaker 4: in which you get, you know, a little more reflections

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Speaker 4: and anecdotes from people like Kelly Slater on Surfing Ireland.

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Speaker 4: But I you know, as I said in part one,

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Speaker 4: I was introduced to this concept of lab putter in

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Speaker 4: the January twenty nineteen PGA Merchandise show, in which an

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Speaker 4: old college friend told me to meet this guy, Sam

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Speaker 4: Hahn and see this revolutionary product that he was selling.

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Speaker 4: I'm not, as you know, I'm not an equipment geek.

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Speaker 4: I've had the same putter for like fourteen years. I

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Speaker 4: saw what was presented to me as the revealer, which

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Speaker 4: I've learned a lot about since, and I just I

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Speaker 4: didn't I really kind of didn't comprehend what I was seeing.

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Speaker 4: Cut two years later and knowing what we know about

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Speaker 4: Lucas Glover, having seen what we've seen from Lucas Glover

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Speaker 4: with a horrific case of the yips playing out you

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Speaker 4: know on TV with tight you know, zoomed in cameras

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Speaker 4: that culminated with push putting, to have him go from

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Speaker 4: that at the beginning of twenty twenty three to eventually

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Speaker 4: winning back to back PGA Tour events, the Windom And

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Speaker 4: and the FedEx the start of the playoffs, and I

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Speaker 4: was like, wait, is this the putter that I saw

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Speaker 4: back in twenty and led to a phone call to

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Speaker 4: Sam Han, the CEO and co owner, which led to

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Speaker 4: Bill Pressey, which led to Von Taylor and Jeff Sloman

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Speaker 4: and Tim Wilkinson and Brett Rumford and Kelly Slater and

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Speaker 4: Adam Scott, and you know people like Jason who's now

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Speaker 4: you know, this kind of mental coach, and Mac Barnhart,

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Speaker 4: Michael Simps, I mean, eighteen interviews later, and to your point,

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Speaker 4: it is so much more than just a story about

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Speaker 4: a putter. It's it's all those things that you mentioned,

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Speaker 4: and it also kind of I just think it gives

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Speaker 4: people hope who have struggled on putting surfaces in life

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Speaker 4: in general. I mean, it just it's you know, at

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Speaker 4: the core of it, it's it, you know. In One

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Speaker 4: of the sweet things is that Lucas Glover kind of

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Speaker 4: shows his kids that what he preaches to them and

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Speaker 4: what we all preach to our kids is don't give up,

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Speaker 4: grind it out. You know, hard work eventually pays off.

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Speaker 4: And he did that and showed them and and that

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Speaker 4: story is just one of many stories that's told in

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Speaker 4: this series.

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Speaker 1: Yeah, no, it it was really really well and I

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Speaker 1: would anyone who's listened to this, I would encourage you

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Speaker 1: to go back and check that out. Another thing that

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Speaker 1: you might look at that will accentuate your enjoyment of

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Speaker 1: this particular podcast is Bloomberg Business Week rang me up

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Speaker 1: and asked if I would write a story about the

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Speaker 1: chaotic state of professional golf and really get granular on

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Speaker 1: the money, the finances, the details.

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Speaker 2: And it was a fun challenge. Of course, I said, Yes.

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Speaker 1: The editor is a good friend of my book editor,

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Speaker 1: and he's a golfer. The deadline of the piece was

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Speaker 1: built around his trip to Pinehurst, you know he was

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Speaker 1: He said, I never get to get golf stories in

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Speaker 1: the magazine.

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Speaker 2: I'd love for you to do this one. And so

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Speaker 2: it was a fun challenge.

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Speaker 1: I'm it's linked on my Twitter and of course you

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Speaker 1: can find it through any of the Bloomberg business Week

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Speaker 1: channels as well.

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Speaker 2: And so I sent it to Matt.

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Speaker 1: He's got a sneak preview of it, and one of it

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Speaker 1: seems like a good jumping off point to talk about

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Speaker 1: where we are. You know, the Masters is kind of

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Speaker 1: this inflection point where we're getting all the players together

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Speaker 1: for the first time since last July.

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Speaker 2: You have all the best players in the same place.

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Speaker 2: Although shout out Taylor Gooch, he's getting left behind.

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Speaker 1: And all the all the power brokers, all the ballers,

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Speaker 1: shot callers are hanging out under the tree like there's

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Speaker 1: never going to be any movement on the So called

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Speaker 1: framework agreement. You would think that Masters we could could

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Speaker 1: push it along. And so Matt, you read the story

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Speaker 1: kind of what's on your mind and what do you

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Speaker 1: want to know more about?

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Speaker 4: I want to know more about all of it. And

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Speaker 4: the April Fools jokes about Taylor Gooch getting a last

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Speaker 4: minute invitation to the Masters were I mean, cruel and

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Speaker 4: unusual but delicious but also you know, slightly funny. And

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Speaker 4: before we get to that, I just want to also

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Speaker 4: just pay a few bills here and just thank Dormy Workshop,

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Speaker 4: the quality leather goods company, Canadian Base, the Bishop Brothers

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Speaker 4: who have become good friends of ours, big supporters of

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Speaker 4: what we do and how we do it. We can't

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Speaker 4: thank them enough for their partnership. And we'll get to

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Speaker 4: more of how we're going to evolve that partnership later

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Speaker 4: on in this podcast. But shout out to Dormy Workshop

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Speaker 4: and if you go to Dormy Workshop dot com and

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Speaker 4: see all their quality leather goods, especially their headcovers, double bags,

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Speaker 4: putter covers, of which some of is available at Firepitcollective

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Speaker 4: dot com. If you go to Dormy Workshop dot com

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Speaker 4: and use fire Pit fifteen, you get a fifteen percent

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Speaker 4: discount off your next purchase.

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Speaker 2: So just thank you for that. I'm always I'm always

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Speaker 2: so hasty. Sorry, sorry, Dormy. I love you guys too.

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Speaker 1: I didn't mean the gloss over that that's important.

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Speaker 4: Now to the to the good stuff here as it

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Speaker 4: relates to your story, your reporting. And again I say

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Speaker 4: this all the time, I just don't know where we

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Speaker 4: are in this world of golf without your your grit,

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Speaker 4: your grind, your reporting, your spine through all of this,

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Speaker 4: as you've taken shrapnel from from from it from so

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Speaker 4: many different directions. It seems like you can't write something

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Speaker 4: without equally pissing off both sides every time you hit send,

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Speaker 4: which boggles my mind. It just means to me that

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Speaker 4: people I think want the truth, but maybe they don't

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Speaker 4: actually like reading it or seeing it or hearing it.

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Speaker 4: And I just I just marvel at at at at

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Speaker 4: your professionalism and your willingness to just do what you

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Speaker 4: do and how you do it. So on that note,

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Speaker 4: the state of men's professional golf specifically is as you know,

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Speaker 4: as told by Alan Schipnutt.

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Speaker 1: It's it's it's messier than it's ever been. I mean, no,

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Speaker 1: you know, everyone wants a resolution, and there was this

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Speaker 1: this fantasy floating around that they're gonna they're gonna have

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Speaker 1: everything worked out by the masters. I mean, the end

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Speaker 1: of twenty four might be ambitious. There's so many moving parts,

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Speaker 1: and the SSG investment into PGA Tour enterprises has just

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Speaker 1: muddied the waters because you know, which.

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Speaker 4: Is just to explain that for a second, SSG investment

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Speaker 4: really quick for people who don't yeah.

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Speaker 1: Yeah, if you haven't been following this on a granular level,

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Speaker 1: the PGA Tour and Live Golf had got into this

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Speaker 1: this death spiral of you know, mutually assured destruction. Neither

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Speaker 1: business was going to work. Live is hemorrhaging money. The

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Speaker 1: tour product has been badly devalued, the sponsors were fleeing,

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Speaker 1: so they kind of recognize that. And that was what

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Speaker 1: the framework agreement came out, you know now nine months ago,

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Speaker 1: saying all right, we'll drop the lawsuits and we're going

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Speaker 1: to find a way to work together. But that was

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Speaker 1: that was It was not a legal document. It was

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Speaker 1: basically like a handshake saying, okay, we'll drop the lawsuits

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Speaker 1: and we'll figure out it. Anything else, we'll figure that

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Speaker 1: out later. And Of course, as it became more clear

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Speaker 1: that it was just aspirational and there was there was

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Speaker 1: no teeth, there was no penalty if either side walked away,

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Speaker 1: then all the sharks started circling from Wall Street and

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Speaker 1: Silicon Valley and even Hollywood, and ultimately the tour had eleven,

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Speaker 1: you know, twenty different parties signed NDAs. Eleven submitted bids

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Speaker 1: to invest in this new PG Tour Enterprises, which kind

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Speaker 1: of reshapes the old fashioned, outdated model of the tour

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Speaker 1: where it was just a pass the organization that kind

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Speaker 1: of collected money, gave it to the players into charity,

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Speaker 1: but could never really invest in itself. I mean, the

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Speaker 1: mandate of the tour has always been whatever you make,

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Speaker 1: you have to give away either to the players or

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Speaker 1: to charity. They couldn't they couldn't do any long term

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Speaker 1: strategic investment to grow the business as a five oh

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Speaker 1: one C six. So by becoming PG Tour Enterprises, a

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Speaker 1: for profit company, now all the ideas they've had through

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Speaker 1: the years, but they could act on. They finally have

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Speaker 1: that ability. And so the partner they chose in this SSG,

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Speaker 1: which is this consortium of team owners like John Henry,

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Speaker 1: the Red Sox and Arthur Blank of the Falcons and

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Speaker 1: these private equity superstars. These guys put in a billion

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Speaker 1: and a half dollars right away, and that was for

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Speaker 1: which is not public but they will find out, is

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Speaker 1: for an eleven point five percent stake in the new company.

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Speaker 1: The tour can access another one point five billion dollars

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Speaker 1: by selling off more equity, and it doesn't have to

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Speaker 1: be all at once if they because basically this first

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Speaker 1: billion and a half is just going to the players

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Speaker 1: just as a reward for those who didn't leave and

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Speaker 1: go to live. So they took this money. They had

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Speaker 1: to make the players hole the guys who turned down

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Speaker 1: live and stayed.

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Speaker 2: But now if.

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Speaker 1: They are going to actually grow their business, they're going

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Speaker 1: to need more money. So they can sell off another

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Speaker 1: or five percent and take another eight hundred million.

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Speaker 2: And and so.

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Speaker 1: The mandate of the story, because it was for you know,

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Speaker 1: Bloomberg Business Week, was to understand the business.

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Speaker 2: And I learned a heck of a lot. And I

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Speaker 2: talked to top.

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Speaker 1: Executives on both tours Live and PGA Tour, talk to

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Speaker 1: players on both sides of the Great Divide.

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Speaker 2: I talked to some independent analysts and.

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Speaker 4: Wait players still talk. I thought they've been told I

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Speaker 4: have to talk to you. I can't believe you're actually

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Speaker 4: still talking to players.

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Speaker 1: I know that it's funny that there's that perception. I mean,

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Speaker 1: both of the Phil Book and the Live, Live and

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Speaker 1: Let Die actually increased my credibility with players. What i've

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Speaker 1: what I've ad.

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Speaker 4: Course, you're one of the few people who are actually

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Speaker 4: fighting for something outside the top twenty players in the world. Like,

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Speaker 4: who who is their voice if it's not you.

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Speaker 2: Yeah, it's interesting.

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Speaker 1: I went to what it used to be the Honda

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Speaker 1: Classic in Palm Beach Guards now it's the whatever Cognizant,

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Speaker 1: whatever lame title has and I did so many interviews

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Speaker 1: and it was actually funny.

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Speaker 2: Here Dixon was in the vicinity where I was doing

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Speaker 2: a lot of the interviews. He's like, wow, you talked

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Speaker 2: to everybody.

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Speaker 1: I said, well, that's my job, and like, you know,

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Speaker 1: a member of the play of the board of directors

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Speaker 1: gave me a hug at the end of our interview.

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Speaker 2: He's like, he's like, thanks for treating us fairly. It

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Speaker 2: was just funny.

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Speaker 1: So, yeah, players still talk to me, thankfully it all.

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Speaker 1: Sometimes it's more fun when they don't because then it

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Speaker 1: forces you to go other avenues. But yeah, I got

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Speaker 1: a lot of voices in this piece, and.

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Speaker 4: Some of them were actually on the record too, which.

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Speaker 2: Is very Yeah, yeah, most And so.

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Speaker 1: It is interesting, how is the tour going to make

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Speaker 1: money so it can it can it can grow their

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Speaker 1: business so all these private equity sharks can get their

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Speaker 1: money back and actually make a profit.

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Speaker 2: They don't have a great answer for that.

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Speaker 1: I mean, the SSG has been very patient and they

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Speaker 1: you know, the typical when private equity comes into a business,

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Speaker 1: the first thing they do is fire everybody and cut

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Speaker 1: costs and strip it down to its parts, and they

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Speaker 1: try and sell pieces off. And that's kind of how

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Speaker 1: they how they make their money. It's a ruthless game.

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Speaker 1: They have assurances that you know, from everyone at SSG

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Speaker 1: that they're in this for the long term. They're not

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Speaker 1: in a rush. They're not going to be looking at

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Speaker 1: quarterly reports for a while. And so, I mean one

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Speaker 1: of the things that the tour wants to do is

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Speaker 1: real estate, which is really interesting. You know that Rory

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Speaker 1: mentioned this to me. Some of the tour guys mentioned

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Speaker 1: it to me. They have this TPC network that they

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Speaker 1: can really grow they can gobble up distress courses, they

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Speaker 1: can rebrand it, they can sell housing like okay, that's

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Speaker 1: an interesting business.

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Speaker 4: They have.

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Speaker 1: They've invested a lot in what they're calling PGA Tour Studios,

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Speaker 1: which will come online the end of this year, and

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Speaker 1: a state of the art facility which a tour has

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Speaker 1: never had, where they can customize their feeds. Because the

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Speaker 1: tour creates the feed that the networks us. To a

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Speaker 1: large degree, it's been consolidated, but now they're going to

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Speaker 1: be able to custom it. So they can have a

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Speaker 1: special feed that goes to Korea that's in Korean with

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Speaker 1: Korean announcers that heavily shows the Korean players, and of

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Speaker 1: course they'll show the leaders as well. They can do

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Speaker 1: that for Japan, they can do that for Australia. They

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Speaker 1: have a plan to really make their product more appealing globally.

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Speaker 1: Now it's not easily monetizable right now because they're locked

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Speaker 1: into all these these rights deals they go through twenty thirty.

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Speaker 1: But if they create this much better entertainment product, they

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Speaker 1: will be able to cash in in you know, five

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Speaker 1: to six years when they negotiate the new deal.

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Speaker 2: And apparently ssg's.

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Speaker 4: Willing to wait.

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Speaker 1: I mean that may be the bonanza is thet the

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Speaker 1: next media rights deal, So you know, I asked they

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Speaker 1: really want to lean into gaming, and there's probably going

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Speaker 1: to be a moment in time where the PGA Tour

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Speaker 1: app you can place bets right on the site. They're

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Speaker 1: trying to figure that out. It's complex because different states

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Speaker 1: have different rules. And you know, if you're driving in

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Speaker 1: Georgia and you cross over to the Florida across the

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Speaker 1: invisible boundary into another state, you know, different states have

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Speaker 1: different rules that pass to be able to just shut

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Speaker 1: off in those scenarios. This is some complicated tech. But

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Speaker 1: you know, the most of the most valuable proprietary data

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Speaker 1: that the tour has shot link and there's some people

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Speaker 1: who want to basically make that a subscription service for betters,

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Speaker 1: and so all these degenerate betters who you know, golf

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Speaker 1: is the ultimate sport for gambling, right, It's dawned to

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Speaker 1: dusk four days a week, so.

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Speaker 4: You know, you make I mean every ship, it's like.

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Speaker 1: Yeah, so, and the data is so granular now and

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Speaker 1: you can bet on everything, so you could charge five

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Speaker 1: hundred dollars a year one thousand dollars a year and

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Speaker 1: a lot of people would subscribe to that. Now, talking

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Speaker 1: to the tour guys, they're like, everything that we decide

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Speaker 1: on going forward, it's a mix between how do we

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Speaker 1: maximize revenue and how do we not piss off fans

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Speaker 1: because people liked it just everyday fans like to look

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Speaker 1: at shot linked data too, So these are the tough

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Speaker 1: decisions they're going to have to make.

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Speaker 2: But you know, I got.

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Speaker 4: Something pissing off fans, That's that's at the core of

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Speaker 4: all of this. But I know we can get more

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Speaker 4: to that later, but go ahead.

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Speaker 2: Yeah.

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Speaker 1: You know Rory mcelright, I got someone on one time

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Speaker 1: with him, and you know, he said, we've got to

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Speaker 1: make every tournament an event. Every tournament has to be

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Speaker 1: like the Phoenix Open. We have to bring in non

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Speaker 1: golf fans and we have to we have to grow

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Speaker 1: our audience. We have to make it fun and make

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Speaker 1: it a party and have music. And of course I

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Speaker 1: mentioned this to Lee Westwood and the look on his

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Speaker 1: face was just priceless, because of course that's what Liv's

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Speaker 1: been trying to do all along. They've been criticized for it,

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Speaker 1: but you know, the products are merging, right, Like the

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Speaker 1: tour product is looking more and more like Live in

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Speaker 1: that they're trying to get all the players together for

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Speaker 1: these big money events with no cuts, small fields they're

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Speaker 1: gonna try and leaning on the entertainment aspects.

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Speaker 2: So.

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Speaker 1: Each each tour is kind of helping the other one evolve.

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Speaker 1: And on the live side, you know, certainly they are

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Speaker 1: their banking on selling their franchises, which there's many jokes

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Speaker 1: about who's going to want to buy the four aces,

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Speaker 1: but in their mind there is there is a market

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Speaker 1: out there. And the the TGL, you know, the Tech

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Speaker 1: Golf League that's obviously the air went out of that one,

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Speaker 1: literally and figuratively they're going to launch it next year.

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Speaker 2: But also even.

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Speaker 1: What's what's happening in sports at large. I mean, you

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Speaker 1: see the investment from private equity into every professional sport,

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Speaker 1: and you know, Goldman, Sachs and these other big companies

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Speaker 1: have now have dedicated sports divisions, and you look at

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Speaker 1: what what teams are selling for across the board. They

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Speaker 1: feel like Live, they are confident they're going to be

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Speaker 1: able to find buyers and they feel like they I mean,

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Speaker 1: the guys have told me and I leave them up

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Speaker 1: to a point that there's been a big uptick in

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Speaker 1: interest in the last six months because you know, eight

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Speaker 1: of the events this year for Live are going to

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Speaker 1: go international. They're going to go to Korea for the

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Speaker 1: first time, They're going to Hong Kong. They're definitely gonna

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Speaker 1: get a Japan tournament on the schedule for next year.

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Speaker 1: And in those markets, there's a lot of there's a

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Speaker 1: lot of wealthy people who are dying to get into

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Speaker 1: professional sports and have a have a you know, a

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Speaker 1: toe hold in American sports. But you can't buy the

365
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Speaker 1: Dallas Cowboys because that's that's eight billion dollars and you know,

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Speaker 1: the owners unofficially only want to sell to other Americans, right,

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Speaker 1: They're like, there's the collusion not to allow foreign buyers

368
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Speaker 1: in it to some degree. But Live will happily sell

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Speaker 1: you one of their teams for three or four or

370
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Speaker 1: five hundred million dollars. And now you're part of this

371
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Speaker 1: sports ecosystem. Now you have access to the public investment

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Speaker 1: fund and all the deals that can come with that.

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Speaker 1: You get to party on the yacht with Dustin and Paulina.

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Speaker 1: Like I do think that Lives gonna be able to

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Speaker 1: sell their franchises and that's how the public Investment fund

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Speaker 1: gets their money back. Because there's thirteen teams now on

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Speaker 1: Live Golf. They put John Rams together real quick. They're

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Speaker 1: going to have two more expansion teams at some point,

379
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Speaker 1: and so that that's fifteen teams, and if they sell

380
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Speaker 1: them for let's say three hundred million dollars, that's four

381
00:20:20,920 --> 00:20:24,399
Speaker 1: point five billion. The PIF gets seventy five percent of that.

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00:20:24,440 --> 00:20:26,399
Speaker 1: You know, they would get their money back in a hurry.

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Speaker 2: So that's a big part of it.

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Speaker 4: But can I can I just can I just ye.

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Speaker 2: Jump in and interrupt his monologue? Please I I.

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Speaker 4: Because you're you're you're you're sort of painting. You're trying

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Speaker 4: to paint a picture for me and us of like

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Speaker 4: how this might ultimately be pieced together. You're talking about

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Speaker 4: you know, TV contract so distribution, you know, sale teams,

390
00:20:58,800 --> 00:21:03,760
Speaker 4: you know, how how the investors might actually get you know,

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Speaker 4: make this make sense that an actual business standpoint. The

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Speaker 4: thing to me is, you know, at some point, is

393
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Speaker 4: there going to be a point where it's too late?

394
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Speaker 4: So Tiger forty eight, Phil like fifty what is he

395
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Speaker 4: fifty three? You know, John Rahm is not being seen

396
00:21:26,680 --> 00:21:30,120
Speaker 4: unless he's really playing at the the The actual eyeballs

397
00:21:30,280 --> 00:21:36,359
Speaker 4: on the men's professional game is in the nose of

398
00:21:36,400 --> 00:21:42,720
Speaker 4: that plane is pointing directly at the ground. And you

399
00:21:42,880 --> 00:21:49,840
Speaker 4: have the most interesting protagonists off to this other league.

400
00:21:50,520 --> 00:21:55,120
Speaker 4: They got their money. Whether that's they're still ambitious from

401
00:21:55,119 --> 00:21:59,200
Speaker 4: a professional golf standpoint and trying to win things, we'll

402
00:21:59,200 --> 00:22:03,000
Speaker 4: find out over time. I'm but they're not being They're

403
00:22:03,000 --> 00:22:06,960
Speaker 4: not really even being seen. The guys who are being

404
00:22:07,080 --> 00:22:10,960
Speaker 4: seen by the core audience at this point who watch

405
00:22:11,160 --> 00:22:13,760
Speaker 4: an actual PGA Tour event week in and week out

406
00:22:14,320 --> 00:22:19,879
Speaker 4: numbers down. Are you know, are are they that interesting?

407
00:22:20,240 --> 00:22:25,040
Speaker 4: Apparently not? There is no actual you know, Rory, I

408
00:22:25,080 --> 00:22:27,760
Speaker 4: love Rory, but he hasn't won He hasn't won a

409
00:22:27,800 --> 00:22:30,359
Speaker 4: major in in is it as eleven years?

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Speaker 2: I mean, what what are we going on? Yeah?

411
00:22:33,600 --> 00:22:37,560
Speaker 4: So I mean what what? At what point? And you

412
00:22:37,680 --> 00:22:43,199
Speaker 4: got YouTubers who are actually being seen in these these

413
00:22:43,320 --> 00:22:49,440
Speaker 4: these you know, raw videos by more people than who

414
00:22:49,560 --> 00:22:55,320
Speaker 4: watch men's professional golfers. That's that's the facts. Okay, So

415
00:22:55,400 --> 00:23:01,000
Speaker 4: at one point does this become like the ship has sailed?

416
00:23:01,119 --> 00:23:05,560
Speaker 4: It's too late, Like they they you can't continue to

417
00:23:05,760 --> 00:23:09,919
Speaker 4: slam the door on the customer's face and continue to

418
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Speaker 4: expect them to actually come back and want to frequent

419
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Speaker 4: your your business.

420
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Speaker 1: Yeah, that's the that's the existential threat to both both

421
00:23:20,840 --> 00:23:23,160
Speaker 1: tours right now is that they've turned off a lot

422
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Speaker 1: of fans and how how do they win them back?

423
00:23:26,440 --> 00:23:31,159
Speaker 4: Who wins them back? What format, what structure, what you

424
00:23:31,200 --> 00:23:37,359
Speaker 4: know aside from a live versus PGA tour, Ryder Cup

425
00:23:37,640 --> 00:23:42,360
Speaker 4: like this year, what you know? And the Majors. I've

426
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Speaker 4: always said we are going to get more major, but

427
00:23:45,520 --> 00:23:47,159
Speaker 4: we're going to find out if that's true. I mean,

428
00:23:47,200 --> 00:23:49,720
Speaker 4: I think the Masters always does what it does. But

429
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Speaker 4: after that, I mean, what you know, if Danny Willett

430
00:23:53,600 --> 00:23:56,400
Speaker 4: goes out and wins this Masters, what I mean?

431
00:23:57,160 --> 00:23:59,840
Speaker 2: Yeah, the TV ratings for this Masters are going to

432
00:23:59,880 --> 00:24:04,240
Speaker 2: be highly scrutinized. If you know.

433
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Speaker 1: One of the problems for the tour is that their

434
00:24:06,600 --> 00:24:10,800
Speaker 1: best players haven't played well this year. You know, George

435
00:24:10,840 --> 00:24:13,760
Speaker 1: speedth Justin Thomas, gone down the list, Colin Morrik k

436
00:24:13,760 --> 00:24:15,720
Speaker 1: how like, all these guys haven't won a tournament and

437
00:24:16,640 --> 00:24:19,320
Speaker 1: there's reason to question where they are in their careers

438
00:24:19,359 --> 00:24:21,879
Speaker 1: because you look at Speed, He's won twice in like

439
00:24:22,080 --> 00:24:24,800
Speaker 1: seven years, Thomas has been in a nose dive, just

440
00:24:24,840 --> 00:24:27,520
Speaker 1: fired bones or parted ways with We don't know exactly

441
00:24:27,520 --> 00:24:29,879
Speaker 1: how that played out yet, but you know, Marik cow

442
00:24:29,960 --> 00:24:32,640
Speaker 1: has won once in three years. Like, these guys are

443
00:24:32,680 --> 00:24:36,280
Speaker 1: just struggling in general, not just this year, but overall.

444
00:24:37,119 --> 00:24:40,720
Speaker 1: Scheffler has become this dominant force. And what's not to

445
00:24:41,000 --> 00:24:44,240
Speaker 1: like except for the fact he doesn't Scotty Scheffler is

446
00:24:44,240 --> 00:24:46,000
Speaker 1: the guy we all want to marry our daughter, right.

447
00:24:46,080 --> 00:24:49,120
Speaker 1: He's like wholesome and god fearing and just a wonderful

448
00:24:49,160 --> 00:24:52,960
Speaker 1: human being. But he doesn't inspire any passion in fans. Really,

449
00:24:53,000 --> 00:24:56,560
Speaker 1: he's just two aw shucks. There's no energy, there's no

450
00:24:56,680 --> 00:25:02,680
Speaker 1: mojo there. And so yeah, the tour is in trouble

451
00:25:02,760 --> 00:25:06,240
Speaker 1: because their products has suffered. They've lost a lot of

452
00:25:06,280 --> 00:25:08,920
Speaker 1: big names, they've lost a lot of personality, they've lost

453
00:25:08,920 --> 00:25:13,320
Speaker 1: the anti heroes. You know, they're banking on just the

454
00:25:13,440 --> 00:25:15,760
Speaker 1: legacy the tour that if you win the La Open

455
00:25:15,800 --> 00:25:18,080
Speaker 1: or you win Pebble Beats, you're a big deal. But

456
00:25:18,720 --> 00:25:21,680
Speaker 1: the fans are kind of voting with their feet, and

457
00:25:22,080 --> 00:25:24,600
Speaker 1: the ratings show that that's not necessarily the case. They

458
00:25:24,640 --> 00:25:27,160
Speaker 1: want to watch Stars at Stars that drive the bus

459
00:25:27,240 --> 00:25:29,640
Speaker 1: and the tour does not have enough of them right now.

460
00:25:30,040 --> 00:25:33,400
Speaker 4: Well, so that's that's what I so, you know, I

461
00:25:33,480 --> 00:25:37,840
Speaker 4: think listening to Rory, and again, I love that you

462
00:25:37,880 --> 00:25:41,000
Speaker 4: said Rory mentioned to me because obviously in full swing,

463
00:25:41,280 --> 00:25:44,080
Speaker 4: it made it look like, you know, not only did

464
00:25:44,080 --> 00:25:45,720
Speaker 4: the tour not let you be a part of that,

465
00:25:45,840 --> 00:25:49,320
Speaker 4: but it seemed like Rory wanted nothing to do with you,

466
00:25:49,359 --> 00:25:51,560
Speaker 4: which I love the fact that, you know, you talk

467
00:25:51,600 --> 00:25:55,520
Speaker 4: to him multiple times. It seems to me he of

468
00:25:55,600 --> 00:25:58,679
Speaker 4: all people, has seen the light. He has seen he

469
00:25:58,720 --> 00:26:02,639
Speaker 4: has been is been flip flopped on right. He was

470
00:26:02,720 --> 00:26:06,879
Speaker 4: the poster child for you know, this partnership with Tiger

471
00:26:07,000 --> 00:26:12,760
Speaker 4: and thus the institution that is the PGA Tour. Tiger's

472
00:26:12,760 --> 00:26:15,840
Speaker 4: out protecting his you know, eighty two wins and you know,

473
00:26:16,200 --> 00:26:19,960
Speaker 4: essentially his legacy. Rory is there to be his. You know,

474
00:26:20,040 --> 00:26:23,479
Speaker 4: Batman and Robin were there. Rory gets thrown under the bus,

475
00:26:24,000 --> 00:26:26,560
Speaker 4: dragged around. We saw him say, you know, at this point,

476
00:26:26,560 --> 00:26:28,600
Speaker 4: I don't really actually give a shit what you guys do.

477
00:26:29,119 --> 00:26:31,199
Speaker 4: You know, he said that in full swing. That was

478
00:26:31,200 --> 00:26:33,159
Speaker 4: probably the most one of the most compelling moments of

479
00:26:33,280 --> 00:26:36,919
Speaker 4: that of this season in which he just seems just

480
00:26:37,359 --> 00:26:40,919
Speaker 4: you know, exhausted by all of it. Yeah, and and

481
00:26:40,920 --> 00:26:44,360
Speaker 4: and and seeing the writing on the wall and him

482
00:26:44,440 --> 00:26:48,560
Speaker 4: saying this is making no sense. Look at look at football,

483
00:26:49,320 --> 00:26:53,160
Speaker 4: you know, ratings versus golf ratings. Look at the money.

484
00:26:53,200 --> 00:26:56,680
Speaker 4: You know, three guys at the Players Championship tied for

485
00:26:56,800 --> 00:26:59,720
Speaker 4: second and walked away with one point nine million dollars.

486
00:26:59,800 --> 00:27:02,400
Speaker 4: I know one was I think Xander shaffe I can't

487
00:27:02,440 --> 00:27:05,480
Speaker 4: take three guys finished second and walked away with almost

488
00:27:05,480 --> 00:27:08,800
Speaker 4: two million dollars each. I don't even know who they are,

489
00:27:09,440 --> 00:27:14,080
Speaker 4: and and certainly know that they didn't justify that kind

490
00:27:14,119 --> 00:27:18,760
Speaker 4: of paycheck for that four rounds of golf with those

491
00:27:18,800 --> 00:27:21,959
Speaker 4: types of ratings. It makes absolutely zero sense. So if

492
00:27:22,000 --> 00:27:26,520
Speaker 4: you're Rory McElroy and the rumors are swoln an, why

493
00:27:26,640 --> 00:27:30,000
Speaker 4: wouldn't you, you know, you've already been fucked over by

494
00:27:30,080 --> 00:27:34,360
Speaker 4: the tour and all that the leadership. Why wouldn't you

495
00:27:34,600 --> 00:27:38,800
Speaker 4: make sure you take the money and just like make

496
00:27:38,840 --> 00:27:42,160
Speaker 4: this a tipping point and then actually have it see

497
00:27:42,200 --> 00:27:45,160
Speaker 4: if you can actually then dig in and figure out

498
00:27:45,200 --> 00:27:48,600
Speaker 4: and force people to do something that looks like it's

499
00:27:48,720 --> 00:27:51,719
Speaker 4: a decision being made for the greater good of the

500
00:27:51,760 --> 00:27:55,160
Speaker 4: future of men's professional golf and it better be fast.

501
00:27:55,840 --> 00:27:58,080
Speaker 1: Yeah, Rory's a fascinating character in all of this, and

502
00:27:58,760 --> 00:28:01,040
Speaker 1: you know he helped reach ape the tour that that

503
00:28:01,040 --> 00:28:05,400
Speaker 1: player meeting that the hym and Tiger led in Wilmington

504
00:28:06,080 --> 00:28:09,080
Speaker 1: in the summer of twenty two when that was basically

505
00:28:09,160 --> 00:28:12,240
Speaker 1: the first time the tour fought back and was trying

506
00:28:12,240 --> 00:28:14,760
Speaker 1: to match the live golf dollar for dollar, and that's

507
00:28:14,800 --> 00:28:19,639
Speaker 1: when the elevated events were born. And you know, now Rory,

508
00:28:19,680 --> 00:28:23,280
Speaker 1: he's he's he has a little bit of buyer's remorse,

509
00:28:23,359 --> 00:28:25,240
Speaker 1: Like he said, maybe we pushed too hard, and maybe

510
00:28:25,280 --> 00:28:28,320
Speaker 1: we held the tour ransom a little too much, and

511
00:28:28,520 --> 00:28:31,600
Speaker 1: they've given too much to the players because, as you mentioned, Matt,

512
00:28:32,320 --> 00:28:35,280
Speaker 1: professional golfers are now the most overpaid athletes in the world.

513
00:28:37,040 --> 00:28:40,520
Speaker 1: It's not even close because the money they're making versus

514
00:28:40,920 --> 00:28:44,120
Speaker 1: the audience they deliver. If you do dollar to fan,

515
00:28:44,480 --> 00:28:47,200
Speaker 1: they would have the worst ratio in sports. Like and

516
00:28:47,240 --> 00:28:49,800
Speaker 1: you know this quote that Rory said that's in this

517
00:28:49,880 --> 00:28:51,760
Speaker 1: Business Week story is you know, guys want to be

518
00:28:51,760 --> 00:28:57,400
Speaker 1: paid like NFL quarterbacks, but you know they're they're their

519
00:28:57,480 --> 00:29:02,200
Speaker 1: ratings are fifty times ours. So it's that there's gonna

520
00:29:02,200 --> 00:29:03,840
Speaker 1: be a correction in the marketplace.

521
00:29:03,840 --> 00:29:05,760
Speaker 2: It's just a question of when it comes and how.

522
00:29:05,880 --> 00:29:10,240
Speaker 1: But and you know now now, and Rory gave me

523
00:29:10,280 --> 00:29:13,160
Speaker 1: some details on the on how the equity is gonna

524
00:29:13,160 --> 00:29:15,160
Speaker 1: be distributed. You know, they have this list and they've

525
00:29:15,200 --> 00:29:17,760
Speaker 1: got these algorithms. Told me Tiger's number one. Of course

526
00:29:17,800 --> 00:29:20,200
Speaker 1: he's number two. He said, Phil would have been number two,

527
00:29:20,200 --> 00:29:22,120
Speaker 1: but he's out now. And you know, these guys are

528
00:29:22,120 --> 00:29:25,400
Speaker 1: gonna get another bonanza on this equity. It doesn't invest

529
00:29:25,440 --> 00:29:28,600
Speaker 1: for eight years and they're still figuring out the mechanics

530
00:29:28,640 --> 00:29:31,000
Speaker 1: how you can buy and sell. Guys will get more

531
00:29:31,040 --> 00:29:35,560
Speaker 1: grants going forward. It's gonna have value, but how much

532
00:29:35,720 --> 00:29:38,720
Speaker 1: is not entirely known or understood.

533
00:29:39,160 --> 00:29:42,520
Speaker 4: Means these guys get older. Meanwhile, these guys get older

534
00:29:42,600 --> 00:29:46,040
Speaker 4: and their results get worse. Like it. You know, golfers

535
00:29:46,080 --> 00:29:49,960
Speaker 4: don't just stay great. You know, it is a actual

536
00:29:50,120 --> 00:29:54,320
Speaker 4: round to round, shot to shot experience. We've seen people disappear.

537
00:29:54,440 --> 00:29:57,880
Speaker 4: Why why are we just left to assume that these

538
00:29:58,120 --> 00:30:01,960
Speaker 4: names just stay great, like unless there's an actual system

539
00:30:02,040 --> 00:30:06,680
Speaker 4: that brings people through and you get fresh blood and

540
00:30:06,760 --> 00:30:11,720
Speaker 4: new stories and new characters. You literally each year young

541
00:30:11,880 --> 00:30:14,120
Speaker 4: and you you become extinct.

542
00:30:14,720 --> 00:30:17,760
Speaker 1: I mean, if you pull the PGA Tour executives on

543
00:30:17,800 --> 00:30:20,600
Speaker 1: who who they want to win this Masters, Roy would

544
00:30:20,640 --> 00:30:23,160
Speaker 1: be the obvious choice, but I think probably Ludvig Aber

545
00:30:23,320 --> 00:30:25,760
Speaker 1: would be the number two choice because they need they

546
00:30:25,760 --> 00:30:26,760
Speaker 1: need more stars.

547
00:30:27,280 --> 00:30:30,080
Speaker 2: But Ludwig gets the the.

548
00:30:29,880 --> 00:30:32,120
Speaker 1: Golf nerds excited. But I don't think he has any

549
00:30:32,160 --> 00:30:36,160
Speaker 1: crossover appeal yet. That's why you need this breakthrough to

550
00:30:36,840 --> 00:30:39,960
Speaker 1: at a big, big tournament. But who were you know

551
00:30:40,080 --> 00:30:43,360
Speaker 1: Nick Dunlap, who of course won as an amateur this

552
00:30:43,480 --> 00:30:47,400
Speaker 1: year and now is a pro great player, but I

553
00:30:47,440 --> 00:30:50,920
Speaker 1: covered him with the US Amateur. There's a charisma deficit there,

554
00:30:51,000 --> 00:30:53,120
Speaker 1: Like he's going to be a very good tour player,

555
00:30:53,160 --> 00:30:55,440
Speaker 1: he's not going to be a crossover star.

556
00:30:55,640 --> 00:31:00,320
Speaker 4: Like minting the Woods is the the next Tiger Woods

557
00:31:00,360 --> 00:31:03,600
Speaker 4: is the only hope. And that that takes time. That

558
00:31:03,720 --> 00:31:06,080
Speaker 4: you know, I mean, these guys have gone out, you know,

559
00:31:06,680 --> 00:31:10,440
Speaker 4: getting to three majors, four majors, five majors, that's really

560
00:31:11,120 --> 00:31:15,800
Speaker 4: that's all my career. That's compelling. But fifteen majors and

561
00:31:15,880 --> 00:31:21,400
Speaker 4: eighty two wins, that's what was the transcendent moment. That's

562
00:31:21,600 --> 00:31:24,120
Speaker 4: why these guys are all getting and this guy is

563
00:31:24,200 --> 00:31:27,120
Speaker 4: forty eight and broken in so many different ways shapes

564
00:31:27,160 --> 00:31:31,120
Speaker 4: and forms, and you know what.

565
00:31:31,000 --> 00:31:34,480
Speaker 1: I mean, Tim Fincham tried to leverage Tiger Woods and

566
00:31:34,560 --> 00:31:37,640
Speaker 1: make golf a mainstream sport and that's why the wuc's

567
00:31:37,640 --> 00:31:42,120
Speaker 1: were invented, the new TV contracts, and even with when

568
00:31:42,200 --> 00:31:46,400
Speaker 1: Tiger in his prime, golf never quite got there. And now,

569
00:31:46,440 --> 00:31:49,840
Speaker 1: of course he's in the bottom of the ninth for Tiger,

570
00:31:49,960 --> 00:31:51,000
Speaker 1: like we can all see that.

571
00:31:51,480 --> 00:31:54,000
Speaker 4: And he's getting his money now, I mean he's yeah.

572
00:31:54,440 --> 00:31:57,640
Speaker 1: Yeah, he's he's kind of getting this these emeritis paychecks

573
00:31:57,680 --> 00:32:01,320
Speaker 1: for you know, it's the pit money. And he's going

574
00:32:01,400 --> 00:32:03,440
Speaker 1: to get these equity grants. That's a thank you for

575
00:32:03,480 --> 00:32:07,160
Speaker 1: all that you did, for being alive, I mean now yeah,

576
00:32:07,280 --> 00:32:10,200
Speaker 1: but like for surviving all these accidents. Like how much

577
00:32:10,320 --> 00:32:12,880
Speaker 1: value is Tiger going to drive going forward? You know,

578
00:32:13,000 --> 00:32:16,360
Speaker 1: probably not a ton, And the TGL is interesting and

579
00:32:16,400 --> 00:32:19,040
Speaker 1: that's a way to keep Tiger in the spotlight and

580
00:32:19,600 --> 00:32:21,040
Speaker 1: talking to I'm not.

581
00:32:21,040 --> 00:32:22,640
Speaker 2: Really excited about that product.

582
00:32:23,200 --> 00:32:25,760
Speaker 1: Some people, maybe you know, you mentioned the YouTubers, like

583
00:32:25,800 --> 00:32:29,040
Speaker 1: maybe all the people who watch these YouTubers play golf

584
00:32:29,040 --> 00:32:31,160
Speaker 1: will turn into TGL and that will be the next

585
00:32:31,200 --> 00:32:34,320
Speaker 1: generation of golf fans that will help the sports survive.

586
00:32:34,400 --> 00:32:34,880
Speaker 2: Who knows.

587
00:32:35,400 --> 00:32:38,040
Speaker 1: But interestingly, when talking to the from of the Top

588
00:32:38,040 --> 00:32:40,760
Speaker 1: Live executive, I said, to the TGL kind of hurt

589
00:32:40,760 --> 00:32:43,160
Speaker 1: you guys, like, you know, they it's team golf. It's

590
00:32:43,200 --> 00:32:46,000
Speaker 1: something different. It's younger, it's jazzier, Like it seems like

591
00:32:46,000 --> 00:32:47,600
Speaker 1: they kind of stole your thunder.

592
00:32:47,640 --> 00:32:49,160
Speaker 2: They said, no, we think the.

593
00:32:49,120 --> 00:32:53,200
Speaker 1: TGL is great for Live because it introduces this team

594
00:32:53,240 --> 00:32:55,640
Speaker 1: concept in a larger way. It kind of validates the

595
00:32:55,680 --> 00:32:59,720
Speaker 1: idea of teams. It makes team golf part of this conversation.

596
00:33:00,000 --> 00:33:03,240
Speaker 1: And they think that when the TGL launches, which is

597
00:33:03,240 --> 00:33:05,400
Speaker 1: now going to be January of twenty five, that that

598
00:33:05,560 --> 00:33:07,880
Speaker 1: helps Live. So I thought that was an interesting perspective.

599
00:33:08,000 --> 00:33:10,160
Speaker 1: They may be right or they may be wrong, but

600
00:33:11,880 --> 00:33:15,080
Speaker 1: you know, how how do you grow this audience. So

601
00:33:15,200 --> 00:33:17,520
Speaker 1: one thing that Live announced that no one paid attention to,

602
00:33:17,600 --> 00:33:20,480
Speaker 1: but I think is actually very cool is that And

603
00:33:20,520 --> 00:33:22,400
Speaker 1: it was a big deal because they're partnering with with Google,

604
00:33:22,440 --> 00:33:24,880
Speaker 1: which is obviously the most blue chip company in the world,

605
00:33:25,600 --> 00:33:28,720
Speaker 1: and it's already being beta tested and by this summer.

606
00:33:29,520 --> 00:33:31,240
Speaker 1: On the live app, you're gonna be able to watch

607
00:33:31,440 --> 00:33:35,840
Speaker 1: every shot of every player, and that's a quantum leap

608
00:33:35,920 --> 00:33:39,240
Speaker 1: forward for golf coverage. You know, we get it at

609
00:33:39,280 --> 00:33:42,400
Speaker 1: the Players Championship. The Masters, you can sort of do

610
00:33:42,480 --> 00:33:44,400
Speaker 1: it somewhat on delay. You know, if you go to

611
00:33:45,760 --> 00:33:48,920
Speaker 1: Masters dot com or dot org I can't remember which one,

612
00:33:48,920 --> 00:33:50,040
Speaker 1: whatever their website is.

613
00:33:50,960 --> 00:33:53,040
Speaker 4: You can. And then they became Calm.

614
00:33:53,360 --> 00:33:55,200
Speaker 2: I think that's right. Yeah, then you go.

615
00:33:55,840 --> 00:33:58,240
Speaker 1: You can watch it every shot, but it's slightly delayed,

616
00:33:58,360 --> 00:34:01,560
Speaker 1: and it's just like bang bang. It's it's a great

617
00:34:01,560 --> 00:34:03,400
Speaker 1: tool for reporters because you go out walk for two

618
00:34:03,400 --> 00:34:05,960
Speaker 1: hours and see everything you missed, but it's more like

619
00:34:06,080 --> 00:34:09,240
Speaker 1: highlight highlight highlight. It's not the real EBB and flow

620
00:34:09,239 --> 00:34:13,160
Speaker 1: of around and so live doing that is a huge

621
00:34:13,200 --> 00:34:18,040
Speaker 1: thing for the sport as a concept, and so talking

622
00:34:18,080 --> 00:34:20,920
Speaker 1: to the people at PGA Tour Studios, they will have

623
00:34:20,960 --> 00:34:23,000
Speaker 1: the ability to do that by the end of this year.

624
00:34:23,000 --> 00:34:24,640
Speaker 1: On the PGA Tour, I said, that's amazing.

625
00:34:24,680 --> 00:34:25,200
Speaker 4: I can't wait.

626
00:34:25,440 --> 00:34:29,200
Speaker 1: Like, well, we're kind of locked into these contracts, you know,

627
00:34:29,280 --> 00:34:31,400
Speaker 1: we're gonna have to roll it out very slowly. I

628
00:34:31,440 --> 00:34:34,000
Speaker 1: was like, guys, the toothpastes is out of the tube. Like,

629
00:34:34,040 --> 00:34:36,200
Speaker 1: if you want to stay relevant, you need to give

630
00:34:36,239 --> 00:34:38,520
Speaker 1: the fans what they want. Like, well, you know it's

631
00:34:38,520 --> 00:34:41,959
Speaker 1: gonna come online very slowly, a little bit each year.

632
00:34:42,160 --> 00:34:43,920
Speaker 1: You know, we have we have our partners.

633
00:34:44,000 --> 00:34:45,960
Speaker 2: It's like, I.

634
00:34:45,920 --> 00:34:49,279
Speaker 4: Would think you would take some of that money that

635
00:34:49,320 --> 00:34:54,319
Speaker 4: they're getting and instead of like continuing to pad the

636
00:34:54,360 --> 00:35:00,200
Speaker 4: player's bank accounts, they actually spend you something, ripping up

637
00:35:00,200 --> 00:35:04,439
Speaker 4: these contracts, paying out the contracts. That's what I said, Yeah,

638
00:35:04,800 --> 00:35:06,400
Speaker 4: buy these guys out, but it's not.

639
00:35:06,440 --> 00:35:08,880
Speaker 1: You know, the tour gets seven hundred million dollars a

640
00:35:08,960 --> 00:35:12,520
Speaker 1: year from its TV partners. That's real money. But my

641
00:35:12,600 --> 00:35:16,960
Speaker 1: whole thing is why not find a way to make

642
00:35:17,000 --> 00:35:20,919
Speaker 1: it work for everyone? So if you could, you could

643
00:35:20,920 --> 00:35:23,880
Speaker 1: partner with with ESPN on the street you already do

644
00:35:23,960 --> 00:35:27,040
Speaker 1: on the streaming, give them the technology, they can charge more,

645
00:35:27,160 --> 00:35:29,560
Speaker 1: you can split the difference and the fans get what

646
00:35:29,600 --> 00:35:32,400
Speaker 1: they want. But that mentality like we can actually do

647
00:35:32,520 --> 00:35:34,799
Speaker 1: this and it would be amazing, but we're not going

648
00:35:34,840 --> 00:35:36,600
Speaker 1: to give it to the fans because we've got a

649
00:35:36,640 --> 00:35:38,440
Speaker 1: contract for the next six years.

650
00:35:38,800 --> 00:35:39,759
Speaker 2: It's like, oh, it's so.

651
00:35:39,880 --> 00:35:45,080
Speaker 1: Maddening, but you know this is how Live and the

652
00:35:45,160 --> 00:35:47,960
Speaker 1: tour this push pull of trying to improve the product,

653
00:35:48,000 --> 00:35:49,560
Speaker 1: like we may actually see that.

654
00:35:50,160 --> 00:35:52,200
Speaker 4: Well, tell me, tell me about the Roy because that

655
00:35:52,200 --> 00:35:54,880
Speaker 4: that Rory anecdote that you shared with me that's not

656
00:35:55,080 --> 00:36:00,680
Speaker 4: in your story about his hyper awareness and an investment

657
00:36:00,719 --> 00:36:04,200
Speaker 4: into F one and you know that was real to me.

658
00:36:04,600 --> 00:36:05,400
Speaker 2: Yeah.

659
00:36:05,480 --> 00:36:08,040
Speaker 1: Yeah, there wasn't room for this, but Rory's invested in

660
00:36:08,080 --> 00:36:10,000
Speaker 1: an F one team. He went to the race in

661
00:36:10,120 --> 00:36:14,960
Speaker 1: Austin somewhat recently and one of his takeaways was is

662
00:36:15,040 --> 00:36:20,279
Speaker 1: incredible how much the drivers give of themselves. They do

663
00:36:20,360 --> 00:36:23,720
Speaker 1: all this corporate entertaining, they do all these meeting greets

664
00:36:23,719 --> 00:36:29,400
Speaker 1: with fans. It's just so much of their workday is

665
00:36:29,800 --> 00:36:36,160
Speaker 1: interfacing with customers essentially. And and so Rory does have

666
00:36:36,200 --> 00:36:37,640
Speaker 1: a big picture of view. I said, well, that's what

667
00:36:37,680 --> 00:36:39,319
Speaker 1: you need to bring to the tour, right, because now

668
00:36:39,360 --> 00:36:41,279
Speaker 1: you guys own a piece of this business, you have

669
00:36:41,360 --> 00:36:46,680
Speaker 1: to grow the business. And he said he said, I said,

670
00:36:46,719 --> 00:36:49,680
Speaker 1: sounds easy, right, And he went haha ha ha ha,

671
00:36:50,280 --> 00:36:53,560
Speaker 1: like this big theatrical laugh, because it's like getting tour

672
00:36:53,640 --> 00:36:58,120
Speaker 1: players to buy into this even though they now own

673
00:36:58,120 --> 00:36:59,880
Speaker 1: a piece of the business. It's such a different men,

674
00:37:01,000 --> 00:37:03,960
Speaker 1: and so the tour has been trying to educate as

675
00:37:03,960 --> 00:37:07,279
Speaker 1: players about these equity grants. Every week they get an

676
00:37:07,320 --> 00:37:12,040
Speaker 1: email that has a link to a video that it's

677
00:37:12,080 --> 00:37:16,160
Speaker 1: an explainer, and then it has like this kind of

678
00:37:16,200 --> 00:37:19,040
Speaker 1: this PDF that explains it. There's been at least five

679
00:37:19,520 --> 00:37:21,840
Speaker 1: and one of the player directors four of these to

680
00:37:21,880 --> 00:37:23,680
Speaker 1: me and he's like, tell me what's in here? He

681
00:37:23,719 --> 00:37:25,960
Speaker 1: hasn't even looked at it. And so like I asked

682
00:37:26,160 --> 00:37:28,759
Speaker 1: Tom Hogy, you know, one of my favorite guys on

683
00:37:28,800 --> 00:37:30,320
Speaker 1: tours kind of this good old boys, like, can you

684
00:37:30,360 --> 00:37:31,120
Speaker 1: explain the equity?

685
00:37:31,160 --> 00:37:32,919
Speaker 2: He's like, I have no idea. He's like, I don't

686
00:37:32,920 --> 00:37:33,439
Speaker 2: even care.

687
00:37:33,560 --> 00:37:36,440
Speaker 1: He's like whatever, He's like, he's like, you just got

688
00:37:36,480 --> 00:37:38,520
Speaker 1: to play good and everything works out. Like okay, Well

689
00:37:38,520 --> 00:37:40,600
Speaker 1: that's Tom Hogy, who I love. But you know again,

690
00:37:40,800 --> 00:37:42,480
Speaker 1: So then I went to Luke List he's really smart,

691
00:37:42,520 --> 00:37:44,920
Speaker 1: went to Vanderbilt. You know, I think he has a

692
00:37:44,960 --> 00:37:47,040
Speaker 1: finance degree. I was like, Luke explained the equity to

693
00:37:47,080 --> 00:37:48,360
Speaker 1: Me's like, oh, I have no idea, haven't looked at

694
00:37:48,400 --> 00:37:48,840
Speaker 1: that stuff.

695
00:37:49,080 --> 00:37:50,200
Speaker 2: It's like unbelievable.

696
00:37:50,800 --> 00:37:53,000
Speaker 1: They are giving you a piece of the business and

697
00:37:53,040 --> 00:37:54,840
Speaker 1: all these guys are thinking about is just how to

698
00:37:54,840 --> 00:37:57,440
Speaker 1: make an eight footer, which on some level is probably

699
00:37:57,440 --> 00:37:58,760
Speaker 1: the right way.

700
00:37:58,560 --> 00:37:59,200
Speaker 2: To approach it.

701
00:37:59,239 --> 00:38:02,160
Speaker 1: But this notion that these players are going to buy

702
00:38:02,200 --> 00:38:05,680
Speaker 1: into this new structure, that they are owners, owner, operators

703
00:38:05,680 --> 00:38:08,040
Speaker 1: of the tour and they need to grow the pie

704
00:38:08,160 --> 00:38:11,160
Speaker 1: for each other and for their investors, that's a whole

705
00:38:11,160 --> 00:38:15,239
Speaker 1: different mentality shift. And someone like Rory sees it, and

706
00:38:15,280 --> 00:38:18,080
Speaker 1: you know, that's what he said, Like that's why he

707
00:38:18,120 --> 00:38:20,960
Speaker 1: played at Cognizant in Palm Beach. He's like, it's a

708
00:38:21,000 --> 00:38:24,520
Speaker 1: new sponsor. I want to support them. I now own

709
00:38:24,520 --> 00:38:27,240
Speaker 1: a piece of this business. Like, you know, that's pretty cool.

710
00:38:27,760 --> 00:38:30,480
Speaker 1: But how many guys are going to have that level

711
00:38:30,560 --> 00:38:33,480
Speaker 1: of buying That remains to be seen.

712
00:38:33,719 --> 00:38:40,839
Speaker 4: And I gotta say, I mean, I love Rory, and

713
00:38:42,120 --> 00:38:47,560
Speaker 4: because he does, he does seem to be always trying

714
00:38:47,719 --> 00:38:51,239
Speaker 4: to do the right thing. He you know, whether you

715
00:38:51,280 --> 00:38:56,279
Speaker 4: agree or disagree or like or I do think that

716
00:38:56,360 --> 00:38:59,480
Speaker 4: he just continues to strike me as someone who actually

717
00:39:00,480 --> 00:39:04,600
Speaker 4: is trying to do the right thing. I don't think he's,

718
00:39:05,120 --> 00:39:08,960
Speaker 4: you know, focused on growing his own bank account. I

719
00:39:08,960 --> 00:39:13,000
Speaker 4: think he's actually trying to figure out a solution to

720
00:39:13,400 --> 00:39:16,680
Speaker 4: almost the detriment of his results or his own game,

721
00:39:16,840 --> 00:39:19,839
Speaker 4: and his and and and he subjects himself to all

722
00:39:19,840 --> 00:39:23,640
Speaker 4: this ridicule. I just I actually feel for him.

723
00:39:23,800 --> 00:39:27,240
Speaker 1: Yeah, but it's but it's it's instructive that I agree

724
00:39:27,239 --> 00:39:29,839
Speaker 1: with what everything you said. But he also cut bait

725
00:39:29,960 --> 00:39:31,960
Speaker 1: on being part of the tour leadership.

726
00:39:32,320 --> 00:39:35,000
Speaker 4: Well, I win you after you get Yes, I wrote

727
00:39:35,040 --> 00:39:37,720
Speaker 4: it by them because you get screwed. I mean, because

728
00:39:37,719 --> 00:39:40,200
Speaker 4: he was like, that's city. I mean, he you know,

729
00:39:40,520 --> 00:39:43,880
Speaker 4: I don't blame him. Yeah, that's how bad.

730
00:39:43,719 --> 00:39:46,640
Speaker 1: That Monahan and and his cronies have screwed this whole

731
00:39:46,640 --> 00:39:49,880
Speaker 1: thing up. Like they lost Rory, who's your most passionate

732
00:39:49,920 --> 00:39:53,160
Speaker 1: advocate and your biggest star and a guy who does

733
00:39:53,280 --> 00:39:54,839
Speaker 1: have this larger perspective.

734
00:39:55,400 --> 00:39:57,280
Speaker 2: And that's unbelievable.

735
00:39:59,160 --> 00:40:02,560
Speaker 4: I go back, gallent All, I always go back. We've

736
00:40:02,760 --> 00:40:06,239
Speaker 4: had this conversation, We've talked this out before, you know,

737
00:40:06,600 --> 00:40:12,160
Speaker 4: And I just keep thinking that all of this is

738
00:40:12,200 --> 00:40:16,560
Speaker 4: a byproduct of the sport in general, in which you

739
00:40:16,680 --> 00:40:20,520
Speaker 4: have to be so focused on yourself to truly make

740
00:40:22,160 --> 00:40:28,320
Speaker 4: it on the tour. To be a successful professional golfer,

741
00:40:28,360 --> 00:40:33,840
Speaker 4: you have to be so focused on yourself from the

742
00:40:33,920 --> 00:40:36,560
Speaker 4: get from the from the the jump at this point,

743
00:40:36,640 --> 00:40:39,040
Speaker 4: so we're going to get you know, you can't be

744
00:40:39,239 --> 00:40:43,279
Speaker 4: this well rounded human being that's in for the greater good.

745
00:40:43,520 --> 00:40:48,520
Speaker 4: And I do think this also, you know, materializes in

746
00:40:48,800 --> 00:40:53,239
Speaker 4: moments like the Ryder Cup in which European stars are

747
00:40:53,400 --> 00:40:58,120
Speaker 4: so have so much an easier time bonding and gelling

748
00:40:58,280 --> 00:41:02,480
Speaker 4: and being selfless and giving themselves to this team concept

749
00:41:02,920 --> 00:41:08,200
Speaker 4: because culturally they have done that, you know, all the

750
00:41:08,200 --> 00:41:10,240
Speaker 4: way up you know. And again, if you know anything

751
00:41:10,239 --> 00:41:14,319
Speaker 4: about Ireland and Irish culture, people don't let people get

752
00:41:14,320 --> 00:41:17,680
Speaker 4: big heads over there. You're you, You get ridiculed. If

753
00:41:17,719 --> 00:41:19,600
Speaker 4: you try to have a big eeo and get ahead

754
00:41:19,600 --> 00:41:21,799
Speaker 4: of yourself, people are there to knock you back and

755
00:41:22,160 --> 00:41:25,759
Speaker 4: straighten you out and keep you keep you grounded. And

756
00:41:25,760 --> 00:41:28,240
Speaker 4: and that's certainly what comes across with all of those

757
00:41:28,360 --> 00:41:31,440
Speaker 4: Irish greats. Uh and and there's a lot of them

758
00:41:31,440 --> 00:41:33,600
Speaker 4: for a country of five and a half million that

759
00:41:33,600 --> 00:41:35,440
Speaker 4: that you know, that have that have gone on to

760
00:41:35,480 --> 00:41:37,960
Speaker 4: be great at the game of golf. But back to

761
00:41:38,040 --> 00:41:42,800
Speaker 4: my point, like that, that mentality and that and without

762
00:41:42,840 --> 00:41:48,240
Speaker 4: a player's union, that left golf vulnerable to this essentially

763
00:41:48,280 --> 00:41:52,600
Speaker 4: hostile takeover by by the Saudis and by this, you know,

764
00:41:52,680 --> 00:41:56,480
Speaker 4: this concept money dangling. You know, hey, look over here,

765
00:41:56,640 --> 00:41:59,960
Speaker 4: shiny pennies. Uh, I'm going, I'm out, I'm over. You know,

766
00:42:00,480 --> 00:42:05,240
Speaker 4: it didn't take long to literally, you know, poke holes

767
00:42:05,360 --> 00:42:07,840
Speaker 4: into the bottom of the boat of this of this

768
00:42:07,960 --> 00:42:13,160
Speaker 4: big ship. The tour got caught, didn't take meetings, underestimated

769
00:42:13,160 --> 00:42:15,640
Speaker 4: their competition through all this, as you point out in

770
00:42:15,680 --> 00:42:18,160
Speaker 4: this story, all these different little you know, what would

771
00:42:18,200 --> 00:42:21,440
Speaker 4: Arnold Palmer say, you know, who was the original guy

772
00:42:21,440 --> 00:42:23,800
Speaker 4: who you know made a break from the page? Do

773
00:42:23,840 --> 00:42:26,440
Speaker 4: you know what I mean? Like all of this, all

774
00:42:26,480 --> 00:42:29,920
Speaker 4: of this individualistic mentality in it for me and not

775
00:42:30,040 --> 00:42:32,600
Speaker 4: the greater good, not the long term, not the good

776
00:42:32,600 --> 00:42:39,120
Speaker 4: of the sport. Unless you actually get people willing to

777
00:42:39,160 --> 00:42:43,680
Speaker 4: put all of that individual mentality aside and you kind

778
00:42:43,680 --> 00:42:46,640
Speaker 4: of strip everything away, you're not going to fix this.

779
00:42:47,480 --> 00:42:49,360
Speaker 4: And I don't see that happening.

780
00:42:49,760 --> 00:42:50,479
Speaker 2: That's a good point.

781
00:42:50,480 --> 00:42:52,320
Speaker 1: I mean, that was something actually that Shawn ol Flaherty,

782
00:42:52,320 --> 00:42:56,160
Speaker 1: who McElroy's manager, said, I was like, how vulnerable was

783
00:42:56,239 --> 00:42:59,960
Speaker 1: golf as an institution a sport if you could just

784
00:43:00,120 --> 00:43:02,000
Speaker 1: rupt and blow up the entire thing with you know,

785
00:43:02,080 --> 00:43:05,080
Speaker 1: a couple of billion dollars, like, you know, it was

786
00:43:06,560 --> 00:43:09,799
Speaker 1: it just because the pg Tour had a monopoly on

787
00:43:09,960 --> 00:43:13,719
Speaker 1: big time golf for so long. Any business without competition

788
00:43:13,800 --> 00:43:15,960
Speaker 1: gets a little stale, and we saw that in the

789
00:43:16,000 --> 00:43:20,680
Speaker 1: PGA Tour. The TV product's been terrible, The social media

790
00:43:20,719 --> 00:43:24,920
Speaker 1: offerings from the tour have been terrible. It's the unimaginative format,

791
00:43:25,040 --> 00:43:29,080
Speaker 1: just one seventy two hole slog after another, going going

792
00:43:29,080 --> 00:43:30,520
Speaker 1: to mediocre golf courses.

793
00:43:31,160 --> 00:43:35,480
Speaker 4: Feelings, Phil, Phil, Phil, Right, you know, all of all

794
00:43:35,520 --> 00:43:39,120
Speaker 4: of you you're saying is essentially what Phil was saying.

795
00:43:39,320 --> 00:43:43,400
Speaker 4: I know, and we know. And the truth is Phil

796
00:43:43,520 --> 00:43:46,560
Speaker 4: was actually in it for himself, for his own reasons,

797
00:43:46,920 --> 00:43:49,680
Speaker 4: trying to play it off like I'm actually fighting for

798
00:43:49,760 --> 00:43:52,000
Speaker 4: the greater good, which is such a crock of shit,

799
00:43:52,160 --> 00:43:54,520
Speaker 4: because we know he was right about We know the

800
00:43:54,560 --> 00:43:57,359
Speaker 4: real Phil. He was right about all of it. And

801
00:43:57,400 --> 00:44:00,319
Speaker 4: so you got to tip your cap to him for that.

802
00:44:00,920 --> 00:44:05,280
Speaker 4: And and and we as a breakout media company bumped

803
00:44:05,320 --> 00:44:07,800
Speaker 4: into a lot of the issues very you know, in

804
00:44:07,840 --> 00:44:09,920
Speaker 4: a small proportion. We'll get to that in a second,

805
00:44:10,120 --> 00:44:13,960
Speaker 4: but that was part of what our our ripe was

806
00:44:13,960 --> 00:44:16,520
Speaker 4: was like why are you being so controlling? Why aren't

807
00:44:16,560 --> 00:44:20,880
Speaker 4: you actually cultivating people coming in and trying to share

808
00:44:21,120 --> 00:44:24,359
Speaker 4: authentic and real story. He wanted a piece of his

809
00:44:24,480 --> 00:44:29,120
Speaker 4: own pie as a brand and and a marquee, you know,

810
00:44:29,200 --> 00:44:31,320
Speaker 4: player in the game as he was, you know, spading

811
00:44:31,360 --> 00:44:33,760
Speaker 4: out of his career. But you know what I'm saying

812
00:44:33,800 --> 00:44:36,240
Speaker 4: like that, that that's why we're here.

813
00:44:36,920 --> 00:44:41,600
Speaker 1: I mean, the tour still today on April fifth, twenty

814
00:44:41,640 --> 00:44:44,560
Speaker 1: twenty four. If you do any kind of fun content

815
00:44:44,560 --> 00:44:48,120
Speaker 1: on social media from and you have any bit of

816
00:44:48,160 --> 00:44:51,120
Speaker 1: their live action, or even if you pull something off

817
00:44:51,120 --> 00:44:54,600
Speaker 1: of the telecast like it'll you'll you'll hear from the

818
00:44:54,640 --> 00:44:57,000
Speaker 1: tours lawyers and you'll have to take it down. And

819
00:44:57,680 --> 00:44:59,799
Speaker 1: like they should, they should lower the guardrails and say

820
00:44:59,840 --> 00:45:02,920
Speaker 1: lit and every creator, every fan, just have fun, do

821
00:45:02,960 --> 00:45:07,279
Speaker 1: whatever you want. Like, but they're still living in you know,

822
00:45:07,760 --> 00:45:12,520
Speaker 1: nineteen ninety from And I get it. They want to

823
00:45:12,560 --> 00:45:16,200
Speaker 1: protect their their partners who pay them all this money.

824
00:45:16,200 --> 00:45:19,600
Speaker 1: But it's at the detriment of the fan base and

825
00:45:19,920 --> 00:45:21,120
Speaker 1: interest in the sport and.

826
00:45:21,600 --> 00:45:25,640
Speaker 4: The sponsors well yeah and so and the people who

827
00:45:25,719 --> 00:45:28,040
Speaker 4: spend the money and the fans.

828
00:45:28,640 --> 00:45:29,680
Speaker 2: I know, like.

829
00:45:31,239 --> 00:45:34,480
Speaker 1: It's just the whole sport needs a mentality shift and

830
00:45:35,040 --> 00:45:37,719
Speaker 1: you know, liv has tried to do that, like basically

831
00:45:38,200 --> 00:45:40,399
Speaker 1: they let the players do kind of whatever they want

832
00:45:40,440 --> 00:45:44,240
Speaker 1: out there. And you see, Bryson has a whole camera

833
00:45:44,320 --> 00:45:47,120
Speaker 1: crew for every practice round and for every every pro

834
00:45:47,239 --> 00:45:50,680
Speaker 1: am and they're always goofing off and doing stuff on

835
00:45:50,719 --> 00:45:54,560
Speaker 1: the range. Now it's suboptimal because Bryson is such a goofball.

836
00:45:54,560 --> 00:45:57,360
Speaker 1: He's not he's not really cool, and he's kind of

837
00:45:57,400 --> 00:45:59,640
Speaker 1: maybe the wrong guy to be leading this revolution, but

838
00:45:59,680 --> 00:46:04,880
Speaker 1: he's ring and.

839
00:46:03,239 --> 00:46:05,600
Speaker 4: He has the opportunity to try.

840
00:46:06,080 --> 00:46:09,719
Speaker 1: Yeah, exactly. But I mean, but we can talk about

841
00:46:09,760 --> 00:46:13,880
Speaker 1: this all day. The big question is what's going to happen?

842
00:46:14,400 --> 00:46:17,600
Speaker 1: Like how does this get fixed? And I asked everybody

843
00:46:17,600 --> 00:46:19,279
Speaker 1: the same question, like what is going to happen with

844
00:46:19,320 --> 00:46:22,840
Speaker 1: the framework agreement? And it was interesting because you know,

845
00:46:22,840 --> 00:46:26,000
Speaker 1: Peter Malnaughty. When I talked to him in at Cognizance,

846
00:46:26,680 --> 00:46:29,799
Speaker 1: he said, I'm confident that twelve months from now there

847
00:46:29,800 --> 00:46:32,640
Speaker 1: will be a deal that will be undergoing government scrutiny.

848
00:46:32,719 --> 00:46:35,080
Speaker 1: You know that we're going to get it done. And

849
00:46:35,080 --> 00:46:37,680
Speaker 1: then he flew out there on the tour jet with

850
00:46:37,719 --> 00:46:41,000
Speaker 1: all the other player directors and they met with Yasser

851
00:46:41,680 --> 00:46:44,000
Speaker 1: actually at Tiger's condo, which I thought was a detail

852
00:46:44,040 --> 00:46:46,160
Speaker 1: that nobody knew about. It was just a Tiger's condo,

853
00:46:46,320 --> 00:46:47,840
Speaker 1: which apparently in reredible.

854
00:46:47,520 --> 00:46:49,600
Speaker 4: Reporting, by the way, and the detail you have in

855
00:46:49,640 --> 00:46:51,840
Speaker 4: your story of this whole scene is amazing.

856
00:46:51,920 --> 00:46:55,799
Speaker 1: Yeah, I mean Tiger apparently Tiger's condo and albody has

857
00:46:55,880 --> 00:46:59,839
Speaker 1: like not a single bit of golf memorabilia, nothing about

858
00:47:00,040 --> 00:47:02,440
Speaker 1: his family. It's just it looks like an Airbnb rental.

859
00:47:02,480 --> 00:47:06,080
Speaker 1: It's this totally sterile place. Yeah, and they met with

860
00:47:06,120 --> 00:47:08,360
Speaker 1: you here and afterwards, you know, Manna, he told me,

861
00:47:08,920 --> 00:47:12,160
Speaker 1: I'm less confident. You know, the visions are not totally aligned.

862
00:47:12,200 --> 00:47:14,759
Speaker 1: Like he was impressed by Yasir and his warmth and

863
00:47:14,800 --> 00:47:17,520
Speaker 1: his humanity and the guy loves golf, and they had

864
00:47:17,640 --> 00:47:20,360
Speaker 1: nice conversations, but the vision of how to bring this

865
00:47:20,440 --> 00:47:21,160
Speaker 1: all together is.

866
00:47:21,560 --> 00:47:25,280
Speaker 4: Yeah, sears warmth and humanity, which is just an amazing statement,

867
00:47:25,480 --> 00:47:26,080
Speaker 4: I know, right.

868
00:47:26,360 --> 00:47:27,960
Speaker 2: I mean, he's a very charming guy.

869
00:47:28,000 --> 00:47:30,719
Speaker 1: He's very polished, and they went in there thinking, you know,

870
00:47:30,760 --> 00:47:34,759
Speaker 1: he was going to be this this adversary, but you know,

871
00:47:35,040 --> 00:47:37,120
Speaker 1: I've been around him at these pro ams on live

872
00:47:37,200 --> 00:47:41,000
Speaker 1: and he's a great schmoozer. So they got to feel that,

873
00:47:41,320 --> 00:47:46,080
Speaker 1: but they he's also a cold blooded businessman and he

874
00:47:46,120 --> 00:47:49,799
Speaker 1: comes from this culture where you know, saving face is

875
00:47:49,840 --> 00:47:52,759
Speaker 1: a big deal. And people on Live have told me

876
00:47:52,800 --> 00:47:55,759
Speaker 1: like he was pissed off that the tour consummated this

877
00:47:55,800 --> 00:47:59,080
Speaker 1: deal with SSG and not the PIFF, like that was

878
00:47:59,120 --> 00:48:01,959
Speaker 1: an insult to him. Yeah, think yeah, And now he's

879
00:48:02,000 --> 00:48:07,000
Speaker 1: pissed and so he's driving a harder bargain. And also,

880
00:48:07,080 --> 00:48:09,399
Speaker 1: what's at stake here, and this is where it gets

881
00:48:09,400 --> 00:48:13,880
Speaker 1: super interesting, is if the Piff is going to invest

882
00:48:14,040 --> 00:48:18,000
Speaker 1: in PG tour enterprises, what are the terms? And John Henry,

883
00:48:18,040 --> 00:48:21,680
Speaker 1: who's the leader for SSG, he wants the PIFF to

884
00:48:21,760 --> 00:48:25,800
Speaker 1: come in because he sees them as the biggest threat

885
00:48:25,800 --> 00:48:28,200
Speaker 1: to the tour rightfully, if they keep taking their best

886
00:48:28,200 --> 00:48:32,680
Speaker 1: players and keep damaging the tour. And so he's been

887
00:48:32,719 --> 00:48:36,839
Speaker 1: pushing for that to get done, which is significant. But

888
00:48:38,560 --> 00:48:43,560
Speaker 1: the players, now, some of them on the board who

889
00:48:44,600 --> 00:48:48,000
Speaker 1: think of themselves as business experts, now they're saying, well,

890
00:48:48,040 --> 00:48:52,279
Speaker 1: if we sell more equity to the Piff, we're diluting ourselves.

891
00:48:52,960 --> 00:48:56,239
Speaker 1: And so now they're starting to think selfishly like I

892
00:48:56,239 --> 00:48:58,400
Speaker 1: don't know, I'm not sure we want these investors like

893
00:48:58,400 --> 00:49:01,359
Speaker 1: we've got this money from ss gee, now we've got

894
00:49:01,400 --> 00:49:04,280
Speaker 1: to give away another eleven and a half or another

895
00:49:04,480 --> 00:49:06,280
Speaker 1: you know, twenty three percent.

896
00:49:06,280 --> 00:49:09,960
Speaker 2: To the to the piff. Then that's the.

897
00:49:09,800 --> 00:49:13,920
Speaker 1: Our pie keeps shrinking. And so that's become a source

898
00:49:13,960 --> 00:49:14,560
Speaker 1: of tension.

899
00:49:15,840 --> 00:49:21,719
Speaker 2: So you have the ego, you have the greed, you have.

900
00:49:21,680 --> 00:49:24,279
Speaker 1: This sort of misalignment on what it should look like

901
00:49:24,320 --> 00:49:26,840
Speaker 1: because yes, her is a true believer in Team Golf,

902
00:49:27,040 --> 00:49:31,359
Speaker 1: and the guys on the tour are like, yeah, it's

903
00:49:31,400 --> 00:49:38,200
Speaker 1: not really our thing. So and how who gets who

904
00:49:38,239 --> 00:49:41,200
Speaker 1: gets to run this thing becomes really a big deal.

905
00:49:41,239 --> 00:49:44,760
Speaker 1: I mean the framew agreement. But y'all sere in charge

906
00:49:44,800 --> 00:49:47,200
Speaker 1: of the of you know, he's the chairman of the board.

907
00:49:47,760 --> 00:49:49,919
Speaker 1: Does a guy like John Henry or Arthur Blank want

908
00:49:49,920 --> 00:49:53,200
Speaker 1: to have him as their boss? You know there used

909
00:49:53,239 --> 00:49:56,120
Speaker 1: to being the baller slash shot callar. Now you've got

910
00:49:56,120 --> 00:50:00,200
Speaker 1: this guy running the show. And if you take a

911
00:50:00,320 --> 00:50:04,920
Speaker 1: cold analysis of Live, I mean from a business standpoint,

912
00:50:05,840 --> 00:50:08,279
Speaker 1: as of now, it's been a colossal failure. Right, They've

913
00:50:08,320 --> 00:50:11,200
Speaker 1: poured billions of dollars into this thing. Now if they

914
00:50:11,239 --> 00:50:13,799
Speaker 1: can sell the franchises, they can get it back. But

915
00:50:13,920 --> 00:50:18,040
Speaker 1: from an operational standpoint. Year to year, you know, they're

916
00:50:18,080 --> 00:50:21,839
Speaker 1: spending eight hundred million dollars a year to put this

917
00:50:21,880 --> 00:50:26,760
Speaker 1: thing on and their revenue is at best ten percent

918
00:50:26,800 --> 00:50:27,040
Speaker 1: of that.

919
00:50:27,560 --> 00:50:30,160
Speaker 2: So the guys at SSGU who.

920
00:50:29,960 --> 00:50:33,080
Speaker 1: Are these really serious businessmen and serious bean counters, are like,

921
00:50:33,640 --> 00:50:35,400
Speaker 1: we're gonna take these guys on as a partner, Like

922
00:50:35,440 --> 00:50:38,759
Speaker 1: they can't run their business. And so you've got this

923
00:50:38,840 --> 00:50:41,719
Speaker 1: culture class, You've got these warring values.

924
00:50:41,800 --> 00:50:44,040
Speaker 2: You've got so.

925
00:50:44,040 --> 00:50:46,800
Speaker 1: Everyone feels like the Framek agreement is just on a

926
00:50:46,880 --> 00:50:50,400
Speaker 1: knife's edge, and no one is confident it's going to

927
00:50:50,480 --> 00:50:53,919
Speaker 1: get done. There's a faction that want it to get done.

928
00:50:54,680 --> 00:50:57,000
Speaker 1: And you know, talking to other the people who are

929
00:50:57,040 --> 00:50:59,600
Speaker 1: on the board of directors for the PGA tour, they

930
00:50:59,640 --> 00:51:03,600
Speaker 1: feel like Tiger has his position has evolved. Where he

931
00:51:03,719 --> 00:51:08,360
Speaker 1: was anti piff kind of you know, because Tiger's tribal

932
00:51:08,480 --> 00:51:13,080
Speaker 1: and he's vindictive, right, but now it's now it's pragmatic,

933
00:51:13,239 --> 00:51:15,359
Speaker 1: like we got to fix this thing.

934
00:51:16,360 --> 00:51:18,680
Speaker 2: We want to put on the best product. The tour

935
00:51:18,760 --> 00:51:19,440
Speaker 2: is withering.

936
00:51:20,520 --> 00:51:23,080
Speaker 1: By definition, my legacy is going to be devalued if

937
00:51:23,120 --> 00:51:29,120
Speaker 1: the tour just sucks. And and so Tiger, from all

938
00:51:29,160 --> 00:51:32,279
Speaker 1: accounts has kind of shifted to willing to deal with

939
00:51:32,320 --> 00:51:35,160
Speaker 1: the piff, which is significant because he's the dominant personality

940
00:51:35,200 --> 00:51:41,080
Speaker 1: among the players, as we all know. But it's nobody

941
00:51:41,160 --> 00:51:44,160
Speaker 1: knows what's going to happen. I'm not sure even you

942
00:51:44,160 --> 00:51:46,680
Speaker 1: know you here and Jay no or John Henry, like,

943
00:51:46,719 --> 00:51:50,440
Speaker 1: it's it's just there's so there's so much to to

944
00:51:50,520 --> 00:51:54,120
Speaker 1: get through to get to a deal, so we all

945
00:51:54,160 --> 00:51:58,760
Speaker 1: want clarity. It's still elusive and it's probably not coming

946
00:51:58,800 --> 00:51:59,680
Speaker 1: anytime soon.

947
00:52:01,200 --> 00:52:05,600
Speaker 4: Meanwhile, meanwhile, you know who has figured it out? Top

948
00:52:05,680 --> 00:52:11,480
Speaker 4: golf grass clippings WP nine goat Hill Park, Like, Meanwhile,

949
00:52:12,080 --> 00:52:17,600
Speaker 4: the game of golf, the actual you know, what's happening

950
00:52:18,040 --> 00:52:22,799
Speaker 4: for people who actually, you know, think golf is so

951
00:52:22,960 --> 00:52:26,120
Speaker 4: much more than just whatever this is all that we're

952
00:52:26,120 --> 00:52:31,720
Speaker 4: talking about. Yeah, it's just so much more interesting, vibrant, healthy, fun,

953
00:52:32,280 --> 00:52:36,799
Speaker 4: you know, and has such a bright future. I just

954
00:52:36,880 --> 00:52:41,799
Speaker 4: think time the sand in the hour glass, it's not unlimited.

955
00:52:42,280 --> 00:52:46,680
Speaker 4: And these guys are playing around and making a mockery

956
00:52:46,800 --> 00:52:52,000
Speaker 4: of the true investors in the game, which are the fans,

957
00:52:52,480 --> 00:52:55,319
Speaker 4: and they're losing them one time, and you know, and

958
00:52:55,400 --> 00:52:58,320
Speaker 4: we have kids, and none of them are watching TV.

959
00:52:58,920 --> 00:53:02,840
Speaker 4: They're all on YouTube, they're all on their iPads, they're

960
00:53:02,880 --> 00:53:06,280
Speaker 4: all on social media. And I'm telling you right now,

961
00:53:07,239 --> 00:53:12,799
Speaker 4: we the traditional purest golf fan are dying off one

962
00:53:12,840 --> 00:53:16,920
Speaker 4: at a time, and Tiger's legacy gets one day older

963
00:53:17,280 --> 00:53:22,160
Speaker 4: every day that goes by. And this they better all that,

964
00:53:22,200 --> 00:53:25,000
Speaker 4: you say, all those people, if they don't figure these

965
00:53:25,080 --> 00:53:28,800
Speaker 4: smart people who are very wealthy, if they don't focus

966
00:53:29,320 --> 00:53:34,240
Speaker 4: on the people who actually, you know, drive the boat,

967
00:53:35,320 --> 00:53:37,440
Speaker 4: it's all going to go down at the bottom of

968
00:53:37,480 --> 00:53:37,920
Speaker 4: the ocean.

969
00:53:39,040 --> 00:53:42,759
Speaker 1: Yeah, I mean the TV ratings. I think there's a

970
00:53:42,800 --> 00:53:47,480
Speaker 1: straight line between following TV ratings and increased participation. Like

971
00:53:47,520 --> 00:53:50,760
Speaker 1: guys who maybe before we're sitting at home watching golf

972
00:53:50,760 --> 00:53:52,320
Speaker 1: on TV, They're like, I'm just going to go play.

973
00:53:52,719 --> 00:53:54,160
Speaker 1: I don't really care about this anymore.

974
00:53:55,080 --> 00:53:58,360
Speaker 4: That's what I've done. I miss I miss I miss caring.

975
00:53:58,400 --> 00:54:03,680
Speaker 4: I actually miss caring. I love I love golf. I

976
00:54:03,760 --> 00:54:08,880
Speaker 4: loved professional golf. I do love. I love where women's

977
00:54:08,880 --> 00:54:13,759
Speaker 4: professional golf is going. I love where you know, amateur

978
00:54:13,840 --> 00:54:16,719
Speaker 4: golf is and going. I you know, I hope you

979
00:54:16,719 --> 00:54:20,320
Speaker 4: know looking forward to you know, we're covering positive the

980
00:54:20,360 --> 00:54:23,120
Speaker 4: Western intercollegiate. You know, I think there's gonna be some

981
00:54:23,160 --> 00:54:26,280
Speaker 4: really cool stuff that we have access to as viewers,

982
00:54:26,280 --> 00:54:29,080
Speaker 4: but it's not men's professional golf. I do look forward

983
00:54:29,120 --> 00:54:31,560
Speaker 4: to the Majors now I'm looking forward to the Masters.

984
00:54:31,920 --> 00:54:35,080
Speaker 4: I like a lot of players on both sides. Quite frankly,

985
00:54:35,640 --> 00:54:38,279
Speaker 4: I've gotten to know them, I've spent time. I think.

986
00:54:38,360 --> 00:54:41,040
Speaker 4: I think I'm probably a lot like a lot of

987
00:54:41,080 --> 00:54:44,200
Speaker 4: people where it's like, are you guys shitting me? Are

988
00:54:44,239 --> 00:54:47,080
Speaker 4: you guys not? Have you not figured this out yet?

989
00:54:47,160 --> 00:54:52,720
Speaker 4: Do something? Do anything other than point fingers, look confused,

990
00:54:53,160 --> 00:54:56,640
Speaker 4: turn on each other, you know, keep talking about how

991
00:54:56,719 --> 00:55:00,200
Speaker 4: something's come, something's coming. We're going to get figure you're

992
00:55:00,560 --> 00:55:01,320
Speaker 4: it out.

993
00:55:01,880 --> 00:55:05,759
Speaker 1: I know, yeah, yeah, the Masters is a welcome respite,

994
00:55:06,320 --> 00:55:11,840
Speaker 1: but let's hope it's a transcendent one. And you know,

995
00:55:11,880 --> 00:55:14,480
Speaker 1: these next three months are important. The focus will be

996
00:55:14,560 --> 00:55:18,120
Speaker 1: on on the golf. Right, You've got Augusta, you have

997
00:55:18,160 --> 00:55:21,839
Speaker 1: the PGA. The US Open at Pinehurst is other than

998
00:55:21,880 --> 00:55:24,960
Speaker 1: Pebble Beach. You know, Pinehurst might be the best venue

999
00:55:25,120 --> 00:55:29,040
Speaker 1: just from a It's just it's just American golf, right,

1000
00:55:29,040 --> 00:55:32,839
Speaker 1: It's this this temple of American golf, and and it's

1001
00:55:32,880 --> 00:55:33,239
Speaker 1: such a.

1002
00:55:33,160 --> 00:55:37,160
Speaker 4: Wonderful time it's gonna still be that ongoing conversation of

1003
00:55:37,280 --> 00:55:40,600
Speaker 4: where are the live players versus the PGA Tour players

1004
00:55:40,600 --> 00:55:44,560
Speaker 4: and this you know, everyone act acted shocked. You know

1005
00:55:44,680 --> 00:55:48,120
Speaker 4: that Phil and and Brooks and and and and you know,

1006
00:55:48,680 --> 00:55:50,840
Speaker 4: Patrick Reid some of these other guys were in contention

1007
00:55:51,000 --> 00:55:53,520
Speaker 4: last year as though just because they went over to

1008
00:55:53,560 --> 00:55:55,640
Speaker 4: live they were somehow going to not be able to

1009
00:55:55,680 --> 00:55:59,560
Speaker 4: play golf. Like I just you know, there's a chance

1010
00:55:59,560 --> 00:56:01,960
Speaker 4: that a live player wins every one of the majors

1011
00:56:01,960 --> 00:56:02,600
Speaker 4: this year and.

1012
00:56:02,560 --> 00:56:07,720
Speaker 1: Then what yeah, well I think that would actually be

1013
00:56:08,080 --> 00:56:12,279
Speaker 1: helpful in getting a deal done, you know, just like

1014
00:56:12,400 --> 00:56:15,319
Speaker 1: John Rahm going to live, I think makes it more

1015
00:56:15,440 --> 00:56:18,799
Speaker 1: likely that the tour will bend and consummate some sort

1016
00:56:18,800 --> 00:56:20,120
Speaker 1: of agreement with the.

1017
00:56:20,080 --> 00:56:24,120
Speaker 2: Piff they are bent. Oh yeah.

1018
00:56:24,239 --> 00:56:28,000
Speaker 1: I mean, if if you're a pg Tour loyalist and

1019
00:56:28,040 --> 00:56:29,839
Speaker 1: you hate Live, you should probably root for the live

1020
00:56:29,880 --> 00:56:31,799
Speaker 1: guys in the majors, because the more success they have,

1021
00:56:31,840 --> 00:56:34,440
Speaker 1: I think more likely everyone says, Okay, we got to

1022
00:56:34,480 --> 00:56:38,600
Speaker 1: fix this, But yeah, it's it's going to be interesting.

1023
00:56:39,480 --> 00:56:43,160
Speaker 1: It is an unmistakable subplot. I mean, like for Rom

1024
00:56:43,440 --> 00:56:47,279
Speaker 1: defending Masters Champion, that was a huge move on the

1025
00:56:47,360 --> 00:56:50,720
Speaker 1: chess board for Live to sign him, but he hasn't.

1026
00:56:50,719 --> 00:56:53,040
Speaker 2: He hasn't won an event on Live this year. So

1027
00:56:53,520 --> 00:56:55,040
Speaker 2: either that means two things.

1028
00:56:55,400 --> 00:56:57,680
Speaker 1: The standard of play on Live is higher than people think,

1029
00:56:57,680 --> 00:57:00,120
Speaker 1: because we know John ram is a great golfer, has

1030
00:57:00,160 --> 00:57:02,640
Speaker 1: been able to win one, or it's an indictment of Live.

1031
00:57:03,440 --> 00:57:05,560
Speaker 1: Rom got the money and now he's like he's not

1032
00:57:05,560 --> 00:57:06,160
Speaker 1: trying as hard.

1033
00:57:06,200 --> 00:57:07,560
Speaker 2: You know, it cuts them both ways.

1034
00:57:07,760 --> 00:57:09,839
Speaker 4: It might it's not an indictment on Live, it might

1035
00:57:09,880 --> 00:57:12,320
Speaker 4: be an indictment on Rum. I mean the guy he's

1036
00:57:12,360 --> 00:57:15,080
Speaker 4: now they have they're pregnant with their third child.

1037
00:57:15,200 --> 00:57:16,880
Speaker 2: I mean, you know, he's got a lot going on.

1038
00:57:17,240 --> 00:57:18,200
Speaker 4: It's a huge and.

1039
00:57:19,840 --> 00:57:21,440
Speaker 1: It's a huge change of the professional life. It's too

1040
00:57:21,440 --> 00:57:23,440
Speaker 1: small a sample size. Like John ram is still a

1041
00:57:23,440 --> 00:57:25,320
Speaker 1: great golfer, but there is pressure on.

1042
00:57:25,320 --> 00:57:26,360
Speaker 2: Him to deliver in the major.

1043
00:57:26,400 --> 00:57:29,480
Speaker 1: It's just like you know, Dustin has had great success

1044
00:57:29,560 --> 00:57:32,800
Speaker 1: on Live, but he's just been laying eggs in the majors.

1045
00:57:32,840 --> 00:57:35,840
Speaker 1: Like if he doesn't do something this year, he's completely

1046
00:57:35,840 --> 00:57:37,840
Speaker 1: forgotten as a big time player.

1047
00:57:38,720 --> 00:57:39,720
Speaker 2: And you know, it's the.

1048
00:57:39,720 --> 00:57:43,760
Speaker 1: Same with with jocku Nieman, Like he he's been tearing

1049
00:57:43,840 --> 00:57:47,800
Speaker 1: up on live, he's won in Australia, and he's had

1050
00:57:47,960 --> 00:57:49,760
Speaker 1: good finishes around.

1051
00:57:49,480 --> 00:57:51,120
Speaker 2: The world and non live events.

1052
00:57:52,000 --> 00:57:57,120
Speaker 1: But if he's going to if he's going to be

1053
00:57:57,280 --> 00:57:59,000
Speaker 1: considered one of the best players in the world, he's

1054
00:57:59,040 --> 00:58:02,520
Speaker 1: got deliver in the major. So the majors pulsate with

1055
00:58:02,560 --> 00:58:05,720
Speaker 1: that tension. As you mentioned earlier, they become more major like,

1056
00:58:05,760 --> 00:58:08,200
Speaker 1: they have more meaning. And so let's see it like

1057
00:58:08,240 --> 00:58:10,360
Speaker 1: these next three months are gonna tell us a lot.

1058
00:58:10,840 --> 00:58:13,240
Speaker 2: But it's also a.

1059
00:58:13,480 --> 00:58:16,480
Speaker 1: Throws into sharp relief that the events that matter are

1060
00:58:16,480 --> 00:58:19,240
Speaker 1: not on the PGA Tour or on liv golf. There

1061
00:58:19,240 --> 00:58:22,280
Speaker 1: are these other things, and that's another structural problem for

1062
00:58:22,320 --> 00:58:22,720
Speaker 1: the game.

1063
00:58:24,000 --> 00:58:27,440
Speaker 2: So yeah, it's it's thank god the Masters is here.

1064
00:58:28,720 --> 00:58:31,200
Speaker 1: All these background issues will subside for at least four

1065
00:58:31,280 --> 00:58:33,000
Speaker 1: days and we can just enjoy the competition.

1066
00:58:33,120 --> 00:58:33,880
Speaker 2: But then as soon as.

1067
00:58:33,840 --> 00:58:37,720
Speaker 1: It's over, who wins and who loses takes on different

1068
00:58:37,720 --> 00:58:41,160
Speaker 1: shades of meaning. So uh, it's it's a fascinating moment.

1069
00:58:41,240 --> 00:58:44,280
Speaker 1: I mean, and it's not it's just it's not done.

1070
00:58:44,400 --> 00:58:46,720
Speaker 1: It's this is going to go on throughout twenty twenty

1071
00:58:46,800 --> 00:58:52,280
Speaker 1: four and then either or either they will consummate an agreement.

1072
00:58:52,440 --> 00:58:54,600
Speaker 1: They will find some bridges and some on ramps to

1073
00:58:54,600 --> 00:58:57,280
Speaker 1: bring the players back, and then twenty five will be

1074
00:58:57,320 --> 00:59:02,640
Speaker 1: this transitional year of hybrid turn ornaments and sponsors exemptions,

1075
00:59:02,680 --> 00:59:06,160
Speaker 1: and it'll be interesting and messy, or the whole thing

1076
00:59:06,200 --> 00:59:08,720
Speaker 1: blows up and then you Sare gets out his check

1077
00:59:08,720 --> 00:59:10,680
Speaker 1: book and he signs a bunch of guys and the

1078
00:59:10,760 --> 00:59:13,760
Speaker 1: twenty five season gets even more messy and intriguing. So

1079
00:59:14,520 --> 00:59:17,959
Speaker 1: it's not done whatever. Twenty four, it's gonna keep going.

1080
00:59:18,040 --> 00:59:19,840
Speaker 1: Twenty five is where the rubber is going to meet

1081
00:59:19,840 --> 00:59:23,160
Speaker 1: the road one way or the other. So the end

1082
00:59:23,240 --> 00:59:25,640
Speaker 1: is not nigh. I mean, there's still a lot for

1083
00:59:25,720 --> 00:59:27,040
Speaker 1: us to go through as golf fans.

1084
00:59:27,400 --> 00:59:30,600
Speaker 4: In that scenario, the PGA Tour essentially becomes the corn

1085
00:59:30,640 --> 00:59:35,320
Speaker 4: Ferry Tour, right Like, essentially that becomes that becomes the

1086
00:59:35,360 --> 00:59:39,160
Speaker 4: only thing they have left they have what's left over.

1087
00:59:40,240 --> 00:59:43,560
Speaker 1: I mean, yeah, if if the spam agruement blows up

1088
00:59:43,880 --> 00:59:45,800
Speaker 1: and Yahir puts all his chips in the mill of

1089
00:59:45,840 --> 00:59:50,040
Speaker 1: table and he signs three or four more top players

1090
00:59:50,200 --> 00:59:55,560
Speaker 1: off of the tour, however we define that, then yeah,

1091
00:59:55,640 --> 01:00:00,200
Speaker 1: I mean the balance of power is shifted. Just from

1092
01:00:00,320 --> 01:00:04,320
Speaker 1: when you look at there's different ways you can measure it. Obviously,

1093
01:00:04,360 --> 01:00:07,320
Speaker 1: Live has two of the four reigning major champions right now.

1094
01:00:07,360 --> 01:00:11,680
Speaker 1: They've got Ram and they've got Kopka. So but if

1095
01:00:11,680 --> 01:00:15,680
Speaker 1: you just look at players who inspire passion, who moved

1096
01:00:15,720 --> 01:00:20,160
Speaker 1: the needle on some way, you know, it's it's at

1097
01:00:20,240 --> 01:00:24,000
Speaker 1: least equal, I would say. And if if LIV picks

1098
01:00:24,000 --> 01:00:28,120
Speaker 1: off more guys, then the then the tour is really

1099
01:00:28,160 --> 01:00:30,320
Speaker 1: really in trouble. That's that's where the pressure is to

1100
01:00:30,320 --> 01:00:33,520
Speaker 1: get this deal done. But also you sear knows that.

1101
01:00:33,640 --> 01:00:36,360
Speaker 1: So it's just so messy.

1102
01:00:35,960 --> 01:00:38,240
Speaker 4: You know, you talk about those TV contracts and and

1103
01:00:38,240 --> 01:00:41,880
Speaker 4: and we you've also point out the Andy Gardner. Oh,

1104
01:00:41,920 --> 01:00:45,640
Speaker 4: by the way, the lawsuit that he has going with uh,

1105
01:00:45,840 --> 01:00:51,640
Speaker 4: you know, the piff you essentially stole his stolen his concept,

1106
01:00:51,880 --> 01:00:55,479
Speaker 4: which you say was originally ported it reported like ten million,

1107
01:00:55,520 --> 01:00:59,240
Speaker 4: and now that actually is more like almost five hundred million. Yeah.

1108
01:00:59,280 --> 01:01:04,440
Speaker 5: So Andy Gardner was he was the visionary of the

1109
01:01:04,440 --> 01:01:08,200
Speaker 5: Premier Golf League and he's the one who got who

1110
01:01:08,240 --> 01:01:10,240
Speaker 5: recruited the Saudis as investors.

1111
01:01:10,840 --> 01:01:13,720
Speaker 1: Him and his lieutenants brought the Saudis to the table

1112
01:01:14,400 --> 01:01:16,600
Speaker 1: and they tried to they tried to forge to steal

1113
01:01:16,640 --> 01:01:20,600
Speaker 1: the European tour that Monahan swooped in created a strategic alliance.

1114
01:01:21,040 --> 01:01:23,480
Speaker 1: Like all these things happened, and the PGL went away,

1115
01:01:24,120 --> 01:01:26,680
Speaker 1: and then some two of his top guys defected and

1116
01:01:26,720 --> 01:01:30,120
Speaker 1: went to Live and very quickly Live came together and

1117
01:01:30,160 --> 01:01:33,360
Speaker 1: their concept was cut and paste from the Premier Golf League.

1118
01:01:33,400 --> 01:01:37,080
Speaker 1: I always wondered why Andy Gardner didn't sue, And what

1119
01:01:38,040 --> 01:01:40,480
Speaker 1: turns out they've been having these negotiations for a long

1120
01:01:40,480 --> 01:01:43,560
Speaker 1: time to reach a settlement. And the Times of London

1121
01:01:43,600 --> 01:01:45,480
Speaker 1: reported earlier this year and they said the amount they

1122
01:01:45,480 --> 01:01:48,720
Speaker 1: were seeking was more than ten million dollars. Well, I

1123
01:01:48,760 --> 01:01:52,000
Speaker 1: talked to a Premier Golf League investors that yeah, it's

1124
01:01:52,040 --> 01:01:54,400
Speaker 1: four hundred and seventy million. It's a lot more than

1125
01:01:54,480 --> 01:01:57,920
Speaker 1: ten and so that becomes another line item for Live Golf,

1126
01:01:57,960 --> 01:01:59,440
Speaker 1: Like that's another loss right.

1127
01:01:59,480 --> 01:02:00,920
Speaker 2: They're going to have to settle.

1128
01:02:00,640 --> 01:02:04,280
Speaker 1: That the case. There's no way they could win that case.

1129
01:02:04,320 --> 01:02:08,640
Speaker 1: I mean, they so clearly took the PGL. Pgl's intellectual property.

1130
01:02:08,760 --> 01:02:14,120
Speaker 1: So that's just another that's just another deficit on on

1131
01:02:14,120 --> 01:02:16,120
Speaker 1: on the balance sheet, you know, and it's gonna be

1132
01:02:16,200 --> 01:02:17,440
Speaker 1: a lot of money. I don't know, it's gonna be

1133
01:02:17,440 --> 01:02:20,760
Speaker 1: four seventy, but it could be half that. And that's

1134
01:02:20,920 --> 01:02:23,800
Speaker 1: real money that now Live Golf has to make up

1135
01:02:23,800 --> 01:02:24,520
Speaker 1: in this whole thing.

1136
01:02:24,640 --> 01:02:27,920
Speaker 4: So I guess it's real money. When you're talking about

1137
01:02:27,920 --> 01:02:30,640
Speaker 4: what the money they have and their resources, it's like

1138
01:02:30,880 --> 01:02:33,640
Speaker 4: literally what I might have in my in my in

1139
01:02:33,680 --> 01:02:35,880
Speaker 4: my pocket right now. I mean it might.

1140
01:02:37,320 --> 01:02:40,360
Speaker 1: All right, so this, let's transition this a little bit

1141
01:02:40,440 --> 01:02:42,560
Speaker 1: and people may be wondering, you know why I wrote

1142
01:02:42,560 --> 01:02:45,600
Speaker 1: the story for Bloomberg Business Weekend, not not Firepit collected

1143
01:02:45,640 --> 01:02:48,720
Speaker 1: dot com. And we've been over the last three four, five,

1144
01:02:48,800 --> 01:02:52,800
Speaker 1: six months sort of transitioning the business.

1145
01:02:52,400 --> 01:02:56,400
Speaker 4: Speaking of hemorrhaging and restructuring and trying to figure it out.

1146
01:02:56,960 --> 01:03:00,800
Speaker 1: Yeah, we've been a We've been a startup in a

1147
01:03:01,120 --> 01:03:04,760
Speaker 1: very turbulent time for the media industry. You just look

1148
01:03:04,760 --> 01:03:07,400
Speaker 1: at all the macro trends, you know, all the layoffs

1149
01:03:07,400 --> 01:03:09,880
Speaker 1: at the New York Times and the Athletic and the

1150
01:03:10,040 --> 01:03:12,000
Speaker 1: La Times and you can go on down the list.

1151
01:03:12,040 --> 01:03:13,280
Speaker 1: I mean, it's a tough time to be in the

1152
01:03:13,280 --> 01:03:17,480
Speaker 1: media business. And so we've stopped trying to be an

1153
01:03:17,520 --> 01:03:21,200
Speaker 1: algorithm chasing media company pumping out a lot of content

1154
01:03:21,240 --> 01:03:25,160
Speaker 1: because it's just very, very hard to monetize, and especially

1155
01:03:25,520 --> 01:03:27,160
Speaker 1: you know, we've been talking off and on for two

1156
01:03:27,240 --> 01:03:30,120
Speaker 1: years about going to substack and having a paywall for

1157
01:03:30,160 --> 01:03:33,760
Speaker 1: all of our content. And the challenge is golf dot

1158
01:03:33,800 --> 01:03:36,320
Speaker 1: Com and Golf dies dot com and no laying up

1159
01:03:36,360 --> 01:03:38,439
Speaker 1: dot com and all these places, it's all free.

1160
01:03:38,520 --> 01:03:40,000
Speaker 2: They're giving it away, all for free.

1161
01:03:40,040 --> 01:03:44,720
Speaker 1: So it's tough sledding to to try and monetize the content.

1162
01:03:45,120 --> 01:03:46,760
Speaker 2: You have to you have to do it in other ways.

1163
01:03:46,760 --> 01:03:49,000
Speaker 4: But and they've built a sand base over time, and

1164
01:03:49,080 --> 01:03:51,680
Speaker 4: rightfully so I mean that they have. They have established

1165
01:03:51,680 --> 01:03:55,520
Speaker 4: brands and and they've done They've you know, they've put

1166
01:03:55,560 --> 01:03:58,560
Speaker 4: in the work. There's no shortcuts to to fan base,

1167
01:03:58,600 --> 01:03:59,160
Speaker 4: that's for sure.

1168
01:03:59,640 --> 01:04:02,120
Speaker 1: Yeah, it takes time, and you know, we're still sort

1169
01:04:02,160 --> 01:04:03,800
Speaker 1: of only a couple of years into this journey.

1170
01:04:03,880 --> 01:04:07,000
Speaker 2: So how would you.

1171
01:04:07,000 --> 01:04:09,960
Speaker 1: Describe where we are at the fire pit right now, Matt?

1172
01:04:10,000 --> 01:04:13,520
Speaker 1: For people who've been wondering in wonders we did this.

1173
01:04:13,640 --> 01:04:16,080
Speaker 1: We haven't been podcasting as much, I haven't been writing

1174
01:04:16,120 --> 01:04:19,680
Speaker 1: as much because it's just we're trying to reshape the business.

1175
01:04:20,760 --> 01:04:25,680
Speaker 4: Oh, I mean, I just I think we're we're back

1176
01:04:25,720 --> 01:04:28,560
Speaker 4: to the screws and back to you know again. I

1177
01:04:28,640 --> 01:04:34,280
Speaker 4: launched what was down Patrol Productions in February of twenty twenty,

1178
01:04:37,080 --> 01:04:39,600
Speaker 4: a month before that was going to be a travel

1179
01:04:39,960 --> 01:04:45,400
Speaker 4: lifestyle you know, Buddy's trip based production company, and that

1180
01:04:45,480 --> 01:04:48,400
Speaker 4: was a month before COVID. That was bad timing. Which

1181
01:04:48,480 --> 01:04:53,520
Speaker 4: then we we started talking about the idea of creating

1182
01:04:53,600 --> 01:05:01,200
Speaker 4: a collective group of storytellers with you know, different silos,

1183
01:05:01,280 --> 01:05:03,640
Speaker 4: different you know, different angles of attack on the game

1184
01:05:03,680 --> 01:05:08,320
Speaker 4: of golf. And you know, we we grew that a

1185
01:05:08,360 --> 01:05:14,440
Speaker 4: little drunk on actually your your fill you know globally

1186
01:05:14,600 --> 01:05:20,840
Speaker 4: viral you know, news and book on on the energy

1187
01:05:20,960 --> 01:05:24,760
Speaker 4: around all of that. That was that was exciting times

1188
01:05:24,760 --> 01:05:26,440
Speaker 4: and it seemed like, oh wow, this is going to

1189
01:05:26,480 --> 01:05:30,720
Speaker 4: be easy. Well it's actually not easy. I have been

1190
01:05:31,360 --> 01:05:37,600
Speaker 4: humbled into, like, uh, a place in which I never

1191
01:05:37,720 --> 01:05:41,840
Speaker 4: could have imagined. It's just, you know, startups, managing human beings.

1192
01:05:43,600 --> 01:05:48,439
Speaker 4: Hiring is really fun. Letting people go is not. That's

1193
01:05:48,560 --> 01:05:52,080
Speaker 4: that's brutal. We've lost a lot of you know, friendships,

1194
01:05:52,160 --> 01:05:55,240
Speaker 4: and through it all, it's I've learned a lot about

1195
01:05:55,240 --> 01:05:58,080
Speaker 4: who who real friends are. It's it's just the whole

1196
01:05:58,080 --> 01:06:06,400
Speaker 4: thing has been been exhausting, but where we are now

1197
01:06:07,560 --> 01:06:09,680
Speaker 4: seems to make a lot more sense. We're getting back

1198
01:06:09,720 --> 01:06:12,200
Speaker 4: to and I think the marketplace is getting back to,

1199
01:06:14,640 --> 01:06:19,320
Speaker 4: you know, celebrating buddies trips. You had two years of COVID,

1200
01:06:19,600 --> 01:06:22,680
Speaker 4: then you had two years of full t sheets in

1201
01:06:22,720 --> 01:06:25,360
Speaker 4: which marketing dollars went away and there was no money

1202
01:06:25,520 --> 01:06:29,560
Speaker 4: actually being spent around the idea of trying to tell

1203
01:06:29,640 --> 01:06:33,160
Speaker 4: people where to stay and play because everyone was already

1204
01:06:33,200 --> 01:06:36,080
Speaker 4: staying and playing. So on the heels of all of

1205
01:06:36,120 --> 01:06:39,320
Speaker 4: that and where we are now, we're getting back to.

1206
01:06:41,400 --> 01:06:45,800
Speaker 4: You know, I am getting back to creating content and

1207
01:06:45,840 --> 01:06:50,040
Speaker 4: that's my focus, telling stories and that's part in part

1208
01:06:50,800 --> 01:06:54,040
Speaker 4: along the lines of the Lab podcast series, but also

1209
01:06:54,240 --> 01:07:00,600
Speaker 4: travel Buddies trips and and and events. So you know,

1210
01:07:00,760 --> 01:07:04,960
Speaker 4: been running the Uncle Tony Invitational. We have new partners

1211
01:07:05,000 --> 01:07:08,480
Speaker 4: in the events business that we are going to announce

1212
01:07:08,520 --> 01:07:11,520
Speaker 4: here in the next two weeks that we're very excited about.

1213
01:07:11,640 --> 01:07:14,160
Speaker 4: We're going to have we have events on the books

1214
01:07:14,280 --> 01:07:17,400
Speaker 4: for twenty twenty four and twenty twenty five already. They're

1215
01:07:17,440 --> 01:07:22,440
Speaker 4: going to be built around access, experience, camaraderie, and competition.

1216
01:07:22,840 --> 01:07:25,680
Speaker 4: Those are going to be the four pillars of what

1217
01:07:25,800 --> 01:07:29,360
Speaker 4: we are going to be offering in what's going to

1218
01:07:29,400 --> 01:07:33,360
Speaker 4: be called Bonfires. The you know, we went about this

1219
01:07:33,480 --> 01:07:36,600
Speaker 4: in which let's create content and focus on content, and

1220
01:07:36,640 --> 01:07:40,240
Speaker 4: someday we'll have events to put the you know, sort

1221
01:07:40,240 --> 01:07:42,440
Speaker 4: of horse now back in front of the cart and say,

1222
01:07:42,560 --> 01:07:45,479
Speaker 4: let's have events. Let's go to great destinations. Let's let's

1223
01:07:45,520 --> 01:07:50,320
Speaker 4: create some access and experience that camaraderie and competition and

1224
01:07:50,360 --> 01:07:54,200
Speaker 4: the partners we have in this are very exciting to me,

1225
01:07:54,400 --> 01:07:56,920
Speaker 4: and I think it would be very exciting to our

1226
01:07:57,640 --> 01:08:01,680
Speaker 4: fan base and our followers. And it's going to be

1227
01:08:01,720 --> 01:08:05,080
Speaker 4: at places, you know, like Pasa Teampa, like Golden Gate Park,

1228
01:08:05,200 --> 01:08:08,760
Speaker 4: like Gamble Sands, it's going to be goat Hill Park.

1229
01:08:09,160 --> 01:08:12,479
Speaker 4: You know, we're going to be able to actually get

1230
01:08:12,520 --> 01:08:16,559
Speaker 4: out there and get with the people who play the game,

1231
01:08:16,840 --> 01:08:20,919
Speaker 4: who pay to play the game, and create some expiment

1232
01:08:20,960 --> 01:08:23,760
Speaker 4: covering buddy strips and the best of Buddies trips and

1233
01:08:23,840 --> 01:08:27,000
Speaker 4: the best alpha planners of those Buddies trips for the

1234
01:08:27,080 --> 01:08:30,960
Speaker 4: last fifteen years. You know, have you know, did sixty

1235
01:08:31,000 --> 01:08:33,680
Speaker 4: ambushes at Golf Digest in which I parachuted in and

1236
01:08:33,760 --> 01:08:36,320
Speaker 4: sort of reported on why the trips I've been running

1237
01:08:36,400 --> 01:08:40,679
Speaker 4: Uncle Tony Invitational for now over you know, ten twelve years,

1238
01:08:41,880 --> 01:08:45,880
Speaker 4: and the partners we have in this endeavor have been

1239
01:08:45,960 --> 01:08:51,519
Speaker 4: running you know trips and really you know, quality experiences

1240
01:08:51,160 --> 01:08:55,679
Speaker 4: for almost ten years. So all of that is coming

1241
01:08:55,920 --> 01:08:59,880
Speaker 4: and I think we're getting back to the basics, our roots,

1242
01:09:00,560 --> 01:09:04,360
Speaker 4: and and we're getting back to our future, which is

1243
01:09:04,400 --> 01:09:05,040
Speaker 4: exciting to me.

1244
01:09:06,439 --> 01:09:11,160
Speaker 1: Yeah, you know you mentioned Passe Tempo and Crazy Mountain

1245
01:09:11,200 --> 01:09:14,280
Speaker 1: Ranch and Gamble Sands, like we've we've been already chronicling

1246
01:09:14,680 --> 01:09:16,800
Speaker 1: what's happening at these places through like that what we

1247
01:09:16,880 --> 01:09:22,240
Speaker 1: call in the dirt, like kind of those immersive video storytelling.

1248
01:09:22,080 --> 01:09:25,040
Speaker 2: Where we're these these they're building a.

1249
01:09:25,000 --> 01:09:27,920
Speaker 1: New golf course at Gamble Crazy Mountains of a brand

1250
01:09:27,920 --> 01:09:30,599
Speaker 1: new build Core Crunshaw, they reshaped Golden Gate, like we're

1251
01:09:30,680 --> 01:09:33,080
Speaker 1: kind of in the dirt from the beginning watching it happen.

1252
01:09:33,800 --> 01:09:36,679
Speaker 1: And it's going to be neat to be able to

1253
01:09:36,720 --> 01:09:39,839
Speaker 1: take people to play these courses. In case of Gamble,

1254
01:09:39,880 --> 01:09:42,599
Speaker 1: you know, this fall, it'll be some of the first

1255
01:09:42,600 --> 01:09:44,439
Speaker 1: people ever just to lay eyes on this new golf

1256
01:09:44,479 --> 01:09:46,400
Speaker 1: course Pas Tempo all.

1257
01:09:46,280 --> 01:09:48,760
Speaker 2: Eighteen new Mackenzie Greens.

1258
01:09:49,520 --> 01:09:51,400
Speaker 1: Well we'll have some of the first access to that

1259
01:09:51,479 --> 01:09:54,040
Speaker 1: golf course, and you and I will be there. The

1260
01:09:54,120 --> 01:09:56,840
Speaker 1: vision is to have the architects and other other key

1261
01:09:56,880 --> 01:09:59,800
Speaker 1: people will do a round table, you know, really bring

1262
01:09:59,800 --> 01:10:03,200
Speaker 1: it to life, so the person who not all you

1263
01:10:03,200 --> 01:10:05,360
Speaker 1: get to play the golf course, but you get to

1264
01:10:06,280 --> 01:10:09,280
Speaker 1: have this whole cool experience with the people who behind it.

1265
01:10:09,400 --> 01:10:12,600
Speaker 1: And I think that's really a fun part of it.

1266
01:10:13,160 --> 01:10:17,240
Speaker 4: Yeah. I mean, you know, I've always loved you know,

1267
01:10:17,720 --> 01:10:26,000
Speaker 4: architecture and how architecture bleeds into the experience of the golf.

1268
01:10:26,320 --> 01:10:29,720
Speaker 4: But there's always so much more than just that, right

1269
01:10:29,880 --> 01:10:33,280
Speaker 4: than just the shot you might hit on that hole

1270
01:10:33,520 --> 01:10:37,880
Speaker 4: or from that fair away or that finishing hole. It's

1271
01:10:38,000 --> 01:10:41,640
Speaker 4: also about you know, what's happening off the course in

1272
01:10:41,680 --> 01:10:44,479
Speaker 4: that area. It's you know, as you know with the

1273
01:10:44,560 --> 01:10:51,080
Speaker 4: Uncle Tony's live music, dice tournaments, short courses, you know,

1274
01:10:51,320 --> 01:10:55,160
Speaker 4: there's tournaments within the tournament, and then there's buddies trips

1275
01:10:55,200 --> 01:11:02,120
Speaker 4: within the Buddy's trip itself. That is something that that

1276
01:11:02,200 --> 01:11:07,000
Speaker 4: I've been chronicling and and learning from for a long time,

1277
01:11:07,160 --> 01:11:10,240
Speaker 4: and I you know, should have done it sooner, but

1278
01:11:10,479 --> 01:11:14,120
Speaker 4: I quite frankly we couldn't have, you know, given the

1279
01:11:14,160 --> 01:11:17,120
Speaker 4: constraints of of a global pandemic, and then on the

1280
01:11:17,160 --> 01:11:19,599
Speaker 4: heels of that, and then in the throes of trying

1281
01:11:19,640 --> 01:11:23,799
Speaker 4: to manage this, you know, the the rise and fall

1282
01:11:23,880 --> 01:11:28,519
Speaker 4: of a startup. I think that you know, and it's

1283
01:11:28,560 --> 01:11:31,360
Speaker 4: all cliche. You learn more from your losses than your wins.

1284
01:11:31,680 --> 01:11:36,520
Speaker 4: I think through this process with people like you and

1285
01:11:36,520 --> 01:11:38,800
Speaker 4: and several others that you know that I know in

1286
01:11:38,840 --> 01:11:43,040
Speaker 4: my life who have been guiding us through the tough times,

1287
01:11:43,439 --> 01:11:45,960
Speaker 4: I think we've we've finally kind of cleared this the

1288
01:11:46,040 --> 01:11:48,080
Speaker 4: smoke on the track and we we can get back

1289
01:11:48,120 --> 01:11:52,519
Speaker 4: to you know, driving the car that that we love

1290
01:11:52,600 --> 01:11:54,679
Speaker 4: to drive and h and an open road.

1291
01:11:55,920 --> 01:11:56,080
Speaker 2: Yeah.

1292
01:11:56,120 --> 01:11:58,080
Speaker 1: I mean one thing you said, like we kind of

1293
01:11:58,439 --> 01:12:00,679
Speaker 1: the vision for the Firepit was like, let's let's build

1294
01:12:00,720 --> 01:12:01,639
Speaker 1: something that we can just.

1295
01:12:01,560 --> 01:12:04,559
Speaker 2: Do what we love to do. And it turned out

1296
01:12:04,560 --> 01:12:04,880
Speaker 2: like we went.

1297
01:12:04,920 --> 01:12:08,719
Speaker 1: We spent so much time building decks and on sales

1298
01:12:08,800 --> 01:12:11,320
Speaker 1: calls and managing people.

1299
01:12:11,360 --> 01:12:12,080
Speaker 2: It was like it was.

1300
01:12:12,040 --> 01:12:14,240
Speaker 1: An incredible learning experience, but it got both of us

1301
01:12:14,240 --> 01:12:16,880
Speaker 1: away from from the things that we actually love. Like,

1302
01:12:17,800 --> 01:12:20,479
Speaker 1: you know, what I love doing is writing books. I've

1303
01:12:20,520 --> 01:12:25,320
Speaker 1: got a couple of projects that I'm nursing slowly. I'm

1304
01:12:25,360 --> 01:12:29,080
Speaker 1: working on a screenplay about kind of based off my

1305
01:12:29,120 --> 01:12:32,480
Speaker 1: old story about Cameron, you know, Jose toa Jesus Rodriguez,

1306
01:12:32,560 --> 01:12:34,559
Speaker 1: like one of the all time biggest underdogs in the

1307
01:12:34,600 --> 01:12:40,000
Speaker 1: history of sports. That's been a really fun process. It's

1308
01:12:40,040 --> 01:12:42,320
Speaker 1: it's interesting how these things kind of come full circle.

1309
01:12:42,360 --> 01:12:44,200
Speaker 1: I mean, I started on the Golf Beat ninety four,

1310
01:12:44,280 --> 01:12:49,080
Speaker 1: so this is like thirty years and the day to

1311
01:12:49,160 --> 01:12:54,000
Speaker 1: day grind, the daily news breaks. I'm just I have trouble.

1312
01:12:55,360 --> 01:12:58,280
Speaker 1: I'm just I just it's not how I want to

1313
01:12:58,360 --> 01:13:01,360
Speaker 1: spend my my d winding years is you know, kind

1314
01:13:01,400 --> 01:13:04,880
Speaker 1: of chronicling the ebbs and flows from a day to

1315
01:13:04,920 --> 01:13:07,240
Speaker 1: day basis, Like I want to focus on these bigger projects.

1316
01:13:07,280 --> 01:13:09,519
Speaker 1: We got a couple of docu series that we're excited about.

1317
01:13:09,600 --> 01:13:11,719
Speaker 1: You and I'm Matt, that we're out, we're out shopping

1318
01:13:11,720 --> 01:13:14,080
Speaker 1: to people, and so it just was kind of the

1319
01:13:14,160 --> 01:13:18,479
Speaker 1: right moment to get away from writing news stories and

1320
01:13:18,720 --> 01:13:22,400
Speaker 1: even tournament coverage. So it's yeah, it's just sort of

1321
01:13:22,400 --> 01:13:26,839
Speaker 1: this natural evolution then gives both of us the space

1322
01:13:26,960 --> 01:13:29,840
Speaker 1: to to focus on on the things that we're really

1323
01:13:29,880 --> 01:13:34,160
Speaker 1: passionate about. It's I'm of course super here for and

1324
01:13:34,240 --> 01:13:34,960
Speaker 1: excited about.

1325
01:13:36,120 --> 01:13:39,960
Speaker 4: Yeah, it's been a it's been rough. I mean, you know,

1326
01:13:40,479 --> 01:13:43,360
Speaker 4: when Sam and you know, swim upstream, they have to

1327
01:13:43,479 --> 01:13:46,519
Speaker 4: avoid a lot of pitfalls and grizzly bears and and

1328
01:13:46,520 --> 01:13:49,400
Speaker 4: and all the trials and tribulations. You know, the exhaustion

1329
01:13:49,560 --> 01:13:52,479
Speaker 4: that it takes to get back to the to the

1330
01:13:52,520 --> 01:13:55,000
Speaker 4: spawning zone. But you know, once they get there, it's

1331
01:13:55,040 --> 01:13:57,840
Speaker 4: it's a it's a very you know, a peaceful setting.

1332
01:13:57,840 --> 01:14:02,240
Speaker 4: And I that's that's sort of where it feels like

1333
01:14:02,320 --> 01:14:05,599
Speaker 4: for me, and I think you probably feel the same.

1334
01:14:05,600 --> 01:14:11,240
Speaker 4: But yeah, the docuseriies concepts, the events, podcasting, telling quality stories,

1335
01:14:12,000 --> 01:14:16,360
Speaker 4: architecture experiences, and the access that we can that we

1336
01:14:16,400 --> 01:14:19,920
Speaker 4: can bring to you know, not only the people who

1337
01:14:19,920 --> 01:14:25,520
Speaker 4: design the courses, but then musicians and special guests and

1338
01:14:25,680 --> 01:14:28,400
Speaker 4: celebrities who love the game and love the places we're

1339
01:14:28,400 --> 01:14:31,320
Speaker 4: going to take them. This is and then the content

1340
01:14:31,360 --> 01:14:34,240
Speaker 4: that comes out of that, you know, instead of trying

1341
01:14:34,240 --> 01:14:37,200
Speaker 4: to create content that ultimately leads to events, let's create

1342
01:14:37,240 --> 01:14:41,679
Speaker 4: events that ultimately lead to quality content. That's that's where

1343
01:14:41,760 --> 01:14:45,320
Speaker 4: this is all going. And always a pleasure to to

1344
01:14:45,920 --> 01:14:48,519
Speaker 4: be on with you and to hear from you and

1345
01:14:48,600 --> 01:14:53,719
Speaker 4: to get a better understanding of that point zero zero

1346
01:14:53,840 --> 01:14:57,280
Speaker 4: whatever percent that you know, get paid to play the game.

1347
01:14:57,840 --> 01:15:00,680
Speaker 4: What a mess, what a dumpster fire. I you know,

1348
01:15:00,840 --> 01:15:05,439
Speaker 4: I still don't see how or why or when this

1349
01:15:05,560 --> 01:15:10,479
Speaker 4: actually gets quote fixed. I'm rooting for it to be fixed,

1350
01:15:10,640 --> 01:15:13,519
Speaker 4: you know. I I originally was rooting for the disruption

1351
01:15:13,640 --> 01:15:18,519
Speaker 4: because I think that it needed an overhaul. But now

1352
01:15:18,560 --> 01:15:21,760
Speaker 4: that we're here, it's like, oh wow, Now I kind

1353
01:15:21,760 --> 01:15:25,519
Speaker 4: of hope that they get it sorted and soon, because

1354
01:15:25,880 --> 01:15:29,160
Speaker 4: because I do see the impact of how a quality

1355
01:15:29,479 --> 01:15:34,800
Speaker 4: men's professional game can can support the greater good of

1356
01:15:35,120 --> 01:15:36,519
Speaker 4: a lot of different efforts, and there are a lot

1357
01:15:36,560 --> 01:15:40,360
Speaker 4: of good people on both sides that are playing for

1358
01:15:40,439 --> 01:15:46,080
Speaker 4: these two different teams, you know, and and so hopefully

1359
01:15:46,080 --> 01:15:49,160
Speaker 4: it goes there. But in the meantime, I think, as

1360
01:15:49,160 --> 01:15:52,360
Speaker 4: I've said before, it's for it's you know, we're recording

1361
01:15:52,360 --> 01:15:55,519
Speaker 4: this on a Friday. It's going to be dropped on

1362
01:15:55,560 --> 01:15:58,280
Speaker 4: the week of the first major of twenty twenty four.

1363
01:15:58,960 --> 01:16:02,320
Speaker 4: I do love the Masters. I'm looking forward to it.

1364
01:16:02,760 --> 01:16:05,879
Speaker 4: I also looking forward to the Goat Masters on Saturday

1365
01:16:05,920 --> 01:16:09,240
Speaker 4: at Goathill Park. Been working hard on my game. We

1366
01:16:09,320 --> 01:16:13,320
Speaker 4: are all our favorite golfers and looking forward to getting

1367
01:16:13,360 --> 01:16:16,920
Speaker 4: back with you Abandon Dune's twenty fifth anniversary in May.

1368
01:16:17,000 --> 01:16:19,920
Speaker 4: We'll be there and you'll be my partner. But I

1369
01:16:19,960 --> 01:16:20,840
Speaker 4: also want to beat you.

1370
01:16:22,560 --> 01:16:23,120
Speaker 2: So weird.

1371
01:16:24,160 --> 01:16:28,200
Speaker 1: Matt and I have like a thirty plus year running

1372
01:16:28,640 --> 01:16:32,320
Speaker 1: grudge match, and if you total the tens of thousands

1373
01:16:32,880 --> 01:16:36,000
Speaker 1: of holes we've played against each other, I mean one

1374
01:16:36,000 --> 01:16:37,240
Speaker 1: of us is probably one up.

1375
01:16:37,360 --> 01:16:38,280
Speaker 2: Like it's insane.

1376
01:16:38,439 --> 01:16:41,680
Speaker 4: I think we're actually yeah, if it's somebody's up to me.

1377
01:16:42,240 --> 01:16:45,320
Speaker 4: But I think if we ask Kevin Price, who's witnessed

1378
01:16:46,040 --> 01:16:49,439
Speaker 4: most of those rounds and has kept a tabulation of

1379
01:16:49,479 --> 01:16:51,720
Speaker 4: hole by hole, I think he'd probably say we are

1380
01:16:51,800 --> 01:16:55,280
Speaker 4: all square. But I and you are one of my

1381
01:16:55,400 --> 01:16:59,120
Speaker 4: main motivations to my now nine lessons with Will Crop

1382
01:16:59,160 --> 01:17:01,960
Speaker 4: at Goathill Park, So thank you for that. You're my

1383
01:17:02,240 --> 01:17:04,040
Speaker 4: you know, competition pre eje excellents.

1384
01:17:04,280 --> 01:17:06,679
Speaker 2: I gotta, I gotta, I gotta tune up. But anyway,

1385
01:17:06,720 --> 01:17:11,960
Speaker 2: this was good fun. Go to Firepit Collected dot com.

1386
01:17:12,040 --> 01:17:14,400
Speaker 1: Check out the lab series we're talking about at the

1387
01:17:14,400 --> 01:17:16,960
Speaker 1: beginning of this. Check out this Business Week story. I

1388
01:17:17,280 --> 01:17:19,240
Speaker 1: think it'll be edifying for a lot of fans who

1389
01:17:19,240 --> 01:17:22,000
Speaker 1: have kind of followed this, we will be back with

1390
01:17:22,439 --> 01:17:23,600
Speaker 1: cool stuff.

1391
01:17:23,400 --> 01:17:25,560
Speaker 2: After the Masters will announce the events.

1392
01:17:26,200 --> 01:17:29,360
Speaker 1: You're definitely gonna want to get to Gamble and PASA

1393
01:17:29,560 --> 01:17:32,320
Speaker 1: and Crazy Mountains and some of these other Some of

1394
01:17:32,320 --> 01:17:34,240
Speaker 1: these other events are gonna be super cool at.

1395
01:17:34,080 --> 01:17:36,800
Speaker 4: Gohill Park, Golden Golden Gate Park will awesome. We're gonna

1396
01:17:36,840 --> 01:17:41,240
Speaker 4: run the gamut of yeah, of what the venues will

1397
01:17:41,280 --> 01:17:44,160
Speaker 4: be and the experiences you can have at each one.

1398
01:17:44,200 --> 01:17:47,400
Speaker 4: Each one will have its own personality and.

1399
01:17:47,600 --> 01:17:50,479
Speaker 1: Yeah, and Wronghorn, I mean that's that's place I've always

1400
01:17:50,479 --> 01:17:51,000
Speaker 1: wanted to get to.

1401
01:17:51,120 --> 01:17:52,200
Speaker 2: I'm excited about that one.

1402
01:17:52,280 --> 01:17:55,000
Speaker 1: Like there's so this can be fun and we're just

1403
01:17:55,040 --> 01:17:57,720
Speaker 1: building this like I think twenty twenty twenty five is

1404
01:17:57,760 --> 01:18:03,000
Speaker 1: going to be tremendous. So anyway, thanks as always for listening.

1405
01:18:03,040 --> 01:18:05,760
Speaker 2: We appreciate you sickos who have stayed till the very end.

1406
01:18:07,120 --> 01:18:09,040
Speaker 1: You know, you're you're the This is why we do

1407
01:18:09,080 --> 01:18:11,240
Speaker 1: this stuff. It's uh, Matt and I enjoy it. But

1408
01:18:11,280 --> 01:18:13,639
Speaker 1: it's all about kind of connecting with the fans out there.

1409
01:18:14,160 --> 01:18:16,599
Speaker 1: Unlike the PGA Tour, We're still in touch with the fans.

1410
01:18:16,600 --> 01:18:20,000
Speaker 1: We still care about the fans and you guys mean

1411
01:18:20,040 --> 01:18:22,000
Speaker 1: a lot to us, So thanks for going on this journey,

1412
01:18:22,120 --> 01:18:24,880
Speaker 1: thanks for listening to this podcast, and for now that's

1413
01:18:25,520 --> 01:18:29,080
Speaker 1: a fire drill for Matt Janella. I'm Alan Shipnek, thanks

1414
01:18:29,080 --> 01:18:29,599
Speaker 1: for listening.

1415
01:18:30,400 --> 01:18:36,160
Speaker 4: And oh I step on eat your famous perfect It's

1416
01:18:36,200 --> 01:18:40,720
Speaker 4: a metaphor I did want to just say. Also, we

1417
01:18:40,840 --> 01:18:45,799
Speaker 4: are fans of Griffin House, who sings the song here

1418
01:18:46,000 --> 01:18:49,519
Speaker 4: for this podcast, which you'll hear now.

1419
01:18:51,960 --> 01:18:56,280
Speaker 3: I'm being big and I played the wind, made a

1420
01:18:56,439 --> 01:18:58,280
Speaker 3: fortune when my ship game and.

1421
01:19:00,040 --> 01:19:00,639
Speaker 4: On the table.

1422
01:19:00,800 --> 01:19:04,240
Speaker 6: Never thought I could fall down. The winter time hit

1423
01:19:04,360 --> 01:19:09,280
Speaker 6: me like a cannon in the ball and now I

1424
01:19:09,320 --> 01:19:14,360
Speaker 6: can't shake this losing streak. Every road I take is

1425
01:19:14,400 --> 01:19:15,559
Speaker 6: a dead end street.

1426
01:19:17,720 --> 01:19:21,400
Speaker 3: I got thoughts in my head, can't get them out,

1427
01:19:22,000 --> 01:19:25,080
Speaker 3: trying not to think what I'm thinking about.

1428
01:19:25,320 --> 01:19:27,240
Speaker 4: I've gotten thoughts in my head.

1429
01:19:27,720 --> 01:19:31,360
Speaker 3: I can't get them out, trying not to think what

1430
01:19:31,479 --> 01:19:32,719
Speaker 3: I'm thinking about.