WEBVTT - #128 - Victor Burnett 0:00:00.080 --> 0:00:02.560 Yo blueleg Cap podcast Man special guests in here my 0:00:02.640 --> 0:00:08.000 guy Victor Burnett's he Victor Rulers here Man. What's good bro? Welcome. 0:00:08.240 --> 0:00:12.039 Appreciate you for having me for people who don't know you. 0:00:12.160 --> 0:00:16.280 Are you manage Blast? You're Are you like the CEO 0:00:16.360 --> 0:00:19.400 of Eagle? I'm the president the president of Eagle also 0:00:19.640 --> 0:00:22.760 business partners. We own Eagle together. Yeah. So, first of all, 0:00:22.800 --> 0:00:25.440 congrats on like an amazing last year and a half 0:00:25.560 --> 0:00:29.360 or so. Like I feel like, you know, blastling from 0:00:29.360 --> 0:00:34.440 being like LA's best kept secret to being the I mean, 0:00:35.360 --> 0:00:37.400 one of the biggest artists in the country. Yeah. You 0:00:37.400 --> 0:00:39.920 guys just hit number one on two formats at radio. 0:00:40.120 --> 0:00:43.680 Like right, kind of take me back to the beginning, though, 0:00:43.680 --> 0:00:47.520 How did you get involved with Blasts? Because, like I said, 0:00:47.520 --> 0:00:49.400 he's been around for like people act like he's like 0:00:49.400 --> 0:00:51.520 a new artist, but he's really not. You've been around 0:00:51.520 --> 0:00:53.280 for a minute. I mean me, honestly, I didn't know 0:00:53.280 --> 0:00:56.800 Blast when like until like twenty seventeen because I was 0:00:56.800 --> 0:00:58.720 in college. I went to University of Washington, So I 0:00:58.800 --> 0:01:02.279 moved to Seattle and going to Grass Yeah, and then 0:01:02.280 --> 0:01:04.360 I played football there and then I ended up going 0:01:04.360 --> 0:01:06.600 to grad school in southern Illinois. I went to Illinois 0:01:06.640 --> 0:01:08.640 after that. She was gone for like six years, a 0:01:08.680 --> 0:01:10.400 lot of school. What were you going to school for? 0:01:10.760 --> 0:01:14.000 So I got a bachelor's and journalism advertising, and I 0:01:14.000 --> 0:01:16.440 got a bachelor's of psychology, and then I went to 0:01:16.440 --> 0:01:19.800 grad school for PR and media development. So your a 0:01:19.800 --> 0:01:22.120 culmination and all that, and you're just the one stop 0:01:22.160 --> 0:01:25.120 shop if I need a shrink and a PR guy. Exactly, 0:01:25.440 --> 0:01:30.000 exactly exactly, But yeah, I mean when I moved back 0:01:30.040 --> 0:01:32.920 home from college, I started working for Bennie Boom and 0:01:32.920 --> 0:01:34.800 then I was working at their production studio and coach 0:01:34.880 --> 0:01:38.600 svery video director. So I had really started working like 0:01:38.720 --> 0:01:41.480 on the post production part of the Tupac movie. So 0:01:41.560 --> 0:01:43.839 I was doing a lot of like merchandise design product 0:01:43.920 --> 0:01:46.280 development for them. I was like that's what I was 0:01:46.319 --> 0:01:50.080 like doing internships for in college, and it really just 0:01:50.120 --> 0:01:51.760 kind of like transitioning in and doing a bunch of 0:01:51.760 --> 0:01:54.360 stuff in the company and they ended up letting me 0:01:54.560 --> 0:01:57.920 after I worked with This was stuff for Dame Dash too, 0:01:57.960 --> 0:02:00.320 like Damn Dash Studios because we're doing like the back 0:02:00.360 --> 0:02:03.840 in all the internet digital distribution, So doing merchandise production 0:02:03.920 --> 0:02:06.000 with him too, with like the CEO brand of wine 0:02:06.000 --> 0:02:08.200 and a whiskey. But he was just over there a 0:02:08.280 --> 0:02:11.280 couple of weeks ago. Yeah, he was, uh, he was 0:02:11.360 --> 0:02:14.200 jamming out and we were on shrooms and okay, that's crazy. 0:02:14.240 --> 0:02:16.160 It was. I mean it was he took rooms with 0:02:16.240 --> 0:02:19.320 Dame Dash. Yes, that's wow. It was. He was like, 0:02:19.360 --> 0:02:22.200 I was like, of course, let's go yeah, and that's 0:02:22.360 --> 0:02:25.840 you did the podcast on Trump, Yes, thousand percent. I 0:02:25.880 --> 0:02:27.640 gotta go back and watch that again because I'm like, 0:02:27.680 --> 0:02:30.520 that's different one million per at the end that kind 0:02:30.520 --> 0:02:32.000 of alluded to it, and he was like, yeah, I 0:02:32.000 --> 0:02:34.040 don't say it, you know, because this is technically illegal. 0:02:34.080 --> 0:02:35.880 I was like, well, look, I took trooms. You don't 0:02:35.880 --> 0:02:39.720 know what he did. Yeah. I mean, so with the 0:02:40.280 --> 0:02:42.720 after the Damn Dash situation, I pretty much took over 0:02:42.760 --> 0:02:48.799 the product merchandising department at their production company, Dames Booms yep. 0:02:48.919 --> 0:02:52.240 And so I'm convinced them to let me like take 0:02:52.280 --> 0:02:54.959 over the studio and like manager studio on the facility. 0:02:55.040 --> 0:02:57.760 It was already like a podcast room, but me and 0:02:57.800 --> 0:02:59.800 my boy was already intern in there. So I'm like, 0:03:00.080 --> 0:03:02.000 let's just had them built the studio and put the 0:03:02.040 --> 0:03:03.960 actual equipment in here for us to like rent it up, 0:03:04.520 --> 0:03:07.600 so they shot us to live and let us do that. 0:03:07.680 --> 0:03:11.600 And then pretty much I was doing like consultations with 0:03:11.800 --> 0:03:15.160 independent artists on teaching them how to monetize content and 0:03:15.200 --> 0:03:18.240 teaching them like digital distribution platforms and how to do it, 0:03:18.240 --> 0:03:20.120 at what time to do it, how to like pretty 0:03:20.160 --> 0:03:23.040 much beat the algorithm as an independent artist. So I 0:03:23.080 --> 0:03:25.160 was charging for that. Then I added on the studio 0:03:25.240 --> 0:03:29.200 services to that, and so eventually I'm at Blast and 0:03:29.280 --> 0:03:31.639 Jason Cash on the same day actually shout out to 0:03:31.680 --> 0:03:33.280 both of them. He had shout out to both of them, 0:03:33.320 --> 0:03:35.800 so they both pulled up to the studio with the 0:03:35.840 --> 0:03:40.480 actor that played Tupac Demetrios Ship yep yep so Ship. 0:03:40.520 --> 0:03:43.880 He plays the piano as well, So there was pretty 0:03:43.920 --> 0:03:46.160 much all just coming up to use the studio to 0:03:46.200 --> 0:03:48.680 start making music. So I got introduced to all, well, 0:03:49.360 --> 0:03:51.600 both of those two at the same time, and then 0:03:51.640 --> 0:03:53.280 really I took a lik into both day music. To 0:03:53.280 --> 0:03:56.400 be honest with you, but Blast was the one actually 0:03:56.400 --> 0:03:59.320 consistently renting the studio off from me, and so, like 0:03:59.640 --> 0:04:01.400 you know, Blast is pretty much like a man of 0:04:01.400 --> 0:04:03.760 little words. So one day I just knocked on the door. 0:04:03.800 --> 0:04:05.920 It was like, bro, you were into the studio for 0:04:06.080 --> 0:04:08.040 me like five times and they said shit, like what 0:04:08.080 --> 0:04:11.200 are you doing in here? So you playing me music? 0:04:12.040 --> 0:04:14.680 He played me Savage first and I was like, without 0:04:14.680 --> 0:04:17.280 being no, that's before I even Nu bo So played me. That, 0:04:17.600 --> 0:04:20.440 played me a couple other songs, played me some videos. 0:04:20.600 --> 0:04:22.760 So I started asking questions like who produced it? He 0:04:22.800 --> 0:04:25.880 is like me, and every answer was me. Every answer 0:04:25.880 --> 0:04:29.800 is me, from production, graphic design, post production, on the video, merchandise, 0:04:30.400 --> 0:04:33.880 whole vision. I'm like fuck, I'm like, but why are 0:04:33.880 --> 0:04:35.880 you in the why are you in this grade space? 0:04:36.000 --> 0:04:38.280 Like what is it that you actually missing? And then 0:04:38.320 --> 0:04:40.360 so we just started having conversations and I was just like, well, 0:04:40.400 --> 0:04:41.800 this is what I do, this is what I went 0:04:41.839 --> 0:04:44.200 to school for. I'll do it for free for you 0:04:44.320 --> 0:04:45.919 just to see if you like what it is that 0:04:45.960 --> 0:04:48.159 I'm actually trying to teach, and then if it worked, 0:04:48.200 --> 0:04:49.960 let's just keep applying it. So I just started off 0:04:50.000 --> 0:04:53.960 doing like marketing, marketing campaigns, rollouts like hand and hand 0:04:54.000 --> 0:04:59.120 stuff with consumers end up taking over the merchandise. And 0:04:59.160 --> 0:05:01.760 then we just kept working, helping on videos, helping doing 0:05:01.800 --> 0:05:03.960 creative and then one day we went to the studio, 0:05:04.000 --> 0:05:07.760 it just like it should be my manager, like just randomly. Uh. 0:05:07.800 --> 0:05:11.720 And it was just prior to the first six tape. Yeah, yeah, yeah, 0:05:11.760 --> 0:05:13.800 so it's all prior to the first six tape. This 0:05:13.920 --> 0:05:18.359 is probably like six months before that. So yeah, so 0:05:18.400 --> 0:05:19.960 I was working with him for a whole year and 0:05:20.000 --> 0:05:23.880 some change before I even became as manager. So yeah, 0:05:24.040 --> 0:05:25.440 you know, it was just like the dedication and the 0:05:25.520 --> 0:05:27.520 day to day grind. We was together every day. We're 0:05:27.520 --> 0:05:29.400 just starting to be together every day. And then it 0:05:29.480 --> 0:05:30.680 was in a lot of like having a lot of 0:05:30.680 --> 0:05:35.200 business conversations and then yeahs you know, his musical talent, 0:05:35.680 --> 0:05:38.480 and then at it with our natural business acumen, and 0:05:38.520 --> 0:05:39.919 then like the shit I went to school for and 0:05:39.920 --> 0:05:42.479 studying all that type of stuff came together and it 0:05:42.560 --> 0:05:45.520 was like making southern vinegar. Yo. It's crazy because like 0:05:46.680 --> 0:05:50.480 you went to school for all of so much different things. Yeah, 0:05:50.520 --> 0:05:52.160 I'm sure a lot of that you ended up applying 0:05:52.200 --> 0:05:54.000 to what you're doing now, for sure, because a lot 0:05:54.040 --> 0:05:55.200 of people are like, well, you know, if you want 0:05:55.200 --> 0:05:56.600 to be in the music industry, you really don't got 0:05:56.600 --> 0:05:57.719 to go to school. But like I feel like a 0:05:57.720 --> 0:05:59.760 lot of people who do go to school, it ends 0:05:59.839 --> 0:06:02.440 up helping them out. Yeah, there's so much you can 0:06:02.480 --> 0:06:07.400 apply to any sort of situation. I'm sure the psychology 0:06:07.440 --> 0:06:11.880 part first is just like just understanding people and understanding 0:06:11.880 --> 0:06:14.080 how to move in different rooms and just understand how 0:06:14.080 --> 0:06:17.120 to switch faces being in different places, whether it's in 0:06:17.160 --> 0:06:19.280 the streets, whether it's in the boardroom, whether it's in 0:06:19.320 --> 0:06:22.279 a classroom. So that that really helped me out a lot, 0:06:22.440 --> 0:06:24.120 just being able to speak the language of a lot 0:06:24.120 --> 0:06:28.520 of different people. Journalism perspective, like just getting like write 0:06:28.560 --> 0:06:31.159 ups and shit done early on one seat and understanding 0:06:31.160 --> 0:06:34.080 how to put that in format and then shit the 0:06:34.080 --> 0:06:37.360 pr part to speak for cour like I just understood 0:06:37.360 --> 0:06:39.960 at the back end of marketing. So and that was 0:06:40.000 --> 0:06:43.919 around the time where Instagram started to actually develop an 0:06:43.960 --> 0:06:46.360 algorithm when I was in college, so it wasn't really 0:06:46.400 --> 0:06:48.840 a algorithm yet, but that was what they were teaching 0:06:48.920 --> 0:06:50.919 us in class. So it was like I was just 0:06:51.000 --> 0:06:53.760 learning it so fast early on, not knowing that the 0:06:53.839 --> 0:06:55.479 music shit was gonna be able to be applied to it. 0:06:55.800 --> 0:06:57.559 You mentioned Blast being in like kind of a grade 0:06:57.560 --> 0:07:00.839 space prior, which I feel like a lot of artists 0:07:00.920 --> 0:07:02.800 that we both might know, or there's a lot of 0:07:02.880 --> 0:07:05.919 artists out there that are really talented that might be 0:07:06.000 --> 0:07:08.520 kind of wrapped up in that great space. What is 0:07:08.600 --> 0:07:11.040 like advice you would give to somebody who has all 0:07:11.080 --> 0:07:13.480 of the tools necessary to make this shit work but 0:07:13.600 --> 0:07:17.160 just really can't get over the hump. Maybe should build 0:07:17.160 --> 0:07:19.880 a great team, because I mean, it's not just me 0:07:19.920 --> 0:07:22.040 and Blast, like of course crazy just say it's just 0:07:22.040 --> 0:07:25.480 me and Blast, Like we still got four employees on 0:07:25.520 --> 0:07:28.120 full payroll. Well early on it was just you two though, 0:07:28.200 --> 0:07:30.160 well early on it was just us two. I mean 0:07:30.480 --> 0:07:33.040 we had videographer, you know what I'm saying, so that 0:07:33.240 --> 0:07:35.200 he was trailing us and then taking all the pictures 0:07:35.200 --> 0:07:40.160 and all the bts. Right, but I think right after 0:07:41.080 --> 0:07:43.400 probably like a little bit after that first six tape, 0:07:43.800 --> 0:07:47.640 that's when we actually nah, actually during the first six tape, 0:07:47.640 --> 0:07:49.680 that's when we started hiring people. So he made like 0:07:49.720 --> 0:07:51.720 our first hire. Her name is Alison, so she's our 0:07:51.760 --> 0:07:55.640 general manager and she's a Blast tour manager too. So 0:07:55.800 --> 0:07:59.400 but same time, everybody is like super qualified, Like Allison 0:07:59.440 --> 0:08:01.320 went to school and got a degree in music business 0:08:01.360 --> 0:08:04.560 and audio engineering, so she qualified to have these audio 0:08:04.600 --> 0:08:07.600 conversations on stage as a tour manager. And then she's 0:08:07.600 --> 0:08:10.560 also qualified to you know how those first conversations run 0:08:10.600 --> 0:08:13.400 the email, be the first responder when it's talking about 0:08:13.400 --> 0:08:17.080 actual business logistics. So you know that's that's really like 0:08:17.120 --> 0:08:20.360 a constant thing throughout the whole company, Like everybody is 0:08:20.680 --> 0:08:23.040 highly qualified for the job they do. But I would 0:08:23.080 --> 0:08:24.960 say the same thing for an artist. I cent that position, 0:08:25.080 --> 0:08:28.400 Like I mean, obviously I don't. I'm really a proponent 0:08:28.440 --> 0:08:30.040 of like you don't really need a manager to you 0:08:30.040 --> 0:08:32.080 got some shit to manage, you know what I'm saying, 0:08:32.080 --> 0:08:34.840 Like if you're not overwhelmed with shit, you really need 0:08:34.920 --> 0:08:36.600 your manager at that point, you know what I mean, 0:08:36.640 --> 0:08:39.000 You just really need somebody to actually help you probably 0:08:39.000 --> 0:08:41.920 funnel your ideas and actually like get to the point 0:08:41.920 --> 0:08:43.800 because you can only be one place at one time. 0:08:43.840 --> 0:08:45.640 So if you want to be in the studio, you 0:08:45.679 --> 0:08:47.640 may need somebody to help you make the merch, do 0:08:47.720 --> 0:08:50.840 the creative on that. Because Blast is really an anomaly 0:08:50.880 --> 0:08:53.280 when it comes to doing all that shit. I really 0:08:53.360 --> 0:08:55.560 just like, yeah, it's really just him, and like I mean, 0:08:55.679 --> 0:08:57.920 Russ I guess was similar, but I mean I don't 0:08:57.960 --> 0:09:01.880 think the creator Tyler, But yeah, I mean just like 0:09:01.920 --> 0:09:04.880 in terms of like engineering yourself. Yeah, but I don't 0:09:04.880 --> 0:09:06.880 even think they knew graphics though. I was gonna say 0:09:06.880 --> 0:09:08.680 the one thing I'm not sure Russ is making his own. 0:09:09.200 --> 0:09:11.520 I don't think it's photo shopping. Bro. We went on 0:09:11.600 --> 0:09:16.120 tour for this, this tour in September. First city was Seattle, 0:09:16.360 --> 0:09:18.280 so you know they got show graphics and ship on 0:09:18.280 --> 0:09:21.320 the So Blast was like, I'm not happy with the 0:09:21.360 --> 0:09:23.719 graphic that like the graphic designer delivering me. So I'm 0:09:23.760 --> 0:09:26.360 just about to chill today. Literally spent fourteen hours in 0:09:26.400 --> 0:09:29.520 the hotel making his whole show graphic for the concert. Wow. 0:09:29.679 --> 0:09:32.000 So it's like an hour and a half reel of 0:09:32.280 --> 0:09:34.040 a whole bunch of shit going. But he created him, 0:09:34.679 --> 0:09:37.680 what's going on behind him while he's performing. He made 0:09:37.720 --> 0:09:40.360 all that shit. So it's just like for me, you know, 0:09:40.400 --> 0:09:42.040 it's like a cheat code. At the end of the day, 0:09:42.280 --> 0:09:44.640 it's like, you don't really got to outsource that much. 0:09:45.280 --> 0:09:48.600 You saved money. Facts is the definition of vertical integration. 0:09:48.800 --> 0:09:51.000 Like all money in for sure, you really don't got 0:09:51.080 --> 0:09:53.000 to spend. I mean, our marketing budgets be so low 0:09:53.080 --> 0:09:54.959 just because we don't got to outsource for engineers. We 0:09:55.000 --> 0:09:57.800 don't got to outsource for graphic artists motion graphic artists. 0:09:58.080 --> 0:09:59.959 So it just gives us a lot of time to work, 0:10:00.000 --> 0:10:02.880 work with capital and actually distributed how we want to, 0:10:02.960 --> 0:10:05.120 oppose to being like we're being spread in because we 0:10:05.200 --> 0:10:08.160 got to pay all these people to do a job. Yeah. 0:10:08.240 --> 0:10:10.280 I think it's I mean, it's a it's a nice 0:10:10.320 --> 0:10:12.640 convenient thing to have in your pocket because most artists 0:10:12.880 --> 0:10:18.400 everything has a bill for a recoupable bill. Yeah. Cool. 0:10:18.640 --> 0:10:21.560 So that thing going on mind blast Head. You know, 0:10:21.559 --> 0:10:23.599 most artist probably placed it with fifteen hundred dollars or 0:10:23.600 --> 0:10:26.800 something like. That's like fifteen thousand. That's fucking crazy. It's crazy. 0:10:26.800 --> 0:10:29.480 People are getting over on motherfuckers out here. Definitely, that's 0:10:29.520 --> 0:10:31.600 a lot of money. But it's shit that Ted's work. 0:10:31.600 --> 0:10:32.920 People don't want to do, so they'd be like, I 0:10:33.040 --> 0:10:34.680 want to whoop you over the head for it, Yo, 0:10:34.880 --> 0:10:39.560 that's crazy. And so when you guys, obviously, you know, 0:10:39.600 --> 0:10:42.800 I feel like there was like a real, real organic 0:10:42.840 --> 0:10:45.920 buzz about Blast, Like I had heard about Blast before 0:10:46.000 --> 0:10:47.960 six tape because you know, obviously did this show ahead. 0:10:47.960 --> 0:10:51.800 And Head's been a huge proponent of blasts since forever 0:10:51.880 --> 0:10:54.959 him and Salas, and so I was kind of already 0:10:55.040 --> 0:10:58.200 hip to like, you know, his talents, and you know 0:10:58.400 --> 0:10:59.720 Ed was like, yo, you don't think this dude does 0:10:59.760 --> 0:11:05.959 it all makes the beat cords himself. And so I 0:11:06.000 --> 0:11:09.480 remember when six Tape first came out talking to my 0:11:09.480 --> 0:11:12.720 guy Buys who was working Bino over at Depth Jam, 0:11:13.280 --> 0:11:15.400 and like everyone was like yo, Bino. I mean, obviously 0:11:15.400 --> 0:11:17.720 I love Bino, but everyone was like yo, But the 0:11:17.760 --> 0:11:20.400 Blast guy is also like that guy too, like you 0:11:20.440 --> 0:11:23.079 know what I'm saying. And I think that that was 0:11:23.160 --> 0:11:24.680 kind of the beginning. I feel like we're like a 0:11:24.679 --> 0:11:27.560 lot of discussions are being had, but like what what 0:11:27.840 --> 0:11:30.160 I feel like you guys probably actually I kind of 0:11:30.200 --> 0:11:32.360 know inside information that you guys had a lot of 0:11:32.360 --> 0:11:36.240 situations on the table. What was it about red Bull music? 0:11:36.800 --> 0:11:39.160 Because that caught a lot of people off guard? What 0:11:39.200 --> 0:11:41.080 was it about the red Bull situation that you guys 0:11:41.080 --> 0:11:44.000 were like, this fits because it obviously worked. It was 0:11:44.040 --> 0:11:45.880 the first time. You guys are the first people to 0:11:45.880 --> 0:11:49.240 make that work in a hip hop space for sure. Sure, 0:11:50.440 --> 0:11:52.280 it was a culmination of a couple of things, right, 0:11:52.400 --> 0:11:55.120 Like we understood what we wanted from a business aspect, 0:11:55.800 --> 0:11:57.840 like if you look at Egle, you could take like 0:11:58.679 --> 0:12:05.560 all money in OLP A TD and somebody's formula like 0:12:05.600 --> 0:12:08.480 a E forty and just combined all those together and 0:12:08.520 --> 0:12:11.360 we just understood like one ownership because Blast was a 0:12:11.360 --> 0:12:14.280 producer as well, so we were already doing so much 0:12:14.320 --> 0:12:16.840 money in merch and he was already doing enough money 0:12:16.920 --> 0:12:20.120 on Distro Kid from his production catalog and his artist 0:12:20.160 --> 0:12:22.920 catalog that it was like, we ain't got to take 0:12:23.040 --> 0:12:25.760 twenty thousand dollars right now because the nigga can make 0:12:25.800 --> 0:12:28.080 twenty thousand dollars in a month just off his natural 0:12:28.120 --> 0:12:31.000 services that he does as a creator. So that was 0:12:31.000 --> 0:12:33.959 how we first stepped in the room too. Like I said, 0:12:34.000 --> 0:12:36.280 like most people don't expect somebody to come in there 0:12:36.280 --> 0:12:38.640 and have an educational conversation, like especially like a young 0:12:38.679 --> 0:12:41.280 black dude that's under thirty and that's never worked in 0:12:41.360 --> 0:12:43.680 music beforecause I never worked in music before Blast, So 0:12:43.880 --> 0:12:47.280 me having these conversations were like super raw anyway, But 0:12:47.800 --> 0:12:49.600 shout out to our lawyer. Our lawyer is twenty nine 0:12:49.600 --> 0:12:53.240 to two, and so he professor at Drexel University, got 0:12:53.240 --> 0:12:56.640 a sports firm, got his own law firm, all that shit. 0:12:56.800 --> 0:12:58.079 Can we get Can we get the lawyers? Can we 0:12:58.080 --> 0:13:01.400 get a name drop on the lawyer? Folks, Folks shout 0:13:01.440 --> 0:13:03.880 out to the lawyer. So I mean, just with us 0:13:03.920 --> 0:13:06.640 three walking in the building together, it's kind of like 0:13:06.679 --> 0:13:08.480 you really cross all the t's and dot all the 0:13:08.559 --> 0:13:10.400 i's with that, because it's like you got your legal 0:13:10.440 --> 0:13:14.160 assistance right there. Then you got me who actually understands 0:13:14.160 --> 0:13:17.040 like business structure, business development. And then we came with 0:13:17.120 --> 0:13:19.920 an actual staff, with an actual vision, with a brand 0:13:20.040 --> 0:13:23.319 with color schemes, with already visuals put out. So I 0:13:23.360 --> 0:13:25.560 already know when you come to the table with that much, 0:13:26.440 --> 0:13:28.360 it's really not much you can really give us in 0:13:28.400 --> 0:13:30.560 that space. It's more so just like what you can 0:13:30.600 --> 0:13:32.720 throw with gas, you could throw in the flame that's 0:13:32.720 --> 0:13:35.480 already kind of like heating up. But overall, I just 0:13:35.559 --> 0:13:38.640 understood Red Bulls are privately owned company, so they're like 0:13:38.640 --> 0:13:40.679 they're not on the stock market, which means that if 0:13:40.720 --> 0:13:43.120 they grossing four billion dollars a year, that mean they're 0:13:43.160 --> 0:13:47.280 doing something right. But lastly, I did my my senior 0:13:47.320 --> 0:13:49.880 dissertation on Red Bull because I wrote my paper on 0:13:50.080 --> 0:13:53.920 vertical integration and real bull is a marketing company to 0:13:53.960 --> 0:13:56.319 start off, it wasn't an energy drink. So that's where 0:13:56.360 --> 0:13:59.000 you see all these advertisements, all these events and all 0:13:59.000 --> 0:14:00.680 that type of stuff just source from them being a 0:14:00.720 --> 0:14:04.320 marketing company. So me writing that paper already understood too, 0:14:04.440 --> 0:14:08.280 Like we can make so much money that's non recoupable. 0:14:09.120 --> 0:14:12.320 That is like we'll make more money and non recoupable 0:14:12.320 --> 0:14:15.560 funds than advances just because Real Bull got so much stuff, 0:14:15.600 --> 0:14:19.920 i e. The f ones, the events, the extreme sports game, 0:14:19.960 --> 0:14:25.560 the skydiving airplane shit. So we get so much money 0:14:25.600 --> 0:14:29.880 off of sync plays from internal re Bull sources that 0:14:29.920 --> 0:14:31.800 it's like we can make so much money and just 0:14:31.880 --> 0:14:36.160 keep recouping every advance by just defering the appearance fees 0:14:36.200 --> 0:14:39.280 were getting. So the way that we can cru like 0:14:39.320 --> 0:14:41.960 cross collateralizing most of the time is like negative because 0:14:41.960 --> 0:14:44.640 it's like most people going the hole from cross collateralized 0:14:44.640 --> 0:14:46.920 and whether it be like a producer cross collateralized with 0:14:46.920 --> 0:14:49.880 an artist or however it goes. But in this sense, 0:14:50.520 --> 0:14:54.040 we crossing over between reil Bull Music, Real Bull Culture Team, 0:14:54.160 --> 0:14:56.160 reil Bull Extreme Sports, and we're going through all these 0:14:56.160 --> 0:14:58.600 different fastest of rel Bull and we get money with 0:14:58.640 --> 0:15:00.920 these different divisions. But all the different paces, got their 0:15:00.920 --> 0:15:03.560 own CEOs. You know what I'm saying, all their own 0:15:03.600 --> 0:15:05.520 different branches are real, bull, All this shit is not 0:15:05.600 --> 0:15:08.560 under one. So you know, just with breaking the artists 0:15:08.600 --> 0:15:11.560 and understanding creativity and understanding that Blast was like a 0:15:11.560 --> 0:15:14.920 super creative artist on top of everything, I was just like, bro, 0:15:15.000 --> 0:15:17.000 you really need to go somewhere where somebody can like 0:15:17.000 --> 0:15:19.600 tap into your talents and actually bring your talents out, 0:15:19.680 --> 0:15:22.040 Like have you designed some shit for the effluent Speedway 0:15:22.360 --> 0:15:23.960 to where that shit gets featured and then you get 0:15:23.960 --> 0:15:27.000 a royalty off all this merched that so worldwide. So 0:15:27.560 --> 0:15:30.520 just that type of thing. So because when we think 0:15:30.560 --> 0:15:33.920 of like the traditional record deal, right, like most artists 0:15:34.000 --> 0:15:36.040 would come off the street, take a cute as big 0:15:36.040 --> 0:15:37.720 of an advance as they can get, right, but then 0:15:38.440 --> 0:15:40.320 you know, two years later they complain they've never seen 0:15:40.360 --> 0:15:42.680 a check off of music because you've never recouped. Right, 0:15:43.080 --> 0:15:45.800 So when you guys went to Red Bull, you figured 0:15:45.800 --> 0:15:48.440 out kind of a life hack. If we go to 0:15:48.520 --> 0:15:50.680 Red Bull, we can get so much money within Red 0:15:50.680 --> 0:15:52.720 Bull that we don't have to really ever worry about. 0:15:53.200 --> 0:15:54.880 And you know, I take a crazy advance in front 0:15:54.880 --> 0:15:56.840 because you know, like like you said you were in 0:15:56.840 --> 0:15:58.440 a position where he was making so much money off 0:15:58.440 --> 0:16:00.920 this stro kid, and you know a lot of people 0:16:01.000 --> 0:16:03.760 go for that first, they want the bigger advance. But 0:16:03.800 --> 0:16:07.400 it's like, if you don't need the advance, whitic it? Honestly, bro, 0:16:07.440 --> 0:16:09.920 It's just like it's a precedent. We all to say 0:16:09.920 --> 0:16:13.360 it for real, for real, because I mean it's saying 0:16:13.400 --> 0:16:15.360 it's deeper than rap. It's kind of cliche, but it's 0:16:15.360 --> 0:16:17.280 really deeper than rap though, you know, because we already 0:16:17.280 --> 0:16:20.120 just seen the people go be superstars, but they have 0:16:20.240 --> 0:16:22.080 nothing at the end, you know. I mean, Mik Mill 0:16:22.240 --> 0:16:24.040 just complained about this. I mean a lot of people 0:16:24.080 --> 0:16:25.800 who we look at like not one hundred percent, A 0:16:25.800 --> 0:16:28.360 lot of our favorite people are like aren't seeing money 0:16:28.360 --> 0:16:31.440 off their exactly, they got to stretch that check, but 0:16:31.480 --> 0:16:33.680 which is why they dan be killing theyself while we're 0:16:33.680 --> 0:16:35.560 doing so many shows and being on the road so 0:16:35.640 --> 0:16:37.520 much to see that upfront tickets hill, you know what 0:16:37.560 --> 0:16:41.480 I mean. So it's just like I already knew you 0:16:41.520 --> 0:16:43.640 don't want to stretch yourself out with anything you do. 0:16:43.920 --> 0:16:46.720 So however, you can create fillers in between the times 0:16:46.720 --> 0:16:49.640 that you want to take breaks throughout creativity. Okay, what 0:16:49.760 --> 0:16:51.360 is the best avenue to be able to do that? 0:16:51.720 --> 0:16:54.680 So not having to take a crazy advance but still 0:16:54.680 --> 0:16:58.040 being able to make six figures plus just on outside 0:16:58.200 --> 0:17:01.080 entities within the company is like, Oh, that's guaranteed checks 0:17:01.080 --> 0:17:03.360 I'm gonna get just because I'm doing business with the 0:17:03.360 --> 0:17:05.840 companies and their best favor to make me happy and 0:17:05.960 --> 0:17:08.879 vice versa. So you know, it's just I think that 0:17:09.359 --> 0:17:11.919 I thought the people are real bull when we signed, 0:17:11.960 --> 0:17:14.120 I was like, really, pretty much, this is us being 0:17:14.119 --> 0:17:16.840 the cool kids coming to sit with the nerves and 0:17:16.880 --> 0:17:19.639 making the nerves popular. And I'm like, but it's mutually 0:17:19.680 --> 0:17:21.919 beneficial because the nerves got the answers to all the tests. 0:17:22.200 --> 0:17:24.359 So I'm like, I'm not tripping off kicking it with 0:17:24.359 --> 0:17:27.359 the nerves because I see the mutual beneficiary part of 0:17:27.400 --> 0:17:29.560 the whole thing. Also too, I think you guys are 0:17:29.560 --> 0:17:31.840 in a great position too, where it's like Red Bulls. 0:17:32.359 --> 0:17:35.560 I'm sure their music division doesn't have to make money 0:17:36.280 --> 0:17:38.640 because they have so much other shit going on. Yeah, 0:17:38.680 --> 0:17:41.639 I mean, it's stand there like a guinea pig they started, 0:17:41.880 --> 0:17:43.400 you know what I mean. Like, it's like it's like 0:17:43.880 --> 0:17:45.720 when we think of Red bull like the eleven thing 0:17:45.800 --> 0:17:47.520 we probably think about is the fact that they put 0:17:47.600 --> 0:17:49.760 music out too. Yeah, but I mean just to know 0:17:49.960 --> 0:17:52.000 they got rock bands going platinum on it, I didn't 0:17:52.040 --> 0:17:53.840 know that. I didn't know that. Yes, It's like they 0:17:53.880 --> 0:17:55.760 got a band called bear Tooth and they got these 0:17:55.760 --> 0:17:59.040 girls called the Aces, Like they both go crazy. They 0:17:59.080 --> 0:18:03.280 sell out crazy product, crazy merchandising like them type of deals. 0:18:04.000 --> 0:18:06.560 It's like, really, what like entices me? Because I already know, bro, 0:18:06.600 --> 0:18:08.720 you don't really you make pennies on the dollar on music, 0:18:08.760 --> 0:18:11.400 you feel me, even if you got a very favorable deal. 0:18:11.840 --> 0:18:14.000 It's just like streams just don't pay you that much 0:18:14.040 --> 0:18:15.359 for you to sit there and be like I can 0:18:15.400 --> 0:18:17.639 make all my money off that. So it's like I 0:18:17.680 --> 0:18:21.160 believe in physical product and actually, you know, branching out 0:18:21.200 --> 0:18:23.320 and investing its actual money we got going on and 0:18:23.320 --> 0:18:25.840 different shit that's gonna make it's way more money. So 0:18:26.920 --> 0:18:29.560 grand scheme of things just like, yeah, we just decided 0:18:29.600 --> 0:18:32.280 to take the steps over the elevator for real, because 0:18:32.280 --> 0:18:34.840 we could have jumped it so many times. We had crazy, 0:18:34.960 --> 0:18:38.639