WEBVTT - The Fifth Hour: Maller Road Warriors 0:00:00.640 --> 0:00:02.120 Kutbooms. 0:00:02.200 --> 0:00:05.280 If you thought four hours a day, twelve hundred minutes 0:00:05.320 --> 0:00:09.120 a week was enough, think again. He's the last remnants 0:00:09.119 --> 0:00:12.400 of the old Republic, a sole fastion of fairness. He 0:00:12.520 --> 0:00:15.440 treats crackheads in the ghetto cutter the same as the 0:00:15.520 --> 0:00:19.360 rich pill poppers in the penthouse. Wow to the clearinghouse 0:00:19.440 --> 0:00:23.120 of hot takes, break free for something special. The Fifth 0:00:23.160 --> 0:00:29.440 Hour with Ben Maller starts right now in. 0:00:29.200 --> 0:00:34.240 The air everywhere. 0:00:32.920 --> 0:00:37.280 The Fifth Hour with Me, Ben Mahler and Danny g 0:00:37.600 --> 0:00:40.760 Radio as we take a step back and provide you 0:00:41.400 --> 0:00:43.560 with podcast gold. 0:00:44.680 --> 0:00:47.120 Unless we don't, you'll be the one that decides that. 0:00:47.120 --> 0:00:49.760 But it is Friday here, the twenty sixth day of September, 0:00:49.800 --> 0:00:54.280 the final weekend of the Major League Baseball regular season, 0:00:55.160 --> 0:00:59.320 and the postseason will get going next week Playoff Baseball, 0:01:00.040 --> 0:01:03.600 which means we are allowed, as the sounding board of 0:01:03.640 --> 0:01:07.520 the late night to get deep into the weeds of 0:01:07.640 --> 0:01:08.760 Major League Baseball. 0:01:09.560 --> 0:01:12.120 Now, I've said in the past that Baseball. 0:01:11.680 --> 0:01:15.959 Should play their playoff games on days not named Monday, Thursday, 0:01:16.000 --> 0:01:20.080 and Sunday that and I actually brought this up years 0:01:20.080 --> 0:01:22.520 ago to people in baseball. I don't want to get 0:01:22.720 --> 0:01:25.039 sidetracked to begin here. But I talked to a few 0:01:25.120 --> 0:01:26.840 people I know that work at Major League Baseball, and 0:01:26.840 --> 0:01:30.440 they're like, listen, you guys, why even bother competing with 0:01:30.520 --> 0:01:34.000 the NFL at this point. They have a choke hold 0:01:34.040 --> 0:01:37.200 on Thursdays, on Mondays and on Sundays, but you can 0:01:37.280 --> 0:01:43.360 dominate every other day, Friday and Wednesday and Tuesday, and 0:01:43.440 --> 0:01:45.959 you know all these in the day they were baseball, 0:01:46.800 --> 0:01:49.480 you know, the people that serve as a mouthpiece to 0:01:49.560 --> 0:01:50.360 Major League Baseball. 0:01:50.360 --> 0:01:52.680 They're like, well, we're we don't believe in that. 0:01:52.720 --> 0:01:54.840 The people are very tough, like, we don't We're not 0:01:55.360 --> 0:02:00.680 worried about the amount of NFL dominance that over shadows 0:02:00.960 --> 0:02:03.520 Major League Baseball. We're gonna do what we're gonna do. 0:02:03.640 --> 0:02:07.440 So anyway, they didn't listen to me. Of course they don't. 0:02:07.760 --> 0:02:10.320 Why would they anyway, So they'll play and then we'll 0:02:10.360 --> 0:02:14.040 ignore them on Sundays, we'll ignore them on Mondays and Thursdays. 0:02:14.160 --> 0:02:16.000 Likely we'll talk a little bit about them, and then 0:02:16.200 --> 0:02:20.399 the rest of the time will be heavy Major League Baseball. 0:02:20.200 --> 0:02:22.120 Which'll be nice. 0:02:22.360 --> 0:02:25.519 See if there's any kind of sizzle here. I am 0:02:25.560 --> 0:02:29.400 not optimistic about the twenty five Dodgers. This is a 0:02:29.480 --> 0:02:35.200 great underachieving team that will likely fizzle out rather quickly 0:02:35.880 --> 0:02:40.839 in the playoffs. But I did see today's National Lumberjack Day, 0:02:41.639 --> 0:02:47.840 which is exciting unless it's not. And that term lumberjack 0:02:48.880 --> 0:02:52.880 isn't all that old. I guess it's old relatively speaking, 0:02:52.919 --> 0:02:55.600 but it's not like in the Bronze Age they were 0:02:55.639 --> 0:03:00.440 talking about lumberjacks. In fact, the word lumberjack was first 0:03:00.440 --> 0:03:02.799 mentioned in eighteen thirty one, so. 0:03:02.800 --> 0:03:03.720 That's a long time ago. 0:03:03.760 --> 0:03:07.560 Eighteen thirty one, it was, but I thought it'd be 0:03:07.600 --> 0:03:09.720 an older word. It was first mentioned, you know where 0:03:09.720 --> 0:03:15.400 it was first mentioned, the term lumberjack. No, how about 0:03:15.760 --> 0:03:20.919 oh card, I'm sure our buddy Nico knew that, unless 0:03:20.919 --> 0:03:24.680 he didn't anyway. Yeah, in Canada, they first existed about 0:03:24.680 --> 0:03:30.120 a century ago or so. The original form up until 0:03:30.400 --> 0:03:35.000 the time of World War II was about the end 0:03:35.040 --> 0:03:41.600 of the modern lumberjack. Lumberjacks worked in Scandinavia and they 0:03:41.600 --> 0:03:45.440 were roaming around Canada and also parts of the US obviously, 0:03:45.520 --> 0:03:50.160 but some of them were immigrants to North America. Now, 0:03:50.240 --> 0:03:54.840 in nineteen o six, it is estimated that that is 0:03:54.880 --> 0:04:00.120 the magical year that there was a boom in the 0:04:00.160 --> 0:04:03.320 growth of lumberjacks. In fact, in nineteen o six there 0:04:03.360 --> 0:04:08.440 were five hundred thousand lumberjacks in the United States. 0:04:08.840 --> 0:04:09.280 There you go. 0:04:09.360 --> 0:04:12.600 Oh, I learned all of this because it's a Lumberjack 0:04:12.680 --> 0:04:14.760 Day today, and so you have to have fun facts 0:04:14.760 --> 0:04:19.839 about lumberjacks. In nineteen sixty the World Championship for lumberjacking 0:04:19.960 --> 0:04:23.760 was held. The Lumberjack World Championship held in Hayward, Wisconsin. 0:04:24.120 --> 0:04:26.960 And I recall in the early days of ESPN, before 0:04:27.000 --> 0:04:29.440 it went all woke and all that, when it was 0:04:29.480 --> 0:04:32.039 just trying to make its mark in the world and 0:04:32.080 --> 0:04:34.680 they didn't have a lot of programming to put on. 0:04:35.440 --> 0:04:38.719 If you've flipped on the original ESPN, there would be 0:04:39.000 --> 0:04:43.720 heavy man or strongman competitions, and I remember seeing lumberjack competitions, 0:04:43.920 --> 0:04:47.400 and I'm pretty sure it was in Hayward, Wisconsin, where 0:04:47.480 --> 0:04:50.719 they'd have the cutting of the tree and in the 0:04:50.800 --> 0:04:53.400 pieces and the carrying the thing, the whole deal. 0:04:54.279 --> 0:04:56.239 Now I did the name. 0:04:56.839 --> 0:04:59.719 This is to me a mistake, but the Lumberjack Day 0:04:59.800 --> 0:05:06.960 name is also called National Pancake Day, which doesn't make 0:05:06.960 --> 0:05:08.520 sense to me. And then I dug a little deeper 0:05:08.520 --> 0:05:09.960 and I say, well, that makes sense. What we call 0:05:10.080 --> 0:05:13.279 Lumberjack Day pancake day. Pancake's not a lumberjack at Lumberjack's 0:05:13.279 --> 0:05:18.040 not a pancake anyway. So the theory is that the 0:05:18.160 --> 0:05:23.880 lumberjack has been so stereotyped by Hollywood that you have 0:05:23.960 --> 0:05:25.560 to have if you're a lumberjack, you have to have 0:05:25.760 --> 0:05:29.680 a big, burly beard, you have to wear a flannel shirt, 0:05:30.080 --> 0:05:33.400 like I wear some flannel. My wife likes flannel stuff. 0:05:33.400 --> 0:05:35.800 She'll buy me flannel shirts. I'll wear those around and 0:05:36.080 --> 0:05:40.000 long sleeve flannel shirt like well, Benny the lumberjack, I 0:05:40.080 --> 0:05:42.839 don't do the suspenders. I don't really do the boots. 0:05:42.960 --> 0:05:44.640 That's part of the look as well. It's all part 0:05:44.680 --> 0:05:45.479 of the cosplay. 0:05:46.000 --> 0:05:46.240 I mean. 0:05:46.320 --> 0:05:48.640 One of the other things, though, is the appetite of 0:05:48.680 --> 0:05:53.159 the lumberjack. And the legend is that a real lumberjack, 0:05:53.200 --> 0:05:59.560 a hearty lumberjack, loves flapjacks or pancakes. And so thus 0:06:00.440 --> 0:06:04.000 they say that Lumberjack Day is also called National Pancake Day, 0:06:04.000 --> 0:06:07.200 which to me, again for most doesn't seem like it 0:06:07.240 --> 0:06:09.040 makes a lot of sense. And then today is also 0:06:09.160 --> 0:06:12.839 National Chimmy chung To Day, and I feel like We've 0:06:12.839 --> 0:06:15.039 done this before in years past, but it's National Chimmy 0:06:15.120 --> 0:06:18.279 chung To Day today, the twenty sixth of September. A 0:06:18.440 --> 0:06:23.120 chance to celebrate one of the great culinary accidents in history. 0:06:23.560 --> 0:06:25.080 And there are so many things that we eat on 0:06:25.080 --> 0:06:27.680 a regular basis that we're not supposed to happen. The 0:06:27.760 --> 0:06:30.640 French dip sandwich, right, that was a mistake that wasn't 0:06:30.640 --> 0:06:31.360 supposed to happen. 0:06:31.440 --> 0:06:31.600 Right. 0:06:32.160 --> 0:06:35.039 The chimmy choga is on that big board, not a 0:06:35.080 --> 0:06:37.679 list terry in England, not a list terry in England, 0:06:38.440 --> 0:06:43.080 but a big board. And it was created in Mexico, 0:06:43.240 --> 0:06:47.960 unless it wasn't. The Chimmy Chunga is not from Mexico. 0:06:48.080 --> 0:06:52.279 Was created in nineteen forty six, the year my dear 0:06:52.320 --> 0:06:55.440 old mom was born Rest in peace, the same year 0:06:56.000 --> 0:07:04.400 as the concept of mechicken restaurants in America became popular. 0:07:04.720 --> 0:07:08.680 Before nineteen forty six, it's hard to find a Mexican restaurant. 0:07:08.760 --> 0:07:13.680 But anyway, the chimmy Chunga, which I was blown away. 0:07:13.680 --> 0:07:14.440 You know what that means. 0:07:15.640 --> 0:07:17.320 Oh, I don't know what that means. Let me explain. 0:07:18.560 --> 0:07:23.040 So I started digging around a little bits. National Chimmy 0:07:23.080 --> 0:07:24.960 chung to day. I like chimmy chung's. I don't eat 0:07:24.960 --> 0:07:29.160 them very often. I like them. They're delicious if properly 0:07:29.760 --> 0:07:31.640 put together the ingredients of one stuff. So I was like, 0:07:31.640 --> 0:07:34.760 all right, what's going on with this chimmy chunka? So hey, 0:07:35.120 --> 0:07:38.280 the term chimmy chunga. And I'm likely getting this completely 0:07:38.320 --> 0:07:42.160 wrong and I might be hornswoggled, so correct me if 0:07:42.240 --> 0:07:45.600 you speak better Spanish than I do. But as I 0:07:45.800 --> 0:07:49.040 understand it, the term chimmy chunga means thing of a 0:07:49.120 --> 0:07:50.400 jig in Spanish. 0:07:50.680 --> 0:07:51.800 How great is that? 0:07:52.400 --> 0:07:57.440 So my goal now is to work into my lexicon 0:07:58.240 --> 0:08:02.880 the term chimmy chunga, but not as a food dish. No, no, no, no, 0:08:03.280 --> 0:08:04.800 because I do like to use the word think of 0:08:04.840 --> 0:08:07.360 a jag and what you mightna call it. Those are 0:08:07.360 --> 0:08:12.120 fun words. I like those words. They're relatable words. So 0:08:12.200 --> 0:08:17.559 my plan is to add chimmy chunga, and then people 0:08:17.560 --> 0:08:19.720 will say, I don't why do you use the word 0:08:19.800 --> 0:08:22.240 chimmy chunka. That's a that's a fried burrito. I don't 0:08:22.320 --> 0:08:24.960 understand what you're talking about. Anyway, get to the point, please. 0:08:25.000 --> 0:08:29.520 So over the years, a number of restaurants have claimed 0:08:29.720 --> 0:08:34.959 to be the father, the forefather of the chimmy chunga. However, 0:08:35.800 --> 0:08:39.640 the legend is if you go to Tucson, Arizona. The 0:08:39.679 --> 0:08:41.720 origin story that we're gonna go with here, this is 0:08:41.720 --> 0:08:45.040 in the late nineteen forties, early nineteen fifties, and there 0:08:45.120 --> 0:08:49.680 was a woman named Monica Flynn, the owner of El 0:08:49.800 --> 0:08:54.880 Charro Cafe in beautiful Tucson, Arizona, where Mike and Tucson 0:08:55.640 --> 0:08:59.400 and his family lived there. So, according to the legend, 0:09:00.200 --> 0:09:03.000 the modern day chimmy chunga the thing of a jig 0:09:03.760 --> 0:09:07.760 was the result of an accident. The woman named Monica 0:09:08.559 --> 0:09:14.440 was flipping a burrito and she accidentally flipped the burrito 0:09:14.480 --> 0:09:17.480 into the deep fryor who goofed? I've got to know, 0:09:18.720 --> 0:09:25.680 and she exclaimed, using the Spanish swear word chimmy chunga. 0:09:26.000 --> 0:09:27.920 Uh oh, maybe it doesn't mean thing of a jig? 0:09:28.640 --> 0:09:30.680 And that came out of what came out of the 0:09:30.679 --> 0:09:39.880 fryar was this crisp, perfectly cooked savory burrito That became 0:09:40.080 --> 0:09:43.719 a legend. And now there are chimmy chunga's all over 0:09:43.760 --> 0:09:45.959 the place and one of my go to foods when 0:09:46.000 --> 0:09:48.120 I go to a Mexican restaurant. 0:09:48.120 --> 0:09:49.720 I love Mexican food, of course. 0:09:49.760 --> 0:09:53.360 The rule is if you do not work in, if 0:09:53.360 --> 0:09:56.240 you don't bake in the price of chips and salsa, 0:09:56.880 --> 0:09:58.880 you're not going to get my business. 0:09:59.320 --> 0:09:59.920 You're just not. 0:10:00.600 --> 0:10:03.640 Oh that's not right, ben No, that's the way I operate. 0:10:03.720 --> 0:10:05.959 I have a strict rule. And if you've been with 0:10:06.000 --> 0:10:08.520 me a long time, you know my rules. 0:10:08.520 --> 0:10:08.720 Here. 0:10:08.880 --> 0:10:12.120 If you go to a Mexican restaurant and they don't 0:10:12.160 --> 0:10:15.440 provide you complimentary oh, it's not complimentary because there is 0:10:15.480 --> 0:10:16.160 no free lunch. 0:10:16.200 --> 0:10:18.200 You could pay for everything. It's built into the cost 0:10:18.240 --> 0:10:18.679 of the food. 0:10:18.880 --> 0:10:20.720 But if they don't provide you the chips and the 0:10:20.760 --> 0:10:23.520 salsa when you sit down and a cup of water, 0:10:23.679 --> 0:10:27.800 I'm out. And then in an Italian restaurant, I expect 0:10:27.840 --> 0:10:30.880 a cup of water. I also expect a nice plate 0:10:31.040 --> 0:10:34.680 of fresh bread, nice thing of bread. 0:10:34.679 --> 0:10:34.839 There. 0:10:34.840 --> 0:10:37.760 If I don't get that, and you're not getting my business. 0:10:37.800 --> 0:10:39.920 And I don't think that's too much to ask. I'm 0:10:39.960 --> 0:10:43.320 not asking to get it for free. I'm saying, build 0:10:43.360 --> 0:10:46.079 it into the cost of the food, and I'm in. 0:10:46.760 --> 0:10:47.199 I'm in. 0:10:47.760 --> 0:10:50.200 It makes you feel like you're getting a little something 0:10:50.400 --> 0:10:52.319 and you're not getting a little something. But it makes 0:10:52.360 --> 0:10:54.240 you feel like you're getting a little something, so why 0:10:54.280 --> 0:10:57.080 not So turn the page on that. Now we get 0:10:57.080 --> 0:11:02.120 to the meat of the podcast, now, the meat and 0:11:02.160 --> 0:11:04.559 potatoes of the fifth hour with me and Danny g 0:11:04.679 --> 0:11:07.040 who should join me at some point here over the weekend. 0:11:07.520 --> 0:11:13.360 So it started like every other week, two am Eastern 0:11:13.520 --> 0:11:14.040 in the. 0:11:13.920 --> 0:11:20.760 Air everywhere, the airwaves filled with endless hot takes, an 0:11:20.840 --> 0:11:25.559 assembly line of hot takes, one after. 0:11:25.320 --> 0:11:29.200 Another after another after another, as we draw conclusions on 0:11:29.240 --> 0:11:30.640 the day's sporting news. 0:11:31.440 --> 0:11:34.600 And not only was the airwaves filled with hot takes, 0:11:34.640 --> 0:11:39.800 it had expired caffeine supplements. This week was a little 0:11:39.880 --> 0:11:45.400 rocky at the beginning. I got the call from New Zealand, Hey, 0:11:46.480 --> 0:11:48.520 we want you got to talk about the NFL. They 0:11:48.520 --> 0:11:51.840 actually wanted me to come on last week I was unavailable. Now, 0:11:52.720 --> 0:11:55.800 I love the people of New Zealand. One of my 0:11:56.480 --> 0:11:59.200 cool radio buddies that I've never actually met in person, 0:11:59.320 --> 0:12:04.160 Darcy Walden, who's a big New Zealand media personality, and 0:12:04.200 --> 0:12:07.920 I was on his show for ten fifteen years every week. 0:12:08.320 --> 0:12:11.480 Then this thing called the pandemic happened in twenty twenty 0:12:12.040 --> 0:12:14.440 and the network he worked for went out of business. 0:12:14.480 --> 0:12:18.760 So now my friend Darcy hosts a news talk show. 0:12:19.480 --> 0:12:21.480 And when you host a news talk show, you can't 0:12:21.520 --> 0:12:23.760 have the fat sports guy from the US on all 0:12:23.760 --> 0:12:25.760 that often. So I'll go on every once in a 0:12:25.800 --> 0:12:28.360 while and I'll do a check up on American sports. 0:12:28.400 --> 0:12:32.280 If something crazy happens, if something unthinkable happens in American sport, 0:12:32.360 --> 0:12:33.960 Darcy will put me on, but it's very rare. So 0:12:34.000 --> 0:12:37.839 there's another sports channel, sports network that started up, and 0:12:38.080 --> 0:12:41.360 they somehow got my number and they said, hey, we 0:12:41.400 --> 0:12:43.160 want you to have we want to have you on 0:12:43.200 --> 0:12:44.160 talks some NFL football. 0:12:44.160 --> 0:12:46.160 I said, sure, no problem, I love New Zealand. I'll 0:12:46.160 --> 0:12:47.720 do it. And then I prepared for that. 0:12:47.880 --> 0:12:49.720 The only problem is because of the time difference, I 0:12:49.760 --> 0:12:53.840 was going on the morning show, which I was supposed 0:12:53.840 --> 0:12:56.360 to go on the morning show, which is Tuesday morning 0:12:56.400 --> 0:12:59.720 because their NFL Sunday is actually NFL Monday, but it's 0:12:59.720 --> 0:13:02.839 two day day then. Anyway, long story short, because of 0:13:02.880 --> 0:13:05.240 the time difference between the West coast of the US 0:13:05.320 --> 0:13:09.240 and the time zone in New Zealand that I was 0:13:09.280 --> 0:13:12.920 going on, they needed me to go on at a 0:13:13.040 --> 0:13:17.640 time that I am sleeping I'm not doing Diddley Squat 0:13:17.679 --> 0:13:19.520 at that time, but they wanted me to go on. 0:13:19.559 --> 0:13:22.040 I said, that's the time. It's a morning show. I said, 0:13:22.520 --> 0:13:26.720 against my better judgment, sure, why not. So I woke 0:13:26.840 --> 0:13:29.800 up in I don't sleep a lot. I only sleep 0:13:29.960 --> 0:13:32.760 like four or five hours day at the most, and 0:13:32.880 --> 0:13:35.320 so this was like a two hour night. 0:13:35.600 --> 0:13:37.520 I slept like two hours. 0:13:37.120 --> 0:13:39.480 And I got up because I'm a loser, and I 0:13:40.640 --> 0:13:42.680 did the thing and then I curled up and wanted 0:13:42.760 --> 0:13:44.800 to die afterwards. But I didn't go back to sleep 0:13:44.800 --> 0:13:47.280 because I don't nap and I'm worried about oversleeping and 0:13:47.320 --> 0:13:49.599 I'm I've got a type a personality, and I was like, 0:13:49.640 --> 0:13:52.560 I'll just pound pound through the day and all that. 0:13:53.000 --> 0:13:56.440 So it made for some some rocky times. But the 0:13:56.480 --> 0:13:59.720 week started like you know, normal on Sunday and Monday, 0:13:59.760 --> 0:14:01.440 and then that Monday morning I. 0:14:01.400 --> 0:14:03.240 Needed to go on. So that'screwed things up. 0:14:03.320 --> 0:14:07.440 And then the thing about the overnight shift, it's like, 0:14:07.520 --> 0:14:10.600 as Rudolph the Red Nose Reindeer would say, the Island 0:14:10.640 --> 0:14:13.800 of Misfit toys and sports radio, you never know who's listening, 0:14:14.080 --> 0:14:16.560 you never know who's going to show up, and we've 0:14:16.600 --> 0:14:21.920 got crackheads and CEOs. We've got professors and potheads, doctors 0:14:21.960 --> 0:14:25.880 and drug dealers not the legal kind, robbers and robber barons. 0:14:26.040 --> 0:14:26.720 We've got them all. 0:14:26.760 --> 0:14:29.560 And so it's kind of cool when you go to 0:14:29.600 --> 0:14:31.840 these Mallard meet and greets, as I've pointed out, because 0:14:31.880 --> 0:14:36.920 you have people crossing worlds. It's very similar to going 0:14:37.040 --> 0:14:43.040 to the Kentucky Derby at Churchill Downs or live in 0:14:43.200 --> 0:14:48.200 La here So Santa Anita, and you've got really wealthy people, 0:14:48.280 --> 0:14:52.320 really successful people, and people that have mastered the fentanyl 0:14:52.440 --> 0:14:53.880 lean on the other side, and. 0:14:53.840 --> 0:14:57.800 They just everyone mixes together. And I actually like it 0:14:57.840 --> 0:14:58.080 a lot. 0:14:58.120 --> 0:14:59.680 I think it's kind of cool that we all have 0:14:59.720 --> 0:15:03.040 found on this common ground here on the show. So 0:15:03.160 --> 0:15:09.000 this week the door opened and in walked Moving Man Matt. 0:15:09.120 --> 0:15:11.440 If you listen to the Overnight Show every night, never 0:15:11.480 --> 0:15:13.360 miss an episode, and you might have heard that. If not, 0:15:13.480 --> 0:15:15.360 you can go back and hear the podcast. So Matt 0:15:15.440 --> 0:15:19.720 a road warrior, a road a lifer, a man who 0:15:19.840 --> 0:15:20.560 was racked up. 0:15:20.920 --> 0:15:22.560 I did the math on this. I did malar math. 0:15:22.920 --> 0:15:27.040 He has racked up more highway miles than an Amtrak conductor. 0:15:27.120 --> 0:15:28.680 Moving Man Matt. 0:15:28.520 --> 0:15:31.440 Trotting besides him, of course, as they made their way 0:15:31.440 --> 0:15:37.080 into the studio, escorted by Yours Truly, his trusty sidekick, 0:15:37.720 --> 0:15:41.240 a French bulldog named Louis. Now I first met Louis 0:15:41.400 --> 0:15:44.320 a couple years back. Louie was just a pup. Now 0:15:44.360 --> 0:15:48.760 Louie's all grown up, and Louie either remembered me or 0:15:49.080 --> 0:15:52.320 really wanted to give me the royal welcome, because as 0:15:52.360 --> 0:15:56.240 soon as Louie laid eyes on me, he had to 0:15:56.280 --> 0:15:57.720 investigate my feet. 0:15:57.880 --> 0:15:59.960 Now, I do not have good looking fear. 0:16:00.200 --> 0:16:04.400 My toes are all messed up from treadmill life and 0:16:04.480 --> 0:16:06.920 shoes that don't fit the right way, and I've had 0:16:06.960 --> 0:16:09.920 toenails fall off many times. It's a mess. It's a 0:16:09.920 --> 0:16:12.920 hot mess. You do not want to look at my toes, 0:16:13.600 --> 0:16:18.200 do you do not? But Louie, Louis, I love these toes. 0:16:18.640 --> 0:16:22.240 So he had his sniffer out, you know, sniffing around there, 0:16:22.560 --> 0:16:27.480 and I'm pretty sure that he was more interested in 0:16:27.800 --> 0:16:31.920 where I had been prior his investigative skills. Louis the 0:16:31.960 --> 0:16:36.480 French bulldog, because I had been doing show prep with 0:16:37.040 --> 0:16:41.520 my beloved Moxie, who laid down on top of me 0:16:42.080 --> 0:16:44.200 and was cuddling. 0:16:44.320 --> 0:16:46.400 As really sleeping and farting. 0:16:47.160 --> 0:16:49.760 And so I'm pretty sure that louis the French bulldog 0:16:49.800 --> 0:16:51.160 spelled the English bulldog. 0:16:51.320 --> 0:16:53.440 And then that's that back to the story. 0:16:53.440 --> 0:16:58.560 So movie man Matt not just some random schmuck, you know, 0:16:58.680 --> 0:17:00.680 not in this and it is all of people listen 0:17:00.680 --> 0:17:04.080 to show. He's not undercover. He's certainly somebody's a headliner, 0:17:04.520 --> 0:17:06.480 you know the name. He's been around a long time, 0:17:06.520 --> 0:17:09.320 he's got staying power. We know he's a Giants fan. 0:17:09.840 --> 0:17:13.280 He's not perfect, he likes the Giants, he's loyal to them. 0:17:13.840 --> 0:17:16.240 So we've got that. So he's of the age as 0:17:16.280 --> 0:17:18.480 all our friends in Boston. I learned this years ago. 0:17:19.160 --> 0:17:24.320 If you're over the age of like forty five or so, 0:17:25.119 --> 0:17:28.919 you're either a Dolphin fan, a Giant fan, or a 0:17:29.000 --> 0:17:29.439 Jets fan. 0:17:29.480 --> 0:17:31.160 If you grow up in Boston, you're not a Patriots 0:17:31.160 --> 0:17:35.200 fan because they didn't win anything. They were losers. 0:17:35.960 --> 0:17:36.679 They were loser. 0:17:37.040 --> 0:17:39.119 And then if you're under a certain age, you love 0:17:39.160 --> 0:17:41.200 the Patriots because they were great. They were a dynasty. Anyway, 0:17:41.840 --> 0:17:44.000 so we know a little bit about him. We know 0:17:44.040 --> 0:17:46.920 a little bit about him. He's not just your normal 0:17:47.000 --> 0:17:48.639 listener he's a member of the Mallard bullsh He's a 0:17:48.680 --> 0:17:53.640 decorated veteran. In fact, he has eaten the full Mallar 0:17:53.840 --> 0:17:58.399 food Tour, the Chicken Fingers, the Landing in Cans City, 0:17:59.280 --> 0:18:03.280 the Chickens, Dvandwich there in Denver at the Sportsbook Bar 0:18:03.400 --> 0:18:06.119 and Grill in the Greater Denver area, and he's even 0:18:06.200 --> 0:18:07.439 been to the Bird. 0:18:07.560 --> 0:18:09.440 The bird is the word. The bird is the word. 0:18:09.480 --> 0:18:10.359 The bird is the word. 0:18:10.800 --> 0:18:15.399 They're in Kansas where they had the Malard Fowler and 0:18:15.680 --> 0:18:19.119 probably some MA branded side dishes I didn't even know about. 0:18:19.160 --> 0:18:22.679 Somewhere exists, and we're still waiting for that pizza spot, 0:18:22.760 --> 0:18:26.040 the Mallard Pizza. I had a listener reach out to 0:18:26.040 --> 0:18:27.800 me from this podcast. By the way, I was very 0:18:27.800 --> 0:18:31.359 excited about that, and it didn't work out. He works 0:18:31.400 --> 0:18:34.240 at a mom and pop pizza place and he ran 0:18:34.320 --> 0:18:38.760 it by his pops, and it's too expensive to put 0:18:38.760 --> 0:18:42.679 it on the menu. Of course, the rule is for 0:18:42.800 --> 0:18:45.960 us to give the full proper tribute to restaurants, you 0:18:46.160 --> 0:18:48.320 must have the Mallard food dish on the menu. I 0:18:48.320 --> 0:18:52.080 think that's very very small thing to ask. Anyway, this guy, 0:18:52.200 --> 0:18:53.880 I felt bad for him because he was all excited. 0:18:53.920 --> 0:18:56.360 He unfortunately made the mistake that so many people do. 0:18:56.720 --> 0:18:59.840 They made the offer before getting appool for the offer, 0:19:00.119 --> 0:19:01.040 and then it. 0:19:00.960 --> 0:19:01.520 Didn't work out. 0:19:01.520 --> 0:19:04.560 So anyway, with the this is not a commercial to 0:19:04.560 --> 0:19:07.600 get a Mallard pizza. I'm just saying we almost had that. 0:19:08.040 --> 0:19:10.440 At one point. We had it in Grand Rapids, Michigan. 0:19:10.960 --> 0:19:11.520 That ended. 0:19:11.640 --> 0:19:14.680 There's also a I forget the name and movie man 0:19:14.720 --> 0:19:17.399 Matt's going to be upset with me. But there was 0:19:17.440 --> 0:19:23.879 a place in Colorado they named Cocktail after. 0:19:23.920 --> 0:19:25.760 The show, and I forget the name of it. 0:19:25.760 --> 0:19:28.720 It's like it's not in Denver, it's out in sticks, 0:19:28.720 --> 0:19:33.160 out there in Colorado. Nonetheless, Mark is what you call 0:19:33.280 --> 0:19:37.520 a completist. He's like the guy that owns every Springsteen 0:19:37.640 --> 0:19:42.080 bootleg or every Seinfeld box set, or to relate to 0:19:42.119 --> 0:19:46.080 the show, Ferg Dog's Pokemon collection, ALPS nineteen eighties TV 0:19:46.200 --> 0:19:49.160 sitcom trading card collection, just everything. 0:19:50.359 --> 0:19:59.440 And then there's the truck. O MG. The truck a beast, 0:20:00.080 --> 0:20:06.320 a monstrosity of beauty, metal, horsepower, rolling, rolling, rolling, rolling 0:20:06.720 --> 0:20:12.359 across America's highways and byways, carrying with it this giant 0:20:12.760 --> 0:20:18.439 Ben Mather show Billboard hellllelujah, hellelujah. Now it is not 0:20:18.480 --> 0:20:21.240 a neon. The billboard is not a neon. 0:20:21.960 --> 0:20:25.640 So you think marketing is some kind of slick Manhattan 0:20:25.720 --> 0:20:29.359 based company that dabbles in social media. 0:20:30.240 --> 0:20:32.600 We'll get you some bots. We're gonna we're gonna have 0:20:32.640 --> 0:20:34.320 a good time here. We'll get you some bots. We'll 0:20:34.359 --> 0:20:36.160 have we'll have some fun with it. No, no, no. 0:20:37.200 --> 0:20:40.840 Triplastering the name of a radio show. 0:20:40.960 --> 0:20:47.480 On this beautiful eighteen wheeler that drives from Boston to Boise, 0:20:47.680 --> 0:20:52.679 from San fran to San Diego. Every car in the 0:20:52.800 --> 0:20:58.919 lane behind this truck, every gas station stop, every roadside diner, 0:21:00.160 --> 0:21:05.720 truck stop. There it is Ben Mahlor Show, unofficial mover 0:21:06.040 --> 0:21:09.480 of the Ben Mahler Show. And that kids is guerrilla 0:21:09.560 --> 0:21:13.960 marketing at its finest. I want to thank moving Man 0:21:14.000 --> 0:21:15.840 Mark he had this on there. He got rid of 0:21:15.840 --> 0:21:18.239 the truck for a while, and then he's brought it 0:21:18.280 --> 0:21:20.879 back and it's gonna get even bigger and better, he 0:21:21.000 --> 0:21:25.760 told me as we went outside on Sepulvita Boulevard there 0:21:26.080 --> 0:21:30.639 right across from the gas station, and a chicken restaurant 0:21:30.680 --> 0:21:33.399 and a closed bar that used to be there went 0:21:33.400 --> 0:21:35.720 out of business, and so he say, oh, yay, we're 0:21:35.720 --> 0:21:37.720 gonna put on the back too, We're gonna make it bigger. 0:21:37.760 --> 0:21:39.439 And this is just the beginning of it. And I 0:21:39.480 --> 0:21:42.400 was like, oh, that's great, that is awesome. That's branding 0:21:42.440 --> 0:21:46.760 you cannot buy. And here's the kicker. The kicker. That 0:21:46.920 --> 0:21:50.800 truck that the moving man Matt Empire has with Louis 0:21:50.800 --> 0:21:54.280 his sidekick is more advertising for the Ben Maler Show 0:21:54.359 --> 0:21:57.840 than we've gotten from the actual network that airs the show. 0:21:57.880 --> 0:22:00.520 And I'm not ripping anybody. I love where I work. 0:22:00.640 --> 0:22:05.680 It's been great. However, Fox Sports Radio will put out 0:22:06.040 --> 0:22:08.880 glossy spreads in the. 0:22:08.920 --> 0:22:11.280 Radio trade papers. Yeah, I know, it's shocking there. It's 0:22:11.320 --> 0:22:15.000 still radio trade papers. So they'll put this out and 0:22:15.000 --> 0:22:18.520 they'll put it online. It's online, it's in the trade papers. 0:22:18.760 --> 0:22:21.359 Now. I don't read the trade papers very often. I 0:22:21.440 --> 0:22:22.760 just stay in my lane. 0:22:22.920 --> 0:22:25.760 But inevitably will happen is I'll have a radio friend 0:22:26.359 --> 0:22:30.240 from Atlanta, or someone from Detroit, or somebody I work 0:22:30.280 --> 0:22:35.440 with who's now in Tampa but would rather be in Dallas, 0:22:35.480 --> 0:22:37.800