WEBVTT - Advance Placement: Apple Faces Longest Sales Drop In Decades As iPhone Sales Slump

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:00:07.720 --> 0:00:11.840
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

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<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 1>crossings are at the lowest levels ever recorded, and over

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<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

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<v Speaker 1>are here illegally, your next you will be fined nearly

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<v Speaker 1>one thousand dollars a day, imprisoned, and deported. You will

0:00:43.040 --> 0:00:46.680
<v Speaker 1>never return. But if you register using our CBP home

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<v Speaker 1>app and leave now, you could be allowed to return legally.

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<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 1>border and families will be protected.

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<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 3>Posted this on Instagram a couple of days ago. The

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<v Speaker 3>Apple faces longest sales drop in decades as iPhone sales slump,

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<v Speaker 3>so Apple is confronting its largest sales decline in decades

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<v Speaker 3>attributed to the slump and iPhone sales. Various factors might

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<v Speaker 3>be contributing to this downturn, including market saturation, intensified competition

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<v Speaker 3>from other smartphone manufacturers, and ongoing global supply chain issues.

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<v Speaker 3>The iPhone has traditionally been significant source of revenue for Apple,

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<v Speaker 3>and this decline might prompt a reassessment of the strategy

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<v Speaker 3>or an exploration of new avenues for growth. The situation

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<v Speaker 3>presents a notable development in the tech industry and stakeholders

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<v Speaker 3>will be keen to observe how Apple navigates this challenging period.

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<v Speaker 3>So we've also saw Apples Dot the client last week. Right,

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<v Speaker 3>So you talk about Apple a lot as far as

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<v Speaker 3>there's two stocks that everybody should have in your opinion,

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<v Speaker 3>and those stocks are Apple and Microsoft. Right, Yes, but

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<v Speaker 3>this is saying that Apple is facing challenges with its

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<v Speaker 3>number one product, which is the iPhone, and we saw

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<v Speaker 3>a stock drop a little bit last week. iPhone sales

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<v Speaker 3>are slowing down. So should this be considered when people

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<v Speaker 3>are thinking about investing in Apple for the next ten years?

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<v Speaker 4>Hell yeah, Apple, I'm on y'all ass today. I'm usually

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<v Speaker 4>an Apple avenger and Apple advocate and I still am,

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<v Speaker 4>but I will say and I think we all can agree.

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<v Speaker 4>Apple needs extreme innovation and the iPhone I think one

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<v Speaker 4>of the main reasons why people are not I think

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<v Speaker 4>the iPhone fifteen comes out in September. Yep, I haven't

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<v Speaker 4>heard one person on Earth be like I can't wait

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<v Speaker 4>for the fifteen to drop. These like the Jordan twenty nine.

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<v Speaker 4>Everybody Jordan, Michael Jordan, Jordan Brand, Marcus Jordan, largely everybody.

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<v Speaker 5>But.

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<v Speaker 4>I don't think anyone is looking forward to it, and

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<v Speaker 4>even myself, Like when I lost my phone in the ocean,

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<v Speaker 4>I'm like, well, maybe I have to get a fourteen

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<v Speaker 4>regular or go get a Sam song for the first time,

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<v Speaker 4>I'm like, maybe I should go get a Sam song.

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<v Speaker 4>So I think they need some innovative features in their

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<v Speaker 4>I phone, at least fifteen features, because for the last

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<v Speaker 4>let's say what twelve years, Samsung because innovated and created

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<v Speaker 4>some amazing features and benefits for their phone, and Apple

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<v Speaker 4>will copy them four or five years later. Secondly, I

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<v Speaker 4>think they need another Johnny Ive. They need a person

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<v Speaker 4>that can create an amazing product that looks well, that's

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<v Speaker 4>super innovative. Third I think they need to make an

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<v Speaker 4>aggressive push into healthcare, either with a partnership with Eli

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<v Speaker 4>Lilly or acquiring a smaller player, because they need to

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<v Speaker 4>start the hedge just in case that they lose that

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<v Speaker 4>edge in the text space.

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<v Speaker 5>And I think because Tim is a great operator.

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<v Speaker 4>He's not an innovative per se, but he's innovative and

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<v Speaker 4>how he's done operations, I think Apple's got very comfortable.

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<v Speaker 4>I'm not gonna lie do I still think it's the

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<v Speaker 4>greatest publicly traded stock of all time. Yes, a lot

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<v Speaker 4>of the drop of last week was because of the

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<v Speaker 4>credit rating, and they were at the top. They hit

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<v Speaker 4>all time high and I think two or three weeks ago,

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<v Speaker 4>so they were bound to come down.

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<v Speaker 5>But Apple has for too long has been lagging in

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<v Speaker 5>their innovation, and they weren't.

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<v Speaker 4>You're not really looking like I think they should have

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<v Speaker 4>bought Dji a long time ago as well on the

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<v Speaker 4>camera side for everyone who's making content. But you need

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<v Speaker 4>more disruptive innovation there in their product line.

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<v Speaker 5>It's just not there.

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<v Speaker 4>Like I feel like the last five iPhones and iPads

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<v Speaker 4>have been generally the same. Services have done incredibly well.

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<v Speaker 4>But if the product isn't amazing, the services business is

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<v Speaker 4>going to fall apart for all of my entrepreneurs, Like,

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<v Speaker 4>if you have an amazing design, product innovation. I was

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<v Speaker 4>reading they could have bought mid Journey a couple of

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<v Speaker 4>years ago and the parameters didn't work out well. That

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<v Speaker 4>would have been a nice product for them to have

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<v Speaker 4>in their suite to put into the iPhone.

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<v Speaker 5>So put it there. But I just think they need some.

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<v Speaker 4>Drastic innovation, and they're not exposed too well to the

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<v Speaker 4>enterprise side. So if I'm looking at it from a

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<v Speaker 4>contrarian view of what they need to improve, those are

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<v Speaker 4>the four or five things that they need to fix

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<v Speaker 4>in order to be a better brand going forward to

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<v Speaker 4>make me hold on for the next ten years.

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<v Speaker 6>Yeah, I think you made a great point about they

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<v Speaker 6>got comfortable, because when they got comfortable, the customer got comfortable.

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<v Speaker 6>I know Lashati just mentioned a couple of things from competitors,

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<v Speaker 6>but across the board, smartphone sales are down. Yeah, so

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<v Speaker 6>I'm not sure if that's the biggest issue. We talk

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<v Speaker 6>about the supply chain. We watched TSM go down, we

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<v Speaker 6>saw AMD pull back a little bit, we saw a

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<v Speaker 6>Qualcom pulled back, and the reason was it wasn't because

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<v Speaker 6>of the supply the demand. It was that they had

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<v Speaker 6>too much, right, they had too much, and the demand

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<v Speaker 6>had slowed down. And so that comfortability is let people

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<v Speaker 6>to be as comfortable as well. The person that has

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<v Speaker 6>the iPhone thirteen is not complaining that they need the fourteen. Nope,

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<v Speaker 6>they're not gonna be complaining that they need the fifteen either, because,

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<v Speaker 6>like you said, there is no disruptive innovation. Even now,

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<v Speaker 6>when I looked at the preview for the new one,

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<v Speaker 6>it's like, all right, this is cool, but my fourteen

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<v Speaker 6>does just to say the same thing, right, And so

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<v Speaker 6>like that disruption is not there, which is which is

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<v Speaker 6>an issue. But we can't like take out the fact

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<v Speaker 6>that inflation has played a partner, right, because if I

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<v Speaker 6>have to decide between getting a need or paying fifteen

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<v Speaker 6>hundred dollars for a cell phone, you're gonna go with

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<v Speaker 6>the need first, right, It's not a discretionary spend anymore,

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<v Speaker 6>And so that that plays a part in it as well.

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<v Speaker 6>But like you said that there are some upsides, right

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<v Speaker 6>if we look at the company, Yeah, pulled back, but

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<v Speaker 6>it's still up forty percent for the year. Yeah, we

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<v Speaker 6>can't ignore that. You talked about the service side, that's

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<v Speaker 6>up twenty one billion. They make twenty one billion just

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<v Speaker 6>in services, and so that pays plays a part into it,

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<v Speaker 6>and then you know we're looking at expansion, and so

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<v Speaker 6>there was growth outside of.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:08:58.280 --> 0:09:02.960
<v Speaker 1>in Massachusetts. Thirteen gang member from Al Salvador accused of

0:09:03.080 --> 0:09:07.080
<v Speaker 1>murdering a Texas. Man of Venezuelan charged with filming and

0:09:07.200 --> 0:09:11.000
<v Speaker 1>selling child pornography in Michigan. These are just some of

0:09:11.040 --> 0:09:14.760
<v Speaker 1>the heinous migrant criminals caught because of President Donald J.

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<v Speaker 1>Trump's leadership. I'm Christy Noman, the United States Secretary of

0:09:18.640 --> 0:09:23.440
<v Speaker 1>Homeland Security. Under President Trump, attempted illegal border crossings are

0:09:23.480 --> 0:09:26.880
<v Speaker 1>at the lowest levels ever recorded, and over one hundred

0:09:26.920 --> 0:09:30.800
<v Speaker 1>thousand illegal aliens have been arrested. If you are here illegally,

0:09:31.320 --> 0:09:34.600
<v Speaker 1>your next you will be fined nearly one thousand dollars

0:09:34.640 --> 0:09:38.800
<v Speaker 1>a day, imprisoned, and deported. You will never return. But

0:09:38.880 --> 0:09:42.400
<v Speaker 1>if you register using our CBP home app and leave now,

0:09:42.760 --> 0:09:45.880
<v Speaker 1>you could be allowed to return legally. Do what's right,

0:09:46.440 --> 0:09:51.400
<v Speaker 1>leave now. Under President Trump, America's laws border and families

0:09:51.600 --> 0:09:52.440
<v Speaker 1>will be protected.

0:09:52.520 --> 0:09:54.679
<v Speaker 2>Sponsored by the United States Department of Homeland Security.

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<v Speaker 6>Just the United States, the cell phone market has gone

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<v Speaker 6>down from them the United States, but as four pis

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<v Speaker 6>in China, it's gone up four percent. They've gone into India,

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<v Speaker 6>They've gone into Indonesia. So it's kind of what we've

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<v Speaker 6>been saying for the past month. It's like, yeah, they

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<v Speaker 6>haven't had the innovative product, and so the new product

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<v Speaker 6>is like, let's go take over more markets and it's

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<v Speaker 6>gonna It's just a slow process, but it seems the

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<v Speaker 6>thing until the division pro.

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<v Speaker 8>The other thing with division pro.

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<v Speaker 2>Is the price point perce point.

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<v Speaker 5>Yeah.

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<v Speaker 6>Right, So if you got a fifteen hundred dollars phone

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<v Speaker 6>and now you have a new innovative a piece of

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<v Speaker 6>equipment that's going to cost thirty five hundred. And when

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<v Speaker 6>we're talking about the times that we're in, especially with

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<v Speaker 6>quote unquote recessionary times, you have to take that into account.

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<v Speaker 6>How many people can now afford that and you will

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<v Speaker 6>have a population that will but how many people will

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<v Speaker 6>look at it as a product that they actually need

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<v Speaker 6>to have, so they you know, they got to take

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<v Speaker 6>these things into account.

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<v Speaker 8>When when you see Apple pull back.

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<v Speaker 4>Like that, yeah, I mean the last thing I'll say,

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<v Speaker 4>am I down on the company long term? No? No, Apple,

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<v Speaker 4>I mean it made thirty eight million dollars an hour

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<v Speaker 4>this quarter. Like so Apple is printing more money in

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<v Speaker 4>a month and some companies will do in six months.

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<v Speaker 5>So I still think it's incredibly in rare air.

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<v Speaker 4>But sales are down one point one point four year

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<v Speaker 4>over a year, and guided lower max are down seven

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<v Speaker 4>percent even with the MacBook and MacBook Pro MacBook are

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<v Speaker 4>I think some of the desire to why cell phones

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<v Speaker 4>are down it's going back to a utility type of

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<v Speaker 4>product where you felt before you were getting something new.

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<v Speaker 4>You can't, especially in recession, you can't resell the same

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<v Speaker 4>thing over and over again, like even for me. And

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<v Speaker 4>it's like two point five version of stock Club. Like

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<v Speaker 4>there's thirty four different things that I'm adding just because

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<v Speaker 4>people need more bang for their buck. And Apple is

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<v Speaker 4>like a luxury company. So when you have a luxury yes,

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<v Speaker 4>you can go take over more markets. But at some

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<v Speaker 4>point the product just needs.

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<v Speaker 5>To be better.

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<v Speaker 4>And we haven't had that innovation yet. And that's why

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<v Speaker 4>I said, I think you need a Johnny Ive. There

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<v Speaker 4>was a huge divide an Apple the corporation between if

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<v Speaker 4>it should be more efficient or if it should be

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<v Speaker 4>more creative, like Steve was the more creative person.

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<v Speaker 5>Tien was the more the operation.

0:12:10.679 --> 0:12:13.480
<v Speaker 4>You need both, Like even when you got to see

0:12:13.520 --> 0:12:16.640
<v Speaker 4>the rollouts for invest fast and market Mondays, and I

0:12:16.640 --> 0:12:19.280
<v Speaker 4>know Joe Budden always criticized my love wrestling intros.

0:12:19.520 --> 0:12:20.480
<v Speaker 5>You need both.

0:12:21.240 --> 0:12:23.240
<v Speaker 4>I got tired of going to conferences on a Sunday

0:12:23.240 --> 0:12:25.240
<v Speaker 4>and like, here's how to invest in the S and

0:12:25.320 --> 0:12:28.760
<v Speaker 4>P three. No, you need both. So they need more innovation.

0:12:29.320 --> 0:12:31.760
<v Speaker 4>The product needs needs to be better. I want to

0:12:31.760 --> 0:12:33.840
<v Speaker 4>be able to zoom into one hundred x and see

0:12:33.880 --> 0:12:36.640
<v Speaker 4>the moon like the Samsung can like we need.

0:12:36.520 --> 0:12:37.040
<v Speaker 5>To do more.

0:12:37.120 --> 0:12:42.000
<v Speaker 4>So this is my outcry to Apple and everyone on

0:12:42.040 --> 0:12:44.760
<v Speaker 4>their board. It's like, please find someone who can create

0:12:45.960 --> 0:12:48.880
<v Speaker 4>better products at a faster rate so that the sales

0:12:48.920 --> 0:12:51.400
<v Speaker 4>can improve and be stable as we're going to this time.

0:12:51.600 --> 0:12:53.880
<v Speaker 6>And the reason we talk about the iPhone sales right

0:12:53.920 --> 0:12:56.280
<v Speaker 6>specifically when we talk about Apples, because if you look

0:12:56.360 --> 0:12:59.240
<v Speaker 6>at the revenue model, it's fifty percent of the revenue

0:12:59.280 --> 0:13:02.200
<v Speaker 6>comes from the iPhone sales. But anytime there's a report

0:13:02.320 --> 0:13:04.320
<v Speaker 6>that they've been declining like they have for the past

0:13:04.360 --> 0:13:06.840
<v Speaker 6>three quarters, it's going to draw a lot of attention

0:13:06.920 --> 0:13:09.600
<v Speaker 6>because it's a lot of revenue from the wealthiest company

0:13:09.600 --> 0:13:11.240
<v Speaker 6>by market cap in the world.

0:13:12.040 --> 0:13:13.080
<v Speaker 2>So we got to pay attention to that.

0:13:13.120 --> 0:13:16.240
<v Speaker 6>Anything that starts to trend negative, like you said, it's

0:13:16.280 --> 0:13:18.040
<v Speaker 6>not beneficial, and so they got to figure out what

0:13:18.280 --> 0:13:18.840
<v Speaker 6>it's going to be.

0:13:19.040 --> 0:13:21.640
<v Speaker 8>And from what I've seen from the fifteen I don't know.

0:13:22.040 --> 0:13:23.760
<v Speaker 5>I think I think we I mean.

0:13:23.600 --> 0:13:26.360
<v Speaker 6>The fourth quarter is a strong quarter for them because

0:13:26.400 --> 0:13:28.080
<v Speaker 6>of the fact that they released it at the end

0:13:28.120 --> 0:13:30.199
<v Speaker 6>of September and now those sales, you know, go into

0:13:30.400 --> 0:13:31.080
<v Speaker 6>the next quarter.

0:13:31.600 --> 0:13:32.120
<v Speaker 5>So we'll see.

0:13:32.200 --> 0:13:35.199
<v Speaker 6>I mean, I'm sure people the brand loyalty will be strong.

0:13:35.640 --> 0:13:38.000
<v Speaker 6>Well to see how many people are interested in having

0:13:38.000 --> 0:13:39.599
<v Speaker 6>the newest product and the price point for it.

0:13:40.120 --> 0:13:42.560
<v Speaker 4>Yeah, everyone put in chat what three features would you

0:13:42.640 --> 0:13:45.320
<v Speaker 4>like to see put in an iPhone that would make

0:13:45.360 --> 0:13:45.960
<v Speaker 4>you want to buy it?

0:13:47.160 --> 0:13:47.400
<v Speaker 5>Yeah.

0:13:47.480 --> 0:13:49.320
<v Speaker 8>I think they said early next year.

0:13:49.559 --> 0:13:54.040
<v Speaker 6>You know, we saw Google have their their GBT product,

0:13:54.040 --> 0:13:56.640
<v Speaker 6>and we saw obviously Microsoft with their GBT product. I

0:13:56.640 --> 0:13:59.679
<v Speaker 6>think by the first quarter of next year. Yeah, that

0:13:59.800 --> 0:14:02.800
<v Speaker 6>might something that they're trying to have installed inside of

0:14:03.040 --> 0:14:06.040
<v Speaker 6>the newest phones, and so that might be something that's innovative.

0:14:07.080 --> 0:14:08.840
<v Speaker 6>We already know what you know, they had Siri, but

0:14:08.880 --> 0:14:11.400
<v Speaker 6>this is this is something a product that they admittedly

0:14:11.400 --> 0:14:13.880
<v Speaker 6>said that they've been working on for the past five

0:14:13.920 --> 0:14:17.440
<v Speaker 6>to eight years. Yeah, and so you know, it's not

0:14:17.480 --> 0:14:18.959
<v Speaker 6>like they're behind the ball. They're just waiting for the

0:14:19.000 --> 0:14:21.360
<v Speaker 6>opportunite time to put it out. So we'll see. Maybe

0:14:21.360 --> 0:14:22.920
<v Speaker 6>that's something that sparks.

0:14:22.760 --> 0:14:24.840
<v Speaker 4>Askual you guys, is from a brand perspective, how long

0:14:24.920 --> 0:14:26.840
<v Speaker 4>do you think you can get away by being a

0:14:26.880 --> 0:14:31.960
<v Speaker 4>brand that drops features after your competition. It's worked thus far.

0:14:32.000 --> 0:14:34.560
<v Speaker 4>I'm not worried about if it's worked thus far. I'm

0:14:34.560 --> 0:14:38.160
<v Speaker 4>worried about if it can work for the next ten years. Yes,

0:14:38.680 --> 0:14:44.520
<v Speaker 4>and most we've seen legacy companies ib him PayPal, like

0:14:44.880 --> 0:14:48.120
<v Speaker 4>some huge corporations that were dominant in the previous decade

0:14:48.160 --> 0:14:50.000
<v Speaker 4>the next decade not be able to keep up.

0:14:50.680 --> 0:14:51.800
<v Speaker 5>And then here comes Eli.

0:14:51.880 --> 0:14:54.440
<v Speaker 4>Regardless of the lack of efficiency I think he may have,

0:14:55.160 --> 0:14:57.520
<v Speaker 4>you can't argue about him trying to innovate. Yes, he's

0:14:57.600 --> 0:15:00.720
<v Speaker 4>missed up which rebranding Twitter and the acts, and he's

0:15:00.800 --> 0:15:04.000
<v Speaker 4>trying though he's not resting on his laurels though, like

0:15:04.040 --> 0:15:08.280
<v Speaker 4>the team with the executives at PayPal. So my fear

0:15:08.440 --> 0:15:11.160
<v Speaker 4>is like can they keep this lead? And we'll talking

0:15:11.160 --> 0:15:14.000
<v Speaker 4>about Amazon later, because like Amazon in a few years

0:15:14.000 --> 0:15:17.240
<v Speaker 4>has a chance to be the highest grossing revenue company

0:15:17.240 --> 0:15:17.880
<v Speaker 4>of all time.

0:15:18.920 --> 0:15:20.120
<v Speaker 5>You can't lose that lead.

0:15:20.240 --> 0:15:22.520
<v Speaker 4>And like I said, if Bezos get off that yacht

0:15:22.520 --> 0:15:25.640
<v Speaker 4>with that latinga and his wife, hey and come back

0:15:25.680 --> 0:15:28.760
<v Speaker 4>and run shot because in a recession Amazon, because you're

0:15:28.800 --> 0:15:32.120
<v Speaker 4>not just competing against those in your class, you're competing

0:15:32.120 --> 0:15:36.160
<v Speaker 4>against every brand in the world. Amazon is a formidable

0:15:36.240 --> 0:15:39.360
<v Speaker 4>opponent for Apple as an investor. If they get a

0:15:39.400 --> 0:15:44.560
<v Speaker 4>celebrity CEO that is trusted and that pipeline continues to

0:15:44.560 --> 0:15:48.040
<v Speaker 4>be full. AWS continues to be a monster if they

0:15:48.080 --> 0:15:50.400
<v Speaker 4>lose that number two slot, and then we have Microsoft

0:15:50.560 --> 0:15:51.360
<v Speaker 4>right on their tail.

0:15:53.400 --> 0:15:57.040
<v Speaker 5>So all right well.

0:15:57.480 --> 0:16:01.160
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:16:01.160 --> 0:16:04.960
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:16:05.200 --> 0:16:09.360
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:16:09.440 --> 0:16:13.320
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:16:13.400 --> 0:16:17.160
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:16:17.200 --> 0:16:20.800
<v Speaker 1>Donald J. Trump's leadership. I'm Christy nom the United States

0:16:20.800 --> 0:16:25.600
<v Speaker 1>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:16:25.640 --> 0:16:29.200
<v Speaker 1>crossings are at the lowest levels ever recorded, and over

0:16:29.240 --> 0:16:32.480
<v Speaker 1>one hundred thousand illegal aliens have been arrested. If you

0:16:32.560 --> 0:16:36.400
<v Speaker 1>are here illegally, your next you will be fine nearly

0:16:36.480 --> 0:16:40.480
<v Speaker 1>one thousand dollars a day, imprisoned and deported. You will

0:16:40.520 --> 0:16:44.160
<v Speaker 1>never return. But if you register using our CBP home

0:16:44.240 --> 0:16:47.600
<v Speaker 1>app and leave now, you could be allowed to return legally.

0:16:47.960 --> 0:16:52.720
<v Speaker 1>Do what's right. Leave now. Under President Trump, America's laws,

0:16:52.880 --> 0:16:55.320
<v Speaker 1>border and families will be protected.

0:16:55.440 --> 0:16:57.520
<v Speaker 2>Sponsored by the United States Department of Homeland security,