1 00:00:00,840 --> 00:00:05,920 Speaker 1: Welcome to Fitness Disrupted, a production of I Heart Radio. 2 00:00:09,560 --> 00:00:16,159 Speaker 1: I am Tom Holland and this is Fitness Disrupted. They 3 00:00:16,239 --> 00:00:20,439 Speaker 1: say it every show, greatest job in the world. But 4 00:00:20,560 --> 00:00:22,720 Speaker 1: it worked really hard to get here, and I'm still 5 00:00:22,720 --> 00:00:30,360 Speaker 1: working hard, smarter, Maybe it's still hard. And this podcast 6 00:00:30,480 --> 00:00:34,479 Speaker 1: is for those who might want to do what I do, 7 00:00:35,040 --> 00:00:38,240 Speaker 1: and I get those questions very frequently. So not only 8 00:00:38,280 --> 00:00:44,000 Speaker 1: do I feel the nutrition questions, exercise questions, motivation questions, 9 00:00:44,000 --> 00:00:47,559 Speaker 1: all that kind of stuff, but also from people just 10 00:00:47,680 --> 00:00:50,960 Speaker 1: getting into the industry. Maybe they've been in the industry 11 00:00:51,680 --> 00:00:55,520 Speaker 1: a couple of years or so. And many of those 12 00:00:55,520 --> 00:00:58,040 Speaker 1: who are getting into the industry are those later in 13 00:00:58,080 --> 00:01:01,400 Speaker 1: life maybe second job, third job. And I love it. 14 00:01:01,400 --> 00:01:05,520 Speaker 1: It's the greatest job in the world. But as I 15 00:01:05,600 --> 00:01:11,160 Speaker 1: will outline, there is no outline, there's no roadmap to 16 00:01:11,319 --> 00:01:17,199 Speaker 1: doing what I do today. And when I talk about 17 00:01:17,840 --> 00:01:20,800 Speaker 1: the industry, I mean there's a lot of different branches 18 00:01:21,280 --> 00:01:24,840 Speaker 1: for me, and for this podcast, it's the fitness industry 19 00:01:25,160 --> 00:01:30,240 Speaker 1: right exercise, So we're talking personal trainers, group fitness instructors. 20 00:01:30,800 --> 00:01:35,480 Speaker 1: Obviously there are offshoots from there, the nutrition side, all 21 00:01:35,480 --> 00:01:38,000 Speaker 1: of that kind of stuff, and that's a good and 22 00:01:38,000 --> 00:01:41,200 Speaker 1: a bad thing. It's a good and bad thing, right, 23 00:01:41,600 --> 00:01:44,320 Speaker 1: But it's not only the greatest industry in the world 24 00:01:44,400 --> 00:01:46,640 Speaker 1: in my opinion if you love it, and I will 25 00:01:46,680 --> 00:01:51,880 Speaker 1: talk about that, but there are super you know, there 26 00:01:51,880 --> 00:01:58,360 Speaker 1: are challenges because it's not a traditional job, and let's 27 00:01:58,360 --> 00:01:59,760 Speaker 1: call it what it is. If you want to make 28 00:01:59,800 --> 00:02:03,200 Speaker 1: money me you know, support a family and things like that, 29 00:02:04,760 --> 00:02:09,680 Speaker 1: then it gets even more challenging. Alright, So this podcast, 30 00:02:10,040 --> 00:02:13,280 Speaker 1: so you want a career in the fitness industry, This 31 00:02:13,360 --> 00:02:17,120 Speaker 1: is part one. So this is top level. This is 32 00:02:17,200 --> 00:02:21,240 Speaker 1: top level stuff. Just kind of the framework what I 33 00:02:21,400 --> 00:02:24,680 Speaker 1: think and what I have experienced and what I've seen. 34 00:02:27,400 --> 00:02:33,480 Speaker 1: And let me say that I learned by studying the 35 00:02:33,560 --> 00:02:38,160 Speaker 1: people who had accomplished what I wanted to accomplish. And 36 00:02:38,200 --> 00:02:41,600 Speaker 1: I've interviewed several of those people here on the show. 37 00:02:41,680 --> 00:02:48,760 Speaker 1: Matt Fitzgerald, the writer, Troy Jacobson, the triathlete who went 38 00:02:48,800 --> 00:02:51,680 Speaker 1: off and started incredible business for himself. He's on his 39 00:02:51,960 --> 00:02:55,120 Speaker 1: third or fourth career, but he was a professional triathlete 40 00:02:55,440 --> 00:02:58,640 Speaker 1: and at the time he started coaching and doing his 41 00:02:58,720 --> 00:03:03,040 Speaker 1: own so I cling DVD spinner vols videos ended up 42 00:03:03,040 --> 00:03:07,120 Speaker 1: being in one and cheating cheating is a strong word. 43 00:03:07,240 --> 00:03:10,840 Speaker 1: I kind of cheated. Uh. I studied him and interviewed him. 44 00:03:10,880 --> 00:03:14,760 Speaker 1: So if you want to listen to that podcast, and 45 00:03:14,880 --> 00:03:21,000 Speaker 1: Jack Wilane was someone I looked up to and studied 46 00:03:21,520 --> 00:03:26,600 Speaker 1: and respected his philosophy, his approach, and yes, I yet 47 00:03:26,639 --> 00:03:28,760 Speaker 1: to do that podcast. I'm waiting because it's so important 48 00:03:28,800 --> 00:03:31,080 Speaker 1: to me to do it right. But back when I 49 00:03:31,080 --> 00:03:34,360 Speaker 1: had my first radio show, I interviewed him for an hour. 50 00:03:35,680 --> 00:03:39,600 Speaker 1: To this day, I am blown away that the person 51 00:03:39,640 --> 00:03:42,640 Speaker 1: I looked up to so much gave me a full 52 00:03:42,640 --> 00:03:49,120 Speaker 1: hour on a Saturday live and so that's a huge 53 00:03:49,120 --> 00:03:51,360 Speaker 1: part of this. So that's I understand. If some people 54 00:03:51,600 --> 00:03:54,920 Speaker 1: want what I have achieved, yes, that's the question. So 55 00:03:54,920 --> 00:03:57,880 Speaker 1: I'm gonna give it to you. But as I just outlined, 56 00:03:57,960 --> 00:04:00,520 Speaker 1: like you kind of want to follow a bunch of 57 00:04:00,520 --> 00:04:02,440 Speaker 1: people and take a bit from here and a bit 58 00:04:02,520 --> 00:04:09,720 Speaker 1: from there, and you do your own thing. That's success. 59 00:04:11,480 --> 00:04:15,920 Speaker 1: It's not rocket science. You go what worked for this person, 60 00:04:16,040 --> 00:04:19,679 Speaker 1: what worked for that person, and then what am I 61 00:04:19,800 --> 00:04:25,160 Speaker 1: willing to do and how will I make my mark? 62 00:04:26,400 --> 00:04:28,440 Speaker 1: All Right, So that's what this is about. If you're 63 00:04:28,480 --> 00:04:31,520 Speaker 1: in the fitness industry just starting out or maybe you 64 00:04:31,520 --> 00:04:33,200 Speaker 1: want to take it to the next level. That's a 65 00:04:33,279 --> 00:04:37,880 Speaker 1: huge part. Maybe you're a trainer through fitness instructor the 66 00:04:38,000 --> 00:04:40,160 Speaker 1: shows for you. And again this is just part one. 67 00:04:40,360 --> 00:04:43,239 Speaker 1: Much more to come in this area because I'm getting 68 00:04:43,240 --> 00:04:46,760 Speaker 1: more and more questions about it. Quit break when we 69 00:04:46,880 --> 00:04:49,240 Speaker 1: come back, So you want a career in the fitness industry? 70 00:04:49,360 --> 00:05:00,360 Speaker 1: Part one, we will be right back and we are 71 00:05:00,400 --> 00:05:04,080 Speaker 1: back talking about how you make a living in the 72 00:05:04,080 --> 00:05:07,120 Speaker 1: fitness industry if that's something you want to do. And 73 00:05:07,120 --> 00:05:09,120 Speaker 1: I will say it probably a hundred times during this 74 00:05:09,200 --> 00:05:12,919 Speaker 1: episode that I I love it. I have the greatest 75 00:05:12,960 --> 00:05:14,839 Speaker 1: job in the world. And that's where we're gonna start. 76 00:05:17,640 --> 00:05:20,599 Speaker 1: You have to love it. You have to be passionate 77 00:05:20,640 --> 00:05:25,480 Speaker 1: about it, and hopefully you do that with whatever you 78 00:05:25,600 --> 00:05:27,800 Speaker 1: do in life. Right, we want to figure out what 79 00:05:28,839 --> 00:05:33,440 Speaker 1: we enjoy, what we're good at, and we want to 80 00:05:33,640 --> 00:05:37,560 Speaker 1: monetize it. So all the cliches are true. If you 81 00:05:37,640 --> 00:05:40,560 Speaker 1: find something you love and you make a living at it, 82 00:05:40,600 --> 00:05:43,440 Speaker 1: you never work a day in your life. Well, yes 83 00:05:43,440 --> 00:05:46,400 Speaker 1: and no, I've worked really hard, and as I said 84 00:05:46,400 --> 00:05:48,080 Speaker 1: in the intro, I continue to work hard, but I 85 00:05:48,120 --> 00:05:51,919 Speaker 1: love it. And the alternative is not an option. For me. 86 00:05:53,400 --> 00:05:55,920 Speaker 1: You know, vast majority of my family and friends are 87 00:05:55,920 --> 00:05:58,080 Speaker 1: in finance, and God bless all you people that are 88 00:05:58,120 --> 00:06:02,440 Speaker 1: in that industry probably not listening this episode though, Uh, 89 00:06:02,680 --> 00:06:07,400 Speaker 1: that wasn't for me, and I trained. I know the 90 00:06:07,480 --> 00:06:11,120 Speaker 1: term is abused literally, but billionaires. I trained all the 91 00:06:11,160 --> 00:06:15,840 Speaker 1: celebrities and people have lots and lots of money, and 92 00:06:16,279 --> 00:06:19,120 Speaker 1: that was never the be all, end all for me. 93 00:06:19,200 --> 00:06:25,520 Speaker 1: So those two initial concepts are heavily entwined. In other words, 94 00:06:25,520 --> 00:06:28,479 Speaker 1: you've got to be passionate about it, and at least 95 00:06:28,480 --> 00:06:32,200 Speaker 1: out of the gate people money can't be shouldn't be, 96 00:06:32,320 --> 00:06:37,679 Speaker 1: in my opinion, the driver because if you're doing this right. 97 00:06:38,279 --> 00:06:41,280 Speaker 1: One of the reasons this industry is so hard, so challenging, 98 00:06:42,000 --> 00:06:45,920 Speaker 1: it's because there's so much that stuff out there. That's 99 00:06:45,920 --> 00:06:52,400 Speaker 1: what this show is all about. It's about getting the 100 00:06:52,400 --> 00:06:56,640 Speaker 1: truth the myths, breaking them down because there are a 101 00:06:56,640 --> 00:07:01,720 Speaker 1: lot of people in this industry maybe shouldn't be call 102 00:07:01,720 --> 00:07:05,840 Speaker 1: it what it is, aft you know, and they're not 103 00:07:05,880 --> 00:07:07,560 Speaker 1: going to make a career out of it, most of them. 104 00:07:07,600 --> 00:07:09,400 Speaker 1: And that's fine, do whatever you want to do. But 105 00:07:09,480 --> 00:07:11,600 Speaker 1: I I this is not selling shoes to me. I 106 00:07:11,680 --> 00:07:14,880 Speaker 1: take this super seriously. And when you waste people's time 107 00:07:14,880 --> 00:07:17,440 Speaker 1: and money, that's a problem. It's a huge problem to 108 00:07:17,480 --> 00:07:20,600 Speaker 1: me because this is about your health. This is about 109 00:07:20,640 --> 00:07:26,040 Speaker 1: your well being physically and mentally. So you've got to 110 00:07:26,040 --> 00:07:28,440 Speaker 1: be passionate about it. Really, ask yourself, is this what 111 00:07:28,480 --> 00:07:31,160 Speaker 1: I want to do? Do I love it this much? 112 00:07:33,000 --> 00:07:35,920 Speaker 1: And money will come when you do a good job 113 00:07:36,000 --> 00:07:41,240 Speaker 1: and you work hard anything in life, But you want 114 00:07:41,240 --> 00:07:46,120 Speaker 1: to make millions right away? Not your goal? Ask yourself, 115 00:07:46,240 --> 00:07:49,440 Speaker 1: you really want to help people? Do you really just 116 00:07:49,480 --> 00:07:55,920 Speaker 1: want to get stuff for yourself? Can make money? I 117 00:07:55,960 --> 00:07:57,920 Speaker 1: want you to make money, and that's also why I'm 118 00:07:57,960 --> 00:08:03,040 Speaker 1: doing these shows for the industry. Let's start with the passion, 119 00:08:03,160 --> 00:08:07,960 Speaker 1: start with helping people first. Really really kind of important, 120 00:08:08,440 --> 00:08:12,400 Speaker 1: all right, because you are going to work hard. You're 121 00:08:12,400 --> 00:08:19,640 Speaker 1: gonna work really hard. And I started, I'm gonna give you, obviously, 122 00:08:19,800 --> 00:08:24,000 Speaker 1: my experiences because that's my that's my vantage point, and 123 00:08:24,000 --> 00:08:26,679 Speaker 1: that's what worked for me. Right started as a personal trainer. 124 00:08:26,680 --> 00:08:28,160 Speaker 1: If you've listened to the other shows, you've heard much 125 00:08:28,160 --> 00:08:31,920 Speaker 1: of this already. But you know personal trainer said many 126 00:08:32,000 --> 00:08:35,199 Speaker 1: years ago, Okay, I'm finally gonna do this for a living. 127 00:08:35,800 --> 00:08:37,600 Speaker 1: And so I went from personal trainer to a group 128 00:08:37,600 --> 00:08:42,640 Speaker 1: fitness instructor, and then started branching off. Let me backtrack 129 00:08:42,679 --> 00:08:45,720 Speaker 1: a tiny bit. All the time I was into fitness, 130 00:08:45,720 --> 00:08:48,920 Speaker 1: which is since I was a teenager, I was also 131 00:08:48,960 --> 00:08:51,440 Speaker 1: doing other things. It's so many different jobs in my lifetime, 132 00:08:51,960 --> 00:08:54,440 Speaker 1: but a huge passion of mine along with fitness. You 133 00:08:54,440 --> 00:08:58,720 Speaker 1: can have more than one. People was performing, and that 134 00:08:58,800 --> 00:09:02,240 Speaker 1: goes for music, stand up comedy, and acting. Was doing 135 00:09:02,280 --> 00:09:05,599 Speaker 1: all of those things for many years in college a 136 00:09:05,640 --> 00:09:08,520 Speaker 1: couple of years after college, but I was also doing 137 00:09:08,520 --> 00:09:12,880 Speaker 1: the fitness thing, and the state up comedy got to 138 00:09:12,920 --> 00:09:16,320 Speaker 1: a pretty high level, working with names you know that 139 00:09:16,360 --> 00:09:21,079 Speaker 1: are super successful today. And at the point where I 140 00:09:21,080 --> 00:09:23,000 Speaker 1: needed to like really make a decision, was this the 141 00:09:23,040 --> 00:09:26,640 Speaker 1: career choice? Said no, because I was going to the 142 00:09:26,720 --> 00:09:30,560 Speaker 1: twenty four hour gym's in Manhattan after doing a stand 143 00:09:30,600 --> 00:09:34,360 Speaker 1: up set. You know it eleven midnight, one am, and 144 00:09:34,440 --> 00:09:38,160 Speaker 1: usually all three of those times, and it was fitness, 145 00:09:38,360 --> 00:09:41,480 Speaker 1: and that was not the lifestyle. But let me say 146 00:09:41,559 --> 00:09:45,640 Speaker 1: this back to the concept of failure. You know, there 147 00:09:45,679 --> 00:09:48,600 Speaker 1: are many people I grew up with who knew me 148 00:09:48,720 --> 00:09:51,520 Speaker 1: as the stand up comic or knew me when I 149 00:09:51,559 --> 00:09:55,000 Speaker 1: was doing the acting. For the short amount of time music. 150 00:09:55,559 --> 00:09:58,240 Speaker 1: I still do all those things today, and I do 151 00:09:58,360 --> 00:10:01,880 Speaker 1: all of those things within the fitness world, and so 152 00:10:01,920 --> 00:10:04,360 Speaker 1: I'm getting ahead of myself a little bit. But that's 153 00:10:04,400 --> 00:10:07,679 Speaker 1: what makes me unique one of the things in this industry. 154 00:10:08,000 --> 00:10:10,959 Speaker 1: It helps them measurably with the DVDs I hosted way 155 00:10:11,000 --> 00:10:15,840 Speaker 1: back when and booking those big jobs and then going 156 00:10:15,880 --> 00:10:21,640 Speaker 1: on QVC and HSN and you know, the Canadian Shopping Channel. 157 00:10:22,920 --> 00:10:26,600 Speaker 1: So all of that made sense. And so this goes 158 00:10:26,720 --> 00:10:29,640 Speaker 1: to another thing you got to think about again, top 159 00:10:29,720 --> 00:10:33,480 Speaker 1: level stuff here. You have to have a loose long 160 00:10:33,559 --> 00:10:39,480 Speaker 1: term plan, right, what's your goal? What's your goal in 161 00:10:39,520 --> 00:10:42,920 Speaker 1: the next year, two, what's your goal halfway? You know, 162 00:10:43,040 --> 00:10:46,880 Speaker 1: maybe five years, ten years, and then I know that 163 00:10:47,200 --> 00:10:50,280 Speaker 1: I'm fifty three now, at like seventy, I want to 164 00:10:50,280 --> 00:10:53,720 Speaker 1: be teaching. I'll be teaching like anatomy and some sports 165 00:10:53,760 --> 00:10:58,520 Speaker 1: psychology and motivation and things like that. But things change. 166 00:10:59,480 --> 00:11:02,320 Speaker 1: And that goes back to why brought up the unique 167 00:11:02,400 --> 00:11:07,480 Speaker 1: nature of my background is you have this long term plan, 168 00:11:08,320 --> 00:11:13,319 Speaker 1: but things change, and that's okay. It's actually part of life, right, 169 00:11:13,400 --> 00:11:19,080 Speaker 1: It's not a linear progression, and that's really important to embrace. 170 00:11:19,200 --> 00:11:23,599 Speaker 1: Because as I said at the start, there is no roadmap. 171 00:11:25,040 --> 00:11:27,079 Speaker 1: You kind of outline where you think you want to 172 00:11:27,120 --> 00:11:29,240 Speaker 1: be and then you just let things start to fall 173 00:11:29,280 --> 00:11:33,160 Speaker 1: into place. So you're passionate about it. You realize you're 174 00:11:33,160 --> 00:11:37,160 Speaker 1: not going to make a fortune right away, and you're 175 00:11:37,160 --> 00:11:39,360 Speaker 1: ready to work hard. You're gonna get up early, you're 176 00:11:39,360 --> 00:11:42,520 Speaker 1: gonna go to bed late. And again I'm talking from 177 00:11:43,280 --> 00:11:45,760 Speaker 1: the vantage point of the personal trainer and then the 178 00:11:45,760 --> 00:11:48,760 Speaker 1: group fitness instructor, and then all of the revenue streams 179 00:11:48,760 --> 00:11:50,880 Speaker 1: that come off of that. That's the most important part 180 00:11:50,920 --> 00:11:56,439 Speaker 1: of this podcast Part one is thinking about the multiple 181 00:11:56,520 --> 00:12:01,360 Speaker 1: revenue streams available. And they are so many today, so 182 00:12:01,400 --> 00:12:05,040 Speaker 1: many more then there were when I started, and many 183 00:12:05,120 --> 00:12:09,760 Speaker 1: that are just different. Right, so real quickly, you start 184 00:12:09,800 --> 00:12:11,520 Speaker 1: as a personal trainer, get paid by the hour, and 185 00:12:11,559 --> 00:12:16,360 Speaker 1: it's brutal because people don't show up and if you 186 00:12:16,400 --> 00:12:18,680 Speaker 1: don't show up, we don't get paid when you're a 187 00:12:18,679 --> 00:12:21,240 Speaker 1: personal trainer, and that was brutal. And yes, so many 188 00:12:21,280 --> 00:12:26,079 Speaker 1: gems have twenty four hour cancelation policies really hard, as 189 00:12:26,120 --> 00:12:30,480 Speaker 1: those of you who are personal trainers know to enforce, 190 00:12:30,600 --> 00:12:32,520 Speaker 1: especially with people you know well will go oh, Tom, 191 00:12:32,559 --> 00:12:33,960 Speaker 1: you know you've been working with this person for maybe 192 00:12:34,000 --> 00:12:36,920 Speaker 1: a year or longer, and like like you know, last 193 00:12:36,920 --> 00:12:39,520 Speaker 1: minute cancelation. Well, you know, something happened with a kid 194 00:12:39,720 --> 00:12:42,559 Speaker 1: or something came up, and you want to say, well, 195 00:12:42,600 --> 00:12:45,040 Speaker 1: you owe me x dollars. I don't care how the 196 00:12:45,080 --> 00:12:48,600 Speaker 1: trainers do, and actually he should, but my point is 197 00:12:48,720 --> 00:12:50,600 Speaker 1: it's an hourly thing and you only get paid if 198 00:12:50,600 --> 00:12:54,199 Speaker 1: you work. And I tell the story that one of 199 00:12:54,240 --> 00:12:57,000 Speaker 1: the gyms I worked at many years ago, I would 200 00:12:57,120 --> 00:13:00,000 Speaker 1: sell training packages and sometimes people would never show up 201 00:13:00,080 --> 00:13:02,559 Speaker 1: and I never saw a dime of it. Sold a 202 00:13:02,640 --> 00:13:06,720 Speaker 1: fifty pack many back in the day, but one in particular, 203 00:13:07,600 --> 00:13:09,080 Speaker 1: the only time I sold a fifty pack in the 204 00:13:09,080 --> 00:13:12,480 Speaker 1: person never came back, never showed up, and I saw 205 00:13:12,480 --> 00:13:15,880 Speaker 1: it not a dime thousands of dollars in personal training 206 00:13:16,240 --> 00:13:19,920 Speaker 1: that I sold the gym kept. So you start at 207 00:13:19,920 --> 00:13:22,480 Speaker 1: that personal trainer level if that's your goal fitness, right, 208 00:13:22,679 --> 00:13:25,400 Speaker 1: And then I said, okay, let me start teaching classes 209 00:13:25,920 --> 00:13:28,000 Speaker 1: because I love to do it. Get a workout in. 210 00:13:28,080 --> 00:13:29,320 Speaker 1: If that's how you do it, you know it's not 211 00:13:29,360 --> 00:13:31,800 Speaker 1: about you, but obviously there's a way to do it 212 00:13:31,840 --> 00:13:34,440 Speaker 1: where people want to see you exercising you're demonstrating you 213 00:13:34,480 --> 00:13:39,520 Speaker 1: get workouts in and classes don't cancel the way clients do. 214 00:13:40,360 --> 00:13:43,320 Speaker 1: And so that was my progression, right, personal trainer add 215 00:13:43,400 --> 00:13:45,520 Speaker 1: in the group fitness, and by the way, group thatitness 216 00:13:46,520 --> 00:13:49,439 Speaker 1: also put you in front of potential clients for personal training. 217 00:13:50,600 --> 00:13:53,080 Speaker 1: And now today, I don't want to get too deep 218 00:13:53,080 --> 00:13:56,280 Speaker 1: into it in this episode, but you've got Zoom and 219 00:13:56,320 --> 00:13:59,520 Speaker 1: the Internet and apps in so many different ways to 220 00:13:59,559 --> 00:14:05,680 Speaker 1: train bowl one on one and in group situations. And 221 00:14:05,800 --> 00:14:13,120 Speaker 1: that's amazing. All right. One really important point is that 222 00:14:14,160 --> 00:14:16,600 Speaker 1: you have to be ready and willing to do a 223 00:14:16,640 --> 00:14:20,840 Speaker 1: lot for free, not training people necessarily. Although I used 224 00:14:20,880 --> 00:14:25,000 Speaker 1: to give personal training to charities, you know, you'll start 225 00:14:25,000 --> 00:14:27,880 Speaker 1: getting hit up with that, will you donate five training 226 00:14:27,920 --> 00:14:35,000 Speaker 1: sessions for certain um, you know, charity event and then yeah, 227 00:14:35,280 --> 00:14:38,520 Speaker 1: you're doing that for free. But I'm talking also about 228 00:14:38,520 --> 00:14:41,880 Speaker 1: all the media that I've done and continue to do, 229 00:14:42,000 --> 00:14:46,080 Speaker 1: all the articles I contribute to TV appearances and things 230 00:14:46,160 --> 00:14:48,200 Speaker 1: like that. I remember when I finally achieved that goal 231 00:14:48,240 --> 00:14:52,360 Speaker 1: of getting on the Today Show years ago. Quiet, who 232 00:14:52,440 --> 00:14:55,400 Speaker 1: made a lot of money at the time, probably still does, 233 00:14:56,480 --> 00:14:57,760 Speaker 1: but he said, did you get paid for that? I 234 00:14:57,840 --> 00:15:03,640 Speaker 1: was like, oh, my God, yeah, indirectly. So this is 235 00:15:03,680 --> 00:15:08,880 Speaker 1: about building your brand, all right. So you will do 236 00:15:09,280 --> 00:15:13,320 Speaker 1: a lot of stuff for free, but it's not for free. 237 00:15:14,080 --> 00:15:17,480 Speaker 1: My goal back when I started and to this day 238 00:15:17,560 --> 00:15:21,560 Speaker 1: is to get my name out there so that the 239 00:15:21,600 --> 00:15:24,960 Speaker 1: great line is you don't have to introduce yourself, right 240 00:15:27,880 --> 00:15:31,520 Speaker 1: or the only one I love is work until you're 241 00:15:31,600 --> 00:15:36,640 Speaker 1: idol becomes your rival, and I had that too, alright, 242 00:15:36,640 --> 00:15:39,960 Speaker 1: But a lot of that comes from doing stuff for free. 243 00:15:40,880 --> 00:15:46,160 Speaker 1: You know, I subscribe to many different media kind of 244 00:15:46,320 --> 00:15:52,000 Speaker 1: sources that ask for my input on articles and things 245 00:15:52,000 --> 00:15:55,040 Speaker 1: like that. Do they pay me for it? No, I'll 246 00:15:55,080 --> 00:15:59,360 Speaker 1: do workouts different magazines. Now it's online so many different ways. 247 00:15:59,760 --> 00:16:02,160 Speaker 1: But at the end, well, they put your name in 248 00:16:02,200 --> 00:16:03,880 Speaker 1: it and then they put maybe your book if you 249 00:16:03,880 --> 00:16:07,680 Speaker 1: have a book, or your gym, or your online now 250 00:16:08,280 --> 00:16:11,520 Speaker 1: you know, website where you're gonna train people. So it's 251 00:16:11,560 --> 00:16:15,920 Speaker 1: just super important to realize that you will do stuff 252 00:16:15,920 --> 00:16:18,560 Speaker 1: for free. Now I'm not saying again, qualify this one 253 00:16:18,600 --> 00:16:22,320 Speaker 1: final time that your time is not important. You have 254 00:16:22,360 --> 00:16:23,920 Speaker 1: to value yourself and you will be asked to do 255 00:16:23,960 --> 00:16:28,680 Speaker 1: a lot for free that you shouldn't. You will never 256 00:16:28,840 --> 00:16:31,640 Speaker 1: stop getting asked to do stuff for free that you 257 00:16:31,640 --> 00:16:36,080 Speaker 1: shouldn't and that will be in a separate podcast, and 258 00:16:36,120 --> 00:16:39,600 Speaker 1: they're in lies the challenge, right, But I've watched far 259 00:16:39,640 --> 00:16:42,480 Speaker 1: too many fitness people turned down stuff that they should 260 00:16:42,520 --> 00:16:45,760 Speaker 1: be doing for free and has to get paid for it. 261 00:16:46,960 --> 00:16:49,400 Speaker 1: And I leave it at that. You if you truly 262 00:16:49,440 --> 00:16:51,480 Speaker 1: are passionate about this business and start to study it 263 00:16:51,520 --> 00:16:54,400 Speaker 1: and learn it, you'll know. You'll know the stuff that 264 00:16:54,440 --> 00:16:56,040 Speaker 1: you should be paid for and this stuff you shouldn't, 265 00:16:56,040 --> 00:16:57,840 Speaker 1: and where you are in your career and how good 266 00:16:57,840 --> 00:17:01,560 Speaker 1: you are what you do. All right, And so let's 267 00:17:01,560 --> 00:17:03,240 Speaker 1: take one more quick break and we come back a 268 00:17:03,240 --> 00:17:07,320 Speaker 1: couple more points just to get you started in this industry, 269 00:17:08,160 --> 00:17:10,680 Speaker 1: because again, it is the greatest job in the world. 270 00:17:10,680 --> 00:17:23,040 Speaker 1: All right, quick break, We'll be right back, and we 271 00:17:23,080 --> 00:17:28,199 Speaker 1: are back. One really important topic to cover in this 272 00:17:28,320 --> 00:17:31,760 Speaker 1: first take on making a living in the fitness industry 273 00:17:31,840 --> 00:17:36,080 Speaker 1: is what's your specialty, what's your thing? What makes you different? 274 00:17:36,480 --> 00:17:38,520 Speaker 1: And that goes back to what you're passionate about people, 275 00:17:39,840 --> 00:17:42,959 Speaker 1: what's your thing? Why did I use almost daily as 276 00:17:43,080 --> 00:17:45,159 Speaker 1: A squat is a squat, A push up is a 277 00:17:45,200 --> 00:17:49,560 Speaker 1: push up. There infinite number of people pushing workouts and 278 00:17:50,000 --> 00:17:53,680 Speaker 1: their fitness gurus. Is on social media today easier than 279 00:17:53,720 --> 00:17:57,520 Speaker 1: ever before, right, all doing the same stuff, And I'd 280 00:17:57,600 --> 00:18:00,320 Speaker 1: argue the problem is to differentiate themselves. So many people 281 00:18:00,359 --> 00:18:03,520 Speaker 1: are doing really dangerous, stupid stuff to get more clicks 282 00:18:03,520 --> 00:18:07,200 Speaker 1: and likes and potential lawsuits. That's getting ahead of myself again. 283 00:18:07,200 --> 00:18:10,359 Speaker 1: One of my revenue streams now being a fitness expert 284 00:18:10,400 --> 00:18:14,280 Speaker 1: in lawsuits. But when you find what you're passionate about, 285 00:18:14,280 --> 00:18:17,520 Speaker 1: when you start doing this because you love it and 286 00:18:17,520 --> 00:18:20,399 Speaker 1: and focus in that area to start, by the way, 287 00:18:22,040 --> 00:18:24,119 Speaker 1: you don't have to stay there. Always think of like 288 00:18:24,800 --> 00:18:28,399 Speaker 1: singers and actors. You know, your first movie as an actor, 289 00:18:28,720 --> 00:18:30,080 Speaker 1: there's gonna be the best, but you gotta get your 290 00:18:30,080 --> 00:18:33,199 Speaker 1: foot in the door. Now, you could stay there. But 291 00:18:33,520 --> 00:18:37,400 Speaker 1: what's unique about my career is that I do a lot. 292 00:18:37,880 --> 00:18:41,640 Speaker 1: So I have a bunch of different buckets right the exercise, nutrition, motivation, 293 00:18:41,680 --> 00:18:44,119 Speaker 1: and even within those buckets, you know, I've written the 294 00:18:44,160 --> 00:18:47,439 Speaker 1: books on marathons, I've written the books on triathlon. I 295 00:18:47,480 --> 00:18:50,400 Speaker 1: did the sports nutrition, then I branched off into beat 296 00:18:50,440 --> 00:18:54,080 Speaker 1: the gym and the micro workout plan. So for me, 297 00:18:54,440 --> 00:18:58,359 Speaker 1: it's been harder, more challenging because I didn't necessarily focus 298 00:18:58,400 --> 00:19:01,879 Speaker 1: on one area, but that wasn't for me. So you 299 00:19:01,880 --> 00:19:03,879 Speaker 1: can have more than one where you just focus on 300 00:19:03,880 --> 00:19:05,200 Speaker 1: what you can be, the running person, you can be, 301 00:19:05,240 --> 00:19:08,120 Speaker 1: the high intensity whatever it is that makes you want 302 00:19:08,119 --> 00:19:11,399 Speaker 1: to get up every day and just be authentic and 303 00:19:11,560 --> 00:19:16,359 Speaker 1: powerful and passionate. That's your thing, and so you need 304 00:19:16,400 --> 00:19:21,040 Speaker 1: to identify that, and then you want to start to 305 00:19:21,119 --> 00:19:25,719 Speaker 1: build your brand. As I said earlier, around that in 306 00:19:25,800 --> 00:19:30,159 Speaker 1: so many different ways, right to get known as that person, 307 00:19:30,920 --> 00:19:34,400 Speaker 1: to be the expert in that area. And one way 308 00:19:34,440 --> 00:19:36,080 Speaker 1: you do that. By the way, and this is one 309 00:19:36,080 --> 00:19:40,080 Speaker 1: of the trickiest parts of this industry, although it shouldn't be. 310 00:19:40,560 --> 00:19:44,639 Speaker 1: Is get as much credibility through the education. It is 311 00:19:44,720 --> 00:19:49,639 Speaker 1: actually potentially a detriment as crazy as it sounds, in 312 00:19:49,720 --> 00:19:54,280 Speaker 1: certain scenarios in this fitness world. Like you know, you 313 00:19:54,320 --> 00:19:55,879 Speaker 1: try to get a job at certain gyms and you 314 00:19:55,920 --> 00:19:58,760 Speaker 1: are more qualified. This happened to me, You're not gonna 315 00:19:58,800 --> 00:20:02,480 Speaker 1: get hired because the personal training manager, you know, you're competing, 316 00:20:02,600 --> 00:20:06,840 Speaker 1: or the group fitness as huge. You know, group fitness 317 00:20:06,920 --> 00:20:09,120 Speaker 1: is so cut throat. I'm talking in the gym's it's 318 00:20:09,200 --> 00:20:12,720 Speaker 1: changed now. But regardless of that, get as much education 319 00:20:13,119 --> 00:20:16,040 Speaker 1: in your area. Are you a running coach, well, get 320 00:20:16,080 --> 00:20:18,840 Speaker 1: certified in as many different ways as you can, running 321 00:20:18,880 --> 00:20:24,600 Speaker 1: specific group fitness, study your craft, and never stop. And 322 00:20:24,680 --> 00:20:26,919 Speaker 1: so when I said this is what I was going 323 00:20:27,000 --> 00:20:28,520 Speaker 1: to do for a living, I said, I'm gonna get 324 00:20:28,520 --> 00:20:33,760 Speaker 1: the most education possible. Never stop, because my number one 325 00:20:34,359 --> 00:20:41,760 Speaker 1: goal as far as perception from individuals and corporations is credibility. 326 00:20:41,800 --> 00:20:43,480 Speaker 1: I want them to go and I want you. You're 327 00:20:43,520 --> 00:20:46,400 Speaker 1: listening to this podcast, hopefully because you go. I think 328 00:20:46,400 --> 00:20:48,760 Speaker 1: he's got something worth saying, because he's done it, he 329 00:20:48,840 --> 00:20:52,199 Speaker 1: studied it. And yes, one other quick bullet point is 330 00:20:52,240 --> 00:20:58,560 Speaker 1: walk the walk. If you're a running coach, hopefully you 331 00:20:58,720 --> 00:21:02,680 Speaker 1: run right hopefully out there. I never really trained golfers. 332 00:21:02,920 --> 00:21:05,639 Speaker 1: I don't golf now. There were golfers back in the 333 00:21:05,720 --> 00:21:08,240 Speaker 1: day where I would work on core stuff and flexibility, 334 00:21:08,280 --> 00:21:11,240 Speaker 1: but if they got to that point or you know, 335 00:21:11,240 --> 00:21:13,840 Speaker 1: it was usually pretty quick and there was a golfing 336 00:21:14,080 --> 00:21:19,120 Speaker 1: specific trainer, then I would push the client to them, 337 00:21:19,160 --> 00:21:22,200 Speaker 1: because you want to specialize in your thing. Again, if 338 00:21:22,240 --> 00:21:25,600 Speaker 1: we're qualified trainers, you can work with everyone. You you know, 339 00:21:25,720 --> 00:21:28,479 Speaker 1: you know the the sport they're doing, and you can 340 00:21:28,520 --> 00:21:35,240 Speaker 1: prepare them for it obviously, but study your craft and 341 00:21:35,280 --> 00:21:39,840 Speaker 1: then hopefully you are engaging in that area. And that 342 00:21:39,880 --> 00:21:43,000 Speaker 1: goes back to the passion again. If you're passionate about 343 00:21:43,000 --> 00:21:47,639 Speaker 1: Olympic weightlifting, then you're gonna be hopefully doing that in 344 00:21:47,680 --> 00:21:49,080 Speaker 1: the gym and people are gonna come up to you, 345 00:21:49,200 --> 00:21:51,240 Speaker 1: or you're doing it online wherever you're doing it. But 346 00:21:51,320 --> 00:21:56,200 Speaker 1: do it, walk the walk and talk to talk. All right, 347 00:21:56,640 --> 00:21:59,520 Speaker 1: all right, let's finish up this first one quickly with 348 00:21:59,560 --> 00:22:01,480 Speaker 1: what I talked about, the most important part of this 349 00:22:02,040 --> 00:22:04,200 Speaker 1: first take on it, and again I'm gonna do many 350 00:22:04,359 --> 00:22:07,560 Speaker 1: is that multiple revenue streams. So you're thinking about being 351 00:22:07,560 --> 00:22:09,880 Speaker 1: in the industry, making a career out of this, what's 352 00:22:09,880 --> 00:22:12,320 Speaker 1: important is that you go, Okay, maybe you are a trainer, 353 00:22:12,320 --> 00:22:14,360 Speaker 1: maybe you are a group fitness instructor, maybe you're doing 354 00:22:14,359 --> 00:22:19,159 Speaker 1: online stuff, maybe a couple different things going irons in 355 00:22:19,200 --> 00:22:23,400 Speaker 1: the fire. Is that the saying, so you need more 356 00:22:23,880 --> 00:22:27,240 Speaker 1: and so the great thing about having multiple revenue streams 357 00:22:27,400 --> 00:22:30,639 Speaker 1: is you don't ever have to have all of them 358 00:22:30,760 --> 00:22:35,679 Speaker 1: hitting it once, and they rarely are and one will 359 00:22:36,680 --> 00:22:41,040 Speaker 1: develop over time, and this is where you start to 360 00:22:41,080 --> 00:22:43,920 Speaker 1: make really good money. Right, So for me, just gonna 361 00:22:43,920 --> 00:22:47,359 Speaker 1: walk you through them quickly. You know, started already by 362 00:22:47,400 --> 00:22:51,960 Speaker 1: giving you a few started with the trainer, personal training 363 00:22:52,000 --> 00:22:54,959 Speaker 1: for for years, by the way years and that started 364 00:22:54,960 --> 00:22:57,719 Speaker 1: in the gym, and then I was doing home you 365 00:22:57,760 --> 00:23:01,960 Speaker 1: know in New York City and apartments. Uh. Then I 366 00:23:02,040 --> 00:23:04,520 Speaker 1: took a foot out and went into a personal training 367 00:23:04,880 --> 00:23:06,960 Speaker 1: facility where I had to bring the clients in but 368 00:23:07,000 --> 00:23:11,320 Speaker 1: got a bigger cut. Was doing the group fitness right 369 00:23:11,400 --> 00:23:15,359 Speaker 1: teaching classes. Then I started my camps. I did a 370 00:23:15,440 --> 00:23:18,680 Speaker 1: running camp in New York City, Team Holland Running Club. 371 00:23:19,640 --> 00:23:23,360 Speaker 1: I've got this Nantucket camp that is over twenty years running. 372 00:23:24,840 --> 00:23:27,640 Speaker 1: I'm when you get back to that really quickly. Online 373 00:23:27,680 --> 00:23:29,760 Speaker 1: coaching when the internet hit, that was huge for me. 374 00:23:30,280 --> 00:23:33,320 Speaker 1: So you go, how do you scale this? How do 375 00:23:33,320 --> 00:23:36,240 Speaker 1: you work with multiple people at different times on your 376 00:23:36,280 --> 00:23:39,439 Speaker 1: own schedule? And so that was online coaching for me, 377 00:23:39,480 --> 00:23:44,320 Speaker 1: and that's huge today, right. Designing plans Again, whatever your 378 00:23:44,359 --> 00:23:49,120 Speaker 1: specialty is in fitness, you can train people all over 379 00:23:49,160 --> 00:23:51,760 Speaker 1: the world some well I've one on one if you want, 380 00:23:51,800 --> 00:23:55,560 Speaker 1: but even more importantly designing programs. And I had a good, 381 00:23:55,560 --> 00:23:59,120 Speaker 1: better best what was it back? I think it was gold, 382 00:23:59,640 --> 00:24:03,200 Speaker 1: silver for platinum for online coaching, and my platinum rate 383 00:24:03,320 --> 00:24:05,800 Speaker 1: was obscene, and I just threw that number up on 384 00:24:05,840 --> 00:24:09,040 Speaker 1: my website that I designed myself. And guess what, there 385 00:24:09,040 --> 00:24:11,520 Speaker 1: were people willing to pay for it if you made 386 00:24:11,520 --> 00:24:15,800 Speaker 1: it worthwhile. All right, So again going through these quickly, 387 00:24:15,840 --> 00:24:19,160 Speaker 1: but I want to get you thinking personal training, group 388 00:24:19,200 --> 00:24:22,920 Speaker 1: fitness so much online with both of those things. Then 389 00:24:22,960 --> 00:24:26,000 Speaker 1: I started writing. I wrote a spec article every week. 390 00:24:26,080 --> 00:24:28,560 Speaker 1: This is back when there were magazines. Now it's even easier. 391 00:24:28,920 --> 00:24:31,720 Speaker 1: You should have to mail them out. But I love writing, 392 00:24:31,840 --> 00:24:35,679 Speaker 1: and so I started just writing articles on topics I 393 00:24:35,800 --> 00:24:38,520 Speaker 1: enjoyed that I was passionate about that I knew something about, 394 00:24:38,760 --> 00:24:41,680 Speaker 1: and I would send them out. Didn't happen right away, 395 00:24:41,720 --> 00:24:44,280 Speaker 1: but every single one of them was published because I 396 00:24:44,320 --> 00:24:46,200 Speaker 1: was passionate about it, I knew what I was talking about, 397 00:24:46,200 --> 00:24:50,360 Speaker 1: and I was persistent. All right. Then consulting so many 398 00:24:50,359 --> 00:24:53,359 Speaker 1: different ways to consult in this industry. I started working 399 00:24:53,400 --> 00:24:56,399 Speaker 1: on photo shoots for magazines like Self, where they bring 400 00:24:56,400 --> 00:24:58,199 Speaker 1: a fitness person on the set to make sure the 401 00:24:58,240 --> 00:25:00,320 Speaker 1: model who's not a fitness person off and time times, 402 00:25:00,560 --> 00:25:06,119 Speaker 1: is doing the exercise correctly. I did online consulting for 403 00:25:06,359 --> 00:25:09,200 Speaker 1: magazines like Self where they're like, will you just answer 404 00:25:09,320 --> 00:25:12,159 Speaker 1: ten questions on their board. Now, this is a while back, 405 00:25:12,200 --> 00:25:14,320 Speaker 1: they're not doing this the same way, but just to 406 00:25:14,359 --> 00:25:17,840 Speaker 1: get you thinking. Now you can answer you know, questions 407 00:25:17,840 --> 00:25:20,359 Speaker 1: and Twitter forms and things like that for different companies, 408 00:25:22,840 --> 00:25:24,520 Speaker 1: and that paid really well. It started to play well. 409 00:25:24,520 --> 00:25:27,919 Speaker 1: This is where I was starting to go, oh my gosh, 410 00:25:28,119 --> 00:25:30,239 Speaker 1: I love this industry even more because I'd worked so 411 00:25:30,280 --> 00:25:35,679 Speaker 1: hard up until that point. Right, lectures huge and just 412 00:25:35,800 --> 00:25:38,200 Speaker 1: real quick. One of my first lectures was for Gatorade 413 00:25:38,200 --> 00:25:42,280 Speaker 1: back in the day the Boston Marathon expo. I remember 414 00:25:42,320 --> 00:25:45,520 Speaker 1: having no idea what to charge, and this person reached 415 00:25:45,520 --> 00:25:48,560 Speaker 1: out again because I had gotten my name out there, 416 00:25:48,760 --> 00:25:52,440 Speaker 1: was starting to get known, contributing to everything, showing up, 417 00:25:52,800 --> 00:25:56,080 Speaker 1: you know, doing races, being at expose, so many different things, 418 00:25:57,000 --> 00:26:00,040 Speaker 1: and they said what do you charge? And I said, well, what, 419 00:26:00,040 --> 00:26:02,320 Speaker 1: what's what's your normal? You know, what's the going rate 420 00:26:02,680 --> 00:26:05,040 Speaker 1: for your budget? And the number was five x what 421 00:26:05,080 --> 00:26:07,720 Speaker 1: I probably would have asked for at the time. And 422 00:26:07,760 --> 00:26:10,880 Speaker 1: that's another podcast where we'll talk about you know, perceived 423 00:26:10,920 --> 00:26:12,760 Speaker 1: value and learning what you should charge and how you 424 00:26:12,760 --> 00:26:16,200 Speaker 1: figure that out. All right, Then I did my own 425 00:26:16,280 --> 00:26:19,000 Speaker 1: DVDs and they got hired to do them. But I 426 00:26:19,040 --> 00:26:22,840 Speaker 1: did my own, invested, took a chance. I did audio 427 00:26:22,880 --> 00:26:26,240 Speaker 1: workouts before there were audio workouts, and they got hired 428 00:26:26,280 --> 00:26:28,240 Speaker 1: to do audio workouts, just like I got hired to 429 00:26:28,240 --> 00:26:34,640 Speaker 1: do the DVDs. Sponsorships huge today with Instagram and things 430 00:26:34,640 --> 00:26:37,080 Speaker 1: like that. So whatever your passion is and you get 431 00:26:37,080 --> 00:26:39,439 Speaker 1: known for and you build that brand, then you reach out. 432 00:26:39,840 --> 00:26:43,159 Speaker 1: I got turned down from power Bar I think six 433 00:26:43,240 --> 00:26:45,280 Speaker 1: years in a row to be on their team Elite 434 00:26:46,560 --> 00:26:49,960 Speaker 1: never gave up and then ended up on the team 435 00:26:50,000 --> 00:26:54,679 Speaker 1: for over six years, and they had a great program 436 00:26:54,720 --> 00:26:58,040 Speaker 1: where it was you got free stuff, obviously free product, 437 00:26:58,200 --> 00:26:59,760 Speaker 1: but then if you got in the media, you got 438 00:26:59,800 --> 00:27:03,320 Speaker 1: paid either in you know, power Box, or you could 439 00:27:03,359 --> 00:27:07,600 Speaker 1: get cash. So sponsorships today with Instagram and things like that, 440 00:27:07,640 --> 00:27:11,680 Speaker 1: it's evolved. But when you find what you're passionate about, 441 00:27:11,720 --> 00:27:13,919 Speaker 1: you walk the walk, you start to build your brand. 442 00:27:14,119 --> 00:27:15,960 Speaker 1: All of this stuff starts to fall into place, and 443 00:27:16,000 --> 00:27:18,480 Speaker 1: it goes back to that loose framework you're gonna go. 444 00:27:19,280 --> 00:27:21,640 Speaker 1: Tom didn't talk about any of this stuff, and things 445 00:27:21,720 --> 00:27:24,680 Speaker 1: just start to happen. But it's by getting that ball 446 00:27:24,840 --> 00:27:29,120 Speaker 1: rolling all right. So many different ways to monetize social 447 00:27:29,200 --> 00:27:33,800 Speaker 1: media today, you know, YouTube channels, things like that, and 448 00:27:33,840 --> 00:27:36,120 Speaker 1: here I am today with podcast did two radio shows 449 00:27:36,119 --> 00:27:38,679 Speaker 1: because how much I got paid for the radio shows. Nothing. 450 00:27:40,480 --> 00:27:44,240 Speaker 1: I loved it, but indirectly I did, so I didn't 451 00:27:44,280 --> 00:27:49,520 Speaker 1: get paid directly, but there were things that happened from that. 452 00:27:50,560 --> 00:27:54,920 Speaker 1: And you get a book published and you get different 453 00:27:54,960 --> 00:27:58,320 Speaker 1: things like that as a result of what's known as 454 00:27:58,359 --> 00:28:01,720 Speaker 1: your platform. How many people do you reach? That's a 455 00:28:01,760 --> 00:28:07,359 Speaker 1: huge part of social media today. And finally to other 456 00:28:07,480 --> 00:28:10,280 Speaker 1: of many different revenue streams. You know, I am the 457 00:28:10,320 --> 00:28:16,480 Speaker 1: fitness advisor for a major home exercise equipment company. Sometimes 458 00:28:16,480 --> 00:28:19,720 Speaker 1: I throw up brands, sometimes I don't. Uh, usually I don't. 459 00:28:19,840 --> 00:28:22,159 Speaker 1: But those couple they're all over what I do and 460 00:28:22,160 --> 00:28:26,280 Speaker 1: in the books and everything like that. Um, but that's 461 00:28:26,359 --> 00:28:28,879 Speaker 1: Nautilus and Nautibus owns both flex and things like that. 462 00:28:28,920 --> 00:28:31,239 Speaker 1: In my micro workout plan, you'll see that. And that 463 00:28:31,359 --> 00:28:35,040 Speaker 1: was a part in the in the symbiotic relationship. Is 464 00:28:35,080 --> 00:28:37,440 Speaker 1: that the right term for you know, they were part 465 00:28:37,440 --> 00:28:40,840 Speaker 1: of my most recent book and that was a huge 466 00:28:40,840 --> 00:28:43,520 Speaker 1: deal for me to sign on with Nautilus. And that 467 00:28:43,600 --> 00:28:46,640 Speaker 1: was my first true fitness job when I was in college. 468 00:28:46,680 --> 00:28:52,080 Speaker 1: Was managing a summer job, managing a Nautius facility, and 469 00:28:52,120 --> 00:28:55,560 Speaker 1: as I said before, finally again there's many more. But 470 00:28:55,760 --> 00:29:02,120 Speaker 1: being a fitness expert in lawsuits crazy fun goes to 471 00:29:02,200 --> 00:29:05,320 Speaker 1: my credibility and the time in this industry. So I 472 00:29:05,360 --> 00:29:09,000 Speaker 1: wanted this first show not to be about me, but 473 00:29:09,120 --> 00:29:13,000 Speaker 1: I have to give you my way of what I accomplished, 474 00:29:13,000 --> 00:29:15,040 Speaker 1: because as people say, why how did you do what 475 00:29:15,080 --> 00:29:17,600 Speaker 1: you do? I want? I want to do what you do. 476 00:29:18,320 --> 00:29:22,880 Speaker 1: There are dozens and dozens of other revenue streams, and 477 00:29:22,920 --> 00:29:26,320 Speaker 1: we'll talk more about that specifically in the next episode 478 00:29:26,440 --> 00:29:31,000 Speaker 1: of this series, but that's enough for this one. I 479 00:29:31,120 --> 00:29:34,960 Speaker 1: gotta start where it matters. I made a commitment in 480 00:29:35,000 --> 00:29:36,880 Speaker 1: the nineties that this was what I was going to 481 00:29:36,960 --> 00:29:41,040 Speaker 1: do for a living. Studied those people, I started to 482 00:29:41,080 --> 00:29:43,520 Speaker 1: get the education, figured out what I was passionate about. 483 00:29:43,640 --> 00:29:46,200 Speaker 1: I worked my butt off for a long time. I 484 00:29:46,360 --> 00:29:49,680 Speaker 1: loved it, though I didn't think about the money and 485 00:29:49,760 --> 00:29:52,840 Speaker 1: it comes. And just know that this is a lifestyle. 486 00:29:54,200 --> 00:29:58,520 Speaker 1: This is a lifestyle. I don't have a choice. That's 487 00:29:58,520 --> 00:30:01,520 Speaker 1: how passionate I am about what I do. I tried 488 00:30:01,560 --> 00:30:04,920 Speaker 1: all the other jobs I made good money and other 489 00:30:05,000 --> 00:30:08,160 Speaker 1: things but it wasn't close to making me happy. And 490 00:30:08,160 --> 00:30:09,800 Speaker 1: I didn't do it for a long time, thank goodness. 491 00:30:11,320 --> 00:30:13,600 Speaker 1: But I made very little money for a long time, 492 00:30:13,920 --> 00:30:17,120 Speaker 1: but it didn't matter because it's not about the money. 493 00:30:17,840 --> 00:30:22,400 Speaker 1: It wasn't for me, and I'll leave you with that again. 494 00:30:22,520 --> 00:30:24,040 Speaker 1: You can get into this industry make a lot of 495 00:30:24,040 --> 00:30:27,240 Speaker 1: money really quickly, but that's not why I'm in it, 496 00:30:27,880 --> 00:30:30,040 Speaker 1: and that's why I will be doing it when I'm 497 00:30:31,240 --> 00:30:35,400 Speaker 1: hundred twenty. Maybe that's when I'll retire, not sure yet. 498 00:30:37,000 --> 00:30:39,560 Speaker 1: So there you go. If you're listening to this podcast 499 00:30:39,640 --> 00:30:43,000 Speaker 1: and you're truly just starting out greatest job in the world, 500 00:30:45,040 --> 00:30:48,800 Speaker 1: figure it out in your terms, what's going to make 501 00:30:48,840 --> 00:30:52,880 Speaker 1: you happy and start to implement what I talked about 502 00:30:52,880 --> 00:30:54,600 Speaker 1: here today and what I'm going to talk about all 503 00:30:54,640 --> 00:30:59,120 Speaker 1: the other podcasts. But that's one of the greatest things 504 00:30:59,120 --> 00:31:03,400 Speaker 1: is that you truly a fitting entrepreneur. You'r a fitness entrepreneur. 505 00:31:04,360 --> 00:31:05,640 Speaker 1: I have a tough time people say what do you 506 00:31:05,680 --> 00:31:10,320 Speaker 1: do for a living? You know, you say fitness consult 507 00:31:10,360 --> 00:31:13,440 Speaker 1: and you say author. I have a fitness company in 508 00:31:13,560 --> 00:31:16,400 Speaker 1: so many different ways, but it doesn't matter, and I'm 509 00:31:16,440 --> 00:31:21,160 Speaker 1: someone who needs variation in everything I do, and that's 510 00:31:21,200 --> 00:31:26,320 Speaker 1: why the multiple revenue streams is not only helpful with 511 00:31:26,360 --> 00:31:29,080 Speaker 1: making money, but it's helpful with me enjoying what I 512 00:31:29,120 --> 00:31:34,880 Speaker 1: do every day. All right, thank you for listening. And again, 513 00:31:34,920 --> 00:31:38,880 Speaker 1: if you're starting out, love to hear from you more questions, comments, 514 00:31:39,600 --> 00:31:41,840 Speaker 1: things you're confused about. I just want to hear where 515 00:31:41,840 --> 00:31:45,400 Speaker 1: you are in your journey, in your fitness industry journey. 516 00:31:46,080 --> 00:31:48,880 Speaker 1: Tommy Fit is Instagram and Twitter tom h Fit. You 517 00:31:48,920 --> 00:31:51,960 Speaker 1: can direct message me through the site. Go to Fitness 518 00:31:52,040 --> 00:31:55,080 Speaker 1: Disrupted dot com emailment through there. Again. A bunch of 519 00:31:55,080 --> 00:31:57,720 Speaker 1: books that I talked about. Micro Workout Plan is the 520 00:31:57,760 --> 00:32:00,000 Speaker 1: most recent one is great when to pick up again 521 00:32:00,080 --> 00:32:03,320 Speaker 1: because not only is the the workouts and the info 522 00:32:03,400 --> 00:32:06,920 Speaker 1: and they're good great, but if I do say so, 523 00:32:07,360 --> 00:32:10,880 Speaker 1: but you'll see that I did it in partnership with 524 00:32:11,040 --> 00:32:15,840 Speaker 1: both legs. So everything is connected. Everything you do is 525 00:32:15,880 --> 00:32:20,840 Speaker 1: connected in this industry, good and bad. But building that brand, 526 00:32:20,920 --> 00:32:24,880 Speaker 1: your personal brand, because it's about you push up as 527 00:32:24,920 --> 00:32:27,520 Speaker 1: a push up, the squats a squad. How do you 528 00:32:27,600 --> 00:32:30,720 Speaker 1: make it? You? All right? Thank you for listening. I 529 00:32:30,720 --> 00:32:35,080 Speaker 1: am Tom Holland this is Fitness Disrupted. Believe in yourself 530 00:32:39,000 --> 00:32:42,360 Speaker 1: Fitness Disrupted is a production of I heart Radio. For 531 00:32:42,440 --> 00:32:45,280 Speaker 1: more podcasts from my heart Radio, visit the i heart 532 00:32:45,360 --> 00:32:48,760 Speaker 1: Radio app, Apple Podcasts, or wherever you listen to your 533 00:32:48,760 --> 00:32:49,600 Speaker 1: favorite shows.