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Speaker 1: What would you talk about on your on your podcast

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Speaker 1: firms show. We have guests in the in the room

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Speaker 1: clean this mess up. You know. Over the weekend, of course,

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Speaker 1: we were celebrating International Women's Day, and uh we were

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Speaker 1: very active online watching our friends and participating as well.

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Speaker 1: And I thought we should take it a step further.

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Speaker 1: As you know, Uh, God, I don't know where to

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Speaker 1: start Procturing Gamble. Let's start with Procturing Gamble. You know,

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Speaker 1: Parcturing Gamble in their incredible brands that are under their umbrella,

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Speaker 1: had been so actively working towards equality for many years.

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Speaker 1: This is nothing new at Procturing Gamble, but now along

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Speaker 1: with my Heart and uh Seneca Women Podcast Network, we're

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Speaker 1: taking this step further bringing more podcasts to our network

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Speaker 1: under our umbrella. And so here from Procturing Gamble, Chief

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Speaker 1: Brand Office or Mark Pritchard, Good morning, Mark, Good morning,

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Speaker 1: Elis and cam Azarelli from Seneco Women Podcast Network, good morning,

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Speaker 1: thank you for coming in today. Great to be here.

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Speaker 1: Danielle Gandhi, hello, and I'm your moderator and also uh

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Speaker 1: from our decision and for all podcasts at I Heart Media.

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Speaker 1: Conald Burne is here. Hi, Connell, Hey, how are you

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Speaker 1: guys right, cond I'm gonna start with you. Even though

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Speaker 1: Partur and Gamble our friends are are Blue ribbon guests

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Speaker 1: today as far as our huge, massive podcast network goes,

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Speaker 1: why do you feel this is one of the most

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Speaker 1: important editions and merging uh situations that we've had in

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Speaker 1: a long time. So, the iHeart Podcast Network is is

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Speaker 1: the biggest commercial podcast network in the United States. And

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Speaker 1: what that means in just plane speak is we have

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Speaker 1: about two hundred million downloads a month across hundreds of podcasts.

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Speaker 1: What we're trying to do better in podcasting and get

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Speaker 1: right out of the gate is more, more female voices,

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Speaker 1: better representation. It's a new medium. We have a chance

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Speaker 1: to set the rules of the road right right out

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Speaker 1: of the gate. And so we were looking for a

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Speaker 1: really good partner to launch into that with and and

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Speaker 1: make sure we do it right. And Uh Seneca Women

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Speaker 1: led by Kim is trying to do that. They want

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Speaker 1: to launch five t fift podcasts across the next few

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Speaker 1: years to represent women's voices, women's stories, backed by Mark

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Speaker 1: and Procter and Gamble. So it made a ton of

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Speaker 1: sense for us to jump in and try to support

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Speaker 1: that I love that. Ever since we started this, this conversation,

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Speaker 1: it's all been guys. So I'm gonna end that right now.

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Speaker 1: Let's go to Let's go to you kim uh Seneca

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Speaker 1: Women Podcast Network before teaming up with Procter and Gamble

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Speaker 1: in my Heart, what else are you? You guys up to?

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Speaker 1: SENEC Women's all about kind of amplifying the voices of

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Speaker 1: women around the world. So we've been doing this for years, frankly,

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Speaker 1: UM a lot of live events. We wrote a book

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Speaker 1: called Fast Forward How Women Can Achieve Power and Purpose.

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Speaker 1: But we've really been about trying to get the stories

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Speaker 1: of women out there. Uh. And we started getting into

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Speaker 1: audio a couple of years back. We were we have

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Speaker 1: an app called the Senate Women App and it has

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Speaker 1: all different types of content around women, um that we

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Speaker 1: feel has been maybe underrepresented. And so when we got

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Speaker 1: into audio, we started a show called Conversations on Power

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Speaker 1: and Purpose And the purpose of the show was really

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Speaker 1: to tell the stories of incredible women who you may know,

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Speaker 1: like Tory Birch and Katie Kirk and but also when

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Speaker 1: you don't know that you haven't heard of um uh.

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Speaker 1: And so we did that and then we realized Wow.

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Speaker 1: When we did the research, we saw that only of

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Speaker 1: podcast hosts or women, and we thought, no, no, no,

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Speaker 1: this medium cannot go the same way that every media

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Speaker 1: has gone for the past hundred and fifty years. Uh.

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Speaker 1: So we still have a lot of catch up work

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Speaker 1: to do in media generally with only you know, ten

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Speaker 1: percent of film directors being women with uh, we had

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Speaker 1: we know that like you know, only frankly of gms

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Speaker 1: of radio stations or women. But the podcasting, which has

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Speaker 1: kind of just come on the scene the last ten

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Speaker 1: fifteen years, we can't let this go the same direction.

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Speaker 1: So we thought, no, this is a great medium for

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Speaker 1: for women. It's a great way to share women's voices.

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Speaker 1: And so we thought, let's promote and basically produced as

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Speaker 1: many great women as we can in this next couple

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Speaker 1: of years. What are some of the shows that you

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Speaker 1: already have on there, like some of the podcasts we

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Speaker 1: can get right now? Well, right now today, we're featuring

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Speaker 1: Katie Kirk this morning, Um, we're featuring Arian Huffington's, We're

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Speaker 1: featuring Tory Birch. Last week we did something great on

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Speaker 1: Justice Santra day O'Connor. Um, we have, uh, the women

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Speaker 1: who's ahead of you and women who's really amazing. We

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Speaker 1: have the first President of Ireland who was a woman,

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Speaker 1: Mary Robinson. I mean it's a real range of women's voices.

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Speaker 1: We also have men's voices because we think it's really

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Speaker 1: important to showcase men and women who are using their

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Speaker 1: power for purpose. That's the first major theme of our podcast,

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Speaker 1: and so you'll see men on there who are making

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Speaker 1: a huge difference. So it's really not just about a

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Speaker 1: women's issue. We think that women's issues are everyone's issues.

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Speaker 1: It's about getting positive content out there and making sure

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Speaker 1: that women's voices are heard. So when an opportunity arises

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Speaker 1: to merge with a powerhouse like Procter and Gamble, knowing

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Speaker 1: what their messaging has been for several years now, uh,

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Speaker 1: that must be amazing, is it? Okay? If you you

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Speaker 1: and and Mark discussed about how you guys decided this

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Speaker 1: just makes all the sense in the world. Well, it

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Speaker 1: was a no brainer. We've been working with with Kim

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Speaker 1: and Seneca Women for some time now, and P and

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Speaker 1: G has been working on really using our voice and

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Speaker 1: advertising and media as a force for good. By first

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Speaker 1: the accurate portrayal and authentic portrayal of women and girls

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Speaker 1: in all advertising and media, and second taking stands like

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Speaker 1: things like always like a girl. That literally changed the

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Speaker 1: meaning of the world of the phrase like a girl.

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Speaker 1: People thought it was a positive expression before we did

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Speaker 1: like a girl. Of people now think it's a positive expression.

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Speaker 1: That's the power that advertising can have. So we've been

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Speaker 1: working with Kim. Kim said, hey, I got this idea

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Speaker 1: for a podcast network, and literally with Alison Tuman, who's

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Speaker 1: also here, within about three seconds, we said it was

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Speaker 1: such a perfect combination of us bringing together. Kim has

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Speaker 1: amazing connections with so many people throughout government, NGOs, corporations

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Speaker 1: and other places, and then we have then connections to

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Speaker 1: the media and advertising world and with our brand. So

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Speaker 1: bringing our stories together was the perfect connection. So you

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Speaker 1: guys have to be getting bombarded with people wanting to

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Speaker 1: be part of this, right, How are you picking through

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Speaker 1: all the content to figure out what's going to go on?

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Speaker 1: I mean, we're really trying to tell stories that haven't

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Speaker 1: been told before and women who might not get that opportunity.

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Speaker 1: So there's a lot of women who um really have

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Speaker 1: great things to say, but they haven't had the chance

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Speaker 1: to express and they don't have a medium. It's not

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Speaker 1: that easy actually, as you know, to get on air UM.

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Speaker 1: And so we're looking for stories that haven't been told before. UM,

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Speaker 1: his history that hasn't been told before. Practical. Our whole

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Speaker 1: network is about practical, positive, purpose driven work. So we

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Speaker 1: want things that are actionable ways that we can kind

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Speaker 1: of learn from each other. And so we're looking for

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Speaker 1: women who are interested in that. Why is it still

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Speaker 1: a challenge? I mean, what year is this? That's a

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Speaker 1: very interesting point that you bring up. What year is this?

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Speaker 1: So this is the year of This is a hundred

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Speaker 1: and of three of suffrage in this country, which is,

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Speaker 1: as you know, the right to vote for women. So

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Speaker 1: women gained the right to vote only a hundred years ago,

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Speaker 1: which maybe seems like a long time, but there's so

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Speaker 1: many things that women have not had access to even

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Speaker 1: in recent years. And so the fact that we were

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Speaker 1: talking Mark and I were talking earlier. For example, in

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Speaker 1: media in particular, uh, Gina Davis, who has this incredible

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Speaker 1: institute UM around women in media, tells us that in

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Speaker 1: crowd scenes in movies, there are only seventeen percent of

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Speaker 1: women soft of the population, but in the crowd scenes,

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Speaker 1: only seventeen percent of crowds or women, so we might

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Speaker 1: be conditioned to think that seventeen percent is representation. So

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Speaker 1: everywhere you go around the world you see that we're stuck.

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Speaker 1: We're stuck somewhere between seventeen and now it's catching up.

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Speaker 1: I would say to in leadership, it doesn't matter where

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Speaker 1: you look, if it's business, if it's government, wherever you look,

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Speaker 1: it's about. So it is an epidemic, I would say, um.

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Speaker 1: But I think the people like Mark and P and G.

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Speaker 1: What is so incredible about this partnership and now with

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Speaker 1: my heart is that we have the chance to influence

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Speaker 1: culture and the way people think about these issues. I mean,

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Speaker 1: like a girl, literally change the meaning of like a

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Speaker 1: girl from being negative to being positive. Sodia, don't you

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Speaker 1: throw like a girl? You know? And now thankfully it's

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Speaker 1: not like that anymore. And you know, in advertising, in

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Speaker 1: media and radio and all media have an impact on

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Speaker 1: popular culture. They have an impact on how people see themselves,

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Speaker 1: on how they see the world, which is why we

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Speaker 1: have to peel back and shine the light on the

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Speaker 1: situation we have and in order to have accuracy and

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Speaker 1: authenticity and and equality in front of the camera or

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Speaker 1: in front of the microphone. You've got to have it

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Speaker 1: behind there, You've got to get So that's why what

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Speaker 1: we have to do is invest in identify who are

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Speaker 1: these women owned businesses that we can spend money with.

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Speaker 1: It's it's astounding that after all this time, only ten

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Speaker 1: point six percent of films are directed by women. It's

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Speaker 1: astounding that the podcast network only of women who are

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Speaker 1: behind the microphone. We should change that. And that's one

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Speaker 1: of the reasons why partnerships between companies like PNGNG and

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Speaker 1: Seneca Women pod Guests are so important. I have to

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Speaker 1: just add to that one one piece of this. I mean,

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Speaker 1: the idea that an advertising entity at this size and

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Speaker 1: magnitude wants to actually make making women's narratives of priority

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Speaker 1: is a very big deal. I mean, that is a

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Speaker 1: newsworthy thing. This has not been the case because we

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Speaker 1: know for a very long time advertising has not put

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Speaker 1: women's perspectives as the front and center. And I think

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Speaker 1: what we've seen the last several years, and I have

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Speaker 1: to say it's a lot has a lot to do

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Speaker 1: with Mark Pritchard sitting here. You know, this intentional use

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Speaker 1: of advertising dollars to shift the narrative around women and

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Speaker 1: girls is I think something that's frankly revolutionary in the

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Speaker 1: most positive way. And I think again, it's this accurate portrayal.

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Speaker 1: We're not trying to tip the balance in any weird way.

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Speaker 1: We're just saying, this is what the world is, this

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Speaker 1: is what the world looks like. Women have a perspective.

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Speaker 1: Sometimes it's better, zone times it's worse. But we need

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Speaker 1: to have everybody at at the table and at the mike.

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Speaker 1: Frankly so in coortune for you, Mark, as far as

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Speaker 1: Procter and Gamble, as far as P, P and G goes.

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Speaker 1: Is there a way This is the shallow question. I

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Speaker 1: just want to ask you, because it is going somewhere.

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Speaker 1: Is there a way to act? Will you make a

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Speaker 1: connection between the P and G stands and actual profits?

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Speaker 1: Do you see the company thriving because of this? Absolutely?

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Speaker 1: In fact, business can and should be the greatest force

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Speaker 1: for good in the future, But what it also has

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Speaker 1: to do is connected to growth. Because if it's a

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Speaker 1: force for good only it's a philanthropy and that's nice,

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Speaker 1: but it's not enough. If it's a force for good

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Speaker 1: and a force for growth, it's a sustainable business model.

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Speaker 1: So what we've chosen to do is build in equality

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Speaker 1: and build in diversity and inclusion into all the work

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Speaker 1: that we do. So it starts with what I just described,

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Speaker 1: the accurate portrayal of all humanity. Accuracy just helps people

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Speaker 1: see themselves. And we've actually got evidence from the hashtag

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Speaker 1: seeker movement that is studied over a hundred thousand ADS

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Speaker 1: that indicates that if you have an accurate portrayal of

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Speaker 1: women and girls and advertising, it has a ten percent

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Speaker 1: increase in trust ratings, which kind of stands the test

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Speaker 1: of reason because you very much you see yourself, you

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Speaker 1: trust them better. And then it has an impact on

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Speaker 1: sales as well. Our business is always which is done

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Speaker 1: like a girl and and period poverty right now, Alla,

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Speaker 1: which has done make space for women to face anything,

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Speaker 1: s K two change destiny. All these secret all straight,

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Speaker 1: no sweat, all about equality. All of these brands who

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Speaker 1: take not only do the accurate and authentic portion, they

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Speaker 1: also take stands. They're all growing. So there is an

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Speaker 1: absolute correlation. In fact, I would say one leads to

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Speaker 1: the other when you do it well, and they're sharman

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Speaker 1: enjoy the go. Everyone now is clean and I can't

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Speaker 1: find but but I mean about secret I just want

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Speaker 1: to take Secret as an example. So, uh, last year

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Speaker 1: for pay equality, Secret took this incredible stand on girls soccer, right,

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Speaker 1: we know that, and and Secret actually topped it off

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Speaker 1: so that they could make equal pay into the men's

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Speaker 1: soccer league. That to me is unbelievable. You can't imagine

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Speaker 1: ten years ago brands taking such a stand for women

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Speaker 1: the way they are today. So I think, you know,

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Speaker 1: we're under I think stating the leadership role that PNG

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Speaker 1: has because you see a lot of other companies trying

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Speaker 1: to do the same thing, and that's really exciting. Well,

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Speaker 1: this is what what's so exciting. It doesn't matter the

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Speaker 1: size of your business, small, medium or behemoth like I

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Speaker 1: mean you you hear how PG is actually seeing results

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Speaker 1: from doing the right thing. So that should be able

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Speaker 1: to be applied to any and every business. I think

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Speaker 1: that's that's really cool. Any business and every business can

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Speaker 1: do it. And when you know, there's actually several businesses

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Speaker 1: that are out there making making the same kinds of

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Speaker 1: of work. But what we're hoping to do is to

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Speaker 1: have Cynic Woman Podcast Network really shine a light on

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Speaker 1: all the brilliant work that's going on, so more and

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Speaker 1: more do it because imagine if everybody did this. Imagine

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Speaker 1: the impact if every single company had the accurate portrayal

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Speaker 1: shined a light on equality, we would have a big

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Speaker 1: see change in terms of how women equality and inclusion

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Speaker 1: are happening. I always get the same example because it

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Speaker 1: always comes to my mind in every conversation. But Justice O'Connor,

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Speaker 1: who was the first woman on the Supreme Court, as

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Speaker 1: you know, when the there was that whole period of

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Speaker 1: the Arab Spring um many years ago where women were

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Speaker 1: basically um encouraging this revolution really and she had said,

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Speaker 1: if women weren't there to to draft the constitution, you

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Speaker 1: lose another hundred years. So women in decision making parents

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Speaker 1: at that moment. I always think of that when I

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Speaker 1: think of this moment in media. If women are not

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Speaker 1: behind the mic as we see here they are, um,

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Speaker 1: you know, we have this chance to make this medium

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Speaker 1: go the same direction as every other medium. And that's

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Speaker 1: that's years and years of progress loss. So this moment

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Speaker 1: with my heart, um with with P and G and Mark,

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Speaker 1: I think this is a really important moment for women.

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Speaker 1: And in the year of which is this historical year,

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Speaker 1: we feel that we have the chance to kind of

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Speaker 1: course correct, what's been happening. And this new new medium

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Speaker 1: of podcasting is so powerful and radio is so exciting

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Speaker 1: that it's so great to see to see you guys

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Speaker 1: here behind the mic. So I really appreciate what you're

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Speaker 1: doing all this. You're sorry, It really is that that

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Speaker 1: And it's such an important point. If every company and

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Speaker 1: every every partnership that you had, if you thought about

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Speaker 1: and looked around the room, said do we have a

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Speaker 1: quality here? Do we true truly have gender and intersectional

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Speaker 1: quality in this room? If we did, then business and

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Speaker 1: everything would be a lot better. That's why we love

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Speaker 1: the High Heart Partnership Seneca Women is such a great

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Speaker 1: partnership companies. When you think about that, intentionally, we can

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Speaker 1: make the difference. Back to the point is why are

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Speaker 1: we in and we're still not there? It's we have

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Speaker 1: to make it intentional to make a difference. Well, they

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Speaker 1: kick my s every day, keep going, thank god. Anyway,

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Speaker 1: as far as far as our podcasts go, Connell, of course,

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Speaker 1: from I Heeart Media and our podcast department, I mean,

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Speaker 1: what do you have on the horizon that you that

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Speaker 1: you can talk about. I think, first of all, about

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Speaker 1: about two or three weeks ago, we made a pledge

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Speaker 1: that of all the new production that we create period

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Speaker 1: in the next year, half of it will be from

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Speaker 1: women for women by women. Um what really candidly impressed

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Speaker 1: us with Kim and Seneca Women with with Mark's Back

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Speaker 1: was just how driven and intentional the plan was. It

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Speaker 1: wasn't so much we should make some podcasts by women

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Speaker 1: and four women. It was it was a multi year plan.

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Speaker 1: It was like, we have five or six shows that

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Speaker 1: we've developed and want a green light and go on.

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Speaker 1: We want to make five or six more in year one.

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Speaker 1: It was a pretty robust, very intentional, driven plan, and

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Speaker 1: that's how we work at iHeart. So that resonated with

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Speaker 1: us and we wanted to jump in. You know, Listen, selfishly,

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Speaker 1: I like podcasts. I'm a podcast super fan. This all

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Speaker 1: just makes for better content too. You don't want to

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Speaker 1: have half of your creative base absent if you can

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Speaker 1: help it. And so I think that's selfishly what I

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Speaker 1: want to do, just for listeners and audiences. But I

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Speaker 1: just keep going back to this point of if you

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Speaker 1: have a chance, it's not that often that a new

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Speaker 1: medium actually comes along and takes hold. You think about it.

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Speaker 1: More mediums come and go then actually stick around and

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Speaker 1: become a permanent new way that people listen to content.

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Speaker 1: And it looks like podcasting is going to do that,

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Speaker 1: be a true permanent mass reach medium. We have about

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Speaker 1: another few years here to set those rules right, and

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Speaker 1: so I think I can't think of better partners to

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Speaker 1: do that with than Marker Kim to say, look, let's

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Speaker 1: make it so we don't have to come back a

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Speaker 1: hundred years from now to say, oh, yeah, let's let's

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Speaker 1: invite in the other half of the creative pool. I

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Speaker 1: think we can do that right now. Hey Kim uh.

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Speaker 1: Now that Procter and Gamble has stepped up to the

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Speaker 1: plate and they and they have been for several years.

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Speaker 1: But now with you personally and with Cyeneco Women Podcast Network,

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Speaker 1: do you see other corporations starting to go h okay,

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Speaker 1: I do, I do. I mean, there's so many. I've

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Speaker 1: been working at this for a very long time. I'm

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Speaker 1: a Farmer Avon person. I used to be at Avon,

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Speaker 1: and so I always believed in the power of a

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Speaker 1: company that could put women at the center of its strategy.

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Speaker 1: What's different now is that companies that did not focus

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Speaker 1: on women traditionally or didn't see themselves as traditionally women's companies,

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Speaker 1: all industries understand the power of the women consumer. Now,

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Speaker 1: so I amazing story from Anne Moore who used to

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Speaker 1: be the d of time Ink when she wanted to

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Speaker 1: when she wanted to make people more oriented towards women,

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Speaker 1: she went to the advertisers on the publisher and they're like,

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Speaker 1: oh no, no, if you make people a women's magazine,

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Speaker 1: we're gonna lose all the advertising. They're like, we'll lose

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Speaker 1: all of auto you know. And she's like, who do

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Speaker 1: you think is making decisions on cars? Yeah, She's like,

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Speaker 1: what are you thinking? People? And so she had to

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Speaker 1: literally put this was many years ago. She had to

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Speaker 1: put video cameras in the car parking lots to show

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Speaker 1: when the people were driving off the dealer lot, who

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Speaker 1: was making the decision? When she had to do that, Yes,

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Speaker 1: she had to do that. Now let's just say fast forward.

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Speaker 1: She became the CEO of Time Ink and the other guy,

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Speaker 1: I don't know what happened to him, but the point

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Speaker 1: is like she saw something. But it's that you know,

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Speaker 1: that wasn't so long ago, but even today, ten years ago,

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Speaker 1: same issue, five years ago, same issue. But today. You

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Speaker 1: see now financial services companies Auto, I mean, Toyota doing

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Speaker 1: great things for women. Bank of America amazing. We just

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Speaker 1: started a center for Women's Entrepreneurship at Cornell. Amazing stuff

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Speaker 1: going on for for women because of these different big

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Speaker 1: companies who recognize that women have power. And as Mark

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Speaker 1: was saying, you can do well and do good um,

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Speaker 1: and so doing the right thing turns out to be

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Speaker 1: doing the profitable thing. Oh my god, who would have thought.

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Speaker 1: So that's very exciting for everybody. And so we're seeing

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Speaker 1: more and more companies following in Mark Pritchard's shoes. I

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Speaker 1: mean basically, people do follow up. Mark does um in

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Speaker 1: this in this sort of CMO world. So I think

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Speaker 1: the fact that PNG has stepped up to do this,

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Speaker 1: we will see, I think a sea change in the

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Speaker 1: way companies think about about their advertising. This is all

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Speaker 1: great news. So Mark Pritchard, chief rind Officer for Procter

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Speaker 1: and Gamble, Kim as A. Relly, of course, CEO of

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Speaker 1: Seneca Women Podcast Network, in a Connell Burn our own

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Speaker 1: from My Heart podcast, thank you very much very much

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Speaker 1: for coming in today. That was awesome. Thank you, zulation great,

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Speaker 1: thank you, thank you