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Speaker 1: e r dot Ai. This podcast is sponsored by Better

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Speaker 1: Join us for discussions with Megan Trainer, Chris Bosh, Rebel Wilson,

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Speaker 1: Our guests are awe inspiring. We all struggle with the

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Speaker 1: same things, so let's talk about it and de stigmatize them.

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Speaker 1: Find our new podcast, Getting Better Stories of Mental Health

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Speaker 1: on iHeart, Apple Podcasts and Spotify. On April four, Dr

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Speaker 1: Martin Luther King was shot and killed in Memphis. A

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Speaker 1: petty criminal named James Earl Ray was arrested. Case closed

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Speaker 1: right James eyl Ray Let's upon for the official story.

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Speaker 1: Some of the evidence, as far as I was concerned,

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Speaker 1: did not match the circumstances. This is the MLK tapes.

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Speaker 1: The first episodes are available now Listen on the Heart

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Speaker 1: radio app, Apple Podcasts, or wherever you get your podcasts.

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Speaker 1: Welcome to Money Making Conversation. That's right, I'm Rashawn McDonald.

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Speaker 1: Each Money Making Conversation talk show is about entrepreneurship and entertainment.

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Speaker 1: I provide the consumer and business owner access to interviews

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Speaker 1: with celebrities, CEO, entrepreneurs, and industry decision maker. It is

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Speaker 1: important to understand that everybody travels a different path to success.

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Speaker 1: That is because your brand is different. The challenges you're

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Speaker 1: facing your life are different. So stop reading other people's

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Speaker 1: success stories and start writing your own. Now. You can

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Speaker 1: be motivated by their success because their stories can offer

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Speaker 1: direction and help you reach your goal through your planning

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Speaker 1: and committed effort. The Money Making Conversation interviews provide relatable information.

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Speaker 1: Hear me out on this. Hear me, hear me, hear

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Speaker 1: me relatable information to you about career and financial planning, entrepreneurship, motivation, leadership,

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Speaker 1: overcoming the arts, and how to live a balanced life.

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Speaker 1: My next guest is on the phone is the senior

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Speaker 1: brand manager at Luster Products Incorporated. Where she leaves the

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Speaker 1: Luster Pink brand. Luster Products is the leading African American

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Speaker 1: owned manufacturer premium personal care products, servicing people worldwide. As

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Speaker 1: a third generation third generation Luster and the granddaughter of

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Speaker 1: Luster Products founder Fred Luster Senior, it states it's safe

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Speaker 1: to say that she grew up living and breathing all

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Speaker 1: things beauty and hair care. Please welcome to money making Conversation,

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Speaker 1: Risa B. Luster. Thanks for having me come on out there.

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Speaker 1: I'm here. Where what are you calling from? Right now? Esa?

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Speaker 1: Chicago and the temperature is and I'm telling you so

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Speaker 1: I was up there. You know, I did Steve Harvey's

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Speaker 1: talk show there from twelve to sixteen. And I love Chicago.

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Speaker 1: Great food, great architect great people. But the weather, the weather,

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Speaker 1: the weather, you know, like in April Girl, the girl,

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Speaker 1: I'm tasson June fifty degrees. I'm free people. You know,

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Speaker 1: it's like a month of of of of warm weather

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Speaker 1: in Chicago. But I'm telling something other than that if

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Speaker 1: you're not ready for because I went up there. I

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Speaker 1: was up there for the All Star Game when it

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Speaker 1: was up there in February, which I took a went

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Speaker 1: back just just to see if I missed it. I'm

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Speaker 1: telling them I did miss it, Rachel. I missed Chicago

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Speaker 1: because I needed to go back up there and wear clothes,

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Speaker 1: and I could only wear in Chicago. I got closed

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Speaker 1: in my closet. Right now, in Atlanta, Georgia, I can't

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Speaker 1: wear nowhere else. If I walked out in public, they

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Speaker 1: look at me like I'm crazy. But if I walk

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Speaker 1: out in public in Chicago, they go, can I are

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Speaker 1: that you look really? You look really well? So you're

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Speaker 1: born and raised in Chicago. Huh uh huh. Absolutely, my

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Speaker 1: family is from the South Side of Chicago. Yet now

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Speaker 1: talk about being born into a brand because of what

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Speaker 1: we're talking about, brand that has become a stable of

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Speaker 1: uh African and African American community. Can we talk about

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Speaker 1: can I ask you this? Can Can we talk about

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Speaker 1: how you was introduced or you just was just aware

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Speaker 1: that was just a way of life. Um no, so

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Speaker 1: so so, my upbringing is very different than what most

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Speaker 1: people expect. Most people believed that I was born into

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Speaker 1: a family and they groomed me and my siblings and

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Speaker 1: my cousin to go into the family basiness. It was

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Speaker 1: actually quite the opposite. Um, we come from a very

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Speaker 1: humble family. Man. We all drive Toyota's. If we wanted

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Speaker 1: something from the store that costs a dollar, we better

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Speaker 1: have a hundred reasons why we wanted that something, and

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Speaker 1: you better have the grades the food that you deserved it.

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Speaker 1: And you also better have done your chore work at home,

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Speaker 1: your chores at home. So you know, it wasn't we

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Speaker 1: We knew what our family did. The five of us

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Speaker 1: was my father who was our president CEO, Jorry Luster,

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Speaker 1: and my uncle who's our vice president. Um, he has

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Speaker 1: two sons, and my aunt who's offered vice president and owner.

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Speaker 1: She's no kid, so my dad has three and one

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Speaker 1: of three, and then my own clays to the side

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Speaker 1: of us. We knew our family had a business that

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Speaker 1: I don't think we understood. It was more like, oh,

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Speaker 1: dad's going to work, you know, opposed to you know, oh, well,

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Speaker 1: you know my family has this. We didn't grow up

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Speaker 1: that way. Security wasn't there, and the limos showing off

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Speaker 1: lifestyle was not no, not at all. So like you know,

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Speaker 1: and I seek efo to get a little bit now

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Speaker 1: that I'm older, when I see people like you know,

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Speaker 1: oh about this, you know about this, and that I'm like,

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Speaker 1: why would you buy this? And that like Savior money.

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Speaker 1: You know, we didn't grow up to the flashy kids

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Speaker 1: like we were with everybody else. For our parents shopped

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Speaker 1: at Marshall's, TJ Max. You know, we weren't wearing Gucci stuff,

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Speaker 1: you know. So it was I was very blessed. Let

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Speaker 1: me say that I was very blessed um as to

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Speaker 1: how I was raised in comparison to some of the

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Speaker 1: other kids that I grew up with, where now it's like,

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Speaker 1: you know, they were forced and to their family's business

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Speaker 1: at a young age, whether you know it was a

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Speaker 1: medical practice or you know a firm, like a law firm. Um,

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Speaker 1: you see them get burnt out and they kind of

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Speaker 1: resent their family for forcing them to go you know,

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Speaker 1: the medical school, the law school, or you know, even

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Speaker 1: into the family business. So we were very blessed where

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Speaker 1: our families told us to follow our dreams and passion.

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Speaker 1: It just so happened that I really loved fashion and beauty,

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Speaker 1: so it worked out for me. Um. Yeah, we know

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Speaker 1: fashion and beauty, which is like the you know, the

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Speaker 1: cornerstone of African American Black America. You know, I grew

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Speaker 1: up you know in the seventies and eighties, you know,

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Speaker 1: that had a big afro, you know, all that good stuff,

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Speaker 1: you know. Michael Jackson was my man. You know. The

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Speaker 1: was the look, you know, slanging the left and right.

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Speaker 1: So but let's let's talk about your brand. Like you said, Richard,

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Speaker 1: I wasn't forced to be a part of this brand.

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Speaker 1: It was something that I naturally wanted to be a

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Speaker 1: part of, and it was just so fortunate. It was

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Speaker 1: fortunate for me that my parents and my father had

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Speaker 1: laid the groundwork for me to be a part of,

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Speaker 1: but I still had to do the work to be

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Speaker 1: a part of. Nobody handed you your job, Nobody handed

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Speaker 1: you senior brand, and nobody was stupid. Oh she's a

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Speaker 1: she's a Luster, give me that job. Oh my god. Yeah,

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Speaker 1: so I think. I mean, you have to keep in

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Speaker 1: mind how I was raised. It didn't even dawn on

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Speaker 1: me that I would be offered a job to work

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Speaker 1: at Luster or that wasn't an option. Um. I remember

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Speaker 1: being in school. I was in college and I was

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Speaker 1: taking a media buying class and the professor was African

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Speaker 1: American and she asked like well, she asked all the

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Speaker 1: students and she had no she knew my last name.

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Speaker 1: So she was like, you have heard of this family.

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Speaker 1: And I was like, I am, which was okay, didn't

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Speaker 1: make a big deal about it, which is great. And

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Speaker 1: then she asked what I wanted to I really wanted,

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Speaker 1: you know, moved to New York and going to beauty

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Speaker 1: and the ashon and like in front of the whole class.

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Speaker 1: And she was pretty good about being discreet, but in

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Speaker 1: front of the whole class, she was like, why wouldn't

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Speaker 1: you go into your family's business? And I was like,

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Speaker 1: that's not an option. Like, you know, like my my

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Speaker 1: dad was very uh into us all obtaining our degrees,

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Speaker 1: having education, being sufficient and you know, working hard. So

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Speaker 1: when I was in college, you would think that my

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Speaker 1: dad could a lot of money into my account for

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Speaker 1: me to make it through, you know, each so I

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Speaker 1: had to work. I worked in retail. I worked in retail,

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Speaker 1: and then on top of working in retail, I had

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Speaker 1: the intern places as well, you know, to get the

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Speaker 1: experience you know, working, you know, the field I wanted

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Speaker 1: to major in. You know, I agree, I agree with

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Speaker 1: your parents. I would tell you I agree with your parents.

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Speaker 1: My daughter right now, she works the subway on the weekend,

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Speaker 1: you know people, Yes, she works the subway. That's that

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Speaker 1: she needs to understand that there's a certain amount of

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Speaker 1: commitment you have to do that. You can't walk away

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Speaker 1: from jobs, you can't walk away people. You have to

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Speaker 1: provide a service. So that's a discipline that people has

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Speaker 1: to have to accept. And if you if you provided it,

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Speaker 1: if you provided that, hey here's the money, you get

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Speaker 1: this when you want to, then there's no discipline. That's

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Speaker 1: all you've learned in life was disciplined, which I really

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Speaker 1: commend your parents on. And just just the whole history

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Speaker 1: of how your family carried it through is really amazing.

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Speaker 1: And so let me let me ask you this question

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Speaker 1: before we move forward. Now, when I see, uh, you

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Speaker 1: know that Netflix just did that special Madam C. J. Walker,

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Speaker 1: And how when I when I when I did my

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Speaker 1: research on fred Luster Senior, he was a male version

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Speaker 1: of that. Would I would I say that? Could I

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Speaker 1: say that? Yes? You could absolutely say that. My grandfather

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Speaker 1: I mean, wow, he unfortunately passed on when I was

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Speaker 1: only two years old. And um, this is a man

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Speaker 1: who had to I got scolded in my last interview

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Speaker 1: for saying this, But this is a man who in

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Speaker 1: sixth grade had he stopped going to school to help

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Speaker 1: financially provide for his family. I didn't say a junior

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Speaker 1: in high school, sixth grade to provide for a family,

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Speaker 1: you know, like my grandfather. His works up, like his cashing,

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Speaker 1: his cashing for you know, his businesses, his tashing for

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Speaker 1: you know, his co workers. Not once where we talked

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Speaker 1: to everything, employees, coworkers, their family. Um, it's unbelievable. I mean,

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Speaker 1: this is a man who who did everything he could

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Speaker 1: think of to provide for you know, his family growing up,

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Speaker 1: in the family he created, which is you know, my dad,

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Speaker 1: my uncle, and my aunt. He did everything. He opened

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Speaker 1: up a barbershop and you know, he was a barber

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Speaker 1: and then from there and his clients were complain about

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Speaker 1: not being able to find products to accommodate their hair knees.

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Speaker 1: I mean, he was like, what you can't, Okay, I'm

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Speaker 1: I'm gonna make stuff. Then he started just making stuff

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Speaker 1: in his barbershop. He's got my dad involved. I think

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Speaker 1: of the age of five, it's not younger they get

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Speaker 1: greedy and in the barbershop, you know, so you know,

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Speaker 1: his kids were his guinea pigs and then you know

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Speaker 1: from their luster products, the product was born. You know,

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Speaker 1: he passed the products around two or provided them to

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Speaker 1: his clients. His clients you know, spread word around town

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Speaker 1: and thinking you know, he was driving around the Empire

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Speaker 1: Chicagoland areas selling these products out of his car. Um.

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Speaker 1: He he was just, he was just. He didn't get

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Speaker 1: into this business. Um. I relieve from what I understand

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Speaker 1: from talking to my family and even you know, our

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Speaker 1: co workers at US to Rand who was getting there summers,

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Speaker 1: being there over fifty years now, Um, he didn't get

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Speaker 1: into this business to become a rich man. That wasn't

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Speaker 1: his goal. His goal was to make sure our people

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Speaker 1: had I remember my aunt Doors, who's my dad's UM

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Speaker 1: executive and the start assistant told me there was one

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Speaker 1: day where she was walking down the hall um and

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Speaker 1: she saw my grandfather overlooking the company parking lot and

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Speaker 1: she's like, okay, like what's wrong with him? Like you know,

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Speaker 1: So she walks up from like hey, Mr Lust, say like,

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Speaker 1: is everything okay? And he was like, sweetheart, I'm great.

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Speaker 1: Do you see all these cars in the parking lot?

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Speaker 1: And she looked like yeah, I feel them. He's like,

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Speaker 1: I'm just so proud. The lust of Probics has been

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Speaker 1: able to allow people to buy their own homes, buy

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Speaker 1: their own cards, sending their kids to school, have health insurance.

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Speaker 1: And that was how my grandfather was. And not only that,

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Speaker 1: my father and his siblings are the same way till

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Speaker 1: this day. Do you hear me? They're the same way.

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Speaker 1: Until you know the thing about it is that, first

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Speaker 1: of all, I love the passion in your voice. I

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Speaker 1: love and I love all of photos you have yourself

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Speaker 1: on Google. You know, Google, you probably got fifteen thousand hairstyles.

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Speaker 1: You know you're flying now, You're flying now. You know.

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Speaker 1: I don't know who gonna walks to that though if

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Speaker 1: I was Dandya, I didn't know who go. I'm gonna

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Speaker 1: be picking up you. You gotta going on funny, funny story.

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Speaker 1: I'm at last name is McDonald. I love it, REESA B. McDonald,

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Speaker 1: Come on that. We're gonna make it that when we

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Speaker 1: come back. I want to talk some more about your

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Speaker 1: brand and you because I'm talking to history here and

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Speaker 1: I think that's really important that people understand that that

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Speaker 1: Chicago so so trained came out of Chicago. Every magazine,

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Speaker 1: Jet magazine, luster you know, these are these are brands

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Speaker 1: you know and affect that you guys were able to

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Speaker 1: sustain yourself today. That's a story that needs to be

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Speaker 1: told and that's why I wanted to invite your money

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Speaker 1: making conversations. But our next break, I want to talk

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Speaker 1: about you in the Pink brand, that you're the anovative

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Speaker 1: self stepped out there. I got this title for a reason.

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Speaker 1: I'm him making a difference. I'm not going to Global airpack.

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Speaker 1: We're just not in the United States. We're gonna let

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Speaker 1: you know we everywhere. Everybody loves our product. Be right back.

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Speaker 1: It's finally here the season of celebration, and no matter

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Speaker 1: how you celebrate with family and friends, whether you're preparing

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Speaker 1: for Reis Magos or Karamu lighting the Manura, are going

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Speaker 1: to midnight mass, Coals has just what you need to

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Speaker 1: make those traditions special. Plus you'll find gifts for all

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Speaker 1: your loved ones. Send warm wishes with cozy fleeces, sweaters, loungeware,

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Speaker 1: and under Armor. And in the spirit of giving, Coals

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Speaker 1: Cares is donating eight million dollars to local nonprofits nationwide,

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Speaker 1: at Ease. No matter how you celebrate, when you shop

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Speaker 1: dot Ai. That's O T T E R dot Ai.

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Speaker 1: This is ra Sean McDonald. I'm back with my friend

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Speaker 1: Riesa be Resa B mcdonaldsa B McDonald because she ain't

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Speaker 1: gonna drop that luster, gonna be Risa Lust McDonald Lust.

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Speaker 1: They ain't going nowhere McDonald brother understand, Ruster gonna be

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Speaker 1: there when she died. Okay, so Risa Lust the McDonald.

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Speaker 1: I'm an interview. I'm just preparing up for the next

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Speaker 1: time you come on the show, because next time you

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Speaker 1: come on the show, she gonna have McDonald. That's someone's

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Speaker 1: That's how I'll be saying her name and everything. But

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Speaker 1: I'll be probably saying now not even senior brand manager.

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Speaker 1: How did you rise up the ranks? Because you always

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Speaker 1: talk to a little story, you know, Richard, I didn't

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Speaker 1: earn nothing. You know, if I had a dollar, I'd

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Speaker 1: explain why I had to spend that dollar. So you

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Speaker 1: got hired a luster? How did you start moving at

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Speaker 1: the food chain? Okay, so it was actually my senior

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Speaker 1: year of college, and my dad came to me and

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Speaker 1: was like, hey, what what do you think about, you know,

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Speaker 1: working at the company and helping us out with you know,

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Speaker 1: social media. And I was like in shock that he

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Speaker 1: even asked that. I'm like what at this time, I

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Speaker 1: had already um in turned out the PR agency as

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Speaker 1: well the headquarters of NB Financial Bank based out of Chicago.

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Speaker 1: Um I was like, oh, and I have been obviously

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Speaker 1: working in retail as well. And I was like, oh, well, okay.

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Speaker 1: So I started off as an intern and then from

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Speaker 1: there I think you just saw how eager I was

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Speaker 1: to help and make a change within the workplace. But

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Speaker 1: it's kind of tough when you're like the president's kid

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Speaker 1: and you're like super young. So I had a lot

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Speaker 1: of pushback, you know, a lot of pushbacks. And then

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Speaker 1: I graduated and I remember just like, okay, well I've graduated,

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Speaker 1: My friends have been offered full time positions. You know,

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Speaker 1: I'm feeling in her and I'm like I gotta go

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Speaker 1: look for work somewhere, you know, like this has been cool.

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Speaker 1: And then it just worked out. It just worked out

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Speaker 1: where he you know, was like, hey, you know, how

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Speaker 1: was you like, you know, full time dib here like

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Speaker 1: that would like, oh, I was just looking to work

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Speaker 1: somewhere else because I don't think you will. I am

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Speaker 1: me so I mean, but I think he saw not

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Speaker 1: only in me, but he saw with my siblings. And

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Speaker 1: then you know, my own calls was all with his sons.

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Speaker 1: The passion you know that we have for the business

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Speaker 1: and how we really do want to make a change.

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Speaker 1: You know, this is a company that's been around since

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Speaker 1: you know, nineteen fifty seven, so this brand did not

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Speaker 1: come about, you know, in the two thousands, and so

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Speaker 1: it seemed so many different changes, you know, when it

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Speaker 1: comes to marketing and advertising and connecting with consumers and

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Speaker 1: like to bring things to the table like okay, well

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Speaker 1: there are these things called influencers and people don't want

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Speaker 1: to hear we We did celebrity endorsement deals for years

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Speaker 1: with Keisha Cole, toy A Luckid, oh my god, who

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Speaker 1: else to lease? Uh Megan Good for years and you know,

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Speaker 1: research was showing at this time that's what the consumers

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Speaker 1: wanted to see. But now it's like, okay, we got bloggers,

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Speaker 1: bloggers who are bloggers. You know what's going on these

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Speaker 1: bloggers how you know? So it was like you know, okay,

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Speaker 1: right exactly exactly, so so you know, it's been interesting,

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Speaker 1: it's been an interesting time. But most definitely my dad

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Speaker 1: is still I think he's harder, army than our coworkers,

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Speaker 1: which is great, and I love it because I learned

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Speaker 1: so much more because he is so hard on me.

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Speaker 1: And and I'm actually grateful too, because you know, I'm

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Speaker 1: a girl, and usually sometimes in businesses, when it's a daughter,

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Speaker 1: you know, and the position I'm in, it's like, okay,

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Speaker 1: if you stopp and gentle on her. My dad was like,

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Speaker 1: uh no, I don't like this, get it right, stakes it,

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Speaker 1: you know, and it's and it's great, it's very appreciative.

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Speaker 1: What the thing I like about, first of all, your

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Speaker 1: dad's small because they're youth. Youth should be tied to

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Speaker 1: social media, the youth, because that's not a business. You

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Speaker 1: wants somebody sixty over there trying to create engagement. Because

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Speaker 1: of the fact that the terminology and the world that

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Speaker 1: you live in and likes and followers and TikTok and

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Speaker 1: and it changes every day. You could be big on

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Speaker 1: Twitter and next thing, you know, Snapchat. Now, now, Snapchat

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Speaker 1: is going to be pushed aside for TikTok, and so

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Speaker 1: you have to and you can't be frustrated by those changes.

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Speaker 1: And so being a young mind, you're not gonna be frustrated.

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Speaker 1: It's just okay. In fact, you know something, I was

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Speaker 1: ahead of the game. And so with that being said,

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Speaker 1: that is why your your your position is justified, and

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Speaker 1: that is why he's a visionary. You know, he won't

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Speaker 1: get all the credit like I kissed my daughter, love

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Speaker 1: my daughter. I can give a hundred baby. You know

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Speaker 1: you you got it. Go on, I compliment you because

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Speaker 1: you still, you know, if you're gonna run my company,

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Speaker 1: there are other areas that you've got to become an

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Speaker 1: expert in two And that's all he's said right now. Masters,

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Speaker 1: But these other lanes are going about that, because let

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Speaker 1: me just tell everybody about you know, the whole brand

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Speaker 1: of today Lust, the product implauded more than four hundred

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Speaker 1: people worldwide. Hear me on this? Okay, she's to senior

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Speaker 1: brand manager Riesa be Riesa be Luster McDonald's who I'm

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Speaker 1: talking right now. Their products are sold nationally and internationally

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Speaker 1: through a dynamic salesforce and numerous retail outlets. Main facility

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Speaker 1: is based on the seventeen acres in Chicago Stockyard Industrial Park.

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Speaker 1: Is you know this is really what we're talking about.

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Speaker 1: You know, you also have office in London. When you

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Speaker 1: do you travel a lot or you just based How

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Speaker 1: did you do you do? Was any travel involved or

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Speaker 1: you stay based in Chicago? Resa, did I traveled? Like?

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Speaker 1: Oh my god, my house used to just have suitcases

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00:21:44,920 --> 00:21:49,280
Speaker 1: still look closing. Yes, you absolutely have to travel. And

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Speaker 1: then one thing that you'll see, Um, some companies where

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Speaker 1: they just kinda that they just kind of hired a

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00:21:57,119 --> 00:22:01,480
Speaker 1: team to go executing there and you know the owners

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00:22:01,480 --> 00:22:04,359
Speaker 1: said at home, No, I don't care if that's an event,

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Speaker 1: taking things at your neighborhood beautiful clid store. My dad

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00:22:07,720 --> 00:22:11,040
Speaker 1: is adamant that one of us is there. He'll even

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Speaker 1: come down and make the trip if he doesn't have like,

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Speaker 1: you know, a business conflict or a major major personal conflict.

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00:22:18,160 --> 00:22:20,600
Speaker 1: When I say major personal like a funeral, not a

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00:22:20,600 --> 00:22:25,520
Speaker 1: wedding funeral. Um. You know. So, so we're very you know,

409
00:22:25,760 --> 00:22:32,560
Speaker 1: involved with every little intricate thing that the brands are doing. Um, yeah,

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00:22:32,920 --> 00:22:35,359
Speaker 1: we travel a lot. We all travel a lot. Well,

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Speaker 1: there's just part of now with that being said, we're

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Speaker 1: in the middle of the pandemic. Now, okay, how has

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Speaker 1: that changed your business models? For is executing and putting

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Speaker 1: your products out there to the journal public because one

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00:22:46,760 --> 00:22:49,640
Speaker 1: of the ways of shopping walls, you know, they all

416
00:22:49,680 --> 00:22:51,399
Speaker 1: went out there with a tilet paper and they're the

417
00:22:51,520 --> 00:22:55,639
Speaker 1: hand sanditizers and now want they want home hair care products.

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00:22:55,680 --> 00:22:58,240
Speaker 1: They won't products do at the house because you know,

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00:22:58,320 --> 00:23:01,000
Speaker 1: Beauty and Barbara salons weren't open. How what have you

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00:23:01,080 --> 00:23:04,879
Speaker 1: done to be able to continue online of participation, purchases

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00:23:04,920 --> 00:23:08,880
Speaker 1: of your product, and use of your product. Okay, so

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00:23:09,080 --> 00:23:11,680
Speaker 1: let me back up a little bit. There we tilted

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Speaker 1: when this can First of all, I'm obsessed with COVID

424
00:23:14,720 --> 00:23:17,640
Speaker 1: nineteen and I'm obsessed with the canoe the corona. When

425
00:23:17,640 --> 00:23:19,800
Speaker 1: if we first got win on the media that this

426
00:23:19,880 --> 00:23:22,000
Speaker 1: is happening, I just became obsessed with it. I like

427
00:23:22,200 --> 00:23:25,359
Speaker 1: edited my bio on Instagram to say COVID nineteen reporter.

428
00:23:25,840 --> 00:23:28,560
Speaker 1: So I remember like hearing things on the news about

429
00:23:28,640 --> 00:23:31,400
Speaker 1: it and going to my dad and uncle like, look,

430
00:23:31,480 --> 00:23:33,280
Speaker 1: this is coming. What do we have that we could

431
00:23:33,280 --> 00:23:35,760
Speaker 1: you know, accommodate the shortage of goods that are out

432
00:23:35,760 --> 00:23:38,399
Speaker 1: there as far as like you know, alcohol and you know,

433
00:23:38,520 --> 00:23:42,359
Speaker 1: hand sanitizer and hand washed. They're like, see what are

434
00:23:42,359 --> 00:23:45,840
Speaker 1: you talking about? You know? Then a couple of weeks okay,

435
00:23:45,840 --> 00:23:52,000
Speaker 1: we're gonna what I say, what you're talking about? Oh

436
00:23:52,119 --> 00:23:54,520
Speaker 1: my god, guys in the nice you know, a couple

437
00:23:54,560 --> 00:23:59,600
Speaker 1: of weeks down the line where manufacturing hand sanitizer. Um,

438
00:23:59,800 --> 00:24:02,880
Speaker 1: we are considered an essential business right now. We are

439
00:24:02,960 --> 00:24:05,000
Speaker 1: open and let me tell you something, a lot of

440
00:24:05,000 --> 00:24:07,719
Speaker 1: these businesses that are open, the owners are not pulling up.

441
00:24:08,040 --> 00:24:10,119
Speaker 1: We come to work every day. We are there. We

442
00:24:10,160 --> 00:24:13,159
Speaker 1: are hands on, we're taking calls, we're making pictures and

443
00:24:13,240 --> 00:24:17,680
Speaker 1: calling like you know, um, senior citizen home. We've donated

444
00:24:17,720 --> 00:24:21,320
Speaker 1: to hospitals with hand sanitizer, but we pivoted our business

445
00:24:21,400 --> 00:24:23,720
Speaker 1: and we're very fortunate because I'm sorry, I don't know

446
00:24:23,720 --> 00:24:26,080
Speaker 1: if I mentioned this. We have chemists of color at

447
00:24:26,160 --> 00:24:29,240
Speaker 1: luster Land, so we formulate everything we make in house.

448
00:24:29,640 --> 00:24:31,960
Speaker 1: We also have an in house Tesslon, so everything that

449
00:24:32,000 --> 00:24:35,160
Speaker 1: we produce as well or formulate a tested on thousands

450
00:24:35,160 --> 00:24:38,280
Speaker 1: of heads before it leads our facility. And we also

451
00:24:38,359 --> 00:24:43,040
Speaker 1: manu facture at luster Land as well. So us having

452
00:24:43,160 --> 00:24:46,760
Speaker 1: that capability is just truly a godspend and a blessing.

453
00:24:47,240 --> 00:24:50,160
Speaker 1: Um So, we are doing multiple things. We're selling hand

454
00:24:50,240 --> 00:24:52,959
Speaker 1: sanitizing now as well as we are marketing our hair

455
00:24:53,080 --> 00:24:55,719
Speaker 1: care products to people for you know, we're doing it

456
00:24:55,760 --> 00:24:59,439
Speaker 1: through um an I G and Instagram and Facebook Live series.

457
00:24:59,760 --> 00:25:01,920
Speaker 1: We are a plus or of topics that we cover.

458
00:25:02,240 --> 00:25:04,920
Speaker 1: But our most important thing too is like educating our

459
00:25:04,960 --> 00:25:07,760
Speaker 1: people financially so they're well adversus to how to handle

460
00:25:07,800 --> 00:25:11,320
Speaker 1: themselves during these trying times. So during our theories, we

461
00:25:11,400 --> 00:25:14,280
Speaker 1: have had people who work for major banks come on

462
00:25:14,320 --> 00:25:16,840
Speaker 1: and talk about, hey, even though these credit card companies

463
00:25:16,840 --> 00:25:18,679
Speaker 1: are saying you won't receive a late payment, just be

464
00:25:18,720 --> 00:25:21,960
Speaker 1: aware that your interests will accrue. We've had hair stylers

465
00:25:22,000 --> 00:25:23,959
Speaker 1: come on obviously and talk about how to maintain your

466
00:25:24,000 --> 00:25:26,919
Speaker 1: hair at home. We've had managers come on, you know,

467
00:25:27,040 --> 00:25:29,560
Speaker 1: ladies don't look trifering around the house. Keep it together.

468
00:25:30,200 --> 00:25:33,159
Speaker 1: Um So, we're still you know, doing a lot of

469
00:25:33,200 --> 00:25:36,680
Speaker 1: things to still keep up with the consumer and their needs.

470
00:25:36,680 --> 00:25:39,320
Speaker 1: But when we're trying to really focus for right now

471
00:25:39,359 --> 00:25:42,200
Speaker 1: on the pink side with our our items that are

472
00:25:42,440 --> 00:25:44,520
Speaker 1: are o g s as we call them. They've been

473
00:25:44,560 --> 00:25:47,720
Speaker 1: in the can't game for forever. They delivered. So yes,

474
00:25:47,760 --> 00:25:49,560
Speaker 1: we're strong girls. Look, you could do a losh and

475
00:25:49,600 --> 00:25:51,840
Speaker 1: go with pink oil. You could do a twist that

476
00:25:51,960 --> 00:25:54,440
Speaker 1: with pink oil. If you've lost your job and you

477
00:25:54,520 --> 00:25:57,040
Speaker 1: can't um, you know, if we're to go to the

478
00:25:57,080 --> 00:25:59,800
Speaker 1: shop anymore, go to go to your local target. While

479
00:25:59,800 --> 00:26:02,960
Speaker 1: we write a CD you name it dollar General, kick

480
00:26:03,040 --> 00:26:04,560
Speaker 1: up a bottle o pink oil and that only will

481
00:26:04,600 --> 00:26:06,760
Speaker 1: it work for you, work for your husband and his

482
00:26:06,840 --> 00:26:10,240
Speaker 1: ways or whatever style he desires to wear, and your children.

483
00:26:10,560 --> 00:26:12,240
Speaker 1: So we're doing a lot of counts and around that

484
00:26:12,320 --> 00:26:14,480
Speaker 1: as well, which is really exciting, and it's getting the

485
00:26:14,480 --> 00:26:17,159
Speaker 1: consumers excited, like, whoa, I forgot that? You know I

486
00:26:17,200 --> 00:26:19,000
Speaker 1: can use that on my natural hair. Well I'm gonna

487
00:26:19,040 --> 00:26:24,760
Speaker 1: get it. So we're really blessed. Who man you you

488
00:26:24,880 --> 00:26:27,280
Speaker 1: on point? Now, y'all, it's no you got that title

489
00:26:27,320 --> 00:26:29,199
Speaker 1: for a job title for a reason. Now let's talk

490
00:26:29,200 --> 00:26:31,479
Speaker 1: a little bit about these hand sanitizers that you just

491
00:26:31,520 --> 00:26:35,000
Speaker 1: blew past. Now that's what people can blot past the

492
00:26:35,080 --> 00:26:40,439
Speaker 1: hand standing times. First of all, First of all, that

493
00:26:40,600 --> 00:26:44,719
Speaker 1: is the number one in demand product right now in

494
00:26:44,720 --> 00:26:48,840
Speaker 1: the in the country. Now, how can I First of all,

495
00:26:49,920 --> 00:26:52,439
Speaker 1: can I order hand sanitizers from you. Now, can I

496
00:26:52,440 --> 00:27:00,119
Speaker 1: go to an order right now? I'm ain't telling nobody.

497
00:27:00,840 --> 00:27:03,920
Speaker 1: Give me the link right now so I can. It's

498
00:27:03,960 --> 00:27:07,760
Speaker 1: available on Lust of products that time, available on Lust

499
00:27:07,800 --> 00:27:11,359
Speaker 1: the products dot com, so you can't be ordered you

500
00:27:11,520 --> 00:27:14,679
Speaker 1: that's the product dot com right products right, yes, And

501
00:27:14,720 --> 00:27:16,879
Speaker 1: as soon as you get to the page, it popped

502
00:27:16,960 --> 00:27:19,880
Speaker 1: up immediately it offers, you know, for you the consumer

503
00:27:19,920 --> 00:27:22,920
Speaker 1: to buy this product. Okay, there we go, hands right there,

504
00:27:22,960 --> 00:27:27,439
Speaker 1: show show no fears right there, your two hounds bottle. Okay,

505
00:27:27,520 --> 00:27:30,960
Speaker 1: now up, that's just one of the sizes we sail.

506
00:27:31,080 --> 00:27:33,680
Speaker 1: We heard I think this this week we're gonna start

507
00:27:33,680 --> 00:27:40,000
Speaker 1: manufacturing our six ounds, eight ounts, twelve ounds and gallons. Okay,

508
00:27:41,000 --> 00:27:43,879
Speaker 1: this interview is so much fun to me recently, not

509
00:27:44,000 --> 00:27:46,120
Speaker 1: recent you know you're my girl now right you mean

510
00:27:46,200 --> 00:27:51,240
Speaker 1: you were closed? Not tell my b don till cousins,

511
00:27:51,280 --> 00:27:53,639
Speaker 1: till cousins. We're good now. So this is what I

512
00:27:53,720 --> 00:27:56,040
Speaker 1: want to do. You know, I gotta I gotta newsletter

513
00:27:56,080 --> 00:27:59,199
Speaker 1: goes out to eighty thousand people every Friday at an

514
00:27:59,240 --> 00:28:01,840
Speaker 1: eighty thousand US every Friday, nine am. It goes out.

515
00:28:02,400 --> 00:28:04,159
Speaker 1: Can you give me a banner to go in my

516
00:28:04,200 --> 00:28:09,040
Speaker 1: news letter. Okay, cool, that's all because right now I

517
00:28:09,200 --> 00:28:13,399
Speaker 1: will be ordering me some hand sanitizer today. Okay, you

518
00:28:13,400 --> 00:28:14,879
Speaker 1: know I won't. I won't break the bank this and

519
00:28:15,000 --> 00:28:18,000
Speaker 1: for orders the thirty six and more call for special

520
00:28:18,040 --> 00:28:21,239
Speaker 1: case prot Oh my god. We've had people on our

521
00:28:21,240 --> 00:28:24,520
Speaker 1: website buying like a hundred units D hand sanitizes at

522
00:28:24,520 --> 00:28:26,960
Speaker 1: a time because because this is what this is the

523
00:28:27,000 --> 00:28:29,000
Speaker 1: reason I'm bringing it up, this reason because I'm making

524
00:28:29,040 --> 00:28:32,479
Speaker 1: a big push you like me. I'm a reporter for

525
00:28:33,119 --> 00:28:35,800
Speaker 1: you know, COVID ninteen for businesses, because I'm trying to

526
00:28:35,800 --> 00:28:37,960
Speaker 1: tell people how to open their business. And you have

527
00:28:38,000 --> 00:28:41,360
Speaker 1: to be prepared where you can get these sanititles, hand sanitizers,

528
00:28:41,360 --> 00:28:43,600
Speaker 1: where you can get rubber gloves, where you get in

529
00:28:43,680 --> 00:28:46,440
Speaker 1: ninety five masks or face your mass period, because that's

530
00:28:46,440 --> 00:28:48,400
Speaker 1: only way you're gonna function as a business. And so

531
00:28:48,480 --> 00:28:51,920
Speaker 1: you're telling me richean over here at Luster Products, we

532
00:28:52,040 --> 00:28:55,800
Speaker 1: are manufacturing hand sanitizers and we have available right now

533
00:28:55,840 --> 00:28:57,360
Speaker 1: you can go on line and get them. That's a

534
00:28:57,440 --> 00:29:00,160
Speaker 1: very powerful statement. And so now it was it was

535
00:29:00,200 --> 00:29:03,840
Speaker 1: so funny. A friend of mine, she does mask in Houston, Texas,

536
00:29:03,960 --> 00:29:06,520
Speaker 1: and I put her, and she was the very last

537
00:29:06,560 --> 00:29:11,200
Speaker 1: banner in my newsletter. She had the most clicks and

538
00:29:11,320 --> 00:29:13,840
Speaker 1: my news land, I mean, everybody went down that newsletter,

539
00:29:14,280 --> 00:29:17,880
Speaker 1: saw those facial mass for fifteen dollars each and click them. Okay,

540
00:29:18,240 --> 00:29:21,520
Speaker 1: And so so this newsletter, I'm really understanding what my

541
00:29:21,560 --> 00:29:23,640
Speaker 1: audience needs. They want to find out about the Sana

542
00:29:23,680 --> 00:29:26,040
Speaker 1: hand sanitizer. The want to find out about, you know,

543
00:29:26,120 --> 00:29:28,320
Speaker 1: facial masks. They want to find out about the entertainment

544
00:29:28,360 --> 00:29:31,040
Speaker 1: I do, entrepreneurship all that because to be more important,

545
00:29:31,320 --> 00:29:34,640
Speaker 1: they want to be safe and for your company, your brand,

546
00:29:34,680 --> 00:29:36,880
Speaker 1: to be able to deliver a product like this and

547
00:29:36,920 --> 00:29:39,920
Speaker 1: make us safe and make us be able to socialize

548
00:29:39,960 --> 00:29:43,160
Speaker 1: and create social distancing with a proper, proper guidelines for

549
00:29:43,280 --> 00:29:46,400
Speaker 1: proper products. I'm proud of you, girl, I am proud

550
00:29:46,400 --> 00:29:51,160
Speaker 1: of you. I'm very proud of you. And I love

551
00:29:52,320 --> 00:29:54,600
Speaker 1: that that was the favorite that luster land. When you

552
00:29:54,640 --> 00:29:56,880
Speaker 1: said that, I said, girl, that's why I know that

553
00:29:57,160 --> 00:29:59,840
Speaker 1: this is this conversation. I didn't you know. First of all,

554
00:29:59,880 --> 00:30:03,280
Speaker 1: I enjoy all my conversation and the fact I'm talking

555
00:30:03,280 --> 00:30:06,960
Speaker 1: to you. You you're you're a uh what they say,

556
00:30:07,000 --> 00:30:10,200
Speaker 1: a light A light in the darkness, your your your

557
00:30:10,320 --> 00:30:13,840
Speaker 1: energy is on point, your articulate, you're passionate about your brand,

558
00:30:14,040 --> 00:30:16,440
Speaker 1: and you know how to sell your brand, and uh,

559
00:30:16,640 --> 00:30:18,920
Speaker 1: I gotta bring you back. Okay, if you don't mind,

560
00:30:22,000 --> 00:30:23,800
Speaker 1: you're something else now you know this is this is

561
00:30:23,840 --> 00:30:26,520
Speaker 1: great and you can bring another family member, bring another

562
00:30:26,520 --> 00:30:28,960
Speaker 1: family member so we can just talk about luster Lane

563
00:30:29,080 --> 00:30:31,200
Speaker 1: and all that good stuff. Now, Andy, not that you're

564
00:30:31,240 --> 00:30:35,880
Speaker 1: a girl now, re RecA luster McDonald you're a girl, Okay,

565
00:30:37,080 --> 00:30:40,920
Speaker 1: but I gotta get this bannery. I gotta get family members,

566
00:30:41,840 --> 00:30:49,800
Speaker 1: family members because just the next step is so what's

567
00:30:49,800 --> 00:30:52,479
Speaker 1: gonna happen is or we're gonna get this banner this

568
00:30:52,520 --> 00:30:54,640
Speaker 1: week so I could put it in my newsletters and

569
00:30:54,680 --> 00:30:57,000
Speaker 1: so we could just start just just just it's more

570
00:30:57,080 --> 00:31:00,720
Speaker 1: so about telling your story that you know, selling is great,

571
00:31:01,080 --> 00:31:04,840
Speaker 1: but just to tell your story, Esa is so powerful.

572
00:31:04,960 --> 00:31:07,960
Speaker 1: And I'm so proud that what you're doing as an

573
00:31:07,960 --> 00:31:10,800
Speaker 1: individual or young lady. My daughters are young, you know,

574
00:31:10,840 --> 00:31:14,200
Speaker 1: she's she's young. She's twenty two. She's going into game design.

575
00:31:14,600 --> 00:31:17,720
Speaker 1: And realize, if you follow, if you follow your dreams

576
00:31:18,200 --> 00:31:20,479
Speaker 1: and you have the right people around you supporting you

577
00:31:20,840 --> 00:31:23,360
Speaker 1: and not allowing you to just miss steps and that's

578
00:31:23,360 --> 00:31:25,560
Speaker 1: what happened in your life. They will not allow you

579
00:31:25,600 --> 00:31:28,800
Speaker 1: to skip steps or missing these things because we're all

580
00:31:28,840 --> 00:31:31,120
Speaker 1: gonna fall and we fault. You want to be able

581
00:31:31,120 --> 00:31:32,560
Speaker 1: to get up, and you know how to get up,

582
00:31:32,600 --> 00:31:40,280
Speaker 1: REESA B and keep winning. Okay, thank you kind You're

583
00:31:40,280 --> 00:31:44,920
Speaker 1: gonna get that bantner to me. Awesome, Thank you, I

584
00:31:44,960 --> 00:31:47,960
Speaker 1: appreciate it. And for more money. For more money Making

585
00:31:47,960 --> 00:31:51,040
Speaker 1: Conversation interviews, go to Money Making Conversation dot com. I'm

586
00:31:51,120 --> 00:31:55,080
Speaker 1: Rashan McDonald. I'm your host. In this season of giving,

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612
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