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Speaker 1: I found that being more vulnerable with my offering has

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Speaker 1: made me a superhero because there's a lot of people

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Speaker 1: that feel like you do. And when you don't share

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Speaker 1: that along the journey, people don't really know how to

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Speaker 1: react to the steps of building something right. They think

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Speaker 1: they could just rush in because of social media. Think

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Speaker 1: because you know this person, you know gets paid to

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Speaker 1: stream all day that they can get paid they you know,

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Speaker 1: being a true leader, you have to show the steps.

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Speaker 1: You have to give the game along the way. You

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Speaker 1: have to be present with the people here.

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Speaker 2: Everybody. Welcome to another episode of button Nomics. I'm your host,

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Speaker 2: Brandon Butler, found the CEO of butter atl and today

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Speaker 2: we got the lifestyle specialists in the building.

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Speaker 1: Mister Kenny Burns. How you doing, Bro, I'm doing great, brother.

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Speaker 1: Thank you for having me. I've been looking forward to

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Speaker 1: seeing you in real life and chopping it up.

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Speaker 2: Hey man, I appreciate it, man, So look, I'm gonna

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Speaker 2: get right into it, Bro. I just want to say

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Speaker 2: thank you. And the reason why I want to say

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Speaker 2: thank you is because I always grew up I always

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Speaker 2: wanted to be in radio. That was one of my

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Speaker 2: dream jobs. And you know, but you know, I didn't

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Speaker 2: really feel like I had a radio voice.

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Speaker 3: You do.

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Speaker 2: Actually, I didn't really feel like I had all the

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Speaker 2: skills and stuff. And I was a tech guy for

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Speaker 2: a long time, you know what I'm saying. That was

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Speaker 2: my background, and so I was, like, you know what,

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Speaker 2: I started doing podcasts, you know, I started doing internet radio,

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Speaker 2: and then one day I came across this thing called

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Speaker 2: behive FM. And when I tell you, I literally watched

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Speaker 2: every single thing that y'all did. I literally used to

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Speaker 2: take screenshots and say, like, I'm gonna build a studio

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Speaker 2: just like this, like and I actually ended up building

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Speaker 2: a studio and I literally all I had was photos,

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Speaker 2: and I literally tried to recreate, you know, the same

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Speaker 2: way y'all had it laid out. I said, I want

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Speaker 2: a window kind of like this in front of it,

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Speaker 2: and I had my things push up to the side.

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Speaker 2: And so so first of all, I just want to

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Speaker 2: say thank you, because you don't even know this is

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Speaker 2: years ago, but like, even seeing you do that and

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Speaker 2: seeing y'all do that kind of gave me the blueprint

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Speaker 2: that I just had to follow because I didn't know

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Speaker 2: where else to look on how to like build an

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Speaker 2: internet radio station how to get involved in podcasting.

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Speaker 1: Man.

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Speaker 2: So first of all, I just want to say thank

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Speaker 2: you for just doing what you were doing, because you

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Speaker 2: inadvertently inspired me and gave me kind of a north

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Speaker 2: started aim at.

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Speaker 1: I appreciate that. And big shot to Mike Johnson, and

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Speaker 1: that was the first of his kind. Actually, yes, was

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Speaker 1: before all the podcasts and all the things we're thinking,

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Speaker 1: and it was on the internet. Yeah, and yeah, we

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Speaker 1: were onto something very early. So I appreciate those words

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Speaker 1: because it was a good time. We had some really

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Speaker 1: great interviews. One that really stands out is the one

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Speaker 1: with El DeBarge and just got super surgical into what

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Speaker 1: was going on with him. You know, he's been in

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Speaker 1: and out of like the drug usage and the things,

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Speaker 1: and just to tell him how special he was was

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Speaker 1: like one of the all time favorite moments for me

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Speaker 1: in any media platform I've ever been on.

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Speaker 2: What made y'all start that?

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Speaker 3: You know?

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Speaker 1: I wanted to be in radio much like you and

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Speaker 1: the gatekeepers were hating. Yeah, yeah, And I remember Frank

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Speaker 1: Ski was the only Kenny Burns champion in the radio space.

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Speaker 1: And because you know, when you get into someone else's realm,

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Speaker 1: they get to get in a little like this is

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Speaker 1: what I do. I've been in this you know medium

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Speaker 1: for all these years and I and you didn't go

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Speaker 1: through what I went through, so I could possibly come

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Speaker 1: in here and up. But Frank Ski was always the

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Speaker 1: big bro, the big homie, like nah do that and

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Speaker 1: so much so I remember telling him, you know, I'm

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Speaker 1: gonna partner with Mike Johnson. We're gonna do this thing

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Speaker 1: called Beehive, and I'm gonna go from two to six

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Speaker 1: specifically to go at Ryan Cameron and which basically tells

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Speaker 1: you who was hating on me back, but a big

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Speaker 1: shot to Ryan. I mean, it's all love now. But

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Speaker 1: it was a thing of like, let me get my chops,

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Speaker 1: let me you know, format the Kenny Burns show.

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Speaker 3: Like radio, and we went crazy bro.

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Speaker 1: And I think it was eight months later, I got

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Speaker 1: an offer everyone on three and because I was the

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Speaker 1: party king, you know at all the you know, popping venues,

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Speaker 1: they wanted me to be you know, the Friday night

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Speaker 1: live remote guy and all the things.

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Speaker 3: So it all worked.

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Speaker 1: But I literally purposefully intentionally set up that time slot

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Speaker 1: so I can go get it and we made some history.

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Speaker 2: Yeah, man, And again you've you've had this ability to

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Speaker 2: kind of you know again just watching from the outside

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Speaker 2: looking in, right, Like you've had this ability to kind

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Speaker 2: of you know, build a business and a brand around

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Speaker 2: Like I say, you kind of call yourself the lifestyle specialist, right,

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Speaker 2: So like, how did you find that connection from music,

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Speaker 2: the culture, all the other things you kind of worked on?

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Speaker 2: Like what's the through line that kind of made you

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Speaker 2: see that opportunity?

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Speaker 1: Uh, low hanging fruit version just being present? You know,

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Speaker 1: I started throwing parties here in Atlanta in the auc

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Speaker 1: in you know, nineteen ninety three.

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Speaker 3: I remember those days.

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Speaker 1: Yeah, and you know I met what would become the

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Speaker 1: Golden era of artists, right, So you got to imagine,

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Speaker 1: you know, we bought the big Mac promo here that's

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Speaker 1: Biggie small than Craig Mac, you know, to the warehouse

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Speaker 1: in ninety four and shout to the warehouse, Yeah, the Warehouse.

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Speaker 1: And then you know, brought jay Z to you know

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Speaker 1: kaya you know, with a single called twenty two two's

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Speaker 1: and reasonable Dot was being formed. So I introduced a

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Speaker 1: lot of things to Atlanta and because of those introductions

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Speaker 1: through the parties, you know, we had solid relationships. And

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Speaker 1: I didn't know I was great at promoting. I just

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Speaker 1: knew how to bring people to the club, right, And

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Speaker 1: then you find out, oh, you can get paid for

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Speaker 1: street team marketing, Oh say less, Oh you can get

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Speaker 1: paid for these ideas that come to fruition and become

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Speaker 1: you know, these these mega programs and platforms for companies.

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Speaker 1: And that's how I kind of one foot in front

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Speaker 1: of the other kind of thing. And the Lifestyle Specialist

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Speaker 1: wasn't creating until mid two thousand, I think two thousand

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Speaker 1: and five. My friend had the Axe Body spray account

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Speaker 1: and AX was being introduced to North America, and because

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Speaker 1: of my relationships, I was placing things like the Sierra video,

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Speaker 1: you know, the first video she had the dude was

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Speaker 1: on the porch with the AX.

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Speaker 3: Yeah.

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Speaker 1: We did jay Z's Black album at the same time.

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Speaker 1: We were doing all these things, and I found out

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Speaker 1: like how much money she was making doing this for AX,

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Speaker 1: and I was like, nah, I need to be, you know,

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Speaker 1: in this world, because if connection is the thing, I'm

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Speaker 1: the ultimate connector. And sure enough, a year or two later,

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Speaker 1: a friend of mine named True Pettigrew, who was partner

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Speaker 1: in a marketing company called Alloy Media or Alloy Marketing.

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Speaker 3: He was vying for the axe business.

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Speaker 1: And so he, you know, came to me, not back

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Speaker 1: during my friend Regina, but like telling me like, look,

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Speaker 1: we're up for this business. And they're telling us if

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Speaker 1: we get you, we'll get to business. Yeah, And I'm like,

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Speaker 1: I didn't even know how significant my role was. So

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Speaker 1: I went to Genie, like, yo, my man came to me,

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Speaker 1: said that they're vine for the business. They're a bigger

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Speaker 1: company to have bigger back office, this, that and the third.

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Speaker 1: Not going to leave you hanging, you know what I'm saying,

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Speaker 1: But what's up? Like She's like, nah's run this course,

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Speaker 1: blah blah blah, get your money. And sure enough I

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Speaker 1: was introduced to this new world of marketing and branding.

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Speaker 1: I felt that I needed that. They used to call

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Speaker 1: me a lifestyle expert. Every meeting. This lifestyle expert. He

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Speaker 1: knows how to move culture, he does this. He's in music,

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Speaker 1: he's in fashion, he's in all the things. And I

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Speaker 1: was like, I like lifestyle specialists. I like to look

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Speaker 1: at myself as a person with a unique set of

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Speaker 1: skills that can be across genre in business. And I

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Speaker 1: look at myself as a specialist ause experts. You got

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Speaker 1: to know exactly what you're saying and be one thousand

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Speaker 1: percent correct, especially you can make a mistake here. So yeah,

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Speaker 1: it was a it was an eye opening experience to

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Speaker 1: say the least, and it put me into a realm

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Speaker 1: of business that I you know, have been very successful

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Speaker 1: in today. Yeah.

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Speaker 2: Man, I mean when you think about it, right, like

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Speaker 2: you were the influencer before influencer kind of became a thing.

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Speaker 2: This is right, Like you literally kind of like again

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Speaker 2: it's just a different way of looking at it, but

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Speaker 2: you were influencing people culture, brands to go to certain

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Speaker 2: you know, people to move to certain places, brands and

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Speaker 2: stuff like that. Like, how have you kind of seen

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Speaker 2: from your again from your front seat view of it, right,

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Speaker 2: Like how is the idea of like influence changed over

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Speaker 2: the years, because especially now with social media, right, like

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Speaker 2: everybody calls themselff a influence. Yeah, but like you actually

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Speaker 2: moving culture. Moving culture is how you define an influencer.

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Speaker 3: Yeah.

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Speaker 1: You can't just say you're doing something and you have

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Speaker 1: certain favor in this particular moment and then it fizzles out.

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Speaker 1: You have to have long lasting, staining power. And I

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Speaker 1: liken the people that use the word or the term

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Speaker 1: to describe.

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Speaker 3: Themselves the lifestyle spress.

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Speaker 1: I liking that to the best flattery ever, right, because

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Speaker 1: they see that they have a creative skill set, but

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Speaker 1: they don't know quite how to implement all their creative right.

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Speaker 1: And I've been pretty much a blueprint for that for

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Speaker 1: people to get out your ideas, you know, forge new

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Speaker 1: paths and different sectors of business. But I think, you know,

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Speaker 1: everything is starting to weed itself out. When I first

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Speaker 1: got the opportunity in Spirits, for instance, and this is

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Speaker 1: a fun story, I was in Washington, d C. At

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Speaker 1: a club called Love. The guy you mentioned earlier, Mark Bonds,

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Speaker 1: who wants Sparking fourteenth, he owned Love and the mored

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Speaker 1: Hennessy guys were in there and I'm just ear hustling,

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Speaker 1: and they were going back and forth in their deal,

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Speaker 1: and then they were asking him about Alex Gabe and

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Speaker 1: God rested Dead Mike, and they were like, this is

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Speaker 1: these these.

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Speaker 3: Guys in Atlanta like the Mob.

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Speaker 1: They won't sell no Hennessy or no you know Rose

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Speaker 1: unless you know, we can literally pay them this amount

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Speaker 1: of money. And so I'm ear hustling and of course

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Speaker 1: these are my you know, Alix, and I you know,

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Speaker 1: then We're very, very close and still are to this day.

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Speaker 1: But I was like, you know, let me hear how

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Speaker 1: I can get in this mix and get some of

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Speaker 1: this money. You know what I'm talking about. So I

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Speaker 1: interject in the conversation. I was like, I could fix

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Speaker 1: your problem. They're like, ah, I don't know. These guys

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Speaker 1: are pretty tough. And then I said, well, listen, what's

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Speaker 1: the number? Where do you need to be and let's

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Speaker 1: see if I can help you out. And he was

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Speaker 1: like all right, well, what you gonna want? I said,

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Speaker 1: I'll take care of that. On the Alex and Them side,

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Speaker 1: I said, you just do a birthday party for me.

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Speaker 1: My thirty fifth was coming up. I was like, you

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Speaker 1: just do my birthday party. When I come asking, I

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Speaker 1: need you to do this birthday party. So long story

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Speaker 1: shortened of fixing the deal for them. Didn't know that Alex,

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Speaker 1: Gave and Mike were the biggest account in the Southeast, right.

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Speaker 1: I didn't know the gravitas of the situational moment, but

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Speaker 1: I did it, and that essentially is how you know.

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Speaker 1: The influencer model started in the spirit world and from

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Speaker 1: that I got to The favorite was the Vasace Mansion

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Speaker 1: birthday party, the legendary Vasat Mansion birthday party that I had,

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Speaker 1: and everybody's like, how is this nigga at the Vasace

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Speaker 1: Mansion with all these people and he's not a celebrity.

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Speaker 3: And I think at the time, Star.

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Speaker 1: Jones and Al Reynolds were the biggest talk in you know,

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Speaker 1: in media, and so we had like a billion impressions

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Speaker 1: with this party. So much so and we had so

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Speaker 1: much height before the global CMO came like who is

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Speaker 1: this guy? First time ever multiple brands participated in one

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Speaker 1: thing because you know, if Moed's doing the thing, Belvidere

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Speaker 1: is not going to get involved. If Belvidere's doing the thing,

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Speaker 1: and Tim k Rum is not going to get involved.

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Speaker 1: So there was this need to pay for this party,

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Speaker 1: and they were so happy they did because posts that,

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Speaker 1: I think all Spirit companies knew that there were entities

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Speaker 1: in these cities that had staining power that could really

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Speaker 1: move the needle, not just from a show up and

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Speaker 1: you know, activate standpoint, but actually back in business.

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Speaker 3: And that was kind of the model that got all

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Speaker 3: that started.

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Speaker 2: Man. You know, so I've worked in the agency space

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Speaker 2: for a long time too, you know, so I've had

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Speaker 2: the privilege of kind of being on both sides, right

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Speaker 2: and kind of seeing it on the consumer side, but

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Speaker 2: also been in the rooms where they plan some of

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Speaker 2: these big ideas and campaigns, just you know, from from

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Speaker 2: your perspective again, like as somebody that has moved culture

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Speaker 2: and understands how to you know, work with brands and

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Speaker 2: make things happen. Like what do brands get right but

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Speaker 2: also get wrong when it comes to, you know, trying

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Speaker 2: to find ways to authentically insert themselves in culture.

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Speaker 3: That's a great question.

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Speaker 1: And it's a great question because there is a such

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Speaker 1: thing called ageism, and I think brands get it wrong

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Speaker 1: a lot of the times thinking they need to go

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Speaker 1: younger just to kind of compete or exist in the space.

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Speaker 1: And the issue that I have like even with Generation Z,

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Speaker 1: like millennials to me are the last generation that actually

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Speaker 1: got the responsibility in bringing heritage and legacy to the

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Speaker 1: forefront with new and innovative and you know, again the

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Speaker 1: old model is let's get somebody young and hot.

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Speaker 3: Well what's young and hot? Right?

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Speaker 1: Really look into culture and see how you know, this

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Speaker 1: generation is moving culture because to me, in this new

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Speaker 1: wave of existing, it's not a thing of you know, consistency.

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Speaker 1: It's not like back in the day, Alex, you knew

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Speaker 1: you could in the spirit side of things. You knew

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Speaker 1: you could sell X, Y and Z amount of da

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Speaker 1: da da da da. If you did da da da

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Speaker 1: da da. Right now, you don't know what you're getting.

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Speaker 1: People want to smoke hookah more than they want to drink.

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Speaker 1: I mean, if you look at like statistics generation Z,

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Speaker 1: which is not a problem because I, you know myself

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Speaker 1: are I'm calming down on drinking and I just.

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Speaker 3: Don't feel the same no more.

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Speaker 1: But there if you look at the statistics, they're down

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Speaker 1: by some billions as far as participating and buying spirits.

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Speaker 1: But I think people get it twisted and I don't

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Speaker 1: think they really dial in enough to how do you.

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Speaker 3: Want to show up in culture?

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Speaker 1: Brands need to really respect how they show up in culture,

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Speaker 1: because I remember a time where you know, certain artists

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Speaker 1: wouldn't be in commercials. They don't care, They don't care

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Speaker 1: what the backstory is, the gang affiliation, none of the things.

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Speaker 1: And this all has everything to do with your brand.

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Speaker 1: But not only does it have everything to do with

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Speaker 1: your brand, it has everything to.

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Speaker 3: Do with how culture functions. And that's why.

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Speaker 1: I like, you know, people that are in these buildings

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Speaker 1: that really know culture, because we have not only a responsibility,

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Speaker 1: but we also got to watch out for what we're

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Speaker 1: putting at the forefront. It's like radio playing you know

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Speaker 1: all this drug rap. Yeah, you know, what do you

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Speaker 1: think is going to happen if ninety percent of what

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Speaker 1: people hear is use drugs?

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Speaker 3: Yeah? Right? Sexy Red.

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Speaker 1: I often use her as amused on everything not to

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Speaker 1: do to young women in the game because you have

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Speaker 1: an opportunity.

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Speaker 3: I'll never forget. I heard of Bruno Mars song recently and.

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Speaker 1: I'm like, Cardi b is the blueprint Bruno, like, you're

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Speaker 1: the almighty when it comes to this pop culture music

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Speaker 1: and you let her be Sexy Red. No, you're supposed

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Speaker 1: to do what you did with Cardi, But it has

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Speaker 1: everything to do with sexy because when you start a

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Speaker 1: song off with pussy, pussy, pussy, what you're getting and

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Speaker 1: what do you think is being sold? And these young

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Speaker 1: people don't have discernment because they don't have options. And

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Speaker 1: this is where we are as a culture. We cannot

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Speaker 1: continue to allow these things to be played. And it

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Speaker 1: has everything to do with these big brands. Radio would

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Speaker 1: have never allowed you to say bitch on the radio.

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Speaker 1: Ass on the radio. Damn, you couldn't say any of

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Speaker 1: these things. But you know there's the problem I had

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Speaker 1: was freedom of speech too.

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Speaker 2: You you know, yeah, bring up good points man, because

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Speaker 2: again I've seen it on She.

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Speaker 1: And their snapping chot. I know I'm bringing no good

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Speaker 1: points when you got the youngins in there doing these.

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Speaker 1: I mean, you know you bring it.

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Speaker 2: You bring up great points because again, like even when

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Speaker 2: you just listen to you know, other other stations and

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Speaker 2: stuff like that. Again, like I always kind of joke

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Speaker 2: around and say, like, you'll never hear, like you don't

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Speaker 2: hear country artists talking about beef and killing and all

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Speaker 2: this kind of stuff. You don't hear. You don't hear

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Speaker 2: rocket Like why is it that again when it comes

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Speaker 2: to just and I'm a huge fan of rapping rap music, right,

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Speaker 2: I love rap music, but like, why is it that

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Speaker 2: that's the only thing that gets pushed out so much?

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Speaker 2: And why is it that, like, again, you couldn't do

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Speaker 2: that stuff on other stations. You can do that stuff

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Speaker 2: for the genres, but it's so acceptable in ours.

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Speaker 1: Right, Yeah, And it's horrible because hip hop was never

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Speaker 1: stayed where you're at. Hip hop was an aspirational form

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Speaker 1: of music, and it went from storytelling and truth telling

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Speaker 1: to imaginary, you know, story scenarios. But it all had

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Speaker 1: a pathway to success. And when you get success, traditionally

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Speaker 1: in hip hop, you changed your game, You changed the

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Speaker 1: way you showed up in culture, which was called growth.

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Speaker 1: These gang bangers, these crash dummies, these functioning crackheads. I mean,

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Speaker 1: it is a literal lifestyle, and they don't want to

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Speaker 1: be successful, and they don't want to denounce things. You know,

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Speaker 1: I'm a convicted fellow at eighteen years old, but at

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Speaker 1: fifty two years old, I'm an upstanding NAACP Image Award

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Speaker 1: winning producer. I'm a father, I'm a husband, like all

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Speaker 1: these things matter in the story telling of who we

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Speaker 1: are culturally. But that's where I say, these youngins don't

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Speaker 1: care about culture. They care about money. And if money's

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Speaker 1: not the thing, right, it's never gonna be enough. If

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Speaker 1: money's the thing, then it's never gonna be enough. So

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Speaker 1: culture goes out the window. You know, I remember a

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Speaker 1: time where knowledge itself was super paramount if you were

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Speaker 1: a five percent or not. I remember a time where

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Speaker 1: you know, we did talk about killing the things that

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Speaker 1: were going on. It was more reporting versus we want

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Speaker 1: to live this life. But these men, it's scary because

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Speaker 1: I have two young men, I have a bunch of

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Speaker 1: god children, a bunch of people I've taken on to

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Speaker 1: be nieces and nephews, and I'm just worried about, you know,

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Speaker 1: how they will function in the world, you know, and

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Speaker 1: then you have Trump guys and all the other things

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Speaker 1: going on.

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Speaker 2: There's lots of definitions for the word culture, and I'd

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Speaker 2: love to get your definition the way I kind of

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Speaker 2: define it. One of my favorite authors, Seth Godin, talks about,

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Speaker 2: you know, the definition of culture is people like us

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Speaker 2: through things like this, and so that's how I've always

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Speaker 2: kind of looked at it. Right, It's like when it

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Speaker 2: comes to Atlanta, right, like people in Atlanta we do

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Speaker 2: we eat lemon pepper wings, we you know, we go

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Speaker 2: to waffle house. There's just certain ways that we move

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Speaker 2: into me that kind of defines culture as somebody that's

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Speaker 2: been a part of culture for so long, Like how

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Speaker 2: do you define culture?

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Speaker 1: I define culture as traditions and actively, you know, participating

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Speaker 1: in those traditions. If you pray when you wake up

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Speaker 1: and go to sleep, if you pray before you eat.

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Speaker 1: Those are traditions, right, and I think we've gotten away

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Speaker 1: from traditions. You know, Traditionally we are respectful to our elders. Yeah,

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Speaker 1: Traditionally we tell stories about the civil rights movement. I've

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Speaker 1: been in Atlanta since nineteen ninety two, and everything we've

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Speaker 1: ever done stands on the shoulders of the civil rights movement.

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Speaker 1: And you know, without an outcast, without a Goodie Mob,

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Speaker 1: that probably would have never been amplified, because soon after them,

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Speaker 1: it became about the streets, right, and I think street

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Speaker 1: culture was universal, so that when Jeezi came into the game,

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Speaker 1: right and Tip came into the game, those things were

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Speaker 1: so relative culturally. But then we kind of got away

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Speaker 1: from the tradition and the beautiful thing about goodie mob

399
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Speaker 1: and outcasts who do not get enough credit in music period.

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Speaker 1: In my opinion, goodie Mob more so than outcasts as

401
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Speaker 1: far as the credit.

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Speaker 3: Right.

403
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Speaker 1: But when you think of soul food, you think of

404
00:19:36,480 --> 00:19:39,000
Speaker 1: like what them young boys was saying in an era

405
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Speaker 1: where everything was flashy, You're finally making them pay for

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Speaker 1: what they did to the cold crush.

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Speaker 3: All these things are going on and you stayed true

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Speaker 3: to your roots.

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Speaker 1: See that's Atlanta, and we've got so far removed from

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Speaker 1: what and who we are. And people also like to

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Speaker 1: say that, you know, when y'all moved here, Nigga, I

412
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Speaker 1: moved here in nineteen The fuck are you talking about.

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Speaker 1: I've raised my family here. I'm one of the biggest

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Speaker 1: contributors to this city that you now want to claim

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Speaker 1: and shun a person just because I was born in Washington,

416
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Speaker 1: DC and I get credit and favorite I get credit

417
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Speaker 1: in Detroit because I lived there for two years.

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Speaker 3: What the fuck like? It's it's your contribution to a

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Speaker 3: city that makes it your home.

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Speaker 1: But yet a lot of people from Atlanta don't represent

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Speaker 1: their heritage or their own and it's shocking. You want

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Speaker 1: to run around here waving the flag because it's convenient. No,

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Speaker 1: I live this like your city and your city where

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Speaker 1: you like, because I'm not a grady baby.

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Speaker 3: It don't make me at at Alien. I begged to death.

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Speaker 2: I've I have personally experienced that same thing. I remember

427
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Speaker 2: when I started butter atl I literally had people they

428
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Speaker 2: found my office and people would show up at my

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Speaker 2: office like random people and you know, basically try to

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Speaker 2: question me like what gives you the right to make

431
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Speaker 2: content about Atlanta culture. I'm like, bro, I'm making posts

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Speaker 2: on Instagram, dog like and not even in a negative way.

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Speaker 2: It's like, you know, this is what we do. We

434
00:21:09,359 --> 00:21:11,520
Speaker 2: go here, I love Waffa House, so we do this

435
00:21:11,600 --> 00:21:13,879
Speaker 2: and like like, we know, you got to like you

436
00:21:13,880 --> 00:21:16,800
Speaker 2: gotta come check in with me. Who were you the

437
00:21:16,880 --> 00:21:19,520
Speaker 2: And the funny part about it is let it out.

438
00:21:19,760 --> 00:21:21,880
Speaker 2: And in all the years since we've done this stuff,

439
00:21:21,960 --> 00:21:24,200
Speaker 2: you know, like we you know, we've it's now grown

440
00:21:24,240 --> 00:21:26,000
Speaker 2: to where we do for a four day Now we

441
00:21:26,040 --> 00:21:27,920
Speaker 2: have the four to fort day Scholarship. I've given away

442
00:21:27,960 --> 00:21:30,800
Speaker 2: over one hundred thousand dollars scholarships in the last three years.

443
00:21:31,400 --> 00:21:34,280
Speaker 2: I have not seen a single one of those people

444
00:21:34,840 --> 00:21:38,119
Speaker 2: do anything to pour back into the city. It's the

445
00:21:38,160 --> 00:21:40,439
Speaker 2: same thing. I was born in Los Angeles, but I

446
00:21:40,480 --> 00:21:42,800
Speaker 2: grew up out here that I spent my entire lif Like,

447
00:21:43,040 --> 00:21:45,800
Speaker 2: I know Atlanta more than I know La. And your

448
00:21:45,840 --> 00:21:47,640
Speaker 2: home is where you become you. Yeah, this is where

449
00:21:47,640 --> 00:21:49,040
Speaker 2: I became me. And I tell people the same thing.

450
00:21:49,080 --> 00:21:51,719
Speaker 2: Just because I wasn't born at Grady like does not

451
00:21:51,840 --> 00:21:53,919
Speaker 2: make like it does not make me any less of

452
00:21:53,960 --> 00:21:56,600
Speaker 2: an an at alien than anybody else out here. Because again,

453
00:21:56,640 --> 00:21:58,720
Speaker 2: this is what I know. My parents moved me when

454
00:21:58,720 --> 00:21:59,920
Speaker 2: my fault. My parents move me out here when I

455
00:21:59,960 --> 00:22:02,160
Speaker 2: was one year old. But I've been here my whole life,

456
00:22:02,160 --> 00:22:04,720
Speaker 2: that's right. But because I wasn't born at Grady, I'm

457
00:22:04,800 --> 00:22:06,879
Speaker 2: not I don't have a right to talk about. But again,

458
00:22:08,119 --> 00:22:10,120
Speaker 2: while you're telling me that what are you doing?

459
00:22:10,119 --> 00:22:13,320
Speaker 1: What are you doing? You're talking. And that's the problem

460
00:22:13,359 --> 00:22:16,520
Speaker 1: with this world. Anybody can say anything. That's why I

461
00:22:16,520 --> 00:22:19,159
Speaker 1: said I had a problem with freedom of speech sometimes

462
00:22:19,240 --> 00:22:22,600
Speaker 1: because just because a microphone is available to everyone, just

463
00:22:22,640 --> 00:22:26,040
Speaker 1: because everyone has an iPhone, now everyone's not supposed to

464
00:22:26,080 --> 00:22:31,400
Speaker 1: be publicly sharing their motherfucking offering because it's nothing that's

465
00:22:31,440 --> 00:22:33,720
Speaker 1: going to be conducive to a way of life or

466
00:22:33,720 --> 00:22:36,560
Speaker 1: a way of being. Atlanta was built on all the

467
00:22:36,600 --> 00:22:39,760
Speaker 1: people that came here. You want to talk about who's

468
00:22:39,800 --> 00:22:43,160
Speaker 1: from Atlanta, go through the history of Atlanta and see

469
00:22:43,200 --> 00:22:47,000
Speaker 1: who came here to help build the foundation of bricks.

470
00:22:47,359 --> 00:22:51,120
Speaker 1: So this amazing, you know what I'm saying. City, Yeah,

471
00:22:51,160 --> 00:22:54,800
Speaker 1: and it's a hajjh paje. Just like you know when

472
00:22:54,840 --> 00:22:57,600
Speaker 1: you talk about cultures, right like African culture.

473
00:22:58,000 --> 00:23:00,000
Speaker 3: You know, I'm an investor in Uncle Nier's right.

474
00:23:00,200 --> 00:23:03,640
Speaker 1: Jack Daniels, you know, got the you know recipe from

475
00:23:03,720 --> 00:23:06,520
Speaker 1: Uncle Nars And you talk about this African tradition of

476
00:23:07,000 --> 00:23:11,359
Speaker 1: you know, charcoal, you know, in making whiskey. He not

477
00:23:11,440 --> 00:23:16,760
Speaker 1: from Tennessee, but he's the creator of Tennessee whiskey. There's

478
00:23:16,920 --> 00:23:21,920
Speaker 1: value in someone's offering that you know, lives and breathes

479
00:23:22,640 --> 00:23:23,959
Speaker 1: and dwells in this place.

480
00:23:24,359 --> 00:23:26,600
Speaker 3: I don't understand, and it drives me nuts.

481
00:23:26,640 --> 00:23:28,480
Speaker 1: And I really was about to start cursing more, but

482
00:23:28,560 --> 00:23:30,560
Speaker 1: I'm trying not to curse because you know, I get

483
00:23:30,640 --> 00:23:33,760
Speaker 1: super ghetto. But it just amazing because when people tell

484
00:23:33,800 --> 00:23:37,159
Speaker 1: the story of Atlanta, they like to forget people like

485
00:23:37,240 --> 00:23:40,640
Speaker 1: yourself and myself. They like to forget people because it's

486
00:23:40,680 --> 00:23:45,080
Speaker 1: convenient to tell their version. That's why Butter atl is

487
00:23:45,119 --> 00:23:49,880
Speaker 1: so important because it deals with the actual factual history

488
00:23:49,920 --> 00:23:53,399
Speaker 1: of Atlanta, and we have to continue to tell the history.

489
00:23:53,440 --> 00:23:56,400
Speaker 3: Man. You know, I was going to go a little

490
00:23:56,440 --> 00:23:56,840
Speaker 3: bit further.

491
00:23:58,080 --> 00:24:00,000
Speaker 2: No, man, Look, it gets it gets, you know people.

492
00:24:00,040 --> 00:24:01,440
Speaker 2: But again, people try to get their own, you know

493
00:24:01,480 --> 00:24:04,240
Speaker 2: what they call revisionist history version of it. And like

494
00:24:04,280 --> 00:24:06,680
Speaker 2: I say, man, I just wish that you know, it

495
00:24:06,760 --> 00:24:09,240
Speaker 2: took to your point when you talk about microphones, I agree.

496
00:24:09,280 --> 00:24:10,600
Speaker 2: But you know, one of the worst things I think

497
00:24:10,640 --> 00:24:14,240
Speaker 2: that happened to culture was comments. I think that the

498
00:24:14,280 --> 00:24:17,200
Speaker 2: ability of people to leave comments on social media, and

499
00:24:17,200 --> 00:24:18,960
Speaker 2: then what made it even worse was the ability to

500
00:24:19,200 --> 00:24:22,439
Speaker 2: like comments. Because you know, I was I was joking

501
00:24:22,440 --> 00:24:24,800
Speaker 2: and telling my daughter a couple of weeks ago, I'm like,

502
00:24:24,800 --> 00:24:26,880
Speaker 2: you know, even though I do a lot of stuff

503
00:24:26,920 --> 00:24:29,880
Speaker 2: with social media, I probably leave maybe three to four

504
00:24:29,960 --> 00:24:33,440
Speaker 2: comments a year, right, like, just cause one I just

505
00:24:33,480 --> 00:24:35,440
Speaker 2: look at stuff, Okay, I keep moving, like and I

506
00:24:35,440 --> 00:24:37,080
Speaker 2: don't want to go back and forth with people, and

507
00:24:37,080 --> 00:24:39,159
Speaker 2: I don't want to get but like even we you know,

508
00:24:39,200 --> 00:24:41,560
Speaker 2: you post stuff, you get this weird thing in the

509
00:24:41,600 --> 00:24:43,960
Speaker 2: comments where now people are like either looking for something

510
00:24:44,000 --> 00:24:47,480
Speaker 2: negative or they're just saying things just to get a

511
00:24:47,520 --> 00:24:50,000
Speaker 2: reaction from other people, right, And like I said, it's

512
00:24:50,040 --> 00:24:52,520
Speaker 2: the same thing. It's like everybody, we've we've democratized this

513
00:24:52,600 --> 00:24:55,120
Speaker 2: idea that everybody has a voice, but at the same time,

514
00:24:55,200 --> 00:24:58,280
Speaker 2: people like it's never positive and it's.

515
00:24:57,800 --> 00:25:01,760
Speaker 1: A problem because there's too more much heavy shit going on,

516
00:25:01,960 --> 00:25:05,720
Speaker 1: right to have that be the reason you have anxiety

517
00:25:06,200 --> 00:25:09,199
Speaker 1: or have that be the reason you can't function. And

518
00:25:09,240 --> 00:25:12,040
Speaker 1: people aren't as strong as you think they are. There's

519
00:25:12,080 --> 00:25:15,720
Speaker 1: not a lot of superhuman strength having motherfuckers out here.

520
00:25:16,160 --> 00:25:17,120
Speaker 3: It's a lot of you can.

521
00:25:17,080 --> 00:25:19,760
Speaker 1: Say one thing and throw somebody's entire life off let

522
00:25:19,760 --> 00:25:23,200
Speaker 1: alone day, and we're not even it's not being regulated.

523
00:25:23,200 --> 00:25:25,240
Speaker 1: But that's again my problem with freedom of speech. We

524
00:25:25,320 --> 00:25:28,000
Speaker 1: might want to have a forum about freedom of speech

525
00:25:28,000 --> 00:25:29,439
Speaker 1: because some people need to shut the fuck up.

526
00:25:29,480 --> 00:25:31,080
Speaker 2: You know, some people do need to shut up, man,

527
00:25:32,280 --> 00:25:34,080
Speaker 2: you know, just to kind of change it for a second.

528
00:25:34,119 --> 00:25:37,119
Speaker 2: So you've had a chance to work with some amazing people,

529
00:25:37,240 --> 00:25:39,920
Speaker 2: You've you've been all over the industry. Just what's something

530
00:25:39,920 --> 00:25:42,280
Speaker 2: that you've learned from people that have had like reached

531
00:25:42,280 --> 00:25:44,280
Speaker 2: that level of success. You know, the jay Z's and

532
00:25:44,280 --> 00:25:46,120
Speaker 2: all these amazing like mogules that you've met. Like when

533
00:25:46,119 --> 00:25:49,200
Speaker 2: you meet those people, they I've never met them, right,

534
00:25:49,240 --> 00:25:51,600
Speaker 2: So my assumption is they move a little bit differently,

535
00:25:51,640 --> 00:25:53,440
Speaker 2: they think a little bit differently, they talk a little

536
00:25:53,440 --> 00:25:55,680
Speaker 2: bit differently. Like, what are some lessons that you've taken

537
00:25:55,680 --> 00:25:59,679
Speaker 2: away from those experiences that kind of show you, like

538
00:25:59,760 --> 00:26:01,080
Speaker 2: why they've reached level of success.

539
00:26:01,080 --> 00:26:01,639
Speaker 3: They've reached.

540
00:26:01,920 --> 00:26:04,920
Speaker 1: You know, I've been blessed to be When I was

541
00:26:04,920 --> 00:26:08,479
Speaker 1: in the music business around some real music men, in

542
00:26:08,520 --> 00:26:13,239
Speaker 1: particular Andre Herrel, God rested did and La read you know,

543
00:26:13,359 --> 00:26:15,920
Speaker 1: to see what La built here in Atlanta, Like at

544
00:26:15,960 --> 00:26:20,560
Speaker 1: face value was tremendous and it was really about culture.

545
00:26:20,760 --> 00:26:24,359
Speaker 1: It was really about love. It was really about progression.

546
00:26:24,600 --> 00:26:27,320
Speaker 1: And that's the thing I love most about Andre Herrel.

547
00:26:27,520 --> 00:26:31,639
Speaker 1: It was about black equity. It was about you know,

548
00:26:31,760 --> 00:26:34,960
Speaker 1: defining who we were and a feeling and emotion and

549
00:26:35,000 --> 00:26:37,600
Speaker 1: I missed that music and so I think from those

550
00:26:37,640 --> 00:26:40,239
Speaker 1: two I learned that the most that the way I

551
00:26:40,280 --> 00:26:44,280
Speaker 1: feel vulnerability through music, through creative is how I could

552
00:26:44,320 --> 00:26:46,600
Speaker 1: show up and be a super you know hero.

553
00:26:46,960 --> 00:26:48,000
Speaker 3: And then you know, I worked.

554
00:26:47,840 --> 00:26:49,359
Speaker 1: With the Puffs and I learned a lot of what

555
00:26:49,560 --> 00:26:53,919
Speaker 1: not to do, you know, from guys like him and Damon.

556
00:26:54,440 --> 00:26:56,920
Speaker 1: But I also was very inspired by them because they

557
00:26:56,960 --> 00:27:01,320
Speaker 1: were and are stewards of culture when we were defining

558
00:27:01,359 --> 00:27:03,920
Speaker 1: who we were gonna be and how we were gonna

559
00:27:03,960 --> 00:27:06,520
Speaker 1: break bread in this industry and get some real money.

560
00:27:06,800 --> 00:27:08,480
Speaker 3: They were pioneers.

561
00:27:08,760 --> 00:27:11,720
Speaker 1: But you know, again a lot of my frustration with

562
00:27:11,800 --> 00:27:13,679
Speaker 1: this businesses that a lot of them couldn't see it

563
00:27:13,720 --> 00:27:17,359
Speaker 1: through to the end, and whether it be dysfunction because

564
00:27:17,359 --> 00:27:20,520
Speaker 1: no one can tell you anything, whether it's dysfunction because

565
00:27:20,560 --> 00:27:22,840
Speaker 1: you spend too much and then budget or balance, you

566
00:27:22,880 --> 00:27:28,240
Speaker 1: know your budget. I'm just sad that I don't see

567
00:27:28,400 --> 00:27:33,520
Speaker 1: enough superheroes standing tall. I mean, everybody has allegations with this,

568
00:27:34,040 --> 00:27:37,720
Speaker 1: that have addictions with this. They're dying literally, I mean,

569
00:27:37,720 --> 00:27:42,320
Speaker 1: we have superheroes dying like every year, and it's just

570
00:27:43,240 --> 00:27:46,200
Speaker 1: for me. I've been blessed to define my own path.

571
00:27:46,760 --> 00:27:46,919
Speaker 3: You know.

572
00:27:46,920 --> 00:27:49,040
Speaker 1: I never walked to Brookly for cheesecake. I never had

573
00:27:49,080 --> 00:27:52,120
Speaker 1: any incidents in culture where I was challenged in tech,

574
00:27:52,200 --> 00:27:55,000
Speaker 1: you know, with my integrity and I always was intentional.

575
00:27:55,119 --> 00:27:56,639
Speaker 3: I never I had my own crew.

576
00:27:57,000 --> 00:27:59,439
Speaker 1: I've been married twenty five years, so imagine that, like

577
00:27:59,480 --> 00:28:02,000
Speaker 1: I've been married the entire time I've been getting money

578
00:28:02,160 --> 00:28:05,200
Speaker 1: and making my name in business. So I've always had

579
00:28:05,240 --> 00:28:08,600
Speaker 1: a foundation of what was real, and I stayed true

580
00:28:08,640 --> 00:28:08,879
Speaker 1: to that.

581
00:28:09,280 --> 00:28:09,520
Speaker 3: You know.

582
00:28:09,600 --> 00:28:11,679
Speaker 1: Of course, I never got on a private plane sometime

583
00:28:11,760 --> 00:28:14,280
Speaker 1: when I didn't like the crew going, or I saw

584
00:28:14,520 --> 00:28:16,520
Speaker 1: you know, door number one and decided to go out

585
00:28:16,560 --> 00:28:18,080
Speaker 1: the back door. You know, different things, you know what

586
00:28:18,080 --> 00:28:21,359
Speaker 1: I'm saying, but I never with my own eyes, and

587
00:28:21,359 --> 00:28:23,080
Speaker 1: people ask me all the time about puffus, like I've

588
00:28:23,080 --> 00:28:24,720
Speaker 1: never seen none of that because he'd never done nothing

589
00:28:24,760 --> 00:28:26,800
Speaker 1: around me, And I find it hard to believe y'all

590
00:28:26,880 --> 00:28:29,840
Speaker 1: charge of him with baby all and being a free

591
00:28:30,000 --> 00:28:32,680
Speaker 1: you know what I'm saying, So until you can say

592
00:28:32,960 --> 00:28:35,639
Speaker 1: this happened, and this happened like we saw the Cassie video,

593
00:28:36,240 --> 00:28:39,440
Speaker 1: you know, if anything like that comes out, frime, you

594
00:28:39,480 --> 00:28:41,120
Speaker 1: know what I'm saying. But other than that, like get

595
00:28:41,160 --> 00:28:42,960
Speaker 1: to the point and we will be on he'll be

596
00:28:43,000 --> 00:28:44,880
Speaker 1: on trial suit, so we'll know. But I just hate

597
00:28:44,880 --> 00:28:47,880
Speaker 1: how they're crucifying our superheroes for things that have nothing

598
00:28:47,920 --> 00:28:49,160
Speaker 1: to do with actual charges.

599
00:28:49,840 --> 00:28:51,680
Speaker 3: And it's just sad, man, you know. So I learned

600
00:28:51,720 --> 00:28:52,360
Speaker 3: what not to do.

601
00:28:52,640 --> 00:28:54,560
Speaker 1: I learned a lot about who I was and what

602
00:28:54,640 --> 00:28:57,560
Speaker 1: I wanted to be, and I thank them all for

603
00:28:57,640 --> 00:28:58,440
Speaker 1: the opportunities.

604
00:28:58,440 --> 00:29:01,440
Speaker 3: But I've always spoken truth the power to I've.

605
00:29:01,280 --> 00:29:04,160
Speaker 1: Never been one to like be around and be cool

606
00:29:04,280 --> 00:29:07,920
Speaker 1: some shit, and just because they're this person or that

607
00:29:07,960 --> 00:29:10,320
Speaker 1: they're at this quote unquote level, I've always spoken out.

608
00:29:10,480 --> 00:29:13,000
Speaker 1: It's just now that they are microphones everywhere and a

609
00:29:13,040 --> 00:29:14,600
Speaker 1: lot of people are hearing it for the first time.

610
00:29:14,680 --> 00:29:25,920
Speaker 3: But yeah, I learned a lot.

611
00:29:28,680 --> 00:29:31,080
Speaker 2: As you kind of, you know, your career has evolved again,

612
00:29:31,120 --> 00:29:33,400
Speaker 2: like I said, from the parties and now doing investments

613
00:29:33,400 --> 00:29:36,120
Speaker 2: and all that stuff. Like how, you know, what advice

614
00:29:36,120 --> 00:29:37,800
Speaker 2: would you give for somebody that wants to kind of

615
00:29:37,880 --> 00:29:40,760
Speaker 2: you know, evolve into a bigger things without losing their

616
00:29:40,960 --> 00:29:43,479
Speaker 2: self and their authenticity and that growth because growth is

617
00:29:43,600 --> 00:29:45,480
Speaker 2: a natural progression part of life. But a lot of

618
00:29:45,480 --> 00:29:47,360
Speaker 2: times people they don't want to leave the game, you

619
00:29:47,360 --> 00:29:48,800
Speaker 2: know what I mean. It's like it's like an old

620
00:29:48,800 --> 00:29:51,360
Speaker 2: athlete or something that's just like like bro, go sit down.

621
00:29:51,520 --> 00:29:52,520
Speaker 3: Yeah, you know what I mean.

622
00:29:52,560 --> 00:29:54,280
Speaker 2: Some people don't want to leave the game. But there

623
00:29:54,280 --> 00:29:56,880
Speaker 2: are ways to evolve. There are ways to again, like

624
00:29:56,920 --> 00:29:59,360
Speaker 2: they kind of use that continue that example, right, like

625
00:29:59,400 --> 00:30:01,120
Speaker 2: you can go from a player to being a coach,

626
00:30:01,280 --> 00:30:03,200
Speaker 2: no question, you know, to being a mentor and stuff

627
00:30:03,240 --> 00:30:05,040
Speaker 2: like that. So how have you kind of found ways

628
00:30:05,040 --> 00:30:07,200
Speaker 2: to evolve yourself in your careers that you can stay

629
00:30:07,200 --> 00:30:09,880
Speaker 2: relevant and do even bigger and better things.

630
00:30:10,160 --> 00:30:14,680
Speaker 1: I found that being more vulnerable with my you know,

631
00:30:14,760 --> 00:30:18,360
Speaker 1: my offering has made me a superhero because there's a

632
00:30:18,400 --> 00:30:21,000
Speaker 1: lot of people that feel like you do. And when

633
00:30:21,040 --> 00:30:25,680
Speaker 1: you don't share that along the journey, people don't really

634
00:30:25,680 --> 00:30:28,800
Speaker 1: know how to react to the steps of building something right.

635
00:30:28,840 --> 00:30:31,360
Speaker 1: They they think they could just rush in because of

636
00:30:31,400 --> 00:30:34,400
Speaker 1: social media. Think because you know this person, you know

637
00:30:34,480 --> 00:30:36,920
Speaker 1: gets paid to stream all day that they can get

638
00:30:37,000 --> 00:30:39,680
Speaker 1: paid they you know, being a true leader, you have

639
00:30:39,800 --> 00:30:42,200
Speaker 1: to show the steps. You have to give the game

640
00:30:42,320 --> 00:30:45,920
Speaker 1: along the way. You have to be present with the people.

641
00:30:46,800 --> 00:30:49,320
Speaker 1: So I think number one, make sure people are part

642
00:30:49,320 --> 00:30:53,040
Speaker 1: of your process. Number two, make sure that you never

643
00:30:53,120 --> 00:30:55,920
Speaker 1: let your expectations exceed your effort. We all can talk

644
00:30:55,960 --> 00:30:58,160
Speaker 1: a good game about these lofty things we want to do,

645
00:30:58,200 --> 00:31:00,520
Speaker 1: what you got to put into work. And then I think,

646
00:31:00,600 --> 00:31:03,480
Speaker 1: you know, for me, it's always you know, having had

647
00:31:03,520 --> 00:31:06,520
Speaker 1: a partner along the way, like I think my wife

648
00:31:06,560 --> 00:31:07,920
Speaker 1: all the time, because at the end of the day,

649
00:31:07,960 --> 00:31:11,360
Speaker 1: it's like, you know, all this sexual energy and you know.

650
00:31:11,600 --> 00:31:12,360
Speaker 3: Me from the clubs.

651
00:31:12,360 --> 00:31:14,720
Speaker 1: Back in the day, one of my biggest lines was

652
00:31:14,800 --> 00:31:17,480
Speaker 1: if you love yourself, touch yourself. I was selling fantasy

653
00:31:18,480 --> 00:31:21,320
Speaker 1: every day, you know, but if you have something solid

654
00:31:21,440 --> 00:31:24,880
Speaker 1: and firm, you gotta water that. And while you're watering that,

655
00:31:24,960 --> 00:31:27,600
Speaker 1: you'll get that support you truly need because there's nothing

656
00:31:27,640 --> 00:31:30,200
Speaker 1: like a significant other and I don't I don't. You know,

657
00:31:30,960 --> 00:31:33,240
Speaker 1: you don't have to be married to have that, you know,

658
00:31:33,360 --> 00:31:36,320
Speaker 1: but you have to have, you know, a partner in life.

659
00:31:36,320 --> 00:31:38,080
Speaker 1: I think, you know, and people that speak life in

660
00:31:38,080 --> 00:31:39,840
Speaker 1: to you, that can say things other people can't. Because

661
00:31:39,840 --> 00:31:43,280
Speaker 1: every superhero I've ever seen falls because no one can

662
00:31:43,280 --> 00:31:46,160
Speaker 1: tell them anything because if they listen to people. You know,

663
00:31:46,280 --> 00:31:50,000
Speaker 1: Kanye West, pure genius, right, but he can't shut the

664
00:31:50,040 --> 00:31:53,320
Speaker 1: fuck up. And it's because no one can tell him

665
00:31:53,320 --> 00:31:55,080
Speaker 1: to shut the fuck up and you really here them.

666
00:31:55,240 --> 00:31:58,920
Speaker 1: But that's what we're becoming as a culture though, Like

667
00:31:59,200 --> 00:32:02,760
Speaker 1: we are becomeing the ones that don't listen. Yeah, and

668
00:32:02,800 --> 00:32:07,080
Speaker 1: we've always been the most patient, the most resilient, the

669
00:32:07,120 --> 00:32:10,680
Speaker 1: most actionable when it's time, right, but we've also sat

670
00:32:10,800 --> 00:32:13,120
Speaker 1: down and listened to what was going on so we

671
00:32:13,160 --> 00:32:13,960
Speaker 1: can make our move.

672
00:32:14,480 --> 00:32:16,040
Speaker 3: I mean you could date that back to slavery.

673
00:32:16,680 --> 00:32:18,840
Speaker 1: So I think that if people could just sometimes shut

674
00:32:18,880 --> 00:32:22,240
Speaker 1: the fuck up and listen, right, and then when you speak,

675
00:32:22,480 --> 00:32:26,600
Speaker 1: speak with intention. No people just talking to talk And

676
00:32:26,640 --> 00:32:28,320
Speaker 1: it drives me motherfucking cricy.

677
00:32:29,240 --> 00:32:29,320
Speaker 3: No.

678
00:32:29,400 --> 00:32:32,520
Speaker 2: I mean, as a person that you know has again,

679
00:32:32,600 --> 00:32:34,880
Speaker 2: worked in lots of different places. I remember, you know,

680
00:32:35,120 --> 00:32:37,760
Speaker 2: I spent some time working in Hollywood, and you know,

681
00:32:37,800 --> 00:32:40,040
Speaker 2: Hollywood is you know, people say Atlanta's not a real place.

682
00:32:40,080 --> 00:32:41,960
Speaker 2: Hollywood is not a real place. Like you know, I

683
00:32:42,000 --> 00:32:43,880
Speaker 2: even tell people a lot of people don't realize, like

684
00:32:44,480 --> 00:32:48,960
Speaker 2: even by definition, like the holly tree is the tree

685
00:32:49,000 --> 00:32:51,640
Speaker 2: that magicians used to use to make magic wands from,

686
00:32:51,640 --> 00:32:55,320
Speaker 2: So by definition, Hollywood is not even real. And like,

687
00:32:55,520 --> 00:32:57,240
Speaker 2: you know, I've been to I've been to parties up

688
00:32:57,240 --> 00:33:00,400
Speaker 2: in the hills. I've seen some crazy shit, bro, And

689
00:33:00,520 --> 00:33:02,360
Speaker 2: you know what's always been interesting to me is like, yeah,

690
00:33:02,360 --> 00:33:06,320
Speaker 2: at a certain level, these people live in this bubble

691
00:33:06,960 --> 00:33:10,160
Speaker 2: to where everybody around them is just saying yes and

692
00:33:10,320 --> 00:33:12,840
Speaker 2: you know, just backing up all kind of crazy stuff.

693
00:33:12,840 --> 00:33:14,000
Speaker 2: And that's why you get a lot of the like

694
00:33:14,040 --> 00:33:15,080
Speaker 2: I said, that's why you get a lot of the

695
00:33:15,120 --> 00:33:16,880
Speaker 2: things that you see people having to deal with and

696
00:33:16,920 --> 00:33:19,480
Speaker 2: like them falling is because yeah, they've been in this world.

697
00:33:19,520 --> 00:33:21,479
Speaker 2: They've just been surrounded by people that are literally just

698
00:33:21,840 --> 00:33:25,040
Speaker 2: you know, empowering their bullshit. Yeah, you know, and again,

699
00:33:25,040 --> 00:33:26,920
Speaker 2: you've got to be able to step out of that

700
00:33:26,960 --> 00:33:28,840
Speaker 2: and have balance and have people that you know, can

701
00:33:28,880 --> 00:33:31,200
Speaker 2: call you out or or even just like I said,

702
00:33:31,240 --> 00:33:32,000
Speaker 2: speak life into you.

703
00:33:32,160 --> 00:33:32,760
Speaker 3: Absolutely.

704
00:33:32,800 --> 00:33:34,720
Speaker 1: But Hollywood, I mean in big shots of the people

705
00:33:34,720 --> 00:33:37,600
Speaker 1: from Los Angeles, you know, big shot to people from

706
00:33:37,600 --> 00:33:41,880
Speaker 1: the Bay. I think they have their culture, but Hollywood

707
00:33:41,920 --> 00:33:45,480
Speaker 1: is not that. And when you get into the Hollywood piece,

708
00:33:45,520 --> 00:33:47,320
Speaker 1: it's so funny. As a brand out, I wish I

709
00:33:47,360 --> 00:33:50,040
Speaker 1: could tell you the brand because I don't want to.

710
00:33:50,320 --> 00:33:52,640
Speaker 1: I don't want people buying it. Because there was a

711
00:33:52,680 --> 00:33:55,160
Speaker 1: shirt that I was going to buy, you know, esthetically

712
00:33:55,280 --> 00:33:58,280
Speaker 1: is like a workman shirt. It had all the patches

713
00:33:58,360 --> 00:34:00,840
Speaker 1: and the things on the back. It said at the

714
00:34:00,880 --> 00:34:04,160
Speaker 1: House of Richard and it was like San Francisco blah

715
00:34:04,160 --> 00:34:06,840
Speaker 1: blah blah. And what a lot of people don't realize

716
00:34:06,880 --> 00:34:09,799
Speaker 1: that Richard. A lot of people named Richard. They called Dick,

717
00:34:10,640 --> 00:34:14,480
Speaker 1: and this shirt was actually saying the House of Dick's right.

718
00:34:14,719 --> 00:34:17,440
Speaker 1: But because it's a hot new brand, somebody gonna go

719
00:34:17,440 --> 00:34:20,440
Speaker 1: put that on. But then the same brand has pictures

720
00:34:20,440 --> 00:34:22,040
Speaker 1: of Maryland manson on things and.

721
00:34:22,000 --> 00:34:24,279
Speaker 3: Other things like I can't wear that shit. Yeah, you

722
00:34:24,280 --> 00:34:24,759
Speaker 3: know what I'm saying.

723
00:34:24,800 --> 00:34:26,799
Speaker 1: What I'm saying, but I think that's where we are,

724
00:34:26,840 --> 00:34:29,719
Speaker 1: So it's not necessarily a Hollywood thing. It's a mentality thing,

725
00:34:30,160 --> 00:34:33,440
Speaker 1: a mentality thing which became a cultural thing because people

726
00:34:33,520 --> 00:34:35,719
Speaker 1: are putting on things that they have no idea what

727
00:34:35,760 --> 00:34:40,040
Speaker 1: it means, right, They're doing things that are against their

728
00:34:41,120 --> 00:34:43,960
Speaker 1: natural feelings. I mean, how many people do you know

729
00:34:44,000 --> 00:34:47,000
Speaker 1: in the industry that started out together and ready and

730
00:34:47,080 --> 00:34:49,880
Speaker 1: ended up being toothless and on drugs or you know,

731
00:34:50,080 --> 00:34:53,719
Speaker 1: having done things sexually that they thought they could deal

732
00:34:53,800 --> 00:34:55,759
Speaker 1: with and now they're done blowing their head off because

733
00:34:55,760 --> 00:34:57,840
Speaker 1: they done, you know what I'm saying, done something not

734
00:34:57,920 --> 00:34:58,279
Speaker 1: ready with.

735
00:34:58,640 --> 00:34:59,759
Speaker 3: That's what culture is.

736
00:35:00,400 --> 00:35:04,480
Speaker 1: And then you have these young girls that see all

737
00:35:04,520 --> 00:35:09,040
Speaker 1: this gay energy thinking they want to try it right

738
00:35:09,400 --> 00:35:12,000
Speaker 1: and they're not gay, and then they have hard times

739
00:35:12,040 --> 00:35:15,160
Speaker 1: dealing with you know what I'm saying, things post a

740
00:35:15,280 --> 00:35:18,400
Speaker 1: relationship because they did something their boyfriend wanted them to do,

741
00:35:18,480 --> 00:35:20,520
Speaker 1: or they try something their girlfriend.

742
00:35:20,120 --> 00:35:20,680
Speaker 3: Wanted them to do.

743
00:35:21,280 --> 00:35:24,000
Speaker 1: I mean, it's a sickness, bro, And we really have

744
00:35:24,080 --> 00:35:29,120
Speaker 1: to do some real therapy with these people because it's

745
00:35:29,320 --> 00:35:31,879
Speaker 1: ingrained in their minds that they have to do these

746
00:35:31,880 --> 00:35:35,200
Speaker 1: things to be successful. It's ingrained in their minds that

747
00:35:35,239 --> 00:35:39,719
Speaker 1: they got to go against who they are to exist right,

748
00:35:40,080 --> 00:35:42,640
Speaker 1: and that's a that's a real issue. Yeah.

749
00:35:42,680 --> 00:35:44,840
Speaker 2: I mean, you know, it's like to your point, I remember,

750
00:35:45,040 --> 00:35:47,680
Speaker 2: you know, talking to my daughter about different situations like

751
00:35:47,719 --> 00:35:51,759
Speaker 2: that and like telling her, like one, you're young, so

752
00:35:51,960 --> 00:35:53,520
Speaker 2: you don't know what you're talking about. And I'm not

753
00:35:53,520 --> 00:35:55,000
Speaker 2: saying you're talk talking about sexual but I'm just talking

754
00:35:55,000 --> 00:35:56,000
Speaker 2: about different things in general.

755
00:35:56,120 --> 00:35:56,279
Speaker 3: Right.

756
00:35:56,360 --> 00:35:58,680
Speaker 2: But it's like you're young, you don't know, or you

757
00:35:58,680 --> 00:36:01,680
Speaker 2: don't know because you don't have the experience. Your friends

758
00:36:01,719 --> 00:36:03,759
Speaker 2: don't know because they're the same age as you, so

759
00:36:03,800 --> 00:36:06,480
Speaker 2: they definitely don't know. And to be totally honest, they

760
00:36:06,600 --> 00:36:09,680
Speaker 2: parents don't know because their parents is damn twenty years

761
00:36:09,719 --> 00:36:11,759
Speaker 2: old themselves. Yes, you know, like I was telling me,

762
00:36:11,840 --> 00:36:14,160
Speaker 2: my homeboy was talking about this actually yesterday it was like,

763
00:36:14,200 --> 00:36:16,359
Speaker 2: you know, we need we need big Mama to come back.

764
00:36:16,480 --> 00:36:16,640
Speaker 3: Man.

765
00:36:16,719 --> 00:36:18,960
Speaker 2: The problem now is like big Mama Mama won't be

766
00:36:19,000 --> 00:36:21,240
Speaker 2: outside too man.

767
00:36:22,160 --> 00:36:22,319
Speaker 3: Yeah.

768
00:36:22,360 --> 00:36:23,960
Speaker 1: Like you know, I was growing up, and I grew

769
00:36:24,040 --> 00:36:25,720
Speaker 1: up in the time where you got out of school

770
00:36:25,760 --> 00:36:29,440
Speaker 1: for uh for summer. I was in Alabama the whole summer. Yeah,

771
00:36:29,520 --> 00:36:31,440
Speaker 1: my grandma house, you know what I'm saying, working on

772
00:36:31,440 --> 00:36:32,640
Speaker 1: her farm and stuff like that.

773
00:36:32,800 --> 00:36:35,399
Speaker 2: Now these kids be out here running around because again

774
00:36:35,440 --> 00:36:37,839
Speaker 2: but so even us. Again, it's like a culture, right,

775
00:36:38,000 --> 00:36:41,359
Speaker 2: like you have just young people leading young people leading

776
00:36:41,400 --> 00:36:43,600
Speaker 2: young people. And one of the things that annoys me

777
00:36:43,719 --> 00:36:48,680
Speaker 2: the most is everybody thinks everything is okay. Everything is not.

778
00:36:48,680 --> 00:36:52,040
Speaker 1: Okay because everybody can't deal with the consequences. Right, this

779
00:36:52,200 --> 00:36:56,080
Speaker 1: is my point. I get free love, I get all that,

780
00:36:56,160 --> 00:36:58,480
Speaker 1: I have a huge gay following. Yeah, but I think

781
00:36:58,520 --> 00:37:02,960
Speaker 1: it's some fat gating that's going on. Absolutely, And then

782
00:37:03,239 --> 00:37:05,640
Speaker 1: I'm talking about more with women than men. But at

783
00:37:05,680 --> 00:37:08,840
Speaker 1: the same time, I don't get why it has to

784
00:37:08,880 --> 00:37:11,840
Speaker 1: be a thing where like it's so on top of

785
00:37:11,920 --> 00:37:15,360
Speaker 1: you every single moment, every single show, every single thing.

786
00:37:15,400 --> 00:37:16,200
Speaker 3: We lead with it.

787
00:37:16,440 --> 00:37:18,879
Speaker 1: You lead with it, and it's cool. Listen, I don't

788
00:37:18,920 --> 00:37:24,399
Speaker 1: think heterosexual. You know, visuals of sex all the time

789
00:37:24,440 --> 00:37:27,200
Speaker 1: are good. Yeah, right, but then you have all these

790
00:37:27,239 --> 00:37:31,040
Speaker 1: things and we have people that are undeveloped. Men don't

791
00:37:31,040 --> 00:37:33,920
Speaker 1: get fully developed today twenty five in the frontal low,

792
00:37:35,480 --> 00:37:39,560
Speaker 1: I'm just saying, like we have a world of over immersion.

793
00:37:39,600 --> 00:37:42,640
Speaker 1: We have a world of over like in your face,

794
00:37:42,760 --> 00:37:45,319
Speaker 1: pressing things on you, and it's like these kids are

795
00:37:45,320 --> 00:37:49,200
Speaker 1: breaking it's visual you can see that they're drug addicts.

796
00:37:49,560 --> 00:37:50,760
Speaker 3: They I mean, think.

797
00:37:50,560 --> 00:37:52,560
Speaker 1: About a time in music where you have so many

798
00:37:52,600 --> 00:37:56,560
Speaker 1: functioning drug addicts, right, And even if our mama and

799
00:37:56,640 --> 00:37:59,960
Speaker 1: them day you know what I'm saying, If we knew

800
00:38:00,239 --> 00:38:02,600
Speaker 1: what was going on with the pedophilia, if we knew

801
00:38:02,640 --> 00:38:04,879
Speaker 1: what was going on behind the scenes, we probably would

802
00:38:04,920 --> 00:38:10,040
Speaker 1: be judging too. But we didn't. That's what's not here anymore.

803
00:38:10,520 --> 00:38:13,680
Speaker 1: We don't know what happened then. And that's a great

804
00:38:13,719 --> 00:38:16,160
Speaker 1: fucking thing because we can still enjoy the music. But

805
00:38:16,200 --> 00:38:19,239
Speaker 1: if you're a fucking pedophile today, I cannot listen to you.

806
00:38:20,200 --> 00:38:22,120
Speaker 3: R Kelly, I saw the tape.

807
00:38:22,880 --> 00:38:25,680
Speaker 1: There's no way I can support you for doing what

808
00:38:25,719 --> 00:38:28,080
Speaker 1: you did.

809
00:38:28,160 --> 00:38:29,120
Speaker 3: But it's hard.

810
00:38:29,320 --> 00:38:31,880
Speaker 1: The man made some of the most brilliant music in

811
00:38:31,880 --> 00:38:33,040
Speaker 1: the history of the world.

812
00:38:34,000 --> 00:38:36,400
Speaker 3: So who are we and what are we? And who

813
00:38:36,480 --> 00:38:38,080
Speaker 3: are we? I'm talking to me and you.

814
00:38:38,480 --> 00:38:43,040
Speaker 1: Who are we to have the generation where that comes out?

815
00:38:43,680 --> 00:38:45,920
Speaker 1: Where now you can pick apart whoever you want to

816
00:38:45,960 --> 00:38:50,319
Speaker 1: pick apart. We can't celebrate our heroes, but clearly they're

817
00:38:50,320 --> 00:38:51,760
Speaker 1: our heroes that they're doing those things.

818
00:38:51,760 --> 00:38:53,080
Speaker 3: But where are we? Who are we?

819
00:38:53,160 --> 00:38:56,359
Speaker 1: But we gotta take the reins bro like we are

820
00:38:56,480 --> 00:39:01,160
Speaker 1: the gatekeepers. But the problem is there's more hate keepers

821
00:39:02,160 --> 00:39:03,160
Speaker 1: than gatekeepers.

822
00:39:03,719 --> 00:39:04,359
Speaker 2: Well that's a bar.

823
00:39:05,040 --> 00:39:07,879
Speaker 1: You have people literally in charge that are holding back

824
00:39:07,920 --> 00:39:13,000
Speaker 1: culture because of selfish wants, desires and agendas.

825
00:39:14,160 --> 00:39:16,080
Speaker 3: But you got real gatekeepers who care.

826
00:39:16,760 --> 00:39:18,920
Speaker 1: The only reason I say the things I say is

827
00:39:18,960 --> 00:39:22,840
Speaker 1: because I need somebody to be affected positively by my words.

828
00:39:22,960 --> 00:39:24,560
Speaker 1: And if it hurt a little bit today, and it's

829
00:39:24,560 --> 00:39:26,560
Speaker 1: thing a little bit of today, it's gonna make you

830
00:39:26,640 --> 00:39:29,600
Speaker 1: think the next time you go act on something you

831
00:39:29,600 --> 00:39:31,600
Speaker 1: don't need to be doing, yeah, or something you need

832
00:39:31,640 --> 00:39:34,040
Speaker 1: to think twice about. We don't have those hate keepers

833
00:39:34,080 --> 00:39:38,719
Speaker 1: don't care about that. They want confusion. Do you know

834
00:39:38,719 --> 00:39:42,800
Speaker 1: how many chaos agents agents of chaos? We have a

835
00:39:42,920 --> 00:39:47,680
Speaker 1: hip hop culture. It's evident who the agents of chaos are.

836
00:39:48,760 --> 00:39:52,120
Speaker 1: All they do is tear down when people die, they

837
00:39:52,160 --> 00:39:55,800
Speaker 1: make fun of the death. But these are the people

838
00:39:55,840 --> 00:39:58,520
Speaker 1: that are leading our culture. We don't have no culture

839
00:39:58,520 --> 00:40:02,160
Speaker 1: with that. We won't, we won't do have any respectability

840
00:40:02,200 --> 00:40:04,480
Speaker 1: with that. You think they and I'm talking about day

841
00:40:05,080 --> 00:40:07,560
Speaker 1: then people that's got elected that are in this wild

842
00:40:07,560 --> 00:40:08,920
Speaker 1: you think they respect us.

843
00:40:09,120 --> 00:40:10,240
Speaker 3: The only thing they care.

844
00:40:10,080 --> 00:40:13,320
Speaker 1: About is the people We converted that are like them,

845
00:40:13,560 --> 00:40:18,000
Speaker 1: because that's what we've done traditionally throughout history. We've been music,

846
00:40:18,600 --> 00:40:24,440
Speaker 1: we've been fashion, we've been expression, we've been creators and inventors.

847
00:40:24,960 --> 00:40:28,480
Speaker 3: And so people often wonder, like why they going so hard.

848
00:40:28,960 --> 00:40:30,560
Speaker 1: They're going so hard because they want to let you

849
00:40:30,600 --> 00:40:34,320
Speaker 1: know you don't matter, and we're gonna protect this race.

850
00:40:35,239 --> 00:40:39,799
Speaker 1: We're gonna protect this ideology, this patriarchal system, and we're

851
00:40:39,800 --> 00:40:42,520
Speaker 1: gonna let y'all kill each other. And what's happening right now.

852
00:40:43,239 --> 00:40:48,520
Speaker 1: Everything we promote that's highbrow in music is death. If

853
00:40:48,520 --> 00:40:51,480
Speaker 1: it ain't death, it's misogyny. And that's equal to death

854
00:40:51,560 --> 00:40:53,799
Speaker 1: depending on how hard you're going. Because I think people

855
00:40:53,800 --> 00:40:57,800
Speaker 1: done forgot about age. I don't know, I don't understand

856
00:40:57,880 --> 00:41:00,080
Speaker 1: the mentality, and.

857
00:41:00,200 --> 00:41:02,520
Speaker 2: It only happens on our side. Like I said, you'll

858
00:41:02,560 --> 00:41:05,239
Speaker 2: never hear I mean, it's even again. There was a

859
00:41:05,280 --> 00:41:08,080
Speaker 2: whole ted talk that talked about that, right, and it

860
00:41:08,160 --> 00:41:11,520
Speaker 2: was like, Bro, you can't say the same thing that

861
00:41:12,520 --> 00:41:16,160
Speaker 2: a lot of black artists say about themselves and about

862
00:41:16,160 --> 00:41:18,000
Speaker 2: black people, but you could never say that about any

863
00:41:18,040 --> 00:41:21,719
Speaker 2: other race. Facts I make a song about, you know,

864
00:41:22,280 --> 00:41:24,760
Speaker 2: since anti semitic and rap song and watch what happens,

865
00:41:25,280 --> 00:41:28,120
Speaker 2: and watch how that community even rallies around it and says, no,

866
00:41:28,160 --> 00:41:29,400
Speaker 2: that's not gonna happen. But you can sit here and

867
00:41:29,400 --> 00:41:32,719
Speaker 2: make a song about shooting and killing every single black

868
00:41:32,760 --> 00:41:35,279
Speaker 2: person that you see and like literally everybody's and it's

869
00:41:35,280 --> 00:41:36,759
Speaker 2: played on the radio fifty million times.

870
00:41:36,800 --> 00:41:39,719
Speaker 1: And let's keep it one hundred. The biggest terrorist in

871
00:41:39,760 --> 00:41:44,279
Speaker 1: the world is that white man who literally will go

872
00:41:44,640 --> 00:41:48,960
Speaker 1: and take over the Indians land, go to African any

873
00:41:48,960 --> 00:41:52,239
Speaker 1: other territory that's not you know back then because they

874
00:41:52,320 --> 00:41:55,239
Speaker 1: had guns was why they could take some shit, right,

875
00:41:55,680 --> 00:41:57,799
Speaker 1: But they are the biggest terrorists. Let them go make

876
00:41:57,840 --> 00:42:02,240
Speaker 1: some music about anti anything that them gonna make some music.

877
00:42:02,239 --> 00:42:05,040
Speaker 1: Bet how they go up in these schools and kill children.

878
00:42:05,080 --> 00:42:07,120
Speaker 1: These are these are not This is a This is

879
00:42:07,160 --> 00:42:09,560
Speaker 1: a real thing. Yeah, and I'm not saying all I'm

880
00:42:09,560 --> 00:42:11,280
Speaker 1: saying the ones who do it, but this is their

881
00:42:11,600 --> 00:42:16,680
Speaker 1: blueprint they call kill and take. When Donald Trump came

882
00:42:16,920 --> 00:42:19,920
Speaker 1: on TV, when that in Yahoo, I don't know if

883
00:42:19,920 --> 00:42:22,759
Speaker 1: you watched that. In Yahoo's face brou he had a

884
00:42:22,880 --> 00:42:27,480
Speaker 1: smirk on his face the entire time and then allowed

885
00:42:28,560 --> 00:42:31,600
Speaker 1: Donald Trump to talk about we gonna make this the

886
00:42:31,680 --> 00:42:36,360
Speaker 1: new riviera of the Middle East. Do you not see

887
00:42:36,920 --> 00:42:40,680
Speaker 1: the blueprint? This is what they do and now they

888
00:42:40,680 --> 00:42:43,840
Speaker 1: ain't gotta hide it. This man went on TV and

889
00:42:43,920 --> 00:42:48,759
Speaker 1: called Zelenski a dictator. Inside it would pull and they're

890
00:42:48,760 --> 00:42:53,080
Speaker 1: telling you who and what they are. But this is

891
00:42:53,120 --> 00:42:57,600
Speaker 1: something we can never do. To your point, we can never.

892
00:42:57,880 --> 00:42:59,600
Speaker 1: You got a white woman on TikTok the other day

893
00:42:59,600 --> 00:43:02,960
Speaker 1: talking about it's time to kill She said this, it's

894
00:43:02,960 --> 00:43:05,560
Speaker 1: time to kill Elon musk if a.

895
00:43:05,560 --> 00:43:06,680
Speaker 3: Black man said that.

896
00:43:07,560 --> 00:43:09,760
Speaker 1: She also said, in the same sentence, she ain't paid

897
00:43:09,800 --> 00:43:13,279
Speaker 1: taxes in eight years, and y'all ain't came to see me.

898
00:43:13,320 --> 00:43:14,040
Speaker 3: What's upright?

899
00:43:14,360 --> 00:43:19,480
Speaker 1: But that's the audacity and mindset of a people, because

900
00:43:19,520 --> 00:43:22,200
Speaker 1: I regardless of the people, the white men and women

901
00:43:22,200 --> 00:43:24,720
Speaker 1: that aren't with it, there's not enough of them standing

902
00:43:24,800 --> 00:43:28,319
Speaker 1: up to this patriarchal system. White women could have saved

903
00:43:28,360 --> 00:43:31,400
Speaker 1: the election. White women could have win that booth. They

904
00:43:31,480 --> 00:43:33,759
Speaker 1: husband would have known what they did because that's what

905
00:43:33,800 --> 00:43:36,960
Speaker 1: they're oppressed too. So I didn't mean to go on

906
00:43:36,960 --> 00:43:39,160
Speaker 1: a tandem with that, but I felt it was necessary.

907
00:43:39,680 --> 00:43:41,839
Speaker 2: No, man, no, I mean you're dropping bars. I mean

908
00:43:42,360 --> 00:43:45,200
Speaker 2: my question is what all that said? What advice do

909
00:43:45,280 --> 00:43:48,600
Speaker 2: you then have for the next generation of you know,

910
00:43:48,680 --> 00:43:51,840
Speaker 2: culture entrepreneurs to help figure out where their space is

911
00:43:51,840 --> 00:43:54,239
Speaker 2: in the world and kind of navigate through all this craziness.

912
00:43:54,560 --> 00:43:57,080
Speaker 1: I would say make it about culture. I would say,

913
00:43:57,080 --> 00:43:59,440
Speaker 1: make it about the generation behind you that's going to

914
00:43:59,520 --> 00:44:02,279
Speaker 1: have to follow, you know, the work you did, the

915
00:44:02,320 --> 00:44:04,840
Speaker 1: words you put into the universe. We have to have

916
00:44:04,920 --> 00:44:08,799
Speaker 1: some accountability and some intentionality into how we're showing up.

917
00:44:09,520 --> 00:44:15,000
Speaker 1: And I feel as though leaders are going to start,

918
00:44:15,520 --> 00:44:17,000
Speaker 1: you know, rising from the ashes.

919
00:44:17,040 --> 00:44:17,600
Speaker 3: Real leaders.

920
00:44:17,680 --> 00:44:20,920
Speaker 1: I mean, you look at this generation and outside of

921
00:44:21,040 --> 00:44:23,719
Speaker 1: nineteen Keys and a few others that are gaining popularity,

922
00:44:23,760 --> 00:44:26,400
Speaker 1: you don't have a lot of people, you know, even

923
00:44:26,440 --> 00:44:28,880
Speaker 1: speaking about things that don't have to do with music

924
00:44:29,600 --> 00:44:34,080
Speaker 1: or fashion or sports. We need more thought leaders. Man,

925
00:44:34,680 --> 00:44:37,160
Speaker 1: if you want to exist in this world properly, you

926
00:44:37,239 --> 00:44:40,440
Speaker 1: have to be a true thought leader. And you can't

927
00:44:40,440 --> 00:44:45,719
Speaker 1: be a racist in a world of classism. Classism is

928
00:44:45,719 --> 00:44:48,560
Speaker 1: trumping racism in my opinion, and it's going to be

929
00:44:48,600 --> 00:44:51,960
Speaker 1: the haves and have nots. You ever seen the hunger Games, Absolutely,

930
00:44:52,120 --> 00:44:56,160
Speaker 1: and that is a real thing because the middle class

931
00:44:56,239 --> 00:45:01,440
Speaker 1: is weak and there's not enough camaraderie to keep a

932
00:45:01,600 --> 00:45:05,319
Speaker 1: middle class functioning. And so we have to be real

933
00:45:05,400 --> 00:45:07,640
Speaker 1: intentional about the way we show up and be thoughtful.

934
00:45:07,680 --> 00:45:07,839
Speaker 3: Man.

935
00:45:07,880 --> 00:45:11,239
Speaker 1: You know the reason why I always talk about white

936
00:45:11,239 --> 00:45:14,120
Speaker 1: women when it comes to elections because they've been oppressed.

937
00:45:14,600 --> 00:45:16,960
Speaker 1: Not like us, but they've been oppressed. I mean, imagine,

938
00:45:17,520 --> 00:45:21,120
Speaker 1: you know, dealing with all they've dealt with from slavery

939
00:45:21,160 --> 00:45:25,319
Speaker 1: to today, and they got to literally stand by this

940
00:45:25,400 --> 00:45:27,480
Speaker 1: shit show these people.

941
00:45:27,160 --> 00:45:29,120
Speaker 3: That are you know, and they're saying it out loud, y'all.

942
00:45:29,160 --> 00:45:31,359
Speaker 1: It's only gonna get worse. They're only going to keep

943
00:45:31,400 --> 00:45:35,799
Speaker 1: saying the things that they are saying. And don't be surprised,

944
00:45:37,280 --> 00:45:39,879
Speaker 1: you know if the government structure as we.

945
00:45:39,880 --> 00:45:40,560
Speaker 3: Know it changes.

946
00:45:41,080 --> 00:45:43,359
Speaker 2: Yeah, I mean I think you know, there's definitely been

947
00:45:43,480 --> 00:45:46,440
Speaker 2: just in general, a like, things aren't going back to

948
00:45:46,480 --> 00:45:48,680
Speaker 2: the way they were, Like things that are different. Yeah,

949
00:45:48,880 --> 00:45:52,640
Speaker 2: and it's interesting, it's scary. It's a lot of different

950
00:45:52,680 --> 00:45:54,799
Speaker 2: things to kind of see where things are going and

951
00:45:54,840 --> 00:45:56,000
Speaker 2: how things It's.

952
00:45:55,880 --> 00:45:58,000
Speaker 1: Scary for them, though. I want to say that it's

953
00:45:58,000 --> 00:46:01,839
Speaker 1: not scary for us. We've adapted and just it the

954
00:46:02,000 --> 00:46:04,919
Speaker 1: entire way. It's scary for them because they don't feel

955
00:46:04,960 --> 00:46:07,000
Speaker 1: like they have the power they had, and that's a

956
00:46:07,040 --> 00:46:10,560
Speaker 1: real thing when you have somebody back into a corner

957
00:46:10,600 --> 00:46:14,160
Speaker 1: like that, especially to hold the nuclear codes and the

958
00:46:14,360 --> 00:46:16,960
Speaker 1: army and now the government.

959
00:46:17,040 --> 00:46:17,960
Speaker 3: So be careful.

960
00:46:18,520 --> 00:46:20,759
Speaker 2: Let me ask you this, from your perspective and all

961
00:46:20,800 --> 00:46:23,080
Speaker 2: your experience and all the stuff you've done, what do

962
00:46:23,120 --> 00:46:27,160
Speaker 2: you think is just in general, the next big thing

963
00:46:27,320 --> 00:46:30,920
Speaker 2: that you know, again cultural entrepreneurs and that we should

964
00:46:30,960 --> 00:46:34,040
Speaker 2: be preparing ourselves for. And again I me again, I

965
00:46:34,040 --> 00:46:35,960
Speaker 2: know there's a craziness going on, but like, where's the

966
00:46:35,960 --> 00:46:38,880
Speaker 2: opportunity for us? Like when you kind of look based

967
00:46:38,920 --> 00:46:40,840
Speaker 2: on your experience and what you've kind of seen.

968
00:46:40,840 --> 00:46:45,000
Speaker 1: I think the next thing is the calming down of

969
00:46:45,040 --> 00:46:50,200
Speaker 1: all the talking heads. Real speakers of truth are going

970
00:46:50,239 --> 00:46:54,000
Speaker 1: to arise because it's needed. And I think anytime in

971
00:46:54,040 --> 00:46:58,560
Speaker 1: the history of our culture when it's been poignant and timing,

972
00:46:59,000 --> 00:47:02,000
Speaker 1: the timing has been you know right, I think we've

973
00:47:02,040 --> 00:47:05,440
Speaker 1: always risen to the occasion. I was saying that about

974
00:47:05,800 --> 00:47:08,200
Speaker 1: the Artist's Paradise. He has a new single call Fogging

975
00:47:08,239 --> 00:47:12,240
Speaker 1: Up the Windows, and my son who's an artist, prana

976
00:47:12,920 --> 00:47:15,719
Speaker 1: Ak Kyle Burns Like they're talking about love and their

977
00:47:15,719 --> 00:47:18,480
Speaker 1: relationships and what they want to see and how they

978
00:47:18,560 --> 00:47:20,840
Speaker 1: want to show up. And I believe that, you know,

979
00:47:20,880 --> 00:47:24,320
Speaker 1: there's a generation waiting to you know, rise to the occasion.

980
00:47:24,880 --> 00:47:27,360
Speaker 1: I always have to believe that, and as much as

981
00:47:27,520 --> 00:47:29,600
Speaker 1: it hasn't happened yet, I know that it's coming.

982
00:47:29,840 --> 00:47:31,600
Speaker 2: Yeah, I mean, you know, I kind of think about

983
00:47:31,640 --> 00:47:34,279
Speaker 2: it even with you know, like I was, I was

984
00:47:34,280 --> 00:47:35,959
Speaker 2: watching something the other day and it was talking about

985
00:47:36,360 --> 00:47:40,480
Speaker 2: it was showing a t I son Buddy rid and demonic, incredible,

986
00:47:40,520 --> 00:47:41,759
Speaker 2: and I just think about it. I'm like, yeah, like

987
00:47:41,800 --> 00:47:44,279
Speaker 2: you know, it's it's so interesting. I mean, one that's

988
00:47:44,320 --> 00:47:47,840
Speaker 2: just an incredibly talented family musically with our question, but

989
00:47:48,000 --> 00:47:50,440
Speaker 2: like when you look at like, Okay, the easy thing

990
00:47:50,480 --> 00:47:52,200
Speaker 2: for them to do would have been doing what their

991
00:47:52,280 --> 00:47:55,600
Speaker 2: dad did, but they both went kind of so different.

992
00:47:56,080 --> 00:47:59,960
Speaker 2: But it's a great creative conscious way, right, it's respond

993
00:48:00,640 --> 00:48:01,560
Speaker 2: it's all the things.

994
00:48:01,560 --> 00:48:03,280
Speaker 3: And I'm sure that's what they learned from their parents.

995
00:48:03,320 --> 00:48:05,560
Speaker 1: Even though you know, Tip was a track rapper and

996
00:48:05,920 --> 00:48:08,760
Speaker 1: done all the things, I'm sure he taught his kids

997
00:48:08,800 --> 00:48:10,600
Speaker 1: not to be like him on a lot of.

998
00:48:10,640 --> 00:48:13,799
Speaker 3: Levels in the most respectful way possible. And we see it.

999
00:48:13,840 --> 00:48:16,320
Speaker 1: But again, that makes me hopeful for the future because

1000
00:48:16,320 --> 00:48:18,839
Speaker 1: you see these youngest you know, not all of them,

1001
00:48:18,880 --> 00:48:21,560
Speaker 1: not the majority of them, and soon to be the majority, prayerfectly,

1002
00:48:21,600 --> 00:48:23,960
Speaker 1: but you see a lot of them speaking truth of power.

1003
00:48:23,880 --> 00:48:26,040
Speaker 2: Absolutely before we got out of here. Man, one thing

1004
00:48:26,080 --> 00:48:29,400
Speaker 2: I love to ask people is if there was a

1005
00:48:30,160 --> 00:48:32,560
Speaker 2: and I know there have been, but if there was

1006
00:48:32,560 --> 00:48:35,520
Speaker 2: a Kenny Burns billboard that you can put anything on it,

1007
00:48:35,600 --> 00:48:39,440
Speaker 2: a message, a piece of advice, what would you put

1008
00:48:39,480 --> 00:48:40,840
Speaker 2: on the Kenny Burns billboard.

1009
00:48:41,560 --> 00:48:42,480
Speaker 3: That's a great question.

1010
00:48:42,719 --> 00:48:47,200
Speaker 1: On the Kenny Burns billboard, I would put love wins.

1011
00:48:48,520 --> 00:48:51,680
Speaker 1: You know, anything I've ever achieved in my life came

1012
00:48:52,120 --> 00:48:55,560
Speaker 1: from me showing up with love and positive intention. And

1013
00:48:55,640 --> 00:48:58,920
Speaker 1: if I ever gotten in some gangster shit, you know

1014
00:48:59,320 --> 00:49:01,640
Speaker 1: it was because I had to go there. But everything

1015
00:49:01,680 --> 00:49:03,640
Speaker 1: else with me has always been about love and I

1016
00:49:03,680 --> 00:49:06,359
Speaker 1: try to, you know, inspire people to do the same.

1017
00:49:06,960 --> 00:49:09,439
Speaker 2: Hey man, Well look I appreciate it. Like I said,

1018
00:49:09,480 --> 00:49:11,839
Speaker 2: Ken you, I appreciate you pulling up. I've been a

1019
00:49:11,840 --> 00:49:13,920
Speaker 2: fan for a long time. Like I told you very beginning,

1020
00:49:14,080 --> 00:49:16,360
Speaker 2: you inspired a lot of stuff that is taking me

1021
00:49:16,400 --> 00:49:19,520
Speaker 2: down this journey. So again, thank you for the work

1022
00:49:19,560 --> 00:49:21,719
Speaker 2: that you've done. In culture. You know, thank you for

1023
00:49:22,400 --> 00:49:25,920
Speaker 2: again showing people that you can, you know, build a

1024
00:49:25,960 --> 00:49:29,600
Speaker 2: business and the brand around being a person that influences culture,

1025
00:49:29,600 --> 00:49:31,719
Speaker 2: being likely again one of the first real influences out.

1026
00:49:31,760 --> 00:49:33,920
Speaker 2: Thank you. Thank you because you know, whether people realize

1027
00:49:33,960 --> 00:49:35,760
Speaker 2: it or not, you opened up a lot of doors

1028
00:49:35,800 --> 00:49:38,640
Speaker 2: and opportunities for people through that work. Man. So you

1029
00:49:38,640 --> 00:49:41,319
Speaker 2: know again, you know, people appreciate it. I appreciate it,

1030
00:49:41,360 --> 00:49:43,440
Speaker 2: and you know we appreciate you pulling up the button nomics. Man.

1031
00:49:43,560 --> 00:49:46,960
Speaker 1: Yeah, man, thank you for curating a city I love

1032
00:49:47,080 --> 00:49:50,480
Speaker 1: tremendously the way that you do. I respect it and

1033
00:49:50,520 --> 00:49:51,879
Speaker 1: I appreciate you for sure.

1034
00:49:51,920 --> 00:49:52,120
Speaker 3: Man.

1035
00:49:52,280 --> 00:49:55,319
Speaker 2: Well yeah, look that's another episode of butter Nomics and

1036
00:49:55,360 --> 00:49:59,600
Speaker 2: we out the dream is real. You've been listening to

1037
00:49:59,600 --> 00:50:03,120
Speaker 2: the butter Andmix am your hosts Brandon Butler, got comments, feedback?

1038
00:50:03,239 --> 00:50:05,000
Speaker 2: Want to be on the show. Send us an email

1039
00:50:05,040 --> 00:50:08,360
Speaker 2: today at hello at butteronomics dot com. Butter Nomics is

1040
00:50:08,360 --> 00:50:11,880
Speaker 2: produced in Atlanta, Georgia at iHeartMedia by Ksey Pegram, with

1041
00:50:12,000 --> 00:50:15,320
Speaker 2: marketing support from Queen and Nikki. Music provided by mister Hanky.

1042
00:50:15,680 --> 00:50:17,960
Speaker 2: If you haven't already hit that subscribe button and never

1043
00:50:17,960 --> 00:50:20,040
Speaker 2: missed an episode, and be sure to follow us on

1044
00:50:20,120 --> 00:50:23,440
Speaker 2: all our social platforms at butter dot Atl. Listen to

1045
00:50:23,480 --> 00:50:26,480
Speaker 2: Button Nomics on the iHeartRadio app, Apple Podcasts, or wherever

1046
00:50:26,560 --> 00:50:27,719
Speaker 2: you get your podcasts.