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Speaker 1: Yet you know boys is back and rediod it all

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Speaker 1: in your mind.

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Speaker 2: Yeah, now deep throating.

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Speaker 1: This is for the streets, the real the railroading, the

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Speaker 1: distan franchise, the truth escapegoating, and they ain't know when

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Speaker 1: we speak the truth, so they quoted because we wrote it.

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Speaker 2: The North South East Coaches.

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Speaker 3: The ge be mocked for keeping your head, Bobby, it

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Speaker 3: ain't no.

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Speaker 1: Stopping and once to be drops head by then the

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Speaker 1: system is so corrupt they threw the.

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Speaker 2: Rock out their heads and then blame it on us.

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Speaker 2: Don't get it twisted on coding. We danced to put

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Speaker 2: no butterment biscuits. It's Willie d y'all get old Boys

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Speaker 2: in the house back with another episode of information and

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Speaker 2: instructions to help you navigate through this wild, crazy, beautiful world.

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Speaker 2: In the studio, Earl E. Poppy mccallar Jr.

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Speaker 3: Key, Hey man, thanks for happening, man.

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Speaker 2: Absolutely, Man, it's always nice to sit down and chop

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Speaker 2: it up.

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Speaker 3: With Hey, it's all good. Thank you for the compliment.

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Speaker 2: Yeah, man, you are a serial entrepreneur, did you know.

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Speaker 2: I think it's fair to say, hey, yeah, I've been

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Speaker 2: knowing you for a while, so I know your many businesses,

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Speaker 2: any successful businesses, but before all of that, and you

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Speaker 2: were one of the men that were responsible for some

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Speaker 2: of the biggest hits that we had an opportunity to

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Speaker 2: rock to where gases don't Danny boogie. But you know

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Speaker 2: what I mean.

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Speaker 3: Yeah, that's right. Yeah, at least make Love to or

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Speaker 3: something like that, right, right.

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Speaker 2: Right, right right, man, Uh, drop some of your credits, man,

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Speaker 2: I know what they are.

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Speaker 4: But I mean, we got you know, Beyonce, They're interestingly

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Speaker 4: in love, we got the Pussy Cabin, Cy Elliott.

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Speaker 3: It's a independent woman. I was a co writer on that.

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Speaker 3: Truth hurts.

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Speaker 2: I didn't know you wrote.

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Speaker 4: Yeah, I got the River to work on that. So

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Speaker 4: as a matter of fact, we can go into that too.

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Speaker 4: I got right now, I have seven titles that I

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Speaker 4: have the River to work on. So people don't know

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Speaker 4: that I've was behind some major records. But you know

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Speaker 4: some of those are you know, almost put classified as

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Speaker 4: a ghost writing position, so you know it's not really

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Speaker 4: ghost writing.

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Speaker 3: Let's talk about derivative work since.

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Speaker 4: We talked about that, but we'll bring it up later

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Speaker 4: because that is maybe something that you want to get into.

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Speaker 2: Let's talk about it now, all right, Before we get

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Speaker 2: off track.

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Speaker 4: So sometimes you get these especially back and then when

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Speaker 4: I would write and do all these writer sessions, you

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Speaker 4: get a lot of writers in and they'll start creating

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Speaker 4: with you. So whenever work is created from that original record,

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Speaker 4: that's and they go and change it.

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Speaker 3: That's a derivative work, right, So what So.

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Speaker 4: That happened a lot of times where I'm in and

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Speaker 4: out of different camps obviously, and somebody may take an

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Speaker 4: opportunity with another producer, say hey, I wrote this song,

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Speaker 4: I co wrote this song, and all of a sudden

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Speaker 4: they trying to start trying to strip my stuff off

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Speaker 4: that I've helped and go bring it to another producer

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Speaker 4: because they may have a better chance. You know, I

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Speaker 4: can't hate them on that. But there's a way that

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Speaker 4: the business works.

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Speaker 2: I mean, give me give me my money.

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Speaker 4: Well, you know a lot of people they jumping this

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Speaker 4: with the tech and the don't know the business. See,

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Speaker 4: I made sure I lay it up and everything from

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Speaker 4: the chop, so I knew, I knew. I read a

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Speaker 4: lot of books and that's when I actually that's when

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Speaker 4: I first learned about the rivers work, and I took

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Speaker 4: it to my attorney and then we just want to

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Speaker 4: have to all these records.

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Speaker 2: Yeah, so basically it's derivative. Work is derivative, which is

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Speaker 2: derivative of the word derived. Absolutely, So it all starts

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Speaker 2: with you making music or something, sometimes in collaboration with

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Speaker 2: someone else, but as a person, a person that works

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Speaker 2: in your camp may decide, Okay, I'm going to take

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Speaker 2: this and I'm going to embellish it with another artist,

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Speaker 2: or just put my name on it.

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Speaker 4: No, that would be stilling if they just put their

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Speaker 4: name on it. But in the case, let's say you know,

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Speaker 4: you and I we get in, we lock in, we

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Speaker 4: do something. You're not not got a hook.

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Speaker 3: Let's say, right, and you didn't take this and you say,

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Speaker 3: you know what, I like this track that he did.

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Speaker 4: Maybe maybe it was old, maybe it was just a

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Speaker 4: year or two old, five years old, and you decide

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Speaker 4: to take that song dated with somebody else. I now

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Speaker 4: own a piece of that record, though, because your lyric

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Speaker 4: and melody derived from my music.

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Speaker 2: I think that's what I was trying to say. I

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Speaker 2: just I guess I was articulating your audience, basically just

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Speaker 2: saying basically, this music that you had, you put a

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Speaker 2: footprint on, you had something to do with that, but

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Speaker 2: there was the elements that's in the original, absolutely the

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Speaker 2: original composition.

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Speaker 3: Yeah.

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Speaker 4: And in the case of the one I just mentioned,

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Speaker 4: like I had some real weird clown music, I was

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Speaker 4: going for a different style.

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Speaker 3: You know.

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Speaker 4: My my production company was Playhouse, and I used to

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Speaker 4: have this like treehouse type of concept with these kids.

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Speaker 3: You know.

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Speaker 4: I created these animated characters to go with it, sounds

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Speaker 4: and all that. So I was going for this real corny,

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Speaker 4: goofy sound, and it was real cheesy. That record would

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Speaker 4: have never been what it is if the producers didn't

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Speaker 4: redo it. When they heard it, they heard the potential

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Speaker 4: of what the topic was, so they redone that record,

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Speaker 4: and it's a smash.

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Speaker 2: You got your money, yeah, yeah, got money.

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Speaker 4: As much as they as much as they paid until

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Speaker 4: they stopped. Yeah yeah, well yeah, it's all how.

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Speaker 2: Does that go? Somebody owe you money?

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Speaker 4: And that was just a passive joke, I meaning like

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Speaker 4: until they it won't stop obviotually it's coming through performing royalties, yeah, okay, yeah, yeah, yeah, no,

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Speaker 4: it's coming to get that money.

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Speaker 2: Yeah.

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Speaker 3: The p r os handled that.

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Speaker 2: And it's not even about being money hungry, you know,

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Speaker 2: being greedy it's just a by getting what's belonging to me? Correct,

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Speaker 2: you know it.

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Speaker 4: Always happened though, yeah, I mean me because you got

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Speaker 4: to realize we're in the industry. We got some big

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Speaker 4: sharks out there, right, So a lot of times I

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Speaker 4: had to just play my position.

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Speaker 3: I've had songs taken all kinds of things like that.

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Speaker 3: But I have to choose.

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Speaker 4: Do I want to go in that battle and never

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Speaker 4: work again, or I just want to sit quiet, take that,

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Speaker 4: take that al and move on.

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Speaker 2: Now. When you were making the music with Destiny's Child,

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Speaker 2: was you in the studio with the girls? Yes, yeah, yeah,

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Speaker 2: what's that vibe? Like?

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Speaker 4: I mean, if you want me to start with B

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Speaker 4: I have still to this day, never been with somebody

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Speaker 4: as detailed and and uh just it's all you have

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Speaker 4: to be in there to really see what happened that

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Speaker 4: when our first song happened, we were at we actually

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Speaker 4: were in Houston and we were at what's the name

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Speaker 4: of the.

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Speaker 2: Studio, what street? I'll tell you what it was.

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Speaker 4: That's a big studio, oldest studio. I can't believe he's

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Speaker 4: gonna be mad that I forgot this studio.

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Speaker 2: Tell me the street, I help you out.

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Speaker 3: It's kind of in this area. It's uh in this area. Yeah,

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Speaker 3: hold on, let me see.

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Speaker 2: A big studio in this area.

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Speaker 3: Damn Bookman is over there.

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Speaker 2: Oh oh yeah, I see.

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Speaker 3: Yeah, that's what happened to me just now.

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Speaker 2: Well, well, well well we call it the takeover that.

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Speaker 4: Oh no, I'm thinking no, excuse me, I butchered his name, yeah,

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Speaker 4: said Danny book white guy glasses.

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Speaker 3: Oh, I butchered him. Were gonna have to go back

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Speaker 3: on that one.

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Speaker 2: You're talking about sugar Hill, thank you? Yeah, yeah, so

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Speaker 2: let's run it back.

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Speaker 4: And so yeah, we ended up at sugar Hill on

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Speaker 4: the first on our first session, and we just got

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Speaker 4: into a writer session. And that was a funny moment

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Speaker 4: for me because I had a record that was kind

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Speaker 4: of like a It was banging. It was supposed to be,

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Speaker 4: matter of fact, even go into some lessons from here too.

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Speaker 4: So I started playing tracks. Oh, they chose one. It

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Speaker 4: had like a tumbling vibe sound to it. I was

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Speaker 4: playing some guitars on it, and you know, I had

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Speaker 4: one of my co writers in there with me, and

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Speaker 4: he wrote a song that I hated. I just hated

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Speaker 4: that song. So everybody in there trying to you know,

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Speaker 4: get the vibe on B. You know, no shot of

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Speaker 4: anybody else. She was out working everybody. Okay. So after

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Speaker 4: a while they couldn't come up with anything that anybody

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Speaker 4: would just locking into. So my guy said, hey, I

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Speaker 4: got something that's hot. So he ended up singing the

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Speaker 4: song to him. I looked at him like I wanted

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Speaker 4: to kill him, but they loved it so that it

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Speaker 4: was a song called hands off, and it was actually

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Speaker 4: to fast forward or going into that session what I

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Speaker 4: saw the ethic. They didn't have a sample or anything

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Speaker 4: at that time, or I forgot what it was, but

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Speaker 4: we couldn't fly the hook. B did every part over exactly,

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Speaker 4: so if I if I had a record for eight parts,

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Speaker 4: she went to the next hook.

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Speaker 3: And did everyone exactly like the first. No, she was like,

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Speaker 3: I mean, she was knocking the miles. She was like,

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Speaker 3: all right, what you like that? Yeah, all right, cool?

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Speaker 3: Next and she's just knocking it off.

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Speaker 2: So now this is how I know you're not lying.

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Speaker 2: Back in the gap before the girls took off, I'm

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Speaker 2: at their house. I'm at the Knowle's house, the Nose's house,

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Speaker 2: and the girls are practicing and they're dancing. So right

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Speaker 2: after they finished Matt like, we wanted want to do

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Speaker 2: it again? Willie, I want to do He said, you want?

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Speaker 2: He said, you want to do it again? Will I say?

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Speaker 2: You know me, I'm a worker, Yeah, do it again,

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Speaker 2: because I want to see the commitment. Beyonce jumps up first,

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Speaker 2: just like that. She ready. The other girls, they you know,

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Speaker 2: they came along, but they were more they came along

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Speaker 2: more sluggishly, like it was more like, Okay, let's do it.

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Speaker 2: They didn't complain, but in their face they was like

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Speaker 2: you could tell that they were a little you know,

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Speaker 2: they were a little tired or whatever. But Beyonce may

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Speaker 2: have been tired, but man, she just jumped right back

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Speaker 2: in just like that. And the thing that I'd always

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Speaker 2: admired about her is that she's always been the lead,

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Speaker 2: and at least for the most part, she's been the

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Speaker 2: lead and her dad was the manager. She could have

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Speaker 2: easily been a really bad person, She could have easily

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Speaker 2: been a bad actor, and she could have been selfish

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Speaker 2: and spawled, but she never came across that way.

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Speaker 3: Ever.

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Speaker 2: I've never seen her look down on anybody play somebody.

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Speaker 3: She knew, she knew that it was yeah, she knew that, Yeah,

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Speaker 3: she still you.

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Speaker 2: Know, but to all the girls. Credit, man, they all

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Speaker 2: of them, they all work the off.

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Speaker 3: I just have it as somebody you'd have to.

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Speaker 4: So someone would say, big deal, she did all the

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Speaker 4: hooks of No, it was the level of commitment that

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Speaker 4: she put into that.

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Speaker 3: Correct, you should have seen it.

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Speaker 4: It was only it was only something that would have

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Speaker 4: been worth seeing on tape or being that experience. Okay,

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Speaker 4: So but yeah, fast forward with that. That song was

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Speaker 4: supposed to be the first single for them, and through

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Speaker 4: politics they start changing.

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Speaker 3: Uh you know, because you deal with a lot of that,

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Speaker 3: especially with the old.

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Speaker 4: Mister Pops knows that you know, he wanted his way,

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Speaker 4: uh you know, so sometimes we don't agree and things happen,

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Speaker 4: you know.

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Speaker 3: So that recor is still sitting in the archive right now,

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Speaker 3: but it's a hot one.

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Speaker 2: Yeah. Now what was Kelly's like?

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Speaker 3: Oh, she was there, All of them were there. Just

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Speaker 3: they're doing what they need to do.

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Speaker 4: Really, to be honest with you, Beyonce was more so

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Speaker 4: instructing who's gonna do it part and they would just

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Speaker 4: do that part after she done.

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Speaker 3: She done majority of it, right, So.

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Speaker 2: This is this is Kelly beyond say Michelle, No, this

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Speaker 2: is this is before.

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Speaker 3: That, because when I got together, yeah, all the girls get.

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Speaker 2: Together, yeah, LaTavia and LaToya LaToya.

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Speaker 4: Yeah absolutely, yeah, yeah, So that was there and that

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Speaker 4: was in I will say this had to be in

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Speaker 4: ninety eight because, believe it or not, I got with

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Speaker 4: them through Missy. Missy is the one who introduced me

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Speaker 4: to them. I always used to try to get at

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Speaker 4: Matthew and at the time I didn't understand what I'm

256
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Speaker 4: trying to run up on them with tapes and everything.

257
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Speaker 4: You know, hey, check the out, checked out the CD.

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Speaker 4: He wouldn't take it because it's unsolicited work, you know

259
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Speaker 4: what I'm saying. So he wouldn't he wouldn't take it.

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Speaker 2: You know.

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Speaker 3: I used to see him.

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Speaker 4: I used to work at the music store and would

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Speaker 4: see him coming there time to time, try to give

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Speaker 4: him something. It ain't happened so long and short as

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Speaker 4: they ended up after I got with Missy.

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Speaker 3: I got with Missy, get in the system, yeah yeah, yeah.

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Speaker 4: Yeah, I got I got with her when I went

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Speaker 4: to New York obviously, and we can go into some

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Speaker 4: of that too, But I was I had just left

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Speaker 4: New York and I was in Atlanta and then back

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Speaker 4: into Houston. On this trip, you know, just making Beach

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Speaker 4: studio the studio, and they ended up coming to New

273
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Speaker 4: York and she kept raving about, hey, you need to

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Speaker 4: check out this kid from Texas, you know, on and

275
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Speaker 4: on and on, and that's when it happened.

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Speaker 3: So that hadn't been like ninety eight.

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Speaker 2: And Missy's opinion has weight.

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Speaker 4: Oh yeah, you got to realized she had just dropped

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Speaker 4: at that time. She just dropped her album that Super

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Speaker 4: super Fly.

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Speaker 3: Yeah, so I was. I was there with all that

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Speaker 3: girl all that yeah. Yeah.

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Speaker 2: So yeah, because they know Missy know it hit, yeah,

284
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Speaker 2: it hit?

285
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Speaker 3: Yeah. Oh yeah.

286
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Speaker 2: So how did that relationship evolved with Missy?

287
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Speaker 3: How did it come about? Or just eat?

288
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Speaker 2: I mean, you know, well, well, first of all, how

289
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Speaker 2: did it started? Then? How did y'all still being contact?

290
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Speaker 3: Man?

291
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Speaker 4: Y'all still I haven't really you know, when I took

292
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Speaker 4: a hiatus, it seemed like a lot of people got

293
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Speaker 4: mad at me for even just leaving, you know what

294
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Speaker 4: I'm saying. But I just needed to, you know, raise

295
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Speaker 4: a family and do some normal stuff or what I

296
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Speaker 4: considered normal for me, at least for a minute, because

297
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Speaker 4: the industry could drop you in.

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Speaker 3: You know, do you ever regret that, nah, man, Cause I'm.

299
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Speaker 4: If you sit with my family, sit with me and

300
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Speaker 4: see what's become of them and what's coming.

301
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Speaker 3: Then you done. Ustare. Okay, we got a whole new

302
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Speaker 3: round that we're about to you know what I'm saying.

303
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Speaker 4: Okay, Yeah, So I don't regret it because I knew

304
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Speaker 4: that I stepped in the game young at sixteen seventeen, so,

305
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Speaker 4: and I had a good run up until about twenty eight.

306
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Speaker 4: And my plan was always to retire at thirty three.

307
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Speaker 4: And I figured if I ever came back, I know enough,

308
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Speaker 4: know enough people, I could pull up another young one

309
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Speaker 4: or create a camp or do it myself again. No,

310
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Speaker 4: there's really no age on this producer thing, right, So

311
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Speaker 4: even right now as I step back in, you know

312
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Speaker 4: what I mean, here we go, and I got my

313
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Speaker 4: young ones with me, Like my sixteen year old female

314
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Speaker 4: right she's producing right now. She's already scored a movie gig.

315
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Speaker 4: She already got her first same Placens placement at sixteen.

316
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Speaker 4: So it's a movie coming out called ninety seven Minutes

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Speaker 4: with Alec Baldwin. Yeah, and she has the only song

318
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Speaker 4: that they chose in the movie other than that, Neim

319
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Speaker 4: Neim made the beat.

320
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Speaker 2: Nim made the beat. Yeah, how you spell.

321
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Speaker 3: Nim and I am and I am Yeah.

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Speaker 2: Nim made the beat.

323
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Speaker 3: Yes, sir, okay, So I'm not to let you hear

324
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Speaker 3: somebody nim right right?

325
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Speaker 2: See you get you shine on. You know, it's time

326
00:14:20,080 --> 00:14:23,040
Speaker 2: for it's time for another producer out of Houston to

327
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Speaker 2: rise above the crop.

328
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Speaker 3: Yeah, now what we're what we're looking for.

329
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Speaker 4: When you say that, I think, and we'll go go

330
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Speaker 4: go back into some of the questions that you asked.

331
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Speaker 4: But when you say stuff like that Roseberger crop, I

332
00:14:34,000 --> 00:14:35,720
Speaker 4: think we need that, but it's gonna need to support

333
00:14:36,120 --> 00:14:39,800
Speaker 4: problem with. I think our whole, especially hip hop environment

334
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Speaker 4: is competition and this is creating.

335
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Speaker 3: This is creation.

336
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Speaker 4: So why why should we always be competing? Because when

337
00:14:46,440 --> 00:14:48,600
Speaker 4: I compete, it puts us at odds. So that's why

338
00:14:48,640 --> 00:14:52,920
Speaker 4: I could never work with somebody long term because they

339
00:14:52,920 --> 00:14:55,400
Speaker 4: always started to compete rather than just co create.

340
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Speaker 2: Well, but I think competition for only competition is good.

341
00:15:01,280 --> 00:15:03,800
Speaker 4: That's all the same. But it doesn't. That doesn't that's not.

342
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Speaker 4: That's good to say, but that's not what happens. I

343
00:15:06,560 --> 00:15:08,520
Speaker 4: have people that have tried to work with I'm not

344
00:15:08,560 --> 00:15:10,880
Speaker 4: competing with them, But then in their head, they're competing

345
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Speaker 4: with me.

346
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Speaker 2: Right And when I when I said, when I say

347
00:15:14,200 --> 00:15:18,680
Speaker 2: rise above the crop, I'm talking about you know, I'm

348
00:15:18,680 --> 00:15:22,480
Speaker 2: talking about average, a mediocre. I'm not talking about I'm

349
00:15:22,520 --> 00:15:24,800
Speaker 2: not talking about Oh, you know, we got a good

350
00:15:24,800 --> 00:15:27,280
Speaker 2: producer here, and these are good producers, but this guy

351
00:15:27,360 --> 00:15:29,200
Speaker 2: is better than everybody. And I'm not talking about that.

352
00:15:29,600 --> 00:15:33,360
Speaker 2: I'm talking about we need, we need, we need more talent.

353
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Speaker 4: Coming up with the compliment to add into that I

354
00:15:36,000 --> 00:15:39,000
Speaker 4: was saying, but we as a community need to get

355
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Speaker 4: behind this person.

356
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Speaker 3: That's what I'm saying. We need to get behind them.

357
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Speaker 2: That's not gonna what I what I realized about Houston

358
00:15:47,560 --> 00:15:49,800
Speaker 2: is you gotta got to just do it and whether

359
00:15:49,840 --> 00:15:52,000
Speaker 2: they whether they jump on it or not, you just

360
00:15:52,000 --> 00:15:54,760
Speaker 2: got to do it. And it's like and one one

361
00:15:54,800 --> 00:15:59,280
Speaker 2: of the things is that typically people in Houston, once

362
00:15:59,320 --> 00:16:01,560
Speaker 2: they hear somebody else is messing with you on the

363
00:16:01,600 --> 00:16:04,640
Speaker 2: e side of Houston, then it kind of validates you, like,

364
00:16:04,840 --> 00:16:08,280
Speaker 2: oh damn, they they jamming them in Memphis. Oh oh

365
00:16:08,320 --> 00:16:11,120
Speaker 2: they picking it up in Chicago like that today, Yeah,

366
00:16:11,200 --> 00:16:13,080
Speaker 2: let me jump on it. Let me see what this

367
00:16:13,160 --> 00:16:15,880
Speaker 2: is about. With our celest what happened with ghetto boars,

368
00:16:16,040 --> 00:16:19,200
Speaker 2: you know, like it was like man, Chicago on this,

369
00:16:19,360 --> 00:16:23,040
Speaker 2: Dallas on this absolutely you know, uh, you know Houston.

370
00:16:23,080 --> 00:16:25,440
Speaker 2: Houston was kind of you know how well, I can't

371
00:16:25,480 --> 00:16:28,200
Speaker 2: say that all the way about Houston with us because

372
00:16:28,920 --> 00:16:31,840
Speaker 2: Houston kind of accepted us immediately, so we kind of

373
00:16:31,840 --> 00:16:35,440
Speaker 2: had it like but we didn't get radio immediately everybody else.

374
00:16:35,480 --> 00:16:38,360
Speaker 2: We had to get radio. Hell day nuts on us

375
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Speaker 2: local radio.

376
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Speaker 3: Hell that.

377
00:16:39,840 --> 00:16:42,080
Speaker 4: For some reason, I understood what you was talked about,

378
00:16:42,200 --> 00:16:44,920
Speaker 4: overstood what you were saying when you talked about used

379
00:16:44,920 --> 00:16:47,320
Speaker 4: reference to say Chicago, somebody else's I knew you were

380
00:16:47,320 --> 00:16:50,840
Speaker 4: talking about radio. Yeah, right, yeah, yeah, because I know

381
00:16:50,920 --> 00:16:53,040
Speaker 4: that from the gate y'all y'all would you know it?

382
00:16:53,520 --> 00:16:54,160
Speaker 2: Yeah?

383
00:16:54,240 --> 00:16:55,880
Speaker 4: But yeah, just going back into some of the things

384
00:16:55,880 --> 00:16:58,040
Speaker 4: because we did leave a few, you know, crumbs here

385
00:16:58,040 --> 00:17:00,760
Speaker 4: and there. But I guess, you know, after I graduated,

386
00:17:01,160 --> 00:17:02,920
Speaker 4: that's when I started working at this music store.

387
00:17:02,920 --> 00:17:04,320
Speaker 3: I don't know if you remember Mars Music.

388
00:17:05,640 --> 00:17:07,960
Speaker 2: Mars Music where.

389
00:17:07,800 --> 00:17:10,960
Speaker 4: Was that h It was sixteen off for sixteen and

390
00:17:11,480 --> 00:17:14,320
Speaker 4: actually where the KG is now, that's where Mars Music

391
00:17:14,400 --> 00:17:15,240
Speaker 4: was a super center.

392
00:17:15,440 --> 00:17:16,080
Speaker 2: It was like your.

393
00:17:15,960 --> 00:17:18,359
Speaker 4: Sam ash or H and H. But it was a

394
00:17:18,560 --> 00:17:24,280
Speaker 4: huge concept for this stage lighting and sound.

395
00:17:24,520 --> 00:17:27,320
Speaker 2: Yeah, yeah, yeah it was. It was really more like

396
00:17:27,400 --> 00:17:31,920
Speaker 2: electronics and stuff and the sold out there. Yeah, but no, no, no,

397
00:17:32,760 --> 00:17:35,240
Speaker 2: when you said when you said Mars music, I was

398
00:17:35,280 --> 00:17:37,760
Speaker 2: thinking like they were selling selling music.

399
00:17:37,600 --> 00:17:41,159
Speaker 4: Right no they so yeah, yeah right yeah, all of

400
00:17:41,160 --> 00:17:41,880
Speaker 4: that stuff like that.

401
00:17:41,960 --> 00:17:44,960
Speaker 2: Yeah, that type of stuff music as far as instruments

402
00:17:44,960 --> 00:17:45,640
Speaker 2: and stuff like.

403
00:17:45,600 --> 00:17:49,440
Speaker 4: That after school, trying to do the school thing after school.

404
00:17:49,480 --> 00:17:52,320
Speaker 4: So the first went to my graduated high school. Eventually

405
00:17:52,359 --> 00:17:54,959
Speaker 4: I found myself over there for about six months before

406
00:17:55,080 --> 00:17:58,160
Speaker 4: the opportunities came about to go to New York. When

407
00:17:58,160 --> 00:18:00,080
Speaker 4: I went to New York, I was working with the

408
00:18:00,080 --> 00:18:02,159
Speaker 4: the short lived Crave Records. I don't even know if

409
00:18:02,400 --> 00:18:05,760
Speaker 4: that was Mariah Carey's label. It was from ninety seven

410
00:18:05,800 --> 00:18:08,520
Speaker 4: to ninety eight. They just started ninety seven, like March

411
00:18:08,600 --> 00:18:10,600
Speaker 4: or something like that. It was about March. By the

412
00:18:10,640 --> 00:18:13,760
Speaker 4: summertime I was out there, you know, they were looking

413
00:18:13,800 --> 00:18:16,359
Speaker 4: at me as an in house producer. We're putting everything

414
00:18:16,359 --> 00:18:19,800
Speaker 4: together and by the next year it fell out.

415
00:18:20,080 --> 00:18:22,080
Speaker 2: And what happened was it Mariah just.

416
00:18:22,160 --> 00:18:24,240
Speaker 4: I think you know obviously at that time she was

417
00:18:24,280 --> 00:18:27,600
Speaker 4: married to Tommy Matola, and I'm not sure if you

418
00:18:27,640 --> 00:18:30,680
Speaker 4: know that that issue between them, you know, I don't

419
00:18:30,680 --> 00:18:33,879
Speaker 4: want to speculate, but it just you know, her her

420
00:18:33,880 --> 00:18:36,800
Speaker 4: stuff went away, right. So, but I did a lot

421
00:18:36,800 --> 00:18:39,280
Speaker 4: of records over there that were coming out. They had

422
00:18:39,400 --> 00:18:42,080
Speaker 4: a group called the Lord, seven Mile Girl named Kesha.

423
00:18:42,720 --> 00:18:44,080
Speaker 3: It was a lot of stuff. I was just working,

424
00:18:44,240 --> 00:18:44,439
Speaker 3: you know.

425
00:18:44,480 --> 00:18:46,760
Speaker 4: So I had a lot of records about to come out,

426
00:18:46,760 --> 00:18:49,680
Speaker 4: and then the whole label just you know, it's gone.

427
00:18:50,040 --> 00:18:52,439
Speaker 2: Michael Jackson said, tom and Motola was the devil.

428
00:18:52,760 --> 00:18:56,800
Speaker 3: I don't know about all that. You uh no, no,

429
00:18:57,080 --> 00:18:58,199
Speaker 3: that's what i'maid. I don't know about that.

430
00:18:58,520 --> 00:18:58,760
Speaker 2: Yeah.

431
00:18:58,840 --> 00:19:01,120
Speaker 3: Yeah, so I can't answer to that.

432
00:19:01,680 --> 00:19:07,960
Speaker 2: Right, I don't know, Mike said, Mike said. Mike said,

433
00:19:08,960 --> 00:19:11,040
Speaker 2: Timmy Mantlet is the devil.

434
00:19:11,359 --> 00:19:13,880
Speaker 4: Well, I mean I got people, My peoples know them,

435
00:19:13,960 --> 00:19:14,919
Speaker 4: and they don't say that.

436
00:19:15,040 --> 00:19:19,879
Speaker 2: So oh yeah, yeah, all right, Okay, is he still active?

437
00:19:21,280 --> 00:19:25,000
Speaker 4: I don't think so. I can make a text message, right,

438
00:19:25,040 --> 00:19:26,680
Speaker 4: you know, and we can find out just now.

439
00:19:26,920 --> 00:19:31,480
Speaker 2: Yeah. Yeah, yeah. I was surprised that Jimmy Ivan retired.

440
00:19:32,440 --> 00:19:34,399
Speaker 4: Well, you know, all of them getting in age and

441
00:19:34,440 --> 00:19:36,520
Speaker 4: they want to do something else.

442
00:19:36,560 --> 00:19:38,639
Speaker 3: I enjoy something else. It is what it is.

443
00:19:39,280 --> 00:19:40,880
Speaker 4: I think it's at some point in time to come

444
00:19:40,920 --> 00:19:43,280
Speaker 4: to retire. Because when I stepped into this, like I

445
00:19:43,280 --> 00:19:47,800
Speaker 4: said from I was in the sixth grade when we started.

446
00:19:48,000 --> 00:19:50,440
Speaker 4: And I don't know if you know Zero started with me.

447
00:19:51,160 --> 00:19:51,800
Speaker 2: Is that right?

448
00:19:52,040 --> 00:19:52,240
Speaker 3: Yeah?

449
00:19:52,480 --> 00:19:56,520
Speaker 2: Like you got some zero beats, you got some zero music,

450
00:19:56,680 --> 00:19:59,879
Speaker 2: three albums with zero anything unreleased.

451
00:20:00,200 --> 00:20:01,640
Speaker 3: I'm talking unreleased.

452
00:20:01,640 --> 00:20:03,360
Speaker 2: You got three zero albums unreleased.

453
00:20:03,400 --> 00:20:06,240
Speaker 3: Yeah, because we were a group. We were a group

454
00:20:06,320 --> 00:20:09,399
Speaker 3: like you Zero and who We went.

455
00:20:09,280 --> 00:20:12,000
Speaker 4: Through and I in middle school, we went through probably

456
00:20:12,040 --> 00:20:14,520
Speaker 4: about twelve of us in our final on this photo

457
00:20:14,560 --> 00:20:15,440
Speaker 4: I'm about to show you.

458
00:20:16,080 --> 00:20:20,479
Speaker 2: Uh yeah, that's just good trying too and all that

459
00:20:20,560 --> 00:20:23,760
Speaker 2: kind of stuff would just be probably.

460
00:20:23,960 --> 00:20:26,360
Speaker 3: One here, shut that out.

461
00:20:26,600 --> 00:20:28,359
Speaker 4: I have to go ahead find So that was that

462
00:20:28,400 --> 00:20:31,200
Speaker 4: when we finally and we finally just narrowed it down,

463
00:20:31,880 --> 00:20:34,760
Speaker 4: we said, okay, this is us for so myself, I

464
00:20:34,840 --> 00:20:38,560
Speaker 4: was djaying and producing another guy Boba, No, he was djaying,

465
00:20:39,440 --> 00:20:41,359
Speaker 4: Uh that guy. The other guy's name is Little Moody

466
00:20:41,400 --> 00:20:43,520
Speaker 4: and of course Zero right there. So and that's what

467
00:20:43,760 --> 00:20:45,680
Speaker 4: that's what Zero was talking about. He was on Vlad

468
00:20:45,720 --> 00:20:48,119
Speaker 4: TV and he mentioned it. He said hey, you know,

469
00:20:48,640 --> 00:20:50,679
Speaker 4: and again there's this evidence. So I need to send

470
00:20:50,720 --> 00:20:53,360
Speaker 4: him this because Vlad sounded like he had a hard.

471
00:20:53,200 --> 00:20:55,760
Speaker 3: Time believing him. But you know, but that we were

472
00:20:55,760 --> 00:20:56,919
Speaker 3: doing all this in middle school.

473
00:20:56,920 --> 00:21:00,480
Speaker 4: But this I was like fourteen thirteen, fourteen right here, wow,

474
00:21:00,680 --> 00:21:02,840
Speaker 4: because the way I could trace it down because by

475
00:21:02,840 --> 00:21:06,000
Speaker 4: the time ninth grade came, it was only Zero and

476
00:21:06,040 --> 00:21:08,480
Speaker 4: I and then I got mad with the whole just

477
00:21:08,720 --> 00:21:11,159
Speaker 4: idea of this thing and stopped doing music.

478
00:21:10,920 --> 00:21:11,480
Speaker 3: At that time.

479
00:21:12,080 --> 00:21:15,439
Speaker 4: You get mad, oh man, I mean we had some

480
00:21:15,480 --> 00:21:18,480
Speaker 4: emotional roller coasters going on at that time. Many yeah, yeah,

481
00:21:18,880 --> 00:21:22,560
Speaker 4: as a group, you know groups, you know what it is. Yeah, yeah,

482
00:21:22,640 --> 00:21:27,560
Speaker 4: So so we had we had our differences creatively, more

483
00:21:27,880 --> 00:21:28,800
Speaker 4: so with Joe Joe.

484
00:21:28,880 --> 00:21:31,200
Speaker 3: Joe, you know, Zero was just like a brother.

485
00:21:31,359 --> 00:21:33,280
Speaker 4: So but yeah, a lot of yeah that's what he's

486
00:21:33,320 --> 00:21:35,280
Speaker 4: that's why, you know, out of respect, he even you know,

487
00:21:35,440 --> 00:21:38,159
Speaker 4: mentioned me sitting on glad the whole nine of ten.

488
00:21:38,200 --> 00:21:39,760
Speaker 4: But yeah, I need to send him this stuff because

489
00:21:41,080 --> 00:21:43,280
Speaker 4: it's a good memorabilia. This is the start, you know,

490
00:21:43,320 --> 00:21:44,760
Speaker 4: I'm saying, this is right where he started with me

491
00:21:44,800 --> 00:21:47,520
Speaker 4: and everything else. But yeah, a lot of people don't

492
00:21:47,520 --> 00:21:47,720
Speaker 4: know that.

493
00:21:48,440 --> 00:21:52,200
Speaker 3: Yeah, go to boys reloaded podcasts will be right back

494
00:21:52,280 --> 00:21:53,240
Speaker 3: after the quick.

495
00:22:00,040 --> 00:22:02,280
Speaker 2: What piqued your interest in music in the first place?

496
00:22:02,280 --> 00:22:02,800
Speaker 2: How old were you?

497
00:22:03,680 --> 00:22:07,000
Speaker 3: I was probably eleven. Yeah. It was a competition actually

498
00:22:07,359 --> 00:22:07,840
Speaker 3: weird enough.

499
00:22:07,880 --> 00:22:11,600
Speaker 4: My older sister, she didn't realize we had this you know,

500
00:22:11,720 --> 00:22:16,040
Speaker 4: civil excuse me this, uh, you know, just rivalry my

501
00:22:16,080 --> 00:22:16,639
Speaker 4: older sister.

502
00:22:17,560 --> 00:22:18,480
Speaker 3: Yeah, just.

503
00:22:21,359 --> 00:22:23,280
Speaker 4: So every time she was good at something, I would

504
00:22:23,280 --> 00:22:25,080
Speaker 4: probably get jealous and I go get good at it

505
00:22:25,119 --> 00:22:26,200
Speaker 4: so she could she could draw.

506
00:22:26,680 --> 00:22:29,320
Speaker 3: I got good with drawing. She started playing the keyboard.

507
00:22:29,400 --> 00:22:30,840
Speaker 3: I'll say, hey, so that's what happened.

508
00:22:30,880 --> 00:22:33,159
Speaker 4: So I was a good b boxer going into the

509
00:22:33,160 --> 00:22:36,080
Speaker 4: sixth grade, and I was almost bullied, like zero and

510
00:22:36,119 --> 00:22:37,560
Speaker 4: all them. When I was be boxing, they you know,

511
00:22:37,600 --> 00:22:39,879
Speaker 4: beating on the table mixing it with that. They'd be rapping,

512
00:22:39,920 --> 00:22:43,840
Speaker 4: and they were like, you need to start producing. Huh

513
00:22:43,880 --> 00:22:46,679
Speaker 4: what they said, making beats, you know. So at that

514
00:22:46,720 --> 00:22:48,600
Speaker 4: point it was almost like they told me, not asked

515
00:22:48,640 --> 00:22:51,600
Speaker 4: me to. So obviously I started learning the keyboard just

516
00:22:51,640 --> 00:22:55,200
Speaker 4: to beat my sister, and uh, it just turned into beats.

517
00:22:55,600 --> 00:22:58,240
Speaker 2: Yeah. And how many instruments do you play?

518
00:22:58,520 --> 00:22:58,720
Speaker 3: Nine?

519
00:22:58,760 --> 00:23:00,280
Speaker 2: Because I know you played multiple.

520
00:23:00,080 --> 00:23:03,120
Speaker 4: Yeah, yeah, nine instruments it mainly would win instruments because

521
00:23:03,119 --> 00:23:05,800
Speaker 4: I was in band. I kept moving around and then

522
00:23:06,320 --> 00:23:09,160
Speaker 4: you know, I started touching the brass, the drums, keyboard, guitars,

523
00:23:09,280 --> 00:23:12,399
Speaker 4: just like that stuff that's not relevant today for some reason.

524
00:23:13,480 --> 00:23:15,560
Speaker 3: Yeah, I mean it's relevant.

525
00:23:15,560 --> 00:23:17,639
Speaker 2: But you know, do your kids play instruments.

526
00:23:18,080 --> 00:23:20,359
Speaker 4: They want to play guitar. They want to play guitar,

527
00:23:20,560 --> 00:23:22,639
Speaker 4: like all of them want to take guitar. And they

528
00:23:22,640 --> 00:23:24,360
Speaker 4: were actually fussing at me the other day saying, why

529
00:23:24,359 --> 00:23:27,040
Speaker 4: did I stop teaching them how to play the guitar?

530
00:23:27,119 --> 00:23:28,680
Speaker 3: But I'm like, I barely know myself. I play my

531
00:23:28,800 --> 00:23:30,800
Speaker 3: ear but you know it is what it is.

532
00:23:31,160 --> 00:23:36,679
Speaker 2: Yeah, Niam, how good do you think she can be?

533
00:23:37,840 --> 00:23:40,120
Speaker 3: I'm gonna I wish, I wish we had a slight

534
00:23:40,119 --> 00:23:43,160
Speaker 3: conversation about this before so you can hear. But put

535
00:23:43,200 --> 00:23:46,920
Speaker 3: it like this. Other songs were sent in for this soundtrack.

536
00:23:47,119 --> 00:23:48,000
Speaker 3: Hers was chosen.

537
00:23:49,800 --> 00:23:55,280
Speaker 4: I sent nine songs to recently to Sony for Raisin Kanan.

538
00:23:55,920 --> 00:23:57,920
Speaker 4: Three of her songs was chosen for that. Right now,

539
00:23:58,119 --> 00:24:00,960
Speaker 4: it's slated and cut the check, but they pulled it down.

540
00:24:01,000 --> 00:24:03,400
Speaker 4: They told me, yeah, this looks good. This is three

541
00:24:03,760 --> 00:24:05,600
Speaker 4: So how good is she that good?

542
00:24:06,119 --> 00:24:11,000
Speaker 2: M What kind of kid were you growing up? Like?

543
00:24:11,119 --> 00:24:14,560
Speaker 2: You know, like, were you like an inquisitive kid? Were you?

544
00:24:14,560 --> 00:24:17,320
Speaker 2: Were you bad? I didn't.

545
00:24:19,040 --> 00:24:21,200
Speaker 4: On the surface, I didn't give trouble. But if you

546
00:24:21,280 --> 00:24:24,119
Speaker 4: knew me intimately, you knew I wasn't the one to

547
00:24:24,160 --> 00:24:29,119
Speaker 4: play with. But other than that, I look just as

548
00:24:29,119 --> 00:24:35,040
Speaker 4: innocent as I look today. But you know, but if

549
00:24:35,080 --> 00:24:39,480
Speaker 4: it's an issue, I've always been in a position where

550
00:24:39,920 --> 00:24:43,280
Speaker 4: it's like a phone call or something and the issues

551
00:24:43,320 --> 00:24:44,600
Speaker 4: go away.

552
00:24:44,920 --> 00:24:48,959
Speaker 2: So how did you get this cool down era in

553
00:24:49,000 --> 00:24:51,920
Speaker 2: your life? How did that come about? Because ever since

554
00:24:51,960 --> 00:24:54,879
Speaker 2: I've been on, ever since I've been on you, you know,

555
00:24:55,000 --> 00:24:56,639
Speaker 2: you've been a laid back dude.

556
00:24:57,119 --> 00:25:01,159
Speaker 4: Yeah, you know, I've always been chill to an extent.

557
00:25:01,440 --> 00:25:03,000
Speaker 4: There were times when I try to turn up and

558
00:25:03,000 --> 00:25:05,760
Speaker 4: I get put back in my place too. But so

559
00:25:05,840 --> 00:25:08,840
Speaker 4: maybe just a quick learner, you know, yeah, just a

560
00:25:08,920 --> 00:25:11,280
Speaker 4: quick learner. Especially you know, you get humbled real quick.

561
00:25:11,280 --> 00:25:13,240
Speaker 4: I remember I used to go back in the beats.

562
00:25:13,600 --> 00:25:17,680
Speaker 4: I'm here in Houston. You know, I'm playing against everybody,

563
00:25:17,680 --> 00:25:20,239
Speaker 4: this so called so called competition. It wasn't that, but

564
00:25:20,280 --> 00:25:22,119
Speaker 4: you know I could play beats and you're like, you like,

565
00:25:22,160 --> 00:25:23,080
Speaker 4: I need to go back home.

566
00:25:23,320 --> 00:25:24,200
Speaker 3: I go to New York.

567
00:25:25,520 --> 00:25:27,840
Speaker 4: I had to go back home, you know, because they

568
00:25:28,200 --> 00:25:31,040
Speaker 4: were whooping my tail with the sonic quality sounds, some

569
00:25:31,080 --> 00:25:33,200
Speaker 4: of these. You know, I'm in my mom's house, you

570
00:25:33,200 --> 00:25:35,200
Speaker 4: know what I mean, just knocking out something a little whatever,

571
00:25:35,280 --> 00:25:39,320
Speaker 4: Rudy Pool keyboard. These boys in the studio all you know,

572
00:25:39,400 --> 00:25:42,640
Speaker 4: two inch tape running their drums through. There, re sampling

573
00:25:42,680 --> 00:25:45,920
Speaker 4: it MPC three thousand, two thousands, everything else, and I'm

574
00:25:45,960 --> 00:25:46,719
Speaker 4: competing with all that.

575
00:25:46,760 --> 00:25:49,040
Speaker 3: So I had to just get it up there, you know.

576
00:25:49,119 --> 00:25:52,560
Speaker 4: So a lot of times, you know, I can say, quick, learner,

577
00:25:52,600 --> 00:25:55,840
Speaker 4: you step out with your chest out, get deflated, and

578
00:25:55,880 --> 00:25:56,960
Speaker 4: it's always still like that.

579
00:25:57,400 --> 00:26:01,080
Speaker 3: So that's why I just learned to just.

580
00:25:59,800 --> 00:26:02,200
Speaker 2: Just what's it like. Working with Keisha?

581
00:26:02,920 --> 00:26:04,159
Speaker 3: It's great. She was.

582
00:26:04,880 --> 00:26:08,119
Speaker 4: I can go onto her stories, toms she she was.

583
00:26:09,760 --> 00:26:11,439
Speaker 4: I was the type of let me start here with me.

584
00:26:11,800 --> 00:26:14,880
Speaker 4: I was like this bully producer. So we had some

585
00:26:14,920 --> 00:26:19,399
Speaker 4: moments in the studio that she wouldn't appreciate. Okay, and

586
00:26:19,440 --> 00:26:21,680
Speaker 4: I say bully because I was trying to pull out

587
00:26:21,680 --> 00:26:24,680
Speaker 4: of her what I can uh and the best out

588
00:26:24,720 --> 00:26:24,960
Speaker 4: of her.

589
00:26:25,080 --> 00:26:29,359
Speaker 2: So well, your tactics that you used, what would you say, like,

590
00:26:29,640 --> 00:26:32,280
Speaker 2: because all producers try to pull the best out of you,

591
00:26:32,480 --> 00:26:35,040
Speaker 2: well different now you doing what is what is it?

592
00:26:35,119 --> 00:26:35,800
Speaker 2: What is it?

593
00:26:37,080 --> 00:26:42,040
Speaker 4: Insults all the way down to you know, I don't

594
00:26:42,080 --> 00:26:43,320
Speaker 4: really want to go into too much.

595
00:26:43,320 --> 00:26:44,399
Speaker 3: How would go?

596
00:26:45,240 --> 00:26:47,720
Speaker 2: How would a normal insult go? Like?

597
00:26:48,000 --> 00:26:49,160
Speaker 3: What the fun was that?

598
00:26:50,080 --> 00:26:50,320
Speaker 2: Yeah?

599
00:26:50,520 --> 00:26:54,080
Speaker 3: Yeah, do that sh it again?

600
00:26:54,200 --> 00:26:58,320
Speaker 4: Like you know, and then like because you're being in

601
00:26:58,359 --> 00:27:00,480
Speaker 4: the in the booth and you doing it and you

602
00:27:00,480 --> 00:27:01,200
Speaker 4: think you just gave.

603
00:27:01,080 --> 00:27:02,120
Speaker 3: You better not do it again?

604
00:27:02,200 --> 00:27:02,600
Speaker 2: Do it again?

605
00:27:03,240 --> 00:27:06,199
Speaker 3: Uh, you know, things like that. So then it is

606
00:27:06,240 --> 00:27:06,720
Speaker 3: what it is?

607
00:27:06,960 --> 00:27:07,159
Speaker 2: You know.

608
00:27:07,200 --> 00:27:09,960
Speaker 3: So that key she just took that, just took it.

609
00:27:10,040 --> 00:27:10,920
Speaker 2: She didn't just take it.

610
00:27:12,320 --> 00:27:15,720
Speaker 4: I mean honestly she did. She was in a situation

611
00:27:15,800 --> 00:27:20,840
Speaker 4: she was still coming yeah so early yeah yeah. Like

612
00:27:21,040 --> 00:27:22,720
Speaker 4: the song that we one of the songs that we

613
00:27:22,760 --> 00:27:27,800
Speaker 4: did actually is what aided and helped her keep her

614
00:27:27,920 --> 00:27:32,359
Speaker 4: position at the label. Label was Clearing House and Ron

615
00:27:32,400 --> 00:27:34,680
Speaker 4: Fair because she came here to recorded.

616
00:27:34,760 --> 00:27:36,800
Speaker 3: She was actually recorded at my house, so she stayed

617
00:27:36,800 --> 00:27:37,800
Speaker 3: with me for about two weeks.

618
00:27:38,160 --> 00:27:39,080
Speaker 2: She recorded Your House.

619
00:27:40,320 --> 00:27:42,040
Speaker 4: We did like five songs, but the two that we

620
00:27:42,080 --> 00:27:43,920
Speaker 4: put on the album is or We Could Be and

621
00:27:43,960 --> 00:27:47,360
Speaker 4: Never with Eve with Eve on that never too Much.

622
00:27:47,400 --> 00:27:49,879
Speaker 4: And I was also the first person I didn't know

623
00:27:49,880 --> 00:27:52,040
Speaker 4: that at the time to sample and get cleared Luther

624
00:27:52,119 --> 00:27:55,280
Speaker 4: Vanders record Never too Much. Yeah, and he got to

625
00:27:55,480 --> 00:27:57,600
Speaker 4: hear before he passed everything. He's going to improve it

626
00:27:57,880 --> 00:27:59,320
Speaker 4: now just as a reference.

627
00:28:00,080 --> 00:28:03,600
Speaker 3: That took all the right We thought he was gonna

628
00:28:03,600 --> 00:28:05,800
Speaker 3: get something. He took all of it, man, but it

629
00:28:05,840 --> 00:28:08,359
Speaker 3: was worth it. Yeah, it's all good. But yeah, that

630
00:28:08,400 --> 00:28:09,520
Speaker 3: record long short.

631
00:28:09,560 --> 00:28:11,600
Speaker 4: When she got back to Cali at some point in

632
00:28:11,640 --> 00:28:16,200
Speaker 4: time later, as they were clearing the different roster of

633
00:28:16,359 --> 00:28:19,919
Speaker 4: artists and she was up for question, Ron ended up

634
00:28:19,960 --> 00:28:22,760
Speaker 4: hearing the record and he was like, when'd you do this?

635
00:28:23,440 --> 00:28:25,280
Speaker 4: And back We did like four versions of it because

636
00:28:25,280 --> 00:28:28,840
Speaker 4: I did, you know, like, I replayed it another myself

637
00:28:28,840 --> 00:28:30,639
Speaker 4: and another guy came in herm and little Yeah, he

638
00:28:30,680 --> 00:28:33,280
Speaker 4: came in with me. We replayed one version that didn't

639
00:28:33,320 --> 00:28:36,159
Speaker 4: make it. I did want all choppy like, very Kanye like.

640
00:28:36,400 --> 00:28:38,160
Speaker 4: Then I did want it's more like a straight record

641
00:28:38,160 --> 00:28:40,200
Speaker 4: than I and that's what you you know here that

642
00:28:40,640 --> 00:28:41,040
Speaker 4: made it.

643
00:28:41,160 --> 00:28:43,200
Speaker 3: But I did like five versions of it, so long

644
00:28:43,240 --> 00:28:43,560
Speaker 3: and short.

645
00:28:43,600 --> 00:28:46,920
Speaker 4: She played the version that Ron liked and that's when

646
00:28:46,960 --> 00:28:50,560
Speaker 4: he immediately ran over to the department that was doing

647
00:28:50,560 --> 00:28:53,000
Speaker 4: the soundtrack and Barbershop Too soundtrack.

648
00:28:52,920 --> 00:28:54,400
Speaker 3: And they made that one of the lead singles for

649
00:28:54,440 --> 00:28:55,080
Speaker 3: Barbershop two.

650
00:28:56,080 --> 00:28:58,440
Speaker 4: So and then that and then from there, Kanye did

651
00:28:58,440 --> 00:29:01,440
Speaker 4: the record with Changed My Mind and No, No, Yeah

652
00:29:01,520 --> 00:29:02,560
Speaker 4: We Go Yeah.

653
00:29:02,800 --> 00:29:09,480
Speaker 2: Tina Turner music icon recently died. Have you ever had

654
00:29:09,480 --> 00:29:11,920
Speaker 2: an opportunity to work with any of the icons from

655
00:29:11,960 --> 00:29:15,280
Speaker 2: the past, not not this the contemporary icons, but the

656
00:29:15,360 --> 00:29:18,400
Speaker 2: ones from the past, like those who are around back

657
00:29:18,440 --> 00:29:21,840
Speaker 2: in the sixties and seventies even eighties.

658
00:29:22,520 --> 00:29:27,959
Speaker 3: Mm hmm. Indirectly maybe, but not directly where I can

659
00:29:28,000 --> 00:29:28,400
Speaker 3: just say.

660
00:29:28,240 --> 00:29:30,240
Speaker 2: Over, you've got to get some credits like that bro

661
00:29:30,360 --> 00:29:32,960
Speaker 2: you got, because then that'll make you seem like that's

662
00:29:33,000 --> 00:29:36,240
Speaker 2: almost like going back to get your masters. You know,

663
00:29:36,280 --> 00:29:39,120
Speaker 2: it's like it's like, man, look, I ain't, I ain't,

664
00:29:39,240 --> 00:29:42,120
Speaker 2: I ain't. Just did this right here, man, You know,

665
00:29:42,160 --> 00:29:44,560
Speaker 2: you can go back and say I'm classically trained. That's

666
00:29:44,600 --> 00:29:48,200
Speaker 2: almost like being classically trained to have work with those

667
00:29:48,240 --> 00:29:51,160
Speaker 2: type of people all struck. Yeah, you know, I got

668
00:29:51,640 --> 00:29:54,120
Speaker 2: Ron Eyesley under my belt. You know, I got I

669
00:29:54,160 --> 00:29:58,040
Speaker 2: got uh, I got uh George Clinton. You know what

670
00:29:58,080 --> 00:30:00,000
Speaker 2: I'm saying, I ain't bragging or nothing. I'm just saying

671
00:30:00,200 --> 00:30:02,280
Speaker 2: I'm just doing that, you know, you know, just make

672
00:30:02,320 --> 00:30:02,880
Speaker 2: it add up.

673
00:30:03,040 --> 00:30:05,800
Speaker 3: Yeah, well it's there, it's there.

674
00:30:06,120 --> 00:30:08,160
Speaker 2: Yeah, yeah, yeah, you should work with them. I mean,

675
00:30:08,200 --> 00:30:10,720
Speaker 2: you know, like and George is close by, you know,

676
00:30:10,800 --> 00:30:13,440
Speaker 2: I'm sure George like Adams.

677
00:30:13,080 --> 00:30:15,560
Speaker 3: A Cloud, you know. Yeah, I mean we did her

678
00:30:15,640 --> 00:30:18,640
Speaker 3: last album. You worked with we did her last album.

679
00:30:18,400 --> 00:30:21,600
Speaker 4: Because yeah, so what happened with that is my god,

680
00:30:21,680 --> 00:30:26,120
Speaker 4: Marcus uh, Marcus Egby, he called me to do a

681
00:30:26,160 --> 00:30:28,440
Speaker 4: song or so said hey, Lona's working this that the other,

682
00:30:28,560 --> 00:30:30,600
Speaker 4: and we basically said, hey, let's let's lock it in.

683
00:30:30,720 --> 00:30:32,920
Speaker 3: So we flooded up with songs and tracks.

684
00:30:32,920 --> 00:30:36,640
Speaker 4: So are my camp me and my homies or producing

685
00:30:36,680 --> 00:30:39,880
Speaker 4: homies and click everything you want to call us? Right,

686
00:30:40,160 --> 00:30:42,160
Speaker 4: end up doing eighty percent of it. So the last

687
00:30:42,160 --> 00:30:44,160
Speaker 4: album that she put out called Becoming It, which was

688
00:30:44,200 --> 00:30:47,760
Speaker 4: her first independent album that she did, we did that.

689
00:30:48,360 --> 00:30:50,800
Speaker 2: Yeah, but you learned is still more contemporary, you know,

690
00:30:50,840 --> 00:30:54,080
Speaker 2: all right? You know I was talking about those I'm

691
00:30:54,080 --> 00:30:56,960
Speaker 2: talking about that music that raised our parents. Now yeah

692
00:30:57,000 --> 00:30:59,920
Speaker 2: you know that type of means those people, Yeah, they

693
00:31:00,200 --> 00:31:03,280
Speaker 2: was so special, bro, Listen, I listened to some of

694
00:31:03,280 --> 00:31:06,239
Speaker 2: that stuff. Today man, And I'm like, man, I just

695
00:31:06,320 --> 00:31:08,960
Speaker 2: I just being odd, like damn, yeah.

696
00:31:08,920 --> 00:31:11,760
Speaker 4: Well it's it's like this, I was working so much,

697
00:31:11,840 --> 00:31:13,720
Speaker 4: like I forget some of the stuff that I was doing,

698
00:31:14,400 --> 00:31:16,040
Speaker 4: you know, so I have to like you hit me

699
00:31:16,080 --> 00:31:17,840
Speaker 4: with that one like coming out of left and I'm like, oh,

700
00:31:17,840 --> 00:31:19,560
Speaker 4: I gotta kind of go on the bag and say

701
00:31:20,000 --> 00:31:22,560
Speaker 4: is there Oh yeah, this happened then, But did it

702
00:31:22,680 --> 00:31:23,600
Speaker 4: happen back then?

703
00:31:23,720 --> 00:31:23,760
Speaker 2: No?

704
00:31:24,200 --> 00:31:27,800
Speaker 4: I meaning like any anywhere between then and now, there's

705
00:31:27,880 --> 00:31:29,920
Speaker 4: been some type of hey, I'm gonna send this to

706
00:31:29,960 --> 00:31:32,320
Speaker 4: this person, They're gonna record this song, et cetera, et cetera.

707
00:31:32,720 --> 00:31:35,280
Speaker 4: But you know, I got more songs just sitting in

708
00:31:35,280 --> 00:31:37,000
Speaker 4: the catalog waiting to come out than it is out.

709
00:31:37,000 --> 00:31:39,240
Speaker 4: I can tell you that right now, you know. And

710
00:31:39,280 --> 00:31:41,640
Speaker 4: I'm talking about with Who's who with my I gotta

711
00:31:41,840 --> 00:31:44,360
Speaker 4: like if I can get releases on these things, man,

712
00:31:44,360 --> 00:31:44,840
Speaker 4: it's popping.

713
00:31:45,000 --> 00:31:47,200
Speaker 2: So you're sitting around and waiting on release it. That's

714
00:31:47,200 --> 00:31:52,240
Speaker 2: why you ain't put that Get zero man. Zero would

715
00:31:52,240 --> 00:31:58,360
Speaker 2: have put that out. Zero would have been like many

716
00:31:58,640 --> 00:32:01,440
Speaker 2: zero would have hit that button bam, like y'all come

717
00:32:01,480 --> 00:32:01,800
Speaker 2: get it.

718
00:32:02,160 --> 00:32:04,560
Speaker 3: Like yeah, he had lost touch for a long time.

719
00:32:04,600 --> 00:32:07,840
Speaker 4: It wasn't until I was actually uh going into a bank,

720
00:32:07,880 --> 00:32:09,400
Speaker 4: keeps coming out of back and I said we saw

721
00:32:09,440 --> 00:32:12,120
Speaker 4: each other, like we sat outside talking for like two hours.

722
00:32:12,200 --> 00:32:14,800
Speaker 3: Yeah, yeah, and I was caught up. But that was

723
00:32:14,800 --> 00:32:15,840
Speaker 3: a that was a good moment too.

724
00:32:16,040 --> 00:32:20,920
Speaker 4: But yeah, I was just thinking Zero had Yeah, it'll

725
00:32:20,960 --> 00:32:21,640
Speaker 4: be a whole other thing.

726
00:32:21,760 --> 00:32:26,680
Speaker 2: Zero, Man, if you wanted the song, you wanted to

727
00:32:26,720 --> 00:32:29,240
Speaker 2: be on the album, Man, you should have seen something. Man,

728
00:32:29,320 --> 00:32:33,600
Speaker 2: I I just I just cut it out. If you

729
00:32:33,600 --> 00:32:38,480
Speaker 2: ain't want me to, who is it? Hey, look, hey,

730
00:32:38,600 --> 00:32:41,080
Speaker 2: talk to my life, talk to Big, talk to Big.

731
00:32:42,960 --> 00:32:44,200
Speaker 3: I'm gonna have to get with him because we go.

732
00:32:44,280 --> 00:32:45,080
Speaker 3: It's a nice thing.

733
00:32:45,120 --> 00:32:47,400
Speaker 2: You didn't want me to put it out. You shouldn't

734
00:32:47,400 --> 00:32:49,560
Speaker 2: have recorded it. Ship. We were supposed to wait fail

735
00:32:53,680 --> 00:32:55,800
Speaker 2: and Zero go get that money, man.

736
00:32:55,640 --> 00:32:56,200
Speaker 3: You gonna do it.

737
00:32:56,600 --> 00:32:58,640
Speaker 4: Get We got to make sure because somebody stuff on

738
00:32:58,680 --> 00:33:01,000
Speaker 4: two inch and and is that old?

739
00:33:01,000 --> 00:33:03,200
Speaker 3: And it's been sitting in the garage. Yeah, I got it,

740
00:33:03,240 --> 00:33:03,680
Speaker 3: you know what I mean?

741
00:33:04,040 --> 00:33:06,960
Speaker 2: I hope it's a Oh so do you know what

742
00:33:07,040 --> 00:33:07,600
Speaker 2: to send it to?

743
00:33:09,080 --> 00:33:09,760
Speaker 3: Have to do something like that?

744
00:33:09,840 --> 00:33:13,320
Speaker 2: Yeah, so I know where to send it. I just

745
00:33:13,360 --> 00:33:17,720
Speaker 2: got a bunch of stuff. Yeah, converted. Okay, yeah, a

746
00:33:17,800 --> 00:33:21,120
Speaker 2: few months ago. Stuff that I had been having sitting

747
00:33:21,200 --> 00:33:23,640
Speaker 2: for like a couple of decades.

748
00:33:23,680 --> 00:33:24,520
Speaker 3: Yeah, that's what I'm saying.

749
00:33:24,800 --> 00:33:28,160
Speaker 4: Yeah, yeah, Well I just I just got those photos

750
00:33:28,160 --> 00:33:29,080
Speaker 4: because somebody gave me.

751
00:33:29,120 --> 00:33:31,440
Speaker 3: The photographer gave me those photos.

752
00:33:31,600 --> 00:33:34,000
Speaker 4: You only seen one of them, but he gave me

753
00:33:34,000 --> 00:33:37,240
Speaker 4: the photos probably two three years ago, and I just said,

754
00:33:37,880 --> 00:33:39,840
Speaker 4: let me look at the resources because every time I

755
00:33:39,880 --> 00:33:43,680
Speaker 4: was calling, nobody was taking thirty five millimeters anymore slides.

756
00:33:44,040 --> 00:33:45,560
Speaker 3: And they wanted me to send it off for a month.

757
00:33:45,600 --> 00:33:48,200
Speaker 4: But I found an app that allowed me to just

758
00:33:48,840 --> 00:33:50,880
Speaker 4: I just put it on the lighted plate, like you know,

759
00:33:51,040 --> 00:33:54,120
Speaker 4: I took a ring light through it on there and

760
00:33:54,520 --> 00:33:56,840
Speaker 4: you take a photo of it, and there it is.

761
00:33:58,160 --> 00:33:59,360
Speaker 2: Let me let me look at it again.

762
00:33:59,440 --> 00:34:02,360
Speaker 3: Yeah, if you slide through, you'll see some of the

763
00:34:02,360 --> 00:34:02,720
Speaker 3: other ones.

764
00:34:02,720 --> 00:34:05,480
Speaker 2: So he just the photographer brought him over.

765
00:34:07,000 --> 00:34:08,360
Speaker 3: I can't give it to you, but you can know

766
00:34:08,880 --> 00:34:11,160
Speaker 3: he gave me the thirty fives.

767
00:34:11,239 --> 00:34:14,040
Speaker 4: But I couldn't get him developed fast enough in the

768
00:34:14,080 --> 00:34:15,120
Speaker 4: times that I wanted.

769
00:34:14,880 --> 00:34:20,919
Speaker 3: To get it. You see that we road. He ain't

770
00:34:20,920 --> 00:34:22,799
Speaker 3: seen him yet. That's why I want to get I

771
00:34:22,800 --> 00:34:23,319
Speaker 3: want to get his.

772
00:34:23,640 --> 00:34:27,880
Speaker 2: Week, like, yo, let's make something happen.

773
00:34:28,320 --> 00:34:31,200
Speaker 3: Yeah, that's why I said, like he deserved to see

774
00:34:31,200 --> 00:34:31,640
Speaker 3: that first.

775
00:34:32,440 --> 00:34:36,120
Speaker 4: Absolutely, Yeah, yeah, that's that's that's part of his come

776
00:34:36,200 --> 00:34:36,880
Speaker 4: up right there.

777
00:34:37,840 --> 00:34:40,760
Speaker 2: Oh man, this is dope.

778
00:34:41,400 --> 00:34:42,240
Speaker 3: You see how we're looking.

779
00:34:43,120 --> 00:34:44,120
Speaker 2: Yeah, this is dope.

780
00:34:44,239 --> 00:34:44,399
Speaker 3: Bro.

781
00:34:44,840 --> 00:34:49,759
Speaker 4: Thanks shout out to uh the photographer Marby Bowden who

782
00:34:49,800 --> 00:34:50,799
Speaker 4: took that and gave it to me.

783
00:34:50,880 --> 00:34:54,000
Speaker 2: That's good photographer, reach out to you just caught up.

784
00:34:53,920 --> 00:34:55,319
Speaker 3: With him now, he reached out today.

785
00:34:55,360 --> 00:34:56,480
Speaker 2: I got you had no idea.

786
00:34:56,640 --> 00:34:59,600
Speaker 4: Yeah, no, I know he had them, but I just forgot. Yeah,

787
00:34:59,600 --> 00:35:02,160
Speaker 4: it's just kind of forgotten. And that was a good thing.

788
00:35:02,920 --> 00:35:05,840
Speaker 4: He reached out. Like the whole package of it was

789
00:35:05,880 --> 00:35:08,160
Speaker 4: that plus some other stuff. And there you know when

790
00:35:08,160 --> 00:35:11,640
Speaker 4: I because at that time I used to go by

791
00:35:12,239 --> 00:35:15,160
Speaker 4: DJ deaf Right, and it was I just literally looked

792
00:35:15,160 --> 00:35:16,719
Speaker 4: at the phone one day and saw the number three

793
00:35:16,920 --> 00:35:18,480
Speaker 4: and said d E F And that's that's.

794
00:35:18,320 --> 00:35:20,719
Speaker 3: My name, DJ F. So that's how I came up

795
00:35:20,760 --> 00:35:21,200
Speaker 3: with that name.

796
00:35:21,239 --> 00:35:25,960
Speaker 4: And then after that I started going by Player, and

797
00:35:25,960 --> 00:35:28,160
Speaker 4: when I started, of course more rapping and solo, it

798
00:35:28,280 --> 00:35:31,239
Speaker 4: was Player and then the group came out Player. So

799
00:35:31,320 --> 00:35:35,239
Speaker 4: that's when this female named me poppy, and then I

800
00:35:35,239 --> 00:35:37,040
Speaker 4: had a bunch of guys saying, I ain't gonna call

801
00:35:37,080 --> 00:35:37,719
Speaker 4: you poppy.

802
00:35:37,440 --> 00:35:39,319
Speaker 3: So I just said e poppy or arrow poppy so

803
00:35:39,400 --> 00:35:44,000
Speaker 3: that it was more acceptable. Then that's kind of evolution.

804
00:35:43,760 --> 00:35:45,800
Speaker 2: You know that that was That was brilliant because I

805
00:35:45,840 --> 00:35:48,680
Speaker 2: wouldn't have called you poppy either, but I called you

806
00:35:48,960 --> 00:35:49,319
Speaker 2: that's right.

807
00:35:49,400 --> 00:35:50,840
Speaker 3: Yeah, yeah, it was.

808
00:35:50,880 --> 00:35:53,439
Speaker 4: It was a smooth, you know, little move, but yeah,

809
00:35:53,960 --> 00:35:56,600
Speaker 4: but yeah, but this, I know we missed a few things,

810
00:35:56,600 --> 00:35:58,360
Speaker 4: but yeah, like you had asked earlier, like even with

811
00:35:58,400 --> 00:36:02,719
Speaker 4: the Missy thing, that that.

812
00:36:02,719 --> 00:36:05,440
Speaker 3: Whole relationship came about by being prepared.

813
00:36:06,120 --> 00:36:06,319
Speaker 2: You know.

814
00:36:06,760 --> 00:36:07,520
Speaker 3: I was in New York.

815
00:36:07,719 --> 00:36:10,520
Speaker 4: I was working with I'm signed a seasack so my

816
00:36:10,600 --> 00:36:16,720
Speaker 4: that's my performance organization pro and we were at HIT Factory.

817
00:36:17,480 --> 00:36:19,680
Speaker 4: They have I don't know if it's still the same,

818
00:36:19,680 --> 00:36:21,759
Speaker 4: but at that time they were like on the fifth,

819
00:36:21,800 --> 00:36:25,040
Speaker 4: sixth floor where the HIT Factory was in New York

820
00:36:25,440 --> 00:36:27,480
Speaker 4: and or still is. I hadn't been there so long,

821
00:36:27,600 --> 00:36:30,200
Speaker 4: so longest shortest I heard that Missy was in the

822
00:36:30,200 --> 00:36:33,720
Speaker 4: building and I was working with a writer. I hurried

823
00:36:33,800 --> 00:36:37,080
Speaker 4: up and I already had CDs made and we went

824
00:36:37,120 --> 00:36:40,359
Speaker 4: and started asking questions. A bodyguard came out, shot out

825
00:36:40,400 --> 00:36:42,920
Speaker 4: Big Rob and the rest is history, you know.

826
00:36:42,920 --> 00:36:44,600
Speaker 3: So Putler older let me just kind of go into it.

827
00:36:44,640 --> 00:36:45,359
Speaker 3: I gave him the CD.

828
00:36:46,440 --> 00:36:48,600
Speaker 4: The Texas thing worked for me. When he realized I'm

829
00:36:48,600 --> 00:36:51,080
Speaker 4: from Texas. He locked in because he was from Texas,

830
00:36:51,600 --> 00:36:54,480
Speaker 4: so you know, he made sure that all the numbers,

831
00:36:54,520 --> 00:36:56,440
Speaker 4: everything was there. I went back to Queens. I was

832
00:36:56,440 --> 00:36:58,960
Speaker 4: staying with my grandmother. By the time I got to Queens,

833
00:36:59,000 --> 00:37:00,840
Speaker 4: my grandfather said, hey, somebody named.

834
00:37:00,760 --> 00:37:03,399
Speaker 3: Rob kept calling. It was already late. It was late late,

835
00:37:03,440 --> 00:37:04,120
Speaker 3: that kind of out, you know.

836
00:37:04,360 --> 00:37:06,000
Speaker 4: Because you have to take like the E train all

837
00:37:06,040 --> 00:37:08,160
Speaker 4: this other crap to get the Queens and then you

838
00:37:08,160 --> 00:37:11,360
Speaker 4: know all and so it was probably like twelve midnight.

839
00:37:11,960 --> 00:37:12,839
Speaker 3: So I called Rob back.

840
00:37:12,880 --> 00:37:14,560
Speaker 4: He said, Man, Missy wants you come back up here,

841
00:37:15,560 --> 00:37:17,600
Speaker 4: so it's try to take a taxi. You know, she

842
00:37:17,640 --> 00:37:19,960
Speaker 4: want to meet you to take a taxi. I ain't

843
00:37:19,960 --> 00:37:22,839
Speaker 4: get back home till like seven the next morning, cause

844
00:37:22,840 --> 00:37:25,759
Speaker 4: that's how she worked. And we just locked in right away.

845
00:37:26,600 --> 00:37:27,520
Speaker 4: Day one locked in.

846
00:37:29,120 --> 00:37:33,440
Speaker 2: What's that work ethic like like being in that studio

847
00:37:33,480 --> 00:37:33,759
Speaker 2: with her?

848
00:37:33,880 --> 00:37:35,879
Speaker 3: Well, number one, she'll kick you out when she's doing

849
00:37:35,880 --> 00:37:36,239
Speaker 3: her thing.

850
00:37:36,320 --> 00:37:38,240
Speaker 4: You ain't finna be in there. It's her and the engineer,

851
00:37:38,480 --> 00:37:41,879
Speaker 4: but you know, and the engineer. Yeah, sometimes just her.

852
00:37:41,880 --> 00:37:42,640
Speaker 4: She'll run a border.

853
00:37:42,680 --> 00:37:45,880
Speaker 2: She has no producers, that's it. Nobody.

854
00:37:45,960 --> 00:37:48,560
Speaker 3: No, she will kick you out. She don't want your opinion.

855
00:37:48,560 --> 00:37:51,200
Speaker 3: Another day. We used the bump pears all the time.

856
00:37:51,680 --> 00:37:53,719
Speaker 4: You know, it's like like, just y'all, you don't like

857
00:37:53,760 --> 00:37:55,439
Speaker 4: that or whatever whatever, you know that type of bump

858
00:37:55,520 --> 00:37:55,960
Speaker 4: he is, But.

859
00:37:58,200 --> 00:37:59,239
Speaker 3: No, you ain't gonna be so.

860
00:37:59,280 --> 00:38:02,480
Speaker 2: Once she locked increatively, that's it. Everybody got to.

861
00:38:02,440 --> 00:38:05,480
Speaker 4: Get Everybody got to get out. Everybody gets out. Yeah,

862
00:38:05,680 --> 00:38:08,000
Speaker 4: it's everybody off the thing. You're sitting out there, all

863
00:38:08,040 --> 00:38:12,000
Speaker 4: you hear that's it, through the through the walls. You

864
00:38:12,000 --> 00:38:15,000
Speaker 4: ain't hearing her. Yeah, you're gonna hear that music. If

865
00:38:15,040 --> 00:38:17,400
Speaker 4: she turned it up, that's it. And should we should

866
00:38:17,400 --> 00:38:19,120
Speaker 4: bite you back in when she done.

867
00:38:19,280 --> 00:38:21,520
Speaker 2: So, when y'all bumped hiss, what'd y'all bump he is over?

868
00:38:22,280 --> 00:38:24,120
Speaker 3: Oh? Bump here would be the wrong thing.

869
00:38:24,120 --> 00:38:27,600
Speaker 4: But I know, like on Pussycat as an example, when

870
00:38:27,600 --> 00:38:31,239
Speaker 4: the rap came on, I was like, but.

871
00:38:31,280 --> 00:38:34,279
Speaker 3: It worked out fine. So at that time, you know,

872
00:38:34,360 --> 00:38:36,200
Speaker 3: she just was way ahead. You feel me. So I

873
00:38:36,239 --> 00:38:37,480
Speaker 3: was looking at her like huh.

874
00:38:37,719 --> 00:38:40,120
Speaker 4: And then she was like, you know, we was We

875
00:38:40,160 --> 00:38:42,439
Speaker 4: had like at that time, I would say, a brother

876
00:38:42,560 --> 00:38:45,319
Speaker 4: sister type of vib So she would just talk about me,

877
00:38:45,400 --> 00:38:47,000
Speaker 4: talk about me, talk about me, and I come back

878
00:38:47,040 --> 00:38:49,160
Speaker 4: at her as best as I can without insulting without

879
00:38:49,160 --> 00:38:50,000
Speaker 4: getting kicked out, right.

880
00:38:50,360 --> 00:38:52,439
Speaker 3: So so so.

881
00:38:52,360 --> 00:38:54,879
Speaker 4: We're just back and forth like that and eventually, yeah,

882
00:38:54,880 --> 00:38:57,399
Speaker 4: it is what it is, her decision, so I'm just there.

883
00:38:57,440 --> 00:38:58,760
Speaker 3: But she taught me a lot.

884
00:38:58,960 --> 00:39:00,880
Speaker 4: It's kind of sounds some of the stuff you know,

885
00:39:00,920 --> 00:39:02,520
Speaker 4: that I got from her is like just not working

886
00:39:02,520 --> 00:39:04,560
Speaker 4: on with everybody. So that's why, like a lot of

887
00:39:04,600 --> 00:39:06,359
Speaker 4: times until to this day, I kind of like turned

888
00:39:06,400 --> 00:39:07,440
Speaker 4: down a lot of projects.

889
00:39:09,120 --> 00:39:11,239
Speaker 3: It was just not you know, horn your name out

890
00:39:11,280 --> 00:39:13,120
Speaker 3: basically things like that.

891
00:39:13,160 --> 00:39:15,880
Speaker 4: Because I would call her at that time when we

892
00:39:15,880 --> 00:39:18,560
Speaker 4: were you know, with each other often and say, hey,

893
00:39:18,760 --> 00:39:20,640
Speaker 4: I just left this label and they want this, and

894
00:39:20,680 --> 00:39:24,360
Speaker 4: then she's like no, no offense, no meaning no offense

895
00:39:24,400 --> 00:39:26,880
Speaker 4: to them, And then she broke down why and some

896
00:39:26,960 --> 00:39:29,719
Speaker 4: of these people got names, you know, but she just

897
00:39:29,719 --> 00:39:30,759
Speaker 4: was like that we ain't doing that.

898
00:39:32,480 --> 00:39:33,600
Speaker 3: I'm here to learn. Let's go.

899
00:39:34,280 --> 00:39:38,440
Speaker 2: Yeah, you also work with Dallas Austin, Right, yeah, and

900
00:39:38,560 --> 00:39:42,200
Speaker 2: who what what producer have you worked with that did

901
00:39:42,239 --> 00:39:45,279
Speaker 2: you believe that had the most impact on your career.

902
00:39:49,040 --> 00:39:56,240
Speaker 3: Impact? You know what, who's a unknown known Rick Knowles?

903
00:39:58,080 --> 00:40:01,080
Speaker 4: Rick Knowles, Yeah, he's a he's he's more of a

904
00:40:01,360 --> 00:40:05,600
Speaker 4: in the UK market, but he's like La Santa Monica.

905
00:40:06,239 --> 00:40:09,120
Speaker 4: We did, we did some stuff. We did a record

906
00:40:09,160 --> 00:40:11,680
Speaker 4: call back to the music for a vv Brown. She

907
00:40:11,760 --> 00:40:14,440
Speaker 4: was a Vanessa Brown. She was she had a conflict

908
00:40:14,440 --> 00:40:17,120
Speaker 4: in her whole thing. She was signed to Polydor or

909
00:40:17,160 --> 00:40:21,279
Speaker 4: something like that in the UK and she had like

910
00:40:21,320 --> 00:40:24,080
Speaker 4: three labels like in a scope, you know, in whatever,

911
00:40:24,080 --> 00:40:26,400
Speaker 4: so that became a conflict. But we did what was

912
00:40:26,440 --> 00:40:29,319
Speaker 4: supposed to be her single at that time and it

913
00:40:29,360 --> 00:40:30,560
Speaker 4: was a nice experience with him.

914
00:40:30,640 --> 00:40:31,120
Speaker 3: Learned a lot.

915
00:40:31,239 --> 00:40:33,719
Speaker 4: I would just off top, but I think everybody that

916
00:40:33,760 --> 00:40:38,640
Speaker 4: I've worked with, Rodney Jerkins man, I mean yeah, I

917
00:40:38,680 --> 00:40:42,359
Speaker 4: would say Rodney, Yeah, yeah, yeah, it's a beast.

918
00:40:42,880 --> 00:40:45,160
Speaker 3: Rodney Rodney Yeah.

919
00:40:45,560 --> 00:40:49,520
Speaker 4: Just his musical like ability that was, you know how

920
00:40:49,560 --> 00:40:52,080
Speaker 4: he could just go in play everything.

921
00:40:52,560 --> 00:40:54,920
Speaker 2: What's his energy like when he's making the beast because

922
00:40:54,920 --> 00:40:59,080
Speaker 2: some some he acquired and it just just like a

923
00:40:59,120 --> 00:41:02,160
Speaker 2: mad scientist, just moving stuff and then some of them

924
00:41:02,160 --> 00:41:05,879
Speaker 2: black n end up moving around and stay back.

925
00:41:05,920 --> 00:41:08,799
Speaker 3: He's laid back, but just control the heat. Yeah.

926
00:41:09,200 --> 00:41:12,319
Speaker 2: Yeah, is that how Dallas Austin is too, because he

927
00:41:12,360 --> 00:41:14,560
Speaker 2: has that laid back the meaning.

928
00:41:14,640 --> 00:41:16,600
Speaker 4: We were working on Black when I was out there

929
00:41:16,600 --> 00:41:19,200
Speaker 4: with him, and then he had JT money at that time.

930
00:41:19,560 --> 00:41:20,759
Speaker 4: We're working on that as well.

931
00:41:21,520 --> 00:41:22,120
Speaker 3: Just I was just.

932
00:41:22,120 --> 00:41:24,000
Speaker 4: Getting in what I fit in, So you know, wherever

933
00:41:24,080 --> 00:41:27,120
Speaker 4: I get in, I'm doing songs, doing records whatever. But yeah,

934
00:41:27,160 --> 00:41:29,440
Speaker 4: that was that was That's what I you know, to

935
00:41:29,520 --> 00:41:30,879
Speaker 4: come up was like that, and I think you still

936
00:41:30,880 --> 00:41:32,799
Speaker 4: should do that now as if you're trying to come

937
00:41:32,840 --> 00:41:35,120
Speaker 4: up as a producer, you need to get in where

938
00:41:35,120 --> 00:41:37,440
Speaker 4: you're gonna fit in. Try not to commit. You know,

939
00:41:37,440 --> 00:41:39,080
Speaker 4: people make you, try to lock you in, but just

940
00:41:39,080 --> 00:41:40,680
Speaker 4: try not to commit and just keep moving.

941
00:41:41,800 --> 00:41:45,400
Speaker 2: Go to boys. Reloaded podcasts will be right back after spot.

942
00:41:52,400 --> 00:41:55,080
Speaker 2: Let's talk about some of your business endeavors. Man, Like

943
00:41:55,280 --> 00:41:59,560
Speaker 2: you are a serious business man. I mean you you

944
00:41:59,760 --> 00:42:02,720
Speaker 2: got your hands and a lot of a lot of stuff. Yeah,

945
00:42:03,160 --> 00:42:06,520
Speaker 2: what what are you doing right now that you can

946
00:42:06,520 --> 00:42:08,080
Speaker 2: brag about?

947
00:42:08,480 --> 00:42:12,160
Speaker 4: I'm helping artists actually, as well as other companies and

948
00:42:12,600 --> 00:42:16,879
Speaker 4: my girls run like e comm businesses. So I'm showing

949
00:42:16,920 --> 00:42:19,880
Speaker 4: them how to make money, still be at home, you know,

950
00:42:19,960 --> 00:42:22,640
Speaker 4: and not be stressed, so to say. So we've been

951
00:42:22,760 --> 00:42:26,440
Speaker 4: I've been teaching them skills from you know, just online marketing,

952
00:42:26,920 --> 00:42:28,600
Speaker 4: you know, everything that's going to take to market that

953
00:42:29,360 --> 00:42:32,799
Speaker 4: finding products, you know, and then exploiting those products on

954
00:42:32,800 --> 00:42:35,920
Speaker 4: the different various platforms and then getting a bunch of sales.

955
00:42:35,920 --> 00:42:39,000
Speaker 4: Can you be amazed how you know one hundred thousand

956
00:42:39,000 --> 00:42:41,719
Speaker 4: could just rack up just from twenty dollars sales or

957
00:42:42,000 --> 00:42:43,839
Speaker 4: two hundred dollars sales. It just is what it is.

958
00:42:43,880 --> 00:42:47,040
Speaker 4: So right now, that's that. But you know, if you

959
00:42:47,080 --> 00:42:49,799
Speaker 4: know me, I've been in you know, real estate things

960
00:42:49,840 --> 00:42:53,440
Speaker 4: like that, and all of that has its ebbs and flow.

961
00:42:53,560 --> 00:42:57,120
Speaker 3: You know, it's it's, uh, look at what's happening right now.

962
00:42:58,000 --> 00:42:58,600
Speaker 3: I went through that.

963
00:42:58,680 --> 00:43:04,320
Speaker 2: Yeah, yeah, let's say five hundred dollars. I want to

964
00:43:04,360 --> 00:43:09,880
Speaker 2: get into the e commerce business. What's a good lane

965
00:43:09,960 --> 00:43:13,000
Speaker 2: for me? Like, you know, is it is it selling clothes?

966
00:43:13,160 --> 00:43:14,880
Speaker 2: Is it selling products? On Amazon?

967
00:43:15,760 --> 00:43:18,000
Speaker 4: Well here's the issue with Amazon's let's start there, little

968
00:43:18,000 --> 00:43:20,960
Speaker 4: start and stop. We actually started on Amazon. One of

969
00:43:21,000 --> 00:43:25,640
Speaker 4: the issues that people don't widely discuss is that with Amazon,

970
00:43:25,719 --> 00:43:29,880
Speaker 4: you're not going to keep or customer retention, so the

971
00:43:29,920 --> 00:43:32,920
Speaker 4: customer's information, they keep that, so you don't receive any

972
00:43:32,920 --> 00:43:34,759
Speaker 4: of that. So you may find, you know, a water

973
00:43:34,800 --> 00:43:38,200
Speaker 4: bottle and it may sell a lot. They're gonna hit

974
00:43:38,239 --> 00:43:40,520
Speaker 4: you with the fees and everything else, and then once

975
00:43:40,560 --> 00:43:44,600
Speaker 4: that product is selling, they gonna compete with you. They're

976
00:43:44,600 --> 00:43:45,920
Speaker 4: gonna sell about themselves.

977
00:43:45,960 --> 00:43:46,120
Speaker 3: Yeah.

978
00:43:46,520 --> 00:43:48,960
Speaker 4: Yeah, so you and that playground. So that's the issue

979
00:43:48,960 --> 00:43:50,799
Speaker 4: with it. So, yeah, you could make a little money there.

980
00:43:50,840 --> 00:43:52,840
Speaker 4: You probably make a lot of money, but it's not

981
00:43:53,280 --> 00:43:55,440
Speaker 4: it's not long. You're not building a brand or something

982
00:43:55,480 --> 00:43:56,800
Speaker 4: that you could turn around and sells. So with the

983
00:43:56,840 --> 00:44:00,960
Speaker 4: five hundred, we would it's not really what your passion

984
00:44:01,040 --> 00:44:04,520
Speaker 4: or anything is because what you're passionate about may not sell, right,

985
00:44:04,840 --> 00:44:06,799
Speaker 4: So we're going to find, uh, you know, if you

986
00:44:06,880 --> 00:44:08,840
Speaker 4: just want to do a winning product, you know, I

987
00:44:08,840 --> 00:44:11,080
Speaker 4: would show you ways to find that winning product.

988
00:44:11,280 --> 00:44:12,680
Speaker 3: There's apps and everything for that.

989
00:44:12,800 --> 00:44:17,120
Speaker 4: Now we start you on some e commerce site, you know,

990
00:44:17,160 --> 00:44:20,200
Speaker 4: Shopify or whatever, or we can build your own site,

991
00:44:20,480 --> 00:44:21,920
Speaker 4: you know, on your own HTML.

992
00:44:22,080 --> 00:44:24,359
Speaker 2: You know, what's the most economical way to do it

993
00:44:24,840 --> 00:44:26,719
Speaker 2: up up front, because you can always.

994
00:44:26,440 --> 00:44:30,560
Speaker 4: Shop yeah, shopify and drop shipping or something like that,

995
00:44:30,800 --> 00:44:32,440
Speaker 4: and then find a winning product and then you can

996
00:44:32,560 --> 00:44:33,400
Speaker 4: just start.

997
00:44:34,239 --> 00:44:35,880
Speaker 3: If you want to brand it with your own you

998
00:44:35,920 --> 00:44:36,760
Speaker 3: can do that as well.

999
00:44:36,880 --> 00:44:41,160
Speaker 2: Why not just go to let's say Costco or Sam's

1000
00:44:41,160 --> 00:44:43,920
Speaker 2: Club and buy buy the products that's selling the most

1001
00:44:44,400 --> 00:44:47,839
Speaker 2: and then ship them to an Amazon warehouse and then

1002
00:44:47,920 --> 00:44:49,040
Speaker 2: get paid like that.

1003
00:44:48,920 --> 00:44:52,640
Speaker 3: Because the same same out the aforementioned it's the same circle.

1004
00:44:52,680 --> 00:44:54,840
Speaker 4: So by the time, so when you go into Amazon,

1005
00:44:54,880 --> 00:44:58,920
Speaker 4: you have to do Amazon uh fulfillment by Amazon, So

1006
00:44:58,960 --> 00:45:00,799
Speaker 4: you have to pay for the cube square foot on

1007
00:45:00,800 --> 00:45:03,120
Speaker 4: that that what you're using for the warehouse space.

1008
00:45:03,680 --> 00:45:08,200
Speaker 2: Right, Oh, they make the merchants pay for the space

1009
00:45:08,360 --> 00:45:12,560
Speaker 2: that the products take up. Why not, absolutely, So.

1010
00:45:12,480 --> 00:45:13,399
Speaker 3: You're paying for the space.

1011
00:45:13,440 --> 00:45:17,200
Speaker 2: So you just can't have two thousand books just sitting

1012
00:45:16,680 --> 00:45:19,440
Speaker 2: on and they're not selling or whatever you.

1013
00:45:19,480 --> 00:45:22,120
Speaker 3: Pay unless they change your pass.

1014
00:45:22,200 --> 00:45:27,240
Speaker 2: You're paying for that real estate and you're paying them

1015
00:45:27,320 --> 00:45:30,279
Speaker 2: for to sell and ship. Yeah for a year.

1016
00:45:30,320 --> 00:45:31,960
Speaker 4: Yeah, all that's you're going to put in your price though,

1017
00:45:32,320 --> 00:45:33,920
Speaker 4: so you'll make it back through your you know, you

1018
00:45:34,000 --> 00:45:34,359
Speaker 4: make it.

1019
00:45:34,320 --> 00:45:37,120
Speaker 3: Back, so it's not it's not an evil process. It's

1020
00:45:37,160 --> 00:45:40,840
Speaker 3: just that you're not going to retain that customer.

1021
00:45:40,880 --> 00:45:43,000
Speaker 4: And that's what's important because like a lot of times,

1022
00:45:43,280 --> 00:45:45,080
Speaker 4: what I'm showing people that I'm working with, who I'm

1023
00:45:45,080 --> 00:45:48,200
Speaker 4: helping build their brand is that email list.

1024
00:45:48,400 --> 00:45:49,520
Speaker 3: The open rate is still there.

1025
00:45:50,280 --> 00:45:52,880
Speaker 4: It's still especially for musicians, Like when it comes to

1026
00:45:52,920 --> 00:45:55,080
Speaker 4: like some of the musicians I'm working with, the open

1027
00:45:55,160 --> 00:45:55,520
Speaker 4: rate is.

1028
00:45:55,520 --> 00:45:59,440
Speaker 3: Like twenty three that's pretty good on the emails.

1029
00:46:00,320 --> 00:46:02,759
Speaker 2: So now what do you mean by open rate that.

1030
00:46:02,800 --> 00:46:05,040
Speaker 3: People are open and checking the email and reading through it.

1031
00:46:05,160 --> 00:46:07,799
Speaker 4: Okay, yeah, oh yes, there's like a maybe twenty six

1032
00:46:07,840 --> 00:46:11,000
Speaker 4: percent open rate. So you know, every hundred that we

1033
00:46:11,080 --> 00:46:14,240
Speaker 4: send out, twenty six of them open, some people are clicking,

1034
00:46:14,280 --> 00:46:15,440
Speaker 4: there's a great percentage of them.

1035
00:46:15,680 --> 00:46:17,960
Speaker 2: Yeah, and how many of them are actually buying out

1036
00:46:18,000 --> 00:46:19,359
Speaker 2: of that twenty six percent.

1037
00:46:20,280 --> 00:46:23,440
Speaker 4: It's a good I'd take three to seven percent from there,

1038
00:46:24,560 --> 00:46:27,520
Speaker 4: which is a good return because we just keep sending

1039
00:46:27,560 --> 00:46:29,120
Speaker 4: because you you know the ones who didn't.

1040
00:46:29,600 --> 00:46:31,520
Speaker 3: There's there's funnels that we put in place.

1041
00:46:31,600 --> 00:46:34,000
Speaker 4: So and if you ever noticed how you would probably

1042
00:46:34,000 --> 00:46:36,480
Speaker 4: on a website and then you get an email or

1043
00:46:36,520 --> 00:46:38,839
Speaker 4: something saying, hey, you know, we'll take five percent off

1044
00:46:38,880 --> 00:46:41,600
Speaker 4: of this because you know who want you to come

1045
00:46:41,600 --> 00:46:42,399
Speaker 4: back blah blah blah.

1046
00:46:42,400 --> 00:46:43,920
Speaker 3: So we have those funnels in place to bring these

1047
00:46:43,920 --> 00:46:44,399
Speaker 3: people back.

1048
00:46:44,680 --> 00:46:47,080
Speaker 4: But that's what I'm saying, Like, when we capture this

1049
00:46:47,160 --> 00:46:51,319
Speaker 4: information from the sms, meaning their their phone numbers all

1050
00:46:51,320 --> 00:46:57,240
Speaker 4: the way to the email addresses, we're able to retarget them.

1051
00:46:57,480 --> 00:46:59,839
Speaker 3: I can create lookalike audiences for them. So what is that?

1052
00:47:00,080 --> 00:47:03,120
Speaker 3: What does that mean? Everything?

1053
00:47:03,520 --> 00:47:06,319
Speaker 4: Or your characteristics when it comes to you online, even

1054
00:47:06,360 --> 00:47:09,200
Speaker 4: your demographics of you know who you are, all that

1055
00:47:10,120 --> 00:47:15,040
Speaker 4: it's online trusting belief. So if I'm looking for someone

1056
00:47:15,080 --> 00:47:19,080
Speaker 4: like yourself, these systems, their algorithms have an ability to

1057
00:47:19,160 --> 00:47:22,720
Speaker 4: go produce a million or five million of you who's

1058
00:47:22,920 --> 00:47:26,880
Speaker 4: likely to buy, and you know, the law of averages

1059
00:47:26,960 --> 00:47:28,000
Speaker 4: is going to just exist with that.

1060
00:47:28,800 --> 00:47:29,080
Speaker 3: Yeah.

1061
00:47:29,120 --> 00:47:31,520
Speaker 4: So I just found it being real easy, you know,

1062
00:47:31,640 --> 00:47:34,400
Speaker 4: to go into e comm We are my girls, my

1063
00:47:34,400 --> 00:47:36,880
Speaker 4: wife and myself. We went in about twenty eighteen and

1064
00:47:36,920 --> 00:47:39,839
Speaker 4: we've grown run a few brands or we're starting you know.

1065
00:47:40,160 --> 00:47:43,120
Speaker 2: Nice. Yeah nice. That's good money, man. That internet money

1066
00:47:43,160 --> 00:47:44,200
Speaker 2: is some good money.

1067
00:47:43,880 --> 00:47:44,520
Speaker 3: Man, it is.

1068
00:47:44,920 --> 00:47:51,600
Speaker 2: Yeah. Both you and I have had moments in MLM

1069
00:47:51,760 --> 00:47:54,120
Speaker 2: in the past. Are you still doing mL.

1070
00:47:56,360 --> 00:47:57,680
Speaker 3: And so so here's the thing.

1071
00:47:58,719 --> 00:48:00,640
Speaker 4: As you may know, I think I got you into one.

1072
00:48:03,600 --> 00:48:07,160
Speaker 4: I'm still doing it, but not meaning that there's requirements

1073
00:48:07,160 --> 00:48:10,360
Speaker 4: to keep in uh in your your your income.

1074
00:48:10,920 --> 00:48:13,840
Speaker 2: But one of the companies that still in one of

1075
00:48:13,880 --> 00:48:17,160
Speaker 2: them from the past. Yeah, you're still getting residuals from that,

1076
00:48:17,160 --> 00:48:19,040
Speaker 2: That's what I'm talking about. So you still have to

1077
00:48:19,080 --> 00:48:19,560
Speaker 2: hustle it.

1078
00:48:19,960 --> 00:48:23,200
Speaker 4: Well, I have to keep a customer in every ninety days,

1079
00:48:23,320 --> 00:48:25,440
Speaker 4: so making sure I meet that minimum requirement.

1080
00:48:25,840 --> 00:48:28,799
Speaker 2: Yeah, so what kind of residual that is that?

1081
00:48:28,920 --> 00:48:30,920
Speaker 3: Looking like I'm a six figure earner in there.

1082
00:48:31,040 --> 00:48:33,839
Speaker 2: So yeah, so still six figures a year.

1083
00:48:33,960 --> 00:48:35,560
Speaker 3: It's it's reduced significantly.

1084
00:48:35,600 --> 00:48:38,480
Speaker 4: We need to look into why, but it's it's uh,

1085
00:48:38,560 --> 00:48:40,840
Speaker 4: it's significant people.

1086
00:48:41,680 --> 00:48:45,239
Speaker 2: Yeah, I think so, and then you're not working it. Yeah,

1087
00:48:45,320 --> 00:48:49,280
Speaker 2: exactly so front either, so numbers probably getting smaller.

1088
00:48:49,360 --> 00:48:51,520
Speaker 4: Yeah, but you got to realize that company, that that

1089
00:48:51,560 --> 00:48:55,680
Speaker 4: business I worked for six months, I worked for six months,

1090
00:48:55,719 --> 00:48:58,680
Speaker 4: only worked six months and as you see, I mean, hey,

1091
00:48:59,080 --> 00:49:00,319
Speaker 4: screw a nice team, damn.

1092
00:49:00,600 --> 00:49:00,759
Speaker 3: Yeah.

1093
00:49:00,760 --> 00:49:03,560
Speaker 4: And that was what like eight yeah, two thousand and

1094
00:49:03,600 --> 00:49:07,759
Speaker 4: eight nine, so aroun there Yeah, yeah, it's still today checks.

1095
00:49:08,280 --> 00:49:09,319
Speaker 3: Yeah, that's a good thing.

1096
00:49:09,800 --> 00:49:12,799
Speaker 4: So I know some people are against m Alumi, but

1097
00:49:12,880 --> 00:49:15,520
Speaker 4: this obviously, this particular one we're talking about, which we're

1098
00:49:15,520 --> 00:49:20,239
Speaker 4: not mentioning it was. It wasn't a product, you know,

1099
00:49:20,280 --> 00:49:22,120
Speaker 4: it was a product on like any other let's just say,

1100
00:49:22,160 --> 00:49:26,400
Speaker 4: like that for a service, you know. So therefore it

1101
00:49:26,480 --> 00:49:28,200
Speaker 4: made all the sense to do it. I think that's

1102
00:49:28,239 --> 00:49:30,640
Speaker 4: even why you saw it. It was like this makes sense. Yeah,

1103
00:49:30,840 --> 00:49:31,520
Speaker 4: it's a must have.

1104
00:49:32,600 --> 00:49:35,560
Speaker 2: Yeah, we go yeah, yeah, man, I take a chance

1105
00:49:35,600 --> 00:49:38,719
Speaker 2: on business, like I don't gamble. I don't do the

1106
00:49:38,760 --> 00:49:42,680
Speaker 2: regular gambling like I'm not I'm not going to Vegas

1107
00:49:42,719 --> 00:49:47,360
Speaker 2: to play. I'm not shooting no craps, I'm not playing

1108
00:49:47,520 --> 00:49:50,239
Speaker 2: black jack, and I've done that in the past, but

1109
00:49:50,320 --> 00:49:52,960
Speaker 2: I'm not doing none of that. I haven't did that

1110
00:49:53,160 --> 00:49:56,880
Speaker 2: chance gambling like that in over twenty years. But I

1111
00:49:56,920 --> 00:50:01,759
Speaker 2: will gamble on business. And I think that one of

1112
00:50:01,760 --> 00:50:05,440
Speaker 2: the huge misconceptions in business is people think that it's

1113
00:50:05,440 --> 00:50:09,120
Speaker 2: supposed to be easy. They think it and they think

1114
00:50:09,440 --> 00:50:11,320
Speaker 2: it's not supposed to be a risk.

1115
00:50:11,920 --> 00:50:13,400
Speaker 3: Well, not only that at the time.

1116
00:50:14,960 --> 00:50:18,840
Speaker 4: If I didn't have an understanding or just you know, family,

1117
00:50:19,800 --> 00:50:21,920
Speaker 4: because it would just be a problem. I can tell

1118
00:50:21,920 --> 00:50:24,480
Speaker 4: you that because I put a lot of hours into this,

1119
00:50:24,640 --> 00:50:28,239
Speaker 4: Like even right now with one of our businesses, it

1120
00:50:28,360 --> 00:50:31,400
Speaker 4: started as you know, me the girl's wife, and it

1121
00:50:31,440 --> 00:50:33,239
Speaker 4: now seemed like it's just me and then my wife

1122
00:50:33,360 --> 00:50:36,640
Speaker 4: kind of like I'm gonna help you, right, But it's

1123
00:50:36,719 --> 00:50:40,600
Speaker 4: grown so much and the income has gotten like every

1124
00:50:40,600 --> 00:50:42,680
Speaker 4: time I set a goal, say you know what, you know,

1125
00:50:42,760 --> 00:50:44,400
Speaker 4: maybe we can get here, we get it.

1126
00:50:44,800 --> 00:50:45,920
Speaker 3: So it's to the point where I had.

1127
00:50:45,880 --> 00:50:51,239
Speaker 4: To cut stop my ads because we would implode. Damn yeah,

1128
00:50:51,560 --> 00:50:53,640
Speaker 4: because we can't handle the the you know.

1129
00:50:53,640 --> 00:50:53,920
Speaker 3: What I mean.

1130
00:50:53,920 --> 00:50:56,000
Speaker 4: So we had to really cap it, you know, you know,

1131
00:50:56,080 --> 00:50:57,440
Speaker 4: say you know what I mean. I want to put

1132
00:50:57,440 --> 00:50:58,440
Speaker 4: a number on it, but you.

1133
00:50:58,400 --> 00:51:00,319
Speaker 3: Know, we had to cap it where we ca right

1134
00:51:00,360 --> 00:51:01,240
Speaker 3: now because we don't.

1135
00:51:01,080 --> 00:51:03,759
Speaker 2: Have so why not skill? Why what ask people there?

1136
00:51:03,800 --> 00:51:04,000
Speaker 3: You go?

1137
00:51:04,080 --> 00:51:06,239
Speaker 4: So right now I'm looking into doing some vas and

1138
00:51:06,239 --> 00:51:07,799
Speaker 4: so forth and on. But some of the products that

1139
00:51:07,840 --> 00:51:12,319
Speaker 4: we're selling take it's not just buy this bottle and go.

1140
00:51:12,480 --> 00:51:15,200
Speaker 4: I need to take some information from you, you know

1141
00:51:15,239 --> 00:51:17,520
Speaker 4: what I'm saying. So let's say if it's a specialty item,

1142
00:51:18,040 --> 00:51:19,880
Speaker 4: or let's just throw out some random let's say it's

1143
00:51:19,880 --> 00:51:22,080
Speaker 4: a shirt in your name, is supposed to be on it, right,

1144
00:51:22,160 --> 00:51:23,600
Speaker 4: So I need to get your name, I need to

1145
00:51:23,600 --> 00:51:26,400
Speaker 4: get this, you know, the different measurements from you for

1146
00:51:26,520 --> 00:51:29,359
Speaker 4: some of these items. So every if it's one hundred

1147
00:51:29,440 --> 00:51:32,080
Speaker 4: sells today, that's one hundred phone calls. And you know,

1148
00:51:32,080 --> 00:51:37,200
Speaker 4: everybody answering their phone, so that's another issue. So you know,

1149
00:51:37,320 --> 00:51:39,440
Speaker 4: just get in touch with people, texting them, calling them,

1150
00:51:39,480 --> 00:51:41,560
Speaker 4: all that good stuff, just to make sure you know so.

1151
00:51:41,640 --> 00:51:44,319
Speaker 4: But I find myself doing a lot of that. So

1152
00:51:44,400 --> 00:51:47,400
Speaker 4: now yes, answering that, why not? You know, we're at

1153
00:51:47,400 --> 00:51:49,360
Speaker 4: that point now. I just had to see some consistency

1154
00:51:49,400 --> 00:51:53,480
Speaker 4: because when you step into this game as an entrepreneur

1155
00:51:54,239 --> 00:51:56,719
Speaker 4: of e commerce, the easiest thing is to try to

1156
00:51:56,800 --> 00:51:59,399
Speaker 4: run everything yourself or learn as much. So that's when

1157
00:51:59,400 --> 00:52:02,000
Speaker 4: I talked about like teaching them things about marketing. They

1158
00:52:02,000 --> 00:52:03,799
Speaker 4: don't necessarily want to do some of this, but I'm

1159
00:52:03,800 --> 00:52:06,840
Speaker 4: saying these are skills that if this company, we decided

1160
00:52:06,840 --> 00:52:09,359
Speaker 4: to stop that company or that company, you now had

1161
00:52:09,360 --> 00:52:11,480
Speaker 4: that skill that you can go do it for will

1162
00:52:11,480 --> 00:52:14,319
Speaker 4: It Y or whoever else, whether he was marketing his

1163
00:52:14,480 --> 00:52:17,719
Speaker 4: music or whatever. Marketing is marketing. It's just you know

1164
00:52:17,960 --> 00:52:20,640
Speaker 4: how and where, So learning how to market in these places.

1165
00:52:20,680 --> 00:52:27,120
Speaker 4: But bringing this back up overall, it takes a lot

1166
00:52:27,160 --> 00:52:29,920
Speaker 4: of time. And when you're sitting online and somebody telling

1167
00:52:29,960 --> 00:52:32,719
Speaker 4: you how easy E comm is, they line, they tail on.

1168
00:52:33,719 --> 00:52:34,840
Speaker 3: It's a lot of time.

1169
00:52:35,160 --> 00:52:36,000
Speaker 2: They're trying to get that.

1170
00:52:37,960 --> 00:52:39,640
Speaker 4: Yeah, they're trying to get that bag out of you,

1171
00:52:39,680 --> 00:52:41,480
Speaker 4: which some of them are deserving. They give you some

1172
00:52:41,480 --> 00:52:43,719
Speaker 4: good information, but some is just regurgitate. They just learned

1173
00:52:43,719 --> 00:52:46,640
Speaker 4: it while watching the last video repackage it. You know,

1174
00:52:46,719 --> 00:52:48,719
Speaker 4: probably bought some PLR you understand what that is?

1175
00:52:49,719 --> 00:52:51,480
Speaker 2: I think, hold on, let me think, if I let

1176
00:52:51,520 --> 00:52:53,600
Speaker 2: me see if I can get this p L R

1177
00:52:56,640 --> 00:52:58,000
Speaker 2: p L Are.

1178
00:53:00,040 --> 00:53:02,840
Speaker 3: You the first one say private? Yeah, so L is

1179
00:53:02,920 --> 00:53:03,840
Speaker 3: listing label.

1180
00:53:04,400 --> 00:53:07,840
Speaker 2: Oh damn, now I got and I got the R

1181
00:53:07,920 --> 00:53:13,880
Speaker 2: left I got, I got private label. Who you almost

1182
00:53:13,920 --> 00:53:25,280
Speaker 2: had private label? It's not retail private label, not registered

1183
00:53:25,360 --> 00:53:26,360
Speaker 2: private label.

1184
00:53:27,400 --> 00:53:29,160
Speaker 3: You right there, you're about to sput it out.

1185
00:53:31,000 --> 00:53:31,279
Speaker 2: All right?

1186
00:53:31,320 --> 00:53:32,240
Speaker 3: What rights?

1187
00:53:32,520 --> 00:53:33,120
Speaker 2: Right? Okay?

1188
00:53:33,280 --> 00:53:37,399
Speaker 4: So you could have created an entire package and you're

1189
00:53:37,400 --> 00:53:39,440
Speaker 4: giving me the ability to white label it or whatever,

1190
00:53:39,520 --> 00:53:41,640
Speaker 4: you know, just put my name on it and sell it.

1191
00:53:41,640 --> 00:53:42,080
Speaker 3: His mind.

1192
00:53:42,280 --> 00:53:44,719
Speaker 4: So a lot of that I'm seeing, even to the

1193
00:53:44,760 --> 00:53:47,359
Speaker 4: point where I bought to the same thing from two

1194
00:53:47,360 --> 00:53:50,319
Speaker 4: different people, like and I had to give him money

1195
00:53:50,320 --> 00:53:52,160
Speaker 4: back on it, you know, and is what it is

1196
00:53:52,400 --> 00:53:54,800
Speaker 4: because when you're saying I bought, yeah, we had to

1197
00:53:54,800 --> 00:53:57,080
Speaker 4: step in here and start educating myself. Will be be

1198
00:53:57,239 --> 00:53:59,960
Speaker 4: educated through you know, those masters around and so far.

1199
00:54:00,040 --> 00:54:02,440
Speaker 3: And some people want them back for their services. We

1200
00:54:02,480 --> 00:54:03,719
Speaker 3: ain't talking about nothing cheap.

1201
00:54:03,719 --> 00:54:06,320
Speaker 4: Like the first one I almost got in they wanted

1202
00:54:06,360 --> 00:54:09,240
Speaker 4: like thirty four thousand dollars to learn Amazon.

1203
00:54:11,920 --> 00:54:12,120
Speaker 3: Yeah.

1204
00:54:12,160 --> 00:54:13,279
Speaker 4: I was about to give it to him. I was

1205
00:54:13,320 --> 00:54:15,920
Speaker 4: like right there because they had some guarantees.

1206
00:54:15,520 --> 00:54:18,520
Speaker 2: Because you're gonna make millions. Thirty four thousand ain't nothing

1207
00:54:18,600 --> 00:54:20,320
Speaker 2: if you you know, if you got it, if you

1208
00:54:20,400 --> 00:54:22,200
Speaker 2: got that kind of money, and they tell you're gonna.

1209
00:54:22,000 --> 00:54:25,680
Speaker 4: Make money, yeah, they'll financially give me.

1210
00:54:27,320 --> 00:54:30,040
Speaker 2: They'll financial for what they say, give me two thousand

1211
00:54:30,040 --> 00:54:30,359
Speaker 2: a month.

1212
00:54:30,640 --> 00:54:32,319
Speaker 3: Uh no, not by yourself.

1213
00:54:32,360 --> 00:54:33,840
Speaker 4: They're gonna put you with a bank or get you

1214
00:54:33,880 --> 00:54:35,560
Speaker 4: some credit cards and pull it off of there. They

1215
00:54:35,560 --> 00:54:39,600
Speaker 4: got all kinds of ways, man. What Yeah, they ain't playing. Yeah, yeah,

1216
00:54:39,600 --> 00:54:41,040
Speaker 4: they're gonna show you how to get some line of credit.

1217
00:54:41,040 --> 00:54:43,160
Speaker 4: They're gonna pull it right off of their financing like that.

1218
00:54:43,600 --> 00:54:47,160
Speaker 2: Yeah. Yeah, but oh that's how yeah yeah, because now

1219
00:54:47,200 --> 00:54:49,960
Speaker 2: in your mind you're thinking like, well I can get

1220
00:54:49,960 --> 00:54:51,560
Speaker 2: that up because I'm gonna be making so much money.

1221
00:54:51,600 --> 00:54:52,920
Speaker 3: That's gonna cut. That's the trick for it.

1222
00:54:53,000 --> 00:54:53,800
Speaker 2: It's gonna cut.

1223
00:54:54,560 --> 00:54:57,120
Speaker 3: By yourself in debt. Man. Yeah what I'm saying, Yeah,

1224
00:54:57,320 --> 00:55:00,799
Speaker 3: like no joke. Yeah yeah. So it's like that, but.

1225
00:55:01,160 --> 00:55:05,919
Speaker 4: It's that world is so good because there's no limits

1226
00:55:05,960 --> 00:55:09,560
Speaker 4: on you know, what you can sell and where you

1227
00:55:09,600 --> 00:55:12,719
Speaker 4: can be. You know, my first my first experience in

1228
00:55:12,760 --> 00:55:16,280
Speaker 4: there was actually before that on eBay and I found

1229
00:55:16,280 --> 00:55:22,520
Speaker 4: myself somehow selling women's adult toys. But I wasn't individually

1230
00:55:22,560 --> 00:55:25,359
Speaker 4: selling them. I found a supplier through like Ali bah Bah,

1231
00:55:26,000 --> 00:55:29,480
Speaker 4: and I was bolk selling these things, you know, just

1232
00:55:29,880 --> 00:55:30,480
Speaker 4: the whole box.

1233
00:55:30,480 --> 00:55:31,000
Speaker 3: It's called a lot.

1234
00:55:31,040 --> 00:55:33,560
Speaker 2: They used to call it business business. Yeah.

1235
00:55:33,600 --> 00:55:35,560
Speaker 3: Well whoever was bonding they were buying it. Yeah, I

1236
00:55:35,640 --> 00:55:38,000
Speaker 3: was just on ebase. I don't know my but what

1237
00:55:38,160 --> 00:55:40,520
Speaker 3: happened is the supplier.

1238
00:55:42,040 --> 00:55:46,759
Speaker 4: They realized he's ordering quite a bit and fast, and

1239
00:55:46,800 --> 00:55:49,239
Speaker 4: they realized, oh no, they ain't do that.

1240
00:55:49,280 --> 00:55:53,239
Speaker 3: They did it worse. They put the product on eBay.

1241
00:55:52,920 --> 00:55:57,840
Speaker 4: Themselves and undercut me when they found Yeah, so I

1242
00:55:57,880 --> 00:56:00,800
Speaker 4: had to stop it because I couldn't compete with whoever

1243
00:56:00,920 --> 00:56:02,080
Speaker 4: was buying this stuff from me.

1244
00:56:02,760 --> 00:56:04,839
Speaker 3: Now that can get it in my price or lower. Yeah,

1245
00:56:05,120 --> 00:56:06,040
Speaker 3: and that's what happened.

1246
00:56:06,480 --> 00:56:09,759
Speaker 4: So that was in twenty fifteen, twenty fourteen, fifteen, Yeah,

1247
00:56:09,800 --> 00:56:11,879
Speaker 4: and then by the circle back in eighteen. That's when

1248
00:56:11,880 --> 00:56:14,759
Speaker 4: I was like, yo, let's let's do this Amazon thing.

1249
00:56:14,880 --> 00:56:18,839
Speaker 4: And then we just started finding Shopify doing our own stores,

1250
00:56:19,520 --> 00:56:21,840
Speaker 4: and then we started doing print on demand, which is

1251
00:56:21,880 --> 00:56:24,200
Speaker 4: basically like.

1252
00:56:24,440 --> 00:56:25,840
Speaker 3: I mean, I can do anything on print on the

1253
00:56:25,840 --> 00:56:28,040
Speaker 3: mand just like like this.

1254
00:56:28,040 --> 00:56:30,200
Speaker 4: This was print on the man. It's a whole other backband,

1255
00:56:30,480 --> 00:56:31,960
Speaker 4: you know what I'm saying. This is one of the

1256
00:56:32,200 --> 00:56:34,480
Speaker 4: brands that I got for this rapper out of Jamaica,

1257
00:56:35,080 --> 00:56:38,320
Speaker 4: and he's been internationally selling that and doing doing a

1258
00:56:38,360 --> 00:56:40,279
Speaker 4: great job with it too. So we're building up his

1259
00:56:40,320 --> 00:56:41,319
Speaker 4: brand and stuff like that.

1260
00:56:41,440 --> 00:56:44,080
Speaker 2: Hold it up again, yeah, hold it up to catch

1261
00:56:44,080 --> 00:56:50,399
Speaker 2: it on the camera. Polishing polished. Yeah, that's nice man.

1262
00:56:50,520 --> 00:56:54,480
Speaker 3: Thanks. So yeah, this guy he was you know, I'll

1263
00:56:54,520 --> 00:56:56,400
Speaker 3: share with you some of that apparel as well. But

1264
00:56:56,800 --> 00:56:59,600
Speaker 3: you know, it's all about expansion and not doing too much,

1265
00:56:59,680 --> 00:57:01,279
Speaker 3: you know, like one of the brands we did. We

1266
00:57:01,320 --> 00:57:01,680
Speaker 3: just started.

1267
00:57:01,719 --> 00:57:05,240
Speaker 4: We launched an online magazine and also a physical hard copy.

1268
00:57:05,320 --> 00:57:08,960
Speaker 4: So it's a good way for in this game you

1269
00:57:09,000 --> 00:57:14,280
Speaker 4: want to have what's the options? Were not the options,

1270
00:57:14,160 --> 00:57:19,560
Speaker 4: it's called when when people are what's the word for this?

1271
00:57:21,440 --> 00:57:24,760
Speaker 4: Social proof? So another form of social proof. We decided

1272
00:57:24,800 --> 00:57:28,720
Speaker 4: to with that brand, start magazines and put these magazines

1273
00:57:28,840 --> 00:57:31,880
Speaker 4: like what so in places that like high sit areas

1274
00:57:31,920 --> 00:57:33,440
Speaker 4: like doctor's office, uh, you.

1275
00:57:33,400 --> 00:57:34,200
Speaker 3: Know, on and on and on.

1276
00:57:34,240 --> 00:57:37,120
Speaker 4: So we put these magazines in there people could thumb through.

1277
00:57:37,240 --> 00:57:39,480
Speaker 4: But what they're they're not only looking at great fashion

1278
00:57:40,080 --> 00:57:42,480
Speaker 4: and things that they can buy, got QR codes right there,

1279
00:57:42,600 --> 00:57:48,400
Speaker 4: but they're also seeing customer reviews, real customers, their reviews,

1280
00:57:48,440 --> 00:57:52,040
Speaker 4: their experiences. And with that company, we interview the customers,

1281
00:57:52,640 --> 00:57:54,720
Speaker 4: so even when you get to see it online, you're

1282
00:57:54,720 --> 00:57:57,520
Speaker 4: watching the customers experience. So it's just a different form

1283
00:57:57,720 --> 00:58:01,120
Speaker 4: of uh you know, of that social proof that's necessary

1284
00:58:01,160 --> 00:58:03,480
Speaker 4: to help you sell a product. But we put it

1285
00:58:03,520 --> 00:58:06,040
Speaker 4: in the form of like you know, magazine and things

1286
00:58:06,080 --> 00:58:09,320
Speaker 4: like that, so just you know, coming with a unique twist.

1287
00:58:09,440 --> 00:58:11,080
Speaker 3: It either works or it doesn't. We got to try,

1288
00:58:11,160 --> 00:58:12,160
Speaker 3: you know, I mean, or do it.

1289
00:58:13,080 --> 00:58:15,280
Speaker 4: But yeah, that's but back on the time, It's a

1290
00:58:15,320 --> 00:58:17,320
Speaker 4: lot of time into this I put, man, I feel

1291
00:58:17,320 --> 00:58:20,600
Speaker 4: like twenty hour days sometimes, like no joke into this,

1292
00:58:20,960 --> 00:58:21,160
Speaker 4: you know.

1293
00:58:21,320 --> 00:58:24,160
Speaker 3: So it is what it is, you know, on to

1294
00:58:24,280 --> 00:58:25,720
Speaker 3: the next at the end of the day.

1295
00:58:25,920 --> 00:58:29,200
Speaker 2: Yeah, how long have you and your wife been Marria.

1296
00:58:29,200 --> 00:58:33,320
Speaker 4: Ooh married it since two thousand and five, so yes,

1297
00:58:33,440 --> 00:58:35,040
Speaker 4: eight eighteen years.

1298
00:58:34,840 --> 00:58:39,440
Speaker 2: Eighteen years. Yeah, that's a nice run, man. Yeah. I've

1299
00:58:39,520 --> 00:58:41,400
Speaker 2: been around your family, you know, you seem to have

1300
00:58:41,440 --> 00:58:47,040
Speaker 2: a very you know, nice cohesive, loving family. What do

1301
00:58:47,080 --> 00:58:51,200
Speaker 2: you think about all of this back and forth bantering

1302
00:58:51,280 --> 00:58:54,960
Speaker 2: bickering going on between black men and black women online.

1303
00:58:55,160 --> 00:58:56,160
Speaker 3: There's gonna be the issue.

1304
00:58:57,120 --> 00:58:58,400
Speaker 4: They can say what they want to say, but the

1305
00:58:58,440 --> 00:59:00,720
Speaker 4: reality is they're not moving it, you know, and they

1306
00:59:00,760 --> 00:59:04,040
Speaker 4: could try it and they're gonna just regret it at

1307
00:59:04,080 --> 00:59:06,040
Speaker 4: the end of the day. As a species, I think

1308
00:59:06,040 --> 00:59:08,160
Speaker 4: we need to you know, co mingle and co create

1309
00:59:08,200 --> 00:59:11,480
Speaker 4: and all that good stuff. But I get it because

1310
00:59:11,480 --> 00:59:13,760
Speaker 4: I do have you know, maybe I'm gonna say two

1311
00:59:13,840 --> 00:59:15,560
Speaker 4: thirds now, probably about a half a half of my

1312
00:59:15,600 --> 00:59:18,040
Speaker 4: friends are single, whether it be female or male, and

1313
00:59:18,640 --> 00:59:20,840
Speaker 4: they either tried things before and it didn't work. But

1314
00:59:20,880 --> 00:59:22,760
Speaker 4: it just comes down to like learning how to like

1315
00:59:24,560 --> 00:59:26,520
Speaker 4: be with people, you know, learn how to you know,

1316
00:59:26,720 --> 00:59:28,600
Speaker 4: just agree, learn when to shut the fuck up, all

1317
00:59:28,640 --> 00:59:31,439
Speaker 4: things like that, you know, so, or let somebody play

1318
00:59:31,480 --> 00:59:33,919
Speaker 4: their position. If you didn't notice, even when I said

1319
00:59:33,920 --> 00:59:35,280
Speaker 4: when I was in the studio, if I'm with some

1320
00:59:35,400 --> 00:59:36,440
Speaker 4: if I'm with someone like this.

1321
00:59:36,880 --> 00:59:39,320
Speaker 3: I'm gonna shut up, I'm gonna listen. I'm a play.

1322
00:59:39,440 --> 00:59:40,640
Speaker 3: So it's the same thing, you know.

1323
00:59:40,880 --> 00:59:43,080
Speaker 4: You know, so if you're gonna get this man, let's

1324
00:59:43,120 --> 00:59:44,640
Speaker 4: say from the woman point, if you're gonna give him

1325
00:59:44,640 --> 00:59:45,640
Speaker 4: that floor, give him the floor.

1326
00:59:45,720 --> 00:59:46,880
Speaker 3: Let him even if.

1327
00:59:46,800 --> 00:59:48,880
Speaker 4: You know you could run circles all around this dude.

1328
00:59:49,000 --> 00:59:51,280
Speaker 4: Just let him feel like he you know what I'm saying.

1329
00:59:51,840 --> 00:59:54,840
Speaker 4: Maybe that because when he feel respected that he should

1330
00:59:54,840 --> 00:59:56,720
Speaker 4: be showing it back, you know.

1331
00:59:56,840 --> 00:59:58,640
Speaker 3: So, how do I feel about all this?

1332
00:59:58,840 --> 01:00:01,880
Speaker 4: I think the problem is issue within a black community,

1333
01:00:02,320 --> 01:00:06,680
Speaker 4: is it's going to result in less everything, less wealth building,

1334
01:00:08,120 --> 01:00:10,800
Speaker 4: less kids, but more drama.

1335
01:00:11,800 --> 01:00:14,560
Speaker 2: Yeah, you're absolutely right, man, you hit the nail on

1336
01:00:14,600 --> 01:00:18,960
Speaker 2: the head. I do not understand it whatsoever. And the

1337
01:00:19,000 --> 01:00:21,000
Speaker 2: trip part about it is a lot of it is

1338
01:00:21,000 --> 01:00:26,160
Speaker 2: coming from people who purport to be educated. They act

1339
01:00:26,200 --> 01:00:29,000
Speaker 2: like they're smarter than everybody else. A lot of these

1340
01:00:29,040 --> 01:00:32,840
Speaker 2: people have platforms, and people are going there listening to

1341
01:00:32,920 --> 01:00:38,880
Speaker 2: these people, and they're putting people who shit couldn't even

1342
01:00:38,920 --> 01:00:42,160
Speaker 2: read read out loud in class on that platform to

1343
01:00:42,280 --> 01:00:45,320
Speaker 2: give advice about people's lives.

1344
01:00:45,440 --> 01:00:45,840
Speaker 3: That's true.

1345
01:00:45,960 --> 01:00:47,960
Speaker 4: Let me add to that. I'm not going to call

1346
01:00:48,000 --> 01:00:52,600
Speaker 4: anybody out, but some of these people are very impressionable

1347
01:00:52,960 --> 01:00:56,680
Speaker 4: and influential in their wording and how they can give you.

1348
01:00:58,280 --> 01:01:01,320
Speaker 4: I'm almost say, a cinematic view of you know, just

1349
01:01:01,360 --> 01:01:05,240
Speaker 4: through their expressions of how life is, and they probably

1350
01:01:05,280 --> 01:01:06,760
Speaker 4: haven't even lived, you know some of it.

1351
01:01:06,840 --> 01:01:09,040
Speaker 3: Some of these people are young. But what I'm saying

1352
01:01:09,120 --> 01:01:11,720
Speaker 3: is if I were young and listening to that, I

1353
01:01:12,400 --> 01:01:13,800
Speaker 3: wouldn't have been married.

1354
01:01:14,040 --> 01:01:16,240
Speaker 4: Yeah, I just it just wouldn't because I would have

1355
01:01:16,240 --> 01:01:17,680
Speaker 4: That's how impressionable.

1356
01:01:17,880 --> 01:01:19,640
Speaker 3: Some of this is that you just scared to move,

1357
01:01:20,360 --> 01:01:22,200
Speaker 3: but you know, you just got to find the right.

1358
01:01:22,120 --> 01:01:23,400
Speaker 2: One, you gotta.

1359
01:01:23,520 --> 01:01:23,920
Speaker 3: Here's the thing.

1360
01:01:23,960 --> 01:01:25,800
Speaker 4: Everybody want to be held against and everything, and they

1361
01:01:25,880 --> 01:01:32,120
Speaker 4: scared of love. Explain that to me, I can't. Yeah,

1362
01:01:32,880 --> 01:01:36,680
Speaker 4: I know some of the people the hardest dudes, but

1363
01:01:36,680 --> 01:01:39,880
Speaker 4: then they're scared to get their heart broke, so they

1364
01:01:39,920 --> 01:01:40,360
Speaker 4: choose to.

1365
01:01:40,720 --> 01:01:43,640
Speaker 2: You know, well, I think everybody's scared. I know what

1366
01:01:43,640 --> 01:01:46,000
Speaker 2: you're saying. You can take your money, you can praise

1367
01:01:46,000 --> 01:01:48,960
Speaker 2: it your money. I think everybody's everybody's afraid to get

1368
01:01:49,000 --> 01:01:52,360
Speaker 2: their heartbroken. But you know, if it's like lot or

1369
01:01:52,400 --> 01:01:53,800
Speaker 2: you gotta be in it to win it. If you

1370
01:01:53,840 --> 01:01:56,840
Speaker 2: want love, if you want if you want love, if

1371
01:01:56,880 --> 01:02:00,520
Speaker 2: you want a good healthy relationship, you got to be

1372
01:02:00,560 --> 01:02:02,439
Speaker 2: in one. You got to be in a relationship first

1373
01:02:02,480 --> 01:02:04,680
Speaker 2: of all to give it a chance, to give that

1374
01:02:04,760 --> 01:02:05,280
Speaker 2: a chance.

1375
01:02:05,400 --> 01:02:09,200
Speaker 4: Okay, you've played sports and you practice, right, So was

1376
01:02:09,240 --> 01:02:10,760
Speaker 4: the last chick practice or was it?

1377
01:02:10,840 --> 01:02:11,000
Speaker 3: You know?

1378
01:02:11,720 --> 01:02:14,240
Speaker 4: You know, meaning like, hey man, you got y'all gonna

1379
01:02:14,240 --> 01:02:15,800
Speaker 4: have to just get in here and exercise and learn

1380
01:02:15,800 --> 01:02:19,160
Speaker 4: how to like do life. Because I'm the same guy

1381
01:02:19,160 --> 01:02:20,720
Speaker 4: who I got some of the same friends from pre

1382
01:02:20,800 --> 01:02:24,600
Speaker 4: K so something about me is working or just maybe

1383
01:02:24,600 --> 01:02:26,960
Speaker 4: I'm a workable guy. Right, So then I got people

1384
01:02:26,960 --> 01:02:29,840
Speaker 4: that I just don't agree with. But I'm not hard

1385
01:02:29,880 --> 01:02:33,240
Speaker 4: to get along with. And you understand this. So obviously

1386
01:02:33,600 --> 01:02:35,320
Speaker 4: in some cases it's not me, but maybe it is.

1387
01:02:35,560 --> 01:02:37,720
Speaker 4: But my point is, we just got to learn to

1388
01:02:38,000 --> 01:02:41,600
Speaker 4: like be with each other. Does that make sense?

1389
01:02:42,920 --> 01:02:48,600
Speaker 2: I think the fundamental, the fundamental aspect of this is

1390
01:02:48,840 --> 01:02:54,440
Speaker 2: just simple respect, because everything starts with respect. And I

1391
01:02:54,520 --> 01:02:56,480
Speaker 2: see even the way how they talk to each other

1392
01:02:56,480 --> 01:02:59,880
Speaker 2: online some some of the things that they say, like,

1393
01:03:00,800 --> 01:03:04,120
Speaker 2: you know, the biggest problem with the black community is

1394
01:03:04,160 --> 01:03:09,120
Speaker 2: the black woman. Right there, you already lost, You already

1395
01:03:09,320 --> 01:03:11,240
Speaker 2: you're lost. And I ain't talking about lost the argument

1396
01:03:11,280 --> 01:03:14,160
Speaker 2: you're lost. The biggest problem in the black community is

1397
01:03:14,200 --> 01:03:17,960
Speaker 2: the black man. You're lost. And these are people, a

1398
01:03:18,000 --> 01:03:20,840
Speaker 2: lot of them, you know, they're hurt. They're really just hurt,

1399
01:03:20,840 --> 01:03:23,960
Speaker 2: and they don't know. They haven't been taught how to communicate.

1400
01:03:24,280 --> 01:03:28,600
Speaker 2: They haven't been taught conflict resolution, and they're too proud

1401
01:03:29,080 --> 01:03:31,320
Speaker 2: to listen. They're too proud to want to learn. But

1402
01:03:31,440 --> 01:03:38,760
Speaker 2: at the same time, many of these people they're raising girls,

1403
01:03:39,360 --> 01:03:42,800
Speaker 2: but they hate women. They have daughters, but they hate women.

1404
01:03:43,000 --> 01:03:46,560
Speaker 2: They have sons, but they hate men. How you gonna

1405
01:03:46,600 --> 01:03:49,880
Speaker 2: hate that which your son is to become? How are

1406
01:03:49,880 --> 01:03:52,440
Speaker 2: you gonna hate that which your daughter is to become?

1407
01:03:53,200 --> 01:03:58,680
Speaker 2: These people are delusional. There is something wrong with them.

1408
01:03:58,760 --> 01:04:01,760
Speaker 2: It's a mental illness. It really is a mental illness.

1409
01:04:01,800 --> 01:04:06,720
Speaker 2: Because we can't we have survived and won a lot

1410
01:04:06,760 --> 01:04:11,880
Speaker 2: of wars, agenda war. We cannot we cannot win agenda war.

1411
01:04:12,040 --> 01:04:14,920
Speaker 3: So again, do you think that this is on a

1412
01:04:15,000 --> 01:04:17,360
Speaker 3: conspired level of speaking? Is just planned?

1413
01:04:18,360 --> 01:04:22,080
Speaker 2: It was, It has been planned, it planned, and it's

1414
01:04:22,080 --> 01:04:26,240
Speaker 2: still being planned. But the problem is a lot of times, man,

1415
01:04:26,920 --> 01:04:32,320
Speaker 2: when you're when you're fed something constantly, it's propaganda. When

1416
01:04:32,360 --> 01:04:35,440
Speaker 2: you're fed propaganda. And on top of that, it's not

1417
01:04:35,520 --> 01:04:40,280
Speaker 2: just words. These people actually implemented certain things to make

1418
01:04:40,320 --> 01:04:43,800
Speaker 2: sure that they are able to divide us. You know, uh,

1419
01:04:43,840 --> 01:04:50,040
Speaker 2: you know welfare, you know, uh, crack cocaine, school prison pipeline.

1420
01:04:50,120 --> 01:04:52,720
Speaker 2: I mean the school, the school to prison pipeline.

1421
01:04:52,760 --> 01:04:54,760
Speaker 3: You know, believe it or not. I got friends who

1422
01:04:54,760 --> 01:04:55,680
Speaker 3: will argue on that.

1423
01:04:55,600 --> 01:05:00,479
Speaker 2: Red line, everything you can think of. They intentionally these

1424
01:05:00,520 --> 01:05:05,080
Speaker 2: things to divide us. But here's the thing. After a while,

1425
01:05:05,200 --> 01:05:11,440
Speaker 2: sometimes you can become so traumatized by something that you

1426
01:05:11,480 --> 01:05:16,280
Speaker 2: actually start to believe whatever that propaganda is. You actually

1427
01:05:16,360 --> 01:05:18,880
Speaker 2: start to believe it yourself. Somebody tell you ain't shit

1428
01:05:19,000 --> 01:05:22,120
Speaker 2: long enough, you start thinking you ain't shit, you know,

1429
01:05:22,840 --> 01:05:26,640
Speaker 2: And so is a man thinking you know what I'm saying.

1430
01:05:26,760 --> 01:05:31,440
Speaker 3: Yeah, well, there's no argument with what you're saying. Is

1431
01:05:31,560 --> 01:05:36,160
Speaker 3: just that as we identify the problem, what do we have,

1432
01:05:36,600 --> 01:05:38,080
Speaker 3: what can we provide as a solution?

1433
01:05:38,360 --> 01:05:41,439
Speaker 2: We start with self. See, everybody got to start with self.

1434
01:05:41,480 --> 01:05:44,280
Speaker 2: See a lot of us were sitting back waiting waiting

1435
01:05:44,320 --> 01:05:46,760
Speaker 2: on the woman to do it, or we're sitting on

1436
01:05:46,800 --> 01:05:49,120
Speaker 2: waiting waiting on this person to do it to that person.

1437
01:05:49,160 --> 01:05:52,320
Speaker 2: Doing two things can happen at the same time. We

1438
01:05:52,360 --> 01:05:55,080
Speaker 2: can't walk into bubble gum at the same time. The

1439
01:05:55,240 --> 01:05:56,800
Speaker 2: very first thing you need to do is work on

1440
01:05:56,840 --> 01:06:00,560
Speaker 2: yourself first and foremost. Most people who are in relationships,

1441
01:06:00,600 --> 01:06:02,880
Speaker 2: in my opinion, are not qualified to be in a

1442
01:06:02,880 --> 01:06:05,360
Speaker 2: relationship because they don't have the tools. They don't have

1443
01:06:05,400 --> 01:06:10,560
Speaker 2: the resources to deal with rejection and conflict resolution. They

1444
01:06:10,600 --> 01:06:14,360
Speaker 2: should not be in relationships. You should get yourself together first.

1445
01:06:14,880 --> 01:06:17,160
Speaker 2: If you have a hot temper, you don't, you shouldn't

1446
01:06:17,160 --> 01:06:20,680
Speaker 2: be in a relationship. If you're if you're incapable of compromise,

1447
01:06:21,280 --> 01:06:23,080
Speaker 2: it's my way of the highway, you shouldn't be in

1448
01:06:23,080 --> 01:06:23,800
Speaker 2: a relationship.

1449
01:06:23,960 --> 01:06:27,800
Speaker 3: But the same person probably is difficult even in a

1450
01:06:27,840 --> 01:06:28,800
Speaker 3: business relationship.

1451
01:06:29,440 --> 01:06:29,960
Speaker 2: It's true.

1452
01:06:30,320 --> 01:06:32,120
Speaker 4: So when it goes into it, it goes back to

1453
01:06:32,120 --> 01:06:36,520
Speaker 4: what you said, self reflection and making those adjustments because

1454
01:06:36,560 --> 01:06:41,440
Speaker 4: if somebody's hot at home, in the boardroom or just

1455
01:06:42,120 --> 01:06:43,680
Speaker 4: in the locker room, they the same.

1456
01:06:43,840 --> 01:06:44,040
Speaker 3: You know.

1457
01:06:45,000 --> 01:06:49,920
Speaker 2: But watch this. Some people are so caught up and

1458
01:06:49,960 --> 01:06:53,400
Speaker 2: getting to the bad that they have a money over

1459
01:06:53,480 --> 01:06:57,640
Speaker 2: everything mentality. So when it comes to their jobs. So

1460
01:06:57,680 --> 01:07:01,000
Speaker 2: when it comes to their jobs, they know how to

1461
01:07:01,200 --> 01:07:06,360
Speaker 2: acquiesque to their boss's demands. They know how to do

1462
01:07:06,440 --> 01:07:10,000
Speaker 2: what they told they're told on the job because it's

1463
01:07:10,040 --> 01:07:12,680
Speaker 2: a bag attached. They know this is how I get

1464
01:07:12,720 --> 01:07:15,240
Speaker 2: my money. This is my bag. I'm talking about men

1465
01:07:15,320 --> 01:07:17,560
Speaker 2: and wealth. They know how to they know how to

1466
01:07:17,600 --> 01:07:20,840
Speaker 2: acquiesque when it comes to getting that bag when they

1467
01:07:20,840 --> 01:07:23,240
Speaker 2: when they're on the job. But when they go home

1468
01:07:24,160 --> 01:07:27,320
Speaker 2: and they're they're they're significant other, this person that they're

1469
01:07:27,320 --> 01:07:30,439
Speaker 2: supposed to be building a life with a generational wealth

1470
01:07:30,440 --> 01:07:34,600
Speaker 2: with and raising human beings with. Ask something of them

1471
01:07:34,960 --> 01:07:36,000
Speaker 2: is a problem.

1472
01:07:36,400 --> 01:07:40,120
Speaker 4: Now, is that because the job has a consequence, it's

1473
01:07:40,120 --> 01:07:44,479
Speaker 4: gonna affect their livelihood as far as financially versus you know.

1474
01:07:44,960 --> 01:07:45,400
Speaker 3: The job.

1475
01:07:45,520 --> 01:07:50,160
Speaker 2: The job has consequences that will affect their life financially.

1476
01:07:50,800 --> 01:08:01,560
Speaker 2: But the relationship, an intimate relationship, uh a committed relationship

1477
01:08:02,920 --> 01:08:08,640
Speaker 2: has implications that could affect your life, not just your bag,

1478
01:08:08,720 --> 01:08:12,600
Speaker 2: but your life, your quality of life. Do you know

1479
01:08:12,720 --> 01:08:15,120
Speaker 2: that there have been people who have worried themselves to

1480
01:08:15,280 --> 01:08:20,679
Speaker 2: death in relationships. People have lost their minds, and and

1481
01:08:20,680 --> 01:08:26,520
Speaker 2: and and and committed suicide. Most people who have committed suicide.

1482
01:08:26,720 --> 01:08:34,040
Speaker 2: If you compare work to to intimate relationships, it's no,

1483
01:08:34,400 --> 01:08:38,040
Speaker 2: it's not even a comparison. People can get over losing jobs,

1484
01:08:38,800 --> 01:08:41,280
Speaker 2: but it's very hard for them to get over losing

1485
01:08:42,000 --> 01:08:47,760
Speaker 2: another human being, their significant other. You know. So we

1486
01:08:47,800 --> 01:08:51,320
Speaker 2: put we put too much emphasis on getting to the

1487
01:08:51,439 --> 01:08:54,720
Speaker 2: bag because a lot of us we have we we

1488
01:08:54,840 --> 01:08:58,559
Speaker 2: got the money, but we but we're lonely. We're in

1489
01:08:58,600 --> 01:09:03,240
Speaker 2: these big houses, win these big cars. We got the bag,

1490
01:09:04,600 --> 01:09:09,240
Speaker 2: but we're lonely, and we try to mask it with

1491
01:09:10,280 --> 01:09:14,439
Speaker 2: buying stuff. We try to buy stuff to help us

1492
01:09:14,479 --> 01:09:18,559
Speaker 2: get through it. And the people on the our side

1493
01:09:18,720 --> 01:09:21,240
Speaker 2: see that, and they see how we're living. They just

1494
01:09:21,320 --> 01:09:24,559
Speaker 2: see the bag. They don't see what we see behind

1495
01:09:24,600 --> 01:09:27,720
Speaker 2: closed doors. They just see the bag. So they get

1496
01:09:27,720 --> 01:09:31,280
Speaker 2: caught up in the bag. And even if you tell

1497
01:09:31,360 --> 01:09:35,200
Speaker 2: them money ain't everything, you know, what they're saying, well,

1498
01:09:35,320 --> 01:09:37,519
Speaker 2: just give me your money. Let's see if money is everything.

1499
01:09:37,960 --> 01:09:41,280
Speaker 2: The only time people say that is when they got money. Duh.

1500
01:09:41,439 --> 01:09:46,479
Speaker 4: I mean that's telling you like, you know, but overall, Yeah,

1501
01:09:46,600 --> 01:09:48,559
Speaker 4: don't just disagree with what you're saying. It's just that

1502
01:09:49,080 --> 01:09:52,479
Speaker 4: I'm the type I'm looking for. How are we far gone?

1503
01:09:52,520 --> 01:09:53,920
Speaker 4: That's what I want to know, Like, are we just

1504
01:09:53,960 --> 01:09:58,759
Speaker 4: far gone? Or do we have to start teaching these kids,

1505
01:10:00,439 --> 01:10:03,040
Speaker 4: you know, through meat, through our own media, you know,

1506
01:10:03,320 --> 01:10:07,120
Speaker 4: producing our own whatever we gotta do to start impressing

1507
01:10:07,160 --> 01:10:10,519
Speaker 4: that mind, because I think some of us are far gone.

1508
01:10:10,680 --> 01:10:11,679
Speaker 3: We're just stuck in away.

1509
01:10:11,720 --> 01:10:13,880
Speaker 4: I'm not going to put an age on you know,

1510
01:10:14,120 --> 01:10:16,280
Speaker 4: Kevin Samuels type talk or nothing like that. I just

1511
01:10:16,320 --> 01:10:19,400
Speaker 4: think some are far gone and then some just hadn't experienced,

1512
01:10:19,960 --> 01:10:22,680
Speaker 4: you know, a life with a good person. And it's

1513
01:10:22,680 --> 01:10:24,680
Speaker 4: gonna come down to probably attracting that. I know they

1514
01:10:24,760 --> 01:10:27,000
Speaker 4: getting to some mo who But I mean, just if

1515
01:10:27,000 --> 01:10:29,040
Speaker 4: you're putting out this frequency, then you're just gonna get

1516
01:10:29,040 --> 01:10:31,680
Speaker 4: back what you're putting out, you know, so that.

1517
01:10:32,080 --> 01:10:36,800
Speaker 2: Some of the people are not good people themselves, so

1518
01:10:36,840 --> 01:10:38,400
Speaker 2: that you attract what you are.

1519
01:10:38,439 --> 01:10:39,680
Speaker 3: That's basically what it comes down to.

1520
01:10:40,080 --> 01:10:43,720
Speaker 2: Yeah, yeah, but you've done pretty good, attracting some good

1521
01:10:43,760 --> 01:10:46,479
Speaker 2: people in your life. Man, And so that's why you're

1522
01:10:46,479 --> 01:10:48,360
Speaker 2: in the position you are, and that's why you continue

1523
01:10:48,400 --> 01:10:51,840
Speaker 2: to put that big pearly white on us like you do, man, white,

1524
01:10:52,040 --> 01:10:55,200
Speaker 2: just like it's smarting because you know, life is good.

1525
01:10:55,160 --> 01:10:57,479
Speaker 4: And know, I mean it's not, it's you know what

1526
01:10:57,560 --> 01:11:00,160
Speaker 4: it's on the mind because I find myself complain and

1527
01:11:00,200 --> 01:11:02,280
Speaker 4: at times and I have to check myself and say,

1528
01:11:02,920 --> 01:11:05,840
Speaker 4: what are you doing is because sometimes I see myself

1529
01:11:05,880 --> 01:11:09,360
Speaker 4: going here and I'm gonna say here, and it's taking longer.

1530
01:11:10,160 --> 01:11:12,880
Speaker 4: But that's just you know, enjoyed and I forget to

1531
01:11:13,040 --> 01:11:16,280
Speaker 4: enjoy the journey. But you know, it is what it is.

1532
01:11:16,800 --> 01:11:18,840
Speaker 2: I've done that, man, I've done that. I don't do

1533
01:11:18,880 --> 01:11:19,320
Speaker 2: it anymore.

1534
01:11:19,439 --> 01:11:20,760
Speaker 3: I was doing it the other day. I have to

1535
01:11:20,840 --> 01:11:21,360
Speaker 3: check myself.

1536
01:11:21,400 --> 01:11:27,879
Speaker 2: The other day. I remember, you know, back in the nineties,

1537
01:11:27,920 --> 01:11:32,680
Speaker 2: I'm sitting at the house and I'm going through a

1538
01:11:32,680 --> 01:11:37,000
Speaker 2: little minor, minor depression because I'm thinking, like, things ain't

1539
01:11:37,040 --> 01:11:39,800
Speaker 2: happening fast. I'm doing good, but it ain't happening fast enough.

1540
01:11:39,960 --> 01:11:42,000
Speaker 2: Well I want to go. You know, it ain't happening

1541
01:11:42,040 --> 01:11:46,760
Speaker 2: fast enough. So I'm you know, I'm upset. I look

1542
01:11:46,800 --> 01:11:50,120
Speaker 2: at the windows. I look at these Florida ceiling windows

1543
01:11:50,120 --> 01:11:56,240
Speaker 2: in my house, and I see people walking on the

1544
01:11:56,280 --> 01:12:00,719
Speaker 2: golf course, and I see these big, old, two hundred

1545
01:12:00,760 --> 01:12:03,920
Speaker 2: year old oak trees. And I look out and I

1546
01:12:03,960 --> 01:12:08,400
Speaker 2: see my custom pool and waterfall. It's just water is cascading,

1547
01:12:08,400 --> 01:12:13,559
Speaker 2: and and I look within myself and I say, you're tripping, bro,

1548
01:12:14,479 --> 01:12:17,200
Speaker 2: you're tripping. You know. I'm not where I want to be,

1549
01:12:17,280 --> 01:12:19,120
Speaker 2: but thank god, ain't where I used to be.

1550
01:12:19,720 --> 01:12:20,080
Speaker 3: Correct.

1551
01:12:20,920 --> 01:12:23,280
Speaker 2: Thank you for coming on the show man, thank you,

1552
01:12:23,320 --> 01:12:25,080
Speaker 2: any last words, any last words?

1553
01:12:25,160 --> 01:12:29,000
Speaker 3: Hey, just thank you for having me. And uh, you know,

1554
01:12:29,080 --> 01:12:30,760
Speaker 3: we'll do this again. We'll just do it.

1555
01:12:30,880 --> 01:12:34,000
Speaker 4: We should with some intense focus on a certain topic

1556
01:12:34,040 --> 01:12:35,680
Speaker 4: and subject to bring to the people that we can

1557
01:12:35,760 --> 01:12:38,240
Speaker 4: just make sure we find a way to impact the

1558
01:12:38,360 --> 01:12:41,160
Speaker 4: mental you know, change the way they think.

1559
01:12:42,280 --> 01:12:44,680
Speaker 2: Well, what you sound like, Stevie wonder boy right there?

1560
01:12:46,560 --> 01:12:46,920
Speaker 3: All right?

1561
01:12:47,320 --> 01:12:52,280
Speaker 2: Thank you, Thank you ladies and gentlemen. The Man, the Myth,

1562
01:12:53,000 --> 01:12:58,920
Speaker 2: the listen, eat Poppy all right.

1563
01:13:02,200 --> 01:13:04,800
Speaker 1: This episode was produced by a King and brought to

1564
01:13:04,840 --> 01:13:09,839
Speaker 1: you by the Black Effect Podcast Network at iHeartRadio.