1 00:00:01,600 --> 00:00:04,040 Speaker 1: I'm Lucas and this is Black Tech, Green Money. 2 00:00:05,640 --> 00:00:09,840 Speaker 2: Carter Cofield and George Ashen Pong are financial experts dedicated 3 00:00:09,880 --> 00:00:13,280 Speaker 2: to helping black entrepreneurs and professionals build lastly wealth. 4 00:00:14,160 --> 00:00:15,160 Speaker 1: Carter Cofield is the. 5 00:00:15,160 --> 00:00:18,120 Speaker 2: Owner and the lead advisor of Cofield Advisors, where he 6 00:00:18,120 --> 00:00:21,440 Speaker 2: helps creative entrepreneurs take control of their finances so they 7 00:00:21,440 --> 00:00:24,439 Speaker 2: can focus on his own A genius, he's a CPA 8 00:00:24,560 --> 00:00:27,880 Speaker 2: and personal financial specialists, providing a one stop shop for 9 00:00:27,920 --> 00:00:32,040 Speaker 2: tax strategy, wealth building, and financial freedom. George Orson Pong 10 00:00:32,120 --> 00:00:34,920 Speaker 2: is founder of capital Wise and The Melon A Millionaire's Club, 11 00:00:35,159 --> 00:00:38,360 Speaker 2: a financial education platform helping one hundred thousand. 12 00:00:38,040 --> 00:00:40,599 Speaker 1: People of color achieve the first million in network. 13 00:00:41,360 --> 00:00:44,480 Speaker 2: As a Forest contributor and award winning wealth manager, he's 14 00:00:44,520 --> 00:00:48,440 Speaker 2: revolutionizing traditional financial advice to accelerate wealth building for black 15 00:00:48,440 --> 00:00:52,839 Speaker 2: professionals and entrepreneurs. Together with Melon The Money, Carter and 16 00:00:52,880 --> 00:00:56,760 Speaker 2: Georgia building the number one financial education community design to 17 00:00:56,760 --> 00:00:58,720 Speaker 2: serve aspiring Melon A millionaires. 18 00:00:58,880 --> 00:01:00,800 Speaker 1: So I for the first one. 19 00:01:00,640 --> 00:01:02,200 Speaker 2: To George, but I'd like to get both of you 20 00:01:02,280 --> 00:01:05,759 Speaker 2: guys as inputs on this is Do you believe first 21 00:01:05,840 --> 00:01:11,360 Speaker 2: of all, that traditional financial advice for even high income 22 00:01:11,360 --> 00:01:15,919 Speaker 2: earners in marginalized communities, black communities, minority communities, that traditional 23 00:01:15,959 --> 00:01:20,080 Speaker 2: advice still doesn't work for us. If so, why doesn't 24 00:01:20,120 --> 00:01:21,800 Speaker 2: it work for people in our communities? 25 00:01:23,040 --> 00:01:24,279 Speaker 3: Yeah, that's a great question. 26 00:01:24,600 --> 00:01:27,959 Speaker 4: The reason why I don't think that it works is 27 00:01:28,040 --> 00:01:31,960 Speaker 4: because for starters, a lot of the traditional advice in 28 00:01:33,480 --> 00:01:36,600 Speaker 4: the community or in the financial advice industry is centered 29 00:01:36,600 --> 00:01:38,280 Speaker 4: around assets under management. 30 00:01:38,360 --> 00:01:38,440 Speaker 5: Right. 31 00:01:38,480 --> 00:01:39,600 Speaker 3: It's like, you can't. 32 00:01:39,360 --> 00:01:42,640 Speaker 4: Start the conversation until you have a quarter million dollars 33 00:01:42,680 --> 00:01:44,600 Speaker 4: to invest, right, And not to say that people don't 34 00:01:44,600 --> 00:01:47,400 Speaker 4: have cash on the sidelines. What we found to be 35 00:01:47,520 --> 00:01:50,640 Speaker 4: true is that our clients were starting businesses, they were 36 00:01:50,680 --> 00:01:53,600 Speaker 4: becoming successful, they did have great cash flow, but they 37 00:01:53,600 --> 00:01:56,800 Speaker 4: were very much in the beginning phases of building wealth 38 00:01:56,840 --> 00:01:58,640 Speaker 4: or didn't even know about that. 39 00:01:58,680 --> 00:02:01,040 Speaker 3: They should be focused on the relation of wealth, right. 40 00:02:01,080 --> 00:02:02,760 Speaker 4: And so if we're saying that I got a client 41 00:02:02,760 --> 00:02:05,640 Speaker 4: that's you know, making you know, a quarter million, half million, 42 00:02:05,680 --> 00:02:07,800 Speaker 4: or even a million plus a year, But we can't 43 00:02:07,800 --> 00:02:10,280 Speaker 4: start the conversation by wealth building because you don't have 44 00:02:10,840 --> 00:02:13,280 Speaker 4: a quarter million dollars to invest. I think that's kind 45 00:02:13,320 --> 00:02:16,359 Speaker 4: of backwards and it's kew because even when we look 46 00:02:16,360 --> 00:02:19,960 Speaker 4: at our investment philosophy. As a company, we are preaching 47 00:02:20,639 --> 00:02:23,919 Speaker 4: that cash flow is king right. The industry at large 48 00:02:23,960 --> 00:02:26,720 Speaker 4: is saying, hey, invest for forty years and if you 49 00:02:26,760 --> 00:02:29,440 Speaker 4: do everything right, you have a million dollars at retirement. 50 00:02:29,760 --> 00:02:32,840 Speaker 4: But we grew to understand and realize that money is 51 00:02:32,880 --> 00:02:35,760 Speaker 4: not a pool. It's a tool, right, and it's something 52 00:02:35,800 --> 00:02:38,160 Speaker 4: that needs to be used and not something that we 53 00:02:38,200 --> 00:02:40,880 Speaker 4: accumulate and look at in awe of. So that's why 54 00:02:40,919 --> 00:02:43,760 Speaker 4: I don't think it works for really beyond just marginalized communities, 55 00:02:43,800 --> 00:02:48,040 Speaker 4: but specifically for our communities because we don't inherit money. 56 00:02:48,080 --> 00:02:48,600 Speaker 3: Typically. 57 00:02:49,320 --> 00:02:52,560 Speaker 4: We are a lot of us are first generation unwealth builders, 58 00:02:53,000 --> 00:02:54,920 Speaker 4: and most of our wealth is tied up into our 59 00:02:54,960 --> 00:02:56,799 Speaker 4: high income skill set or the business that we have, 60 00:02:57,200 --> 00:02:59,560 Speaker 4: which is a great leverage mechanism. But we just need 61 00:02:59,600 --> 00:03:02,280 Speaker 4: to not be excluded from the conversation simply because we 62 00:03:02,320 --> 00:03:04,720 Speaker 4: don't have a quarter million dollars sit on the sidelines. 63 00:03:04,880 --> 00:03:05,040 Speaker 5: Yeah. 64 00:03:05,120 --> 00:03:06,959 Speaker 2: Yeah, And Karl, I'm I'm gonna give you the same question, 65 00:03:07,000 --> 00:03:08,640 Speaker 2: but I'm gonna ask it in a different way because 66 00:03:08,720 --> 00:03:10,560 Speaker 2: I love that response from George, and so I think 67 00:03:10,560 --> 00:03:12,680 Speaker 2: about there are a lot of friends I have and 68 00:03:12,720 --> 00:03:15,200 Speaker 2: friends I'm sure that you have that make really good money, 69 00:03:15,680 --> 00:03:18,680 Speaker 2: but we still can't seem to catch up with counterparts, 70 00:03:18,720 --> 00:03:22,519 Speaker 2: non millenated counterparts, And like, what are they doing differently 71 00:03:22,600 --> 00:03:25,160 Speaker 2: with the same amount of money to make sure they're 72 00:03:25,160 --> 00:03:26,480 Speaker 2: accelerating a lot faster. 73 00:03:28,040 --> 00:03:30,960 Speaker 6: Yeah, this is a This is a great question because 74 00:03:30,960 --> 00:03:33,320 Speaker 6: when I worked in corporate America, I worked at one 75 00:03:33,320 --> 00:03:36,520 Speaker 6: of the big poor accounting firms, and what I noticed 76 00:03:36,560 --> 00:03:39,080 Speaker 6: from a company standpoint and from helping you know, small 77 00:03:39,120 --> 00:03:42,520 Speaker 6: business owners, is that taxes is everyone's number one expense. 78 00:03:43,000 --> 00:03:43,200 Speaker 3: Right. 79 00:03:43,320 --> 00:03:47,120 Speaker 6: So if two people both earn one hundred thousand dollars, 80 00:03:47,120 --> 00:03:49,280 Speaker 6: but one of them has, you know, has to pay 81 00:03:49,280 --> 00:03:50,960 Speaker 6: five thousand dollar taxes, but the other one has to 82 00:03:51,000 --> 00:03:54,080 Speaker 6: pay thirty thousand dollars taxes, that other person has twenty 83 00:03:54,160 --> 00:03:56,360 Speaker 6: five thousand dollars more in income every. 84 00:03:56,160 --> 00:03:58,040 Speaker 5: Single year to invest. 85 00:03:58,240 --> 00:03:58,400 Speaker 3: Right. 86 00:03:58,560 --> 00:04:01,080 Speaker 6: So I think that one thing we appreciate our clients 87 00:04:01,120 --> 00:04:02,560 Speaker 6: is that it's not just about how much money you make, 88 00:04:02,600 --> 00:04:03,800 Speaker 6: it's about how much money you keep. 89 00:04:03,840 --> 00:04:04,600 Speaker 5: And I think one of the. 90 00:04:04,560 --> 00:04:09,160 Speaker 6: Easiest ways to increase your earning potential is to minimize 91 00:04:09,160 --> 00:04:10,920 Speaker 6: how much money you have to give to the to 92 00:04:10,960 --> 00:04:14,120 Speaker 6: the irs. And I think as a community we are 93 00:04:14,200 --> 00:04:19,360 Speaker 6: so you know, where we're in the beginning phases and 94 00:04:19,480 --> 00:04:22,440 Speaker 6: are so happy about just having money that we don't 95 00:04:22,480 --> 00:04:25,960 Speaker 6: think about taxes because like, to even have disposable income 96 00:04:26,080 --> 00:04:28,240 Speaker 6: is like, yo, we made it. Okay, cool, you made 97 00:04:28,480 --> 00:04:31,920 Speaker 6: to level one. You solve the income problem. But now 98 00:04:31,960 --> 00:04:33,520 Speaker 6: that you solve the income problem, you're going to be 99 00:04:33,560 --> 00:04:35,840 Speaker 6: walking into a tax problem. So I think, at least 100 00:04:35,839 --> 00:04:39,000 Speaker 6: from my standpoint, helping people minimize their taxes so that 101 00:04:39,040 --> 00:04:41,880 Speaker 6: they can have more money to invest is a step 102 00:04:41,920 --> 00:04:42,520 Speaker 6: in the right direction. 103 00:04:43,000 --> 00:04:44,479 Speaker 1: Yeah, and I'll stick with you Carter on this. 104 00:04:44,600 --> 00:04:47,720 Speaker 2: I think about people who are transitioning from employment W 105 00:04:47,880 --> 00:04:50,800 Speaker 2: two to maybe ten ninety nine or even K one, 106 00:04:50,880 --> 00:04:54,640 Speaker 2: Like they're doing something different, you know, with their revenue, 107 00:04:54,640 --> 00:04:59,560 Speaker 2: they're in their household income. They may not see that 108 00:04:59,720 --> 00:05:03,320 Speaker 2: tax refund like no normal W two employee. So what 109 00:05:03,360 --> 00:05:08,080 Speaker 2: are some what do you find is hurdles that people 110 00:05:08,120 --> 00:05:10,560 Speaker 2: who traditionally would get a W two and get a 111 00:05:10,600 --> 00:05:12,719 Speaker 2: refund at the beginning of the year, middle of the year, 112 00:05:13,520 --> 00:05:15,880 Speaker 2: what are hurdles they have to get over to change 113 00:05:15,880 --> 00:05:20,480 Speaker 2: how they think about taxes fundamentally, like not super complex, 114 00:05:20,520 --> 00:05:21,719 Speaker 2: but just the fundamental stuff. 115 00:05:22,720 --> 00:05:24,680 Speaker 6: Yeah, yeah, So I think that one of the best 116 00:05:24,760 --> 00:05:26,719 Speaker 6: lessons I learned, at least when I was in college, 117 00:05:27,160 --> 00:05:30,400 Speaker 6: our professor in our, in our, in our and our, 118 00:05:30,440 --> 00:05:32,880 Speaker 6: when our classes came in the room, he said, what's 119 00:05:32,920 --> 00:05:34,600 Speaker 6: the best tax refund. 120 00:05:34,279 --> 00:05:35,040 Speaker 5: You can get? 121 00:05:35,279 --> 00:05:38,200 Speaker 6: And then everybody's writing down different numbers, and I'm like, yo, 122 00:05:38,480 --> 00:05:41,520 Speaker 6: ten twenty dollars, the higher the better, and he let 123 00:05:41,560 --> 00:05:43,600 Speaker 6: everybody write the answer down and then he was like, 124 00:05:43,839 --> 00:05:47,760 Speaker 6: the best tax refund you can get is zero, because 125 00:05:47,800 --> 00:05:50,520 Speaker 6: all the tax refund is is you've given the irs 126 00:05:50,560 --> 00:05:54,640 Speaker 6: an interest free loan for twelve months that they got 127 00:05:54,640 --> 00:05:56,040 Speaker 6: to use and invest in whatever. 128 00:05:56,080 --> 00:05:57,680 Speaker 5: Then they gave it back to you with no interest. 129 00:05:58,040 --> 00:06:00,720 Speaker 6: So I think the first thing I people to understand 130 00:06:00,760 --> 00:06:02,520 Speaker 6: that the best tax rEFInd you can get is zero, 131 00:06:02,800 --> 00:06:05,880 Speaker 6: because that way it gets people to stop being excited 132 00:06:06,200 --> 00:06:08,880 Speaker 6: right about getting fifteen twenty thousand dollars back that that 133 00:06:08,920 --> 00:06:12,800 Speaker 6: was your money to begin with, right, So that's number one. 134 00:06:12,920 --> 00:06:14,840 Speaker 6: I think Number two is once you move from W 135 00:06:14,880 --> 00:06:19,960 Speaker 6: two to employee, the responsibility for taxes shifts from your 136 00:06:19,960 --> 00:06:23,600 Speaker 6: employer's responsibility to your responsibility, right, what some people think 137 00:06:23,720 --> 00:06:27,760 Speaker 6: is a bad thing, But with responsibility also comes control 138 00:06:28,040 --> 00:06:30,479 Speaker 6: because now that you're responsible for your allwn taxes. You 139 00:06:30,520 --> 00:06:34,240 Speaker 6: now have control over your tax situation, how much you 140 00:06:35,160 --> 00:06:37,479 Speaker 6: need to pay any given year. So I think once 141 00:06:37,480 --> 00:06:40,000 Speaker 6: we can adopt those two mindset shifts, we'll be better 142 00:06:40,000 --> 00:06:41,760 Speaker 6: off and yours. 143 00:06:41,839 --> 00:06:44,080 Speaker 2: You know, when you go and start something like melon 144 00:06:44,080 --> 00:06:45,479 Speaker 2: the money, first, I want you to talk about what 145 00:06:45,520 --> 00:06:47,599 Speaker 2: it is. But then when you talk about it, talk 146 00:06:47,640 --> 00:06:50,120 Speaker 2: about what gaps you saw in the marketplace that said, 147 00:06:50,160 --> 00:06:52,240 Speaker 2: you know what, there's still a need here that you know, 148 00:06:52,360 --> 00:06:53,640 Speaker 2: me and Car to going fulfill this. 149 00:06:55,640 --> 00:06:55,960 Speaker 3: Yeah. 150 00:06:56,000 --> 00:06:59,680 Speaker 4: So I remember back in twenty seventeen, there's an article 151 00:06:59,680 --> 00:07:02,400 Speaker 4: that will was released that black wealth was going to 152 00:07:02,560 --> 00:07:05,920 Speaker 4: zero by twenty fifty two. And so here I was, 153 00:07:06,680 --> 00:07:09,440 Speaker 4: you know, at the time, working with a small pool 154 00:07:09,440 --> 00:07:12,080 Speaker 4: of clients who you know, I guess I had created 155 00:07:12,080 --> 00:07:15,120 Speaker 4: this echo chamber for thinking that well, surely you know, 156 00:07:16,000 --> 00:07:18,240 Speaker 4: people get it, and a lot more people are marching towards, 157 00:07:18,360 --> 00:07:21,480 Speaker 4: you know, this journey for building wealth, not realizing that 158 00:07:21,640 --> 00:07:23,800 Speaker 4: at large, right people. 159 00:07:23,720 --> 00:07:26,120 Speaker 3: Still did not have an understanding of what it took. 160 00:07:26,200 --> 00:07:28,640 Speaker 4: So I knew that we had to do something that 161 00:07:28,840 --> 00:07:31,720 Speaker 4: was broader, something that was bigger, something that was more impactful. 162 00:07:31,720 --> 00:07:34,000 Speaker 4: Me and Carter actually met at a conference in twenty nineteen, 163 00:07:35,040 --> 00:07:39,080 Speaker 4: and at that conference, one of the speakers was like, hey, 164 00:07:39,960 --> 00:07:42,320 Speaker 4: you know, if you can just get your firm to 165 00:07:42,400 --> 00:07:45,640 Speaker 4: one hundred clients like lifetime, right, like, you'll be good, 166 00:07:45,680 --> 00:07:48,000 Speaker 4: You'll be coasting forever. And then like I kind of 167 00:07:48,040 --> 00:07:49,840 Speaker 4: heard it, I was just like, that seems a little 168 00:07:49,840 --> 00:07:51,760 Speaker 4: bit lost, Like we got a lot more people to help, right, 169 00:07:51,840 --> 00:07:54,240 Speaker 4: and then law and behold, you know me and Carter. 170 00:07:54,400 --> 00:07:55,800 Speaker 4: You know, again, we didn't know each other at the time. 171 00:07:55,840 --> 00:07:59,679 Speaker 4: We're walking to lunch and you know, getting a financial 172 00:07:59,680 --> 00:08:03,360 Speaker 4: advisor conference, or wasn't many of us that looked like us, right, 173 00:08:03,880 --> 00:08:06,320 Speaker 4: and so you know, we just connected and he kind 174 00:08:06,360 --> 00:08:07,600 Speaker 4: of felt the same way as either the year what 175 00:08:07,600 --> 00:08:09,640 Speaker 4: I just heard. And then you know, we realized that 176 00:08:10,200 --> 00:08:11,680 Speaker 4: it was gonna be somebody. 177 00:08:11,360 --> 00:08:11,840 Speaker 3: Had to do it. 178 00:08:11,880 --> 00:08:14,800 Speaker 4: Somebody had to say, how can we serve and reach 179 00:08:14,840 --> 00:08:17,360 Speaker 4: and impact more people? And so I do understand that 180 00:08:17,440 --> 00:08:21,200 Speaker 4: some of the limitations of a traditional advisory environment is 181 00:08:21,400 --> 00:08:23,920 Speaker 4: you know, staff and people and maybe you know you 182 00:08:23,920 --> 00:08:27,480 Speaker 4: don't have the infrastructure to help you know, a thousand 183 00:08:27,480 --> 00:08:29,680 Speaker 4: people or ten thousand people. So we had to get 184 00:08:29,680 --> 00:08:31,600 Speaker 4: really creative and what that looks like, So, while we 185 00:08:31,640 --> 00:08:34,280 Speaker 4: do still have an advisory firm where we are able 186 00:08:34,280 --> 00:08:36,800 Speaker 4: to help a decent amount of folks, right, we know 187 00:08:36,920 --> 00:08:39,280 Speaker 4: that that's not enough, and so that's why we decided 188 00:08:39,320 --> 00:08:43,840 Speaker 4: to create this hybrid educational model where every other month 189 00:08:43,880 --> 00:08:46,240 Speaker 4: we're basically doing a virtual conference where people who may 190 00:08:46,320 --> 00:08:48,280 Speaker 4: meet not in a position to hire an advisor or 191 00:08:48,320 --> 00:08:50,760 Speaker 4: are curious of an advisor's right for them, they get 192 00:08:50,800 --> 00:08:53,040 Speaker 4: to learn our top strategies over the course. 193 00:08:52,800 --> 00:08:53,680 Speaker 5: Of five days. 194 00:08:53,800 --> 00:08:56,199 Speaker 4: And what's beautiful about that is whether they get the 195 00:08:56,280 --> 00:08:57,880 Speaker 4: chance to work with us or not, and Carter can 196 00:08:57,960 --> 00:09:02,240 Speaker 4: get the specific stat I know last year between our 197 00:09:02,280 --> 00:09:05,640 Speaker 4: master classes and our virtual conferences, I think I was 198 00:09:05,679 --> 00:09:07,439 Speaker 4: it was north of the Cardio's the number. 199 00:09:07,640 --> 00:09:09,520 Speaker 5: Over twenty twenty thousand people last year. 200 00:09:09,440 --> 00:09:11,720 Speaker 4: Over twenty thousand people that we were that we were 201 00:09:11,760 --> 00:09:14,640 Speaker 4: able to reach, right, And so we know we didn't 202 00:09:14,640 --> 00:09:16,160 Speaker 4: have to do that. We could continue just to serve 203 00:09:16,200 --> 00:09:18,360 Speaker 4: the clients who are making multi six figures, seven figures 204 00:09:18,400 --> 00:09:21,120 Speaker 4: and continue to build our business because we still are 205 00:09:21,160 --> 00:09:24,000 Speaker 4: certain people of color, but we knew that somebody had 206 00:09:24,040 --> 00:09:26,480 Speaker 4: with credentials had to step up and say, hey, look, 207 00:09:26,520 --> 00:09:31,000 Speaker 4: everybody deserves access to quality financial information, right, because the 208 00:09:31,040 --> 00:09:33,440 Speaker 4: gap that we saw in the marketplace was there was, 209 00:09:34,080 --> 00:09:37,160 Speaker 4: you know, the person who was super relatable, right, who 210 00:09:37,280 --> 00:09:39,520 Speaker 4: was a financial educator, can teach you about budgeting and 211 00:09:39,880 --> 00:09:43,080 Speaker 4: saving and those are all great things, but that just 212 00:09:43,120 --> 00:09:45,000 Speaker 4: scratching the surface for someone who baby is a little 213 00:09:45,000 --> 00:09:47,400 Speaker 4: bit further along. Then on the other end of the spectrum, 214 00:09:47,440 --> 00:09:50,120 Speaker 4: we saw the person who was credible, who had all 215 00:09:50,120 --> 00:09:52,480 Speaker 4: the credentials, but was very unrelatable. 216 00:09:52,559 --> 00:09:54,400 Speaker 3: Right. Maybe it was a middle aged white man trying 217 00:09:54,400 --> 00:09:55,920 Speaker 3: to reach you know, a woman. 218 00:09:55,720 --> 00:09:58,480 Speaker 4: Of color, And so we found a sweet spot between 219 00:09:58,760 --> 00:10:01,680 Speaker 4: the balance of relatability incredibility, right, So we have the 220 00:10:01,720 --> 00:10:04,960 Speaker 4: credentials of you know, the best in class advisor, but 221 00:10:05,000 --> 00:10:06,760 Speaker 4: we have the relatability. 222 00:10:06,360 --> 00:10:07,959 Speaker 3: Of someone who you know, you can connect with. 223 00:10:08,080 --> 00:10:09,760 Speaker 4: And that was kind of the boyd that we filled 224 00:10:09,760 --> 00:10:12,319 Speaker 4: in the marketplace, and it's allowed us to serve people 225 00:10:12,320 --> 00:10:14,960 Speaker 4: at scale while still building our firm behind the scenes. 226 00:10:15,800 --> 00:10:19,200 Speaker 2: Yeah, I want to go level deeper on this. You know, Carter, 227 00:10:19,360 --> 00:10:23,640 Speaker 2: there's the there's this book The Color of Money Mercer 228 00:10:23,679 --> 00:10:27,440 Speaker 2: Barradaan who in the book, she there's this line that 229 00:10:27,679 --> 00:10:30,000 Speaker 2: kind of just changed my whole perspective on black people 230 00:10:30,080 --> 00:10:33,080 Speaker 2: and money, and she said, we have not so long 231 00:10:33,120 --> 00:10:36,959 Speaker 2: ago been capital and now we're trying to learn how 232 00:10:37,000 --> 00:10:41,600 Speaker 2: to manage capital. And but yeah, it's crazy, like right, 233 00:10:41,640 --> 00:10:44,080 Speaker 2: And it just blew everything up about how I thought, 234 00:10:44,120 --> 00:10:45,720 Speaker 2: because you know, you walk around, you judge people for 235 00:10:45,840 --> 00:10:47,360 Speaker 2: the things that they do, and you like all this 236 00:10:47,440 --> 00:10:50,760 Speaker 2: stuff that you're like, why are we buying cars? We 237 00:10:50,800 --> 00:10:53,160 Speaker 2: can't afford jewelry, And it said, like, we can't afford 238 00:10:53,280 --> 00:10:56,160 Speaker 2: But then again, we have not so long ago been capital, 239 00:10:56,720 --> 00:10:59,760 Speaker 2: and we're being asked to treat it, you know, with 240 00:10:59,840 --> 00:11:02,680 Speaker 2: it due respect. And so I think about some of 241 00:11:02,720 --> 00:11:06,040 Speaker 2: the financial norms that have come from our community. Can 242 00:11:06,080 --> 00:11:10,040 Speaker 2: you talk about how we break free from those ways 243 00:11:10,080 --> 00:11:12,400 Speaker 2: of thinking? And so actually maybe talk about some of 244 00:11:12,440 --> 00:11:14,640 Speaker 2: the norms that we've had, you know, when we come 245 00:11:14,720 --> 00:11:17,400 Speaker 2: up in the black household and maybe you don't have 246 00:11:17,480 --> 00:11:19,160 Speaker 2: financial conversations at the dinner table. 247 00:11:19,240 --> 00:11:20,160 Speaker 5: That's that's an issue. 248 00:11:20,480 --> 00:11:22,040 Speaker 1: But how do we break free from some of these 249 00:11:22,040 --> 00:11:23,480 Speaker 1: things and actually make progress? 250 00:11:25,040 --> 00:11:27,920 Speaker 6: Man, that's a loaded question, my brother, but a phenomenal 251 00:11:27,960 --> 00:11:32,240 Speaker 6: question at that. I think the first step is opening 252 00:11:32,400 --> 00:11:34,920 Speaker 6: up the conversation, right, because I think awareness is one 253 00:11:34,920 --> 00:11:38,280 Speaker 6: of the greatest things that we can achieve in our life. 254 00:11:38,720 --> 00:11:41,880 Speaker 6: And so if money is a taboo topic and nobody 255 00:11:41,880 --> 00:11:44,000 Speaker 6: wants to talk about it, how can we be educated. 256 00:11:43,640 --> 00:11:45,720 Speaker 5: On something we're unwilling to talk about, right? 257 00:11:46,080 --> 00:11:47,880 Speaker 6: So, I think, you know, for me, it was don't 258 00:11:47,880 --> 00:11:49,760 Speaker 6: bring money up at the dinner table, like you know, 259 00:11:49,840 --> 00:11:52,199 Speaker 6: put the money under your mattress. Because we can't trust 260 00:11:52,240 --> 00:11:56,079 Speaker 6: these banks and all these things, and sometimes we have. 261 00:11:56,120 --> 00:12:00,440 Speaker 5: To question our parents' philosophies and our money. 262 00:12:00,480 --> 00:12:02,520 Speaker 6: Again, they did the best that they could with the 263 00:12:02,559 --> 00:12:05,520 Speaker 6: information that they had because not too long ago they 264 00:12:05,520 --> 00:12:09,720 Speaker 6: weren't allowed to even learn about money. So I think 265 00:12:09,840 --> 00:12:12,120 Speaker 6: number one, it comes with just open conversations about money. 266 00:12:12,200 --> 00:12:14,959 Speaker 6: And number two, I think it needs to come with 267 00:12:15,520 --> 00:12:21,880 Speaker 6: a new level of vulnerability because I think people don't 268 00:12:21,880 --> 00:12:24,560 Speaker 6: talk about money because they're ashamed. And if you don't know, 269 00:12:24,600 --> 00:12:27,080 Speaker 6: if you are ashamed about not knowing about something about money, 270 00:12:27,200 --> 00:12:29,120 Speaker 6: if you if you if you vocalize your lack of 271 00:12:29,200 --> 00:12:30,040 Speaker 6: knowledge around. 272 00:12:29,800 --> 00:12:31,400 Speaker 5: It, it can make you feel ashamed. I think we 273 00:12:31,440 --> 00:12:33,840 Speaker 5: need to just be vulnerable about our lack. 274 00:12:33,720 --> 00:12:37,080 Speaker 6: Of understanding, and once we know more, we can have more. 275 00:12:37,120 --> 00:12:38,960 Speaker 6: One thing is that we tell our clients is the 276 00:12:39,000 --> 00:12:41,360 Speaker 6: more that you learn the more that you earn, but 277 00:12:41,480 --> 00:12:43,319 Speaker 6: you have to be willing to learn first. So I 278 00:12:43,360 --> 00:12:46,160 Speaker 6: think those two things really help push the narrative forward. 279 00:12:47,160 --> 00:12:48,520 Speaker 2: You know, I want to stink with your card on 280 00:12:48,520 --> 00:12:50,400 Speaker 2: this because I think about, you know, I've been following 281 00:12:50,400 --> 00:12:52,520 Speaker 2: you on Instagram for some time and you know this, 282 00:12:52,520 --> 00:12:53,920 Speaker 2: this is one of those I'm gonna ask for a 283 00:12:53,960 --> 00:13:00,719 Speaker 2: friend question were doing those? And so you know, I 284 00:13:00,800 --> 00:13:03,240 Speaker 2: got a friend who ows a business, you know, and 285 00:13:03,679 --> 00:13:08,240 Speaker 2: I think about how you take these remarkable trips and 286 00:13:08,840 --> 00:13:11,840 Speaker 2: you know, you can go out, have great food either 287 00:13:11,920 --> 00:13:14,679 Speaker 2: the best restaurants and some of the stuff that I've 288 00:13:14,679 --> 00:13:17,920 Speaker 2: seen on your ig And I'm like, then at the end, 289 00:13:17,960 --> 00:13:19,920 Speaker 2: you're talking about like this trip you know was a 290 00:13:19,920 --> 00:13:22,960 Speaker 2: write off or this trip was you know whatever, Like 291 00:13:23,080 --> 00:13:25,920 Speaker 2: how like kind of break down some of these scenarios 292 00:13:25,960 --> 00:13:27,080 Speaker 2: and how you manage them. 293 00:13:28,400 --> 00:13:28,720 Speaker 5: Yeah. 294 00:13:28,760 --> 00:13:31,839 Speaker 6: So the first thing I want people to understand is 295 00:13:31,880 --> 00:13:33,920 Speaker 6: that the tax code is a rule book that allows 296 00:13:33,960 --> 00:13:36,320 Speaker 6: us to win the tax game if we're willing to 297 00:13:36,400 --> 00:13:37,360 Speaker 6: learn about the tax game. 298 00:13:37,440 --> 00:13:37,640 Speaker 3: Right. 299 00:13:37,840 --> 00:13:40,280 Speaker 6: The tax cold was created to help entrepreneurs and investors 300 00:13:40,280 --> 00:13:41,320 Speaker 6: avoid paying taxes. 301 00:13:41,320 --> 00:13:43,800 Speaker 5: That's what that's why I was created. So when it 302 00:13:43,840 --> 00:13:44,720 Speaker 5: comes to trips. 303 00:13:44,800 --> 00:13:48,200 Speaker 6: The IRS has a very important code section that's Code 304 00:13:48,200 --> 00:13:51,120 Speaker 6: section one sixty two A, and it says, any expense 305 00:13:51,200 --> 00:13:53,600 Speaker 6: that is both ordinary and necessary for you to operate 306 00:13:53,640 --> 00:13:57,520 Speaker 6: your business, that trip can be tax deductible in your business. 307 00:13:57,840 --> 00:13:59,800 Speaker 6: And if you think about these big corporate companies, they 308 00:13:59,800 --> 00:14:02,120 Speaker 6: have they have company retreats where they take their whole 309 00:14:02,120 --> 00:14:04,880 Speaker 6: company out somewhere and have a big event to improve 310 00:14:05,640 --> 00:14:09,080 Speaker 6: company morale. And if these big companies can do it. 311 00:14:09,200 --> 00:14:10,560 Speaker 5: So can small business owners. 312 00:14:10,640 --> 00:14:10,840 Speaker 3: Right. 313 00:14:10,880 --> 00:14:15,040 Speaker 6: So, if you take a trip and you decide to 314 00:14:15,120 --> 00:14:16,760 Speaker 6: bring some of your team members with you. We just 315 00:14:16,760 --> 00:14:19,359 Speaker 6: had a retreat with our team members in Turks and Kkos. 316 00:14:19,560 --> 00:14:21,960 Speaker 6: We brought our team members to this retreat in Turks 317 00:14:22,000 --> 00:14:26,080 Speaker 6: and we gained plan and strategized betweenty twenty five right. 318 00:14:26,280 --> 00:14:28,400 Speaker 6: We made sure we worked at least four hours a 319 00:14:28,480 --> 00:14:30,480 Speaker 6: day each day, we met with the entire team, We 320 00:14:30,560 --> 00:14:33,560 Speaker 6: documented the process, we took notes, we took meeting minutes, 321 00:14:33,560 --> 00:14:36,800 Speaker 6: we added the documents to our company book. And if 322 00:14:36,800 --> 00:14:39,800 Speaker 6: you do those things, the IRS says that trip was 323 00:14:40,000 --> 00:14:43,120 Speaker 6: ordinary and necessary to help your business grow. Due to 324 00:14:43,200 --> 00:14:47,280 Speaker 6: that fact, the flights are to that location is tax deductible. 325 00:14:47,520 --> 00:14:48,240 Speaker 5: The lodging. 326 00:14:48,280 --> 00:14:50,880 Speaker 6: The airbnbwid was some one hundred percent taxuductible, and the 327 00:14:50,920 --> 00:14:53,360 Speaker 6: meals that we got catered with fifty percent tax deductible. 328 00:14:53,440 --> 00:14:57,120 Speaker 6: So it just strategically thinking how can I turn something 329 00:14:57,160 --> 00:14:59,960 Speaker 6: about to already pay for anyway into a taxi doubt 330 00:15:00,000 --> 00:15:01,720 Speaker 6: stable expense. And one thing we train our clients on 331 00:15:01,880 --> 00:15:04,800 Speaker 6: is before you spend any money, ask yourself, is there 332 00:15:04,840 --> 00:15:07,160 Speaker 6: a way I can make this expense both ordinary and 333 00:15:07,160 --> 00:15:09,800 Speaker 6: necessary for my business? If so, we're gonna use that 334 00:15:09,800 --> 00:15:11,720 Speaker 6: business car. We're going to document the process that we're 335 00:15:11,720 --> 00:15:12,680 Speaker 6: gonna save on taxes. 336 00:15:13,320 --> 00:15:15,800 Speaker 2: So I think I was on Georgia's site doing research 337 00:15:15,840 --> 00:15:19,400 Speaker 2: for this, and there was this beautiful presidential rolex, and 338 00:15:19,480 --> 00:15:25,040 Speaker 2: I wonder, like, can can my presidential they they be 339 00:15:25,160 --> 00:15:26,040 Speaker 2: tax deductible. 340 00:15:28,360 --> 00:15:30,720 Speaker 4: Well, you know, I'm gonna try to make Carter proud 341 00:15:30,760 --> 00:15:34,200 Speaker 4: and answer this question the right way, right you got, Car. 342 00:15:33,720 --> 00:15:36,280 Speaker 3: I am a watch I'm a watch guy. Actually I've 343 00:15:36,280 --> 00:15:37,520 Speaker 3: got Carter to watch this now. 344 00:15:38,200 --> 00:15:40,880 Speaker 4: And one of the things that he told me, you know, 345 00:15:40,960 --> 00:15:43,360 Speaker 4: early on, he was like, well, you know, I know 346 00:15:43,400 --> 00:15:45,040 Speaker 4: we have the content that we focused on when it 347 00:15:45,080 --> 00:15:46,440 Speaker 4: comes to you know, helping people build wealth. 348 00:15:46,480 --> 00:15:47,760 Speaker 3: He's like but you're a watch collector. 349 00:15:47,800 --> 00:15:50,000 Speaker 4: He's like, if you want to kind of make these 350 00:15:50,000 --> 00:15:53,440 Speaker 4: things deductible, if you started creating content from the lens 351 00:15:53,440 --> 00:15:57,440 Speaker 4: of a collector and how your watches are an investment, right. 352 00:15:57,440 --> 00:15:59,120 Speaker 3: There could be a world where it could be a 353 00:15:59,160 --> 00:15:59,720 Speaker 3: tax deduction. 354 00:15:59,840 --> 00:16:00,000 Speaker 5: Right. 355 00:16:00,160 --> 00:16:02,520 Speaker 4: So I again will defer to the resident expert on 356 00:16:02,520 --> 00:16:04,600 Speaker 4: the nuanced and details on that, but cart, if you 357 00:16:04,680 --> 00:16:06,680 Speaker 4: want to share a little bit more context on if 358 00:16:07,080 --> 00:16:07,840 Speaker 4: the role league. 359 00:16:07,680 --> 00:16:08,840 Speaker 3: Can truly be task deductible. 360 00:16:08,960 --> 00:16:10,760 Speaker 2: And I'm gonna ask something else onto that too, because 361 00:16:10,800 --> 00:16:13,360 Speaker 2: I've heard people Carter talk about I'm gonna I'm gonna 362 00:16:13,400 --> 00:16:15,120 Speaker 2: ask something because I want you to answer that. 363 00:16:15,200 --> 00:16:15,840 Speaker 1: But there's more. 364 00:16:16,200 --> 00:16:18,160 Speaker 2: And so I've heard people talk about, hey, you know, 365 00:16:18,440 --> 00:16:21,000 Speaker 2: maybe the Louis Vatan bag is not maybe you know, 366 00:16:21,200 --> 00:16:24,240 Speaker 2: the Cardier or the Chanel whatever is not. But I 367 00:16:24,280 --> 00:16:27,760 Speaker 2: think about because I'm a schemer, I'm up here scheming, like, okay, 368 00:16:27,800 --> 00:16:28,480 Speaker 2: but what if. 369 00:16:29,240 --> 00:16:30,200 Speaker 5: That's what they suggested? 370 00:16:30,280 --> 00:16:30,600 Speaker 1: Hear me. 371 00:16:31,640 --> 00:16:33,880 Speaker 2: So I'm like, I'm like, what if I'm doing I'm 372 00:16:33,920 --> 00:16:36,440 Speaker 2: just doing content and it's a part of my you know, 373 00:16:36,680 --> 00:16:38,680 Speaker 2: be I gotta i gotta be presentable for the camera 374 00:16:38,920 --> 00:16:42,960 Speaker 2: or if I'm like shooting like fictional shorts for YouTube 375 00:16:43,000 --> 00:16:46,640 Speaker 2: before Instagram. Like, but I'm playing character now can I 376 00:16:46,720 --> 00:16:48,280 Speaker 2: go by that Louis va time? 377 00:16:49,240 --> 00:16:52,160 Speaker 5: Okay, so yeah, I'll ask her. Well if I answer 378 00:16:52,160 --> 00:16:53,720 Speaker 5: Georgias question, now circle back to yours. 379 00:16:53,720 --> 00:16:58,400 Speaker 6: So Ira says, if if something is in the pursuit 380 00:16:58,520 --> 00:17:03,240 Speaker 6: of income, you can rationalize that expense being ordinary necessary. 381 00:17:03,320 --> 00:17:06,879 Speaker 6: So if Rolex was to sponsor our podcast, right, and 382 00:17:06,920 --> 00:17:09,080 Speaker 6: then we were to talk about watches, the more we 383 00:17:09,119 --> 00:17:11,280 Speaker 6: talk about watches, the bigger the Rolex sponsorship is. 384 00:17:11,280 --> 00:17:11,639 Speaker 5: Going to be. 385 00:17:11,920 --> 00:17:14,280 Speaker 6: Right, So that is a direct correlation with how we 386 00:17:14,320 --> 00:17:16,880 Speaker 6: can make money from advertising our watches, so that there 387 00:17:17,000 --> 00:17:20,080 Speaker 6: therefore that could make our Rolex is tax deductible because 388 00:17:20,080 --> 00:17:22,800 Speaker 6: showing them in our content can help roll Lex stroke 389 00:17:22,800 --> 00:17:24,600 Speaker 6: a bigger check when it comes to sponsoring our show. 390 00:17:24,760 --> 00:17:25,760 Speaker 5: So would that's how you. 391 00:17:25,760 --> 00:17:28,000 Speaker 6: Would write off a Rolex the easiest, the easiest way 392 00:17:28,000 --> 00:17:28,679 Speaker 6: I can explain it. 393 00:17:28,800 --> 00:17:31,160 Speaker 5: Now. When it comes to clothing, the IRS is. 394 00:17:31,200 --> 00:17:35,760 Speaker 6: Very very very very strict and clear about THEIRS your 395 00:17:35,800 --> 00:17:39,640 Speaker 6: ability to write off clothes. They say, if you are 396 00:17:39,640 --> 00:17:42,199 Speaker 6: going to try to write off clothes, it has to 397 00:17:42,320 --> 00:17:45,160 Speaker 6: be a costume, to the point where if you were 398 00:17:45,240 --> 00:17:48,280 Speaker 6: out in public again, people would stare, or you just 399 00:17:48,320 --> 00:17:49,800 Speaker 6: can't wear it out of public again. So if you 400 00:17:49,800 --> 00:17:53,600 Speaker 6: were shooting a scene with a firefighter costume on for 401 00:17:53,800 --> 00:17:56,240 Speaker 6: your short blog blogged and cool. 402 00:17:56,080 --> 00:17:58,159 Speaker 5: Because if you wore that in public, you would be 403 00:17:58,240 --> 00:17:58,680 Speaker 5: laughed at. 404 00:17:59,000 --> 00:18:02,560 Speaker 6: Right, But the Louis Vuitton, the chanelle, like, that's that's 405 00:18:02,600 --> 00:18:06,040 Speaker 6: not gonna because there's nothing ordinary about that, right, There's 406 00:18:06,080 --> 00:18:08,040 Speaker 6: nothing ordinary about a two thousand dollars jacket. 407 00:18:08,119 --> 00:18:10,800 Speaker 2: But my scene HiT's hard. This scene I'm shooting, it 408 00:18:10,880 --> 00:18:11,680 Speaker 2: just won't hit this hard. 409 00:18:11,920 --> 00:18:14,320 Speaker 3: Yeah, it looks like it might. 410 00:18:14,600 --> 00:18:17,399 Speaker 6: But like, yeah, so I just tell people, like trying 411 00:18:17,400 --> 00:18:22,560 Speaker 6: to validate the cost of a designer purchase as a 412 00:18:22,600 --> 00:18:26,080 Speaker 6: tax deduction, there are easier ways to save on taxes 413 00:18:26,119 --> 00:18:27,439 Speaker 6: that will cost less red flax. 414 00:18:27,680 --> 00:18:28,200 Speaker 1: I like that. 415 00:18:28,320 --> 00:18:30,720 Speaker 2: I like that, you know, so I want you to 416 00:18:30,880 --> 00:18:33,359 Speaker 2: go one more step in this direction. I want to 417 00:18:33,359 --> 00:18:35,320 Speaker 2: talk about vehicles for a second. Like, you know, if 418 00:18:35,359 --> 00:18:38,960 Speaker 2: I'm talking about the you know, maybe there's this range 419 00:18:39,000 --> 00:18:42,320 Speaker 2: rover and I've heard like this six thousand pounds or 420 00:18:42,359 --> 00:18:44,640 Speaker 2: nine thousand pounds rule. I'll let you touch on that 421 00:18:46,080 --> 00:18:48,480 Speaker 2: or what if it's not six thousand pounds? But I 422 00:18:48,520 --> 00:18:50,679 Speaker 2: want there's this really nice car, but I'm using it 423 00:18:50,720 --> 00:18:53,960 Speaker 2: for business purposes. Majority for the major point. 424 00:18:55,480 --> 00:18:58,520 Speaker 6: Yeah, So with business vehicles, a major point I like 425 00:18:58,520 --> 00:19:01,520 Speaker 6: to communicate when I'll talk about vehicle to business owners 426 00:19:01,560 --> 00:19:05,320 Speaker 6: is that there's a common misconception that the vehicle has 427 00:19:05,359 --> 00:19:06,840 Speaker 6: to be in your business name in order for you 428 00:19:06,920 --> 00:19:09,239 Speaker 6: to deduct it on your taxes, and that that's just 429 00:19:09,240 --> 00:19:10,520 Speaker 6: not true the irs. 430 00:19:10,560 --> 00:19:11,520 Speaker 5: What the IRS cares. 431 00:19:11,359 --> 00:19:13,639 Speaker 6: About is do you plan on using this vehicle for 432 00:19:13,680 --> 00:19:15,639 Speaker 6: business use or not. So, if the vehicle's in your 433 00:19:15,640 --> 00:19:19,080 Speaker 6: personal name, but you plan to use it for business, okay, great, 434 00:19:19,080 --> 00:19:20,760 Speaker 6: we can still use it for business up to the 435 00:19:20,840 --> 00:19:22,600 Speaker 6: percentage of business use that we use. 436 00:19:22,680 --> 00:19:24,440 Speaker 5: So if you have one vehicle. 437 00:19:24,640 --> 00:19:27,440 Speaker 6: It's valid that you can use a eighty percent business 438 00:19:27,480 --> 00:19:28,520 Speaker 6: in twenty percent personal. 439 00:19:28,680 --> 00:19:29,000 Speaker 3: Cool. 440 00:19:29,440 --> 00:19:32,159 Speaker 6: That means that eighty percent of the expenses related to 441 00:19:32,160 --> 00:19:35,080 Speaker 6: that vehicle interest in your car, no car insurance, gas repairs, maintenance, 442 00:19:35,119 --> 00:19:38,840 Speaker 6: all changes, all the expenses associated with that vehicle, eighty 443 00:19:38,880 --> 00:19:41,960 Speaker 6: percent of those expenses is tax deductible. 444 00:19:42,400 --> 00:19:43,320 Speaker 5: But you also get. 445 00:19:43,200 --> 00:19:46,640 Speaker 6: An expense for money you didn't spend, which is called depreciation, 446 00:19:47,080 --> 00:19:50,119 Speaker 6: which is basically saying, hey that because we know a 447 00:19:50,240 --> 00:19:53,720 Speaker 6: car is a depreciating asset. We're gonna give you a 448 00:19:53,720 --> 00:19:57,560 Speaker 6: tax deduction today for your car losing value tomorrow, and 449 00:19:57,960 --> 00:20:00,280 Speaker 6: if the vehicle weighs less than six thousand pound, the 450 00:20:00,320 --> 00:20:02,480 Speaker 6: IRS will let you write right up up to twenty 451 00:20:02,560 --> 00:20:03,840 Speaker 6: thousand dollars. 452 00:20:03,560 --> 00:20:06,280 Speaker 5: In depreciation the first year that you rented out. 453 00:20:06,320 --> 00:20:08,680 Speaker 6: So you can have twenty thousand dollars of depreciation plus 454 00:20:08,720 --> 00:20:11,040 Speaker 6: another four thousand dollars in car expenses. You can have 455 00:20:11,040 --> 00:20:13,760 Speaker 6: a twenty four thousand dollars tax deduction that year for 456 00:20:13,840 --> 00:20:16,560 Speaker 6: your vehicle. Now with the six thousand pound rule, what 457 00:20:16,680 --> 00:20:20,960 Speaker 6: makes that robust and something that business ownership seek to 458 00:20:21,040 --> 00:20:24,480 Speaker 6: have is because instead of having that twenty thousand dollars 459 00:20:24,480 --> 00:20:27,000 Speaker 6: cap for depreciation, you actually get to write off a 460 00:20:27,040 --> 00:20:30,680 Speaker 6: percentage of the vehicle's value. So if you were to 461 00:20:30,720 --> 00:20:33,320 Speaker 6: get one hundred thousand dollars catalyt escalate, which weighs over 462 00:20:33,359 --> 00:20:36,520 Speaker 6: six thousand pounds, you would be able in twenty twenty five, 463 00:20:36,600 --> 00:20:39,680 Speaker 6: unless Donald Trump changes something at the moment, you'll be 464 00:20:39,720 --> 00:20:42,760 Speaker 6: able to write out forty thousand dollars or forty percent 465 00:20:42,800 --> 00:20:45,679 Speaker 6: of that vehicle's cost in the first year you receive it. 466 00:20:45,760 --> 00:20:47,720 Speaker 6: Even if you didn't like even if you finance to 467 00:20:47,720 --> 00:20:49,720 Speaker 6: put no money down. So in this case, we went 468 00:20:49,720 --> 00:20:52,639 Speaker 6: from having a twenty thousand dollars deduction to a forty 469 00:20:52,640 --> 00:20:54,879 Speaker 6: thousand dollars deduction by getting a vehicle that weighs a 470 00:20:54,920 --> 00:20:55,439 Speaker 6: little bit. 471 00:20:55,280 --> 00:20:56,520 Speaker 1: More like that. 472 00:20:56,800 --> 00:20:59,920 Speaker 2: Like that, So we talked, you know, which I love 473 00:21:00,080 --> 00:21:02,200 Speaker 2: talking about spending money in this way and how to 474 00:21:02,240 --> 00:21:04,560 Speaker 2: save on spending money. Let's talk about making some money. 475 00:21:05,000 --> 00:21:07,960 Speaker 2: How do we make more money? So we can start 476 00:21:08,000 --> 00:21:10,679 Speaker 2: with investing here, So people who are listening to this 477 00:21:10,760 --> 00:21:14,040 Speaker 2: and are new to investing, let's say, hey, George, you know, 478 00:21:14,440 --> 00:21:17,480 Speaker 2: you've got somebody who's got you know, five thousand dollars 479 00:21:17,520 --> 00:21:20,040 Speaker 2: and they don't need to touch it to live. But 480 00:21:20,160 --> 00:21:22,280 Speaker 2: it's sitting in a savings account right now, or it's 481 00:21:22,280 --> 00:21:24,920 Speaker 2: sitting under the you know, pillow to you know, Carter's 482 00:21:24,920 --> 00:21:28,080 Speaker 2: earlier point, like. 483 00:21:28,160 --> 00:21:30,159 Speaker 1: What should I be doing? Let's start. Let's start with 484 00:21:30,200 --> 00:21:32,600 Speaker 1: five thousand dollars. What should I be doing with that money? 485 00:21:34,400 --> 00:21:37,119 Speaker 4: Yeah, you don't have a financial advisor, so my mind defaulses, 486 00:21:37,200 --> 00:21:40,719 Speaker 4: I want more context, but I'll make I'll make some 487 00:21:40,880 --> 00:21:43,840 Speaker 4: I'll make some assumption. So assuming you got your emergency fund, 488 00:21:44,160 --> 00:21:47,240 Speaker 4: assuming that this is truly money that you can allocate 489 00:21:47,280 --> 00:21:51,280 Speaker 4: towards investing. The way I would approach it is very straightforward. 490 00:21:51,359 --> 00:21:51,520 Speaker 5: Right. 491 00:21:52,119 --> 00:21:55,920 Speaker 3: We teach our clients this philosophy called the Burger King 492 00:21:55,920 --> 00:21:57,200 Speaker 3: investment strategy, right. 493 00:21:57,040 --> 00:21:59,359 Speaker 4: And essentially what that means is you have to learn 494 00:21:59,400 --> 00:22:00,640 Speaker 4: how to copy the cat. 495 00:22:01,480 --> 00:22:04,159 Speaker 3: McDonald spends millions of dollars a year determining where they 496 00:22:04,160 --> 00:22:05,320 Speaker 3: want to put the next McDonald's. 497 00:22:05,400 --> 00:22:05,560 Speaker 1: Right. 498 00:22:06,080 --> 00:22:08,119 Speaker 4: Bur King, however, says, well, shoot, McDonald's did out the 499 00:22:08,119 --> 00:22:11,160 Speaker 4: heavy lifting. I'm just going to put my burn King 500 00:22:11,200 --> 00:22:14,080 Speaker 4: in proximity to mcdonald'sause fast food is fast food, right. 501 00:22:14,680 --> 00:22:16,600 Speaker 4: Bur King knows that somebody's gonna be running late for 502 00:22:16,640 --> 00:22:18,920 Speaker 4: work and they want that. Even though they want that mcgriddoll, 503 00:22:18,920 --> 00:22:21,119 Speaker 4: they're gonna settle for the French sticks at bur King 504 00:22:21,119 --> 00:22:23,000 Speaker 4: because the line ain't is long. Right. So when you 505 00:22:23,040 --> 00:22:27,000 Speaker 4: think about that from an investing lens, right like Vanguard, Fidelity, 506 00:22:27,080 --> 00:22:29,639 Speaker 4: Charles Swap, all these big investment institutions, they spend tens 507 00:22:29,640 --> 00:22:32,560 Speaker 4: of millions right, arguably hundreds of millions of dollars a 508 00:22:32,640 --> 00:22:37,119 Speaker 4: year on analyst and research to determine what investments. 509 00:22:36,560 --> 00:22:37,240 Speaker 3: Should go into. 510 00:22:37,280 --> 00:22:40,760 Speaker 4: These particular funds, also known as ETFs or indexes, right, 511 00:22:41,440 --> 00:22:43,200 Speaker 4: And I always like to explain it from the vantage 512 00:22:43,200 --> 00:22:44,840 Speaker 4: point of looking at it like a mall. Right, if 513 00:22:44,880 --> 00:22:46,920 Speaker 4: you go to your favorite mall, it has hundreds of stores, 514 00:22:46,960 --> 00:22:49,479 Speaker 4: and if one, two, five, or ten of those stores 515 00:22:50,560 --> 00:22:52,200 Speaker 4: you know don't do well, is the mall going to 516 00:22:52,240 --> 00:22:53,520 Speaker 4: close down? We know the mall is not going to 517 00:22:53,520 --> 00:22:55,720 Speaker 4: close down. We can understand that rationally. And it's the 518 00:22:55,720 --> 00:22:58,479 Speaker 4: same thing for the investing world. If you invest in 519 00:22:58,520 --> 00:23:01,760 Speaker 4: a Vanguard ETF has five hundred different companies in it 520 00:23:02,000 --> 00:23:04,280 Speaker 4: and three, four, or five or ten of them are underperforming, 521 00:23:04,720 --> 00:23:06,400 Speaker 4: the overall fund is still. 522 00:23:06,160 --> 00:23:06,840 Speaker 3: Gonna be okay. 523 00:23:07,160 --> 00:23:09,880 Speaker 4: Right, And so if you just copy the right cat, ie, 524 00:23:10,040 --> 00:23:12,959 Speaker 4: hit the buy button on Vanguard's website, and you just 525 00:23:13,200 --> 00:23:14,879 Speaker 4: close your laptop and don't do anything else for the 526 00:23:14,880 --> 00:23:17,120 Speaker 4: next twelve months on average, right, well, let's just speak 527 00:23:17,160 --> 00:23:18,800 Speaker 4: to the last twelve months, your money would have made 528 00:23:18,800 --> 00:23:19,640 Speaker 4: you nearly twenty. 529 00:23:19,400 --> 00:23:23,040 Speaker 3: Five percent, right, And so that's step one. 530 00:23:24,000 --> 00:23:26,760 Speaker 4: Just not trying to be a world of investing expert 531 00:23:27,119 --> 00:23:29,800 Speaker 4: and look at the charts like, just copy the right cat. 532 00:23:29,840 --> 00:23:30,520 Speaker 3: You need to focus. 533 00:23:30,560 --> 00:23:32,119 Speaker 4: If you are going to focus some time on something, 534 00:23:32,440 --> 00:23:34,640 Speaker 4: focus your time on figuring out how you can invest 535 00:23:34,680 --> 00:23:36,919 Speaker 4: more in five thousand dollars, I e. How can I 536 00:23:37,119 --> 00:23:40,240 Speaker 4: become more valuable to the marketplace to have more disposable 537 00:23:40,280 --> 00:23:43,280 Speaker 4: income to invest versus me trying to become a world 538 00:23:43,280 --> 00:23:44,320 Speaker 4: class investor. 539 00:23:44,560 --> 00:23:44,760 Speaker 5: Right. 540 00:23:45,280 --> 00:23:47,119 Speaker 3: Once you do that, there's other other levers you. 541 00:23:47,119 --> 00:23:49,359 Speaker 4: Can pull, like looking inside of the ETF and looking 542 00:23:49,359 --> 00:23:51,680 Speaker 4: at some of the top investments that are there, and say, 543 00:23:51,720 --> 00:23:53,520 Speaker 4: you know what, if I have five thousand dollars to invest, 544 00:23:53,520 --> 00:23:57,320 Speaker 4: maybe three thousand I invest in the ETF, maybe two thousand. 545 00:23:57,400 --> 00:24:00,159 Speaker 4: I pick out some of the top winners. Maybe I'm 546 00:24:00,200 --> 00:24:02,600 Speaker 4: investing in Apple and video. Now, if you're watching this 547 00:24:02,640 --> 00:24:03,480 Speaker 4: in real time, you might. 548 00:24:03,400 --> 00:24:05,199 Speaker 5: Say, maybe not in video, but it just got hit. 549 00:24:05,320 --> 00:24:08,280 Speaker 3: But which is actually a great time. I was about 550 00:24:08,280 --> 00:24:10,920 Speaker 3: to say, like, yeah, I'm thinking. 551 00:24:10,720 --> 00:24:13,480 Speaker 4: Of how they're thinking, right, Yeah, which actually is a 552 00:24:13,480 --> 00:24:17,280 Speaker 4: great exactly, But more of the story is picking some 553 00:24:17,320 --> 00:24:20,879 Speaker 4: of those uh, you know, bigger, bigger winners, right, they 554 00:24:20,880 --> 00:24:23,920 Speaker 4: could potentially give you greater returns. 555 00:24:23,480 --> 00:24:24,760 Speaker 3: Than just picking the index. 556 00:24:24,840 --> 00:24:26,960 Speaker 4: But if that's if you have five thousand dollars to invest, 557 00:24:27,000 --> 00:24:29,280 Speaker 4: that's exactly what I would advise. And then from there 558 00:24:29,320 --> 00:24:31,639 Speaker 4: as your investment grows, there's other strategies that you can 559 00:24:31,680 --> 00:24:33,879 Speaker 4: take advantage of that can make more sense as you 560 00:24:33,920 --> 00:24:35,439 Speaker 4: have more disposed income to invest. 561 00:24:35,800 --> 00:24:38,360 Speaker 2: Yeah, at the risk of having you say I need 562 00:24:38,359 --> 00:24:40,960 Speaker 2: more context again, I'm going to give you a statement 563 00:24:41,680 --> 00:24:43,879 Speaker 2: that my financial advisor has said to me and again 564 00:24:44,000 --> 00:24:46,840 Speaker 2: changed the way I look at money. You know, I 565 00:24:46,880 --> 00:24:49,399 Speaker 2: was talking to her about my my financial portfolio and 566 00:24:49,440 --> 00:24:51,320 Speaker 2: things like that, and I was we were talking about 567 00:24:51,320 --> 00:24:52,840 Speaker 2: the money that was in my bank account, and she 568 00:24:52,960 --> 00:24:55,240 Speaker 2: was like, true, wealth is not in the bank accounts, 569 00:24:56,119 --> 00:24:59,159 Speaker 2: and I would without giving you more context, I just 570 00:24:59,240 --> 00:25:01,639 Speaker 2: want you to speak on what that really means. We'll 571 00:25:01,680 --> 00:25:03,960 Speaker 2: start with George and then we'll have my card to 572 00:25:04,040 --> 00:25:05,480 Speaker 2: jump in on this tool. 573 00:25:05,800 --> 00:25:06,280 Speaker 3: Yeah. 574 00:25:06,359 --> 00:25:10,240 Speaker 4: Well, because of how our economy is set up, right, 575 00:25:10,560 --> 00:25:15,359 Speaker 4: of our money loses its purchasing power year over year, right, 576 00:25:15,880 --> 00:25:17,760 Speaker 4: And so even though it seems safe and you can 577 00:25:17,800 --> 00:25:19,280 Speaker 4: look at it, you can touch it, and it doesn't 578 00:25:19,280 --> 00:25:22,439 Speaker 4: decrease unless you withdraw every year, the money that you 579 00:25:22,440 --> 00:25:24,680 Speaker 4: have in your bank account is going to have less 580 00:25:24,720 --> 00:25:28,359 Speaker 4: purchasing power in the following year, and so you're losing 581 00:25:28,520 --> 00:25:31,560 Speaker 4: the ability. It's costing you more to live as time 582 00:25:31,640 --> 00:25:32,000 Speaker 4: goes on. 583 00:25:32,480 --> 00:25:32,720 Speaker 5: Right. 584 00:25:33,040 --> 00:25:34,760 Speaker 4: So the reason why wealth is not created in the 585 00:25:34,760 --> 00:25:38,040 Speaker 4: bank is because you're literally, quite literally losing wealth due 586 00:25:38,080 --> 00:25:40,840 Speaker 4: to inflation right when your money is in the bank. Right, 587 00:25:40,880 --> 00:25:43,199 Speaker 4: And so the way that we hedge inflation is we 588 00:25:43,280 --> 00:25:45,640 Speaker 4: put our money in investments that we believe are going 589 00:25:45,680 --> 00:25:49,359 Speaker 4: to outpace inflation, so that at minimum we're keeping up 590 00:25:49,359 --> 00:25:51,639 Speaker 4: with that our purchasing power is in decreasing. In a 591 00:25:51,680 --> 00:25:55,000 Speaker 4: perfect world scenario, if your investments are really out pacing inflation, 592 00:25:55,320 --> 00:25:58,560 Speaker 4: it actually becomes cheaper to live as time goes on, 593 00:25:59,320 --> 00:26:02,000 Speaker 4: right because if inflation is going up at a rate 594 00:26:02,040 --> 00:26:04,720 Speaker 4: of two percent two point five percent, but your investment 595 00:26:04,720 --> 00:26:06,440 Speaker 4: account is going up a rate of ten percent and 596 00:26:06,480 --> 00:26:10,119 Speaker 4: your money's part there, that means all things remaining constant, 597 00:26:10,359 --> 00:26:12,720 Speaker 4: it costs you less to live as long as you 598 00:26:13,000 --> 00:26:16,000 Speaker 4: are investing your money over time versus leaving into bank account. 599 00:26:16,280 --> 00:26:18,440 Speaker 1: I love that card. Anything you want to add to that. 600 00:26:19,560 --> 00:26:22,800 Speaker 6: Well, yeah, I mean, just like, think about what helped 601 00:26:22,800 --> 00:26:26,760 Speaker 6: me conceptualize why take my money out of a bank account, 602 00:26:26,840 --> 00:26:29,080 Speaker 6: out of a saving's account. If you really understand the 603 00:26:29,080 --> 00:26:32,000 Speaker 6: banking system like they're robbing you day by day, and 604 00:26:32,040 --> 00:26:33,800 Speaker 6: I think this is important for the audience to understand. 605 00:26:33,840 --> 00:26:36,240 Speaker 6: So you go to a bank. You give them ten 606 00:26:36,280 --> 00:26:38,600 Speaker 6: thousand dollars. They put it in your savings account, right, 607 00:26:39,040 --> 00:26:42,800 Speaker 6: they give you less than one percent. You open your 608 00:26:42,880 --> 00:26:44,560 Speaker 6: you go you to your online banking. You see it's 609 00:26:44,600 --> 00:26:47,000 Speaker 6: ten thousand dollars in your account, but the ten thousand 610 00:26:47,000 --> 00:26:49,439 Speaker 6: dollars is not actually in the bank. Right, they go 611 00:26:49,480 --> 00:26:51,960 Speaker 6: and lend your money out to somebody or betty. Yet 612 00:26:52,000 --> 00:26:53,439 Speaker 6: they lend it back to you because then you go 613 00:26:53,480 --> 00:26:55,600 Speaker 6: to the bank the next day and say, hey, can 614 00:26:55,760 --> 00:26:57,800 Speaker 6: I get a credit card? They're like, of course, we'll 615 00:26:57,840 --> 00:27:00,200 Speaker 6: give you a ten thousand dollars credit card line. And 616 00:27:00,200 --> 00:27:01,280 Speaker 6: you're like, oh my god, I got a credit car 617 00:27:01,400 --> 00:27:04,320 Speaker 6: ten thousand dollars limit. But they're gonna charge your twenty 618 00:27:04,320 --> 00:27:06,399 Speaker 6: four percent interest rate on that credit card, right, so 619 00:27:06,440 --> 00:27:08,880 Speaker 6: you use that card. So basically they just gave you 620 00:27:08,880 --> 00:27:11,760 Speaker 6: your ten thousand dollars back at twenty four percent interest, 621 00:27:12,080 --> 00:27:13,879 Speaker 6: where they're holding your money in a bank account at 622 00:27:13,960 --> 00:27:16,320 Speaker 6: less than one percent interest, and they're making a twenty 623 00:27:16,320 --> 00:27:19,240 Speaker 6: three percent arbitrage on you ever seen every time you 624 00:27:19,359 --> 00:27:21,960 Speaker 6: use the card. So like, once you understand that the 625 00:27:22,040 --> 00:27:25,160 Speaker 6: banks are getting rich off of having your money there, 626 00:27:25,440 --> 00:27:27,560 Speaker 6: like you're like, well, instead of you getting rich off 627 00:27:27,600 --> 00:27:30,159 Speaker 6: my money? Why don't I get rich off my money? 628 00:27:30,240 --> 00:27:31,439 Speaker 6: And that's when we take our money out of bank 629 00:27:31,440 --> 00:27:33,320 Speaker 6: accounts and we put them in investing accounts. 630 00:27:34,520 --> 00:27:37,119 Speaker 2: I want to take this a little bit of a 631 00:27:37,480 --> 00:27:39,720 Speaker 2: detour here and start with card Or on this. It's 632 00:27:39,760 --> 00:27:43,199 Speaker 2: like for those with an irregular or entrepreneurial income, it 633 00:27:43,240 --> 00:27:47,200 Speaker 2: doesn't necessarily hit every Friday. How do we create solid 634 00:27:47,240 --> 00:27:50,320 Speaker 2: financial plans when you have that irregular It may be 635 00:27:50,560 --> 00:27:52,800 Speaker 2: a decent, you know, income, but it's not regular. 636 00:27:54,680 --> 00:27:54,960 Speaker 3: Yes. 637 00:27:55,320 --> 00:27:58,840 Speaker 6: So one of the best books I can have any 638 00:27:58,960 --> 00:28:01,760 Speaker 6: entrepreneur read see When to learn how to be a 639 00:28:01,760 --> 00:28:04,639 Speaker 6: good store over their finances is a book called profit 640 00:28:04,760 --> 00:28:06,040 Speaker 6: First by Mike account. 641 00:28:06,119 --> 00:28:08,520 Speaker 1: I'm actually reading that right now, dude. 642 00:28:08,600 --> 00:28:11,400 Speaker 6: You read it every year, okay, So that book would 643 00:28:11,440 --> 00:28:14,600 Speaker 6: change the game for every entrepreneur. And basically the philosophy 644 00:28:14,600 --> 00:28:17,919 Speaker 6: that the book teaches is if you don't give your 645 00:28:17,920 --> 00:28:21,280 Speaker 6: money a destination, it will run wild, right fact. And 646 00:28:21,359 --> 00:28:23,880 Speaker 6: so what the profit first method is You set up 647 00:28:24,000 --> 00:28:27,239 Speaker 6: separate accounts and you give these accounts different purposes. So 648 00:28:27,280 --> 00:28:29,119 Speaker 6: you have an account for income, you have an account 649 00:28:29,119 --> 00:28:31,959 Speaker 6: for expenses, have an account for payroll, have an account 650 00:28:32,000 --> 00:28:35,320 Speaker 6: for your own your own self as an officer's compensation. 651 00:28:35,400 --> 00:28:38,600 Speaker 6: You have an account for taxes definitely, and as money 652 00:28:38,600 --> 00:28:41,960 Speaker 6: comes into these accounts, you separated based off of percentage. 653 00:28:42,000 --> 00:28:43,880 Speaker 6: So again in our example, if you if you have 654 00:28:44,120 --> 00:28:46,680 Speaker 6: a ten thousand dollars a month, cool, Well, a portion 655 00:28:46,760 --> 00:28:48,600 Speaker 6: of that is going to go towards taxes, a portion 656 00:28:48,680 --> 00:28:50,280 Speaker 6: of that is going to go towards paying yourself, A 657 00:28:50,360 --> 00:28:52,200 Speaker 6: portion of that is going to go for expenses of 658 00:28:52,240 --> 00:28:55,160 Speaker 6: the business. And then you have these different buckets of 659 00:28:55,320 --> 00:28:56,280 Speaker 6: money in your business. 660 00:28:56,560 --> 00:28:59,200 Speaker 5: And if you have a low. 661 00:28:59,040 --> 00:29:02,160 Speaker 6: Month and you see like, okay, well my expense account 662 00:29:02,160 --> 00:29:03,800 Speaker 6: is running low, well guess what is time for you 663 00:29:03,840 --> 00:29:06,640 Speaker 6: to stop spending money right now right? And having these 664 00:29:06,640 --> 00:29:09,600 Speaker 6: different accounts set up and breaking your money and allocating 665 00:29:09,640 --> 00:29:13,360 Speaker 6: it by percentages based off versus just having all your 666 00:29:13,400 --> 00:29:14,480 Speaker 6: money hitting one account. 667 00:29:14,640 --> 00:29:18,080 Speaker 5: This is the best way that entrepreneurs. 668 00:29:17,480 --> 00:29:21,840 Speaker 6: Can own their money and create a system where even 669 00:29:21,880 --> 00:29:23,920 Speaker 6: though it's going to be highs and lows in the business, 670 00:29:24,200 --> 00:29:27,240 Speaker 6: you still know how to onet how your business is doing, 671 00:29:27,440 --> 00:29:30,440 Speaker 6: and how to move your finances going forward. 672 00:29:31,440 --> 00:29:34,400 Speaker 2: Yeah, you know, George, so many of us, specifically in 673 00:29:34,440 --> 00:29:38,000 Speaker 2: our community, you know, we grew up thinking or hearing 674 00:29:38,160 --> 00:29:39,920 Speaker 2: debt is you know, you do as much as you 675 00:29:39,960 --> 00:29:41,320 Speaker 2: can and get out of debt. 676 00:29:41,920 --> 00:29:44,560 Speaker 1: We see it purely as a negative thing, too many 677 00:29:44,600 --> 00:29:47,200 Speaker 1: of us, do you know. I want you to. 678 00:29:47,120 --> 00:29:49,840 Speaker 2: Talk about how how debt is a tool and how 679 00:29:49,840 --> 00:29:52,240 Speaker 2: you can be how you can leverage debt to you know, 680 00:29:52,760 --> 00:29:53,800 Speaker 2: find your way to wealth. 681 00:29:55,800 --> 00:29:56,880 Speaker 3: That's a phenomenal question. 682 00:29:57,040 --> 00:29:57,240 Speaker 5: Right. 683 00:29:57,280 --> 00:29:59,640 Speaker 4: So, I think when most people think about debt, they 684 00:29:59,640 --> 00:30:02,560 Speaker 4: think about it in terms of purchasing liabilities. 685 00:30:02,640 --> 00:30:02,800 Speaker 3: Right. 686 00:30:03,240 --> 00:30:05,400 Speaker 4: You buy a car and five years from now, that 687 00:30:05,480 --> 00:30:07,640 Speaker 4: car is worth less than you originally purchased it for. 688 00:30:08,360 --> 00:30:10,480 Speaker 4: And you when you look at all the payments that 689 00:30:10,520 --> 00:30:12,640 Speaker 4: you made, you paid more than you originally borrow. 690 00:30:12,720 --> 00:30:14,640 Speaker 3: Right, So when you look at different that lens, it's. 691 00:30:14,480 --> 00:30:15,680 Speaker 5: Like, why would I ever borrow? 692 00:30:15,720 --> 00:30:17,120 Speaker 3: Like the systems rated? 693 00:30:17,600 --> 00:30:19,880 Speaker 4: But when you look at that from the lens of 694 00:30:19,960 --> 00:30:21,960 Speaker 4: leverage and say, hey, look, I'm gonna borrow this money, 695 00:30:22,000 --> 00:30:23,760 Speaker 4: but I'm gonna borrow to buy an investment that I 696 00:30:23,760 --> 00:30:27,280 Speaker 4: believe the interest that I'm gonna earn it's gonna be greater. 697 00:30:27,040 --> 00:30:28,120 Speaker 3: Than the interest that I'm gonna own. 698 00:30:28,240 --> 00:30:28,440 Speaker 5: Right. 699 00:30:28,480 --> 00:30:31,200 Speaker 4: Simply put, if I borrow money at six percent, I 700 00:30:31,320 --> 00:30:33,400 Speaker 4: use that money to buy house or I use that 701 00:30:33,400 --> 00:30:35,240 Speaker 4: money as a downpayment to buy a business, or I 702 00:30:35,280 --> 00:30:36,920 Speaker 4: use that money to invest in a stock market, and 703 00:30:36,920 --> 00:30:40,960 Speaker 4: then my returns significantly outpaced the interest that I owe. 704 00:30:40,960 --> 00:30:43,160 Speaker 4: Then it's just a game of arbitrage, similar to the bank. Right, 705 00:30:43,200 --> 00:30:45,320 Speaker 4: So it's like, Okay, well I borrowed it a six 706 00:30:46,120 --> 00:30:48,920 Speaker 4: I got twelve percent right after even I paid the 707 00:30:48,960 --> 00:30:51,240 Speaker 4: bank back, right, there's still a six percent spread on 708 00:30:51,320 --> 00:30:54,080 Speaker 4: money that wasn't mine, right, which is naturally going to 709 00:30:54,120 --> 00:30:55,920 Speaker 4: speed up your ability to build well because it's like 710 00:30:55,960 --> 00:30:58,800 Speaker 4: you have more money to play with that you didn't 711 00:30:58,800 --> 00:31:00,960 Speaker 4: originally have. When you get on the right side of 712 00:31:00,960 --> 00:31:04,880 Speaker 4: the equation and you use borrow money to build wealth 713 00:31:04,920 --> 00:31:07,800 Speaker 4: and use borrow money to invest, then it can be 714 00:31:07,880 --> 00:31:09,480 Speaker 4: a tool, and that is a tool that we can 715 00:31:09,600 --> 00:31:12,800 Speaker 4: use to catch up, right, because it's like, quite literally, 716 00:31:13,200 --> 00:31:15,720 Speaker 4: I'm using if I make one hundred thousand dollars a year, 717 00:31:16,240 --> 00:31:19,120 Speaker 4: I borrowed another fifty thousand dollars a year, meaning I've 718 00:31:19,120 --> 00:31:22,200 Speaker 4: increased my productivity. Is if I made fifty thousand on 719 00:31:22,320 --> 00:31:23,640 Speaker 4: the other fifty thousand, I got. 720 00:31:23,440 --> 00:31:24,320 Speaker 3: To pay it the six percent. 721 00:31:24,720 --> 00:31:27,720 Speaker 4: But however, now I've identified it, that's been opportunities that 722 00:31:27,760 --> 00:31:30,080 Speaker 4: are going to be maybe double that percentage, right, And 723 00:31:30,120 --> 00:31:32,520 Speaker 4: now that's how I'm able to compound my wealth a 724 00:31:32,520 --> 00:31:35,200 Speaker 4: lot faster. So yeah, it can one hundred percent be 725 00:31:35,240 --> 00:31:37,160 Speaker 4: a tool. Obviously you want to do the math. I 726 00:31:37,200 --> 00:31:38,760 Speaker 4: think most people are afraid of debt. They just don't 727 00:31:38,800 --> 00:31:40,920 Speaker 4: do the math right. It's like they look at it 728 00:31:40,960 --> 00:31:43,120 Speaker 4: as a liability, like, oh, I'm gonna pay interest. 729 00:31:43,120 --> 00:31:44,280 Speaker 3: I don't want to pay interest. 730 00:31:44,520 --> 00:31:46,840 Speaker 4: But does it matter if what you got in return 731 00:31:47,080 --> 00:31:50,000 Speaker 4: outpaces the interest that you paid, right? And I think 732 00:31:50,040 --> 00:31:51,920 Speaker 4: once you just do the math, and that's a beautiful 733 00:31:51,920 --> 00:31:54,040 Speaker 4: thing about personal finance, you'll be able to see that 734 00:31:54,040 --> 00:31:56,840 Speaker 4: debt can be an amazing tool and accelerating your wealth building. 735 00:31:57,320 --> 00:32:00,200 Speaker 2: So what's interesting As I am reading profit for and 736 00:32:00,240 --> 00:32:02,440 Speaker 2: it led me to this question, and I'm about to 737 00:32:02,440 --> 00:32:04,400 Speaker 2: ask for I got to tea this up first. So, George, 738 00:32:04,720 --> 00:32:08,040 Speaker 2: I was reading profit first, you know, as Carter talked about. 739 00:32:08,040 --> 00:32:10,240 Speaker 2: And so I set up all these five accounts, and 740 00:32:10,440 --> 00:32:14,040 Speaker 2: during that process, I was just looking through my statements 741 00:32:14,160 --> 00:32:16,920 Speaker 2: for my AMEX, you know, in a couple of other cards, 742 00:32:17,320 --> 00:32:19,720 Speaker 2: and I found seven hundred dollars of things that I 743 00:32:19,800 --> 00:32:22,360 Speaker 2: was spending every month that I had no use for 744 00:32:22,760 --> 00:32:28,800 Speaker 2: seven hundred dollars a month thing subscriptions on iTunes, you know. 745 00:32:29,440 --> 00:32:31,200 Speaker 1: Whatever, like just stupid stuff, stuff that. 746 00:32:31,200 --> 00:32:34,960 Speaker 2: I don't even use anymore. And I'm like, I can't 747 00:32:34,960 --> 00:32:38,440 Speaker 2: believe I've been paying seven hundred dollars a month and 748 00:32:38,560 --> 00:32:42,560 Speaker 2: stuff that I haven't even opened up. And as a 749 00:32:42,600 --> 00:32:45,720 Speaker 2: financial advisor, George, I want you to talk about like 750 00:32:45,760 --> 00:32:49,400 Speaker 2: this concept of money leagues, like these expenses or inefficiencies 751 00:32:49,680 --> 00:32:52,560 Speaker 2: that we have that we just are not even aware of. 752 00:32:54,040 --> 00:32:55,640 Speaker 2: You on this car, I'm let you cook on this 753 00:32:55,640 --> 00:32:57,760 Speaker 2: car to too, let you go yeah, but I'm. 754 00:32:58,520 --> 00:32:59,760 Speaker 3: Yeah, yeah, yeah. 755 00:33:00,040 --> 00:33:01,520 Speaker 4: One thing that we have all of our clients do 756 00:33:01,600 --> 00:33:03,360 Speaker 4: is we call it a finding money exercise. 757 00:33:03,680 --> 00:33:03,920 Speaker 5: Right. 758 00:33:03,960 --> 00:33:08,440 Speaker 4: It's like because what happens is, you know, you accumulate 759 00:33:08,480 --> 00:33:12,400 Speaker 4: these expenses over time, right, And if you don't have awareness, 760 00:33:12,400 --> 00:33:14,120 Speaker 4: if you're not having a money date with your money 761 00:33:14,120 --> 00:33:16,160 Speaker 4: every week where you're looking at it, you forget about 762 00:33:16,200 --> 00:33:18,240 Speaker 4: you forget about the gym membership from the gym you 763 00:33:18,280 --> 00:33:20,880 Speaker 4: no long ago to. You, forget about the Apple iTunes 764 00:33:20,880 --> 00:33:23,480 Speaker 4: subscription that was annual and you forgot to cancel and 765 00:33:23,480 --> 00:33:24,400 Speaker 4: you still getting hit with it. 766 00:33:24,480 --> 00:33:26,880 Speaker 3: Right, those are things that's just over time you start to. 767 00:33:26,840 --> 00:33:30,960 Speaker 4: Accumulate all this extra baggage if you will, right, and 768 00:33:31,000 --> 00:33:33,959 Speaker 4: so I think awareness is the greatest lever that you 769 00:33:34,080 --> 00:33:36,400 Speaker 4: have when it comes to building wealth. We recommend our 770 00:33:36,400 --> 00:33:39,520 Speaker 4: clients every week have a money date, whether you actually 771 00:33:39,560 --> 00:33:42,280 Speaker 4: have somebody view it with or if it's just you 772 00:33:42,040 --> 00:33:44,400 Speaker 4: and your online banking, you have a money date where 773 00:33:44,400 --> 00:33:47,000 Speaker 4: you sit down and you review, Hey, this is what 774 00:33:47,040 --> 00:33:49,600 Speaker 4: I got coming up this week, and this is how 775 00:33:49,640 --> 00:33:52,360 Speaker 4: it should go based upon how the week went. 776 00:33:52,400 --> 00:33:53,640 Speaker 3: Do I need to make any adjustments? 777 00:33:53,640 --> 00:33:56,719 Speaker 4: Because oftentimes people get scared about budgeting because they think 778 00:33:56,720 --> 00:33:57,800 Speaker 4: about it being restricted. 779 00:33:58,440 --> 00:34:00,640 Speaker 3: But remember this is your life. So if you know 780 00:34:00,720 --> 00:34:01,640 Speaker 3: you got friends. 781 00:34:01,320 --> 00:34:02,520 Speaker 4: Coming in town the end of the month, you want 782 00:34:02,520 --> 00:34:05,080 Speaker 4: to buy bottles, you want to go all out, well cool, Well, 783 00:34:05,120 --> 00:34:07,720 Speaker 4: then you need to in the beginning of the month, right, 784 00:34:07,800 --> 00:34:11,080 Speaker 4: make sure that you're not allocating the money towards door 785 00:34:11,160 --> 00:34:13,880 Speaker 4: dash and getting nickeled in. Don I think what happens 786 00:34:13,960 --> 00:34:18,000 Speaker 4: is people don't zoom out quickly enough to figure out, like. 787 00:34:18,160 --> 00:34:20,440 Speaker 3: What do I want my life to actually look like? 788 00:34:20,480 --> 00:34:22,680 Speaker 4: This is a story I always tell When I first 789 00:34:22,680 --> 00:34:24,800 Speaker 4: got in the financial services industry, it was one of 790 00:34:24,840 --> 00:34:27,240 Speaker 4: my first conferences I went to, and the young lady 791 00:34:27,280 --> 00:34:30,520 Speaker 4: was like, in twenty eleven, one billion drill bits were sold. 792 00:34:30,520 --> 00:34:32,080 Speaker 4: And for those who don't know what the drill bits are, 793 00:34:32,120 --> 00:34:33,960 Speaker 4: because you're not too handy, it's a little thing you 794 00:34:34,040 --> 00:34:36,040 Speaker 4: put into a drill to maybe hang up artwork and 795 00:34:36,080 --> 00:34:37,360 Speaker 4: different things in your house. 796 00:34:37,520 --> 00:34:37,919 Speaker 5: She said. 797 00:34:37,920 --> 00:34:40,479 Speaker 3: Of the billion drill bits that were sold, nobody wanted 798 00:34:40,520 --> 00:34:41,040 Speaker 3: a drill bit. 799 00:34:41,280 --> 00:34:44,000 Speaker 4: She said, Now, what if I told you that they 800 00:34:44,120 --> 00:34:46,640 Speaker 4: used the drill bits to hang artwork in office parks 801 00:34:46,680 --> 00:34:49,960 Speaker 4: and residential homes all across the country. But they didn't 802 00:34:50,000 --> 00:34:53,799 Speaker 4: necessarily want the artwork either. What they cared about is 803 00:34:53,800 --> 00:34:55,600 Speaker 4: the feeling that they got when they walked in the 804 00:34:55,640 --> 00:34:57,920 Speaker 4: room where the artwork was hung. So how does that 805 00:34:57,960 --> 00:35:00,440 Speaker 4: translate to your money? When you look at your BA account, 806 00:35:00,520 --> 00:35:02,319 Speaker 4: do you care if it's a million dollars or one 807 00:35:02,360 --> 00:35:03,520 Speaker 4: hundred thousand or ten thousand? 808 00:35:03,640 --> 00:35:04,719 Speaker 3: Not really right? 809 00:35:04,960 --> 00:35:07,000 Speaker 4: Do you care if it's in what type of account 810 00:35:07,000 --> 00:35:09,120 Speaker 4: it is? Is it a roth ira, is a brokerage account? 811 00:35:09,160 --> 00:35:10,920 Speaker 4: You don't really care about that. That will be the 812 00:35:10,920 --> 00:35:12,640 Speaker 4: equivalent of me walking into your house looking at a 813 00:35:12,640 --> 00:35:16,120 Speaker 4: beautiful picture and saying, man, I'm really curious of the 814 00:35:16,600 --> 00:35:19,560 Speaker 4: oak wood handle that you use on the hammer to 815 00:35:19,600 --> 00:35:21,400 Speaker 4: hang that in the nails where they steal. 816 00:35:21,200 --> 00:35:22,760 Speaker 3: Or what they nobody cares. 817 00:35:23,200 --> 00:35:25,480 Speaker 4: What you care about is where you're going to be 818 00:35:25,480 --> 00:35:27,080 Speaker 4: able to go, what you're going to be able to 819 00:35:27,080 --> 00:35:28,840 Speaker 4: do other people, that you're going to be able to 820 00:35:28,880 --> 00:35:30,440 Speaker 4: help in the lifestyle that you're going to be able 821 00:35:30,480 --> 00:35:33,960 Speaker 4: to live. So once you can line your financial resources 822 00:35:34,000 --> 00:35:37,680 Speaker 4: to that, north Star budgeting and money management seems a 823 00:35:37,680 --> 00:35:40,440 Speaker 4: lot more realistic because it's not I'm just doing the 824 00:35:40,520 --> 00:35:43,359 Speaker 4: adult thing that everybody should do, which is saved and 825 00:35:43,400 --> 00:35:47,319 Speaker 4: invest my money. You're anchoring it in your values. I 826 00:35:47,400 --> 00:35:49,359 Speaker 4: like to call it value based spending. So when you're 827 00:35:49,360 --> 00:35:52,680 Speaker 4: looking at your expenses right you ask yourself two questions. 828 00:35:52,920 --> 00:35:55,320 Speaker 3: Does this spending align with what I say I value 829 00:35:55,400 --> 00:35:55,839 Speaker 3: Number one? 830 00:35:55,920 --> 00:35:59,239 Speaker 4: And number two? Is there cost effective, more cost effective alternative? 831 00:35:59,560 --> 00:36:01,960 Speaker 4: Sometimes there might not be a cost effective alternative, but 832 00:36:02,000 --> 00:36:04,400 Speaker 4: at least asking the question put you in the right 833 00:36:04,400 --> 00:36:05,880 Speaker 4: frame of mind, because if you look at your online 834 00:36:05,880 --> 00:36:06,239 Speaker 4: banking you. 835 00:36:06,280 --> 00:36:07,920 Speaker 3: See food, food, food, food, food. 836 00:36:08,200 --> 00:36:10,120 Speaker 4: Any responses, well, it's okay, because I'm going out to 837 00:36:10,160 --> 00:36:12,640 Speaker 4: bunch with the homies and we get the fellowship, we 838 00:36:12,680 --> 00:36:14,319 Speaker 4: get to have a good time. I said, well, hold on, 839 00:36:14,680 --> 00:36:17,000 Speaker 4: what you're saying is you value the fellowship, not necessarily 840 00:36:17,040 --> 00:36:19,040 Speaker 4: the food. So maybe we can come up with more 841 00:36:19,080 --> 00:36:22,760 Speaker 4: creative ways to extract what you really want from this scenario. 842 00:36:22,480 --> 00:36:25,560 Speaker 3: That's still quote unquote budget friendly. So that's the way 843 00:36:25,600 --> 00:36:27,040 Speaker 3: I think about it, hopefully answers your question. 844 00:36:27,120 --> 00:36:29,000 Speaker 2: Yeah, and card I want you to cook on this too, 845 00:36:29,000 --> 00:36:31,360 Speaker 2: because I think about that seven hundred dollars that I 846 00:36:31,480 --> 00:36:35,359 Speaker 2: already had and was spending by now clawing that back, 847 00:36:35,520 --> 00:36:37,400 Speaker 2: I just made seven hundred dollars. 848 00:36:37,880 --> 00:36:41,640 Speaker 6: Yeah, yeah, yeah, and like and let me just because 849 00:36:41,640 --> 00:36:44,080 Speaker 6: I wanted to have a relatability moment. We are not 850 00:36:44,239 --> 00:36:47,480 Speaker 6: above reproach here, like we still forget like I did. 851 00:36:49,040 --> 00:36:51,319 Speaker 6: I did act as my assistant last year. Let's see 852 00:36:51,320 --> 00:36:53,160 Speaker 6: where I spent some money last year because it was 853 00:36:53,520 --> 00:36:56,520 Speaker 6: a fast it was a fast year. I spent seventeen 854 00:36:56,600 --> 00:37:00,360 Speaker 6: thousand dollars in ubers last year, and I I didn't 855 00:37:00,400 --> 00:37:02,680 Speaker 6: realize it because you know, Nicko Lndam, you don't see 856 00:37:02,680 --> 00:37:03,480 Speaker 6: it at the end of the year. And I have 857 00:37:03,560 --> 00:37:06,520 Speaker 6: to set myself down and say, Okay, Carter is riding 858 00:37:06,560 --> 00:37:09,360 Speaker 6: in Uber seven is like that is at worth seventeen 859 00:37:09,360 --> 00:37:12,440 Speaker 6: thousand dollars feet seventeen thousand dollars, So you know, if not, 860 00:37:12,680 --> 00:37:14,160 Speaker 6: you can use that money to buy a car and 861 00:37:14,200 --> 00:37:16,600 Speaker 6: just drive more, or give up the car you already 862 00:37:16,600 --> 00:37:17,080 Speaker 6: have and just. 863 00:37:17,040 --> 00:37:18,719 Speaker 5: Go all in on uber. What we can't do is 864 00:37:18,760 --> 00:37:19,520 Speaker 5: have both. 865 00:37:19,640 --> 00:37:22,000 Speaker 6: Right, So I just want to let people know we're 866 00:37:22,040 --> 00:37:22,760 Speaker 6: not above reproach. 867 00:37:22,760 --> 00:37:22,920 Speaker 3: Here. 868 00:37:22,920 --> 00:37:25,279 Speaker 6: We have to take our own device at Lotts and 869 00:37:26,000 --> 00:37:28,279 Speaker 6: it's just understanding what do you want your money to 870 00:37:28,320 --> 00:37:31,600 Speaker 6: do for you and how do you want it to 871 00:37:32,840 --> 00:37:35,480 Speaker 6: be the tool that it can be to help you 872 00:37:35,920 --> 00:37:38,239 Speaker 6: grow and get towards your dreams. Because what I did 873 00:37:38,520 --> 00:37:41,839 Speaker 6: to make it more more, to make it hit home 874 00:37:41,840 --> 00:37:43,719 Speaker 6: for me is I put that seventeen thousand dollars in 875 00:37:43,760 --> 00:37:46,680 Speaker 6: a retirement calculator at ten percent for fifty years, and 876 00:37:46,719 --> 00:37:48,520 Speaker 6: I saw how much money it could have made me 877 00:37:48,719 --> 00:37:51,200 Speaker 6: if I didn't spend it. So that going in twenty 878 00:37:51,200 --> 00:37:52,480 Speaker 6: twenty five is going to make sure I don't make 879 00:37:52,480 --> 00:37:53,239 Speaker 6: the same mistake again. 880 00:37:54,239 --> 00:37:56,160 Speaker 2: So I want you to talk a little bit about 881 00:37:56,200 --> 00:37:58,400 Speaker 2: melon and money, but I want you to first start it, 882 00:37:58,560 --> 00:38:01,360 Speaker 2: just talk about some tools you know, technologies or et 883 00:38:01,400 --> 00:38:02,920 Speaker 2: ceter Both of you guys. I want you to do 884 00:38:03,000 --> 00:38:06,000 Speaker 2: this on things that you would advise, you know, people 885 00:38:06,239 --> 00:38:09,279 Speaker 2: add you know on their phone or you know other 886 00:38:09,360 --> 00:38:11,080 Speaker 2: you know when you talk about that, you know, financial 887 00:38:11,160 --> 00:38:13,719 Speaker 2: date George like things people should be doing. What are 888 00:38:14,320 --> 00:38:18,200 Speaker 2: tools resources we should use to help us both manage 889 00:38:18,200 --> 00:38:22,600 Speaker 2: our money better and grow our money? You know early capacity. 890 00:38:23,840 --> 00:38:25,520 Speaker 3: Do you want me to start first and part go ahead? 891 00:38:25,520 --> 00:38:27,040 Speaker 1: Go ahead or cool? 892 00:38:27,960 --> 00:38:28,320 Speaker 3: One? 893 00:38:28,520 --> 00:38:30,680 Speaker 4: One tool I think is great to weal we were 894 00:38:30,680 --> 00:38:34,640 Speaker 4: talking about money management is Rocket Money, right? 895 00:38:34,760 --> 00:38:36,719 Speaker 3: Rocket Money? But now y'all need to be sponsoring us 896 00:38:36,719 --> 00:38:37,439 Speaker 3: at this point, y'all. 897 00:38:37,760 --> 00:38:40,400 Speaker 4: But Rocket Money is a great app. Right, There's just 898 00:38:40,400 --> 00:38:42,719 Speaker 4: gonna give you that visibility to know where your money's going. 899 00:38:43,160 --> 00:38:45,239 Speaker 4: Do you have a subscription that's coming up that you 900 00:38:45,280 --> 00:38:47,680 Speaker 4: should be canceling? And it's really gonna give you that 901 00:38:47,680 --> 00:38:49,200 Speaker 4: awareness to be able to claw back some of that 902 00:38:49,239 --> 00:38:51,359 Speaker 4: money that you can use to invest and build well. 903 00:38:51,360 --> 00:38:53,279 Speaker 4: So from a money management perspective, I think Rocket Money 904 00:38:53,280 --> 00:38:56,279 Speaker 4: is an amazing app. From an investing standpoint, I really 905 00:38:56,360 --> 00:39:00,239 Speaker 4: love an app called in one Finance because one of 906 00:39:00,280 --> 00:39:03,319 Speaker 4: the things we talked about was how do I leverage right? 907 00:39:03,440 --> 00:39:05,040 Speaker 4: You know, Debta is a tool to build well. In 908 00:39:05,120 --> 00:39:08,759 Speaker 4: one Finance is one of the most easy platforms that 909 00:39:08,920 --> 00:39:11,680 Speaker 4: exists where you can invest your money and they will 910 00:39:11,680 --> 00:39:12,120 Speaker 4: give you a. 911 00:39:12,040 --> 00:39:14,920 Speaker 3: Lot of credit based upon the value your portfolio value. Right, 912 00:39:15,000 --> 00:39:15,560 Speaker 3: So if you have. 913 00:39:16,560 --> 00:39:19,279 Speaker 4: Fifty thousand invested, you'll give you a lot of credit 914 00:39:19,320 --> 00:39:22,080 Speaker 4: for twenty five thousand, right and for all intentsive purposes. 915 00:39:22,080 --> 00:39:24,640 Speaker 4: Sometimes it depends upon what your investments are. But conceptually 916 00:39:24,680 --> 00:39:27,759 Speaker 4: speaking about fifty percent, and so once you have a 917 00:39:27,760 --> 00:39:30,880 Speaker 4: handle of your finances and you're investing, it's like, wow, okay, Now, 918 00:39:31,080 --> 00:39:32,879 Speaker 4: just by investing my money instead of having the money 919 00:39:32,880 --> 00:39:35,160 Speaker 4: in the bank, if I would have drawn twenty five thousand, 920 00:39:35,400 --> 00:39:37,760 Speaker 4: I'm leaving twenty five thousand dollars in there, this eroding 921 00:39:37,880 --> 00:39:40,520 Speaker 4: right to inflation. And then when I take it out, right, 922 00:39:40,560 --> 00:39:41,960 Speaker 4: I got twenty five thousand dollars. 923 00:39:41,800 --> 00:39:45,440 Speaker 3: To play with. I can have my full fifty thousand, remain. 924 00:39:45,200 --> 00:39:47,759 Speaker 4: Invested, and still get access to twenty five thousand dollars. 925 00:39:47,880 --> 00:39:48,040 Speaker 1: Right. 926 00:39:48,280 --> 00:39:50,319 Speaker 4: So I strongly recommend having an app like in One 927 00:39:50,360 --> 00:39:53,560 Speaker 4: finance and investing following the Burking investment strategy that I 928 00:39:53,560 --> 00:39:55,640 Speaker 4: shared earlier in the podcast. 929 00:39:55,440 --> 00:39:56,160 Speaker 5: That's for money. 930 00:39:56,440 --> 00:39:58,480 Speaker 3: That's a money maximizing standpoint. 931 00:39:58,560 --> 00:40:01,440 Speaker 4: Now, from a money making standpoint, if you're an entrepreneur, 932 00:40:01,719 --> 00:40:04,560 Speaker 4: is make sure you have your like quick Books or 933 00:40:04,600 --> 00:40:07,279 Speaker 4: whatever accounting app on your phone and just on a 934 00:40:07,280 --> 00:40:09,680 Speaker 4: regular basis, make sure that you're reviewing the P and L. 935 00:40:09,719 --> 00:40:11,319 Speaker 4: I think one thing that a lot of entrepreneurs shy 936 00:40:11,320 --> 00:40:14,480 Speaker 4: away from is like money making activity. Right, It's like, 937 00:40:14,640 --> 00:40:16,480 Speaker 4: what makes all of this easier? Just to world on 938 00:40:16,480 --> 00:40:18,680 Speaker 4: the same page, what makes building wealth easier? What makes 939 00:40:18,719 --> 00:40:21,360 Speaker 4: money management easier? Like is making more money? 940 00:40:21,440 --> 00:40:21,680 Speaker 5: Now? 941 00:40:21,960 --> 00:40:23,759 Speaker 4: Obviously you still got to be a good steward over 942 00:40:23,800 --> 00:40:25,000 Speaker 4: your money. But one of the things that helped a 943 00:40:25,040 --> 00:40:26,960 Speaker 4: lot of my early clients out is I looked at 944 00:40:26,960 --> 00:40:28,120 Speaker 4: their expens It's like, what can I cut? 945 00:40:28,200 --> 00:40:30,000 Speaker 3: I'm like, you're honestly not doing too bad. I was like, 946 00:40:30,000 --> 00:40:31,239 Speaker 3: you need to make more money. 947 00:40:31,440 --> 00:40:34,480 Speaker 4: Right, And so the same level of awareness we need 948 00:40:34,520 --> 00:40:37,000 Speaker 4: to have when it comes to spending is the same 949 00:40:37,120 --> 00:40:38,200 Speaker 4: level of whereas we need to have. 950 00:40:38,160 --> 00:40:39,320 Speaker 3: When it comes to making money. 951 00:40:39,719 --> 00:40:42,359 Speaker 4: What was the target revenue goal for this month? Where 952 00:40:42,360 --> 00:40:43,960 Speaker 4: am I at in the first seven days? Where am 953 00:40:44,000 --> 00:40:45,880 Speaker 4: I at at a mid month? 954 00:40:46,000 --> 00:40:46,239 Speaker 5: Right? 955 00:40:46,560 --> 00:40:49,680 Speaker 4: And we do something in our company called halftime report, right, Like, 956 00:40:49,719 --> 00:40:51,160 Speaker 4: we know what our goal is for the month. We're 957 00:40:51,160 --> 00:40:52,839 Speaker 4: not waiting til the end of the game to figure 958 00:40:52,840 --> 00:40:55,799 Speaker 4: out we lost the game, right, so, and halftime where 959 00:40:55,840 --> 00:40:57,760 Speaker 4: are we relative to the goal, which. 960 00:40:57,600 --> 00:40:59,319 Speaker 3: Obviously are You've logging into your quick books and it's 961 00:40:59,360 --> 00:41:01,840 Speaker 3: up to day. You can see that right and you'll. 962 00:41:01,640 --> 00:41:03,880 Speaker 4: Be able to make game time or halftime adjustments if 963 00:41:03,920 --> 00:41:05,960 Speaker 4: you will to be able to make those adjustments. So 964 00:41:05,960 --> 00:41:07,759 Speaker 4: those are least three things I would do because I 965 00:41:07,840 --> 00:41:10,080 Speaker 4: like to look at things and buckets of make managing 966 00:41:10,120 --> 00:41:12,640 Speaker 4: maximize and so those are three tools that you can use. 967 00:41:12,640 --> 00:41:13,400 Speaker 3: It could be beneficial. 968 00:41:13,800 --> 00:41:15,279 Speaker 2: CARDI you can do the same thing, but also talk 969 00:41:15,320 --> 00:41:17,200 Speaker 2: about mailing and money on this please. 970 00:41:18,400 --> 00:41:20,560 Speaker 6: Yeah, So I'll give one and I'll go to the 971 00:41:20,560 --> 00:41:24,239 Speaker 6: mallon money conversation. I love doing an exercise with our 972 00:41:24,280 --> 00:41:26,760 Speaker 6: clients having them go to the National Registry of Unclaimed 973 00:41:26,760 --> 00:41:30,880 Speaker 6: Retirement Benefits because when you start a business right you 974 00:41:31,200 --> 00:41:34,880 Speaker 6: most likely left your retirement plan and your previous employer. 975 00:41:35,200 --> 00:41:38,439 Speaker 6: So this website will allow you to go find any 976 00:41:38,520 --> 00:41:41,759 Speaker 6: other retirement plans that you might have left behind in 977 00:41:41,800 --> 00:41:43,960 Speaker 6: previous employees that you forgot about or that you can't 978 00:41:43,960 --> 00:41:46,879 Speaker 6: find an XYZ, and then we're able to take those 979 00:41:46,920 --> 00:41:50,960 Speaker 6: old retirement plans roll them over into your small business 980 00:41:50,960 --> 00:41:54,160 Speaker 6: retirement plan, and we can even set it up in 981 00:41:54,160 --> 00:41:55,520 Speaker 6: a way we can use some of that money to 982 00:41:55,560 --> 00:41:58,480 Speaker 6: borrow we can borrow from our retirement plan, use some 983 00:41:58,480 --> 00:42:01,000 Speaker 6: of that money to jump start our business. Finding all 984 00:42:01,040 --> 00:42:03,040 Speaker 6: the money that we left in previous employers, moving it 985 00:42:03,080 --> 00:42:05,799 Speaker 6: over to our own self employed retirement plan that we own, 986 00:42:05,880 --> 00:42:07,600 Speaker 6: that we control and that we can help grow faster. 987 00:42:07,719 --> 00:42:09,600 Speaker 6: So that's the exercise that we do all of our 988 00:42:09,680 --> 00:42:11,920 Speaker 6: entrepreneur clients to make sure we're not leaving any money 989 00:42:12,200 --> 00:42:15,040 Speaker 6: in the past. And I think from a million and 990 00:42:15,080 --> 00:42:21,200 Speaker 6: money standpoint, we have so many tools in our in 991 00:42:21,239 --> 00:42:24,640 Speaker 6: our community to help our clients get to the next level. 992 00:42:24,880 --> 00:42:26,120 Speaker 6: And I think one of the best things that we 993 00:42:26,160 --> 00:42:28,000 Speaker 6: can do that we do for our clients is that 994 00:42:28,520 --> 00:42:34,040 Speaker 6: we give them one accountability to advisors that they can 995 00:42:34,080 --> 00:42:36,400 Speaker 6: work with to really help them maximize their money. But 996 00:42:36,520 --> 00:42:39,239 Speaker 6: also just giving them all the tools and resources and 997 00:42:39,280 --> 00:42:41,560 Speaker 6: things that we use for ourselves over the years to 998 00:42:41,600 --> 00:42:46,920 Speaker 6: really help them maximize their money and minimize their taxes. 999 00:42:46,960 --> 00:42:48,759 Speaker 6: And that's why you know, all of our clients are 1000 00:42:48,760 --> 00:42:51,200 Speaker 6: part of our Mail and a Millionaire club. Not only 1001 00:42:51,239 --> 00:42:54,080 Speaker 6: are we helping them with the saving and investing part, 1002 00:42:54,120 --> 00:42:57,160 Speaker 6: but helping them achieve net worth milestones. 1003 00:42:57,160 --> 00:42:57,680 Speaker 1: I don't think we. 1004 00:42:57,640 --> 00:43:00,239 Speaker 6: Mentioned it earlier, but every year we having a wart 1005 00:43:00,280 --> 00:43:04,120 Speaker 6: show where we celebrate our clients for hitting networth goals, 1006 00:43:04,120 --> 00:43:06,160 Speaker 6: whether it's the firste hundred thousand networth or first half 1007 00:43:06,200 --> 00:43:10,040 Speaker 6: a million, their first million, their first five million, and 1008 00:43:10,239 --> 00:43:12,720 Speaker 6: we celebrate our clients so that the set of money 1009 00:43:12,719 --> 00:43:16,560 Speaker 6: being a taboo topic is actually something that they're willing 1010 00:43:16,640 --> 00:43:19,080 Speaker 6: to talk about, excited to talk about because now we're 1011 00:43:19,120 --> 00:43:23,080 Speaker 6: talking about different milestones that we're celebrating, hitting these wealth, 1012 00:43:23,440 --> 00:43:25,880 Speaker 6: hitting these wealth markers. And I think in twenty twenty 1013 00:43:26,160 --> 00:43:28,480 Speaker 6: four we helped our clients increase the networth by over 1014 00:43:28,520 --> 00:43:31,480 Speaker 6: one hundred million dollars and we got to celebrate with 1015 00:43:31,520 --> 00:43:33,239 Speaker 6: them at the award show. So I think it's just 1016 00:43:33,360 --> 00:43:36,319 Speaker 6: taking money from being a taboo topic. And what melon 1017 00:43:36,360 --> 00:43:39,200 Speaker 6: the Money is doing is taking it and making it something. 1018 00:43:39,000 --> 00:43:41,200 Speaker 5: That's worth talking about and something that's worth celebrating. 1019 00:43:41,680 --> 00:43:44,439 Speaker 2: Black Tech Green Money is the production of Blavity, Afro Tech, 1020 00:43:44,760 --> 00:43:47,800 Speaker 2: the Black Effect podcast, Networking Night Hire Media. It's produced 1021 00:43:47,800 --> 00:43:51,000 Speaker 2: by Morgan Debonn and me Well Lucas, with the digital 1022 00:43:51,080 --> 00:43:54,960 Speaker 2: production support by Kate McDonald, Shurgut, and Jada McGee. Special 1023 00:43:54,960 --> 00:43:57,480 Speaker 2: thank you to Michael Davison, Love Beech. Learn more about 1024 00:43:57,520 --> 00:43:59,440 Speaker 2: my guessing of the Techi Shop is an Innovatives and 1025 00:43:59,480 --> 00:44:03,040 Speaker 2: Afro Tech com. The video version this episode will drop 1026 00:44:03,040 --> 00:44:03,680 Speaker 2: to Black Tech. 1027 00:44:03,560 --> 00:44:05,279 Speaker 1: Dream Money on YouTube, so'll tap in. 1028 00:44:06,040 --> 00:44:08,720 Speaker 2: Enjoy your Black Tech Dream Money, share us to somebody, 1029 00:44:09,560 --> 00:44:10,360 Speaker 2: go get your money. 1030 00:44:10,960 --> 00:44:11,600 Speaker 1: Peace and love,