WEBVTT - How Periscope Works

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<v Speaker 1>Get in Text with Technology with tex staff Chrome hast

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<v Speaker 1>Works dot com as Welcome to Text Stuff. I'm Jonathan

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<v Speaker 1>Strickland and today and you're going to talk about how

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<v Speaker 1>periscope works. And a few of you are actually watching

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<v Speaker 1>this live, which means you get to see what I'm

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<v Speaker 1>saying before this podcast goes live. So if you're listening

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<v Speaker 1>to this on your little podcast tracker, just know you

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<v Speaker 1>had the opportunity to see the magic as it was happening.

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<v Speaker 1>But you can talk to the people who were there

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<v Speaker 1>and they'll tell you the story anyway. Really, today's episode

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<v Speaker 1>is about Periscope and another app called mere Cat, and

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<v Speaker 1>to a wider extent, the trend towards live streaming in general.

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<v Speaker 1>So live streaming has been around for a while. It's

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<v Speaker 1>not that new um and it's been growing in popularity

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<v Speaker 1>for quite some time, and in some circles it's kind

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<v Speaker 1>of old news. There were a lot of early examples

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<v Speaker 1>like you Stream and justin TV, which I've talked about

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<v Speaker 1>before on Tech Stuff, and those allowed users the chance

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<v Speaker 1>to broadcast using a simple setup of a computer, a microphone,

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<v Speaker 1>a webcam and as long as you had a good

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<v Speaker 1>Internet connection, you were good to go. Then came Twitch.

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<v Speaker 1>Twitch is really I think we have to thank Twitch

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<v Speaker 1>for truly bringing live streaming to a new level. It

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<v Speaker 1>started off as kind of a spinoff of justin TV,

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<v Speaker 1>but it went on to be so incredibly successful that

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<v Speaker 1>it eclipsed Justin TV, got way bigger, and eventually it

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<v Speaker 1>replaced it completely. Justin TV went away, Twitch stayed. Twitch

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<v Speaker 1>is a service designed to allow gamers to stream their

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<v Speaker 1>gaming activities live to an audience, and gamers can use

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<v Speaker 1>various setups to broadcast not only the game they're playing,

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<v Speaker 1>but a video of themselves as they play. It very

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<v Speaker 1>popular service out there. At the same time, there were

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<v Speaker 1>video calling services that became popular, stuff like Skype, FaceTime,

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<v Speaker 1>Google Hangouts, all of these making it easier to use

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<v Speaker 1>a mobile device to do a live video call with

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<v Speaker 1>someone else. And you could do a live broadcast hangout

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<v Speaker 1>from Google to stream through YouTube if you wanted to.

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<v Speaker 1>But there wasn't really a streamlined way to use a

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<v Speaker 1>mobile device to live stream content to a broad audience.

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<v Speaker 1>It just wasn't easy. So back in two thousand thirteen,

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<v Speaker 1>there was a man named Cavan b Core who was

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<v Speaker 1>traveling to Istanbul and at the time he was the

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<v Speaker 1>general manager and senior executive of Blackboard Mobile. He had

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<v Speaker 1>become a member of the senior executive team after his company,

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<v Speaker 1>Terribly Clever Design, had been acquired, and his interest up

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<v Speaker 1>to that point had been in developing apps that made

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<v Speaker 1>it easy for students and faculty to access and use

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<v Speaker 1>campus data. Also, around that time, Istanbul was not a

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<v Speaker 1>terribly safe place to be. There were these escalating political protests.

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<v Speaker 1>They were getting violent, they were going on in the city,

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<v Speaker 1>and he wanted to know if these protests were happening

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<v Speaker 1>in geographic regions close to where he was planning on

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<v Speaker 1>staying when he traveled Istanbul, and he was having trouble

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<v Speaker 1>finding that information online and news outlets. He said they

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<v Speaker 1>moved too slowly, they were too general, they weren't specific enough.

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<v Speaker 1>He wanted to be able to look in on very

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<v Speaker 1>particular places within Istanbul, and he used Twitter to keep

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<v Speaker 1>an eye on the situation in real time, but found

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<v Speaker 1>himself wishing that there was some way he could view

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<v Speaker 1>live video of the scene from there. Now you could

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<v Speaker 1>watch recorded video after he'd been uploaded and processed, but

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<v Speaker 1>by then it's it's pretty late. So after all of that,

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<v Speaker 1>knowing that tons of people have smartphones, tons of people

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<v Speaker 1>have the ability to shoot video and record video. Why

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<v Speaker 1>not have a live streaming app that combines something like

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<v Speaker 1>a video recording program with a video calling service and

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<v Speaker 1>make it live streaming. So he would go on to

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<v Speaker 1>partner with a guy named Joe Bernstein to create such

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<v Speaker 1>an app. Now, they you that it would need to

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<v Speaker 1>give people the opportunity to turn a phone into a

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<v Speaker 1>camera and broadcast that live across the Internet. They also

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<v Speaker 1>saw the need to make the experience interactive rather than

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<v Speaker 1>a simple stream to viewer experience. So they also knew

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<v Speaker 1>that the experience needed to be interactive and not just

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<v Speaker 1>a simple stream to viewer experience. So for example, I'm

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<v Speaker 1>streaming right now on Periscope as I record this, and

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<v Speaker 1>I can look on my app and see responses. I

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<v Speaker 1>can see people chatting about what's happening. I can see

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<v Speaker 1>people giving me hearts if they enjoy it, and as

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<v Speaker 1>as people are saying it's awesome and how to back

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<v Speaker 1>you ps shaggy. So anyway, these two envision and app

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<v Speaker 1>that would allow people to share anything from an historic

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<v Speaker 1>event unfolding in real time to just simple everyday activities

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<v Speaker 1>of their daily lives. They also wanted to include features

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<v Speaker 1>that would allow viewers to interact in some way by

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<v Speaker 1>giving feedback or questions, or just generally express love for

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<v Speaker 1>what's going on. So the two founded Periscope in February

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<v Speaker 1>two thousand fourteen. And what's the first thing you do

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<v Speaker 1>when you've found a new internet startup company, That's right,

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<v Speaker 1>you beg for money. They sought a round of seed

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<v Speaker 1>investment from Angel Investors, which included Scott Belski of Adobe,

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<v Speaker 1>and they raised a few million bucks to start off. Now.

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<v Speaker 1>Their pitch included describing periscope as being similar to teleporting

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<v Speaker 1>to a distant location to see what is going on

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<v Speaker 1>at that exact moment, and it held a little bit

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<v Speaker 1>more of a exciting prospect than just watching a prerecorded video.

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<v Speaker 1>You could actually be their live while it's happening. Now.

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<v Speaker 1>In lateen they met with Jessica ver Really, the director

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<v Speaker 1>of corporate Development and Strategy for Twitter, and for Really

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<v Speaker 1>was impressed and introduced them to Twitter CEO Dick Costolo

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<v Speaker 1>and Twitter co founder Jack Dorsey, who were in turn

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<v Speaker 1>also impressed. So this goes on. They end up having

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<v Speaker 1>a great conversation and before long, Twitter makes an offer

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<v Speaker 1>to buy Periscope to acquire the company, and apparently some

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<v Speaker 1>other entities were also interested in buying Periscope, so that

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<v Speaker 1>helped push up the price. The founder said that it

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<v Speaker 1>was a fortuitous timing. The amount itself was not made public,

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<v Speaker 1>but a lot of early reports said it was somewhere

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<v Speaker 1>in between seventy and a hundred million dollars, so not

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<v Speaker 1>chump change. Periscope accepted Twitter's offer and the company was

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<v Speaker 1>acquired in January two thousand fifteen. But Twitter kept it

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<v Speaker 1>quiet for a little bit longer for reasons I will

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<v Speaker 1>get into in a moment. Let's just say it was

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<v Speaker 1>a gotcha kind of approach. See net reported that according

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<v Speaker 1>to a regulatory filing, Twitter had spent eighty six point

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<v Speaker 1>six million dollars total on two acquisitions. That was Periscope

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<v Speaker 1>as acquisition number one, and a social media startup company

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<v Speaker 1>called Niche or Niche if you prefer, and people a

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<v Speaker 1>Niche said the purchase was a about thirty million dollars

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<v Speaker 1>for their company, so that I put Periscope in around

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<v Speaker 1>fifty six million dollars or so, so less than what

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<v Speaker 1>some reports were saying. And honestly, there are a lot

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<v Speaker 1>of different accounts for this, and it hasn't been made

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<v Speaker 1>completely public, so somewhere between fifty six million dollars and

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<v Speaker 1>a hundred million dollars. That's a small margin of error, right. Anyway,

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<v Speaker 1>another live streaming app was getting a lot of buzz

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<v Speaker 1>right around spring of this year called mere Cat. So

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<v Speaker 1>mere Cat launched in late February two fifteen, and it

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<v Speaker 1>was built by a group called Life on Air Incorporated.

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<v Speaker 1>That was a team headed by Ben Ruben, and mere

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<v Speaker 1>Cat was leveraging Twitter's social graphs, so you could sign

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<v Speaker 1>into mere Cat through Twitter and access your followers. That way,

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<v Speaker 1>followers could get alerts whenever you were going live on Merecat,

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<v Speaker 1>they could comment on videos, but those videos, those comments

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<v Speaker 1>were going through Twitter, so actually the comments on Mercat

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<v Speaker 1>would get published onto Twitter to everybody. Not everyone was

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<v Speaker 1>crazy about that. Mere Cat made a particularly big splash

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<v Speaker 1>at a little event called south By Southwest, And if

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<v Speaker 1>you're not familiar with south By Southwest, it's a gigantic

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<v Speaker 1>festival that takes place in Austin. It incorporates music and

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<v Speaker 1>movies and what they call interactive or internet based uh

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<v Speaker 1>stuffed lost startup companies end up using south By Southwest

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<v Speaker 1>is a place to either launch a new product or

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<v Speaker 1>to announce new features to existing products. It's really a

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<v Speaker 1>place if you aren't going to interactive, It's really a

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<v Speaker 1>place for you to network, literally, to meet other people

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<v Speaker 1>and convince them that your stuff is the important stuff

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<v Speaker 1>and that people should really pay attention to you. It's

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<v Speaker 1>if you can get people on board with your product

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<v Speaker 1>of south by Southwest that usually spills over to a

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<v Speaker 1>lot of attention immediately following it. So mere Cat raised

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<v Speaker 1>about twelve million dollars in March two thousand fifteen. But

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<v Speaker 1>that same month, that's when Twitter announced that it had

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<v Speaker 1>purchased Periscope. It had done that back in January, but

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<v Speaker 1>kept it quiet until March, and I think a big

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<v Speaker 1>reason for it was to steal a lot of thunder

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<v Speaker 1>from meercat. Twitter also did something else that some people

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<v Speaker 1>thought was kind of dirty pool. Twitter cut the social

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<v Speaker 1>graphic access off of mere Cat. So mere Cat had

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<v Speaker 1>been depending upon Twitter to use that that platform to

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<v Speaker 1>leverage the value of their service, and now Twitter saying, yeah,

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<v Speaker 1>you know, we're gonna come out with our own now,

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<v Speaker 1>so you don't get to do that, And that caused

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<v Speaker 1>a bit of a stir so. Merecat and Periscope do

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<v Speaker 1>similar things. They both allow users to live stream from

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<v Speaker 1>their mobile devices, and both allow followers to watch and

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<v Speaker 1>comment on them. But mere cats comments at the time

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<v Speaker 1>all went through Twitter, so some people would be reluctant

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<v Speaker 1>to comment on a video as it's happening because they

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<v Speaker 1>know that the entire world could see the messages. And

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<v Speaker 1>mere cats broadcasts, at least first, were truly live, so

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<v Speaker 1>if you missed it, they were gone. You had no

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<v Speaker 1>opportunity to see that stuff. You had to be there. Uh. Now,

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<v Speaker 1>you can use some additional tools to expand Mercat's features

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<v Speaker 1>so that you can watch videos after they've happened, or

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<v Speaker 1>you can comment outside of Twitter. You can actually comment

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<v Speaker 1>within merecat itself, but at the time that was not

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<v Speaker 1>the case. Periscope when it launched, had a few more

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<v Speaker 1>bells and whistles. So let's talk about what the app

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<v Speaker 1>looks like and what it's features are. So this is

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<v Speaker 1>gonna be really boring to the people who are watching

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<v Speaker 1>right now because you already know you're doing it. But

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<v Speaker 1>for everybody else, here's what periscope is all about. Oh

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<v Speaker 1>and by the way, tech Crunch really dissed Meercat. When

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<v Speaker 1>it came out, tech Crunch called it a rough shot

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<v Speaker 1>app built in ten days ouch uh. In fact, it

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<v Speaker 1>took about eight weeks according to Ruben to build it,

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<v Speaker 1>but still and it took years of developed development beyond that.

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<v Speaker 1>So let's talk about periscope, what it looks like and

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<v Speaker 1>the features it has. First. Obviously, the most important thing

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<v Speaker 1>is you can live stream from your mobile device. You

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<v Speaker 1>can do this to the general public like I am

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<v Speaker 1>doing right now. Anyone who has a link to that

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<v Speaker 1>periscope can see what you are doing. Or you can

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<v Speaker 1>broadcast to just your followers or a subset of your followers.

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<v Speaker 1>Viewers can watch live streams on computers, but if they

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<v Speaker 1>do that, they can only be passive viewers. There's no

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<v Speaker 1>interactivity built into the browser version of periscope right now.

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<v Speaker 1>If you want that interactivity, you have to download the

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<v Speaker 1>app to your smartphone, and if you watch a live

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<v Speaker 1>stream through the periscope app, you can interact by chatting

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<v Speaker 1>or you tap the screen and that sends hearts. Now

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<v Speaker 1>the hearts show up on screen. Can anyone Can anyone

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<v Speaker 1>send me some hearts while I talk about this. That

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<v Speaker 1>makes me feel better. But the hearts show up on

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<v Speaker 1>screen and indicate that people are enjoying what they see.

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<v Speaker 1>Hearts have also come into play in rankings, so accounts

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<v Speaker 1>that get a lot of hearts get more visibility in

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<v Speaker 1>the periscope app. Um when you start looking for periscopes

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<v Speaker 1>to watch, the ones that accumulate a lot of hearts

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<v Speaker 1>are the ones that go to the top of those lists.

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<v Speaker 1>I am so far behind the leaders in this space

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<v Speaker 1>that unless you just obsessively tapped the screen every time

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<v Speaker 1>I go on periscope, I won't ever show up on

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<v Speaker 1>that list, which is okay. And unlike Merecat, the chatting

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<v Speaker 1>doesn't go to Twitter. All of that chat remains in

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<v Speaker 1>the periscope app, so you don't have to worry about

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<v Speaker 1>broadcasting your questions or comments to the whole world. It's

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<v Speaker 1>just the people who are watching. Although if you do

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<v Speaker 1>watch the video stream after it goes offline, then you

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<v Speaker 1>still have that issue. Oh and I see that I'm

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<v Speaker 1>stuttering a bit online, so that's fun. Once a stream

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<v Speaker 1>is done, it stays available for twenty four hours before disappearing,

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<v Speaker 1>so you can save a stream to your mobile device

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<v Speaker 1>if you have enough storage on your device to do that,

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<v Speaker 1>and then you can upload it to YouTube or some

0:12:48.280 --> 0:12:51.520
<v Speaker 1>other service if you wanted to. Now, if you haven't

0:12:51.559 --> 0:12:54.800
<v Speaker 1>download the Periscope app, you probably aren't really aware of

0:12:54.840 --> 0:12:58.000
<v Speaker 1>how it looks or or you know what it looks

0:12:58.040 --> 0:13:00.520
<v Speaker 1>like rather or how it works. First, you have to

0:13:00.520 --> 0:13:03.000
<v Speaker 1>download the app and install it, obviously, that's your first step.

0:13:03.280 --> 0:13:05.040
<v Speaker 1>And then you have to sign into Periscope. You can

0:13:05.080 --> 0:13:07.559
<v Speaker 1>do that either by using your Twitter handle and password

0:13:07.679 --> 0:13:10.960
<v Speaker 1>or through your phone number. So if you don't have Twitter,

0:13:11.120 --> 0:13:13.880
<v Speaker 1>you don't. You don't have to have it to use Periscope.

0:13:13.920 --> 0:13:16.280
<v Speaker 1>It's just a lot of functionality will be taken out

0:13:16.320 --> 0:13:19.520
<v Speaker 1>if you don't have Twitter. So I'm going to concentrate

0:13:19.559 --> 0:13:22.800
<v Speaker 1>on the Android version because I own an Android phone,

0:13:23.200 --> 0:13:26.160
<v Speaker 1>so that's what I'll be talking about. But the iOS

0:13:26.240 --> 0:13:28.840
<v Speaker 1>one is very similar. It's the same features. I just

0:13:28.880 --> 0:13:31.480
<v Speaker 1>can't necessarily say the layout is exactly the same. They

0:13:31.520 --> 0:13:35.360
<v Speaker 1>may be slightly different. But on the Android version, you've

0:13:35.400 --> 0:13:37.520
<v Speaker 1>got three icons at the top left of the screen

0:13:37.559 --> 0:13:40.360
<v Speaker 1>when you log in. One lists any live streams from

0:13:40.400 --> 0:13:43.760
<v Speaker 1>the folks you follow on Periscope. It also lists any

0:13:43.800 --> 0:13:45.760
<v Speaker 1>streams from the past twenty four hours that came from

0:13:45.760 --> 0:13:48.960
<v Speaker 1>those accounts, including your own. Then there's a glob BiCon

0:13:49.080 --> 0:13:51.600
<v Speaker 1>that let that lists the live streams from around the

0:13:51.600 --> 0:13:53.800
<v Speaker 1>world that you might be interested in. And then there's

0:13:53.800 --> 0:13:56.440
<v Speaker 1>a little cluster of people icon that lists the people

0:13:56.480 --> 0:13:58.760
<v Speaker 1>you follow on Twitter who are also on Periscope, so

0:13:58.760 --> 0:14:01.760
<v Speaker 1>you can follow them on para Scope as well, assuming

0:14:01.760 --> 0:14:04.880
<v Speaker 1>you logged into Periscope through Twitter, that is. And under

0:14:04.920 --> 0:14:07.960
<v Speaker 1>that list of the folks you know is a list

0:14:08.000 --> 0:14:10.600
<v Speaker 1>of the most loved accounts, and those are the accounts

0:14:10.600 --> 0:14:13.319
<v Speaker 1>that have accumulated the most hearts. That's the list I'm

0:14:13.360 --> 0:14:17.199
<v Speaker 1>never ever going to be on. Now. In the upper

0:14:17.280 --> 0:14:20.000
<v Speaker 1>right corner of the people page is a link to

0:14:20.040 --> 0:14:22.400
<v Speaker 1>your accounts, so you can click on that and see

0:14:22.440 --> 0:14:25.080
<v Speaker 1>how you stack up, like how many people do you follow,

0:14:25.160 --> 0:14:28.760
<v Speaker 1>how many people follow you? How many hearts have you accumulated?

0:14:29.320 --> 0:14:31.680
<v Speaker 1>As of this recording right now, this is my third

0:14:31.840 --> 0:14:35.760
<v Speaker 1>periscope broadcast I've ever done, and before I started recording,

0:14:35.800 --> 0:14:38.320
<v Speaker 1>I had around a hundred fifty followers and just over

0:14:38.560 --> 0:14:41.000
<v Speaker 1>eight hundred hearts, So we'll see how many I have

0:14:41.080 --> 0:14:45.760
<v Speaker 1>at the end. Probably not that many more, but that's

0:14:45.800 --> 0:14:48.280
<v Speaker 1>that that tells you I'm at eight hundred. The top

0:14:48.480 --> 0:14:54.000
<v Speaker 1>periscopers have millions and millions of hearts, so I'm not

0:14:54.120 --> 0:14:56.720
<v Speaker 1>in that league. There's also a camera icon on the

0:14:56.760 --> 0:14:59.080
<v Speaker 1>screen and that initiates the live stream, so if you

0:14:59.120 --> 0:15:01.680
<v Speaker 1>touch that icon, it'll prompt you to make a few

0:15:01.720 --> 0:15:04.360
<v Speaker 1>more choices. One thing is you can set the live

0:15:04.400 --> 0:15:07.800
<v Speaker 1>stream to either public or private. A private livestream can

0:15:07.840 --> 0:15:10.080
<v Speaker 1>go out to all your followers or just specific people

0:15:10.120 --> 0:15:13.600
<v Speaker 1>you designate. So I could do a Periscope livestream to

0:15:13.760 --> 0:15:16.760
<v Speaker 1>a single person if I wanted to. Uh, it won't

0:15:16.760 --> 0:15:18.560
<v Speaker 1>all show up to the public. They won't be able

0:15:18.600 --> 0:15:23.000
<v Speaker 1>to view that stream. At least the video stream won't

0:15:23.040 --> 0:15:25.160
<v Speaker 1>show up to the public. There was a problem in

0:15:25.200 --> 0:15:30.480
<v Speaker 1>Periscope's early design that involved Twitter and private video titles.

0:15:30.520 --> 0:15:33.760
<v Speaker 1>So if the Twitter option was on and you created

0:15:33.800 --> 0:15:36.800
<v Speaker 1>a private event, the title of the stream would get

0:15:36.880 --> 0:15:40.240
<v Speaker 1>tweeted out. Only the people you authorized would actually be

0:15:40.280 --> 0:15:43.480
<v Speaker 1>able to watch the stream, but the title went to everyone.

0:15:43.600 --> 0:15:50.000
<v Speaker 1>So if you made a title that was oh, raunchy,

0:15:50.160 --> 0:15:52.680
<v Speaker 1>or you know, you were making an insold or something

0:15:52.680 --> 0:15:54.560
<v Speaker 1>and you thought it was funny because only the people

0:15:54.640 --> 0:15:57.360
<v Speaker 1>who are following you were going to see it, here's

0:15:57.360 --> 0:15:58.960
<v Speaker 1>the problem. It would go out on your Twitter feed.

0:15:59.000 --> 0:16:01.520
<v Speaker 1>If you had that at debated, and everyone would see

0:16:01.520 --> 0:16:03.400
<v Speaker 1>the title. They couldn't see the video, but they would

0:16:03.400 --> 0:16:06.000
<v Speaker 1>know what you were talking about, so that was an issue.

0:16:06.520 --> 0:16:08.680
<v Speaker 1>If your periscope account is linked to Twitter, you can

0:16:08.720 --> 0:16:10.720
<v Speaker 1>choose to tweet out the live stream to your followers,

0:16:10.760 --> 0:16:13.480
<v Speaker 1>which I did at the beginning of this stream. And

0:16:13.560 --> 0:16:15.920
<v Speaker 1>you also need to give your stream a name, so

0:16:16.240 --> 0:16:18.120
<v Speaker 1>you have to title it. My first pair of scope

0:16:18.200 --> 0:16:21.520
<v Speaker 1>was I think called Walking Tibbalt. Tibled, by the way,

0:16:21.720 --> 0:16:24.520
<v Speaker 1>is the name of my puppy dog, and he is

0:16:24.520 --> 0:16:26.960
<v Speaker 1>a puppy and I think that's where seven hundred of

0:16:27.000 --> 0:16:29.640
<v Speaker 1>the eight hundred hearts I have came from. So those

0:16:29.640 --> 0:16:32.040
<v Speaker 1>hearts really don't belong to me. They belonged to Tibalt,

0:16:32.160 --> 0:16:36.600
<v Speaker 1>and he earned them, so I'm not upset. Once you're ready,

0:16:36.640 --> 0:16:40.880
<v Speaker 1>you hit the start broadcasting button and you go. That's it.

0:16:40.880 --> 0:16:43.080
<v Speaker 1>It's streaming. People who follow you on Periscope will get

0:16:43.120 --> 0:16:46.200
<v Speaker 1>a notification if they have push notifications turned on that

0:16:46.280 --> 0:16:48.560
<v Speaker 1>you are live, and if you send a message through Twitter,

0:16:48.800 --> 0:16:51.200
<v Speaker 1>that will get more folks following you and watching you.

0:16:51.760 --> 0:16:54.560
<v Speaker 1>Now that also means you'll get notifications when the people

0:16:54.640 --> 0:16:57.360
<v Speaker 1>you follow go live as well. Those notifications will pop

0:16:57.400 --> 0:17:00.240
<v Speaker 1>up on your mobile device. You can open the up

0:17:00.280 --> 0:17:03.040
<v Speaker 1>and watch and interact at that point. And Periscope can

0:17:03.120 --> 0:17:05.600
<v Speaker 1>use both the forward facing and rear facing cameras on

0:17:05.640 --> 0:17:07.880
<v Speaker 1>a mobile device. You can switch between the two either

0:17:07.920 --> 0:17:10.600
<v Speaker 1>by double tapping on the screen, or you can swipe down,

0:17:10.880 --> 0:17:13.400
<v Speaker 1>which pulls up some settings and you can change it there.

0:17:13.840 --> 0:17:16.159
<v Speaker 1>This lets you show people your point of view or

0:17:16.200 --> 0:17:18.960
<v Speaker 1>pull it back so you can have a camera face

0:17:19.240 --> 0:17:21.520
<v Speaker 1>focused on your face so you can address the camera directly.

0:17:22.520 --> 0:17:24.959
<v Speaker 1>Some other things to keep in mind when you're using periscope.

0:17:25.440 --> 0:17:27.520
<v Speaker 1>If you have the location data on your of your

0:17:27.560 --> 0:17:31.960
<v Speaker 1>phone turned on and you activate that on periscope, it

0:17:32.000 --> 0:17:35.639
<v Speaker 1>will show where you are to people who are viewing

0:17:35.680 --> 0:17:38.800
<v Speaker 1>the stream. This can be a privacy concern to In fact,

0:17:38.920 --> 0:17:42.120
<v Speaker 1>I think originally it was set on by default. Now

0:17:42.119 --> 0:17:45.160
<v Speaker 1>it's set off, at least on mine by default, so

0:17:45.480 --> 0:17:47.640
<v Speaker 1>if I want to, I can choose that and let

0:17:47.680 --> 0:17:49.960
<v Speaker 1>people know where I am. But some people have pointed

0:17:49.960 --> 0:17:52.080
<v Speaker 1>out this could be a privacy concern. If you were

0:17:52.119 --> 0:17:54.720
<v Speaker 1>to broadcast where you were, then that could be a

0:17:54.760 --> 0:17:57.439
<v Speaker 1>safety issue depending upon who you are and who's watching,

0:17:58.200 --> 0:18:02.000
<v Speaker 1>especially if you're broadcasting from your home and you don't

0:18:02.080 --> 0:18:05.439
<v Speaker 1>generally make that information publicly available, it could be a

0:18:05.440 --> 0:18:07.600
<v Speaker 1>big issue. Some other things to keep in mind when

0:18:07.640 --> 0:18:10.119
<v Speaker 1>using periscope. If you have the location data on your

0:18:10.160 --> 0:18:14.040
<v Speaker 1>phone turned on and uh and you don't want people

0:18:14.320 --> 0:18:17.120
<v Speaker 1>to know exactly where you are, you should switch that off.

0:18:17.160 --> 0:18:20.320
<v Speaker 1>You should also keep in mind that maybe the neighbors

0:18:20.359 --> 0:18:23.640
<v Speaker 1>around you don't want the world to know where they live,

0:18:24.280 --> 0:18:27.720
<v Speaker 1>so just courtesy is something that you have to keep

0:18:27.760 --> 0:18:30.360
<v Speaker 1>in mind. Also, there is a limit on how many

0:18:30.359 --> 0:18:32.720
<v Speaker 1>people can chat on a stream. Not that I'm ever

0:18:32.760 --> 0:18:35.080
<v Speaker 1>going to hit that, but once that limit is reached,

0:18:35.440 --> 0:18:37.600
<v Speaker 1>anyone else trying to chat will see that they can't

0:18:37.640 --> 0:18:40.280
<v Speaker 1>say anything they're blocked from chatting, And that's to make

0:18:40.520 --> 0:18:43.040
<v Speaker 1>sure that the video isn't completely drowned out by chat

0:18:43.080 --> 0:18:46.040
<v Speaker 1>messages for these super popular feeds, the ones that get

0:18:46.480 --> 0:18:50.480
<v Speaker 1>millions of hearts in a particular stream. Some other features

0:18:50.520 --> 0:18:53.119
<v Speaker 1>that are useful in periscope include the ability to block

0:18:53.200 --> 0:18:55.280
<v Speaker 1>someone in chat, which is really helpful if you find

0:18:55.320 --> 0:18:57.840
<v Speaker 1>someone to be particularly annoying, and you can also block

0:18:57.880 --> 0:19:00.560
<v Speaker 1>someone in general so that they won't to you when

0:19:00.640 --> 0:19:04.080
<v Speaker 1>you go live from that point forward. Also important if

0:19:04.080 --> 0:19:08.800
<v Speaker 1>someone's trolling you. Unfortunately, there are a lot of female

0:19:08.920 --> 0:19:13.240
<v Speaker 1>users who have loved the functionality of periscope but have

0:19:13.359 --> 0:19:16.760
<v Speaker 1>received some terrible harassment, and it's a good thing that

0:19:16.760 --> 0:19:20.200
<v Speaker 1>that feature exists so that they can at least address

0:19:20.280 --> 0:19:23.720
<v Speaker 1>that themselves. It's unfortunate that it happens, uh, And I

0:19:23.800 --> 0:19:26.000
<v Speaker 1>certainly hope that all of my tech stuff fans are

0:19:26.080 --> 0:19:27.880
<v Speaker 1>the type who would never do that sort of thing.

0:19:27.880 --> 0:19:30.720
<v Speaker 1>I'm pretty sure you're not. You always are awesome to me.

0:19:31.520 --> 0:19:36.800
<v Speaker 1>So how does periscope work? We've got the what it does,

0:19:37.240 --> 0:19:41.800
<v Speaker 1>but how does it work? Well? Not everything has been revealed,

0:19:41.840 --> 0:19:45.359
<v Speaker 1>but I imagine that it's relying upon a specific protocol.

0:19:45.760 --> 0:19:48.840
<v Speaker 1>It's called h t t P Live Streaming, also known

0:19:48.840 --> 0:19:52.040
<v Speaker 1>as h l S. It's kind of a real time

0:19:52.040 --> 0:19:57.080
<v Speaker 1>communications protocol and that allows for the transmission of video streams. UH.

0:19:57.200 --> 0:20:01.600
<v Speaker 1>Generally speaking, it works by using a very common approach.

0:20:01.600 --> 0:20:04.720
<v Speaker 1>I mean, it's your basic web server approach. You've got

0:20:04.720 --> 0:20:08.760
<v Speaker 1>a web server that's designed to distribute video content. So

0:20:08.880 --> 0:20:11.879
<v Speaker 1>you start broadcasting from your mobile device. The data that

0:20:11.960 --> 0:20:15.000
<v Speaker 1>you are creating goes out over the network, whether that's

0:20:15.000 --> 0:20:19.640
<v Speaker 1>a cellular network or a WiFi network, and then travels

0:20:19.680 --> 0:20:23.320
<v Speaker 1>to the web server, the periscope web server. The web

0:20:23.359 --> 0:20:26.680
<v Speaker 1>server then encodes the stream, probably in an h dot

0:20:26.720 --> 0:20:29.560
<v Speaker 1>to six four format for the video, and then some

0:20:29.600 --> 0:20:33.520
<v Speaker 1>standard file format for the audio MP three or a

0:20:33.640 --> 0:20:37.399
<v Speaker 1>C three something like that that gets encapsulated by the

0:20:37.440 --> 0:20:41.280
<v Speaker 1>impact to transport stream to be carried out to periscope viewers.

0:20:42.040 --> 0:20:44.320
<v Speaker 1>And the viewers are using either the app or the

0:20:44.359 --> 0:20:46.720
<v Speaker 1>browser interface to watch the streams, and these are the

0:20:46.760 --> 0:20:52.040
<v Speaker 1>clients in the basic classic server client relationship. You probably

0:20:52.040 --> 0:20:55.120
<v Speaker 1>have heard that phrase a thousand times to talk about

0:20:55.119 --> 0:20:58.560
<v Speaker 1>the Internet. So the client in this case would either

0:20:58.560 --> 0:21:01.800
<v Speaker 1>be the browser or the up on your smartphone, and

0:21:01.840 --> 0:21:04.919
<v Speaker 1>typically the client has the resources necessary to assemble the

0:21:04.960 --> 0:21:08.640
<v Speaker 1>broadcast data those bits that are coming into the device

0:21:08.960 --> 0:21:13.240
<v Speaker 1>into a viewable flow of video. So on mobile devices

0:21:13.280 --> 0:21:15.600
<v Speaker 1>that would be the app on your laptop, that would

0:21:15.600 --> 0:21:17.879
<v Speaker 1>be a browser or desktop. I don't know why I

0:21:17.880 --> 0:21:19.960
<v Speaker 1>just said laptop. I guess they just assume people don't

0:21:20.080 --> 0:21:23.840
<v Speaker 1>use desktops anymore. Sorry, gamers, I love you. I have

0:21:23.880 --> 0:21:26.920
<v Speaker 1>a desktop at home too. As the app becomes more popular,

0:21:26.960 --> 0:21:30.320
<v Speaker 1>scalability becomes an issue. So as the system gets used

0:21:30.359 --> 0:21:32.919
<v Speaker 1>more heavily, it can dynamically adjust the quality of the

0:21:32.960 --> 0:21:35.440
<v Speaker 1>transmitted video. So, in other words, if a lot of

0:21:35.440 --> 0:21:38.400
<v Speaker 1>people are periscoping from a particular location at a time

0:21:38.440 --> 0:21:41.520
<v Speaker 1>where a lot of people are are loading up the service,

0:21:42.200 --> 0:21:46.200
<v Speaker 1>the quality of the video can be downgraded to adjust

0:21:46.280 --> 0:21:49.160
<v Speaker 1>for that. But obviously that only works for a little

0:21:49.160 --> 0:21:52.160
<v Speaker 1>while before people start getting upset at the lower quality.

0:21:52.920 --> 0:21:55.560
<v Speaker 1>So you definitely want to be able to scale up

0:21:55.600 --> 0:21:59.240
<v Speaker 1>the operation as it gets more popular, uh, and that

0:21:59.320 --> 0:22:02.840
<v Speaker 1>could be an issue. Periscope itself is incredibly popular. After

0:22:02.960 --> 0:22:07.920
<v Speaker 1>ten days of launch, they had hit a million users,

0:22:08.040 --> 0:22:12.240
<v Speaker 1>so very popular service. Now I'm gonna wrap this up

0:22:12.280 --> 0:22:16.920
<v Speaker 1>pretty quickly to talk about how periscope has become, uh,

0:22:17.040 --> 0:22:19.800
<v Speaker 1>this big popular thing and some of the concerns people

0:22:19.840 --> 0:22:23.440
<v Speaker 1>have had so already mentioned. It got really popular really

0:22:23.480 --> 0:22:26.080
<v Speaker 1>fast and continues to grow. Second, a lot of that

0:22:26.119 --> 0:22:28.240
<v Speaker 1>growth has been fueled by people in the public eye

0:22:28.520 --> 0:22:30.720
<v Speaker 1>using it to connect with fans or with an audience.

0:22:31.040 --> 0:22:35.359
<v Speaker 1>And I'm talking like legit famous people, so uh, they're

0:22:35.440 --> 0:22:37.879
<v Speaker 1>they're using it in a way to show behind the

0:22:37.920 --> 0:22:41.920
<v Speaker 1>scenes on all sorts of operations, sometimes without clearing it

0:22:42.480 --> 0:22:46.240
<v Speaker 1>with other people first. So if you're an actor and

0:22:46.280 --> 0:22:49.080
<v Speaker 1>you're in a movie or a TV series, and you

0:22:49.200 --> 0:22:51.240
<v Speaker 1>use periscope because you think it's a great way to

0:22:51.240 --> 0:22:53.480
<v Speaker 1>connect with your fan base. That might be true, but

0:22:53.560 --> 0:22:57.440
<v Speaker 1>you also might be broadcasting stuff that the studio would

0:22:57.440 --> 0:23:01.560
<v Speaker 1>prefer you not to show the entire world. Old, I

0:23:01.640 --> 0:23:05.000
<v Speaker 1>appreciate it, but the studio might not same thing with

0:23:05.200 --> 0:23:07.960
<v Speaker 1>writers or really anyone who deals with any you know,

0:23:09.320 --> 0:23:14.200
<v Speaker 1>stuff that could be sensitive material. For instance here and

0:23:14.280 --> 0:23:17.240
<v Speaker 1>how stuff works. I'm I'm since I'm periscoping right now.

0:23:17.560 --> 0:23:19.400
<v Speaker 1>I wanted to make sure that everyone I came into

0:23:19.400 --> 0:23:22.560
<v Speaker 1>contact with knew I was periscoping, so that they would

0:23:22.560 --> 0:23:25.800
<v Speaker 1>have the opportunity to put on their best face. So

0:23:26.080 --> 0:23:30.040
<v Speaker 1>we don't get any moments of someone having a maybe

0:23:30.040 --> 0:23:32.760
<v Speaker 1>a moment they don't want broadcast to the entire world.

0:23:33.080 --> 0:23:36.040
<v Speaker 1>So it's it's actually requiring us to think about being

0:23:36.119 --> 0:23:39.359
<v Speaker 1>courteous online. And you don't have to be famous to

0:23:39.359 --> 0:23:41.320
<v Speaker 1>get a following on periscope, or at least you don't

0:23:41.359 --> 0:23:44.200
<v Speaker 1>have to start off being famous to get a following.

0:23:44.240 --> 0:23:47.040
<v Speaker 1>You could get a big following and become famous that way.

0:23:47.080 --> 0:23:50.159
<v Speaker 1>A couple of people have actually already and it's not

0:23:50.200 --> 0:23:52.960
<v Speaker 1>even that old of an app. Some people are even

0:23:53.040 --> 0:23:57.320
<v Speaker 1>using it to create live entertainment events. So they're making

0:23:57.359 --> 0:24:00.560
<v Speaker 1>a like almost like a live television show, complete with

0:24:00.640 --> 0:24:05.920
<v Speaker 1>effects and different characters. And it's really incredible to think,

0:24:05.960 --> 0:24:08.280
<v Speaker 1>like it's like the old days of live radio and

0:24:08.359 --> 0:24:13.520
<v Speaker 1>live TV. Uh there's something really special about being present

0:24:13.640 --> 0:24:16.440
<v Speaker 1>when something is happening for real, like when it's happening

0:24:16.520 --> 0:24:19.960
<v Speaker 1>at that time. And uh, I really love That's my

0:24:20.000 --> 0:24:22.679
<v Speaker 1>favorite one of my favorite things about live theater, and

0:24:22.720 --> 0:24:25.000
<v Speaker 1>now it's one of my favorite things about this live streaming.

0:24:26.119 --> 0:24:28.200
<v Speaker 1>But there is this big concern about privacy, and it's

0:24:28.200 --> 0:24:31.040
<v Speaker 1>not just about the location data. It's also about those

0:24:31.080 --> 0:24:33.359
<v Speaker 1>people around you who may not want their faces or

0:24:33.480 --> 0:24:37.680
<v Speaker 1>voices broadcast to the general public. So personally, what I've

0:24:37.720 --> 0:24:40.359
<v Speaker 1>I've taken upon myself is when I'm walking through a neighborhood.

0:24:40.440 --> 0:24:44.000
<v Speaker 1>I the second live stream I ever did was my

0:24:44.119 --> 0:24:47.040
<v Speaker 1>walk to work, So if you cut to watch that, boy,

0:24:47.560 --> 0:24:49.639
<v Speaker 1>it was riveting. And when I would walk through a

0:24:49.680 --> 0:24:53.800
<v Speaker 1>public space like a little area of Atlanta called Little

0:24:53.800 --> 0:24:56.600
<v Speaker 1>Five Points, super funky neighborhood. When I was walking through that,

0:24:56.720 --> 0:24:59.879
<v Speaker 1>I had the camera facing forward um as in a

0:25:00.000 --> 0:25:02.760
<v Speaker 1>well rear facing camera really because it was the view

0:25:02.880 --> 0:25:05.239
<v Speaker 1>I had, so you could see the streets, but then

0:25:05.280 --> 0:25:07.520
<v Speaker 1>I would turn down the neighborhood and I would reverse

0:25:07.560 --> 0:25:10.119
<v Speaker 1>the camera view to be on me to protect the

0:25:10.119 --> 0:25:13.200
<v Speaker 1>privacy of the neighbors. That's generally what I was doing,

0:25:13.240 --> 0:25:16.920
<v Speaker 1>just as you know, thoughtfulness for them. I hope that

0:25:16.920 --> 0:25:20.040
<v Speaker 1>that becomes a regular thing for most people. So if

0:25:20.040 --> 0:25:22.119
<v Speaker 1>I'm in a public space, I'll probably switch the camera

0:25:22.320 --> 0:25:25.840
<v Speaker 1>to reflect my view of the world. Uh. And if

0:25:25.880 --> 0:25:28.280
<v Speaker 1>I'm in a space it's not as public, I would

0:25:28.320 --> 0:25:32.240
<v Speaker 1>have it on me instead. There's also a big concern

0:25:32.359 --> 0:25:39.120
<v Speaker 1>about piracy. So you probably heard about some of these events. Um,

0:25:39.240 --> 0:25:41.879
<v Speaker 1>the Periscope CEO has said that periscope is a pretty

0:25:42.040 --> 0:25:45.160
<v Speaker 1>terrible tool for piracy because you're getting standard definition video

0:25:45.320 --> 0:25:49.680
<v Speaker 1>and a little bitty screen. Uh, it's forced in portrait mode.

0:25:49.680 --> 0:25:51.600
<v Speaker 1>You can't do it in landscape. I mean, you could

0:25:51.640 --> 0:25:54.880
<v Speaker 1>put the phone sideways in landscape, but if you do that,

0:25:55.040 --> 0:25:57.840
<v Speaker 1>then everyone else has to turn their device sideways. Anyone

0:25:57.880 --> 0:26:00.080
<v Speaker 1>watching on the Internet has to, like through a brows

0:26:00.200 --> 0:26:03.000
<v Speaker 1>has to turn their head. Uh, and all the chat

0:26:03.080 --> 0:26:09.240
<v Speaker 1>and hearts will come out sideways too, So not ideal. Uh. Also,

0:26:10.240 --> 0:26:14.679
<v Speaker 1>you you know, you can't really do that according to

0:26:14.720 --> 0:26:17.600
<v Speaker 1>the terms of service on periscope, the broadcast of any

0:26:17.800 --> 0:26:20.479
<v Speaker 1>material that's under copyright is against the term of service

0:26:20.840 --> 0:26:23.360
<v Speaker 1>and you can be banned as a result of doing that.

0:26:24.000 --> 0:26:28.640
<v Speaker 1>So not a good idea to do that. Uh, it's

0:26:28.640 --> 0:26:31.000
<v Speaker 1>not a great experience. But there have been some big

0:26:31.040 --> 0:26:34.080
<v Speaker 1>televised events that have been broadcast over a periscope that

0:26:34.160 --> 0:26:37.199
<v Speaker 1>kind of raised this question. Big one being the and

0:26:37.240 --> 0:26:39.200
<v Speaker 1>I'm sure you guys have figured this one out already,

0:26:39.480 --> 0:26:44.040
<v Speaker 1>the season five premiere of Game of Thrones, because of

0:26:44.080 --> 0:26:49.280
<v Speaker 1>course it was Game of Thrones, being an incredibly piratable material.

0:26:49.359 --> 0:26:52.439
<v Speaker 1>Everyone loves to talk about how it's been pirated so

0:26:52.480 --> 0:26:56.639
<v Speaker 1>many different times. Um, it happened on the season five premiere.

0:26:56.680 --> 0:26:59.359
<v Speaker 1>It also happened during the Floyd Mayweather fight that was

0:26:59.560 --> 0:27:03.520
<v Speaker 1>a huge deal where something like ninety different periscope streams

0:27:03.520 --> 0:27:06.640
<v Speaker 1>were going out, but many of them were issued takedown notices,

0:27:07.000 --> 0:27:10.080
<v Speaker 1>and of the ones that were not, they ended before

0:27:10.080 --> 0:27:13.320
<v Speaker 1>the fight did, possibly because of hearing about the takedown

0:27:13.320 --> 0:27:16.000
<v Speaker 1>notices that we're going out to other people. So my

0:27:16.119 --> 0:27:18.800
<v Speaker 1>question for you guys wrapping this up is what do

0:27:18.840 --> 0:27:21.680
<v Speaker 1>you think about live streaming in general? Do you see

0:27:21.680 --> 0:27:25.920
<v Speaker 1>this as being a new form of entertainment and information,

0:27:26.400 --> 0:27:29.919
<v Speaker 1>a new way of sharing with friends and family. Or

0:27:30.040 --> 0:27:36.080
<v Speaker 1>is it just the top of egotistical, self centered obsession,

0:27:37.320 --> 0:27:39.800
<v Speaker 1>like the kind I have in my heart. Do you

0:27:39.840 --> 0:27:41.600
<v Speaker 1>feel that way or do you think that this is

0:27:41.640 --> 0:27:44.800
<v Speaker 1>something that's really awesome and you look forward to using it,

0:27:44.880 --> 0:27:48.000
<v Speaker 1>either as just a passive viewer or as maybe a

0:27:48.040 --> 0:27:51.920
<v Speaker 1>broadcaster yourself. I'm curious to hear your thoughts. I would

0:27:52.000 --> 0:27:54.840
<v Speaker 1>love to hear them, so if you want to share

0:27:54.880 --> 0:27:57.160
<v Speaker 1>them with me and you're not on the periscope stream

0:27:57.240 --> 0:27:59.240
<v Speaker 1>right now, the best way to do it is to

0:27:59.280 --> 0:28:02.359
<v Speaker 1>send me an email hell and that address is text

0:28:02.400 --> 0:28:05.440
<v Speaker 1>stuff at how stuff works dot com, or you can

0:28:05.520 --> 0:28:08.720
<v Speaker 1>drop me a line on Twitter or Facebook. I hang

0:28:08.720 --> 0:28:11.440
<v Speaker 1>out at both of those places. The handle you should

0:28:11.520 --> 0:28:15.480
<v Speaker 1>use is tech stuff hs W and I will talk

0:28:15.520 --> 0:28:24.560
<v Speaker 1>to you again really soon. For more on this and

0:28:24.640 --> 0:28:36.359
<v Speaker 1>battens another topping a staff works dot com