WEBVTT - Bloomberg Businessweek Weekend-July 18, 2020

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<v Speaker 1>This is Bloomberg Business Week with Carol Masser and Jason

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<v Speaker 1>Kelly from Bloomberg Radio. I am Jason Kelly and I'm

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<v Speaker 1>Carol Masser. Welcome to the weekend edition of Bloomberg Business Week.

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<v Speaker 1>Over the next couple of hours, we're gonna bring you

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<v Speaker 1>news of the week, insights from some of our favorite

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<v Speaker 1>interviews throughout the week, and of course, highlights from the magazine. Jason,

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<v Speaker 1>it was week eighteen. We definitely had some themes this week,

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<v Speaker 1>and I gotta say virus big, big time. Some of

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<v Speaker 1>the front runners throughout the week, weighing in on how

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<v Speaker 1>they are doing when it comes to creating a vaccine,

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<v Speaker 1>also what people have been listening to and buying during

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<v Speaker 1>these weeks of living with the virus shutdown, and also

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<v Speaker 1>figuring out diversity and inclusion, whether it's NASCAR or in

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<v Speaker 1>the investment world. Well, and I feel like we're also

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<v Speaker 1>starting to tease out a theme of how this is

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<v Speaker 1>affecting everyone and how this is affecting their worldviews. And

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<v Speaker 1>this week, one of America's richest men, anonymously we should note,

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<v Speaker 1>opened up to none other than Max Abeles In our

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<v Speaker 1>lovely colleague. We love talking to him. About COVID risk

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<v Speaker 1>and luck he's going to give us an insider's view.

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<v Speaker 1>I realized pretty quickly that there was something sort of

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<v Speaker 1>important happening in our conversations that I wanted to try

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<v Speaker 1>to get down on paper if I much more on

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<v Speaker 1>that conversation later, plus my conversation at Carol with Howard

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<v Speaker 1>University President Dr. Wayne Frederick his school's reopening plans, but

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<v Speaker 1>also how he's dealing with these dueling crises, not just

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<v Speaker 1>as a president but as a father. Yeah, and his

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<v Speaker 1>personal story is really really impressive. So looking forward to

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<v Speaker 1>that conversation. But first up, Jason, We've got to talk

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<v Speaker 1>about the vaccine, because there are a lot of headlines

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<v Speaker 1>on the Bloomberg about the pursuit of that by a

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<v Speaker 1>lot of different players. We caught up with Bloomberg News

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<v Speaker 1>senior writer Stephanie Baker. She wrote the cover story this week.

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<v Speaker 1>She's been constantly giving us a front row seat when

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<v Speaker 1>it comes to the virus because of her personal story.

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<v Speaker 1>This week, she talked to the COVID vaccine front runner,

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<v Speaker 1>who's months ahead of her competition. We talked with Stephanie

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<v Speaker 1>and the editor of the mag magazine, Jil Weber. One

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<v Speaker 1>of the most important people in the world right now?

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<v Speaker 1>Who's an Oxford professor named Sarah Gilbert who has basically

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<v Speaker 1>been toiling away on VA vaccines for coronavirus, is never

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<v Speaker 1>getting any attention. She had, uh, you know, the effort

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<v Speaker 1>that is she's is sort of the culminating effort right

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<v Speaker 1>now began actually with a bola and then she went

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<v Speaker 1>to Mers and Lo and behold, at the beginning of

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<v Speaker 1>the year, all of a sudden a coronavirus pops up,

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<v Speaker 1>and suddenly we have a person who had been working

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<v Speaker 1>on a very similar project and was able to pivot

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<v Speaker 1>and basically changed some of the approaches that they were

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<v Speaker 1>looking at. But there she is months ahead of where

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<v Speaker 1>we think other people are in terms of maybe being

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<v Speaker 1>able to have a viable vaccine. And Stephanie, UM, I'm

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<v Speaker 1>just really curious. What what is she like? What is

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<v Speaker 1>her Gilbert like? Yeah, I mean she's really interesting. I

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<v Speaker 1>felt a bit like, um, a pestering student asking for

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<v Speaker 1>you know, what the next homework assignment would be. You know,

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<v Speaker 1>she has she's extraordinarily sort of focused and efficient and

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<v Speaker 1>conscious of keeping her eye on the prize in terms

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<v Speaker 1>of not wasting her time. You know on things that

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<v Speaker 1>are not relevant and that it's just it comes across

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<v Speaker 1>and every interaction I had with her. Um, you know,

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<v Speaker 1>she's a serious minded scientist. Um. And she knows that,

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<v Speaker 1>you get the sense when you speak to her, she

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<v Speaker 1>knows that this is her moment that years of research

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<v Speaker 1>might finally pay off because of a sort of confluence

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<v Speaker 1>of events. Um. And you know that she needs to,

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<v Speaker 1>you know, really just keep on with it, keep on

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<v Speaker 1>top of it, and take one challenge at a time

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<v Speaker 1>to try to you know, sort of push this thing

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<v Speaker 1>forward and hopefully across the line. Um. You know, she's

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<v Speaker 1>a scientist. She's not she's not a warm and fuzzy person.

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<v Speaker 1>She's she's you know, but I wouldn't want I would

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<v Speaker 1>want someone to be as serious minded as she is. Um.

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<v Speaker 1>If you're looking for someone to save us from this

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<v Speaker 1>mass So so, Stephanie, there's there's dozens, I think in

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<v Speaker 1>the hundreds of efforts now under underway to actually get

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<v Speaker 1>this vaccine. What makes the Oxford approach different than some

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<v Speaker 1>of these other ones, including you know Maderna came up

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<v Speaker 1>as one that the market got really excited about. What

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<v Speaker 1>what is Oxford's approach here? Yeah, I think that one

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<v Speaker 1>of the biggest differences is the safety profile. And you know,

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<v Speaker 1>we'll find out more about the Oxford vaccine when they

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<v Speaker 1>report preliminary results from their Phase one trial on Monday. UM,

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<v Speaker 1>but all along UM, Sarah Gilbert has expressed, you know,

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<v Speaker 1>confidence in the safety profile of this vaccine that they've

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<v Speaker 1>tested it in something like twelve different vaccines. In those

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<v Speaker 1>vaccines haven't one approval, but they've that that platform, the

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<v Speaker 1>technology that she's using, has been in thousands of people already,

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<v Speaker 1>so they have a fairly confident sense of you know,

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<v Speaker 1>what the adverse event you know, profile of this vaccine

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<v Speaker 1>would be, and they're they're quite confident that that's not

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<v Speaker 1>a huge hurdle. And I think, you know, some of

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<v Speaker 1>the results that came up from Madarrena there the adverse

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<v Speaker 1>event profile did take some analysis by surprise, UM. And

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<v Speaker 1>if you think about we need a vaccine for not millions,

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<v Speaker 1>but potentially billions of people. If you've got five adverse

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<v Speaker 1>event profile and you multiply that by the number of

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<v Speaker 1>people they're going to need to have a vaccine, that's huge, right.

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<v Speaker 1>So we need something that is safe primarily to be

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<v Speaker 1>able to roll it out to a large number of people.

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<v Speaker 1>Obviously it's extraordinarily competitive, you know, I think, um, you know,

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<v Speaker 1>there's a there's a race to get their first. Um.

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<v Speaker 1>You know, I did look at, for instance, the last

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<v Speaker 1>the polio vaccine that was developed by Jonas Salk, who

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<v Speaker 1>was you know, you know, given banner headlines as you know,

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<v Speaker 1>the one who saved the world from the stabilitating disease polio.

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<v Speaker 1>You know, I've also often thought that whoever gets to

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<v Speaker 1>a vaccine first in this case, even if it's not perfect,

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<v Speaker 1>we'll be kind of the Jonas Salk of our time. Um,

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<v Speaker 1>I think there is you know, even with the competitive

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<v Speaker 1>nature of this, I think there is collaboration among scientists,

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<v Speaker 1>and you see it on social media and you see

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<v Speaker 1>it in through the research reports. And one of the

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<v Speaker 1>things that Sarah Gilbert said to me is, you know,

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<v Speaker 1>no one knows how strong the immune response really needs

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<v Speaker 1>to be to achieve protection. And that's Bloomberg Goose senior

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<v Speaker 1>writer Stephanie Baker and Business Week editor Joel Weber. Listen,

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<v Speaker 1>this is the only story in many ways that matters

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<v Speaker 1>the vaccine. That's right coming up next. We actually caught

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<v Speaker 1>up with another front runner We're talking about the CEO

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<v Speaker 1>of a novel pharmaceuticals that is Bloomberg. This is Bloomberg

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<v Speaker 1>Business Week with Carol Masser and Jason Kelly from Bloomberg Radio. Well,

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<v Speaker 1>today we're bringing you some the most important, we hope

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<v Speaker 1>informative conversations we had on our daily Bloomberg Business Week

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<v Speaker 1>radio show this week. It really was dominated by I

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<v Speaker 1>think some optimism, Carol, dare I say it in week

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<v Speaker 1>eighteen about a vaccine right from the likes of Maderna,

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<v Speaker 1>Astra Zenica and some others. Those stocks moved because of

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<v Speaker 1>some upbeat news about the vaccine. We caught up with

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<v Speaker 1>Anovia Pharmaceuticals. They, Jason are among the front runners among

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<v Speaker 1>those looking to create a vaccine for COVID nineteen. We

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<v Speaker 1>talked specifically with the president and CEO of Anovio, Dr

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<v Speaker 1>Joseph Kim. There's many companies like in Novo and others

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<v Speaker 1>for blazing the trail UH just in the last six

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<v Speaker 1>months or so, trying to make history and developing several

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<v Speaker 1>vaccines UH that can be approved to be used both

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<v Speaker 1>safely and effectively against this horrible pandemic. So tell us

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<v Speaker 1>where you are and what you've learned so far, Dr Kim, Yes,

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<v Speaker 1>absolutely so. We just reported on the preliminary data in

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<v Speaker 1>our first clinical study involving forty healthy volunteers UH in

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<v Speaker 1>the ages of eighteen to fifty UH, and we demonstrated

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<v Speaker 1>very strong safety one of the safest vaccine platforms UH

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<v Speaker 1>in this COVID nineteen race, and also demonstrating greater than

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<v Speaker 1>of our participants having UH strong overall immune responses in

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<v Speaker 1>a balanced way, both in UH antibody responses as well

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<v Speaker 1>as having PI cell responses, which is another arm of

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<v Speaker 1>the immune system that is very important for protecting against

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<v Speaker 1>our own disease, Dr Kim. When that came out, that

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<v Speaker 1>was a couple of weeks ago, and you're you know,

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<v Speaker 1>investors certainly reacted to it. A Steeple analyst said. Investors

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<v Speaker 1>are likely to focus on the pacity of information in

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<v Speaker 1>the release, which may raise more questions than answers. When

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<v Speaker 1>are you going to publish your peer reviewed immune response

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<v Speaker 1>data and and where will you will you publish it

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<v Speaker 1>at any update? And when larger trials will start here? Yeah,

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<v Speaker 1>the second part of that question. First, So we're looking

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<v Speaker 1>to start our phase to slash three efficacy trials upon

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<v Speaker 1>getting regulatory concurrence this summer, so we're still on track

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<v Speaker 1>for that. UH. In terms of the Phase one data,

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<v Speaker 1>we are as we stayed, looking forward to publishing it

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<v Speaker 1>in a peer reviewed UM publication, hopefully in the next

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<v Speaker 1>few weeks as well. So when you think about the

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<v Speaker 1>timeline here, Dr Kim, what is a reasonable timeline to

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<v Speaker 1>get your first vaccine available for use? And I think

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<v Speaker 1>everyone wants to know when it will be widely available. Yeah,

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<v Speaker 1>you know, UH in no view as well as other

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<v Speaker 1>companies are racing against as far at UH to bring

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<v Speaker 1>us safe and effective vacs into the public as soon

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<v Speaker 1>as possible. That all depends on how well the trials

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<v Speaker 1>go in Phase two and Phase three stagies UH and

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<v Speaker 1>demonstrating true efficacy and safety of the vaccine. UH. The

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<v Speaker 1>FDA just released a guidance documents to the industry which

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<v Speaker 1>provides their thoughts on what it's going to require. And

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<v Speaker 1>you know, it's it's it's certainly as rapidly as we're

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<v Speaker 1>running all of us. There's dozens of companies around the

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<v Speaker 1>world trying to get the vaccine. It's gonna take some time,

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<v Speaker 1>but I think there's been a lot of incremental successes

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<v Speaker 1>in phase one and and many companies going into Phase two,

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<v Speaker 1>including our plans at Inovo is a twenty wide release

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<v Speaker 1>too much to hope for. Well, I think that's a

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<v Speaker 1>goal and that certainly is an aspiration that many of

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<v Speaker 1>us in the field have. It really depends and and

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<v Speaker 1>and ironically it also depends on how bad infection is

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<v Speaker 1>around us. Uh. You know, that would put a pressure

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<v Speaker 1>or balance to the benefits and the cost of having

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<v Speaker 1>a vaccines set of vaccines approved earlier. Conditionally. I mean,

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<v Speaker 1>these are the things that the FDA and their policymakers

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<v Speaker 1>will have to to decide on. What we focused on

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<v Speaker 1>a Innovo and I'm assuming other companies as well, is

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<v Speaker 1>to execute the next steps in the development, so next trials,

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<v Speaker 1>next testing, so that we will be in a proper

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<v Speaker 1>position to get the vaccines approved, uh, through this gauntlet.

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<v Speaker 1>You know, it typically takes up to ten years or

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<v Speaker 1>longer to get a vaccine approved. And everyone started or

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<v Speaker 1>you know, from from day one at the same place

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<v Speaker 1>in January, so you know, we're we're moving in a

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<v Speaker 1>historical pace, but it's never fast enough because there are

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<v Speaker 1>people dying every day. You said, though, how bad the

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<v Speaker 1>infection is around US will determine potentially, I guess how

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<v Speaker 1>regulators how quickly they want to move things along. If

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<v Speaker 1>we don't see a second surge or if cases seem

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<v Speaker 1>to die down, does this whole movement of finding a

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<v Speaker 1>vaccine slowed down as well globally? Well, that's that's always

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<v Speaker 1>a potential and certainly that would be great for the society.

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<v Speaker 1>Um But as we're in the middle of the first

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<v Speaker 1>wave and there's many experts predicting the second wave, all

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<v Speaker 1>we can do as vaccine developers focused on our objective,

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<v Speaker 1>which is to test properly the safety and advocacy of

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<v Speaker 1>the vaccine and be ready when we're called upon. Some

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<v Speaker 1>of your peers have received larger government funding or significance

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<v Speaker 1>amount of funding. What about for you, guys, do you

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<v Speaker 1>see getting any additional funds from the government. Well, I

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<v Speaker 1>think absolutely. I think Udobio has already received extensive external

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<v Speaker 1>funding from US Department of Defense just recently a couple

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<v Speaker 1>of weeks ago, as well as from the Bill and

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<v Speaker 1>Melinda Gates Foundation and SEPPI in the past. That's Novio

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<v Speaker 1>Pharmaceuticals President CEO Dr Joseph Kim. That stock has been

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<v Speaker 1>on a tear like so many biotech and farm companies

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<v Speaker 1>this year, there are a lot of companies Jason, out

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<v Speaker 1>there looking for a cure for COVID nineteens, specifically a vaccine.

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<v Speaker 1>What I loved about this conversation is this was one

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<v Speaker 1>of those that I got off air. I came home,

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<v Speaker 1>had dinner, and I said, here's what I learned about

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<v Speaker 1>the vaccine from the CEO. And that was very purposeful,

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<v Speaker 1>I think on our part to essentially say, all right,

0:14:20.640 --> 0:14:22.640
<v Speaker 1>all right, let's get down to brass tacks. How many

0:14:22.640 --> 0:14:24.320
<v Speaker 1>shots are we talking about, When is this going to

0:14:24.400 --> 0:14:26.080
<v Speaker 1>be out? What do we need to be thinking about,

0:14:26.080 --> 0:14:28.840
<v Speaker 1>because ultimately that's what matters. I mean, I'm going to

0:14:28.960 --> 0:14:31.520
<v Speaker 1>leave the science to the scientists. What I want to

0:14:31.520 --> 0:14:34.760
<v Speaker 1>know is how is this going to affect candidly me,

0:14:35.040 --> 0:14:37.800
<v Speaker 1>my family, my community, and the world in terms of

0:14:37.840 --> 0:14:40.000
<v Speaker 1>getting back to whatever the next normal is going to be? Well?

0:14:40.040 --> 0:14:42.640
<v Speaker 1>And what's interesting, Jason, as the traditional form in biotech

0:14:42.680 --> 0:14:45.720
<v Speaker 1>world hunt for a virus vaccine, others are seeking at

0:14:45.720 --> 0:14:47.880
<v Speaker 1>more non traditional methods to help them get through this

0:14:47.880 --> 0:14:51.200
<v Speaker 1>stressful time. Simply put, demand for cannabis, folks, it is up.

0:14:51.240 --> 0:14:53.400
<v Speaker 1>And we checked in with one of the largest players

0:14:53.480 --> 0:14:56.040
<v Speaker 1>in the United States, the co founder of Purely Boris

0:14:56.120 --> 0:14:58.400
<v Speaker 1>Jordan's that's coming up next. I can't wait for that.

0:14:58.480 --> 0:15:05.800
<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week with Carol

0:15:05.880 --> 0:15:09.800
<v Speaker 1>Masser and Jason Kelly from Bloomberg Radio. We're bring some

0:15:09.840 --> 0:15:12.560
<v Speaker 1>of the most important and informative conversations we had throughout

0:15:12.600 --> 0:15:15.200
<v Speaker 1>the week on our daily radio show. Reminder to everybody,

0:15:15.240 --> 0:15:19.240
<v Speaker 1>we know the news once again happening fast and furiously,

0:15:19.320 --> 0:15:21.960
<v Speaker 1>and these interviews happening in real time well and as

0:15:22.000 --> 0:15:25.800
<v Speaker 1>the pandemic continues. Carol Cannabis is one of the surprise

0:15:26.040 --> 0:15:29.000
<v Speaker 1>winners here. We were delighted to catch up with Cure

0:15:29.080 --> 0:15:32.720
<v Speaker 1>Leafs executive chairman and co founder, Boris Jordan's quick reminder.

0:15:32.880 --> 0:15:35.560
<v Speaker 1>He was part of the Bloomberg fifty. We actually sat

0:15:35.640 --> 0:15:38.040
<v Speaker 1>down with him. Remember that when we used to physically

0:15:38.040 --> 0:15:40.240
<v Speaker 1>do interviews with people in the same place. Well, we

0:15:40.320 --> 0:15:43.440
<v Speaker 1>did that at a big Bloomberg fifty event in New

0:15:43.520 --> 0:15:46.960
<v Speaker 1>York City back in December. A lot has changed and

0:15:47.160 --> 0:15:50.160
<v Speaker 1>actually for the better. With care Leaf, we've seen a

0:15:50.240 --> 0:15:53.880
<v Speaker 1>substantial increase in foot traffic UM. We've also seen substantial

0:15:53.880 --> 0:15:58.440
<v Speaker 1>increases in in UM basket sizes. So basket sizes and

0:15:58.480 --> 0:16:01.160
<v Speaker 1>some of our states almost doubled uh in size from

0:16:01.160 --> 0:16:03.560
<v Speaker 1>what they used to be. Uh. And foot traffic is

0:16:03.600 --> 0:16:08.080
<v Speaker 1>up tremendously. UM. I would say that, UM being growth,

0:16:08.280 --> 0:16:10.840
<v Speaker 1>That's what I wanted to know. You know, we love numbers.

0:16:10.840 --> 0:16:15.360
<v Speaker 1>So the foot traffic and the basket uh increases. Can

0:16:15.400 --> 0:16:18.000
<v Speaker 1>you just say that again? Yeah, yeah, foot traffic and

0:16:18.040 --> 0:16:23.920
<v Speaker 1>basket increases together with revenue all about quarter over quarder. Wow.

0:16:24.680 --> 0:16:29.840
<v Speaker 1>And so obviously a bit unanticipated as everything was about

0:16:29.840 --> 0:16:33.360
<v Speaker 1>this pandemic. I mean, tell us, what's what's driving that.

0:16:34.800 --> 0:16:36.520
<v Speaker 1>So one of the things that we've noticed this is

0:16:36.560 --> 0:16:38.880
<v Speaker 1>that we're seeing a new customer come into the stores

0:16:38.960 --> 0:16:44.080
<v Speaker 1>now UM, an older customer uh dealing with UM things

0:16:44.160 --> 0:16:48.800
<v Speaker 1>like uh you know, stress anxiety during COVID UH wanting

0:16:48.840 --> 0:16:53.520
<v Speaker 1>to get off of uh prescribed drugs from you know,

0:16:53.640 --> 0:16:58.240
<v Speaker 1>from uh drug companies and moving on to more natural products.

0:16:58.240 --> 0:17:00.760
<v Speaker 1>And so we've seen a huge surge, particularly in the

0:17:00.840 --> 0:17:06.800
<v Speaker 1>sleep aid category UH you know, lozengers, tinctures, um, uh, dummies,

0:17:06.880 --> 0:17:11.240
<v Speaker 1>that kind of thing helping particularly the older folks deal

0:17:11.320 --> 0:17:14.000
<v Speaker 1>with the COVID stress and anxiety. And that's been a

0:17:14.040 --> 0:17:16.320
<v Speaker 1>really new customer base. I'm not kidding when I tell

0:17:16.359 --> 0:17:19.440
<v Speaker 1>you that we've seen customers over eighty years of age

0:17:19.440 --> 0:17:21.639
<v Speaker 1>coming into our store buying these products. And that's a

0:17:21.680 --> 0:17:25.760
<v Speaker 1>new thing for you guys. Yes, I I yeah. Generally

0:17:25.800 --> 0:17:27.359
<v Speaker 1>the medical sides that we as you know, we have

0:17:27.400 --> 0:17:29.520
<v Speaker 1>two different lines. We have a pure Leaf line, which

0:17:29.560 --> 0:17:32.440
<v Speaker 1>is a wellness line, and selected adult use line. Generally,

0:17:32.480 --> 0:17:35.200
<v Speaker 1>the Cure Leaf line does see an older so sort

0:17:35.240 --> 0:17:37.760
<v Speaker 1>of an average of fifty two years of age customer,

0:17:38.080 --> 0:17:41.080
<v Speaker 1>but we've seen a much older customer coming into the stores.

0:17:41.119 --> 0:17:43.760
<v Speaker 1>We've seen people in their late sixties, seventies, and I said,

0:17:43.760 --> 0:17:46.720
<v Speaker 1>even eighties coming into the stores and buying sleep aids

0:17:46.840 --> 0:17:49.119
<v Speaker 1>as a whole. And I think sleep is going to

0:17:49.160 --> 0:17:52.440
<v Speaker 1>be a major major category on the wellness side of cannabis.

0:17:52.600 --> 0:17:55.000
<v Speaker 1>I think you're exactly right. I mean we're seeing that

0:17:55.080 --> 0:17:57.920
<v Speaker 1>more and more. I mean, Ariana Huffington certainly was onto

0:17:57.960 --> 0:18:01.200
<v Speaker 1>something when she started talking about that a few years ago.

0:18:01.440 --> 0:18:04.320
<v Speaker 1>So Borth, what did you have to do in your

0:18:04.359 --> 0:18:08.320
<v Speaker 1>retail locations, because as foot traffic increases, you know, that

0:18:08.600 --> 0:18:10.520
<v Speaker 1>used to be just like hey, great, there are more people.

0:18:10.800 --> 0:18:13.600
<v Speaker 1>But now in the age of COVID, in the age

0:18:13.600 --> 0:18:16.960
<v Speaker 1>of social distancing, What did you have to do and

0:18:16.960 --> 0:18:19.560
<v Speaker 1>and and how much did you have to do to

0:18:19.880 --> 0:18:22.760
<v Speaker 1>change out your stories. We were very lucky that the

0:18:22.800 --> 0:18:26.760
<v Speaker 1>governors really went out and and and liberalize some of

0:18:26.800 --> 0:18:28.399
<v Speaker 1>the rules. So one of the things we had to

0:18:28.480 --> 0:18:32.560
<v Speaker 1>incorporate is online ordering. So we incorporate online ordering and

0:18:32.680 --> 0:18:35.240
<v Speaker 1>all of the states. We did curbside pickup in all

0:18:35.280 --> 0:18:38.000
<v Speaker 1>of the states, so people really would order online. They

0:18:38.119 --> 0:18:40.520
<v Speaker 1>pay well. Now have five of our stations, so using

0:18:40.560 --> 0:18:43.639
<v Speaker 1>debit cards, which is a new product for cannabis. So

0:18:43.760 --> 0:18:46.160
<v Speaker 1>it used to be all cash, and we're seeing more

0:18:46.160 --> 0:18:49.560
<v Speaker 1>and more banks accepting debit cards and payment processors and

0:18:49.600 --> 0:18:51.560
<v Speaker 1>so debit cards, and that's one of the reasons we're

0:18:51.560 --> 0:18:53.639
<v Speaker 1>seeing the increase in basket size because in the past,

0:18:53.640 --> 0:18:55.600
<v Speaker 1>if you came to the store with a hundred dollars

0:18:55.640 --> 0:18:57.280
<v Speaker 1>in your pocket, you can only buy a hundred dollars

0:18:57.280 --> 0:19:00.280
<v Speaker 1>a product. Now you're coming in um with a debit card.

0:19:00.440 --> 0:19:02.159
<v Speaker 1>You've got a bigger balance on the debit cards than

0:19:02.160 --> 0:19:05.320
<v Speaker 1>a hundred dollars, you can actually buy more products. So

0:19:05.320 --> 0:19:07.359
<v Speaker 1>so the debit cards actually helped a lot. So it

0:19:07.440 --> 0:19:11.400
<v Speaker 1>was really curbside pickup. It was it was online ordering,

0:19:11.960 --> 0:19:15.240
<v Speaker 1>Um it was. It was you know, social distancing in

0:19:15.280 --> 0:19:17.040
<v Speaker 1>the store. So we had to add we had to

0:19:17.040 --> 0:19:19.040
<v Speaker 1>do all the things, you know, add the class and

0:19:19.080 --> 0:19:22.560
<v Speaker 1>all the stores. We had to control traffic, all these things,

0:19:22.600 --> 0:19:25.960
<v Speaker 1>because traffic was extensive. I mean, our New Jersey store

0:19:26.000 --> 0:19:30.560
<v Speaker 1>processes over a thousand customers a day. So boris is

0:19:30.560 --> 0:19:34.959
<v Speaker 1>it fair to say that from a regulatory perspective, especially

0:19:35.000 --> 0:19:37.160
<v Speaker 1>when it comes to payments and things like that? Were

0:19:37.200 --> 0:19:40.520
<v Speaker 1>there things that were accelerated owing to the pandemic and

0:19:40.560 --> 0:19:42.320
<v Speaker 1>some of the rules that had to come into place

0:19:42.400 --> 0:19:44.840
<v Speaker 1>maybe thinks you had been looking for before that maybe

0:19:44.880 --> 0:19:48.119
<v Speaker 1>happened a little more quickly. Yes, again, it's happened at

0:19:48.119 --> 0:19:50.760
<v Speaker 1>the state level. The federal level hasn't done anything yet

0:19:50.800 --> 0:19:53.800
<v Speaker 1>to to help the industry, but the states did because

0:19:53.840 --> 0:19:56.000
<v Speaker 1>they were concerned about the well being that I mean,

0:19:56.040 --> 0:19:59.520
<v Speaker 1>cannabis was made essential um uh service and therefore they

0:19:59.520 --> 0:20:01.359
<v Speaker 1>were con learned about the well being of both the

0:20:01.400 --> 0:20:04.240
<v Speaker 1>people working in the stores and the company as well

0:20:04.280 --> 0:20:07.960
<v Speaker 1>as the patients. And so the states liberalize these rules,

0:20:08.000 --> 0:20:11.240
<v Speaker 1>working together with the cannabis companies in their respective states

0:20:11.480 --> 0:20:15.399
<v Speaker 1>and finding ways to deliver these products in a safer way,

0:20:15.520 --> 0:20:17.520
<v Speaker 1>and that's what we're able to do. And that's currently

0:20:17.600 --> 0:20:21.440
<v Speaker 1>the executive chairman co founder Boris Jordan's joining us. Obviously,

0:20:21.920 --> 0:20:24.160
<v Speaker 1>they have been able to meet what is by all

0:20:24.200 --> 0:20:28.480
<v Speaker 1>accounts huge demand. They're also taking advantage of some weakness

0:20:28.520 --> 0:20:32.200
<v Speaker 1>in the market, Carol, the broader market, some consolidation going

0:20:32.240 --> 0:20:34.160
<v Speaker 1>on when it comes to cannabis. Yeah, and we also

0:20:34.160 --> 0:20:36.600
<v Speaker 1>talked to him about the regulatory Frontier says that he

0:20:36.680 --> 0:20:40.840
<v Speaker 1>expects of the US having access to recreational cannabis by

0:20:40.880 --> 0:20:44.000
<v Speaker 1>next year. That to put pressure on Congress to legalize

0:20:44.040 --> 0:20:46.439
<v Speaker 1>and clarify the industry. So good to get him to

0:20:46.480 --> 0:20:49.199
<v Speaker 1>weigh in on that. Okay, so demand for cannabis is up.

0:20:49.200 --> 0:20:52.080
<v Speaker 1>So two is demand for listening to podcasts coming up.

0:20:52.119 --> 0:20:54.280
<v Speaker 1>We get more on that from the chief operating officer

0:20:54.440 --> 0:20:57.199
<v Speaker 1>at Wandering. Of course, a whole separate segment is what

0:20:57.240 --> 0:21:00.440
<v Speaker 1>happens when you put the two together. This is Bloomberg.

0:21:05.200 --> 0:21:08.720
<v Speaker 1>This is Bloomberg Business Week with Carol Masser and Jason

0:21:08.840 --> 0:21:12.639
<v Speaker 1>Kelly from Bloomberg Radio. Well, today we'll bring you some

0:21:12.640 --> 0:21:15.359
<v Speaker 1>of the most important, we hope informative conversations we had

0:21:15.520 --> 0:21:18.560
<v Speaker 1>Carol and I did on our Bloomberg Business Week Daily

0:21:18.880 --> 0:21:21.760
<v Speaker 1>radio show. I love podcast, Carol, I know you do.

0:21:21.840 --> 0:21:23.960
<v Speaker 1>You're always suggesting you should be listening to this, you

0:21:24.000 --> 0:21:26.520
<v Speaker 1>should be listening to that one. What's interesting is the

0:21:26.520 --> 0:21:29.560
<v Speaker 1>podcast producer Jason Wondering. They launched its app last month.

0:21:29.600 --> 0:21:32.919
<v Speaker 1>They are tapping specifically into increased demand for podcasts that

0:21:33.080 --> 0:21:36.040
<v Speaker 1>is happening right now. Jen Sargent is the chief operating

0:21:36.080 --> 0:21:40.520
<v Speaker 1>officer at Wondering. She's also working on expanding the podcasters

0:21:40.560 --> 0:21:43.720
<v Speaker 1>audience and developing TV, book and film projects from its

0:21:43.800 --> 0:21:46.520
<v Speaker 1>library of podcast programs. She talked with us about all

0:21:46.560 --> 0:21:49.560
<v Speaker 1>of that. What we've seen during the pandemic is actually

0:21:50.520 --> 0:21:53.639
<v Speaker 1>people really leaning in so listening to podcast and I

0:21:53.680 --> 0:21:56.680
<v Speaker 1>think as we've all been social distancing and changing our

0:21:56.720 --> 0:22:00.320
<v Speaker 1>habits and spending more time at home, uh, umers, I

0:22:00.359 --> 0:22:03.200
<v Speaker 1>found all these different ways to be listening to podcast,

0:22:03.240 --> 0:22:07.359
<v Speaker 1>whether it's cooking or gardening, or walking the dog, um

0:22:07.480 --> 0:22:10.679
<v Speaker 1>or just cleaning around the house. Podcasts are a great

0:22:10.720 --> 0:22:13.600
<v Speaker 1>piece of kind of mediate to take with you on

0:22:13.680 --> 0:22:16.280
<v Speaker 1>the go and and really be able to kind of

0:22:16.400 --> 0:22:20.520
<v Speaker 1>multitask something else around your house. And as a result, UM,

0:22:20.560 --> 0:22:24.600
<v Speaker 1>we we've really seen um some some great list and

0:22:24.760 --> 0:22:28.800
<v Speaker 1>listening UM recently. And we've also seen shifts in behavior

0:22:28.920 --> 0:22:31.680
<v Speaker 1>where you know, prior to the pandemic, it was all

0:22:31.720 --> 0:22:35.240
<v Speaker 1>about commuting and your time at the gym and and

0:22:35.280 --> 0:22:38.360
<v Speaker 1>those were two of the big use cases for for podcasts.

0:22:38.400 --> 0:22:41.400
<v Speaker 1>But now we see listening throughout the day and on

0:22:41.440 --> 0:22:44.000
<v Speaker 1>the weekends and and just um, you know, we can

0:22:44.000 --> 0:22:47.840
<v Speaker 1>see consumers really um listening in a different way. And

0:22:47.880 --> 0:22:49.720
<v Speaker 1>I have a lot of theories of of why that's

0:22:49.760 --> 0:22:52.800
<v Speaker 1>happening right now, but UM, it's been a really positive

0:22:52.840 --> 0:22:56.040
<v Speaker 1>time for podcasts. I'll also say that, you know, just

0:22:56.119 --> 0:22:58.960
<v Speaker 1>on the production side of things, UM, we've been able

0:22:59.000 --> 0:23:02.760
<v Speaker 1>to keep doucing podcasts during the pandemic. And I think

0:23:03.280 --> 0:23:06.159
<v Speaker 1>you know, UM, I mean, I don't know about YouTube,

0:23:06.200 --> 0:23:08.200
<v Speaker 1>but I've I've kind of caught up on my Netflix

0:23:08.200 --> 0:23:11.879
<v Speaker 1>and my Hulu and and and with TV production on

0:23:12.040 --> 0:23:15.480
<v Speaker 1>hold right now, UM, it's the source of new content.

0:23:15.640 --> 0:23:19.000
<v Speaker 1>So uh for one gree but but all the podcasting

0:23:19.200 --> 0:23:21.840
<v Speaker 1>UM publishers out there, most of us have been able

0:23:21.880 --> 0:23:25.639
<v Speaker 1>to adapt and to really um keep keep things moving

0:23:25.680 --> 0:23:29.160
<v Speaker 1>with new content. We've seen interest from talent who would

0:23:29.200 --> 0:23:32.920
<v Speaker 1>otherwise be busy with TV production getting involved in podcasts.

0:23:32.920 --> 0:23:36.480
<v Speaker 1>So for the whole ecosystem, I think we've we've seen

0:23:36.520 --> 0:23:38.240
<v Speaker 1>a great list. That's so funny that you said that,

0:23:38.240 --> 0:23:40.240
<v Speaker 1>because just before Jess was like, you gotta watch this

0:23:40.280 --> 0:23:42.120
<v Speaker 1>because and I said, you know, I've been running out

0:23:42.119 --> 0:23:45.040
<v Speaker 1>of things to watch. What's interesting is I'm curious you

0:23:45.119 --> 0:23:47.600
<v Speaker 1>said that kind of the trends are changing changing. It's

0:23:47.600 --> 0:23:49.960
<v Speaker 1>not just people commuting obviously anymore, but they're listening at

0:23:49.960 --> 0:23:55.680
<v Speaker 1>all different times. What are people listening to? Jen? Yeah, so, UM, well,

0:23:55.840 --> 0:23:59.960
<v Speaker 1>especially when the stay at home where orders first happen,

0:24:00.000 --> 0:24:03.880
<v Speaker 1>and we saw a lot of people UM listening to news, UM,

0:24:03.920 --> 0:24:08.760
<v Speaker 1>listening to UM, to a current information UM. But then

0:24:08.800 --> 0:24:13.840
<v Speaker 1>we also saw that balanced with UM comedy and entertainment

0:24:14.119 --> 0:24:16.240
<v Speaker 1>and things that would give people kind of a break

0:24:16.240 --> 0:24:19.760
<v Speaker 1>in an escape UM, which is not surprising. UM. Now

0:24:19.840 --> 0:24:24.520
<v Speaker 1>we're seeing that that pretty much all categories are you know,

0:24:24.720 --> 0:24:27.240
<v Speaker 1>receiving a lot of listenerships at this point, but but

0:24:27.320 --> 0:24:30.280
<v Speaker 1>definitely at the start of the pandemic, it was news,

0:24:30.840 --> 0:24:34.520
<v Speaker 1>entertainment and and personal growth is the other diner categories

0:24:34.560 --> 0:24:38.040
<v Speaker 1>self help, personal growth. So you know, it's interesting, Jen Um,

0:24:38.160 --> 0:24:40.440
<v Speaker 1>I was thinking about you guys in terms of the

0:24:40.480 --> 0:24:43.240
<v Speaker 1>type of content you create. And I'm almost thinking to

0:24:43.320 --> 0:24:45.480
<v Speaker 1>some extent it feels like a little bit like a

0:24:45.520 --> 0:24:50.400
<v Speaker 1>Disney approach where content can ultimately have multiple revenue streams, online,

0:24:50.440 --> 0:24:54.840
<v Speaker 1>podcast streaming, etcetera. And I do wonder how you approach it.

0:24:54.880 --> 0:24:57.400
<v Speaker 1>How do you look at when you're you know, thinking

0:24:57.400 --> 0:25:01.600
<v Speaker 1>about either acquiring or producing some content, Are you thinking about, Okay,

0:25:01.680 --> 0:25:05.960
<v Speaker 1>how can we spread this out as much as possible? Yes,

0:25:06.119 --> 0:25:09.520
<v Speaker 1>and that has absolutely been evolving as as we've grown UM.

0:25:09.600 --> 0:25:13.640
<v Speaker 1>But you know, we're known for our immersive, character driven storytelling.

0:25:13.640 --> 0:25:15.840
<v Speaker 1>We really try to put you the listener, in the

0:25:15.880 --> 0:25:18.919
<v Speaker 1>middle of the story and and get you completely you know,

0:25:19.080 --> 0:25:22.000
<v Speaker 1>enveloped in it. UM. And we we think about it

0:25:22.080 --> 0:25:25.440
<v Speaker 1>now as UM more than just a podcast. We really

0:25:25.440 --> 0:25:28.800
<v Speaker 1>think about developing a story that then can take on

0:25:28.840 --> 0:25:30.960
<v Speaker 1>a life of its own. UM. I mean, our our

0:25:31.200 --> 0:25:34.879
<v Speaker 1>broader goal is really to be the first place consumers

0:25:35.000 --> 0:25:38.200
<v Speaker 1>think of when they think of high quality, immersive storytelling.

0:25:38.240 --> 0:25:41.080
<v Speaker 1>And today that happens to be with podcasts. But we

0:25:41.160 --> 0:25:44.119
<v Speaker 1>know in the future is very likely that a consumer

0:25:44.160 --> 0:25:47.040
<v Speaker 1>could encounter us first as a TV show or a

0:25:47.080 --> 0:25:49.679
<v Speaker 1>book UM, and then make their way back to the

0:25:49.720 --> 0:25:53.199
<v Speaker 1>podcast UM. And so Um. You know, as we think

0:25:53.240 --> 0:25:57.280
<v Speaker 1>about different revenue streams, I mean, advertising is certainly our

0:25:57.320 --> 0:26:00.399
<v Speaker 1>bread and butter and was one of the earliest um,

0:26:00.440 --> 0:26:03.080
<v Speaker 1>you know, revenue streams to emerge for us and everyone

0:26:03.119 --> 0:26:08.159
<v Speaker 1>else in podcasting. UM. But as we started to create

0:26:08.280 --> 0:26:11.920
<v Speaker 1>hits like The Shrink next Door, like Dr Death, UM,

0:26:11.920 --> 0:26:15.000
<v Speaker 1>we saw this opportunity to develop the I P into

0:26:15.000 --> 0:26:18.040
<v Speaker 1>television shows. And at this point, sixteen of our projects

0:26:18.080 --> 0:26:21.000
<v Speaker 1>are in various stages of TV development. Uh. We have

0:26:21.040 --> 0:26:23.360
<v Speaker 1>one of our projects um that is on its way

0:26:23.400 --> 0:26:27.000
<v Speaker 1>to becoming a book. UM. And and this licensing side

0:26:27.040 --> 0:26:29.640
<v Speaker 1>of it is is not just real but to your

0:26:29.680 --> 0:26:32.520
<v Speaker 1>Disney analogy, I mean I I think we absolutely see

0:26:32.520 --> 0:26:35.760
<v Speaker 1>it expanding that way. So when we green light stories

0:26:35.800 --> 0:26:38.320
<v Speaker 1>now we think could this be a TV show? Could?

0:26:38.320 --> 0:26:40.600
<v Speaker 1>I mean we certainly didn't. Um. You know, when we

0:26:40.600 --> 0:26:43.200
<v Speaker 1>were working with joannas Sarah um First Rank next Door,

0:26:43.280 --> 0:26:45.439
<v Speaker 1>we weren't thinking, oh, this would be so perfect for

0:26:45.480 --> 0:26:49.040
<v Speaker 1>Paul Rudd and Harold but you're doing it. But but

0:26:49.160 --> 0:26:51.560
<v Speaker 1>after the fact, yeah, it totally makes sense. It makes

0:26:51.600 --> 0:26:53.520
<v Speaker 1>a lot of sense when you think if you've listened

0:26:53.520 --> 0:26:55.520
<v Speaker 1>to The Street Next Story and you're like, yep, that

0:26:55.720 --> 0:27:00.680
<v Speaker 1>absolutely checks out. I can see that on the screen. So,

0:27:00.680 --> 0:27:03.800
<v Speaker 1>so talk to us about the subscription model, because I

0:27:03.840 --> 0:27:06.440
<v Speaker 1>feel like that's something that a lot of podcast publishers

0:27:06.440 --> 0:27:09.520
<v Speaker 1>have been wrestling with. And you know, we've seen the

0:27:09.600 --> 0:27:12.919
<v Speaker 1>Spotify model, We've seen Luminary, we've seen others sort of

0:27:12.920 --> 0:27:16.080
<v Speaker 1>go for this Stitcher, I believe, as well as a

0:27:16.119 --> 0:27:18.840
<v Speaker 1>premium product. Tell us about the conversations to sort of

0:27:18.880 --> 0:27:21.160
<v Speaker 1>get one dree to that point and how you think

0:27:21.200 --> 0:27:25.560
<v Speaker 1>about it. Yeah, I mean, part of our motivation UM

0:27:25.760 --> 0:27:29.320
<v Speaker 1>was really that our listeners were asking for an app.

0:27:29.400 --> 0:27:32.000
<v Speaker 1>They were asking for a better way, an easier way

0:27:32.040 --> 0:27:35.080
<v Speaker 1>to access wondering shows and content, to be able to

0:27:35.640 --> 0:27:39.000
<v Speaker 1>binge content, especially mini series, to be able to listen

0:27:39.000 --> 0:27:43.280
<v Speaker 1>to add free and UM particular to our style of storytelling,

0:27:43.320 --> 0:27:46.720
<v Speaker 1>we do a lot of serialized mini series and serialized

0:27:46.720 --> 0:27:49.840
<v Speaker 1>always on shows and UM for many of our shows

0:27:49.880 --> 0:27:54.119
<v Speaker 1>like a Business Wars or or Tides of History, UM, etcetera,

0:27:54.200 --> 0:27:57.359
<v Speaker 1>that were we have dozens of seasons at this point,

0:27:57.520 --> 0:28:01.440
<v Speaker 1>and your average podcast app doesn't allow you to navigate

0:28:02.200 --> 0:28:05.879
<v Speaker 1>elegantly between seasons, and so even just tracking down the

0:28:05.920 --> 0:28:08.080
<v Speaker 1>season of Business Wars that you want to listen to

0:28:08.280 --> 0:28:10.320
<v Speaker 1>is it is hard in a general market app, and

0:28:10.359 --> 0:28:12.800
<v Speaker 1>when we looked around at the market, we felt like

0:28:12.880 --> 0:28:17.199
<v Speaker 1>that's that's what that's what was out there. I mean, Stitcher, Luminary, Apple,

0:28:17.400 --> 0:28:20.200
<v Speaker 1>They're all great apps, but their general market one size

0:28:20.280 --> 0:28:23.399
<v Speaker 1>fits all apps, and we really wanted to create a

0:28:23.520 --> 0:28:27.359
<v Speaker 1>curated experience. We wanted it to be on brand, we

0:28:27.400 --> 0:28:29.919
<v Speaker 1>wanted it to feel immersive and premium like our our

0:28:29.960 --> 0:28:32.760
<v Speaker 1>shows do, and we really just wanted to super serve

0:28:32.920 --> 0:28:36.280
<v Speaker 1>that that wondering listener. UM. That was a big part

0:28:36.280 --> 0:28:38.480
<v Speaker 1>of it. UM. The other piece of it, which is

0:28:38.720 --> 0:28:40.360
<v Speaker 1>you know, was a challenge for us, and I think

0:28:40.360 --> 0:28:42.680
<v Speaker 1>it's a challenge for for most publishers out there. Is

0:28:42.720 --> 0:28:46.560
<v Speaker 1>that we we but but by by distributing our content

0:28:46.600 --> 0:28:49.680
<v Speaker 1>through these third parties, we missed that direct connection with

0:28:49.720 --> 0:28:52.400
<v Speaker 1>the listener and we don't get data back that really

0:28:52.960 --> 0:28:55.800
<v Speaker 1>helps us. And without the data, we're kind of flying

0:28:55.840 --> 0:28:58.600
<v Speaker 1>blind when we're when we're making the next piece of

0:28:58.640 --> 0:29:01.400
<v Speaker 1>content or we're trying to mark at it. So having

0:29:01.600 --> 0:29:05.040
<v Speaker 1>some first party data that UM that we can use

0:29:05.080 --> 0:29:09.280
<v Speaker 1>to inform our marketing and content decisions is really game changing. UM.

0:29:09.320 --> 0:29:11.440
<v Speaker 1>So that was another part of it for us. UM.

0:29:11.800 --> 0:29:14.920
<v Speaker 1>As we thought about creating creating an app like this,

0:29:15.240 --> 0:29:17.160
<v Speaker 1>is it only going to be and I don't mean only,

0:29:17.200 --> 0:29:20.080
<v Speaker 1>but I mean will it be exclusively wondering content or

0:29:20.080 --> 0:29:22.160
<v Speaker 1>will you open it up to others that kind of

0:29:22.160 --> 0:29:26.680
<v Speaker 1>fit within the wondering world. Yeah, so it will be

0:29:26.760 --> 0:29:29.959
<v Speaker 1>both wondering content and Wondering partner content. But we're not

0:29:30.400 --> 0:29:33.320
<v Speaker 1>an aggregator. We're not trying to be the Netflix of podcasts,

0:29:33.320 --> 0:29:35.120
<v Speaker 1>and it won't be everything under the sun. It will

0:29:35.160 --> 0:29:38.280
<v Speaker 1>only be podcasts where we have a partnership, whether we've

0:29:38.360 --> 0:29:43.120
<v Speaker 1>partnered with Bloomberg or or someone like UM like uh,

0:29:43.440 --> 0:29:47.400
<v Speaker 1>you know, all things Comedy or the Athletic whoever we're

0:29:47.440 --> 0:29:50.240
<v Speaker 1>partnering with that might be within the app, and then

0:29:50.280 --> 0:29:53.400
<v Speaker 1>all of our wondering originals. And we felt like now

0:29:53.520 --> 0:29:56.600
<v Speaker 1>was the time to do this because we had the

0:29:56.680 --> 0:29:59.760
<v Speaker 1>breast and depth of content. We have a beloved catalog,

0:30:00.040 --> 0:30:03.920
<v Speaker 1>we have these big hits UM we had enough UM

0:30:04.120 --> 0:30:07.680
<v Speaker 1>brand equity and listeners to tap into UM to be

0:30:07.760 --> 0:30:12.040
<v Speaker 1>able to launch this type of app. Now, Jen only

0:30:12.080 --> 0:30:15.320
<v Speaker 1>about a minute or so ago. What was something that

0:30:15.360 --> 0:30:18.600
<v Speaker 1>you thought, you know, this may be okay and then

0:30:18.720 --> 0:30:22.560
<v Speaker 1>it just caught fire? Was that was there a specific

0:30:22.840 --> 0:30:25.880
<v Speaker 1>either type of content or a specific piece of content

0:30:26.560 --> 0:30:30.440
<v Speaker 1>that really surprised you on the upside um. You know,

0:30:31.040 --> 0:30:34.560
<v Speaker 1>one that I was recently surprised about was Blood Ties.

0:30:34.760 --> 0:30:38.200
<v Speaker 1>So we had Blood Ties as an audio drama that

0:30:38.240 --> 0:30:41.720
<v Speaker 1>we launched right before the holidays UM this past year.

0:30:41.800 --> 0:30:44.600
<v Speaker 1>And we had dabbled in audio drama when Ware we

0:30:44.680 --> 0:30:48.440
<v Speaker 1>first launched, and for whatever reason, the market wasn't mature enough.

0:30:48.560 --> 0:30:53.160
<v Speaker 1>Maybe there wasn't enough demand. But you know, they did okay,

0:30:53.200 --> 0:30:55.719
<v Speaker 1>but we weren't really able to get a blockbuster hit

0:30:55.800 --> 0:30:58.720
<v Speaker 1>out of out of the fiction side of things, and

0:30:58.760 --> 0:31:04.400
<v Speaker 1>Blood Ties was a game changer. It completely um surpassed

0:31:04.400 --> 0:31:08.200
<v Speaker 1>our expectations. That's wonder ee Chief Operating Officer Jen Sergeant Jason.

0:31:08.240 --> 0:31:10.160
<v Speaker 1>I thought it was very interesting. You know, they launched

0:31:10.200 --> 0:31:12.480
<v Speaker 1>their app in June and a lot of it is

0:31:12.520 --> 0:31:15.920
<v Speaker 1>about having access to their own data. That's very valuable,

0:31:16.000 --> 0:31:18.800
<v Speaker 1>right in terms of building a business and really understanding

0:31:18.880 --> 0:31:21.520
<v Speaker 1>your customer well. And I will say quick plug as

0:31:21.560 --> 0:31:25.320
<v Speaker 1>it relates to wondering and Bloomberg. Our friend Jones Sarah

0:31:25.680 --> 0:31:28.040
<v Speaker 1>a new episode of The Shrink Next Stor It was

0:31:28.080 --> 0:31:30.760
<v Speaker 1>out this week. I listened to it it's bananas. As

0:31:30.800 --> 0:31:33.280
<v Speaker 1>the whole series has been, It's going to be a movie,

0:31:33.360 --> 0:31:36.720
<v Speaker 1>So check that out. Always like to give a plug

0:31:36.880 --> 0:31:38.680
<v Speaker 1>to the shrink next door. Well, that wraps up the

0:31:38.680 --> 0:31:40.920
<v Speaker 1>first hour the weekend edition of Bloomberg Pisiness Week from

0:31:40.920 --> 0:31:43.520
<v Speaker 1>Bloemberg Radio. I'm Jason Kelly and I'm Carol mass Or.

0:31:43.520 --> 0:31:46.280
<v Speaker 1>Plenty coming up in our next hour, including the billionaire

0:31:46.320 --> 0:31:48.680
<v Speaker 1>stuck at home with his family like the rest of us,

0:31:48.720 --> 0:31:51.320
<v Speaker 1>working from home, holding meetings in the virtual world, playing

0:31:51.360 --> 0:31:54.520
<v Speaker 1>games like risk with his family, His ongoing conversation with

0:31:54.560 --> 0:31:57.360
<v Speaker 1>our own Max Abelson. Yeah, mid all that he's having

0:31:57.520 --> 0:31:59.800
<v Speaker 1>this series of phone calls with Max Abelson and this

0:32:00.000 --> 0:32:04.120
<v Speaker 1>actually unburdening himself and giving a window into how he's

0:32:04.160 --> 0:32:07.920
<v Speaker 1>experiencing this that maybe you wouldn't see anywhere else. Plus

0:32:07.960 --> 0:32:12.240
<v Speaker 1>our conversations about diversity continue. We check in with the

0:32:12.280 --> 0:32:17.160
<v Speaker 1>owner of Richard Petty Motorsports, Andrew Murstein. He talks about NASCAR,

0:32:17.560 --> 0:32:21.000
<v Speaker 1>that has been a flashpoint for a lot of important conversations. Yeah,

0:32:21.000 --> 0:32:23.239
<v Speaker 1>he says, now Bubba Wallace is the new face of

0:32:23.280 --> 0:32:28.280
<v Speaker 1>the sport. This is Bloomberg, This is Bloomberg Business Week

0:32:28.360 --> 0:32:32.440
<v Speaker 1>with Carol Masser and Jason Kelly from Bloomberg Radio. Hello,

0:32:32.440 --> 0:32:34.760
<v Speaker 1>I'm Carol Messer and I'm Jason Kelly. Plenty ahead of

0:32:34.800 --> 0:32:37.320
<v Speaker 1>you in this hour of the weekend edition of Bloomberg

0:32:37.360 --> 0:32:40.680
<v Speaker 1>Business Week. One of our go to voices amid this pandemic,

0:32:40.920 --> 0:32:43.080
<v Speaker 1>sort of a gut check in many ways. We love

0:32:43.200 --> 0:32:47.600
<v Speaker 1>turning to Dr Iman Abu zaid her thoughts on diversity

0:32:47.680 --> 0:32:51.440
<v Speaker 1>in healthcare but also in investing. Carol right, Jason, She's

0:32:51.440 --> 0:32:53.240
<v Speaker 1>got the data and it reminds us why we need

0:32:53.280 --> 0:32:56.680
<v Speaker 1>to have a diverse approach when it comes to investing. Plus,

0:32:56.680 --> 0:32:59.400
<v Speaker 1>we catch up with Medallion CEO Andrew Murstein, speaking of

0:32:59.440 --> 0:33:02.280
<v Speaker 1>diversity and inclusion. We talked about that as it pertains

0:33:02.320 --> 0:33:05.400
<v Speaker 1>to NASCAR. That's right. He's an owner of Richard Petty

0:33:05.440 --> 0:33:08.040
<v Speaker 1>Motor Sports, which is the team that Bubba Wallace of

0:33:08.080 --> 0:33:11.200
<v Speaker 1>course drives for. He has been at the center of

0:33:11.240 --> 0:33:14.320
<v Speaker 1>a lot of important conversations in sports. But first, we've

0:33:14.360 --> 0:33:17.520
<v Speaker 1>been talking about this story all week. I have to

0:33:17.520 --> 0:33:20.360
<v Speaker 1>say people were calling me and texting me trying to

0:33:20.400 --> 0:33:23.880
<v Speaker 1>get to the bottom of this, this anonymous billionaire, great story.

0:33:24.040 --> 0:33:29.040
<v Speaker 1>Max Abelson conducted a series of conversations throughout the early

0:33:29.120 --> 0:33:33.400
<v Speaker 1>stages of the pandemic, and WHOA, I was just talking

0:33:33.400 --> 0:33:37.720
<v Speaker 1>to this guy. It is really the Waltree culture Caroline

0:33:37.760 --> 0:33:40.520
<v Speaker 1>gave my boss and I think about it is really

0:33:40.560 --> 0:33:43.200
<v Speaker 1>writing about money and power itself. So it was sort

0:33:43.240 --> 0:33:46.880
<v Speaker 1>of natural when the pandemic began that on that very

0:33:46.960 --> 0:33:49.840
<v Speaker 1>first day that the World Health Organization said, Okay, this

0:33:49.920 --> 0:33:53.400
<v Speaker 1>is a pandemic, I called up a Waltree billionaire and

0:33:53.440 --> 0:33:57.680
<v Speaker 1>we spoke, and you know, the real organic truth is

0:33:57.680 --> 0:33:59.880
<v Speaker 1>that I end up calling him again a few days later,

0:34:00.000 --> 0:34:01.880
<v Speaker 1>and then a few days after that, and a few

0:34:01.960 --> 0:34:05.120
<v Speaker 1>days after that, and I realized pretty quickly that there

0:34:05.200 --> 0:34:08.440
<v Speaker 1>was something sort of important happening in our conversations that

0:34:08.480 --> 0:34:10.600
<v Speaker 1>I wanted to try to get down on paper if

0:34:10.600 --> 0:34:15.080
<v Speaker 1>I could. And what was different, because it does feel like,

0:34:15.560 --> 0:34:19.360
<v Speaker 1>based on your conversations, that there was a different tone

0:34:19.920 --> 0:34:22.720
<v Speaker 1>to maybe some of what you guys were talking about.

0:34:23.520 --> 0:34:25.600
<v Speaker 1>Which is not to say that it's not always real

0:34:25.680 --> 0:34:27.960
<v Speaker 1>when folks are talking to you, but I don't know.

0:34:28.040 --> 0:34:32.520
<v Speaker 1>There's a there's a certain um, almost rawness to this

0:34:32.920 --> 0:34:38.960
<v Speaker 1>Max and a certain authenticity or or almost vulnerability that

0:34:39.040 --> 0:34:42.600
<v Speaker 1>comes through in some of this. I'm so old to

0:34:42.640 --> 0:34:45.840
<v Speaker 1>hear you see that. I mean, it's really um, I

0:34:45.920 --> 0:34:49.440
<v Speaker 1>feel so grateful to have the response to the story

0:34:50.480 --> 0:34:53.400
<v Speaker 1>from from everyone who enjoyed it, but especially for you too.

0:34:53.440 --> 0:34:55.439
<v Speaker 1>I mean, you too are such careful and powerful leaders

0:34:55.480 --> 0:34:57.960
<v Speaker 1>of my journalism. It's I was satisfying to be reporting

0:34:58.320 --> 0:35:01.239
<v Speaker 1>that doesn't sort of just get lost. And you two

0:35:01.320 --> 0:35:03.359
<v Speaker 1>seem to really read my jories carefully in a way

0:35:03.400 --> 0:35:05.759
<v Speaker 1>that's so satisfying as a journalist. And I know what

0:35:05.840 --> 0:35:08.759
<v Speaker 1>you mean about that vulnerability, And I'll talk about two

0:35:08.920 --> 0:35:13.000
<v Speaker 1>different creative vulnerability. On the one hand, um, you know,

0:35:13.280 --> 0:35:18.560
<v Speaker 1>I tried to be some version of my awfumic self,

0:35:18.600 --> 0:35:21.480
<v Speaker 1>you know when as journalists, Um, and this is so

0:35:21.560 --> 0:35:24.840
<v Speaker 1>true for video journalists as well. I think that sometimes

0:35:25.560 --> 0:35:27.680
<v Speaker 1>it's sort of easy to drift away from the real

0:35:27.760 --> 0:35:29.560
<v Speaker 1>people we are, and you sort of, you know, maybe

0:35:29.560 --> 0:35:32.520
<v Speaker 1>you're tired, or you're angry, or you're a little bored,

0:35:32.560 --> 0:35:34.239
<v Speaker 1>and you sort of just you know, you just sort

0:35:34.239 --> 0:35:37.360
<v Speaker 1>of ask the questions and and you know, that's sometimes

0:35:37.360 --> 0:35:40.279
<v Speaker 1>that mode is totally fine. But in this case, as

0:35:40.320 --> 0:35:44.200
<v Speaker 1>YouTube often are me, I really sort of was my

0:35:44.680 --> 0:35:48.080
<v Speaker 1>true amongst own selves. And sometimes he would say things

0:35:48.239 --> 0:35:50.680
<v Speaker 1>I'd be like, do you really want to say that,

0:35:51.200 --> 0:35:53.880
<v Speaker 1>you know, or pushed back and say, jeez, you know,

0:35:53.960 --> 0:35:58.880
<v Speaker 1>maybe people are angry Um for a reason that's totally

0:35:58.880 --> 0:36:03.040
<v Speaker 1>different than what you're saying, and that I think UM

0:36:03.280 --> 0:36:05.160
<v Speaker 1>make him more vulnerable. And now I'd like to give

0:36:05.239 --> 0:36:08.040
<v Speaker 1>genuine credit to him. I mean, this is a awesome

0:36:08.080 --> 0:36:12.200
<v Speaker 1>and interesting person who made himself vulnerable and at least,

0:36:12.360 --> 0:36:14.359
<v Speaker 1>you know, people might not like what he has to say,

0:36:14.400 --> 0:36:16.400
<v Speaker 1>but at least she said it, and at least he

0:36:16.680 --> 0:36:19.640
<v Speaker 1>was true to himself. And I feel a sort of

0:36:19.640 --> 0:36:22.600
<v Speaker 1>a month kind of gratitude for that. You know, Max,

0:36:22.680 --> 0:36:24.960
<v Speaker 1>you know this so well we all do. You write

0:36:24.960 --> 0:36:27.520
<v Speaker 1>about this a lot about the inequalities that are in

0:36:27.560 --> 0:36:29.560
<v Speaker 1>our world, and we talk a lot about the wealth gap,

0:36:29.560 --> 0:36:32.560
<v Speaker 1>and I do wonder your conversations did you feel like

0:36:32.960 --> 0:36:35.719
<v Speaker 1>helped explained it or gave you a sense of hope

0:36:35.719 --> 0:36:38.280
<v Speaker 1>that there are those who are wealthy, like the billionaire

0:36:38.320 --> 0:36:40.640
<v Speaker 1>you talked to, that kind of understand that this gap

0:36:40.760 --> 0:36:42.960
<v Speaker 1>is happening, and it's it's been laid bare because of

0:36:43.000 --> 0:36:45.120
<v Speaker 1>the virus. It's been laid bare once again because of

0:36:45.120 --> 0:36:47.799
<v Speaker 1>what happened to George Floyd. You know, did it give

0:36:47.840 --> 0:36:51.440
<v Speaker 1>you some hope that he and some of his peers

0:36:51.640 --> 0:36:53.879
<v Speaker 1>understand this is not good and they care about making

0:36:53.920 --> 0:36:59.160
<v Speaker 1>it better. Look, I mean, I think one thing that's

0:36:59.200 --> 0:37:02.640
<v Speaker 1>only here to point he said, you know, one billionaire,

0:37:02.719 --> 0:37:06.160
<v Speaker 1>one world, she's dolling there cannot represent all wall she's billionaires.

0:37:06.160 --> 0:37:09.560
<v Speaker 1>And certainly you know one one wall she's billion can't

0:37:09.560 --> 0:37:12.879
<v Speaker 1>represent all of rich people. But you know, I will

0:37:12.920 --> 0:37:15.279
<v Speaker 1>give you my honors answer to that question, Harold, which

0:37:15.320 --> 0:37:20.560
<v Speaker 1>is that I felt that on one end, really recognize

0:37:21.520 --> 0:37:24.640
<v Speaker 1>because it's undeniable, how much pain and suffering there is

0:37:24.719 --> 0:37:29.240
<v Speaker 1>the world in general, and how much agne in the summer,

0:37:30.040 --> 0:37:33.000
<v Speaker 1>when you know tens of millions of Americans have lost

0:37:33.000 --> 0:37:36.160
<v Speaker 1>their jobs, when tik two thousands of people are dying,

0:37:36.680 --> 0:37:41.799
<v Speaker 1>And oh, I was full of uncertainty and fear for

0:37:41.800 --> 0:37:45.160
<v Speaker 1>for for basically everyone else. But I hope what the

0:37:45.200 --> 0:37:48.480
<v Speaker 1>story captures is that there was something he wasn't able

0:37:48.520 --> 0:37:52.200
<v Speaker 1>to do, And what he wasn't able to do was

0:37:53.160 --> 0:37:57.640
<v Speaker 1>um really imagined world that would be structurally different. He

0:37:57.880 --> 0:38:03.120
<v Speaker 1>really did not want to glame systemic problems. I mean,

0:38:03.120 --> 0:38:05.960
<v Speaker 1>he didn't want to talk about sort of how those

0:38:06.000 --> 0:38:09.640
<v Speaker 1>systems could be replaced. He's much more interested in incremental change,

0:38:10.400 --> 0:38:13.920
<v Speaker 1>you know, I think that that's a revealing um that's

0:38:14.000 --> 0:38:17.080
<v Speaker 1>revealing in this moment when we are really at a

0:38:17.120 --> 0:38:21.960
<v Speaker 1>devisive moment between those who want um to really abolish

0:38:22.040 --> 0:38:24.759
<v Speaker 1>some systems that have left many behind and those who

0:38:25.000 --> 0:38:27.560
<v Speaker 1>really want to inform them. I think it's a genuinely

0:38:27.640 --> 0:38:33.920
<v Speaker 1>important and stark difference. I really feel though, if I

0:38:34.000 --> 0:38:36.719
<v Speaker 1>learned something from the story, it's that the gap that

0:38:36.800 --> 0:38:41.239
<v Speaker 1>we've seen um between the very richest people and the

0:38:41.280 --> 0:38:44.319
<v Speaker 1>rest of us fat gas is getting bigger, and that's

0:38:44.320 --> 0:38:46.480
<v Speaker 1>when we're doing to Finance reporter Max Ebilson. I love

0:38:46.560 --> 0:38:50.080
<v Speaker 1>just the enthusiasm and the earnestness with which he approaches everything. Yeah,

0:38:50.120 --> 0:38:51.480
<v Speaker 1>it's one of those stories you have to grab a

0:38:51.520 --> 0:38:54.120
<v Speaker 1>cup of coffee or a cup of tea settle in,

0:38:54.160 --> 0:38:57.239
<v Speaker 1>because the back and forth between Max and this individual,

0:38:57.640 --> 0:39:00.480
<v Speaker 1>it really just gives us another window in to how

0:39:00.800 --> 0:39:03.200
<v Speaker 1>different people are dealing with the virus and really the

0:39:03.280 --> 0:39:05.960
<v Speaker 1>last eighteen weeks of our lives. I have to say

0:39:06.080 --> 0:39:09.719
<v Speaker 1>one of my favorite Carol Masser is use of the

0:39:09.760 --> 0:39:12.520
<v Speaker 1>word individual because it's when you don't know someone's name,

0:39:12.560 --> 0:39:14.680
<v Speaker 1>and in this case it's totally appropriate because We don't

0:39:14.719 --> 0:39:17.920
<v Speaker 1>know who this guy is exactly. Only Max knows. All right,

0:39:17.920 --> 0:39:20.480
<v Speaker 1>you're listening to Bloomberg Business Week. Coming up, as schools

0:39:20.480 --> 0:39:23.160
<v Speaker 1>continue discussing reopening plans, we're going to hear from Howard

0:39:23.280 --> 0:39:26.400
<v Speaker 1>University President Dr Wayne Frederick. I really enjoyed this one.

0:39:26.480 --> 0:39:32.920
<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week with Carol

0:39:33.000 --> 0:39:36.719
<v Speaker 1>Masser and Jason Kelly from Bloomberg Radio. We're bringing some

0:39:36.760 --> 0:39:39.120
<v Speaker 1>of the most important and informt of conversations we had

0:39:39.160 --> 0:39:43.040
<v Speaker 1>throughout the week. Another busy week week seventeen week eateeency.

0:39:43.160 --> 0:39:45.960
<v Speaker 1>How to keep track of it working from home? But

0:39:46.040 --> 0:39:48.319
<v Speaker 1>those interviews on our daily radio show throughout this week

0:39:48.360 --> 0:39:51.319
<v Speaker 1>and this one I was sorry that I missed at Jason, Yeah,

0:39:51.400 --> 0:39:55.120
<v Speaker 1>I was too, only because it was wide ranging. I

0:39:55.200 --> 0:39:58.279
<v Speaker 1>expected a lot of the Howard University president and he

0:39:58.320 --> 0:40:01.120
<v Speaker 1>really delivered. Dr Wayne Frederick. He has been running the

0:40:01.160 --> 0:40:03.840
<v Speaker 1>university for a number of years. He's a medical doctor,

0:40:04.320 --> 0:40:08.480
<v Speaker 1>and so he speaks about this in really robust and

0:40:08.520 --> 0:40:12.440
<v Speaker 1>holistic terms, not just the virus, but also these dueling

0:40:12.520 --> 0:40:15.120
<v Speaker 1>crises that we're facing as a country. Check it out.

0:40:15.239 --> 0:40:18.920
<v Speaker 1>We're thinking that we will be identify our campus by

0:40:18.960 --> 0:40:21.160
<v Speaker 1>and by that I mean we have ten thousand students.

0:40:21.200 --> 0:40:25.319
<v Speaker 1>We don't anticipate having that many, certainly not more than

0:40:25.840 --> 0:40:30.719
<v Speaker 1>four thousand students. We have students in UH schools and

0:40:30.840 --> 0:40:35.319
<v Speaker 1>colleges UH that that need the faith and faith interactions

0:40:35.320 --> 0:40:41.600
<v Speaker 1>such as medicine, dentistry, UM, et cetera. So so we

0:40:41.600 --> 0:40:43.640
<v Speaker 1>we have to bring students back for that in students

0:40:43.640 --> 0:40:47.120
<v Speaker 1>with clinical practical comes that will be there with We

0:40:47.320 --> 0:40:50.640
<v Speaker 1>are looking at dorm assignments as well to see if

0:40:50.680 --> 0:40:54.160
<v Speaker 1>we can go down to single rooms as well. We're

0:40:54.160 --> 0:40:58.400
<v Speaker 1>going to have a hybrid um some online. We also

0:40:58.400 --> 0:41:02.360
<v Speaker 1>are going to have UM the Faith to Faith classes

0:41:03.320 --> 0:41:06.640
<v Speaker 1>live streamed as well, so students can participate. We want

0:41:06.640 --> 0:41:08.480
<v Speaker 1>to be also cognisance of the fact that we have

0:41:08.520 --> 0:41:12.360
<v Speaker 1>students from about seventy one countries and forty six states,

0:41:12.400 --> 0:41:15.600
<v Speaker 1>so at the time zones challenge and we have to

0:41:15.640 --> 0:41:18.719
<v Speaker 1>make sure that we can make accommodations there, so you know,

0:41:18.719 --> 0:41:22.600
<v Speaker 1>a lot lots of precautions, UM, lots of ppe and

0:41:22.600 --> 0:41:24.600
<v Speaker 1>and making sure that we have the right barriers and

0:41:24.719 --> 0:41:29.160
<v Speaker 1>social distancing in the classroom right And you know, Dr Frederick,

0:41:29.160 --> 0:41:32.799
<v Speaker 1>it's interesting, I feel like we all, especially in the

0:41:32.800 --> 0:41:35.480
<v Speaker 1>media talk a lot about students, and maybe it's because

0:41:36.040 --> 0:41:39.239
<v Speaker 1>you know, I have almost college age teenagers, so we

0:41:39.280 --> 0:41:41.520
<v Speaker 1>talk a lot about it from the students perspective. Talk

0:41:41.560 --> 0:41:44.640
<v Speaker 1>to me about your faculty and the conversations you're having

0:41:45.040 --> 0:41:48.120
<v Speaker 1>with them individually and as a group, and their concerns

0:41:48.120 --> 0:41:52.640
<v Speaker 1>about coming back. Yeah, well, academic deans have been engaging them. Um,

0:41:52.680 --> 0:41:55.640
<v Speaker 1>the faculty have been fantastic. You know, they have really

0:41:56.640 --> 0:41:59.600
<v Speaker 1>going about the business of standing up the online and

0:41:59.680 --> 0:42:04.719
<v Speaker 1>short san uh and and that has been really fantastic

0:42:04.760 --> 0:42:08.840
<v Speaker 1>to watch. The other thing that they have been um

0:42:08.880 --> 0:42:12.080
<v Speaker 1>doing that I think is very very helpful is being

0:42:12.120 --> 0:42:16.239
<v Speaker 1>thoughtful about the classes that don't naturally fit um you

0:42:16.280 --> 0:42:20.359
<v Speaker 1>know four online but instance, like a physics lab. We

0:42:20.520 --> 0:42:23.840
<v Speaker 1>because African Americans are five times more likely to drown

0:42:23.920 --> 0:42:26.400
<v Speaker 1>as an example, we have a requirement to take a

0:42:26.440 --> 0:42:29.520
<v Speaker 1>swimming class and how would actually to graduate, So trying

0:42:29.520 --> 0:42:31.880
<v Speaker 1>to think creatively of how we do that. At the

0:42:31.920 --> 0:42:34.399
<v Speaker 1>same time, we have a significant number of factly who's

0:42:34.440 --> 0:42:37.880
<v Speaker 1>sixty five and over and faculty who have cool mobilities

0:42:37.920 --> 0:42:41.000
<v Speaker 1>we hire. We employed more African American faculty than any

0:42:41.040 --> 0:42:45.440
<v Speaker 1>other single institution higher institution America, and so that also

0:42:45.520 --> 0:42:49.279
<v Speaker 1>poses a challenge because we recognize that we have an

0:42:49.280 --> 0:42:52.640
<v Speaker 1>employee base that there's more at risk for contracting this

0:42:53.120 --> 0:42:57.960
<v Speaker 1>UM virus and also having a bad outcome. So we

0:42:58.239 --> 0:43:02.520
<v Speaker 1>are being very thoughtful about managing that and they were

0:43:02.680 --> 0:43:06.759
<v Speaker 1>making sure that we understand their consumes as well. So

0:43:06.800 --> 0:43:09.120
<v Speaker 1>talk to me about testing, because I know that you're

0:43:09.200 --> 0:43:14.400
<v Speaker 1>offering testing at one of your locations for your faculty.

0:43:14.760 --> 0:43:17.520
<v Speaker 1>Tell me about how that extends, how it works and

0:43:17.520 --> 0:43:21.839
<v Speaker 1>and the role that you're playing in the broader community. Yeah,

0:43:21.960 --> 0:43:24.440
<v Speaker 1>that's a good question. You know. We we UM have

0:43:24.719 --> 0:43:30.000
<v Speaker 1>a facility that we have stood up in conjunction with

0:43:30.200 --> 0:43:36.040
<v Speaker 1>a partner out in h Wards seven, so it considers

0:43:36.640 --> 0:43:42.040
<v Speaker 1>the residents of Wards seven and eight that African American UM.

0:43:42.239 --> 0:43:44.759
<v Speaker 1>We also at a hospital. When we look at the

0:43:44.760 --> 0:43:47.640
<v Speaker 1>patients that we've been seeing, the vast majority came from

0:43:47.680 --> 0:43:50.759
<v Speaker 1>these wards. So looking at and putting those together, we

0:43:50.840 --> 0:43:53.680
<v Speaker 1>decided that we really needed to get information out there

0:43:53.719 --> 0:43:58.000
<v Speaker 1>and to get UM testing UM out there as well,

0:43:58.040 --> 0:44:00.880
<v Speaker 1>and so Bank of America gave us a grant of

0:44:00.960 --> 0:44:03.880
<v Speaker 1>one million dollar grant to aldow us to stand up

0:44:03.880 --> 0:44:08.680
<v Speaker 1>a testing site there and it has been oversubscribed very

0:44:08.680 --> 0:44:11.080
<v Speaker 1>early on it we did not need a doctor's note

0:44:11.920 --> 0:44:13.439
<v Speaker 1>or anything like that. We have a lot of front

0:44:13.480 --> 0:44:15.840
<v Speaker 1>line workers who lived there, and therefore we felt that

0:44:15.880 --> 0:44:19.680
<v Speaker 1>their exposure was significant and that we wanted to really

0:44:19.960 --> 0:44:22.799
<v Speaker 1>uh system. So it has been really important for us

0:44:22.840 --> 0:44:24.799
<v Speaker 1>to do that. At the same time, I also want

0:44:24.840 --> 0:44:28.359
<v Speaker 1>to remind everyone that the elective clinical care that we

0:44:28.360 --> 0:44:33.120
<v Speaker 1>were providing there was also suspended, and therefore that gave

0:44:33.239 --> 0:44:37.520
<v Speaker 1>us an opportunity as a group to really put those

0:44:38.120 --> 0:44:41.640
<v Speaker 1>healthcare workers to work, and they really wanted to see

0:44:41.680 --> 0:44:44.560
<v Speaker 1>their community. So I also want to thank our staff

0:44:45.080 --> 0:44:49.200
<v Speaker 1>who wild um we did not have regular clinical activity,

0:44:49.320 --> 0:44:51.880
<v Speaker 1>really volunteered and stepped in and stepped up to do this.

0:44:52.920 --> 0:44:55.040
<v Speaker 1>And I'd be remiss if I didn't ask you what

0:44:55.200 --> 0:44:58.080
<v Speaker 1>is it like in Washington right now with this virus?

0:44:58.239 --> 0:45:00.200
<v Speaker 1>Because I feel like we're dealing with all these hot

0:45:00.200 --> 0:45:04.000
<v Speaker 1>spots around the country. What are you seeing in your community?

0:45:05.440 --> 0:45:07.480
<v Speaker 1>The man in Washington d C. I think has done

0:45:07.480 --> 0:45:13.160
<v Speaker 1>a fantastic job, and so what we're seeing is continued decline.

0:45:13.760 --> 0:45:16.880
<v Speaker 1>I think just recently we may have had an uptick

0:45:16.920 --> 0:45:20.120
<v Speaker 1>on one day of cases, which I'm hoping is that

0:45:20.200 --> 0:45:23.480
<v Speaker 1>strictly due to testing. But she's been really good. She's

0:45:23.520 --> 0:45:29.000
<v Speaker 1>been open about educating everyone about um, ensuring that they're

0:45:29.000 --> 0:45:32.560
<v Speaker 1>wearing mask in public, um, et cetera. You know, she's

0:45:32.600 --> 0:45:36.120
<v Speaker 1>been I think she's she's run a very very thoughtful

0:45:37.480 --> 0:45:41.840
<v Speaker 1>process that was very engaging as well. I stilled on

0:45:41.920 --> 0:45:45.120
<v Speaker 1>her reopening committee and that a chance to seek close

0:45:45.239 --> 0:45:49.040
<v Speaker 1>up the world that was was put into that and

0:45:49.120 --> 0:45:51.279
<v Speaker 1>the posts from this. So all in all that, you know,

0:45:51.320 --> 0:45:53.759
<v Speaker 1>I think we've been been in the d theory. DC

0:45:53.960 --> 0:45:56.960
<v Speaker 1>is interesting because obviously you have Virginia. So we really

0:45:56.960 --> 0:45:59.680
<v Speaker 1>looked at the d MP and the governors of board

0:45:59.680 --> 0:46:04.239
<v Speaker 1>mel and Virginia wild Um, totally different styles and republic

0:46:04.320 --> 0:46:08.279
<v Speaker 1>one republic on one democrat. Uh. You know, I think

0:46:08.320 --> 0:46:12.160
<v Speaker 1>again when we put aside of politics and we you know,

0:46:12.320 --> 0:46:16.040
<v Speaker 1>put the health and safety food, they both have demonstrated

0:46:16.120 --> 0:46:20.120
<v Speaker 1>as well. I think very good. That's Howard University President Dr.

0:46:20.160 --> 0:46:23.440
<v Speaker 1>Wayne Frederick, the seventeenth president of Howard. His personal story.

0:46:23.480 --> 0:46:25.400
<v Speaker 1>I ended up reading a lot about him, Jason, just

0:46:25.400 --> 0:46:27.359
<v Speaker 1>because I knew you were talking to him. I mean,

0:46:27.440 --> 0:46:30.080
<v Speaker 1>just so impressive what he did on a personal level

0:46:30.120 --> 0:46:33.359
<v Speaker 1>and professional level. Yeah, and this was one of these

0:46:33.360 --> 0:46:35.840
<v Speaker 1>interviews that really stuck with me, and I highly recommend

0:46:35.840 --> 0:46:38.280
<v Speaker 1>you listen to the whole thing on our podcast feed

0:46:38.320 --> 0:46:41.520
<v Speaker 1>because it was, as I said, wide ranging, but also,

0:46:41.840 --> 0:46:44.080
<v Speaker 1>as you alluded to, very personal. I mean, this is

0:46:44.120 --> 0:46:48.200
<v Speaker 1>something that he is dealing with as a leader, obviously

0:46:48.239 --> 0:46:50.560
<v Speaker 1>the president of the university, as a community leader working

0:46:50.560 --> 0:46:53.000
<v Speaker 1>with the mayor of Washington, d C. But also as

0:46:53.040 --> 0:46:55.160
<v Speaker 1>a father, and I think that's important to remember, right,

0:46:55.200 --> 0:46:57.120
<v Speaker 1>And you talked a lot about diversity and inclusion, as

0:46:57.120 --> 0:46:59.360
<v Speaker 1>we did with our next guest, a voice we've reached

0:46:59.400 --> 0:47:02.720
<v Speaker 1>out to before because of her firsthand experience with the virus,

0:47:03.160 --> 0:47:05.120
<v Speaker 1>but also as someone of color and as a woman,

0:47:05.200 --> 0:47:08.000
<v Speaker 1>her path to owning her own business. We get into that.

0:47:08.000 --> 0:47:11.680
<v Speaker 1>That's right, Incredible Health CEO Dr Iman Abuse. She is

0:47:11.719 --> 0:47:17.040
<v Speaker 1>coming up now. This is Bloomberg. This is Bloomberg Business

0:47:17.080 --> 0:47:21.440
<v Speaker 1>Week with Carol Masser and Jason Kelly from Bloomberg Radio. Well,

0:47:21.480 --> 0:47:23.000
<v Speaker 1>today we're bringing you some of the most important and

0:47:23.040 --> 0:47:26.200
<v Speaker 1>informative conversations we had on our daily Bloomberg Business Week

0:47:26.320 --> 0:47:29.680
<v Speaker 1>radio show, Diversity and Inclusion. Carol, I have to say,

0:47:30.120 --> 0:47:33.560
<v Speaker 1>very honestly, I think too many companies put it off

0:47:33.600 --> 0:47:36.000
<v Speaker 1>to the side for too long. No more. We are

0:47:36.040 --> 0:47:39.080
<v Speaker 1>talking about it all the time and we should be Yeah, exactly.

0:47:39.120 --> 0:47:41.840
<v Speaker 1>And this week we caught up again with Dr Iman Abuse.

0:47:42.040 --> 0:47:44.279
<v Speaker 1>She's the CEO and co founder of Incredible Health. Her

0:47:44.280 --> 0:47:47.600
<v Speaker 1>company connects hospitals with nurses and other healthcare workers. She's

0:47:47.600 --> 0:47:49.680
<v Speaker 1>been a go to voice on the virus but also

0:47:50.200 --> 0:47:52.680
<v Speaker 1>about diversity and inclusion, and this time around we talked

0:47:52.680 --> 0:47:55.359
<v Speaker 1>about some research she did that stressed how we need

0:47:55.400 --> 0:47:58.040
<v Speaker 1>to understand what the data is telling us to change

0:47:58.080 --> 0:48:01.440
<v Speaker 1>the trajectory of diversity. Often hear that diversity is the

0:48:01.520 --> 0:48:04.200
<v Speaker 1>right thing to do, but the conversation needs to change

0:48:04.239 --> 0:48:06.640
<v Speaker 1>to the diversity is the data driven thing to do.

0:48:07.280 --> 0:48:10.919
<v Speaker 1>Um As operators, as investors were accountable to shareholder driving

0:48:10.960 --> 0:48:14.239
<v Speaker 1>shareholder values, and so we really need to understand diversity

0:48:14.360 --> 0:48:17.200
<v Speaker 1>in in how it how it impacts the business results,

0:48:18.800 --> 0:48:23.000
<v Speaker 1>and so how do you how do you find and

0:48:23.239 --> 0:48:29.560
<v Speaker 1>assemble the right data that proves that right. So the

0:48:29.560 --> 0:48:32.400
<v Speaker 1>there's a huge body of research that's already been published

0:48:32.600 --> 0:48:34.719
<v Speaker 1>on on this topic and it includes from you know,

0:48:34.760 --> 0:48:37.560
<v Speaker 1>from Harvard Business or view from McKenzie from the Kaufman

0:48:37.600 --> 0:48:41.280
<v Speaker 1>Fellows and go on and uh, lots of academic papers

0:48:41.280 --> 0:48:44.160
<v Speaker 1>and research, and what they show is that diverse teams

0:48:44.920 --> 0:48:50.120
<v Speaker 1>UM deliver better business results. They are more drive more profitability,

0:48:50.120 --> 0:48:52.840
<v Speaker 1>they drive more revenue, they're able to make decisions twice

0:48:52.840 --> 0:48:57.640
<v Speaker 1>as fast UM, they are more innovative, and ultimately UM

0:48:57.719 --> 0:49:01.520
<v Speaker 1>drive higher returns for investors as well. And so that

0:49:01.600 --> 0:49:05.040
<v Speaker 1>needs really needs to be part of the conversation because

0:49:05.120 --> 0:49:09.360
<v Speaker 1>we're all responsible for for driving UM financial returns. So

0:49:09.400 --> 0:49:12.040
<v Speaker 1>why isn't it part of the conversation, Because you know,

0:49:12.360 --> 0:49:15.600
<v Speaker 1>if if the data don't lie, which we are pretty

0:49:15.600 --> 0:49:19.880
<v Speaker 1>confident it doesn't, let's stipulate that why hasn't this happened before?

0:49:19.960 --> 0:49:23.239
<v Speaker 1>What are the entrenched interests that are essentially fighting this

0:49:23.320 --> 0:49:26.279
<v Speaker 1>from happening. I think the challenges are, first of all,

0:49:26.280 --> 0:49:29.839
<v Speaker 1>the awareness of the impact of diversity is pretty limited UM,

0:49:29.880 --> 0:49:31.799
<v Speaker 1>and so this is the piece was an attempt to

0:49:31.840 --> 0:49:34.839
<v Speaker 1>kind of expand the awareness of it UM. And then

0:49:34.880 --> 0:49:37.560
<v Speaker 1>the second thing is that it's hard. It's actually quite

0:49:37.560 --> 0:49:41.040
<v Speaker 1>difficult to pull off. It's challenging to hire a diverse team.

0:49:41.080 --> 0:49:44.919
<v Speaker 1>So you know, there's this concept of UM diversity death,

0:49:45.120 --> 0:49:48.120
<v Speaker 1>for example, which is similar to technical death, and that

0:49:48.239 --> 0:49:51.600
<v Speaker 1>it is much faster and quicker for you for UM

0:49:51.640 --> 0:49:54.839
<v Speaker 1>a leader to hire a homogeneous team, um, but then

0:49:54.880 --> 0:49:56.839
<v Speaker 1>they're going to pay for it later because when they

0:49:56.880 --> 0:49:59.720
<v Speaker 1>do want to hire that star, you know, black engineer

0:49:59.800 --> 0:50:02.440
<v Speaker 1>for mample, if they're not going to join. And so

0:50:02.440 --> 0:50:05.480
<v Speaker 1>it's a critical to address diversity at the very beginning

0:50:05.719 --> 0:50:08.040
<v Speaker 1>when you're just starting a team or just starting a company,

0:50:08.080 --> 0:50:11.800
<v Speaker 1>because it's becomes excreasingly more difficult over time. How much, too,

0:50:11.960 --> 0:50:14.880
<v Speaker 1>is just unconscious bias. I'm not trying to give people excuses,

0:50:14.880 --> 0:50:17.000
<v Speaker 1>but I do wonder a lot of the conversation. And

0:50:17.040 --> 0:50:20.440
<v Speaker 1>you were kind enough to participate in a panel that

0:50:20.520 --> 0:50:23.360
<v Speaker 1>we did with our Bloomberg Live and Bloomberg Breakaway team,

0:50:23.440 --> 0:50:26.080
<v Speaker 1>a bunch of CEOs. We talked about diversity and inclusion,

0:50:26.120 --> 0:50:28.560
<v Speaker 1>what needs to be done, But how often is it

0:50:29.239 --> 0:50:32.040
<v Speaker 1>people just kind of hire people who they're comfortable with,

0:50:32.040 --> 0:50:36.040
<v Speaker 1>whether they realize it or not. Look, the truth is

0:50:36.040 --> 0:50:39.400
<v Speaker 1>it's human nature to have bias, whether it's unconscious or conscious.

0:50:39.400 --> 0:50:42.200
<v Speaker 1>It's just part of being human. But but but that's

0:50:42.280 --> 0:50:44.520
<v Speaker 1>not We have to take that one step further and

0:50:44.600 --> 0:50:48.640
<v Speaker 1>implement goals and prophecies that are going to counter that bias.

0:50:48.680 --> 0:50:50.520
<v Speaker 1>And that is what you see the best operators and

0:50:50.560 --> 0:50:55.759
<v Speaker 1>best investors do so. For example, UM when when you

0:50:55.840 --> 0:50:57.759
<v Speaker 1>know you know, let' let's say you're an investor and

0:50:57.800 --> 0:51:01.919
<v Speaker 1>you're evaluating a minority founder. Some top investors, including those

0:51:01.920 --> 0:51:05.200
<v Speaker 1>that Andrews and Horwit's NFX Obvious Ventures, have put in

0:51:05.280 --> 0:51:10.360
<v Speaker 1>place on UM bias checks. So there's another and additional

0:51:10.440 --> 0:51:13.680
<v Speaker 1>check that they do UM that's built into their process

0:51:13.719 --> 0:51:15.799
<v Speaker 1>to make sure that they haven't missed anything with this

0:51:15.840 --> 0:51:19.120
<v Speaker 1>female founder or this black founder. But how come then

0:51:19.160 --> 0:51:21.040
<v Speaker 1>we I got to follow up on that for sex Jase,

0:51:21.080 --> 0:51:24.760
<v Speaker 1>Because how come then you know IMAN that there If

0:51:24.800 --> 0:51:27.959
<v Speaker 1>if there's that awareness and they have those checks, why

0:51:28.040 --> 0:51:30.400
<v Speaker 1>is it still in the world of venture capital that

0:51:30.480 --> 0:51:35.920
<v Speaker 1>it's still largely male and white businesses that get funded. Unfortunately,

0:51:35.920 --> 0:51:39.759
<v Speaker 1>there's still it's still the tiny, tiny miority investors that

0:51:39.800 --> 0:51:44.440
<v Speaker 1>have implemented some of these changes, whether it's the unconscious

0:51:44.480 --> 0:51:48.080
<v Speaker 1>biased checks that they do UM, whether it's making diversity

0:51:48.080 --> 0:51:51.640
<v Speaker 1>a priority and and and measuring it as well as

0:51:51.680 --> 0:51:54.920
<v Speaker 1>fixing their sourcing by expanding their networks in order to

0:51:55.400 --> 0:51:58.680
<v Speaker 1>in order to UM connect with more black professional GPU.

0:51:58.960 --> 0:52:01.560
<v Speaker 1>First of all, making it an objective that hey, we

0:52:01.840 --> 0:52:04.880
<v Speaker 1>want a diverse team or a diverse portfolio. The second

0:52:04.880 --> 0:52:08.799
<v Speaker 1>piece of it is UM when when doing that you know,

0:52:08.880 --> 0:52:12.880
<v Speaker 1>hiring process or that diligence process, you have an additional

0:52:13.000 --> 0:52:16.040
<v Speaker 1>check in the process and and and the partner spent

0:52:16.120 --> 0:52:19.839
<v Speaker 1>the partnership or the team spends more time on on

0:52:19.840 --> 0:52:22.840
<v Speaker 1>on a on an employee that or or an investment

0:52:22.920 --> 0:52:25.600
<v Speaker 1>that is diverse. UM. It's also built into a lot

0:52:25.640 --> 0:52:28.160
<v Speaker 1>of our software as well, whether it's the investors or

0:52:28.200 --> 0:52:31.440
<v Speaker 1>the operators, so there is there is a metadata or

0:52:31.440 --> 0:52:35.120
<v Speaker 1>a check that this founder or this potential employee is

0:52:35.200 --> 0:52:38.920
<v Speaker 1>a minority. UM person will pay attention and that's incredible.

0:52:38.920 --> 0:52:42.040
<v Speaker 1>Health CEO dr Iman I was a joining us once again.

0:52:42.239 --> 0:52:45.360
<v Speaker 1>And I've loved the way our conversations with her Carol

0:52:45.400 --> 0:52:48.439
<v Speaker 1>have evolved, because I feel like we went to her

0:52:48.520 --> 0:52:51.600
<v Speaker 1>to talk about one crisis, and then we ended up

0:52:51.640 --> 0:52:55.520
<v Speaker 1>talking more and more about another one, and now we're

0:52:55.520 --> 0:52:58.840
<v Speaker 1>really talking about where they come together, this nexus of

0:52:58.880 --> 0:53:01.400
<v Speaker 1>these national crises. Yeah, we've really gone to her for

0:53:01.520 --> 0:53:03.239
<v Speaker 1>a lot of different things that have been impacting our

0:53:03.239 --> 0:53:05.920
<v Speaker 1>world over the last eighteen weeks. You're listening to Bloomberg

0:53:05.920 --> 0:53:09.239
<v Speaker 1>Business Week, we continue our conversation on diversity and inclusion.

0:53:09.320 --> 0:53:11.879
<v Speaker 1>This time from the world of sports. We'll check in

0:53:11.920 --> 0:53:15.120
<v Speaker 1>with the majority owner of Richard Petty Motorsports. They in

0:53:15.120 --> 0:53:18.560
<v Speaker 1>fact announced a new deal on our show, This is Bloomberg.

0:53:19.680 --> 0:53:23.200
<v Speaker 1>This is Bloomberg Business Week with Carol Masser and Jason

0:53:23.280 --> 0:53:26.360
<v Speaker 1>Kelly from Bloomberg Radio. Well, today we're bringing you some

0:53:26.400 --> 0:53:29.120
<v Speaker 1>of the most important, we hope informative conversations we had

0:53:29.160 --> 0:53:33.120
<v Speaker 1>across the week on our daily Bloomberg Business Week radio show. Carol, Yeah,

0:53:33.120 --> 0:53:35.440
<v Speaker 1>and one of the conversations we had to wrap up

0:53:36.040 --> 0:53:39.320
<v Speaker 1>this week is Andrew Murstin, founder, president, and largest shareholder

0:53:39.320 --> 0:53:42.479
<v Speaker 1>of Medallion Financial. They're also the majority owner of Richard

0:53:42.480 --> 0:53:45.520
<v Speaker 1>Petty Motorsports. They had some news this week about a

0:53:45.560 --> 0:53:49.759
<v Speaker 1>really important sponsor. Here's our conversation. We're very proud at

0:53:49.880 --> 0:53:52.880
<v Speaker 1>Richard Petty Motorsports to announce a new sponsor, which is

0:53:53.000 --> 0:53:56.200
<v Speaker 1>cash App, which is owned by Square and of course

0:53:56.239 --> 0:53:59.080
<v Speaker 1>backed by Jack Dorsey. They just signed on with us

0:53:59.560 --> 0:54:02.239
<v Speaker 1>and it's a multi year deal and they're new to

0:54:02.280 --> 0:54:05.440
<v Speaker 1>the sport. It's their first sports franchise that they're sponsoring.

0:54:06.160 --> 0:54:08.640
<v Speaker 1>So what does that do to you in terms of

0:54:08.640 --> 0:54:12.840
<v Speaker 1>the financial equation? How does something like that change your story? Um,

0:54:12.880 --> 0:54:15.720
<v Speaker 1>it's changes this significantly. You know, Bubba, as you mentioned,

0:54:15.800 --> 0:54:19.840
<v Speaker 1>is the first African American driver in nearly fifty years

0:54:19.840 --> 0:54:23.040
<v Speaker 1>in NASCAR, which is just remarkable to me that he's

0:54:23.120 --> 0:54:25.880
<v Speaker 1>been the only full time driver since literally the nineties

0:54:25.880 --> 0:54:29.400
<v Speaker 1>seventies or so. And the sport is pretty much based

0:54:29.440 --> 0:54:32.160
<v Speaker 1>off of sponsorship. My partner is Richard Petty and if

0:54:32.160 --> 0:54:36.160
<v Speaker 1>you remember years ago, he had STP as his main sponsor,

0:54:36.239 --> 0:54:38.799
<v Speaker 1>and I really took him to another level, and that's

0:54:38.840 --> 0:54:42.120
<v Speaker 1>what we're hoping for. The world of NASCAR operates differently

0:54:42.160 --> 0:54:44.880
<v Speaker 1>than other sports in that everybody has their own equipment.

0:54:44.960 --> 0:54:47.200
<v Speaker 1>It's strange if you think about in football, you know,

0:54:47.520 --> 0:54:50.880
<v Speaker 1>use one football and use the same equipment basically, but

0:54:51.239 --> 0:54:54.400
<v Speaker 1>here you're building a car from scratch. So money is key,

0:54:54.400 --> 0:54:57.640
<v Speaker 1>and sponsorships starts everything once you have the right sponsor

0:54:57.680 --> 0:55:01.000
<v Speaker 1>in place, when it usually comes after that. So we

0:55:01.080 --> 0:55:06.280
<v Speaker 1>have to talk about this Confederate flag issue if we can. Andrew,

0:55:06.560 --> 0:55:10.240
<v Speaker 1>this has royaled the sport, maybe in an unexpected way.

0:55:10.280 --> 0:55:13.640
<v Speaker 1>I think for a big portion of the population it

0:55:13.760 --> 0:55:16.520
<v Speaker 1>was long overdue. For another part of the population, a

0:55:16.640 --> 0:55:21.280
<v Speaker 1>smaller part of the population, significantly significantly smaller. We hope

0:55:21.440 --> 0:55:25.160
<v Speaker 1>it was an outrageous move on the part of NASCAR.

0:55:25.280 --> 0:55:28.440
<v Speaker 1>How do you see it? Yes, I'm very pleased, you know. Frankly,

0:55:28.719 --> 0:55:32.799
<v Speaker 1>this ang kind of started years ago at Median Financial UM.

0:55:32.920 --> 0:55:36.440
<v Speaker 1>Our board of directors was Mario Cuomo and Hank Garon,

0:55:36.480 --> 0:55:39.640
<v Speaker 1>who actually just retired from the board recently, and we

0:55:39.680 --> 0:55:42.720
<v Speaker 1>look at different sports and see, um, you know, which

0:55:42.719 --> 0:55:46.000
<v Speaker 1>ones really we could help in terms of promoting diversity,

0:55:46.360 --> 0:55:48.239
<v Speaker 1>and NASCAR was at the top of the list. That's

0:55:48.280 --> 0:55:50.879
<v Speaker 1>why we decided to invest in NASCAR about ten years ago.

0:55:51.680 --> 0:55:55.160
<v Speaker 1>So by us UM getting behind Bubba, it's really I

0:55:55.239 --> 0:55:58.160
<v Speaker 1>think opening up a whole new spectrum of fans for

0:55:58.200 --> 0:56:00.520
<v Speaker 1>the sport. And the goal is, and I know it's

0:56:00.640 --> 0:56:03.000
<v Speaker 1>just a goal at this point, but we would love

0:56:03.040 --> 0:56:05.720
<v Speaker 1>for Bubba to kind of be the Tiger Woods of Gulf.

0:56:05.840 --> 0:56:09.399
<v Speaker 1>Tiger transformed the sport, brought a new fans, brought an

0:56:09.440 --> 0:56:11.839
<v Speaker 1>excitement to the sport, and that's what I think you're

0:56:11.840 --> 0:56:15.239
<v Speaker 1>gonna see with Bubba. I've had falls from everybody from

0:56:15.400 --> 0:56:18.719
<v Speaker 1>Jay Z to Lebron James, who love Bubba, want to

0:56:18.719 --> 0:56:22.040
<v Speaker 1>be a part of what he's doing and fully support him.

0:56:22.160 --> 0:56:25.120
<v Speaker 1>But talk to us a little bit more about. You know,

0:56:25.160 --> 0:56:26.600
<v Speaker 1>I want to dig a little bit deeper into this

0:56:26.680 --> 0:56:30.160
<v Speaker 1>Confederate flag scandal. I mean, what does it say about

0:56:30.200 --> 0:56:33.399
<v Speaker 1>motor sports in the United States and the controversy over

0:56:33.440 --> 0:56:35.560
<v Speaker 1>and do you think NASCAR handled it well? To be

0:56:35.640 --> 0:56:39.920
<v Speaker 1>quite honest, yes, you know, I think it was long overdue. Um.

0:56:39.960 --> 0:56:42.120
<v Speaker 1>You know, everyone can have their own view about the

0:56:42.120 --> 0:56:46.600
<v Speaker 1>Confederate flag, but it made for an uncomfortable atmosphere for

0:56:46.680 --> 0:56:50.160
<v Speaker 1>many people in the sport, including Bubba, and Bubba is

0:56:50.239 --> 0:56:52.959
<v Speaker 1>I believe the new face of the sport. And um,

0:56:53.000 --> 0:56:56.719
<v Speaker 1>he stood up on CNN and asked for change in

0:56:56.760 --> 0:57:00.000
<v Speaker 1>the sport, and NASCAR took a giant step. You don't

0:57:00.040 --> 0:57:04.680
<v Speaker 1>see other sports leagues really accomplish what NASCAR did. You know,

0:57:04.719 --> 0:57:08.640
<v Speaker 1>the NFL, the NBA, they perhaps back down when it

0:57:08.680 --> 0:57:12.080
<v Speaker 1>comes to issues like China, but here's a very different situation.

0:57:12.239 --> 0:57:16.240
<v Speaker 1>NASCAR recognized that it was offensive to many people, Bubba

0:57:16.280 --> 0:57:19.240
<v Speaker 1>went on TV spoke about it, and two days later

0:57:19.280 --> 0:57:22.400
<v Speaker 1>they banned the flag. So, um, you know, not everybody

0:57:22.440 --> 0:57:25.720
<v Speaker 1>loved it. Frankly, there's some fans who were against it,

0:57:25.840 --> 0:57:28.600
<v Speaker 1>But overall, the sport I believe will rise to a

0:57:28.640 --> 0:57:30.720
<v Speaker 1>new level. Andrew I want to push you on that

0:57:30.800 --> 0:57:34.240
<v Speaker 1>just a little bit. I'm not sure that many people,

0:57:34.800 --> 0:57:38.800
<v Speaker 1>um would say that NASCAR was progressive in this regard.

0:57:38.920 --> 0:57:41.680
<v Speaker 1>Maybe some people would say that NASCAR was long overdue

0:57:42.120 --> 0:57:45.040
<v Speaker 1>uh in doing this, and and certainly it's it's a

0:57:45.360 --> 0:57:49.800
<v Speaker 1>valid discussion to talk about player empowerment, driver driver empowerment

0:57:49.840 --> 0:57:54.480
<v Speaker 1>in your case, across the different sports. But as you,

0:57:54.680 --> 0:57:58.200
<v Speaker 1>I think yourself said, this should have been done a

0:57:58.240 --> 0:58:02.240
<v Speaker 1>long time ago. I you can argue, yes, you know,

0:58:02.560 --> 0:58:05.280
<v Speaker 1>I mean Nascar, I had a loyalty perhaps or a

0:58:05.440 --> 0:58:09.240
<v Speaker 1>respect for their fans that are been with them for

0:58:09.760 --> 0:58:12.320
<v Speaker 1>fifty plus years, and the sport grew up in the South,

0:58:12.880 --> 0:58:15.480
<v Speaker 1>so they always recognized there was an issue years ago.

0:58:15.600 --> 0:58:18.560
<v Speaker 1>They did try to take action. Frankly, they offered fans

0:58:18.600 --> 0:58:22.880
<v Speaker 1>the opportunity to trade in their Confederate flags or American flags,

0:58:22.920 --> 0:58:25.760
<v Speaker 1>and some did, but it didn't overwhelmingly go over well.

0:58:25.840 --> 0:58:28.400
<v Speaker 1>So you still have the Confederate flags there. But you know,

0:58:28.800 --> 0:58:30.760
<v Speaker 1>I'm proud to be associated with them. I mean, I'm

0:58:30.760 --> 0:58:33.360
<v Speaker 1>not familiar with really any other leagues in the last

0:58:33.400 --> 0:58:36.560
<v Speaker 1>thirty days that took such a major step forward as

0:58:36.640 --> 0:58:40.720
<v Speaker 1>NASCART did. You are constantly competing against so many different options,

0:58:40.760 --> 0:58:43.920
<v Speaker 1>whether it's a sports. You know, people's ability to do

0:58:44.000 --> 0:58:47.080
<v Speaker 1>so many different things. And I think that's true of

0:58:47.440 --> 0:58:51.680
<v Speaker 1>motorsports and NASCAR specifically right there they're fighting with you know,

0:58:51.760 --> 0:58:53.360
<v Speaker 1>some of the folks that might come to a NASCAR event,

0:58:53.360 --> 0:58:55.960
<v Speaker 1>they've got a lot of other options. You know, how

0:58:56.080 --> 0:58:59.200
<v Speaker 1>how difficult is that making it for you all? Um,

0:58:59.360 --> 0:59:01.360
<v Speaker 1>It's you know, not thing new. I mean that's always

0:59:01.360 --> 0:59:03.320
<v Speaker 1>been the case. You're right, you know. We looked in

0:59:03.320 --> 0:59:06.040
<v Speaker 1>investing in many different sports. We had one of the

0:59:06.040 --> 0:59:10.040
<v Speaker 1>first sports funds back about ten years ago. I started

0:59:10.080 --> 0:59:12.920
<v Speaker 1>a company called Sports Properties and it was a spack

0:59:13.200 --> 0:59:15.680
<v Speaker 1>before spects really became as popular as they are today.

0:59:16.160 --> 0:59:18.760
<v Speaker 1>And we raised several hundred million dollars and we probably

0:59:18.760 --> 0:59:20.960
<v Speaker 1>looked at more sports teams than anybody. We looked at

0:59:21.000 --> 0:59:24.800
<v Speaker 1>almost every league, and we ended up with NASCAR because

0:59:24.880 --> 0:59:27.520
<v Speaker 1>I think it's different than many other sports. I'd like

0:59:27.640 --> 0:59:30.280
<v Speaker 1>the business model of it. It's um, you know, other

0:59:30.360 --> 0:59:34.040
<v Speaker 1>sports of your pay rolls for example, or significantly higher. NASCAR.

0:59:34.160 --> 0:59:37.840
<v Speaker 1>Basically you have one star athlete. It's probably the first

0:59:37.960 --> 0:59:41.280
<v Speaker 1>or second best attendive sport in the country behind the NFL.

0:59:41.440 --> 0:59:44.880
<v Speaker 1>Its viewership is second behind the NFL, so it has

0:59:44.920 --> 0:59:47.440
<v Speaker 1>a lot of promise. But to me, the key for

0:59:47.520 --> 0:59:49.960
<v Speaker 1>growth is to expand their fan base. You know, they

0:59:50.000 --> 0:59:52.760
<v Speaker 1>had a southern view originally and then it spread through

0:59:52.800 --> 0:59:54.920
<v Speaker 1>other parts of the country, but they still do not

0:59:55.080 --> 0:59:58.040
<v Speaker 1>have a multi diverse fan base, and I think if

0:59:58.080 --> 1:00:00.800
<v Speaker 1>they do and they accept that challenge, they'll go to

1:00:00.840 --> 1:00:03.160
<v Speaker 1>another level. Well, they kind of had to write. I mean,

1:00:03.360 --> 1:00:05.280
<v Speaker 1>if we take a look at some of the stories,

1:00:05.320 --> 1:00:06.720
<v Speaker 1>you know, over the last year or so, I mean

1:00:07.040 --> 1:00:09.880
<v Speaker 1>there were concerns about the NASCAR audience, right, you know,

1:00:10.040 --> 1:00:12.720
<v Speaker 1>kind of declining. NFL has dealt with it as well,

1:00:13.120 --> 1:00:16.680
<v Speaker 1>and so they needed to be supportive of Baba No

1:00:17.120 --> 1:00:20.040
<v Speaker 1>right because they do as you said, they need to

1:00:20.080 --> 1:00:23.160
<v Speaker 1>expand their audience, right. I mean, you know, certain sports

1:00:23.160 --> 1:00:26.360
<v Speaker 1>have niche audiences. You know, hockey, for example, in my view,

1:00:26.440 --> 1:00:29.000
<v Speaker 1>is a very initial audience and they're not expanding their

1:00:29.040 --> 1:00:32.320
<v Speaker 1>fan base like NASCAR is. So you can get by

1:00:32.400 --> 1:00:34.960
<v Speaker 1>and do well with just a niche type of audience,

1:00:35.000 --> 1:00:37.400
<v Speaker 1>but you're right. To get to another level, they really

1:00:37.440 --> 1:00:40.040
<v Speaker 1>should open up their eyes, which they did, and take

1:00:40.120 --> 1:00:42.720
<v Speaker 1>action and really try to make conclusiveness a big part

1:00:42.720 --> 1:00:46.400
<v Speaker 1>of the sport. So, Andrew, let's talk about the money

1:00:46.440 --> 1:00:49.760
<v Speaker 1>that is in and around sports, because ultimately what we

1:00:49.840 --> 1:00:54.000
<v Speaker 1>have seen is economics drive behavior. We talked about that

1:00:54.200 --> 1:00:57.160
<v Speaker 1>all the time on this show, whether it comes to

1:00:57.520 --> 1:01:03.680
<v Speaker 1>Facebook and big companies boy kinning Facebook over their unwillingness

1:01:03.760 --> 1:01:07.160
<v Speaker 1>maybe two police hate speech, the way that some folks

1:01:07.200 --> 1:01:11.360
<v Speaker 1>think they should economic drive sports as well. How much

1:01:11.560 --> 1:01:15.480
<v Speaker 1>of what's happening now in NASCAR specifically is driven by

1:01:15.480 --> 1:01:18.200
<v Speaker 1>the fact that you do have sponsors saying hold on,

1:01:18.360 --> 1:01:21.440
<v Speaker 1>wait a second, maybe we need to be more inclusive,

1:01:21.480 --> 1:01:23.240
<v Speaker 1>maybe we need to think about this sport in a

1:01:23.280 --> 1:01:26.160
<v Speaker 1>different way a lot. That's a good point, you know,

1:01:26.240 --> 1:01:29.200
<v Speaker 1>even though we had the only African American driver, we

1:01:29.320 --> 1:01:32.400
<v Speaker 1>still we're not getting a lot of notice. Frankly, until

1:01:32.560 --> 1:01:34.760
<v Speaker 1>things changed for us. The tipping point for us was

1:01:34.760 --> 1:01:37.919
<v Speaker 1>about thirty days ago when we had an empty race

1:01:37.960 --> 1:01:40.160
<v Speaker 1>car because we didn't have a sponsor on it, and

1:01:40.200 --> 1:01:43.520
<v Speaker 1>we decided to put a Black Lives Matter concept on

1:01:43.560 --> 1:01:45.960
<v Speaker 1>the car in Martinsville, and the hood of the car

1:01:46.040 --> 1:01:51.200
<v Speaker 1>read compassion, love and understanding. Once that occurred, not exaggerating,

1:01:51.200 --> 1:01:54.680
<v Speaker 1>we must have had twenty calls for major corporations within

1:01:54.760 --> 1:01:58.240
<v Speaker 1>the next week after that, asking more about who Bubb is,

1:01:58.400 --> 1:02:01.400
<v Speaker 1>what's happening with the sport. So the first one just

1:02:01.440 --> 1:02:03.800
<v Speaker 1>signed on again about an hour ago with cash App,

1:02:03.880 --> 1:02:06.760
<v Speaker 1>but I can tell you there's many other interested parties

1:02:07.120 --> 1:02:11.240
<v Speaker 1>at significant dollars, and once the dollars start, once somebody

1:02:11.240 --> 1:02:13.680
<v Speaker 1>gets behind a driver, it's these guys are all about

1:02:13.680 --> 1:02:16.920
<v Speaker 1>momentum and confidence, and I can I know it's going

1:02:16.960 --> 1:02:20.240
<v Speaker 1>to portray onto the racetrack that it starts winning, more

1:02:20.320 --> 1:02:23.200
<v Speaker 1>dollars come in, and that leads to better cars and

1:02:23.240 --> 1:02:25.880
<v Speaker 1>then even more winning. So it's a great circle when

1:02:25.920 --> 1:02:29.000
<v Speaker 1>you're going in the right direction. That's Medallion Financial CEO

1:02:29.080 --> 1:02:31.920
<v Speaker 1>Andrew Murstein. They are the majority owner of Richard Petty

1:02:31.960 --> 1:02:33.720
<v Speaker 1>Motor Sports. And I feel like Jason over the last

1:02:33.760 --> 1:02:36.760
<v Speaker 1>couple of weeks we've talked a lot about NASCAR and

1:02:36.800 --> 1:02:40.240
<v Speaker 1>Bubba Wallace and really the role of so many institutions

1:02:40.240 --> 1:02:42.840
<v Speaker 1>and organizations and the world of sports when it comes

1:02:42.880 --> 1:02:46.840
<v Speaker 1>to racism. Absolutely, and we're also talking about it importantly

1:02:46.920 --> 1:02:49.480
<v Speaker 1>through the lens of economics and sponsorship. And so that's

1:02:49.520 --> 1:02:51.720
<v Speaker 1>one of the reasons this was so interesting to talk

1:02:51.720 --> 1:02:54.400
<v Speaker 1>to him on that particular day when cash App comes

1:02:54.440 --> 1:02:56.520
<v Speaker 1>in and basically says they're going to be a new

1:02:56.560 --> 1:03:00.160
<v Speaker 1>sponsor because Bubba Wallace All Eyes are on him is

1:03:00.240 --> 1:03:02.920
<v Speaker 1>very comfortable in that position and so interesting to hear

1:03:02.960 --> 1:03:06.000
<v Speaker 1>Andrew Rstein say, as you pointed out early in the show,

1:03:06.200 --> 1:03:08.520
<v Speaker 1>this is the new face of Nascar. Yeah, exactly. And

1:03:08.640 --> 1:03:10.520
<v Speaker 1>Erstine did say he's working on ways to improve that

1:03:10.560 --> 1:03:13.600
<v Speaker 1>pipeline for NASCAR drivers, So we'll continue checking with him

1:03:13.640 --> 1:03:16.080
<v Speaker 1>to see about those improvements. Well, that's going to wrap

1:03:16.200 --> 1:03:19.080
<v Speaker 1>up the weekend edition of Bloomberg Business Week from Bloomberg Radio.

1:03:19.120 --> 1:03:20.920
<v Speaker 1>Thank you so much for joining us. I'm Jason Kelly

1:03:20.960 --> 1:03:23.080
<v Speaker 1>and I'm Carol Masser. Be sure to tune into Bloomberg

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<v Speaker 1>Business Week Radio Live Monday through Friday starting at two

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<v Speaker 1>pm Wall Street Time. And if you can't catch us live,

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<v Speaker 1>get our daily Bloomberg Business Week podcast wherever you get

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<v Speaker 1>your podcast and get the full conversations like the one

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<v Speaker 1>we had with Dr Ayman Abusaid, one of our go

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<v Speaker 1>to voices, a really important person to understand both from

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<v Speaker 1>the virus pandemic crisis, but also the racial justice crisis,

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<v Speaker 1>and also Dr Wayne Frederick, the president of Howard University.

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<v Speaker 1>I feel like these are important conversations for everyone to

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<v Speaker 1>listen to. And speaking of conversations, check out more of

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<v Speaker 1>the chat we had with wonder Ree Chief Operating Officer

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<v Speaker 1>Jen Sergeant. You heard her earlier in this show, but

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<v Speaker 1>get the full conversation. She talks about why podcasts are

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<v Speaker 1>taking off during the pandemic, how the listening though trends

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<v Speaker 1>are changing. Here that conversation in our extra podcast, and

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<v Speaker 1>you can also watch the show live on YouTube. Our

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<v Speaker 1>daily show just search for Bloomberg Global News. We'll be

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<v Speaker 1>back next week at the same time. This is Woolberg.

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<v Speaker 1>If you came across someone struggling with hunger, how would

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<v Speaker 1>you recognize them? For their clothes, their age, the way

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<v Speaker 1>they speak. Hunger can be hard to recognize. Learn Why

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<v Speaker 1>I Am Hunger in America dot org, brought to you

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<v Speaker 1>by Feeding America, two hundred food banks strong and the

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<v Speaker 1>ad Counsel