WEBVTT - Daybreak Weekend: US CPI, ECB Decision, Apple Product Launch

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is Bloomberg Daybreak Weekend, our global look at the

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<v Speaker 2>top stories of the coming week from our day Break

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<v Speaker 2>anchors all around the world, and straight to handle the program,

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<v Speaker 2>look at key data in the US how it's going

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<v Speaker 2>to impact FED policy going forward. I'm John Tucker in

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<v Speaker 2>New York.

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<v Speaker 1>I'm Carolyn Hepker here in London, where we're looking ahead

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<v Speaker 1>to the European Central Bank's upcoming rate setting meeting.

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<v Speaker 3>I'm Derek Krisner looking at the rollout of the iPhone

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<v Speaker 3>sixteen and what it means for Asia.

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<v Speaker 4>That's all straight ahead on Bloomberg Daybreak Weekend on Bloomberg

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<v Speaker 4>E Loove on three Own, New York, Bloomberg ninety nine

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<v Speaker 4>to one, Washington, DC, Bloomberg one O six one, Boston,

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<v Speaker 4>Bloomberg nine sixty, San Francisco, DAB Digital Radio, London, Sirius

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<v Speaker 4>XM one nineteen and around the world on Bloomberg Radio

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<v Speaker 2>Hi Everyboddy. I'm John Tucker, and let's start today's program

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<v Speaker 2>with the key data in the US. We're going to get,

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<v Speaker 2>among other things, CPI data. Wednesday at eight thirty Wall

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<v Speaker 2>Street time. I was the data going to pack the

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<v Speaker 2>FED at its September meeting, and for more insight, we're

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<v Speaker 2>joined by Stuart Paul, us economists with Bloomberg Economics. Doctor Paul. Anyway,

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<v Speaker 2>I was all prepared to talk about inflation CPI. That's

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<v Speaker 2>the back seat, maybe even the trunk of the car,

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<v Speaker 2>and in the driver's seat, I'm going to gas his

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<v Speaker 2>jobs data right.

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<v Speaker 5>Right, So we have jobs data that just we have

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<v Speaker 5>jobs data in hand that just came out on the

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<v Speaker 5>sixth Then they surprised the consensus to the downside, showing

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<v Speaker 5>just one hundred and forty two thousand jobs added. This

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<v Speaker 5>is other than the inflation report, basically the last important

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<v Speaker 5>data set that the FED is going to have in hand.

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<v Speaker 5>And with the labor market to terror rating as much

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<v Speaker 5>as it has, with the unemployment rate climbing to four

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<v Speaker 5>point two percent, the FED is shifting its focus from

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<v Speaker 5>inflation to the labor market.

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<v Speaker 2>That's what one hundred and forty two thousand jobs created,

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<v Speaker 2>nonfarm jobs. That doesn't sound too bad. We just reverting

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<v Speaker 2>back to where we were pre pandemic.

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<v Speaker 5>Well, so you're right in a in a typical set

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<v Speaker 5>of circumstances. The pace of hiring that would be consistent

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<v Speaker 5>with a steady unemployment rate is about one hundred thousand

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<v Speaker 5>jobs per month, So one hundred and forty two could

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<v Speaker 5>sound pretty good by comparison, But with the surgeon immigration,

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<v Speaker 5>with people considering holding off on retirement, with the unemployment

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<v Speaker 5>rate rising, we need to find a way to reconcile

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<v Speaker 5>what we're seeing from unemployment and with what we're seeing

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<v Speaker 5>in terms of hiring. So one hundred and forty two

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<v Speaker 5>thousand just isn't enough to do the trick anymore. We

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<v Speaker 5>are seeing the labor market cooling. We see just about

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<v Speaker 5>one point one job openings per unemployed worker. That's down

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<v Speaker 5>from about one point two openings per unemployed work pre COVID.

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<v Speaker 5>So the labor market is undoubtedly cooling despite what might

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<v Speaker 5>seem to be a decent pace of hiring.

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<v Speaker 2>The Federal Reserve has this dual mandate full employment and

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<v Speaker 2>what stable prices, or however they phrase it. It's really difficult,

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<v Speaker 2>I would imagine to kind of thread that needle.

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<v Speaker 5>It certainly is. They are two different prongs of the

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<v Speaker 5>dual mandate, as you said, maximum employment of price stability.

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<v Speaker 5>Sometimes those two things can be in conflict, and right

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<v Speaker 5>now the FED is at one of those moments in

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<v Speaker 5>time where it has to balance their two priorities. Sure,

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<v Speaker 5>it wants to really suffocate inflation and ensure that it's

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<v Speaker 5>on a sustainable path to the two percent target, but

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<v Speaker 5>the labor market is showing a bit of fragility. We

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<v Speaker 5>are seeing the unemployment rate on an upward trend, and

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<v Speaker 5>as we saw in the July data, the sum rule

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<v Speaker 5>had been triggered, which typically poortends further rises in the

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<v Speaker 5>unemployment rate.

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<v Speaker 2>Although that's come into question by claudiasamer itself. That's like,

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<v Speaker 2>you know, but still contends that there is now not

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<v Speaker 2>necessarily recession in the offing. But the I think she

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<v Speaker 2>put it a risk now of recession.

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<v Speaker 5>That's right. Even with Claudia saying that there's a risk

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<v Speaker 5>of recession, I would still think that she's a little

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<v Speaker 5>bit more optimistic than we are here in Bloomberg Economics.

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<v Speaker 2>Oh I, I'm.

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<v Speaker 5>Sorry to say, but we think that the outlook is

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<v Speaker 5>a bit more weak than Claudia herself seems to think,

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<v Speaker 5>and we think that risks are far more notable than

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<v Speaker 5>Claudia seems to think. Consumers have just been running down

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<v Speaker 5>their savings they've been saving. They save that a two

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<v Speaker 5>point nine percent pace, So that's two point nine percent

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<v Speaker 5>of their disposable income went to savings. That's exceptionally low.

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<v Speaker 2>Should we should point in Consumer spending is like the

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<v Speaker 2>biggest thing in the economy right now. That's what powers

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<v Speaker 2>the US economy.

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<v Speaker 5>Definitely, that's what powers the US economy. And it's consumers

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<v Speaker 5>willingness to spend that can propagate inflation.

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<v Speaker 2>But there's a credit card.

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<v Speaker 5>That's right, there is a credit card, But I don't know.

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<v Speaker 2>Are they running up debt? And like, does anybody care?

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<v Speaker 4>If they are?

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<v Speaker 5>They're running up debt. They're also seeing rising defaults, and

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<v Speaker 5>so we could expect credit availability to become a little

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<v Speaker 5>bit less available. And look, interest costs are also starting

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<v Speaker 5>to weigh on consumers, especially consumers at the lower end

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<v Speaker 5>of the income distribution.

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<v Speaker 2>All right, So that brings up the question that everybody's

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<v Speaker 2>asking the Federal Reserve. It's kind of baked in the

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<v Speaker 2>cake that the next meeting this month they're going to

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<v Speaker 2>cut rates. But the question is how much, by a

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<v Speaker 2>quarter of a percent or half a percent.

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<v Speaker 5>The odds slightly favor, just slightly favor a quarter percentage

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<v Speaker 5>point cut.

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<v Speaker 2>But why, I mean, why not just go all the way?

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<v Speaker 2>We know, as you just said, things are slowing down.

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<v Speaker 5>It seems to be that the fear among policymakers is

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<v Speaker 5>that if they start with a half percentage point cut,

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<v Speaker 5>markets are going to expect that they are going to

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<v Speaker 5>be further half percentage point cuts coming down the line,

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<v Speaker 5>particularly in October, November and then December. And if markets

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<v Speaker 5>start baking in that expectation, financial conditions loosen. And it actually,

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<v Speaker 5>perhaps counterintuitively means that by signaling that things are slowing

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<v Speaker 5>down and cutting rates rapidly at the start of the cycle,

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<v Speaker 5>they'll then have to maintain a more restrictive stance because

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<v Speaker 5>financial conditions have loosened. So the more cautious approach might

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<v Speaker 5>just be to try to not scare the markets by

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<v Speaker 5>doing this quarter point cut first, and if they need

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<v Speaker 5>to catch up later, they'll catch up later.

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<v Speaker 2>Okay, so the CPI report coming on consumer pricing into that.

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<v Speaker 2>Do I care about inflation anymore? For its like a

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<v Speaker 2>couple of years. We're all afraid of inflation, including the FED. Look,

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<v Speaker 2>I'm gonna just forget it.

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<v Speaker 5>I'm an economist and I can't help but care about

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<v Speaker 5>inflation forever and always. We are expecting the pace of

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<v Speaker 5>headline and core inflation to remain about steady on a

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<v Speaker 5>monthly basis zero point two percent for both the headline

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<v Speaker 5>and core on a month on month BABS base effects

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<v Speaker 5>will allow the annual pace of CPI inflation to fall

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<v Speaker 5>to two point six percent from two point nine. But

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<v Speaker 5>if you combine the line items from CPI with the

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<v Speaker 5>line items from the Producer Price Index, also to be

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<v Speaker 5>released next week, and you take into consideration the negative

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<v Speaker 5>base effect in the PCE price Index, which is what

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<v Speaker 5>matters most for the FED, the pace of disinflation is

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<v Speaker 5>going to stall pretty notably. So that's one of the

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<v Speaker 5>reasons why we expect the Fed to be a little

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<v Speaker 5>bit cautious in that pace of cutting. Why odds just

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<v Speaker 5>slightly favor that twenty five basis point cut in September

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<v Speaker 5>rather than the fifty.

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<v Speaker 2>All right, great explanation, I appreciate it. Thanks to Stuart

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<v Speaker 2>paul Us, economist with Bloomberg Economics. Well, it is a

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<v Speaker 2>big week in politics ahead. The first president to debate

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<v Speaker 2>between Vice President Kamala Harris and former President Donald Trump,

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<v Speaker 2>set for Tuesday at Bloomberg Television and Radio is going

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<v Speaker 2>to have special coverage of this ABC News debate along

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<v Speaker 2>with a global simulcast starting at eight pm Wall Street Time.

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<v Speaker 2>And for more on what to expect, we are joined

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<v Speaker 2>now by Laura Davison, Bloomberg Politics Editor. Nice to be

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<v Speaker 2>with us, appreciate it. So this is going to be

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<v Speaker 2>a reasonable exchange of differing ideas or a wild free

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<v Speaker 2>for all.

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<v Speaker 6>The idea is that it's a reasonable exchange, but if

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<v Speaker 6>past is any precedent, it may be a little more raucous.

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<v Speaker 6>There have been some measures put in place to sort

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<v Speaker 6>of turn down the temperature on the debate. The first

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<v Speaker 6>is that there will be no studio audience. It will

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<v Speaker 6>just be the candidates and the moderators in the room,

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<v Speaker 6>so they won't have any sort of input from you know,

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<v Speaker 6>folks on the ground in terms.

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<v Speaker 2>Of food, screaming, booing, and cheering, okay correct.

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<v Speaker 6>The other thing, and this has been a real point

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<v Speaker 6>of contention in recent weeks, is that candidates mics will

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<v Speaker 6>only be live when they are speaking. When they are

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<v Speaker 6>not speaking, when a candidate's being when a question is

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<v Speaker 6>being addressed to another candidate that then will have their

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<v Speaker 6>mic muted. So this is you know, intended to uh,

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<v Speaker 6>you know, not have some of the you know, the

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<v Speaker 6>cross talk and the talking over one another that we've seen,

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<v Speaker 6>you know, particularly in twenty twenty and debate with with

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<v Speaker 6>Biden and Trump, we saw it.

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<v Speaker 2>Did one campaign or the other insist on this or

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<v Speaker 2>they both agreed. I mean, they obviously both agreed to it,

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<v Speaker 2>but was one more persistent about it.

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<v Speaker 6>Well, there's a little twist here. So Originally, when Biden

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<v Speaker 6>was still in the race, this is one of the

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<v Speaker 6>things that his campaign put forward and said, look, we

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<v Speaker 6>want these muted mics, and at the time Trump resisted it,

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<v Speaker 6>but ultimately agreed to it. And that was the case

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<v Speaker 6>in the in the June debate. Then when Harris became

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<v Speaker 6>the candidate, her campaign said, no, actually we don't want

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<v Speaker 6>muted mics. We think that this is actually an advantage

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<v Speaker 6>to us to be able to to interject or also,

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<v Speaker 6>you know for Trump, he'll have like sort of less

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<v Speaker 6>guardrails on him, less discipline, and he'll be able to

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<v Speaker 6>sort of interject. So the Harris campaign really pushed to

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<v Speaker 6>have the mics unmuted. Ultimately they acquiesced on that, and

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<v Speaker 6>ABC came out and said, look, there will be muted mics,

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<v Speaker 6>you know, if we need to at some point, if

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<v Speaker 6>you know, things get out of hand and it's just

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<v Speaker 6>completely uncleared the audio, what is happening, We may unmute

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<v Speaker 6>the mics, but uh, for we can expect that, you know,

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<v Speaker 6>we won't be able to hear a candidate if they're

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<v Speaker 6>not you know, it's not their turn to answer.

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<v Speaker 2>A question we already heard from Donald Trump. He he

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<v Speaker 2>contends that Vice President Harris has already gotten the questions.

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<v Speaker 2>I mean, there's absolutely no evidence of that. Right. It

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<v Speaker 2>sounds like he's already uh, giving excuses for why he

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<v Speaker 2>may not do as well as some hope he does.

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<v Speaker 6>Yes, and this is a game that he plays before

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<v Speaker 6>a lot of appearances of kind of you know, beefing

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<v Speaker 6>up his opponent and sort of you know, kind of

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<v Speaker 6>downplaying his own potential performance. You know, he did this

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<v Speaker 6>before the June debate. You know, it was talking all

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<v Speaker 6>about how what a great debater Biden is, and of

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<v Speaker 6>course that didn't you know, end up being the case,

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<v Speaker 6>and that you know, Trump really came out ahead out

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<v Speaker 6>of that debate. But he's been talking for weeks about

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<v Speaker 6>how you know, he sees ABC News as you know,

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<v Speaker 6>quote fake news, unfair. So he's a little bit trying

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<v Speaker 6>to sort of, you know, kind of give himself an

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<v Speaker 6>out if the debate doesn't go super well for him,

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<v Speaker 6>that he can say, look, I told you so, ABC wasn't.

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<v Speaker 2>Going to be fair to Is this going to be

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<v Speaker 2>the only debate?

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<v Speaker 6>It's very likely it may be. You know, there has

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<v Speaker 6>been discussion about another debate. You know, Trump has said

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<v Speaker 6>he wants to do one on Fox News, Harris says,

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<v Speaker 6>he said, you won't do that. We do have a

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<v Speaker 6>debate for the vice presidential candidate scheduled, but this may

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<v Speaker 6>be the only time that we see Harris and Trump

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<v Speaker 6>on the stage together battling it out.

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<v Speaker 2>Do debates matter? I mean, I guess they, I should

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<v Speaker 2>say they. Leading up to this, Joe Biden obviously had

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<v Speaker 2>a poor debate, really bad debate performance, and dropped out.

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<v Speaker 2>Thus we have now Kamala Harris. But what is the

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<v Speaker 2>history of debates the candidate's performance and whether it amounts

0:11:37.800 --> 0:11:40.160
<v Speaker 2>to people voting for them or against them.

0:11:40.320 --> 0:11:44.439
<v Speaker 6>So in recent history, the thinking has been that debates

0:11:44.480 --> 0:11:46.720
<v Speaker 6>don't matter that much. It may help you give you

0:11:46.720 --> 0:11:49.240
<v Speaker 6>a little post debate bump of a point or two,

0:11:49.320 --> 0:11:51.840
<v Speaker 6>but that you know, things may revert back to the

0:11:51.880 --> 0:11:54.640
<v Speaker 6>mean after you know, a week or so. Obviously, you

0:11:54.640 --> 0:11:56.280
<v Speaker 6>don't have to look any further than Joe Biden and

0:11:56.280 --> 0:11:58.360
<v Speaker 6>ask him if debates matter. If you know, a debate

0:11:58.520 --> 0:12:00.560
<v Speaker 6>this cycle, you know clearly up ended the race and

0:12:00.600 --> 0:12:03.199
<v Speaker 6>you know, essentially forced a candidate to drop out and

0:12:03.280 --> 0:12:05.880
<v Speaker 6>a new candidate to take his place. So there's a

0:12:05.920 --> 0:12:08.280
<v Speaker 6>lot of a lot of interest in this debate. For

0:12:08.320 --> 0:12:10.679
<v Speaker 6>obvious reason, this will probably be the largest audience you

0:12:10.760 --> 0:12:13.800
<v Speaker 6>know that the candidates will have, you know, before people

0:12:13.800 --> 0:12:16.320
<v Speaker 6>go to the polls. Another thing that's important too is

0:12:16.360 --> 0:12:18.640
<v Speaker 6>you know, compared to you know, ten or twenty years ago,

0:12:18.920 --> 0:12:21.240
<v Speaker 6>people are voting a lot earlier than they used to.

0:12:21.320 --> 0:12:23.719
<v Speaker 6>You know, a lot of states have early ballots that

0:12:23.760 --> 0:12:25.920
<v Speaker 6>will start to go out. Early voting will start happening

0:12:26.280 --> 0:12:28.240
<v Speaker 6>in a lot of places, So you know, people may

0:12:28.280 --> 0:12:29.880
<v Speaker 6>see this debate and you know, within a week or

0:12:29.880 --> 0:12:31.880
<v Speaker 6>two be able to vote. So things that happen in

0:12:31.920 --> 0:12:35.240
<v Speaker 6>October or early November don't matter as much because you know,

0:12:35.600 --> 0:12:37.439
<v Speaker 6>millions of people will have already had an opportunity to

0:12:37.480 --> 0:12:38.120
<v Speaker 6>cast their ballot.

0:12:38.679 --> 0:12:42.680
<v Speaker 2>We can't wait our thanks to Laura Davidson, Bloomberg Politics

0:12:42.760 --> 0:12:45.720
<v Speaker 2>Senator ed or reminder you could listen to special coverage

0:12:45.760 --> 0:12:48.720
<v Speaker 2>of this presidential debay Tuesday on Bloomberg TV and Radio,

0:12:49.120 --> 0:12:51.559
<v Speaker 2>along with a global simulcast. This all starts at a

0:12:51.600 --> 0:12:54.200
<v Speaker 2>eight pm Wall Street time. Just a head on Bloomberg

0:12:54.240 --> 0:12:57.240
<v Speaker 2>Daybreak weekend, I'll look ahead to the European Central banks

0:12:57.320 --> 0:13:01.760
<v Speaker 2>upcoming rates set ida. I'm John Tucker. This is Bloomberg.

0:13:13.559 --> 0:13:16.200
<v Speaker 2>This is Bloomberg day Break Weekend or global look ahead

0:13:16.200 --> 0:13:18.720
<v Speaker 2>of the top stories for investors in the coming week.

0:13:18.880 --> 0:13:21.960
<v Speaker 2>I'm John Tucker in New York. Up later in the program,

0:13:22.000 --> 0:13:25.360
<v Speaker 2>I'll look ahead to a major product showcase from Apple

0:13:25.400 --> 0:13:28.160
<v Speaker 2>where the iPhone sixteen is going to be center stage.

0:13:28.480 --> 0:13:31.720
<v Speaker 2>But first in June, the European Central Bank cut rates

0:13:31.720 --> 0:13:35.240
<v Speaker 2>for the first time in five years, making the move

0:13:35.280 --> 0:13:37.960
<v Speaker 2>before its counterparts in the US of the UK, and

0:13:38.000 --> 0:13:41.800
<v Speaker 2>now traders are betting on a further reduction as policymakers

0:13:41.840 --> 0:13:43.760
<v Speaker 2>prepared to meet in the coming days and for more.

0:13:43.920 --> 0:13:46.760
<v Speaker 2>Let's go to London and bring in Bloomberg Daybreak Europe

0:13:46.760 --> 0:13:49.120
<v Speaker 2>anchor Caroline Hepger John.

0:13:49.280 --> 0:13:52.720
<v Speaker 1>When the EU became the second major global economy to

0:13:52.760 --> 0:13:56.560
<v Speaker 1>cut lending rates this summer. It cited progress made on

0:13:56.720 --> 0:14:00.400
<v Speaker 1>tackling inflation now in the coming days, a FIT are

0:14:00.400 --> 0:14:03.959
<v Speaker 1>widely expected to once again reduce boring costs when they

0:14:04.000 --> 0:14:08.640
<v Speaker 1>meet in Frankfurt after June's landmark decision. But while the

0:14:08.679 --> 0:14:11.439
<v Speaker 1>next two or three reductions in the deposit rate from

0:14:11.480 --> 0:14:14.280
<v Speaker 1>the current level of three point seventy five percent are

0:14:14.440 --> 0:14:17.880
<v Speaker 1>unlikely to cause major friction, things could get a lot

0:14:17.960 --> 0:14:21.720
<v Speaker 1>more contentious ones interest rates fall to around the three

0:14:21.800 --> 0:14:25.920
<v Speaker 1>percent mark if indeed they do. Sources tell Bloomberg that

0:14:25.960 --> 0:14:29.520
<v Speaker 1>the rate cutting debate could soon run into differing views

0:14:29.760 --> 0:14:32.880
<v Speaker 1>on both the price outlook and the point where monetary

0:14:32.880 --> 0:14:38.880
<v Speaker 1>policy stops restraining economic growth. With European inflation plunging, markets

0:14:38.920 --> 0:14:42.040
<v Speaker 1>and analysts reckon that boring costs might even be between

0:14:42.080 --> 0:14:43.920
<v Speaker 1>two and three percent by the end of the year.

0:14:44.240 --> 0:14:47.400
<v Speaker 1>It's food for thought, isn't it. For Europe's central bankers,

0:14:47.760 --> 0:14:50.960
<v Speaker 1>who widely agree that there is room to cut rates

0:14:51.040 --> 0:14:55.360
<v Speaker 1>further now, they'll also need to consider the impact on businesses,

0:14:55.400 --> 0:15:00.480
<v Speaker 1>particularly those operating within financial services. Recently, the German government

0:15:00.480 --> 0:15:04.880
<v Speaker 1>announced plans to dilute their stake in Commerce Bank after

0:15:04.960 --> 0:15:09.040
<v Speaker 1>high interest rates boosted the bank's profitability. As Bloomberg's European

0:15:09.120 --> 0:15:14.960
<v Speaker 1>Finance reporters Stephen Aaron's explains, fluctuating lending rates are directly

0:15:15.040 --> 0:15:17.800
<v Speaker 1>correlated with the bank's fortunes.

0:15:18.880 --> 0:15:21.320
<v Speaker 7>I mean, yes, the government would have to achieve a

0:15:21.360 --> 0:15:23.920
<v Speaker 7>much higher price for it to break even, but you

0:15:23.960 --> 0:15:26.040
<v Speaker 7>know it's whiter under the rege. Essentially, what they're looking

0:15:26.080 --> 0:15:28.400
<v Speaker 7>at is the share price rally. It's been happening at

0:15:28.400 --> 0:15:31.400
<v Speaker 7>Commerce Bank for the past four years really thanks to

0:15:31.840 --> 0:15:35.960
<v Speaker 7>interest rates rings by the ECB and that share price.

0:15:36.200 --> 0:15:38.120
<v Speaker 7>You know, it's just much higher than it used to be,

0:15:38.400 --> 0:15:41.080
<v Speaker 7>and they're seeing an opportunity to take advantage of it

0:15:41.160 --> 0:15:43.000
<v Speaker 7>and you know, make some money I suppose.

0:15:44.480 --> 0:15:47.560
<v Speaker 8>Okay, so it's opportunistic perhaps given the recent history of

0:15:47.560 --> 0:15:49.760
<v Speaker 8>Commerce Banks share price, even if over the longer term

0:15:49.840 --> 0:15:52.080
<v Speaker 8>they don't make money here, What does it mean then,

0:15:52.280 --> 0:15:54.840
<v Speaker 8>even for Commerce Bank itself. You know, when we speak

0:15:54.880 --> 0:15:56.880
<v Speaker 8>to them about this, and Critty was reminding us we

0:15:56.880 --> 0:15:59.480
<v Speaker 8>talked to the CFO about this very subject recently. They

0:15:59.560 --> 0:16:01.000
<v Speaker 8>usually say, well, that's something you've got to talk to

0:16:01.040 --> 0:16:03.560
<v Speaker 8>the government about obviously, and what does this mean for

0:16:03.600 --> 0:16:03.960
<v Speaker 8>the bank.

0:16:06.160 --> 0:16:08.960
<v Speaker 7>Well, I think if a big investor decides sort of

0:16:08.960 --> 0:16:11.000
<v Speaker 7>to sell down a stake in a company such as

0:16:11.080 --> 0:16:14.440
<v Speaker 7>Commerce Bank, it sends a signal, you know, we don't

0:16:14.480 --> 0:16:16.760
<v Speaker 7>expect the share price to go up much much higher

0:16:16.760 --> 0:16:19.320
<v Speaker 7>and for longer, and so other investors will probably think

0:16:19.360 --> 0:16:21.360
<v Speaker 7>about him. What does it mean for us? We have

0:16:21.480 --> 0:16:24.720
<v Speaker 7>reported previously that commers Bank is looking for fresh investors,

0:16:24.720 --> 0:16:27.760
<v Speaker 7>and now that the biggest one is reducing at stake,

0:16:27.880 --> 0:16:30.480
<v Speaker 7>I think that task is becoming even more urgent for them,

0:16:30.880 --> 0:16:34.400
<v Speaker 7>and those will be the challenges facing commers Bank CEO

0:16:34.880 --> 0:16:37.440
<v Speaker 7>Kenov and CFO Olive for the next months and even years.

0:16:38.160 --> 0:16:42.080
<v Speaker 1>That was Bloomberg's European finance reporter Stephen Aaron speaking there.

0:16:42.800 --> 0:16:46.080
<v Speaker 1>So will it be another rate cut in Frankfurt and

0:16:46.080 --> 0:16:50.040
<v Speaker 1>how will the central bank navigate the uncertain path ahead

0:16:50.080 --> 0:16:53.720
<v Speaker 1>and how they communicate all of that to the markets

0:16:53.720 --> 0:16:57.280
<v Speaker 1>in Europe. I've been discussing that with Blueberg's europe Economy

0:16:57.320 --> 0:16:58.720
<v Speaker 1>reporter Alex Weber.

0:16:59.200 --> 0:17:03.240
<v Speaker 9>As you just said, see another cut next week is

0:17:03.240 --> 0:17:06.359
<v Speaker 9>almost fully priced as investors have little doubt that it's

0:17:06.440 --> 0:17:09.600
<v Speaker 9>going to happen. We've also heard from policymakers that they're

0:17:09.640 --> 0:17:12.840
<v Speaker 9>really ready to consider another cut, so that was already

0:17:12.920 --> 0:17:18.360
<v Speaker 9>a pretty strong signal market. The data on the economic

0:17:18.359 --> 0:17:20.960
<v Speaker 9>front has developed more and less in line as the

0:17:21.000 --> 0:17:26.240
<v Speaker 9>ECB expected, and the latest forecast was based on another

0:17:26.320 --> 0:17:29.720
<v Speaker 9>cut in September. So these two things combined means that

0:17:29.720 --> 0:17:30.600
<v Speaker 9>it's probably gonna.

0:17:30.400 --> 0:17:34.560
<v Speaker 1>Happen, okay, And if policymakers do lower interest rates again,

0:17:34.600 --> 0:17:37.280
<v Speaker 1>does the path then surely become a bit more complicated.

0:17:38.320 --> 0:17:42.600
<v Speaker 9>So from what we heard is that another cut in

0:17:42.680 --> 0:17:48.280
<v Speaker 9>December looks pretty likely, But then interest rates come closer

0:17:48.560 --> 0:17:53.399
<v Speaker 9>to a level that economists call neutral, and that means

0:17:54.240 --> 0:17:57.320
<v Speaker 9>that the discussion becomes a bit more complicated, because on

0:17:57.359 --> 0:18:01.480
<v Speaker 9>the one hand, ECB officials need to decide whether they

0:18:01.560 --> 0:18:06.200
<v Speaker 9>want to stop restraining the economy, whether the economy actually

0:18:06.200 --> 0:18:10.040
<v Speaker 9>needs some help from interest rates, whether they need to

0:18:10.119 --> 0:18:13.360
<v Speaker 9>be lower any further. And the other complication is that

0:18:13.440 --> 0:18:17.480
<v Speaker 9>this so called neutral rate is pretty difficult to estimate

0:18:17.560 --> 0:18:20.719
<v Speaker 9>and observe, so it's it's hard to base policy upon it.

0:18:21.160 --> 0:18:23.200
<v Speaker 9>But on the other hand, it's pretty important, So there's

0:18:23.240 --> 0:18:26.040
<v Speaker 9>going to be the discussion is just going to become

0:18:26.480 --> 0:18:28.080
<v Speaker 9>a lot more complex as we.

0:18:28.920 --> 0:18:33.640
<v Speaker 1>Yeah, as we move forwards. Yeah, absolutely does a right

0:18:33.720 --> 0:18:38.800
<v Speaker 1>car suit Germany. I mean that has been one of

0:18:38.800 --> 0:18:41.560
<v Speaker 1>the key issues in Europe, the kind of waning industrial power,

0:18:41.600 --> 0:18:43.200
<v Speaker 1>the weaker economy in Germany.

0:18:44.320 --> 0:18:48.719
<v Speaker 9>Yeah, some economists have observed recently that Germany is actually

0:18:48.800 --> 0:18:51.200
<v Speaker 9>need of lower interest rates much more than the rest

0:18:51.240 --> 0:18:56.120
<v Speaker 9>of the Eurozone. Other countries are growing more strongly. Germany,

0:18:56.320 --> 0:18:59.280
<v Speaker 9>as you know, is very reliant on its industry, and

0:18:59.640 --> 0:19:04.800
<v Speaker 9>if borrowing costs remain higher than investments are becoming less attractive.

0:19:04.840 --> 0:19:07.080
<v Speaker 9>It's only one part of the story, but lower interest

0:19:07.160 --> 0:19:10.760
<v Speaker 9>rates would probably help German industry to some extent.

0:19:10.840 --> 0:19:13.879
<v Speaker 1>Yes, what sort of pace can we expect when it

0:19:13.880 --> 0:19:16.560
<v Speaker 1>comes to the cuts from now? Do you think so?

0:19:16.600 --> 0:19:20.000
<v Speaker 9>Economists have long estimated that there will be quarterly cuts.

0:19:20.480 --> 0:19:24.400
<v Speaker 9>That's for several reasons. One is that the ECB publishes

0:19:24.480 --> 0:19:29.000
<v Speaker 9>economic forecasts once every quarter. That's also going to happen

0:19:29.119 --> 0:19:33.200
<v Speaker 9>next week, coinciding with a likely cut. The other reason

0:19:33.240 --> 0:19:38.399
<v Speaker 9>is that they're very focused on wage data because the

0:19:38.440 --> 0:19:43.440
<v Speaker 9>ECB is afraid that elevated wage growth could stoke inflationary

0:19:43.480 --> 0:19:47.399
<v Speaker 9>pressures and these sort of the sort of information also

0:19:47.640 --> 0:19:50.120
<v Speaker 9>comes at a quarterly pace, so all of that makes

0:19:50.560 --> 0:19:54.879
<v Speaker 9>makes it more likely that or points to the baseline

0:19:54.960 --> 0:19:59.240
<v Speaker 9>as for quarterly cuts in between is not ruled out,

0:19:59.359 --> 0:20:03.960
<v Speaker 9>but it would probably need some surprises in the data

0:20:04.200 --> 0:20:04.960
<v Speaker 9>for that to happen.

0:20:05.560 --> 0:20:09.679
<v Speaker 1>Well, inflation was two point two percent in August. Is

0:20:09.720 --> 0:20:14.320
<v Speaker 1>the battle for you know, dominance over inflation complete? Then,

0:20:14.400 --> 0:20:17.000
<v Speaker 1>I mean that's very close to the ECB's target.

0:20:17.040 --> 0:20:19.679
<v Speaker 9>Is yeah, exactly, it's just barely above the target. But

0:20:19.840 --> 0:20:23.040
<v Speaker 9>one important reason for the slowdown was a dip in

0:20:23.160 --> 0:20:27.199
<v Speaker 9>energy costs, and that's also because energy prices were so

0:20:27.320 --> 0:20:30.879
<v Speaker 9>volatile last year, so it's partly a statistical effect. And

0:20:31.000 --> 0:20:34.720
<v Speaker 9>when you look under the hood, there is still services

0:20:34.760 --> 0:20:38.959
<v Speaker 9>inflation that's running at twice the ECB's target. That's causing

0:20:39.000 --> 0:20:44.240
<v Speaker 9>some uneasiness because it's really determined by domestic factors like

0:20:44.840 --> 0:20:48.240
<v Speaker 9>the wage growth that we already talked about the labor market.

0:20:48.520 --> 0:20:53.840
<v Speaker 9>And as long as services inflation stays elevated, then the

0:20:54.160 --> 0:20:56.800
<v Speaker 9>ECB is not going to sound all clear. So it

0:20:56.840 --> 0:20:59.280
<v Speaker 9>doesn't have to go it doesn't have to be that

0:20:59.400 --> 0:21:03.159
<v Speaker 9>all composedonents of inflation go back to two percent, but

0:21:03.680 --> 0:21:07.639
<v Speaker 9>at the moment there's still too much discrepancy. And we

0:21:07.800 --> 0:21:10.119
<v Speaker 9>also expect inflation to come back toward the end of

0:21:10.160 --> 0:21:13.880
<v Speaker 9>the year because these statistical effects on energy are going

0:21:13.920 --> 0:21:16.640
<v Speaker 9>to become less favorable in.

0:21:16.640 --> 0:21:20.640
<v Speaker 1>Terms of the policymakers who make those decisions. How united

0:21:20.760 --> 0:21:25.679
<v Speaker 1>are they in terms of the strategy.

0:21:24.000 --> 0:21:29.240
<v Speaker 9>So they've been relatively united. In recent weeks, we've heard

0:21:29.600 --> 0:21:34.760
<v Speaker 9>different emphasis from them. So on there's one cohort in

0:21:34.840 --> 0:21:39.520
<v Speaker 9>the twenty six member Government Council who emphasized the economy,

0:21:40.200 --> 0:21:45.520
<v Speaker 9>the sluggish economy with that points to a preference for

0:21:45.560 --> 0:21:49.159
<v Speaker 9>somewhat faster interest rate cuts. On the other hand, we

0:21:49.240 --> 0:21:54.240
<v Speaker 9>have some who keep emphasizing the components of the inflation

0:21:54.320 --> 0:21:59.159
<v Speaker 9>baskets that are not are still too elevated. So you

0:21:59.240 --> 0:22:03.320
<v Speaker 9>have just a different emphasis really at the moment. So

0:22:03.359 --> 0:22:08.280
<v Speaker 9>there is some friction, I would say, and that could

0:22:08.280 --> 0:22:11.680
<v Speaker 9>come depending on how the economy develops. That could even

0:22:12.160 --> 0:22:13.960
<v Speaker 9>become more pronounced in the coming month.

0:22:14.520 --> 0:22:17.199
<v Speaker 1>Okay, that would be yeah, something certainly to watch. What

0:22:17.240 --> 0:22:20.120
<v Speaker 1>will lower interest rates mean for the European banking sector.

0:22:21.880 --> 0:22:25.160
<v Speaker 9>So the banking sector has long enjoyed a windfall from

0:22:25.240 --> 0:22:27.840
<v Speaker 9>higher interest rates. We've already seen that this is no

0:22:28.000 --> 0:22:31.880
<v Speaker 9>slowly coming to an end. Interest rates have already been

0:22:32.400 --> 0:22:38.040
<v Speaker 9>lowered on mortgage credit, so for them, that's it's a

0:22:38.080 --> 0:22:41.719
<v Speaker 9>new chapter. Then if the ECB goes ahead with lowering

0:22:41.760 --> 0:22:42.520
<v Speaker 9>interest rates.

0:22:43.359 --> 0:22:45.960
<v Speaker 1>And just lastly, what do we expect to hear from

0:22:45.960 --> 0:22:49.760
<v Speaker 1>policymakers in terms of guidance? It's very cautious obviously from

0:22:50.119 --> 0:22:52.840
<v Speaker 1>Christine Legarde in a lot of her press conferences. What

0:22:52.880 --> 0:22:55.840
<v Speaker 1>do you think they will hear from policymakers from their guidance?

0:22:57.000 --> 0:23:02.000
<v Speaker 9>Yes, that's a good questions. I suspense Luggard will keep

0:23:03.320 --> 0:23:08.240
<v Speaker 9>stick to that total openness, because otherwise the risk is

0:23:08.280 --> 0:23:14.600
<v Speaker 9>always at the ECB stokes market expectations for more cuts,

0:23:14.680 --> 0:23:20.040
<v Speaker 9>and they're afraid of causing a somewhat an overreaction. So

0:23:21.359 --> 0:23:25.119
<v Speaker 9>like there's probably little upside in giving much guidance at

0:23:25.119 --> 0:23:30.200
<v Speaker 9>this stage, So Logard might well stick to to what

0:23:30.240 --> 0:23:32.040
<v Speaker 9>she said in the past, is that they are going

0:23:32.119 --> 0:23:35.399
<v Speaker 9>to remain data dependent and the path, especially for the

0:23:35.480 --> 0:23:38.680
<v Speaker 9>next meeting, is completely open. Whether she gives any signals

0:23:38.800 --> 0:23:42.600
<v Speaker 9>for further down the line some something very cautious, I

0:23:42.640 --> 0:23:47.119
<v Speaker 9>mean that can be ruled out, but my suspicion is

0:23:47.320 --> 0:23:50.320
<v Speaker 9>she's gonna be very open at this meeting.

0:23:50.760 --> 0:23:53.840
<v Speaker 1>That was Bloomberg's Alex Weber speaking to me. My thanks

0:23:53.840 --> 0:23:56.600
<v Speaker 1>to him for looking ahead to the ECB's interest rate

0:23:56.640 --> 0:24:01.000
<v Speaker 1>decision on Thursday, the twelfth of September. I'm Caroline Hepke

0:24:01.040 --> 0:24:03.520
<v Speaker 1>here in London. You can catch us every weekday morning

0:24:03.520 --> 0:24:06.320
<v Speaker 1>for Bloomberg Daybreak. You're at beginning at six am in London.

0:24:06.520 --> 0:24:08.000
<v Speaker 1>That's one am on Wall Street.

0:24:08.119 --> 0:24:11.680
<v Speaker 2>John, Thanks Caroline, and just ahead on Bloomberg day Break weekend,

0:24:11.880 --> 0:24:15.240
<v Speaker 2>I'll look ahead to a major product showcase from Apple.

0:24:15.760 --> 0:24:31.600
<v Speaker 2>I'm John Tucker. This is Bloomberg. This is Bloomberg Daybreak Weekend,

0:24:31.920 --> 0:24:34.360
<v Speaker 2>our bloob look ahead of the top stories for investors

0:24:34.400 --> 0:24:36.720
<v Speaker 2>in the coming week. I'm John Tucker in New York.

0:24:37.160 --> 0:24:40.080
<v Speaker 2>Apple is going to hold a major product showcase on Monday,

0:24:40.280 --> 0:24:44.320
<v Speaker 2>and the iPhone sixteen lineup will be center stage. The

0:24:44.440 --> 0:24:47.600
<v Speaker 2>launch may mean gains in market share for Apple suppliers

0:24:47.640 --> 0:24:50.480
<v Speaker 2>in Asia, and for a closer look, let's get to

0:24:50.560 --> 0:24:53.960
<v Speaker 2>Doug Chrisner, co host of Daybreak Asia. John.

0:24:54.000 --> 0:24:56.520
<v Speaker 3>The event is titled It's Glow Time. I think the

0:24:56.640 --> 0:24:59.199
<v Speaker 3>question is whether it will produce a glow for Apple.

0:24:59.640 --> 0:25:03.000
<v Speaker 3>iPhone demand has been stagnant for nearly three years. Unit

0:25:03.080 --> 0:25:07.080
<v Speaker 3>sales have been nearly flat, and according to Bloomberg Intelligence,

0:25:07.200 --> 0:25:09.800
<v Speaker 3>much of that volume was driven largely by the need

0:25:09.840 --> 0:25:14.199
<v Speaker 3>to upgrade iPhones sold three and four years ago. So

0:25:14.320 --> 0:25:16.560
<v Speaker 3>with the iPhone sixteen, much of the hype as we know,

0:25:16.720 --> 0:25:22.040
<v Speaker 3>revolves around the suite of AI tools branded as Apple Intelligence. Now,

0:25:22.119 --> 0:25:25.720
<v Speaker 3>analysts at Bloomberg are predicting the replacement of aging phones

0:25:25.760 --> 0:25:28.679
<v Speaker 3>will continue to be a big driver of sales for

0:25:28.720 --> 0:25:32.280
<v Speaker 3>the iPhone sixteen, much more so than Apple Intelligence. Our

0:25:32.320 --> 0:25:35.840
<v Speaker 3>analyst are saying Apple Intelligence will likely have a greater

0:25:35.960 --> 0:25:39.919
<v Speaker 3>impact in fiscal twenty twenty six. Well beyond AI, the

0:25:39.960 --> 0:25:44.720
<v Speaker 3>iPhone sixteen is expected to have several upgrades, larger displays,

0:25:44.880 --> 0:25:48.359
<v Speaker 3>additional capabilities for the camera, to name a few, and

0:25:48.440 --> 0:25:52.960
<v Speaker 3>these changes have created opportunities for Apple suppliers, especially since

0:25:53.480 --> 0:25:57.240
<v Speaker 3>Apple has been working to diversify its supply chain right

0:25:57.280 --> 0:26:01.760
<v Speaker 3>across Asia, not just in terms of oponent manufacturers, but

0:26:01.840 --> 0:26:05.960
<v Speaker 3>among assemblers as well. I spoke earlier with Stephen saying

0:26:06.119 --> 0:26:09.320
<v Speaker 3>he is see your tech industry analyst for Bloomberg Intelligence

0:26:09.520 --> 0:26:10.280
<v Speaker 3>in Hong Kong.

0:26:11.000 --> 0:26:16.000
<v Speaker 10>Apple does have the tendency to keep only a handful

0:26:16.080 --> 0:26:19.520
<v Speaker 10>of supplier in certain components, or sometimes even just keep

0:26:19.560 --> 0:26:23.120
<v Speaker 10>the soul supplier. I think it's better for the control

0:26:23.200 --> 0:26:27.480
<v Speaker 10>the quality and the delivery. In the near term, we

0:26:27.600 --> 0:26:31.080
<v Speaker 10>may not see any major increase in terms of assembler

0:26:31.119 --> 0:26:35.080
<v Speaker 10>But then in certain markets, for example like India, they

0:26:35.320 --> 0:26:40.800
<v Speaker 10>start working with Tata for the iPhone assembly, so if

0:26:40.800 --> 0:26:42.479
<v Speaker 10>they are doing a good job, I mean Tata. If

0:26:42.480 --> 0:26:45.399
<v Speaker 10>they're doing a good job, then hard to tell. But

0:26:45.520 --> 0:26:47.960
<v Speaker 10>so far I think we're still looking at three major

0:26:48.000 --> 0:26:49.679
<v Speaker 10>supplier in the side.

0:26:50.080 --> 0:26:54.000
<v Speaker 3>When it comes to the parts manufacturers, are they at

0:26:54.000 --> 0:26:56.879
<v Speaker 3>a state right now in terms of their production capacity

0:26:56.880 --> 0:26:59.240
<v Speaker 3>where they can meet what you think is going to

0:26:59.280 --> 0:27:01.320
<v Speaker 3>be a little bit of a pickup in demand. Do

0:27:01.359 --> 0:27:03.919
<v Speaker 3>you think that that's probable or we maybe going to

0:27:03.960 --> 0:27:06.960
<v Speaker 3>have a little too much demand and supply is going

0:27:07.000 --> 0:27:08.280
<v Speaker 3>to take a while to catch up.

0:27:08.920 --> 0:27:12.040
<v Speaker 10>I think in terms of capacity, I don't really see

0:27:12.080 --> 0:27:16.400
<v Speaker 10>any major issue given that we're not the overall smartpha

0:27:16.440 --> 0:27:19.359
<v Speaker 10>obviously become a much more mature market as a whole.

0:27:19.920 --> 0:27:24.480
<v Speaker 10>So the capacity issue to some extents is probably more

0:27:24.520 --> 0:27:30.640
<v Speaker 10>about relocation as the supply chain is trying to cope

0:27:30.680 --> 0:27:34.639
<v Speaker 10>with the juopidical tension, so some components supply might be

0:27:34.680 --> 0:27:39.120
<v Speaker 10>forced to relocate. But so far, for the like a camera,

0:27:39.840 --> 0:27:43.040
<v Speaker 10>we don't really see a lot of relocation happening. I

0:27:43.080 --> 0:27:46.720
<v Speaker 10>think component supply are still generally cautious.

0:27:46.240 --> 0:27:50.280
<v Speaker 3>He is Steven saying from a Bloomberg Intelligence, Let's continue

0:27:50.280 --> 0:27:54.080
<v Speaker 3>the conversation on the iPhone sixteen and Apple's supply chain

0:27:54.119 --> 0:27:57.080
<v Speaker 3>across the Asia Pacific. The let's have office with us.

0:27:57.119 --> 0:28:00.480
<v Speaker 3>He as Bloomberg Tech Editor in Hong Kong, along with

0:28:00.600 --> 0:28:04.480
<v Speaker 3>newly Parnell Asia Tech reporter, also based in Hong Kong.

0:28:04.960 --> 0:28:07.320
<v Speaker 3>Good of you guys to join us. Vlad, let me

0:28:07.359 --> 0:28:10.920
<v Speaker 3>begin with you. I want to understand how well prepared

0:28:10.960 --> 0:28:12.240
<v Speaker 3>Apple is for this launch.

0:28:12.760 --> 0:28:15.600
<v Speaker 11>Well, an Apple launch is one of the best orchestrated

0:28:15.680 --> 0:28:18.600
<v Speaker 11>events on the tech calendar. It's actually remarkable. I was

0:28:18.600 --> 0:28:21.480
<v Speaker 11>thinking recently that every September we get a new iPhone,

0:28:21.480 --> 0:28:24.600
<v Speaker 11>we get tens of millions of units distributed and prepared

0:28:24.600 --> 0:28:28.200
<v Speaker 11>across the world. You can never diet Apples preparation. The question,

0:28:28.359 --> 0:28:31.719
<v Speaker 11>to my mind is how well Apple does in selling

0:28:31.760 --> 0:28:34.680
<v Speaker 11>this AI pitch. Like we've just been discussing, how well

0:28:34.880 --> 0:28:37.880
<v Speaker 11>does it translate to consumers. Apple has been the one

0:28:37.920 --> 0:28:41.640
<v Speaker 11>company in the tech industry to take these rather elusive things,

0:28:41.800 --> 0:28:44.719
<v Speaker 11>simplify them, make them relatable to consumers, and make them

0:28:44.760 --> 0:28:47.600
<v Speaker 11>a reason to buy advice. They've done with so many things,

0:28:47.680 --> 0:28:51.520
<v Speaker 11>whether it's making the camera more relatable, video recording people

0:28:51.520 --> 0:28:54.600
<v Speaker 11>who have ditched their actual cameras and replace them with iPhones.

0:28:55.040 --> 0:28:58.400
<v Speaker 11>The real question is it's one for the entire industry.

0:28:58.800 --> 0:29:01.520
<v Speaker 11>How well can Apple sell AI because it will affect

0:29:01.560 --> 0:29:03.160
<v Speaker 11>not just Apple, put the broader.

0:29:02.880 --> 0:29:06.239
<v Speaker 3>Industry newly When you consider AI, this is something that

0:29:06.280 --> 0:29:09.880
<v Speaker 3>Apple obviously has invested a great deal in. How high

0:29:09.880 --> 0:29:10.600
<v Speaker 3>are the stakes?

0:29:11.600 --> 0:29:13.400
<v Speaker 12>I think the stakes are high, and I think what

0:29:13.680 --> 0:29:16.400
<v Speaker 12>I'm anticipating and I think others are looking at, is

0:29:16.960 --> 0:29:22.520
<v Speaker 12>whether sort of easier access to AI tools will really

0:29:22.560 --> 0:29:26.240
<v Speaker 12>start to translate into real world applications. So, in other words,

0:29:26.480 --> 0:29:29.200
<v Speaker 12>we see the sort of revolutions that's being created with

0:29:29.280 --> 0:29:33.280
<v Speaker 12>access to things like chat GPT, which is a sophisticated technology,

0:29:33.360 --> 0:29:36.320
<v Speaker 12>but it's a chat bock where you enter text and

0:29:36.360 --> 0:29:39.720
<v Speaker 12>you get a response. I think if smartphone makers like

0:29:39.760 --> 0:29:42.040
<v Speaker 12>Apple can start to introduce some of those features into

0:29:42.040 --> 0:29:44.200
<v Speaker 12>the device that people already use, so you don't have

0:29:44.240 --> 0:29:45.800
<v Speaker 12>to sit at a computer to use it, or go

0:29:45.880 --> 0:29:48.360
<v Speaker 12>to a special website or open an app, you can

0:29:48.400 --> 0:29:52.160
<v Speaker 12>bring some of these features closer to how people use

0:29:52.200 --> 0:29:55.160
<v Speaker 12>their phones, which are so attached to us throughout the day.

0:29:55.720 --> 0:29:59.080
<v Speaker 12>I think we could see more consumer adoption. It could

0:29:59.120 --> 0:30:01.680
<v Speaker 12>see more real world applications for this kind of nebulous

0:30:01.720 --> 0:30:04.400
<v Speaker 12>technology that people have been talking so much about how

0:30:04.400 --> 0:30:06.840
<v Speaker 12>it's going to change the world. If Apple can show

0:30:06.920 --> 0:30:10.080
<v Speaker 12>some of some of these applications and some of these

0:30:10.160 --> 0:30:12.760
<v Speaker 12>use cases for this technology right on the device, I

0:30:12.800 --> 0:30:14.160
<v Speaker 12>think that would be exciting to see.

0:30:14.560 --> 0:30:16.560
<v Speaker 11>And the interesting thing to my mind is that will

0:30:16.560 --> 0:30:19.560
<v Speaker 11>not translate into an immediate surge in sales. One of

0:30:19.600 --> 0:30:22.360
<v Speaker 11>the fun things what iPhone is that there's a lot

0:30:22.400 --> 0:30:26.000
<v Speaker 11>of peer pressure that happens. So if these AI features

0:30:26.160 --> 0:30:29.240
<v Speaker 11>do find an audience, what will happen is you'll notice

0:30:29.280 --> 0:30:31.880
<v Speaker 11>it in your friends and neighbors and family members using

0:30:31.920 --> 0:30:34.400
<v Speaker 11>these features. They will write better emails all of a sudden,

0:30:34.800 --> 0:30:38.120
<v Speaker 11>and is because they're using the AI making them more

0:30:38.120 --> 0:30:42.600
<v Speaker 11>concise in their messaging. They will send you fun autogenerated

0:30:42.640 --> 0:30:44.920
<v Speaker 11>images and you ask where did you get that from,

0:30:44.960 --> 0:30:47.240
<v Speaker 11>and they will say it's the only on the latest iPhone.

0:30:47.600 --> 0:30:49.880
<v Speaker 11>So one of the issues that Apple was actually faced

0:30:49.880 --> 0:30:52.960
<v Speaker 11>in recent years is the fact that after the first

0:30:53.000 --> 0:30:56.280
<v Speaker 11>surge of people having to upgrade because the annual upgrade cycle,

0:30:56.960 --> 0:30:59.720
<v Speaker 11>sales just kind of drop off during the first half

0:30:59.720 --> 0:31:01.520
<v Speaker 11>of the year. Yeah, app we started to struggle. It's

0:31:01.520 --> 0:31:04.120
<v Speaker 11>had to do discounts and precedented ones in China just

0:31:04.160 --> 0:31:06.440
<v Speaker 11>to keep sales going for the iPhone. And one of

0:31:06.480 --> 0:31:10.080
<v Speaker 11>the fascinating things is the dynamic of people buying the

0:31:10.120 --> 0:31:13.600
<v Speaker 11>iPhones in the last half of the year, then that

0:31:13.920 --> 0:31:16.880
<v Speaker 11>translating into more people being attracted by the AI stuff

0:31:16.920 --> 0:31:19.680
<v Speaker 11>and that potentially lifting sales in the first half of

0:31:19.680 --> 0:31:21.840
<v Speaker 11>the year where Apple has its difficulties.

0:31:21.480 --> 0:31:24.120
<v Speaker 3>Newly, when you look at the part suppliers in the

0:31:24.160 --> 0:31:29.520
<v Speaker 3>Pacific RIM, does this launch do anything for greater diversification

0:31:29.800 --> 0:31:32.160
<v Speaker 3>When you build out something like this, do you want

0:31:32.200 --> 0:31:34.560
<v Speaker 3>to make sure that your supply chain is much more

0:31:34.640 --> 0:31:36.040
<v Speaker 3>robust than it's been in the past.

0:31:36.880 --> 0:31:37.120
<v Speaker 4>Yeah.

0:31:37.160 --> 0:31:39.560
<v Speaker 12>And for some time, you know, Apple has been really

0:31:39.600 --> 0:31:43.720
<v Speaker 12>interested in diversifying its supply chain, particularly in countries like India,

0:31:43.760 --> 0:31:45.479
<v Speaker 12>where I was based before and where we've done some

0:31:45.560 --> 0:31:48.480
<v Speaker 12>great reporting on the advances that India that Apple has

0:31:48.520 --> 0:31:52.680
<v Speaker 12>been making in accelerating this speed with which they can

0:31:52.760 --> 0:31:56.200
<v Speaker 12>create newest versions of the iPhones in India, so it's

0:31:56.240 --> 0:32:00.240
<v Speaker 12>not simply lagging behind when they're made in China for Ekple.

0:32:00.280 --> 0:32:02.360
<v Speaker 12>Now they're getting closer and closer to being able to

0:32:02.400 --> 0:32:07.000
<v Speaker 12>release the very top end new iPhones in India. So,

0:32:07.120 --> 0:32:10.560
<v Speaker 12>for example, you know that that allows them to diversify

0:32:10.600 --> 0:32:13.440
<v Speaker 12>a bit away from the mainland because of the geopolitical

0:32:13.440 --> 0:32:16.280
<v Speaker 12>issues between the US and China, and over the years,

0:32:16.280 --> 0:32:18.280
<v Speaker 12>they've been really trying to build up their network of

0:32:18.360 --> 0:32:23.600
<v Speaker 12>supply of component makers, suppliers and capacity in India and

0:32:23.680 --> 0:32:26.120
<v Speaker 12>so so I think that's something really interesting to watch.

0:32:26.120 --> 0:32:30.120
<v Speaker 12>And of course India is an important increasingly important market

0:32:30.200 --> 0:32:32.800
<v Speaker 12>for actually selling its phones, so they're going to export

0:32:32.800 --> 0:32:34.440
<v Speaker 12>a lot of these from India, but also they want

0:32:34.480 --> 0:32:37.880
<v Speaker 12>to appeal to this one billion plus person economy as.

0:32:37.800 --> 0:32:38.520
<v Speaker 4>Well, glad.

0:32:38.520 --> 0:32:41.040
<v Speaker 3>As I mentioned earlier, much of the hype is focused

0:32:41.080 --> 0:32:45.160
<v Speaker 3>on this AI tool or tools plural with Apple Intelligence.

0:32:45.760 --> 0:32:49.600
<v Speaker 3>When you look at what companies like Samsung or Huawei

0:32:49.640 --> 0:32:52.840
<v Speaker 3>even what they are doing with respect to AI, is

0:32:52.920 --> 0:32:54.760
<v Speaker 3>Apple a little behind the curve?

0:32:55.280 --> 0:32:58.080
<v Speaker 11>I wouldn't say so. I think it's still extremely early days.

0:32:58.080 --> 0:33:00.600
<v Speaker 11>Some of the demos that I've seen from Chinese filmmakers

0:33:00.640 --> 0:33:03.120
<v Speaker 11>are really fascinating. Their compelling one of them is this

0:33:03.280 --> 0:33:07.320
<v Speaker 11>idea of turning AI into an agent. One of the companies, Honor,

0:33:07.360 --> 0:33:09.560
<v Speaker 11>which is a spin off from Huawei. They showed me

0:33:09.600 --> 0:33:13.360
<v Speaker 11>an AI demo where the AI agent went into all

0:33:13.400 --> 0:33:15.760
<v Speaker 11>their apps such as we Chat, pay, Alipay, and it

0:33:15.840 --> 0:33:18.360
<v Speaker 11>pulled out all of the user's pay subscriptions and then

0:33:18.520 --> 0:33:20.400
<v Speaker 11>you could just tell it by voice cancel all my

0:33:20.440 --> 0:33:23.160
<v Speaker 11>pay subscriptions because I'm tired of those. I find that

0:33:23.600 --> 0:33:26.520
<v Speaker 11>a very interesting and very compelling user of AI, just

0:33:26.640 --> 0:33:29.000
<v Speaker 11>simplifying a lot of these processes and kind of the

0:33:29.000 --> 0:33:32.920
<v Speaker 11>fiddly aspects of using a phone and internet services. But

0:33:33.000 --> 0:33:35.720
<v Speaker 11>that is still so early. It's so premature to say

0:33:36.560 --> 0:33:39.480
<v Speaker 11>that this is the decisive or the winning feature, whether

0:33:39.520 --> 0:33:43.000
<v Speaker 11>that's for Chinese manufacturers, whether it's for Samsung, whether it's

0:33:43.040 --> 0:33:45.280
<v Speaker 11>for Apple or even Google. I mean, one of the

0:33:45.280 --> 0:33:48.240
<v Speaker 11>interesting things is that Google advanced the launch of its

0:33:48.280 --> 0:33:51.040
<v Speaker 11>new Pixel phones earlier this year to go straight up

0:33:51.040 --> 0:33:54.000
<v Speaker 11>against the iPhone. And that's precisely because Google believes that

0:33:54.080 --> 0:33:56.800
<v Speaker 11>it has the better AI. But like I say, it's

0:33:56.840 --> 0:33:58.120
<v Speaker 11>still way too early to tell.

0:33:58.400 --> 0:34:01.400
<v Speaker 3>So newly, when we look at Apple products generally, I

0:34:01.440 --> 0:34:03.240
<v Speaker 3>know that they are considered to be kind of a

0:34:03.320 --> 0:34:06.960
<v Speaker 3>luxury item. The price point with this new rollout is

0:34:06.960 --> 0:34:09.360
<v Speaker 3>probably going to be high relative to some of the

0:34:09.400 --> 0:34:13.399
<v Speaker 3>other smartphones in the market, whether it's China or India.

0:34:13.560 --> 0:34:15.239
<v Speaker 3>Is there going to be appetite do you think for

0:34:15.280 --> 0:34:19.240
<v Speaker 3>the market to kind of support what Apple has aspirationally

0:34:19.280 --> 0:34:21.280
<v Speaker 3>in terms of total units sold.

0:34:21.640 --> 0:34:24.959
<v Speaker 12>Well, we've seen in China actually that they've been losing

0:34:25.080 --> 0:34:27.840
<v Speaker 12>market share with the new Huawei device, which is a

0:34:27.880 --> 0:34:32.440
<v Speaker 12>direct competitor the May sixty, Huawei's high end smartphone we

0:34:32.520 --> 0:34:36.040
<v Speaker 12>see Apple. You know, China is a huge market for

0:34:36.080 --> 0:34:39.040
<v Speaker 12>Apple for selling iPhones. I think there's still appetite there,

0:34:39.120 --> 0:34:42.360
<v Speaker 12>but certainly they've come under fresh challenges from Huawei and

0:34:42.400 --> 0:34:45.520
<v Speaker 12>other makers there. And then in India, also a massive market.

0:34:45.960 --> 0:34:48.040
<v Speaker 12>For a long time, they've had a tiny market share

0:34:48.040 --> 0:34:52.520
<v Speaker 12>in India, primarily because the device is so expensive in

0:34:52.560 --> 0:34:55.560
<v Speaker 12>a market where consumers have less purchasing power. But they

0:34:55.680 --> 0:34:58.200
<v Speaker 12>have made advances in India over the years, in part

0:34:58.239 --> 0:35:01.320
<v Speaker 12>because by manufacturing the devices in India, the taxes are lower,

0:35:01.360 --> 0:35:03.719
<v Speaker 12>so they can bring the price down. And you know,

0:35:03.719 --> 0:35:06.359
<v Speaker 12>there's been some interesting advancements as well on the retail front,

0:35:06.400 --> 0:35:09.680
<v Speaker 12>with Apple last year opening its first Apple stores ever

0:35:09.760 --> 0:35:12.080
<v Speaker 12>in India. And Tim Cook visiting the country last year.

0:35:12.120 --> 0:35:15.000
<v Speaker 12>That helps with branding, and when you have actual shops

0:35:15.040 --> 0:35:16.879
<v Speaker 12>people can go into and see how the devices work,

0:35:16.960 --> 0:35:18.680
<v Speaker 12>that that's been a boost.

0:35:18.360 --> 0:35:18.839
<v Speaker 9>For them too.

0:35:19.120 --> 0:35:20.840
<v Speaker 12>So I think certainly in India, and they have, of

0:35:20.880 --> 0:35:24.799
<v Speaker 12>course a wider variety of devices, the less expensive ones

0:35:24.800 --> 0:35:26.759
<v Speaker 12>in addition to the newest ones coming out, So I

0:35:26.760 --> 0:35:29.880
<v Speaker 12>think that they're quite bullish on India. So yeah, China,

0:35:30.360 --> 0:35:33.120
<v Speaker 12>you know, maybe growing pressure from Huawei and other competitors,

0:35:33.120 --> 0:35:35.600
<v Speaker 12>but India, I think, starting from a slower base, a

0:35:35.640 --> 0:35:37.359
<v Speaker 12>lot of room to expand, and I think they're pretty

0:35:37.400 --> 0:35:38.920
<v Speaker 12>excited about India.

0:35:39.040 --> 0:35:41.719
<v Speaker 11>And Apple really might need India because Huiwei scheduled an

0:35:41.760 --> 0:35:45.040
<v Speaker 11>event the day after the iPhone event. It's literally hours

0:35:45.080 --> 0:35:47.640
<v Speaker 11>after our reporting shows that it's going to be the

0:35:47.640 --> 0:35:51.560
<v Speaker 11>world's first commercial smartphone with two photo folds in it.

0:35:51.560 --> 0:35:54.439
<v Speaker 11>It's going to be groundbreaking device. Huiawe is really making

0:35:54.440 --> 0:35:56.399
<v Speaker 11>a push. And an interesting thing is that Apple fell

0:35:56.440 --> 0:35:58.640
<v Speaker 11>out of the top five in China in the June quarter.

0:35:59.040 --> 0:36:01.160
<v Speaker 11>It has a real chat lynch, as Newla says, in

0:36:01.160 --> 0:36:03.800
<v Speaker 11>one of his biggest markets. So it's going to need India.

0:36:03.840 --> 0:36:06.160
<v Speaker 11>It's going to need to remain strong in the US,

0:36:06.360 --> 0:36:08.360
<v Speaker 11>and again it all goes back to AI. Just like

0:36:08.360 --> 0:36:10.359
<v Speaker 11>with and Vidia and all the other companies that we cover,

0:36:10.640 --> 0:36:13.440
<v Speaker 11>AI is a real critical thing. And I also talk

0:36:13.520 --> 0:36:16.120
<v Speaker 11>to another one of the Chinese muffle manufacturers this past

0:36:16.120 --> 0:36:18.040
<v Speaker 11>week and I asked him, do you have a plan

0:36:18.160 --> 0:36:20.960
<v Speaker 11>B if consumers don't respond well to AI? And the

0:36:21.040 --> 0:36:21.879
<v Speaker 11>also well just know.

0:36:22.400 --> 0:36:25.840
<v Speaker 3>Newly Pernell is Asia Tech reporter. He's based in Hong Kong,

0:36:25.960 --> 0:36:30.400
<v Speaker 3>and Vladsavov is Bloomberg Tech editor, also joining us from

0:36:30.400 --> 0:36:32.959
<v Speaker 3>Hong Kong. Thanks so much to both of you for

0:36:33.239 --> 0:36:35.840
<v Speaker 3>helping us set up the launch of the iPhone sixteen

0:36:35.960 --> 0:36:38.960
<v Speaker 3>and understanding some of the ramifications for the parts suppliers

0:36:39.360 --> 0:36:42.000
<v Speaker 3>in the Asia Pacific. I'm Doug Krisner. You can join

0:36:42.040 --> 0:36:45.400
<v Speaker 3>Brian Curtis and myself weekdays here for Bloomberg Daybreak Asia

0:36:45.719 --> 0:36:49.239
<v Speaker 3>beginning at eight am in Hong Kong eight pm on

0:36:49.360 --> 0:36:50.000
<v Speaker 3>Wall Street.

0:36:50.400 --> 0:36:53.680
<v Speaker 2>John, Thanks Doug, and that does it for this edition

0:36:53.680 --> 0:36:56.919
<v Speaker 2>at Bloomberg day Break Weekend. Join us again Monday morning

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<v Speaker 2>at five am Long Street time for the latest on

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<v Speaker 2>markets overseas. In the news you need to start your day,

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<v Speaker 2>I'm John Tucker. Stay with us top stories and global

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<v Speaker 2>business headlines aren't coming up right now.