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But we appreciate you guys, But we're gonna 0:01:33.560 --> 0:01:36.600 get right into it. It's a second week, second episode, 0:01:37.280 --> 0:01:38.320 So Troy when we started. 0:01:38.240 --> 0:01:40.200 Let's start at the end, let's started to propose, and 0:01:40.240 --> 0:01:43.679 then the government shutdown, the longest shut down in the 0:01:43.720 --> 0:01:46.520 history of the United the United States, thirty five days, 0:01:47.360 --> 0:01:52.200 eight hundred thousand federal workers without pay, lost to paychecks. 0:01:53.320 --> 0:01:53.600 It was. 0:01:53.680 --> 0:01:56.360 It was a terrible story, just the testimony to hear 0:01:56.440 --> 0:01:59.880 some of some of these federal workers losing out on 0:02:00.720 --> 0:02:02.760 the fact that they couldn't pay bills, the fact that 0:02:02.800 --> 0:02:07.360 they couldn't afford food. I mean, you saw these stories, 0:02:07.400 --> 0:02:10.160 countless stories on the news in the recent weeks, and 0:02:11.440 --> 0:02:14.280 it rose our attention as to something that we've heard before. 0:02:15.080 --> 0:02:17.840 And that was one of the lines that jay Z. 0:02:17.800 --> 0:02:22.320 Said, in anticipation for precipitation, staped chicks for a rainy day, 0:02:23.880 --> 0:02:26.239 and that rainy day could be anything. It could be 0:02:26.320 --> 0:02:29.560 a government shut down, it could be a loss of 0:02:29.560 --> 0:02:32.640 a job, it could be a death in a family. 0:02:33.560 --> 0:02:36.080 So those rainy days we have to prepare for. And 0:02:36.240 --> 0:02:39.600 what better way to talk about that than you know, 0:02:40.400 --> 0:02:43.959 with our financial advisor about that what things we could 0:02:43.960 --> 0:02:46.160 put in place to plan for these rainy days. 0:02:46.240 --> 0:02:47.800 Yeah, and that's a real world example. 0:02:47.960 --> 0:02:51.720 Like you said that, jay Z's line is it's classic 0:02:51.800 --> 0:02:53.640 for a few different reasons. But I know we quote 0:02:53.680 --> 0:02:55.440 jay Z a lot, but he says a lot of 0:02:55.440 --> 0:02:57.080 good things if you actually take the time to listen. 0:02:57.080 --> 0:03:00.639 When he said in anticipation for precipitations, chips for a 0:03:00.680 --> 0:03:03.280 rainy day, what he's really saying is that you got 0:03:03.280 --> 0:03:05.440 to put some money away, right at the end of 0:03:05.480 --> 0:03:07.760 the day, You got to put some money away in 0:03:07.840 --> 0:03:10.240 case of these type of situations. But it really highlights 0:03:10.240 --> 0:03:12.360 a broad a point where a lot a lot of people, 0:03:12.480 --> 0:03:16.200 unfortunately in America, you know, live paycheck to paycheck, right, 0:03:16.600 --> 0:03:19.800 So what happens that the danger in that is that 0:03:20.680 --> 0:03:24.720 when that paycheck stops, you're screwed, right, for lack of 0:03:24.760 --> 0:03:26.440 a better word. So you know, you saw a lot 0:03:26.480 --> 0:03:31.200 of government employees on food lines and they couldn't eat properly. 0:03:31.320 --> 0:03:33.799 You know, they was, they couldn't pay their rent, they 0:03:33.840 --> 0:03:36.400 couldn't do anything. And that really comes down to that 0:03:36.480 --> 0:03:40.200 they didn't have money saved, right. And one of the things, 0:03:40.200 --> 0:03:41.720 you know, it's hard to save money if you live 0:03:41.760 --> 0:03:44.160 paycheck to paycheck because the money that you get is 0:03:44.200 --> 0:03:46.560 the money that you're spending, right, So how do you 0:03:46.600 --> 0:03:50.280 ever save money if you don't have enough money to 0:03:50.320 --> 0:03:52.200 actually save and it's. 0:03:52.000 --> 0:03:54.720 No fault of their own right. A lot of Americans 0:03:54.720 --> 0:03:55.440 are in that position. 0:03:55.520 --> 0:03:58.760 Well, we can't say that because each individual situation is different. 0:03:59.080 --> 0:04:01.720 Sometimes it is some as fall right, Sometimes it's not 0:04:01.760 --> 0:04:04.640 there fora sometimes it is therefore, because you know, you 0:04:04.720 --> 0:04:08.480 might spend money on frivolous things, or you might not 0:04:08.960 --> 0:04:11.400 you know, pay yourself first, you might not budget. 0:04:11.480 --> 0:04:13.480 So can't we can't just say that. 0:04:13.880 --> 0:04:14.960 I'm not saying in that term. 0:04:14.960 --> 0:04:18.880 I'm saying in terms of they did a job right, 0:04:18.880 --> 0:04:22.839 they worked through this shutdown and did not get paid 0:04:22.839 --> 0:04:23.080 for them. 0:04:23.120 --> 0:04:25.680 The government shutdowns is a lesson in the government shutdown, 0:04:25.720 --> 0:04:30.840 so because you can't rely on anything really right. So 0:04:30.880 --> 0:04:33.200 the government shutdown was something that was just in the news. 0:04:33.440 --> 0:04:36.000 But people lose their jobs every day for a variety 0:04:36.000 --> 0:04:39.520 of different reasons, and so that that could be their 0:04:39.560 --> 0:04:42.200 government shutdown. This was just something that affected a lot 0:04:42.240 --> 0:04:47.279 of people. But it speaks to a broader sense of 0:04:47.720 --> 0:04:50.520 being prepared, right, because this is something that could happen 0:04:50.600 --> 0:04:53.280 to anybody, whether you're a government employee or not. 0:04:53.640 --> 0:04:56.320 Especially in one of the lessons that obviously we just 0:04:56.320 --> 0:04:59.240 said prepare for that rainy day, but also having one 0:04:59.279 --> 0:04:59.920 stream of cash. 0:05:00.080 --> 0:05:02.280 Well, right, once that one stream is. 0:05:02.240 --> 0:05:04.320 Done exactly, that's that's yeah, exactly. 0:05:04.360 --> 0:05:05.839 So that's one of the one of the books that 0:05:05.839 --> 0:05:07.760 one of the first finance books that I read when 0:05:07.800 --> 0:05:09.960 I was probably like eighteen years old, was multiple streams 0:05:09.960 --> 0:05:12.520 of income. And really what the book was talking about 0:05:12.600 --> 0:05:15.159 was having multiple streams of income, right for just this reason. 0:05:15.200 --> 0:05:17.520 They say the average million that has between I think 0:05:17.600 --> 0:05:22.680 four to seven streams of income because they understand that 0:05:23.160 --> 0:05:25.680 if one thing falls apart, they need something else to 0:05:25.720 --> 0:05:26.240 fall back on. 0:05:26.560 --> 0:05:26.960 Correct. 0:05:27.000 --> 0:05:30.320 So yeah, there's a lot of different lessons that you know, 0:05:30.400 --> 0:05:34.320 we can learn from in this unfortunate situation for government shutdown. 0:05:34.320 --> 0:05:37.360 And another thing to point out is that unfortunately, you know, 0:05:37.680 --> 0:05:42.839 a lot of these workers were African American, right, Yeah, 0:05:42.920 --> 0:05:49.400 And it highlights even a broader problem in the country, 0:05:49.400 --> 0:05:50.320 which is the wealth gap. 0:05:50.880 --> 0:05:51.040 Right. 0:05:51.080 --> 0:05:52.520 So we talked about the way I talked about the 0:05:52.520 --> 0:05:54.839 wealth gap before, but I don't think a lot of 0:05:54.880 --> 0:05:57.560 people don't fully understand how bad the wealth gap is. 0:05:57.600 --> 0:05:59.880 So we have country like in a sense, it's like, 0:06:00.080 --> 0:06:03.080 let's yes, people are living to paycheck to paycheck, but 0:06:03.400 --> 0:06:05.240 let's start dealing with some of the root causes. Why 0:06:05.279 --> 0:06:06.679 are we living paycheck to paycheck? 0:06:07.400 --> 0:06:07.679 Right? 0:06:07.880 --> 0:06:11.520 So, the New York Times had an article where they 0:06:11.560 --> 0:06:16.279 had a few research study that showed the average black 0:06:16.520 --> 0:06:22.480 families networth or seventeen hundred dollars, the average Latino family 0:06:22.520 --> 0:06:26.960 networth was nineteen hundred dollars, and the average white families 0:06:27.000 --> 0:06:29.160 networth was one hundred and sixteen thousand. 0:06:29.200 --> 0:06:31.560 But even in the statement, I remember you telling me 0:06:31.600 --> 0:06:33.840 this over the summer, and I was even I was 0:06:33.839 --> 0:06:34.320 a bit cof you. 0:06:34.520 --> 0:06:35.800 I was taking them back, and then when. 0:06:35.640 --> 0:06:39.320 I thought about it, I'm like, oh, okay, wait, somebody's 0:06:39.400 --> 0:06:42.919 net worth is more than somebody's rent or less than 0:06:42.960 --> 0:06:43.560 somebody's rent. 0:06:43.560 --> 0:06:44.760 It was like, uh huh. 0:06:44.839 --> 0:06:47.440 But to understand it is to understand what networth is 0:06:47.480 --> 0:06:50.040 and what goes into that and how that's even accumulated. 0:06:50.120 --> 0:06:53.240 Yeah, so networth, Yeah, networth is assets minus liabilities. 0:06:53.400 --> 0:06:54.040 That's what it is. Right. 0:06:54.080 --> 0:06:55.960 So a lot of time we hear like celebrity networths, 0:06:55.960 --> 0:06:58.880 And you said, like, people might see a celebrity and 0:06:58.920 --> 0:07:01.520 that networth is ten million dollars, right, but they think 0:07:01.560 --> 0:07:03.200 that that person has ten million dollars. 0:07:03.240 --> 0:07:05.720 In the fact, we heard we heard Charlotte Matne say, look, 0:07:05.920 --> 0:07:08.600 I go to a celebritynetwork dot com and it says 0:07:08.600 --> 0:07:11.040 I'm working. He said, I'm worth twenty one million. I 0:07:11.080 --> 0:07:14.000 do not have twenty million dollars exactly. 0:07:14.040 --> 0:07:17.280 So networth is your assets minus your liabilities. Your assets 0:07:17.360 --> 0:07:21.440 is something like your home, if you have investments, retirement, 0:07:21.480 --> 0:07:23.680 that's an asset, right. Your liability is something that you're 0:07:23.680 --> 0:07:25.840 spending money on, so your debt, so if you have 0:07:25.920 --> 0:07:28.920 credit card debt, your mortgage, all that stuff. So a 0:07:28.960 --> 0:07:32.000 lot of times people have negative networks, right because if 0:07:32.040 --> 0:07:34.360 you have if you have one thousand dollars in savers 0:07:34.360 --> 0:07:36.480 and you got five thousand dollars in credit card debt, 0:07:36.520 --> 0:07:40.119 now you have a negative networth for four thousand dollars, right, right, 0:07:40.480 --> 0:07:42.920 So that's what it comes down to. That's what that's 0:07:42.920 --> 0:07:45.960 how they measure networths in America. The reason why there 0:07:46.000 --> 0:07:47.960 is a lot of different reasons why the wealth gapage. 0:07:48.000 --> 0:07:51.200 So that number again one hundred and sixteen thousand to 0:07:51.240 --> 0:07:55.280 sixteen hundred, you said seventeen hundred, seventeen hundred, So that 0:07:55.480 --> 0:07:56.440 huge disparity. 0:07:56.640 --> 0:07:59.080 Well, the interesting the interesting thing about that is that 0:07:59.560 --> 0:08:04.520 the wealth gap now in America is actually larger than 0:08:04.560 --> 0:08:08.520 it was in nineteen ninety in South Africa. So for 0:08:08.560 --> 0:08:11.360 people that don't fully understand the history behind that, South 0:08:11.360 --> 0:08:14.760 Africa used to have a political system called apartheid, right, 0:08:14.960 --> 0:08:22.560 and apartheid was legal discrimination based on race, whereas if 0:08:22.600 --> 0:08:25.640 you were black, you wasn't allowed to own a home, 0:08:26.360 --> 0:08:29.120 you wasn't allowed to start a business, you wasn't allowed 0:08:29.120 --> 0:08:31.600 to have a farm. So they was legally it was 0:08:31.640 --> 0:08:33.640 illegal discrimination. 0:08:34.559 --> 0:08:36.760 That it was legal, and we've seen similar things like 0:08:36.800 --> 0:08:37.520 that here, but. 0:08:37.960 --> 0:08:40.840 Yeah, but that was legal. Like a lot of things 0:08:40.880 --> 0:08:46.400 that were done here were under the veil of laws 0:08:46.440 --> 0:08:49.360 put in place but to make it harder and they 0:08:49.440 --> 0:08:53.160 kind of masket. But South Africa that they had no apology, 0:08:53.240 --> 0:08:56.360 like this is what we're going with. So the wealth 0:08:56.360 --> 0:09:00.520 gap is worse now than it was in nineteen ninety 0:09:00.559 --> 0:09:03.760 in South Africa. That says a lot, right, So I 0:09:03.800 --> 0:09:07.840 don't think people fully understand the ramifications of that. But 0:09:08.160 --> 0:09:10.720 one of the real world effects is what we see 0:09:10.760 --> 0:09:13.600 the government workers. Right, So these a lot of times 0:09:13.600 --> 0:09:16.680 we have negative network so we have very small networks. 0:09:16.679 --> 0:09:19.440 So when we're putting these situations where we lose our job, 0:09:20.600 --> 0:09:23.480 it's a crisis. One week can make it a crisis 0:09:23.679 --> 0:09:26.840 one month, you can mipe be on the street. That's real, 0:09:27.160 --> 0:09:28.719 you know what. So this is something that we talk 0:09:28.720 --> 0:09:32.880 about saving, investing, pay yourself first. It's not just something 0:09:32.920 --> 0:09:36.040 that we just talk about. This is something that it 0:09:36.200 --> 0:09:38.920 really matters in real world scenario and a couple of 0:09:38.920 --> 0:09:40.800 different factors how people Because people a lot of times 0:09:40.840 --> 0:09:43.080 they say like, well, what makes up a person's network, 0:09:43.280 --> 0:09:44.680 or like how do you determine the net worth? 0:09:44.840 --> 0:09:47.640 Well, the number one way is home equity. 0:09:47.760 --> 0:09:50.000 Well, so there's a few different ways, but there's three 0:09:50.040 --> 0:09:53.120 ways for the average America. There's three ways that a 0:09:53.200 --> 0:09:56.000 person will measure them network or what makes up a 0:09:56.000 --> 0:10:00.400 person's network, and that's home value, right, And that's also 0:10:00.520 --> 0:10:04.520 retirement accounts because that's so most people their investments that 0:10:04.520 --> 0:10:06.560 they have is in a retirement account like a four 0:10:06.600 --> 0:10:09.720 to one kit at a job. And then it's inheritance 0:10:09.760 --> 0:10:14.960 that they might get from passing a relative or parent 0:10:15.200 --> 0:10:18.520 whoever leaves them inheritance. So the problem in our community, 0:10:18.559 --> 0:10:21.640 African American community, black community, whatever you want to call it, 0:10:21.679 --> 0:10:24.400 is that we lack in all three right, A lot 0:10:24.400 --> 0:10:26.640 of times we don't own the place that we live in. 0:10:26.720 --> 0:10:29.080 So we're renting, so we can never have that as 0:10:29.080 --> 0:10:30.600 a value. 0:10:30.679 --> 0:10:34.600 We don't fully fund or don't fully understand our retirement, 0:10:34.640 --> 0:10:36.720 so we don't put enough money into that, so later 0:10:36.800 --> 0:10:40.120 on down your line, you don't have a nest egg 0:10:40.240 --> 0:10:44.920 saved to your retirement. And the biggest way, the most 0:10:44.920 --> 0:10:47.120 effective way to leave an inheritance is life insurance. A 0:10:47.160 --> 0:10:50.160 lot of times we don't have insurance, right, so not 0:10:50.200 --> 0:10:52.559 only when we die, are we not leaving somebody monny, 0:10:52.600 --> 0:10:54.679 but we're leaving them debt they actually have to pay, 0:10:54.720 --> 0:10:57.400 so it's actually hurting them when we die. And you 0:10:57.440 --> 0:11:01.360 got to go to your religious organization and asks people 0:11:01.360 --> 0:11:05.520 to donate and do different things. So that's three ways 0:11:05.600 --> 0:11:10.679 right there that we fall behind and that that affects us. 0:11:10.760 --> 0:11:13.520 As far as talking about the network, so all of 0:11:13.559 --> 0:11:16.360 it ties in. All of this stuff ties in. We 0:11:16.360 --> 0:11:17.480 talk about a lot of that. We're going to talk 0:11:17.480 --> 0:11:20.280 about a different suff on this podcast as the weeks 0:11:20.280 --> 0:11:23.360 goes on, and even as this episode goes on, but 0:11:24.040 --> 0:11:27.520 it's important to talk about real world situations and real 0:11:27.559 --> 0:11:30.480 world problems that affect the average person, not just a 0:11:30.520 --> 0:11:33.160 celebrity or not just you know, a CEO of a company. 0:11:33.160 --> 0:11:37.720 But the average working people, because that's the majority of 0:11:37.760 --> 0:11:40.760 the people, right. So these are real world problems that 0:11:40.880 --> 0:11:43.680 are affecting us, affecting our community, and affecting the world. 0:11:43.720 --> 0:11:45.840 Not just our communities, it's affecting the whole nation. So 0:11:45.880 --> 0:11:50.120 the wealth gap is something that should concern everybody, whether 0:11:50.160 --> 0:11:52.000 you're a black cousin. I want to get this clear too, 0:11:52.040 --> 0:11:55.840 because the message of financial literacy is for the whole world, 0:11:55.960 --> 0:11:58.120 is for mankind, right. It's not limited to one race 0:11:58.160 --> 0:12:01.600 of people, but the struggles of any race of people 0:12:01.720 --> 0:12:06.640 should affect every race of people, right, So the struggles 0:12:06.640 --> 0:12:10.200 of black people in America is bigger than just black 0:12:10.240 --> 0:12:14.120 people's problem. It spills over into every other community, so 0:12:14.120 --> 0:12:20.240 it's everybody's. Everybody should be alarmed by this statistic, and 0:12:20.480 --> 0:12:25.559 everybody needs to play a part and improving the conditions. 0:12:25.559 --> 0:12:27.920 And a lot of it starts with education, that's true. 0:12:27.960 --> 0:12:29.760 A lot of it starts with education. So even like 0:12:29.800 --> 0:12:32.000 teaching with the kids with the school and learning about 0:12:32.000 --> 0:12:33.920 finances and learning about what the four to one k 0:12:34.080 --> 0:12:35.960 is and learning, a lot of this stuff starts with education. 0:12:36.040 --> 0:12:38.880 So that's why we're here as well. The properly as. 0:12:38.960 --> 0:12:40.800 I remember one of the most important lessons you did 0:12:41.040 --> 0:12:45.080 with our summer program was you talked about the federal 0:12:45.120 --> 0:12:48.079 spending and you saw how much we spent on defense 0:12:48.320 --> 0:12:50.480 and how much we spend on education. And I think 0:12:50.520 --> 0:12:52.840 you pose a question, what would it look like if 0:12:52.840 --> 0:12:54.800 the roles were reversed, right, what if we spent more 0:12:54.800 --> 0:12:55.320 on education. 0:12:55.800 --> 0:12:58.680 Well, we spend like thirty percent of the budget something. 0:12:59.360 --> 0:13:02.440 Don't quote me this around that like thirty percent of 0:13:03.000 --> 0:13:06.680 the budget the national budget goes to defense, the military, 0:13:06.880 --> 0:13:09.920 were like four percent goes to education. 0:13:09.760 --> 0:13:10.440 Is even less. 0:13:10.800 --> 0:13:15.120 So it's like, okay, what you know. That's a that's 0:13:15.240 --> 0:13:21.080 that's telling right there. We spend thirty on protecting I 0:13:21.120 --> 0:13:23.720 guess you want to call it protecting our borders and 0:13:24.080 --> 0:13:27.000 fighting wars overseas and the military and the Navy. You 0:13:27.000 --> 0:13:32.120 know it's important, but we spend four percent on education. 0:13:33.280 --> 0:13:36.719 Yeah, telling, right, And so like when our students saw that, 0:13:37.080 --> 0:13:39.840 they were like dumbfounded by it. But I said, and 0:13:39.880 --> 0:13:41.400 I think this is one of the messages we conveyed 0:13:41.440 --> 0:13:43.880 to them. It's like, look, if you want to see 0:13:43.920 --> 0:13:45.920 these things change, then you got to fight for these things. 0:13:45.920 --> 0:13:47.720 We're going to fight for them. But you're the next generation. 0:13:47.760 --> 0:13:50.640 You gotta fight for them as well. So that's important, man. 0:13:50.720 --> 0:13:54.360 Yeah, all right, so yeah, so that right, okay, so yeah, 0:13:54.400 --> 0:13:56.120 that's the government shutdown. 0:13:56.600 --> 0:13:56.880 Yeah. 0:13:56.920 --> 0:14:00.800 So it's very interesting that the shutdown has has ended 0:14:01.280 --> 0:14:04.520 at this time of the year because you know, it 0:14:04.679 --> 0:14:05.240 is a. 0:14:05.200 --> 0:14:06.160 Busy travel time. 0:14:06.840 --> 0:14:10.920 The busiest airport in the country, Hartfield Jackson in Atlanta 0:14:11.600 --> 0:14:15.319 saw workers calling out at an all time rate. Right, 0:14:15.320 --> 0:14:17.440 these these people were furloughed, they were working without pay. 0:14:18.280 --> 0:14:22.160 I think ten percent of the TSA called out, which, 0:14:22.480 --> 0:14:24.840 in turn, right, you're fighting for national security or you 0:14:24.840 --> 0:14:27.640 don't want to open the government until you have money 0:14:27.680 --> 0:14:30.640 for a wall, but the people who work at your 0:14:30.640 --> 0:14:33.520 airports are calling out, which is a national security emergency 0:14:33.560 --> 0:14:34.080 in itself. 0:14:35.360 --> 0:14:39.160 So I can imagine what the mayor of Atlanta. 0:14:39.080 --> 0:14:42.720 Who who is the mayor of the obviously the city 0:14:43.160 --> 0:14:45.640 with the largest airport, what she's thinking at a time 0:14:45.680 --> 0:14:47.600 like this when she has a huge event that's about 0:14:47.600 --> 0:14:51.320 to happen in her city in the next week or so. 0:14:51.320 --> 0:14:56.240 So with that, you know, so we're going to super Bowl, 0:14:56.240 --> 0:14:59.200 we don't we don't talk about the super Bowl. 0:14:58.600 --> 0:15:01.440 Before we start talking some super Bowl. Let's just get 0:15:01.440 --> 0:15:03.320 this clear. We're not taking a stance on super Bowl 0:15:03.360 --> 0:15:05.640 either way. If you choose to watch the super Bowl, 0:15:05.800 --> 0:15:07.600 not no problem with that. If you choose not to 0:15:07.640 --> 0:15:09.240 watch the super Bowl, have no problem with that. We're 0:15:09.280 --> 0:15:12.400 not endorsing the super Bowl or we're not even bashing. 0:15:12.160 --> 0:15:14.080 The super Bowl. Everybody has a right to do what 0:15:14.120 --> 0:15:16.920 they want and to make their own decisions. I know 0:15:17.000 --> 0:15:18.800 that's you know, that's a hot topic right now with 0:15:19.120 --> 0:15:21.600 Colin Kaepernick. Can you know, of course we support. 0:15:21.280 --> 0:15:25.880 Him, But like all things in life, we can learn 0:15:26.000 --> 0:15:29.360 from the business side of what's going on in the 0:15:29.400 --> 0:15:33.560 super Bowl. And one of the biggest aspects of the super. 0:15:33.320 --> 0:15:35.720 Bowl outside of the game, outside. 0:15:35.320 --> 0:15:37.040 Of the game is super Bowl ads. 0:15:37.120 --> 0:15:40.680 Yes, right, So yeah, let's talk about that because marketing 0:15:40.760 --> 0:15:44.160 is something that I always had a passion for and 0:15:44.200 --> 0:15:47.800 I think that business, any business that you're in, marketing 0:15:47.880 --> 0:15:50.360 is important plays a part no matter what you're doing, 0:15:50.400 --> 0:15:52.040 you have to find a way to market yourself and 0:15:52.040 --> 0:15:54.200 there's a lot of different ways that you can market yourself. 0:15:54.600 --> 0:15:59.040 But studying the Super Bowl marketing is an interesting case study. 0:15:59.120 --> 0:16:01.479 Yeah, when we looked at it, it was pretty astonishing. 0:16:02.000 --> 0:16:03.920 We saw a few things and we're going to get 0:16:03.920 --> 0:16:07.280 into that of how marketing is changing and how it 0:16:07.400 --> 0:16:10.800 looks on a large scale. So the Super Bowl obviously 0:16:11.080 --> 0:16:15.120 is the most watched single sporting event in the United States. 0:16:15.960 --> 0:16:18.840 Last year it average one hundred and thirteen million viewers, 0:16:19.360 --> 0:16:22.320 I think, which was actually a dcline from twenty sixteen 0:16:22.320 --> 0:16:23.920 when they had one hundred and fourteen million, which was 0:16:24.440 --> 0:16:26.560 an all time record. I think the Patriots versus Seahawks 0:16:26.600 --> 0:16:29.040 was the game, but one hundred and thirteen million viewers. 0:16:29.040 --> 0:16:32.920 So obviously, marketing teams and firms know that this is 0:16:32.960 --> 0:16:35.120 the time where we can get the largest amount of 0:16:35.120 --> 0:16:38.760 people concentrated on one thing. It's a live event, which 0:16:38.800 --> 0:16:40.360 means you can't fast forward through it. 0:16:40.360 --> 0:16:41.920 So you have to sit through the commercials. 0:16:42.360 --> 0:16:46.240 So what has happened over time is people have spent 0:16:46.400 --> 0:16:49.840 large amounts of money to get their ads on during 0:16:49.880 --> 0:16:53.440 the commercial breaks of the Super Bowl. In two thousand, 0:16:53.640 --> 0:16:56.840 the average costs for Super Bowl commercial was two million dollars. 0:16:57.200 --> 0:16:59.920 Right last year, the commercials were going for five point five. 0:17:00.000 --> 0:17:03.800 Million sixty seconds thirty thirty for a thirty second clip. 0:17:03.600 --> 0:17:06.359 So five all right, So five point five million for 0:17:06.440 --> 0:17:11.480 a thirty second. 0:17:10.000 --> 0:17:12.840 And not that that doesn't include the cost of making 0:17:12.840 --> 0:17:16.120 the ad. So sometimes you have these over the top 0:17:16.160 --> 0:17:21.240 commercials with movie stars and all types of explosives and stunts. 0:17:22.119 --> 0:17:24.200 On top of paying those people, you got to pay 0:17:24.400 --> 0:17:26.120 just to put it on TV networks. 0:17:26.600 --> 0:17:28.120 Okay, so is it worth it? 0:17:29.000 --> 0:17:30.800 Let's see so we can we can talk about a 0:17:30.800 --> 0:17:34.600 few companies that have done this model, and yeah, it 0:17:34.640 --> 0:17:38.080 has worked for some of them. I obviously Budweiser's has 0:17:38.119 --> 0:17:40.720 been doing this for multiple of years. 0:17:40.720 --> 0:17:42.320 They're probably the king of the two book commercials. 0:17:42.359 --> 0:17:45.080 I think this year they bought eight slots sor right, 0:17:45.119 --> 0:17:47.280 So if they bought eight slots and five five million 0:17:47.280 --> 0:17:49.960 you talking about forty million dollars just on commercials. The 0:17:50.040 --> 0:17:54.000 reeols will be doing their same thing. So those companies 0:17:54.280 --> 0:17:56.520 obviously household names, we know them. 0:17:56.760 --> 0:17:58.520 Then you have companies like. 0:17:58.520 --> 0:18:01.160 Go Daddy, game changer. 0:18:01.640 --> 0:18:03.640 You want to talk about Daddy a little bit game changer. 0:18:03.760 --> 0:18:05.119 So yeah, so Go Daddy. 0:18:06.440 --> 0:18:10.840 Go Daddy probably has the one of the best marketing 0:18:10.960 --> 0:18:12.520 campaign for Super Bowl history. 0:18:12.640 --> 0:18:15.880 Right when they've been hit a miss, they started with they. 0:18:15.840 --> 0:18:19.880 Hit Okay, So go Daddy's interesting for a few different levels, right, 0:18:19.880 --> 0:18:25.400 because before Super Bowl, at least I didn't know what. 0:18:25.320 --> 0:18:26.440 Go Daddy was right. 0:18:26.520 --> 0:18:28.680 I think they started their first Super Bowl add in 0:18:28.680 --> 0:18:34.200 two thousand and three overnight. Everybody knew who they were, 0:18:34.480 --> 0:18:36.639 so anybody that's not familiar with Go Daddy there. They 0:18:36.680 --> 0:18:40.359 host websites, so they had an add in two thousand 0:18:40.359 --> 0:18:46.880 and five that was banned. At least half of it 0:18:46.920 --> 0:18:49.000 was banned. Pretty much it was. 0:18:50.600 --> 0:18:52.800 This episode is brought to you by P ANDC Bank. 0:18:53.200 --> 0:18:55.960 A lot of people think podcasts about work are boring, 0:18:56.200 --> 0:18:59.960 and sure they definitely can be, but understanding of professional 0:19:00.119 --> 0:19:03.359 routine shows us how they achieve their success little by little, 0:19:03.760 --> 0:19:07.400 day after day. 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