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Speaker 1: Hey, this is Annie and SMITHA. I hope for stuff.

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Speaker 1: I've never told your prediction if I heard idiot.

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Speaker 2: And welcome to today's Monday Mini. Where are we going to

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Speaker 2: talk about things? Any current affair things. So with that,

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Speaker 2: let me go ahead and put a time stip here.

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Speaker 2: It is January fifteenth, twenty twenty six. I had to

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Speaker 2: write that down because I knew I would get it wrong,

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Speaker 2: because I still am in twenty twenty five. Sometimes I'm

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Speaker 2: in the nineties. To be fair, I'm in my twenty

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Speaker 2: twenties years, so closer, that's okay. And our country is

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Speaker 2: seemingly in a fiery blaze, and there's been a lot

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Speaker 2: of action being taken out there. So whatever is happening,

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Speaker 2: there's a lot of those who are trying to do

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Speaker 2: some good, whether it's protesting, voting and campaigning, advocacy work, boycotting,

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Speaker 2: and so much more. So we thought we would look

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Speaker 2: at what is happening, and as we know more and

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Speaker 2: more brands and companies and influencers are as we would say,

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Speaker 2: bending the knee to the current administration and many of

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Speaker 2: its fascist tactics and policies. We wanted to review what

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Speaker 2: is happening with some of the things that we have

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Speaker 2: been doing, including boycotting some of these said companies and brands,

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Speaker 2: and whether or not they are working. I think we

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Speaker 2: need to do some reviews and kind of come back

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Speaker 2: and analyze our tactics and get together and try to

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Speaker 2: see what is effective and what isn't. I'm not going

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Speaker 2: to say I don't want to be a naysayer because

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Speaker 2: I am by nature a pessimist. It works for me

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Speaker 2: because at least if I look at the like, oh,

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Speaker 2: things are going to be bad, but when they're good,

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Speaker 2: I feel like I win either way, right right, And

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Speaker 2: it's not such a pessimistic outlook.

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Speaker 1: Today.

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Speaker 2: There are things to be considered, there are things to

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Speaker 2: be changed, and there are things to be looked at. Again,

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Speaker 2: I think I need to go ahead and forewarn everybody

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Speaker 2: before we start. This information is really difficult to find.

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Speaker 2: I don't know if it's because the research is not

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Speaker 2: out there yet, the research is mixed up because of

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Speaker 2: circumstances beyond our own, or whether it's like economic circumstances

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Speaker 2: that have changed things, whether it's those tearfts that have

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Speaker 2: been in place, or whether it's the fact that inflation

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Speaker 2: has happened and so people are not able to buy

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Speaker 2: as much or do as much. There's a lot to

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Speaker 2: be said. Again, then there are a lot of bad players.

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Speaker 2: You can look at our social media platforms to see

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Speaker 2: the many bots that are on there the way you

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Speaker 2: would think, especially with platforms that once were left leaning,

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Speaker 2: Twitter which is no longer Twitter, even Blue Sky, which

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Speaker 2: was more for I think left leaning, it's kind of

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Speaker 2: kind of gone downhill as well, as well as you

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Speaker 2: know TikTok after its buy out, after a lot of

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Speaker 2: the administration, there's a lot of threatening after they've been thinky,

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Speaker 2: we've seen more and more biased looks and a lot

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Speaker 2: more bots coming into play. So there's a lot happening.

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Speaker 2: So with that, there aren't too many updates. I will say,

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Speaker 2: I know we're freshly into twenty twenty six, but we

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Speaker 2: don't even have that much information into the late year

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Speaker 2: of twenty twenty five. I think the latest that I saw,

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Speaker 2: honestly in some of the reports were in August of

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Speaker 2: twenty twenty five, and I thought at least we'd get

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Speaker 2: a little more than that. But we will say within

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Speaker 2: a couple of months of the boycott announcements, So whether

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Speaker 2: that happened January of last year. February of last year,

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Speaker 2: we had a blackout about economic blackout in February. We

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Speaker 2: have some of those statistics and we do want to

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Speaker 2: talk about that as well. This is also a reminder

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Speaker 2: that there are boycotts happening because I know this phase

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Speaker 2: is out. Oftentimes we finally like, did it work, and

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Speaker 2: we don't know. I'm going to go back to it.

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Speaker 2: And a lot of these brands and a lot of

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Speaker 2: these companies offer services that are convenient and accessible, so

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Speaker 2: I cannot let that go. We know that there are

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Speaker 2: those who just cannot participate, and that is understandable, and

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Speaker 2: for people to judge that, I think we need to

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Speaker 2: step back, do what we can do personally and let

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Speaker 2: everybody else do themselves. Like that's just what it comes

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Speaker 2: down to. Okay. So, with the cut of a DEI,

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Speaker 2: as well as sponsoring of the current administration and ongoing

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Speaker 2: gendercide around the world, there have been many lists of

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Speaker 2: companies to boycott, including Target, Tesla, Amazon, and more. So, again,

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Speaker 2: has it worked? I feel like that answer is a

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Speaker 2: yes no answer. I guess that's just gonna be. That's

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Speaker 2: just the reality of everything. Companies like Target, who has

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Speaker 2: hinged its marketing and sells to more left leaning and

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Speaker 2: diverse consumers. Have seen a pretty big hit. So this

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Speaker 2: is from a Forbes article from March of twenty twenty five.

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Speaker 2: They write Target's stock prices is down twenty four percent

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Speaker 2: from one hundred and thirty seven points on January twenty fourth,

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Speaker 2: the day Target cut its programs to one oh four

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Speaker 2: point seven on March fifteenth. Within that timeframe, the stock

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Speaker 2: is down ten percent from when the forty day kickoff

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Speaker 2: began on March fifth, accelerating an ongoing downward trend in

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Speaker 2: as stock crisis since late twenty twenty four. So it

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Speaker 2: has to be noted right now that Target has been

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Speaker 2: hit by a lot of different sides of the boycotts,

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Speaker 2: including the decision to change their DEI policies, to them

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Speaker 2: having pride related things, to them taking off the pride

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Speaker 2: related things again. So there was a big conversation in

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Speaker 2: the conservative world that would go into Target to try

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Speaker 2: to make videos of them having pride the memorabilia, especially

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Speaker 2: if it was geared towards kids. So they were hit

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Speaker 2: on like they could not find a ground to stand on.

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Speaker 2: With that, you can add the increased inflation and the

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Speaker 2: idea that Target is more luxury because you know, the

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Speaker 2: targ of it all came through than a place like Walmart,

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Speaker 2: which has not shown much change in their revenue or

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Speaker 2: stock prices. So when I went through a lot of

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Speaker 2: the articles and research, they based a lot more of

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Speaker 2: their success and fails on stock market changes, which is

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Speaker 2: really gross in itself because we know who this serves,

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Speaker 2: and we know who makes the most money and definitely

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Speaker 2: not the individual consumer. But so you'll hear me go

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Speaker 2: back and forth about that conversation with a lot more

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Speaker 2: like stock numbers than anything else. So Walmart, as we

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Speaker 2: just said, really did not see as much of a

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Speaker 2: downward spiral than Target, which again they are have been

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Speaker 2: on the list for boycott for years for plethora of reasons,

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Speaker 2: including like how they treat their employees, not unionizing, who

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Speaker 2: they bring in, who they target for like shoplifting type

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Speaker 2: of accusations, all of that, and it has been a secret.

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Speaker 2: Again the company does seem to lean right. A lot

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Speaker 2: of the donations they give to are conservative candidates, so

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Speaker 2: the impact again has not been that much. From the

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Speaker 2: usnews dot Com, this is their month's report, which was

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Speaker 2: from twenty twenty six This is a more recent report.

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Speaker 2: Walmart may have been deemed by moderate reputational risk and

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Speaker 2: regional store revenue losses, but the stock has held up

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Speaker 2: well with a thirty two point five one year return,

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Speaker 2: So even though they do dip in consumership, when it

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Speaker 2: comes to stock prices, they hold strong. It's kind of

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Speaker 2: that's what they see as a success in a business. Again,

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Speaker 2: Companies like home Depot, who again was also very leaning

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Speaker 2: a conservative, but now they're going to add the whole

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Speaker 2: like supporting ICE to detain laborers, so they kind of

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Speaker 2: have a renewed boycott. They have been hit pretty hard.

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Speaker 2: Actually again this may be due to the renewed interest

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Speaker 2: in the newest latest call for boycott because of their

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Speaker 2: cooperation with Ice. Again back to that US News report

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Speaker 2: that it was initially hit hard from its DEI rollback.

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Speaker 2: It fizzled. That boycott kind of fizzled away and people

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Speaker 2: kind of ignored it. But the overall worth has remained

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Speaker 2: flat in its downward spiral, which may have again something

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Speaker 2: to do with the economy and people doing less home

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Speaker 2: projects and less renovations because they cannot afford the amount

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Speaker 2: of costs, which apparently like cost of wood went up exponentially,

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Speaker 2: so if you're trying to like build things, you're not

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Speaker 2: gonna be able to afford it. As well as the

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Speaker 2: fact that the day laborers are gone and scared, and

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Speaker 2: those are the people who they would use to have

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Speaker 2: these renovations. So there's a lot that's going down. So

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Speaker 2: even though they've stayed flat, that means they have not

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Speaker 2: gained profits. So that's good news home Depot. If you're

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Speaker 2: looking at this as a boycott, that was a win.

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Speaker 2: That was a win for many people, which I'm kind

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Speaker 2: of surprised by honestly, again because home Depot has always

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Speaker 2: been known as a conservative company. So Amazon, which is

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Speaker 2: also considered a like a more conservative company, they also

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Speaker 2: have been impacted by the boycotts. Again back to that

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Speaker 2: US News article, they had significant drop with consumers, but

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Speaker 2: that doesn't necessarily translate in that stock world that we

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Speaker 2: talked about. They have gone up in the last twelve months,

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Speaker 2: but the profits are minimal in comparison to years before.

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Speaker 2: So though it is going up, it's not as profitable

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Speaker 2: as it once was, which makes a difference. Even if

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Speaker 2: they are not showing that they're going down, the fact

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Speaker 2: that they're making less than usual. Is kind of a

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Speaker 2: fearful state for them, even though there are billions of

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Speaker 2: dollars in that company, So you know, you know, it's

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Speaker 2: still something that we work on. Again, this is one

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Speaker 2: of those companies we talk about when it comes to accessibility.

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Speaker 2: It really does make a difference for a lot of

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Speaker 2: people who are not able to go out or who

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Speaker 2: are immunocompromised and are able to stay home and get delivery.

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Speaker 2: These are things that are accessible. And I will say, like,

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Speaker 2: for me, a lot of the times I'd rather not.

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Speaker 2: I was like, is this Am I going to Amazon? Walmart?

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Speaker 2: Or Target? Yeah? Which which devil do you choose? On

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Speaker 2: this one? Tesla? And this is from Forbes dot Com

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Speaker 2: Tesla's share prices. This again, this was immediately after doage began,

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Speaker 2: so I believe these numbers are from March as well.

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Speaker 2: Forty percent since December, with more than five hundred billion

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Speaker 2: dollars being wiped off the company's value. Beyond just the

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Speaker 2: United States, Musk's effort have triggered a global reverberation as

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Speaker 2: sales across Europe have slumped for the automaker, and I

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Speaker 2: think in general, like they are trying to get rid

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Speaker 2: of these Tesla's, the cyber truck really kind of hit

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Speaker 2: a halt with its purchases. I haven't seen the numbers

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Speaker 2: since then because I haven't feel like it's like steadily

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Speaker 2: in place. But that dip was a hard dip, and

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Speaker 2: I love to see it, to be honest, I'll love

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Speaker 2: to see it and then her the blackouts that have

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Speaker 2: happened in the past several years. I know we've chosen

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Speaker 2: different times, including Black Fridays. I believe people don't shop

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Speaker 2: on those days, as well as cyber Mondays, which were

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Speaker 2: trickeries that were happening with a lot of these online

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Speaker 2: places because they would uptick their prices and pretend like

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Speaker 2: they were given discounts, which is a whole another level

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Speaker 2: of disgusting to me. But I will say I didn't

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Speaker 2: see too much about the aftermath of these blackouts, like

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Speaker 2: did this work, how many people participated, what companies did hurt?

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Speaker 2: But numerator dot Com did give some good numbers and

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Speaker 2: research facts. They based it on sales on Fridays, which

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Speaker 2: is typically apparently a bigger days of sales because it's

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Speaker 2: payday for many people. All those different things, And this

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Speaker 2: is from their twenty twenty five article, and it reflects

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Speaker 2: the blackout that happened in February of twenty twenty five.

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Speaker 2: I believe on the day of the economic blackout, we

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Speaker 2: observed a dip in shopping activities across channels and categories.

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Speaker 2: Fewer households made purchases. Both cells and trips were down

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Speaker 2: versus the average Friday. However, at a total market level,

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Speaker 2: these changes generally fell within the range of typical week

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Speaker 2: to week variation and were not statistically significant. So this

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Speaker 2: is one of those things like, yes, we saw a change,

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Speaker 2: but did it make a huge change that people really

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Speaker 2: were fearful companies were fearful. That's again that not really

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Speaker 2: but kind of. So they wrote a bit about market

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Speaker 2: wide impact. So overall, the market wide impact they wrote,

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Speaker 2: across all retailers and channels FMCG, online, restaurants, and more,

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Speaker 2: household penetration was down by two percentage points compared to

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Speaker 2: an average Friday. Sales fell five point four percent and

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Speaker 2: shopping trips were down four point one percent. While noticeable,

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Speaker 2: these dips didn't meet the threshold of a statistical significance.

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Speaker 2: It's worth noting that the blackout encouraged essential purchases to

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Speaker 2: be made locally if necessary, which may have dampened the impact. Now,

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Speaker 2: I will say there was a lot in conversation from

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Speaker 2: those who were leaders of these blackouts who did encourage

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Speaker 2: to go buy locally, and so those reflections may have

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Speaker 2: made a difference and made me more significant than we

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Speaker 2: know because people tried to do that. I will say,

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Speaker 2: we have like local markets here, we have to cap

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Speaker 2: farmer's market which is locally owned. We have a beautifore

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Speaker 2: farmer's market which is also locally owned. So those places

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Speaker 2: like that that would get our money better quality, less money,

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Speaker 2: but that still went into sales. So I am interested

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Speaker 2: in seeing what that would look like. Again, I did

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Speaker 2: not find those numbers. It just talked about the impacts

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Speaker 2: more like pre beforehand rather than the aftermath. Again, however,

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Speaker 2: in that same report, they did talk about the more

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Speaker 2: visible impact, which was on the retailer level, which we'd

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Speaker 2: love to see. So they wrote the blackouts effect were

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Speaker 2: more visible at select retallers, namely Amazon, Target, and Walmart,

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Speaker 2: where household penetrations dropped by two point two percentage points

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Speaker 2: from twenty four point nine to twenty two points seven.

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Speaker 2: This was a statistically significant decline, suggesting influence beyond standard

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Speaker 2: week to week variation. Cells at these retailers fell by

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Speaker 2: six point two percent and trips declined by seven point

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Speaker 2: five percent. While those jobs did not quite hit the

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Speaker 2: significant threshold, they were notably steeper than the total market declines.

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Speaker 2: According to a Numerator survey fielded the night before the blackout,

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Speaker 2: these three retailers were the most likely to be targeted

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Speaker 2: by participating consumers, so they report that though the overall

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Speaker 2: success wasn't necessarily huge, though it was significant, though it

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Speaker 2: was noted it was the overall ability to mobilize and coordinate,

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Speaker 2: which has has always been a concern for the government.

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Speaker 2: So we were able to see that, yes, this can

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Speaker 2: make a difference, we just have to press it harder

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Speaker 2: and harder. So we saw that it made some significant

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Speaker 2: dents into bigger corporations, which is exactly the point. So

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Speaker 2: is not a total fail. It wasn't the most successful,

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Speaker 2: but it isn't a fail, And of course there's so

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Speaker 2: much more to be done. There are comprehensive lists that

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Speaker 2: you can find that participate in boycotting, whether it's in

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Speaker 2: protests of the government, the deportations, the genocide, those who

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Speaker 2: are anti union. There's so many things that you could

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Speaker 2: choose to protest for, and they are sometimes like, yeah,

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Speaker 2: they're all the above, let's just say no to these

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Speaker 2: companies if we can. Some of the lists that you

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Speaker 2: can find that have these resources are a BDS, the Boycott,

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Speaker 2: divest In Sanctions, the Ethical Consumers, and the People's Union USA.

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Speaker 2: They have some lists that you can look through. I

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Speaker 2: think again, this is a hard thing to do when

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Speaker 2: you live in a very consumer driven world, especially in

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Speaker 2: a country that's very consumer driven as well, and convenience

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Speaker 2: has been one of the biggest markers of what we buy.

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Speaker 2: You do what you can. It's hard to figure this out,

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Speaker 2: and you want to be a consumer who was responsible,

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Speaker 2: do what you can, be kind to yourself, and do

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Speaker 2: what feels right to you. Again, I think these are

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Speaker 2: one of those things that when we have a target

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Speaker 2: and we have a bigger organizing level, it does work well.

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Speaker 2: But again we have to understand this is not black

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Speaker 2: and white in that we have talked about accessibility, we

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Speaker 2: have to talk about just being able to live, affordability.

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Speaker 2: There's so many things in this conversation and who has

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Speaker 2: privileged to do what, but don't give up hope because

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Speaker 2: it does make a difference.

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Speaker 1: It does, It really does. And we've really been Samantha

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Speaker 1: and I have definitely really been grappling with all of

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Speaker 1: this and what can we do and where and so

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Speaker 1: understand that we're with you listeners if you feel the

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Speaker 1: same of where can I do this? Where can I not?

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Speaker 1: But yeah, we would love to get some any resources

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Speaker 1: from you listeners of go to this company for ethical consumerism.

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Speaker 1: We love it, yes, so please send those our way.

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Speaker 1: You can email us at Hello at Stuffwenever Told You

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Speaker 1: dot com. You can find us on blue Sky at

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Speaker 1: mom Stuff podcast, or on Instagram and TikTok that Stuff

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Speaker 1: Never Told You. We're also on YouTube and we have

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Speaker 1: any merchandise atcom Bureau, and we have a book you

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Speaker 1: can get where if you get your books. Thanks it's

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Speaker 1: always to our super producer Christina or executive Priustin and

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Speaker 1: your contributor Joey. Thank you and thanks to you for listening.

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Speaker 1: Stuff I Never Told You is a production by Heart Radio.

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