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Speaker 1: Put your blinders on and stop worrying about what everyone

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Speaker 1: else is doing. Because I know it looks like you're

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Speaker 1: not winning. But if you are working in this media business,

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Speaker 1: you're winning. You're winning already. I know it doesn't feel

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Speaker 1: like it. I know you're like, oh, so and so

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Speaker 1: is doing this. I want to be just like you.

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Speaker 1: It's gonna take time. Media is not like other industries

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Speaker 1: where it's like you come out of college, you're making

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Speaker 1: six figures and you're ten thousand dollars signing bonus.

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Speaker 2: You're not gonna get that. I mean, maybe you will.

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Speaker 1: I would love it if you could, but it's probably

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Speaker 1: not gonna happen. Just stay the course.

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Speaker 3: Here, everybody, Welcome to another episode of butter Nomics. I'm

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Speaker 3: your host, Brandon Butler, found a CEO of Butter atl

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Speaker 3: and today we got one of my favorite people in

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Speaker 3: the fielding my favorites.

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Speaker 2: I love that you always do say that. That makes

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Speaker 2: me happy.

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Speaker 3: Because it's true. It's true, so you don't look at

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Speaker 3: saying it on here. Yeah. Sure, the one and only

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Speaker 3: Miss Danny Canada. Danny, how you doing?

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Speaker 2: I'm good? Brandon? How are you?

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Speaker 3: That was any better?

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Speaker 2: I'd be you it's actually really smooth. That's good. That

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Speaker 2: was good. That was good.

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Speaker 3: You know, I've been working on I got a couple.

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Speaker 3: You know, I've got a couple here and there. I

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Speaker 3: throw out, you know I'm saying, but it all comes

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Speaker 3: from a good place. Yes, how you feeling?

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Speaker 2: I feel good.

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Speaker 1: It's a beautiful day outside springing Atlanta is my favorite

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Speaker 1: season minus the pollen.

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Speaker 3: Oh my god, it's very yellow out there.

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Speaker 2: Oh my god. I have to get a car wash

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Speaker 2: today because my car is discussing.

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Speaker 3: It's gonna be yellow again.

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Speaker 2: It is pointless. But yeah, I feel good. I feel good, good, good.

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Speaker 3: Well, I appreciate you pulling up. So normally, you know,

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Speaker 3: people introduce themselves and we say who are you? But

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Speaker 3: you know what before we do that, I've been doing

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Speaker 3: something a little bit different. Okay, I asked chat chpt

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Speaker 3: dan Yelle Miss Danny Danielle Danny Canada.

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Speaker 2: Is Oh my god, that's funny.

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Speaker 3: And so I'm gonna tell you what chat cheapt said.

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Speaker 3: Tell me what is did chat cheept intro? You? Okay,

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Speaker 3: come on, and then you you tell me, you know,

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Speaker 3: you fill in the gaps, because I'm sure there's some

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Speaker 3: stuff in here left off. Okay, look, you got about

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Speaker 3: three paragraphs in here, so you know.

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Speaker 2: Oh I feel okay? Poor okay chat GPT no me

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Speaker 2: all RIGHTO.

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Speaker 3: Danielle Danny, Canada is a seasoned entertainment journalist what over

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Speaker 3: a decade of experience. She currently serves as the managing

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Speaker 3: editor of Bossip dot Com. Fore she oversees the editorial

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Speaker 3: staffs and crafts engaging content focused on black and bipox

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Speaker 3: celebrity news. Throughout her career, Danny has contributed to publications

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Speaker 3: such as GQ, Jet and Uptown Magazine. Her work has

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Speaker 3: been recognized in prominent outlets like The New York Times

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Speaker 3: and the Atlanta Journal Constitution. In twenty eighteen, she was

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Speaker 3: honored as an Atlanta Visionary Voice for Women's History Month,

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Speaker 3: and in twenty twenty, she received the Media Maven Trailblazer

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Speaker 3: Award for the National Association for Multi Ethnicity and Communications.

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Speaker 3: Beyond her writing, Danny has made numerous television appearances, including

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Speaker 3: on wetv's Marriage boot Camp and Bossip, on we TV,

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Speaker 3: All Black Social Society, Sister Circle TV in E Hollywood Story.

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Speaker 3: She is a graduate of Hampton University's Scripts Howard School

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Speaker 3: of Journalism and is a proud member of Alpha Kappa

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Speaker 3: Alpha Sorority Incorporated.

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Speaker 2: Yes, yes, all correct. That was great. Actually, that's perfect.

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Speaker 3: It was perfect.

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Speaker 2: It's perfect.

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Speaker 3: A little scary, it is.

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Speaker 2: I'm like all my businesses out on the internet. But correct.

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Speaker 2: Everything in that is correct.

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Speaker 3: Did did it leave anything off? What did it leave off?

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Speaker 1: I'm a married Atta girl. I feel like Marietta girls

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Speaker 1: don't get enough representation. I'm here to change that. I'm

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Speaker 1: a mary At a girl, married a high school, married

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Speaker 1: a middle school, Alberus Elementary School, lived right across the

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Speaker 1: street from Mayor to High. So I'm a Georgia Peach,

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Speaker 1: one of the rare ones still loft like you. I

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Speaker 1: don't what can a man be a Georgia Peach? Do

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Speaker 1: y'all what y'all call y'all?

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Speaker 2: You know?

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Speaker 3: Oh no, I don't know. What's the male version of

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Speaker 3: Oh no, campire or whatever.

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Speaker 1: You're from Atlanta, I'm from Marietta. What else did it

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Speaker 1: leave out? I mean, there are a couple of extra

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Speaker 1: awards in there that's not in there, but you know,

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Speaker 1: everything else was pretty spot off.

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Speaker 3: It did leave out like no no oscars or nothing.

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Speaker 1: No, no, none of that, No no oscar, no Emmy

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Speaker 1: yet not yet.

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Speaker 2: Yeah, I would love an Emmy.

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Speaker 3: I didn't know you did all this TV stuff.

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Speaker 2: Oh yeah, I love TV. TV is my like first love.

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Speaker 3: I see it now, I see, I know one hundred percent.

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Speaker 3: See I don't have I'm not made for TV, but

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Speaker 3: I can tell you one made for TV.

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Speaker 2: Thank you. I'll take that.

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Speaker 3: Yeah.

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Speaker 1: I studied broadcast journalism at Hampton, So the goal was

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Speaker 1: always to go to television or radio, because you know,

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Speaker 1: I did radio for four years at Hampton, but I

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Speaker 1: just ain't pan out when I was graduating, Like the

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Speaker 1: jobs were not there. So I just started out as

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Speaker 1: like an unpaid intern at hip hopwire dot com and

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Speaker 1: just moved up from there.

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Speaker 3: So I used to want to be in radio growing up,

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Speaker 3: Like we had Ryan Cameron on here one time. That's

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Speaker 3: what I used to do every day, you know, and

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Speaker 3: being like I'm gonna get there one day. Actually intern

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Speaker 3: for him me too. He fired me. We talked about that.

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Speaker 3: I love him though as a whole it was my fault.

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Speaker 2: Well year was this. I was interned with him in

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Speaker 2: like oh seven.

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Speaker 3: I want to say, this is like he was at

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Speaker 3: ninety seven five when this happened. Okay, So this was like, yeah,

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Speaker 3: probably six five six something like that. It was, I mean,

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Speaker 3: it was it was my fault. We joke about it. Well,

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Speaker 3: you don't really remember it, but you know we still

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Speaker 3: about I remember it. Yes, I told my actually said, man,

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Speaker 3: you look, you kind of changed my life with that

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Speaker 3: because you actually told me too. I remember he told

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Speaker 3: me he was disappointed that, like, because he really thought

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Speaker 3: I wanted it, and I kind of you know, I

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Speaker 3: was on some other stuff back then. Oh you haven't

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Speaker 3: heard the story. No, I have not heard this story.

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Speaker 3: So you know my backgrounds in it. And so I was,

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Speaker 3: you know it, software engineer, doing all this stuff, and

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Speaker 3: I was listened to radio every day going to work.

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Speaker 3: I used to hate my job. I used like, I

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Speaker 3: want to work in radio, I want to be a DJ,

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Speaker 3: all these things. And so one day I was on

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Speaker 3: my way to work and I heard I was listening

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Speaker 3: to the morning show and he said, I'm looking for

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Speaker 3: an intern. If you want to be an intern, faxed

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Speaker 3: me a cover of your resume. That's facts. It was

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Speaker 3: like facts are mailed in, and I was like, well,

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Speaker 3: if I mail it in, there's no way in hell

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Speaker 3: I'm gonna get an opportunity. Because like, why would they

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Speaker 3: picked my resume out of all the other ones. So

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Speaker 3: I had this brilliant idea of you know what they're

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Speaker 3: at ninety seven five, let me get ninety seven copies

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Speaker 3: of my resume. Let me get ninety seven envelopes and

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Speaker 3: ninety seven stamps.

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Speaker 2: You know.

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Speaker 3: I went down to the mail room. I was called

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Speaker 3: with the mail guy where I was like, yo, I

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Speaker 3: need a bunch of stamped envelopes. And I mailed ninety

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Speaker 3: seven copies of my resume to the radio station. That's

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Speaker 3: probably about three four days later. He called me live

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Speaker 3: on there and it was like stop sending me your resume.

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Speaker 3: You got the job. And I was like, I can't.

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Speaker 3: And like even when I went up there, you know,

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Speaker 3: my resume was like still coming in like a week,

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Speaker 3: like two of them will come.

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Speaker 2: In, like you know, they were probably sick a year.

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Speaker 3: Yeah, but you know what, I got cut through. I

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Speaker 3: got through there, but then you know, I was out again.

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Speaker 3: I had a little bit of an ego back then.

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Speaker 3: I was like, man, I ain't want to wake up

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Speaker 3: at four am and all that stuff, and that is radio,

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Speaker 3: you know. But again, it was one of those things

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Speaker 3: where it was really interesting because that was like right

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Speaker 3: around the time rareshaun A Lee and then it started

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Speaker 3: and you know, I always kind of wonder it's like,

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Speaker 3: man if I was stuck with this, like you know,

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Speaker 3: you never know right.

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Speaker 1: But right you know, you landed where it's supposed to be.

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Speaker 1: Right now, we're on the Button Nomics pocast, now on

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Speaker 1: the buttteron Nomics podcast. He was a guest on my

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Speaker 1: show That's the Homeboy. We go out to lunch all

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Speaker 1: the time. Man, he's been He's been a great mentor

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Speaker 1: to me. So I've known Ryan Camera since I was

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Speaker 1: sixteen years old. Yeah, Like I used to volunteer for

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Speaker 1: the Ryan Camera Foundation being my sister and so that's

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Speaker 1: that's my homie.

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Speaker 3: Cool. Yeah, So how do you describe what you do

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Speaker 3: in your own words?

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Speaker 2: Hmmm? How do I describe what I do?

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Speaker 1: I post the news that people want to read. Okay,

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Speaker 1: So I think one thing I'm really good at is

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Speaker 1: I see the news value and things. I'm very quick

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Speaker 1: and seeing the news value and things. I'm very quick

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Speaker 1: to pick up on a story. So I post the things,

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Speaker 1: or I have the team post the things that people

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Speaker 1: want to read.

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Speaker 2: I also do interviews. That's my that's my thing.

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Speaker 1: That's like my number one thing that I enjoy about

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Speaker 1: my job is sitting down one on one like this

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Speaker 1: talking to somebody. You know, I do like you know,

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Speaker 1: the red carpets we have here, and I don't like

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Speaker 1: red carpets.

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Speaker 2: But I will do that.

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Speaker 3: I'll get invited, so you know, yes, you do. I'm

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Speaker 3: talking about it in general, not anybody, just in general.

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Speaker 3: I don't know what list I'm supposed to be on,

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Speaker 3: but you do.

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Speaker 2: I feel like I feel like I'm we're saying you

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Speaker 2: at the carpetge.

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Speaker 3: Now that's just another guy with a black T shirts.

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Speaker 1: Oh my god, Brandy, please, I wanna plug you in.

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Speaker 1: You need to be there anyway, you know. So, I

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Speaker 1: would describe my work as I post news that people

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Speaker 1: want to read, or I make sure it gets shared.

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Speaker 1: I manage the staff. We have a great team. Majority

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Speaker 1: of them have been there a very long time. Alex Ford,

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Speaker 1: Jason Lee, Rebecca Jacobs, Lex Curtis. That's my weekend editor,

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Speaker 1: very closely, very tight. And then we write crazy headlines

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Speaker 1: when we can.

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Speaker 3: Look. Let me tell you if y'all don't know, bossip

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Speaker 3: headlines are literally goaded.

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Speaker 2: Thank you.

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Speaker 3: How did that become a thing.

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Speaker 2: Well, I want to say this was.

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Speaker 1: And so I've been bost since twenty fourteen, very long time,

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Speaker 1: so I'm going to say maybe in twenty sixteen or

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Speaker 1: so fifteen sixteen, our boss at the time, Mark Frasier,

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Speaker 1: just had an idea and so at one point our

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Speaker 1: headlines were whatever we put on the website would auto

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Speaker 1: populate on Twitter.

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Speaker 2: Yeah, and so she was like, well, let's just stop

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Speaker 2: doing that and y'all just create your own headlines.

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Speaker 1: And I don't know who the first person was to

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Speaker 1: create a crazy one, but whoever did it, it just

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Speaker 1: took off and then we all just kind of just

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Speaker 1: followed behind, and we were like, Okay, let's put some

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Speaker 1: alliteration in here, let's put a movie reference in here.

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Speaker 1: Let's put a word that people don't even know what

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Speaker 1: it means, they have to go look it up. Let's

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Speaker 1: put that in there, an sat word. So it just

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Speaker 1: it just kind of took off from there. So shout

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Speaker 1: out Tomorrow for that. She had the vision and we've

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Speaker 1: just been trying to keep it up. That's how we

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Speaker 1: got into the New York Times. That was a big

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Speaker 1: deal for us.

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Speaker 3: So what is any of those headlines like pou there's

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Speaker 3: like a favorite, like a couple that just you just

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Speaker 3: remember that like really jump out or like you might

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Speaker 3: have written.

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Speaker 2: Years ago.

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Speaker 1: It was about Tommy loren you know, the Republican, the analyst,

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Speaker 1: and she had said something about Maxine Waters Auntie Maxine,

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Speaker 1: and I remember I said something like uncooked Keene wall clump,

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Speaker 1: Tommy Lorenz something some some some, I don't remember the rest.

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Speaker 2: That was one.

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Speaker 1: Anytime we use smither ringes that one people love us

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Speaker 1: smither rings.

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Speaker 2: I just wrote one the other day on my phone

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Speaker 2: has Dade.

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Speaker 1: It was on Marvin's sap and we were talking about

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Speaker 1: did you see that about him?

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Speaker 3: We told you about they couldn't leave till you got

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Speaker 3: forty bands all.

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Speaker 2: Those closed the doors.

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Speaker 1: It was something like he got sanctified smitten for I

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Speaker 1: wanted to say holding people like have a cook like

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Speaker 1: the book in the Bible hostage, but I put it

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Speaker 1: down to think ecclesiastic ecclesiasties and trapman something like that.

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Speaker 2: So I don't know, but those are just something that

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Speaker 2: just stood out.

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Speaker 3: They go low, we go to hell. Rep. Jasmine Crockett

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Speaker 3: got mega hopping mad over Governor hot wheels comment.

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Speaker 2: That's Jason Lee shout out to Jah for.

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Speaker 3: That Shakespeare and Shenanigans. Nea Long allegedly pulled up on

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Speaker 3: Sherry Shepherd at Broadway O Fellow opening and himmed up

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Speaker 3: host about throwing shade. Like the alliteration these things thank

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Speaker 3: you is top tier, thank you. Thank Kanye's crumbling condition

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Speaker 3: concerns Kim kardashing and kids causing emergency custody hearing with

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Speaker 3: all KSK has.

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Speaker 2: To be the case. I remember.

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Speaker 1: So we have a copy editor, we have two copy

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Speaker 1: editors now, and one of them it was like the

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Speaker 1: early days when she had just started and we had

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Speaker 1: a Kim Kardashian headline, like that Kim and Kanye headline,

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Speaker 1: and she went in there and she took all the

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Speaker 1: k's out and I was like, no, baby, the case

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Speaker 1: the case have to say, like no, no, no, no,

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Speaker 1: that's that's just how it works.

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Speaker 3: No, you know, I love it. And again this is

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Speaker 3: always interesting because yeah, bossip to your point. I mean,

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Speaker 3: it's one of those it's like just one of those,

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Speaker 3: you know platforms. It's been around and it's you know,

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Speaker 3: a major impact. And I remember seeing it and reading

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Speaker 3: it over the years, you know what I mean, and

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Speaker 3: just what's it like to be part of that You've

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Speaker 3: been over there for over, like I said, over ten years.

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Speaker 3: What's it like to been part of that staff and

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Speaker 3: that growth to now the point that we're managing editor.

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Speaker 1: Yeah, it's been great. Honestly, the staff, like we all

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Speaker 1: get along very well. I think we all kind of

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Speaker 1: feed off each other when it comes to like creativity,

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Speaker 1: and so I've just been proud of like the growth

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Speaker 1: that we have made and the strides that we have made.

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Speaker 1: I mean, back in the day, people did not want

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Speaker 1: to talk to us at all. We still have some

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Speaker 1: celebrities who are like, eh, I don't know what y'all

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Speaker 1: about to say, but you know, these days celebrities ask

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Speaker 1: for a bossup. They'll be like, oh, we had Ashanti recently.

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Speaker 1: She was doing press and we couldn't get the dates

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Speaker 1: right and they're like, well, Shanty really wants to talk

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Speaker 1: to bossup and.

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Speaker 2: I was like, excuse me, well, let's make that happen. So,

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Speaker 2: like we've grown a lot.

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Speaker 1: I think we've found about bolence between Shade and being you.

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Speaker 2: Know, a host. But I'm proud of what we've done.

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Speaker 3: So it's been nice, and I mean, you've been there

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Speaker 3: through that growth, right, especially like with social media and

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Speaker 3: everything blowing up, like what's just that been? Because again,

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Speaker 3: all this stuff starts as blogs, but then social media

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Speaker 3: becomes like more important, headlines become more important, Like what

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Speaker 3: do you remember most kind of about that evolution as

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Speaker 3: social media becomes so mainstream and a bigger part of

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Speaker 3: what y'all do.

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Speaker 1: Yeah, social media has definitely contributed to Bossip's growth. I

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Speaker 1: would say there was wit here was that maybe like

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Speaker 1: twenty eighteen, twenty nineteen, when we were just on like

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Speaker 1: a streak on like Twitter, and it was like every

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Speaker 1: day it was like a headline that would go viral,

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Speaker 1: And I feel like that really helped push our platform

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Speaker 1: to more people. We would have celebrities in our comments.

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Speaker 1: Andy'd be like, why didn't you give me a boss

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Speaker 1: ip headline? Like I remember Jamel Hill when she got married.

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Speaker 1: You know, we gat her like something nice and plain

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Speaker 1: Jamel Hill ties to not and she was like, no,

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Speaker 1: where's the smither rings?

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Speaker 3: And then we went back.

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Speaker 1: We're like, okay, Jamal Hill's getting smashed smither rings about

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Speaker 1: her Detroit something and I was like okay. So I

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Speaker 1: feel like social media really grew the brand a lot.

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Speaker 1: I think a lot to it.

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Speaker 3: I gotta find a ways to use smitherings and it's

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Speaker 3: so great.

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Speaker 1: It's so great, And a lot of people are like,

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Speaker 1: why is everybody getting smashed the smither rings? Like why

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Speaker 1: didn't you want to be? Like, of course, but you

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Speaker 1: are your favorite. I'm assuming you are.

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Speaker 2: I would hope you are one.

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Speaker 3: Of the One of the favorite things I learned, you know,

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Speaker 3: when I was in grad school was like what's the alternative?

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Speaker 3: So yeah, like, if you don't want to be smashed smithereens,

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Speaker 3: what do you want them? Do you want? Would you

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Speaker 3: something opposite?

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Speaker 2: Right?

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Speaker 1: Like I would hope that that's a compliment. That means

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Speaker 1: you're having good sex. Good for you.

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Speaker 3: Now, Again, a lot of folks might think that, you know,

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Speaker 3: y'all just cover you know, gossip, and they see the headlines,

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Speaker 3: they think this might be like babe, but obviously, like

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Speaker 3: y'all doing real storytelling, y'all like really telling stories that

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Speaker 3: need to be out here, and you're running the business too, Yeah,

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Speaker 3: Like what's the business side of you know, us running

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Speaker 3: the site like bossip and that whole just media you

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Speaker 3: know empire. Really that a lot of people might not.

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Speaker 1: Realize, Yeah, so we are owned by Urban One. Kathy

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Speaker 1: Hughes is technically like the.

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Speaker 2: Wasn't it It was Mumblium you.

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Speaker 3: Better know.

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Speaker 1: Yeah it was Mumlium and jamar La Martin And then

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Speaker 1: we got acquired by Urban One in twenty seventeen, I

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Speaker 1: want to say. And so the business side is, you know,

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Speaker 1: we report technically to Urban One, to Kathy Hughes. So

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Speaker 1: we are part of the Island Digital brand. So it's Bossip,

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Speaker 1: it's Madame Noir, It's News One, Cassius Global Grind and

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Speaker 1: Hello beautiful. There we go, okay, And so we're all

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Speaker 1: like interconnected. Some of the websites have ability to post

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Speaker 1: on one website, it pops up on the other. And

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Speaker 1: so the business of it is Urban One pays the

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Speaker 1: bill and we just try to stay out the way

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Speaker 1: and keep everyone happy. But yeah, we have a whole,

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Speaker 1: a whole legal department. Don't think a lot of people

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Speaker 1: don't realize that. So they'll be like, oh, why can't

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Speaker 1: you suppose this? And I'm like, so legal can yell

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Speaker 1: at me?

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Speaker 2: Like no, thank you. We have legal. We have a

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Speaker 2: product team.

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Speaker 1: They're the ones that design the website, make sure everything

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Speaker 1: is flowing you know, we have our upper cr level management.

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Speaker 2: Shout out to Alis at MCGEVNA.

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Speaker 1: That's like our big boss set out to Sam Steers,

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Speaker 1: also one of the bigger bosses. And yeah, so they

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Speaker 1: make sure everything run. I make sure everything runs on

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Speaker 1: boss it.

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Speaker 3: Yeah, and how like, how large is your team at Bosses?

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Speaker 1: Not big at all? We are small, but mighty. I

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Speaker 1: think we're down.

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Speaker 2: To me y'all. Alex, Rebecca, Lex five now.

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Speaker 3: Wow, y'all cranking all that out with five people? Five?

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Speaker 1: And then we have our freelancers. Yeah, I will say

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Speaker 1: that we do have our freelancers. I'm my weekend team.

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Speaker 1: Shout out to my girls on the weekend staff. They

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Speaker 1: do a great job. Lex is over them. But yeah,

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Speaker 1: so weekend staff we have about four people and yeah,

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Speaker 1: and then so I guess nine.

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Speaker 2: Total, Okay.

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Speaker 3: And from a managing edder standpoint, you know, especially with

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Speaker 3: a site like Bossip, I mean I kind of think

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Speaker 3: about it even a little bit similar with butter right,

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Speaker 3: like you have to kind of have gotta have a

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Speaker 3: little bit of leeway, you know, y'all if people expect

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Speaker 3: y'all to kind of do a certain kind of thing.

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Speaker 3: But you still even though we have fun, though you

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Speaker 3: still got to be honest. You still got to talk

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Speaker 3: to truth, Like how do you kind of balance that? Yeah,

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Speaker 3: you know that push and pull between Like, look, we

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Speaker 3: want to show up, we got to cut through the noise,

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Speaker 3: we want to be relevant, but we also have a

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Speaker 3: journalistic responsibility still to to like tell the truth like

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Speaker 3: unlike some other places.

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Speaker 2: Yes, one hundred percent.

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Speaker 1: So for me, I tell staff all the time, like

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Speaker 1: from editing a story and I say something and someone

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Speaker 1: just puts something as fact, I'm like, well, how do you.

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Speaker 3: Know that's true?

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Speaker 2: Like who said that?

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Speaker 1: Like you can't just throw something out there without like

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Speaker 1: any type of attribution. So it's like, according to ap

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Speaker 1: obviously associated press, it's going to be fact, you know.

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Speaker 1: So I just I think it's just big on citing

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Speaker 1: your sources and citing the correct sources, Like just because

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Speaker 1: it's on the internet doesn't mean it's true.

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Speaker 2: We all.

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Speaker 1: Shocker some people, you know, they're be like, oh I

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Speaker 1: read this somewhere and I read it on booboodafool dot com.

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Speaker 1: And I'm like, now, you know we cannot cite them

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Speaker 1: for this, So I am big on that. You know,

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Speaker 1: the last thing you want to do is get sued

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Speaker 1: or get like a defamation case or a cease and

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Speaker 1: desist because you just wanted to put something out there

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Speaker 1: that you saw on Twitter. I remember one year we

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Speaker 1: had a writer and she cited a random TikTok as

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Speaker 1: a source, like, according to this TikTok. It's not like

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Speaker 1: it's a verified TikTok, it's not like it's a journalists,

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Speaker 1: it's just a random TikTok. And she's like, yeah, according

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Speaker 1: to this TikTok of this random girl so and so

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Speaker 1: taleb did this.

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Speaker 2: And I was like, girl, we can what.

439
00:18:57,920 --> 00:18:59,760
Speaker 1: I was like, where did this come from? Or She'll

440
00:18:59,840 --> 00:19:01,240
Speaker 1: be like, oh I saw it on Lipstick Alley no

441
00:19:01,280 --> 00:19:04,439
Speaker 1: shade to lipstic Alley. But I was like, girl, no,

442
00:19:04,880 --> 00:19:06,840
Speaker 1: Like you can't do that. You know, we have to

443
00:19:06,880 --> 00:19:11,240
Speaker 1: think about it as we are a big brand, and honestly,

444
00:19:11,320 --> 00:19:13,520
Speaker 1: a lot of people could target us for a lawsuit

445
00:19:13,520 --> 00:19:15,639
Speaker 1: because they're like, oh, they got it, like, oh, well,

446
00:19:15,680 --> 00:19:18,160
Speaker 1: let's suit them. It could be five million other people

447
00:19:18,240 --> 00:19:20,199
Speaker 1: post about it. But you are a target because you

448
00:19:20,240 --> 00:19:22,240
Speaker 1: are at a bigger brand. So I'm like, you just

449
00:19:22,320 --> 00:19:23,520
Speaker 1: have to be smarter about it.

450
00:19:23,680 --> 00:19:26,080
Speaker 3: Yeah again, Yeah, you have a certain level of responsibility.

451
00:19:26,119 --> 00:19:28,199
Speaker 3: You can have fun, yes, you know, but yeah, they

452
00:19:28,640 --> 00:19:31,600
Speaker 3: just you become a certain size and you do certain things.

453
00:19:31,640 --> 00:19:33,960
Speaker 3: I mean, I ain't as big as y'all, you know,

454
00:19:34,119 --> 00:19:36,120
Speaker 3: butter ain't as big as y'all. You know what I mean.

455
00:19:36,240 --> 00:19:38,800
Speaker 3: But yeah, you start to notice it, and you do

456
00:19:39,200 --> 00:19:40,720
Speaker 3: notice it. Like, Okay, look, we do have a certain

457
00:19:40,760 --> 00:19:43,280
Speaker 3: level of responsibility, and I know for us, there's always

458
00:19:43,280 --> 00:19:45,159
Speaker 3: been certain stuff that we stayed away from. Yeah, Like

459
00:19:45,200 --> 00:19:48,040
Speaker 3: my thing personally has always been like one, you know,

460
00:19:48,600 --> 00:19:50,720
Speaker 3: one we don't, we don't. I don't like to talk

461
00:19:50,760 --> 00:19:52,720
Speaker 3: about bad news. I don't. I don't say that things

462
00:19:52,720 --> 00:19:56,520
Speaker 3: don't exist. But I remember even you know, during like

463
00:19:56,560 --> 00:19:58,520
Speaker 3: even like during the pandemic and all that stuff was happening.

464
00:19:58,600 --> 00:19:59,960
Speaker 3: Like I got to a point it was after the

465
00:20:00,160 --> 00:20:03,600
Speaker 3: Rayshard Brooks thing happened. But I just like, look, I'm

466
00:20:03,640 --> 00:20:06,320
Speaker 3: not we're not posting anything about black men getting killed

467
00:20:06,320 --> 00:20:09,280
Speaker 3: by cops. I don't. I'm not not recognizing that it

468
00:20:09,280 --> 00:20:11,240
Speaker 3: doesn't happen. And I hope that people don't look at

469
00:20:11,320 --> 00:20:13,080
Speaker 3: us as like we're not being authentic. But like, what

470
00:20:13,119 --> 00:20:15,080
Speaker 3: I don't think people realize is for me personally in

471
00:20:15,119 --> 00:20:16,840
Speaker 3: the team, I was like I don't want to come

472
00:20:16,840 --> 00:20:20,600
Speaker 3: here and have to brainstorm content ideas to talk about this, right, Like,

473
00:20:20,680 --> 00:20:22,280
Speaker 3: I'm not in a rush. And also one thing I've

474
00:20:22,320 --> 00:20:24,040
Speaker 3: even had to realize because I didn't come from this

475
00:20:24,280 --> 00:20:27,639
Speaker 3: like media world, is I have friends and relationships with people,

476
00:20:27,680 --> 00:20:30,000
Speaker 3: and so you know, like I remember a big moment

477
00:20:30,040 --> 00:20:32,600
Speaker 3: also was when Javita Moore passed away, Like that was

478
00:20:32,640 --> 00:20:35,919
Speaker 3: a friend of mine, Like we have text messages together, right,

479
00:20:35,960 --> 00:20:37,679
Speaker 3: and so like I remember when she passed away. I

480
00:20:37,760 --> 00:20:39,879
Speaker 3: was like, you know how hard and difficult it was,

481
00:20:39,960 --> 00:20:42,439
Speaker 3: like go find a picture of her and have to

482
00:20:42,480 --> 00:20:43,840
Speaker 3: post it. And so I just kind of made a

483
00:20:43,840 --> 00:20:45,160
Speaker 3: call to be like, look, it's not that we don't

484
00:20:45,160 --> 00:20:47,080
Speaker 3: think that these things that bad things don't happen. And

485
00:20:47,119 --> 00:20:49,640
Speaker 3: obviously when things happen in culture, I mean we want

486
00:20:49,640 --> 00:20:51,320
Speaker 3: to talk about it and mention it. But yeah, just

487
00:20:51,359 --> 00:20:53,440
Speaker 3: in general, what I'm not going to do, at least

488
00:20:53,440 --> 00:20:55,520
Speaker 3: from a Butter standpoint, We're not going to stop what

489
00:20:55,520 --> 00:20:57,600
Speaker 3: we're doing and pull over and try to be the

490
00:20:57,640 --> 00:21:00,399
Speaker 3: first one to like spread some damage that brand.

491
00:21:00,640 --> 00:21:02,480
Speaker 1: Like when I go to Better, I'm like, oh, it's

492
00:21:02,480 --> 00:21:05,359
Speaker 1: something fun. You know, we're gonna be talking about some

493
00:21:05,480 --> 00:21:07,879
Speaker 1: kind of like when you're like, okay, if it just

494
00:21:08,000 --> 00:21:09,240
Speaker 1: argue in the comments like.

495
00:21:09,520 --> 00:21:10,200
Speaker 2: I like that.

496
00:21:10,240 --> 00:21:13,520
Speaker 1: I love the lightness of it, and so I appreciate

497
00:21:13,560 --> 00:21:14,120
Speaker 1: that about y'all.

498
00:21:14,280 --> 00:21:15,679
Speaker 3: Yeah, I mean, you know, you know, I look at

499
00:21:15,720 --> 00:21:18,240
Speaker 3: like I'm not a journalist, you know, like the team

500
00:21:18,280 --> 00:21:20,199
Speaker 3: we do a lot of good stuff. But even with

501
00:21:20,280 --> 00:21:21,720
Speaker 3: you and your background, I mean, you've done all this

502
00:21:21,720 --> 00:21:24,719
Speaker 3: stuff from you know, journalists and the TV and radio,

503
00:21:24,920 --> 00:21:26,760
Speaker 3: like you know, how you know, what are some of

504
00:21:26,800 --> 00:21:29,199
Speaker 3: the biggest differences, Like how did you kind of end

505
00:21:29,280 --> 00:21:31,000
Speaker 3: up on that path? Is that something you said you

506
00:21:31,040 --> 00:21:32,639
Speaker 3: always want to do radio, but now you've done so

507
00:21:32,720 --> 00:21:35,040
Speaker 3: much other stuff, right, Like is this how you saw

508
00:21:35,040 --> 00:21:36,879
Speaker 3: it going? Is it? Is it gone even further than that?

509
00:21:37,080 --> 00:21:40,720
Speaker 2: Like, yeah, I don't know if I saw it particularly

510
00:21:40,800 --> 00:21:41,320
Speaker 2: gone this way.

511
00:21:41,440 --> 00:21:44,240
Speaker 1: So I always tell the story when I was like,

512
00:21:44,440 --> 00:21:47,960
Speaker 1: inlet I say, third grade, I dressed up as like

513
00:21:48,000 --> 00:21:51,280
Speaker 1: Oprah Winfrey like one day because I just loved Oprah

514
00:21:51,400 --> 00:21:53,639
Speaker 1: like I wanted to be her. I wanted to be

515
00:21:53,680 --> 00:21:56,720
Speaker 1: exactly like her. That was always my goal and so

516
00:21:57,400 --> 00:21:59,840
Speaker 1: that always stuck with me for my career. I was like, well,

517
00:22:00,080 --> 00:22:01,280
Speaker 1: I'm gonna grow up and I'm not a talk show

518
00:22:01,280 --> 00:22:02,879
Speaker 1: and I'm gonna be like oph Win free and so

519
00:22:02,920 --> 00:22:05,480
Speaker 1: I was like a not so much. But I figured

520
00:22:05,480 --> 00:22:08,639
Speaker 1: out there are other jobs in media that could lead

521
00:22:08,680 --> 00:22:11,640
Speaker 1: to I almost went to Tennessee State to Oprah. I'm

522
00:22:11,640 --> 00:22:13,760
Speaker 1: glad I ended up at Hampton, but I almost went

523
00:22:13,800 --> 00:22:16,399
Speaker 1: to Tennessee State because of Oprah. So for me, the

524
00:22:16,440 --> 00:22:19,520
Speaker 1: path was always something media related.

525
00:22:19,560 --> 00:22:21,600
Speaker 2: I can't brandon. I don't know how to do anything else.

526
00:22:23,280 --> 00:22:26,200
Speaker 1: I'm serious, like, I can't do math, I cannot do science.

527
00:22:26,200 --> 00:22:27,879
Speaker 1: I don't think I've ever balanced an equation in my

528
00:22:27,960 --> 00:22:31,320
Speaker 1: life like this is this is me. I know I'm

529
00:22:31,359 --> 00:22:33,760
Speaker 1: doing what I'm supposed to do because God didn't give

530
00:22:33,800 --> 00:22:34,520
Speaker 1: me no other gifts.

531
00:22:34,560 --> 00:22:36,520
Speaker 2: So this this gotta work, This gotta be it.

532
00:22:36,680 --> 00:22:38,120
Speaker 3: No, you gotta make it. You gotta make it, make

533
00:22:38,119 --> 00:22:40,280
Speaker 3: it do. What to do is they say absolutely, how

534
00:22:40,280 --> 00:22:43,800
Speaker 3: do you think black media shapes storytelling? And like, what's

535
00:22:43,800 --> 00:22:45,800
Speaker 3: the importance of black media in your perspective?

536
00:22:46,320 --> 00:22:49,320
Speaker 1: Yeah, you know, people don't like to give us credit,

537
00:22:49,359 --> 00:22:50,960
Speaker 1: but we are the trendsetters, you know.

538
00:22:51,320 --> 00:22:52,080
Speaker 2: Black media.

539
00:22:53,040 --> 00:22:58,040
Speaker 1: I don't know that we get the praise that we deserve.

540
00:22:58,200 --> 00:23:01,960
Speaker 1: I think one thing I've notice is that I think

541
00:23:02,000 --> 00:23:06,240
Speaker 1: in Hollywood, actors and actresses are noticing more how black

542
00:23:06,280 --> 00:23:08,280
Speaker 1: media has been treated, because I don't know if you've

543
00:23:08,280 --> 00:23:09,760
Speaker 1: heard those stories about how when you go on to

544
00:23:09,800 --> 00:23:12,600
Speaker 1: red carpet they put all the black media to the

545
00:23:12,760 --> 00:23:16,040
Speaker 1: very very end, and then by that time the talent

546
00:23:16,119 --> 00:23:18,040
Speaker 1: has been talking to so many people, they talk to E,

547
00:23:18,200 --> 00:23:20,480
Speaker 1: they talk to Extra Entertainment tonight. By the time they

548
00:23:20,480 --> 00:23:22,520
Speaker 1: get to the end of the carpet, they're exhausted and

549
00:23:22,520 --> 00:23:24,399
Speaker 1: it's time to go into the theater for their screening,

550
00:23:24,440 --> 00:23:26,560
Speaker 1: so they don't want to talk to us. So I

551
00:23:26,600 --> 00:23:30,000
Speaker 1: think black media is important because, for one, we tell

552
00:23:30,080 --> 00:23:34,200
Speaker 1: stories that might get ignored, right, like maybe we're talking

553
00:23:34,280 --> 00:23:38,080
Speaker 1: more about someone in Black Panther who is not Letitia right, right,

554
00:23:38,320 --> 00:23:41,479
Speaker 1: or maybe we're talking about someone who's in a movie

555
00:23:42,640 --> 00:23:45,959
Speaker 1: who wouldn't get that kind of spotlight that they deserve.

556
00:23:46,240 --> 00:23:48,200
Speaker 1: So I think black media is important for that because

557
00:23:48,200 --> 00:23:51,119
Speaker 1: we can celebrate us, celebrate our own and then you know,

558
00:23:51,480 --> 00:23:54,840
Speaker 1: we make things cool. Same thing I was saying before

559
00:23:54,880 --> 00:23:57,600
Speaker 1: with like the headlines, it works for the white celebrities too,

560
00:23:57,800 --> 00:24:01,280
Speaker 1: like they'll be in our dms, like hey, where's my headline?

561
00:24:01,280 --> 00:24:03,040
Speaker 1: I love you I've read you guys all the time.

562
00:24:03,200 --> 00:24:05,720
Speaker 3: So yeah, now, well again, when you've gone out to

563
00:24:05,760 --> 00:24:08,159
Speaker 3: these events, like, what's like a moment that just like

564
00:24:08,200 --> 00:24:10,000
Speaker 3: sticks out to where you felt like, you know what

565
00:24:10,920 --> 00:24:13,360
Speaker 3: I made it, Like, I can't believe I'm here right

566
00:24:13,359 --> 00:24:14,119
Speaker 3: now with this moment.

567
00:24:14,200 --> 00:24:17,560
Speaker 2: Oh Man, Brandon, what a great question.

568
00:24:20,160 --> 00:24:22,480
Speaker 3: Because I'm sure you've talked to all kinds of interesting

569
00:24:22,520 --> 00:24:24,679
Speaker 3: people and there's just been moments again, whether it's even

570
00:24:24,720 --> 00:24:27,320
Speaker 3: if it's not something necessarily happened, like it's part of

571
00:24:27,320 --> 00:24:28,879
Speaker 3: you doing the job, just part of you being in

572
00:24:28,920 --> 00:24:30,960
Speaker 3: the space or connecting with somebody like that.

573
00:24:32,480 --> 00:24:34,359
Speaker 2: We have a couple of moments that stand out.

574
00:24:35,000 --> 00:24:37,400
Speaker 1: Well. I just feel like anytime I do an interview

575
00:24:37,760 --> 00:24:41,760
Speaker 1: and I feel like the celebrity is kind of surprised

576
00:24:42,800 --> 00:24:46,040
Speaker 1: at how well I do it, I'm like, ah, yeah,

577
00:24:46,080 --> 00:24:49,120
Speaker 1: I know, thanks, that's me. That's one of those moments.

578
00:24:49,119 --> 00:24:50,560
Speaker 1: I feel like I've had moments like that with like

579
00:24:50,560 --> 00:24:55,400
Speaker 1: Gabrielle Union years ago. She is awesome, or at least

580
00:24:55,440 --> 00:24:57,800
Speaker 1: her team was at the time with how they treated

581
00:24:57,800 --> 00:25:00,720
Speaker 1: the black media. Yeah, we did it the Saint Regis

582
00:25:00,840 --> 00:25:03,560
Speaker 1: Hotel and it was beautiful. We all we're sitting here

583
00:25:03,600 --> 00:25:06,880
Speaker 1: like this, like together like on a couch chatting.

584
00:25:08,000 --> 00:25:08,720
Speaker 2: That was big.

585
00:25:10,920 --> 00:25:16,080
Speaker 1: You know, anytime you get invited to sit down like

586
00:25:16,160 --> 00:25:17,800
Speaker 1: one on one with a celebrity like that or he

587
00:25:17,880 --> 00:25:20,600
Speaker 1: do like a junket and you know a lot of

588
00:25:20,600 --> 00:25:23,400
Speaker 1: times you don't get invited to certain junkets, but if

589
00:25:23,400 --> 00:25:25,800
Speaker 1: it's a junket where you feel like included and you

590
00:25:25,840 --> 00:25:27,600
Speaker 1: get to have like that moment, if like connection with

591
00:25:27,640 --> 00:25:29,560
Speaker 1: a celebrity one on one and they're like, oh, great questions,

592
00:25:29,560 --> 00:25:32,119
Speaker 1: it's like, yeah, okay, I know what I'm doing, like

593
00:25:32,119 --> 00:25:32,920
Speaker 1: I'm doing a good job.

594
00:25:33,119 --> 00:25:35,120
Speaker 3: Yeah, it's interesting. I mean like there was this whole situation.

595
00:25:35,160 --> 00:25:37,080
Speaker 3: I don't know if you how much you've been tracking.

596
00:25:37,119 --> 00:25:39,480
Speaker 3: It's like been going on Lebron James lately. She's got

597
00:25:39,480 --> 00:25:41,520
Speaker 3: his whole beef with him and Steven A. Smith. Yes,

598
00:25:41,600 --> 00:25:42,920
Speaker 3: I don't know how real it is. That's a whole

599
00:25:42,920 --> 00:25:46,119
Speaker 3: different conversation, but like it was interesting watching you know

600
00:25:46,200 --> 00:25:48,119
Speaker 3: when he actually because you know, Lebron doesn't do like

601
00:25:48,160 --> 00:25:49,320
Speaker 3: a lot of in depth kind of.

602
00:25:49,240 --> 00:25:49,879
Speaker 2: And it doesn't.

603
00:25:50,000 --> 00:25:52,640
Speaker 3: Yeah, and he went on to the Pat McAfee show.

604
00:25:52,680 --> 00:25:54,320
Speaker 3: I did see that and I just thought it was interesting,

605
00:25:54,359 --> 00:25:56,280
Speaker 3: Like I was actually talking about I got Ray Daniels

606
00:25:56,320 --> 00:25:58,240
Speaker 3: about it, but I thought it was interesting because to

607
00:25:58,320 --> 00:26:00,680
Speaker 3: Ray's point, it was like that, it's cool you went

608
00:26:00,720 --> 00:26:02,840
Speaker 3: on that platform, but imagine if he would have went

609
00:26:02,880 --> 00:26:04,440
Speaker 3: on a black media platform.

610
00:26:04,520 --> 00:26:06,840
Speaker 1: Yeah, somebody, I think it a Scotty Bean was asking

611
00:26:06,840 --> 00:26:09,119
Speaker 1: why he didn't do that. I'm like the pivot, I'm like,

612
00:26:09,119 --> 00:26:11,080
Speaker 1: why would you not talk to them about that?

613
00:26:11,200 --> 00:26:11,400
Speaker 2: Yeah?

614
00:26:11,440 --> 00:26:14,359
Speaker 3: Because one it would have it would have literally or

615
00:26:14,400 --> 00:26:16,919
Speaker 3: even even a smaller platform again, it could have literally

616
00:26:17,040 --> 00:26:20,240
Speaker 3: changed the trajectory of somebody's career. It's so true to

617
00:26:20,280 --> 00:26:22,160
Speaker 3: have that kind of conversation, right, So, I mean, it's

618
00:26:22,200 --> 00:26:24,679
Speaker 3: easy to go on the biggest, you know, megaphone and

619
00:26:24,760 --> 00:26:26,720
Speaker 3: talk about this stuff and say all these crazy things.

620
00:26:26,720 --> 00:26:29,800
Speaker 3: But the reality is, like I think even with celebrities

621
00:26:29,800 --> 00:26:31,960
Speaker 3: and everything else, like there's a lot of opportunity for

622
00:26:32,040 --> 00:26:34,120
Speaker 3: them to come to some of these other platforms. I'm

623
00:26:34,119 --> 00:26:35,639
Speaker 3: not I'm not gonna call them smaller, but like just

624
00:26:35,680 --> 00:26:38,119
Speaker 3: platforms they wouldn't necessarily go to. And it helps shine

625
00:26:38,200 --> 00:26:41,359
Speaker 3: light because again, it gives you all the opportunity to

626
00:26:41,440 --> 00:26:43,679
Speaker 3: like tell stories, and it also helps just validate all

627
00:26:43,720 --> 00:26:45,960
Speaker 3: the hardwork y'all are doing to know that, like this

628
00:26:46,000 --> 00:26:47,520
Speaker 3: person actually came over here and said, you not go

629
00:26:47,640 --> 00:26:48,480
Speaker 3: anywhere in the world, but.

630
00:26:48,480 --> 00:26:50,800
Speaker 2: I'm coming on that to you. Yeah, no, that's true.

631
00:26:50,840 --> 00:26:53,120
Speaker 1: That's like a lot of black press feels that way

632
00:26:53,160 --> 00:26:54,960
Speaker 1: when you see a celebrity and have like a baby

633
00:26:55,000 --> 00:26:57,040
Speaker 1: announcement or a marriage announcement, and they immediately go to

634
00:26:57,040 --> 00:26:58,840
Speaker 1: people no shady people because they do a great job.

635
00:26:59,040 --> 00:27:01,320
Speaker 1: But it's like, damn, you know what about the black Outlist.

636
00:27:01,400 --> 00:27:03,199
Speaker 1: You could have just broke it here with us, you know.

637
00:27:03,560 --> 00:27:05,040
Speaker 1: So it's good when you see like they go to

638
00:27:05,080 --> 00:27:08,960
Speaker 1: like Essence or they go like Ebony, but more often

639
00:27:09,000 --> 00:27:11,160
Speaker 1: than not, they're gonna go to like a big white publication.

640
00:27:11,600 --> 00:27:13,280
Speaker 3: Yeah, we gotta we gotta do more about that, y'all.

641
00:27:13,480 --> 00:27:14,960
Speaker 3: Y'all need to come over here. May come holler at

642
00:27:15,000 --> 00:27:17,800
Speaker 3: Danny and all the who tell me they got they

643
00:27:17,880 --> 00:27:19,640
Speaker 3: got people. We've got people out here listening.

644
00:27:19,680 --> 00:27:21,760
Speaker 2: They need them over here, exactly, exactly.

645
00:27:33,720 --> 00:27:36,040
Speaker 3: So much about content now is around, like you know,

646
00:27:36,119 --> 00:27:39,560
Speaker 3: algorithms and engagement, Like how do you balance you know,

647
00:27:39,840 --> 00:27:41,760
Speaker 3: what you think that people want to hear versus like

648
00:27:41,760 --> 00:27:42,880
Speaker 3: what the culture needs to hear.

649
00:27:43,280 --> 00:27:45,600
Speaker 2: That's a very good question. Yeah, it is.

650
00:27:45,600 --> 00:27:48,960
Speaker 1: About algorithm, it's about engagement, it's about page used, time

651
00:27:49,000 --> 00:27:52,040
Speaker 1: on site, unique visitors, all these things that are like

652
00:27:52,119 --> 00:27:55,879
Speaker 1: factored into it. So we try to make sure we

653
00:27:55,960 --> 00:27:59,640
Speaker 1: have a blend of both. Right, So maybe you're gonna

654
00:27:59,680 --> 00:28:01,760
Speaker 1: get some thing a little more salacious, but then I'm

655
00:28:01,760 --> 00:28:06,000
Speaker 1: going to have Jah write up something about whatever that

656
00:28:06,359 --> 00:28:08,280
Speaker 1: Orange man is doing up in the White House, right

657
00:28:08,400 --> 00:28:11,119
Speaker 1: because you need to know what's going on here, and

658
00:28:11,160 --> 00:28:13,159
Speaker 1: maybe we're gonna put like a fun headline on it

659
00:28:13,200 --> 00:28:15,159
Speaker 1: to actually get you to read it and want to

660
00:28:15,200 --> 00:28:19,040
Speaker 1: engage with it. So you have to find ways to

661
00:28:19,119 --> 00:28:22,720
Speaker 1: make balance for it. That's something our bosses are very

662
00:28:22,720 --> 00:28:27,040
Speaker 1: big on. You know, if there's a big political story,

663
00:28:27,080 --> 00:28:29,520
Speaker 1: then everyone's supposed to kind of write about it, right,

664
00:28:29,640 --> 00:28:32,840
Speaker 1: not just news one where that's just their brand. So

665
00:28:32,880 --> 00:28:37,960
Speaker 1: it's just it's about finding a way to do both. So, yes,

666
00:28:38,000 --> 00:28:39,760
Speaker 1: we want to get this big story out because we're

667
00:28:39,760 --> 00:28:41,640
Speaker 1: in a lot of page views, like the Marvin SAP,

668
00:28:41,760 --> 00:28:44,880
Speaker 1: But then also we want to make sure that we're

669
00:28:44,920 --> 00:28:47,400
Speaker 1: giving you something else that you need as well.

670
00:28:47,920 --> 00:28:54,280
Speaker 3: Okay, okay, you've interviewed everybody, done TV. Your byline is

671
00:28:54,320 --> 00:28:57,200
Speaker 3: all over the place, Like what haven't you done that

672
00:28:57,240 --> 00:28:57,920
Speaker 3: you still want to do?

673
00:29:00,960 --> 00:29:04,200
Speaker 1: Oh, Brandon, I don't know what haven't I've done that

674
00:29:04,280 --> 00:29:09,160
Speaker 1: I want to do. I want to do more television

675
00:29:09,640 --> 00:29:11,960
Speaker 1: for sure, you know I would.

676
00:29:12,120 --> 00:29:13,680
Speaker 2: I would love to.

677
00:29:15,280 --> 00:29:20,280
Speaker 1: Do kind of a full time TV hosting gig, right,

678
00:29:20,600 --> 00:29:23,960
Speaker 1: Like in a perfect world, that would be like the

679
00:29:24,000 --> 00:29:24,880
Speaker 1: next step for me.

680
00:29:25,160 --> 00:29:26,520
Speaker 2: That would be like ideal.

681
00:29:26,760 --> 00:29:28,560
Speaker 1: I remember when I was in college, I was telling

682
00:29:28,600 --> 00:29:32,760
Speaker 1: my professor shout out to Van Door Williams. She didn't

683
00:29:32,800 --> 00:29:35,120
Speaker 1: like me, but that's a whole nother story, but I

684
00:29:35,160 --> 00:29:35,520
Speaker 1: was telling her.

685
00:29:35,520 --> 00:29:36,800
Speaker 2: I was like, gosh, I wish I could be on

686
00:29:36,840 --> 00:29:40,040
Speaker 2: the view one day. And she was like she was wanted.

687
00:29:40,120 --> 00:29:42,680
Speaker 1: She was very much so like an old school journalist,

688
00:29:42,920 --> 00:29:46,120
Speaker 1: print journalism, very much so like buy the book.

689
00:29:46,440 --> 00:29:48,640
Speaker 2: And she was like I's just vapid and some waste

690
00:29:48,720 --> 00:29:50,160
Speaker 2: with what. She was so not into it.

691
00:29:50,200 --> 00:29:51,600
Speaker 1: But I was like, that's kind of my vibe, Like

692
00:29:51,640 --> 00:29:53,840
Speaker 1: I would love to just sit talk a little bit

693
00:29:53,840 --> 00:29:56,120
Speaker 1: about current events, talk about entertainment, news and entertain this,

694
00:29:56,280 --> 00:29:58,400
Speaker 1: you know, interview the celebs, and like go from there.

695
00:29:58,520 --> 00:29:59,760
Speaker 2: So that's one thing.

696
00:30:00,920 --> 00:30:03,440
Speaker 3: What's some advice that you would you want to give

697
00:30:03,520 --> 00:30:06,360
Speaker 3: someone who wants to do what you do, but relevant

698
00:30:06,400 --> 00:30:09,200
Speaker 3: in today because again, like it's a different day and age,

699
00:30:09,520 --> 00:30:11,480
Speaker 3: and you know, again like everybody kind of has a

700
00:30:11,520 --> 00:30:13,800
Speaker 3: platform in a sense. But like if somebody want to

701
00:30:13,800 --> 00:30:17,360
Speaker 3: become the managing as an editor of a bossip like platform,

702
00:30:17,400 --> 00:30:18,640
Speaker 3: like what advice would you give them?

703
00:30:19,520 --> 00:30:22,719
Speaker 1: Put your blinders on and stop worrying about what everyone

704
00:30:22,760 --> 00:30:25,560
Speaker 1: else is doing. Because I know it looks like you're

705
00:30:26,320 --> 00:30:29,200
Speaker 1: not winning, but if you are working in this media business,

706
00:30:29,280 --> 00:30:29,800
Speaker 1: you're winning.

707
00:30:30,280 --> 00:30:30,800
Speaker 2: You're winning.

708
00:30:30,840 --> 00:30:32,840
Speaker 1: It might take a little time to get to where

709
00:30:32,840 --> 00:30:35,080
Speaker 1: you want to be, and I feel like I was

710
00:30:35,160 --> 00:30:39,000
Speaker 1: talking to one of my writers, who's great. She graduated

711
00:30:39,040 --> 00:30:42,640
Speaker 1: from Hampton not too long ago. She's younger, she's in

712
00:30:42,640 --> 00:30:44,240
Speaker 1: her early twenties. She's like, I just feel like I'm

713
00:30:44,240 --> 00:30:47,080
Speaker 1: not doing it. No, I was like, you are actually

714
00:30:47,160 --> 00:30:49,640
Speaker 1: working in this business. You are working in this field.

715
00:30:49,680 --> 00:30:53,360
Speaker 1: Media is hard, it is. They don't prep people enough

716
00:30:53,400 --> 00:30:56,560
Speaker 1: for how difficult it is. Yes, it sucks.

717
00:30:56,640 --> 00:30:57,280
Speaker 2: In the beginning.

718
00:30:57,320 --> 00:31:01,560
Speaker 1: When I started out, I was unpaid, I was struggling.

719
00:31:01,800 --> 00:31:02,640
Speaker 2: It was a struggle.

720
00:31:02,680 --> 00:31:04,880
Speaker 1: But I was like, if you're really passionate about it,

721
00:31:04,880 --> 00:31:07,680
Speaker 1: it's gonna take some time. So I started in nine.

722
00:31:08,400 --> 00:31:10,560
Speaker 1: I didn't land at Boss until twenty fourteen. I had

723
00:31:10,640 --> 00:31:14,840
Speaker 1: other jobs. I did one, got laid off, was super

724
00:31:14,840 --> 00:31:17,200
Speaker 1: depressed after that, and then I got another job and

725
00:31:17,800 --> 00:31:19,680
Speaker 1: hated that one, and then landed here.

726
00:31:20,520 --> 00:31:21,240
Speaker 3: Yeah, exactly.

727
00:31:21,400 --> 00:31:24,840
Speaker 1: So it takes time, especially so if you are in

728
00:31:24,880 --> 00:31:28,320
Speaker 1: your early twenties and you are working, you're winning. You're

729
00:31:28,360 --> 00:31:30,600
Speaker 1: winning already. I know it doesn't feel like it. I

730
00:31:30,640 --> 00:31:32,200
Speaker 1: know you're like, oh, so and so is doing this.

731
00:31:32,280 --> 00:31:35,000
Speaker 1: I want to be just like you. It's gonna take time.

732
00:31:35,080 --> 00:31:37,240
Speaker 1: Media is not like other industries where it's like you

733
00:31:37,280 --> 00:31:39,600
Speaker 1: come out of college and you're making six figures and

734
00:31:39,640 --> 00:31:42,280
Speaker 1: you're doing this and ten thousand dollars signing bonus. You're

735
00:31:42,320 --> 00:31:42,880
Speaker 1: not gonna get that.

736
00:31:42,920 --> 00:31:43,760
Speaker 2: I mean, maybe you will.

737
00:31:43,880 --> 00:31:45,920
Speaker 1: I love it if you could, but it's probably not

738
00:31:45,920 --> 00:31:48,720
Speaker 1: gonna happen. You are winning, if you're working, you're winning.

739
00:31:49,200 --> 00:31:50,160
Speaker 1: Just stay the course.

740
00:31:50,320 --> 00:31:51,960
Speaker 3: I like that. If you're working winning, If you're working

741
00:31:52,000 --> 00:31:53,640
Speaker 3: your winning. Yeah. We're in the space now where I

742
00:31:53,640 --> 00:31:56,600
Speaker 3: think it's always interesting when I talk to people. You know,

743
00:31:57,240 --> 00:32:01,640
Speaker 3: I'm a little older, I'm you know, forty something, barely barely.

744
00:32:01,680 --> 00:32:02,800
Speaker 3: I got a couple of grades at it, but I

745
00:32:02,920 --> 00:32:03,160
Speaker 3: like it.

746
00:32:03,200 --> 00:32:04,360
Speaker 2: You know, it's wisdom.

747
00:32:04,520 --> 00:32:07,239
Speaker 3: Ladies like it. But you know what I'm saying, Like

748
00:32:07,360 --> 00:32:09,280
Speaker 3: I always kind of notice that, like there are these

749
00:32:10,040 --> 00:32:11,440
Speaker 3: oh no, I want to call them, like moments that

750
00:32:11,480 --> 00:32:14,280
Speaker 3: people just they have like this imaginary timeline in their heads,

751
00:32:14,920 --> 00:32:16,440
Speaker 3: and you know, I kind of tell them it's like, look,

752
00:32:16,480 --> 00:32:19,560
Speaker 3: you can't gauge your life by somebody else's highlight reel.

753
00:32:19,640 --> 00:32:22,400
Speaker 3: Like for some reason, it's interesting, right, Like people are

754
00:32:22,440 --> 00:32:25,080
Speaker 3: like at twenty five, like, oh my god, it's like, look,

755
00:32:25,120 --> 00:32:27,960
Speaker 3: you compare yourself to Lebron exactly, Like, yes, I know

756
00:32:28,080 --> 00:32:30,800
Speaker 3: Lebron was making a hundred million dollars, but he's also

757
00:32:31,040 --> 00:32:33,720
Speaker 3: there's also one Lebron, you know what I mean. And again,

758
00:32:33,800 --> 00:32:35,640
Speaker 3: you can't sit here. And you know what I've what

759
00:32:35,640 --> 00:32:38,720
Speaker 3: I've learned is it's just it takes time. It takes time.

760
00:32:38,840 --> 00:32:41,760
Speaker 3: It takes you know, it takes consistency, and you got

761
00:32:41,760 --> 00:32:45,480
Speaker 3: to show up and people, there's no shortcuts to this thing,

762
00:32:45,560 --> 00:32:47,080
Speaker 3: like actually, you gotta do the work.

763
00:32:47,200 --> 00:32:48,240
Speaker 2: You have to do the work.

764
00:32:48,280 --> 00:32:50,440
Speaker 3: You got to lean in and yeah, I just wish

765
00:32:50,480 --> 00:32:52,880
Speaker 3: more people kind of understand that. To your point, like

766
00:32:52,920 --> 00:32:55,920
Speaker 3: if you if you just do the work, you work

767
00:32:55,960 --> 00:32:58,640
Speaker 3: with integrity and you know, I was like, I was

768
00:32:58,760 --> 00:33:01,200
Speaker 3: having this conversation with somebody too. It's like, I think

769
00:33:01,240 --> 00:33:03,400
Speaker 3: the luckiest people are the people that know what they

770
00:33:03,400 --> 00:33:06,120
Speaker 3: want to do early. Yep, you know, Like I mean,

771
00:33:06,160 --> 00:33:08,920
Speaker 3: I am insanely jealous of a ten year old that

772
00:33:09,080 --> 00:33:11,600
Speaker 3: knows he wants to, you know, start a business one day,

773
00:33:11,680 --> 00:33:13,280
Speaker 3: or he wants to be a managing editor or something

774
00:33:13,320 --> 00:33:14,760
Speaker 3: one day, or she wants to be a managing editor

775
00:33:14,760 --> 00:33:16,560
Speaker 3: one day, right, and like, because what that does it

776
00:33:16,600 --> 00:33:20,480
Speaker 3: gives you the ability to spend years and years working

777
00:33:20,520 --> 00:33:22,680
Speaker 3: on that thing. And you know, so I think again,

778
00:33:22,720 --> 00:33:24,320
Speaker 3: the sooner you can kind of figure out, even if

779
00:33:24,320 --> 00:33:26,040
Speaker 3: it's not what you want to do. I have a

780
00:33:26,040 --> 00:33:28,280
Speaker 3: friend of mine that says life is more about you know,

781
00:33:28,480 --> 00:33:29,440
Speaker 3: motion than direction.

782
00:33:29,760 --> 00:33:30,600
Speaker 2: That's a good point.

783
00:33:30,720 --> 00:33:33,000
Speaker 3: You know, you got to keep moving exactly. You got

784
00:33:33,000 --> 00:33:34,800
Speaker 3: to just keep kind of doing things and you know,

785
00:33:34,880 --> 00:33:37,280
Speaker 3: eventually you'll kind of figure out because you couldn't have

786
00:33:37,280 --> 00:33:39,000
Speaker 3: told me that this is what I'll be doing ten

787
00:33:39,080 --> 00:33:41,760
Speaker 3: years ago, exactly, you know, maybe a little bit. But again,

788
00:33:41,800 --> 00:33:43,400
Speaker 3: like it's just it's funny how things come together.

789
00:33:43,440 --> 00:33:46,040
Speaker 2: Sometimes it works out. Yeah, this works out, that's just

790
00:33:46,080 --> 00:33:46,520
Speaker 2: what it is.

791
00:33:46,720 --> 00:33:49,680
Speaker 3: So look, we call this show button nomics because it's

792
00:33:49,720 --> 00:33:53,200
Speaker 3: about how culture moves and how culture impacts business and

793
00:33:53,240 --> 00:33:55,479
Speaker 3: all that stuff. When you hear the word butter nomics,

794
00:33:55,480 --> 00:33:56,280
Speaker 3: what does that mean to you?

795
00:33:57,120 --> 00:33:59,800
Speaker 1: Honestly that the nomics? I was like, are we gonna

796
00:33:59,800 --> 00:34:00,680
Speaker 1: talk about money?

797
00:34:00,880 --> 00:34:02,320
Speaker 3: I mean, we can always talk about money.

798
00:34:02,160 --> 00:34:02,520
Speaker 2: Let's not.

799
00:34:05,040 --> 00:34:08,759
Speaker 1: It's not becaua really bad at it. Yeah, butter nomics.

800
00:34:09,719 --> 00:34:13,680
Speaker 1: I thought it was like about like culture and like

801
00:34:14,280 --> 00:34:17,760
Speaker 1: money and like making money, pushing like the culture forward.

802
00:34:17,960 --> 00:34:18,759
Speaker 2: Yeah, is that it?

803
00:34:18,840 --> 00:34:19,680
Speaker 3: Yeah, that's what you're doing.

804
00:34:19,800 --> 00:34:22,479
Speaker 2: Oh yeah, well yeah, sure, you're pushing the Yeah.

805
00:34:22,600 --> 00:34:24,160
Speaker 3: Is bossip not pushing the culture forward?

806
00:34:24,239 --> 00:34:25,680
Speaker 2: We are pushing the culture forward?

807
00:34:25,800 --> 00:34:27,759
Speaker 3: So you know what, because bossip is putting pushing the

808
00:34:27,760 --> 00:34:30,960
Speaker 3: culture forward. I did something a little different here.

809
00:34:31,160 --> 00:34:31,719
Speaker 2: What did you do?

810
00:34:32,520 --> 00:34:36,040
Speaker 3: I said, write me some headlines as if it was

811
00:34:36,160 --> 00:34:39,279
Speaker 3: bossip for this episode with Danny. So I'm gonna read

812
00:34:39,280 --> 00:34:42,520
Speaker 3: a couple here. I'm gonna read a couple of headlines,

813
00:34:42,560 --> 00:34:44,560
Speaker 3: and this is what we're gonna probably up titling this episode.

814
00:34:44,600 --> 00:34:45,480
Speaker 2: Oh that's hilarious.

815
00:34:46,640 --> 00:34:51,000
Speaker 3: Let me see what we got. Managing the mess and

816
00:34:51,120 --> 00:34:54,400
Speaker 3: the moves Danny Canada on Bossip, black culture, and building

817
00:34:54,440 --> 00:34:57,080
Speaker 3: media legacy. I don't like that one. No, No, don't

818
00:34:57,120 --> 00:35:01,520
Speaker 3: like that one. Yeah, Bossip's big boss. No, that's starting off.

819
00:35:01,680 --> 00:35:03,879
Speaker 3: But I told her, I said, I said, make it better.

820
00:35:03,920 --> 00:35:07,680
Speaker 3: Here we go. Okay, okay, okay. Let's see From Blogging

821
00:35:07,680 --> 00:35:10,759
Speaker 3: the Bag Securing Danny Canada on how to make the

822
00:35:10,800 --> 00:35:17,280
Speaker 3: gossip game pay bills a little bit, a little bit. Okay,

823
00:35:17,440 --> 00:35:24,080
Speaker 3: let's see, uh Danny Canada been New how Bossip's Queen

824
00:35:24,120 --> 00:35:28,040
Speaker 3: of Clapbags turned culture into a career. I will say this,

825
00:35:28,120 --> 00:35:29,640
Speaker 3: I like cleaning queen of clapbags.

826
00:35:29,680 --> 00:35:31,000
Speaker 1: I don't know, I don't know if that's what you

827
00:35:31,520 --> 00:35:34,879
Speaker 1: clap bags, but I definitely like. I like culture into

828
00:35:34,880 --> 00:35:35,800
Speaker 1: a career culture.

829
00:35:36,320 --> 00:35:41,240
Speaker 3: I like that. Okay. From Clicks to Clout the Coins,

830
00:35:41,560 --> 00:35:46,280
Speaker 3: Danny Canada's guide to the Business of Black Media Clicks.

831
00:35:45,880 --> 00:35:50,359
Speaker 2: To Clout, I don't need it, honestly, honestly, don't. Hey,

832
00:35:50,400 --> 00:35:51,319
Speaker 2: that's funny.

833
00:35:51,320 --> 00:35:55,279
Speaker 3: Post power and paychecks, How Danny Canada turned the tea

834
00:35:55,360 --> 00:35:56,600
Speaker 3: into a thriving career.

835
00:35:57,080 --> 00:36:05,080
Speaker 2: I like that. I'm that's funny blogs.

836
00:36:04,600 --> 00:36:08,319
Speaker 3: Brands and black girl brilliance. Danny Canada have been that

837
00:36:09,239 --> 00:36:12,040
Speaker 3: been that post that bossup been that.

838
00:36:12,160 --> 00:36:18,279
Speaker 1: I love the vernacular. Wow, we're gonna remix it someway.

839
00:36:18,320 --> 00:36:20,239
Speaker 3: Tell me, I mean any of those like directionally you

840
00:36:20,320 --> 00:36:21,520
Speaker 3: kind of feeling like just you.

841
00:36:21,440 --> 00:36:25,400
Speaker 2: Know, I'm like the cultures. Yeah, the culture to a career.

842
00:36:26,160 --> 00:36:28,160
Speaker 2: I like that. I like And what was the thing

843
00:36:28,160 --> 00:36:28,839
Speaker 2: about the tea?

844
00:36:29,600 --> 00:36:33,520
Speaker 3: Where was it like the turn tea into a thriving career.

845
00:36:33,760 --> 00:36:37,920
Speaker 2: That's kind of cute, like Black Girl brilliance. Will take that.

846
00:36:38,520 --> 00:36:40,160
Speaker 2: Never mad about Black Girl Brilliance.

847
00:36:40,239 --> 00:36:44,839
Speaker 3: Okay, all right, okay, we're getting somewhere, somewhere somewhere, all right, Well,

848
00:36:44,840 --> 00:36:47,279
Speaker 3: look dandy before we get out of here. I appreciate it, Like,

849
00:36:47,440 --> 00:36:49,120
Speaker 3: just let it in. Let the people know. How can

850
00:36:49,120 --> 00:36:51,359
Speaker 3: they learn more about you? How can they support what

851
00:36:51,360 --> 00:36:53,480
Speaker 3: you're doing and and what you are? How can they

852
00:36:53,520 --> 00:36:55,960
Speaker 3: how can they? Obviously everybody knows the boss.

853
00:36:56,160 --> 00:36:58,880
Speaker 2: Shout out to Yes, Yes, shout out to my employer.

854
00:36:59,239 --> 00:37:02,920
Speaker 1: I always say that we are at Bossip Official on Instagram,

855
00:37:02,960 --> 00:37:07,680
Speaker 1: at Bossip on Twitter, bossip dot com on the Internet.

856
00:37:08,120 --> 00:37:11,040
Speaker 1: You can follow me at I Am Danny Canada. It

857
00:37:11,160 --> 00:37:13,920
Speaker 1: is not Danna Kanata. A lot of people have been

858
00:37:13,920 --> 00:37:17,560
Speaker 1: calling me Danica lately, and I was like, I feel

859
00:37:17,560 --> 00:37:20,320
Speaker 1: like it looks like I am Danny Canada, but people

860
00:37:20,360 --> 00:37:23,000
Speaker 1: think it's Danica. I might put like a put something

861
00:37:23,040 --> 00:37:25,239
Speaker 1: in there to break it up. But Danny Canada d

862
00:37:25,280 --> 00:37:27,440
Speaker 1: A n I c A n A d A like

863
00:37:27,480 --> 00:37:29,279
Speaker 1: the country. No, I'm not from there. That's just my

864
00:37:29,360 --> 00:37:32,160
Speaker 1: last name. But yes, follow me on all your platforms.

865
00:37:33,120 --> 00:37:36,600
Speaker 3: T take some tenacity. How Danny Canada brewed black culture

866
00:37:36,600 --> 00:37:37,840
Speaker 3: into a thriving career.

867
00:37:38,080 --> 00:37:38,920
Speaker 2: Oh kind of like that.

868
00:37:39,960 --> 00:37:42,400
Speaker 3: It's getting close, it's getting cold, it's.

869
00:37:42,239 --> 00:37:45,080
Speaker 2: Getting closer, it's getting the vibe. It's getting the vibe.

870
00:37:45,200 --> 00:37:49,000
Speaker 3: Okay, oh man ai wait, daddy, I appreciate you pulling up.

871
00:37:49,120 --> 00:37:50,920
Speaker 2: I appreciate you. Oh, I appreciate you.

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00:37:50,920 --> 00:37:53,080
Speaker 1: Brand I was thinking, you know, I know we're trying

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00:37:53,120 --> 00:37:54,520
Speaker 1: to wrap, but I was thinking. I was like, how

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00:37:54,560 --> 00:37:57,080
Speaker 1: did I first meet Brandon? And I was like, I

875
00:37:57,080 --> 00:37:59,000
Speaker 1: have no idea, but I just met you and I

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00:37:59,040 --> 00:38:01,800
Speaker 1: instantly liked. I was like, who is this be outside

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00:38:01,800 --> 00:38:04,280
Speaker 1: a little where this is a good person.

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00:38:04,320 --> 00:38:05,200
Speaker 2: So thank you for having me.

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00:38:05,200 --> 00:38:07,239
Speaker 3: I appreciate it. Thank you so much. I appreciate you.

880
00:38:07,239 --> 00:38:10,239
Speaker 3: Congratulations on everything. Again, as a person who for a

881
00:38:10,239 --> 00:38:12,839
Speaker 3: long time was just on the sidelines and giving y'all

882
00:38:12,840 --> 00:38:15,279
Speaker 3: some of those clicks. It's an honor to have you here.

883
00:38:15,480 --> 00:38:17,759
Speaker 3: Thank you, congratulations on everything, and we can't wait to

884
00:38:17,800 --> 00:38:19,560
Speaker 3: see you know where all this goes.

885
00:38:19,600 --> 00:38:22,400
Speaker 2: So thank you, friend, go be granted. Thank you friend,

886
00:38:22,520 --> 00:38:23,200
Speaker 2: trying to be like you.

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00:38:23,400 --> 00:38:25,879
Speaker 3: Oh man, Well, I appreciate you. And that's it, y'all.

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00:38:25,880 --> 00:38:29,719
Speaker 3: That's the pod. We out. You've been listening to button

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00:38:29,760 --> 00:38:32,920
Speaker 3: Nomics and I'm your hosts Brandon Butler. Got comments, feedback?

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00:38:33,080 --> 00:38:34,800
Speaker 3: Want to be on the show. Send us an email

891
00:38:34,840 --> 00:38:38,160
Speaker 3: today at Hello at butternomics dot com. Butter Nomics is

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00:38:38,160 --> 00:38:41,719
Speaker 3: producing in Atlanta, Georgia at iHeartMedia by Ksey Pegram, with

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00:38:41,840 --> 00:38:45,120
Speaker 3: marketing support from Queen and Nikki. Music provided by mister Hanky.

894
00:38:45,480 --> 00:38:47,759
Speaker 3: If you haven't already, hit that subscribe button and never

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00:38:47,800 --> 00:38:49,880
Speaker 3: missed an episode, and be sure to follow us on

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00:38:49,920 --> 00:38:53,239
Speaker 3: all our social platforms at butter dot atl Listen to

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00:38:53,280 --> 00:38:56,280
Speaker 3: buttteron Nomics on the iHeartRadio app, Apple Podcasts, or wherever

898
00:38:56,400 --> 00:38:57,360
Speaker 3: you get your podcasts.

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Speaker 1: Count count Pump, count out